# Appendix — Federal Trade Commission v. Texaco Inc.

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386413_0015%3A05

## Record

- **Collection:** Supreme Court brief
- **Document type:** Appendix
- **Published:** January 1, 1968
- **Citation:** 393 U.S. 223

## Text

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TABLE OF CONTENTS

Volume I .

Complaint (Janmary 11,1956) .......nnnenn tn

Order oe Hearing Examiner (January

“Answer of beni The Texas © Company

(April. 16, 1956) -..--ennenntnmnennnnnn

Answer of Respondent The B. F. Goodrich Com-
* pany (April 16, a

Order Sustaining Interlocutory prone (vie
. ber 28, 1956) ie hiia sedi ms ttnainevencicaedlstenecamidentons

“Exception of aici The Texas Company
(December 7, 1956) ......... smsionnpdpnivennesnicoconnnnanenent.

Exception of Respondent The B. F. Goodrich
_ " Company (December 12, 1956) uenbeeicknie

Motion of Respondent The Texas Company ca

eagnbor es, I orks sassnnntisnsisnestsvnensnspasrdososnovonnen

Answer OF Counsel iogisShiing the Complaint in
Opposition to the Motion of December 31,
1956, Filed on Behalf of Respondent The
Texas Company (J anuary 8, 1957) ..............

; Order Denying Motion by Respondent The
Texas Company for Disclosure of Names,
Addresses and Employers of Parties Inter-
viewed But Not Called as Witnesses (Janu-
ary 9; TOGT) . ......0:.0:0.0:0- sbancpidsnilniinaonnesihae piiatiaisinas

JA 30 ~

i
Motion to Strike of sista The Texas —
‘pany (November 8;°1957) ...........0..05 tcceuaveeas

Supplement to Motion to Strike of The Texas

Company (November 19, 1957) mite ire |

; Motion to Strike of Respondent The B. F. ag
rich Company (December 23, 1957) ....4e.......

Order Disposing of Motions to Strike Certain
| Testimony and Exhibits Filed by the Re-
‘spondents (January 2, 1958) 20.0.0...

Motion of the Texas Company to Withdraw Is-.
. sues and to Strike Evidence (February 7, ’

Oe
. Order Denying Motion of the Texas Company to
Withdraw Issues and to Strike Evidence
(February 4, 1958)

POOR ROHR RHEE HEHE EEE EEE EED

Interlocutory pooom by Respondent The — oak

Company from Order of the Hearing Exam-
iner Denying Its Motion to Withdraw Issues
and to Strike Evidence (March 6, 1958) '

eeeeee

Order Denying Interlocutory Appeal (March 26,
1958)

FOTO HEHEHE TREE EH EEE EEEEEEEEEEEEEEEESEEEEEEEEEESEHEEEEEEEEE

Proposed Findings’ of Fact ‘and Conclusions |

Filed by Respondent The Texas Company
(April 1, 1959)

POORER POH EEE HEHEHE EEE EEE EEE EEEEEEE ES

Proposed Findings of Fact, Conclusions of Law,
_ and Order—Counsel Supporting the ‘Com- |
plaint (April 1, 1959)

Pee eee ee eee eee eee ee eee ee eee es

JA 129

111

Volume I

Initial Decision (October 23;. 1959). nsec

| prea Brief of Counsel Supporting the Com-

_ plaint (Page 23) (February 12, 1960) ..........

Order Remanding Proceeding to Hearing Exam- |

- imer (March ED xisecsessciavomest ‘schemes
Goteipnt of the Commissic on (March 9, 1961) ....,...

Order Setting — Pursuant'to Remand by
the Commission (June 20, 1961) ....-ssre-serrvsees

. Otes Cancelling Hearings (July 10, 1961) ........

Order Directing Proceedings on Remand to be :

Conducted Expeditiously and Setting Date
‘for Filing. Initial cones (June 19, 1962)

Order Setting Hearings (June 97, 1962) sennsdonvevees
Motion of Respondents (July 2, 1962) frerame eta

Order Denying Respondents’ Motion to Cancel
Hearings and Requiring Certain Disclo-
sures (July 11, 1962). .........-:.-ccccereeeecteeeeees

Initial Decision (September 24, $968) ceased

Petition ‘of The B. F. Goodrich Company for Re-
_\y view (October 12, 1962) on..eiecsecceerseseeseseneeneeton

Petition of Texaco Inc. for Review (October é
WDGB) nv envevvenvossroeesdossssnegervenneee san cei scutes |

Order Granting Petitions For Review (Novem-

RT ee tanned

ot

PAGE.

JA 153 —

JA 173

JA 174
JA 175

JA 187
JA 188 —

Iv

Volume I

| Exceptions Filed Purmant to Rule 4.21 on Be-

half of. Texaco Inc. (Formerly The Texas

Company) (January 8, 1963) oeeeererrerer

Texaco’s Motion to Disqualify Chairman Dixon:

(February 18, a Bil erepnctrcsee elncins Tae see

Order Denying Motion to Disqualify (Pebroary

MA... es

Memorandum of —— Dixon in Response to

the Motion of Respondent Texaco, Inc.,
That He Withdraw From This Proceeding

PAGE

JA 247 -
JA 287

JA 290

JA 291 -

Motion of Texaco Ine. for —— to File Memo- ;

randum Amplifying Answers to Certain

Questions Asked by Commissioners During -

Oral Argument {April 11; 1963) ......0..........

“Memorandum of Texaco Ine. Amplifying An- .

swers to Certain Questions Asked by Com-

- missioners During Oral —e- (April
11, 1963)

CRORE EEE EEE EEE MEOH EEHEEEEEEEEEEEESEEEEEHEEEEEES

Peewee eee eeeneeeeee

Decision and Order (April 15, 1963)
Excerpts from Testimony | |

Petition to Review and Set Aside an Order of
the Federal Trade Commission (Texaco
Ine.) (June 12, 1963)

eee ee ee eee eee eee eee ee eee eee ee ee ee ee?

Petition to Review ana Set Aside an Order of

the Federal Trade Commission (The B. F.
Goodrich were) (June 17,: 1963) dastedens

eee eee ee eee ee eee ee eee eee eee eee eee
‘

JA 293

JA 294
JA 302
«SA 80F |

‘TA 2404

JA 2422

Laer Ae ta OAD

: oe

| Volume -.
TESTIMONY
Witnesses for the Commission:
| | PAGE
Maurice A. Wolfe: - ae od : , Z
; ‘ Direct ......... it ea ae JA 307, JA 1317
PO cael ae JA 313, JA 1322.
Redirect" .................... JA 315, JA 419, JA 1322
' Recross ........ ip niinsed Sacssispweodibaahaiornen . JA 422
Charles R. Frohlin
eR Be a JA 318
EERE ekeR oath. SEnerd MMR Ia 2 JA 319
Ben | Hale: VV : tact ais ;
SE ssechcdicsietnibichiesaioomninilee JA 322, JA 1310
Ea ere: Rae JA 323, JA 1316
Redirect © ; i 333, JA 397, JA 417, JA 1316
_Recross SAL LMP HL AN MOOR dA 410
S.C. Bartlett: ' | |
Direct © ............ Siete eR na Ae JA 350, JA 1305
RIE Leicwngag Mmssisntepisaaabes oe .. SA 391, JA 1308
I no csc ccanernd a JA 396, JA 1309
George H. Glenn: a
ae cs ee JA 423, JA 1295
Cross _......... aera ole vee J A432, JA 1323
Joseph A. Hoban: pares | Pings £ ..
eee JA 434, JA 486, JA1336
Sa ener ae aa JA 492,” ‘JA1344.
NR oe ee JA497, JA 1349. .

vi
Volume I
PAGE
James L. Doss
Direct .n...cccescesssosseostecesesssvsncoesncoceneseoscecs JA 499
. Cross ......... ssvohensvecebessesdeconceceesoncgsveeseesen JA 513
Redirect .......:::cccsaccccceseseeeeteeeees ‘JA519, JA 689
| RROGTOOG: \..-0.2c2050000000- sandisenvosonsecnssosssestiene J A 695 -
Donal J. Knight
POOL anna esate ssntconnerenseecrnecensscennsssonecs JA 521
CrOBS onnieseessecccsssseessecennnnnecssnnennasssscsee JA 527
Beedirect ooo... ssscessesessescecssenenessesesners JA 528
Aree L. Carlson: . 4
Ie ae Lisecenpiumactapianntios JA 531
COB essnnnescciseseessonseessssnstesnnnscssnsnnsssoes JA 537
Redirect sestesrnlinised doceeannsnseepromctavaciaitint JA 540
Hubert J. Reichert: cre |
1, nnn oa JA 542
Arthué V. Rishunond:
Direct .........crececererome STR _ ete JA 545
— 0Cl “ECE a ey gee ener JA 554
Redirect ........:..:0c Seagesseceedonneosecen JA 561
Joseph C. ‘Arey: ip , 2 oe vs
Direct . o.c..cecccccesscssesesereecesereeeeedeneees “| «SA 568
SIs ccsccvnacinevnedapnoeqesotersies pone JA 568
Beedirect ooi.ccccccccsesssecessesesnecesesesanensats JA 570
Harold A. Gehrke: | )
Direct Sn einaiell a Nae elias JA 570
ES SagaEREY PR aE TOIT JA 576
: Bdirect ooo cceccececseseseepesseepeecernensesesenes ~ JA 584
Arthur Edelson 7
Prec .ucecececececcseceesscecsenensecssssesecssneesies JA 585
COGS « -sarcscctocessssssessveepevccnconssscoscocenseees JA 593
Boedirect ....:..cccssseefeseccsvessesnesesnsesssnnees JA 618
BRCCTOSS ooceececesecscseecessescesnenensnseneesesenens JA 620

. |
vil
Volume I Nes
i ; PAGE
Jim Abernethy 3 teas
Fe ear ee ne JA 622
I onic ee Mesgarsteentnnecnensvtilisdonondiodete JA 626
Irving M. Chanenson: ‘ ;
Direct. ............ SA Sidi Speed Cre -. SA 628
0. Tm, 8 eee Sear er Moe JA 642
TORE eccccccsnocosalsafcbgotineRecctncngiascnee JA 652
Carl H. Olsen: - 9
|. OI i cscasnnansnprassenngatinctetsaPigntosnenttng JA 652
oe cencsdienanselinaeontions 0 RE JA 657
I. scensaaceasidnesvecetbscnasienaganios JA 662
IIIs... suse senssnenossnconslieumeaneaee JA 664
John O'Keefe:
= BIE irvcsccnansniantiasiononcopanll ‘meee JA 665
oon catia acnsemninmumebvecnpimntiated JA 669
Francis Dwyer: .
OE Sescstcticvesrihoocesenseseiiteamecsesfitrintie JA 670
EE LEE AIOE OEE
Redirect. ................ isticcisannsemaedaeio JA 678 -
. Recross _............ CEES EN RONDO
“ R , i i .
Theodore H. Shiff, Jr.: . |
SRS pacccad olieeneieieniii JA 684
? Cross _..... CEA ARDS Ie OS a . JA 688
SS EASE LE ETRE STOREY HOT JA 689
Raymond P. Jennings: rere
SIE os | sttsshiicdsngionetainadostiel Saasimaninias JA 696

i ee _ JA 103°

VIII
Volume I
Be ey , * PAGE
Henry Trauscht:" — ‘
Direct. .......:..... PINSON TT
| EE ee aes LAI ' JA 714
* dena JA 715
M. E. Burgess .
8 saan JA TIT
aN Se CRD Dane ht te nen er ON JA 733
a JA 740
AE RE MNS SORENSEN oo or ‘JA 743
Glen Cramer
Direct oo.eeeecccesseesecsesesesereseserete A 1438, SA 765
SEE RR JA TAT, JA 766
BIE sssassevonicconsleonselccnsberietieoatiune- aE Te
Clifford Backencamp: ae és
Direct .........: et hatinnsichtthinie heavaeaiesee JA 749
SS aS ES git ag
"3 ; Sa e San aE Os ian JA 998
BE eiienccnnmalairatedemens PJA 1002
(IIa nsckeabivemsassocoanaias innate: JA 1008
IE nswscrnsessnesnnvinnssnszarinwinn eee JA 1009:
"C.F. Sanford, Jr.: | coun.
RE et. eS sake ‘JA 1010
_____, SREREESSEREES Seervenrer Cor iano JA 1023
TOTTI -0..csccenysssetiivtinnniciioiene, ie
D. A. Zimmerman: | ; vis e Rin nee
ee ‘Rcmie. JA 1040. >.
INI sinkechisatcncpilatctcusa comaiintcilonpctb dicen . JA 1046
BOGE nee eccrcrrssisrsssscrcetomnmngeene SA 1050
George Snapka: oe ng ee
i SAN? cihntcandndiciinaasieuasianit NOS JA 1051
EEE Eee Dem IGEN RT eet JA 1053
IO sssciiscssentasinnisnctntanons Sibieabcian JA, 1054
Thomas James Moggs: : eae
Pe jE shanesvasdehonsexsienicaeceh CT |
Leonard R, Akin: eo are e |
EN sic sicenconck coudiciad io baunpevumadeetian JA 1057
RIE = scstainsiiecasienvubedgniaigiis Meceattchabislacaaiss . JA 1059
II scsi casre cccsessheehaliconiontonin ‘he SA 1061
Van J. Smith: eae
Go ea ae JA 1062, JA 1118
SIE > cinastseasseicadernsgepsttnanaccoliatepnidiincsicle JA 1120
BI dacochinintstncuaaneteasnoncenial ee JA 1122

xII oe ae ak:
Volume II cS
es, | PAGE
W. E. Smith: .
0 Rat ARE ta a JA 1063 -
e. ices: ACNE aR eM RE Pacer RSP Pein es JA 1070
oa I Oh cre lcrvsiteaiarnwconaenl JA 1074, JA 1076
| Recross Neer uaic he ene JA 1075
John | Morgan Hussong: .,. | —
EE EER tac geen rN JA 1076
EN nice ree ee JA 1080
Elmer W. Johnson:
- Direct .......... Nees SS ae are P TIPS JA 1081
I ak chas lad cininkoaas Sviccatanian ae JA 1084
Lee Barton a ;
I ironies wcaiscclctirterthdeiicnedaaes JA‘1085
RPG Ea ceri aan Aen ean r Oe Git JA 1092
John W. Green: .
cies lle eT nn JA: 1093
ROW onatsssssssnneecscisteonsussensecssnsassnenssbone JA 1097
K.R. Roberts aes | |
- Direct Sirieioniris crepaiiahsspoiontanObia ccna JA 1099
. RR Si Saar en EDR ECE ree JA 1113
William E. Childress :
) , «TR Pepe petals acai JA 1123
ee pinisesiinblaietiadiinanntoiae JA 1128
Reagan Ferguson, Jr.: |
| BNO Shvasncnsasesepies posnnessthliei egal at JA 1128
4... tO OOS an. wei:
Redirect. ....... hail initia: ae
eise:icta ce es | a
\

d

| XIII -
’ Volume II |
. . PAGE ’
Oe gS ee
REA C ae Oe Fe JA, 1137
, SS ER Eon hiheaioven JA 1142
Donald E. La Garde:
RI Fei csaiecincsusingpecechekbessasthackbicmnonsas JA 1146
SSRIS ES ae a JA 1148
Keller F. Mélton: 3 oy
- I rickstsestivsestnieomni Saree None a JA 1153
‘Harvey G. Talley: — |
— ied mia takadacacssietaal Sarena JA 1160
ea seston Sees JA 1168
-inteeepeagll me i) Were
EE TN CRP eT ’ JA 1175
George R. Boyd: Tee ge ee, i
I eoeeK EC nesoosonegee * SA 1176 ©
A iiiiabihia ala aiamiads _ JA 1179
SE is csipiissehcsdeiessica bibl ti antitdesbaas JA 1183
John D. Hulme: - ;
ae JA 1184
4 gE ee JA 1189
‘
Sam B. Riddick: | a —~
. i stecsisccssnstevsibinneaimabhr JA 1192

- Direct ....... PE Ee iar ee JA 1194
Cross ...... NCS SERS HO TS eR . JA 1198 ~

COCO C OOO COLO SSO OOOO SCO DOL OO LO OO OEE OEOSOOOSOLECS

*xIvV,
Volume II.
PAGE
_ Richard Elias Tidwell: |
ee |): . Tenens senanigie Senn Ce en JA 1208
OPOSB i nscssscseee sasthninniaiinsini lincsbeibiciont JA 1215
John D. Scott: : , |
ND occisssvstsnvunitessannnsnvinccipessshocsiionissiatenie JA 1218
BI cininsiestnannnisininnsnpennanncnpiapiniatliseiniacians JA 1230
Beedir6ct ........ssssesccsssesceesnseessnseenssnnseessnes JA 1236
TI isvccciscsnississevebonsessnscensisisinereenenons JA 1237
Herman Gilbert: a ee = 2
IIs nssisisccsweevennseancisipvicpeetebenhasoaisaaaines JA 1237
| EE sitcinasnnyiasiapens SE REN ee nN JA 1241 »
_ Guy R. Sinclair: at ae he aes
- Claude M. Chambers: 5 eh oe
pss Direct seadtovessorsnnunanannvennonccnccosoenes elie we SA 1249 -
H. Arpin Koehler Bi. om aE Waeaeres ts
i FEC
5 ITED cn ssnasosonsesssenecsoneeoresmnneranssscesecnoasons | JA 1263
Abe Goldstein; cae
"0% TRMOCE -...-.scncconsscnsernsssnssonsesnocssscedeconscenes JA 1266
OBB esse essesesssesenseceneersetesnessneenssesnneessees 9 JA 1268
OE ric guen ccnsstisitlanenqebvedeidestovenes ° JA 1271
BOCs oo.n.essecsssssssesecsesssssessssndannnsereecees JA 1272
William B. Price: | sie
Lee ADIGE senenentnyicnnmnnginnnatennen JA 1272
I es iiceniensnttalididdtipclinies JA 1276

xy ‘
Volume II .
oe : | ‘PAGE
C. E. Avery ; :
SESE cet) SOR EN Te Se JA 1277
5 MIE. setrncilliersistsiteseneseanlieindctitiMili JA 1281
II psicatiinsiddccenpnhanskasathccadamaee aieesteakie JA 1281
Garland T. Duke: ~ fee eee |
ies acai snaiasadillahitedhios JA 1282
th CIE: - JA 1284
I encntinniseiicesimeanisnrmensoeaiiciinblna JA 1285
Guy Walter Scott:. . ey oe °
Direct ee sstidsiiiniesteniiontiniaaiibniaailcadis JA 1286.
COBB .........000 knstinialbiaiebnipdiennineciis aa JA 1292
Witnesses For Respondents:
a Henry M. Livingston: i
I ifnesiiestaniisiassieisnimaiabenniaiicte. JA 1351
| — = JA 1360°
a 5 TE sexinrspuicsieiiinsioinniadiial ... SA 1366, JA 1369
i IID, piscine aecccsnnnnscntaivorcesibonansscan JA 1367
‘Edward J. Midden: | raat 7
: | ERE mete oem ear JA 1369
Cross seseqesnseerevesesasestonssoseseresesossasseceysiocs VA 1878 °
REE ORO DIED JA 1383
PII eicctisccicsrentnjenisintcccccbasaminiies JA 1384
H. E. Smiley
EMIT icvslidhieislsiahscesalcubeniinnitcieiant alae JA 1385
ETE Acai RCS en | FSA JA, 1394
OOM TY Fae JA 1404
TD Seiichi! bicai JA 1405

| xvI
: Volume II :
: PAGE
William V. Brooks: — . 3 coz
I i etlh liicihchopdasioveantoniaeeininbicameonnesss JA 1405
ah ressagsinenit sespsiiihiikdengdetina JA 1415
Cecil Baird: are | | |
| LS SS POE JA 1417
Ee are OS ERE RS we JA/1422 ©
Larry O’Brien: - | ak |
he SE ee JA 1425
Cross FGdd oes eweisesbbasbiades siawotésnisBebvanbobbebe pee JA 1432
EE NN iscsciesiiotvvemvscisvensuebonrsee JA 1433
Tony Bonacci: . pares |
| craic pean . SA 1434
” IID. wccerscivitincnaseeses irik Gobsiadinea thaiaiidibiiic JA 1440
RT I Ea OE JA 1444
eS
a eas JA 1445, JA 1549
REE eee isonet JA 1456
| ee Te
Norman L. Jacobson: — en: : fae
i SGA SNe ‘JA 1470
Cross sasensessessnseneeed —- aceaenbhcit evtinaeies JA 1480
| | Redirect occccccceccciesssunn, SA 1484
‘Boss Rittenhouse: ~_ ee ee :
Niet sasincoces JA 1485" .
Cross Da cigisicomaniatviny ili sasnantigaaies JA 1491
_ Vincent H. Allen: —e- oe
| i ~ * Daim... JA 1493
ha sseaalsideleanibsihinicttabeailipencthuonnds JA 1499

xvit
Volume li ‘
| | PAGE
Stanton Swank: ; |
3 Direct .......:.. iran pitccnapilllianitaiiehininta JA 1500
Cross ............ 5 ORG & SORE AS SES JA 1507
Herbert Bolte: } Re ee i. 3
Cross ............ ice bvsinococanetiditicaiabossien JA 1515 ©
~ Joseph Novak, Jr.: ao j
Direct oo... cecceecces panileetat ain JA 1519
ee
Lawrence Starr: ears '
_ Direct coceevccesevecevcces Se ouepenscobsoveeneeose , JA 1528
Ee ee Se
i Se On “JA 1541
Fred Opocensky: . hs é
; DE Cichiteichctisiidetanineitice dae JA 1542 .
TE IR “JA 1548
“Roger Wilson, Jr.: | 7 as
ETE Le
fe seuthaanistibehscbitvin ineas JA 1555
et RRO ae Said . JA 1559 ©
Paul B. Hicks:
SS ae ee JA 1560, JA 2167
a” “See HORE ey JA 1569, JA 2173 .
2 EE shield smcentcona I aE
John Nemec A i |
Direct. .......... ihasehiiettelswitisielaisiaiiitumiebted a tc. JA 1574 ~
Cross ............ Siiianiahaie mebascbsemiaetoouss ele . JA 1582

i

. XVIII
Volume II
A PAGE
John A. McGuire: ae
Fath TBO OE P
' TR anc Sa iestcccsnenssvnenonssnnisnceneat JA 2106
tig Lin I iiss sdicsnett piece tio ae
3 Redirect .........-seorsceessssseee Pore et. JA 2114
7% L. MoAnalty: a
; BE cs sssocceniionens stain ielisiiisailitidh ete SA 2114
Cross aceadenainabian LR ean siaies = 2120
H. Helmcamp: __ Scae a
ee) eee ef Sears Wer ee » / JA. 2123
RI i veccssssnesssicesegnibionnsauanenicndcetail i JA 2126 -
_K. B. Roberts: _ | bos
i ' » -Direct: ialddeinitecientnaesaal JA 2129, JA 2138
i a Voir Dire ............ sistiihiesacgntsnssionaleaabclatemn JA 2136
I. + sasctevraigussncsarensiidacanniaialeael JA 2149
Beedirect ........sssccsseeetapesseeseessstesssnneensnes JA 2153.
J ohn T. Bolger: te |
Direct .......... AA ee sesanieipasitalinas JA 2155 -
SS TTA ROME MRS FEIT JA 2159 °
A.G.Rugssell: =. Che ag i
DE 8
a BE Ie
NN ica cig eek ee te ee JA 2223
ET ASA LE RE ILE JA 2233
Reagan Ferguson, Jr.: .
; aa ciel a JA 2235
eee, RAE Nectar sees JA 2242
oo Redirect vila DnPaee ik CRN Mee ee NES . “JA 2243
George H. Gens: : & ae
or a a an a Sisbvincveneiiniictati Sn: =
FE TIO oss inccsases iiniesecinssenaistientiiecniie JA 2263 = *
"Cross sialesbiauaaiiae Seti ahpeiecbaaieanpiniads nd JA 2266
6 e : 4 SS
Elihu Madison:
i SERRE EE * JA 2269, JA 2301
Voir I sicstscasshisenicbas wands listiesbiegin JA 2287 |
Theodore N. Beckman: Lape earl oe ai
egg TORTIE: JA 2308
ce ED seiseecnaeeniae ip SA S809 :
MOE, vcs thcoeicickastsecasssccounecds JA 2326, JA 2330
P cn aan JA 2332, JA 2336
Recross ...... Reena OOMOEE erg nlc | JA 2328
Voir Dire ..:........... JA 2231, JA 2334, JA 2340
. Ben Halsell; ~~ es ge
NCR EIS 8 TELE TO ies JA 2341
Voir Dire ........... badiiitichnitieee taeda cal JA 2357
BE er sacniniiecevicena. JA 2371

end

PPUTTTTTTETELITTTT TT el

Pa
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XXxvVI
~ Volume ‘IV. ° : :

COMMISSION’S EXHIBITS

* .
PTT TT CTE ELEELTe re dy bd
4

ORE REE EEE OHHH E EEE EEEEEE ETHERS EEEHEEEEEEEEEEEEHEEEEEEEEEEEEESEESE

ORE EE EE EEE E EEE EEE HE EEEEEEEEEEEEEEEEEEEEEEHEEEEEHEEEETEDEEEEESE

a we oe
xx=z
Volume IV er
J PAGE
> >. 1 cicunennsllgihpneonnbsnuaremnpeocanslnectnoociees erie See - JAX 96
Ei aa Cee ace lira ‘JAX 97
OSE ae eRe A BIRT to eT JAX 98
A ee ED ae ae eee JAX 99
ND akioiiennesds hci lb pihenejncndacdisaprtigueccaenasiionnapapentontee JAX 100
NL CAT Eee Oe eee JAX 101
I icnalicmesaneim “JAX 102
Or os cciuthiusapnonatanshynineneteheniantaaensvoapiioon es JAX 103
SS oD Sa nee LEAS SRO Ne eee JAX 104
Se a eae ee a JAX 106
ED Ce a 7 oe ee va JAX 106
EE eS AS CAL NE te JAX 107
So limeeomniide saath JAX 108
ES aOR LETRA RRND JAX 109
SC LEE EOE ner EET JAX 110
0 ‘(JAX 111
aPC OP , PS ART MnepEe ee OE JAX 112
Ne BL 6 cnndeminisinhemniel RT. Rae STOR eT JAX 113
PCE RE ee JAX 114
OS EE ERTS cute » SAK 15
‘ 21... omens scdikisbtedidenniaaeuineel JAX 116
SS aie Wh rien nena Pe 4 Jax 117
1B) i cienniniteuenneinecninmnsintntrtinn JAX 118
aa iceleaceannguoelidiggenons JAX 119
i ~

. XXXII ;
~ Kolume IV oe ee
: PAGE
of 898 * Sanh EAT “JAX 144
pe REE etre enc mn SIE JAX 145
Sea ree seme cua - JAX 146
ee JAX 147
Lae ee yovnnnnnnnienrinne JAX 148 |
94A on... Poa Neer ese ane Seeeneetence net JAX 149
per Ce SRE Sates Abbaoat JAX 150
nC Rae ie... eee ea Ne are eee cm JAX 151
TAMIR ee ae JAX 152
Re i a ea JAX 153 |
ch caascneimensenan +... "JAX 154 |
a ad ete aero kotas JAX 155 |
[CR ne MEN mT JAX 156
EE Sara Neen Hee? plscikaeeonsekss JAX: 157
SE RE OE SE ae JAX 158
SSE BOE EET JAX 159 &
eis eat ei eee JAX 160
ea JAX 161
ae Se eta JAX 162
i meal JAX 163
EE ORT RE RN JAX 164
I a sacccieettpeces itachi icieaethnmanatials JAX 165 _
ERO: OLE Ae LI ‘KX 166
RE SEIS SE” “5: HN TO a . JAX 167

es | oe

eet ee i. “1 .
. Volume IV. “ :
ee eee oe PAGH
TE aphopiniinaihincoechasinonni ee asia snap JAX 168
a Se a ge wee SAX 169
Loe ‘eicis vee DAK 170 |
Ee oe OO REN te Rete JAX 171
IER akan ete a ae JAX 172,
RE aT EMRE Cee EM ME COED *... JAX 173
RO LEE CME ls. EA ‘JAX ‘174
ee fice austen ae poe “JAX 175
SAREE aE eee JAX 176
ee
__ebeaereEne POEs Mtr anche lade JAX 178
Wc: ieee Oi eee JAX iyo
ic ee ee JAX 180
eT eae JAX 181
an... SR Sean ey JAX 182
en... 7S) 7s ee Nn aN ee JAX 183
le - JAX 184
he a JAX 185
iA RAR INE SORT ‘JAX 186
ER SOR LON CH Oa LOE JAX 187
nN Es Ca Oe En oi Bite JAX 188
aR Mean hit ey One SINY JAX 189
130A: ..:..... slashes Eley Tiered iets JAX 190
a eee dineaaks wom SAX 191

&>

seasye
: olume IV :
. PAGE
ec sea Masai uunbones JAX 192
CSS Ale Seer: at eaet er ee JAX 193
| SCHEERIIIRICE, fecote? hole ee rr a on ee OE JAX: 194
iain
a ee JAX 196
| SERRE Geer arta Reid Pe Remnant JAX 197
b Sek In enUNn ONT ene SONUiE MT areriioty el ne JAX 198
ON oe ciiiaenlaniocadtisanumtoiccabicnacnnl® a aan
oa clos dened JAX 200
RE. :: ACO JAX 201
ES Cae Sn EITC a ee aE JAX 202
ee oo TERR TTR ‘JAX 208
eee a ee Ae JAX 204
© SONNE | JAX 205
eatin aitatancclaningna sdiwoniaad JAX 206
8 tetas esiisiniguacthapamaioaeSiasciae JAX 207
RAR ERESSRE. Se enone eo ne ON JAX 208
(RAE Se nee eee ee JAX 209
ICSD AE nipakiacanse " JAX.210
CUAL PERRI mengeatrmtnre Ste Werner ane ae JAX 211
ACRE os Mec eae ee eee JAX 212
Ee dagaahilicosatc JAX 213
SI isch aiplaceealaliaigtncinnsnnscinies JAX 214
Nii ssadmincccinsstaesictalasbing I ccs dios JAX 215

,

ar
bs } _- PAGE
ee GST TR a Rn ee Ee JAX 510
EE OSA en De ie a eg JAX 517
sg Ea a ae JAX 512
AE EE et OI eT eee JAX 513
cs ERIC JAX 514
ase) JAX 515
I rane piihincdaneniecs sven SAX 546
|. an Sensi bisicinintinanjreaiitie a AR |
5 ne leahiamond . JAX 518
Se SAE SERS aE sine eae.
eee OS En «JAX 520
I ieee JAX 521
EG Ra oe ee dicnitaadl: JAX 522
EE RS SRR ACTOR BRE cece OE JAX 523
ne eRe: REE CN ee ee JAX 524
he ON aes JAX 525
Se SALON Oe ROE eee JAX 526
SN el Nat iietinsc emmacsisibesiaisiaciadilieds de eiececs,: JAX 527
leas nesobsoosovnoonenngensegensnonshcanecostetecccenccossopessndeceecceseenn , JAX 528
ESTEE tie ane Re eae JAX 529
ee ES Rene SCP JAX 530
I cicapaasonsosion SoS etcetera JAX 531
a JAX 532
IS ES Tae OAT ee JAX 533

Sx nyri
Volume V
: PAGE
Rano eRe RES Duet ANKE Te JAX 535
DOR inscessrutiiaeacianaiiotartiseecrinmenctonten JAX 536
ODA. incssseerenecenenennenenenbnnnneggpanngnetnenntnese JAX 537°
ESR saaeer omer aan TS _ JAX 538
ea eee lee
Tp sonnei JAX 540
a a JAX 541
NE MIMOSA Dre he Des yt em JAX 542
nae Ree IPR TN Na PL hae JAX 543.
Ra a Re Net ee ee CS ate etter ho Mapes JAX 544
eT aaa tem ee Brier ede ene int Rade SSSA In JAX 545 |
See Re AN. FTE DANONE wren: Hoenn JAX 546
a aman JAX 547
no SSRI OMERS ARURER I DIRAT Bena rei ANSI es” JAX 548
a a er JAX 549
a JAX 550
oe eee NSA CCT ee Sudoucaal JAX 551
Oe NEAT RN set 2 eI OL Peo JAX 552
le JAX 553
eT Sa RN I ce ON a JAX 554
OS RE SERENE BIE er Seton Sm Sete T HONoloeaTes BO JAX 555
ON anes JAX 556
eee DEAE RE aE Pare mE REN JAX 557
eo eee JAX ‘558
ANTE RR ee hme es. SoM Men en JAX 559
es

L

&

| Volume V

Lr

Volume V

(«JAX 423
‘Respondents’ Exhibit 2A
(8980) : ye
"” ‘THE TEXAS COMPANY
New York, N. Y., December. 11, 1953

_ ~~ SBA Program
Statement or Poricy

‘Crecutar Letrer No. 557
Messrs. R. R. Kibbe
J. A. Winger
C. N. Brooks | p |
D. E. Beaton — / Re RS SES

Gentlemen:
This letter idhbii and cancels Circular Letter No. 524

Ps

of December 19, 1951, under the above subject. It does not’ . —

introduce any change i in our policy of long —_— but is.
intended to:

__A. Assist our personnel in presenting the merits of
: the program to dealers by stating the reasons for.
recommending Firestone or Goodrich as a. sup-

plier. |

is

B. Define Division Management’s responsibilities: in
administering the TBA program.

C. Outline the duties and responsibilities of field per-
sonnel charged with carrying out the ersans in
the field, : ;

(JAX 493 continued on es page)

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«JAX 423 (cdntinued from t preceding page) | , 7
| Respondents’. Exhibit 24 | |

ie : Waar THE Texas Company’s TBA Procram Is. j

__. The aim of the Company’s TBA program. is to encout \
age dealers to expand their business beyond the sale of pe-. \
troleum products ;:and to counsel with and continually as-
sist Texaco dealers to establish and maintain superior serv- \
‘ice to their customers, maintain an adequate and balanced A

stock of fast-moving TBA items and to improve their meth-
ods of merchandising so that they will be able to\ take full
advantage of the profit potentials available to the through aie fa:
good service station operations. Mena

dealers: handle Firestone or Goodrich. However, notwitt
standing the fact that the Company recommends ‘to i Aeal- .
ers these certain lines: of TBA merchandise, it should be .
clearly understood. by all-concernéd that the Company has _
neither the right nor the desire to dictate to the dealer. the.

. brand or -type of merchandise he should handle, or the
source from which he should purchase such merchangise, or.
to require him to handle any TBA merchandise. ;

. ts f
Accordingly, The Texas Company recommends that its,¥

~

| JAK 404

Respondents’ Exhibit 2B _
MW ee

RRK-JAW-CNB-DEB—#2

Il; Way Firestone anp Goopricn Lings WERE SELECTED
"por RECOMMENDATION To Texaco Dzi ;
~ The TBA merchandise lines and merchandising policies
of both Firestone and Goodrich offer many advantages to
the dealers, including a complete \ine of high quality auto-
motive products to meet practically all the needs of the mo-
' torist. Firestone and Goodrich products have national ac-
ceptance, backed by extensive national advertising, and’ are
distributed in all 48 states, with sales and delivery service
available through 1,266 salary operated supply points and
numergus dealer operated stores carrying the complete line..

Another advantage of handling these lines is that the:
“dealer can purchase his entire TBA requirements from one
source, conveniently located, thus earning extra discounts :
through volume purchases. Both Firestone and Goodrich

have extensive sales promotion programs designed express-
ly to fit the needs of their service statiom accounts. Point-_
_ of-sale promotional material and cooperative advertising
are available on a low-cost or no-cost basis. They also have
_ a large sales for'ce fully trairied to assist the ‘service station
. dealers. to make the’most of their TBA opportunities.

All these . factors tend te increase the saleability of
Firestone -and .Goodrich: products, and thus increase the
profits, of the dealers. handling such lines. _ |

: AX 424 continued on next page)

~

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JAX 425 (continued from preceding page)
' Respondents’ Exhibit 2C

(3) If, after a straightforward sales presentation of
the Company’s TBA program, and a full explanation
_ of the merits of such program, the dealer should in ex- 7
ercising his free choice of a brand of TBA merchan-
_ dise express his preference for the Goodrich or Fire-

stone line, the Texaco representative should promptly

' arrange ‘to introduce to him a sales representative of _ |

the supplier chosen by the dealer. It’should be recog-
nized at all times that the negotiations between the
dealer and the tire company representative, and any
purchase arrangements resulting therefrom, are mat-
ters for their mutual consideration. The Texaco rep-
resentative, however, should be prepared and willing
to lend any advice and counsel that may be requested .
of him by the dealsp@uring such negotiations,

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\ | JAX 426 | 2 ; :

tok

_ Respondents’ Exhibit 2D

(8983)... - 7

RRK-JAW-CNB-DEB—#4 \
(4) In an effort to help dealers expand and develop *
their business, the Company urges them to stock an
adequate amount of TBA merchandise to serve fully |
the motorists’ needs. Texaco selling personnel, with ‘
the dealers approval, will assist in the physical instal-

/ lation of an ‘Inventory Guide System’’, and continue

to assist in the maintenance until its ase is habitual
with the dealer, regardless of the brand chosen by the
dealer. The Firestone or Goodrich “Suggested Basic
Stock Assortment and Inventory Guide System”’ is’
considered among the simplest methods available to as-
sure the maintenance of a well-balanced stock of fast-
‘moying TBA merchandise, and dealers should be ad-
vised of this: and urged to consider its installation and.
use. 4 |

(5) Similar guidance and assistance should be offered |
in the use and maintenance of TBA display programs,
and dealers should be urged to utilize all appropriate
space available to them in building displays that’ will
attract customers and increase sales, a

(6) The Company’s sales personnel should be suffi- -
ciently alert at each visit to a service station to call:the
dealer’s attention to their willingness to aid him by
‘actually writing up the dealer’s order for Goodrich or
Firestone merchandise. As a further assistance to the
dealer, Texaco personnel should personally mail or de-
liver such orders to the dealer’s source of ‘supply.

(JAX 426 continued on néxt page)

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JAX 426 (contimied from preceding page)

‘Respondents’ Exhibit 2D

Orders should be written on the ae furnished by
Firestone and Goodrich and carried by. Texaco person-
nel at all times.

(7) Although reference i is made iiiicihli to Siadiaaa,
it should: be understood that every phase of the pro-
gram is adaptable to TBA programs of consignees and «
distributors. Equal effort should be made by the Com-_
pany’s’ personnel to sell consignees and distributors on
the merits of the program and the benefits to be de-
rived by adopting it for their own use and wholeheart-
edly encouraging the dealers they serve to use it.

The importancé of respecting the independence of the
Texaco dealer and his right to exercise his free and inde-
_ pendent judgment with respect -to the brand of TBA. ‘mer-
chandise he will handle, and the quantities he will pur-
chase, cannot be overemphasized. Insofar as The Texas
. Company i is concerned, no TBA supplier shall be preferred « ~
over any nad as to. ey terri‘ory or portion thereof.

_————_

*

JAX 427 |

Respondent’ Exhibit 2E_
cg: a A te ee eee
RRK- vAW- onp-pmp— #5, | .
ud

‘The success of the TBA Prepon depends upon the kind

of a selling job. that is done. The principles of the Texaco ;

Selling Method are sound and appropriate, and should be

_ applied as wholeheartedly in secretes this program as in .
all other sales efforts.’ ~ aa

Yours very truly, “~~
| C. B. Bangerr

CBB-MJD

‘'SCB -WBH RWD CHD JEF

NB-JMG WFW DWS FMH GWS FER
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JAX 428 map tae ae
- Respondents’ Exhibit 3

(8985) Fare eee? ke
(COPY) |
_ “OUR FORTY-SECOND YEAR WITH TEXACO”’

June 20,4956

Federal Trade Commission
Washington 25, D.C. -
ArtTention,: Peter J. Dias

; Trial Attorney

Q

Gentlemen: va | Pees

I have your complaint with reference to the B. F. Good-
rich Company, et al., Docket No. 6485 and have noted same
most carefully. : : .

IT am enclosing herewith a copy of your letter with the
questions answered. I am giving you just a little history of
my dealings with The Texas Company. In 1914 they set me
up as just*g little Distributor and I have kept on with them, .
this being the forty-second year. I have added to my line
- during this time, and today we have U.S. Tires, Exide Bat-
teries, and N.A.P.A. Parts line.. We have never purchased
any B. F. Goodrich or Firestone products. I have been
asked if I would like to handle Firestone through the Texas.

ae Company with no pressure at all put on me to do it., The

Texas’ Company has never high pressured me during the
forty-two years I have been dealing with them. I cannot —

make any complaint at all against them " a

(JAX 428 continued on next page) -

-? .

- JAX 428 (continued from precedimg p4qge)
| Respondents’ Exhibit 3

I have around one hundred outlets pandling their on
¢ ucts in addition to farm trade. I have about fifteen hun-
. dred accounts, and our paren are supplied by the Texas

Company.

Of course, other oil companies have attempted to sell us
their products but we- are sold completely on The Texas
Company and their employees. We think they are the best,
based on the way they have handled us during this time. If
I can be of any more:service, please advise.

s.

Yours very truly;
H. C. Watson
HCW :mm
Ene.

rua iy

/e

4

ane * Rents en

_ Dear he, weteen!

obliged yh
oil companied, wet :

1. type wantent: a consignee e ieee
or: igh es -$ense-
2. Date ‘precent operator beyuired va =e |
3. Meme of formar optrerer, it seen,” sch
he (a) De yeu: carry 70K predvenet : pe :
(b) Wass te rons peiecipal tne oft

_ Sonsgact

Enclosed vise
quest iors pen

gird ts
on nd GE
”
nad use in taser

oes eed youre).

Lt "” 8956
Trial ae ’ : |

Enclosures.

oot a Jax 40

: Respongents’ Exhibit 6A
(8987). | eo |
THE TEXAS COMPANY

- New York 17, N. Y., June 1, 1948
Szgvice Station Operations

. Messrs. R. R. Kibbe (6).
S.C. Bartlett (6)
¢.B. Barrett (6)
D. E. Beaton (6)

Gentlemen :

. The petroleum trade journals during the past several
weeks have been carrying reports of the anti-trust suit be-
ing conducted by the Government against the Standard Oil
Company of California. One of the principal items of dis-
cussion in this suit is the question of influence being ex-
erted by the petroleum supplier on the-gasoline dealer to
‘have him purchase directly or’ indirectly certain items for
resale through the dealer station. In view of this it'seems
advisable to restate our policy. - ¢ ‘i

With all of-our dealers, whether they are operators of
Cu ipany owned or Company leased service stations or

', dealers operating their own service stations,’ we have a

sales contract which provides for the purchase by the dealer
of certain estimated quantities of Texaco products. This
- contract does not preveht the dealer from purchasing com-
.. petitive products in addition to ‘Texaco products, though
génerally the dealer reeognizes that there are definite ad-
vantages in handling one nationally advertised line of pe-
troleum products. he:

+

(JAX 430 continued on next page)

”

JAX 430 (continued from preceding page)

Respondents’ Exhibit 6A

A Texaco dealer is an independent businéssman and he
is entitled to conduct his business according to his own de-
sires. Our men are expected to help the Texaco dealer to
improve his business and make many helpful suggestions
to that end. They we explain to the dealer the ccrantages
of tying-in with a nafional program developed for the more.
‘“: than 40,000 Texaco Dealers throughout the country, but it

_ is not in accord with the dealer’s contract with The. Texas
Company to infer or indicate to a Texaco dealer directly or

_ indirectly that any purchase by him of any type of mer-

chandise from any supplier whatsoever will result in a re-
duction. of the supply of petroleum produets available to’
him or in a cancellation of any sales contract or lease agree-
ment that may be in effect or in any other event which will
make him feel that more persuasion ‘is being exercised by
us than would normally and sitet be used by us toward
a customer. ”

The iene Company does not sell tires, tubes, batteries:
accessqries or items other than petroleum that might be »
sold through a service station, but we recognize that it-is to
the advantage of the dealer to handle such merchandise i in -
' order to increase his earnings and enable him to have a
more profitable operation. In fact, we encourage the dealer.’
to expand his business beyond the sale of petroleum prod-
ucts for those reasons, and because, in the case of a Com-
_ pany owned or Company leased service station ‘which has

_ been leased to the dealer for operation, it means a more
profitable venture through our facilities and’ eventually in-
creases our cannes as well as the dealer’s through that
‘location.

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TAX 431

- 3
Fines Respondents Exhibit 6B
(9988). -- Bert ote
¢ . ae 2
Messrs. RBK-SCB-CBB-DEB. * .

7. on im
| 6-1-48

* Even though we urge and encourage the dealer to han-

dle merchandise other than petroleum products, we have —
neither the right nor the desire to dictate to him or influ-
“ence him in any. way as to the type of merchandise he
_ Should handle or the source from which he’ ‘should purchase
it. We can.and do recommend certain lines which we feel fit

_ into the program of handling such nationally. advertised: ‘ .

products as Texaco, but our representatives are not to ex-

ert any influence upon-the dealer to have him follow : our

t

—

“We frequently install: fixtures ie display shelves ‘at

x Company owned or Company leased service stations for use.

bythe dealer in selling merchandise, and we should urge the
_ dealer to use those facilities to increase hisyearnings and to
keep on hand at all times a satisfactory amount of merchan-.
dise of the proper type, but again no pressure is to be put
on the dealer to do so. There is no objection, after proper
facilities for the sale of tires, tubes, batteries, and acces-
soriesshave been provided at a service station, to our repre;
sentatives introducing to the dealer a salesman who has
such items for sale, or even of recommending to the dealer,
that he give consideration to the purchase of that éales-
man’s merchandise, but it must be borne in mind at all
times that after the introduction the negotiations. and ar-
rangements between the dealer.and the TBA salesman are
- not to be interfered with or influenced i in any iad by The -—
~ Texas on 8 representative.

(J AX 431 continued on next page)

-

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2

&

- JAX 431 (continied fr om preceding page)

Respondents’ Eahibit 6B

I eumphastige again. that the tani dealer is an i dathioians: :
dent businessman and lie ‘must be permitted to operate as

oné. Any one who violates these policies may be: subject to
immediate dismissal from the are 8 service, e

Please pass this information on to your division offices -
for_ dissemination to the people interested.

“Yours very traly;-

— (8ed/ Walter Hochuli

DDM-PMI-2TH-
-NB-JKS-JGVS-AK
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Zone ki ers. ; pe
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pees :

6 rit ell conde
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ocrry ing a its TBA procran,
nany years; is bsntsd 61a bes

to Texnee
- to the deal A
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nises the adiventges te
‘ dester do so in order ey
; en : ve,
" quirenents of his. Suara *ad onder: we pe
ol operations., :
Texaco ors be mine
sate taeeeta ts SEL Te
reasons.

“2. To faotittate the hand Lot 5 oe
caicrs ace Company
in its service marten f re ;

3. The. Conary re reeorz:ond
-aré nati
just as is ic tree witl

\, Notuithstendin
, its deslers ing the Tank thet

; be recognised o Lites!
weet neither the riche oy mS
, _ the Y) of ais
- fron ohn he 1
5. tn. the snbeneil ak
ae pect to ne
; e Texaco Ecrler. ;
. ing feotorst: 2 sina Tay
; Cad Eee eek! vsatrnents tas on eaipnte ot
z the potential market
o th sroabsity 6€« corelaat seuss f vestry

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THE_TEXAS COMPANY Denver, Colorado, June 9, 1948 a ae
, ; 7 ° - ‘ - “1

~ State- Manag : Pe

: oat derrctenwaheved kg : ‘i
esentatives-Dealer Service '
sentatives-Dealer Training

Lubrt ricat Indusersait. ="

Bulk Ste Station Salaried fopake-
Denver Division

Gentlemen: sf P
: For your ‘information and guidance, uoti below
Jester dated June 1 from Mr. Walter Wochull, meral Sales 2
ager:

"The ee a trade joursia}s he past several
' weeks have been by the Governes eports of the an actruse euit
being conducted regent: against the Standard 011

Company of Calif: ror the principal itema of dis- ©
cussion in this quit “ie the stion of inf} peites desier
exerted by the roleum ier on the gsso 7.) to

have him purchase directly postrestty Stein it
. Pesale shirpugh the desler’ stetion. In view of this fe it vom
' advisable to restate our policy.

With phe - our dealers, Sapo the thet ore operetors
of Compan

anpeny oomed or Company tions or deal-
ere operating their own ce stations, we Ao @ sales”
:' Contract - ‘wadeh provides age aye Gogier of
certain estimated quantities ts. P
. contract does not ort purchaging cos-
petitive producte adéition to Texaco tglh erry
generally a4 les recognises t there are definite
pcre pig h Ling one nations ly eayerte sen. line of
petroleum ureeenes tg
"A Texaco dealer is on Andepend ieouenen and .
he ‘48 entitled to conduct his tears sseoral to his
owl desires. adh
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° as one. Any one who violates these policies my be subject
te. iemediate dismissal from the Company's service.” ‘ iy
one Ae ; Yours | ry ‘truly,
“ 9 Lae : : ° I oe. ga geen

CHD-CH - / ah 5 ian 2 Seo
WAS-WOL-CWT-FWM-WLB _
# SJHD-WSP-RCM-HFW-ETB
. MHP-LMB-WOH-WBP-RWS

. EBC-FLR-EBP-JHCY

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@. TUE THAS COMPANY i) Denver udebabii lemsity ry Ayla

CLACULC LEIVER WO. 355,

ann i
Denver Division
Gentlement, * : ; Cubdewe tod a
| Attachad verets is copy of Mr, J. A dines te Cire.
cular: Letter ling 355. Of Jamury 31 This. letter covers a iA
rentatoueng, &f our polley with respect to tho pro dure ty’ ba
tollownd in carrying nut our TBA program, kveryt
ts urced to road tide Lotter, to: aks dure that pest
is in accordance 66: on Policy, “4 oe os +" . Bigee ie
“eect yes : . oe, Yours very truly, $ : AS # if R

WAS-CH :
ig ee Te i kis ce
WaP SHDN a ep. : ‘ a

OE oa ce ' Pelion as i Fc oe oe

So 8

2

it
tana o Livi, be
2s ie id Bt H a ° :
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auras

~_ Repent Baht 188
F _° | a
; -¢ : 1 * '
"copt Pees *Bedag he Chicago, l1linois, January 3, 195"

Cirewler Lotter Ho. 955
Division ary ee .
| Central Territory |
Gontlemen: ‘a : es ote Ay ;
t- all concerned nay feity inforwed
procedure to be tert vee.

Texas ne me with respect to t
in carrying out THA progren, which penicy: has been in effect
for many years; te reiterated below:

“1. When presenting the wurits or. the hentai’ TBA ram
to Texaco dealers, the selli reonnel should =— ate
“to om that even t Tuxer ge Aaa
not ® alee, batteries one auto ouppl tes, t: *e
recognises the ihartages to be derivod the dealer.
' . from the handling of such merchandise end Tehe necessity
“ -: for the. degler to do so in order to be compotitive, meet
.the te a of his euabaper ny and enjoy more Ace
’ able operations, - ey .

Le, texeca dealers should be seanlapnied fo expand their
_, business eatkine the sale of petroleum products for the
“i Peaeons. dee.

he haha ing of TBA mereuendte by fenaco
; dealer prov e uipmen
in ite service pave Aa for the ale of. dtephsy, ; ‘

‘9.. The Goupany. certein linoo of merchandise
_ whieh aro nationally advertioced ‘and enjoy-national
‘ distribut mea — as is (Me with respect: to Toxaco—

Ytomo.—

lee mscisiesicbios the fact that! the Company rec ET to:
mere

Z ae 6 certain lines of TBA ndise, it should
were sali. concerned. that the Company has.
weather’ ahs -nor desire to dictate to the " scolar

. the "ai "ot pin or ther“ he should hundle or the source
from ich ‘he ehould purchase such merchandise. ef?

= 7 - :
oF: * “a Bee + ~~ one
: J = . Cag mt tat naa” scmewtene *

pi

“oer 1 pic

, reciaur eat od uvailabl At Os
. a well bu lanced stock of fast moviint TBA merchandise «

Xe

6. If the. denler #0 dactves ‘™ Sensei goli
ls Cpareny’e 2 Ang.

‘sonnel will further a oy ply Bg rrrcey Ringhneres Do A
desler's order for Goodrich or Fire
end will personally mail or deliver such orders to the. oe
- centers rofular source of supply. f

9. The mary e of The Toxas Company in
its: ea ary purpose to ogg o with and nt deel ly
assist Texaco dealera no thet they will rey en and
maintain superior service o thet gnstpacey Ome wporeyy
caru croater pre ite. /

* 10, -Although inthe fo ogras Brion ig eae
Texaco dolers, it Se esr | why cr peat
od the Program outlined ins seaeliy 4 edapes sis to's 1)
earens .

I
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' JAX 449 aes ae
4s ° So oe 3 . { = hi
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ciréulor: batiet be. $09 i DY an er ed i
ae 4 ae is de sei * eae Rohe Dae
oi * i. 3
sate ad ty contact deste p somscaie oF distribu-
orat f eee Ree
(1) flerensnt sing terite ot ovr mA. tia) te.
recommonding, thé oducts ‘of stone Or.
dy mets ir hens. au Fe hd othcas dealer's |
. Fab Peach EaS) ir ‘ . eh haan es “is
1) econme commendations: wth ns vot te Hd ner
huhdisé made by a Texaco representative
“t6 @-Toxaco djalor should in the best in-
“'tefest of the dealer take o cpneidera-
at ;, Sten, the following eeetas ie a
(ay the. dealer's requir enents based. on
Pie Om 3 the ennate st cobune
: available within the ——
ot trading aredj Ve
(b) .The availability of a conv e csnitnhiat source
* of of eas sats be afer ntact
doanet by. Sr} a seo ianeee " The .
c* 6
to aceist the. sdliee to be'te comp itive, in -
kia the market at all Sines;
(a) The cceaailabed 2s caeearetien of the |
! tis! td re Senne inci mth a .
(3) If, after a etreichtfor torvard poy genta ;
M fly ez ishation oft a ,
tea ee Athena "ot tua mer onanele 5
_ hie preference for the Goodrich or.
~ Linke; ::the: Texaco rates -y ye :
tive, or ‘ene Cupane” ) » by
F should be recognised et ali
negotiations between.
arrangements pony ;
Sriinste
ve,
and willing to lend
that say oe yeni
during, such negotiations. “ .
eS eee ? ye

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(a) 16 en effort ¢ eolers expat Neer
develop. eetertusinees " 08 e ‘a's »

déaler's lerean
physical inet allot 4

Sunes

Inventory. Guide Syston”. is Monel

the simplest. “epshete eats ayoilable to assurv the
wointenance of a well-balanced stock of fast-
moving TBA merchgndieo, add dealers should be -
_advised of this and urred to -daigsee its

instakla ion and use.

(5) Similar guidance and assistance hou ad bo
offered in the use and maintenance TBA
dig@flay programs, and dealors should be urced *
to utilize oll appropriate space available to
thes in building displays that will. 4-9 gg
customers and . increase sales. ,

- (6) ‘The Company's shles personnel should “ae
sufficiently. Shere at each visit toe service
rtation to. call the dealer's attention to
‘their wii ingasas to aid him actuall

| writing up the dealer's order Goodrich
|. or Firestone merchandise, Asa further
pres, orekecence to the'deuler, Texaco personnel
Mae reonally mail or pete bag such orders

ye. to the ealer's source of supply. Orders
should be writton on the forme um i shed by.
| Firestone ond Uoodrich and carried by Teakace :

personnel ‘at oll times. |

(7) Althourh referouce is made hsrenetene to
’ as it should be understood that overy
phaso of the program is sble to THA .
ocrams of consis:noes and soves ener s-
Equal effort should be made by the vege ee be
_-pergonnel -to sell. conviynecs and distributors —-
on the merits of tho program and the benefits :
to be derived by otoestte it for their own -
‘use wid whole goekg y encouresing tho Seqters
a: they. serve to use it. :

The importance af raarecting ‘the independance of the
. 9 Yon

- LUSRICATION ENGINEKK:

a

* acy denlor and his right to. ise his free and indepundont P

4d at shth resbags 18 the Bian of TBA merchandise he widl .

be a le, and the ities he ill purchase, cannot be over--
~hanised. Insofer ao fe Texas . y is concerned, no. iBA

Mtn tet 1 be geen over fe ther as to any territory

cr ee

uecess of tho 1A 8 upon the. kind
citing : that is done, fae vf tho Texaco
al Ang afe sound und ne ate, should he applied .
ra in handlipe ram' as, in all other sales
1] r Hl

Yours very ‘Souls \ “
3 y a ——“) ‘ ,
(ihe bv (tf te
eg ie woo ag ee :
JALAV-EPO'S-FES-CWT=IKK=MLB ; |
WJP-(hJ-RCH-HMi/-LMB-CWT-FRO P \
JVAehCHe UP

buatat Sunvics REPRESENTATIVES ©

DULK PLANT AGENTS = . | ;

yi ee es

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Sia ning | 4 J- {

ler 5 e Representa
Neethcadtolns ie losnen
General om 7 am aren “3

~ » Denver bivitlen 1 dagiok
. f ‘ies . ‘ i : ‘8 oy
Sentloment | ; 7 ;

in order to reaind our ape ° rtic-
./ Mlarly new omployees who have ho y
‘ad of the merits of The Texas as > out
the dutiae end ve sibilities: o: our big Me peonmel $n tear --
connection, pF elt desirable to review the C ‘pelic

ste Teetion ia in areto, Fa Crotoetth pare filly

ached stotement,

As indicated ’ therein, it-te satel at & bopy of
this policy statement be added to ea por a
“Business Builders for Texaco’ eee Bo.
wis ot ots since wave with Pg Faber in tas tae
eypianation 0 e Compa

structions as to how he Thoule function under ‘the

Please handle accordingly, 7
‘Very truly ‘yours, ee

Pr ps
Ah Nbr 1: ane eo
é VAS-bB
Jt Laver hS=FED=C: TF MAVLB.
SCEPC AHY Ned PY oF. Cato F nlede
o B39
: esa (9 |
. (RF ORS phe.
, ‘

: JAX G3
Respondents’ Exhibit 178

aie rurlrexs ¢ COMPANY'S Toh. PROGRAM - Ne 3
out
i

Crore to At the meade of tae

advertising te
aus

ears

Notwithetand the fact Compan: r hae tie of TRA mer.
whieh he | purchase such cote ehandiehe st an
at. DUTIES OF TEXACD SALES PRRSOREL —

_ mht ~ ahem tamer ats
tne sreeiovarane

utors
and auto

merchandine a teh ana
Sian ae oe rag

tera In order to etn of The Teaco THA ee 3
oe i ee et Sah oe Seem te

Stock, Assortment and Inventory Uvhte Systeme

(8) Before definite i aan k inirehandive te a
— er \ uid peranlt Sortes of ble a ie |
One of the Important nalon
_ In poaltion ta advine dealors of f ri ee re te el he

dealer can tehe earventnge oF rey ty to Increase his proain Bed be be tare compet
; 23 Yee

: rs

_ JAX 454 oe
Respondents’ Exhibit 17C mY c” *
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- Reepeidonts' Exhibit 300
-f. ker pe es “ scala = - 4 4 , Se eae
P ens ee 2g: . | - |
oe 9239 .
DEALER TRAITING Meee, Toe PRE. «Ee

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Mak ae . tte cae

i. Respondents’ Exhibit 26D

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EC ares Pee: TIVE COMBI Ae
THE'TEXAS COMPANY = =8=»--._ Rew York 17, W.¥.5 dune. 2, ages

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Reagents! Eahilele 20, Z Mees

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who violates these Loe
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tor "atseenination to" the people interested. - |
a taah thas Remwe Weag wets, «onan
So eae

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. DEALEA
DALLAS exy7s)

Centienens

Co Be Barrett re Eyes star my ae

policy heat B's xr
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of the a .
aes SEEPS -

a“ ‘The Posterior esEaeingents ovet enenatzte of

(b)- ‘The eretteity of & convenient | Course of i erly

Te

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‘te & atnat os
okra weal Balgnwed cto ot Siero cag

e , setting
ationa to the Dealers vith Pasnect to the -orener

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pereenne?: hie therefore offer. te make *-

iCuas- ~ Pure. #33.

STE

FEES.

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10M 108 ‘
_ BDP-HT~PDB-CDE-JVA-J310-TL6
RLO~AAZ-RLM- | i:
REPRS, DEALER TRAINING !
‘ : ‘|
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OL Ale lane -
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Attachzents - ty | O82 Me.
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THE 1EXA8 COMPANY’ Re. ail PS

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: Dalles; Texes, Deceaber 28, 1 9353

OM Tete Be, “Tre « BB

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.

Messre: 3.0. Gemterg ts $ oe .
“ ERR | : : | | .

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Hess
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(2)

en |) Bae
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penne fnthe i

Present ns bette rt Pt

® interest. sh

Seen “a

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feateres lora tien the

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eveilebdle. tienes the

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be eadviset@ of this ‘urged
- ite ias sateen adhe ee

| © sete eter tee ees
| ae Gioploy necarens, ers should

utilise eis
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(9055)

-JAX-476 |

ne

THE TEXAS COMPANY'S TBA PROGRAM |

StTaTEMENT OF Pouicy |

| State Manager’s eS
Zone Manager’s

.. Dealer Service Representatives

Representatives (Dealer Training) .

Saleanien (Resale) | | - 4

?

; Genitlenasin:

‘ For your information and guidance; We quote. bélow
7 Mr..C. B. Barrett’s circular letter +509 o January 2; 1952:
under the above subject :

“Tp order that all concerned may be fully informed, The -.
Texas Company’s “policy with respect to the procedure to

be followed in carrying. out its TBA Program, which policy —

‘has been i in effect for many years, is reiterated below:

1.

_ 80 in order to be competitive, meet the requirements.

When iii the merits of: the Company’ sTBA
Program to Texaco Dealers, the selling personnel ,
“should explain, to the Dealer that even though The

Texas: Company does not handle tires, batteries and
auto supplies, it recognizes the advantages to be

-derived by the Dealer. from the handling of such

merchandise and the necessity-for the Dealer to do

of his customers, ‘and enjoy more Profitable opera-

| tions.

Texaco Dealere should be encouraged to. expand

their business beyond the sale of — prod-

ucts for the reasons. outlihed.

| ( JAX 47 6 continued on next page)

' JAX 476 (continued from preceding page) 2
Respondents’ Exhibit 30A 7

. To facilitate the handling of TBA merchandise by
Texaco Dealers the Company provides adequate dis-
play equpiment-in its Service Stations for the sale
of such items. oe

. The Company recommends certain lines of mer-

' . chandise which are nationally advertised and enjoy

national distribution, just as is true with respect to

Texaco Products.

. Notwithstanding tle fact that the Company recom-
‘mends to its Dealers certain lines of TBA Merchan-
dise, it should be recognized by all concerned that.
the Company has: neither the ‘right. nor desire to
dictate to the Dealer the type of merchandise he ”
should handle or the source from which he should
purchase such merchandise.

. In the interest of the Dealer, any recommendation
with respect to TBA Merchandise made by a Tex- ~
aco representative to a Texaco Dealer should take

into consideration the following factors: |

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(9056)

Jax 477

Resporidents’ Exhibit 30B |

ae : 2852 :

: a y

(a) The healer’ 8 requirements hii on an analy-
sis + the potential market;

(b) ‘The availability of a oniiiubind source of
supply ;

. — (e) The representation of the tire companies pe

ready established in the . Area, and the type of
service that will be available through the whole-
sale supply point; ,

( a) In all dealings, the fact that the aise Dealer
is an independent businessman must be empha-
‘sized and he must be permitted to — as Pac
such. '

If, in exercising his own free choice, of the Seiad -

TBA merchandise he desires to handle, the Dealer

. expresses a preference either for the Goodrich: or

Firestone line, following a ciear cut and straight —
forward presentation of the ‘Texaco TBA Program

as outlined, the Texaco representative should assist '

the Dealer. further by arranging to introduce him
to a sales representative of the supplier chosen: by
the Dealer. It should be recognized at all times
that the negotiations between the Dealer and the |
TBA representative, and any purchase arrange- :
ment resulting therefrom, are matters for their mu-

tual consideration, and the Texaco representative

should not interfere with or attempt to influence.
such negotiations or purchase arrangements in any
way.

(JAX 477 continued on next page) _

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JAX 477 (continued from preceding page)

Respondents’ Exhibit 30B ,

. The Company’s assistance to Texaco Dealers goes
beyond the mere recommendation’ covering the
- Goodrich or Firestone line. In an effort to assist —

Dealers to expand and develop their business, the
Company urges them to keep on hand an adequate
amount of merchandise of the proper type to serve
fully the motorists’ needs. The Firestone or Good-
rich Suggested Basic Stock Assortment and Inven-

tory Guide System is considered to be the simplest ~

method available to assure the maintenance of a
well balanced .stock of fast moving TBA Merchan-
dise. ri, i i

The Texaco selling personzel should therefore of-
fer to make recommendations to the Dealers with

_, respect to the proper \geJection of basic stocks of

TBA Merchandise and fo assist them in the initial

installation of theoInventory Guide System. After

the inventory is properly set up, Texaco personnel

should take no further part in maintaining and
handling of such: inventory except to the extent of: -

taking: orders for merchandise required, as indi-
cated in Item 8. J s

. If the Dealer so desires, The Texas Company’s sell-
ing personnel will further aid him by actually writ- .

ing up the Dealer’s order for Goodrich or Firestone
Merchandise and will personally mail or deliver
such orders tothe Dealer’s regular source of supply.

(9057)

9.

10.

- U1.

»
a JAX 478

| | Respondents’ ‘Exhibit 30C

1 ee as ae,
; \ Bas

The primary purpose of The ‘Texas Company in

sponsoring its TBA Program is to counsel with and

continually: assist Texaco Dealers 8o. that they will

establish and maintain superior service to their

customers and ‘thereby earn greater profits.

Although in the foregoing program reférence is

made to Texaco Dealers, it should be understood

. that every phase of the program outlined is readily ~

adaptable to all TBA programs of Texaco con-
signees and distributors. Equal effort should be
made by the Company’s selling personnel to sell
them on the merits of the program and the benefits
to be derived by adopting it for their own use, and

‘wholeheartedly encouraging’ the Dealers they serve

to adopt’it. : Ps

Definite responsibilities and activities necessary to
the effective adaptation of the Company’s TBA
Program are a part of the regularly assigned duties
of all of The Texas Company’s field personnel who

normally“ contact Dealers, or Consignees, or dis-
tributors. The Company’s selling personnel are ex- ee

pected to begome familiar with the Firestone and

Goodrich Suggested Basie Stock Assortment and

Inventory Guide System and the merchandising of
TBA Products generally. It should be clearly un-
derstood, however, that assistance will] also be ren-
dered by Texaco personnel to all Dealers in setting
up their own Basic Stock Assortment and Inven-

| (JAX 478 continued on next page) } |

JAX 478 ( continued from preceding page)
Respondents’ Exhibit 300 -

. tory Guide System regardless of the brand of mer-
% chandise handled.

It should be further understood ”" all concerned

. that the activities of The Texas Company’s per-
sonnel in carrying out its TBA. Program must be
considered as an addition to the efforts or activities A
of the TBA puppliors’ harem. personnel and not in
lieu thereof.

12. The binieuitinnns of pelipeiliiig the tanlensnidincs of
the Texaco Dealer and his right to exercise his free
and independent judgment with respect to the brand
of TBA Merchandise he will handle, and the quan-
tities he will purchase, cannot be- over-emphasized.
Insofar as The Texas Company is concerned, no
TBA supplier shail be preferred over any other as
to any territory or portion thereof.

“The foregoing covers completely The ‘Texas Com:

pany’s TBA policy of long standing, and it must be adhered
to without deviation. a

_ Yours very truly, ;

3

T. E. Horton i
DBM :rhp —

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ee _ « , Respondents’ Exhibit 31A ae.
ie oa eee hon a ‘
THE TEXAS COMPANY * staan, deereia, Dosonber o3, 1988
. ieee ‘ ' ;
“* QTROULIR LETTER BO, 4
; Seas ie rs)

Botiar dotvige key ived. ef

ae p Paik, me sate cee oe ‘ane- cannes otra | tokio r ’ | soe
_ any change in our policy of long s nate we ta n 7 ipitodves "i ,
Ay tae etn eset ' me:
comnntnas Fisep oF Goode

‘thet
: ” asa supplions
s, Define ‘piv ladon tte responsibilities in
: admintetering the mapresasrese

s

Ge. outline ba duties ith rrengant i ef field | te
> reonne rged e 6. the program : Ys
7 b in the thelde oi : a Ry,
ls. ; ‘ ay Sool

They should see to it that each member of the field irganisation
who sarah contacts as ee consignees and Saeeeneen

(i) Ondesetante that even thou

oy , titles mee . irements 8. ‘his ot | rs
pep aes Sanat apes igs? .
(2) Becomes: fentiiar vith the lines 408 beste watae
policies and promo ing pee-
of. Pirettone oot Sse oa ine luding ir -
ic $

pagina

tock Assortuent and Inventory -'\

—"

_ Jax ‘
Recpendents’ Exhibit 31C
ee ee
5 Nigar rae merge ars
~

Circular etter No, 4. _ -@e@ $8 « ‘ aan ice 31, 1953

~ (3) tiendies notigiot duties pat TET fr ccskien Iv.

IV.° DUT ISS OF TEXADO BALES 1 raweertnenr
| ted beton' are '
are part of EE a

normally contact ¢ is

sts wri the te moxie gies =
- inte rate the Following conor
(a): Phe. desierte requirenents
Fen oF eclerte cpevitis Dos orcas
(b) The avaiiabiis of a porvenient. source
sete ae
Pret by a eek bret de yi. as well -
as he, supp Lier's ability end ssthigee
assis dealer te ne
in Lae - tines 2,

(3)

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Circular Letter See eee “ae. Sk ERT December 51, 1955

(4) In an effort in welp aishenn expand and deve
their business, the Corpany s them te stock an
_ adequate anoun’ of Tia. cae serve fully the
motorists’ needs

physical al-.
af tin toeee a is habitual

” fastanov, cae at ‘dealers should be
advised “x a and to coneider ite installation
use. oe
* (8) Sint ler Lénpeacens eeelatanes: howled be offered in
Ee ae © use gut maintenance of TRA. programs, and
dexlers should be ‘utilize al disphays tat .
in building dis

will attract customers and increase sales
(6) The Compeny's sales personnel should be oesttesenty

the “ale, Texaco personnel should howl’ pereonaiy rs ‘i
8 source of supply.
be.

Sie er: - Phrestons and Goodrich cod earried 67 Texaco personnel
’ etc

(7) at ference is unde csdodien te ‘Gealers,
: it should be understood ofp ppd AL of the
Ss adaptable oenpiaseos
= and diatrituters, Squad ‘ mi¢ be made.

. evmeetia et to prose = tne 3
? — henrbeaig’ eno " aA. a A Ed

ce ef. respec the in 3
deater and vhs righ ary os Bathe pig 4 rth Sei and itepandent apy neg
= respec bandle
Feng mse ne" he iy *purenaoe, pa be. Sn geet. eetae ve 4 Fog .

eo Texas Compa aqneerned eeetieies
over any other ras to “~ —— or or portion si

*

ae

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°

; : December 31, 1953

-

Circular Letter No. kh ‘. -5-

The success of the TBA Program Seu upon bbe
Selling Hetees 5 my des zee de be applied
r) are a
as 2 whofeheartedly in handling progrés as in all other sales
ef forts. x

'. The success rou will attein eunate entirely wpe the
time and effort you into the program and the coop
F, and receive from the rubber company representatives. Tour.

ob will be much eqs eects and your results much more satisfactory

f you work closely the t tire company representatives.

- Yours very truly,
cc"
* JOS-EER

JOS-RNG-DD-JHB-WHOJr-JMS-LiiQ
"© ACCT, PILE : eae ty 8 a ana =

LE Res ae , " @062

me
ene Or
site arf eps 4 fh d

| Atlanta, Georgia, Decendef 3, 1955

te order. wis ‘tha
é reaing so se ‘organ on,

pes tioulenty

youre
outline -the es
personnel in this .
the

in -reeent
and

4 “tt ” ie z
: be
gous pretence mtg ye
Cis Seereeee
detailed ins tructions as to te Bed
progras. . ‘ ' ae ag ‘gt:

rum a fi sinene aie
prospect Ps | oo Oe ,
ttentionr it deserves. ae

—— give a give it the othe i

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er rege
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Vet Set 26 eH Grn Tak Peep
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biagdn geo se.
plained to the deater thst this type of

t ier | hie to bax *¢ -
physical inst Guides the

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| | Pad | THE TEXAS COMPANY =
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JAX 513

1 —— a us

THe TEXAS COMPANY

Mr, John B. Roessner
Meh & dian
Indianapo is, “Ind. ;

Dear Sirs
Attached heeste te

ext disosunt you have os
Sales Agreement pover’ns

Thies sum ~ Sete
aoe a
ahee your aes tages te
Socisens daze ont sae ;
peseioie aly ;
ho ‘sdétiion to 1 r "

yeep lubriseti ang eeleay es mageost ei

eer apportunities for i aed egrnings in the sele of tires,
R ané su fis accesso + If you are not alresdy taking
i, *4Y eof © oppo .} ‘perhaps you shoulé give con-

siderstion to deing £0. : today has learned te go

to his service station for S14 bis motoring oy We feel thet -

The Texe czseo Nepresentetivg 12 aren will be ghed to
eoist you in the marketing gh gue ae se. ©
pee, 28 you know, to selet prand of TBA moro se whieh
you may siect end our only Te tha
meorenendise a! @ profit te yop 2B
péve stcceseful in every wy. -

Eig sat shone

‘Piease dp not hesitate to Gat on we af there is eny wsy
ham 20 RB Te OF hae: “A

" pegpe pa very traty, :

} Division Wenger
if

“from. tire trouble

nes VE ee -levan ot today's trnpine pede

Ss
Te sales

‘és

ye
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’
wae

- Suféty-Promium nylon

" Satety- Premiuns my hom. These
pola tires that bring you the extra sitety,
aod Rote se ee pew Couper “}-D”"

om eh Fee Os ngage oe So

with 3-Dimensionel construction
are. even guaranteed against accidental
toad hazard damage.

wonderful: eee wuperléiiew of happier
and safer driving is a3 near ax your Cooper
dealer. See him today for special initroluctory

A

pices oe new Satety-Premium nylons,

OP apse
a

ae

.

Sa! 2s _ " : rene s = ‘ " “s : '
2 0 | | & Fo. ait WR Ties
\ ‘§ Acar ft a i 35 i q ’ 4 Py

a nylon | ee
ee " ; ©. : ‘ . Le ry : : 2% ere
i 1 oe are even guaranteed ape: accidental . a= . oe
oy ae Abe haphaeho de gets adyou road hazard damage... : rilbex eae iy Reh
e 2 ed 8 sc assurance for the anormal cae
; 2 5 tidal ABS OL yaiie cas mhen sud tide on fh weiideetol nie. expetianice of happier +
he a Saletan aan The 30d Se ing ge yur Coe ee & :
a ¥ for introduc :
Es Sot Bed ym He ea. Slcey prices om new Sulety-P a
‘ % ‘ ¢ ERS SRS Bio gence ER . ee _tey Mew fer Delters.t fons - 3 ‘ y
St yak las ‘agulie the, nightmate fs wsiden ] ma Goud f a : ’ oe
Bridal i Aas rout er poacions. Newer again the worry : : ‘ .
re fly roadside tire changing, a, the % yi .
ee ‘peed fr “pare” to ge you there there. No «ery '. ;
| ett Bap poche lind : =
p sDeccsge tay ove Loong With, . |
Premium : : 1
i wy |
‘ ‘ |
P b., |
re plve tot. ond recappeble casing fe
“¢.70-15 Bleck wall tube type

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JAX. 515

ng Ald Botteries—Retoit—{
i Syohe _ | 08 8 empusrotas, sarspere

tf To Bor THEM §
STRIBUTORS 4%

oe “ME twos 2-9958 |

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4

749¢EWash.-FL etwd 70801) +

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4 Pr FERGUSON'S SHELL iy Se

. | 02 SMeridion-ST ate 4-7599 .

t sesy~ ’ .
re Service, :

Be p---4-- ME ros 5-176

at -

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|", seorwoe ation
ES conten ba

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‘\ annual directors

Rrexswonal diktricta, with thou-
sands of members,
- itoh Puleham of Fort Worth
Was elected president Of the asso-
ciation at the annual ‘tin,
her officers: cheeted werd: Rey
4., Schweers, Sar \Atitenio, first
Siee president; Raymond” Raker,
Rrownwomd, second vice president,
aml Howard F. Rarjore. frrown-
Wernd, neetetary -treasteer.

Alxa eletted® were’ 21 directors,

one from cach congressional dia- |

triet where the asceiation has
membership and six directors at
Jarge. The bylaws provide that un-
til the organization is established
in each congressional dictrict, .di-
rectorn st large shall be chosen
from the county of the \home of-
fier, but-as it is establizhed in a
Rew congressional district one di-.
rector at® large shall resin and
hia place be filled by a director
from the new district.
Directors elected were: Bob Ka-

Opening Day Prizes .

soc eoaepenbicl tice detente
give away uring ¢t

grat opening ef Jay and. Jim's
“ws” Service Satiogn im thi« areca
en Kiute Gi had to be caneclicd

outict's
Shes eres

ULYSSES, Kan, — Virgil Deal,
owner of the Deal Service Station
here, has sok) his business to the
Smith-raig Motors. firm of Liber-
al, Kan. The new ovners have
placed Chet HeckensHith in
charge an manager of the local
Per bi Bh gale com or

ne ‘ezaca. products, a %
fers serviee and parts for cars,

ae ee ee

vane ee CAT

Units in Over 100 Towns

\ “PROWNWOOD, Texas -- Since. it received its charter
me Aupist 28, 1919, with 52 Brown County charter mem--:
he Texas Service Station Association has grown to
organization with
‘and: cities, the association stated: following its

Establishes | :

Jewul units in more than

ee _—. —_-- oo

ton; ©. M. Branyon, Austin; Ron-
bld ue. Wace; Dick Knight,
Fort Wortt: Rob Biges, Wichita
Fallx; Royal Bates, Alice; H. O.
Wilsdn, San Benito; W. G. Keeler,
Midland; ill Stockton, Abilene;
Lloyd Kuntz, Pampa; Glen Woody
Lubberk; Roy Schweers, San An-
tonio, and -(hlis (ox, Brady.

all from

” Directors
. elected were: ,

York, W. R. Curbo, Guy .K vler,

E. Q. Petrass; FE. W. Vardman, and

at - large,

‘Petroleum Corp,, has_been elected

aieer,

Eoward F. Marlowe. - es

THE GASOLINE RETAILER

,

i

eskbr Elested

noah Dy aile }’
Veal Colca
‘LOS ANGELES — Robert BE.
Minckler, president of General

to his second term @2 president
of the Western Oil and .Gan Ar-
seciation, : a
J. L, Aubert, president’ of the,
Bankline Oil Co., was elected first
vice prysident by the hoard and
Charlies -§. Jones, president of
Richfield Oil Corp... was elected
Recond vice president, 1. K, Whit-
tier, vice president of the Relridge
Oil Ca:, was re-elected treasurer
and John M..Pcirce was re-¢
yice president and general man-

Thirty-one incumbent members
of the hoard were re-clected ‘and
Lowell Stanley, chairman ‘of the
hoard of directors, of the Jergins
OW Ca. Long Rerch, was ‘elected
to reqlace the late C.-M. Cotton. *

Mechenic'Buys Business
MOUNT VERNON, Me. +
Gray's Service Station in this arca
has been taken over from Elmo
Gray by Curtis Jackson. Until his
purchase off obil
Feeuies le. for Mr Gray.
nie. 7 b
wth ggg the station has heen
changed to Jackson's 146 Service.

Pay Toilct Locks
SERVICE STATION
REST ROOMS ——

L. Create revenue that wit help defray

wupenses.of maintaining rest
tom conditions, . B
atmost

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> .

Se

~*~
Lah
et ct \

Qf eveeeinnatnansal 7% ee,
ttt) Taare a
te EEEEOS!

rt it : UREHLAEEE: omic eaea || Kr Co Sa Ne Ge oe or) t oe
Pa CS fe: rit aR set Laer oe , t *, gags “ of; oe ts, e. A . “iG ae $ vf \e
ie GOSte stcccitte tr ti iin iy” a SESE SIS & ce reset, (ECS . a) i ae NS EZ. fs &
ATM RTs fit ae re oS eee MS | 2 oe i
: = ha ene rites wa: uf 2:3
>" abil aay-44r rie ‘ TH =e rel Ts
Spree AWuliilad Teer 2 7
; © 455; NS Se ae nae Ta tes

7? Be eS, Ms iets if Atk ATDCME

pean {Nana
Mtinsece

aly ers
eet. a mmrse ret PSS
ee i aS ENC A ie
ieee Ty ees BIS O07 Lass

ye =

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age
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aa 8 }
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ORI

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PL 4 St SSE x 9
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-
:

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ree
*

ee

)

z.

eT eee

SAK 801 fig ie

_«

i Testimony that dealer attended Texaco ero,

dogtes meeting. - —

oT “Teetineay that compisining witness 01d to

_-, dealer, 22 De ;

———— : | e : e i. = wd .
wry? .- Test inony that dealer displayed non-

a - sponsored TRA, :

ge = Test inony that dealer understood ot The: Terns

| , Company TMA policy... Mer ee oa

; \
r t 2 A va

° m2

With respect to photogtaphs in evidence qn

indicates page-on which respondent's exhibit identifies oe

and "A" indicates page on which Feepondent exit |
cdnitted, : et uly eye

a 3 % ( SEDEMLARRADE COMMISSION
7 _ DOCKET alo SAS IT Exmat #0, TPG

. A . » .
f* . 4 f tN
. . Ld ~ ‘

”

ity

2X Gs Lat
dicots

° a 6"
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— 8 = >
at ‘ FA a a ve ; a :
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ud .
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; _ Respondents’ Exhibit 79D
9. Kenneth Heth 3800 West. Davis TR 362% (P)
Dallas, Texas “TR 3626 | 1D)
, TR 3631 M
10. Charles W. Moore 1623 Chase Street © TR 3643-4 = (P
as, Texes : TR 3646-7 D).
Se TR 3652 M pe
1l. Orville L. Jemigah 800 South oieiy. TR 3657-8 (2) , at
we lee ccvsnruis Texas _ TR
‘ »
: :
: .
: . .

RB. Le Greer °)

Doug Lee

_ Carlan & Johnson

C. A. Hobbs

Sem Hill

c

C. T. Braly

-D..Me Byers
d. C.- Warwick

& =F b £25 ‘eis , “

e ‘yet | an , ie
4022 Live Oak Bk % (27).
Dallas, Texas oe
-2501 Canton RX 7% (27) ©
Dellas, Texas oe %
| Lake June AX 7h (27)
2107 8.. Harwood RL, % (27)
as
sene'as 21) i A
Milit RX 7, (27)
Baiies. Texas rs 7
N. Haskell pee Bac
las, Texas RX 7% (26)
8. Grand RX 7% (26) .
las, Texas. ‘.
1901 Forest RX 7%. (28).
belies. Texas . aire =
6617 Hillcrest RX 7h (26)
Dallas, Texas: = ater
1819 8, Beckley RX 7, (28) _
Dallas, Texas Bye
6302 Denton Drive § RX 7% (30)
Dallas, Texas ae
; 7 Singleton ‘RX 7h (36) -
Ds Bigs te ,
900. E.- Jefferson RX 7h (34)
Dallas, Texas | vasa
W. Davis . RX 74 (34)
2 Texye

1636 N. Industrial - RE 7% (36)
Dellas, Texas : z

FEDERAL TRADE COMMESIUN | -
DOCKET UO gf a cxiiass i,

SF

.
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° 5 :
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: : ; : . $i: = A
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3 Sy! . ‘
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R ny J f es : x Ss ret sae.
VEPOETRAL IOC. EC ARTEL cRNT pees Pee

eoaTty

9

plowetise

SS

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wt
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.

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" om 3 . “*
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ilk labial dacstaimenibinhinengstanentiiysenaiaaiades ts

-¢
a
a a eal K
ri :
e ‘
«
. i . :

PEST SR eae aA
Respondents’ Exhibit’ 208 eee

nae +4

eae “OMAHA MILEAGE TABLE:

: “the approximate mileage from Omaha to: ‘the ie
locations af the United States, Sint cones: Ta
rere ee -
LOCATION MyuEs Locariom. Mis 2
Akron, Ohio «eee 830 Miami, Fla,,.. .::.. 1686 a
Albany, N. ¥. - ...1285. .. Milwaule vee 505
: Albuquerque, pitt « Mpls.-St. —_
ON, Mex... ess. 885 «© | Minn... eeeeee "
_Ashevillé, N; C, . ,.1055. \ Montreal, ‘Que. feta
. _* .- Atlanta, Ga. ...... 1025 ~~ , Nashville, Tenn. «. : a
oy Gg anime City) N. J. 1265 :\ New Haven, Conn. ( : aes
2 Za Pe aa New Orleans, La. Ninth: a a: baa
oe , jaltimore, matey New: York, N; at ion :
‘oa SBingmaenton N.¥, "1100. * ‘Norfolk, Va. -. +1820 - > ee
«Birmingham, Ala, .. 935 “North Platte, Web. © 988 SR Le
* Ge pplamarck, Dak, .. 608 Obia, Clty, Okie... 0
ee Idaho . +6 M1315 Ottawa, Ont, ah ee eg
5 Mass, oe ae “ Peoria, Tih...) - : : oa
BE pp ae 995 Philadelphia, Pa, 1218
: i) , ‘Phoenix,. Ariz. ...
_ @ . Plerre, § Dak. 2 408. .
. fA :!, Pittsburgh, Pa, .:.+°920
ee '» 1450 |
gees . Raleigh, i ats ‘1345. ?
oe | Rapid City, 8. Dak. * 630: ,
Sy-Richmond, Va. “: “J
Mat mgr rae ya fore

. ‘ oe : ‘
: 4 a \ s : Rae |
. a
| : , \ ! :
‘ } » ©\ , ° ‘Bs
- . \ s iF 4 x
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. ©, “
| 2
as 4 \s ; |
2g BINF.2 SE ,
: :
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= 7 2 ~
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a, : ; ;
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. . z
| le ae
¢- Es :
Pata an BS
2 “3 dies 9 3 ; 3
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i $43}: F iy fit y 5 ; :
Sie ‘ is ee ' ;
. 3 ’ “
. : ., ; .
a 2
_ bd
a

“#994260 sold other, than a and Goodrich TBA (TR 1343 ~bby) «
‘ g : oft pot ak Ee
$. Cecil Baird © -° 293% West Broadway
Viseoen tics. 6" ann eae se
6. ‘Tony Bonacet ‘16th & Webster. nm m ereu By
ha Herne Sc , . Omaha, Nebraska ™ 2506-7-10
Ve. ‘Ernest A. Kohler Sth.and Lake 4 m 15ib-15. (3)
128 53 , Nebraska = :
@.. Ray and ‘Dick Swanson got 8 Rave Pratt.) TR 1512-15" : (3)
a Be hows “30th & Dear Park . a 1237-38 (8), ;
we hase oe ent be, Hebraska . : ae i
- es Ree | "99d 8Q °° mm azzerss qs)
Rha) Linton & Riggs _ | Omaha, Nebraska ie os = (a.

“dilmer Creseman |

Bellevus, Nebraska —

**Stan's Texaco 13th & Williems _
. puis ie |" Omaha, Nebraska |
' $¢4leger Texaco : - 1540 Moreh Saddle Creek .

Beaver ‘Texaco doe Ralston, Nebraska ES ae et
. - = Bes . ; J

“*hleo” sold other then Vixinoans: and Goodrich ‘TBA (ta 1408).
*$hs0 sold ‘other than Firestone and Goodrich TBA (TR 11956-1204).

FEDERAL G2... Cas, si idig
ea tg

7 is : ' , 2 2 , pie . a ot Dp
DN Bn gees SE SC eee a foe:

*

*Identifi¢d FORM LETTER "re et TR 2411-12,

“Thomas L. Houlton

Leon Pangan

. i we ;
Ho F. Smiley.

4

Darrel .L. Whitney

Charles: Cox

| “Fred Tex.

2

C

Edward P; Gauss a,

7
Eckberg & Tt |

ter R,

Gaur

*

ed Carroll

Sessek Bros.

a

J

arley J. ‘Fischer

ohn -L. Crookham

Ed Gotdap’

%

” blest & Dod
‘Omaha, Nebraska

Et f Miicary
(ela
Omaha, Nebraska.

Ae

- 70th & Dodge

Omehe , Nebraska

L
Si...

Goth 2 ‘Cent

“75th and ‘Pecirie

Omaha, Nebraska

| 6let & Mildtary
_ Omaha, Nebraska

Valley, Nebraska.

" 86th & Dodge’ ‘;
Nebraska \ ?

Omaha,

72nd & Blondo
Omaha, Nebraska .

24th and G-
Omaha

Main & Pearl

Council Bluffs p Towa

*

¢

a?

‘ ERO

TR 135 fia
ae 2 g
TR: TR Usg2-48 sl

tae es. B

FR 1358-1972 Beeb
OB 18)
“TR in. ae (
must we
Be 1197 Bs:
a "age
ra 1300-90 “= (9).

mm 1396-7 (i) eee

t™! 198-9
TR 1399-1400"
and |

“Th aLOp aid : (3)

mazes’ (5)

* TR 1431 (3)

5 pee
“tay wd a
ee. SEy

Se . ‘eres
TA. DARREN, oct ES,

‘

ts

F peg

ee

“bah Gh

*
Oat aad

;

G

Sa ik ANT ie
: vind heal §
; oy a8 et

a

ft

ei tWe gee

vi. we
* 2.

73 eae | bay

a 5 pm a Se OAT | BL 8, ALE 7 2s a
= 6 ALLARD a aS
iil atl FOUL A SPM Ne

“w Es

t
}
OH WOOO oo SRL
3% ph a eo ~— ua ‘
eo Ww KB

‘ i

5 4€ Die

— i rome ae a 3

Fgh, Sy gh 704 Toh wat wet ee
nme ges *

2

wees Tt Kan
a 4g) ¢
bed

. —s ; ork

B>, y P. Ae fal A ps tt aS mf a”

_ . Tw 1 7 am a6 “es “ae
7 ray ects vo em we ne “3

tm “o> 1s 4 ( ware i Pack tem Bi

mit ee
ane

(mongpe oo 8 ewe,

S ser f \ ga ts
Ae eet 4 aa 3 ~ " as
wien "G3 Wa =) a Soe a
»*

iow ar 4
OD «

et Vode

4 me pe
Iai ,

cee.

a6
ag

Prva: @

PM

ager oe re a an 6

1A 5

a! Be Oe 7 an 4. var
nt ft ery é 2
Se ody . |
or? | J. oe
* RE m0 er or # ~
ore i abi ay

tigen 5a jo

eee: ei

sreng cel

ee

Omg.

}
Bf

t.

Bae

ag ae Testimony that dieher attended Texaco

e . ee eee ap ;,
7 dealer mesting. | a aad ee ;

git io ‘Testimony that complaining witness sold Hig

to dester, Se i
. ae & © ie lab £
1p, - Testimony that dealer displayednon- tits:
éponsored TBA. ad | :

- * 3 ; a 5 _) ae : “+

tpi Bee Pe ae Testimony that dealer under stood The Texas

"6

- Company TBA policy..- . z
ba ‘
iat: (ate w7 is nit ties 4
with respect. to photographs ii ovieitae i
indicates | page on which respondent's exhibit identified and :

"A" indicates page on which respondent's exhibit admitted,

- 2

By

Pub SAL TRADE COMMISSION
bocet eastern! Lua wa,
é ie

yet se ee ir AP

é i 14a ae inet peor arid
4 Vas 479 bs a ; P33 thei Ms j 4
i ey Ope, ‘dia acd } f , f
ai Ute eid Se asd : ; ad Ace
oe LS * eg ate

% x ae \ £ 4 é ae : i uf ’ ;
> . a , “f ; i oy: e .

1.-

2.
e

_ Andrew Quabar

Edward H, Russkowski

‘Charles D. Curletti |

Albert Feller

Bernard Kolon ‘
Vewhinney

Peterson Service Station
io Peting be

Bob Sterns Service Station

,
o
,
7

: ibe a

Chicago, 95
5550 North hi:
ei Asian -

J

ago, qt

i se mp Siren

70th w decked eo
ar ’ T1linois “

he doviig fast

9500 ‘Yates
Chicago, Illinois

'. 92 Green °
Winnetka Hainote

*Also sold other than Pirestorie and Goodrich rea ("2 766),

repent revit osetia les EZ a)
OOLKET a patents takai ey G

a2 VG * 2
te 1K, $

a

é

Joseph Hlovak, Ji,
12., Jébn Hence. |
: 13." Sohn Maes

Me

19, - Garfierd Texaco

10, ward Manger. -

Besse lice + Bits

; ; ot Starts) wy ; hast see, rs48 eas BS 4 i
RARBG

. : 6, ¢

| ay. Peete Texaco,
he, dota Senge
25, Howard Mecher

Pa ‘ ;
- o-* - ’ ri
- * ’

Betpertinlg.émae. ©. mes | 18)

ite a Se ay 1 LIMBA EB. fe p
we ; oe , | 4 Pea: oF if °
Geen” ro eon te CF a

- 4 * bel y - ’ ; Oy 4 : ,
mi Sede Lilet cka . J Pr sbseseveess “ban tn, 4 vA EON ay
eens nab WAS EET oma 5a, A/S

dae

aA pose hnm dr it-2
: if Re NE i Wey AS-D Tis)

Harold Gervais &
Bernard Hoekstra
(Rarney & Marelde's)

John Benson

Bai) npr

Gerald Gariton

% dines. Debulekt

Benjemin Douglas

Charles Gott —

Leon Sider

wanna ae :

4 eorge M. Neseinger

‘Harold Peuts

Thomas Stonier

Asbury-Oakton Texaco
— ° a
: =
. ¥ .
: ti .
©
‘ ‘
7 . =
,
: ¥ .
¢ ‘ >
. 1" .
. ~y - °
“> r
.
* . a ? ®
.
.
-
. ‘
Ps ’
: . @ -. Siw .
. a :
. °
. +
~ >
: °
°
. ‘ .
[9] a ‘ -
Os - 2 =
. * \ ° ,
’ é .
. °
. Pe ¢ ,
>
ag . >
° ) . .
. 3 . Ss i 4 ° . A ~
© . . .

$b.

—

-Schon's Texaco

60> Bruno’s Texaco

‘a

Newbauer's Texaco

-~
a
=
t
ee
*
F *
o
s
‘

‘79th & Yates

Chicago, Tiiinots

Germak &
(same as

& Loonie
game as #2)

ba

£2.

on:

. CEX So

pt tS me ee -

bi d :

(ra 2764 Sta)

(Ex YOA-¢

(mR 27060 ~—C (A)
(Ea ge Shoei a.
Ctr 2766 acid :

ri We Ges
Peprn UT os

Number of Accounts "(12,658 ~ 14,116 ‘a 17,108 7 me
# Accounts to Total 0.118, bise8 6h a8 0%
Total Gasoline Yoluse i visas sees 100.008 ri

§ issecs to Total 64.086 car” 6.566 15.98% ous

ta.esg)

(es :
“ao

tos) Ne

Sponsored TBA:t0 Total | 70.75% 79.608 8.056 “39.998 20.408 16096)

fouras Data: CX-119 for number of dealers.
- (%e812 for gasoline yolune,
OX-213 for TBA purchases,

4 ed

bhects TALIS

Seoe Se =

» &
Wears S a.

a

“4

a ‘ a _« 4 3 Ee,
: : ° ee cA ted
taX ies ee
Respondents Kabibit 53 ee
° Fy" +z
- wad POOP te ‘ S »!
e. e a 4 baa4 ; Z, fs ‘pitt Z ee 4

se :
: ‘en; One ig “apse ee «. if ft df :

| OL1 company distributor and service station seeeunig. are certled on The 8.P.Gocésich
Company Factory books, Zone books, B.P,Goocr books and independent BF.
Goodrich dealer books, Summaries of acc carried by B.F,Goodrich Store and oe
independent B,P,Qoocrich dealers ar Akron show the totel tire aad tube 4
business without detail as to type, 1.¢., passencet or nom-pessenger, On the other
’ hand, copies of the individual 6 to distributors and service stations carried
. on BFGoodrich Bectory and Zone books are sent to /.kron-Sales Accounting vg ing eae
Tues iavehees to: teyyunsies 50's edaeeiy munbes. Se Bipes & Senmnemeer abe ‘the
figures below represent en analysis of this businesses. ¢ } :
Total Tire and Tire & Tube Size Passenger | Pisecader Tises
> © fue Sales Through Sales Recorded Cn. of Tires Inch,
AML BPG Outlets Zone & Factory Dooks ‘Serple tele. ss
i ¢ Ora *. , .
Year 1954 © $11,535,527 «$7,696,851 | 6% «=«$5,545,255° 1%
1935 13,972,793 8,733,912 63- 6,309,018 72
‘ 1956 14,383,409 xy = 8,333,831 ‘38 4,002,576 ° 72
1987 (14,467,510 - 7,083,219 49 © $4,437,473 73
f ‘ ¢ | I.
Year 1954 $8,328,882. = «$4,142,823' | «= -78% «$2,953,500 - 718 *
1935 6,413,832 . 5,144,167 80 3 ,729 7
1986 - $941,274 fh 61S, 157 79 «= *3,263,552 wm .
19s? 5,643,348 4,409,586 73 4,177,326 . 2
MiP sreneie er es Mu, Bleées
» tm, o M
J Xai Sign . - - ; :
. ">
¢ ‘
a | °
. fr o
,.
* 2 ‘ j” 4
. .
+. e 4 ° ;
. é
t ' ©
7 ,
¥ ’ . a
, f , ! A h ‘.
° 5 >
. Uy ,
ing 2 *, . 7
° ’ 4
= ’
*
i e
° ‘ o ‘ «
e 1
r ‘ / . ;
/
p °
‘ *
; ’
.
s °
4 x
4 y P
4 ~
,
. ‘ ° newer °
‘ ' f
‘ ; [> DM, : f
»
f 0
> ? t
i .
4
*
* . .
«
. a ‘ . ¢ 4 4
at . . 2 . :
‘ } ¥
y °
9 .
‘ °
‘
° . ”
: .
i Ps , ° o
; ’
‘ ° °
a 4 “
- ‘ .
; ‘
rs 7 5 sf -
‘,
°
k .
‘
, > y
j J
. .
se -
7” }
. , “ ’ :
*
, ‘
fr.
, .
. ° °
* 4 nd
2 |
»* 7 ‘
; ia ,
“AI . ° ‘
‘
ad ‘ . ,
.
’ ”
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cLlre ;
A "4
; ° oe
; °
t
i j SLORUuUF mH a |
f
- é p J
* . ~
. « . a . 7 :
*
, . ’ '
. e y,
, é . s* ‘A

o .

“6 16.6

~ TBA sales for 1952-1968 shown in Exhibits CX114 and Oxi15,
thy sor years, Goodrion Sete from CX138 s04-Firestone-datn- fron

~ Piret até deflating total iavelved breaking down -

P t doi TBA inte the fol ag categories: tires and

} tubes, batteries, 011 other accosscrios, These three categories were
ted by appropria

te ts (nee Table 11 for ties
iques and data) of yong Yon Bow «ery age

index, Aatuwl date for tires and available ter
+ tor batteries ba ee ae + paeksonenen
Prior te + Sales of batterios
the average of og ~~
' per
‘A8 the reaidual obtai
f tetel THA. e*

. ‘eyibeteaes deducting ts

deta for (i) tivee tan tates fertes, ond (3) oshee
4 > ia ‘
-& geceusecion, — me ' ig? 2 ¢

tom “tee ot eee Sas oe ae

a ob palit ces 8

—i22_.. 4248-100 =~ =100—- = GO. 3048-100
‘43967 4 86.5 . 98.3
: 101.8 100.0 163.9 100.0 ~ 303,4 100.0
1949 ‘ " 8 108, 201.3 : 0
1980 113¢6 122 8 = 108.0 « 303.8.
1061 . e 108. 8 106, 4 ry 115, & J
19653 129.8 137.6 |: 110.0 106.9 « 00.8
1963 0 107.8 104.9 4.0 ° 3,
SJ 1984: - 430.6 128.3 - 04.3 101.3 4s He. oi
> = 44, # *. i y 104.6 ‘203.7 \ “137.0 ’ i Eten Se

v ovens of Labor Biatietics index ef wholesale prises ef tires ana
bes

tu prepared on a base 1947-400 499100, published ia vet i
BAS RSA ie.

. ‘ 2
sc BLS index of whelesale prices of sutonotive batteries presaved «a ~
Seen - a yo Retest BLS Pr:

a besteate Se
ative -
PSive Precua
conver, ; y

~
*-

“
. | |
.
; a .
.
| i
.
°
‘ | | :
4
* :
: .
,) 3 |
N 3 :
' 4
is ef
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cnant x

INFLATION 1S MAJOR FACTOR. BEHIND
, IN DOLLAR VOLUME OF COMBINED: a:
GOODRICH TBA SALES TO TENA ACO STATIONS be CisTmeutons~

iy)

®

a .
s :
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Be TIS CeO

TEXACO GASOLINE SALES & PASSENGER CAR
@ USE INCREASED MORE RAPIDLY THAN!
* FIRESTONE @ GOODRICH TBA SALES (DEFLATED) TO © ee
te TEXACO STATIONS a DISTRIBUTORS x ee
‘a PARE T5: ee

( , 5 ‘ a, ; ‘ ‘

ve

JAX 615

¥.

Krk

FEDERAL TRADE. COMMISSION

DOCHET Koff Comgat uct «3

a

4

, aed

COMPUTATION OF TRA SALES, f PER 1,000 GALLOMS oF.
_ GASOLINE. BOLD BY GASOLINE echnaE EEE GR, ere enc, 1956-1956.
. 2 et all 7

Annus) Salcs of Cascline Servi
Estimates Adjusted to Census of
(enounts in thousands, of dollars)

oT trod yer

JAX a6 wee

- (23,740,000

; 106.554

106.554,

ca

Sources: .

1. - United Statés

Census of Business: 195k,

Table 1A, age 1-5 (U. 8.
tashisgtst: 1957) :

2. Annual sales wore derived by multiplying the
3

higher than the actual sales

represent estimates
‘sistent with the ac

the

‘
iy

Consus of Business for: the

Department

adjusted by figures
of gnsoline se
tual figures as
year 1954," :

’

im colume 3.. The date in
rvice station sales on @ basis

reported

ae

ng the monthly
(in Business Sta setice, 1957. “biennial edition, A
Survey n ss, United States Departaent.
U. 8. Government Printing Office, Washington: 1957
3+ + Fox the your 1956 the Depar

: °
{-

a
Goverment ng OST Ss

4

at
P

. Tey i. ara

%

cOne is

On @ comparable basis by — .

" FEDMRAL TRABE COMMISSION 3

bocner wad SE ene nn, PCA
(iN tHe Mabren wee Sorrrcde Co
WITRESS "£9 sercpae

DATE /49/if
REPORTING CO,

me]

«~

ly

pecan

. Zs
fore,

soon oe

ees

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, bere
.

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3 ‘ z : ‘ |
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Sources: -

‘ee
Respondents’ Exhibit 86B

‘
= ' +.

, . ‘ Pie : Px

” oss

“~

“COMPUTATION OF TBA BALES AT STATION cost, PER 1,600 GALLONS Or
GASOLINE GOLD BY GASOLINE SERVICE STATIONS, UNITED’ STATES, 1954-1956

é . Table 2 . -
Average Retail Price per Gallon of Autonctive Gasoline at Gascline |.
Service Stations,

Regular Grade Casoline © _ Premium Grade Gasoline
po r - ‘ Sy oan

ve Total % Total : : . j
Year = Priced ‘Gallonage® weight} - Priceé Gallonage? weight® | Prices —,
bei (cor. 2); (Col, ‘2) {C08 3) (con. &) (Col. 5) (Cor. 6) ((Col..7)
1 ¥ - G8 a.00. 6, eee
a 68.6 188° +e ce 1.000 |
1956 e997 @.1. . 2.135 03297 : sae

1. Consist of simple averages of first-of-month prices
+ 5. cities and include gascline taxes tn order to

o

published by American Petroleum Tas > Pe
_ from Nati Petrolewn News Factbook (A McGrav-Hill Publication) ‘
Mid-May 1957-56, page 167. The same” prites, but- exclusive of taxes, are
published in Business Statistics 1957 Biennial Edition, A Supplement to -
the Burvey of Current Batiasess U. 8. Department of Comerce, Be lth. - /

2. Data in Table 2A, Col. 3, subtracted frq.100, Spies gy ; ey

3- Weight used inc ing the weighted average price is based on & weight of:

' (1.000 for premium line. Computed by Gividing the per cent’of total
-@allonage for Fegular -gnsoline by the Md ape per cent for presiiue

" @soline. Thus, for 1954, 68.8 divided by 31.2 » 205,

4, Based on information for price differentials. between regular and premiue |

. grades of Gasoline obtained through’ 4 Y sh :

5. Weighted avernge price for @l1 gasoline sold by gasoline service stations.

Computed by multiplying the price for’ grade by the corre “a
isl ey tor eee at cera ye pe
we e Thus or . We ‘ P. Ws 8 s
$607, divided by 3.205 (2.205 plus 1) # 60.2996, | ;
2 NS, bone OM 4 :
‘ ; RADE cousissiOl Phe
FEDERAL 5 Sp | Lae soe deoy ee
: " * goezét rerss.-% ee z z _
as ° i 5 OAR: rane

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; bd 3 2 - c
2 m # 4 {
»
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.- - $
: : =
: 3 “3 Cd
: ¢
.

°

FEDERAL TRADE Coutssioy caret
pocker 12.6749. s+ § excig ca SEL?

‘

= Rah angte Ne , SOB

)

?

ce

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rj
y\ 7 Pris i epe o
p an . - s
C OF TBA GALES, AT STATION COST, PER 1,000 GALLONS CF
OMSL obOMD B GASOLINE KERVICE STATIONS, ‘UNITED BTATES, 1954-1996
‘ al f ; g Tadle & ss
. a om _ / . red . 2
Average hutomotive Cescline Oallouge of Cascline Service Stations
; i

stat’ 6 for 1954--an increase of 2,100 stations. Aseuiing the

to be constant, it vould mean 6 net efdition ot the rate _ aaa

ee , it we
"oS JO stations ; thus making the nusber cf stations 350
* | higher 10 1955 thea toe dctat Ming the susber. for
195% and by increment cf 350 statices for + Seealso ee
Rows Fact¥ock, (a NcGrev-Hili Publécation), 2
og Be = Rae es ing 182,090 stations for 1955 and
P or »-? . ; ‘
3. Data in Colima 1 divided by date in Column 2, multiplied
1,000 (since figures in Col. 1 are of gelicas).
| FEDERAL TRADE COMMISSION, ;
> DOerET WO i L.-T ExT ust >
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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386413_0015%3A05. Public record. Not legal advice.
