# Petition for Writ of Certiorari — Hill v. Gateway 2000, Inc.

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition for Writ of Certiorari
- **Published:** January 1, 1997
- **Citation:** 522 U.S. 808

## Text

{ 961760 MAY 5 1997

FFICE OF THE CLERK
No. °

IN THE

Supreme Court of the United States

OCTOBER TERM, 1996

RICH HILL and ENZA HILL,
Petitioners,

GATEWAY 2000, INC. and DAVID PRAIS,
Respondents.

On Petition for Writ of Certiorari to the United
States Court of Appeals for the Seventh Circuit

PETITION FOR WRIT OF CERTIORARI
OF RICH HILL AND ENZA HILL

DANIEL A. EDELMAN
Counsel of Record
CATHLEEN M. CoMBS
JAMES O. LATTURNER
135 South LaSalle Street
Suite 2040
Chicago, Illinois 60603
(312) 739-4200

Attorneys for Petitioners

EDELMAN & COMBS
Of Counsel

Midwest Law Printing Co., Chicago 60610, (312) 321-0220

i
QUESTIONS PRESENTED FOR REVIEW

Did the Court of Appeals improperly ignore state law
of contract formation when it determined that an
arbitration clause unilaterally imposed by the vendor
and buried within hundreds of pages of important
documents shipped along with goods purchased by a
consumer, without any other notice to the consumer,
was part of the written agreement for purchase of
those goods absent explicit agreement to arbitrate by
the consumer?

Must a court enforce an arbitration clause that acts
to prevent any effective redress for misrepresenta-
tions made by the party proposing arbitration and
that is therefore both an integral part of the scheme
to defraud via the misrepresentations and itself
fraudulently induced?

il

TABLE OF CONTENTS

PAGE
QUESTIONS PRESENTED FOR REVIEW .... i
TABLE OF AUTHORITIES ................. iii
PREVIOUS OPINIONS ............00.e00ee0- 1
STATEMENT OF JURISDICTION ........... ]
STATUTES AND REGULATIONS
SEED cbs scones oso baw canes sea aeeea ]
STATEMENT OF THE CASE ............... 2
PE bo a3 k4-0 oa 55 dhe de kuaeeuee eee 2
Proceedings in the Lower Courts ......... 5
REET, Ko Ss. dks vadkwstnae ele 7
A
PROBLEMS IN IMPOSING ARBITRATION ON
CRUUEEED. 6 aadenscgdkbeakaesaeu cee 7
Il.

THE RELEVANT STATE LAW OF CON-
TRACT FORMATION INDICATES THAT
THERE WAS NO AGREEMENT TO ARBI-
BOAED 044644064 0sckusaweeneneee ee eee 9

ITI.

THE ARBITRATION CLAUSE WAS BOTH AN
INTEGRAL PART OF THE SCHEME TO DE-
FRAUD AND ITSELF FRAUDULENTLY IN-
SPE S00 + 000k escnepunacne wee 19

Meet i a ee

lil

TABLE OF AUTHORITIES

CASES PAGE
Album Graphics, Inc. v. Beatrice Foods Co., 408
N.E.2d 1041 (lll. App. 1980)............... 13
Allied-Bruce Terminix Cos. v. Dobson, 513 U.S.
Te heroes sce eissesses,..... 7
Barliant v. Follett Corp., 483 N.E.2d 1312 (Ill.
ise saicsss ssc... 13
C. Itoh & Co. (America), Ltd. v. Jordan Int’l Co.,
552 F.2d 1228 (7th Cir. ae 10, 11, 13

C.B.S. Employees Fed. Credit Union v. Donaldson,
Lufkin & Jenrette Securities Corp., 912 F.2d

1068 (6th Cir. 1990)....................... 21
Carnival Cruise Lines, Inc. v. Shute, 499 U.S. 585

senses es siesescs........ 18
Champ v. Siegel Trading Co., Inc., 55 F.3d 269

Rosso cc os kcesens.c......, 23
Coastal Indus., Inc. v. Automatic Steam Products

Corp., 654 F.2d 375 (Sth Cir. 1981)........ 10, 13
Cole v. Burns Int'l Security Servs., 105 F.3d 1465

(D.C. Cir. 1997) ........ ec, 9, 23
Diskin v. J.P. Stevens & Co., 836 F.2d 47 (1st Cir.

PREY igre odnsccyssccoecce..,.. 10, 13
First Options of Chicago, Inc. v. Kaplan, 115 S. Ct.

cites ris 9
Ford Motor Credit Co. v. Russell, 519 N.W.2d 460

(Minn. App. 1994)........................ 16

Frances Hosiery Mills, Inc. v. Burlington Indus.,
Inc., 204 S.E.2d 834 (N.C. WONT ENS y akxce’s 11

iV

Gilmer v. Interstate/Johnson Lane Corp., 500 U.S.

os en ee ee 7,9
Hill v. Gateway, Inc., 105 F.3d 1147 (7th Cir.

PE SC ackR OR ORG RSD TEE CU ee Oe 1, 16
Hill’s Pet Nutrition, Inc. v. Fru-Con Constr.

Corp., 101 F.3d 63 (7th Cir. 1996)......... 14, 17
Hullum v. Sherbondy, 1991 U.S. App. LEXIS 7826

ee CAP. COU. Fey TPG occ case vevesticvens 21,22
Marlene Indus. Corp. v. Carnac Textiles, Inc., 380

ss 8 8: 8 ee ee 10, 11
Mitsubishi Motors Corp. v. Soler Chrysler-Plymouth,

Fie. Gime Ui GR Ce ek ba deededeedivss 7
Moseley v. Electronic & Missile Facilities, Inc.,

Se, Ae Se I Wo Kea cece enedeh eine. 19
N&D Fashions, Inc. v. DHJ Indus., Inc., 548 F.2d

= Bs Fre ee 10
Osage Homestead, Inc. v. Sutphin, 657 S.W.2d 346

FE IG ook eCRN Seen behibeweneds 16
Perry v. Thomas, 482 U.S. 483 (1987) ......... 10
Prima Paint Corp. v. Flood & Conklin Mfg. Co.,

ee ee errr 19-22
ProCD, Inc. v. Zeidenberg, 86 F.3d 1447 (7th Cir.

SOE G4 66 8 ESSER ENO ae 16-18

Scherk v. Alberto-Culver Co., 417 U.S. 506 (1974) . 21, 22
Schubtex, Inc. v. Allen Snyder, Inc., 399 N.E.2d

Ce te I os bk os veh cece ee eeeees 10
Schulze & Burch Biscuit Co. v. Tree Top, Inc., 831
F.2d 709 (7th Cir. 1987) ............. 10, 11, 18, 14

Shearson/American Express, Inc. v. McMahon, 482
oS 8 RTI CCe re te rer ees 21, 22

V

Steinberg v. Chicago Medical School, 371 N.E.2d
OPW SO MIP oi hss hne 04s babeadeuckccn...

Supak & Sons Mfg. Co. v. Pervel Industries, Inc.,
593 F.2d 135 (4th Cir. 1979)...............

Touraine Partners v. Kelly, 482 A.2d 240 (Pa.
i. cas ce scsan MCC ta

Trans-Aire Int’l Inc. v. Northern Adhesive Co., 882
F.2d 1254 (7th Cir. SN os vse Burke,

United Steelworkers v. Warrior & Gulf Navigation
Co., 363 U.S. 574 (1960) ...................

Volt Info. Sciences, Inc. v. Board of Trustees, 489
a We COD ss huey caciecge cee...

Wheat, First Securities, Inc. v. Green, 993 F.2d 814
(11th Cir, 1008) ..........ccccccecccecce.,.

STATUTES AND RULES
Federal Arbitration Act, 9 U.S.C. § 2-4 (“FAA”) .
Uniform Commercial Code § 2-207, codified at 810

]

ILCS 5/2-207, S.D. Code § 57A-2-207 ... 1, 2, 10-15, 17

OTHER AUTHORITIES
77A CJS Sales § 31 SEE Wik cosie ecu euG cons

Jean R. Sternlight, Panacea or Corporate Tool?:
Debunking the Supreme Court’s Preference for
Binding Arbitration, 74 Wash. U. L.Q. 637
PP Fs 0 eg Seaweed aweiw scree...

Restatement (2d) of Contracts | one

Robert A. Gorman, The Gilmer Decision and the
Private Arbitration of Public-Law Disputes,
1995 U. Ill. L. Rev. 639..................

]

PREVIOUS OPINIONS

The decision of the United States Court of Appeals for
the Seventh Circuit in Hill v. Gateway, Inc. is officially
reported at 105 F.3d 1147 (7th Cir. 1997) (Easterbrook,
J.). The Court of Appeals’ denial of the Hills’ petition for
rehearing and for rehearing en banc has not been offi-
cially reported. Neither the Trial Court’s opinion on arbi-
trability (the subject of the opinion in the Court of
Appeals) nor its opinion on class certification have been
officially reported.

STATEMENT OF JURISDICTION

The Court of Appeals filed its decision in this case on
January 6, 1997. Plaintiffs timely filed a petition for
rehearing on January 21, 1997.' The Court of Appeals
denied the petition for rehearing on February 3, 1997.

This Court has jurisdiction to review this case pur-
suant to 28 U.S.C. § 1254(1).

STATUTES AND REGULATIONS INVOLVED

Federal Arbitration Act, 9 U.S.C. § 2-4 (reprinted in
Appendix).

Uniform Commercial Code § 2-207, codified at 810
ILCS 5/2-207, S.D. Code § 57A-2-207 (“§ 2-207”):
Additional terms in acceptance or confirmation.

(1) A definite and seasonable expression of accep-
tance or a written confirmation which is sent within

' January 20, 1997 was a federal holiday (Martin Luther
King, Jr. Day).

2

a reasonable time operates as an acceptance even
though it states terms additional to or different from
those offered or agreed upon, unless acceptance is ex-
pressly made conditional on assent to the additional
or different terms.

(2) The additional terms are to be construed as pro-
posals for addition to the contract. Between mer-
chants such terms become part of the contract un-
less:

(a) the offer expressly limits acceptance to the
terms of the offer;

(b) they materially alter it; or

(c) notification of objection to them has already
been given or is given within a reasonable time
after notice of them is received.

(3) Conduct by both parties which recognizes the
existence of a contract is sufficient to establish a con-
tract for sale although the writings of the parties do
not otherwise establish a contract. In such case the
terms of the particular contract consist of those
terms on which the writings of the parties agree, to-
gether with any supplementary terms incorporated
under any other provisions of this Act.

STATEMENT OF THE CASE

Facts

After purchasing an advertised computer system
through mail-order from defendant Gateway 2000, Inc.
(“Gateway”), plaintiffs Rich and Enza Hill discovered
that the system they received was substantially inferior
to the system advertised. Gateway has attempted to en-
force an arbitration clause buried in the midst of hun-
dreds of pages of documents shipped with the computer

3

system, although the Hills never signed an agreement to
arbitrate disputes.

On or about September 28 1995, Mr. and Mrs. Hill
purchased Gateway’s Tenth Anniv ersary System through
a telephone order and paid by credit card at that time.
This computer system was a limited-time “special” ad-
vertised at approximately $4,000 in magazines and other
media directed to computer buyers (Gateway sells by
mail-order). Plaintiffs learned of the special through the
advertising. The computer arrived at plaintiffs’ residence
in early November of 1995.

Gateway’s advertisement specified system components
including a 6X EIDE CD-ROM Drive, Altec Lansing Sur-
round Sound Speakers with Subwoofer, and a Matrox
MGA “Millennium” 2MB Graphics Accelerator. Gateway
claimed it would furnish a “new blazing 6X CD-ROM
Drive ... the fastest EIDE CD-ROM anywhere” (empha-
sis in original) and “the first speaker system designed to
create theater-type surround sound” (emphasis in orig-
inal). The advertised graphics accelerator is an upgrad-
able video card.

Gateway did not supply what it advertised. Plaintiffs’
CD-ROM performed like a 4X drive (which is significant-
ly slower than a 6X drive) and would jam while running
a number of programs (requiring a complete reset of the
computer system, losing any unsaved work in process).
A faster CD-ROM drive was available when Gateway
made its claim. The Altec Lansing speakers plaintiffs
received did not have “surround sound,” although they
came in the “surround sound” packaging. The speakers
produce static and hiss. After inquiring about this, plain-
tiffs were informed by Gateway that the “surround

nail iiaiaia ia iiiia

4

sound” speakers were not available through Gateway,
and that it was a “misprint” in the advertisement. Gate-
way did not supply a Matrox MGA Millennium 2MB
Graphics Accelerator, but substituted another less-ex-
pensive component from the same manufacturer that
was not upgradable, without informing its customers.

It would cost the plaintiffs approximately $1,000 more
than they paid (and than Gateway advertised) in order
to obtain the actual system advertised by Gateway, in-
cluding parts and installation. However, opening the
computer system’s case voids the warranty for the entire
system under the terms of the advertised limited war-
ranty. Thus, if an unrelated component (such as, say, the
modem) failed after replacement of the substandard com-
ponents, the purchaser would have no recourse.

Inside the shipping containers, Gateway included a
myriad of documents, including hundreds of pages of
technical manuals for the computer system itself and
software included with it, setup instructions, the limited
warranty noted in the advertisement, an invoice, and
various shipping documents. Buried in this mass of
paper was a four-page document entitled “Standard
Terms and Conditions.” There was no prior notice of such
a document in the advertisement, on the outside of the
box, or on the order confirmation that Gateway faxed to
plaintiffs.

Paragraph 10 of the “Standard Terms & Conditions,”
on page 3, reads:

Any dispute or controversy arising out of or relating
to the Agreement or its interpretation shall be set-
tled exclusively and finally by arbitration. The arbi-
tration shall be conducted in accordance with the
Rules of Conciliation and Arbitration of the Interna-

5

tional Chamber of Commerce. The arbitration shal]
be conducted in Chicago, Illinois, U.S.A. before a sole
arbitrator. Any award rendered in any such arbitra-
tion proceeding shall be final and binding on each of
the parties, and judgment may be entered thereon in
a court of competent jurisdiction.
The “Standard Terms and Conditions” purport to become
effective thirty days after receipt of the computer system
without any further action by purchasers; rejection
would require that the consumer, at the consumer’s ex-
pense, repackage the computer system and return it to
Gateway. The “Standard Terms and Conditions” do not
contemplate a signed agreement to be so bound by the
purchaser. The Hills did not acknowledge or sign an
agreement to the “Standard Terms and Conditions.”

The rules of the International Chamber of Commerce
also require each side to pay an arbitration fee in ad-
vance of approximately $2,000—half the list price of the
Tenth Anniversary System.

Gateway began including the “Standard Terms and
Conditions” in shipping containers for the first time in
July of 1995. Gateway began taking orders for the Tenth
Anniversary System on the last business day of June,
1995, and did not begin shipping the Tenth Anniversary
System until August of 1995.

Proceedings in the Lower Courts

On July 8, 1996, the Hills filed a multi-count RICO
class action complaint against defendants Gateway and
David Prais in the United States District Court for the
Northern District of Illinois (Conlon, J.). Jurisdiction was
proper pursuant to 28 U.S.C. § 1331 (federal question).

6

The Hills filed a motion for class certification on August
2, 1996, which was granted on November 4, 1996.”

Meanwhile, Gateway filed a motion to compel arbitra-
tion on August 12, 1996. After briefs by both sides, the
District Court denied defendants’ motion to compel arbi-
tration on August 22, 1996. Defendants then moved to
supplement the record and for reconsideration of their
motion to compel arbitration. On September 4, 1996, the
District Court denied defendants’ motion for reconsidera-
tion.

Defendants appealed to the Court of Appeals for the
Seventh Circuit on September 12, 1996, and moved to
stay proceedings in the District Court pending the ap-
peal. Jurisdiction in the Court of Appeals was proper
pursuant to 9 U.S.C. § 16 (providing for interlocutory ap-
peal upon denial of a motion to compel arbitration). After
the District Court denied defendants’ motion to stay
proceedings pending the appeal, defendants presented an
emergency motion to stay proceedings in the District
Court to this Court. The Court of Appeals denied defen-
dants’ emergency motion to stay on October 9, 1996, and
designated the matter for expedited consideration.

In its opinion, the Court of Appeals reversed the Dis-
trict Court, holding that the arbitration clause bound the
Hills despite the absence of any signed agreement to
arbitrate. The Hills timely filed a petition for rehearing,
which was denied on February 3, 1997.

* Class certification was not considered by the Court of Ap-
peals and is outside the scope of this Petition.

7

ARGUMENT

Arbitration between parties who have agreed to arbi-
trate can be an efficient means of resolving disputes
without requiring allocation of judicial resources. How-
ever, in this case, the Hills did not sign an agreement to
arbitrate disputes with Gateway over the computer sys-
tem. The Court of Appeals incorrectly held that Gateway
could materially alter the agreement to purchase a com-
puter system to prevent effective relief from its practice
of shipping computer systems substantially inferior to
those advertised.

I.

PROBLEMS IN IMPOSING ARBITRATION ON CON.
SUMERS.

One preliminary issue that should be considered in this
matter—which received short shrift in the Court of
Appeals—is the context of the arbitration clause. This
case does not involve an employment contract. See, e.g.,
Gilmer v. Interstate/Johnson Lane Corp., 500 U.S. 20
(1991) (individual employment contract); United Steel-
workers v. Warrior & Gulf Navigation Co., 363 U.S. 574
(1960) (collective bargaining). Neither does it involve a
signed arbitration agreement. See, e.g., Mitsubishi
Motors Corp. v. Soler Chrysler-Plymouth, Inc., 473 U.S.
614 (1985) (agreement between commercial parties). In-
stead, it concerns an arbitration clause secreted in docu-
ments accompanying a one-time consumer purchase. It
is unlike this Court’s recent opinion in Allied-Bruce
Terminix Cos. v. Dobson, 513 U.S. 265 (1995), because
the consumers in Dobson actually signed an arbitration
agreement. ‘

8

Whether “agreements” to arbitrate consumer disputes
are appropriate at all is open to question. As one com-
mentator remarked,

Large companies such as banks, hospitals, brokerage
houses and even pest exterminators are increasingly
including mandatory binding arbitration clauses in
the fine print contracts they require all customers,
employees, franchisees and other little guys to sign.
While legal commentators are beginning to take note
of such clauses, the general public remains quite
unaware of the importance of such agreements. Yet,
from a practical standpoint, the arbitration clauses
are crucial in that they not only bar judicial relief
but also may allow companies to select the arbitra-
tors, set the arbitration in a location convenient for
the company but not for the little guy, exclude cer-
tain recoveries such as punitive damages, shorten
the statute of limitations, deny discovery and other
procedural protections, and eliminate virtually any
right to appeal.

Jean R. Sternlight, Panacea or Corporate Tool?: Debunk-
ing the Supreme Court’s Preference for Binding Arbi-
tration, 74 Wash. U. L.Q. 637, 637-38 (1996); see also
Robert A. Gorman, The Gilmer Decision and the Private
Arbitration of Public-Law Disputes, 1995 U. Ill. L. Rev.
639, 645 (“[Dlespite the strong FAA policy of ordering
arbitration hearings and implementing arbitration
awards, minimal standards of procedural fairness must
be satisfied before a civil action may be stayed and
arbitration ordered .. .”).

The disparity in knowledge and bargaining power be-
tween a multinational manufacturer of computer systems
and a consumer indicates that a court should scrupulous-
ly inquire into both (1) whether the consumer did, in

9

fact, agree to arbitrate disputes, and (2) whether the pro-
cedures imposed by any such agreement allow the con-
sumer to “effectively . . . vindicate [his or her] statutory
cause of action in the arbitral forum.” Gilmer, 500 U.S.
at 28 (bracketed text in original, internal quotation omit-
ted); see also Cole v. Burns Int’l Security Servs., 105
F.3d 1465, 1481-83 (D.C. Cir. 1997).

II.

THE RELEVANT STATE LAW OF CONTRACT FOR-
MATION INDICATES THAT THERE WAS NO AGREE.
MENT TO ARBITRATE.

The first question properly before this Court is quite
simple: Did the Hills agree to arbitrate disputes arising
from their purchase of a Tenth Anniversary System from
Gateway? Absent an agreement to arbitrate, the Hills
are not required to do so. First Options of Chicago, Inc.
v. Kaplan, 115 S. Ct. 1920, 1924 (1995) (“arbitration is
simply a matter of contract between the parties; it is a
way to resolve those disputes—but only those disputes—
that the parties have agreed to submit to arbitration”);
Volt Info. Sciences, Inc. v. Board of Trustees, 489 U.S.
468, 478 (1989) (the FAA “does not require parties to
arbitrate when they have not agreed to do so”). Prior to
committing a matter to arbitration, therefore, a court
must first find that the parties agreed to arbitrate the
dispute in question:

It is, therefore, rudimentary that “the first task of a
court asked to compel arbitration of a dispute is to
determine whether the parties agreed to arbitrate
that dispute.” [citation omitted] Section 4 of the FAA
supports this conclusion. This section, which provides

10

a federal remedy to a party seeking to compel compli-
ance with an arbitration agreement, specifies that:

The court shall hear the parties, and upon being
satisfied that the making of the agreement for
arbitration or the failure to comply therewith is
not in issue, the court shall make an order di-
recting the parties to proceed to arbitration in
accordance with the terms of the agreement. .. .
If the making of the arbitration agreement or the
failure, neglect or refusal to perform the same be
in issue, the court shall proceed summarily to the
trial thereof.

Wheat, First Securities, Inc. v. Green, 993 F.2d 814, 817

(11th Cir. 1993) (emphasis and ellipses in original).

The existence of a valid agreement to arbitrate is gov-
erned by state law, as long as state law does not single
out arbitration agreements for special burdens. Perry v.
Thomas, 482 U.S. 483, 492 n.9 (1987) (“Thus state law,
whether of legislative or judicial origin, is applicable if
that law arose to govern issues concerning the validity,
revocability, and enforceability of contracts generally”).
Before the Court of Appeals issued its opinion below,
UCC § 2-207 governed whether an arbitration clause in
a printed form document became part of the contract.
Schulze & Burch Biscuit Co. v. Tree Top, Inc., 831 F.2d
709 (7th Cir. 1987); Supak & Sons Mfg. Co. v. Pervel
Industries, Inc., 593 F.2d 135 (4th Cir. 1979); Diskin v.
J.P. Stevens & Co., 836 F.2d 47 (1st Cir. 1987); Coastal
Indus., Inc. v. Automatic Steam Products Corp., 654 F.2d
375 (5th Cir. 1981); C. Itoh & Co. (America), Ltd. v.
Jordan Int’l Co., 552 F.2d 1228 (7th Cir. 1977); N&D
Fashions, Inc. v. DHJ Indus., Inc., 548 F.2d 722 (8th Cir.
1976); see also Schubtex, Inc. v. Allen Snyder, Inc., 399
N.E.2d 1154 (N.Y. 1979); Marlene Indus. Corp. v. Carnac

ee

11

Textiles, Inc., 380 N.E.2d 239, 242 (N.Y. 1978); Frances
Hosiery Mills, Inc. v. Burlington Indus., Inc., 204 S.E.2d
834, 842-43 (N.C. 1974). All of these decisions held that
UCC § 2-207 determines whether an arbitration clause
in a printed form is part of the contract. For example, in
C. Itoh, supra, 552 F.2d at 1236-38, the Court of Appeals
held that a seller’s arbitration clause did not become part
of the contract without the express assent of the buyer,
even though the seller’s acknowledgment form stated
that failure to object was assent. See also Trans-Aire
Intl Inc. v. Northern Adhesive Co., 882 F.2d 1254 (7th
Cir. 1989) (discussing C. Itoh and Schulze & Burch with
approval).

The Court of Appeals—without citing any of these de-
cistons—asserts that § 2-207 does not apply to this trans-
action because there was no “exchange” of “forms.” How-
ever, nothing in UCC § 2-207 requires an exchange of
forms. UCC § 2-207 reads:

Additional terms in acceptance or confirmation.

(1) A definite and seasonable expression of accept-
ance or a written confirmation which is sent within
a reasonable time operates as an acceptance even
though it states terms additional to or different from
those offered or agreed upon, unless acceptance is ex-
pressly made conditional on assent to the additional
or different terms.

(2) The additional terms are to be construed as pro-
posals for addition to the contract. Between mer-
chants such terms become part of the contract un-
less:

(a) the offer expressly limits acceptance to the
terms of the offer;

(b) they materially alter it; or

12

(c) notification of objection to them has already
been given or is given within a reasonable time
after notice of them is received.

(3) Conduct by both parties which recognizes the
existence of a contract is sufficient to establish a
contract for sale although the writings of the parties
do not otherwise establish a contract. In such case
the terms of the particular contract consist of those
terms on which the writings of the parties agree, to-
gether with any supplementary terms incorporated
under any other provisions of this Act.

While this section does provide a solution to the com-
mon-law “battle of the forms” by rejecting the mirror-
image rule, its plain language does not limit it to ex-
changes of forms. In fact, no writings need be exchanged
at all. The “agreement” referred to in subdivision (1) may
be oral, as when the Hills phoned Gateway and ordered
a Tenth Anniversary System. All that is required is
“(c]onduct by both parties which recognizes the existence
of a contract,” which is deemed “sufficient to establish a
contract for sale although the writings of the parties do
not otherwise establish a contract.” UCC § 2-207(3). The
“conduct” may be an oral agreement or an order for
goods followed by their shipment.

The conduct of the parties in this case is “sufficient to
establish a contract for sale.” Gateway solicited offers to
purchase with its advertisements. The Hills made an
offer to purchase and tendered payment by credit card.
Gateway accepted the Hills’ offer by stating it would ship
a computer, faxing an immediate confirmation and then
shipping the computer system several weeks later. This
conduct clearly establishes a contract for sale.

13

Illinois decisions* apply UCC § 2-207 even when there
is no exchange of writings. Barliant v. Follett Corp., 483
N.E.2d 1312 (Ill. App. 1985) (§ 2-207 applied even
though the only documents were seller's invoices and
packing slips); Album Graphics, Inc. v. Beatrice Foods
Co., 408 N.E.2d 1041 (Il. App. 1980) (similar). The Court
of Appeals had previously applied § 2-207 to determine
if an arbitration clause became part of a contract when,
as in this case, there was an oral agreement followed by
a unilateral writing from one party. Schulze & Burch,
supra. So have other courts. In Coastal Industries, supra,
the court stated “Section 2-207 covers situations in which
either the parties have reached a prior oral contract and
any writings serve only as a memorialization or confir-
mation of that contract or the prior negotiations did not
establish a contract and the writings themselves consti-
tute the offer and/or acceptance.” 654 F.2d at 378 (em-
phasis added). Accord, Album Graphics, supra; Diskin,
supra.

The Illinois courts have also held that a document
accompanying the goods and purporting to add material
terms is ineffective, and cannot be made effective by a
demand that the recipient return the goods if it doesn’t
like the additional terms. Album Graphics, supra (war-
ranty disclaimer). So has the Seventh Circuit. C. Itoh,
supra.

The only question is whether the arbitration clause not
mentioned in the ads or the confirmation, but hidden
inside the packaging, became part of the contract. Under

* Research has not disclosed any reported South Dakota
opinions on point. The text of the South Dakota enactment of
§ 2-207 is identical to that in Illinois.

14

UCC § 2-207, the answer to this question is plainly “no.”
An arbitration clause is a material term. Schulze &
Burch, supra. The Hills (and virtually all other Tenth
Anniversary System purchasers) are consumers, not mer-
chants (the system was intended for family rather than
business use). There is no claim that they or anyone else
expressly agreed to the arbitration clause.

An additional term in an invoice or similar document
in an accepted contract is only a proposal for addition to
the contract. If sent to an ordinary (non-merchant) con-
sumer, the proposal does not become part of the contract
absent affirmative assent by the consumer. If sent to a
merchant and not objected to, it becomes part of the
contract if, and only if, it is not material. § 2-207(2); cf.
Hill’s Pet Nutrition, Inc. v. Fru-Con Constr. Corp., 101
F.3d 63, 64 (7th Cir. 1996) (Easterbrook, J.) (“the con-
tract contains only the agreed-on terms; one side cannot
use partial agreement to enforce proposals to which the
other side did not assent”).

Gateway does not contend that plaintiffs (or anyone
else) expressly assented to the arbitration provision, but
simply asserts that retention of the computer system
made the clause binding. Gateway relies on the preamble
of its Standard Terms and Conditions, one of the many
documents included in the packaging. This statement
reads:

This document contains Gateway 2000’s Standard
Terms and Conditions. By keeping your Gateway
2000 computer system beyond thirty (30) days after
the date of delivery, you accept these Terms and
Conditions.

This assumes the conclusion desired by Gateway. Section
2-207 makes additional terms only proposals for addition

15

to the contract. In addition to proposing an arbitration
clause, Gateway also attempts to alter the method of
accepting the proposed additional term with another
additional term: a waiver of the consumer’s right to be
bound by material alterations only upon explicit accept-
ance. A proposed waiver of the right to be bound by ma-
terial alterations only upon explicit acceptance is itself
material and thus binding only under § 2-207(2). Other-
wise, one could evade the explicit acceptance require-
ment of § 2-207(2) by first proposing a waiver of explicit
acceptance as a “nonmaterial” change, which would be
accepted unless objected to, and then proceeding with
other material changes arguing that the parties had
agreed that no explicit acceptance was now required.
Therefore, the preamble to the Standard Terms and Con-
ditions fails for the same reason as the arbitration clause
itself.

The Official Commentary to § 2-207 states that a
clause will “materially alter” a contract if it would “result
in surprise or hardship if incorporated without express
awareness by the other party.” UCC § 2-207 Official
Comment 4. Arbitration clauses are material terms, and
are not binding modifications absent affirmative assent,
even against a merchant.

The Court of Appeals’ contrary holding—without citing
any of the conflicting prior decisions—brings disorder
and confusion to the law of contract formation. Nor is the
ruling confined to arbitration clauses. There is no reason
under contract law, for example, why a seller could not
include a statement disclaiming all warranties with the
goods and demand that the buyer return them if it
doesn’t like the disclaimer.

16

These are not the only ways in which the opinion
below is contrary to settled Illinois law. The opinion
below depends upon finding that Gateway is the master
of the offer. Hill, 105 F.3d at 1150 (citing ProCD, Inc. v.
Zeidenberg, 86 F.3d 1447 (7th Cir. 1996)). This assumes
that Gateway was in fact the offeror. On the other hand,
the Illinois Supreme Court has held that an advertise-
ment such as Gateway’s advertisement for the Tenth
Anniversary System is not an offer to sell, but a solicita-
tion of offers to purchase.

[Assume a] merchant advertises goods for sale at a
fixed price. While the advertisement itself is not an
offer to contract, it constitutes an invitation to deal
on the terms described in the advertisement... .
Only when the merchant takes the money is there an
acceptance of the offer to purchase.

Steinberg v. Chicago Medical School, 371 N.E.2d 634,
639 (Ill. 1977) (citations omitted, emphasis added). This
is consistent with the majority view that an advertise-
ment is only a solicitation of offers to purchase. See, e.g.,
Ford Motor Credit Co. v. Russell, 519 N.W.2d 460, 462
(Minn. App. 1994) (advertisement or price quotation is
not an offer); Touraine Partners v. Kelly, 482 A.2d 240
(Pa. Super. 1984) (holding that an advertisement is an
“invitation to come and purchase,” not an offer); Osage
Homestead, Inc. v. Sutphin, 657 S.W.2d 346, 351-52 (Mo.
App. 1983) (holding, under Missouri and UCC law, that
a magazine ad for goods was not an offer); see generally
Restatement (2d) of Contracts (“Rest.2d Contr.”) § 26
Com. b II. 1 (“A, a clothing merchant, advertises over-
coats of a certain kind for sale at $50. This is not an
offer, but an invitation to the public to come and pur-
chase.”); Rest.2d Contr. § 33 Com. c (“advertisements and

Seen

17

price quotes are ordinarily not interpreted as offers”);
77A CJS Sales § 31 (1994),

In this case, the Hills offered to purchase a Tenth
Anniversary System with specified components adver-
tised by defendants in national media. Gateway accepted
the Hills’ offer by accepting credit card payment and
sending an order confirmation by facsimile transmission.
Since the Hills are “masters of the offer,” it is quite clear
that Gateway’s attempt to impose an arbitration clause
with the delivery of the computer system is a material
alteration of the agreement to purchase and thus falls
within UCC § 2-207.

The Court of Appeals depended almost exclusively
upon ProCD for its analysis of contract law, claiming as
follows:

Plaintiffs ask us to limit ProCD to software, but
where’s the sense in that? ProCD is about the law of
contract, not the law of software. Payment preceding
the revelation of full terms is common for air trans-
portation, insurance, and many other endeavors.

105 F.3d at 1149. This both misstates plaintiffs’ argu-

ment concerning applicability of ProCD to this case and
assumes its conclusion.

Plaintiffs did not argue that ProCD is limited to soft-
ware. Plaintiffs argued that ProCD is limited to transac-
tions involving substantial future performance on speci-
fied terms by the parties.‘ Transportation and insurance

* Indeed, although ProCD is probably correct on its facts, the
statement in the opinion that UCC § 2-207 applies only to
cases where there is an exchange of forms is certainly not a
correct statement, at least insofar as I]linois law is concerned.
See supra.

18

are also examples of this kind of transaction. See, e.g.,
Carnival Cruise, Lines, Inc. v. Shute, 499 U.S. 585
(1991) (concerning a luxury cruise). In each of these ex-
amples, the item “sold” is a right to future use without
transfer of ownership. For example, the Shutes did not
own their cabin on the cruise ship in question; their
ticket represented the right to use that cabin in a speci-
fied manner at a specified time. Similarly, Mr. Zeiden-
berg did not own ProCD’s software; he owned a license
to use that software. On the other hand, there is no time
or use restriction—no license—involved in the sale of the
computer itself to the Hills.°

This points out the main difficulty with applying
ProCD to this case. The dispute in ProCD concerned
misuse of the software and violation of the license. This
is inherently a question of executory action. The Court of
Appeals asserts, however, that the purchase agreement
between the Hills and Gateway is equally executory,
pointing to the Standard Terms and Conditions as creat-
ing additional responsibilities of the parties. This, of
course, is circular: the Standard Terms and Conditions
create additional responsibilities of the parties if, and

> The Court of Appeals’ discussion of the software shipped
with computer systems only obfuscates the issue. Each piece
of that software comes with a separate license granted by the
manufacturer of that software (not Gateway). These license
agreements may (or may not) be similar or identical to that at
issue in ProCD, but they are separate license agreements. The
purchaser of the computer system need not use the software
that came with the machine y a substantial portion of
Microsoft’s software sales are t®those dissatisfied with the
operating systems supplied with their computers). In any
event, the capability of software supplied with the Tenth An-
niversary System is not relevant to this lawsuit.

19

only if, they are assumed to be part of the contract for
sale!®

III.

THE ARBITRATION CLAUSE WAS BOTH AN INTE-
GRAL PART OF THE SCHEME TO DEFRAUD AND
ITSELF FRAUDULENTLY INDUCED.

The second question before this Court is equally
simple: If the Hills did agree to arbitrate disputes with
Gateway, was that agreement procured by fraud? Mose-
ley v. Electronic & Missile Facilities, Inc., 374 U.S. 167,
171 (1963), held that an arbitration clause that is used
to effect a fraudulent scheme is invalid if induced inde-
pendently from the fraud. This is the precise situation
here. The Court of Appeals averred that avoiding Mose-
ley “doles] not require more than a citation to Prima
Paint Corp. v. Flood & Conklin Mfg. Co., 388 U.S. 395
(1967).” 105 F.3d at 1150 (parallel citations omitted). But
examination of Prima Paint discloses that merely citing
it as dispositive on the issue of fraud is insufficient. Such
a conclusion implies that Prima Paint overruled Moseley.
In fact, this Court explicitly harmonized Prima Paint
with Moseley. Prima Paint, 388 U.S. at 404 n.12 (“This
position is consistent both with the decision in Moseley

. and with the statutory scheme”). As this Court
noted, the critical factual issue in Prima Paint was that:

® Any warranty responsibilities are a matter not only of con-
tract law, but the Magnuson-Moss Act. In any event, Gateway
fully disclosed the existence of a warranty prior to purchase
(the ads mention the warranty). Further, certain warranties
are presumed under the UCC without explicit reference.

20

no claim has been advanced by Prima Paint that
F&C fraudulently induced it to enter into the agree-
ment to arbitrate “[a]Jny controversy or claim arising
out of or relating to this agreement, or the breach
thereof.”
Prima Paint, 388 U.S. at 406. On :»e other hand, the
Hills’ complaint explicitly sets forts: such allegations.

The Prima Paint doctrine holds that a court may in-
quire only into fraudulent inducement of the arbitration
clause, but the arbitrator decides upon fraudulent in-
ducement of the entire contract. This case is outside the
doctrine for a very simple reason: This case does not
concern fraudulent inducement of the entire contract.
The contract for sale was based upon Gateway’s offer of
a Tenth Anniversary System containing specified compo-
nents and plaintiffs’ (and the class members’) acceptance
of that offer. The contract was completely performed at
the time the arbitration clause arrived at plaintiffs’
home. Had Gateway’s performance complied with the
contract, there would be no dispute. Gateway intention-
ally failed to perform and attempted to insulate itself
from the consequences of its nonperformance by secret-
ing an arbitration clause inside the shipping container
without notice.

The Court of Appeals ignored the fact that two sepa-
rate fraudulent schemes are at issue in this case. The
subject matter of the lawsuit is the misrepresentation of
the performance of specific components comprising the
Tenth Anniversary System. If the Hills had explicitly
agreed to the arbitration agreement at issue, there is no
question that Prima Paint would control and that the
misrepresentation would be a matter for arbitration. The
Hills, however, specifically allege that Gateway fraudu-

rn

21

lently attempted to materially alter the purchase agrece-
ment by sneaking in an arbitration clause that was not
agreed to (and that abrogates substantial rights). This is
fraud in the inducement of the arbitration clause, a
matter which is for the courts to decide. Prima Paint,
388 U.S. at 406; see also Scherk v. Alberto-Culver Co.,
417 U.S. 506, 519 n.14 (1974) (“an arbitration or forum-
selection clause in a contract is not enforceable if the
inclusion of that clause in the contract was the product
of fraud or coercion,” distinguishing Prima Paint);
Hullum v. Sherbondy, 1991 U.S. App. LEXIS 7826 (9th
Cir. Apr. 23, 1991) (denying validity of arbitration clause
inserted in a series of contracts for investment manage-
ment when the facts demonstrated that the defendants
did not in fact invest the plaintiffs money, and that the
arbitration clause was designed to prevent investors from
inquiring into the fraudulent scheme); C.B.S. Employees
Fed. Credit Union v. Donaldson, Lufkin & Jenrette
Securities Corp., 912 F.2d 1563, 1568 (6th Cir. 1990)
(holding that arbitration clause in margin agreement
was part of fraudulent scheme to induce plaintiff’s
assent to margin agreement and, by including arbitration
clause, to coerce plaintiff into ratifying the unauthorized
trading occurring in its accounts).

The Court of Appeals’ citation of Shearson/American
Express, Inc. v. McMahon, 482 U.S. 220, 238-42 (1987),
is no more persuasive. In McMahon, the arbitration
clause was part of an industry-standard account agree-
ment between a securities brokerage and the customers.
The customers filed a RICO suit alleging that their
broker, an employee of the brokerage, had defrauded
them through a pattern of unauthorized trading after
they had entered into the account agreement. McMahon,

22

482 U.S. at 223-25. This Court held that, when there
was no question that the parties had agreed to an arbi-
tration clause and no allegation that the arbitration
clause was itself fraudulently induced, a RICO claim
falling within the language of the arbitration clause
could be sent to arbitration. Jd. at 238-42.

Those predicate facts are absent from this case. As dis-
cussed above, the Hills did not agree to an industry-
standard arbitration agreement. They have also pleaded
that the arbitration clause itself was induced by fraud,
as part of a scheme to prevent redress for Gateway’s
completed prior misconduct (misrepresentation of the
Tenth Anniversary System’s components and capabili-
ties). They do not complain that a RICO claim is not
arbitrable per se, but that their particular RICO claim is
not the subject of a valid and binding arbitration agree-
ment. This is completely distinct from the issue in
McMahon (whether a RICO claim can ever be arbi-
trated).

Prima Paint did not concern an arbitration clause im-
posed as an addition to an already-consummated con-
tract. Gateway’s attempt to add an arbitration clause to
a consummated contract for sale emphasizes that the
fraud induced the arbitration clause, not just the entire
contract. See Scherk, siipra, 417 U.S. at 519 n.14 (“an
arbitration or forum-selection clause in a contract is not
enforceable if the inclusion of that clause in the contract
was the product of fraud or coercion,” distinguishing
Prima Paint); Prima Paint, 388 U.S. at 403-04; Hullum,
supra (denying validity of arbitration clause intended to
cover up completed fraud).

” ae Anite AA Vet Be 8 eae

23

Detailed examination of the arbitration clause and the
underlying rules supports the conclusion that the arbi-
tration clause is itself fraudulent. The arbitration clause
requires all arbitrations to occur in Chicago, which is an
unconscionable barrier to relief. Given the list price of
approximately $4,000, and damages of approximately
$1,000, a consumer who purchased the Tenth Anniver-
sary System in, for example, Phoenix cannot travel to
Chicago or pay for representation in Chicago.

The rules of the International Chamber of Commerce—
the organization specified in the arbitration clause—also
require each side to pay an arbitration fee in advance of
over $2,000, which is approximately half the list price of
the Tenth Anniversary System. Requiring the consumer
to pay such a fee is unfair. Cf. Cole, supra, 105 F.3d at
1483-86 (holding that an employee need not agree to
arbitrate pursuant to an employment contract requiring
the employee to pay the arbitration fees). A $2,000 fee,
while high, is not that unusual in a private arbitration.
See Cole, 105 F.3d at 1480 n.8 (remarking on fees of
$500-$600 per hour). And, by its failure to allow for class
arbitration concerning standard practices or defects, such
as those at issue in this case, the arbitration clause pre-
vents consumers from joining together to efficiently seek
redress through a single proceeding. See Champ v. Siegel
Trading Co., Inc., 55 F.3d 269, 271 (7th Cir. 1995) (“ab-
sent a provision in the parties’ arbitration agreement
providing for class treatment of disputes, a district court
has no authority to certify class arbitration”).

The arbitration clause is not a legitimate attempt to
resolve potential future disputes; it is an outrageous
attempt by defendants to avoid liability for a completed
fraud.

24

CONCLUSION

For the reasons stated, petitioners Rich Hill and Enza
Hill respectfully request that this Court issue a writ of
certiorari to the United States Court of Appeals for the
Seventh Circuit.

Respectfully submitted,

DANIEL A. EDELMAN
Counsel of Record
CATHLEEN M. CoMBS
JAMES O. LATTURNER
135 South LaSalle Street
Suite 2040
Chicago, Illinois 60603
(312) 739-4200
Attorneys for Petitioners

EDELMAN & COMBS
Of Counsel

abide .

PWR A A A bile TURN

Sp aiiatintidline biel iit nls

tah eis aise ahem

APPENDIX

App. 1

IN THE
UNITED STATES COURT OF APPEALS
FOR THE SEVENTH CIRCUIT

No. 96-3294

RicH HILL and ENZA HILL, on behalf
of a class of persons similarly situated,

Plaintiffs-Appellees,
v.

GATEWAY 2000, INC., and DAVID PRaIs,
Defendants-Appellants.

Appeal from the United States District Court
for the Northern District of Illinois, Eastern Division.
No. 96 C 4086—Suzanne B. Conlon, Judge.

ARGUED DECEMBER 10, 1996—DECIDED JANUARY 6, 1997

Before CUMMINGS, HARLINGTON WOOD, JR., and
EASTERBROOK, Circuit Judges.

EASTERBROOK, Circuit Judge. A customer picks up the
phone, orders a computer, and gives a credit card number.
Presently a box arrives, containing the computer and a
list of terms, said to govern unless the customer returns
the computer within 30 days. Are these terms effective
as the parties’ contract, or is the contract term-free be-
cause the order-taker did not read any terms over the
phone and elicit the customer’s assent?

One of the terms in the box containing a Gateway 2000
system was an arbitration clause. Rich and Enza Hill, the

App. 2

customers, kept the computer more than 30 days before
com laining about its components and performance. They
filed suit in federal court arguing, among other things,
that the product’s shortcomings make Gateway a racketeer
(mail and wire fraud are said to be the predicate offenses),
leading to treble damages under RICO for the Hills and
a class of all other purchasers. Gateway asked the district
court to enforce the arbitration clause; the judge refused,
writing that “{tJhe present record is insufficient to sup-
port a finding of a valid arbitration agreement between
the parties or that the plaintiffs were given adequate
notice of the arbitration clause.”’ Gateway took an im-
mediate appeal, as is its right. 9 U.S.C. *§16(aX1XA).

The Hills say that the arbitration clause did not stand
out: they concede noticing the statement of terms but
deny reading it closely enough to discover the agreement
to arbitrate, and they ask us to conclude that they there-
fore may go to court. Yet an agreement to arbitrate must
be enforced “save upon such grounds as exist at law or
in equity for the revocation of any contract.” 9 U.S.C.
§2. Doctor’s Associates, Inc. v. Casarotto, 116 S. Ct. 1652
(1996), holds that this provision of the Federal Arbitration
Act is inconsistent with any requirement that an arbitra-
tion clause be prominent. A contract need not be read to
be effective; people who accept take the risk that the un-
read terms may in retrospect prove unwelcome. Carr v.
CIGNA Securities, Inc., 95 F.3d 544, 547 (7th Cir. 1996);
Chicago Pacific Corp. v. Canada Life Assurance Co., 850
F.2d 334 (7th Cir. 1988). Terms inside Gateway’s box
stand or fall together. If they constitute the parties’ con-
tract because the Hills had an opportunity to return the
computer after reading them, then all must be enforced.

ProCD, Inc. v. Zeidenberg, 86 F.3d 1447 (7th Cir. 1996),
holds that terms inside a box of software bind consumers
who use the software after an opportunity to read the
terms and to reject them by returning the product. Like-
wise, Carnival Cruise Lines, Inc. v. Shute, 499 U.S. 585
(1991), enforces a forum-selection clause that was included
among three pages of terms attached to a cruise ship ticket.

App. 3

ProCD and Carnival Cruise Lines exemplify the many
commercial transactions in which people pay for products
with terms to follow; ProCD discusses others. 86 F.3d
at 1451-52. The district court concluded in ProCD that
the contract is formed when the consumer pays for the
software; as a result, the court held, only terms known
to the consumer at that moment are part of the contract,
and provisos inside the box do not count. Although this
is one way a contract could be formed, it is not the only
way: “A vendor, as master of the offer, may invite accept-
ance by conduct, and may propose limitations on the kind
of conduct that constitutes acceptance. A buyer may ac-
cept by performing the acts the vendor proposes to treat
as acceptance.” Id. at 1452. Gateway shipped computers
with the same sort of accept-or-return offer ProCD made
to users of its software. ProCD relied on the Uniform
Commercial Code rather than any peculiarities of Wiscon-
sin law; both Illinois and South Dakota, the two states
whose law might govern relations between Gateway and
the Hills, have adopted the UCC; neither side has pointed
us to any atypical doctrines in those states that might
be pertinent; ProCD therefore applies to this dispute.

Plaintiffs ask us to limit ProCD to software, but where’s
the sense in that? ProCD is about the law of contract,
not the law of software. Payment preceding the revela-
tion of full terms is common for air transportation, insur-
ance, and many other endeavors. Practical considerations
support allowing vendors to enclose the full legal terms
with their products. Cashiers cannot be expected to read
legal documents to customers before ringing up sales. If
the staff at the other end of the phone for direct-sales
operations such as Gateway’s had to read the four-page
statement of terms before taking the buyer’s credit card
number, the droning voice would anesthetize rather than
enlighten many — buyers. Others would hang up
in a rage over the waste of their time. And oral recita-
tion would not avoid customers’ assertions (whether true
or feigned) that the clerk did not read term X to them, or
that pe did not remember or understand it. Writing pro-

vides benefits for both sides of commercial transactions.

App. 4

Customers as a group are better off when vendors skip
costly and ineffectual steps such as telephonic recitation,
and use instead a simple approve-or-return device. Com-
petent adults are bound by such documents, read or un-
read. For what little it is worth, we add that the box
from Gateway was crammed with software. The computer
came with an operating system, without which it was
useful only as a boat anchor. See Digital Equipment Corp.
v. Unig Digital Technologies, Inc., 73 F.3d 756, 761 (7th
Cir. 1996). Gateway also included many application pro-
grams. So the Hills’ effort to limit ProCD to software
would not avail them factually, even if it were sound
legally—which it is not.

For their second sally, the Hills contend that ProCD
should be limited to executory contracts (to licenses in
particular), and therefore does not apply because both par-
ties’ performance of this contract was complete when the
box arrived at their home. This is legally and factually
wrong: legally because the question at hand concerns the
formation of the contract rather than its performance, and
factually because both contracts were incompletely per-
formed. ProCD did not depend on the fact that the seller
characterized the transaction as a license rather than as
a contract; we treated it as a contract for the sale of
goods and reserved the question whether for other pur-
poses a “license” characterization might be preferable. 86
F.3d at 1450. All debates about characterization to one
side, the transaction in ProCD was no more executory
than the one here: Zeidenberg paid for the software and
walked out of the store with a box under his arm, so if
arrival of the box with the product ends the time for
revelation of contractual terms, then the time ended in
ProCD before Zeidenberg opened the box. But of course
ProCD had not completed performance with delivery of
the box, and neither had Gateway. One element of the
transaction was the warranty, which obliges sellers to fix
defects in their products. The Hills have invoked Gate-
way’s warranty and are not satisfied with its response,
so they are not well positioned to say that Gateway’s

eh ta

are eee

App. 5

obligations were fulfilled when the motor carrier unloaded
the box. What is more, both ProCD and Gateway promised
to help customers to use their products. Long-term ser-
vice and information obligations are common in the com-
puter business, on both hardware and software sides.
Gateway offers “lifetime service” and has a round-the-
clock telephone hotline to fulfil this promise. Some ven-
dors spend more money helping customers use their prod-
ucts than on developing and manufacturing them. The
document in Gateway’s box includes promises of future
performance that some consumers value highly; these
eae bind Gateway just as the arbitration clause binds
the Hills.

Next the Hills insist that ProCD is irrelevant because
Zeidenberg was a ‘‘merchant’”’ and they are not. Section
2-207(2) of the UCC, the infamous battle-of-the-forms sec-
tion, states that “‘additional terms [following acceptance
of an offer] are to be construed as proposals for addition
to a contract. Between merchants such terms become part
of the contract unless. . .”. Plaintiffs tell us that ProCD
came out as it did only because Zeidenberg was a “‘mer-
chant” and the terms inside ProCD’s box were not ex-
cluded by the “unless” clause. This argument pays scant
attention to the opinion in ProCD, which concluded that,
when there is only one form, “§2-207 is irrelevant.” 86
F.3d at 1452. The question in ProCD was not whether
terms were added to a contract after its formation, but
how and when the contract was formed—in particular,
whether a vendor may propose that a contract of sale be
formed, not in the store (or over the phone) with the pay-
ment of money or a general “send me the product,” but
after the customer has had a chance to inspect both the
item and the terms. ProCD answers “yes,” for merchants
and consumers alike. Yet again, for what little it is worth
we observe that the Hills misunderstand the setting of
ProCD. A “merchant” under the UCC “means a person
who deals in goods of the kind or otherwise by his oc-
cupation holds himself out as having knowledge or skill
peculiar to the practices or goods involved in the trans-
action”, §2-104(1). Zeidenberg bought the product at a re-

App. 6

tail store, an uncommon place for merchants to acquire |
inventory. His corporation put ProCD’s database on the
Internet for anyone to browse, which led to the litiga-
tion but did not make Zeidenberg a software merchant.

At oral argument the Hills propounded still another dis-
tinction: the box containing CD’s software displayed |
a notice that additional terms were within, while the box
containing Gateway’s computer did not. The difference is
functional, not legal. Consumers browsing the aisles of a
store can look at the box, and if they are unwilling to
deal with the prospect of additional terms can leave the
box alone, avoiding the transactions costs of returning the
package after reviewing its contents. Gateway’s box, by
contrast, is just a shipping carton; it is not on display
anywhere. Its function is to protect the product during
transit, and the information on its sides is for the use of
handlers (“Fragile!” “This Side Up!” &'¥#*) rather than
would-be purchasers.

Perhaps the Hills would have had a better argument
if they were first alerted to the bundling of hardware and
gal-ware after opening the box and wanted to return
computer in order to avoid disagreeable terms, but
dissuaded by the expense of shipping. What the rem-

edy Would be in such a case—could it exceed the shipping
charges?—is an interesting question, but one that need
not detain us because the Hills knew before they ordered
the computer that the carton would include some impor-
tant terms, and they did not seek to discover these in
advance. Gateway’s ads state that their products come
with limited warranties and lifetime support. How limited
was the warranty—30 days, with service contingent on
shipping the computer back, or five years, with on-
site service? What sort of —— was offered? om ly
have three principal ways to discover these things. First,
they can ask the vendor to send a copy before deciding
whether to buy. The ay phew Warranty Act re-
quires firms to distribute their warranty terms on request,
15 U.S.C. §2302(bX1XA); the Hills do not contend that
Gateway would have refused to enclose the remaining

App. 7

terms too. Concealment would be bad for business, scar-
ing some customers away and leading to excess returns
from others. Second, shoppers can consult public sources
(computer magazines, the Web sites of vendors) that may
contain this information. Third, they may inspect the docu-
ments after the product’s delivery. Like Zeidenberg, the
Hills took the third option. By keeping the computer be-
yond 30 days, the Hills accepted Gateway’s offer, including
the arbitration clause.

The Hills’ remaining arguments, including a contention
that the arbitration clause is unenforceable as part of a
scheme to defraud, do not require more than a citation
to Prima Paint Corp. v. Flood & Conklin Mfg. Co., 388
U.S. 395 (1967). Whatever may be said pro and con about
the cost and efficacy of arbitration (which the Hills dis-
parage) is for Congress and the contracting parties to con-
sider. Claims based on RICO are no less arbitrable than
those founded on the contract or the law of torts. Shearson/
American Express, Inc. v. McMahon, 482 U.S. 220, 238-42
(1987). The decision of the district court is vacated, and
this case is remanded with instructions to compel the Hills
to submit their dispute to arbitration.

A true Copy:
Teste:

Clerk of the United States Court of
Appeals for the Seventh Circuit

App. 8

UNITED STATES COURT OF APPEALS
For The Seventh Circuit
Chicago, Illinois 60604

JUDGMENT — WITH ORAL ARGUMENT

Date: January 6, 1997

BEFORE:

Hon. WALTER J. CUMMINGS, Circuit Judge
Hon. HARLINGTON Woop, JR., Circuit Judge
Hon. FRANK H. EASTERBROOK, Circuit Judge .

as ie Ne

No. 96-3294
RicH HILL and ENZA HILL,
Plaintiffs-Appellees

v.

GATEWAY 2000, INCORPORATED and DAVID PRAIS,
Defendants-Appellants

Appeal from the United States District Court
for the Northern District of Illinois, Eastern Division
No. 96 C 4086—Suzanne Conlon, Judge

The judgment of the District Court is VACATED and
the case is REMANDED, in accordance with the decision _
of this court entered on this date. The appellants shall
recover costs.

App. 9

UNITED STATES DISTRICT COURT
NORTHERN DISTRICT OF ILLINOIS

Case Number: 96 C 4086 Date: August 22, 1996
Name of Assigned Judge: SUSANNE B. CONLON
Case Title: Rich Hill, et al. v. Gateway 2000, Inc., et al.

* xe * * *

DOCKET ENTRY:

* ** * *

(10) & [Other docket entry]
Defendants’ motion to compel arbitration [16-1] is
denied. (See reverse for details.)

/s/ Susanne B. Conlon
x*x* kK *

ORDER

Defendants Gateway 2000, Inc. and David Prais move
to compel plaintiffs Rich Hill and Enza Hill to submit
their claims arising from the purchase of defendants’ com-
puter system to arbitration. Filed as a class action on
behalf of other purchasers, plaintiffs allege defendants
breached the sales contract by the undisclosed “swapping”
of advertised computer components, that defendants breach-
ed implied and express warranties, and that defendants
engaged in racketeering and consumer fraud. In addition,
plaintiffs seek a declaratory judgment that the arbitra-
tion clause in defendants’ standard terms and conditions
agreement is invalid because when the provision was “‘in-
cluded in the contract,”’ defendants intended to substitute
advertised components. Complt. ¢¢ 90, 91. Plaintiffs fur-
ther claim that the arbitration clause, which was enclos-

App. 10

ed in the computer system’s packaging, was not part of
the contract. Id. | 92.

It is apparently undisputed that the arbitration clause
was neither negotiated by the parties nor included in any
pre-delivery agreement. Rather, the arbitration clause was
contained in a four-page form placed inside the packag-
ing, which was not received by plaintiffs until the com-
puter system was shipped to them. See Complt. Ex. C,
¢{ 10. Defendants insist that plaintiffs are bound by the
arbitration clause because an introductory notice on the
form states in bold type that by keeping the computer
system 30 days after delivery, the purchaser accepts all
terms in the notice. Jd. Ex. C at 1. Plaintiffs respond that
there was no disclosure of an arbitration provision dur-
ing the purchasing process, nor was there any indication
on the outside of the packaging that the box contained
an arbitration agreement. Plaintiffs assert they were un-
aware of the arbitration clause until some unspecified date
when they discovered the computer system did not func-
tion as advertised. Rich Hill Decl. ¢ 1. Plaintiffs argue that
the unfair manner in which purchasers are purportedly
notified of the arbitration clause is part of a scheme to
defraud.

The present record is insufficient to support a finding
of a valid arbitration agreement between the parties or
that plaintiffs were given adequate notice of the arbitra-
tion clause. Compare Carnival Cruise Lines, Inc. v. Shute,
499 U.S. 585 (1991) (actual notice of forum-selection pro-
vision on passenger ticket conceded); ProCD, Inc. v. Zei-
denberg, 86 F.3d 1447 (7th Cir. 1996) (notice on outside
of computer software packaging that warranties and
license restriction were inside).

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/s/ Susanne B. Conlon

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App. 11

UNITED STATES COURT OF APPEALS
For the Seventh Circuit
Chicago, Illinois 60604

February 3, 1997.
Before

Hon. WALTER J. CUMMINGS, Circuit Judge
Hon. HARLINGTON Woop, JR., Circuit Judge
Hon. FRANK H. EASTERBROOK, Circuit Judge

RicH HILL and ENZA HILL, on behalf
of a class of persons similarly situated,

Plaintiffs-Appellees,
No. 96-3294 v.

GATEWAY 2000, INC., and DAVID PRAIS,
Defendants-Appellants.

Appeal from the United States District Court
for the Northern District of Illinois, Eastern Division.
No. 96 C 4086—Suzanne B. Conlon, Judge.

Order

Plaintiffs-appellees filed a petition for rehearing and sug-
gestion of rehearing en banc on January 21, 1997. No
judge in regular active service has requested a vote on
the suggestion of rehearing en banc, and all of the judges
on the panel have voted to deny rehearing. The petition
for rehearing is therefore DENIED.

App. 12

9 U.S.C. §2

Validity, irrevocability, and enforcement of agreements to
arbitrate

A written provision in any maritime transaction or a
contract evidencing a transaction involving commerce to
settle by arbitration a controversy thereafter arising out
of such contract or transaction, or the refusal to perform
the whole or any part thereof, or an agreement in writing
to submit to arbitration an existing controversy arising
out of such a contract, transaction, or refusal, shall be
valid, irrevocable, and enforceable, save upon such grounds
as exist at law or in equity for the revocation of any con-
tract.

9 U.S.C. §3

Stay of proceedings where issue therein referable to
arbitration

If any suit or proceeding be brought in any of the courts
of the United States upon any issue referable to arbitra-
tion under an agreement in writing for such arbitration,
the court in which such suit is pending, upon being satis-
fied that the issue involved in such suit or proceeding is
referable to arbitration under such an agreement, shall
on application of one of the parties stay the trial of the
action until such arbitration has been had in accordance
with the terms of the agreement, providing the applicant
for the stay is not in default in proceeding with such ar-
bitration.

9 U.S.C. $4

Failure to arbitrate under agreement; petition to United
States court having jurisdiction for order to compel arbi-
tration; notice and service thereof; hearing and determina-
tion

A party aggrieved by the alleged failure, neglect, or
refusal of another to arbitrate under a written agreement
for arbitration may petition any United States district

App. 13

court which, save for such agreement, would have jurisdic-
tion under Title 28, in a civil action or an admiralty of
the subject matter of a suit arising out of the controversy
between the parties, for an order directing that such arbi-
tration proceed in the manner provided for in such agree-
ment. Five days’ notice in writing of such application shall
be served upon the party in default. Service thereof shall
be made in the manner provided by the Federal Rules
of Civil Procedure. The court shall hear the parties. and
upon being satisfied that the making of the agreement
for arbitration or the failure to comply therewith is not
an issue, the court shall make an order directing the par-
ties to proceed to arbitration in accordance with the terms
of the agreement. The hearing and proceedings, under
such agreement, shall be within the district in which the
petition for an order directing such arbitration is filed.
If the making of the arbitration agreement or the failure,
neglect, or refusal to perform the same be in issue, the
court shall proceed summarily to the trial thereof. If no
jury trial be demanded by the party alleged to be in de-
fault, or if the manner in dispute is within admiralty
jurisdiction, the court shall hear and determine such issue.
Where such an issue is raised, the party alleged to be
in default may, except in cases of admiralty, on or before
the return day of the notice of application, demand a jury
trial of such issue, and upon such demand the court shall
make an order referring the issue or issues to a jury in
the manner provided by the Federal Rules of Civil Pro-
cedure, or may specially call a jury for that purpose. If
the jury find that no agreement in writing for arbitra-
tion was made or that there is no default in proceeding
thereunder, the proceeding shall be dismissed. If the jury
find that an agreement for arbitration was made in writ-
ing and that there is a default in proceeding thereunder,
the court shall make an order summarily directing the
parties to proceed with the arbitration in accordance with
the terms thereof.

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386013_0694%3A1. Public record. Not legal advice.
