# Appendix — Columbia Broadcasting System, Inc. v. Democratic National Committee

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386414_0152%3A01

## Record

- **Collection:** Supreme Court brief
- **Document type:** Appendix
- **Published:** January 1, 1973
- **Citation:** 412 U.S. 94

## Text

a id

MPS ARI aa iO FE

eee ee ae

DATE

FILINGS-PROCEEDINGS

Aug.

1971
Feb. 16

il

Response of FCC to motion concerning oral argu-

ment

Motion of FCC for leave to file motion to extend
time to file brief to Feb. 22, 1971

Reply of CBS to FCC’s response to motion to set
case for argument with related case

Brief for CBS

Brief for ABC

Order granting FCC leave to file motion to extend
time to file brief to Feb. 22, 1971 and extending
time to file brief of FCC to Feb. 22, 1971

Order scheduling case for argument on the merits
with related case

Brief for FCC

Motion of CBS for additional time for oral argu-
ment

Motion of DNC to accept reply brief not in con-
formity with the court rules

Order accepting reply brief of DNC not in con-
formity with court rules

Reply Brief for DNC

Order denying CBS additional time for oral argu-
ment

Oral argument before Judges Wright, McGowan
and Robinson

Opinion of Court of Appeals by Judge Wright;
dissenting opinion by Judge McGowan

Judgment reversing and remanding to FCC

Motion of FCC to extend time to file petition for
rehearing to Aug. 31, 1971

Se oe ie ok oS aS ARELLANO ETS he

Docket Entries

5

DATE

FILINGS-PROCEEDINGS

1971

Aug.

Sept.

Oct.

16

Opposition of BEM to motion of FCC to extend
time to file petition for rehearing

Opposition of DNC to motion of FCC to extend
time to file petition for rehearing

Motion of ABC for leave to file petition for re-
hearing

Order extending time to file petition of FCC for
rehearing to Aug. 31, 1971

Motion of ABC for leave to file petition for re-
hearing and suggestion for rehearing en banc
Consent of parties for NBC to file amicus curiae
brief

Motion of CBS for leave to file petition for re-
hearing and suggestion for rehearing en banc
Petition of FCC for rehearing and suggestion for
rehearing en banc

Order granting CBS leave to file petition for re-
hearing and to file suggestion for rehearing en
banc

Petition of CBS for rehearing and suggestion for
rehearing en banc

Motion of NBC to file brief as amicus curiae
Order directing Clerk to file brief of amicus curiae
in support of the petition for rehearing

Order denying petition for rehearing

Brief for NBC

Letter to counsel that no judge requested a vote

on suggestion for rehearing en banc and that no
action will be taken on said petition

Docket Entries

6

DATE

FILINGS-PROCEEDINGS

Oct.

Nov.

1971

12

Certified copy of opinion and judgment issued to
the FCC

Motion of FCC to recall mandate and for leave to
file motion for stay of mandate

Order directing FCC to return mandate issued on
Oct. 12, 1971 and directing Clerk to stay reissuance
until Oct. 22, 1971

Motion of FCC to further stay mandate to Nov.
22, 1971

Certified copy of mandate issued on Oct. 12, 1971
returned by FCC

Certified index to record returned by FCC

Order denying further motion of FCC for stay
of mandate

Answer of Post-Newsweek in support of motion
for stay of mandate

Certified copy of opinion and judgment reissued
to the FCC

Order denying the motion of FCC to further stay
mandate until Nov. 22, 1971

Receipt dated Nov. 5, 1971 from the FCC for
“Certified Index to the Record”

i al ai alin Sal eT eee rad oe then jenna ar See

I

Docket Entries
in the
United States Court of Appeals (D.C. Cir.)
in
Business Executives’ Move for Vietnam Peace
v. Federal Communications Commission,

No. 24,492

(7)

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Docket Entries

9

DOCKET ENTRIES

DATE

FILINGS-PROCEEDINGS

1970
July 31

Aug. 8

Sept. 11

Petition of BEM for review of FCC inaction
equivalent to an order denying relief

Motion of BEM for temporary relief

Motion of BEM to suspend rules and order immedi-
ate hearing

Certified copies of petition for review mailed to
FCC and to Attorney General by certified mail

Response of FCC to motion for temporary relief

Certified mail receipt returned from Attorney
General

Certified mail receipt returned from FCC
Motion of BEM to file amended petition for review

Order directing Clerk to file amended petition of
BEM for review and extending time for filing of
responses to Sept. 21, 1970

Amended petition of BEM for review
Opposition of FCC to motion for temporary relief

Certified copy of amended petition for review
mailed to FCC

Certified copy of amended petition for review
mailed to Attorney General by certified mail

Motion of Post-Newsweek for leave to intervene

Motion of Post-Newsweek for leave to file opposi-
tion to request for temporary relief by Sept. 24,
1970

Order granting Post-Newsweek leave to intervene

Docket Entries

10

FILINGS-PROCEEDINGS

Nov.

Order granting Post-Newsweek leave to file opposi-
tion to request for temporary relief by Sept. 24,
1970

Objection of Post-Newsweek to request for tempo-
rary stay

Reply of BEM to objection to motion for tempo-
rary relief

Order denying motion of BEM for temporary re-
lief and directing counsel to submit by Oct. 9, 1970
an agreement setting forth dates on which briefs
and appendix will be filed

Order directing time for filing briefs and allowing
parties to proceed under Rule 30(c)

Certified index to record

Motion of BEM for leave to file motion to extend
time to file brief

Order granting motion of BEM for leave to file
motion to extend time to file brief and extending
time to Nov. 23, 1970

Brief for BEM
Motion of BEM for leave to file amended brief
Joint appendix to briefs

Motion of FCC for leave to file for Post-Newsweek
and FCC

Order granting motion of FCC for leave to file
motion to extend time to file brief and tending time
to Dec. 30, 1970

Brief for Post-Newsweek
Brief for FCC

Ni SAOSIN LOE SOE RRA OIE IE

Docket Entries

11

FILINGS-PROCEEDINGS

Aug.

18

20

30

Order granting motion for leave to file amended.
brief

Brief for FCC

Brief for Post-Newsweek

Motion of BEM for leave to file reply brief

Brief for FCC

Order granting motion of BEM for leave to file
reply briefs

Reply brief for BEM

Oral argument before Judges Wright, McGowan
and Robinson

Opinion of Court of Appeals by Judge Wright;
dissenting opinion by Judge McGowan

Judgment reversing and remanding to FCC
Motion of FCC to extend time to file petition for
rehearing to Aug. 31, 1971

Opposition of BEM to motion to extend time to
file petition for rehearing

Opposition of DNC to motion to extend time to
file petition for rehearing

Motion of Post-Newsweek for leave to file petition
for rehearing

Response of BEM in opposition to motion for leave
to file petition for rehearing

Motion of ABC for leave to file petition for re-
hearing

Order granting ABC leave to file petition for
rehearing and to file suggestion for rehearing
en banc and extending the time to file the petition
for rehearing by the FCC to Aug. 31, 1971

Docket Entries

12

DATE

FILINGS-PROCEEDINGS

Oct.

1971
Aug. 30

Petition of Post-Newsweek for rehearing and sug:
gestion for rehearing en banc

Petition of ABC for rehearing

Petition of FCC for rehearing and suggestion for
rehearing en banc

Order denying petitions of FCC, ABC and Post-
Newsweek for rehearing

Letter to counsel that no judge requested a vote
on suggestion for rehearing en banc and that no
action will be taken on said petition

Certified copy of opinion and judgment issued to
the FCC

Motion of FCC to recall mandate and for leave
to file motion for stay of mandate

Order directing FCC to return mandate issued on
Oct. 12, 1971 and directing Clerk to stay reissuance
until Oct. 22, 1971

Motion of FCC to further stay mandate to Nov. 22,
1971

Certified copy of mandate issued on October 12,
1971 returned by FCC

Certified index to record returned by FCC

Order denying further motion of FCC for stay
of mandate

Answer of Post-Newsweek in support of motion for
stay of mandate

Certified copy of opinion and judgment reissued
to the FCC

Order denying the motion of FCC to further stay
the mandate until Nov. 22, 1971

Receipt dated Nov. 12, 1971 from the FCC for the
“Certified Index to the Record”

FE PIAL OBOE IAIN NE

III

Relevant Pleadings Before and Orders
of the
Federal Communications Commission
in
Democratic National Committee, F.C.C. 70-861

(13)

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_— PSY TIO CELT TIE

__ —

Request of DNC for Declaratory Ruling
15

Before the
FEDERAL COMMUNICATIONS COMMISSION
Washington, D. C. 20554

IN RE DEMOCRATIC NATIONAL COMMITTEE,
Washington, D. C.

Request for Declaratory Ruling Concerning Access
to Time on Broadcast Stations

To: The Commission.

REQUEST FOR DECLARATORY RULING

The Democratic National Committee (hereinafter
called the DNC), by its counsel, pursuant to Section
5(d) of the Administrative Procedure Act, 5 U.S.C.
§ 554(e), and Section 1.2 of the Commission’s regula-
tions, requests that the Commission issue a declaratory
ruling:

That under the First Amendment to the Constitu-
tion and the Communications Act, a broadcaster may
not, as a general policy, refuse to sell time to respon-
sible entities, such as the DNC, for the solicitation
of funds and for comment on public issues. Red
Lion Broadcasting Co. v. FCC, 395 U.S. 367 (1969).

The DNC is willing to purchase time at regular com-
mercial rates and is not at this time requesting a ruling
that free time for the specified purposes must be made
available to it.

*On the other hand, the DNC believes that the networks and
individual stations have a legal and moral responsibility to make
significantly more free time available to responsible groups for
public issue programming. In this connection it is important to
note the enormous profitability of the broadcast industry, the un-
precedented and unique impact of television on our society and the
urgent problems of public policy that our nation now faces.

Se

Request of DNC for Declaratory Ruling
16

The DNC Requires Access to the Broadcast
Media To Broaden Its Financial Base.

The DNC seeks this ruling for two interrelated pur-
poses, which it believes are essential to the continuation
and improvement of the nation’s political system. In the
words of the recently issued report of an expert and
prestigious non-partisan Commission on campaign costs
—the Voters’ Time report—the DNC hereby seeks:

1. “To guarantee that there is basic access to the

broadcast media for all significant candidates
. 3” and

2. “To stimulate effective citizen participation in
the processes of democratic government by en-
couraging small contributions to political cam-
paigns.” Voters’ Time, Report of the Twentieth
Century Fund, Commission on Campaign Costs
in the Electronic Era, p. 17 (1969) .?

The DNC incurred substantial financial obligations
during the 1968 presidential campaign. The DNC has
a pressing responsibility to eliminate this large indebt-
edness. An essential part of this effort is a wide-
spread radio and television campaign through which
political contributions will be solicited on a nationwide
basis. In 1970 America, this is the only way the DNC
ean effectively reach large numbers of small contribu-
tors to the extent necessary to satisfy its indebtedness
and to promote adequately its candidates and causes.

The DNC intends to request to purchase time on in-
dividual radio and television stations and on national
networks. It anticipates that time will be requested
both for the broadcast of specific programs of varying

2 The members of the Commission were Newton N. Minow (who
served as Chairman), Dean Burch, Thomas G. Corcoran, Alexander
Heard and Robert Price.

ty

Request of DNC for Declaratory Ruling
17

durations and for spot announcements of varying dura-
tions. Some presentations—both programs and an-
nouncements—will be primarily (or solely) devoted to
the solicitation of funds. Other presentations may con-
tain comment on then-current controversial issues of
public importance. For example, as part of this fund
raising campaign, the DNC may wish to utilize broad-
cast time to offer what it considers to be viable alterna-
tives to the policies of the present Republican Adminis-
tration.

The dramatically soaring costs of conducting modern
campaigns have dangerously increased the dependence
of candidates and political parties upon large contribu-
tors:

—In 1956, a little over forty percent of all contribu-
tions by individuals to the Democratic Party ex-
ceeded $500. In 1968, almost eighty percent of all
contributions by individuals to the Democratic
Party exceeded $500.°

—The Voters’ Time report points out that “between
1960 and 1964, the number of people who con-
tributed $500 or more to national-level committees
increased from about 4,000 to 6,700, and total re-
ceipts of both parties from this source increased
from $5.6 million to $8.3 million.” ¢

—The University of Michigan’s highly respected Sur-
vey Research Center estimates that only six percent
of the population made political contributions in
1968.

The DNC, like its counterpart in the Republican
Party, is profoundly concerned as national candidates

3 See Table 5, Voters’ Time, supra.
4Id. at 45.

Request of DNC for Declaratory Ruling
18

become more and more dependent on fewer and fewer
contributors to whom they are forced to turn for higher
and higher percentages of continually increasing cam-
paign costs. As Leonard Hall, former Chairman of the
Republican National Committee, said:

“All of us engaged in political activity agree that

every effort should be made to interest more and more

individuals in political campaigns, and, in particular,

to increase the number who provide financial support

through their contribution. Every political leader is

desirous of broadening the base of financial support.
_ ”” Voters’ Time, supra, pp. 43-44.

A uniform conclusion of expert task forces and com-_
missions that look at this problem is: the concentration —
of political contributions in relatively few hands pre-
sents clear and present dangers to the integrity of our
political system. See e.g., Financing Presidential Cam-
paigns, Report of the President’s Commission on Cam-
paign Costs, p. 11 (1962); Financing a Better Election
System, Committee for Economic Development, p. 51
(1968) ; Voters’ Time, supra, Pp. 44 (1969).

First, such concentration may make certain candi-
dates unduly obligated to a few special interest groups.
See Financing a Better Election System, p. 51. Second,

as the report of President Kennedy’s Commission on
Campaign Costs noted:

“The heavy dependence of political parties in presi-
dential campaigns upon substantial gifts from and
expenditures by a relatively small number of indi-
viduals and organizations lends itself to wide-spread
misinterpretations.” At p. 11.

Third, it has been suggested that the erroneous impres-
sions derived from undue concentration of political con-
tributions may lead to a cynicism that could ultimately
destroy democracy. Voters’ Time, supra, at p. 44.

—_—

Request of DNC for Declaratory Ruling
19

Television and radio—whose expense has been the ma-
jor cause of this dangerous political situation—may also
be its cure. Access to broadcast facilities is the most
expensive and the most critical feature in the conduct
of a present-day political campaign. In 1968, the total
cost for political advertising on television and radio was
approximately $90 million—or almost one-third of all
money spent in political campaigning that year. That
$90 million is. almost three times the $34 million federal
budget for the Bureau of Narcotics and Dangerous Drugs;
eighteen times the $5 million budget for the civil rights
enforcement activities in the Department of Justice; and
almost four times the $24.9 million budget of the Fed-
eral Communications Commission itself.° The astronom-
ical expenditure of $90 million is a reflection of the reach
and impact which political experts attribute to the broad-
cast media. See MacNeil, The People Machine: The In-
fluence of Television on American Politics (1968);
J. F. Kennedy, A Force That Has Changed The Political
scene, TV Guide, Nov. 14, 1959.

A political organization seeking the attention and
support of potential small contributors must have access
to the broadcast media. Television, in particular, is
unquestionably without peer in its ability to reach the
nation. Television has brought the Vietnam war, racial
strife and student disorder into every living room in
America with consequences for our society we cannot
yet fully perceive. It is only through this medium that
an effective nationwide campaign such as the DNC pro-
poses can be launched.

The importance of access to television—and the ex-
posure which such access brings—was recently under-

5 See Alexander and Myers, A Financial Landslide for the GOP,
Fortune, March 1970, p. 104, 189.

* The Budget of the United States Government, Fis@al Year 1971.

¥

Request of DNC for Declaratory Ruling

20

scored by the Senate Committee on Commerce during its
evaluation of amendments to the political broadcast pro-
visions of section 315 of the Communications Act when
it noted:

“Television has become the most accepted medium
of mass communication in the United States. Nine-
ty-five percent of all American homes have tele-
vision sets.

“The air waves, especially those used for television,
now play @ dominant role in political campaigning.
During the 1968 presidential election campaign a
candidate could with a single message lasting one
minute, presented within one program, on one tele-
vision network, reach as many as 23 million view-
ers of voting age—a number equal to almost a
third of the votes cast in that election. Prior to
television, with the most intensive campaign, a can-
didate could have reached only a small fraction of
that audience.” S. Rep. No. 91-751 To Accompany
S. 3687, 91st Cong., 9d Sess., March 25, 1970, p.

5." (Emphasis supplied. )

The evidence demonstrates overwhelmingly that the
use of the broadcast media is the most effective way to
broaden the financial base of a political party.

One television appeal by then National Republican
Committee Chairman Dean Burch, on October 19, 1964,
produced what one Republican official termed “the most
phenomenal outpouring” of financial political support in
the history of this country. See The Evening Star,
October 23, 1964. Within three days after this tele

eiiaennbnnies

7The subsequent deliberations on S. 3687 on the Senate Floor
contain repeated references to the critical importance of television
and radio to political campaigning and deep concern of the Senate
with the expense involved in obtaining adequate exposure through
the use of broadcast media. See, @.9- comments of Senator Pastore,
116 Cong. Rec. at $5634, April 13, 1970.

PEST RPS RT SAAN EET IN — |

a ———

Request of DNC for Declaratory Ruling

21

vision appeal, the Republican Party had received 70,000
letters and thirty-five hundred money orders. In all, it
has been calculated that television appearances by Mr.
Burch during the 1964 campaign harvested at least
100,000 contributions in amounts of less than $100. See
Alexander and Myers, The Switch in Campaign Giving,
Fortune, November 1965, p. 212.

Similarly, a handful of network television solicita-
tions during September and October 1968 produced al-
most $800,000 in campaign funds for the Democratic
nominee, Hubert H. Humphrey. These contributions,
which were sent to a post office box number which was
advertised only in those few television spots, averaged
$10 apiece, and none exceeded $100.°

Therefore, the DNC has concluded that, if it is to
achieve the broad financial base which it, as well as
many respected commissions, believes to be essential to
the integrity of this nation’s political process, it must
promptly launch a nationwide radio and television cam-
paign of the type described.’

There is an Urgent Need for the Declaratory
Ruling at an Early Time.

The DNC has several million dollars of debts which
are long overdue. It has an urgent responsibility to
satisfy these debts as promptly as possible. To develop

8 We are informed that a recent television appeal by five United
States Senators for funds to promote peace in Southeast Asia
produced an estimated $100,000 in small contributions within the
first two days after the telecast.

®° Even with this campaign, it is the belief of the DNC Chairman
that in the 1972 Presidential campaign, the Republican Party will
have $50 million to spend, while the Democratic Party is likely to
have only one-fifth of that amount or $10 million. The New York
Times, March 29, 1970, p. 1. Without the successful implementa-
tion of the current campaign that disparity will only be increased.

Request of DNC for Declaratory Ruling
22

and produce the materials to be used in the contemplated
campaign will require the expenditure of thousands of
dollars.” Indeed, the DNC is currently attempting to
raise, independent of funds already dedicated, substan-
tial sums to be used exclusively in the campaign. The
DNC is most reluctant, particularly in view of its pres-
ent financial condition, to undertake the expenditures
necessary to the complete development of a successful
campaign unless it can be certain that it will be able to
obtain the access to the broadcast media which imple-
mentation of the plan demands. On the other hand,
once the Commission gives it the assurances sought by
this request, the DNC will forthwith begin to purchase

time to carry out its plan.

The DNC, both over the years and in the preliminary
planning of the present campaign, has had extensive
dealings with broadcasters. The DNC’s experiences in
this area make it clear that it will encounter consid-
erable difficulty—if not total frustration of its efforts—
in carrying out its plans in the event the Comission
should decline to issue a ruling as requested. By way of
examples:

A. The “Election Campaign” Policy. The CBS
television network quite recently flatly rejected a
request by the DNC to purchase one-half hour of
prime time. The DNC planned to present an issue-
oriented program which would have included an

In reporting on this incident, The New York
Times on March 22, 1970, quoted Richard W.

ee
10 The DNC obviously expects that the returns will justify the
expense, otherwise it would not undertake the project at all.

ee 2
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Re eS LYLE ASLO TENE ER s97

—

Request of DNC for Declaratory Ruling
23

Jencks, President of the CBS Broadcast Group, as
saying that CBS’ policies “do not permit the sale
of time for presenting currently controversial points
of view except during election campaigns.” ”

B. The “Controversial Issue” Policy. A common
policy of broadcast stations is to refuse to sell an-
nouncement or program time for the broadcast of
views on controversial issues of public importance.
For example, the Post-Newsweek Stations in Wash-
ington, D. C—WTOP-AM-FM-TV—have “long had
a policy of not accepting spot announcements deal-
ing with controversial issues, .. .” as reflected in a
February 5, 1970 letter from Larry H. Israel,
Chairman of the Board of the Stations, to William
B. Ray of the Commission’s Complaints and Com-
pliance Division."* Indeed, the CBS Network policy
is to this effect, as indicatea above, although CBS
may—it is not altogether clear—,eclax that policy
during “election campaigns.”

C. The “Fund. Solicitation” Policy. Numerous
stations have enunciated policies that neither spot
announcements nor program time will be made
available where the proposed user of the time in-
tends to solicit funds, as would the DNC in this
campaign. For example, the ABC Network and its
owned and operated stations have a “general pol-
icy” against solicitations which can be, and is,

11 The Times went on to attribute to Mr. Jencks statements about

other

groups—i.e., supporters of the United Nations and opponents

of ABM—which had recently been denied time on the basis of CBS’
arbitrary policy.

12The Commission currently has before it a complaint by a
businessmen’s association against WTOP with respect to the sta-
tion’s policy. The instant DNC request for ruling, of course,
involves much wider and more fundamental public interest con-
siderations.

=

Request of DNC for Declaratory Ruling
24

relaxed, with the company’s approval.” What any
such policy means in practice is that a station will
permit its facilities to be used for solicitation by
certain groups in certain circumstances.” Thus,
stations carry public service announcements for fa-
vored groups as well as religious presentations
which contain both direct and indirect appeals for
funds. In fact, every commercial announcement, in
the last analysis, is a solicitation for funds.

There may be still other “general policies” which would
have applicability to the campaign. Certainly, the num-
ber of stations alone portends greater problems in this
i area than have already been encountered. In addition to
= the three national commercial networks, as of April 1,
% 1970, there were, on the air, 509 commercial VHF tele-
4 vision stations, 180 commercial UHF stations, 4,280
| standard broadcast stations, and 2,111 commercial FM
stations. While several of these stations have common
owners, it does not necessarily follow that every station
owned by an individual or group would follow the same
policies.

There are a variety of policies which any of these
thousands of stations could follow to prevent the Demo-
cratic National Committee from carrying out its proposed
campaign. One station might ban the campaign because
it involves a solicitation of funds. Another, which per-
mits solicitation of funds, might ban the campaign on the

13 See, for example, WBKEB-TV, Chicago, Illinois, Renewal Appli-
cation, File No. BRCT-21, dated August 30, 1967, Exhibit 5,
§ III, p. 2.

14 The stations appear to make their exceptions in an arbitrary
and capricious manner without any rational standard. We do not
question the limitation of access to “responsible” groups. We do
submit that under the “responsible” group de jure theory, the
stations are de facto discriminatory in an unreasonable and im-
proper way.

sn i a is al aa ll LDV ER RLS GE PE

—¥

——

Request of DNC for Declaratory Ruling
25

grounds that the proposed spot contained controversial
material on a major political issue of the day. Still
others might justify a ban on the ground that there was
no election campaign (or no national election campaign)
in process.

It is obvious that there must be a national, uniform
communications policy with respect to the activities of a
responsible group, such as the DNC, that would permit
the kind of access through which funds could be solicited
and the American people could be informed of divergent
views on national issues. Without action by this Com-
mission, there will be no such policy.

The DNC Has a Constitutional and Statutory Right
to the Media Access It Now Seeks.

A broadcaster may not constitutionally adopt artificial
and arbitrary barriers to access to its facilities by re
sponsible groups. In its unanimous landmark decision,
Red Lion Broadcasting Co. v. FCC, 395 U.S. 367 (1969),
the Supreme Court emphasized that it is the public’s right
to hear contrasting viewpoints which is protected by the
First Amendment, not the broadcaster’s freedom to pre-
sent only those viewpoints which accord with his own.
In this respect, the Court said:

“This is not to say that the First Amendment is
irrelevant to public broadcasting. On the contrary,
it has a major role to play as the Congress itself
recognized in § 326, which forbids FCC interference
with ‘the right of free speech by means of radio com-
munication.’ Because of the scarcity of radio fre-
quencies, the Government is permitted to put re-
straints on licensees in favor of others whose views
should be expressed on this unique medium. But
the people as a whole retain their interest in free
speech by radio and their collective right to have
the medium function consistently with the ends and

a eed
a RET?

_.

Request of DNC for Declaratory Ruling
26

purposes of the First Amendment. It is the right
of the viewers and listeners, not the right of the
broadcasters, which is paramount. See FCC v. Sand-
ers Bros. Radio Station, 309 U.S. 470, 475 (1940);
FCC v. Allentown Broadcasting Corp., 349 U.S. 358,
361-62 (1955); 2 Z. Chafee, Government and Mass
Communications 546 (1947 ). It is the purpose of
the First Amendment to preserve an uninhibited
marketplace of ideas in which truth will ultimately
prevail, rather than to countenance monopolization
of that market, whether it be by the Government
itself or a private licensee. Associated Press Vv.
United States, 326 U.S. 1, 20 (1945); New York
Times Co. v. Sullivan, 876 U.S. 254, 270 (1964) ;
Abrams v. United States, 250 U.S. 616, 680 (1919)
(Holmes, J., dissenting). ‘[S]peech concerning pub-
lic affairs is more than self-expression; it is the es-
sence of self-government.’ Garrison v. Louisiana,
379 U.S. 64, 74-75 (1964). See Brannan, The Su-
preme Court and the Meiklejohn Interpretation of
the First Amendment, 79 Harv. L. Rev. 1 (1965).
It is the right of the public to receive suitable access
to social, political, esthetic, moral, and other ideas
and experiences which is crucial here. That right
may not constitutionally be abridged either by Con-
gress or by the FCC.” 395 U.S. at 389-90 (emphasis

supplied).

The Court also employed language that would extend
to members of the public the right of access to broadcast
facilities. For example, the Court said:

“By the same token, as far as the First Amend-
ment is concerned those who are licensed stand no
better than those to whom licenses are refused.
license permits broadcasting, but the licensee has no
constitutional right to be the one who holds the
license or to monopolize a radio frequency to the
exclusion of his fellow citizens. There is nothing in
the First Amendment which prevents the Govern-

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a ——
Request of DNC for Declaratory Ruling
27

ment from requiring a licensee to share his fre-
quency with others and to conduct himself as a proxy
or fiduciary with obligations to present those views
and voices which are representative of his community
and which would otherwise, by necessity, be barred
from the airwaves.” 395 U.S. at 389.

In a somewhat similar fashion, the Supreme Court added:

“It does not violate the First Amendment to treat
licensees given the privilege of using scarce radio
frequencies as proxies for the entire community,
obligated to give suitable time and attention to mat-
ters of great public concern. To condition the grant-
ing or renewal of licenses on a willingness to present
representative community views on controversial is-
sues is consistent with the ends and purposes of
those constitutional provisions forbidding the abridg-
ment of freedom of speech and freedom of the press.
Congress need not stand idly by and permit those
with licenses to ignore the problems which beset the
people or to exclude from the airways anything but
their own views of fundamental questions. The
statute, long administrative practice, and cases are
to this effect.” 395 U.S. at 394.

This language of the Court should be contrasted with
the assertion of Mr. Jencks—as reported in the March
22, 1970 edition of The New York Times—that CBS’
policy has roots in his company’s “belief that [its] news
organization can give a fairer presentation” than others.
As thus described by Mr. Jencks, the CBS policy ex-
plicity violates the constitutional standards set down by
the Court in Red Lion.

The DNC submits that arbitrary barriers, contrary
to the law as established in Red Lion, are erected to
meaningful access when, for example, a national televis-
ion network asserts that time for “political broadcasts”
will be sold only during certain periods every other, or

ats

Request of DNC for Declaratory Ruling
28

every fourth, year. The DNC submits that arbitrary
barriers, contrary to the law as established in Red Lion,
are created when a local station pursues a policy of not
selling spot or program time to responsible parties who
wish to comment on controversial issues of public im-
portance.” Finally, in this regard, the DNC submits that
arbitrary and capricious barriers, contrary to the law as
established in Red Lion, are created when a broadcaster
proffers, as a reason for refusing to sell time to a re-
sponsible group, a policy that it will not permit the so-
licitation of funds over its facilities. These are, how-
ever, precisely the types of policies which the DNC now
faces in its effort to carry out a meaningful fund-raising
campaign.”

The DNC does not contend, and it need not contend,
that broadcasters are precluded from establishing rea-
sonable restrictions regarding the use by others of the
facilities for which they hold licenses. Broadcasters can,
for example, limit the use of facilities to presentations
by responsible spokesmen. Similarly, even where re-
sponsible spokesmen are to appear, broadcasters can adopt
and implement whatever procedures may be needed to
ensure that the use of facilities, for example, is in good
taste or does not result in the presentation of slanderous
material.

15 The DNC submits that this is so under Red Lion whether a
station argues that it has literally adhered to the terms of the
fairness doctrine either because of the “balance” which it has
achieved or because of the innocuous nature of the material which
the broadcaster permits to be transmitted over the facilities to
which its license pertains.

16Qn May 15, 1970, the Commission gave notice of the institu-
tion of proceedings looking to the adoption of rules, implementing
Red Lion, which would require broadcasters, in certain situations
to open up their stations to others. This is what the DNC here
seeks, but in a broader context than that proceeding appears to

SF WO SR oD a ely EERO |

|

Request of DNC for Declaratory Ruling
29

On the other hand, in considering what restrictions
are reasonable in this area, the broadcaster and the Com-
mission must remain mindful of the importance of broad-
cast media to anyone desiring to make an effective na-
tionwide presentation. And, of course, the pronounce-
ments by the Supreme Court in Red Lion—based on the
public’s rights under the First Amendment—would pre-
clude the adoption of fixed and inviolate policies of the
types with which the DNC is now faced.

There is a critical question of public policy, as well as
constitutional law, involved here: Are the public air-
waves—the most powerful communications media in our
democracy—to be used to solicit funds for soap, bras-
sieres, deodorants and mouthwashes and not to solicit
funds to enhance the exchange of ideas?

The Commission is accordingly requested to rule—in
order to remove a substantial uncertainty—that for a
broadcaster to refuse to sell time to responsible entities,
such as the DNC, for the solicitation of funds and for
comment on public issues, because of the broadcaster's
“general policies” against selling time for such purposes,
violates the First Amendment of the Constitution of the
United States and the Communications Act.

The “Public Interest” Standards of the
Communications Act Are Violated by
the “General Polices” Here Involved.

Should the Commission decline to issue this ruling, a
refusal of a broadcaster to sell time to the DNC should
nevertheless be evaluated by the Commission in a manner
adverse to the broadcaster in its consideration of the re-
newal application. The Commission is, thus, alterna-
tively, requested to so rule.

_ Some of the public interest considerations surrounding
| the present proposal of the DNC have been enumerated

—__ Pe

-.

Request of DNC for Declaratory Ruling qi
30

above. The United States Supreme Court has had occa-
sion to address itself to the importance of the broadcast
media to political expression:

“Recognizing radio’s potential importance aS @ me-
dium of communication of political ideas, Congress
sought to foster its broadest possible utilization by
encouraging broadcasting stations to make their
facilities available to candidates for office without
discrimination, and by insuring that these candidates
when broadcasting were not to be hampered by
censorship of the issues they could discuss. Thus,
expressly applying this country’s tradition of free
expression to the field of radio broadcasting, Con-
gress has from the first emphatically forbidden the
Commission to exercise any power of censorship over
radio communication. It is in line with this same
tradition that the individual licensee has consistently
been denied ‘power of censorship’ in the vital area of
political broadcasts.” Farmers Ed. & Coop. Union
vy. WDAY, 360 U.S. 525, 529-30 (1959).

The Commission has frequently had occasion to com-
ment upon the public interest considerations inherent in
a broadcaster’s making time available for political broad-
casts. Indeed, in the Report and Statement of Policy
Re: Commission En Banc Programming Inquiry, 20 P
& F Radio Reg. 1901 (1960), the Commission included
political broadcasts as among the “major elements neces-
sary to meet the public interest, needs and desires” of a

station’s community.

The Commission has found, moreover, in situations
where no violation of section 315 of the Communications
Act had occurred, that the imposition of artificial restric-
tions, in terms of allotted time, for the use of facilities
by political candidates, was contrary to the public in-
terest. The Commission expressed particular concern

with judgments as to the amounts of time to be made

Request of DNC for Declaratory Ruling
31

available which were “arbitrarily determined in advance”
of an election and which bore no relationship to the
importance of the election to which the arbitrary limita-
tions applied. Homer P. Rainey, 3 P & F Radio Reg. 737
(1947).

Also pertinent are the Commission’s determinations,
in the context of comparative broadcast proceedings, that
a licensee’s practice in refusing, inter alia, to carry po-
litical broadcasts involving local and state political of-
fices are indicative of a tendency to disregard local pro-
gramming needs. City of Jacksonville, 12 P & F Radio
Reg. 113, 180j (1956); see also Loyola University, 12
P & F Radio Reg. 1017, 1099 (1956).

Instructive as well is the following discussion in the
Commission’s ruling on the question of whether biparti-
san spot announcements soliciting funds for political par-
ties would be subject to the fairness doctrine:

“In conclusion, we think two other observations are
in order. First, we recognize that the announce-
ments described by you constitute an effort to
achieve the worthwhile and commendable goal of
broadening the base of political contributions. The
importance of this effort was recently emphasized
when, on May 29, 1962, President Kennedy trans- ~
mitted to the President of the Senate and the Speak-
er of the House of Representatives legislation de-
signed to carry out five of the important recommen-
dations contained in the ‘Report on the President's
Commission on Campaign Costs.’ In his letter of
transmittal, the President stated, among other things:

‘In these days when the public interest demands
basic decision so essential to our security and
survival, public policy should enable presidential
candidates to free themselves of dependence on
large contributions of those with special in-
terests. Accordingly, it is essential to broaden

Pi

ep

Request of DNC for Declaratory Ruling ‘
82

the base of financial support for candidates and
parties. To accomplish this, improvement of
public understanding of campaign finance,
coupled with a system of incentives for solici-
tation and giving, is necessary.’

“Furthermore, your proposal has an objective, in
common with the broad policy underlying the ‘fair-
ness doctrine’—the right of the public in a free s0-
ciety to be fully informed as to controversial is-
sues of public importance, including those involving
political parties and candidates. See paragraph 6
of enclosed Editorializing Report.

“Second, the question whether to present such an-
nouncements is one for the licensee, who is f

with many competing requests to allocate time for
public service announcements. The Commission

course expresses no opinion as to how that time
should be allocated. But the announcements in ques-
tion should not be rejected upon the sole ground that
the licensee would have tobe fair in their presenta-
tion.” Lawrence M. C. Smith, 25 P & F Radio Reg.

991, at 298 (1963).

The DNC is mindful of the provisions of sections 3(i)*
and 326 of the Communications Act and of rulings, such
as that issued by the Commission in its November 22,

1965 letter to the Women’s Washington Strike for Peace,
to the effect that:

“with respect to the refusal of the station to sell
time for spot announcements, under the Communi-
cations Act, the selection and presentation of broad-
cast material are the responsibilities of the individ-

——

11 Section 3(i) is intended, we submit, simply to exempt broad-
casters from the panoply of common carrier regulation provided for
in Title II of the Communications Act. It should not be permitted
as a defense to & challenge to & broadcaster that its policies re-
stricting access to the licensed facilities by others are contrary to
the public interest.

—

Request of DNC for Declaratory Ruling
33

ual station licensees, and Section 326 of the Act ex-
pressly prohibits the exercise of censorship powers
by the Commission. . . .”

The response to those matters insofar as they pertain
to this request is that they all predate the Red Lion de-
cision. The Commission’s regulation of broadcast sta-
tion programming has undergone rapid development over
the past few years which culminated in the Red Lion
decision. It is now clear that in the field of broadcasting
it is principally the public and not the broadcaster which
the First Amendment is designed to protect.

Moreover, it is not necessary for the Commission to
rule that a broadcaster must present programs or an-
nouncements of any particular nature proffered by any
particular concern. The Commission must rule, however,
that to establish arbitrary barriers to access on the part
of responsible groups, such as the DNC, is contrary to
the First Amendment and to the Communications Act as
construed in Red Lion, or, in the alternative, that such
barriers—in the case of the DNC’s present campaign or
in general—are, per se, contrary to the public interest.

CONCLUSION

To insure the basic access to the broadcast media
guaranteed by the First Amendment to the Constitution
and the Communications Act, and to enable the political
parties of this country to broaden significantly their fi-
nancial base, the Commission is hereby respectfully urged
to issue as promptly as possible a declaratory ruling, pro-
viding that:

a. A broadcaster may not, as a general policy,
refuse to sell time to responsible entities, such as the
DNC, for the solicitation of funds and for comment
on public issues; or, alternatively,

>
“
a A RIERA TIN LINHA NT PS RIT

7%

Request of DNC for Declaratory Ruling
84

b. Any such “general policy” will be taken into
consideration—in a manner adverse to the broad-
caster—by the Commission in evaluating whether
the grant of a broadcaster’s renewal application ac-
cords with the public interest.

Respectfully submitted,

DEMOCRATIC NATIONAL COMMITTEE

By /s/ Joseph A. Califano, Jr.
JosePH A. CALIFANO, JR.
1229 Nineteenth Street, N.W.
Washington, D.C. 20036

General Counsel *

Of Counsel:

David H. Lloyd

1229 Nineteenth Street, N.W.
Washington, D.C. 20036

May 19, 1970

(Certificate of Service Omitted in Printing]

a ———

Letter of May 22, 1970 to ABC
35

FEDERAL COMMUNICATIONS COMMISSION
Washington, D. C. 20554

May 22, 1970

In Reply Refer to:
8330
C5-1344

American Broadcasting Company, Inc.
1330 Avenue of the Americas
New York, New York 10019

Gentlemen:

The Commission has received a “Request for Declaratory
Ruling Concerning Access to Time on Broadcast Stations”
from the Democratic National Committee, a copy of which
was served upon you by the Committee.

The Committee requests that the Commission rule that
“a broadcaster may not, as a general policy, refuse to sell
time to responsible entities, such as the DNC, for the
solicitation of funds and for comment on public issues”
or, alternatively, that such a general policy “will be taken
into consideration—in a manner adverse to the broad-
caster—by the Commission in evaluating whether the
grant of a broadcaster’s renewal application accords with
the public interest.”

On page 13 of its Request, the Committee refers to the
American Broadcasting Company’s policies in this area.

In order that it may be more fully informed, the Com-
mission requests that you submit your comments upon
the particular reference to ABC, and any other comments
which you may wish to submit regarding the Request
for Declaratory Ruling.

Biers Dea

as

Letter of May 22, 1970
36

Please submit your comment within twenty days of the
date of this letter.

Sincerely yours,

/s/ William B. Ray
WrLiAM B. Ray, Chief
Complaints and Compliance Division
for Chief, Broadcast Bureau

ec: Robert Kaufman, Esq.
Alfred Beckman, Esq.
Joseph A. Califano, Jr., Esq.

Letter of May 22, 1970 to CBS
37

FEDERAL COMMUNICATIONS COMMISSION
Washington, D. C. 20554

May 22, 1970

In Reply Refer to:.
8330
C5-1344

Columbia Broadcasting System, Inc.
51 West 52nd Street
New York, New York 10019

Gentlemen:

The Commission has received a “Request for Declaratory
Ruling Concerning Access to Time on Broadcast Stations”
from the Democratic National Committee, a copy of which
was served upon you by the Committee.

The Committee requests that the Commission rule that
“a broadcaster may not, as a general policy, refuse to
sell time to responsible entities, such as the DNC, for
the solicitation of funds and for comment on public is-
sues” or, alternatively, that such a general policy “will
be taken into consideration—in a manner adverse to the
broadcaster—by the Commission in evaluating whether
the grant of a broadcaster’s renewal application accords
with the interest.”

On pages 11, 12 and 17 of its Request, the Committee
refers to the Columbia Broadcasting System’s policies in
this area.

In order that it may be more fully informed, the Com-
mission requests that you submit your comments upon
the particular references to CBS and any other comments
which you may wish to submit regarding the Request for
Declaratory Ruling.

— LEENA IIL LIN LLP LAL LEI OE TEEN

4
S
¢

Letter of May 22, 1970
38

Please submit your comments within twenty days of the
date of this letter.

Sincerely yours,

/s/ William B. Ray
WILLuaM B. Ray, Chief
Complaints and Compliance Division
for Chief, Broadcast Bureau

ec: Joseph DeFranco, Esq.
Joseph A. Califano, Jr., Esq.

Letter of May 27, 1970
89

COMMUNICATIONS WORKERS OF AMERICA

[CWA Emblem]
(Affiliated with AFL-CIO)

1925 K Street, N.W.

WASHINGTON, D. C. 20006
[Union Label]
Telephone: FEderal 7-7711

JOSEPH A. BEIRNE, President
May 27, 1970

The Honorable Dean Burch, Chairman
Federal Communications Commission
Washington, D. C.

My dear Mr. Chairman:

This is in support of the request for Declaratory Rul-
ing, filed May 19, 1970, with the Commission by the
Democratic National Committee through its General Coun-
sel, Joseph A. Califano, Jr.

It is a travesty that the broadcasting stations and
networks have refused the reasonable request of the DNC
for the purchase of broadcast time at standard rates.
The wrong is compounded by the necessity for the DNC
to pray to the Commission for relief.

The broadcasters’ action to deny is contradictory to
the precedents of the last six years. In 1964, the Re-
publican National Committee purchased broadcast time
to make a nationwide solicitation for political campaign
funds. The Republican group did in fact receive money
as a direct result of the solicitation. The broadcasters
who accepted the Republican purchase of time would dis-
tort reality were they to contend that they had no means

ee

Letter of May 27, 1970
40

of knowing that a funds solicitation was to be carried
on the airwaves.

In 1968, the Democratic National Committee used
broadcast media for funds, again with the full knowledge
of the broadcasters.

The broadcasters’ contention that political proadcast-
ing will be accepted only in “political campaign” periods
is specious, inasmuch as the broadcasters themselves have
in effect taken it upon themselves to determine the cam-
paign period. The Party or candidate involved should
be the one who determines when the campaign opens.
Political campaigns have been in progress in every month
of the year.

The Communications Act and the Rules of the Com-
mission which flow therefrom impose positive duties on
broadcasters to serve their communities, one means of
which is in the public affairs field. Political issues, by
their very nature controversial, fall within the public
affairs category-

The broadcasters also are attempting to deny the use
f the airwaves on the grounds that the DNC will enter
i with the funds

ionably true. However, the

communities, the programs being
zations are quite controversial.

rticipation in the processes
aging small contri-

Earn

'
}
|
i
H
}

Letter of May 27, 1970
41

It would be entirely wrong for the Parties to become the
chosen instruments of special interest donors of large
amounts.

I should hope that the Commission will act quickly to
resolve the questions raised by the Democratic National
Committee, and direct the broadcasters to make the broad-
cast facilities available. Since there are sufficient recent
precedents, this issue appears uncomplicated. The broad-
casters must be informed once again that they do not
own the airwaves, but merely are the fiduciaries, to whom
certain duties pertain.

Sincerely yours,
/s/ J. A. Beirne

JOSEPH A. BEIRNE
President

Comments of ABC.
42

AMERICAN BROADCASTING COMPANIES, INC.
1330 Avenue of the Americas @ New York, N. Y. 10019

LT 1-7777

EVERETT H. ERLICK
Group Vice President and General Counsel

June 10, 1970

Mr. William B. Ray, Chief
Complaints and Compliance Division
Federal Communications Commission
Washington, D. C. 20554

Your Reference 8330
C5-1344

Dear Mr. Ray:

By letter to American Broadcasting Companies, Inc.
(“ABC”) dated May 22, 1970, you stated that the Com-
mission had received a “Request for Declaratory Ruling
Concerning Access to Time on Broadcast Stations” from
the Democratic National Committee (“DNC”). In that
pleading DNC requested a ruling that “a broadcaster
may not, as a general policy, refuse to sell time to re-
sponsible entities, such as the DNC, for the solicitation
of funds and for comment on public issues.” You re
quested ABC to comment in particular on an allegation
in said pleading (p. 13) that the ABC network and its
owned and operated stations have a “general policy”
against solicitations, “which can be, and is, relaxed, with
the company’s approval.”

DNC’s citation is to a portion of ABC’s Standards and
Policies, on file with the Commission (e.g. BAL-5733,
Exhibit 1-3, Attachment B, Section III), dealing with
“Appeals for Charity.” That provision, not here appli-
cable, states (p. 2): .

Comments of ABC
43

ABC reserves the right to determine which appeals
(for charity) may be made over its facilities. No
direct solicitation of funds may be made without
specific permission of ABC. The client is required
to consult with ABC before arranging to include
appeals for charity in any program.’

ABC’s Standards elsewhere provide (p. 4):

Discussion of political or controversial issues may
not be included by sponsors in their regularly sched-
uled programs advertising goods and services, except
when, in the opinion of ABC, it does not contravene
the public interest.

Elsewhere ABC’s Standards restrict as follows the so-
licitation of funds on religious broadcasts (p. 26):

Solicitation of funds will be permitted on religious
broadcasts to the extent that the following announce-
ment may precede or follow the program proper:
‘You are invited to send your free will gifts and
offerings for the support of this program to (name
of program, box number, city and state).’

Religious sponsors may not ask the public to buy
their publications. “

Equally pertinent to DNC’s pleading are the following
provisions in ABC’s Standards dealing with “Political
Programs” (pp. 27-28) :

Effective with the opening of a local, state or na-
tional campaign as determined on the basis of the
appropriate election laws, ABC will sell time for
political programs to legally qualified candidates,
their duly authorized representatives, or their politi-
cal organizations which show substantial evidence of

1 Emphasis supplied throughout this letter.

=

Comments of ABC
44

their activity in the campaign such as through public
participation. .. -

In addition, ABC will sell time for political pro-
grams prior to the official opening of a campaign
and starting on 4 date to be determined by the
American Broadcasting Company, to individuals and
organizations. ABC reserves the right to decide
whether such individuals or organizations seeking to

precampaign time for political programs
are duly qualified to discuss and have a recogni
interest in the forthcoming campaign.

Also directly in point, with respect to DNC’s pleading

of May 19, 1970, are the following excerpts from ABC’s
current Standards and Policies dealing with “Controver-
sial Issue Programming” :

will continue to use its facilities for the presenta-
tion of the views of responsible individuals and or-

structure.

Whenever ABC permits its facilities to be used for
the presentation of one viewpoint on @ controversial
issue of public importance, it will afford reasonable
opportunity for the presentation of contrasting views.
Balance need not be achieved on the same program,
but when considered on an overall basis, ABC’s pro-

ing will present the contrasting viewpoints on
controversial public issues.

Comments of ABC
45

ABC will determine what subjects are of such in-
terest or importance as to warrant time for their
presentation. ABC will also decide whether it will
present a contrasting viewpoint itself, or if not,
which individuals or organizations seeking time are
best qualified to discuss a subject chosen for broad-
cast treatment or are most representative of a view-
point selected for presentation.

Comment: on or discussion of current or proposed
legislation or pending litigation will be permitted
only on political, news, news commentary, discussion
and controversial issue programs. Comment on or
discussion of pending litigation must be within the
bounds of fair comment in order not to prejudice
the outcome.

Absent special public interest considerations, ABC
will not sell time for controversial issue programs
or announcements or permit the solicitation of funds
or the sale of publications on controversial issue
broadcasts.

In short, absent special public interest considerations,
ABC will not sell time for comment on controversial is-
sues or for solicitation of funds.

ABC offers the following additional comments on the
Request for Declaratory Ruling:

The continued strength and viability of our two party
system are of vital importance. ABC has emphasized in
recent Congressional hearings the importance of a wider
base for political contributions—small sums from millions
of Americans rather than large contributions from a
few.

Of course, there are many controversial public issues
and dozens of responsible organizations advocating all

=

Comments of ABC
46

shades of opinion on such issues. Were we to open the
door entirely to any “responsible entity” who wished to
purchase time for programs or announcements in which
to espouse its point of view on controversial issues of
public importance and/or to solicit funds, we think it
reasonable to anticipate a flood of such requests. The
obvious problems would be, in each instance, compliance
with the “Fairness Doctrine” and where to draw the
line.

Because the strength and viability of the major politi-
cal parties are vitally important, ABC would be prepared,
consistent with its other obligations, to accept such orders
for time from major political parties as can be accom-
modated on a reasonable basis. At the same time, we
propose to continue our general policy against the sale
of time for controversial issue programs and announce-
ments and solicitations for funds, absent special public
interest considerations.

As a licensee, and as a responsible member of the com-
munity, ABC submits that the foregoing policies, so long
as they are reasonably applied, are entirely appropriate.
In its Declaratory Ruling, or by separate letter, the Com-
mission may wish to address itself to ABC’s proposed
treatment of the issue.

Respectfully submitted,

/s/ Everett H. Erlick
EVERETT H. ERLICK

NATIONAL BROADCASTING COMPANY, INC.
1725 K Street, N.W., Washington, D. C., EMerson 2-4000

Comments of NBC
47

June 22, 1970

Howard Monderer
Washington Attorney

Hilburt Slosberg, Esq.

Office of General Counsel

Federal Communications Commission
Washington, D. C. 20554

Dear Mr. Slosberg:

Pursuant to your request for a statement on the sub-
ject, NBC has no policy which prevents it from accepting

Several months ago, in discussions with a representa-

Respectfully yours,

/8/ Howard Monderer
HOWARD MONDERER

Comments of CBS

48
CBS
Columbia Broadcasting System, Inc.
51 West 52 Street

New York, New York 10010
(212) 7165-4821

Robert V. Evans
Vice President and General Counsel

June 22, 1970

Mr. William B. Ray, Chief
Complaints and Compliance Division
Federal Communications Commission
1919 “M” Street, N. W.
Washington, D. ©. 20036

Re: Commission Reference 8330
C5-13844

Dear Mr. Ray:

This is in response to your May 22 letter requesting the
comments of the Columbia Broadcasting System, Inc. on
the “Democratic National Committee Request for Declar-
atory Ruling Concerning Access to Time on Broadcast
Stations” (hereinafter “DNC Request”). The DNC asks
the Commission to rule:

a general policy will be taken into consideration—
in a manner adverse to the proadecaster—by the Com-
mission in evaluating whether the grant of a broad-
caster’s renewal application accords with the inter-
est.’ ”

CBS welcomes this opportunity to comment on the DNC
Request. The DNC Request poses 2 fundamental chal-

Comments of CBS
49

lenge to the ability of a broadcast licensee to establish
and follow general policies best articulated in the licen-
see’s judgment to insure that controversial issues are cov-
ered fully and fairly. The DNC Request also calls into
question long standing FCC regulatory policy in this im-
portant area. In essence, the DNC now requests, with-
out any allegation or showing of inadequate coverage,
that this Commission repudiate the regulatory philosophy
it enunciated in adopting the Fairness Doctrine, Jn the
Matter of Editorializing by Broadcast Licensees, and has
since consistently reiterated:

“It is apparent that our system of broadcasting,
under which private persons and organizations are
licensed to provide broadcasting service to the vari-
ous communities and regions, imposes responsibility
in the selection and presentation of radio program
material upon such licensees. Congress has recog-
nized that the requests for radio time may far ex-
ceed the amount of time reasonably available for
distribution by broadcasters. It provided, therefore,
in §3(h) of the Communications Act that a person
engaged in radio broadcasting shall not be deemed
a common carrier. It is the licensee, therefore, who
must determine what percentage of the limited
broadcast day should appropriately be devoted to
news and discussion or consideration of public is-
sues, rather than to the other legitimate services of
radio broadcasting, and who must select or be re-
sponsible for the selection of the particular news
items to be reported or the particular local, state,
national or international issues or questions of public
interest to be considered, as well as the person or
persons to comment or analyze the news or to dis-
cuss or debate the issues chosen as topics for radio
consideration.” 13 F.C.C. 1246, 1247, 25 R.R. 1901,
1903 (1949).

Comments of CBS
50

We endeavor in these comments to show that CBS’s pres-
ent method of handling controversial issues serves the
public interest in obtaining full, fair and informative
discussion, and that there is no need for a new compul-
sory carriage rule that would unbalance programming
and have a host of other undesirable effects. We further
demonstrate that there is no statutory or constitutional
right to the relief requested by the DNC. To the con-
trary, the rule would contravene the statutory policy set
forth in Sections 3(h) and 326 of the Communications
Act.

I. The DNC Has Misunderstood CBS Policies Relat-
ing To The Presentation Of Controversial Issues.
CBS Policies Insure Full And Fair Presentation
Of Controversial Issues.

The DNC Request has incorrectly described CBS policies
(pages 11, 12 and 17 of the DNC Request). We, there-
fore, outline those policies and the reasons for their
adoption.

Central to CBS policies relating to the coverage of news
and the expression of viewpoints on controversial issues
is a fundamental commitment to objectivity in reporting
the news and a recognition that the public can make in-
formed judgments only if it is regularly exposed to the
vigorous clash of viewpoints on the major issues of the
day. CBS has consistently sought to maintain a fair and
balanced treatment of these issues in its news and infor-
mational broadcasts.’ In furtherance of these goals, CBS
has long maintained policies which in general provide
that broadcasts dealing with current controversial issues
be produced under the supervision and control of CBS

1 Indeed, we do not understand the DNC Request to question

CBS’ performance with respect to objective and fair coverage
of issues.

Comments of CBS
51

News or a CBS Owned station. Only by lodging these
responsibilities with our own personnel can we effectively
insure that objectivity and fairness will actually be
achieved. This commitment to fairness is also the basis
of the long standing CBS policy not to sell time for the
expression of viewpoints on public issues (except for
political broadcasts as discussed below), but rather to
provide significant opportunities for such discussion with-
out charge to partisans of various viewpoints in our
news and information broadcasts. In adopting this policy
we concluded that we could not provide coverage of sig-
nificant issues with fairness and balance if partisans
with strong financial resources could preempt our fa-
cilities to present their viewpoints on issues they select.
A policy of selling time to partisans would in our view
necessarily distort the manner in which issues were pre-
sented to the listening and viewing public. CBS has con-
cluded that as a licensee in a medium with a finite
amount of time to provide news, information and enter-
tainment, we best serve the public by presenting issues
and viewpoints within a balanced program schedule util-
izing newsworthiness as the sole criterion”

CBS has built one of the world’s great news organiza-
tions, with a well-deserved reputation for fairness and
objectivity. CBS News and the CBS Owned stations pro-
vide regularly-scheduled hard news broadcasts. These
broadcasts regularly include so-called “mini-documen-
taries”, as well as investigative reports, sometimes in
two, three or four-part series. In addition, CBS also
provides regularly-scheduled weekly news interviews such
as FACE THE NATION and WCBS-TV’s NEWS-

? The problem would be exacerbated by the so-called “prime time
access” rule adopted by the Commission in Docket No. 12782
which would have the effect of limiting each network’s prime time
(7-11 p.m.) schedule to three hours each evening with only a
limited exemption for news and public affairs broadcasts.

——

Comments of CBS !
52 |

MAKERS, numerous documentaries and special news

broadcasts. Thus, for example, in the years” 1968 and '
1969 there were 84 CBS News special broadcasts and 28

60 MINUTES proadcasts—all in prime time. Important
subjects are also dealt with on the CBS News religious
rograms, LOOK UP AND LIVE and LAMP UNTO

MY FEET.

In the past decade the CBS News operation has grown
significantly. Consider the following comparisons be-
tween the two-year period, 1968-1969, and the two-year

period, 1956-1957:

—Total hours of news and public affairs broadcasting:
1,354 vs. 675—more than twice as much.

Total prime time hours of news and public affairs
proadeasting: 192 vs. 34—about six times as much.

_—Total hours of regularly-scheduled hard news broad-
casts, 6 p.m.-11 p.m.-: 338 vs. 130—over two and
one-half times as much.

—Total hours of documentaries: 100 (all in prime
time) vs. 37 (six in prime time).

In quality as well as quantity, CBS has served the public
increasingly well under its policy of professional respon-
sibility for coverage of controversial issues. In 1968,
CBS News special broadcasts dealt with the issues that
were being debated by all Americans, including, for ex-
ample, such broadcasts as Walter Cronkite’s “Report
From Vietnam” ; Charles Collingswood’s on-the-scene “Re-
port From Hanoi”; and “Cuba: Ten Years of Castro”.
There was 2 documentary entitled “Marijuana”; one on
the plight of the American Indian entitled “The For-
gotten American”; and a report on civil disorders that
asked “What Happened to the Riot Report?”. There was
a broadcast on hucksterism in American politics, “Cam-

Comments of CBS
53

paign American Style”; the hard-hitting report, “Hunger
In America”, which led to public outery and Congres-
sional investigation; and the now classic seven-part series,
“Of Black America”. 1969 reports included documen-
taries on coal-mining accidents and the struggle in the
United Mineworkers Union, a three-part series on the
generation gap, and a report on the college turmoil. There
was “Triangle of Conflict: China, Russia and the U.S.”
and a probing documentary on the ABM controversy.

Viewers of 60 MINUTES during the years 1968 and
1969 heard Ramsey Clark discuss policemen, saw a two-
part treatment of germ and gas warfare, saw a report
on racial discrimination in Great Britain, a discussion of
the Pope and the pill, a report on homosexual assaults
in America’s prisons, a report on U.S. draft evaders in
Canada, and parallel reports from both sides of the
Biafran-Nigerian war, the Irish civil war and the Arab-
Israeli conflict.®

In addition, the CBS MORNING NEWS WITH JOSEPH
BENTI regularly includes interviews with government

*To demonstrate how fully and fairly issues are reported to the
public by CBS News, we have prepared as an Exhibit to these
comments a summary of that coverage on one major public issue
of the day—the Indochina War and the domestic reaction to it.
This exhibit examines one CBS News hard news broadcast series,
THE CBS EVENING NEWS for a three-month period. We note,
too, that similar coverage of the issues was presented by the CBS
MORNING NEWS and other CBS hard news broadcasts. In
addition, (for a period of approximately six months) it examines
other CBS News television broadcasts such as documentaries,
specials, and news-interview broadcasts.

Each CBS Owned television station has, of course, supplemented
the national coverage in its own local news broadcasts. Also,
attached as an Exhibit is a summary of the WCBS-TV coverage
of this issue, again including one local hard-news broadcast series,
the WCBS-TV 6:00 O’CLOCK REPORT (for a period of three
months), and other WCBS-TV news broadcasts as well as WCBS-

TV Editorials and Replies to those Editorials (for a period of
approximately six months).

ain ite ae

- —- - ‘ —— . eee eed
or “ : y at Ay

Comments of CBS
54

leaders and other important public figures. This discus-
sion format in recent months has afforded such prominent
Democrats as Senators Birch Bayh, Frank Church, J.
William Fulbright, Gale McGee, George McGovern, Walter
Mondale, and Edmund Muskie, and Congressmen George
Mahon, Morris Udall, and Lester Wolff an opportunity
to express their viewpoints on the controversial issues
of the day.

a high proportion of direct presentations of views by in-
dividuals—both on our regular “hard” news programs
and our news interview programs such as FACE THE
NATION. Indeed, television news generally achieves pro-
portionately more direct quotation from a news subject’s
own lips, and less paraphrasing in the words of reporters,
than any other news medium.

CBS provides a very substantial degree of direct expo-
sure for partisans on controversial issues—always, how-
ever, through formats that are journalistically well-suited
to provide a full and fair elucidation of the issues. After
President Nixon’s April 30 address on Cambodia, CBS
News broadcast on May 3 a special report, “Where We
Stand In Cambodia”. In addition to news reports from
Cambodia and analyses of developments by CBS News
correspondents, this broadcast also presented the com-
ments of such national leaders as Secretary of State
Rogers, retired General Maxwell Taylor, retired General
James Gavin, and Senators Hugh Scott, Fred Harris,
John Stennis, George Aiken, William Fulbright and Mark
Hatfield. On May 9, 1970 CBS News presented a special,
“The Colleges, Cambodia, and the Confrontation in Wash-
ington”, which included, among others, the views of Dr.
Spock, Dr. Moos and Coretta King on the domestic reac-

ih
mae” ve:

Comments of CBS
55

tion to the conflict in Cambodia. On June 5, 1970, two
days after President Nixon’s most recent address on
Cambodia, CBS News presented a live debate, “The Sen-
ate and the War”, moderated by Eric Sevareid, on which
six U.S. Senators debated the Indochina situation—three
supporting the President and three opposing him.

Still another format was utilized by CBS News on the
May 10, 1970 broadcast, “Campuses in Crisis: Three Col-
lege Presidents Speak”. In this news special CBS cor-
respondent Harry Reasoner of CBS discussed unrest on
college campuses, and its relationship to the war, with
the presidents of the University of Michigan, Notre Dame
University, and Yale University.

Nonetheless, these direct appearances remain part of our
own basic effort to inform fully and fairly; they are not
permitted to become the instrument of partisan advocacy.
The Report of The Twentieth Century Fund Commission
on Campaign Costs in the Electronic Era, heavily relied
on by the DNC, aptly describes the dangers in the politi-
cal sphere of substituting partisan program control for
professional news responsibility:

“Advances in broadcasting technology have made it
possible to present a candidate in the best possible
light, with all inept answers to hard questions edited
out of the tape, with false starts and all uncertain-
ties and human failings eliminated, all warts and
blemishes removed, a single smooth image alone re-
maining. It is no criticism of television or radio to
say that some day it may be possible to offer a
wholly plausible and wholly false impression of a
candidate. Broadcasting would become an impene-
trable shield for a candidate, would not open a win-
dow on him through which the public could see him
clearly.” *

* Twentieth Century Fund, Voters’ Time, p. 87 (New York;
1969).

Comments of CBS
56

These admonitions apply as much to a political party as
to a political candidate. In programs prepared by CBS
News, the hard questions are pressed, not ducked, and
human failings are exposed, not edited out.

We agree that the First Amendment is concerned pri-
marily with the right of the public to be informed—and
it is our commitment to that ideal which has led us to
adopt policies considered “arbitrary” by the DNC. Our
fundamental conviction that the public can most effec-
tively be informed through the journalistic judgments of
the media was discussed by Richard W. Jencks, Presi-
dent, CBS/Broadcast Group in an August 11, 1969 ad-
dress before the American Bar Association on the role
of the press today:

“An organ of information does not exist to serve the
unrestrained freedom of speech of individual mem-
bers of its public, or even of its own editorial staff;
still less does it exist to be a therapeutic outlet for
the frustrated. The collection and dissemination of

which make up the daily quota of happenings—some
sensemaking whole. Learned Hand once described

total recall, but a deliberate pruning of, and
culling from, the flux of events. Were it possi-
ble by some magic telepathy to reproduce an
occasion in all its particularity, all reproductions
would be interchangeable; the public could have
no choice, provided that the process be

gilt

Comments of CBS

57

mechanically perfect. But there is no such magic;
and if there were, its result would be immeasur-
ably wearisome and utterly fatuous.’

“It is the function thus described that demands the
intervention or professional journalists. between the
event and the public; it is this function which mili-
tates against the concept of news organizations as
common carriers of other people’s views, with no
control over content.”

These comments cannot present a full-length portrait of
the growth and accomplishments of CBS news operations.
But even this sketch should demonstrate the basic wis-
dom of this policy and the folly of replacing it, as the
DNC Request would have this Commission do, with a
governmentally imposed requirement to sell program time

for discussion of issues to all comers (except, apparently, _

those in the vague and undefined category of the “irre-
sponsible”) .

While CBS policy provides that the presentation of con-

troversial issues be undertaken in news and informational ©

broadcasts, the prohibition against the sale of time does
not apply to broadcasts on behalf of political candidates
or in connection with ballot propositions.

In exempting the sale of time to political candidates from
our general policies, we recognize that the basic purpose
of Section 315 of the Communications Act was to facili-
tate discussion of political issues by legally qualified
candidates.

CBS places no limitations (except with respect to defa-
mation and obscenity in non-315 appearances) on the use
of paid political broadcast time. Paid political broad-
casts may present material on any current local or na-
tional controversial issue—so long as the broadcast is on
behalf of a candidate or a group of candidates, Because

LIL AINE,

Comments of CBS
58

ballot propositions are so involved in the electoral process
and indeed in the campaigns of many candidates we
made a similar exception for them in our policies.

The CBS 1968 STATEMENT OF POLICY ON POLITI-
CAL BROADCASTS (a copy of which was furnished to
- both Democratic and Republican National Committees, as
well as other state and local political committees in 1968)
makes clear that:

“A paid political broadcast may contain a direct
appeal for funds provided it is clear that CBS is
not to be involved in any way in the collection or
handling of such funds.” (page 17)

Indeed, the DNC Request specifically takes note of the
fact that in both the 1964 and 1968 national campaigns,
the major political parties made successful use of na-
tional television in the solicitation of campaign funds.
To a large extent, existing CBS policies recognize the
needs expressed by the Democratic Request that:

“A political organization seeking the attention and
support of potential small contributors must have
access to the broadcast media.”

In this spirit, CBS/Broadecast Group President, Richard
W. Jencks, recently testified in support of S. 3637, to
repeal Section 315 (a) as to Presidential and Vice-
Presidential candidates and to reduce the cost of political
campaign broadcasts. ;

Consistently with CBS’s long standing recognition of the
importance of adequate public financial support of politi-
cal parties, and with direct relevance to the matters
raised by the DNC Request, CBS will permit the pur-
chase by political parties of a special category of spot
announcements (i.e. up to one minute in length) for the
purpose of political fund-raising. These announcements
need not be on behalf of candidates or ballot propositions.

| . Comments of CBS

59

II. A Regulatory Policy Which Imposes Common Car-
rier Obligations on Broadcasters Would Be Con-
ty trary To The Public Interest.

CBS news policies have (1) prevented the distortion
that would occur if coverage of an issue were dependent
upon its financial support rather than upon its news-
1 worthiness, (2) fostered the development of one of the
Ve world’s great news organizations, and (3) provided the
public with exterisive coverage of controversial issues of
all kinds, including a very substantial degree of direct
exposure for partisans on controversial issues, to a great-
er extent than most other broadcast or print media.

PONT Re ere ee

If CBS were compelled to sell program time to partisans
on the haphazard basis suggested by the DNC, the bal-
ance in programming that CBS has assiduously main-
tained would be jeopardized. The indulgence and interest
of the viewing public are by no means unlimited. If
broadcasters must sell program time to partisans, they
will have correspondingly less time for other news, sports,
and entertainment programs. And each broadcaster’s
ability to provide a fair presentation of public issues in
his overall broadcast schedule will be adversely affected.

It is hard to think of a proposal more mischievous in its
consequences to the public’s right to learn and know.

Fair and balanced coverage of controversial issues could
never emerge from an auction in which the highest bid-
ders determined what issues to discuss and how they
should be presented. Yet that is exactly the direction
in which the DNC proposal would take us.

If broadcasters were compelled to sell time to “responsible
entities” wishing to comment on public issues, would the
public be more fairly informed about the plight of the
American Indian or racism in America, about gun con-
trol or the ABM controversy, about coal-mining accidents

Comments of CBS
60

or air pollution? Or would the disparate financial re-
sources of the persons interested in issues like these ir-
reparably unbalance and distort coverage? be

There are significant production costs involved in creat-
ing interesting, persuasive television broadcasts. Would
it then be the responsibility of the broadcasters them-
selves to produce and air the material that would restore
the balance—and, if so, how are top-flight professional '
journalists to be~interested in devoting their careers to a
journalism whose content is to be determined by the cur-
rency of other people’s propaganda? If there are more
bidders than time available, how would the networks
choose among bidders, and could the Commission avoid
the dangerous role of umpire reviewing the decisions
made?

We appreciate that political campaigns are costly and
increasingly difficult to finance. We also recognize that
there is a relation between dollars spent and success or
failure in an election. However, the issue in this pro-
ceeding is not a short-term problem of the DNC—its debt
and the 1970 election. At stake is something more
fundamental—the danger of replacing rational political
discussion with one-sided presentations designed to per-
suade rather than to inform. Indeed, Voters Time, ex-
tensively cited by the DNC, cautions that:

“ | the democratic process requires open forums
for political ideas and the widest possible dissemina-
tion of information. Letting ability to pay determine
access to the great audience and fostering the de-
velopment of commercial-like campaign spots rather
than rational political discussions may in time sub-
vert the democratic process.”

We agree.

If the concept were adopted, what limits, if any, could a
licensee apply to those seeking to purchase time? The

ccemeansl ha

—

Comments of CBS
61

DNC request would rule out “arbitrary barriers” to ac-
cess on the part of “responsible” groups, such as the
DNC. From the requests received to purchase time on
various public issues, on what basis would the licensee de-
termine the issues and the group to be afforded access?
Must the licensee, for example, sell time in 1970 to a
group opposing fluoridation of water, or is that issue too
remote and unimportant today? Should it strive for
balance in selling time to opposing viewpoints or should
it simply sell available time to the highest bidder so long
as he is “responsible’? What is the scope of the li-
censee’s discretion in determining the indicia of “responsi-
bility’? And what are the licensee’s obligations if the
proponents of a question wish to buy time and the Oppos-
ing groups wish time, but do not have, funds?* Is it
likely that grappling with these unsolvable problems will
result in the public being better informed than if broad-
casters continue to have the non-delegable responsibility
for full and fair coverage of controversial issues?

5 We can not conceive of any one desiring to purchase time
who would admit to the label “irresponsible.”

quested this FCC ruling .were conducting active advertising cam-
Paigns in New York City newspapers voicing their opposition to the
adoption of the new Constitution.

a

,

Comments of CBS |

62

Ultimately, of course, even the DNC’s “common carrier”
proposal requires that there be some gatekeeper to de-
termine who will be heard, who is “responsible” and who
is not, which responsible group should be sold a segment
of time when not enough of this scarce resource is avail-
able for all and how much time should be sold to other
partisans in the light of other program needs? Will the
gatekeeper continue to be the licensee, or does the DNC a
contemplate that the Commission will fulfill that role
through a continuing process of interpreting and elabor-
ating the DNC rule? The DNC Request does not say, but
it is obvious that the result will be to put the Commis-
sion in the business of making specific programming de-
cisions for which the licensee is now responsible.

The DNC rule would significantly divest the licensee of
responsibility for controversial issue programming and
in so doing it would necessarily place that responsibility
upon the Commission if a “chaotic” situation were to be
avoided.' Our whole tradition of press freedom from
undue governmental interference cries out against such
a result. The DNC, concerned with its own present diffi-
culties, has lost sight of the vital democratic principles
underlying Professor Zechariah Chafee’s trenchant warn-
ng: *

“Whenever anybody is inclined to look to the govern-
ment for help in making the mass media do what we
desire of them, he had better ask himself one anti-
septic question: ‘Am I envisaging myself as the of-
ficial who is going to administer the policy which
seems to me so good?’ Justice Holmes remarked
that, when socialism came, he hoped he would be ‘on
the committee.’ You and I are not going to be on the
committee which is charged with making newspapers

™ FCC letter to Representative Ottinger, discussed in Section
III below, 18 RR 2d 1031 (1970).

Comments of CBS

63

or radio scripts better written and more accurate and
impartial. It is very easy to assume that splendid
fellows in our crowd will be exercising the large
powers over the flow of facts and opinions which
seem to us essential to save society, but that is an
iridescent dream. We must be prepared to take our
chances with the kind of politicians we particularly
dislike, because that is what we may get.” Chafee,
Government and Mass Communications Vol. II, p.
709.

III. There Is No Constitutional Or Statutory Right To
Compel Broadcasters To Carry The DNC’s Pro-
grams. To The Contrary, The Communications
Act Bars The Commission From ImposingAny Such
Obligation. The Commission Has Consistently De-
clared That There Is No Right Of Compulsory
Carriage.

The constitutional and statutory arguments of the DNC,
like its policy arguments, are without merit. The DNC
contention is not that CBS has failed to present adequate
and fair coverage of public issues, but that “responsible
entities” have a “right” to purchase time for the pur-
pose of presenting programs of their own to express
views and solicit funds for carrying out political or other
objectives. It suggests—mistakenly—that the “right” it
asserts derives from both the Constitution and the Com-
munications Act. As we now show, the claim is sup-
ported neither by the Constitution nor the statute, and as _ ,
the Commission has consistently recognized, it is specific-
ally barred from creating such a right.

A. There Is No Constitutional Right To Compel
oe Carriage Of Programs On Broadcast Stations.

The DNC’s suggestion that there is a First Amendment
right purchase time is insupportable. _ Broadcasters,

Comments of CBS '

64

though licensed by the Commission and subject to its
valid regulations, are not publicly-owned facilities, and
there is no First Amendment right to purchase time on
radio or television stations. This question has been set-
tled ever since McIntire v. William Penn Broadcasting
Co., 151 F. 2d 597 (8rd Cir. 1945), cert. denied, 327
U.S. 779 (1946). There clergymen and religious cor-
porations brought suit to compel a radio station to sell
time to them for the broadcast of certain programs. The
court denied relief, holding that plaintiffs had no First
Amendment right to purchase time on the station. It
stated

“there is no reason, the FCC permitting and no viola-
tion of the anti-trust laws being involved, why the
defendant may not sell time to whomever it pleases.
As we have stated, Congress had confided the se-
lection of program material to be broadcast to the
taste and discrimination of the broadcasting stations.

* * * *

True, if a man is to speak or preach he must
have some place from which to do it. This does not
mean, however, that he may seize a particular radio
station for his forum. . . . ‘Unlike other modes of
expression radio inherently is not available to all.’

* * _ a

“s radio broadcasting station is not a public utility
in the sense that it must permit broadcasting by
whoever comes to its microphones.” Id at 600-01.

Accord, Massachusetts Universalist Convention v. Hil-
dreth & Rogers Co., 183 F. 2d 497, 501 (1st Cir. 1950).
Similarly, in Avins v. Rutgers, 385 F. 2d 151 (8rd Cir.
1967), cert. denied, 390 U.S. 920 (1968), the plaintiff
brought suit against the State University of New Jersey,
asserting that the State University law review had vio-
lated the First Amendment by rejecting an article he

Comments of CBS
65

had submitted, allegedly because of its “conservative”
content. The court rejected this contention, relying on
the McIntire case.* There is nothing in Red Lion Broad-
casting Co. v. FCC 395 U.S. 367 (1969) that indicates
that McIntire is not good law or suggests that, apart
from Section 315, there is any legal obligation for broad-
cast licensees to sell time. To the contrary, as we discuss
below, Red Lion sustained long standing Commission poli-
cies that are wholly inconsistent with the right asserted
here by the DNC.

Moreover, the rule proposed by the DNC would inevitably
lead the Commission into the realm of censorship by re-
quiring it to regulate broadcast access and to decide
which groups were sufficiently “responsible” to merit ex-
posure in this medium and which programs it should
compel broadcasters to carry. Governmental “dictation
as to what should go into particular programs” or what
groups are to be heard is the very heart of censorship.
Chafee, Government and Mass Communications, p. 641
(1965). See Cantwell v. Connecticut, 310 U.S. 296
(1940); Fowler v. Rhode Island, 345 U.S. 67 (1953);
Niemotko v. Maryland, 340 U.S. 268 (1951).

*The district court held: “It could not be contended reason-
ably that the Editorial Board of Rutgers Law Review must accept
for publication every treatise on law which is submitted to it.
There must necessarily be a broad area for the exercise of discre-
tion.” Quoted at 385 F. 2d at 152. The court of appeals affirmed,
holding (p. 153-154): “The right to freedom of speech does not
open every avenue to one who desires to use a particular outlet
for expression. . . . [t]he acceptance or rejection of articles sub-
mitted for publication in a law school law review necessarily in-
volves the exercise of editorial judgment and this is no wise
lessened by the fact that the law review is supported, at least
in part by the State.”

7

Comments of CBS
66

B. There Is No Statutory Right To Compel Car-
riage Of Programs On Broadcast Stations. A
Commission Rule Compelling The Broadcast Of
Any Program Supplied By A “Responsible
Group” Would Violate The Communications
Act.

The DNC claims that as a “responsible entity” it also ‘
has a statutory right to purchase time on broadcast sta-

tions. This claim has no better legal ground. Like the _
constitutional claim, it was explicitly rejected in the

Massachusetts Universalist and McIntire cases.’

Moreover, for this Commission to compel carriage of the
Democratic National Committee’s programs would plainly
violate the Communications Act. Section 3(h), 47 U.S.C.
Section 3(h), explicitly states that broadcasters are not
common carriers, and it explicitly bars the Commission
from imposing a common carrier obligation on broad-
casters. This section, together with Section 326, 47 U.S.C.
Section 326, establishes that the licensee—and not the Com-
mission—is to exercise the power of program selection.”
See 1960 Report and Statement of Policy Re: Commission
En Banc Programming Inquiry, 25 Fed. Reg. 7291, 7294
(August 3, 1960).

Nothing in the Act or the Commission’s rules is to the
contrary. Proceeding from Section 315 are limited and
carefully circumscribed personal rights of reply to material
previously selected for broadcast by the licensee: (i)
equal opportunities for political candidates; (ii) replies

® Thus, for example, in McIntire (p. 600) the court stated: “the
plaintiffs have cited no specific provisions of the Federal Com-
munications Act which has been violated by the defendant and
we can find none.

10 Contrary to the assertion (p. 22 fn. 1) in the DNC request,
as we show, Section 3(h) does far more than exempt broad-
casters from Title II of the Communications Act.

Se Pe

Comments of CBS
67

to personal attacks; and (iii) replies to station political
endorsements.

If a licensee affords broadcast time to a political candi-
date, the opponents of that candidate must be given
equal opportunities. And under the Commission’s rules,
if a station broadcasts a personal attack or makes a po-
litical endorsement, a reply must be afforded. Except in
these limited instances, the licensee has full responsibility
as to source and content of his programs.”

The Congress’ decision not to make the broacaster a com-
mon carrier, and its decision to make the licensee respon-
sible for program selection, were advertent and deliberate.
As the legislative history of the Act-and its interpreta-
tion by the courts and the Commission show, this Con-
gressional policy is central to the regulatory scheme.

In its consideration of the Radio Act of 1927, Congress
faced and rejected the notion that broadcasters should be
charged with a common carrier responsibility. The bill,
as reported by the Senate committee, contained a common
carrier provision.» This provision was ultimately re- |

™To be sure, the balanced programming required by the fair-
ness doctrine requires stations to carry appropriate opposing
views. But it leaves the licensee the widest discretion as to source
and manner of presentation of the views. No person or group is
given the right to compel carriage of its program.

12“Tf any licensee shall permit a broadcasting station to be
used, . . . [to broadcast any matter for a valuable consideration],
or by a candidate or candidates for any public office, or for the
discussion of any question affecting the public, he shall make no
discrimination as to the use of such broadcasting station, and with
‘respect to said matters the licensee shall be deemed a common
carrier in interstate commerce: Provided, that such licensee shall
have no power to censor the material broadcast.” S. Rep. No. 772,
69th Cong., Ist Sess. (1926), p. 4; 67 Cong. Rec. 12503 (1926).

The “common carrier” language, the requirement of “non-
discrimination” and the references to broadcasting matter for a

valuable consideration and “the discussion of any question affecting

Comments of CBS
68

vised (creating what became Section 315) so that in-
stead of requiring broadcast access on a common carrier
basis, it merely afforded reply opportunities limited to
political candidates. Senator Dill reasoned that common
carrier obligations would hamper the broadcaster who
would then be compelled to “accept anything and every-
thing that was offered him so long as the price was paid.”
(67 Cong. Rec. 12502 (1926)). Similarly, Senator Dill
opposed the provision because he feared that if discretion
were taken away in this area, broadcasters:

would have to give all their time to that kind of
discussion, or no public question could be discussed.
67 Cong. Rec. 12504 (1926).*

the public” were deleted on the floor of the Senate, through an
amendment offered by Senator Dill (67 Cong. Rec. 12501-12502
(1926) ).

13 Senator Howell objected to the change because “to perpetuate
in the hands of a comparatively few interests the opportunity of
reaching the public by radio and allowing them alone to determine
what the public shall and shall not hear is a tremendously dangerous
course for Congress to pursue.” (67 Cong. Rec. 12503 (1926)).

Senator Dill responded; “I sympathize with a great deal of what
the Senator is saying, I want to remind the Senator of the
danger of having the wo ‘public questions’ in the bill.

“That is such a general term that there is probably no question
of any interest whatsoever that could be discussed but that the other
side of it could demand time; and thus a radio station would be
placed in the position that the Senator from Iowa mentions about
candidates, namely, as that they would have to give all their time to
that kind of discussion, or no public question could be discussed.

“As I say, I sympathize with the Senator’s position; but the
opposition to that was so strong in the minds of many that it
seemed to me wise not to put it in the bill at this time, but to
await developments, and get this organization to functioning, and
the bill can be amended in the future.

“{ just wanted to leave that idea with the Senator as to my
reasons for taking the view I do.” (67 Cong. Rec. 12504) (1926).

Poy
oy

Comments of CBS
69

Debate on the conference report reaffirmed the judgments
reached in the earlier debate that it would be unwise to
enact a common carrier obligation."

The 1927 Congress did not stop at rejecting common car-
rier status for licencees. It also adopted what is now
Section 326 of the Communications Act. The legislative
history demonstrates that by this action Congress in-
tended to bar the Commission from abridging the right
of the licensee to choose the programs that it will carry.

Even before Congress began consideration of the bill, a
proposal was initially rejected that would have per-
mitted the agency to establish a system of priorities for
the selection of program material by broadcasters under
which, for instance, religious or educational programs
would have preference over entertainment programs.**
When the bill which became the 1927 Act was introduced
in 1926, this provision was deleted, according to Rep-
resentative White—the author of the bill— because “of
the fear which had been expressed by so many to me that
that did confer something akin to censorship.” This pro-

#68 Cong. Rec. 2567 (1927). The 1927 Act did contain a pro-
vision, dropped without comment from the 1934 Act, permitting
license revocation if the Interstate Commerce Commission found
that a particular licensee had been guilty of discrimination with
respect to charges or service. Compare 44 Stat. 1162, 1168, with
48 Stat. 1064. However, it was understood that the 1.C.C. would
have to find that broadcasters were “common carriers,” within
the meaning of the Interstate Commerce Act, and that the I.C.C.
had not previously asserted that such entities were common car-
riers within that Act. See 67 Cong. Rec. 5559 ( 1926) ; 68 Cong.
Rec. 2567 (1927).

** A bill authorizing the licensing authority to “prescribe. . . the
priorities as to subject matter to be observed” by classes of stations
and stations within classes had originally been introduced by
Representative White in 1924. H.R. 7357, 68th Cong., 1st Sess.
(1924).

** Hearings on H. R. 5589 Before the House Committee on the
Merchant Marine and Fisheries, 69th Cong., Ist Sess. (1926).

= ELI IE LIE IEG, ME TIED NL IE OSS SEATED LET ASE! CE ata ematam

Comments of CBS
70

vision having been deleted, Representative White was
satisfied that the bill as it passed the House did not per-
mit censorship, even though it contained no specific anti-

censorship provision.” ,

The Senate, however, was not gatisfied with an unwritten
proscription. The bill as introduced in the Senate * con-
tained a specific provision—which later became Section
326—barring Commission censorship. And Senator Dill,
the Senate sponsor, responded to a suggestion on the floor
that the bill would permit censorship by stating that the
“bill does not give to the Commission the power to censor
programs, but instead there is a provision in the bill
which specifically prohibits the commission from censor-
ing programs in any way.” °

Following adoption of the 1927 Act, in 1929, the Radio
Commission, in a major pronouncement on the scope of
the 1927 Act and its views on its own responsibilities, re-
jected, as had Congress two years before, the view that
broadcasters must allow access to all who seek it. It was
contended that the broadcasters’ obligations, like those
of telephone common carriers, ran to “the sender” of mes-
‘sages. The Commission held, however, that “the duties
of broadcasting stations are to listeners.” Great Lakes
Broadcasting Co. v. Federal Radio Commission, 3 F.R.C.
Ann. Rep. 82, 33.

The efforts to enact a right of access were not over, how-
ever. For example, in 1934 Congressman McFadden,
seeking to achieve by legislation a Aight substantially
identical to that which the DNC seeks here in its request
for a declaratory ruling, sought to forbid discrimination
by any broadcasting stations against programs sponsored

——

1167 Cong. Rec. 5480 (1926).
18S, 1754, 69th Cong., 1st Sess. (1926).
1967 Cong. Rec, 12615 (1926).

Comments of CBS
71

by any religious, charitable or educational association.
H.R. 7986, 78rd Cong., 2nd Sess. (1934). The Commis
sion opposed the McFadden bill. Chairman Sykes, tes-
| tifying against the bill, began his statement by pointing
} out that the proposal to require access

“fs directly contrary to broadcasting as it has grown
up in the United States prior to the act of 1927
and is directly contrary to the theory of broadcast-
ing under the act under which we operate... .”

The Chairman also stated that the Act

“puts upon the individual licensee of a, broadcast
station the private initiative to see that those pro-
grams that he broadcasts are inthe public interest
. Then that act makes those individual li-
censees responsible to the licensing authority to see
that their operations are in the public interest.”
Hearings on H.R. 8301 Before the House Committee
On Interstate and Foreign Commerce, 78rd Cong.,
2nd Sess. (1934), pp. 349-52;

The McFadden bill was not reported out of committee,
but Chairman Sykes’ testimony opposing it became—at
his request—part of the record of the Congressional con-
sideration of the Communications Act of 1934. Section
8(h) of that Act was adopted specifically declaring that
broadcasters are not common carriers. Passage of this
provision—based as it was on the history of the 1927
Act, the Commission’s views in the Great Lakes case and
its Chairman’s testimony on the McFadden bill—consti-
tutes a clear legislative determination that it is not in the
public interest to compel carriage of programs, without
licensee selection as to content.” To the contrary, with

:

20 Other attempts to add a common carrier provision were made
both before and after consideration of the 1934 Act. All of them
failed. E.g., H.R. 14467, 70th Cong., 2nd Sess. (1928) ; H.R. 6227,
78rd Cong., 2nd Sess. (1934); H.R. 8716, 79th Cong., 1st Sess.

. (1945).

Comments of CBS
72

the exceptions noted earlier, the Act and its legislative
history established that “the choice of programs rests
with broadcasting stations licensed by the F.C.C.” Mc-
Intire, supra, at 599. See also F.C.C. v. Sanders Bros.
Radio Station, 309 U.S. 470, 475 (1940); Pulitzer Pub-
lishing Co. v. F.C.C., 68 App. D.C. 124, 126, 94 F.2d
249, 251 (1937).

Other legislative history shows that the general rule
against compulsory carriage has particular force in the
present case. First, in rejecting over the years numerous
proposals to expand the equal time concept beyond candi-
date appearances, Congress has recognized the importance
of the exercise of journalistic standards and licensee dis-
cretion in broadcasting news. In amending Section 315
of the Communications Act in 1959, Congress provided
that even the equal time provision of Section 315 for
political candidates would be inapplicable to certain cate-
gories of news broadcasts—an amendment which rep-
resented an increased Congressional recognition for the
need of journalistic discretion in broadcasting news. In
connection with the fairness provision of the 1959 amend-
ment Congress had the benefit of the Commission’s com-
ments on proposed bills before House and Senate Com-
mittees which took the position that “when it comes to
application of the overall fairness standard, the licensee
can exercise discretion as to which viewpoints are en-
titled to be expressed and which spokesmen are entitled to
be heard... .”* In the course of the floor debates on
the “fairness amendment” to the bill, it was made clear

21See the Commission’s official comments on proposed bills
appearing in Hearings on S. 1585, S. 1604, S. 1858 and S. 1929
Before the Communications Subcommittee of the Senate Committee _
on Interstate and Foreign Commerce, 86th Cong., 1st Sess. (1959)
p. 71 and in Hearings on H.R. 53889, H.R. 5675, H.R. 6326, H.R.
7122, H.R. 7180, H.R. 7206, H.R. 7602 and H.R. 7985 Before a Sub-
committee of the House Committee on Interstate and Foreign
Commerce, 86th Cong., 1st Sess. (1959), p. 10.

| Comments of CBS

78

that, as the fairness requirement was understood, it im-
posed only a general obligation on broadcasters to exer-
cise their programming judgment in good faith, and was
not a back door method of depriving broadcasters of dis-
cretion.”

Second, the relief which the DNC seeks relates to po-
litical campaigns and would, in effect, amount to an ex-
tension of Section 315 of the Act. Over the years, Con-
gress has carefully limited Section 315 and has rejected
amendments which would have extended the equal oppor-
tunities provisions of Section 315 to spokesmen for can-
didates and other election issues.22 When consideration

72105 Cong. Rec. 14457 (1959) (remarks of Senators Pastore,
Proxmire and Hartke) ; 105 Cong. Rec. 16231 (1959) (comments of
Chairman Harris in response to Congressman Jones of Missouri) ;
105 Cong. Rec. 16227 (1959) (comments. of Congressman Celler).

7S. 6. 71st Cong., 1st Sess. (1929) (equal opportunities for
candidates, their spokesmen and political parties) ; H.R. 5716, 71st
Cong., 2nd Sess. (1929) (similar) ; S. 1806, 77th Cong., 1st Sess.
(1941) (equal opportunities must be afforded opposing parties when
public officials discuss public questions); S. 814, 78th Cong., 1st
Sess. (1948) (similar); H.R. 3595, 80th Cong., 1st Sess. (1947)
(equal opportunities required for candidates, their spokesmen,
political parties, when referendum questions are discussed, and for
the discussion of differing viewpoints on public questions) ; S. 1333,
80th Cong., 1st Sess. (1947) (similar); H.R. 6949, 81st Cong.,
2nd Sess. (1950) (equal opportunities for candidates, their spokes-
men, or when referendum questions are discussed), H.R. 5470, 82nd
Cong., 1st Sess. (1951) (equal opportunities required for candi-
dates or their spokesmen), S. 1379, 82nd Cong., 1st Sess. (1951)
(similar), H.R. 7062, 82nd, 2nd Sess. (1952) (similar); S.R. 539,
82nd, 2nd Sess. (1952) (similar); H.R. 11851, 87th Cong., 2nd
Sess, (1962) (opportunities for response required when an indi-
vidual is subjected to fidicule by a candidate utilizing time pursuant
to Section 315); H.R. 7072, 88th Cong. 1st Sess. (1963) (equal
opportunities to be afforded opponents when station editorializing
favoring one candidate or opposing his opponent) H.R. 7612, 88th
Cong. 1st Sess. (1968) (similar to H.R. 11851, 87th Cong. 2nd
Sess.) H.R. 10135, 88th Cong. 2nd Sess. ( 1964) (similar to H.R.
7072, 88th Cong., 1st Sess.) H.R. 5414, 89th Cong. 1st Sess. (1965)
(similar to H.R. 11851, 87th 2nd Sess.) ,

Comments of CBS

74

has been given to broadening the provisions of Section
315, Congress has made it clear that Congress itself
retains responsibility. In connection with the 1959 amend-
ments to Section 315, Congress specifically stated that it
intended to continue supervision of the equal opportuni- _
ties area:
“The Congress declares its intention to reexamine
from time to time the amendment to Section 315 (a)
of the Communications Act of 1934 made by the first
section of this Act, to ascertain whether such amend-
ment has proved to be effective and practicable. (73
Stat. 557% (1959)).”

C. The Commission Has Consistently Declared That
There Is No Right To Compulsory Carriage.

The DNC Request is also fundamentally inconsistent with
the concept of licensee responsibility which has long been
a root of this Comission’s regulatory policy, as exempli-
fied by its 1949 Editorializing Report, 13 F.C.C. 1246,
and its 1960 Report and Statement of Policy in the En
Bane Programming Inquiry, 25 Fed. Reg. 7291 (August
8, 1960). Thus, in a basic enunciation of its fairness
doctrine, the Commission wrote in the Report on Edi-
torializing :
“Tt should be recognized that there can be no one all
embracing formula which licensees can hope to apply
to insure the fair and balanced presentation of all

quoted above, p. 2.

4

as
— 7

Comments of CBS

75

CT hae

This was the philosophy too of the Commission in the
1960 En Bane Programing Report:

“An examination of the foregoing authorities serves
to explain why the day-to-day operation of a broad-
cast station is primarily the responsibility of the
individual station licensee. Indeed, Congress pro-
vided in Section 3(h) of the Communications Act
that a person engaged in radio broadcasting shall
not be deemed a common carrier. Hence, the Com-
mission in‘administering the Act and the courts in
interpreting it have consistently maintained that
responsibility for the selection and presentation of
| broadcast -material ultimately devolves upon the in-
‘ dividual station licensee, and that the fulfillment of
the public interest requires the free exercise of his
independent judgment.

* * .- *

“Broadcasting licensees must assume responsibility
for all material which is broadcast through their
facilities. This duty is personal to the licensee and
may not be delegated. He is obligated to bring
his positive responsibility affirmatively to bear upon
all who have a hand in providing broadcast matter
for transmission through his facilities so as to as-
sure the discharge of his duty to provide acceptable
program schedule consonant with operating in the
public interest in his community.”

Moreover, the very issue presented by the DNC Request
was the subject of a complaint to the Commission in 1965
by the Washington Women’s Strike for Peace involving a
policing of Station WTOP in Washington apparently
similar to that complained of in the DNC Request. The
group had complained about the station’s refusal to sell
its spot announcements on the subject of the Vietnam
war and alleged that such denial violated the First
Amendment and in any case was “contrary to policies
of this Commission.”

Comments of CBS
76

After noting that “it is not the policy of the licensee to
sell spot announcements concerning controversial public
issues, but rather, when they are of sufficient interest,
the licensee deals with them in news and public affairs
programs,” the Commission wrote:

“With respect to the refusal of the station to sell
time for spot announcements, under the Communi-
eations Act, the selection and presentation of broad-
cast material are the responsibilities of the individ-
ual station licensees, and Section 826 of the Act
expressly prohibits the exercise of censorship powers
by the Commission. That Section provides ...--

“Thus, the Act makes it clear that the Commission
has no power to require a broadcaster to carry or
refrain from carrying any particular program, or
to prescribe the content of any program presented
over the air. Moreover, Section 3(h) of the Act
provides that ‘. . . a person engaged in radio broad-
easting shall not, insofar as such person is SO en-
gaged, be deemed a common carrier.’ In McIntire
v. Wm. Penn. Broadcasting Company, 151 F. 2d 597,
the U.S. Court of Appeals, Third Circuit, stated,
in part, that:

‘For a radio station to refuse to sell time in
which an individual may broadcast his views
may be censorship but we know of no law which
prohibits such a course. As we have indicated,
a radio broadcasting station is not a public
utility in the sense that it must permit broad-
casting by whoever comes to its microphone.’

“In view of the foregoing, it does not appear that
Commission action concerning radio station WTOP
is warranted in this instance.”

Although the DNC is “mindful of the provisions of Sec-
tions 3(i) [sic] and 326 of the Communications Act
and of rulings [such as the Women’s Strike letter] :

Comments of CBS
77

(DNC Request, p. 22), these statutory sections and rul-
ings are dismissed with the remarkable assertion: “The
response to these matters insofar as they pertain to this
request is that they all predate the Red Lion decision.”
(DNC Request, p. 23). Not so easily dismissed, however,
is the Comission’s decision of March 24, 1970, which
involved the question of compulsory carriage in connection
with the right of the ABC Television Network to delete
certain remarks made by Judy Collins on The Dick
Cavett Show. In that ruling, it is clear that the Com-
mission continues to recognize (after Red Lion) that
the licensee has considerable discretion in fulfilling the
obligations of the fairness doctrine, including the selec-
tion of issues, formats, and the appropriate spokesmen.
Thus, the Commission stated in its Judy Collins letter:

“Except for broadcasts by legally qualified candi-
dates for public office, where the licensee is enjoined
from censoring, the licensee is responsible for all
material broadcast over his facilities, and thus can
and does edit and select the material to be presented.
Each licensee makes thousands of programming de-
cisions a year—that some material “works,” some
does not fit in a particular program, etc.

“That the material in question involves discussion of
a controversial issue does not take it outside the
scope of the licensee’s editing and selection process.
The licensee must devote a reasonable amount of
time to the discussion of controversial issues of pub-
lic importance, and cannot exclude from the airways
views with which he disagrees. Red Lion Broad-
casting Co. v. FCC, 395 U.S. 367 (1969) ; Report on
Editorializing by Broadcast Licensees, 13 FCC 1246
(1949). As the Supreme Court stated in Red Lion,
the licensee must . . . conduct himself as a proxy
or fiduciary with obligations to present those views
and voices which are representative of his com-
munity and which would otherwise, by necessity, be

Comments of CBS |

|

78

barred from the airways. But he is not a common
carrier (see Section 3 (h) of the Communications
Act) and can exercise judgment as to appropriate tt
spokesmen, time, or manner of presentation of the

issue. ; |:
}

t

}

TT
Sone a Ae Carat

“This last point is, of course, crucial. A person or
group cannot demand that as a matter of right its
message be presented over the station’s facilities.
Melntire v. Wm. Penn Broadcasting Co., 151 F. 2d
597 (3rd Cir. 1945). The licensee does not have to
present programming material which he believes ei-
ther will not serve the needs or interests of his lis-
teners or will not do so as well as other program: -
ming material. Report and Statement of Policy Re:
Programming Inquiry, 20 Pike & Fischer, Radio
Regulations, 1902, 25 F.R. 7291. He is thus con-
stantly called upon to make choices between types
of programming, and then, within each type, to

Furthermore, in considering the DNC’s contention that
the Commission’s fairness policies and rulings which pre-
date Red Lion are no longer of decisional significance, it
should be emphasized that the very first paragraph of
the Court’s opinion in Red Lion states:

“The Federal Communications Commission has for
many years imposed on radio and television broad-
casters the requirement that discussion of public is-
sues be presented on broadcast stations, and that
each side of those issues must be given fair cover-
age. This is known as the fairness doctrine, whi

originated very early in the history of broadcasting
and has maintained its present outlines for some

Comments of CBS
79

time. It is an obligation whose content has been de-

fined in a long series of FCC rulings in particular

cases, and which is distinct from the statutory re-

quirement of § 315 of the Communications Act that

equal time be allotted all qualified candidates for

wey office.” 395 U.S. at 369-70. [Footnote omit-
]

Similarly, the current viability of the Commission’s fair-
ness policies and rulings was explicitly confirmed by the
Court’s description of the 1959 Congressional action
amending Section 315 of the Communications Act as a
ratification of long standing FCC administrative con-
struction of the fairness obligations.

Thus the DNC is clearly wrong in asserting that the
Court in Red Lion contemplated the abandonment of tra-
ditional FCC fairness policies and the adoption by the
FCC of a common carrier theory as set forth in the DNC
Request. To the contrary, the decision ratified long-
standing FCC policies in this area.

IV. CONCLUSION

CBS intends to continue to promote robust and rational
discussions of issues of public importance with the widest
possible dissemination of facts and contrasting opinions.
As a member of the “most powerful communication media
in our democracy” we understand our obligations to the
public and reject the notion that the ability to pay should
be a factor in the exchange of ideas on controversial
public issues. We disagree that anyone with a viewpoint
and a dollar in hand ought to be able to purchase broad-
cast time to propagandize a particular view. Stripped
of all its rhetoric, that is the thrust of the DNC’s Re-
quest,

CBS submits that its policy and practice insure compre-
hensive coverage of controversial issues—with ample op-

Comments of CBS

80

portunity for a full and fair discussion of a cross section
of opinion. The central guiding force in our various
news formats is not ratings or cost, but is the apprecia-
tion that the public has a right to know—to be informed
of the news of the day—that somehow through the sifting
and winnowing of fact and opinion, truth will emerge
and citizens will be better able to exercise their responsi-
bilities.

At times our news broadcasts are unpopular and criti-
cized, but as Dr. Frank Stanton, President, CBS, re
cently stated:

« |. the fact is that tranquility is not the order of
the day. Ours is a questioning, searching society—
unsure, groping, running to extremes, abrasive, often
violent even in its reactions to the violence of others.

one way or another. It is the duty of the media to
report all this as faithfully as humanly possible—not
to hide it from view or to sugar-coat the facts.”

This is our call to action, a mandate that has always
guided CBS, and that is fully consistent with the Com-
mission’s goals.

We therefore believe that the Commission should decline
to make the ruling requested by the DNC.

Respectfully submitted,

/s/ Robert V. Evans

Wilmer, Cutler & Pickering
of Counsel

Attachments

Comments of CBS
81

CBS NEWS EXHIBIT

Comments of CBS

;
¥
a
4
5
|

ANALYSIS OF CBS EVENING NEWS COVERAGE
OF INDOCHINA WAR AND DOMESTIC
REACTION IN THE MONTHS OF
MARCH, APRIL, AND MAY 1970

2

Mins:Secs
Sunday, March 1, 1970

Mudd: Enemy mortars hit Luang Prabang, 00 44
Laos. B-52s hit Ho Trail.

Shepard & Threlkeld: Report from Queson Val- 02:45
ley, So. Vietnam, where six marines are ac-
‘eused of murdering civilians at Son Trang
or Thanh Tra.

Appearing: Lt. Col. Charles Cooper, 01:30
SOF,* “Civilians had attacked
troops in past.”

Monday, March 2, 1970

Cronkite: Antiwar movement leaders suggest 00:20
following letter of law,~ burying Selective
Service in paper.

Cronkite: Sen. Mansfield again criticizes US in 00:22
Laos.

Cronkite: Report No. Vietnamese may boycott 00:19
Paris Peace talks.

Cronkite: Most of 43,000 marines in Vietnam 00:15
to be withdrawn by mid-July.

Cronkite: Guerrillas blow up bridge on High- 00:16
way One in Vietnam.

Cronkite: Tran Ngoe Chau’s re-trial begins in 00:24
Saigon.

*SOF—Sound Appearances on Newsfilm.

Comments of CBS

83

Mins:Secs

Monday, March 2, 1970 (Continued)

Benti: Report on dismal understaffing in Veter- 04:48
ans Hospitals, low quality care given to Viet- -
nam vets.

Appearing: Patient Matthew Raible,

Dr. Albert Tomasulo, VA’s Don-
ald Johnson, Rep. Olin Teague,
Patients Robert Muller, Patrick
Sheehan, Ron Kovic.

Tuesday, March 3, 1970

Mudd: Administration to release transcript of 01:33
Senate hearings on Laos. |
Appearing: Melvin Laird, SOF, “No 00:24
buildup in Laos.”
Sen. McGovern, SOF, “Laird mis- 00:48
leading—special forces in Laos.”
Cronkite: Laotian premier and military high 00:15
command in emergency meeting in Vientiane.
Cronkite: So. Vietnam troops claim they killed 00:12
323 enemy in Mekong Delta in three-week
operation.
Cronkite: Americans find huge enemy cache of 00:12
rice near Cambodia.
Sargent: Survivors of Tet offensive in Hue have 01:15
memorial service for massacre victims.
Appearing: Maj. Robert Dash, SOF, 00:16
calls it massacre.

Teacher Nguyen Duc Mai, SOF, 00:18
citizens now scared of VC.

Comments of CBS
84

Mins:Secs

Wednesday, March 4, 1970
Cronkite: Sen. Ribicoff’s new attack on black
market money deals in SE Asia.

Cronkite: Souvanna Phouma says Laos will fall
to N. Vietnam unless US continues bombing.

Kalb & Mudd: White House launches new effort
to calm concern about Laos involvement.

Appearing: Laird, SOF, “No plans to
use US ground forces in Laos.”

Sen, Fulbright, SOF, Senate appre-
hensive about troops in Laos.

Thursday, March 5, 1970

Cronkite: Last week’s Vietnam casualty figures.

Threlkeld: Trans Ngoc Chau convicted again in
- gecond trial, gets 10 years.

Appearing: Tran Ngoc Chau, SOF,
“tT am a nationalist.”

Cronkite: Paris Peace Talks—Communists
charge escalation in Laos.

Sen. Muskie says Administration follows end-
less path to victory in Vietnam.

Friday, March 6, 1970

Rather: Nixon issues statement giving all facts
on Laos.

Kalb: Washington officials fear possible involve-
ment of US in Thailan

[Text truncated at 120,000 characters. The full text is on the page linked above.]

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386414_0152%3A01. Public record. Not legal advice.
