# Appendix — Perfect 10, Inc. v. CCBill LLC (No. 07-266)

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URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386009_1385%3A2

## Record

- **Collection:** Supreme Court brief
- **Document type:** Appendix
- **Published:** January 1, 2007

## Text

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APPENDIX A — OPINION OF THE UNITED STATES
COURT OF APPEALS FOR THE NINTH CIRCUIT
FILED MARCH 239, 2007
AMENDED MAY 31, 2007

UNITED STATES COURT OF APPEALS
NINTH CIRCUIT

Nos. 04-57143, 04-57207.
PERFECT 10, INC., a California corporation,
Plaintiff-Appellant,
V.

CCBILL LLC, a corporation; Cavecreek Wholesale
Internet Exchange, a corporation d/b/a CWIE LLC,

Defendants-Appellees,
and
Netpass Systems Inc., a corporation,
Defendant.

Perfect 10, Inc., a California corporation,

Plaintiff-Appellee,

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Appendix A

CCBill LLC, a corporation; Cavecreek Wholesale Internet
Exchange, a corporation d/b/a CWIE LLC,

Defendants-Appellants,
Netpass Systems Inc., a corporation,
Defendant.

Argued and Submitted Dec. 4, 2006.
Filed March 29, 2007.
Amended May 31, 2007.

Appeal from the United States District Court for the Central
District of California; Lourdes G. Baird, District Judge,
Presiding. D.C. Nos. CV-02-07624-LGB, CV-02-07624-
LGB.

Before: STEPHEN REINHARDT, ALEX KOZINSKI,
MILAN D. SMITH, JR., Circuit Judges.

AMENDED OPINION
MILAN D. SMITH, JR., Circuit Judge.

Perfect 10, the publisher of an adult entertainment
magazine and the owner of the subscription website
perfect!O.com, alleges that CCBill and CWIE violated
copyright, trademark, and state unfair competition, false
advertising and right of publicity laws by providing services
to websites that posted images stolen from Perfect 10's
magazine and website. Perfect 10 appeals the district court's
finding that CCBill and CWIE qualified for certain statutory
safe harbors from copyright infringement liability under the

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Digital Millennium Copyright Act (“DMCA”), 17 U.S.C.
§ 512, and that CCBill and CWIE were immune from liability
for state law unfair competition and false advertising claims
based on the Communications Decency Act (“CDA”), 47
U.S.C. § 230(c)(1). CCBill and CWIE cross-appeal, arguing
that the district court erred in holding that the CDA does not
provide immunity against Perfect 10’s right of publicity
claims and in denying their requests for costs and attorney's
fees under the Copyright Act.

We have jurisdiction pursuant to 28 U.S.C. § 1291. We
affirm in part, reverse in part, and remand.

BACKGROUND

Perfect 10 is the publisher of the eponymous adult
entertainment magazine and the owner of the website,
perfectlO.com. Perfect10.com is a subscription site where
consumers pay a membership fee in order to gain access to
content on the website. Perfect 10 has created approximately
5,000 images of models for display in its website and
magazine. Many of the models in these images have signed
releases assigning their rights of publicity to Perfect 10.
Perfect 10 also holds registered U.S. copyrights for these
images and owns several related, registered trademark and
service marks.

CWIE provides webhosting and related Internet
connectivity services to the owners of various websites. For
a fee, CWIE provides “ping, power, and pipe,” services to
their clients by ensuring the “box” or server is On, ensuring
power is provided to the server and connecting the client's

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Appendix A

service or website to the Internet via a data center connection.
CCBill allows consumers to use credit cards or checks to
pay for subscriptions or memberships to e-commerce venues.

Beginning August 10, 2001, Perfect 10 sent letters and
emails to CCBill and CWIE stating that CCBill and CWIE
clients were infringing Perfect 10 copyrights. Perfect 10
directed these communications to Thomas A. Fisher, the
designated agent to receive notices of infringement. Fisher
is also the Executive Vice-President of both CCBill and
CWIE. Representatives of celebrities who are not parties to
this lawsuit also sent notices of infringement to CCBill and
CWIE. On September 30, 2002, Perfect 10 filed the present
action alleging copyright and trademark violations, state law
claims of violation of right of publicity, unfair competition,
false and misleading advertising, as well as RICO claims.

STANDARDS OF REVIEW

We review a district court’s grant of summary judgment
de novo. Rossi v. Motion Picture Ass'n of Am. Inc., 391 F.3d
1000, 1002 (9th Cir. 2004). “Viewing the evidence in the
light most favorable to the nonmoving party, we must
determine whether there are any genuine issues of material
fact and whether the district court correctly applied the
relevant substantive law.” Leever v. Carson City, 360 F.3d
1014, 1017 (9th Cir. 2004). The district court's interpretations
of the Copyright Act are also reviewed de novo. Ellison v.
Robertson, 357 F.3d 1072, 1076 (9th Cir. 2004).

We review a district court’s decision to grant or deny
attorney's fees under the Copyright Act for abuse of

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Appendix A

discretion. Columbia Pictures Television, Inc. vy. Krypton
Broad. of Birmingham, Inc., 259 F.3d 1186, 1197 (9th Cir.
2001).

DISCUSSION
I. SECTION 512 SAFE HARBORS

The DMCA established certain safe harbors to “provide
protection from liability for: (1) transitory digital network
communications; (2) system caching; (3) information
residing On systems or networks at the direction of users;
and (4) information location tools.” Ellison, 357 F.3d at 1076-
77 (citing 17 U.S.C. §§ 512(a)-(d)) (footnotes omitted). These
safe harbors limit liability but “do not affect the question of
ultimate liability under the various doctrines of direct,
vicarious, and contributory liability,” Perfect /0, Inc. v.
Cybernet Ventures, Inc., 213 F.Supp.2d 1146, 1174
(C.D.Cal.2002) (citing H.R. Rep. 105-551(11), at 50 (1998)
(“H.R. Rep.”)),' and “nothing in the language of § 512
indicates that the limitation on liability described therein is
exclusive.” CoStar Group, Inc. v. LoopNet, Inc., 373 F.3d
544, 552 (4th Cir. 2004).

A. Reasonably Implemented Policy: § 512(i)(1)(A)

To be eligible for any of the four safe harbors at
$$ 512(a)-(d), a service provider must first meet the threshold

1. The relevant portions of H.R. Rep. 105-55!(11) (1998) and
S. Rep. 105 190 (1998) are largely identical. We cite to H.R. Rep.
for purposes of consistency.

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Appendix A

conditions set out in § 512(i), including the requirement that
the service provider:

[H]as adopted and reasonably implemented, and
informs subscribers and account holders of the
service provider’s system or network of, a policy
that provides for the termination in appropriate
circumstances of subscribers and account holders
of the service provider’s system or network who
are repeat infringers.

Section 512(1)(1)(A); Ellison, 357 F.3d at 1080.

The statute does not define “reasonably implemented.”
We hold that a service provider “implements” a policy if it
has a working notification system, a procedure for dealing
with DMCA-compliant notifications, and if it does not
actively prevent copyright owners from collecting
information needed to issue such notifications. Ellison, 357
F.3d at 1080 (working notification system required); Corbis
Corp. v. Amazon.com, Inc., 351 F.Supp.2d 1090, 1102-03
(W.D.Wash.2004) (must adopt procedure for dealing with
notifications); /n re Aimster Copyright Litig., 252 F.Supp.2d
634, 659 (N.D.111.2002) (policy not implemented if service
provider actively blocks collection of information). The
Statute permits service providers to implement a variety of
procedures, but an implementation is reasonable if, under
“appropriate circumstances,” the service provider terminates
users who repeatedly or blatantly infringe copyright. See 17
U.S.C. § 512(i); Corbis, 351 F.Supp.2d at 1102.

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1. “Implementation”

Perfect 10 argues that there is a genuine issue of material
fact whether CCBiil and CWIE prevented the implementation
of their policies by failing to keep track of repeatedly
infringing webmasters. The district court found that there
was not, and we agree.

In Ellison, Stephen Robertson posted copies of Harlan
Ellison’s copyrighted short stories on Internet newsgroups
available through USENET servers. 357 F.3d at 1075. Ellison
asserted that America Online, Inc. (“AOL”) had infringed
his copyright by providing access to the USENET servers.
Id. Based on evidence that AOL changed its contact email
address for copyright infringement notices from copyright @
aol. com to aolcopyright@ aol. com in the fall of 1999, but
neglected to register the change with the U.S. Copyright
Office until April 2000, we held that the district court erred
in concluding on summary judgment that AOL satisfied the
requirements of § 512(i). /d. at 1077, Even though Ellison
did not learn of the infringing activity until after AOL had
notified the U.S. Copyright Office of the correct email
address, we found that “AOL allowed notices of potential
copyright infringement to fall into a vacuum and go
unheeded; that fact is sufficient for a reasonable jury to
conclude that AOL had not reasonably implemented tts policy
against repeat infringers.” /d. at 1080.

Similarly, the Aimster cases hold that a repeat infringer
policy is not implemented under § 512(i)(1)(A) if the service
provider prevents copyright holders from providing DMCA-
compliant notifications. In Aimster, the district court held

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Appendix A

that Aimster did not reasonably implement its stated repeat
infringer policy because “the encryption on Aimster renders
it impossible to ascertain which users are transferring which
files.” 252 F.Supp.2d at 659. The court found that “[a]dopting
a repeat infringer policy and then purposely eviscerating any
hope that such a policy could ever be carried out is not an
‘implementation’ as required by § 512(i).” Jd. The Seventh
Circuit affirmed, finding that Aimster did not meet the
requirement of § 512(i)(1)(A) because, in part, “by teaching
its users how to encrypt their unlawful distribution of
copyrighted materials [Aimster] disabled itself from doing
anything to prevent infringement.” /n re Aimster Copyright
Litig., 334 F.3d 643, 655 (7th Cir. 2003).

Based on Ellison and the Aimster cases, a substantial
failure to record webmasters associated with allegedly
infringing websites may raise a genuine issue of material
fact as to the implementation of the service provider’s repeat
infringer policy. In this case, however, the record does not
reflect such a failure. Perfect 10 references a single page from
CCBill and CWIE’s “DMCA Log.” Although this page shows
some empty fields in the spreadsheet column labeled
“Webmasters [sic] Name,” Perfect 10°s conclusion that the
DMCA Log thus “does not reflect any effort to track notices
of infringements received by webmaster identity” is not
supported by evidence in the record. The remainder of the
DMCA Log indicates that the email address and/or name of
the webmaster is routinely recorded in CCBill and CWIE’s
DMCA Log. CCBill’s interrogatory responses dated
December | 1, 2003 also contain a chart indicating that CCBill
and CWIE largely kept track of the webmaster for each
website.

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Appendix A

Unlike Ellison and Aimster, where the changed email
address and the encryption system ensured that no
information about the repeat infringer was collected, it is
undisputed that CCBill and CWIE recorded most
webmasters. The district court properly concluded that the
DMCA Log does not raise a triable issue of fact that CCBill
and CWIE did not implement a repeat infringer policy.

2. Reasonableness

A service provider reasonably implements its repeat
infringer policy if it terminates users when “appropriate.”
See Corbis, 351 F.Supp.2d at 1104. Section 512(i) itself does
not clarify when it is “appropriate” for service providers to
act. It only requires that a service provider terminate users
who are “repeat infringers.”

To identify and terminate repeat infringers, a service
provider need not affirmatively police its users for evidence
of repeat infringement. Section 512(c) states that ““[a] service
provider shall! not be liable for monetary relief” if it does not
know of infringement. A service provider is also not liable
under § 51 2(c) if it acts “expeditiously to remove, or disable
access to, the material” when it (1) has actual knowledge,
(2) is aware of facts or circumstances from which infringing
activily is apparent, or (3) has received notification of claimed
infringement meeting the requirements of § 512(c)(3). Were
we to require service providers to terminate users under
circumstances other than those specified in § 512(c),
§ S12(c)’s grant of immunity would be meaningless. This
interpretation of the statute is supported by legislative history.

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Appendix A

See H.R. Rep., at 61 (Section 512(i) is not intended “to
undermine the .. . knowledge standard of [§ 512](c).”).

Perfect 10 claims that CCBill and CWIE unreasonably
implemented their repeat infringer policies by tolerating
flagrant and blatant copyright infringement by its users
despite notice of infringement from Perfect 10, notice of
infringement from copyright holders not a party to this
litigation and “red flags” of copyright infringement.

a. Perfect 10's Claimed Notice of Infringement

Perfect 10 argues that CCBill and CWIE implemented
their repeat infringer policy in an unreasonable manner
because CCBill and CWIE received notices of infringement
from Perfect 10, and yet the infringement identified in these
notices continued. The district court found that Perfect 10
did not provide notice that substantially complied with the
requirements of § 512(c)(3),? and thus did not raise a genuine

2. Section 512(c)(3) reads:

(A) To be effective under this subsection, a notification
of claimed infringement must be a_ written
communication provided to the designated agent of a
service provider that includes substantially the
following:

(1) A physical or electronic signature of a person
authorized to act on behalf of the owner of an exclusive
righi that is allegedly infringed.

(ii) Identification of the copyrighted work claimed to
have been infringed, or, if multiple copyrighted works
(Cont'd)

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issue of material fact as to whether CCBill and CWIE
reasonably implemented their repeat infringer policy. We
agree.

Compliance is not “substantial” if the notice provided
complies with only some of the requirements of
§ 512(c)(3)(A). Section 512(c)(3)(B)(ii) explains that a
service provider will not be deemed to have notice of
infringement when “the notification that is provided to the
service provider’s designated agent fails to comply

(Cont'd)
at a single online site are covered by a single notification,
a representative list of such works at that site.

(iii) Identification of the material that is claimed to be
infringing or to be the subject of infringing activity and
that is to be removed or access to which is to be disabled,
and information reasonably sufficient to permit the
service provider to locate the material.

(iv) Information reasonably sufficient to permit the
service provider to contact the complaining party, such
as an address, telephone number, and, if available, an
electronic mail address at which the complaining party
may be contacted.

(v) A statement thai the complaining party has a good
faith belief that use of the material in the manner
complained of is not authorized by the copyright owner,
its agent, or the law.

(vi) A statement that the information in the notification
is accurate, and under penalty of perjury, that the
complaining party is authorized to act on behalf of the
owner of an exclusive right that is allegedly infringed.

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Appendix A

substantially with all the provisions of subparagraph (A) but
substantially complies with clauses (ii), (iii), and (iv) of
subparagraph (A)” so long as the service provider responds
to the inadequate notice and explains the requirements for
substantial compliance. The statute thus signals that
substantial compliance means substantial compliance with
all of § 512(c)(3)’ s clauses, not just some of them. See H.R.
Rep., at 56 (A communication substantially complies even
if it contains technical errors such as misspellings or outdated
information.). See also Recording Indus. Ass'n of Am., Inc.
v. Verizon Internet Servs., Inc., 351 F.3d 1229, 1236 (D.C.Cir.
2003) (citing H.R. Rep., at 56).

Perfect 10 claims that it met the requirements of
§ 512(c)(3) through a combination of three sets of documents.
The first set of documents is a 22,185 page bates-stamped
production on October 16, 2002 that includes pictures with
URLs of Perfect 10 models allegedly posted on CCBill or
CWIE client websites. The October 16, 2002 production did
not contain a statement under penalty of perjury that the
complaining party was authorized to act, as required by
§ 512(c)( 3 Aj(vi1). Phe second set of documents was also
not sworn to, and consisted of a spreadsheet emailed to Fisher
on July 14, 2003 identifying the Perfect 10 models in the
October 16, 2002 production by bates number. On December
2, 2003, Perfect 10 completed interrogatory responses which
were signed under penalty of perjury. These responses
incorporated the July 14, 2003 spreadsheet by reference.

3. We do not read the Fourth Circuit's holding in ALS Scan,
Inc. v. RemarQ Communities, Inc., 239 F.3d 619, 625 (4th Cir. 2001),
as holding that only locatica information is required tor substantial
compliance with the terms of § 512(c)(3).

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Taken individually, Perfect 10’s communications do not
substantially comply with the requirements of § 512(c)(3).
Each communication contains more than mere technical
errors; often one or more of the required elements are entirely
absent. See Perfect 10, Inc. v. CCBill, LLC, 340 F.Supp.2d
1077, 1100-01 (C.D.Cal.2004) (“Order”). In order to
substantially comply with § 512(c)(3)’s requirements, a
notification must do more than identify infringing files. The
DMCA requires a complainant to declare, under penalty of
perjury, that he is authorized to represent the copyright holder,
and that he has a good-faith belief that the use is infringing.
This requirement is not superfluous. Accusations of alleged
infringement have drastic consequences: A user could have
content removed, or may have his access terminated entirely.
If the content infringes, justice has been done. But if it does
not, speech protected under the First Amendment could be
removed. We therefore do not require a service provider to
Start potentially invasive proceedings if the complainant is
unwilling to state under penalty of perjury that he is an
authorized representative of the copyright owner, and that
he has a good-faith belief that the material is unlicensed.’

Permitting a copyright holder to cobble together adequate
notice from separately defective notices also unduly burdens
service providers. Indeed, the text of § 512(c)(3) requires

4. Perfect 10's argument that its initial notice substantially
complied with the DMCA’s notice requirements because Fisher, the
recipient of that notice, admitted that he could have found the
infringing photographs on the basis of the October 16, 2002, bates-
stamped production, is thus beside the point. Without the predicate
ceriification under penalty of perjury, Fisher would have had no
reason to go looking for the photographs.

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that the notice be “a written communication.” (Emphasis
added). Again, this requirement is not a mere technicality.
It would have taken Fisher substantial time to piece together
the relevant information for each instance of claimed
infringement. To do so, Fisher would have to first find the
relevant line in the spreadsheet indicating ownership
information, then comb the 22,185 pages provided by Perfect
10 in order to find the appropriate image, and finally copy
into a browser the location printed at the top of the page-a
location which was, in some instances, truncated. The DMCA
notification procedures place the burden of policing copyright
infringement-identifying the potentially infringing material
and adequately documenting infringement-squarely on the
owners of the copyright. We decline to shift a substantial
burden from the copyright owner to the provider; Perfect
10°s separate communications are inadequate.

Since Perfect 10 did not provide effective notice,
knowledge of infringement may not be imputed to CCBill
or CWIE based on Perfect 10°s communications. Perfect 10’s
attempted notice does not raise a genuine issue of material
fact that CCBill and CWIE failed to reasonably implement a
repeat infringer policy within the meaning of § 512(i)(1)(A).

b. Non-Party Notices

Perfect 10 also cites to notices of infringement by other
copyright holders, and argues that CCBill and CWIE did not
reasonably implement their repeat infringer policies because
they continued to provide services for websites that infringed
non-party copyrights. The district court expressly declined
to consider evidence of notices provided by any party other

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Appendix A

than Perfect 10 on the basis that these notices were irrelevant
to Perfect 10’s claims. We disagree.

CCBill and CWIE’s actions towards copyright holders
who are not a party to the litigation are relevant in
determining whether CCBill and CWIE reasonably
implemented their repeat infringer policy. Section
512(1)(1)(A) requires an assessment of the service provider's
“policy,” not how the service provider treated a particular
copyright holder. See Ellison, 357 F.3d at 1080 (AOL’s repeat
infringer policy was not reasonably implemented because
copyright holders other than Ellison could have attempted
to notify AOL during the time that AOL’s email address was
incorrectly listed.). Thus, CCBill and CWIE’s response to
adequate non-party notifications is relevant in determining
whether they reasonably implemented their policy against
repeat infringers.

A policy is unreasonable only if the service provider
failed to respond when it had knowledge of the infringement.
The district court in this case did not consider any evidence
relating to copyright holders other than Perfect 10. We
remand for determination of whether CCBill and/or CWIE
implemented its repeat infringer policy in an unreasonable
manner with respect to any copyright holder other than
Perfect 10.

c. Apparent Infringing Activity

In importing the knowledge siandards of § 512(c) to the
analysis of whether a service provider reasonably
implemented its $ 512(i) repeat infringer policy, Congress

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also imported the “red flag” test of § 512(c){1)(A)(ii). Under
this section, a service provider may iose immunity if it fails
to take action with regard to infringing material when it is
“aware of facts or circumstances from which infringing
activity is apparent.” § 512(c)(1)(A)(ii). Notice that fails to
substantially comply with § 512(c)(3), however, cannot be
deemed to impart such awareness. §§ 512(c)(3)(B)(i) & (ii).

Perfect 10 alleges that CCBill and CWIE were aware of
a number of “red flags” that signaled apparent infringement.
Because CWIE and CCBill provided services to “illegal.net”
and “stolencelebritypics.com,” Perfect 10 argues that they
must have been aware of apparent infringing activity. We
disagree. When a website traffics in pictures that are titillating
by nature, describing photographs as “illegal” or “stolen”
may be an attempt to increase their salacious appeal, rather
than an admission that the photographs are actually illegal
or stolen. We do not place the burden of determining whether
photographs are actually illegal on a service provider.

Perfect 10 also argues that a disclaimer posted on
illegal.net made it apparent that infringing activity had taken
place. Perfect 10 alleges no facts showing that CWIE and
CCBill were aware of that disclaimer, and, in any event, we
disagree that the disclaimer made infringement apparent. The
disclaimer in question stated: “The copyrights of these files
remain the creator’s. I do not claim any rights to these files,
other than the right to post them.” Contrary to Perfect 10’s
assertion, this disclaimer is not a “red flag” of infringement.
The disclaimer specifically states that the webmaster has the
right to post the files.

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Appendix A

In addition, Perfect 10 argues that password-hacking
websites, hosted by CWIE, also obviously infringe. While
such sites may not directly infringe on anyone’s copyright,
they may well contribute to such infringement. The software
provided by Grokster in Metro-Goldwyn-Mayer Studios Inc.
v. Grokster, Ltd., 545 U.S. 913, 125 S.Ct. 2764, 162 L.Ed.2d
781 (2005), also did not itself infringe, but did enable users
to swap infringing files. Grokster held that “instructing
[users] how to engage in an infringing use” could constitute
contributory infringement. /d. at 936, 125 S.Ct. 2764.
Similarly, providing passwords that enable users to illegally
access websites with copyrighted content may well amount
to contributory infringement.

However, in order for a website to qualify as a “red flag”
of infringement, it would need to be apparent that the website
instructed or enabled users to infringe another’s copyright.
See A & M Records, Inc. v. Napster, Inc., 239 F.3d 1004,
1013 n. 2 (9th Cir. 2001). We find that the burden of
determining whether passwords on a website enabled
infringement is not on the service provider. The website could
be a hoax, or out of date. The owner of the protected content
may have supplied the passwords as a short-term promotion,
or as an attempt to collect information from unsuspecting
users. The passwords might be provided to help users
Maintain anonymity without infringing on copyright. There
is simply no way for a service provider to conclude that the
passwords enabled infringement without trying the
passwords, and verifying that they enabled illegal access to
copyrighted material. We impose no such investigative duties
on service providers. Password-hacking websites are thus
not per se “red flags” of infringement.

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Appendix A

Perfect 10 also alleges that “red flags” raised by third
parties identified repeat infringers who were not terminated.
Because the district court did not consider potential red flags
raised by third parties, we remand to the district court to
determine whether third-party notices made CCBill and
CWIE aware that it provided services to repeat infringers,
and if so, whether they responded appropriately.

B. Standard Technical Measures: § 512(i)(1)(B)

Under § 512(i)(1)(B), a service provider that interferes
with “standard technical measures” is not entitled to the safe
harbors at §§ 512(a)-(d). “Standard technical measures” refers
to a narrow group of technology-based solutions to online
copyright infringement:

[T]he term “standard technical measures” means
technical measures that are used by copyright
owners to identify or protect copyrighted works
and—

(A) have been developed pursuant to a broad
consensus of copyright owners and service
providers in an open, fair, voluntary, multi-
industry standards process;

(B) are available to any person on reasonable and
nondiscriminatory terms; and

(C) do not impose substantial costs on service
providers or substantial burdens on their systems
or networks.

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Appendix A

§ 512(i)(2). Perfect 10 argues that CCBill does not qualify
for any safe harbor because it interfered with “standard
technical measures” by blocking Perfect 10’s access to CCBill
affiliated websites in order to prevent Perfect 10 from
discovering whether those websites infringed Perfect 10
copyrights.

There are two disputed facts here.

We are unable to determine on this record whether
accessing websites is a standard technical measure, which
was “developed pursuant to a broad consensus of copyright
owners and service providers in an open, fair, voluntary,
multi-industry standards process.” § 512(1)(2)(A). We thus
remand to the district court to determine whether access to a
website is a “standard technical measure,” and if so, whether
CCBill interfered with that access.

If allowing access 1s a standard technical measure,
CCBill claims it only blocked Perfect 10°s credit card because
Perfect 10 had previously reversed charges for subscriptions;
Perfect 10 insists it did so in order to prevent Perfect 10
from identifying infringing conient. If CCBill is correct,
Perfect 10’s method of identifying infringement-forcing
CCBill to pay the fines and fees associated with chargebacks-
may well impose a substantial cost on CCBill. If not, CCBill
may well have interfered with Perfect 10’s efforts to police
the websites in question for possible infringements. Because
there are disputed issues of material fact, we remand to the
district court for a determination of whether CCBill’s refusal
to process Perfect 10°s transactions interfered with a
“standard technical measure” for identifying infringement.

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Appendix A

C. Transitory Digital Network Communications:
§ 512(a)

Section 512(a) provides safe harbor for service providers
who act as conduits for infringing content. In order to qualify
for the safe harbor of § 512(a), a party must be a service
provider under a more restrictive definition than applicable
to the other safe harbors provided under § 512:

As used in subsection (a), the term “service
provider” means an entity offering the
transmission, routing, or providing of connections
for digital online communications, between or
among points specified by a user, of material of
the user’s choosing, without modification to the
content of the material as sent or received.

Section 512(k)(1)(A). The district court held that CCBill
met the requirements of § 512(k)(1)(A) by “provid[ing] a
connection to the material on its clients’ websites through a
system which it operates in order to provide its clients with
billing services.” Order at 1102. We reject Perfect 10's
argument that CCBill is not eligible for immunity under
§ 512(a) because it does not itself transmit the infringing
material. A service provider is “an entity offering the
transmission, routing, or providing of connections for digital
online communications.” § 512(k)(1)(A). There is no
requirement in the statute that the communications must
themselves be infringing, and we see no reason to import
such a requirement. It would be perverse to hold a service
provider immune for transmitting information that was
infringing on its face, but find it contributorily liable for
transmitting information that did not infringe.

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Appendix A

Section 512(a) provides a broad grant of immunity to
service providers whose connection with the material is
transient. When an individual clicks on an Internet link, his
computer sends a request for the information. The company
receiving that request sends that request on to another
computer, which sends it on to another. After a series of such
transmissions, the request arrives at the computer that stores
the information. The requested information is then returned
in milliseconds, not necessarily along the same path. In
passing the information along, each intervening computer
makes a short-lived copy of the data. A short time later, the
information is displayed on the user’s computer.

Those intervening computers provide transient
connections among users. The Internet as we know it simply
cannot exist if those intervening computers must block
indirectly infringing content. We read § 512(a)’s grant of
immunity exactly as it is written: Service providers are
immune for transmitting all digital online communications,
not just those that directly infringe.

CCBill transmits credit card information and proof of
payment, both of which are “digital online communications.”
However, we have little information as to how CCBill sends
the payment it receives to its account holders. It is unclear
whether such payment is a digital communication,
transmitted without modification to the content of the
material, or transmitted often enough that CCBill is only a
transient holder. On the record before us, we cannot conclude
that CCBill is a service provider under § 5] 2(a). Accordingly,
we remand to the district court for further consideration the
issue Of whether CCBill meets the requirements of § 51 2(a).

22a

Appendix A

D. Information Location Tools: § 512(d)

After CCBill processes a consumer’s credit card and
issues a password granting access to aclient website, CCBill
displays a hyperlink so that the user may access the client
website. CCBill argues that it falls under the safe harbor of
§ 512(d) by displaying this hyperlink at the conclusion of
the consumer transaction. We disagree. Section 512(d) reads:

A service provider shall not be liable for monetary
relief, or, except as provided in subsection (j), for
injunctive or other equitable relief, for
infringement of copyright by reason of the
provider referring or linking users to an online
location containing infringing material or
infringing activity, by using information location
tools, including a directory, index, reference,
pointer, or hypertext link.

Even if the hyperlink provided by CCBill could be
viewed as an “information location tool,” the majority of
CCBill’s functions would remain outside of the safe harbor
of § 512(d). Section 512(d) provides safe harbor only for
“infringement of copyright by reason of the provider referring
or linking users to an online location containing infringing
material or infringing activity.” (Emphasis added). Perfect
10 does not claim that CCBill infringed its copyrights by
providing a hyperlink; rather, Perfect 10 alleges infringement
through CCBill’s performance of other business services for
these websites. Even if CCBill’s provision of a hyperlink is
immune under § 512(n), CCBill does not receive blanket
immunity for its other services.

23a

Appendix A

E. Information Residing on Systems or Networks at
the Direction of Users: § 512(c)

Section 512(c) “limits the liability of qualifying service
providers for claims of direct, vicarious, and contributory
infringement for storage at the direction of a user of material
that resides on a system or network controlled or operated
by or for the service provider.” H.R. Rep., at 53. A service
provider qualifies for safe harbor under § 512(c) if it meets
the requirements of § 512(i) and:

(A)(i) does not have actual knowledge that the
material or an activity using the material on the
system or network is infringing;

(ii) in the absence of such actual knowledge, is
not aware of facts or circumstances from which
infringing activity is apparent; or

(iii) upon obtaining such knowledge or
awareness, acts expeditiously to remove, or
disable access to, the material;

(B) does not receive a financial benefit directly
attributable to the infringing activity, in a case in
which the service provider has the right and ability
to control such activity, and

(C) upon notification of claimed infringement as
described in paragraph (3), responds expeditiously
to remove, or disable access to, the material that
is Claimed to be infringing or to be the subject of
infringing activity.

24a

Appendix A

Section 512(c)(1). As discussed above, Perfect 10 did not
provide CWIE with knowledge or awareness within the
standard of § 512(c)(1)(A), and Perfect 10 did not provide
notice that complies with the requirements of § 512(c)(3).

The remaining question is whether Perfect 10 raises a
genuine issue of material fact that CWIE does not qualify
for safe harbor under § 512(c) because it fails to meet the
requirements of § 512(c)(1)(B), namely, that a service
provider not receive a direct financial benefit from the
infringing activity if the service provider also has the right
and ability to control the infringing activity.

Based on the “well-established rule of construction that
where Congress uses terms that have accumulated settled
meaning under common law, a court must infer, unless the
statute otherwise dictates, that Congress means to incorporate
the established meaning of these terms,” Rossi, 391 F.3d at
1004 n. 4 (9th Cir. 2004) (quoting Neder v. United States,
527 U.S. 1, 21, 119 S.Ct. 1827, 144 L.Ed.2d 35 (1999)), we
hold that “direct financial benefit” should be interpreted
consistent with the similarly-worded common law standard
for vicarious copyright liability. See, e.g., Ellison, 357 F.3d
at 1078 (a vicariously liable copyright infringer “derive[s] a
direct financial benefit from the infringement and hafs] the
right and ability to supervise the infringing activity”). Thus,
the relevant inquiry is “whether the infringing activity
constitutes a draw for subscribers, not just an added benefit.”
Id. at 1079. In Ellison, the court held that “no jury could
reasonably conclude that AOL received a direct financial
benefit from providing access to the infringing material”
because “[{t]he record lacks evidence that AOL attracted or

25a

Appendix A

retained subscriptions because of the infringement or lost
subscriptions because of AOL’s eventual obstruction of the
infringement.” /d.

In this case, Perfect 10 provides almost no evidence about
the alleged direct financial benefit to CWIE. Perfect 10 only
alleges that “CWIE ‘hosts’ websites for a fee.” This allegation
is insufficient to show that the infringing activity was
“a draw” as required by Ellison. 357 F.3d at 1079.
Furthermore, the legislative history expressly states that
“receiving a one-time set-up fee and flat, periodic payments
for service from a person engaging in infringing activities
would not constitute receiving a ‘financial benefit directly
attributable to the infringing activity.” ” H.R. Rep., at 54.
Perfect 10 has not raised a genuine issue of material fact that
CWIE receives a direct financial benefit from infringing
activity. Because CWIE does not receive a direct financial
benefit. CWIE meets the requirements of § 512(c).

If the district court finds that CWIE meets the threshold

requirements of § 512(i), CWIE ts entitled to safe harbor
under § 512(c).

Il. COMMUNICATIONS DECENCY ACT

The Communications Decency Act states that “[n]o
provider or user of an interactive computer service shall be
treated as the publisher or speaker of any information
provided by another information content provider,” and
expressly preempts any state law to the contrary. 47 U.S.C.
$$ 230(c)(1), (e)(3). “The majority of federal circuits have
interpreted the CDA to establish broad ‘federal immunity to

26a

Appendix A

any cause of action that would make service providers liable
for information originating with a third-party user of the
service.’ ” Almeida v. Amazon.com, Inc., 456 F.3d 1316, 1321
(11th Cir. 2006) (quoting Zeran v. America Online, Inc., 129
F.3d 327, 331 (4th Cir. 1997)); see also Carafano v.
Metrosplash.com, Inc., 339 F.3d 1119, 1122 (9th Cir. 2003)
(citing Batzel v. Smith, 333 F.3d 1018, 1026-27 (9th Cir.
2003)).

The immunity created by § 230(c)(1) is limited by
§ 230(e)(2), which requires the court to “construe Section
230(c)(1) tm a manner that would neither ‘limit or expand
any law pertaining to intellectual property.’ ” Gucci Am., Inc.
v. Hall & Assocs., 135 F.Supp.2d 409, 413 (S.D.N.Y. 2001)
(quoting § 230(e)(2)). As a result, the CDA does not clothe
service providers in immunity from “law([s] pertaining to
intellectual property.” See Almeida, 456 F.3d at 1322.

The CDA does not contain an express definition of
“intellectual property,” and there are many types of claims
in both state and federal law which may-or may not-be
characterized as “intellectual property” claims. While the
scope of federal intellectual property law is relatively well-
established, state laws protecting “intellectual property,”
however defined, are by no means uniform. Such laws may
bear various names, provide for varying causes of action and
remedies, and have varying purposes and policy goals.
Because material on a website may be viewed across the
Internet, and thus in more than one state at a time, permitting
the reach of any particular state’s definition of intellectual
property to dictate the contours of this federal immunity
would be contrary to Congress’s expressed goal of insulating

27a

Appendix A

the development of the Internet from the various state-law
regimes. See 47 U.S.C. §§ 230(a) and (b); see also Batzel,
333 F.3d at 1027 (noting that “courts construing § 230 have
recognized as critical in applying the statute the concern that
lawsuits could threaten the ‘freedom of speech in the new
and burgeoning Internet medium’ ” (quoting Zeran, 129 F.3d
at 330)). In the absence of a definition from Congress, we
construe the term “intellectual property” to mean “federal
intellectual property.” ° Accordingly, CCBill and CWIE are

5. In its petition for rehearing, Perfect 10 claims that our
decision on this point conflicts with Universal Communication
Systems, Inc. v. Lycos, Inc., 478 F.3d 413 (1st Cir. 2007). But neither
party in that case raised the question of whether state law counts as
“intellectual property” for purposes of § 230 and the court seems to
simply have assumed that it does. We thus create no conflict with
Universal Communication.

We note that Universal Communication demonstrates the
difficulties inherent in allowing state laws to count as intellectual
property for CDA purposes. In that case, the district court struggled
with the question of whether the “trademark dilution” claim brought
under Florida Law counted as intellectual property for purposes of
the CDA, and concluded that it was more like a defamation claim
than a trademark claim. /d. at 423 n. 7. Rather than decide how to
draw the iine between defamation and trademark, the First Circuit
held that “because of the serious First Amendment issues that would
be raised” if Lycos were found liable, defendant had not violated
the Florida statute. /d. at 423.

The First Circuit was able to sidestep the question of what
counted as intellectual property on First Amendment grounds. But
we cannot do so here. States have any number of laws that could be
characterized as intellectual property laws: trademark, untair

(Cont'd)

28a

Appendix A

eligible for CDA immunity for all of the state claims raised
by Perfect 10.

lil. DIRECT COPYRIGHT INFRINGEMENT

“Plaintiffs must satisfy two requirements to present a
prima facie case of direct infringement: (1) they must show
ownership of the allegedly infringed material and (2) they
must demonstrate that the alleged infringers violate at least
one exclusive right granted to copyright holders under
17 U.S.C. § 106.” Napster, 239 F.3d at 1013. Perfect 10
alleges that CCBill and CWIE directly infringed its
copyrights through its website, hornybees.com.

There is a genuine issue of material fact as to the
relationship between CCBill/CWIE and hornybees.com.
CCBill and CWIE state that hornybees.com is operated by
an entity called “CCBucks,” and that CCBill and CWIE have
no interest in hornybees.com. However, the hornybees.com

(Cont'd)

competition, dilution, right of publicity and trade defamation, to name
just a few. Because such laws vary widely from state to state, no
litigant will know if he ts entitled to immunity for a state claim until
a court decides the legal issuc. And, of course, defendants that are
otherwise entitled to CDA immunity will usually be subject to the
law of numerous states. An entity otherwise entitled to § 230
immunity would thus be forced to bear the costs of litigation under
a wide variety of state statutes that could arguably be classified as
“intellectual property.” As a practical matter, inclusion of rights
protected by state law within the “intellectual property” exemption

would fatally undermine the broad grant of immunity provided by
the CDA.

29a

Appendix A

website reads: “Brought to you by CCBill LLC and Cavecreek
Web Hosting.” The record indicates that Cavecreek Web
Hosting may be CWIE, and that CWIE may be the registrant
of hornybees.com. Furthermore, the vice president of
operations of both CCBill and CWIE lists CCBucks as being
related to CWIE and CCBill.

Perfect 10 has also raised a genuine issue of material
fact that hornybees.com has infringed Perfect 10’s copyrights
by posting pictures of a Perfect 10 model’s body with the
head of a celebrity. The declaration provided by Perfect 10's
founder and president asserting that the photo is that of a
Perfect 10 model is sufficient evidence to raise a genuine
issue of material fact.

Because Perfect 10 has raised a triable issue whether
CCBill and CWIE directly infringed Perfect 10 copyrights
by operating hornybees.com, and because the district court
did not address this issue in its order granting summary
judgment in favor of Perfect 10, we remand this issue for a
determination by the district court.®

Iv. COSTS AND ATTORNEY’S FEES

The Copyright Act of 1976 permits the district court to
“award a reasonable attorney’s fee to the prevailing party as
part of the costs.” 17 U.S.C. § 505. Fees are proper under
this statute when cither successful prosecution or successful
defense of the action furthers the purposes of the Copyright

6. If CCBill and CWIE operate hornybees.com, no immunity
for infringement on that site is available under cither the DMCA or
the CDA.

30a

Appendix A

Act. See Fantasy, Inc. v. Fogerty, 94 F.3d 553, 558 (9th Cir.
1996) (“[A] successful defense of a copyright infringement
action may further the policies of the Copyright Act every
bit as much as a successful prosecution of an infringement
claim by the holder of a copyright.) (quoting Fogerty v.
Fantasy, Inc., 510 U.S. 517, 527, 114S.Ct. 1023, 127 L.Ed.2d
455 (1994)). As such, prevailing defendants as well as
prevailing plaintiffs are eligible for such an award, and the
standards for evaluating whether an award is proper are the
same regardless of which party prevails. Fogerty v. Fantasy,
Inc., 510 U.S. 517, 534, 114 S.Ct. 1023, 127 L.Ed.2d 455
(1994).

Thus, the awarding of attorney’s fees is a matter for the
district court’s discretion. /d. To guide that discretion, the
Supreme Court endorsed the non-exclusive list employed by
the Third Circuit in Lieb v. Topstone Industries, Inc., 788
F.2d 151, 156 (1986) (the so-called “ Lieb factors”). Fogerty,
510 U.S. at 534 n. 19, 114 S.Ct. 1023. The list includes
“frivolousness, motivation, objective unreasonableness (both
in the factual and in the legal components of the case) and
the need in particular circumstances to advance
considerations of compensation and deterrence.” /d.

The district court made clear in its order denying fees
that it had weighed each of the Lieb factors and validly
exercised its discretion to deny defendants’ fees. Defendants
argue that the district judge inadequately considered these
factors, that Perfect 10's litigation positions were frivolous
and meritless, and that Perfect 10 is a serial filer of nuisance
copyright claims. Because we reverse in part and remand a
substantial portion of this case to the district court, there is

3la

Appendix A

ample support for the district court’s finding that Perfect 10's
legal claims are not frivolous or objectively unreasonable.
The district court reasonably found the evidence regarding
Perfect 10’s motivation to be equivocal, and did not abuse
its discretion in weighing the interests of compensation and
deterrence and denying costs and attorney’s fees to
defendants.

CONCLUSION

We remand to the district court for a determination of
whether CCBill and CWIE reasonably implemented a policy
under § 512(i)(1)(A) based on its treatment of non-party
copyright holders. Because § 512(i)(1)(A) is a threshold
determination, we remand the remaining issues under § 512
for further proceedings consistent with this opinion.

We remand for further determination of whether
hornybees.com is owned by CCBill or CWIE. and if so,
whether CCBill or CWIE are directly liable under state or
federal law for its operation.

The district court’s decision regarding CDA immunity
is affirmed as to the unfair competition and false advertising
claims, and reversed as to the right of publicity claim.

We affirm the district court's decision to deny an award
of attorney's fees and costs to defendants.

32a
Appendix A

Each party shall bear its own costs on appeal.

AFFIRMED IN PART, REVERSED IN PART, AND
REMANDED

33a
APPENDIX B — ORDER GRANTING, IN PART, AND
DENYING, IN PART, DEFENDANTS’ MOTIONS FOR
SUMMARY JUDGMENT OF THE UNITED STATES

DISTRICT COURT FOR THE CENTRAL DISTRICT
OF CALIFORNIA DATED JUNE 22, 2004

UNITED STATES DISTRICT COURT FOR THE
C.D. OF CALIFORNIA

No. CV 02-7624 LBG(SHx)
PERFECT 10, INC.,
Plaintiff,
v.
CCBILL, LLC, et al.,
Defendants.
ORDER GRANTING, IN PART, AND DENYING, IN
PART, DEFENDANTS’ MOTIONS FOR
SUMMARY JUDGMENT
BAIRD, District Judge.
I. INTRODUCTION
Defendants Internet Billing Co., LLC (“IBill”), Internet
Key, Inc. (“Internet Key”), Cavecreek Wholesale Internet

Exchange (“CWIE”), and CCBill, LLC (“CCBill”) have filed
the instant motions for partial summary judgment of Perfect

34a

Appendix B

10, Inc.’s (“Perfect 10”) copyright, RICO, and state law
claims based on safe harbors provided by the Digital
Millennium Copyright Act (“DMCA”) and immunity
provided by the Communications Decency Act (“CDA”). By
this Order, the Court addresses the four motions for partial
summary judgment. '

Il. FACTUAL AND PROCEDURAL HISTORY
A. Factual History
The facts are undisputed unless otherwise noted.
1. Perfect 10

Perfect 10 is the publisher of the adult entertainment
magazine Perfect 10 and the owner of the website
perfectlOcom See Il Zadeh Decl. at 4 2. Perfect 10 has
created approximately 5,000 photographic images for display
in its magazine and on its website. See id. at] 17. Perfect 10
holds registered U.S. copyrights for these images. See id.;
see also Comp!. Exh. O (containing copies of the copyright
registrations owned when the complaint was filed). In
addition, Perfect 10 has several registered trademark/service
marks. See Il Zadeh Decl. at { 18; see also Compl. Exh. P

1. The Court has devised the following citation nomenclature
to distinguish the pleadings filed in support of the different motions:
(1) all pleadings filed in support of Internet Key’s motion against
Perfect 10 shall be preceded by an “I”; (2) all pleadings filed in
support of IBill’s motion against Perfect 10 shall be preceded by an
“II”; (3) all pleadings filed in support of CCBill’s and CWIE’s
motions against Perfect 10 shall be preceded by an “UL”

35a

Appendix B

(containing copies of trademark registrations owned when
the complaint was filed). Finally, Perfect 10 is the assignee
of the rights of publicity of many models. See Il Zadeh Decl.
at J 19-21.

2. IBill

IBill is a company that processes payments for online
merchants. II Zadeh Decl. at 4 22. IBill has nearly 5,000
clients with over 70,000 websites. II Smith Decl. at ¥ 4. All
material selected and posted by IBill’s clients’ websites is
selected and posted by !Bill’s clients. /d., | 7. [Bill can
suspend or terminate its relationship with websites if it
becomes aware that the website is violating IBill’s policies
or state or federal law. /d., J 8. When IBill suspends or
terminates a client, the contents of the clients’ website
remains intact and unchanged. /d., {9 In addition, suspension
or termination does not affect the ability of the website’s
exisiilig customers (those who have already paid) to obtain
access to the website. /d. Suspension or termination does,
however, prevent the owner of the website from receiving
new payments using [Bill's payment processing services. /d.

3. Internet Key
Hank Freeman is the President of Internet Key. | Freeman

Decl., | 1; [Cooper Decl., Exh. | (Freeman Depo.), at 15:10-
20.° Internet Key is an age verification system for adult

2. The deposition contains two different sets of page numbers.
The Court will refer to the original deposition pages found on the
bottom right-hand side of the pages, not the exhibit page numbers
found at the bottom middle of the pages.

36a

Appendix B

content websites. I Freeman Decl., { 2. Starting in 1997,
Internet Key has provided adult verification services,
including providing links, to third-party adult content
websites. /d. Currently, Internet Key verifies age and provides
a link to approximately 30,000 third-party adult content
websites that participate in the SexKey system (“Affiliated
Websites”). Id. The Affiliated Websites are not owned by
Internet Key although some are owned by employees of WCD
Enterprises, another company that Freeman owns. /d., 4 4; |
Cooper Decl., Exh. | (Freeman Depo.), at 119:1-5. A user
(consumer) cannot access an Affiliated Website without
proving he or she is of legal age. I Freeman Dec!., { 5. Internet
Key provides each Affiliated Website with a site ID and an
HTML code to place on their site. /d. When a new user clicks
onto an Affiliated Website, a link that tracks the site ID
automatically directs the user to sexkey.com for age
verification. /d. The user is directed to Internet Key’s
registration page, which contains Internet Key’s User
Agreement. /d., 4 6. The User Agreement sets forth terms
and conditions that a user must certify and agree in order to
subscribe to a SexKey membership. /d. Once the user agrees
to all the terms of the User Agreement by checking on a box
that the user agrees, the user is provided a user password to
access all of the Affiliated Websites in the SexKey system.
id., 4 8. Internet Key does not store the content of the
Affiliated Websites on its computer system. /d., ¥ 13. It only
stores information related to the Affiliated Websites’ URLs,
site descriptions and webmaster information. /d.

Prior to January 22, 2004, the only website Internet Key
owned was sexkey.com. /d., ¢ 12. On January 22, 2004,

37a

Appendix B

Internet Key started a new website called sksignature.com,
which is part of the SexKey system. /d. Internet Key owns
or leases all the content contained on sksignature.com. /d.°

Internet Key also acts as a search engine (similar to Yahoo
or Google) for free adult content on the Internet. | Freeman
Decl., 4 4. Sometimes, when an Affiliated Website is accessed
through SexKey, the words “sexkey.com” appear in the URL.
1 Zadeh Decl., | 65, Exh. 51. Internet Key did not adopt a
DMCA policy until August 21, 2002. | Cooper Decl., ¥ 4,
Exh. 2 at 27.

4. CWIE

Thomas Fisher is the Executive Vice-President of CWIE.
II] CWIE Fisher Decl., ¢ 1.4 CWIE is a provider of web
hosting and related Internet connectivity services. /d., | 3.
CWIE provides what is referenced within the industry as
“ning, power, and pipe "/d. As a provider of Internet access.
website hosting, and other Internet-related services, CWIE
offers its clients, and their customers and users, the means
to acquire and disseminate public, private, commercial, and
non-commercial information. /d. “Ping, power, and pipe”
refers respectively to ensuring the “box” or server is on,

3. Perfect 10 has not alleged any infringements on
www.sksignature.com. /d.

4. Perfect 10 contends that CWIE and CCBill are both owned
by CWIE Holdings, LLC. Il Zadeh Decl., { 233, Exh. 202. Perfect
10 has submitted a chart that it received from CCBill or CWIE that
does not identify, in any manner, common corporate ownership.
Therefore, this contention 1s not supported by the evidence presented.

38a

Appendix B

ensuring power is provided to the server, and connecting the
client’s server or website to the Internet backbone via a data
center connection. /d.

CWIE’s clients are the creators and/or owners of the
content they seek to present to consumers via their website.
Id., 4 4. CWIE is not in the business of producing, designing,
supervising or editing the content that appears on CWIE’s
clients’ websites. Jd. CWIE adopted its repeat infringer policy
in 1999. Id., J 11. CWIE’s termination policy states that:

Engaging in any activity that infringes or
misappropriates the intellectual property rights of
others is prohibited. This includes copyrights,
trademarks, service marks, trade secrets, software
piracy, and patents held by individuals,
corporations, or other entities. Engaging in
activity that violates privacy, publicity, and other
personal rights of others is likewise prohibited.
CWIE is required by law to remove or block
access to client content upon receipt of a proper
notice of copyright infringement or other
violations of the law. It is also CWIE’s policy to
terminate the privileges of clients who commit
repeat violations of copyright laws.

[1f CWIE Fisher Decl., 4 9, Exh. A, at 1-2.

39a

Appendix B
5. CCBill

Thomas Fisher is the Executive Vice-President of
CCBill. II] CCBill Fisher Decl., J 1. CCBill’s clients are the
creators and/or owners of the content they seek to present to
consumers via the Internet. /d., { 3. CCBill is not in the
business of producing, designing, supervising or editing the
content that appears on CCBill’s clients’ websites. Jd. CCBill
provides a fully automated Internet service that enables
consumers to use credit cards or checks to pay for
subscriptions or memberships to e-commerce venues created
and offered by CCBill’s clients. Jd. CCBill does not own or
operate any site for which a subscription or membership is
required. /d. As part of its services to its clients, CCBill
provides an automated on-line accounting mechanism that
clients may use to verify statistical and financial activities
processed for them through CCBill’s on-line Internet
automated transaction processing system. /d. Consumers who
have juined a4 client’s venue may cancel their subscription
via an email or telephone call directed to CCBIII. /d.

CCBill has a repeat infringer policy, adopted in 1999,
which states:

As an ISP, CCBill follows the procedures
prescribed by the Digital Millenium Copyright Act
(DMCA) for notification, takedown, and counter-
notification. If you believe that a CCBill client
has something on a website that constitutes a
[violation] of your copyrights, or if any of your
other intellectual property rights [have been]
violated, please provide the following information
to CCBill’s Registered [DMCA Agent].

40a

Appendix B

1. Your electronic or physical signature.

2. A description of the copyrighted work and
where the original work [is located].

3. A description of where the infringement is
located.

4. Your address, telephone number, and email
address.

5. A statement by you that you have a good faith
belief that the use is not authorized by the
copyright owner, agent, or the law.

6. A statement by you, that under penalty of
perjury, that the [above] is accurate and that you
are the copyright owner or authorized [to act] on
the owner's behalf.

Please send all legal notices to...
Id., 4 9, Exh. D.
B. Procedural History

Plaintiff Perfect 10 filed its Complaint against
Defendants CCBill, IBill, Paycom Billing Services, Inc., IMA
Enterprises, Inc., Clarence Coogan, U. Berger, Cybertech
Communications, NV, Celebskank, Network Authentication
Systems Corporation, CWIE, Netpass Systems, Inc., and

4la

Appendix B

Internet Key on September 30, 2002. The Complaint alleges
the following claims against all of the Defendants

Claim |: federal copyright infringement;
Claim 2: federal trademark infringement;
Claim 3: federal trademark disparagement;

Claim 4: wrongful use of registered mark under
California state law;

Claim 5: violation of right of publicity under
California state law;

Claim 6: unfair competition under California

Business & Professions Code §§ 17200 and under
the Lanham Act § 43(a);

Claim 7: false and misleading advertising
pursuant to California Business & Professions
Code §§ 17500 and the common law;

Claim 8: RICO (investment of proceeds); and

Claim 9: RICO (participation in criminal
enterprise).

S.e Compl.

On October 16, 2003, the Court ordered the bifurcation
of discovery in this case. See October 16, 2003 Minute Order.

42a

Appendix B

The first phase of discovery was to relate solely to the
Defendants’ defenses to the claims under the CDA and the
DMCA. /d. Phase I discovery was closed on January 16,
2003. See November 17, 2003 Minute Order, at 2.

The parties have filed evidentiary objections in
connection with the motions for summary judgment. The
Court will only address the objections to the evidence that is
relevant to the Court’s analysis.

lil. LEGAL STANDARD

Rule 56 of the Federal Rules of Civil Procedure provides
that a court shal! grant a motion for summary judgment if
“the pleadings, depositions, answers to interrogatories, and
admissions on file, together with the affidavits, if any, show
that there is no genuine issue as to any material fact and that
the moving party is entitled to judgment as a matter of law.”
Fed.R.Civ.P. 56(c). Material facts are those that may affect
the outcome of the case. Anderson vy. Liberty Lobby, Inc.,
477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986).
A dispute as to a material fact is genuine if there ts sufficient
evidence for a reasonable jury to return a verdict for the
nonmoving party. /d.

The party moving for summary judgment bears the initial
burden of informing the district court of the basis of the
summary judgment motion and of demonstrating the absence
of a genuine issue of material fact for trial. Celotex Corp. v.
Catrett, 477 U.S. 317, 323, 106 S.Ct. 2548, 91 L.Ed.2d 265
(1986): Katz v. Children’s Hosp. of Orange County, 28 F.3d
1520, 1534 (9th Cir. 1994). On an issue for which the

43a

Appendix B

nonmoving party has the burden of proof at trial, the moving
party need only point out “that there is an absence of evidence
to support the nonmoving party’s case.” Celotex, 477 US.
at 325, 106 S.Ct. 2548.

Once this initial burden is satisfied, the non-moving party
is required to “go beyond the pleadings and by her own
affidavits, or by the depositions, answers to interrogatories,
and admissions on file, designate ‘specific facts’ showing
that there is a genuine issue for trial.” Celotex, 477 U.S. at
324, 106 S.Ct. 2548 (internal quotations omitted); see also
Nilsson, Robbins, Dalgarn, Berliner, Carson & Wurst v.
Louisiana Hydrolec, 854 F.2d 1538, 1544 (9th Cir. 1988).
Where the standard of proof at trial is preponderance of the
evidence, the non-moving party’s evidence must be such that
a “fair-minded jury could return a verdict for the [non-moving
party} on the evidence presented.” Anderson, 477 U.S. at
252, 106 S.Ct. 2505.

The court views all facts and draws all inferences
therefrom in the light most favorable to the nonmoving party.
United States v. Diebold, Inc., 369 U.S. 654, 655, 82 S.Ct.
993, 8 L.Ed.2d 176(1962). The Court must accept the
plaintiff's view of all material disputed facts. Lalonde v.
County of Riverside, 204 F.3d 947, 954 (2000). If, however,
the nonmoving party's evidence is “merely colorable” or “not
significantly probative,” summary judgment may be granted.
Anderson, 477 U.S. at 249-50, 106 S.Ct. 2505.

44a

Appendix B
IV. ANALYSIS

A. Digital Millennium Copyright Act

“The DMCA was enacted both to preserve copyright
enforcement on the Internet and to provide immunity to
service providers from copyright infringement liability” for
“passive,” “automatic” actions in which a service provider’s
system engages through a technological process initiated by
another without the knowledge of the service provider. H.R.
Conf. Rep. No. 105-796, at 72 (1998), reprinted in 1998
U.S.C.C.A.N. 649; H.R.Rep. No. 105-551(1), at 11 (1998).”
ALS Scan. Inc. v. RemarQ Cmtys., Inc., 239 F.3d 619, 625
(4th Cir. 2001). This immunity, however, is not presumptive,
but granted only to “innocent” service providers who can
prove they do not have actual or constructive knowledge of
the infringement, as defined under any of the three prongs of
17 U.S.C. § 512(c)(1). Jd. The DMCA’s protection of an
innocent service provider disappears at the moment the
service provider loses its innocence, i.e., at the moment it
becomes aware that a third party is using its system to
infringe. /d. At that point, the Act shifts responsibility to the
service provider t disab’e the infringing matter, preserving
the strong incentives for service providers and copyright
Owners to cooperate © detect and deal with copyright
infringements that take place in the digital network
environment. /d. (citations omitted). In the spirit of achieving
a balance between the responsibilities of the service provider
and the copyright owner, the DMCA requires that a copyright
owner put the service provider on notice in a detailed manner
but allows notice by means that comport with the prescribed
format only “substantially,” rather than perfectly. /d.

45a

Appendix B

The Digital Millenium Copyright Act (“DMCA”) creates a
“safe harbor” for internet service providers who satisfy the
requirements of the statute-protecting them against suits for
damages and most injunctive relief. See generally, 17 U.S.C.
§ 512. There are four separate safe harbors within § 512,
each with its own separate requirements. See 17 U.S.C.
§ 512(a), (b),(c)(1),(d). However, a threshold requirement
for any protection by the DMCA is satisfaction of the
requirements in § 512(i). The section reads as follows:

The limitations on liability established by this
section shall apply to a service provider only if
the service provider(A) has adopted and
reasonably implemented, and informs subscribers
and account holders of the service provider’s
system or network of, a policy that provides for
the termination in appropriate circumstances of
subscribers and account holders of the service
provider’s system or network who are repeat
infringers; and (B) accommodates and does not
interfere with standard technical measures.

17 U.S.C. § 512(i)(1)2° Unless this threshold requirement is
met, further analysis of the specific safe harbors is not
required.

The Ninth Circuit has held that § 512(1)(1)(A) has three
separate requirements. See Ellison vy. Robertson, 357 F.3d
1072, 1080 (9th Cir. 2004). Service providers must: (1) adopt
a policy that provides for the termination of service access

5. There is no dispute between the parties that the Defendants
fulfill the requirements of subsection (B).

46a

Appendix B

for repeat copyright infringers in appropriate circumstances;
(2) implement that policy in a reasonable manner; and (3)
inform their clients of the policy. /d.

The courts have not defined what reasonable
implementation of a repeat infringer policy entails. Since the
purpose of the DMCA is to relieve internet service providers
of the duty of patrolling the Internet for copyright
infringements that are not immediately apparent or of which
they have no actual knowledge, the DMCA requires that
copyright owners inform internet service providers of
infringements on the client websites of the internet service
providers. See § 512(c)(1)(A) and § 512(c)(3). General or
vague allegations of copyright infringements are not
sufficient to place internet service providers on “notice” of
potential copyright infringements. The DMCA provides
requirements for proper noti:ication of possible copyright
infringements in § 512(c)(3)(A). See § 512(c)(3)(A).° The

6. § 512(c)(3) states:
(3) Elements of notification.

(A) To be effective under this subsection, a notification
of claimed infringement must be a _ written
communication provided to the designated agent of a
service provider that includes substantially the
following:

(i) A physical or electronic signature of a person
authorized to act on behalf of the owner of an exclusive
right that is allegedly intringed.

(11) Identification of the copyrighted work claimed to
have been infringed, or, if multiple copyrighted works
(Cont'd)

47a

Appendix B

purpose behind the notice requirement under the DMCA is
to provide the internet service provider with adequate
information to find and examine the allegedly infringing
material expeditiously. Hendrickson v. Amazon.Com. Inc.,
298 F.Supp.2d 914, 917 (C.D.Cal.2003). “Under the DMCA,
a notification from a copyright owner that fails to comply
substantially with § 512(c)(3) ‘shall not be considered ...
in determining whether a service provider has actual
knowledge or is aware of the facts or circumstances from

(Cont'd)
at a single online site are covered by a single notification,
a representative list of such works at that site.

(iii) Identification of the material that is claimed to be
infringing or to be the subject of infringing activity and
that is to be removed or access to which is to be disabled,
and information reasonably sufficient to permit the
service provider to locate the material.

(iv) Information reasonably sufficient to permit the
service provider to contact the complaining party, such
as an address, telephone number, and, if available, an
electronic mail address at which the complaining party
may be contacted.

(v) A statement that the complaining party has a good
faith belicf that use of the material in the manner
complained of is not authorized by the copyright owner,
its agent, or the law.

(vi) A statement that the information tn the notification

is accurate, and under penalty of perjury, that the
complaining party is authorized to act on behalf of the
owner of an exclusive right that is allegedly intringed.

48a

Appendix B

which infringing activity is apparent.” ” Hendrickson v.
Amazon.Com. Inc., 298 F.Supp.2d 914, 917-18
(C.D.Cal.2003). In order for a notification to be “DMCA-
compliant,” it should substantially fulfill the requirements
of § 512(c)(3)(A). ALS Scan, Inc. v. RemarQ Communities,
Inc., 239 F.3d 619, 625 (4th Cir. 2001).’ Absolute compliance
is not required. /d.

Therefore, an internet service provider who receives
repeat notifications that substantially comply with the
requirements of § 512(c)(3)(A) about one of its clients, but
does not terminate its relationship with the client, has not
reasonably implemented a repeat infringer policy.

1. iBill’s Motion for Summary Judgment on
Perfect 10's Copyright Claim

IBill argues that Perfect 10°s Claim 1 for copyright
infringement is barred by § 512(a) of the DMCA. Perfect 10
opposes summary judgment because, among other reasons,
it contends that [Bill has not met the requirements for
terminating repeat infringers as required by § 512(i).

7. During oral argument, Perfect 10 argued that notifications
of repeat infringers under § 512(i) did not have to meet the
requirements of § 512(c)3)(A) based on Jn re Aimster Copyright
Litigation, 252 F.Supp.2d 634, 659 (N.D.1N.2002). In Aimster, the
district court found that the DMCA did not require that a copyright
holder provide Aimster with the internet protocol address of the
infringement on the Aimster system. /d. An internet protocol address
is the numeric address given to servers and users connected to the
Internet. The district court did not, however, hold that DMCA
notifications under § 512(i) do not need to meet the requirements of
§ SI2(cM 3A). Therefore, Perfect 10°s reliance Aimster to support
its argument is misplaced

49a

Appendix B
a. Threshold Requirements Under § 512(i)

The crux of the dispute between Perfect 10 and IBill is
whether the policy adopted by [Bill provided for termination
of repeat infringers in appropriate circumstances and whether
that policy was reasonably implemented.®

i. Policy for Termination of Repeat Infringers

IBill argues that its policy terminated repeat infringers
in appropriate circumstances. IBill states that its policy is
that when it receives a notice of copyright infringement that
substantially complies with the requirements of the DMCA,
IBill suspends payment processing services to that client.
See Il De Vito Decl. at J 26. If IBill determines that it has
received previous complaints about that client or the website,
IBill terminates the account permanently. See id. Perfect 10
argues that IBill’s policy does not terminate repeat infringers
in appropriate circumstances because it suspends services
for particular websites without terminating the webmasters
responsible for that material. Therefore, Perfect 10 argues
that IBill’s policy does not provide for the termination of
service access for repeat copyright infringers. Perfect 10 also
argues that IBill has not reasonably implemented its policy
because repeat infringers known to [Bill were not terminated.

The focus of § 512(i) is on infringing users rather than
on content. See Perfect 10 v. Cybernet Ventures, Inc., 213

%. There is no dispute between the parties that [Bill ts an internet
service provider under the DMCA. There is also no dispute between
the parties that IBill adopted its termination policy before the alleged
infringements occurred.

$0a

Appendix B

F.Supp 2d 1146, 1177 (C.D.Cal.2002); see also Costar
Group, Inc. v. LoopNet, Inc., 164 F.Supp.2d 688, 704
(D.Md.2001), Therefore, an internet service provider that
seeks to fall within the safe harbors provided by the DMCA,
must adopt a policy that terminates the infringing user, not
just the content. [Bill has submitted several versions of its
infringement policy, the most recent of which states:

IBill may, its discretion (sic), disable and/or
terminate the accounts of any IBill client who is
accused of infringing the rights of others. If you
believe that your work has been copied in a way
that constitutes copyright infringement, or your
intellectual property rights have been otherwise
violated, please provide IBill’s Copyright Agent
the following information:

1. an electronic or physical signature of the
person authorized to act on behalf of the owner
of the copyright;

2. a description of the copyrighted work, and a
description of where the work is located;

3. your address, telephone number, and email
address;

4. a statement by you that you have a good faith
belief that the use of the work is not authorized
by the copyright owner, agent, or the law:

Sla

Appendix B

5. a statement by you, that under penalty of
perjury, that the above information is accurate and
that you are the copyright owner or authorized to
act on the owners’s behalf.

Please send such notice to...

Il Devito Decl., Exh. B, at 40 (Copyright Policy, 12/9/03).
The Court notes that this policy states that it will terminate
or disable the accounts of IBill clients who are accused of
infringing third-party copyrights. Therefore, there is no
genuine issue of material fact that [Bill has adopted a policy
that terminates repeat infringers in appropriate circumstances.

ii. Reasonable Policy Implementation

Perfect 10 contends that IBill has not reasonably
implemented its policy. [Bill replies that its DMCA immunity
cannot be defeated by individual instances of non-
enforcement because Congress requires reasonable
implementation of the policy rather than perfect
implementation. IBill also argues that it had no legal
obligation under § 512(i) unless the notices of infringement
were substantially DMCA compliant. IBill is correct that
Congress requires reasonable implementation of a repeat
infringer policy rather than perfect implementation.
See 17 U.S.C. § 512(1)(1)(A). During oral argument, Perfect
10 argued that there is a genuine issue of material fact that
IBill does not reasonably implement its repeat infringer policy
because IBill has failed to produce its DMCA-notice log.
However, the DMCA does not require the internet service
provider to keep a log of its notifications. IBill has submitted

~

52a

Appendix B

the actual DMCA-notifications it has received which are
sufficient to demonstrate that [Bill tracks its notifications. II
DeVito Decl., Exhs. P-T.

Perfect 10 has submitted notifications that Perfect 10 or
its counsel sent to IBill of infringements of Perfect 10's
copyrights. II Zadeh Decl., J 29, Exhs. 19-33. Exhibit 19 is
an email dated August 24, 2001, sent from Perfect 10’s
counsel to IBill, which identifies 12 websites that are IBill
clients which Perfect 10 states have infringements of Perfect
10’s and third-party copyrights. II] Zadeh Decl., Exh. 19 at
204. The email only identifies the websites that contain the
allegedly infringing material, it does not identify the URLs
of the images nor does it identify which of Perfect 10’s images
are being infringed. Under § 512(c)(3)(A)(il) and (iii),
DMCA-compliant notification must identify the copyrighted
work claimed to have been infringed and the material that is
claimed to be infringing with “information reasonably
sufficient to permit the service provider to locate the
material.” This notification does not fulfill either of those
requirements because it docs not identify Perfect 10’s images
or give IBill sufficient information to locate the infringing
inaierial. These websites may contain more than one hundred
images at different URLs; it is Perfect 10°s responsibility,
under the DMCA, to provide [Bill with enough information
to allow IBill to locate the infringing material. The Court
finds that the August 21, 2001 email does not substantially
comply with the requirements of the DMCA and therefore,
does not constitute proper notification under § 512(c)(3)(A).

The next notification is an email from Norman Zadeh,
the President of Perfect 10, dated August 28, 2001 which

53a

Appendix B

identifies a Perfect 10 copyrighted image that appeared on
celebclub.com on August 19, 2001 by its URL,
celebclub.com/parto/New/080301/Kovari-Kristina/nif. gif. II
Zadeh Decl., Exh. 21 at 209. This email identifies one image
by its URL in a manner that allows IBill to locate the
infringing image. Although it does not comply with any of
the other requirements of § 512(c)(3)(A), it does provide IBill
with sufficient information to locate the allegedly infringing
material and, as such, substantially fulfills the requirements
of § 512(c)(3)(A).

Exhibits 20 and 22-33 all suffer from the same
deficiencies as Exhibit 19. They contain emails from Norman
Zadeh to IBill that make general allegations of copyright
infringement and do not provide the exact location of the
infringing images and do not identify the Perfect 10 images
that are being infringed. If Zadeh Decl., Exh. 20, 22-33. IBill
notes this problem in one of its emails to Norman Zadeh
which states: “The point I ain trying to make is that without
an URL (www.***.com) I cannot attempt to figure out cach
URL.” II Zadeh Decl., Exh. 29 at 220.

Perfect 10 also argues that “[dJespite the fact that Perfect
10 complained to IBill about the website
femalecelebrities.com on at least 7 separate occasions”, a
Concordance electronic search of IBILL’s document
production revealed only two documents containing the term
“femalecelebrities.com.” Il Zadeh Decl., | 89. However,

9. Perfect 10 has also submitted a letter to IBII that accompanied
a 22,000 page document production to IBill as notification. The letter
is almost identical to the letters sent to Internet Key, CCBill, and
CWIHE. The letter is discussed in Sections IIL A.2.b.t1, fnfra.

54a

Appendix B

Perfect 10 has not identified the DMCA-compliant
notification that Perfect 10 sent to IBill notifying IBill of
infringements on femalecelebrities.com. Therefore, the Court
finds that this evidence is not probative of IBill’s failure to
reasonably implement its repeat infringer policy.

Therefore, Perfect 10 has only identified a single
notification, the email dated August 28, 2001, that provides
IBill with sufficient notification to locate an allegedly
infringing image on the website celebclub.com. On August
27, 2001, IBill sent Perfect 10 an email stating that
celebclub.com’s IBill account was suspended. II DeVito
Decl., Exh. T at 186. In IBill’s interrogatory responses, IBill
admitted that celebclub was a client of IBill as of September
30, 2003. I] Zadeh Decl., Exh. 16 at 169. Perfect 10 has not
presented the Court with any evidence to demonstrate that
the infringing image remained on celebclub.com after [Bill
received the August 28, 2001 notification.

The Court finds that, as to Perfect 10°s copyrights,
Perfect 10 has not raised a genuine issue of material fact that
[Bill did not reasonably implement its repeat infringer policy
or that IBill has not met the threshold requirements in
§$ 512¢i)."°

10. Pertect 10 has also submitted documents referring to alleged
violations of the rights of publicity of celebrities on [Bill's clients’
websites and violations of third-party copyrights. IBill is asserting
the safe harbor provision under § $1 2(a) as a defense to Perfect 10's
Claim | for copyright infringement. Perfect 10°s Claim | for
copyright infringement alleges violations of Perfect 10°s copyrights.
Evidence of infringements of third-party copymghts and violations

(Cont'd)

55a

Appendix B
b. Safe Harbor Under § 512(a)

IBill argues that it falls within the safe harbor in § 512(a)
which provides:

a) Transitory digital network communications. A
service provider shall not be liable for monetary
relief, or, except as provided in subsection (j), for
injunctive or other equitable relief, for
infringement of copyright by reason of the
provider’s transmitting, routing, or providing
connections for, material through a system or
network controlled or operated by or for the
service provider, or by reason of the intermediate
and transient storage of that material in the course
of such transmitting, routing, or providing
connections, if-

(Cont'd)
of the right of publicity are not relevant to Perfect 10°s claim for
copyright infringement.

During oral argument, Perfect 10 argued that notices of third-
party copyrights should be considered by the Court in determining
whether [Bill reasonably implements its termination policy. To
support its argument, Perfect 10 relies on Ellison v. Robertson, 357
F.3d 1072, 1080 (9th Cir. 2004), which held that AOL had not
reasonably implemented its termination policy because the email
address of AOL's copyright agent was inactive and therefore,
notifications of copyright infringement went unheeded. Ellison did
not hold that notifications of third-party infringements should be
considered in determining whether AOL had reasonably implemented
its termination policy. Therefore, Perfect 10's reliance on Ellison is
misplaced.

56a

Appendix B

(1) the transmission of the material was initiated
by or at the direction of a person other than the
service provider;

(2) the transmission, routing, provision of
connections, or storage is carried out through an
automatic technical process without selection of
the material by the service provider;

(3) the service provider does not select the
recipients of the material except as an automatic
response to the request of another person;

(4) no copy of the material made by the service
provider in the course of such intermediate or
transient storage is maintained on the system or
network in a manner ordinarily accessible to
anyone other than anticipated recipients, and no
such copy is maintained on the system or network
in a manner ordinarily accessible to such
anticipated recipients for a longer period than is
reasonably necessary for the transmission, routing,
or provision of connections; and

(5) the material is transmitted through the system
or network without modification of its content.

17 U.S.C. § 512(a).

Perfect 10 argues that IBill does not fall within the safe
harbor provided in § 512(a) because it does not transmit the
infringing material at issue in this case. Perfect 10 argues

S7a

Appendix B

that § 512(a) only provides protection for internet service
providers that transmit the allegedly infringing material, not
other material, such as credit card information. Perfect 10
relies on Jn re Aimster Copyright Litigation, 252 F.Supp.2d
634, 659-660 (N.D.II!.2002), to support its argument.

Perfect 10 relies on the section of § 512(a) that refers to
the transmission of the material; it has failed, however, to
address the section of § 512(a) which refers to the provision
of a connection to the material. The section provides that
“an internet service provider shall not be liable ... for
infringement of copyright by reason of the provider’s ...
providing connections for material through a system or
network controlled or operated by or for the service provider,
or...” § 512(a). IBill provides a connection to the material
on its clients’ websites through a system which it operates in
order to provide its clients with billing services.

Perfect 10’s reliance on /n re Aimster Litigation is
misplaced because that case dealt with the transmission of
material, not the provision of a connection to the material.
See In re Aimster Litigation, 252 F.Supp.2d at 659-660. The
Court finds that there is no genuine issue of material fact
that IBill has met the requirements of § 512(i) and § 512(a).

Therefore, the Court grants IBill’s motion for summary
judgment and finds that IBill is entitled to protection under
the safe harbor provided in § 512(a).

58a

Appendix B

2. Internet Key’s Motion for Summary Judgment on
Perfect 10’s Copyright Claim

Internet Key contends that it is entitled to summary
judgment on Perfect 10’s Claim | for copyright infringement
because the claim falls within the safe harbor provided by
the DMCA under § 512(d). Perfect 10 counters that Internet
Key does not fall within the safe harbors provided by the
DMCA because Internet Key has not adopted and
implemented a reasonable repeat infringer policy.

As a preliminary matter, the Court notes that Perfect 10
has submitted evidence of infringements on Internet Key’s
Affiliate Websites that were displayed on the Internet prior
to August 21, 2002 when Internet Key implemented its
DMCA policy. See, e.g., | Zadeh Decl., J 43, Exh. 33. Internet
Key has not submitted a DMCA policy that was provided to
its clients prior to August 2002 as required under § 512(i).
Therefore, Internet Key has not met the threshold
requirements of § 512(1) for the period before August 2002
and Perfect 10 may maintain its claim for copyright
infringement that occurred prior to August 21, 2002.

a. Direct Infringement

Perfect 10 argues that Internet Key is not entitled to
protection under the DMCA because it is a direct copyright
infringer and therefore, not merely an internet service
provider. Perfect 10°s basis for this argument ts that since
some of the employees of WCD Enterprises, which is also
owned by Freeman, own some of the Affiliate Websites,
Internet Key is liable for the infringements on those websites.

59a

Appendix B

Perfect 10 relies on H.A.S. Loan Serv., Inc. v. McColgan,
21 Cal.2d 518, 523, 133 P.2d 391 (1943), to support its
argument that a corporate entity cannot avoid liability when
it splits its business functions with another related
corporation and that Internet Key should be considered the
alter ego of WCD Enterprises. An alter ego theory of liability
would require Perfect 10 to demonstrate, as its prima facie
case (1) that there is such unity of interest and ownership
that the separate personalities of [two entities] no longer exist
and (2) that failure to disregard [their separate identities]
would result in fraud or injustice.” American Tel. & Telegraph
Co. v. Compagnie Bruxelles Lambert, 94 F.3d 586, 591 (9th
Cir. 1996). The fact that some of the Affiliate Websites are
owned by the employees of a separate company which is
owned by the President of Internet Key does not raise a
genuine issue of material fact that there is such unity of
interest and ownership that the separate personalities of
Internet Key and WCD Enterprises no longer exist.
Furthermore, Perfect 10 has not presented evidence that WCD
Enterprises owns the Affiliate Websites, but that certain
employees of WCD Enterprises own the Affiliate Websites.
Even if Perfect 10 had raised a genuine issue of material fact
that WCD Enterprises was the alter ego of Internet Key,
Perfect 10 has not provided evidence that there is a unity of
interest between WCD Enterprises’ employees and the
company WCD Enterprises. Therefore, the Court finds this
argument without merit.

Perfect 10 also notes that sometimes, when an Affiliated
Website is accessed through Sex Key, the words “sexkey.com”
appear in the URL. I Zadeh Decl., 4 65, Exh. 51. However,
Perfect 10 has not provided the Court with any precedent

60a

Appendix B

that this fact alone imparts direct infringer liability onto
Internet Key without demonstrating that Internet Key or its
employees actually engaged in the infringing conduct.
Infringement occurs when a defendant violates one of the
exclusive rights of the copyright holder. 17 U.S.C. § 501(a).
A plaintiff can establish direct infringement by demonstrating
that a defendant used the copies in any of the ways described
under 17 U.S.C. § 106, which include: (1) reproduction of
the copyrighted work, (2) preparation of derivative works
based upon the copyrighted work, (3) distribution of copies
of the copyrighted work to the public by sale or other transfer
of ownership, or (4) display of the copyrighted work publicly.
17 U.S.C. § 106. In order to prevail, defendants must
“actively engage in” and “directly cause” one of the activities
recognized in the Copyright Act. See Perfect 10 v. Cybernet,
213 F.Supp.2d 1146, 1168 (C.D.Cal.2002) ( citing Religious
Tech. Ctr. v. Netcom On-Line Communication Servs., Inc.,
907 F.Supp. 1361 (N.D.Cal. 1995); Sega Enters., Ltd. v.
MAPHIA, 948 F.Supp. 923, 931 (N.D.Cal. 1996); Playboy
Enters., Inc. v. Russ Hardenburgh, Inc., 982 F.Supp. 503
(N.D.Ohio)). Without evidence that Internet Key actively
engaged in or directly caused the alleged infringements, this
argument is equally unavailing.''

11. Perfect 10 also argues that Internet Key's website,
sexkey.com, contains “infringements of celebrities.” | Zadeh Decl.,
q 13, Exh. 4. However, the printouts of sexkey.com do not contain a
singie image of a celebrity but mercly list their names. /d. The Court
fails to see how a list of names can constitute a copyright violation
pursuant to 17 U.S.C. § 501(a). Therefore, the Court finds this
argument without merit.

6la

Appendix B
b. Threshold Requirements Under § 512(i)

Perfect 10 contends that Internet Key does not satisfy
the threshold requirements under § 512(i). To reiterate,
§ 512(i) requires service providers to: (1) adopt a policy that
provides for the termination of service access for repeat
copyright infringers in appropriate circumstances;
(2) implement that policy in a reasonable manner; and (3)
inform their clients of the policy. See Ellison v. Robertson,
357 F.3d 1072, 1080 (9th Cir. 2004). Perfect 10 does not
dispute that Internet Key informs the webmasters of its
Affiliate Websites (“Affiliate Webmasters”) of its policy.
Therefore, the two remaining issues before the Court are
whether Internet Key has adopted a policy that provides for
the termination of repeat infringers in appropriate
circumstances and whether Internet Key implements that
policy in a reasonable manner.

i. Policy for Termination of Repeat Infringers

Internet Key has submitted its copyright infringement
policv. Dykeman Decl., 4 14, Exh. A. Perfect !0 argues that
the policy fails on its face because “it is entirely possible for
a website owned by a given webmaster to receive copyright
infringement complaints week after week and nonetheless
to remain part of SexKey, provided that Internet Key does
not receive complaints about ... three different websites
owned by the same webmaster.” I] Opp. at 10:17-21. Perfect

62a

Appendix B

10 bases its argument on the section of Internet Key’s policy
which refers to webmasters, which states:

Banned Webmaster

If a webmaster, identified by either the
webmaster’s name, vendor ID or common* 1094
ownership entity, has had three (3) websites which
have been denied participation in the SexKey
program in accordance with this policy, that
webmaster will be denied participation in its
program of any webmaster or website in its
discretion.

Il Dykeman Decl., Exh. A at 11. However, the policy also
states that for websites, if Internet Key receives DMCA-
compliant notification, Internet Key will:

* Act expeditiously to remove links to, or disable
access, to the allegedly infringing material

¢ Take reasonable steps to promptly notify the
accused subscriber that the Company has removed
or disabled access to the allegedly infringing
material.

¢ Forward a copy of the written notification to

the accused subscriber, and inform the accused
subscriber of counter notification procedures.

63a

Appendix B
Repeat Offenders

The participation of any website deemed to be a
repeat offender will be terminated.

Banned Websites

Pending receipt of a Counter Notification, ©
participation of the website subject to a
Notification will be suspended. A website will be
permanently prohibited from participating in the
SexKey program upon receipt by the Company
of a second Notification.

Id. The policy provides that Internet Key will disable access
to an Affiliate Website after it receives a single notification
of an infringement. it also provides that it will permanently
ban a webmaster from Internet Key after it has received three
notifications regarding websites of any particular webmaster.
Therefore, Perfect 10’s characterization of Internet Key’s
policy is incorrect.

Perfect 10 also argues that Internet Key has not adopted
a reasonable termination policy because there is a discrepancy
in the evidence regarding the identity of Internet Key’s
copyright agent. Internet Key's termination policy, which is
located on its website, sexkey.com, states that Lawrence
Walters is Internet Key's copyright agent. | Dykeman Decl.,
Exh. A at 8-9. During his deposition, Freeman stated that
Internet Key's copyright agent is the company CSC in
Delaware. | Cooper Decl., Exh. | at 121. Perfect 10 argues
that Internet Key changed its copyright agent and did not

64a

Appendix B

inform its subscribers of the change. However, Perfect 10
has not submitted any evidence that the copyright agent has
changed or that notifications sent to Walters were not
responded to by Internet Key. Internet Key may have more
than one copyright agent or the company CSC may have hired
Walters to be the individual copyright agent. Furthermore,
every notification submitted as evidence in this case was
addressed to Freeman, not Walters or CSC. Therefore,
Internet Key likely has more than one individual who
responds to notifications of copyright infringement.

The Court finds, therefore, that Perfect 10 has failed to
raise a genuine issue of material fact that Internet Key has
not adopted a policy that terminates repeat infringers in
appropriate circumstances."*

ii. Reasonable Policy Implementation
Perfect 10 contends that Internet Key received

substantially-compliant DMCA notifications and that Internet
Key did not disable access to the infringing websites.'* The

12. Perfect 10 may argue that the fact that it takes three
notifications to terminate a webmaster is not sufficient under § 512(i).
However, § 512(i) specifically states that the internet service provider
must adopt a policy that terminates “repeat infringers.” In order for
an infringer to be a “repeat” infringer, he or she must infringe at
least twice. Therefore, the Court finds that Internet Key's policy of
terminating a webmaster after 3 notifications is reasonable.

13. The Court notes that Internet Key is asserting the safe harbor
provided under § 512d) which adopts the notification and take down
procedures identified in § 512(c) 3A). H.R. Rep. 105-55 1(1D),
WL at *57.

65a

Appendix B

parties dispute whether Perfect 10 provided Internet Key with
DMCA-compliant notification of infringements. Since
Internet Key’s DMCA policy was not adopted unti] August
21, 2002, the Court will only look at notifications that were
received by Internet Key after August 21, 2002.

Perfect 10 states that in its October 17, 2002 document
production to Internet Key, Perfect 10 provided Internet Key
with thousands of pages of printouts from SexKey affiliated
websites which infringed either Perfect 10’s or celebrities’
rights. | Zadeh Decl., J 24, Exh. 14 (representative examples
of the print-outs). Some of the print-outs contain the names
of Perfect 10 models in the URLs. Jd. On March 13, 2002,
Internet Key received a list of names of Perfect 10 models.
I Freeman Decl., 35, Exh. D, at 29-34. Internet Key states
that the October 17, 2002 document production contained
22, 185 pages of documents. I Reply, at 7:3-11; see also
I Zadeh Decl., | 25, Exh. 15. Accompanying the production
was a letter from Sean Morris of Arnold & Porter which
states:

With this letter | am sending you several boxes of
documents that contain examples of the
voluminous infringements on websites affiliated
with Internet Key, Inc. (“SexKey”) and other
defendants in this case. These documents should
assist you in assessing the scope of the
infringements at issue in the above-referenced
lawsuit and the potential damages SexKey.

¢ The documents that accompany this letter
represent examples of the infringements at issue

66a

Appendix B

in this case; these documents are not the only
instances of wrongful conduct by the defendants.

* The documents that accompany this letter
contain examples of both (i) infringements of
Perfect 10 material; and (ii) infringements of
third-party copyrights and rights of publicity.
These documents were collected from so-called
“celebrity” sites, which are easily locatable and
are comprised of images that clearly infringe the
copyrights and publicity rights of Perfect 10 and
others.

¢ The infringements of Perfect 10 material are
readily identifiable, especially in connection with
the information contained in the complaint, and
all come from celebrity sites.

¢ To further aid you in your assessment of the
potential damages your company faces in this
case, we have often included a full-sized printout
of the image that constitutes infringement of
Perfect 10’s material. . .

| Zadeh Decl., Exh. 15. Perfect 10 has also submitted
evidence that despite its notification of these infringements,

the websites that contained the images were still active in
October 2003. I Zadeh Decl., ¥ 46, Exh. 35.'* For example,

14. Internet Key objects to portions of Exhibit 35 of Zadeh’s
declaration because some of the pages were not produced until after
January 16, 2004, the deadline for the completion of Phase I discovery
in this matter. See Il Kearney Decl., 79 11-12. This objection is
overruled.

67a

Appendix B

in October 2002, Perfect 10 produced an image of Perfect
10 model Genevieve Maylam printed from the website
cpics.adultmasters.net. I Zadeh Decl., | 14, Exh. 14, at 40.
In October 2003, the same image was still available on the
same website. I Zadeh Decl., | 46, Exh. 35, at 1041.

The issue before the Court, therefore, is whether the
notice provided by Perfect 10 is substantially DMCA-
compliant. If the notice is substantially DMCA-compliant,
then Perfect 10 has raised a genuine issue of material fact
that Internet Key has not reasonably implemented its
termination policy.

First, Internet Key objects to this evidence because it
argues that post-litigation notices cannot be considered for
purposes of the DMCA. To support its argument, Internet
Key relies on Hendrickson v. Ebay, Inc., 165 F.Supp.2d 1082,
1092 n. 12(C.D.Cal.2001). However, in that case, the Court
found that a discovery response by the plaintiff in that case
was not DMCA-compliant because it was not under oath,
did not attest to a good faith belief of the alleged
infringements, and did not attest to the accuracy of the
allegations. /d. The Court did not state that the discovery
response was insufficient because it was provided after the
complaint was filed. /d. Therefore, Internet Key’s reading of
the case is incorrect.

Under § $12(c)(3)(A)(it), DMCA-compliant notification
requires that the accusing party identify the copyrighted work
claimed to have been infringed, or, if multiple copyrighted
works at a single online site are covered by a single
notification, provide a representative list of such works at

68a
Appendix B

that site. The notification requirements also require that the
notification contain a statement that the information in the
notification is accurate, under penalty of perjury, that the
complaining party is authorized to act on behalf of the owner
of an exclusive right that is allegedly infringed.
§ 512(c)(3)(A)(vi). Perfect 10’s letter states that the document
production contains infringements by Internet Key and the
other defendants in this case of Perfect 10’s copyrights and
the copyrights of third parties. However, the letter
accompanying the document production does not identify
wiich documents were found on Internet Key’s Affiliate
Websites. The letter also does not contain a statement that
the information in the notification is accurate. The letter also
does not state that the author has a good faith belief that the
information in the letter is accurate nor is there a declaration
under penalty of perjury. The letter does state that the enlarged
images are Perfect 10’s images and include the specific URLs
of the images. Therefore the letter identifies which images
are infringements of Perfect 10°s copyrights; however, the
letter does not identify Perfect 10’s copyrights themselves,
only the infringing images.'* Under § 512(c)(3)(A)(ii) & (iii),
the notification is required to identify both the.copyrighted
image and the infringing image. The purpose behind the
notice requirement under the DMCA is to provide the internet
service provider with adequate information to find and
examine the allegedly infringing material expeditiously.
Hendrickson vy. Amazon.Com, Inc., 298 F.Supp.2d 914, 917
(C.D.Cal.2003). Congress’ intent was that both the copyright
owner and the [internet service provider] cooperate with each

1S. The Court also notes that many Perfect 10 models have
appeared in a variety of non-Perfect 10 venues such as Playboy,
Penthouse, and other websites. IHIf Spillane Reply Decl.. Exh. | at 4.

694

Appendix B

other to detect and deal with copyright infringement that takes
place on the Internet. /d. at 916-17.

The Court finds that Perfect 10°s blanket statement that
infringements of Perfect 10’s copyrights are contained within
22,000 pages of documents without identification of Perfect
10’s copyrights, without an identification of which documents
were printed off of Internet Key’s Affiliate Websites, and
without a statement that the notification is accurate does not
constitute notice that is substantially compliant with the
requirements of § 512(c)(3)(A). Perfect 10 has not iden ified
any other DMCA-compliant notices sent to Internet Key after
Internet Key instituted its repeat infringer policy to trigger
the implementation of Internet Key’s policy. In the absence
of evidence of DMCA-compliant notice, the Court finds that
Perfect 10 has failed to raise a genuine issue of material fact
that Internet Key failed to implement its termination policy
in a reasonable manner. Therefore, there is no genuine issue
of material fact that Internet Key has met the threshold
requirements under § 512(1).

c. Safe Harbor Under $$ 512(d) and 512(a)"
Section 512(d) states:

(d) Information location tools. A service provider
shall not be liable for monetary relief, or, except

16. Internet Key did not raise the safe harbor under § 51 2(a) in
its summary judgment motion. During oral argument. the Court
invited Internet Key to submit supplemental briefing regarding
§ S12(a). Internet Key filed a supplemental brief on May 20, 2004.
Pertect 10 tiled an opposition on May 27, 2004.

70a

Appendix B

as provided in subsection (j), for injunctive or
other equitable relief, for infringement of
copyright by reason of the provider referring or
linking users to an online location containing
infringing material or infringing activity, by using
information location tools, including a directory,
index, reference, pointer, or hypertext link, if the
service provider—

(1) (A) does not have actual knowledge that the
material or activity is infringing;

(B) in the absence of such actual knowledge, is
not aware of facts or circumstances from which
infringing activity is apparent; or

(C) upon obtaining such knowledge or awareness,
acts expeditiously to remove, or disable access
to, the material;

(2) does not receive a financial benefit directly
attributable to the infringing activity, in a case in
which the service provider has the right and ability
to control such activity; and

(3) upon notification of claimed infringement as
described in subsection (c)(3), responds
expeditiously to remove, or disable access to, the
material that is claimed to be infringing or to be
the subject of infringing activity, except that, for
purposes of this paragraph, the information
described in subsection (c)(3)(A)(ili) shall be

Tla

Appendix B

identification of the reference or link, to material
or activity claimed to be infringing, that is to be
removed or access to which is to be disabled, and
information reasonably sufficient to permit the
service provider to locate that reference or link.

17 U.S.C. § 512(d).

Perfect 10 contends that Internet Key does not fall within
the safe harbor provided by § 512(d) because Internet Key
(1) does not use an information location tool, (2) has actual
knowledge of infringements, (2) is aware of facts or
circumstances from which infringing activity is apparent.

Perfect 10 argues that Internet Key does not use an
information location tool as defined in § 512(d) because
Internet Key is not like Yahoo! or Google which provide links
to millions of websites with whom it has no relationship.
Perfect 10 reasons that because Internet Key merely links to
a relatively small universe of websites with whom it has in
place contractual relationships and established review
procedures, it is not entitled to protection under § 512(d).
Section 512(d) does not state that the safe harbor is limited
to internet service providers that provide links to millions of
websites. Nor does § 512(d) state that the use of an
information location tool is limited to internet service
providers that do not have contractual relationships with their
affiliate websites. Therefore, these arguments are without
merit.

Section 512(d) refers to service providers who refer or
link users to an online location containing infringing material

72a
Appendix B

or infringing activity, by using information location tools,
including a directory, index, reference, pointer, or hypertext
link. § 512(d). Internet Key’s sexkey.com website provides
that function and is therefore covered by § 512(d).

Pursuant to § 512(d), the internet service provider must
also (1) not be aware of facts or circumstances from which
infringing activity is apparent and (2) not receive a financial
benefit directly attributable to the infringing activity, in a
case in which the service provider has the right and ability
to control such activity. Perfect 10 argues that Internet Key
fails both of these requirements. Perfect 10 argues that
Internet Key should have known there were copyright
infringements on its clients’ websites because of the
disclaimers on some of those websites. The disclaimers
gencrally claim that the copyrighted images are in the public
domain or that the webmaster is posting the images for
newsworthy purposes. I Zadeh Decl., Exh. 22. These
disclaimers are not sufficient to raise a red flag of copyright
infringement. Therefore, Perfect 10 has not demonstrated that
Internet Key was aware of facts or circumstances from which
infringing was apparent.

The second requirement is that the internet service
provider not receive a direct financial benefit directly
attributable to the infringing activity when it has the right
and ability to control such activity. A right and ability to
control infringing activity, “as the concept is used in the
DMCA, cannot simply mean the ability of a service provider
to remove or block access to materials posted on its website
or stored in its system.” Costar Group, Inc. v. Loopnet, Inc.,
164 F.Supp.2d 688, 704 (D.Md.2001). Internet Key's right

73a

Appendix B

and ability to control infringing activity is limited to
disconnecting the webmasters’ access to Internet Key’s
service. That type of control is not sufficient, under the
DMCA, to demonstrate a “right and ability to control” the
infringing activity. As recognized in Perfect 10 v. Cybernet
Ventures, Inc., 213 F.Supp.2d 1146, 1181 (C.D.Cal.2002),
“closing the safe harbor based on the mere ability to exclude
users from the system is inconsistent with the statutory
scheme.” /d. Since Internet Key does not have a right and
ability to control the infringing activity, the Court need not
address whether Internet Key receives a direct financial
benefit from the infringing conduct.

Additionally, Internet Key serves another function.
Namely, when a user goes to one of Internet Key’s Affiliate
Websites, the user is directed to the Internet Key sign-up
page for age verification purposes. I Freeman Decl., Tf 5-8.
This function falls outside of the parameters of § 512(d)
because Internet Key is not referring users to other websites
through a directory, index, reference, pointer, or hypertext
link. However, this function falls within the purview of
§ 512(a) which provides:

a) Transitory digital network communications. A
service provider shall not be liable for monetary
relief, or, except as provided in subsection (j), for
injunctive or other equitable relief, for
infringement of copyright by reason of the
provider's transmitting, routing, or providing
connections for, material through a *1099 system
or network controlled or operated by or for the
service provider, or by reason of the intermediate

74a

Appendix B

and transient storage of that material in the course
of such transmitting, routing, or providing
connections, if-

(1) the transmission of the material was initiated
by or at the direction of a person other than the
service provider;

(2) the transmission, routing, provision of
connections, or storage is carried out through an
automatic technical process without selection of
the material by the service provider;

(3) the service provider does not select the
recipients of the material except as an automatic
response to the request of another person;

(4) no copy of the material made by the servic
provider in the course of such intermediate or
transient storage is maintained on the system or
network in a manner ordinarily accessible to
anyone other than anticipated recipients, and no
such copy is maintained on the system or network
in a manner ordinarily accessible to such
anticipated recipients for a longer period than is
reasonably necessary for the transmission, routing,
or provision of connections; and

(5) the material is transmitted through the system
or network without modification of its content.

75a

Appendix B

17 U.S.C. § 512(a). The section provides that “an internet
service provider shail not be liable .. . for infringement of
copyright by reason of the provider’s ... providing
connections for material through a system or network
controlled or operated by or for the service provider, or...”
§ 512(a). Internet Key provides a connection to the material
on its clients’ websites through a system which it operates in
order to provide its clients with adult verification services.
Therefore, Internet Key’s services fall within the purview of
both §§ 512(a) and 512(d).

The Court finds that there is no genuine issue of material
fact that Internet Key is entitled to the safe harbors pursuant
to §§ 512(a) and 512(d). Based on the foregoing, Internet
Key’s motion for summary judgment for infringements after
August 21, 2002 based on the safe harbors under § 512(d)
and § 512(a) is granted. However, Internet Key’s motion for
summary judgment on Perfect 10’s copyright infringement
claim for infringements before August 21, 2002 is dented.

3. CWIE’'s and CCBill’s Motions for Summary Judgment
on Perfect 10's Copyright Claim

Since the parties address many of the issues regarding
CWIE and CCBill together, the Court will address these
Defendants together for issues where the evidence overlaps.
CWIE and CCBill assert that they are entitled to summary
judgment on Perfect 10°s Claim | for copyright infringement
because they fall within the safe harbors provided by the
DMCA under § 512.

76a

Appendix B
a. Threshold Requirements Under § 512(i)

Perfect 10 argues that CWIE and CCBill do not
reasonably implement their repeat infringer policies under
§ 512(i).'"’ Perfect 10 cites to CWIE and CCBill’s DMCA
notice spreadsheet and argues that many of the webmaster
names are not included in the spreadsheet. III Fisher Decl.,
Exh. C. Perfect 10 contends that CWIE and CCBill do not
track the actual webmasters of the websites for which they
receive notifications. The Court has reviewed the spreadsheet
and finds that a few of the webmaster names are missing
from notifications that were either resolved by the copyright
owner and the webmaster or were not DMCA-compliant. The
Court finds that the fact that a few of the webmaster names
are missing from the spreadsheet in instances where the notice
was deficient or the issue was resolved is not sufficient to
raise a genuine issue of material fact that CWIE and CCBill
do not reasonably implement their repeat infringer policies.

Perfect 10 has submitted notifications of infringement
of Perfect 10’s copyrights that it sent to CCBill and CWIE
which it claims are DMCA-compliant. The first is a letter
from Perfect 10°s counsel to Fisher dated August 10, 2001.
Il! Zadeh Decl., Exh. 14. The letter identifies several websites
which Perfect !0 claims contain infringements of Perfect 10’s

17. Perfect 10 does not assert other violations of § 512(i) against
these Defendants.

CWIE and CCBill adopted their policies in 1999. Since Perfect
10 does not allege any infringements that pre-date 1999, the Court
finds that CWIE’s and CCBill’s repeat intringer policies were in
place during the entire period of alleged infringements.

77a

Appendix B

copyrights. Jd. at 144. The letter only identifies the websites
that contain the allegedly infringing material, it does not
identify the URLs of the images nor does it identify which
of Perfect 10’s images are being infringed. Under
§ 512(c)(3)(A)(ii) and (111), DMCA-compliant notification
must identify the copyrighted work claimed to have been
infringed and the material that is claimed to be infringing
with “information reasonably sufficient to permit the service
provider to locate the material.” This notification does not
fulfill either of those requirements because it does not identify
Perfect 10’s images or give CCBill and CWIE sufficient
information to locate the infringing material. These websites
may contain more than one hundred images at different
URLs; it is Perfect 10’s responsibility, under the DMCA, to
provide these Defendants with enough information to allow
them to locate the infringing material. The Court finds that
the August 10, 2001 letter does not substantially comply with
the requirements of the DMCA and therefore, does not
constitute proper notification under § 512(c)(3)(A)."*

The next notification is an email Norman Zadch sent to
Fisher on February 6, 2002 which identifies websites which
contain images of celebrities but does not identify websites
which contain Perfect 10’s copyrighted images. III Zadeh
Decl., Exh. 17. Therefore, this email does not comply.

The next notification is a letter from Perfect 10°s counsel
dated March 12, 2002 which suffers from the same deficiency
as Exhibit 14 above. II Zadeh Decl., Exh. 18. It does not

18. Perfect 10 also cites to Exhibit 16 of the Zadeh Declaration
but it has failed to include it in the declaration.

78a

Appendix B

identify the allegedly infringing material with enough
specificity to allow CCBill and CWIE to locate the
information. Exhibit 20 (email dated March 28, 2002) also
suffers from the same lack of specificity.

Perfect 10 also identifies Exhibit I to the Complaint as
notification of violations of Perfect 10’s copyrights. Exhibit
I to the Complaint lists websites that Perfect 10 contends
contain Perfect 10 infringements. See Compl., Exh. I. The
Court finds that Exhibit I is not DMCA-compliant because
it does not give the Defendants sufficient notification to allow
them to locate the allegedly infringing material.'? Perfect 10
has also submitted its RICO Case Statement which Perfect
iO produced to Defendants on December 19, 2002. HII] Zadeh
Decl., Exh. 26 at 317-321. The RICO Case Statement does
not identify the URLs of the allegedly infringing material or
identify Perfect 10’s copyrighted images. /d. Therefore, this
notification does not substantially comply with the
requirements of § 512(c)(3)(A).

Perfect 10 also identifies a July 14, 2003 email sent to
Fisher which had attached to it an Excel spreadsheet which
identifies websites and the names of Perfect 10 models who
appear on those websites. Ill Zadeh Decl., Exh. 29. Perfect
10 argues that this spreadsheet contains the URLs of the
infringing images, however, the Court is unable to locate a
single URL that is the URL for the actual infringing image.

19. Perfect 10 has also submitted a letter dated October 16,
2002 that ts nearly identical to the letter sent to Internet Key that
accompanied the same 22,000 page document production to all of
the Defendants. II] Zadeh Deci., Exh. 25. See Section IV.2.b.11, supra,
for a discussion of this letter.

79a

Appendix B

Id. Most of the URLs provided refer to the “members only”
area of the website, not the URL of the specific image within
the “members only” area of the website. /d. Again, this is
not the type of notification contemplated by
§ 512(c)(3)(A).”

Perfect 10 has also submitted several emails from Perfect
10 to CWIE regarding password hacking websites that
provide passwords to Perfect 10°s website, perfectl0.com,
hosted by CWIE. III Zadeh Decl., Exhs. 72, 75, 76, 77 & 78.
Password hacking websites are free websites which post
passwords to subscription websites. Perfect 10 argues that it
provided DMCA-compliant notification regarding these
websites and CWIE did not discontinue its hosting of these
websites. However, Perfect 10 has not submitted any
evidence that the use of the passwords on these websites
actually resulted in the infringement of Perfect 10’s
copyrights. Perfect 10 has submitted a print-out of its server
log and Zadeh’s declaration which states that there were
attempted accesses from crazypasses.com on September 18,
2002. Ill Zadeh Decl., ¢ 101, Exh. 88. However, attempted
access to Perfect 10’s website is not sufficient to demonstrate
copyright infringement which requires that the images on

20. During his deposition, Fisher was asked whether he could
act on the information that was provided in the spreadsheet and
responded “yes.” III Cooper Decl., Exh. 2 at 30:16-21. Perfect 10
argues that Fisher admitted that he had received DMCA-compliant
notification based on this deposition testimony. However, Fisher did
not State that the notification was DMCA-compliant or that the
information allowed CCBill and CWIE to expeditiously locate the
infringing material. Therefore, the Court finds Perfect 10’s argument
without merit.

80a

Appendix B

Perfect 10’s website were actually copied onto the user’s
computer when the user accessed the website. See 17 U.S.C.
§ 106. Therefore, Perfect 10’s has not demonstrated that
CWIE’s hosting of these password hacking websites resulted
in copyright infringement.

Perfect 10 has not provided the Court with any
substantially compliant DMCA-notifications that were sent
to CCBill and CWIE. Perfect 10 may not make an end-run
around the requirements of the DMCA by providing the
Defendants with notification that does not substantially
comply with the requirements of § 512(c)(3)(A). The Court
finds that Perfect 10 has not raised a genuine issue of material
fact that CCBill and CWIE did not reasonably implement
their repeat infringer policies.”!

b. Safe Harbor Under § 512(a) and CCBill

CCBill argues that it falls within the safe harbor in
§ 512(a) which provides:

a) Transitory digital network communications.
A service provider shall not be liable for monetary
relief, or, except as provided in subsection (j), for
injunctive or o

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386009_1385%3A2. Public record. Not legal advice.
