# Petition for Writ of Certiorari — Echostar Communications Corp. v. CBS Broadcasting Inc.

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition for Writ of Certiorari
- **Published:** January 1, 2002
- **Citation:** 535 U.S. 1079

## Text

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Supreme Court, U.S

cy, FILED
92145 0 mar 28202

OFrioe OF The CLES

No.

In The
Supreme Court of the United States

+

ECHOSTAR COMMUNICATIONS
CORPORATION, et al.,

Petitioners,

CBS BROADCASTING INC., et al.,

Respondents.
— -
On Petition For A Writ Of Certiorari

To The United States Court Of Appeals
For The Eleventh Circuit

*
PETITION FOR A WRIT OF CERTIORARI
*
Laurence H. Trise* CYNTHIA A. RICKETTS
Hauser Hall 420 DonaL_p A. WALI

1575 Massachusetts Avenue Desora L. VeRbIER
Cambridge, Massachusetts Squire, SANDERS &

02138 Dempsey L.L.P.
(617) 495-4621 Two Renaissance Square
sient of Morand 40 North Central Avenue,
¥ Suite 2700
Davip K. Moskowitz Phoenix, Arizona 85004
ECHOSTAR COMMUNICATIONS (602) 528-4000
SeeATICN T. Wave WEtcH

5701 South Santa Fe Drive
Littleton, Colorado 80120
(303) 723-1000

T. Wape WELCH & ASSOCIATES
2401 Fountainview, Suite 215
Houston, Texas 77057
(713) 952-4334

Counsel for Petitioners

COCKLE LAW BRIEF PRINTING CO, (800) 225-6964
OR CALL COLLECT (402) 342-2831

QUESTIONS PRESENTED

Is 17 U.S.C. § 119(a)(2)(B), part of the Satellite Home
Viewer Act of 1988, an unconstitutional abridgement
of speech under the First Amendment because (a) it is
a content-based, speaker-specific restriction that
implements a congressional preference for the speech
of local television broadcasters by requiring satellite
carriers to block distant broadcast signals from all but
a small group of households that would otherwise
receive them, and (b) it is not narrowly tailored to a
substantial governmental interest and therefore fails
intermediate First Amendment scrutiny?

Is § 119(a)(2)(B) categorically immune from First .
Amendment scrutiny because it is structured as an
exception to a statutory copyright license, a question
related to the second question presented in Eldred v.
Ashcroft, 239 F.3d 372 (D.C. Cir. 2001), cert. granted,
534 U.S. __ (U.S. Feb. 19, 2002) (No. 01-618)?

il

PARTIES TO THE PROCEEDINGS AND
CORPORATE DISCLOSURE STATEMENT

Petitioners are EchoStar Communications Corpora-
tion, d/b/a DISH Network; EchoStar Satellite Corpora-
tion; Satellite Communications Operating Corporation;
and DirectSat Corporation.

Respondents are CBS Broadcasting Inc.; Fox Broad-
casting Company; ABC, Inc.; National Broadcasting Com-
pany, Inc.; CBS Television Network Affiliates Association;
FBC Television Affiliates Association; ABC Television
Affiliates Association; NBC Television Affiliates; and the
United States of America.

Petitioner EchoStar Communications Corporation,
d/b/a DISH Network, is a publicly held corporation that
has issued securities to the public. Financiere De Video-
communication owns 10 percent or more of petitioner
EchoStar Communications Corporation’s stock. Finan-
ciere De Videocommunication is a wholly owned subsid-
iary of Groupe Canal+, which in turn is a wholly owned
subsidiary of Vivendi Universal. Vivendi Universal has
issued securities to the public. Petitioner EchoStar Satel-
lite Corporation is a subsidiary of EchoStar Broadband
Corporation, which in turn is a subsidiary of EchoStar
Communications Corporation. Petitioner Satellite Com-
munications Operating Corporation is a subsidiary of
EchoStar Communications Corporation. Petitioner
DirectSat Corporation was a subsidiary of, but merged
into, EchoStar Satellite Corporation, effective March 12,
1999.

iii
TABLE OF CONTENTS

QUESTIONS PRESENTED .........................

PARTIES TO THE PROCEEDINGS AND CORPO-
RATE DISCLOSURE STATEMENT ...............

6 ge
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CONSTITUTIONAL AND STATUTORY PROVI-
Oe

B. The Statutory Copyright License.............
C. Course of Proceedings and Disposition Below .

REASONS FOR GRANTING THE PETITION .......

I. Review Is Necessary To Establish That A
Speaker-Specific Restriction On “Distant”
Broadcast Speech In Order To Promote “Local”
Broadcasting Content Is A Content-Based Limit
On Speech That Triggers Strict First Amend-
SU 0 avs a ss Se g'en bux doe sb vs cokes

A) The Statute Is A Content-Based Restriction
That Violates The First Amendment ......

B) Section 119(a)(2)(B) Warrants Strict Scrutiny
Because It Singles Out Particular Speakers
WE III onc an kn sc ccccccswcnccncce..

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iV

TABLE OF CONTENTS -— Continued
Page

Il. Review Is Warranted Because the Eleventh Cir-
cuit Articulated A New, Watered-Down Version
of Intermediate Scrutiny ..................545- 19

III. Review Is Warranted To Establish That
§ 119(a)(2)(B) Is Not Immune From First
Amendment Scrutiny Even Though It Is Struc-
tured As An Exception To A Statutory Copy-
TATE LAGIIIG oo neck ccc acacccarandzansontnases 25

CRIN occ cA plesdeddscadeneekacdaernneees 30

V

TABLE OF AUTHORITIES

Page
Cases
44 Liquormart, Inc. v. Rhode Island, 517 U.S. 484
SOW URD A650 kad 6b oa eR ed EE EA REA eae 20, 23, 29
Arkansas Writers’ Project, Inc. v. Ragland, 481 U.S.
se yo Pe ee eee ar merry ee en ea 18
Bailey v. Morales, 190 F.3d 320 (5th Cir. 1999)........ 20
Bartnicki v. Vopper, 532 U.S. 514, 121 S. Ct. 1753
GES 4 cet svenwsesaeuad secede sve hae esa eee 20
Board of Trustees v. Fox, 492 U.S. 469 (1989).......... 19
Bolger v. Young’s Drug Products Corp., 463 U.S. 60
(RPE ccc n eed edanewasedeanak dere ea Olesen 23
Century Communications, Corp. v. FCC, 835 F.2d 292
(PA. SE TDs vaenvaena cheese adkoneee eee 20

Cincinnati v. Discovery Network, 507 U.S. 410 (1993)..23, 24

Edenfield v. Fane, 507 U.S. 761 (1993) ................ 20
Eldred v. Ashcroft, 239 F.3d 372 (D.C. Cir. 2001),

cert. granted, 534 U.S. __ (U.S. Feb. 19, 2002)

(POG, OREN) 6. os Pag nacukcooeeks oeiee eee passim

FCC v. League of Women Voters, 468 U.S. 364 (1984)

First National Bank of Boston v. Bellotti, 435 U.S. 765
(OSV O) « sake nccnceeeed cana l seen oo 16, 18

Fox Television Stations, Inc. v. FCC, 280 F.3d 1027
(Ee... Coe. FO. TS, Bee esse seins eee 20

Greater New Orleans Broadcasting Ass’n, Inc. v.
United States, 527 U.S. 173 (1999) ......22ceccecess 23

vi

TABLE OF AUTHORITIES — Continued

Page
Harman v. City of New York, 140 F.3d 111 (2d Cir.
BOG co ccccscccedcesnctveadendgenenseeveseteastuss 20
Harper & Row, Publishers, Inc. v. Nation Enterprises,
G71 US. Soe CRP st ccstestgoscnussusss 8, 25, 26, 27
Hurley v. Irish-American Gay, Lesbian & Bisexual
Group of Boston, 515 U.S. 557 (1995)............ 12, 16
Ibanez v. Florida Department of Business & Profes-
sional Regulation, 512 U.S. 136 (1994).............. 20
Leathers v. Medlock, 499 U.S. 439 (1991).............. 17
Legal Services Corp. v. Velazquez, 531 U.S. 533 (2001) . 29
Lorillard Tobacco Co. v. Reilly, 533 U.S. 525, 121 S
CR. GERG CAGE) 6c sé cncnccetseobeuaeeeaeiesaeeee 20, 24
Madison School District v. Wisconsin Employment
Relations Commission, 429 U.S. 167 (1976).......... 18
Minneapolis Star & Tribune Co. v

c

Minnesota Com-
missioner of Revenue, 460 U.S. 575 (1983)

ery? 18, 19
Pacific Gas & Electric Co. v. Public Utilities Commis-
sion of California, 475 U.S. 1 (1986)................ 16
Pearson v. Edgar, 153 F.3d 397 (7th Cir. 1998)........ 20
Perry v. Sindermann, 408 U.S. 593 (1972).... ........ 29
Philadelphia Newspapers, Inc. v. Hepps, 475 U.S. 767
CESGG) «5 oocincss00000080400406bh00neeeacarineneewns 18
Police Department of Chicago v. Mosley, 408 U.S. 92
(RDFA) a cvccnvcssesnoceceuuecuaeeaneaanuteeeneeieen 18
Rosenberger v. Rector & Visitors of the University of
Virginia, 515 U.S. 819 (1995)

Rubin v. Coors Brewing Co., 514 U.S. 476 (1995) ...20, 23

Vil

TABLE OF AUTHORITIES - Continued

Ruggiero v. FCC, 278 F.3d 1323 (D.C. Cir. Fe

2002)

Rust v. Sullivan, 500 U.S. 173 (1991)

bh. &

San Francisco Arts & Athletics, Inc. v. United States

Olympic Committee, 483 U.S. 522 (1987)

Satellite Broadcasting & Communications Associ
x

v. FCC, 275 F.3d 337 (4th Cir. 2001)

Time Warner Entertainment Co. v. FCC. 240
1126 (D.C. Cir. 2001)

Turner Broadcasting System, Inc. v. FCC, 512
622 (1994)
Turner Broadcasting System, Inc. v. FCC, 520

F.3d

Passi

passim

li S WEST, Inc. v. FCC, 182 F.3d 1224 (10th Cir

1999) 95
United States v. O'Brien, 391 U.S. 367 (1968) passim
Linited States v. Playboy Entertainment Group, In

529 U.S. 803 (2000)... 17
United Video, Inc. v. FCC, 890 F.2d 1173 (D.C. Cir

1989) S
Ward v. Rock against Racism, 491 U.S. 781 (1989).. 24

FEDERAL STATUTES

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17 U.S.C.
17 U.S.C.

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. passim

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TABLE OF AUTHORITIES - Continued

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Intellectual Property and Communications

Omnibus Reform Act of 1999, Pub. L. No.
rn rr er On ol ae akae du ah Nae eoae ae bake es 5
FEDERAL RULES
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UniteD STATES CONSTITUTION
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1X

TABLE OF AUTHORITIES —- Continued

Page
OTHER AUTHORITIES
DIRECTV Press Release, DIRECTV Announces
Fourth Quarter and Year-End 2001 Subscriber
Growth; Strong Performance Exceeds Expectations;
DIRECTV Ends Year with 10.7 Million Customers
a EE 645 rns Bana sd es A 7
EchoStar Press Release, EchoStar Reports Record
Fourth Quarter Revenue, EBITDA; EchoStar’s
DISH Network Satellite TV Service Reaches 7 Mil-
lion Customer Milestone (Feb. 28, 2002) ............. 7
ee SS ee ea area rare 14
8 | ee ery ere reer rer eee tree Sere 4, 5; a
Paes Ss PN MIND Ges oc 55s 0d races dk hekes cane caaees 5
8 ee eg PPIPOLT TERE OP PET CT TTT CEN TT 14, 15
Pa SU, DO MMI ec vet acc cdeexd cen cesaaas 6, 14, 19
Kathleen M. Sullivan, Unconstitutional Conditions,
ee Pee. Bi, TE a CD oo ek a aes orice dads 29
Lawrence Lessig, Lecture: Copyright’s First Amend-
ment, 48 U.C.L.A. L. Rev. 1057 (June 2001)........ 15
Neil Weinstock Netanel, Locating Copyright Within
the First Amendment Skein, 54 Stan. L. Rev. 1
Cowra seen es cuetbok sade euaerer sks a3, 38, 27
Se Se | Mere ee, ee ee reer err errr e rer rer re 22

Stephen G. Breyer, The Uneasy Case for Copyright:
A Study of Copyright in Books, Photocopies, and
Computer Programs, 84 Harv. L. Rev. 281 (1970) .... 27

MONE Riaz ashe en Se

TABLE OF APPENDICES

Appendix A
Opinion of the United States Court of Appeals
for the Eleventh Circuit, Filed September 17,
i | EVES TEETER TET LCE CTT e eT rere TTT eT Troe la

Appendix B
Unreported Opinion of the United States Dis-
trict Court for the Southern District of Florida,
POO: SONNE FO, BOO oo i-nn es seeds candids sixes 46a

Appendix C
Preliminary Injunction, Filed September 29,
y | PET COTE ETE TET TCE EET Cee TTC TT eee ee 73a

Appendix D
Amended Preliminary Injunction, Filed October
Se Sy kee Ree ER EG ork NS Bare ae 86a

Appendix E
Order of the United States District Court for the
Southern District of Florida further amending
Preliminary Injunction, Filed October 26, 2000.... 99a

Appendix F
Order of the United States Court of Appeals for
the Eleventh Circuit granting stay of Prelimi-
nary Injunction, Filed November 22, 2000....... 108a

Appendix G
Order of the United States Court of Appeals for
the Eleventh Circuit denying Petition for
Rehearing and Rehearing en banc, Filed Decem-

ee SR ee eh Ulan ue esau s «eater ees 110a
Appendix H

Relevant Constitutional Provisions .............. 112a
Appendix I

SRE VOIE SUMNIOTY COGDS a oc 6k cs bo kc cee en ec eces 113a

1

PETITION FOR A WRIT OF CERTIORARI

Petitioners respectfully petition for a writ of certiorari
to review the decision of ‘the United States Court of
Appeals for the Eleventh Circuit.

OPINIONS BELOW

The opinion of the United States Court of Appeals for
the Eleventh Circuit (“Eleventh Circuit”) is reported at 265
F.3d 1193 (11th Cir. 2001), and reprinted at Pet. App.
la-45a. The Eleventh Circuit’s Orders staying the prelimi-
nary injunction pending appeal and denying the petition
for rehearing and rehearing en banc are reprinted at Pet.
App. 107a-108a and 109a-11la, respectively. The United
States District Court for the Southern District of Florida’s
Orders granting preliminary injunction, the Preliminary
Injunction, and the Amended Preliminary Injunction are
unreported and are reprinted at Pet. App. 46a-72a,
73a-85a, and 86a-98a, respectively. The district court's
Order denying stay and further amending its Preliminary
Injunction is appended at Pet. App. 99a-106a.

STATEMENT OF JURISDICTION

The Eleventh Circuit’s decision was entered on Sep-
tember 17, 2001. Petitioners’ timely petition for rehearing
and rehearing en banc was denied on December 28, 2001.
This Court has jurisdiction pursuant to 28 U.S.C. § 1254(1).
Pursuant to Rule 29.4(b), petitioners state that the Eleventh
Circuit granted the motion of the United States of America
to defend the constitutionality of the Federal Act under 28
U.S.C. § 2403(a), and that the United States is a party to
this action as a respondent.

CONSTITUTIONAL AND STATUTORY
PROVISIONS INVOLVED

The First Amendment to the United States Constitu-
tion provides in pertinent part that “Congress shall make
no law .. . abridging the freedom of speech, or of the

2

press....” U.S. Const. amend. I. The full text is set forth
in Pet. App. 112a. The Copyright Clause provides that
“Congress shall have the power . . . to promote the Pro-
gress of Science and useful Arts by securing for limited
Times to Authors and Inventors the exclusive Right to
their respective Writings and Discoveries.” U.S. Const. art.
I, § 8, cl. 8. The full text is set forth in Pet. App. 112a. The
pertinent statutory provisions, 17 U.S.C. § 119, 17 U.S.C.
§ 122, 47 U.S.C. § 338 and 47 U.S.C. § 339, are set forth at
Pet. App. 113a-142a.

STATEMENT OF THE CASE
A. Introduction.

This case presents a First Amendment challenge to 17
U.S.C. § 119(a)(2)(B), part of the Satellite Home Viewer Act
of 1988 (“SHVA”), as amended.! The statute impermissibly
favors local programming by precluding satellite carriers
from offering distant network programming to “served
households” as defined in the statute. See 17 U.S.C.
§ 119(a)(2)(B) & (d)(10). The so-called “unserved house-
hold” restriction, which prefers “local” broadcast pro-
gramming to “distant” programming, is demonstrably
content-based. It deprives millions of American house-
holds of the opportunity to obtain distant network pro-
gramming and reflects a paternalistic governmental
judgment that viewers should watch local programming
even if they prefer distant network programming.

The court of appeals sustained the statute by misap-
plying this Court’s decisions in Turner Broadcasting System,
Inc. v. FCC, 512 U.S. 622 (1994) (“Turner I”), and Turner
Broadcasting System, Inc. v. FCC, 520 U.S. 180 (1997)
(“Turner II”). The Court should grant review to establish

1 This petition raises no question regarding SHVA’s
provisions for retransmission of “superstations” and Public
Broadcasting Service programming. See 17 U.S.C. § 119(a)(1).

3

the proposition that a speaker-specific, content-based stat-
ute designed to favor “local” broadcast television over
“distant” broadcast television contravenes the First
Amendment.

The court of appeals also treated 17 U.S.C.
§ 119(a)(2)(B) as if it were not a restriction on speech: “the
Act does not threaten [EchoStar’s] free speech rights but
actually permits more speech than EchoStar would consti-
tutionally be entitled to under the Copyright Act.” Pet.
App. 34a. This Court should grant review to establish that
First Amendment protections cannot be circumvented
through the artifice of a statutory copyright license. The
fallacy in the court of appeals’ elevation of form over
substance is confirmed by this Court’s recognition of the
intersection between First Amendment and copyright
principles in granting certiorari in Eldred v. Ashcroft, 239
F.3d 372, 375 (D.C. Cir. 2001), cert. granted, 534 U.S. __
(U.S. Feb. 19, 2002) (No. 01-618), which presents the ques-
tion (in Question 2 of the Questions Presented) of whether
the Copyright Term Extension Act of 1998 is “categorically
immune from challenges under the First Amendment.”
The certiorari petition in Eldred cited the Eleventh Circuit's
opinion in this very case as evidence of a circuit split on
copyright issues. At minimum, if plenary review is not
granted outright, this petition for certiorari should be held
in abeyance pending the disposition of Eldred.

B. The Statutory Copyright License.

Section 119(a)(2)(A) licenses satellite companies to
retransmit network broadcast stations’ programming with-
out having to negotiate separate permission from each
holder of a copyright interest in each individual program.
Congress protected the interests of such holders by requir-
ing payment of a statutory royalty for each recipient of
each program. See 17 U.S.C. § 119(b). The statute was
remedial, for Congress recognized that broadcast networks

4

and their affiliates were unfairly restricting access to net-
work programming and were collectively refusing to nego-
tiate with satellite providers for retransmission rights to
network signals.

Section 119(a)(2)(B), however, excludes “served”
households from that license. Section 119(a)(2)(B) specifies:

The statutory license provided for in subpara-
graph (A) shall be limited to secondary transmis-
sion to persons who reside in unserved
households.

Section 119(d)(10) defines an “unserved household” as one
that:

(A) Cannot receive, through the use of a con-
ventional outdoor rooftop receiving antenna, an

over-the-air signal of grade B intensity ... of a
primary network station affiliated with that net-
work. .. .

Signal strength is determined separately for each network
at each household, creating a significant administrative
burden for carriers.

By contrast, cable companies had enjoyed a much
broader statutory license for twelve years under the Copy-
right Act of 1976, 17 U.S.C. § 111, which they successfully
wielded to obtain a market share of 80% of U.S. house-
holds that subscribe to multichannel television program-
ming. Satellite carriers, however, received a license of
considerably narrower scope than that afforded to cable
companies.

The statute limits satellite retransmission to the “sma!]
percentage of television households [that] cannot now
receive clear signals embodying the programming of the
three national television networks.” H.R. Rep. No. 100-887,
pt. I at 18 (1988). The plain purpose of that limitation is to
protect local network stations and local programming.
Congress was concerned that if satellite carriers transmit-
ted distant network signals to households already
“served” by local network stations, the result would be
“an erosion of audiences for such local stations because

ia. > ieee 2

2
their programming would no longer be unique and dis-
tinctive.” H.R. Rep. No. 100-887, pt. II, at 26. Congress
reaffirmed this purpose in 1994 when it extended the
original six-year license, stating:

In order to protect local network stations from

the importation of distant network stations of the

same network, the Act restricts such importation

to those households that cannot receive a particu-

lar local network station either through over-the-

air antennas or cable.

H.R. Rep. No. 103-703, at 6 (1994) (footnote omitted).

To comply with § 119, EchoStar was forced to block
most of its subscribers from receiving the many network
stations it carries.2 “Unserved” households could lawfully
receive such signals from any network station, whether
distant or local, but “served” households could receive no
network broadcasting by satellite. Thus, distant and local
network stations were both available to “unserved” satel-
lite subscribers, whereas the only options for “served”
households were local network affiliates, viewed over-the-
air or by cable.

The Satellite Home Viewer Improvement Act of 1999
(hereinafter “SHVIA”) revised the licensing scheme,
amending both the Copyright Act (Title 17 U.S. Code) and
the Communications Act (Title 47 U.S. Code).3 The SHVIA
continued to restrict the satellite carriers’ copyright license

* Satellite programming (for example, HBO) is available to
all households that have compatible receivers. Thus, to limit
access (for example, to only those paying the additional fee for
HBO), EchoStar must block the ability of the receiving
equipment (the satellite dish and box in the home) to accept and
convert into viewable form the signal for that channel. The
“unserved household” restriction thus requires that each
“served” household’s receiving equipment block the network
stations’ signals.

3 The SHVIA comprised Title I of the Intellectual Property
and Communications Omnibus Reform Act of 1999, Pub. L. No.
106-113, 113 Stat. 1501.

6

under § 119 to “unserved households,” and to define
“unserved households” as those unable to receive a Grade
B signal from a local network broadcast station. 17 U.S.C.
§§ 119(a)(2)(B), 119(d)(10), 47 U.S.C. § 339(b).

At the same time, the SHVIA created a new and
additional statutory license permitting retransmission of
local broadcast programming without regard to the
“served” or “unserved” nature of the subscribing house-
hold, and without any obligation to pay royalties. 17
U.S.C. § 122. This “local-into-local” copyright license is
conditioned on a carrier’s retransmitting all the requesting
broadcast stations in any local market where it uses the
“local-into-local” license. 47 U.S.C. § 338. The Conference
Report on the 1999 amendments explained the new
license:

[T]he Conference Committee reasserts the impor-
tance of protecting and fostering the system of
television networks as they relate to the concept
of localism. It is well recognized that television
broadcast stations provide valuable program-
ming tailored to local needs, such as news,
weather, special announcements and information
related to local activities. To that end, the Com-
mittee has structured the copyright licensing reg-
ime for satellite to encourage and promote
retransmissions by satellite of local television sta-
tions to subscribers who reside in the local mar-
kets of those stations.

H.R. Rep. No. 106-464, at 92 (1999). With respect to distant
network retransmissions, it retained the limited license of
§ 119 for distant network service only “to those homes
which cannot receive the local network television sta-
tions.” Id. at 93.

Congress recognized in 1999 that many “unserved”
homes would actually be able to receive local network
programming under the new “local-into-local” license. 47
U.S.C. § 339(a)(1)(B). Nonetheless, the definition of
“unserved” remains the sole determinant of a satellite

customer’s ability to subscribe to distant network pro-
gramming. As amended in 1999, therefore, the SHVIA
provides satellite carriers with two conditional copyright
licenses:
— Under § 122, a license to retransmit local net-
work broadcast programming royalty-free to
all households in a licensed market; and

- Under § 119, a paid license to retransmit dis-
tant network programming, but only to
“unserved” households - even if those house-
holds can and do receive local network pro-
gramming via satellite under the § 122
license.

A satellite carrier is forbidden from retransmitting distant
network programming to households that are outside the
statutory definition of “unserved.”

The practical effect of the statutory scheme is to
silence a substantial amount of speech and to establish a
paternalistic governmental preference for local broadcast-
ing content. The scheme potentially affects not only the 17
million existing satellite viewers,4 but the untold millions
more who either do not subscribe to a satellite carrier
because they would be ineligible to receive distant net-
work programming or who subscribe but are nonetheless
denied the distant programming of their preference. To
comply with the restrictions on its speech, EchoStar must
carry all requesting broadcast stations for each of the 35
local markets it serves, and at the same time it must block
subscribers from receiving those stations that are outside
their own local markets. Viewers who meet the definition

4 See DIRECTV Press Release, DIRECTV Announces Fourth
Quarter and Year-End 2001 Subscriber Growth; Strong Performance
Exceeds Expectations; DIRECTV Ends Year with 10.7 Million
Customers (Jan. 8, 2002); see also EchoStar Press Release, EchoStar
Reports Record Fourth Quarter Revenue, EBITDA; EchoStar’s DISH
Network Satellite TV Service Reaches 7 Million Customer Milestone
(Feb. 28, 2002).

8 -

of “unserved households” can subscribe to such distant
broadcast programming; the rest cannot.

C. Course of Proceedings and Disposition Below.

On November 5, 1998, respondents, composed of the
major networks and associations of network affiliates (col-
lectively, “the Networks”), filed their lawsuit below, alleg-
ing that EchoStar was providing distant network
programming to “served” households in violation of the
SHVA and seeking a nationwide preliminary injunction.
On September 17, 1999, EchoStar moved for judgment on
the pleadings on the ground that the “unserved house-
hold” restriction violates the First Amendment.

On September 29, 2000, the district court granted a
nationwide preliminary injunction, and, in so doing,
denied EchoStar’s motion for judgment on the pleadings.
The district court’s entire First Amendment discussion
was:

In effect, EchoStar seeks to “make commercial

use of the copyrighted works of others. There is

no first amendment right to do so.” United Video,

Inc. v. FCC, 890 F.2d 1173, 1191 (D.C. Cir. 1989).

Therefore, the Court will deny EchoStar’s

Motion.

Pet. App. 68a-69a.

EchoStar timely appealed, and the court of appeals
reversed and vacated the injunction, remanding for an
evidentiary hearing on the injunction issues. With respect
to the First Amendment, however, the court of appeals
ruled on the merits that 17 U.S.C. § 119(a)(2)(B) is constitu-
tional. Pet. App. 32a-39a. The court of appeals was openly
dubious that EchoStar could assert any First Amendment
claim at all, opining that Harper & Row, Publishers, Inc. v.
Nation Enterprises, 471 U.S. 539 (1985), “rejected the sug-
gestion that the First Amendment requires broader excep-
tions to the copyright laws than those explicitly conferred
by Congress.” Pet. App. 33a.

9

The court of appeals nonetheless purported to evalu-
ate the “unserved household” restriction under the inter-
mediate First Amendment scrutiny prescribed by United
States v. O’Brien, 391 U.S. 367, 377 (1968). It had no eviden-
tiary record on which to base such an evaluation; the
district court had merely deciined to grant EchoStar’s
motion for judgment on the pleadings. Even so, the court
of appeals found that the restriction on distant broadcast
network retransmission serves “the limited goal of provid-
ing access to network programming for households that
cannot otherwise receive such programming, . . . while
creating the least possible interference with the Networks’
copyrights.” Pet. App. 36a. It asserted that “[s]uch precise
tailoring certainly survives scrutiny, intermediate or other-
wise,” and thus pronounced EchoStar’s First Amendment
challenge “meritless.” Id. at 38a-39a.

The court of appeals directed the district court to
apply 17 U.S.C. § 119(a)(2)(B) to EchoStar on remand. The
district court will do so as part of an evidentiary hearing
to be conducted on the requested injunction. The court of
appeals has conclusively resolved EchoStar’s constitu-
tional objections.

EchoStar sought rehearing and rehearing en banc of
the First Amendment question on October 9, 2001, which
the Eleventh Circuit denied without opinion on December
28, 2001. Pet. App. 109a-111a.

REASONS FOR GRANTING THE PETITION

This case squarely presents the issue this Court
reserved in Turner I, 512 U.S. 622 (1994), and Turner II, 520
U.S. 180 (1997): whether a statute designed to promote
“local” broadcast television content at the expense of “dis-
tant” broadcast speech contravenes the First Amendment.
The Eleventh Circuit summarily upheld such a speaker-
specific statutory scheme, one avowedly designed to limit
“distant” broadcast speech in favor of “local” broadcast
television, even though all of the Justices writing in Turner
I indicated that such a law would impose what they

10

deemed a content-based restriction on protected speech.®
This Court should grant review to establish that the chal-
lenged statute, 17 U.S.C. § 119(a)(2)(B), is invalid under the
First Amendment.

This Court should also grant review because the court
of appeals promulgated a new standard for judging con-
tent-neutral restrictions on speech under intermediate
First Amendment scrutiny. The court of appeals upheld 17
U.S.C. § 119(a)(2)(B) without demanding any substantial,
non-speculative evidence of an important governmental
interest to which the restriction on speech was narrowly
tailored.

Finally, review should be granted to establish that
§ 119(a)(2)(B) is not immune from First Amendment scru-
tiny simply because it is structured as an exception to a
statutory copyright license. The Eleventh Circuit’s holding
that the statute “does not threaten [EchoStar’s] free speech
rights” (Pet. App. 34a) elevates form over substance and
ignores the statute’s practical effect on expression. It also
raises questions akin to those posed in Eldred.

If the ruling below is allowed to stand, satellite car-
riers and viewers will continue to have their television
programming options curtailed by a licensing scheme that
dramatically reduces the total amount and variety of avail-
able speech. The statute prefers local over distant pro-
gramming, “unserved” viewers over “served” viewers,
and cable television operators over competing satellite
carriers. The question presented thus has enormous impli-
cations for millions of viewers and for the marketplace of
ideas available to the American public.

Absent review by this Court, the Eleventh Circuit's
decision will be the last word on the First Amendment
rights of satellite carriers. Together, EchoStar and

5 See Turner I, 512 U.S. at 643 n.6 (dictum) (Justices
Kennedy, Rehnquist, Blackmun, Stevens and Souter); 512 U.S. at
676-78 (Justices O’Connor, Scalia, Thomas and Ginsburg); 512
U.S. at 688 (Justice Ginsburg).

at’

11

DIRECTV hold the licenses for all 96 available frequencies
for the provision of direct broadcast satellite service across
the continental United States. EchoStar and the parent of
DIRECTV have agreed to merge the two satellite carriers
into one entity, subject to review by the Federa! Communi-
cations Commission (“FCC”) and antitrust regulators.
Accordingly, it is highly unlikely that any other court of
appeals will ever be presented with the questions raised
here.

This Court’s review is urgently warranted. At mini-
mum, the petition for certiorari should be held in abeyance
pending the disposition of Eldred.

I. Review Is Necessary To Establish That A Speaker-
Specific Restriction On “Distant” Broadcast Speech
In Order To Promote “Local” Broadcasting Content Is
A Content-Based Limit On Speech That Triggers
Strict First Amendment Scrutiny.

Retransmission of television programming is speech
entitled to First Amendment protection. The Eleventh Cir-
cuit was unwilling to hold at the threshold that EchoStar’s
programming actually constitutes “speech” or that the
challenged statute imposes any burden on speech, Pet.
App. 34a n.22, 38a n.24. In that respect, the decision below
squarely conflicts with this Court’s decisions in Turner
Broadcasting. As the Fourth Circuit recently observed in
Satellite Broadcasting & Communications Association v. FCC,
275 F.3d 337 (4th Cir. 2001), petition for cert. filed, __
U.S.L.W. __ (U.S. March 7, 2002) (No. 01-1332), which
addressed a First Amendment challenge to a different
section of the SHVIA:

[Bloth satellite carriers and cable operators
engage in speech protected by the First Amend-
ment when they exercise editorial discretion over
the menu of channels they offer to their sub-
scribers. Insofar as the carry one, carry all rule
seeks to influence the exercise of that discretion,

12

it is open to challenge under the First Amend-

ment.

Id. at 352-53 (citation omitted).

The role of satellite carriers in selecting which stations
and programming to carry is equivalent to that of the cable
operators the Court discussed in Turner I, where all nine
Justices agreed:

There can be no disagreement on an initial prem-

ise: Cable programmers and cable operators

engage in and transmit speech, and they are

entitled to the protection of the speech and press
provisions of the First Amendment. Through

“original programming or by exercising editorial

discretion over which stations or programs to

include in its repertoire,” cable programmers and

operators “seek to communicate messages on a

wide variety of topics and in a wide variety of

formats.”
Id. at 636 (citations omitted). As Justice O’Connor
explained in her separate opinion,

Selecting which speech to retransmit is, as we

know from the example of publishing houses,

movie theaters, bookstores, and Reader’s Digest,

no less communication than is creating the

speech in the first place.

Id. at 675 (O’Connor, J., concurring in part and dissenting
in part). Accord, Hurley v. Irish-American Gay, Lesbian &
Bisexual Group of Boston, 515 U.S. 557, 570 (1995). The
programming choices made by satellite carriers and
viewers are no less valuable under the First Amendment
than those of cable operators and cable viewers, or those
of publishers and readers. Any other view would conflict
with the premise underlying the second question pre-
sented by Eldred, which involves the First Amendment
protection to which retransmission of copyrighted material
is entitled in light of the Copyright Term Extension Act of
1998. As a content-based restriction that discriminates
between classes of speakers, § 119(a)(2)(B) demands strict
scrutiny.

:
;
.

13

A) The Statute Is A Content-Based Restriction That
Violates The First Amendment.

The statutory scheme here recognizes two distinct
categories of satellite programming, distant and local, and
accords them radically different treatment. Under § 122,
local programming can be provided royalty-free to all
households, without regard to the Strength of the broad-
cast signal each household receives. Distant programming,
on the other hand, may be offered under § 119 only to
those subscribers meeting the complex definition of
“unserved,” and then only for a fee. The statutory scheme
prevents satellite carriers from providing “distant” speech
to households that are deemed “served.”

The effect of this distinction is magnified by the
SHVIA. Under 47 U.S.C. § 338, a satellite carrier using the
§ 122 local programming license must carry the signals of
all requesting local stations in each area where it carries
one such station. Section 119(a)(2)(B), however, prohibits a
carrier from transmitting these same Signals to its cus-
tomers in other parts of the country unless they are
“unserved.” This compels EchoStar to block the signals of
numerous broadcast stations from all but a select few of its
subscribers outside each station’s local area. This scheme
thus limits the total broadcast transmissions available to
the vast majority of satellite subscribers, requiring them to
accept only local network programming when they could
easily receive distant network programming as well.

This reduction in the quantity and variety of speech
available to satellite customers is based solely on whether
network programming is distant or local. “Served” house-
holds have fewer total sources-of information and cannot
opt for distant broadcast variants in liey of or in addition
to their local network stations.

The indisputable basis for the restrictions on “distant”
programming is Congress’ preference for the content of
local television broadcasters: “[Local] stations provide pro-
gramming tailored to local needs, such as news, weather,

14

special announcements and information related to local
activities.” H.R. Rep. No. 106-464, at 92 (1999). Further:

when a satellite television operator distributes
out-of-market, or distant, network signals to
households that can otherwise receive local sig-
nals over-the-air, the local broadcast station’s
viewership (and hence, advertising revenue) nec-
essarily declines. The unserved household limita-
tion therefore has helped to preserve local
affiliates’ bargained-for exclusivity, and in doing
so, promoted the development of local program-
ming and free, over-the-air television.

H.R. Rep. No. 106-79, at 13 (1999). When the SHVIA
combined the restricted license for distant programming
with an unrestricted royalty-free license for local program-
ming, the Conference Committee said the resulting system
“furthers the congressional policy of localism and diver-
sity of broadcast programming, which provides locally-
relevant news, weather, and information. ...” H.R. Rep.
No. 106-464, at 102.”

6 The House Commerce Committee report addressed an
alternate bill, proposed H.R. 851, which would have removed the
“unserved household” restriction and provided a nationwide
copyright license for both local and distant satellite
programming. The bill called for equalizing the copyright
licenses on the ground that “[i]t is illogical to place territorial
restrictions on compulsory licenses, given that they are designed
to effectuate telecommunications policy goals (e.g., localism, and
the viability of free, over-the-air television), and not copyright
interests.” H.R. Rep. No. 106-79, at 26. House Report 851 would
have required the FCC to issue regulations similar to those
governing cable operators. Id. at 25-26. House Report 851 would
have served the interest of protecting local stations through
exclusivity rules, but would have been less restrictive of
protected speech than the “unserved households” limitation.

7 As the House Commerce Committee acknowledged, note
6 supra, these stated goals have nothing to do with the exercise of
powers granted to Congress under the Copyright Clause. Thus, it

15

This legislative history confirms what the very nature
of the statute reflects: Congress chose to restrict distant
satellite retransmissions out of concern that, if given a
choice, satellite viewers might prefer distant content over
that of their own local stations. Acting out of a misplaced
paternalism, Congress declined to allow viewers that
choice.® Its licensing scheme is therefore facially content-
based under this Court’s Turner decisions.

In Turner I, all members of the Court recognized that
programming addressing “local news and informational
needs” represents a content-based category of speech. The
majority made this observation in describing two statutory
provisions that would require cable companies to carry
certain otherwise ineligible broadcast stations based on
FCC findings addressing “local news and informational
needs” and giving “attention to the value of localism.”
Turner I, 512 U.S. at 643 n.6. The majority said, “We recog-
nize that this aspect of [the challenged statute] appears to
single out certain low-power broadcasters for special bene-
fits on the basis of content.” I[d.9 Tustice O’Connor’s

is questionable whether the “unserved household” restriction
was even within Congress’ power to enact. See Lawrence Lessig,
Lecture: Copyright’s First Amendment, 48 U.C.L.A. L. Rev. 1057,
1062 (June 2001); see also Neil Weinstock Netanel, Locating
Copyright Within the First Amendment Skein, 54 Stan. L. Rev. 1, 73
(Oct. 2001).

8 By co-opting viewers’ choices, Congress disregarded the
basic tenet of First Amendment jurisprudence “that government
officials should treat citizens as fundamentally rational, autonomous
agents, capable of weighing the value and probity of speech for
themselves.” Netanel, 54 Stan. L. Rev. at 34. If local programming is
as valuable and desirable as Congress has posited, then its
viewership would not “necessarily decline” in the face of available
distant programming, as Congress assumed. Cf. H.R. Rep. No.
106-79, at 13.

9 The Court did not deal with this issue directly because
the district court had not addressed it and the parties gave it
only “glancing reference.” Turner I, 512 U.S. at 643-644 n.6. The

16

opinion for four members of the Court was more
explicit.!° Believing that the entire statute reflected a pur-
pose to promote local broadcasting, she characterized such
a purpose by saying:

Preferences for diversity of viewpoints, for local-

ism, for educational programming, and for news

and public affairs all make reference to content.

They may not reflect hostility to particular points

of view, or a desire to suppress certain subjects

because they are controversial or offensive. They

may be quite benignly motivated. But benign

motivation, we have consistently held, is not

enough to avoid the need for strict scrutiny of

content-based justifications.
Turner I, 512 U.S. at 677 (O’Connor, J., concurring in part
and dissenting in part). Accord, id. at 686 (Ginsburg, J.,
concurring in part and dissenting in part) (“[A]n inter-
twined or even discrete content-neutral justification does
not render speculative, or reduce to harmless surplus,
Congress’ evident plan to advance local programming.”);
see also Pacific Gas & Elec. Co. v. Public Utils. Comm’n of
California, 475 U.S. 1, 20 (1986) (plurality opinion) (“the
State’s asserted interest in exposing appellant’s customers
to a variety of viewpoints is not - and does not purport to
be — content neutral”); First Nat'l Bank of Boston v. Bellotti,

majority found that the remaining must-carry rules did not
trigger strict scrutiny because Congress had acted not to
manipulate locally available content but rather to ensure the
continued availability of free over-the-air television
programming for those who did not subscribe to cable, by
safeguarding the economic viability of the over-the-air stations.
See Turner I, 512 U.S. at 646; see also id. at 649, 652, 658-59; Turner
II, 520 U.S. at 225-29 (Breyer, J., concurring in part). As the Court
later summarized, “[t]he Government’s interest in Turner
Broadcasting was not the alteration of speech.” Hurley, 515 U.S.
at 577.

10 Justices Scalia and Ginsburg joined in Justice O’Connor’s
separate opinion, and Justice Thomas joined in the portion
relevant here. Turner I, 512 U.S. at 674.

j
‘
3
3
i
;

17

435 U.S. 765 n.30 (1978) (governmental attempt to restrict
the voices of some in order to “enhance the relative
voices” of less readily heard speakers “contradicts basic
tenets of First Amendment jurisprudence”) (internal quo-
tation marks omitted); Time Warner Entm’t Co. v. FCC, 240
F.3d 1126, 1131 (D.C. Cir. 2001) (regulation of cable opera-
tors “solely in the interest of diversity” lies at “the outer
limits of Congress’ power”).

Because § 119(a)(2)(B) put in place a content-based
system of copyright licensing that restricts speech, it
demands strict scrutiny under the First Amendment. The
Eleventh Circuit’s decision presents this Court with the
opportunity to resolve the issues left open in the Turner
Broadcasting decisions regarding the government's author-
ity to restrict speech in the name of broadcast “localism.”

B) Section 119(a)(2)(B) Warrants Strict Scrutiny
Because It Singles Out Particular Speakers For
Restriction.

This Court’s review is also called for because of the
Speaker-specific nature of the restriction on speech. While
“served” satellite subscribers are precluded from receiving
distant network broadcasts, the same is not true for cable
subscribers. The copyright license for cable operators, in
17 U.S.C. § 111, contains no “unserved household” limita-
tion, nor any similar distinction between cable operators’
license to transmit local programming and their license to
transmit distant programming.

As this Court has observed, “[rlegulations that dis-
criminate among media, or among different speakers
within a single medium, often present serious First
Amendment concerns,” for they “threaten[ ] to ‘distort the
market for ideas.’ ” Turner I, 512 U.S. at 659, 660 (quoting
Leathers v. Medlock, 499 U.S. 439, 448 (1991)). “Laws
designed or intended to suppress or restrict the expression
of specific speakers contradict basic First Amendment
principles.” United States v. Playboy Entm’t Group, Inc., 529
U.S. 803, 812 (2000). Speaker-specific restrictions on

18

expression have always triggered exacting First Amend-
ment scrutiny, for “[iJn the realm of protected speech, the
[government] is constitutionally disqualified from dictat-
ing the subjects about which persons may speak and the
speakers who may address a public issue.” Bellotti, 435 U.S. at
784-85 (emphasis added).?}

In imposing a disproportionate burden on one group
of speakers, the “unserved household” restriction ulti-
mately limits the choices available to listeners. And, like
the selective tax exemptions held invalid in Arkansas
Writers’ Project, Inc. v. Ragland, 481 U.S. 221 (1987), and
Minneapolis Star & Tribune Co. v. Minnesota Comm'’r of Reve-
nue, 460 U.S. 575 (1983), this selective license scheme, by
granting preferential treatment to cable operators, neces-
sarily causes concern about improper government motive.
See Netanel, 54 Stan. L. Rev. at 59. Absent any “special
characteristic” of satellite carriers justifying the distinc-
tion,!2 the very fact of such differential treatment

11 See also Philadelphia Newspapers, Inc. v. Hepps, 475 U.S.
767, 777 (1986) (describing Bellotti as involving a “speaker-
based restriction”); Madison Sch. Dist. v. Wisconsin Employment
Relations Comm'n, 429 U.S. 167, 176 (1976) (public board may not
“discriminate between speakers” at its meetings); Police Dep’t of
Chicago v. Mosley, 408 U.S. 92, 96 (1972) (“[W]e have frequently
condemned .. . discrimination among different users of the
same medium for expression.”); Ruggiero v. FCC, 278 F.3d 1323,
1330 (D.C. Cir. Feb. 8, 2002) (invalidating as First Amendment
and equal protection violation federal statute prohibiting
anyone who had ever operated unlicensed station from
obtaining low-power FM radio license, “as it restricts future
lawful speech (licensed broadcasting) and applies to a limited
class.”).

12 No justification for the discrimination was offered or
considered below. Moreover, Congressional statements about
the SHVIA belie the possibility that any “justified differential”
exists. The Conference Committee stated to the contrary that
“[t]he proposed licenses place satellite carrier [sic] in a

CES Bsns at BN TEN

19

“suggests that the goal of the regulation is not unrelated to
suppression of expression, and such a goal is presump-
tively unconstitutional.” Minneapolis Star, 460 U.S. at 585.

The Eleventh Circuit never demanded any explanation
for the discriminatory treatment of speech by satellite
carriers. Accordingly, this Court’s plenary review is
required.

II. Review Is Warranted Because the Eleventh Circuit
Articulated A New, Watered-Down Version of Inter-
mediate Scrutiny.

Although the court of appeals purported to apply the
intermediate scrutiny standards of O’Brien, 391 U.S. 367
(1968), in fact the court of appeals created a wholly new
test that conflicts with decisions of this Court and with
decisions in other circuits. Under O’Brien, a statute regu-
lating conduct in a manner that affects expression com-
ports with the First Amendment only if: (1) it furthers an
important or substantial governmental interest; (2) the
governmental interest is unrelated to the suppression of
free expression; and (3) the incidental restriction on speech
is no greater than is essential to the furtherance of that
interest. 391 U.S. at 377; see also Turner I, 512 US. at 661-62;
Turner II, 520 U.S. at 189; Board of Trustees v. Fox, 492 U.S.
469, 478 (1989).

The burden of meeting these standards is on the pro-
ponents of the challenged law. At the threshold, they
“must demonstrate that the recited harms are real, not
merely conjectural, and that the regulation will in fact
alleviate these harms in a direct and material Way.” Turner
[, 512 U.S. at 664-65. Further, they must show that “Con-
gress has drawn reasonable inferences based on substan-
tial evidence,” for “[w]hen trenching on first amendment
interests, even incidentally, the government must be able

comparable position to cable systems, competing for the same
customers.” H.R. Rep. No. 106-464, at 101.

20

to adduce either empirical support or at least sound rea-
soning on behalf of its measures.” Turner I, 512 U.S. at 666
(citations omitted) (quoting Century Communications, Corp.
v. FCC, 835 F.2d 292 (D.C. Cir. 1987)); see also Turner II, 520
U.S. at 195 and 237 (O’Connor, J.) (citations omitted). Even
in the commercial speech context, this Court has instructed
that the government’s burden “is not satisfied by mere
speculation or conjecture,” Edenfield v. Fane, 507 U.S. 761,
770 (1993), or by “anecdotal evidence and educated
guesses.” Rubin v. Coors Brewing Co., 514 U.S. 476, 490
(1995).

The court of appeals minted a new standard that does
not comply with any of these requirements. The court of
appeals itself described the record as “sparse.” Pet. App.

13 See also Lorillard Tobacco Co. v. Reilly, 533 U.S. 525, 121
S. Ct. 2404, 2425 (2001) (invalidating restriction on speech where
the government did not “carefully calculat[e] the costs and
benefits associated with the burden on speech imposed by the
regulations,” even though the government adduced numerous
empirical studies and extensive market data to support its
judgment) (internal quotation omitted); Bartnicki v. Vopper, 532
U.S. 514, 121 S. Ct. 1753, 1764 n.18 (2001) (“mere speculation or
conjecture” insufficient); 44 Liguormart, Inc. v. Rhode Island, 517
U.S. 484, 505 (1996) (no “findings of fact, or indeed any
evidentiary support whatsoever”); Ibanez v. Florida Dept. of Bus.
& Prof’l Reg., 512 U.S. 136, 143 (1994) (“unsupported assertions”
are “insufficient” to justify restrictions on speech); Fox Television
Stations, Inc. v. FCC, 280 F.3d 1027 (D.C. Cir. Feb. 19, 2002)
(FCC’s failure to repeal national television station ownership
rule and cable/broadcast cross-ownership rule was arbitrary
and capricious in violation of APA); Bailey v. Morales, 190 F.3d
320, 324 (5th Cir. 1999) (invalidating a regulation of
chiropractors’ advertising, which was based on nothing beyond
“common sense” and anecdotal evidence); Pearson v. Edgar, 153
F.3d 397, 402 (7th Cir. 1998) (rejecting proposed governmental
interest due to state’s failure to proffer evidence to support it);
Harman v. City of New York, 140 F.3d 111, 122 (2d Cir. 1998) (“the
government cannot rely on assertions, but must show a basis in
fact for its concerns”).

21

32a. Yet, the court of appeals demanded neither “empirical
support” nor “sound reasoning” to justify the “unserved
household” restriction. In fact, the record contains no evi-
dence at all in support of the challenged law, and there is
no legitimate basis here for concluding that such a restric-
tion satisfies any of the three O’Brien elements. The court
of appeals’ approach amounts to ill-disguised rationality
review.

The court of appeals declared that the restriction
serves “the limited goal of providing access to network
programming for households that cannot otherwise
receive such programming, . . . while creating the least
possible interference with the Networks’ copyrights.” Pet.
App. 36a. Certainly, the license in § 119(a)(2)(A) expands
network programming to those who otherwise could not
receive it. But confining the license to “unserved households,”
a step separately effected by § 119(a)(2)(B), both patently
limits speech and fails to protect copyrights. The same
distant programming is already statutorily licensed for
retransmission in other markets, and § 119(a)(2)(B) simply
serves to reduce the royalty payments to copyright owners
protected by the statute. The goal of compensating holders
of copyrights is addressed the same way in § 119 as in
§ 111, the cable operators’ license provision: royalty pay-
ments in proportion to the number of viewers receiving
the licensed broadcasts. Under the SHVIA, the much
larger group of households receiving local network pro-
gramming under § 122 generates no royalty for copyright
holders. The current licensing scheme thus provides a
narrow license for distant broadcast retransmissions,
which generates royalties for copyright holders, and a
much broader license for local transmissions, which does
not.

None of this explains the “unserved household” restric-
tion in § 119(a)(2)(B), which simply and directly prevents
many subscribers from receiving distant network pro-
gramming. There is no record to demonstrate that the
restriction is aimed at serving any government interest

| |

22

beyond satisfying the impermissible paternalistic prefer-
ence for “local” broadcast speech —- an interest manifestly
not unrelated to suppression of free expression. There is
certainly no record to show that the challenged restriction
was occasioned by any genuine harm or threat,!4 or that
the restriction would actually reduce any real threat, or
that the resulting deprivation is no greater than necessary.

Indeed, nothing in the Eleventh Circuit opinion or the
record here suggests that the “unserved household”
restriction actually serves even its stated purposes “in a
direct and material way,” as O’Brien requires. Turner I, 512
U.S. at 664. The structure and language of the current
statutory scheme reveal that in fact the opposite is true.
Under the SHVIA, for example, many “unserved house-
holds” now obtain local network programming via satel-
lite through the § 122 license, but also remain eligible to
receive distant network programming under § 119(a)(2)(B).
Thus, contrary to the Eleventh Circuit’s stated premise, the
§ 119(a)(2) license no longer serves only households that
cannot otherwise receive local network programming. See
Pet. App. 35a. Among households that can receive local
broadcast retransmissions under § 122, the statute arbi-
trarily distinguishes between “unserved households,”
which are permitted to receive distant in addition to local
programming, and “served” households, which are not.

In reality, then, the statutory scheme neither limits
distant programming to viewers otherwise lacking access
to network television, nor assures protection for copyright
holders with respect to all or even most satellite

14 The legislative history, in fact, suggests the absence of a
real harm. The Senate Commerce Committee repeatedly
observed that the local network affiliates appearing before it
had “failed to present convincing evidence to show that the
current degree of distant carriage poses any realistic threat to
the maintenance of a healthy, local over-the-air broadcasting
system.” S. Rep. No. 106-51, at 7 (1999). Accord, id. at 8.

23

retransmissions. In this context, the “unserved household”
restriction suffers from precisely the same fundamental
irrationality that defeated the federal ban on alcohol-con-
tent labeling in Rubin, 514 U.S. 476 (1995). In Rubin, this
Court found that the challenged statute could not “directly
and materially advance its asserted interest because of the
overall irrationality of the Government’s regulatory
scheme.” 514 U.S. at 488. “There is little chance that
§ 205(e)(2) can directly and materially advance its aim,
while other provisions of the same Act directly undermine
and counteract its effects.” Id. at 489 (Thomas, J., writing
for eight members of the Court). Following the same rea-
soning, this Court in Greater New Orleans Broadcasting
Ass'n, Inc. v. United States, 527 U.S. 173 (1999), found that a
section of the Federal Communications Act, in the context
of the whole regulatory scheme, was “so pierced by
exemptions and inconsistencies that the Government can-
not hope to exonerate it.” Id. at 190. The Court further
criticized the regulation because it “distinguishes among
the indistinct, permitting a variety of speech that poses the
same risks the Government purports to fear, while ban-
ning messages unlikely to cause any harm at all.” Id. at
195.1° Here, as in Rubin and Greater New Orleans Broadcast-
ing, the patent mis-matches on the face of the current
licensing scheme demonstrate that § 119(a)(2)(B) does not
further an important or substantial government interest
and fails to meet the very first O’Brien test.1¢

*S See also 44 Liquormart, 517 U.S. at 507 (invalidating
restriction on commercial speech, where “the State’s own
showing reveals that any connection between the ban and a
significant change in alcohol consumption would be purely
fortuitous”); Cincinnati v. Discovery Network, 507 U.S. 410, 427
(1993) (even a restriction on commercial speech failed where
“the regulation ‘provided only the most limited incremental
support for the interest asserted’.”) (quoting Bolger v. Young’s
Drug Products Corp., 463 U.S. 60, 73 (1983)).

16 Indeed, “the patent overinclusiveness and under-
inclusiveness” of § 119(a)(2)(B) in relation, to its asserted

\

24

This same incongruity precludes any finding that the
statute is “narrowly tailored” to serve its purportedly
content-neutral purpose, as O’Brien requires. The “fit”
requirement is not satisfied unless the challenged provi-
sion “promotes a substantial government interest that
would be achieved less effectively absent the regulation.”
Turner I, 512 U.S. at 662 (quoting Ward v. Rock against
Racism, 491 U.S. 781, 799 (1989)). Since § 119(a)(2)(B) does
not effectively serve a legitimate government interest at
all, any burden it imposes on protected speech is neces-
sarily greater than the Constitution allows.” Moreover, a
regulatory system similar to that governing cable
retransmissions, which provides exclusivity within a 35-
mile radius for local network programming, but allows
non-identical distant network programming, is an obvious,
less speech-intrusive alternative. The blunderbuss
“unserved household” restriction thus plainly fails the
narrow tailoring requirement.'!®

purpose “suggests that the Government’s purpose is not
substantial.” FCC v. League of Women Voters, 468 U.S. 364, 386,
385 n.16 (1984).

17 The majority opinion in League of Women Voters reflects
this logic, holding that “the manifest imprecision of the ban
imposed . . . reveals that its proscription is not sufficiently
tailored to the harms it seeks to prevent to justify its substantial
interference with broadcasters’ speech.” 468 U.S. at 392.

18 See Lorillard, 533 U.S. 525, 121 S. Ct. at 2426 (State failed
to consider less burdensome alternatives, such as tailoring the
restrictions to “advertising and promotion practices that appeal
to youth, . . . while permitting others”); id. at 2438 (Thomas, J.,
opinion concurring in part and concurring in the judgment)
(regulations “fail the narrow tailoring inquiry” because “the
State should have examined ways of advancing its interest that
do not require limiting speech at all”); 44 Liquormart, 517 U.S. at
507 (plurality opinion) (ban not tailored because of “alternative
forms of regulation that would not involve any restriction on
speech”); id. at 528-29 (O’Connor, J., concurring) (noting
“availability of less burdensome alternatives”); Discovery

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25

Finally, the restriction violates the requirement that its
purpose be “unrelated to the suppression of free expres-
sion.” O'Brien, 391 U.S. at 377; see also Turner I, 512 US. at
622; Turner II, 520 U.S. at 189. For, as we have seen, the
restriction at issue here is directly related to the suppres-
sion of distant network programming. That is its specific
purpose. Because satellite signals are carried nationwide,
EchoStar must block distant signals from many subscribers
who could otherwise receive them. No law that so patently
effects a “net decrease in the amount of available speech”
can be viewed as unrelated to the suppression of free
expression. Cf. Turner I, 512 US. at 647.

The Eleventh Circuit disregarded these established
principles in upholding § 119(a)(2)(B) under intermediate
scrutiny. In so doing, it created a new constitutional test
that conflicts with thé decisions of this Court and with
decisions of other circuits.

III. Review Is Warranted To Establish That
§ 119(a)(2)(B) Is Not Immune From First Amend-
ment Scrutiny Even Though It Is Structured As An
Exception To A Statutory Copyright License.

The Eleventh Circuit held that § 119 “does not threat-
en... free speech rights but actually permits more speech
than EchoStar would constitutionally be entitled to under
the Copyright Act.” Pet. App. 34a. The court of appeals
purported to apply Harper & Row, 471 U.S. 539 (1985).
According to the Eleventh Circuit, Harper & Row “rejected
the suggestion that the First Amendment requires broader
exceptions to the copyright laws than those explicitly con-
ferred by Congress.” Pet. App. 33a.

Network, 507 U.S. at 416-17 (considering less burdensome
alternatives); see also U S WEST, Inc. v. FCC, 182 F.3d 1224,
1238-39 (10th Cir. 1999), cert. denied, 120 S. Ct. 2215 (2000) (“the
FCC’s failure to adequately consider an obvious and
substantially less restrictive alternative . . . indicates that it did
not narrowly tailor the . . . regulations” restricting speech).

26

To be sure, by definition any statutory copyright
license permits the licensee “more speech” or more lis-
teners than the Copyright Act would otherwise allow. That
is a tautology. But whether the limits Congress has placed
on such a license are constitutional is another question
entirely. That the copyright law as a whole may be a
universal, content-neutral statute ignores the issue here:
whether the content-based, speaker-specific nature of the
“unserved household” limitation on speech contained in
§ 119(a)(2)(B) is unconstitutional. This Court should grant
review to contirm that Harper & Row did not, as the
Eleventh Circuit erroneously believed, create a categorical
First Amendment exception for laws enacted under the
Copyright Clause of the Constitution.!9

This case plainly raises a question akin to the second
of the two questions on which this Court granted certiorari
in Eldred - namely, whether the Copyright Term Extension
Act of 1998 is “categorically immune from challenges
under the First Amendment.” While Eldred involves the
question of temporal extensions of copyright protection,
this case involves geographical extensions of copyright to
prohibit satellite carriers from providing “distant” broad-
cast speech to “served” households.

A copyright exception to the First Amendment would
be particularly anomalous because Congress, through the
allocation of copyright prerogatives, “distributes speech
entitlements that enable certain speakers to maintain their

19 Harper & Row held that the fair use exception to
copyright was broad enough to protect the First Amendment
right of the defendant to report news about a public figure. 471
U.S. at 560. It did not adopt or approve a general rule that the
fair use exception provides all the First Amendment protection
the Constitution requires. To the contrary, it declined to adopt a
sweeping rule that any use of copyrighted material should be
viewed as “fair use” if it concerns a public figure. Id. Far from
creating a copyright exception to the First Amendment, the
Court simply declined to “create what amounts to a public
figure exception to copyright.” Id.

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27

market position and restrain competition.” Netanel, 54
Stan. L. Rev. at 62. Use of the copyright laws for “the
management and allocation of . .. communicative channels
ha[s] far-reaching effects [on] the shape of public dis-
course.” Id. at 64. From the perspective of listeners, audi-
ences, and the marketplace of ideas, the copyright laws
have the potential to limit speech by preventing
retransmission of communication. For this reason, mem-
bers of this Court have taken the view that courts should
“hesitate to extend or strengthen” copyright protections.
See Stephen G. Breyer, The Uneasy Case for Copyright: A
Study of Copyright in Books, Photocopies, and Computer Pro-
grams, 84 Harv. L. Rev. 281, 284 (1970). At a minimum,
each legislative decision to make governmental machinery
available to enforce copyrights must be seen as a form of
State action to be tested against applicable constitutional
standards.

The First Amendment and the Copyright Clause serve
congruent purposes not because of a categorical copyright
exception to the First Amendment but because “copyright
is intended to increase and not to impede the harvest of
knowledge.” Harper & Row, 471 U.S. at 545. As the con-
gressional proponents of the SHVA in 1988 acknowledged,
“the primary objective of our copyright laws is not to
reward the author, but rather to secure for the public the
benefits from the creations of authors.” H.R. Rep. No.
100-887, pt. I, at 10. Indeed, “[t]he Framers intended copy-
right itself to be the engine of free expression.” Harper &
Row, 471 U.S. at 558. Rather than restricting speech, “[t]he
rights conferred by copyright are designed to assure con-
tributors to the store of knowledge a fair return for their
labors.” Id. at 546. In the case of satellite retransmissions,
that “fair return” is provided by royalty payments incor-
porated in the license of 17 U.S.C. § 119.

The aims of copyright law parallel those of the First
Amendment, which this Court has described as “assuring
that the public has access to a multiplicity of information
sources” and ensuring “ ‘the widest possible dissemina-

tion of information from diverse and antagonistic

28

sources.’ ” Turner I, 512 U.S. at 663 (citation omitted); see
also Turner II, 520 U.S. at 190, 192 and 226-27 (Breyer, 'J.,
concurring in part). As the Turner decisions indicate, the
freedoms to select, transmit, and receive speech under
First Amendment protection are just as vital to this coun-
try’s communication marketplace as is nurturing new
creation by a grant of copyright royalties. Copyright law
protects “expression, not ideas”; the First Amendment
protects both.2° Thus, the First Amendment is necessarily
implicated when Congress enacts a copyright law
restricting mass communication, even though the law
may be described as an economic regulation. In\Turner I,
eight members cf this Court acknowledged that a statute
aimed at purely economic concerns still merits close First
Amendment examination if it expressly governs the com-
munications media:

[L]aws that single out the press, or certain ele-

ments thereof, for special treatment “pose a par-

ticular danger of abuse by the state,” and so are
always subject to at least some degree of height-
ened First Amendment scrutiny.

512 U.S. at 640-41 (internal citation omitted).

Nor can such First Amendment concerns be swept
aside simply because a copyright license may be charac-
terized as a benefit. Even if Congress was not required to
extend the statutory license in § 119(a)(2)(A), having cho-
sen to do so, it may not shield the separate “unserved
household” restriction of § 119(a)(2)(B) from First Amend-
ment scrutiny. Under settled principles respecting “uncon-
stitutional conditions,” the government may not condition
a benefit on a requirement that “the beneficiary surrender

20 First Amendment scrutiny was applied without
question, for example, to a suit challenging the U.S. Olympic
Committee’s statutory power to control use of the word
“Olympic,” even though the Court found that the restriction did
not prevent the challenger from conveying the substance of its
message. San Francisco Arts & Athletics, Inc. v. United States
Olympic Comm., 483 U.S. 522, 538-39 (1987).

29

a constitutional right, even if the government may with-
hold that benefit altogether.” Kathleen M. Sullivan, Uncon-
stitutional Conditions, 102 Harv. L. Rev. 1415 (1989). This
Court has repeatedly held that the government must obey
the Constitution when it grants — and limits — benefits, just
as when it regulates conduct.2! Perry v. Sindermann, 408
U.S. 593 (1972), left no doubt in the matter:

For at least a quarter-century, this Court has
made clear that even though a person has no
“right” to a valuable governmental benefit and
even though the government may deny him the
benefit for any number of reasons, there are some
reasons on which the government may not rely. It
may not deny a benefit to a person on a basis
that infringes his constitutionally protected inter-
ests — especially, his interest in freedom of
speech.
Id. at 597. In the ensuing thirty years, the principle articu-
lated in Perry v. Sindermann has become well-established.22
The Eleventh Circuit’s contrary approach - effectively
exempting § 119(a)(2)(B) from First Amendment scrutiny
because it is codified as part of the copyright laws - is

*! This case does not implicate any form of government
subsidy, either for government speech as in Rust v. Sullivan, 500
U.S. 173 (1991), or for private speech as in Legal Services Corp. v.
Velazquez, 531 U.S. 533 (2001). No government funds are
provided to satellite carriers here. Instead, the § 119 license
represents the transfer of a portion of the copyright interest
Originally granted by the government from one group of
speakers to another, in exchange for a license fee.

*2 See, e.g., 44 Liquormart, 51Z U.S. at 513 (state power to
license liquor sellers does not justify banning liquor advertising
as a condition of license); Rosenberger v. Rector & Visitors of the
Univ. of Va.,515 U.S. 819, 837 (1995) (universities that decide to
fund student publications may not deny funds to religious
publications); League of Women Voters, 468 U.S. at 398-99 (federal
government may not condition public broadcast funding on
station’s abstaining from political editorials).

contrary to the decisions of this Court and sets a prece-
dent that will provide a blueprint for the evisceration of
the First Amendment in the name of copyright.

CONCLUSION

The_petition for writ of certiorari should be granted.
At minimum, it should be held in abeyance pending the
disposition of Eldred v. Ashcroft.

Respectfully submitted,

LAURENCE H. TRIBE*

Hauser Hall 420

1575 Massachusetts Avenue

Cambridge, Massachusetts
02138

(617) 495-4621

*Counsel of Record

Davip K. Moskowl!1tTz

EcHoStTarR COMMUNICATIONS
CORPORATION

5701 South Santa Fe Drive

Littleton, Colorado 80120

CynTHIA A. RICKETTS

DonaLp A. WALL

Desora L. VERDIER

SQUIRE, SANDERS &
Dempsey L.L.P.

Two Renaissance Square

40 North Central Avenue,
Suite 2700

Phoenix, Arizona 85004

(602) 528-4000

T. Wave WELCH

T. Wave WELCH & ASSOCIATES
2401 Fountainview, Suite 215
Houston, Texas 77057
(713) 952-4334

Counsel for Petitioners

March 27, 2002

Yuin abiéo vn.

la

APPENDIX A
[PUBLISH]
IN THE UNITED STATES COURT OF APPEALS
FOR THE ELEVENTH CIRCUIT

No. 00-15378

D. C. Docket Nos. 98-02651-CV-LCN
99-06382-CV-LCN

CBS BROADCASTING, INC.,

FOX BROADCASTING COMPANY,
ABC, INC., NATIONAL
BROADCASTING CO., FBC
TELEVISION AFFILIATES
ASSOCIATION, et al.,

Plaintiffs-Appellees,
versus

ECHOSTAR COMMUNICATION
CORPORATION, d.b.a. DISH
Network, ECHOSTAR SATELLITE
CORPORATION, SATELLITE
COMMUNICATIONS OPERATING
CORPORATION, DIRECT SAT CORP.,

Defendants-Appellants,
UNITED STATES OF AMERICA,

Intervenor.

ECHOSTAR COMMUNICATION
CORPORATION, a Nevada
Corporation,

Plaintiff-Counter-
Defendant-Appellant,

EE

2a

ECHOSTAR SATELLITE CORPORATION,
a Colorado corporation,

SATELLITE COMMUNICATIONS
OPERATING CORPORATION, a
Colorado corporation DIRECT SAT
CORPORATION, a Delaware corporation,

Plaintiffs-Appellants,

versus

CBS BROADCASTING INC.,

a New York corporation,

FOX BROADCASTING, CO., a
California corporation,

NATIONAL BROADCASTING CO.,
a New York corporation, ABC, INC.,
a New York corporation,

Defendants-Counter-
Claimants-Appellees,

UNITED STATES OF AMERICA,

Intervenor.

Appeal from the United States District Court
for the Southern District of Florida

(Filed September 17, 2001)

Before ANDERSON, Chief Judge, BIRCH and WOOD*,
Circuit Judges.

* Honorable Harlington Wood, Jr., U.S. Circuit Judge for
the Seventh Circuit, sitting by designation.

3a

ANDERSON, Chief Judge:

This is an interlocutory appeal from the entry of a
preliminary injunction in a copyright infringement suit
that was initiated by four major television network sta-
tions and associations representing hundreds of local net-
work affiliates against EchoStar Satellite Company and its
subsidiaries. The propriety of the preliminary injunction
depends in large part upon the Satellite Home Viewer Act
(“SHVA”), 17 U.S.C. § 119, and its most recent amend-
ments in the Satellite Home Viewer Improvement Act of
1999 (“Improvement Act” or “the Act”), Pub. L. No.
106-133, § 1001, ef seq., 113 Stat. 1537, 515 (West Supp.
2001). SHVA, as amended by the Improvement Act, cre-
ates a compulsory, statutory license for satellite carriers
to transmit copyrighted network programming for pri-
vate home viewing to “persons resid[{ing] in unserved
households.” 17 U.S.C. § 119 (1996 & West Supp. 2001).
The district court found, inter alia, that there was a sub-
stantial likelihood that the Networks could establish that
EchoStar provides distant network signals to “served”
residences thereby falling outside of the Act and violating
the Networks’ copyrights. Because we conclude that this
finding was an abuse of discretion, we vacate the prelimi-
nary injunction and remand for further proceedings con-
sistent with this opinion.

BACKGROUND
A. Factual Background

CBS Broadcasting, Inc. (“CBS”), Fox Broadcasting
Company (“Fox”), ABC, Inc., National Broadcasting Co.,

4a

CBS Television Network Affiliates Association, FBC Tele-
vision Affiliates Association, ABC Television Affiliates
Association, and NBC Television Affiliates are the respec-
tive owners of the CBS, Fox, ABC, and NBC television
networks, and are the trade associations representing
hundreds of CBS, Fox, ABC, and NBC affiliate stations.
The Networks own the copyright or exclusive rights in
numerous television programs broadcast by CBS, Fox,
ABC, and NBC network stations. EchoStar Communica-
tions Corporation and its subsidiaries, EchoStar Satellite
Corporation, Satellite Communications Operating Corpo-
ration, and Direct Sat Corporation (collectively “Echo-
Star”), provide satellite television programming to over
five million Americans under the name “DISH Network.”

During the 1990’s, EchoStar began providing satellite
television programming to subscribers with small (18
inch) satellite dishes. To provide such programming,
EchoStar contracted with PrimeTime 24 Joint Ventures
(“PrimeTime”) to obtain distant network signals.!

In December 1996, in the district court for the South-
ern District of Florida, CBS, Fox, and various CBS affili-
ates sued PrimeTime, asserting that PrimeTime was
infringing on the networks’ copyrights by transmitting
network material to individuals who did not qualify as

1 The phrase “distant network programming” or “distant
network signals” refers to network programming that is not
from a subscriber’s local market. For example, distant network
signals would be utilized, and distant network programming
would be provided, when a satellite provider transmits NBC
programming from a Chicago affiliate to subscribers in another
television market such as Macon, Georgia.

;
:

“unserved” (herein “PrimeTime litigation”). See CBS, Inc.,
v. PrimeTime 24 Joint Venture, 245 F.3d 1217 (11th Cir.
2001). By orders dated May 13, 1998, and July 19, 1998,
the district court preliminarily and permanently enjoined
PrimeTime from “deliver[ing] CBS or Fox television net-
work programming to any customer that does not live in
an ‘unserved household’ as defined in” SHVA. See CBS,
Inc. v. PrimeTime 24 Joint Ventures, 9 F. Supp. 2d 1333 (S.D.
Fla. 1998) (preliminary injunction) (CBS I); CBS Broadcast-
ing v. PrimeTime 24 Joint Venture, 48 F. Supp. 2d 1342 (S.D.
Fla. 1998) (permanent injunction) (CBS II).2

On July 20, 1998, the day after the permanent injunc-
tion in the PrimeTime litigation was entered, EchoStar
announced publicly that it would be providing its own
package of distant network programming. EchoStar cre-
ated two such packages to include signals from ABC,
CBS, Fox, and NBC affiliates in New York City and Los
Angeles.

At that time, EchoStar also implemented its own
screening process for new customers to ensure SHVA
compliance.* First, EchoStar hired an independent engi-
neering firm to provide a nationwide “red light/green

2 After the permanent injunction was entered, PrimeTime
moved the district court to modify the order ¢o account for the
C-band grandfathering provision promulgated with the passage
of the Improvement Act. See 17 U.S.C. § 119(a)(2)(B)(iii) (West
Supp. 2001). The district court granted PrimeTime’s motion by
interpreting the C-barid provision, and PrimeTime appealed. We
addressed the propriety of the court’s interpretation of
§ 119(a)(2)(B)(iii) in CBS, Inc., 245 F.3d 1217.

* Much of the PrimeTime litigation centered around
PrimeTime’s efforts to ensure SHVA compliance. PrimeTime’s
practice had been to rely on subscriber’s subjective

6a

light” database that uses the Longley-Rice predictive
model to predict Grade A and Grade B signal intensity
within specific zip codes. In screening prospective sub-
scribers, EchoStar scanned their zip-code to determine
whether the subscriber resided in a red or green light
area, i.e., whether the residence was predicted to receive a
Grade A or B intensity. If predicted to reside in a Grade A
or B contour, the subscriber was allegedly refused distant
network services unless that subscriber obtained a waiver
from the local network affiliate or a professionally admin-
istered signal intensity test indicating that the residence
does not receive a Grade A or B signal from the network
affiliates in that market.

Beginning sometime after February 1999, EchoStar
hired Dataworld, a second independent engineering firm,
to construct a Grade A/Grade B database using the Indi-
vidual Location Longley-Rice propagation model (“ILLR
model”). This database was provided to EchoStar some-
time in 1999, and upon receipt of the software, EchoStar
alleges that it has run all prospective subscribers through
the ILLR model in the same manner that it utilized the
red light/green light database. Finally, in 1999, EchoStar
began negotiations with Decisionmark Corporation, a

representations regarding the qualify of their television picture.
Various courts found this subjective inquiry to be insufficient
under SHVA, which utilizes an objective standard for judging a
subscriber’s signal intensity. See 17 U.S.C. § 119(d)(10)(A)
(setting Grade B intensity as the standard); ABC, Inc. v.
PrimeTime 24, 184 F.3d 348 (4th Cir. 1999) (holding PrimeTime’s
subjective inquiry to be unlawful); CBS IJ, 48 F. Supp. 2d 1342
(same); CBS I, 9 F. Supp. 2d 1333 (same).

7a

third independent engineering firm, to provide ILLR test-
ing for all of EchoStar’s pre-July 1998, PrimeTime-derived
subscribers to confirm their eligibility under SHVA.

B. Procedural Background

On October 19, 1998, EchoStar filed a declaratory
judgment action against the Networks in the United
States District Court for the Southern District of Colo-
rado, Case No. 98-CIV-02285, seeking a declaration that it
was complying with SHVA. The Networks did not
respond initially in the Colorado litigation.

Instead, on November 5, 1998, the Networks filed a
complaint in the United States District Court for the
Southern District of Florida alleging that EchoStar was
infringing on the Networks’ copyrights by providing dis-
tant network programming to “served” households. A
few days later, on November 9, 1998, the Networks filed a
motion in the Colorado district court to transfer Echo-
Star’s declaratory judgment action to the Southern Dis-
trict of Florida. The Colorado district court granted the
Networks’ motion to transfer on March 29, 1999, and on
April 28, 2000, the Colorado litigation was consolidated
with the Networks’ copyright infringement suit in the
Southern District of Florida.

Meanwhile, on December 2, 1998, the Networks filed
a motion for a preliminary injunction in the Southern
District of Florida seeking to enjoin EchoStar from
infringing on its copyrights. By written motion, EchoStar
requested an evidentiary hearing and requested the court
to compel the Networks to comply with its discovery
requests. The district court did not respond to these

8a

motions, but set oral argument on the Networks’ prelimi-
nary injunction motion for September 21, 1999.

Oral argument was held on September 21, 1999, and
on September 29, 2000, the district court granted the
Networks’ motion for a preliminary injunction against
EchoStar. In the order granting the preliminary injunc-
tion, the court denied EchoStar’s requests for an evidenti-
ary hearing and motions to compel.

Finding all four prerequisites for a preliminary
injunction satisfied, the district court enjoined EchoStar
from transmitting distant network programming to
“served households” within the meaning of SHVA. Speci-
fically, the court first found that there was a substantial
likelihood that the Networks’ copyright infringement suit
would succeed because the evidence demonstrated that
EchoStar “likely provides distant network transmissions
te numerous households which are not ‘unserved’ ” and
EchoStar’s violations of SHVA are willful and repeated.
Second, the court found that “[b]ecause the network par-
ties have established that they are likely to prevail on the
merits, they are entitled to a presumption of irreparable
injury.” Third, the court weighed the equities, finding
that the potential injuries to the Networks should the
injunction not issue outweighed any injury to EchoStar
that could occur from issuance. Lastly, the court reasoned
that the preliminary injunction would not disserve the
public interest because the public interest lies with pro-
tecting the rights of copyright owners. Finding the four
prerequisites satisfied, the court granted the Networks’
motion, directing EchoStar to terminate distant network

programming to “served households.”

Lond eee 6 Dee

9a

In addition to entering the preliminary injunction,
the court interpreted 17 U.S.C. § 119(e). The parties dis-
puted whether this provision enables a subscriber to
transfer to a different satellite provider with his or her
grandfathered rights under § 119(e). The court found that
§ 119(e) was ambiguous and resorted to legislative his-
tory to interpret it. Based on the Conference Committee
Report accompanying the Improvement Act, the district
court concluded that “grandfathered status is not trans-
ferable to a different [satellite] carrier... ”

EchoStar timely filed an interlocutory appeal from
the court’s order. On November 22, 2000, this Court,
upon motion of EchoStar, stayed the preliminary injunc-
tion pending appeal and, sua sponte, we expedited consid-
eration of this case. On appeal, we have granted three
motions to file amicus curiae briefs.4 Pursuant to 28
U.S.C. § 2403(a), we also granted the Department of Jus-
tice’s motion to intervene as a matter of right to defend
the constitutionality of the Act.

A. SHVA & The Improvement Act

The Satellite Home Viewers Act (“SHVA”) was
enacted in November 1988, see Pub. L. 101-667, Title II,
§ 202(2), 102 Stat. 3949, and was amended by Congress in
1993, 1994, 1995, and 1997. SHVA creates a compulsory,

* Specifically, we granted the National Association of
Broadé¢asters and the Satellite Broadcasting and Communication
Association leave to file amicus curiae briefs, as well as the joint
motion of the Consumer Federation of America and Media
Access to file a joint amicus curiae brief.

10a

statutory license for satellite carriers to retransmit copy-
righted network programming for private home viewing
to “persons resid[ing] in unserved households” without
the consent of the copyright owner. 17 U.S.C. § 119(a)(2)°
(1996). The satellite carrier’s license is limited to
“unserved households,” which SHVA describes as a resi-
dence that:

(A) cannot receive, through the use of a con-
ventional, stationary, outdoor rooftop receiving
antenna, an over-the-air signal of a primary net-
work station affiliated with that network of
Grade B intensity (as defined by the Federal
Communications Commission) of a primary net-
work station affiliated with that network, and

5 As to network stations, SHVA provides:

(A) In general. - Subject to the provisions of
subparagraphs (B) and (C) of this paragraph and
paragraphs (3), (4), (5), and (6) of this subsection,
secondary transmissions of programming contained
in a primary transmission made by a network station
and embodying a performance or display of a work
shall be subject to statutory licensing under this
section if the secondary transmission is made by a
satellite carrier to the public for private home
viewing, and the carrier makes a direct or indirect
charge for such retransmission service to each
subscriber receiving the secondary transmission.

(B) Secondary transmissions to unserved
households. - The statutory license provided for in
subparagraph (A) shall be limited to secondary
transmissions to persons who reside in unserved
households.

17 U.S.C. §§ 119(a)(2)(A) and (B). ~

lla

(B) has not, within 90 days, before the date on
which that household subscribes, . . . subscribed
to a cable system that provides the signal of a
primary network station affiliated with that net-
work. "

Id. at (d)(1) (1996). For SHVA’s statutory license to extend
to a satellite subscriber, the residence must satisfy the
objective requirements for “unserved household.” See
PrimeTime 24 Joint Ventures v. National Broadcasting, Co.,
Inc., 219 F.3d 92, 96 (2d Cir. 2000) (“the SHVA establishes
a relatively objective signal-strength rule rather than a
subjective rule of reception quality”); ABC, Inc. v.
PrimeTime 24, 184 F.3d 348, 353 (4th Cir. 1999) (“The very
terms of the SHVA define eligible households by means
of an objective, measurable standard.”); CBS II, 48
F. Supp. 2d at 1355.

SHVA’s statutory license was set to expire in 1999
and throughout the year Congress considered an exten-
sion of, and changes to, the statutory license. “After both
houses of Congress passed differing bills amending
SHVA, a conference committee negotiated what became
the [Satellite Home Viewers Improvement Act of 1999].”
PrimeTime 24, 245 F.3d at 1220. The Improvement Act was
ultimately passed by Congress and signed into law by
President Clinton on November 29, 1999. See Pub. L. No.
106-113, § 1001, et seq., 113 Stat. 1536, 515 (1999).

The Improvement Act renews SHVA’s existing statu-
tory copyright license and, among other things, the
Act further defines the scope of the license for
retransmission of network programming. See, e.g., 17
U.S.C. § 119(a)(2)(A)-(C) (West. Supp. 2001). Significantly,

12a

Congress altered the definition of an “unserved house-
hold” by amending § 119(d)(10) to read:

The term “unserved household,” with respect to
a particular television network, means a house-
hold that -

(A) cannot receive, through the use of a
conventional, stationary, outdoor rooftop receiv-
ing antenna, an over-the-air signal of a primary
network station affiliated with that network
of Grade B intensity as defined by the
F[CC] . . . under section 73.683(a) of title 47 of
the Code of Federal Regulations, as in effect on
January 1, 1999;

(B) is subject to a waiver granted under
regulations established under section 339(c)(2)
of the Communications Act of 1934 [47 U.S.C.A.
§ 339(c)(2)];

(C) is a subscriber to whom subsection (e)
applies;

(D) is a subscriber to whom subsection
(a)(11) applies; or

(E) is a subscriber to whom the exemption
under subsection (a)(2)(B)(iii) applies.

Id. at § 119(d)(10). With the Improvement Act, eligibility
as an “unserved household” is now three-fold. A private
residence qualifies as “unserved” if it: 1) is predicted to
receive less than a Grade B signal intensity, 2) receives a
waiver from the local television network station to

|

PA AA SE MG he Ai Lie Tye Re bd ORES irl

13a

receive distant network programming, or 3) is grand-
fathered or otherwise exempted by the express terms of
the statute®. See id.

The Improvement Act not only redefines “unserved
households” but it further refines the methodology used
to determine the signal intensity at a specific location.
Specifically, Congress added § 119(a)(2)(B)(ii)(I), which
explains that:

In determining presumptively whether a person
resides in an unserved household under subsec-
tion (d)(10)(A), a court shall rely on the Individ-
ual Location Longley-Rice model set forth by
the Federal Communications Commission in
Docket No. 98-201, as that model may be
amended by the Commission over time under
section 339(c)(3) of the Communications Act of
1934 [47 U.S.C.A. § 339(c)(3)] to increase the
accuracy of that model.

17 U.S.C. § 119(a)(2)(B)(ii)(1) (West Supp. 2001). This pro-
vision allows a satellite provider to establish presump-
tively that a subscriber qualifies as “unserved” where the
ILLR model, as set forth by the Federal Communications
Commission’ (“FCC”), establishes that the residence can-
not receive an over-the-air signal of a primary network

© For example, § 119(a)(11) extends the license to certain
recreational vehicles, while § 119 (a)(2)(B)(iii) grandfathers
certain C-band subscribers, and § 119(e) grandfathers certain
subscribers whose services were terminated or received during
a specific period.

’ When passing the Improvement Act in 1999, Congress
also promulgated 47 U.S.C. § 339(c)(3), which requires the FCC
to “take all actions necessary, including any reconsideration, to
develop and prescribe by rule a point-to-point predictive model

l4a

station of Grade B intensity. See id. Under the Improve-
ment Act, if the ILLR model predicts that a household
cannot receive a signal of Grade B intensity or better, the
home is “unserved” under § 119(a)(10)(A), and the Act’s
narrow statutory license extends to that residence.

DISCUSSION

EchoStar argues that the district court erred in enter-
ing a preliminary injunction that does not satisfy the four
prerequisites and is overly broad. Further, it contends
that the Improvement Act and SHVA violate the First
Amendment, and that the district court erred in interpret-
ing § 119(e). We address each argument in turn.

A. Standard of Review

We review the district court’s findings of fact under a
clearly erroneous standard, and its conclusions of law de
novo. See SunAmerica Corp. v. Sun Life Assurance Co. of
Canada, 77 F.3d 1325, 1333 (11th Cir. 1996). The district
court’s preliminary injunction will be reversed only upon
a showing of abuse of discretion. See Siegel v. LePore, 234
F.3d 1163, 1175 (11th Cir. 2000) (en banc) (citing cases).
This means that “we must affirm unless we at least deter-
mine that the district court has made a ‘clear error of
judgment,’ or has applied an incorrect legal standard.’ ”
SunAmerica, 77 F.3d at 1333.

for reliably and presumptively determining the ability of
individual locations to receive signals in accordance with the
signal intensity standard in effect under section 119(d)(10)(A).”
47 U.S.C. § 339(c)(3) (West Supp. 2001).

Sen ee ee ee

15a

A district court may grant a preliminary injunction
only upon the movant’s showing that: (1) it has a sub-
stantial likelihood of success on the merits; (2) the
movant will suffer irreparable injury unless the injunc-
tion is issued; (3) the threatened injury to the movant
outweighs the possible injury that the injunction may
cause the opposing party; and (4) if issued, the injunction
would not disserve the public interest. Siegel, 234 F.3d at
1176. It is well-established in this Circuit that “[a] prelim-
inary injunction is an extraordinary and drastic remedy
not to be granted unless the movant clearly established
the ‘burden of persuasion’ ” as to all four elements. Id.
(citing cases).

B. Substantial Likelihood of Success

To satisfy this prong, the Networks bore the burden
of demonstrating a substantial likelihood of success on its
copyright infringement claims. See, e.g., Tally-Ho, Inc. v.
Coast Community College Dist., 889 F.2d 1018, 1026 (11th
Cir. 1989) (a “preliminary injunction require[s] that [the
movant] demonstrate a substantial likelihood of success
on the merits of its infringement claim”).

Owners of copyrights in television programs enjoy
the exclusive right to “publicly perform” those programs
and to license others to do so. See 17 U.S.C. § 106(4)
(1996). There is no dispute that the Networks own the
exclusive copyrights in the numerous network television
programs that EchoStar retransmits to certain sub-
scribers. There is likewise no dispute that EchoStar is a
satellite television carrier under SHVA, see 17 U.S.C.
§ 119(d)(6), and is entitled to the compulsory, statutory

l6a

copyright license to retransmit distant network program-
ming to viewers without the Network’s permission if the
satellite subscriber qualifies as an “unserved household,”
see id. at §§ 119(a)(2)(A), (a)(2)(B)(ii), & (d)(10). Here, the
controversy centers around whether EchoStar’s distant
network subscribers are actually “unserved.”

Accepting EchoStar’s proffer of evidence, the district
court found that the “record evidence demonstrate[d]
that EchoStar transmits distant network signals to a sig-
nificant number of households which are not unserved.”
Based on this finding, the court held that the Networks
established a substantial likelihood of success on their
petition for relief under the Copyright Act.

1. Burden of Proof & Statutory Presumption to
Determine “Unserved Household”

First, EchoStar argues that the Networks failed to
satisfy its burden of demonstrating that there is a sub-
stantial likelihood that it can establish EchoStar’s viola-
tions of SHVA and the Improvement Act. The Networks
counter that under 17 U.S.C. § 119(a)(5)(D) EchoStar has
the burden of demonstrating that its distant network
subscribers are “unserved.”

Resolving this, the district court reasoned that
“{ajlthough the network parties bear the burden of proof
on their motion for preliminary injunction, ‘the court
must consider that the ultimate burden of proof at trial is
upon the nonmovant.’” Thus, the court concluded that
the Networks could ” ‘establish likelihood of success on
the merits by demonstrating that [EchoStar] is unlikely to

BRS es SS Se Se eee

eye eT Rae Ure ee

Pty te abate ones LAs

17a

prove at trial that its subscribers are ‘unserved house-
holds.’ ”

In the 1994, Congress added § 119(a)(5)(D) to SHVA,
providing that:

In any action brought under this paragraph, the

satellite carrier shall have the burden of proving

that its secondary transmission of a primary

transmission by a network station is for private
home viewing to an unserved household.

17 U.S.C. § 119(a)(5)(D) (1996). This provision places the
ultimate burden of demonstrating SHVA eligibility on the
satellite carrier. While the satellite carrier is harnessed
with the ultimate burden at trial, it is well-settled that in
a preliminary injunction posture the movant must always
bear the burden of demonstrating the four prerequisites.
See e.g., Siegel, 234 F.3d at 1176. In resolving how to
allocate these burdens, the mechanics of the Improve-
ment Act are illustrative.

The Improvement Act allows parties to establish
“presumptively whether a person resides in an unserved
household . . . ,” through the ILLR predictive model,
as it may be amended by the FCC. 17 U.S.C.
§ 119(a)(2)(B)(ii)(I) (West Supp. 2001). In establishing the
presumption, the provision specifically directs that
“courts shall rely on the I[LLR] . . . model” as the FCC
may revise it. See id. As a corollary to this, the Improve-
ment Act amends SHVA’s reporting requirements by
requiring that:

satellite carrier[s] that make[ ] secondary trans-

missions of a primary transmission ... by a

network station pursuant to subparagraph (A)

shall, 90 days after commencing such secondary

18a

transmissions, submit to the network that owns
or is affiliated with the network station a list
identifying (by name and street address, includ-
ing county and zip code) all subscribers to
which the satellite carrier makes secondary
transmission of that primary transmission.

17 U.S.C. § 119(a)(2)(C) (West Supp. 2001).

Utilizing the Improvement Act’s paradigm in a pre-
liminary injunction posture, the district court should on
remand require the Networks to adduce sufficient evi-
dence to apply the § 119(a)(2)(B)(ii)(I) presumption based
on the records submitted to it by EchoStar under
§ 119(a)(2)(C)’s reporting requirements. While SHVA and
the Improvement Act place the ultimate burden of proof
at trial on the satellite carrier, see 17 U.S.C. § 119(a)(5)(D),

* Section 119(a)(2)(C) further explains the reporting
requirements as follows:

Thereafter, on the 15th of each month, the satellite
carrier shall submit to the network a list identifying
(by name and street address, including county and
zip code) any persons who have been added or
dropped as such subscribers since the last submission
under this subparagraph. Such subscriber
information submitted by a satellite carrier may be
used only for purposes of monitoring compliance by
the satellite carrier with this subsection. The
submission requirements of this subparagraph shall
apply to a satellite carrier only if the network to
whom the submissions are to be made places on file
with the Register of Copyrights a document
identifying the name and address of the person to
whom such submissions are to be made. The Register
shall maintain for public inspection a file of all such
documents.

19a

the fixed principle in the preliminary injunction context is
that the proponent of a [sic] such an injunction must always
make the prima facie showing of substantial likelihood of
success on the merits, see Siegel, 234 F.3d at 1176.

The principle guiding us is this: Where the ultimate
burden of proof at trial is on the non-movant, the party
seeking a preliminary injunction must nonetheless make
some prima facie showing before the burden of produc-
tion or proof shifts to the non-movant. See generally Deer-

field Med. Ctr. V. City of Deerfield Beach, 661 F.2d 328,

336-38 (5th Cir. 1981)% In litigation involving the
Improvement Act, the movant may do this by applying
the statutory presumption, and thereby demonstrating
that a substantial number of the satellite carrier’s sub-
scribers presumptively fall outside of the narrow copy-
right license created by SHVA and the Improvement Act.
See 17 U.S.C. § 119(a)(2)(B)(ii)(I). Pragmatically, this task
should not be onerous because the satellite carrier is
required under § 119(a)(2)(C) to submit its subscriber lists
to the networks. See id. at (a)(2)(C). Based on such data, a
network should be able to demonstrate which subscribers
are presumptively served and unserved. Once presump-
tive noncompliance is established, the non-movant or
satellite carrier may rebut the presumption with, for
example, evidence of signal strength tests or waivers
from local affiliates. Such a burden-shifting model
ensures that the party opposing a preliminary injunction

° In Bonner v. City of Prichard, 661 F.2d 1206, 1209 (11th Cir.
1981) (en banc), this Court adopted as binding precedent all of
the decisions of the former Fifth Circuit handed down prior to
the close of business on September 30, 1981.

20a

is not saddled with the burden of production, initially,
and that the proponent of this “extraordinary and drastic
remedy” is required to “clearly establish the ‘burden of
persuasion’ as to the four requisites,” Siegel, 234 F.3d at
1176.

Here, the court examined the Network’s proffer of
Jules Cohen’s declaration. The court concluded that it
“w[ould] not rely on Mr. Cohen’s maps or his Declaration
testimony” because Cohen’s maps “overstate the number
of urrserved households to which EchoStar transmits dis-
tant network programming” by relying on an outdated
code provision. The Cohen evidence was the only evi-
dence proffered by the Networks’ to carry their initial
burden.!°

Having rejected the only evidence adduced by the
Networks, the court turned to EchoStar’s submission of
Michael R. Hawkins’s declaration and five supporting
ILLR maps of Chicago, San Francisco, Washington, D.C.,
Dallas-Fort Worth, and Memphis. For purposes of the
injunction, the court concluded it would “accept as accu-
rate Mr. Haw.:ins’s Declaration testimony and his anal-
ysis of the ILLR maps.” Based thereon, the court found
that “in five designated market areas, EchoStar likely
provides distant network programming to thousands of
households which are not ‘unserved.’ ”1! The court found

10 The Networks suggest that the district court did rely on
Cohen’s declaration. This contention is unpersuasive, however,
in light of the district court’s express statement that it “w[ould]
not rely on Mr. Cohen’s maps or his Declaration testimony.”

11 Specifically, the district court found Hawkins’s maps to

/

indicate that: 1) 39.33% of EchoStar’s Chicago area subscribers,

= eo ee

21a

that Hawkins’ declaration established that “at least 9,956
people in five markets — i.e., 25.27% of EchoStar’s 39,397
subscribers in those markets — receive a signal of Grade B
intensity or higher, and presumptively do not reside in
unserved households.” Based on Hawkins’s declaration,
the court found it presumptively established that at least
25.27% of EchoStar’s customers were “served,” and that
there was a substantial likelihood that the Networks
could demonstrate that EchoStar was presumptively vio-
lating the Act.

The district court’s approach was not much different
than the burden-shifting model suggested above. The
flaw we find, however, in the district court’s analysis is
its finding that the predicate burden is satisfied by evi-
dence pertaining only to five markets that were tested by
Hawkins. We conclude that the district court’s extrapola-
tion from these five markets to draw conclusions about
satellite subscribers in two-hundred and thirty nation-
wide markets is not supported by the record.!* There is

or rather, 2,171 households receive a signal of Grade B intensity
or stronger; 2) 44.48% of EchoStar’s San Francisco area
subscribers, or rather, 4,451 households receive a signal of
Grade B strength or stronger; 3) 3.07% of EchoStar’s
Washington, D.C. area subscribers, or rather, 321 households
receive a signal of Grade B strength or stronger; 4) 32.72% of
EchoStar’s Dallas-Fort Worth area subscribers, or rather, 2, 659
households receive a signal of Grade B strength or stronger; and
5) 7.01% of EchoStar’s Memphis area subscribers, or rather, 354
households receive a signal of Grade B strength or stronger.

12 We pause to note that the Networks possess the tools to
produce the evidence we require. As explained above, the
statutory presumption is available to the Networks, which
enables them to tag a presumptive label on EchoStar’s

22a

no evidence in the instant record that the five markets are
representative of Echostar’s nationwide service, nor do
the Networks point to other evidence that the district
court’s extrapolation is reasonable.'*

2. Willful or Repeated Infringement

Networks may sue satellite carriers under the
Improvement Act where the satellite carrier's violations
of the Act are “willful or repeated.” See 17 U.S.C.
§§ 119(a)(5)(A) & (B). Here, the district court found that
there was a substantial likelihood that the Networks
would be able to demonstrate willful and repeated viola-
tions because of: (1) EchoStar’s belated submission of
ILLR maps, (2) the twenty-percent rule, and (3) Echo-
Star’s failure to demonstrate corrective action. EchoStar
appeals all three conclusions, arguing that the Networks
tailed to demonstrate that its violations were willful or

repea ted.

subscribers, as either served or unserved. Because Echostar is
and has been required to submit its subscriber lists to the
Networks, see 17 U.S.C. § 119(a)(2)(C), the Networks should
have the information necessary to apply the statutory
presumption. We assume the Networks have such data, lest they
would have alleged an infringement based on noncompliance
with the reporting requirements. See 17 U.S.C. § 119(a)(3)
(making noncompliance with reporting and payment
requirements actionable as an act of infringement).

'* The Networks suggest that we should infer that the five
markets are representative merely because Echostar offered the
Hawkins evidence. However, the record does not support the
assertion that Hawkins or Echostar asserted or conceded that
the five markets were representative.

eA areal DF Bea th Bll he tb

ee eee ee ee

23a

a. Delay in Submitting ILLR Maps

The district court found that Hawkins’ declaration
established willful and repeated violations of the Act.
First, the court reasoned that, in May of 1998 in CBS I, the
district court for the Southern District of Florida estab-
lished the ILLR model as the proper litmus for determin-
ing presumptively whether a subscriber qualifies as
“unserved.” The court reasoned that the ILLR model was
thereafter adopted by the FCC by written Report and
Order in February 1999, and that Congress followed suit
in July 1999 by promulgating the § 119(a)(2)(B)(ii)(I) pre-
sumption based on the ILLR model. Because EchoStar did
not begin generating ILLR maps until approximately Sep-
tember of 1999, the court found that “[t]his delay demon-
strates a willful desire to avoid compliance with the
[Act].”

We find that the district court erred in inferring a
willful desire to avoid compliance from the evidence in
this record. On December 2, 1998, the Networks submit-
ted Cohen's declaration with supporting Longley-Rice
maps as support for its motion for a preliminary injunc-
tion. A little over a month later, on January 15, 1999, the
Networks submitted the supplemental declaration of
Cohen utilizing the Longley-Rice model. Weeks later, on
February 1, 1999, the FCC issued a Report and Order in
the matter of Satellite Delivery of Network Signals to

Unserved Households for Purposes of the Satellite Home
Viewer Act, CD Docket No. 98-201 (FCC February 1, 1999)
(“February Order”), embracing the ILLR model for

24a

determining signal intensity at individual locations.'4
Responding to the February 1999 Report, the Networks,
on July 12, 1999, submitted Cohen’s second amended
affidavit with supporting ILLR maps. A little over two
months later, on September 20, 1999, EchoStar submitted
the declaration of Hawkins, with supporting ILLR maps.

We reverse the district court’s finding of willful and
repeated violations on this ground as an abuse of discre-
tion because EchoStar’s delay was not significant, as com-
pared to the Networks’ own actions, and there is no
record evidence to support the court’s inference. First, it
took the Networks over five months to compile ILLR
maps and models, and it took EchoStar only two months
thereafter to submit its ILLR maps in rebuttal.!5 Second,
Hawkins’ affidavit attests to the fact that EchoStar
attempted to employ the ILLR model, and that despite
difficulties and delays in obtaining the computer software
needed to utilize this technology, EchoStar began generat-
ing ILLR maps as soon as EchoStar could adapt the
software to its subscriber base.1© The only way that the

14 Adoption of this new testing method is, and was, central
to this dispute because SHVA and the Improvement Act make
Grade B intensity the benchmark for determining whether a
household is “unserved.” See 17 U.S.C. § 119(a)(2)(B)(ii)(I) (West
Supp. 2001).

15 The Networks did not complete and submit to the court
its ILLR results until July 12, 1999, while the ILLR model was
adopted on February 1, 1999.

16 Specifically, in his affidavit submitted to the court on
September 20, 1999, Hawkins explains that:

EchoStar has experienced some delays in
incorporating the ILLR model endorsed by the FCC,

Pann area eS Lael

25a

court could have found a dilatory motive in the face of
such statements is by finding Hawkins’ statements to be
untrue, and inferring from the circumstances, i.e., the
amount of time it toe EchoStar took [sic] to submit ILLR
maps, that EchoStar had a willful desire to avoid compli-
ance with the Act. “[I]nference[s] based on speculation
and conjecture [are] not reasonable.” Chapman v. American
Cyanamid Co., 861 F.2d 1515, 1518 (11th Cir. 1988). Here,
the court inferred a willful desire to avoid compliance
with the Act from Hawkins’ comments and explanations

_for EchoStar’s delay in utilizing workable ILLR maps.

EchoStar’s difficulty in employing the ILLR technology
does not, on this record and without an evidentiary hear-
ing, establish willful or repeated violations of the Act,
and we reverse the district court’s conclusion to the con-
trary.

b. Twenty-Percent Rule

Second, the court used the twenty-percent rule to
find a substantial likelihood that the Networks could
demonstrate willful and repeated violations. The twenty-

in part, because of the length of the cue at DataWorld.
As a result, in part, of these delays, EchoStar only
recently obtained from DataWorld its ILLR data,
implementing the ILLR model endorsed by the
FCC. ... Once EchoStar received this ILLR data from
DataWorld, EchoStar still had to geocode its
subscribers (a substantial task) before using the data
to determine whether EchoStar’s subscribers are
eligible to receive distant network programming via
satellite.

Hawkins’ Affidavit { 8.

26a

percent rule, derived from the 1988 legislative history of
§ 119(a)(5) provides that:

In view of the possibilities for error which
would occur despite reasonably diligent efforts
to avoid them (because of variables such as con-
sumer self-reporting and engineering tests of
signal adequacy) it is the intent of this statute
that no pattern or practice be found if, excluding
subscribers grandfathered under section
119(a)(5)(C), less than 20% of the subscribers to
a particular network station (on either local,
regional, or national bases) are found ineligible.

H.R. Rep. No. 100-887(I), at 19 (1988), reprinted in, 1988
U.S.C.C.A.N. 1511, 5622. The district court reasoned that
a “substantial percentage (25.57%) of EchoStar’s sub-
scribers in the five markets who Mr. Hawkins’s ILLR
maps predict do not reside in unserved households, com-
bined with the lack of evidence regarding waivers or field
test results, supports a finding of a willful and repeated
pattern or practice of infringement.”

EchoStar argues that the Networks submitted no reli-
able evidence, let alone signal strength tests, to demon-
strate that at least 20% of the contested subscribers are
actually served. It argues that because the district court
aggregated the five test markets in Hawkins’ declaration,
instead of considering each individual network station,
the court misapplied the rule. The Networks counter that
there is nothing wrong with aggregating the test markets
from Hawkins’ declaration because the twenty-percent
rule refers to subscribers to a particular network station,

not the station whose market is being invaded.

bi Bi i a

27a

We need not resolve the above disputes regarding the
interpretation and application of the twenty-percent
rule.!” Instead, we reverse the district court’s finding of
substantial likelihood of success in demonstrating willful
or repeated violations because the court relied on extrap-
olations from only five test markets. As noted above, we
can find no evidence in the record that the five markets
tested by Hawkins are representative of EchoStar’s five-
million nationwide satellite subscribers in two-hundred
and thirty different markets across the country. We refuse
to engage in speculation and conjecture in reviewing this
nationwide preliminary injunction. See Chapman, 861 F.3d
at 1518. The court’s finding that the Networks’ had a
substantial likelihood of success ia demonstrating willful
and repeated violations is erroneous because it is based
on extrapolations from 5 out of 230 markets in the United
States, and there are no findings that these five test
markets are representative of EchoStar’s nationwide sub-
scriber base.

c. Corrective Action

The district court’s third ground for finding willful
and repeated violations for preliminary injunction pur-
poses was the fact that EchoStar failed to demonstrate
corrective action. Specifically, the court found that: (1)
there was no evidence that EchoStar intended to take

17 Further, because no party raises the issue, we need not
decide the propriety of applying such a standard from
Committee Reports which predate the current version of
§ 119(a)(5).

28a

corrective action in light of Hawkins’ findings of pre-
sumptively illegal subscribers, and (2) there was no evi-
dence that EchoStar turned off its pre-July 1998
subscribers signed-up in reliance on PrimeTime’s subjec-
tive qualification process, which was held insufficient to
comply with SHVA in ABC, Inc. v. PrimeTime 24, 184 F.3d
348 (4th Cir. 1999), CBS II, 48 F. Supp. 2d 1342, and CBS I,
9 F. Supp. 2d 1333.

As to the first finding, the court reasoned that
Hawkins’ declaration established that at least 9,956 of
EchoStar’s subscribers in the five test markets were pre-
sumptively illegal. The court reasoned that “Hawkins
does not suggest that a substantial portion of those 9,956
presumptively illegal subscribers received waivers or had
field testing performed at their households, but instead
states only that ‘certain subscribers’ received waivers or
were subjected to field testing.” Finding that Hawkins
did not “suggest that EchoStar plans to take corrective
action with regard to those subscribers,” the court
inferred that EchoStar was “aware that significant
numbers of its subscribers presumptively do not reside in
unserved households, [and] has not acknowledged that
fact and apparently has taken no corrective action,”
which “demonstrates a willful disregard of [SHVA].”

EchoStar argues that the foregoing conclusion is
clearly erroneous because the Networks submitted no
evidence that EchoStar did not intend to bring itself into
compliance and the record actually establishes the oppo-
site. We agree that the district court erred.

The district court’s inference that EchoStar will not
take corrective action is an abuse of discretion on this

29a

record. First, the court rejected Hawkins’ suggestion that
some of the 9,956 presumptively illegal subscribers were
eligible under the Act because the individuals received
favorable signal strength tests or waivers from the local
affiliates. Because EchoStar did not introduce evidence of
waivers or signal tests in the preliminary injunction pro-
ceedings, the court inferred that no such proof of compli-
ance existed and no such measures had been taken. Such
an inference is inconsistent with Hawkins’ declaration
that “certain subscribers are included in the sorting even
though they have obtained [waivers] or cannot, in fact,
receive a Grade B signal . . . as confirmed by actual field
testing.” (emphasis supplied). As is evident, the court
rejected Hawkins’ assertion that certain subscribers “have
obtained” signal tests or waivers, and concluded that
EchoStar did not possess such evidence, without any
record evidence indicating this statement was untrue or
otherwise not credible. Without the benefit of an eviden-
tiary hearing, the district court erred in rejecting
Hawkins’ assertions as not credible.1® We conclude that

18 A district court need not hold an evidentiary hearing
prior to the issuance of every preliminary injunction. See All
Care Nursing Service v. Bethesda Memorial, 887 F.2d 1535, 1538
(11th Cir. 1989). “Where the injunction turns on the resolution of
bitterly disputed facts, however, an evidentiary hearing is
normally required to decide credibility issues.” Id.

Because the district court rejected the Networks’ proffer of
SHVA and Improvement Act noncompliance, the only record
evidence on this bitterly contested issue was Hawkins’
declarations. The court, however, rejected portions of Hawkins’
affidavit and adopted an inference advanced by the Networks
which had no support in the record. Had the court held an
evidentiary hearing, it would have been free to discount

30a

the drastic remedy of a_nationwide injunction should be
based on stronger evidence than we find in this record.

Also, the district court erred in finding willful and
repeated violations from EchoStar’s failure to come for-
ward with evidence that its pre-July 1998, PrimeTime-
derived subscribers, qualify as “unserved.” The district
court reached this conclusion by erroneously relying on
what it perceived to be a concession by Charles Ergen,
EchoStar’s president and Chief Executive Officer, that
EchoStar did not attempt to determine the eligibility of its
pre-July 1998 subscribers until September of 1999.

Ergen’s affidavit discusses EchoStar’s testing of pre-
July 1998 subscribers under the new ILLR model, and
indicates the results will be available soon. Ergen’s affi-
davit also suggests that EchoStar did in fact test all of its
subscribers to ensure SHVA compliance. The Networks
argue that because Ergen’s affidavit states only that Echo-
Star tests “potential subscribers,” this demonstrates that
EchoStar only screens new customers, and not its pre-July
1998 subscribers.

The Networks’ interpretation of Ergen’s affidavit,
which the district court embraced, is plausible. We, how-
ever, did not read Ergen’s statements that way. In the face
of two plausible interpretations of evidence submitted to
demonstrate a contested issue, the district court is not at
liberty to accept one construction of the evidence and

Hawkins’ statements as uncredible. However, on the face of
Hawkins’ affidavits and the Networks’ arguments, the court
was not at liberty to make such a credibility determination or
inferential leap on this contested issue without the benefit of an
evidentiary hearing. 7

3la

reject the other without the benefit of an evidentiary
hearing.!9 See McDonald's Corp. v. Robertson, 147 F.3d 1301,
1312 (11th Cir. 1998). In the absence of an evidentiary
hearing, we cannot conclude that what we know from the
instant, sparse record about Echostar’s handling of its
pre-July 1998, subscribers adds much to the resolution of
the substantial likelihood of success issue.

3. Conclusion

In light of the district court’s rejection of the only
evidence adduced by the Networks, and in light of our
holding that the only other evidence —- Hawkins’ declara-
tion pertaining to [sic] only to five markets —- is insuffi-
cient by itself to support factual findings regarding
EchoStar’s nationwide market, we hold that the district
court’s application of the twenty-percent rule was flawed.

19 The court not only engaged in improper speculation here,
but ultimately avoided another critical question: Do the pre-July
1998 subscribers qualify as “unserved?” With the passage of the
Improvement Act, there is a likelihood that many of EchoStar’s
pre-July 1998 subscribers were grandfathered into the Act’s
statutory copyright license. See, e.g., 17 U.S.C. § 119(e)
(extending the statutory copyright license until 2004 for
subscribers who do not receive a Grade A signal and who “had
satellite service of such netwo

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386010_1653%3A1. Public record. Not legal advice.
