# Appendix — Kestenbaum v. Falstaff Brewing Corp.

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Appendix
- **Published:** January 1, 1976
- **Citation:** 424 U.S. 943

## Text

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Appendix - 1

KESTENBAUM v. FALSTAFF BREWING CORPORATION

Dana |. KESTENBAUM,
Plaintiff-Appelies,

FALSTAFF BREWING
CORPORATION,
Defendant-Appeliant.

No. 74-1878.

United States Court of Appesis,
Fifth Circuit.

June 16, 1975.

Wholesale distributor brought civil
antitrust suit against brewery and al-
leged that brewery violated Sherman
Act by price-fixing, by employing terri-
torial restrictions on resale of beer, by
participation in a general combination
and conspiracy in restraint of trade, and
by placing restraints on distributor's sale
of the distributorship. The United
States District Court for the Western
District of Texas, at Waco, Jack Roberts,
J., entered judgment in favor of distrib-
utor, and brewery appealed. The Court
of Appeals, Clark, Circuit Judge, held
that distributor failed to prove an injury
to his business resulting from brewery’s
asserted price-fixing actions and thus is-
sue of price “xing should not have been
submitted to jury, that jury should not
have been instructed that brewery would
be guilty of a per se violation of anti-
trust laws if jury found that brewery
dictated sale price of distributorship, and
that the trial court erred in submitting
to jury the issue of whether brewery
was guilty of restraining sales to cus-
tomers outside distributor's prescribed
geographical area.

Reversed and remanded.

1. Monopolies—28(7.1, 7.2)

In order to recover treble damages
under Clayton Act, plaintiff must prove
a violation of the antitrust laws by the
defendants, an injury to his business re-
sulting from the defendants’ wrongful
actions, and some indication of the
amount of the damage done. Clayton
Act,s 4.15 U.S. C. A. 6 15.

2. Monopolies—17(1.3)

Brewery s policy of automatically
raising its selling price to wholesale dis-
tributor by one-half of amount of any
price increase imposed by distributor in
adherence to brewe “stay competi-
tive” requirement might be classified as

arbitrary, but such increase wes not it-
self violative of antitrust laws, and did

ceiling requirement which wes 8 per se
violation. Clayton Act, s 4,15 U.S. C. A.
s 15; Sherman Anti-Trust Act, s 1, 15
U.S. C. A. 3 1.

Act, s 4, 15 U.S. C. A. 6 15;
Anti-Trust Act, s 1, 15 U.S. C. A. 6 1.

4. Monopolies—28(8)

Where wholesale distributor failed
to offer any competent evidence to es-
tablish that brewery’s allegediy wrongful
price · fixing activity produced injury to
him, no jury issue existed. Clayton Act,
s 4, 15 U.S.C.A. 8 15; Sherman Anti-
Trust Act, s 1,15 U.S.C.A. 8 1.

. Monopolies—28(7.5, 7.6)

Even if wholesale distributor had
not admitted that brewery’s “stay com-
petitive’ policy was logical and proper,
and had proffered evidence indicating
that requiring him to meet prices of oth-
er similar products caused him injury,
distributor's price-fixing claim was defi-
cient and did not furnish basis for recov-
ery of treble damages, where brewery
did not violate any antitrust stricture by
raising its price to its wholesalers, and
distributor's only proof of extent of inju-
ry was calculation of sum ot brewery’s
increased selling price to him. Clayton
Act, 84, 15 U.S.C.A. 5 15; Sherman
Anti-Trust Act, s 1, 15 U.S. C. A. 5 1.

6. Monopolies—28(7.6)

Leniency should be permitted in
showing damages in private antitrust ac-
tions, but a damage assessment based
wholly on speculation and rk is
improper. Clayton Act, s 4,15 U.S. C. A.
s 15.

7. Monopolies—28(7.2)

In light of admission of wholesale
distributor, who attacked brewery’s price
promotions in which he sold beer at a
discount as a type of price-fixing, that
he would have participated in some such
promotions voluntarily as a matter of
sound business practice, it was incum-
bent upon distributor to reveal what pro-

Synopess, Syliabi and Key Number Cir sificatioe
COPYRIGHT © 1975, by WEST PUBLISHING CO.

The Synopees, Syllabi and Key Number Cin

cation constitute no part of the opinion of the court.

AVR SPS Eos

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CCCP

Appendix - 2

6027 KESTENBAUM v. FALSTAFF BREWING CORPORATION
6028

portion of the total costs were attributa-
ble to such voluntary promotions as well
as showing what sales gains and losses
he experienced before and after he un-
willingly followed brewery’s require-
ments, and without such proof a jury
could not compute the amount of loss
recoverable on a basis other than mere
speculation and rk. Clayton
act, s 4, 15 U.S. C. A. 8 15; Sherman
Anti-Trust Act, s 1,15 U.S. C. A. 5 1.

8. Monopolies—28(9)

Wholesale distributor, who attacked
brewery s price promotions in which he
sold beer at a discount as a type of
price-fixing scheme, did not have a right
to recover ali costs incurred in price-fix-
ing promotions regardiess of whether he
was compelled to participate, or partici-
pated voluntarily. Clayton Act, s 4, 15
U.S. C. A. 8 15; Sherman Anti-Trust Act,
¢$1,1ISUSC.A. 3 1.

9. Monopolies 28 (7. 1)

Even if brewery dictated sale price
of distributorship franchise, brewery
would not be guilty of a per se violation
of antitrust laws. Clayton Act, 3 4, 15
U.S. C. A. s 15: Sherman Anti-Trust Act,
s1,15USCA. 31

10. Monopolies—17 (2.3)

Any restraint on sale price of dis-
tributorship franchise legitimately im-
posed by brewery to safeguard distribu-
tion-rights privilege did not have such a
deleterious impact as to create antitrust
illegality as a matter of law, and rather
necessitated an inquiry into the business
Purpose and reasonbleness of the re-
straint employed, and should be meas-
ured under rule of reason standard.
Clayton Act, s 4, 15 U.S. C. A. 8 15; Sher-
man Anti-Trust Act, s 1, 15 U.S.C.A.
$1.

11. Monopolies—17(2.1)

Brewery could legitimately restrict
class of persons with whom it would
agree to continue a distributorship fran-
chise, so long as such restriction was not
artifically employed to further some un-
lawful practice. Clayton Act, s 4, 15
U.S. C. A. s 15; Sherman Anti-Trust Act,
s1,1SUSC.A. 8 1.

12. Monopolies—17 (2.1)

A refusal to deal becomes illegal un-
der Sherman Act only when it produces
an unreasonable restraint of trade.
Sherman Anti-Trust Act, s 1, 15 US.
CA. 31.

13. Monopolies—17(2.3)

Brewery had a right to restrict sales
price of one of its distributorship fran-
chises to the reasonabie value of that
franchise in order to insure that the pur-
chaser would have a chance to realize a
reasonable return on its investment.
Sherman Anti-Trust Act, s 1, 15 US.
C. A. 6 1.

14. Monopolies- 17(2.3)

Test of antitrust legality of brew.
ery’s restraint, if any, on sale price of
one of its distributorship franchises was
whether the effect upon competition in
market place was substantially adverse.
Sherman Anti-Trust Act, s 1, 15 U.S.
C. A. 6 1.

15. Monopolies--12(1.10)

Only those acts, contracts or agree-
ments which unduly obstruct the due
course of trade, or which injuriously re-
strain trade because of their inherent na-
ture or effect, or because of their evi-
dent purpose are unlawful under rule of
reason. Sherman Anti-Trust Act, s 1,15
U.S. C. A. 3 1.

16. Monopolies 28 (8

Jury should not have been permitted
to consider issue of whether brewery
was guilty of restraining sales to cus-
tomers outside wholesale distributor's
Prescribed geographical area, in absence
of any proof of extent of damage to
distributor's business proximately caused
by such customer restraint. Clayton
Act, s 4, 15 U.S. C. A. s 15; Sherman
Anti-Trust Act, 6 1,15 U.S. C. A. 6 1

17. Monopolies—28(7.2)

Wholesale distributor, who sought to
recover trebie damages on basis of brew-
ery's alleged violation of Sherman Act
by employing territorial restrictions on
resale of beer, was required to proffer
evidence which would provide a reasona-
bie basis for estimating the extent of
injury caused by such a territorial re-
striction. Clayton Act, s 4, 15 U.S.C.A.
6 15; Sherman Anti-Trust Act, s 1, 15
U.S.C.A. 5 1.

18. Damages—6

Where wrong is of such a nature as
to preclude exact ascertainment of
amount of damages, plaintiff may recov-
er upon a showing of the extent of the
damages as e matter of just and reason-
able inference, although the result may
be only an approximation.

Appendix - 3

KESTENBAUM v. FALSTAFF BREWING CORPORATION

19. Damages—6

Wrongdoer may not complain of
inexactness where his actions preclude
precise computation of the extent of the
injury.

20. Damages—6
An award may not be based solely
upon speculation or guesswork.

21. Monopolies—28 (9)

Specific elements to be considered in
caiculating good will“ value of a busi-
ness in a civil antitrust suit are the
amount of profits the business has made
over and above an amount fairly attrib-
utable to return on capital investment
and to labor of owner, and whether
there is @ reasonable prospect that this
additional profit will continue into fu-
ture, considering all circumstances exist-
ing and known as of date of the valua-
tion. Clayton Act, s 4,15 U.S. C. A. 5 15.

22. Evidence—474(16)

Wholesale distributor's estimation of
“good will“ value of his business would
be admissible in civil antitrust suit.
Clayton Act, s 4, 15 U.S. C. A. s 15; Fed-
eral Rules of Evidence, rule 702, 28 US.
C.A.

23. Federal Civil Procedure—1194

An owner is competent to give his
opinion on value of his property. Feder-
al Rules of Evidence, rule 702, 28 US.
C.A.

24. Federal Civil Procedure—1194

An owner’s opinion on value of his
Property is subject to attack through
cross-examination or independent evi-
dence refuting the owner's estimate,
with jury as fact finder shouldering the
responsibility of judging the credibility
of the witness, resolving the conflicting
evidence, and assessing the weight of
Opinion testimony. Federal Rules of Ev-
idence, rule 702, 28 U.S. C. A.

25. Federal Civil Procedure—1211

Where owner bases his estimation of
value of his property solely on specula-
tive factors, owner's testimony may be
of such minimal probative force to war-
rant a judge's refusal even to submit the
issue to jury. Federal Rules of Evi-
dence, rule 702, 28 U.S.C.A.

26. Monopolies—28(7.2)

A plaintiff in a private antitrust ac-
tion need only show that restraint of
trade tends or is reasonably calculated to

PE REN TO A MNS ELEN DIS. “bert

PP

Prejudice the public interest, and is not
required to shoulder the more onerous
burden of proving specific economic inju-
ry to competition. Clayton Act, s 4, 15
U.S. C. A. s 15; Sherman Anti-Trust Act,
8 1,15 U.S. C. A. 6 1.

27. Monopolies—28(7.6)

Mere showing of violation of anti-
trust laws and individual damage, and
not of public injury, is insufficient to
permit recovery under a private re-
straint of trade claim. Clayton Act, 5 4,
15 U.S.C.A. s 15; Sherman Anti-Trust
Act, § 1,15 U.S.C.A. 5 1.

Appeal from the United States Dis-
trict Court for the Western District of
Texas.

Before GOIDBERG, CLARK
GEE, Circuit Judges:

CLARK, Circuit Judge:

and

This is an appeal by the defendant,
Falstaff Brewing Corporation, from a
jury verdict in favor of the plaintiff,
Dana |. Kestenbaum, in a civil antitrust
suit brought under Section 4 of the Clay-
ton Act, 15 U.S.C. 5 15, to recover dam-
ages to Kestenbaum’s business as a
wholesale distributor of Falstaff Beer.

The Kestenbaum distributorship was
begun in 1934 by Dana Kestenbaum’s
father, Sam Kestenbaum, and originally
encompassed within its area of primary
responsibility Milam, Robertson, Burle-
son, Brazos, Falls and Bell counties, Tex-
as. Prior to the years at issue in this
controversy, Bell and Felis counties were
transferred to other distributorships.
Dana Kestenbaum became an active
partner in the distributorship in 1950.
He was in complete control from 1967
until he sold the distributorship in 1971,
allegedly because he could no longer fi-
nancially endure Falstaff's anticompeti-
tive practices. Actually, Kestenbaum
sold the distributorship territory in three
Separate transactions, again allegedly
under duress, with Milam county
going to Falstaff's Taylor, Texas distribu-
tor, Robertson county to Faistaff’s Mar-
lin, Texas distributor, and Burleson and
Brazos counties to Kestenbaum’s former
manager.

At trial Kestenbaum asserted Faistaff
had violated Section 1 of the Sherman
Act, 15 U.S.C. § 1. More particulariy, he
charged them with: (1) price fixing, (2)
employing territorial restrictions on the

LPR ATW, e TN Gk QU INES

Appendix - 4

6029
6030
6031
resale of Falstaff beer, (3) participation
in a general combination and conspiracy
in restraint of trade, and (4) placing
restraints on his sale of the
distributorship.' From a jury award of
60,517.00 dollars, trebled by the trial
court to 181,551.00 dollars, Falstaff has
perfected this appeal.

in this court, Falstaff excepts to the
trial court’s charge, challenges the suffi-
ciency of the proof of damage and ques-
tions the method employed to measure
damages. The record does establish er-
ror in regard to some of Kestenbaum’s
contentions. The trial court having cho-
sen not to utilize the special verdict pro-
cedure of Fed.RCiv.P. 4910, which
would have revealed the jury's resolution
of the verious theories of liability ad-
vanced,” we are left with no alternative
but to reverse and remand the entire
proceeding.

{1] tn Terreli v. Household Goods
Carriers’ Bureau, 494 F.2d 16, 20, (5
Cir.) rehearing en banc denied, 496 F 2d
878 (5 Cir.) cert. dismissed, —U.S.—, 95
S.Ct. 246, 42 L.Ed.2d 260 (1974), we
stated: in order to recover treble dam -

under Section 4 of the Clayton Act,
{plaintiff must] prove a violation of the
antitrust laws by the defendants, an in-

1. Kestenbaum charges that Falstaff,
through its franchise agreement with
him and its superior economic position:
(1) imposed territorial restrictions by
denying him the right to sell to retail
establishments outside his four-county
franchise area; (b) fixed the prices at
which he sold beer to retail accounts
and arbitrarily raised its price to him
by one-half of ali wholessie price
increases he instituted pursuant to its
directives; (c) periodically required him
to participate in price promotions Ly
directing that he sell at a specified dis-
count off regular price and stand one-
half of the loss resulting from the dis-
counted price; Id) required him to
maintain unnecessary warehouse
facilities in Caidwell and Cameron,
Texas in furtherance of its market
allocation policy; le) required him to
Participate in unneccessary ber spending
and advertising promotions; (f) made
unwarranted criticisms and threats of
termination if he did not follow its
directives; and (g) required that he sell
his distributorship at a price set by
Falstaff.

KESTENBAUM v. FALSTAFF BREWING CORPORATION

jury to his business resulting from the
defendants’ wrongful actions, and some
indication of the amount of the damage
done. See Hobart Bros. Co. v. Maicoim
T. Gilliland, loc., 471 F.2d 894, 901-902
(Sth Cir.), cert. denied, 412 U.S. 923, 93
S.Ct. 2736, 37 L.Ed.2d 150 (1973); Shaw
v. Mobile Oi Corp., 60 F.R.D. 566, 568
(D.N.H.1973). Kestenbaum failed the
second of this three-pronged test, /. e., he
failed to prove an injury to his business
resulting from the defendants’ asserted
price-fixing actions. Thus, the trial
court erred in submitting the issue of
price fixing to the jury.

According to Kestenbaum’s testimony,
at all times while he was a distributor
Falstaff fixed the prices at which he sold
beer to retail accounts. Until about
1966, this price fixing allegedly consisted
of instructions to distributors directing
that predetermined prices be instituted
at specified times. During the period
from 1966 until 1971 when Kestenbaum
sold his distributorship, Falstaff alleged-
ly indirectly controlled his prices by in-
structing him to stay competitive with
other local or “popular” brands.” With
this directive to remain competitive, Fal-
staff instituted a policy of automatically
raising its selling price to Kestenbaum
by one-half of the amount of any price
increase imposed by him in adherence to
Falstaff's stay competitive require-

2. See Brown, Federal Special Ver-
dicts: The Doubt Eliminator, 44 F.R.D.
245 at 338 (1967): Ford Motor Co. v.
Dailas Power & Light Co., 499 F.2d
400, 412 n. 19 (5th Cir. 1974); Sim-
mons v. King, 478 F.2d 857, 862 n. 12
(Eth Cir. 1973); Boyce v. Pi Kappa
Aipha Holding Corp., 476 F.2d 447,
453 (Sth Cir. 1973) (Brown, C. J.,
concurring); Wolfe v. Virusky, 470 F. 20
831, 837 (Sth Cir. 1972) (Brown, C. J.,
concurring); Burns v. Anchor-Wate Co.,
469 F.2d 730, 734 n. 8 (Sth Cir.
1972); In re Double D. Dredging Co.,
Inc., 467 F.2d 468, 469 n. 3 (5th Cir.
1972); Little v. Bankers Life & Cas.
Co., 426 F. 2d 509, 517 (Sth Cir. 1970)
(Brown, C. J., concurring); Home v.
Georgia Southern & Fiorida Ry. Co.,
421 F.2d 975, 980 (5th Cir. 1970)
(Brown, C. J., concurring).

3. F. g., Pearl, Lone Star and Jax.
Other brands, such as Schlitz and
ed premium“
beers and sold at a slightly higher price
than popular beers.

Fe RETAIL. NFAT SI GS EIS

Appendix - 5

KESTENBAUM v. FALSTAFF BREWING CORPORATION

ment. Kestenbaum claimed that this
latter price-fixing scheme damaged him
in the one-half increase amounts Fal-
staff was assessing him under its auto-
matic price increase policy. He admitted
at trial however, that he would have re-
mained competitive in the absence of
any coercion by Falstaff. The evidence
further disclosed that several other Fal-
staff distributors who attempted to go
higher than the popular price level were
met with drastic reductions in sales.

{2-4] Kestenbaum submits that al-
though it is true that he would have
stayed competitive with popular brands
even without a directive from Falstaff,
when Falsta‘f’s requirement that he do
so was coupled with its taking of one-
half of all additional revenue from hic
price increases on retail accounts, a situ-
ation was created in which he was not
free to realize the percentage of profit
that could have been attained absent this
requirement. To reason that the amount
of this diminished profit established any
measure of antitrust damage is a non
sequitur in today’s case. While Fel-
staff 's increase in price to Kestenbaum
may be classified as arbitrary, such in-
crease is not itself violative of the anti-
trust laws, nor does it afford a basis for
proof of injury even though it is coupled
with a price ceiling requirement which is
a per se violation. A prerequisite to
Kestenbaum’s recovery on this issue was
a showing that the price ceiling on sales
by him, disregarding the price charged
to him, caused injury. Not only did he
fail to prove this, he established that the
wholesale price which Falstaff allegedly
fixed was a proper price. While the fact
of injury often involves evidentiary
questions which are properly for the jury
le. g., Storey Parchment Co. v. Paterson
Parchment Paper Co., 282 U.S. 555, 562,
51 S.Ct. 248, 250, 75 L.Ed. 544, 548
{1931)], no jury issue exists where, as
here, the plaintiff fails to offer any com-
petent evidence to establish that the de-
fendant’s wrongful price-fixing activity
produced injury to him.

[5,6] Even if Kestenbaum had not
admitted that the “stay competitive”
policy was logical and proper, and had
proffered evidence indicating that re-
quiring him to meet the prices of other
similar products caused him injury, this
claim still would be deficient for failure
to meet TJerrell’s third requirement—
that the proof give some indication of
the extent of the injury. Kestenbaum

3

6031
6032

claims his damages were 25,000 dollars,
the sum of Falstaff’s increased selling
price to him, based upon one-half of al!
of his increases to retailers. Under the
facts shown in this case, Falstaff did not
violate any antitrust stricture by raising
its price to its wholesalers. Kestenbaum,
therefore, by introducing only the 25,000
dollar calculation to support his claim for
damages for wholesale price fixing, has
failed to offer any compatent evidence
on the amount of damage. We recog-
nize that leniency should be permitted in
showing damages in private antitrust ac-
tions, however, a damage assessment
based wholly on speculation and guess-
work is improper. FE. g., Bigelow v.
RKO Pictures, 327 U.S. 251. 264-65, 66
S.Ct. 574, 579-80, 90 L.Ed. 652 (1946).
Because proper proof of injury and of
damage was missing, the district judge
should have directed a verdict for de-
fendant on this aspect of plaintiff's
price-fixing claim. If the jury calculated
any part of its damage award on the
sum of Falstaff’s price increases to Kes-
tenbaum, it was error. Under the enig-
matic general verdict we connot know
whether they did or not, so the verdict
cannot stand.

{7] Plaintiff also attacks Falstaff’s
price promotions, in which he sold Fal-
staff beer at a count, as a type of
price-fixing scheme. Again plaintiff has
failed to meet his burden of establishing
a@ net economic toss. Having admitted
that he would have participated in some
such promotions voluntarily as a matter
of sound business practice, it was incum-
bent upon Kestenbaum to reveal what
proportion of the total costs were attrib-
utable to such voluntary promotions as
well as showing what sales gains and
losses he experienced before and after he
unwillingly followed Falstaff’s require-
ments. Without such proof a jury could
not compute the amount of loss recover-
able on a basis other than mere specula-
tion and guesswork. Bigelow v. RKO
Pictures, supra.

[8] Kestenbaum cites Perma Life
Mufflers, Inc, v. International Paris
Corp., 392 U.S. 134, 88 S.Ct. 1981, 20
L.€d.2d 982 (1968), as authority for the
proposition that he has the right to re-
cover all costs incurred in price-fixing
Promotions regardiess of whether he wes
compelled to participate, or participated
voluntarily. Perma Life will not support
such a broad rule. While the Supreme
Court did hoid that an injured party may

e

as ns

Appendix - 6

6032 KESTENBAUM v. FALSTAFF BREWING CORPORATION

not be denied any recovery merely be-
cause he has participated to the extent
of utilizing ilege! arrangements formu-
lated and carried out by others, it went
on to say that by-products of a restric-
tion inuring to s plaintiff's benefit can
be considered in computing damages.
d at 140, 88 S.Ct. 1985.“ Proof of the
extent of this benefit is precisely what
was lacking here

9,10] The trial court erred in in-
structing the jury that if they found
that Falstaff dictated the sale price of
Kestenbaum’'s distributorship, Falstaff
would be guilty of a per se violation of
the antitrust laws.” The per se rule was
judicially created to deter agreements or
practices constituting unreasonabie re-
straints on trade, having such a perni-
cious effect on competition and so lack-
ing in any redeeming virtue that a decla-
ration of illegality could be made with.
out elaborate inquiry into the precise
harm they cause or the business excuse
for their use. F. g., United States v
Topeo Associates, lac, 405 US 596,
607, 92 S.Ct. 1126, 1133, 31 L.Ed.2d
515 (1972); White Motor Co. v. United
States, 372 U.S. 253, 262, 83 S.Ct. 696.
701, 9 L.€d.2d 738 (1963); Northern Pa-
cific R R. Co. v. United States, 356 US.
1, 5, 78 S.Ct. 514. 518, 2 C. Ed. 2d 545
(1958). Under the particular facts of the
case sub judice, where the price fixer
must extend the very distribution-rights
privilege which gave Kestenbaum’s bus
ness its value, any restraint legitimately
imposed to safeguard that privilege does
not have such a deleterious impact as to
create illegality as a matter of law
Rather, this type of situation necessi-
tates an inquiry into the business pur-
pose and reasonableness of the restraint
employed, and must be measured under

4 We would also note that Perma Life
expressly pretermitted deciding
whether complete involvement in and
voluntary support of a monopolistic
scheme might bar an antitrust cause of
action. Our conclusion that Perma L ife
wes not intended to completely exclude
the element of voluntariness as a de-
fence to an antitrust claim accords with
decisions from other circuits. Premier
Electrical Constr. Co » Miller-Davis
Co., 422 F.2d 1132, 1138 (7th Cw.
1970), interpreted Perma Life to hoid
that only those plaintiffs “who do not
bear equa! responsibility for creating

the rule of reason standard.

[11,12] it is beyond question, and the
trail judge correctly so charged, that
Falstaff may legitimately restrict the
class of persons with whom it would
agree to continue a Falstaff franchise, so
long as such restriction wes not artifi-
cially employed to further some unlawful
practice. F. g., United States v. Arnold
Schwinn & Co., 388 U.S. 365, 376, 87
S.Ct. 1856, 1864, 18 L.Ed.2d 1249
(1967); United States v. Colgate & Co
250 U.S. 300, 307, 39 S.Ct. 465, 468, 63
L.Ed. 992 (1919). A refusa! to deal be-
comes illegal under the Sherman Act only
when it produces an unreasonabie re-
straint of trade. E g.. United States v
Park, Davis & Co., U.S. 29, 45-46, 80
S.Ct. 503, 512-13, 4 L. d. 2d 505 (1960);
Lorain Journal Co. v. United States, 342
U.S. 143, 155, 72 S.Ct. 181,187, 96 L.Ed.
162 (1951); Kiefer-Stewart Co. v. Joseph
E. Seagram & Sons, 340 U.S. 211, 214,71
S.Ct. 259, 261, 95 L.Ed. 219 (1951).

113] it logically follows that Falstaff
has a right to restrict the sales price of
one of its distributorship franchises to
the reasonable value of that franchise in
order to insure that the purchaser wil!
have a chance to realize a reasonable
return on his investment. Falstaff
clearly has a strong interest in the finan-
cial vitality of a new franchisee. It the
purchaser of a franchise makes a bad
bargain when he buys, then he cannot
give the distributorship the solid, con-
cerned management which it must have
to be successful for him and to enhance
Falstaff's image and relative position in
the market.

A franchisor’s limited right to partic:-
pate in negotiations of a franchise sale
has previously been recognized by this
court in Frank Coulson, Inc.—Buick v
General Motors Corp., 488 F.2d 202 (5th

and establishing an illegal scheme, or
who are required by economic pressures
to accept such an agreement, should not
be barred from recovery simply be-
cause they are participants.’’ Columbia
Nitrogen Corp. v. Royster Co., 451 F.
3, 15-16 (4th Cir. 1971), citing Perma
Life and Premier Electrical, concluded
that a party who voluntarily formulates
and equally participates in a non-
coercive agreement restraining trade
cannot maintain a t 1 Sherman Act
action against its partner.

5. See note 7 infra.

Pe Ra ier

Appendix - 7

KESTENBAUM v. FALSTAFF BREWING CORPORATION

Cir. 1974), a tort action to recover for
interference in contractual negotiations.
In Frank Coulson, inc, we held that an
automobile manufacturer possessed a
limited privilege to approve or disap-
prove a prospective purchaser since it
would deal with the purchaser in the
future and he would represent it to the
public. This privilege further extends to
the degree of contro! over the dealer's
sale price necessary to ensure that the
new dealer starts off financially sound.
Accord, Pierce Ford Sales, Inc. v. Ford
Motor Co., 299 F.2d 425, 429 (2nd Cir.),
cert. denied, 371 U.S. 829, 83 S.Ct. 24,9
L.3d.2d 66 (1962); Martin v. Texaco,
Inc.,304 F.Supp. 498, 502-504 (S.D.Miss.
1969).

[14,15] On retrial, the jury must de-
cide whether Falstaff restrained the sale
price which Kestenbaum could receive,
and, if so, whether such restraint was
adopted for good business reasons and
not to injure competitors. The test of
antitrust legality of such a restraint is
whether the effect upon competition in
the marketplace is substantially adverse.
United States v. Arnold Schwinn & Co.,
supra. Only those acts, contracts or
agreements which unduly obstruct the
due course of trade, or which injuriously
restrain trade because of their inherent
nature or 2ffect, or because of their evi-
dent purpose are unlawful under the
rule of reason. F. g., United States v.
American Tobacco Co., 221 U.S. 106, 31
S.Ct. 632, 55 L.Ed. 663 (1910).

116] The trail court erred in submit-
ting to the jury the issue of whether
Falstaff was guilty of restraining sales
to customers outside Kestenbaum’s pre-
scribed geographical area. It was im-
proper to permit the jury to consider this
aspect of territorial restriction since Kes-
tenbaum failed to offer any proof of the
extent of damage to his business proxi-
mately caused by such customer re-
straint. Kestenbaum's only proof relat-
ing to this issue was his testimony that
on one occasion he had been reprimanded
by Falstaff for selling to a retailer who
resided outside his four-county territory,

6. Kestenbaum testified Falstaff's re-
quirement that he maintain warehouse
facilities in Caldwell, Cameron and
Bryan, rather than just one werehouse in
Bryan as he requested, caused the un-
necessary stockpiling of inventory,

6033
6034

plus his testimony and that of several
other witnesses that it was Falstaff's
policy to restrict a distributor's sales to
retailers located within the area covered
by his franchise agreement. Kesten-
baum never attempted to show the
amount of monetary injury suffered be-
cause of loss of sales to retailers outside
his territory—sales that reasonably would
have been made but for Falstaff’s
territorial restriction policy.

[17] Again, the rule of Ferre re-
quires evidence which would provide a
reasonable basis for estimating the ex-
tent of injury caused by such a territori-
al restriction. Erroneous inclusion of the
customer restraint element in the court's
charge despite the complete lack of dam-
age proof may have been prejudicial to
Falstaff, since this instruction could have
been misinterpreted by the jury to au-
thorize an award on Kestenbaum’s sepa-
rate claim for unnecessary warehouse
costs. Since both allegations were ar-
gued under the general territorial re-
Striction claim the jury may well have
mistakenly awerded the amount of such
unnecessary warehouse costs incurred
within the assigned area upon ea determi-
nation that Kestenbaum was wrongfully
restrained from seeking customers out-
side of his allotted territory. The gener-
al verdict does not permit us to know
whether this occurred.

While the composition and content of
the charge is for the trial court in the
first instance, we would observe that if
Kestenbaum makes the requisite proof to
entitle him to a charge on the imposition
of unwarranted and unnecessary ware-
housing and distribution costs the dam-
ages attributable to such costs could be
more easily understood if the measure of
those damages were presented in a sin-
gle instruction on that subject. If such
@ charge is cast as a liability-damage
unit it would minimize the risk of sow-
ing seeds of confusion between damages
claimed to have arisen from activity re-
quired within the territory assigned (un-
necessary warehouse costs) and activity
proscribed without the territory (solicit-
ing customers in other counties). Be-
cause these two elements have a surface
sameness, care shoulc be taken to pre-

thereby increasing interest, expense, in-
surance, transportation costs, and ex-
Penditures. Kestenbaum assessed his
damages for this alleged violation at
49,115.05 dollars.

Appendix - 8

serve their truly separate nature. Such
an approach would also minimize the
hazard that double damages would be
awarded. Such a hazard is suggested
since we note that plaintiff's counsel not
only was allowed to argue Falstaff's al-
leged unnecessary warehouse costs as
damages resulting from territorial allo-
cation but also pointed to such damages
as caused by a general combination and
conspiracy in restraint of trade.

IV

Falstaff asserts that Kestenbaum’s
personal assessment of the good will val-
ue of his distributorship forms an insuf-
ficient basis to support a jury verdict.
Kestenbaum retorts that his testimony is
supported by the long history of the dis-
tributorship, additional testimony con-
cerning the good will created during the
distributorship's many years of operation
and documentary evidence of the profits
realized during those years. This sup-
porting evidence, he contends, is suffi-
cient to establish a reasonable founda-
tion for his opinion on the good will of
the business.”

In light of our decision to remand on
other grounds it is unnecessary for us to
rule on the sufficiency of plaintiff's
proof of damage from a restriction on
distributorship sale price. However,
since the issue must be relitigated it is
appropriate to speak to the general rules
which govern its proper disposition.

[18-20] in a case such as this, where
the wrong is of such a nature as to pre-
clude exact ascertainment of the amount
of damages, plaintiff may recover upon
a showing of the extent of the damages
as a matter of just and reasonable infer-
ence, although the result may be only an
approximation. Story Parchment Co. v.
Paterson Parchment Paper Co., supra
282 US. at 563, 51 S.Ct. at 250. The
wrongdoer may not complain of inexact-
ness where his actions preciude precise
computation of the extent of the injury.
Eastman Kodak Co. v. Southern Photo
Co., 273 U.S. 359, 379, 47 S. Ct. 400, 71

7. Kestenbaum placed the good will
value of his distributorship at 49,000
dollars. Falstaff, on the other
hand, ahd approximated the good will
value at 25,000 dollars. With Falstaff's
approval, Kestenbaum ultimately sold
the distributorship for a tote

consideration of 30,000 dollars
above the value of assets and
NIRS SER ORM RET. CRY AS EM TNR CLs ae W

KESTENBAUM v. FALSTAFF BREWING CORPORATION

L.Ed. 684 (1927). An award may not be
based, however, solely upon speculation
or guesswork. Bigelow v. RKO Radio
Pictures, Inc., supra 327 U.S. at 267, 66
S.Ct. at 580. See also Terrell v. House-
hold Goods Carriers’ Bureau, supra at
23-24.

{21] The specific elements to be con-
sidered in calculating the good will”
value of a business are: (1) What profit
has the business made over and above an
amount fairly attributable to the return
on the capital investment and to the le
bor of the owner?; (2) What is the rea-
sonable prospect that this additional
profit will continue into the future, con-
sidering all circumstances existing and
known as of the date of the valuation?”
Standard Oil Co. v. Moore, 251 F.2d 188,
219 (9th Cir. 1957), cert. denied, 356 US.
975, 78 S.Ct. 1139, 2 L.Ed.2d 1148
(1958); Simpson v. Union Oil Co., 411
F.2d 897, 909 (9th Cir.) rev'd on other
grounds, 396 U.S. 13, 90 S.Ct. 30, 24
L. Ed. 2d 13 (1969); Central Coal and
Coke Co. v. Hartman, 111 F.2d 96, 98-99
(8th Cir. 1901); Vanderveide v. Put and
Cali Brokers and Dealers Ass n, 344
F Supp. 118 (S.D.N.Y. 1972).

122.231 We cannot know whether the
new Federal Rules of Evidence will con-
trol relitigation of this case. See Pream-
ble, Pub.Law 93-595, 88 Stat.1926 (Jan.
2, 1975)“ However, whether present ev-
identiary rules or the new Federal Rules
are applied, Kestenbaum’s estimation of
the sum of the above valuation elements
will be admissible since under both an
owner is competent to give his opinion
on the value of his property. This rule,
established by the weight of present au-
thority, le. g., Berkshire Mutual Ins. Co.
v. Moffett, 378 F.2d 1007 (5th Cir
1967); Lee Shops, Inc. v. Schatten
Cypress Co., 350 F.2d 12 (4th Cir.), cert.
denied, 382 U.S. 980, 86 S.Ct. 552, 15
L.Ed.2d 470 (1965); Hartford Fire Ins.
Co. v. Cagle, 249 F.2d 241 (10th Cir.
1957); Lawton v. Strong, 249 F.2d 299,
302 (6th Cir. 1957); Universal Pictures
Co. v. Harold Lioyd Corp., 162 F.2d 354

inventory.

8. The new Federal Rules of Evidence
become effective on July 1, 1975, and
apply to all proceedings then pending,
except to the extent that application
of the rules would not be feasible, or
would work injustice, in which event
former evidentiary principles apply

enen RL oe Tee LAME REGIS G OIE LO BOON © SIN Bie

Appendix - 9

KESTENBAUM v. FALSTAFF BREWING CORPORATION 6036
6037

(9th Cir. 1947)“ has now been
codified in Rule 702 of the new Federal
Rules of Evidence. Rule 702 provides:
“a witness qualified as an expert by
knowledge, skill, experience, training, or
education, may testify [to specialized
knowledge] in the form of opinion or
otherwise.

124. 25] An owner's opinion on value,
however, is subject to attack through
cross-examination or independent evi-
dence refuting the owner's estimate (Hil-
lin v. Hagler, 286 S.W.2d 661 (Tex.Civ.
App.1956)), with the jury as fact-finder
shouldering the responsibility of judging
the credibility of the witness, resolving
the conflicting evidence, and assessing
the weight of opinion testimony. Ter-
rell, supra at 24; Hobart Brothers Co. v.
Malcolm T. Gilliland, inc., supra at 903
Under certain circumstances, however,
for instance where the owner bases his
estimation solely on speculative factors,
the owner's testimony may be of such
minimal probative force to warrant a
judge's refusal even to submit the issue
to the jury. Klapmeir v. Telecheck in-
ternational, Inc., 482 F.2d 247 (8th Cir.
1973); United States v. Nali, 437 F.2d
1177, 1187 (Sth Cir. 1971).

Vv

[26] Finally, Kestenbaum asserts that
it is no longer necessary in a Private
antitrust action to prove “public injury”
(injury to competition) as @ prerequisite
to recovery under a general combination
and conspiracy in restraint of trade com-

9 Under Rule 43(a) Fed RCivP..
which provides that a federal court
must judge the competency of a wit-
ness by the federa! statute, tederal rule
or state rule of the forum state de-
pending on which favors the reception
of the evidence, a federal district court
sitting in Texas must apply the majority
rule since it is the rule in Texas. F. g.
National Surety Corp. v. Seale, 499
S.W.2d 753 (Tex.Civ.App.1973) (The
testimony of the owner that he knows
the value of the property is sufficient,
at least prima facie, to qualify him to
give an opinion.“); Graves v Trevino,
386 SW2d 831, ref. g. „ e
(Tex.Civ.App.1965); Fiuitt v. Valley
Stockyards Co., 384 $.W.2d 917, ref n.
r. e. (Tex.Civ.App.1964). More Partic-

FFF PK, Saas BGA S45 t

plaint. To the extent he asserts that a
plaintiff in a private antitrust action
need only show that the restraint tends
or is reasonably caiculated to prejudice
the public interest, Kestenbaum is cor-
rect. Such a plaintiff is not required to
shoulder the more onerous burden of
proving specific economic injury to com-
petition. In Rogers v. Douglas Tobacco
Bd. of Trade, inc., 266 F.2d 636, 644
(Sth Cir. 1959), we stated: “That does
not mean that specific public injury
must be proved before a private person
can recover; but before it can be said
that the conduct is forbidden as unrea-
sonably restraining trade or commerce
within the meaning of the Sherman
Antitrust Act it must appear that it
tends or is reasonably calculated to
Prejudice the public interest. (Emphasis
in original.) Accord, Schaffer v. Universal
Rundle Corp., 397 F.2d 893, 897 (5th
Cir. 1968), Cherokee Laboratories, Inc.
v. Rotary Drilling Services, Inc., 383
F.2d 97, 104 (5th Cir. 1967), Lamb
Enterprises, Inc. v. Toledo Blade Co.,
461 F.2d 506 (6th Cir. 1973).

127] Kestenbaum presses his theory
beyond this, to the point of asserting
that to recover under a restraint of
trade claim a plaintiff need only show a
violation of the antitrust laws and dam-
age to himself. With this we cannot
agree. Kestenbaum founds this broad
contention upon the Supreme Court's
holdings in Radovich v. National Foot-
bali League, 352 U.S.445, 77S Ct. 390, 1

ularly, that such testimony is admissible
in Texas on the issue of good will would
appear beyond question in light of the
holding in Scott v. Doggett, 286 8 ,. 20
183, ref. . 7. e. (Tex. CW. App 1950),
that the rule for measuring Gamages to
good wil! is the same as that for measur-
ing damages to any other property.

10. The Advisory Committee on Federal
Rules of Evidence has construed Rule
702 (Testimony by Experts) to include
“not only experts in the strictest sense
of the word, e g. physicians, physicists,
and architects, but also the large group
sometimes called “skilled” witnesses,
such as bankers or landowners testifying
to land values.”

r Nen

8D Me 28S spend)

Appendix - 10

6037
6038
L.€d.2d 456 (1957) and its progeny.''

The thrust of these decisions is most
succinctly stated in Radiant Burners,
inc. v. Peoples Gas Light & Coke Co,
364 US. 656, 660, 81 S.Ct. 365, 367,
5 L.Ed.2d 358 (1961):

By « 1, Congress has made illegal:
“Every contract, combination
or conspiracy, in restraint of trade or
commerce among the several States

* *. Standard Oil Co. of New
Jersey v. United States, 221 U.S. 1, 31
S.Ct. 502, 515, 55 L.Ed. 619.
Congress having thus prescribed the
criteria — the prohibitions, the courts
may not expand them. Therefore, to
state a claim upon which relief can be
granted under that section, allegations
adequate to show a violation and, in a
Private treble damage action, that
plaintiff was damaged thereby are all
the law requires.

An analysis of the facts in these cases
demonstrates that the requirement that
no more than individual injury be shown
has been apphed only in private anti-
trust actions alleging per se violations or
actions based upon restraint of trade and
monopolization. Our conciusion that
the rule is not universal «ss buttressed by
the Court's more recent deci-
sion in Continental Ore Co. v. Union
Carbide & Carbon Corp., 370 U.S. 690,

11. re McConnell, 370 U.S. 230, 231,
82 S.Ct. 1288, 1290, 8 L.Ed.2d 434
11962), Poller v. Columbia Broad-
cashing System, 368 US. 464, 473.
82 S.Ct. 486, 491, 7 L.Ed2d 458

(1962); Radiant Burners, inc. v. Peoples

KESTENBAUM v. FALSTAFF BREWING CORPORATION

708, 82 S.Ct. 1404, 1415, 8 L.Ed.2d
777 (1962), where, after finding that all
Practices complained of were per se
violations, the court held that the trial
court's “public injury” charge was
erroneous. See Arthur Murray, Inc.
v. Reserve Plan, inc., 406 F.2d 1138,
1145 (8th Cir. 1969). Also supportive
is the Sixth Circuit's holding in Lamb
Enterprises, Inc., supra at 517, that
where there is no per se violation it
must be determined whether the activity
complained of unreasonably restrains
trade, „ e., 1s reasonably calculated to
Prejudice the public interest. But see
Syracuse Broadcasting Corp. v. New-
i 295 F 2d 269. 276-77 (2nd Cir.
1

Today's resolution of the public
injury issue accords with our prior
holding in Harrison v. Prather, 435
F.2d 1168, 1176 (Sth Cir. 1970).
There, faced with plaintiff Harrison's
Private conspiracy in restraint of trade
claim, we stated that:

“the proposition that recover is possible
tf an individual proves purely persona!
damages, does not establish the neces-
sary element of restraint of commerce.
Harrison's authorities consist entirely of
per se violations cases or cases involving
activities which by their nature and
character had a monopolistic tendency.”

Reversed and remanded.

Gas Light and Coke Co., 364 US. 656,
660, 81 S.Ct. 365, 367, 5 L. Ed. 2d 358

(1961); Klors, inc. v. Broadway-
Hale Stores, inc., 359 U.S. 207, 211,
79 S.Ct. 705, 709, 3 L.Ed.2d 741
1959)

Adm. Office, U.S. Courts — West Publishing Company, Saint Paul, Minn

ww. AGERE PRIOR

—

CORRECTED

KESTENBAUM v. FALSTAFF BREWING CORPORATION

Dana 1. KESTENBAUM,
Plaintiff-Appeliee,

FALSTAFF BREWING
CORPORATION,
Detendant-Appeliant.

No. 74-1878.

United States Court of Appeals,
Fifth Circuit.

June 16, 1975.

Wholesale distributor brought civil
antitrust suit against brewery and 81
leged that brewery violated Sherman
Act by price-fixing, by employing terri-
torial restrictions on resale of beer, by
Participation in a general combination
and conspiracy in restraint of trade, and
by placing restraints on distributor's sale
of the distributorship. The United
States District Court for the Western
District of Texas, at Waco, Jack Roberts,
J., entered judgment in favor of distrib-
utor, and brewery appealed. The Court
of Appeals, Clark, Circuit Judge, heid
that distributor failed to prove an injury
to his business resulting from brewery's
asserted price-fixing actions and thus is-
sue of price fixing should not have been
submitted to jury, that jury should not
have been instructed that brewery would
be guilty of a per se violation of anti-
trust laws if jury found that brewery
dictated sale price of distributorship, and
that the trial court erred in submitting
to jury the issue of whether brewery
was guilty of restraining sales to cus-
tomers outside distributor's prescribed
geographical area.

Reversed and remanded.

1. Monopolies—28(7.1, 7.2)

in order to recover treble damages
under Clayton Act, plaintiff must prove
@ violation of the antitrust laws by the
defendants, an injury to his business re-
sulting from the defendants’ wrongful
actions, and some indication of the
amount of the damage done. Clayton
Act,s 4.15 U.S. C. A. 5 15.

2. Monopolies—17(1.3)

Brewery’s policy of automaticaliy
raising its selling price to wholesale dis-
tributor by one-half of amount of any
Price increase imposed by distributor in
adherence to brewery’s “stay competi-
tive” requirement might be classified as

Appendix - 11

arbitrary, but such increase was not it-
self violative of antitrust laws, and did
not afford a basis for proof of injury
even though it was coupled with a price
ceiling requirement which was a per se
violation. Clayton Act, s 4,15 U.S. C. A.
§ 15; Sherman Anti-Trust Act, s 1, 15
U.S. C. A. 3 1.

3. Monopolies—28(7.2)

A prerequisite to wholesale distribu-
tor’s recovery for brewery’s allegedly
wrongful price-fixing activity was 3
showing that the price ceiling on sales
by distributor, disregarding the price
charged to him, caused injury. Clayton
Act, 1 4, 15 U.S. C. A. s 15; Sherman
Anti-Trust Act, s 1, 15 U.S. C. A. 6 1.

4. Monopolies—28(8)

Where wholesale distributor failed
to offer any competent evidence to es-
tablish that brewery’s allegedly wrongful
Price-fixing activity produced injury to
him, no jury issue existed. Clayton Act,
8 4, 15 U.S. C. A. & 15; Sherman Anti-
Trust Act, s 1,15 U.S.C.A. 5 1.

5. Monopolies—28(7.5, 7.6)

Even if wholesale distributor had
not admitted that brewery’s “stay com-
petitive’ policy was logical and proper,
and had proffered evidence indicating
that requiring him to meet prices of oth-
er similar products caused him injury,
distributor's price-fixing claim was defi-
cient and did not furnish basis for recov-
ery of treble damages, where brewery
did not violate any antitrust stricture by
raising its price to its wholesalers, and
distributor's only proof of extent of inju-
ry was calculation of sum of brewery’s
increased selling price to him. Clayton
Act, 94, 15 U.S. C. A. 5 15; Sherman
Anti-Trust Act, s 1, 15 U.S. C. a. 6 1.

6. Monopolies—28(7.6)

Leniency should be permitted in
showing damages in private antitrust ac-
tions, but @ damage assessment based
wholly on speculation and guesswork is
improper. Clayton Act, s 4,15 U.S. C. A.
1 15.

7. Monopolies—28(7.2)

In light of admission of wholesale
distributor, who attacked brewery’s price
Promotions in which he sold beer at a
discount as a type of price-fixing, that
he would have participated in some such
Promotions voluntarily as @ matter of
sound business practice, it was incum-
bent upon distributor to reveal what pro-

Synopees, Syllabi and Key Number Classification
COPYRIGHT © 1975, by WEST PUBLISHING CO.

The Synopses, Syllabi and Key Number Classifi-

cation constitute no part of the opinion of the court.

f.

PP

INDEXED

FP

Appendix - 12

Ta
ll
il F
Hitt
ui 15

brewery s price promotions in which he
sold beer at a discount as a type of
price-fixing scheme, did not have a right
to recover ali costs incurred in price-fix-
ing promotions regardiess of whether he
was compelled to participate, or partici-
pated voluntarily. Clayton Act, s 4, 15
U.S.C.A. 6 15; Sherman Anti-Trust Act,
1. 15 U.S. C. A. 51.

9. Monopolies—28(7.1)

Even if brewery dictated sale price
of distributorship franchise, brewery
would not be guilty of a per se violation
of antitrust laws. Clayton Act, s 4, 15
U.S. C. A. s 15: Sherman Anti-Trust Act,
$ 1,15 U.S. C. A. 3 1

10. Monopolies-17(2.3)

Any restraint on sale price of di-
tributorship franchise legitimately im-
posed by brewery to safeguard distribu-
tion-rights privilege did not have such a
deleterious impact as to create antitrust
iMegality as a matter of law, and rather
necessitated an inquiry into the business
Purpose and reasonableness of the re-
straint employed, and should be meas-
ured under rule of reason standard.
Clayton Act, s 4, 15 U.S. C. A. 5 15;
Sherman Anti-Trust Act, s 1, 15
USCA. 31.

11. Monopolies—17(2.1)

Brewery could legitimately restrict
class of persons with whom it would
agree to continue a distributorship fran-
chise, so long as such restriction was not
artifically employed to further some un-
lawful practice. Clayton Act, s 4, 15
US. C. A. s 15; Sherman Anti-Trust Act,
s1,1SUSCA. 3 1.

12. Monopolies—17(2.1)
A refusal to deal becomes illegal un
Se eee only when it produces
unreasonable restraint of trade.
Sherman Anti-Trust Act, s 1, 15 US.
A. 31.

KESTENBAUM v. FALSTAFF BREWING CORPORATION

13. Monopolies—17(2.3)

Brewery had a right to restrict sales
price of one of its distributorship fran-
chises to the reasonable value of that
franchise in order to insure that the pur-
chaser would have a chance to realize a
reasonable return on its investment.
eg Anti-Trust gy s 1,15 US.

A.s1

14. Monopolies- 17(2.3)

Test of antitrust legality of brew-
ery's restraint, if any, on sale price of
one of its distributorship franchises was
whether the effect upon competition in
market place was substantially adverse.
Sherman Anti-Trust Act, s 1, 15 U.S.
CA.s1

15. Monopolies—12(1.10)

Only those acts, contracts or agree-
ments which unduly obstruct the due
course of trade, or which injuriously re-
strain trade because of their inherent na-
ture or effect, or because of their evi-
dent purpose are unlawful under rule of
reason. Sherman Anti-Trust Act, s 1,15
U.S.C.A. 51

16. Monopolies—28(8)

Jury should not have been permitted
to consider issue of whether brewery
was guilty of restraining sales to cus-
tomers outside wholesale distributor's
Prescribed geographical area, in absence
of any proof of extent of damage to
distributor's business proximately caused
by such customer restraint. Clayton
Act, s 4, 15 U.S. C. A. s 15; Sherman
Anti-Trust Act, s 1,15 USCA. 5 1.

17. Monopolies—28(7.2)

Wholesale distributor, who sought to
recover trebie damages on basis of brew-
ery’s alleged violation of Sherman Act
by employing territorial restrictions on
resale of beer, was required to proffer
evidence which would provide a reasona-
ble basis for estimating the extent of
injury caused by such a territorial re-
striction. Clayton Act, s 4, 15 U.S.C.A.
s 15; Sherman Anti-Trust Act, s 1, 15
USCA. 5 1.

18. Damages—6

Where wrong is of such a nature as
to preclude exact ascertainment of
amount of damages, plaintiff may recov-
er upon a showing of the extent of the
damages as a matter of just and reason-
able inference, although the result may
be only an approximation.

Appendix - 13

KESTENBAUM v. FALSTAFF BREWING CORPORATION

19. Damages—6

Wrongdoer may not complain of
inexactness where his actions preciude
precise computation of the extent of the
injury.

20. Damages—6
An award may not be based solely
upon speculation or guesswork.

21. Monopolies—28(9)

Specific elements to be considered in
calculating good will! value of a busi-
ness in a civil antitrust suit are the
amount of profits the business has made
over and above an amount fairly attrib-
utable to return on capital investment
and to labor of owner, and whether
there is a reasonable prospect that this
additional profit will continue into fu-
ture, considering all circumstances exist-
ing and known as of date of the valua-
tion. Clayton Act, s 4,15U.S.C.A. 5 15.

22. Evidence—474(16)

Wholesale distributor's estimation of
“good will!“ value of his business would
be admissible in civil antitrust suit.
Clayton Act, s 4, 15 U.S. C. A. 6 15; Fed-
eral Rules of Evidence, rule 702, 28 US.
CA.

23. Federal Civil Procedure—1194

An owner is competent to give his
opinion on velue of his property. Feder-
al Rules of Evidence, rule 702, 28 US.
C.A.

24. Federal Civil Procedure—1194

An owner's opinion on value of his
Property is subject to attack through
cross-xamination or independent evi-
dence refuting the owner's estimate,
with jury as fact finder shouldering the
responsibility of judging the credibility
of the witness, resolving the conflicting
evidence, and assessing the weight of
opinion testimony. Federal Rules of Ev-
idence, rule 702, 28 U.S.C.A.

2. Federal Civil Procedure—1211

Where owner bases his estimation of
value of his property solely on specula-
tive factors, owner's testimony may be
of such minimal probative force to war-
rant a judge's refusal even to submit the
issue to jury. Federal Rules of Evi-
dence, rule 702, 28 U.S. C. A.

26. Monopolies—28 (7.2)

A plaintiff in a private antitrust ac-
tion need only show that restraint of
trade tends or is reasonably calculated to

25
— POETICS RE |

es

Prejudice the public interest, and is not
required to shoulder the more onerous
burden of proving specific economic inju-
ry to competition. Clayton Act, s 4, 15
U.S. C. A. 8 15; Sherman Anti-Trust Act,
s 1,158 U.S. C. A. 5 1.

27. Monopolies—28(7.6)

Mere showing of violation of anti-
trust laws and individual damage, and
not of public injury, is insufficient to
permit recovery under a private re-
straint of trade claim. Clayton Act, s 4,
15 U.S.C.A. 3 15; Sherman Anti-Trust
Act, 6 1,15 U.S. C. A. 5 1.

Appeal from the United States Dis-
trict Court for the Western District of
Texas.

Before GOLDBERG, CLARK and
GEE, Circuit Judges:

CLARK, Circuit Judge:

This is an appeal by the defendant,
Falstaff Brewing Corporation, from a
jury verdict in favor of the plaintiff,
Dana |. Kestenbaum, in a civil antitrust
suit brought under Section 4 of the Clay-
ton Act, 15 U.S.C. 3 15, to recover dam -
ages to Kestenbaum's business as a
wholesale distributor of Falstaff Beer.

The Kestenbaum distributorship was
begun in 1934 by Dana Kestenbeum’s
father, Sam Kestenbaum, and originally
encompassed within its area of primary
responsibility Milam, Robertson, Burile-
son, Brazos, Falls and Bell counties, Tex-
as. Prior to the years at issue in this
controversy, Bell and Falis counties were
transferred to other distributorships.
Dana Kestenbaum became an active
Partner in the distributorship in 1950.
He was in complete control from 1967
until he sold the distributorship in 1971,
allegedly because he could no longer fi-
nancially endure Faistaff's anticompeti-
tive practices. Actually, Kestenbaum
sold the distributorship territory in three
separate transactions, again allegedly
under duress, with Milam county
going to Falstaff’s Taylor, Texas distribu-
tor, Robertson county to Falstaff's Mar-
lin, Texas distributor, and Burleson and
Brazos counties to Kestenbaum’s former
manager.

At trial Kestenbaum asserted Falstaff
had violated Section 1 of the Sherman
Act, 15 U.S.C. 6 1. More particularly, he
charged them with: (1) price fixing, 12
employing territorial restrictions on the

r AED LF RYE PENT EP

r

Appendix - 14

6029
6030
6031
resale of Falstaff beer, (3) participation
in a general combination and conspiracy
in restraint of trade, and (4) ae
—— on bis sale the
istributorship. From a jury — of
86,877.00 dollars, trebied by the trial
court to 181,551.00 dollars, Falstaff has
perfected this appeal.
in this court, Falstaff excepts to the
trial court’s charge, challenges the suffi-
ciency of the proof of damage and ques-
tions the method employed to measure
damages. The record does establish er-
ror in regard to some of Kestenbaum’‘s
contentions. The trial court having cho-
sen not to utilize the special verdict pro-
cedure of Fed. R. Civ. P. 49(a), which
would have revealed the jury’s resolution
of the rious theories of liability ad-
vanced,” we are left with no alternative
but to reverse and remand the entire
proceeding.

{1} In Terre v. Household Goods
Carriers’ Bureau, 494 F.2d 16, 20, (5
Cir.) rehearing en banc denied, 496 F 20
878 (5 Cir.) cert. dismissed, —U.S.—, 95
S.Ct. 246, 42 L.Ed.2d 260 (1974), we
stated: in order to recover treble dam-
ages under Section 4 of the Clayton Act,
(plaintiff must] prove a violation of the
antitrust laws by the defendants, an in-

1. Kestenbaum charges that Falstaff,
through its franchise agreement with
him and its superior economic position:
(1) imposed territorial restrictions by
denying him the right to sell to retail
establishments outside hic four-county
franchise area; (b] fixed the prices at
which he sold beer to retail accounts
and arbitrarily raised its price to him
by one-half of all wholesale price
increases he instituted pursuant to its
directives; (c) periodically required him
to participate in price promotions by
directing that he sell at a specified dis-
count off regular price and stand one-
half of the loss resulting from the dis-
counted price; d] required him to
maintain unnecessary warehouse
facilities in Caldwell and Cameron,
Texas in furtherance of its market
allocation policy; (e] required him to
Participate in unneccessary ber spending
and advertising promotions; (f) made
unwarranted criticisms and threats of
termination if he did not follow its
directives; and (g) required that he sell
his distributorship at a price set by
Falstaff.

*

7nR—— ET

ETL MONI LENG o OLE ELE LEED

KESTENBAUM v. FALSTAFF BREWING CORPORATION

jury to his business resulting from the
defendants’ wrongful actions, and some
indication of the amount of the damage
done.” See Hobart Bros. Co. v. Maicoim
T. Gilliland, loc., 471 F.2d 894, 901-902
(Sth Cir.), cert. denied, 412 U.S. 923, 93
S. Ct. 2736, 37 L.Ed.2d 150 (1973); Shaw
v. Mobile Oil Corp., 60 F.R.D. 566, 568
(D.N.H.1973). Kestenbaum failed the
second of this three-pronged test, / e., he
failed to prove an injury to his business
resulting from the defendants’ asserted
price-fixing actions. Thus, the trial
court erred in submitting the issue of
price fixing to the jury.

According to Kestenbaum’s testimony,
at all times while he was a distributor
Falstaff fixed the prices at which he soid
beer to retail accounts. Until about
1966, this price fixing allegediy consisted
of instructions to distributors directing
that predetermined nice be instituted
at specified times. During the period
from 1966 until 1971 when Kestenbaum
sold his distributorship, Falstaff alleged-
ly indirectly controlled his prices by in-
structing him to stay competitive with
other local or “popular” brands.” With
this directive to remain competitive, Fal-
staff instituted a policy of automatically
raising its selling price to Kestenbaum
by one-half of the amount of any price
increase imposed by him in adherence to
Falstaff’s “stay competitive require-

2. See Brown, Federal Special Ver-
dicts: The Doubt Eliminator, 44 F.R.D.
245 at 338 (1967); Ford Motor Co. v.
Dalias Power & Light Co., 499 F.2d
400, 412 n. 19 (5th Cir. 1974); Sim-
mons v. King, 478 F.2d 857, 862 n. 12
(5th Cir. 1973); Boyce v. Pi Kappa
Alpha Holding Corp., 476 F.2d 447,
453 (5th Cir. 1973) (Brown, C. J.,
concurring); Wolfe v. Virusky, 470 F. 20
831, 837 (Sth Cir. 1972) (Brown, C. J.,
concurring); Burns v. Anchor-Wate Co.,
469 F.2d 730, 734 n. 8 (5th Cir.
1972); In re Double D. Dredging Co.,
Inc., 467 F.2d 468, 469 n. 3 (5th Cir.
1972); Little v. Bankers Life & Cas.
Co., 426 F.2d 509, 512 (Sth Cir. 1970)
(Brown, C. J., concurring); Home v.
Georgia Southern & Florida Ry. Co.,
421 F.2d 975, 980 (5th Cir. 1970)
(Brown, C. J., concurring).

3. S. g., Pearl, Lone Star and Jax.
Other brands, such as Schlitz and
Budweiser, were designated premium“
beers and sold at a slightly higher price
than popular beers.

ee e

rde ee

i — armee.

Appendix - 15

KESTENBAUM v. FALSTAFF BREWING CORPORATION 6031
6032

ment. Kestenbaum claimed that this
latter price-fixing scheme damaged him
in the one-half increase amounts Fal-
staff was assessing him under its auto-
matic price increase policy. He admitted
at trial however, that he would have re-
mained competitive in the absence of
any coercion by Falstaff. The evidence
further disclosed that several other Fal-
staff distributors who attempted to go
higher than the popular price level were
met with drastic reductions in sales.

124] Kestenbaum submits that ai-
though it is true that he would have
stayed competitive with popular brands
even without a directive from Falstaff,
when Falstaff's requirement that he do
so was coupled with its taking of one-
half of ali additional revenue from his
price increases on retail accounts, a situ-
ation was created in which he was not
free to realize the percentage of profit
that could have been attained absent this
requirement. To reason that the amount
of this diminished profit established any
measure of antitrust damage is a non
sequitur in today’s case. While Fel-
staff 's increase in price to Kestenbaum
may be classified as arbitrary, such in-
crease is not itself violative of the anti-
trust laws, nor does it afford a basis for
proof of injury even though it is coupled
with a price ceiling requirement which is
s per se violation. A prerequisite to
Kestenbaum's recovery on this issue was
a showing that the price ceiling on sales
by him, disregarding the price charged
to him, caused injury. Not only did he
fail to prove this, he established that the
wholesale price which Falstaff allegedly
fixed was a proper price. While the fact
of injury often involves evidentiary
questions which are properly for the jury
le. g., Storey Parchment Co. v. Paterson
Parchment Paper Co., 282 U.S. 555, 562,
51 S.Ct. 248, 250, 75 L.Ed. 544, 548
(1931)], no jury issue exists where, as
here, the plaintiff fails to offer any com-
petent evidence to establish that the de-
fendant’s wrongful price-fixing activity
produced injury to him.

[5,6] Even if Kestenbaum had not
admitted that the “stay competitive”
policy was logical and proper, and had
proffered evidence indicating that re-
quiring him to meet the prices of other
similar products caused him injury. this
claim still would be deficient for fauure
to meet Terres third requirement—
that the proof give some indication of
the extent of the injury. Kestenbaum

LOLI OOO Big BE IEE LE) OEY

SELLE

claims his damages were 25,000 dollars,
the sum of Falstaff's increased selling
price to him, based upon one-half of al!
of his increases to retailers. Under the
facts shown in this case, Falstaff did not
violate any antitrust stricture by raising
its price to its wholesalers. Kestenbaum,
therefore, by introducing only the 25,000
dollar calculation to support his claim for

for wholesale price fixing, has
failed to offer any competent evidence
on the amount of damage. We recog-
nize that leniency should be permitted in
showing damages in private antitrust ac-
tions, however, a damage assessment
based whoily on 2 and guess-
work is improper. Bigelow v.
RKO Pictures, 327 U. 4 281. 264-65, 66
S.Ct. 574, 579-80, 90 L.Ed. 652 (1946).
Because proper proof of injury and of
damage was missing, the district judge
should have directed a verdict for de-
fendant on this aspect of plaintiff's
price-fixing claim. it the jury calculated
any part of its damage award on the
sum of Falstaff’s price increases to Kes-
tenbaum, it was error. Under the enig-
matic general verdict we connot know
whether they did or not, so the verdict
cannot stand.

{7] Plaintiff also attacks Falstaff’s
price promotions, in which he sold Fal-
staff beer at a discount, as a type of
price-fixing scheme. Again plaintiff has
failed to meet his burden of establishing
@ net economic loss. Having admitted
that he would have participated in some
such promotions voluntarily as a matter
of sound business practice, it was incum-
bent upon Kestenbaum to reveal what
proportion of the total costs were attrib-
utable to such voluntary promotions as
well as showing what sales gains and
losses he experienced before and after he
unwillingly followed Falstaff’s require-
ments. Without such proof a jury could
not compute the amount of loss recover-
able on a basis other than mere specula-
tion and guesswork. Bigelow v. RKO
Pictures, supra.

ls! Kestenbaum cites Perma Life
Mufflers, inc, „ International Paris
Corp., 392 U.S. 134, 88 S.Ct. 1981, 20
L. Ed. 2d 982 (1968), as authority for the
proposition that he has the right to re-
cover all costs incurred in price-fixing
promotions regardiess of whether he wes
compelied to participate, or participated
voluntarily. Perma Life will not support
such a broad rule. While the Supreme
Court did hold that an injured party may

.

e eee AAAI

Appendix - 16

‘fat by-products of a restric-
tion inuring to 8 plaintiff's benefit can

was lacking here.
11

[9,10] The trial court erred in in-
structing the jury that if they found
that Falstaff dictated the sale price of
Kestenbaum’'s distributorship, Falstaff
would be guilty of a per se violation of
the antitrust laws.” The per se rule was
judicially created to deter agreements or
practices constituting unreasonable re-
straints on trade, having such a perni-
cious effect on competition and so lack-
ing in any redeeming virtue that a decla-
ration of illegality could be made with-
out elaborate inquiry into the precise
harm they cause or the business excuse
for their use. E. g., United States v.
Topco Associates, inc., 405 US. 596,
607, 92 S.Ct. 1126, 1133, 31 L.Ed.2d
515 (1972); White Motor Co. v. United
States, 372 U.S. 253, 262, 83 S.Ct. 696,
701, 9 L.Ed.2d 738 (1963); Northern Pa-
cific R. R. Co. v. United States, 356 U.S.
1, 5, 78 S.Ct. 514, 518, 2 L.Ed.2d 545
(1958). Under the particular facts of the
case sub judice, where the price fixer
must extend the very distribution-rights
Privilege which gave Kestenbaum’s busi-
ness its value, any restraint legitimately
imposed to safeguard that privilege does
not have such a deleterious impact as to
create illegality as a matter of law.
Rather, this type of situation necessi-
tates an inquiry into the business pur-
pose and reasonableness of the restraint
employed, and must be measured under

4. We would also note that Perma Life
expressly pretermitted deciding
whether complete involvement in and
voluntary support of a monopolistic
scheme might bar an antitrust cause of
action. Our conclusion that Perma L ife
was not intended to completely exclude
the element of voluntariness as a de-
fence to an antitrust claim accords with
decisions from other circuits. Premier
Electrical Constr. Co. v Miller-Davis
Co., 422 F.2d 1132, 1138 (7th Cir.
1970), interpreted Perma Life to hold
that only those plaintiffs ‘who do not
bear equal responsibility for creating

KESTENBAUM v. FALSTAFF BREWING CORPORATION

the rule of reason standard.

111,121 it is beyond question, and the
trail judge correctly so charged, that
Falstaff may legitimately restrict the
class of persons with whom it would
agree to continue a Falstaff franchise, so
long as such restriction was not artifi-
cially employed to further some unlawful
practice. E. g., United States v. Arnold
Schwinn & Co., 388 U.S. 365, 376, 87
S.Ct. 1856, 1864, 18 L.Ed.2d 1249
(1967); United States v. Colgate & Co.,
250 U.S. 300, 307, 39 S.Ct. 465, 468, 63
L.Ed. 992 (1919). A refusal to deal be-
comes illegal under the Sherman Act only
when it produces an unreasonabie re-
straint of trade. E.g., United States v.
Park, Davis & Co., U.S. 29, 45-46, 80
S.Ct. 503, 512-13, 4 L.Ed.2d 505 (1960);
Lorain Journal Co. v. United States, 342
U.S. 143, 155, 72S.Ct. 181,187, 96 L.Ed.
162 (1951); Kiefer-Stewart Co. v. Joseph
E. Seagram & Sons, 340 U.S. 211, 214,71
S.Ct. 259, 261, 95 L.Ed. 219 (1951).

113] it logically follows that Falstaff
has a right to restrict the sales price of
one of its distributorship franchises to
the reasonable value of that franchise in
order to insure that the purchaser will
have a chance to realize a reasonable
return on his investment. Falstaff
clearly has a strong interest in the finan-
cial vitality of a new franchisee. If the
purchaser of a franchise makes a bad
bargain when he buys, then he cannot
give the distributorship the solid, con-
cerned management which it must have
to be successful for him and to enhance
Falstaff’s image and relative position in
the market.

A franchisor’s limited right to partici-
pate in negotiations of a franchise sale
has previously been recognized by this
court in Frank Coulson, inc.—Buick v.
General Motors Corp., 488 F.2d 202 (5th

and establishing an illegal scheme, or
who are required by economic pressures
to accept such an agreement, should not
be barred from recovery simply be-
couse they are participants. Columbia
Nitrogen Corp. v. Royster Co., 451 F.
3, 15-16 (4th Cir. 1971), citing Perma
Life and Premier Electrical, concluded
that a party who voluntarily formulates
and equally participates in a non-
coercive agreement restraining trade
cannot maintain a s 1 Sherman Act
action against its partner.

5. See note 7 infra.

R

e er ee eee f Nr

Appendix - 17

KESTENBAUM v. FALSTAFF BREWING CORPORATION

Cir. 1974), a tort action to recover for
interference in contractual negotiations.
In Frank Coulson, inc., we held that an
automobile manufacturer possessed a
limited privilege to approve or disap-
prove a prospective purchaser since it
would deal with the purchaser in the
future and he would represent it to the
public. This privilege further extends to
the degree of control over the dealer's
sale price necessary to ensure that the
new dealer starts off financially sound.
Accord, Pierce Ford Sales, inc. v. Ford
Motor Co., 299 F.2d 425, 429 (2nd Cir.),
cert. denied, 371 U.S. 829, 83 S.Ct. 24,9
3d. 20 66 (1962); Martin v. Texaco,
ge F.Supp. 498, 502-504 (S.D.Miss.

[14,15] On retrial, the jury must de-
cide whether Falstaff restrained the sale
price which Kestenbaum could receive,
and, if so, whether such restraint was
adopted for good business reasons and
not to injure competitors. The test of
antitrust legality of such a restraint is
whether the effect upon competition in
the marketplace is substantially adverse.
United States v. Arnold Schwinn & Co.,
supra. Only those acts, contracts or
agreements which unduly obstruct the
due course of trade, or which injuriousiy
restrain trade because of their inherent
nature or effect, or because of their evi-
dent purpose are unlawful under the
rule of reason. F. g., United States v.
American Tobacco Co., 221 U.S. 106, 31
S.Ct. 632, 55 L.Ed. 663 (1910).

{16} The trail court erred in submit-
ting to the jury the issue of whether
Falstaff was guilty of restraining sales
to customers outside Kestenbaum’s pre-
scribed geographical area. It was im-
proper to permit the jury to consider this
aspect of territorial restriction since Kes-
tenbaum failed to offer any proof of the
extent of damage to his business proxi-
mately caused by such customer re-
straint. Kestenbaum’s only proof relat-
ing to this issue was his testimony that
on one occasion he had been reprimanded
by Falstaff for selling to a retailer who
resided outside his four county territory,

6. Kestenbaum testified Falstaff's re-
quirement that he maintain warehouse
facilities in Caldwell, Cameron and
Bryan, rather than just one warehouse in
Bryan as he requested, caused the un-
necessary stockpiling of inventory,

See By DIM any ak he

plus his testimony and that of several
other witnesses that it was Falstaff's
policy to restrict a distributor's sales to
retailers located within the area covered
by his franchise agreement. Kesten-
baum never attempted to show the
amount of monetary injury suffered be-
cause of loss of sales to retailers outside
his territory—sales that reasonably would
have been made but for Falstaff's
territorial restriction policy.

[17] Agair. the rule of Terreil re-
quires evidence which would provide a
reasonable basis for estimating the ex-
tent of injury caused by such a territori-
al restriction. Erroneous inclusion of the
customer restraint element in the court's
charge despite the complete lack of dam-
age proof may have been prejudicial to
Falstaff, since this instruction could have
been misinterpreted by the jury to au-
thorize bn award on Kestenbaum's sepa-
rate claim for unnecessary warehouse
cost. Since both allegations were or-
gued under the general territorial re-
striction claim the jury may well have
mistakenly awerded the amount of such
unnecessary warehouse costs incurred
within the assigned area upon a determi-
nation that Kestenbaum was wrongfully
restrained from seeking customers out-
side of his allotted territory. The gener-
al verdict does not permit us to know
whether this occurred.

While the composition and content of
the charge is for the trial court in the
first instance, we would observe that if
Kestenbaum makes the requisite proof
to entitle him to charge on the imposi-
tion of unwarrented and unnecessary
warehousing and distribution costs the
damages attributable to such costs could

separate instruction on that subject. if
such a charge is cast as a liability damage
unit it would minimize the risk of sow-
ing seeds of confusion between damages
claimed to have arisen from activity re-
quired within the territory assigned (un-
necessary warehouse costs) and activity
proscribed without the territory (solicit-
ing customers in other counties). Be-
cause these two elements have a surface
sameness, care should be taken to pre-

thereby increasing interest, expense, in-
surance, transportation costs, and ex-
Penditures. Kestenbaum assessed his
damages for this alleged violation at
49,115.05 dollars.

Appendix - 18

their truly separate nature. Such
an approach would also minimize the

since we note that plaintiff’s counsel not
only was allowed to argue Falstaff’s al-
leged unnecessary warehouse costs as
damages resulting from territoria! allo-
cation but also pointed to such damages
as caused by a general combination and
conspiracy in restraint of trade.

V

Falstaff asserts that Kestenbaum’s
assessment of the good will val-
ue of his distributorship forms an insuf-
ficient basis to support a jury verdict.
Kestenbaum retorts that his testimony is
supported by the long history of the dis-
tributorship, additional testimony con-
cerning the good will created during the
distributorship’s many years of operation
and documentary evidence of the profits
realized during those years. This sup-
Porting evidence, he contends, is suffi-
cient to establish a reasonable founda-
tion for his opinion on the good will of
the business.’

In light of our decision to remand on
other grounds it is unnecessary for us to
rule on the sufficiency of plaintiff's
proof of damage from a restriction on
distributorship sale price. However,
since the issue must be relitigated it is
appropriate to speak to the general rules
which govern its proper disposition.

118-20] in a case such as this, where
the wrong is of such a nature as to pre-
clude exact ascertainment of the amount
of damages, plaintiff may recover upon
a showing of the extent of the damages
as a matter of just and reasonable infer-
ence, although the result may be only an
approximation. Story Parchment Co. v.
Paterson Parchment Paper Co., supra
282 US. at 563, 51 S.Ct. at 250. The
wrongdoer may not complain of inexact-
ness where his actions preclude precise
computation of the extent of the injury.
Eastman Kodak Co. v. Southern Photo
Co., 273 U.S. 359, 379, 47 S.Ct. 400, 71

7. Kestenbaum placed the good will
value of his distributorship at 49,000
doliars. Falstaff, on the other
hand. ahd approximated the good will
value at 25,000 dollars. With Falstaff’s
approval, Kestenbaum ultimately sold
the distributorship for a total
consideration of 30,000 dollars
above the value of assets and

sites

KESTENBAUM v. FALSTAFF BREWING CORPORATION

L.Ed. 684 (1927). An award may not be
based, however, solely upon speculation
or guesswork. Bigelow v. RKO Radio
Pictures, Inc., supra 327 U.S. at 267, 66
S.Ct. at 580. See also Terrell v. House-
hold Goods Carriers’ Bureau, supra at
23-24.

[21] The specific elements to be con-
sidered in calculating the good will“
value of a business are: (1) What profit
has the business made over and above an
amount fairly attributable to the return
on the capital investment and to the la-
bor of the owner?; (2) What is the rea-
sonable prospect that this additional
profit will continue into the future, con-
sidering all circumstances existing and
known as of the date of the valuation?”’
Standard Oil Co. v. Moore, 251 F.2d 188,
219 (9th. Cir. 1957), cert. denied, 356 US.
975, 78 S.Ct. 1139, 2 L.Ed.2d 1148
(1958); Simpson v. Union Oil Co., 411
F.2d 897, 909 (9th Cir.) rev'd on other
grounds, 396 U.S. 13, 90 S.Ct. 30, 24
L.Ed.2d 13 (1969); Central Coal and
Coke Co. v. Hartman, 111 F.2d 96, 98-99
(8th Cir. 1901); Vanderveide v. Put and
Call Brokers and Dealers Ass n, 344
F Supp. 118 (S.D.N.Y. 1972).

(22,23] We cannot know whether the
new Federal Rules of Evidence will con-
trol relitigation of this case. See Pream-
ble, Pub.Law 93-595, 88 Stat.1926 (Jan.
2, 1975)." However, whether present ev-
identiary rules or the new Federal Rules
are applied, Kescenbaum’s estimation of
the sum of the above valuation elements
will be admissible since under both an
owner is competent to give his opinion
on the value of his property. This rule,
established by the weight of present au-
thority, le. g., Berkshire Mutual Ins. Co.
v. Moffett, 378 F.2d 1007 (5th Cir.
1967); Lee Shops, inc. v. Schatten-
Cypress Co., 350 F.2d 12 (4th Cir.), cert.
denied, 382 U.S. 980, 86 S.Ct. 552, 15
L.Ed.2d 470 (1965); Hartford Fire ins.
Co. v. Cagle, 249 F.2d 241 (10th Cir.
1957); Lawton v. Strong, 249 F.2d 299,
302 (6th Cir. 1957); Universal Pictures
Co. v. Harold Lloyd Corp., 162 F.2d 354

inventory.

8. The new Federal Rules of Evidence
become effective on July 1, 1975, and
apply to all proceedings then pending,
except to the extent that application
of the rules would not be feasible, or
would work injustice, in which event
former evidentiary principles apply.”

ORE IR

Appendix - 19

KESTENBAUM v. FALSTAFF BREWING CORPORATION

(9th Cir. 1947)°} has now been
codified in Rule 702 of the new Federal
Rules of Evidence. Rule 702 provides:
“a witness qualified as an expert by
knowledge, skill, experience, training, or
education, may testify [to specialized
knowledge} in the form of opinion or
otherwise

124, 25] An owner's opinion on value,
however, is subject to attack through
cross-examination or independent evi-
dence refuting the owner's estimate (Hil-
lin v. Hagler, 286 S.W.2d 661 (Tex.Civ.
App.1956)], with the jury as fact-finder
shouldering the responsibility of judging
the credibility of the witness, resolving
the conflicting evidence, and assessing
the weight of opinion testimony. Ter-
rell, supra at 24; Hobart Brothers Co. v.
Malcolm T. Gilliland, inc., supra at 903.
Under certain circumstances, however,
for instance where the owner bases his
estimation solely on speculative factors,
the owner's testimony may be of such
minimal probative force to warrant a
judge’s refusal even to submit the issue
to the jury. Klapmeir v. Telecheck in-
ternational, Inc., 482 F 2d 247 (8th Cir.
1973); United States v. Nali, 437 F.2d
1177, 1187 (Sth Cir. 1971).

Vv

1261 Finally, Kestenbaum asserts that
it is no longer necessary in a private
antitrust action to prove public injury”
(injury to competition) as a prerequisite
to recovery under a genera! combination
and conspiracy in restraint of trade com-

9 Under Rule 43(a) Fed RCivP.,
which provides that a federal court
must judge the competency of a wit-
ness by the federal statute, federal rule
or state rule of the forum state de-
pending on which favors the reception
of the evidence, a federal district court
sitting in Texas must apply the majority
rule since it is the rule in Texas. E. g.,
National Surety Corp. v. Seale, 499
S.W.2d 753 (Tex.Civ.App.1973) “The
testimony of the owner that he knows
the value of the property is sufficient,
at least prima facie, to qualify him to
give an opinion.“); Graves v. Trevino,
386 SW2d 831, ref. nr. e.
Tex Cw. App. 1965), Fluitt v. Valley
Stockyards Co., 384 S.W.2d 917, ref n.
r. e. [Tex Civ. App. 1964) More partic-

plaint. To the extent he asserts that a
plaintiff in a private antitrust action
need only show that the restraint tends
or is reasonably calculated to prejudice
the public interest, Kestenbaum is cor-
rect. Such a plaintiff is not required to
shoulder the more onerous burden of
proving specific economic injury to com-
petition. in Rogers v. Douglas Tobacco
Bd. of Trade, inc., 266 F.2d 636, 644
(Sth Cir. 1959), we stated: hat does
not mean that specific public injury
must be proved before a private person
can recover; but before it can be said
that the conduct is forbidden as unrea-
sonably restraining trade or commerce
within the meaning of the Sherman
Antitrust Act it must appear that it
tends or is reasonably calculated to
prejudice the public interest. (Emphasis
in original.) Accord, Schaffer v. Universal
Rundle Corp., 397 F.2d 893, 897 (Stn
Cir. 1968), Cherokee Laboratories, Inc.
„ Rotary Drilling Services, inc., 383
F.2d 97, 104 (5th Cir. 1967), Lamb
Enterprises, Inc. v. Toledo Blade Co.,
461 F.2d 506 (6th Cir. 1973).

1271 Kestenbaum presses his theory
beyond this, to the point of asserting
that to recover under a restraint of
trade claim a plaintiff need only show a
violation of the antitrust laws and dem-
age to himself. With this we cannot
agree. Kestenbaum founds this broad
contention upon the Supreme Court's
holdings in Radovich v. Nationa! Foot
bali League, 352 U.S. 445, 77S.Ct. 390, 1

ularly, that such testimony is admissibie
in Texas on the issue of good will would
appear beyond question in light of the
holding in Scott v. Doggett, 266 S.W.2d
182, ref. n. r. e. Tex. CW. app. 1950),
that the rule for measuring damages to
good will is the same as that for measur-
ing damages to any other property.

10. The Advisory Committee on Federal
Rules of Evidence has construed Rule
702 (Testimony by Experts) to include
“not only experts in the strictest sense
of the word, e. g. physicians, physicists,
and architects, but also the large group
sometimes called skilled“ witnesses,
such as bankers or landowners testifying
to land values

a Ae BARGER *

a

Appendix - 20

6037
6038
L.€d.2d 456 (1957) and its progeny.''

The thrust of these decisions is most
succinctly stated in Radiant Burners,
Inc. v. Peoples Gas Light & Coke Co.,
364 US. 656, 660, 81 S.Ct. 365, 367,
5 L.Ed.2d 358 (1961):

By « 1, Congress has made illegal:
“Every contract, combination
or conspiracy, in restraint of trade or
commerce among the several States
, Standard Ou Co. of New
Jersey v. United States, 221 U.S. 1,31
S. Ct. 502, 515, 55 L.Ed. 619.
Congress having thus prescribed the
criteria of the prohibitions, the courts
may not expand them. Therefore, to
state a claim upon which relief can be
granted under that section, allegations
adequate to show a violation and, in a
private treble damage action, that
plaintiff was damaged thereby are al!
the law requires.

An analysis of the facts in these cases
demonstrates that the requirement that
No More than individual injury be shown
has been applied only in private anti-
trust actions alleging per se violations or
actions based upon restraint of trade and
monopolization. Our conclusion that
the rule is not universal is buttressed by
the Supreme Court's more recent deci-
sion in Continental Ore Co. v. Union
Carbide & Carbon Corp., 370 U.S. 690,

11.1n re McConnell, 370 U.S. 230, 231,
82 S.Ct. 1288, 1290, 8 L.Ed.2d 434
(1962). Poller „ Columbia Broad-
cashing System, 368 US. 464, 473,
82 S.Ct. 486, 491, 7 L.Ed2d 458
(1962); Radiant Burners, Inc. v. Peoples

Adm Office, US Courts -

KESTENBAUM v. FALSTAFF BREWING CORPORATION

708, 82 S.Ct. 1404, 1415, 8 L.Ed.2d
777 (1962), where, after finding that all
Practices complained of were per se
violations, the court held that the trial
court's “public injury“ charge was
erroneous. See Arthur Murray, Inc.
v. Reserve Pian, loc., 406 F.2d 1138,
1145 (8th Cir. 1969). Also supportive
ts the Sixth Circuit's holding in Lamb
Enterprises, inc., supra at 517, that
where there is no per se violation it
must be determined whether the activity
complained of unreasonably restrains
trade, / e., is reasonably calculated to
prejudice the public interest. Sot see
Syracuse Broadcasting Corp. v. New-

house, 295 F.2d 269, 276-77 (2nd Cir
1961).

Today's resolution of the public
injury issue accords with our prior
holding in Harrison v. Prather, 435
F.2d 1168, 1176 (Sth Cir. 1970).
There, faced with plaintiff Harrison's
Private conspiracy in restraint of trade
claim, we stated that:

“the proposition that recover is possible
'f an individual proves purely personal
damages, does not establish the neces-
sary element of restraint of commerce.
Harrison's authorities consist entirely of
per se violations cases or cases involving
activities which by their nature and
character had a monopolistic tendency.”

Reversed and remanded.

Gas Light and Coke Co., 364 U.S. 656,
660, 81 S.Ct. 365, 367, 5 L.Ed.2d 358
(1961); Klors, Inc. v. Broadway-
Hale Stores, loc., 359 U.S. 207, 211,
79 S.Ct. 705, 709, 3 L.Ed.2d 741
(1959).

West Publishing Company, Saint Paul, Minn

APPENDIX - 21

United States Court of Appeals
FOR THE FIFTH CIRCUIT

October Term, 1974

No. 74-1878

D. C. Docket No. CA-W-72-CA-17

DANA |. KESTENBAUM,
Plaintiff-Appellee,

versus

FALSTAFF BREWING CORPORATION
Defendant-Appellant.

Appeal from the United States District Court for the
Western District of Texas

Before GOLDBERG, CLARK and GEE, Circuit Judges,
JUDGMENT

This cause came on to be heard on the transcript of the
record from the United States District Court for the Western
District of Texas, and was argued by counsel;

ON CONSIDERATION WHEREOF, It is now here ordered
and adjudged by this Court that the judgment of the said District
Court in this cause be, and the same is hereby, reversed; and that
this cause be, and the same is hereby remanded to the said
District Court in accordance with the opinion of this Court:

t is further ordered that plaintiff-appellee pay to defendant-
appellant, the costs on appeal to be taxed by the Clerk ot this
Court.

June 16, 1975

Issued as Mandate:

CC

Fie an

Appendix - 22

186 KESTENBAUM v. FALSTAFF BREWING CORPORATION

Dana |. KESTENBAUM,
Plaintiff-Appetice,

FALSTAFF BREWING
CORPORATION,
Detendant- Appellant.

No. 74-1878.

United States, Court of Appeals,
Fifth Circuit.

Oct. 15, 1975.

Appeal from the United States Dis-
trict Court for the Western District of
Texas; Jack Roberts, Judge.

ON PETITION FOR REHEARING
AND PETITION FOR REHEAR-
ING EN BANC
(5 Cir. 1975, 514 F.2d 690)

Before GOLDBERG, CLARK and
GEE, Circuit Judges:

PER CURIAM:

The next to last sentence of the para-
graph set out under headnote 7, 514
F.2d at 695, is deleted and the follow-
ing sentence is substituted therefor:

Having admitted that he would have
Participated in some such promotions
voluntarily as a matter of sound busi-
ness practice, it was incumbent upon
Kestenbaum to reveal what proportion
of the total costs were attributable to
such voluntary promotions.

in all other respects the petition for
rehearing is DENIED.

No member of this panel nor judge in
regular active service on the court hav-
ing requested that the court be polled on
rehearing en banc, (Rule 35 Federal
Rules of Appellate Procedure; Local
Fifth Circuit Rule 12) the petition for
rehearing en banc in denied.

Adm. Office, U.S. Courts — West Publishing Company, Saint Paul, Minn.

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385608_1914%3A2. Public record. Not legal advice.
