# Opposition Brief — Omnitrition International, Inc. v. Webster

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Opposition Brief
- **Published:** January 1, 1996
- **Citation:** 519 U.S. 865

## Text

Supreme Court, U.S,
es ee Pe

AUG 16 1996

No. 96-82
| CLERK

In The

Supreme Court of the United States

October Term, 1995
S
OMNITRITION INTERNATIONAL, INC.,

JAMES FOBAIR, ROGER DALEY AND
CHARLES RAGUS,

Petitioners,
vs.

SHAUN WEBSTER AND ROBERT LIGON,

Respondents.
+

On Petition For A Writ Of Certiorari
To The United States Court Of Appeals
For The Ninth Circuit

¢

OPPOSITION TO PETITION
FOR A WRIT OF CERTIORARI

¢
ELIZABETH J. CABRASER Douc.ias M. Brooks
WILLIAM BERNSTEIN MArTLAND & BROOKS
Counsel of Record One Boston Place, 28th Floor
Karen E. KARPEN Boston, Massachusetts 02108
ANTHONY K. LEE (617) 589-3990

Lierr, CABRASER, HEIMANN
& BERNSTEIN, LLP
275 Battery Street, 30th Floor
San Francisco, California 94111-3339
(415) 956-1000

Attorneys for Respondents

COCKLE LAW BRIEF PRINTING CO., (800) 225-6964
OR CALL COLLECT (402) 342-2831

Il.

Ill.

TABLE OF CONTENTS

ogg Ft 88 te yt . pe rere ee ere

THE DISTINCTION BETWEEN “VERTICAL
COMMONALITY” AND “HORIZONTAL
COMMONALITY” AFFORDS NO BASIS FOR
DEFENDANTS’ PETITION ............s0000.

A. Petitioners Seek This Court’s Review Of An
Issue That Was Addressed By Neither The
District Court Nor The Court Of Appeals

B. A Pyramid Sales Scheme Satisfies The
Common-Enterprise Requirement Under

Either Vertical Or Horizontal Common-

ES oivee eb asu Cae eioreN veeeuNoeuseuss

THE COURT OF APPEALS PROPERLY
IMPOSED THE EVIDENTIARY BURDENS IN
EVALUATING DEFENDANTS’ MOTION FOR
SUMMARY JUDGMENT ....................

NEITHER PETITIONERS’ IMPROPER REAR-
GUMENT OF THEIR SUMMARY JUDGMENT
MOTION NOR THEIR POLICY-BASED ARGU-
MENT SUPPORTS THE GRANTING OF CER-
fi BE Ne eto oy einer a4 ae eR

12

ii

TABLE OF AUTHORITIES

Page
CASES
Celotex Corp. ». Catrett, 477 U.S. 317 (1986)....... Edyite
Curran v. Merrill Lynch, Pierce, Fenner & Smith, Inc.,
622 F.2d 216 (6th Cir. 1980), aff'd, 456 U.S. 353
(1982) occ vndaee cd heee Reames sees dS ies ae 6
Davis v. Avco Fin. Servs., Inc., 739 F.2d 1057 (6th
Cir. 1984), cert. denied, 470 U.S. 1005 (1985) ........ 7
In re Amway Corp., 93 B.T.C. 616 (1979). ......50000.- 14
In re Koscot Interplanetary, Inc., 86 F.T.C. 1106
(1975), aff'd sub nom. Turner v. FTC, 580 F.2d 701
(DA. Coe. BO7DR akc vee oer ees 12
Reves v. Ernst & Young, 494 U.S. 56 (1990)........... 11
SEC v. Glenn W. Turner Enters., Inc., 474 F.2d 476
(9th Cir.), cert. denied, 414 U.S. 821 (1973).......... 6
SEC v. International Loan Network, Inc., 968 F.2d
1304 €O.C. ‘Cie: TOR ei ieee eens 8, 11
SEC v. International Loan Network, Inc., 770 F. Supp.
676 OG)... BOOBs oaks sss eee 8,9
SEC v. Life Partners, Inc., 87 F.3d 536 (D.C. Cir.
1996) . 6 ccuscvecnvancdc i ures sia eeeeere teres 8

SEC v. W.J. Howey Co., 328 U.S. 293 (1946) ...2, 4, 5, 11

United Housing Found, Inc. v. Forman, 421 U.S. 837
(2975) 2. 0s cvs evades cbaecs tee renee eek ar ee 2

RULES

Rule 10 of the Rules of the Supreme Court of the
United States «io... oc cs idnv sick Boek eed eae esas 5

I. INTRODUCTION

Defendants-Petitioners Omnitrition International,
Inc. (“Omnitrition”), James Fobair, Roger Daley, and
Charles Ragus seek certiorari from reversal of summary
judgment in their favor. In reversing summary judgment
for Petitioners, a panel of the United States Court of
Appeals for the Ninth Circuit ruled that Plaintiffs-
Respondents had presented sufficient evidence to estab-
lish genuine issues of material fact on (1) whether the
Omnitrition multi-level marketing program is a pyramid
sales scheme, and (2) whether investment in the Omnitri-
tion program is an investment in a “security” under the
federal securities laws. In applying the definition of
“security” in evaluating Petitioners’ motion for summary
judgment, the Court of Appeals plowed no new ground.!
In addition, it is clear from the ruling that there was no
impermissible shifting of the burden of proof on sum-
mary judgment. Petitioners will have an opportunity to
argue the disputed factual issues at trial. As the decision
of the Court of Appeals raises no ground for the granting
of certiorari, the Petition for a Writ of Certiorari should
be denied.

1 If there is cause for this Court to re-examine the long-
standing precedents applying the federal securities laws to
pyramid marketing schemes, the appropriate time to do so
would be only after the full exposition of the facts after a trial on
the merits, and not after merely a “trial by affidavit.”

2 Respondents hereafter cite the Petition for a Writ of
Certiorari as “Pet.”

OY

ll. THE DISTINCTION BETWEEN “VERTICAL COM-
MONALITY” AND “HORIZONTAL COMMON-
ALITY” AFFORDS NO BASIS FOR THE
PETITION.

The test for an investment contract “security” under
the federal securities laws is whether “the scheme
involves an [1] investment of money in a [2] common
enterprise with [3] profits to come solely from the efforts
of others.” SEC v. W.J. Howey Co., 328 U.S. 293, 301 (1946).
In United Housing Found. v. Forman, Inc., 421 U.S. 837
(1975), the Court clarified the requirement that profits
accrue solely from others’ efforts by articulating a practi-
cal test that has become the prevailing standard:

The touchstone [for deciding whether some-
thing is a security] is the presence of an invest-
ment in a common venture premised on a
reasonable expectation of profits to be derived
from the entrepreneurial or managerial efforts of
others.

Id. at 852 (emphasis added).

Petitioners argue that the Court of Appeals relied on
the concept of “vertical commonality” in finding that
Respondents had presented sufficient evidence to with-
stand summary judgment on the issue of whether the
Omnitrition program involves a “common enterprise” as
required by Howey and its progeny. Petitioners further
argue that not only is vertical commonality an improper
relaxation of the common-enterprise requirement, but
also the use of vertical commonality here highlights the
split among the courts of appeals that has arisen from
some courts’ adoption of vertical commonality and other
courts’ rejection of vertical commonality in favor of the

stricter concept of “horizontal commonality.” Thus, con-
clude Petitioners, the Court should grant certiorari to
resolve this split and reject the use of vertical common-
ality to satisfy the common-enterprise requirement. (See
Pet. at 3-22.)

Petitioners’ argument suffers from two fundamental
flaws. First, neither the District Court nor the Court of
Appeals below even addressed the “common enterprise”
issue. Second, a pyramid sales scheme satisfies the com-
mon-enterprise requirement under either vertical or hori-
zontal commonality, and thus a rejection by this Court of
vertical commonality will not change the law on pyramid
schemes or the decision of the Court of Appeals in this
case.

A. Petitioners Seek This Court’s Review Of An
Issue That Was Addressed By Neither The Dis-
trict Court Nor The Court Of Appeals.

In granting summary judgment for Petitioners, the
District Court ruled that Omnitrition distributorships are
not securities for purposes of the Securities Exchange Act
of 1934 or section 12 of the Securities Act of 1933.
(Appendix to the Petition for a Writ of Certiorari at 49.)%
The only stated basis for this ruling was the District
Court’s conclusion that, because Omnitrition distributors
engaged in a certain amount of effort in participating in
the Omnitrition program, their success did “not depend
primarily upon the efforts of others,” and distributors

3 Respondents hereafter cite the Appendix to the Petition
for a Writ of Certiorari as “App.”

were not the passive investors the federal securities laws
were meant to protect. (See App. 46-49.) At no point in its
opinion did the District Court analyze the common-enter-
prise requirement.

Similarly, the Court of Appeals addressed only the
requirement that profits come from others’ managerial
efforts:

In Glenn W. Turner [474 F.2d 476], we deter-
mined that the fact that investors in the scheme
were required to exert some effort did not auto-
matically preclude a finding that the invest-
ments were securities. Instead, we focused on
the fact that the scheme’s promoters controlled
the methods by which the product was sold and
new members were recruited. The promoters
provided the “essential managerial efforts
which affect[ed] the failure or success of the
enterprise.” Id. at 483.

The same is true of Omnitrition’s program.
Plaintiffs claim that they were taught to sell
Omnitrition’s “proven plan of success” and to
“catch a wave of return that was far beyond
anything that [they] were involved in person-
ally.” By the very structure of a pyramid

4 This is the only mention of the common-enterprise
requirement found by Respondents in the District Court’s
opinion:

To establish that a transaction involves securities, the

Court must determine whether the scheme involves

an investment of money in a common enterprise with

profits derived solely from the efforts of others.

(App. at 47 (citing Howey, 328 U.S. at 301).)

scheme, participants’ efforts are focused not on
selling products but on recruiting others to join
the scheme. Under the reasoning of Glenn W.
Turner, this is enough to bring investments in
the program within the definition of “invest-
ment contracts.”

(App. at 14-15 (interpolations in opinion of Court of
Appeals).)

As with the District Court’s opinion, at no point in its
opinion did the Court of Appeals analyze the common-
enterprise requirement, much less apply the concept of
vertical commonality in doing so.°

Thus, Petitioners want this Court to grant certiorari
to address an issue which was addressed by neither the
District Court nor the Court of Appeals below. Respon-
dents submit that this is not one of the “compelling
reasons” for which the Court grants certiorari, see Rule 10
of the Rules of the Supreme Court of the United States.
Certiorari should be denied.

5 This is the only mention of the common-enterprise
requirement found by Respondents in the opinion of the Court
of Appeals:

An investment contract is a transaction in which
“the scheme involves an investment of money in a
common enterprise with profits to come solely from
the efforts of others.”

(App. at 14 (citing Howey, 328 US. at 301).)

i Te

B. A Pyramid Sales Scheme Satisfies The Com-
mon-Enterprise Requirement Under Either Ver-
tical Or Horizontal Commonality.

Even if the common-enterprise requirement were an
issue appropriately raised in Petitioners’ request for a
writ of certiorari — and it is not - a pyramid sales scheme
satisfies the requirement under either vertical or horizon-
tal commonality. Thus, because what Petitioners ulti-
mately seek - a rejection by this Court of vertical
commonality —- would not change the decision of the
Court of Appeals, certiorari should be denied. In SEC v.
Glenn W. Turner Enters., Inc., 474 F.2d 476 (9th Cir.), cert.
denied, 414 U.S. 821 (1973), in which a panel of the Ninth
Circuit affirmed the district court’s granting of a prelimi-
nary injunction against a pyramid sales scheme, the court
of appeals adopted an interpretation of the common-
enterprise requirement that became known as “vertical
commonality,” stating, “A common enterprise is one in
which the fortunes of the investor are interwoven with
and dependent upon the efforts and success of those
seeking the investment [i.e., the promoters or sellers] or
of third parties.” Id. at 482 n.7. The court of appeals
stated without discussion that the scheme in question
fulfilled the common-enterprise requirement of the Howey
test; analyzed the requirement of profits coming from the
efforts of others; and ruled that the scheme involved a
security under the federal securities laws. See id. at
481-83.

The Sixth Circuit, as Petitioners correctly note, (see
App. at 4, 7 & n.4, 13), has rejected vertical commonality
and requires horizontal commonality. See Curran v. Mer-
rill, Lynch, Pierce, Fenner & Smith, Inc., 622 F.2d 216, 222

peeeeene.

(6th Cir. 1980) (“[W]e . . . reject the vertical commonality

approach... . ”), aff'd, 456 U.S. 353 (1982) (affirming on

issue of whether private right of action exists under

Commodity Exchange Act). Nevertheless, in Davis v. Avco

Fin. Servs., Inc., 739 F.2d 1057 (6th Cir. 1984), cert. denied,

470 U.S. 1005 (1985), another panel of the Sixth Circuit

ruled that a pyramid sales scheme involved a “security.”

In Davis, participants in the scheme sued a finance com-

pany, from whom plaintiffs borrowed money to invest in

the scheme, and the finance company’s manager, who

had promoted the scheme to plaintiffs and solicited their

loans. Plaintiffs asserted claims under the Securities Act

of 1933 and the Securities Exchange Act of 1934. After a

| bench trial, the district court ruled that the promissory

notes given by plaintiffs for their loans, as well as plain-

tiffs’ investments in the pyramid scheme, were “securi-

ties” under the relevant statutes, and entered judgment in

favor of plaintiffs on their Securities Act claims. See 739

F.2d at 1059-62. The court of appeals affirmed in part and

reversed in part the judgment and remanded the case for

further proceedings. While the court of appeals disagreed

with the district court’s ruling that the promissory notes

given by plaintiffs were securities, the court of appeals
agreed as to the pyramid scheme investments:

We do agree, however, that the DTBG
adventures were securities. In this regard we
concur with and adopt the analysis in S.E.C. v.
Glenn W. Turner Enterprises, Inc., 474 F.2d 476
(9th Cir.), ... and S.E.C. v. Koscot Interplanetary,
Inc., 497 F.2d 473 (5th Cir. 1974). We will not
reiterate this analysis in the hope of keeping this
opinion to a reasonable length.

739 F.2d at 1063.

Indeed, Respondents have found no decision in
which a court has ruled that a pyramid scheme is not a
“common enterprise” for purposes of determining
whether a security is involved. In SEC v. International
Loan Network, Inc., 968 F.2d 1304 (D.C. Cir. 1992), for
example, the court of appeals affirmed the district court’s
holding that a pyramid scheme violated the federal secu-
rities laws and its granting of a preliminary injunction
against the scheme:

As for the common enterprise element, the
fortunes of investors are clearly linked to each
other and to the success of ILN as an enterprise.
The CFBS generates income for its investors,
and for the [defendants] .. . , only through
constant expansion of membership, which
depends on individual recruiting and the appeal
of [the promoter] Ford’s larger marketing cam-
paign. Thus, the court properly found the CFBS
satisfies the second prong of the Howey test as
well.

Id. at 1308.°

In the opinion affirmed by the court of appeals, SEC
v. International Loan Network, Inc., 770 F. Supp. 678 (D.D.C.

6 The District of Columbia Circuit has not adopted either
vertical commonality or horizontal commonality over the other.
See SEC v. Life Partners, Inc., 87 F.3d 536, 544 (D.C. Cir. 1996)
(ruling that investment program involved common enterprise
under concept of horizontal commonality although ruling that
profits were not derived predominantly from others’ efforts)
(“We need not reach, therefore, the SEC’s alternate contention
that the LPI program entails ‘strict vertical commonality’ -
another formulation of the common enterprise test recognized
in some circuits.”)

1991), the district court noted that the pyramid scheme in
question was a common enterprise under either vertical
or horizontal commonality:

The second element of the Howey test
requires the investment to be in a “common
enterprise.” This test is met whether the Court
looks to Glenn W. Turner, Koscot, or the opinion
of my colleague on this court in Meredith v.
Conticommodity Services, Inc., 1980 Fed. Sec. L.
Rep. (CCH) { 97,701 (D.D.C. 1980) (Gasch, J.). In
Meredith, the court intimated that commonality
requires a correlation between the profits and
losses of individual investors and the fortunes
of the investors as a group or with the enter-
prise itself. The profits of investors in the Capi-
tal Funds Bonus System are directly related to
the fortunes of other investors: it is through the
constant recruitment of new members in one’s
“downline” that income is earned. If the people
directly recruited by an Independent Represen-
tative do not vigilantly spread the word “you
come in, then you bring in your wife and your
kids,” then that Independent Representative
will not earn much income through the pro-
gram. Additionally, investors’ profits are linked
to the success or failure of ILN as a whole
because it is the ability to proclaim the organiza-
tion’s success that is the central selling point of
the program. The testimonials presented in the
videotape “Common Ground” illustrate the cru-
cial role that the organization plays in recruit-
ment.

770 F. Supp. at 691-92 (citation omitted).

The observations of the court of appeals and the
district court in International Loan apply equally here. As

10

stated above, the common-enterprise issue was not even
discussed by the Court of Appeals below, and thus
Respondenis cannot cite any such discussion now. Nev-
ertheless, to rebut Petitioners’ argument, Respondents
elaborate on their theory, which they briefed below, on
how the Omnitrition program is a common enterprise.
The fortunes of all Omnitrition distributors are linked to
the success of the company and its promoters in continu-
ing to attract new recruits and keep the scheme going.
The “real money” promised to Omnitrition distributors
by the Omnitrition marketing plan is to be made by
recruiting others. It is the marketing plan devised by
Omnitrition and its promoters which is the fundamental
lure for new recruits. It is the managerial and entrepre-
neurial efforts by Omnitrition and its promoters to pitch
that plan, whether through recruitment meetings, revival-
like recruitment rallies, or other devices such as promo-
tional videotapes and other materials disseminated for
showing to prospective distributors, which are the most
important means of recruiting new distributors. Omnitri-
tion receives a great deal of money from the purchase of
products by its distributors. From those funds, the com-
pany pays for, among other things, the recruitment ral-
lies, the costs of producing promotional materials, and
the compensation of its pitchpersons - all for the purpose
of recruiting still more distributors. Without such efforts
by Omnitrition and its promoters, the flow of new
recruits will dry up, endangering the fortunes of all
Omnitrition distributors. Conversely, if Omnitrition’s
recruiting efforts are successful, and the company thrives,
the fortunes of all Omnitrition distributors are improved
by their enhanced ability to obtain new downline recruits

11

to generate income for them. Omnitrition and its promo-
ters spend funds obtained from distributors on efforts to
recruit more and more people, to the benefit of all distrib-
utors. Thus, the Omnitrition scheme passes either the
vertical-commonality or the horizontal-commoniality test.
See International Loan, 968 F.2d at 1308 (“As for the com-
mon enterprise element, the fortunes of investors are
clearly linked to each other and to the success of ILN as
an enterprise.”).

Therefore, even if the common-enterprise issue were
properly raised by Petitioners now, and the Court
granted certiorari and (as Petitioners want the Court to
do) rejected vertical commonality, the decision of the
Court of Appeals would be unaffected. Thus, assuming
that the Court wishes to address the issue of vertical
commonality versus horizontal commonality, this case is
an inappropriate vehicle to do so.”

7 Petitioners misdirect the discussion by arguing that cases
applying the definition of security to real estate developments and
brokerage accounts show that there would be a split among the
courts of appeal on whether a pyramid scheme involves a
security. (See Pet. at 8-15.) That conclusion does not logically
follow. Similarly, Petitioners cite Reves v. Ernst & Young, 494 U.S.
56 (1990), for its four-part test for whether an instrument
denominated a “note” is a security. (See Pet. at 22-23.)
Omunitrition distributorships are neither notes nor denominated
as such, and the appropriate test to apply is that applied by the
Court of Appeals below: the test created in Howey for deciding
whether an “investment contract” is a security. See Reves, 494
U.S. at 64 (setting forth Howey test and rejecting its application
to notes).

12

III. THE COURT OF APPEALS PROPERLY IMPOSED
THE EVIDENTIARY BURDENS IN EVALUATING
DEFENDANTS’ MOTION FOR SUMMARY
JUDGMENT.

Petitioners also claim that the Court of Appeals erro-
neously allocated the burdens of proof in evaluating Peti-
tioners’ summary judgment motion, and, as a result,
proceeded on the presumption that Omnitrition is a pyra-
mid sales scheme and required Petitioners to produce
evidence that it is not. (See App. at 5, 23-30.) Petitioners
assert that, to discharge their initial burden on summary
judgment, all they had to do was to ” ‘point[ ] out... that
there is an absence of evidence to support the nonmoving
party’s case.’” (App. at 23 (quoting Celotex Corp. v. Catrett,
477 U.S. 317, 325 (1986)).) Petitioners also assert that the
burden on Respondents “was to produce evidence of
material facts in dispute on each element of their claims.”
(App. at 24.) Contrary to Petitioners’ argument, the Court
of Appeals did nothing inconsistent with these principles.

On the issue of whether Omnitrition is a pyramid
sales scheme, Respondents discharged their burden. As
the Court of Appeals observed, pyramid schemes

“are characterized by the payment by partici-
pants of money to the company in return for
which they receive (1) the right to sell a product
and (2) the right to receive in return for recruit-
ing other participants into the program csewards
which are unrelated to sale of the product to
ultimate users.”

(App. at 7 (quoting In re Koscot Interplanetary, Inc., 86
F.T.C. 1106, 1181 (1975), aff'd sub nom. Turner v. FTC, 580
F.2d 701 (D.C. Cir. 1978)) (emphasis in Koscot opinion).)

13

Petitioners agree with this two-prong test but argue that
Respondents did not produce evidence that Omnitrition
meets it. (See Pet. at 24, 26 & n.12.) On the contrary, in
both the District Court and the Court of Appeals, Respon-
dents presented evidence on the operation of the Omni-
trition program and explained how the program’s very
structure fit the above definition. The Court of Appeals
agreed with Respondents:

To become a supervisor, a participant must
pay a substantial amount of money to Omnitri-
tion in the form of large monthly product orders
.... In exchange for these purchases, the super-
visor receives the right to sell the products and
earn compensation based on product orders
made by the supervisor’s recruits. This compen-
sation is facially unrelated to the sale of the product
to ultimate users because it is paid based on the
suggested retail price of the amount ordered
from Omnitrition, rather than based on actual
sales to consumers.

On its face, Omnitrition appears to be a
pyramid scheme.

(App. at 8-9 (first emphasis added).)

Thus, the Court of Appeals concluded:

Omnitrition argues that [Respondent] Webs-
ter failed to submit sufficient admissible proof
that Omnitrition is a pyramid scheme. We dis-
agree. The mere structure of the scheme suggests
that Omnitrition’s focus was in promoting the
program rather than selling the products. When
added to statements from Webster’s and
[Respondent] Ligon’s depositions, plaintiffs

14

have produced sufficient evidence to defeat
summary judgment.

(App. at 10 (first emphasis added).)

Given that Respondents had met their burden on
summary judgment, Petitioners’ evidence was insuffi-
cient to show the absence of a factual dispute on whether
Omnitrition is a pyramid scheme:

To rebut the pyramid allegations, Omnitri-
tion relies heavily on In re Amway Corp.. 93 FTC
618 (1979), in which the FTC found Amway was
not a pyramid scheme because its policies pre-
vented inventory loading and encouraged retail
sales. Id. at 715-16. Omnitrition argues that its
formal adoption of policies similar to Amway’s
was sufficient to support summary judgment.
We disagree.

Omnitrition has distribution rules modeled
on Amway’s. However, the existence and
enforcement of rules like Amway’s is only the
first step in the pyramid scheme inquiry. Where,
as here, a distribution program appears to meet
the Koscot definition of a pyramid scheme [as
shown by Respondents’ evidence], there must
be evidence that the program’s safeguards are
enforced and actually serve to deter inventory
loading and encourage retail sales. In Amway,
the ALJ made that crucial finding of fact, after a
full trial. See id. at 631. Our review of the record
does not reveal sufficient evidence to establish
as a matter of law that Omnitrition’s rules actu-
ally work.

15

Further, Omnitrition’s rules, while carefully
crafted to appear like those in Amway, are
weaker in operation.

(App. at 10-11.) Of the three “anti-pyramiding” policies
formally adopted by Omnitrition, for only one did Peti-
tioners produce evidence of enforcement, and the Court
of Appeals found that even that evidence was insufficient
to establish that the rule in fact effectively discouraged
pyramid-scheme activity. (See App. at 11-12.)

The Court of Appeals did not proceed to evaluate
Petitioners’ summary judgment motion from the pre-
sumption that Omnitrition is a pyramid scheme. Respon-
dents produced evidence that Omnitrition is a pyramid
scheme. Petitioners produced some evidence purportedly
showing that Omnitrition is not. The Court of Appeals
ruled that, based on the evidence, there was a genuine
issue of material fact on whether Omnitrition is a pyra-
mid scheme. On this basis, the Court of Appeals properly
reversed summary judgment. See Celotex, 477 U.S. at 325
(“Rule 56 mandates the entry of summary judgment
.. . against a party who fails to make a showing sufficient
to establish the existence of an element essential to that
party’s case, and on which the party will bear the burden
of proof at trial.”) (emphasis added). While Petitioners
may quarrel with the weight the Court of Appeals placed
on the parties’ evidence, this matter is inappropriate for
review by this Court. See Rule 10 of the Rules of the
Supreme Court of the United States (“A petition for a
writ of certiorari is rarely granted when the asserted error
consists of erroneous factual findings or the misapplica-
tion of a properly stated rule of law.”).

16

IV. NEITHER PETITIONERS’ IMPROPER REARGU-
MENT OF THEIR SUMMARY JUDGMENT
MOTION NOR THEIR POLICY-BASED ARGU-
MENT SUPPORTS THE GRANTING OF CER-
TIORARI.

Petitioners improperly reargue the merits of their
summary judgment motion before this Court. Petitioners
contend, “(T]he Ninth Circuit Court dismissed the fact
that Omnitrition’s participants’ profits result entirely
from their own labors... .” (Pet. at 5.) Petitioners assert
that “an IMA’s [i.e., distributor’s] earnings do not result
from any effort by Omnitrition to recruit IMAs.” (Pet. at
6-7 n.3.) In both the District Court and the Court of
Appeals below, Petitioners had argued that the efforts by
Omunitriton distributors precluded the conclusion that
Omnitriton involved a security. The Court of Appeals
rejected the argument, ruling that the evidence created a
genuine issue as to whether distributors’ profits resulted
only from their own efforts or whether the profits
depended on the “essential managerial efforts” of Omni-
trition and its promoters. (See App. at 14-15 (quoting
Glenn W. Turner, 474 F.2d at 482).) Certiorari should not
be granted simply to allow Petitioners to reargue their
summary judgment motion.

In addition, Petitioners urge the Court to grant cer-
tiorari on the ground that “this case is vitally important
to multi-level companies and their distributors in the
United States, a multi-billion dollar industry. ...” (Pet. at
5.)® Petitioners argue:

8 In support of their assertion, Petitioners cite and attach to
their petition an amicus curiae brief which the Direct Selling

17

The error [of the Court of Appeals] imposes
upon a multi-level company, a defendant-
movant for summary judgment in this case, the
burden to produce evidence that it is not an
illegal pyramid scheme. . . . [T]he court has,
perhaps unwittingly, established a presumption
of illegality against all multi-level companies,
which could force a company to trial merely by
brandishing the company’s brochure.

(Pet. at 29.) As explained above, there was no error (even
leaving aside that the company’s own brochures and
promotional materials may indeed be highly reliable and
probative evidence for the trier of fact). The Court of
Appeals did not rule that Omnitrition is a pyramid
scheme. The Court of Appeals ruled that the parties’
evidence established a genuine factual dispute as to the
matter. There is no “presumption of illegality against all
multi-level companies.” To defeat summary judgment on
a claim that a multi-level marketing company is a pyra-
mid scheme, any plaintiff will have to produce evidence
that the program meets the definition of a pyramid
scheme, as Respondents did here.

Nothing in the opinion of the Court of Appeals calls
for the granting of certiorari. The purported importance
of this case to multi-level marketing companies does not
by itself support Petitioners’ request for certiorari.

Association attempted to file in the Court of Appeals to support
Petitioners’ petition for rehearing. (See Pet. at 5 n.2; App. at
86-117.) It is inappropriate for Petitioners to rely on the brief, as
the Court of Appeals denied the Direct Selling Association leave
to file it. (See App. at 84.)

Vv. CONCLUSION

For the foregoing reasons, the Petition for a Writ of

18

Certiorari should be denied.

Dated: August 16, 1996

Respectfully submitted,

ELIZABETH J. CABRASER

WILLIAM BERNSTEIN

Counsel of Record

KAREN E. KARPEN

ANTHONY K. LEE

Lierr, CABRASER, HEIMANN &
BERNSTEIN, LLP

275 Battery Street, 30th Floor

San Francisco, California 94111-3339

(415) 956-1000

Douczas M. Brooks
MARTLAND & BROOKS

One Boston Place, 28th Floor
Boston, Massachusetts 02108
(617) 589-3990

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40386004_1150%3A2. Public record. Not legal advice.
