# Appendix — Wilk v. Joint Commission on Accreditation of Hospitals

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385020_1514%3A2

## Record

- **Collection:** Supreme Court brief
- **Document type:** Appendix
- **Published:** January 1, 1990
- **Citation:** 496 U.S. 927

## Text

89- 1767 2, meneacarnn COU, Usk
fib & OD

No. an a ast 6 we

cpr F. SPANIOL, JR,

Jos
IN THE ne

Supreme Court of the United States

OCTOBER TERM, 1989

CHESTER A. WILK, D.C.,
JAMES W. BRYDEN, D.C.,
PATRICIA B. ARTHUR, D.C., and
MICHAEL D. PEDIGO, D.C.,

Petitioners.
Vv.

THE JOINT COMMISSION ON
ACCREDITATION OF HOSPITALS,
THE AMERICAN MEDICAL ASSOCIATION, and
THE AMERICAN COLLEGE OF PHYSICIANS,

Respondents.

APPENDIX TO THE PETITION FOR A WRIT

OF CERTIORARI TO THE UNITED STATES COURT

OF APPEALS FOR THE SEVENTH CIRCUIT

PAUL E. SLATER GEORGE P. MCANDREWS
CHRISTOPHER J. MURDOCH (Counsel of Record)
SPERLING, SLATER & SPITZ ROBERT C. RYAN

3300 Xerox Centre McANDREWS, HELD

55 West Monroe Street & MALLOY, LTD.
Chicago, Illinois 60603 Northwestern Atrium Center
(312) 641-3200 500 West Madison Street

Chicago, Illinois 60606
(312) 707-8889

Counsel for Petitioners

Midwest Law Printing Co., Chicago 60611, (812) 321-0220

INDEX TO APPENDIX

Opinion of the United States Court of Appeals for
ea eee

Judgment of the United States Court of Appeals
for the Seventh Circuit ...................

Memorandum Opinion and Order of the United
States District Court for the Northern District
SPU e ce vat oie eden ee ners eee ee

Permanent Injunction Order Against AMA ....

Babcock, M.D., JCAH, Outpatient Service for Chiro-
practor’s Patients, Hospitals, Journal of the
American Hospital Association (1964), Plaintiffs
ee ee ree ee re ea eek

Letter from Kessler, M.D., JCAH, to St. Joseph
Hospital of Parkersburg, W. Va., April 4, 1974,
Eg tee

Letter from Shu, M.D., AHA, to Kessier, M.D.,
JCAH, February 26, 1974, Plaintiffs Exhibit
FUE sao ha kok oo 04s BW eee adeaeesae eee

Letter from Arndal, M.D., JCAH, to Hillcrest
Hospital, January 9, 1973, Plaintiffs Exhibit
DO Sic raneke pease ts atae eee eee ees

Letter from Speed, M.D., JCAH, to St. Joseph
Hospital of Stanford, Ct., April 5, 1974, Plain-
Ce Ee OPN Seeds cccanweneueencesueen

Letter from Kessler, M.D., JCAH, to Bon Secours
Hospital, April 4, 1974, blind copies to: Olin,
AMA; Shu, M.D., AHA; Porterfield, M.D., JCAH,
Pee MME OOP bose odvccvcebedaoeass

PAGE

la

50a

52a

135a

143a

144a

145a

147a

14a

il

Letter from Kessler, M.D., JCAH, to Martha Jeffer-
son Hospital, May 30, 1974, Plaintiffs Exhibit
IBA. oo ccccukivenvsced seein

Letter from Speed, M.D., JCAH, to Rice Memorial
Hospital, August 13, 1974, Plaintiffs Exhibit
MAA cece cvucecdsbesres340ese eee

Letter from Kessler, M.D., JCAH, to Inglewood
Hospital, August 16, 1974, Plaintiffs Fxhibit
IBA ini nseecus ds dine seu eee eee

The Right and Duty ef Hospitals to Exclude Chiro-
practors, Journal of the American Medical Asso-
ciation, November 12, 1973, Plaintiffs Exhibit
IB wi cie ve cceseceees sues tees

Letter from Kessler, M.D., JCAH, to Bon Secours
Hospital, April 4, 1974, Plaintiffs Exhibit 37
(copy of Plaintiffs Exhibit 12B, p. 149a, on
JCAH letterhead) . «..+sss¢3008e eee

Letter from Lawless, M.D., JCAH, to Mimbres Hos-
pital and Nursing Home, May 3, 1977, Plain-
tiffe Exifbit GD oo vecicssceeese ee

Letter from Shelley, M.D., AMA Judicial Council,
to Schuyler, JCAH counsel, copied to: Davis,
M.D.; Handy, M.D.; Hesseltine, M.D.; Hilde-
brand, M.D.; Olin, AMA; Paimer, M.D.; Porter-
field, M.D., JCAH; Rudy, M.D.; Simenstead,
M.D., February 3, 1070 «.6cciccdsssetae

Sherman Act Section 1, 15 U.S.C. §1.........
Clayton Act Section 16, 15 U.S.C. §26........

150a

ld5la

152a

153a

l6la

162a
164a
164a

IN THE
Supreme Court of the United States

OCTOBER TERM, 1989

CHESTER A. WILK, D.C.,
JAMES W. BRYDEN, D.C.,
PATRICIA B. ARTHUR, D.C., and
MICHAEL D. PEDIGO, D.C.,

Petitioners,
Vv.

THE JOINT COMMISSION ON
ACCREDITATION OF HOSPITALS.
THE AMERICAN MEDICAL ASSOCIATION, and
THE AMERICAN COLLEGE OF PHY SICIANS,

Respondents.

APPENDIX TO THE PETITION | FOR A WRIT
OF CERTIORARI TO THE UNITED STATES COU RT
OF APPEALS FOR THE SEVENTH CIRCUIT

= 1 9—

IN THE |
UNITED STATES COURT OF APPEALS
FOR THE SEVENTH CIRCUIT

Nos. 87-2672 & 87-2777

Dr. CHESTER A. WILK, D.C.,
Dr. JAMES W. BryDeNn, D.C.,
Dr. Patricia B. ARTHUR, D.C., and
Dr. MICHAEL D. Pepico, D.C.
Plaintiffs-A ppellees,
Cross-Appellants,

VU.

AMERICAN MEDICAL ASSOCIATION,
Defendant-Appellant,
Cross-A ppellee.
Dr. CHESTER A. WILK, D.C.,
Dr. JAMES W. BrRYDEN, D.C.,
Dr. Patricia B. ArTHUR, D.C., and
Dr. MICHAEL B. Pepico, D.C.,

Plaintiffs-Cross-Appellants,
8

AMERICAN MEDICAL ASSOCIATION,

JOINT COMMISSION ON ACCREDITATION

OF HOSPITALS, AMERICAN COLLEGE

OF PHYSICIANS and AMERICAN ACADEMY

OF ORTHOPAEDIC SURGEONS,
Defendants-Cross-Appellees.

Appeal from the United States District Court
for the Northern District of Illinois, Eastern Division.
No. 76 © 3777—Susan Getzendanner, Judge

ARGUED DECEMBER 1, 1988—DeciIpED Fresruary 7, 1990

_

Before Woop, JR., RIPPLE, and MANION, Circuit Judges.

MANION, Circuit Judge. The district court held that
the American Medical Association (““AMA”’) violated § 1
of the Sherman Act, 15 U.S.C. § 1, by conducting an il-
legal boycott in restraint of trade directed at chiroprac-
tors generally, and the four plaintiffs in particular. The
court granted an injunction under § 16 of the Clayton Act,
15 U.S.C. § 26, requiring, among other things, wide pub-
lication of its order. The court held that two additional
defendants, the Joint Commission on Accreditation of Hos-
pitals (“JCAH”’), and the American College of Physicians
(““ACP”’), had acted independently of the AMA’s boycott,
and dismissed them from the case. Wilk v. American
Medical Association, 671 F.Supp. 1465 (N.D. Ill. 1987).
The AMA appeals the finding of liability, and contends
that, in any event, injunctive relief is unnecessary. Plain-
tiffs cross-appeal against JCAH and ACP. We affirm.

#

We have observed before that ‘‘antitrust cases are no-
toriously extended.” Ball Memorial Hospital Inc. v. Mu-
tual Hospital Insurance Inc., 784 F.2d 1825, 1333 (7th
Cir. 1986). This case is no exception. Plaintiffs Chester A.
Wilk, James W. Bryden, Patricia B. Arthur, and Michael
D. Pedigo, are licensed chiropractors. Their complaint,
originally filed in 1976, charged several defendants with
violating §§ 1 and 2 of the Sherman Act, 15 U.S.C.
$§ 1 and 2. It sought both damages and an injunction.
(For a list of all the original defendants, see 671 F.Supp.
at 1469-70. We discuss here only those relevant to this
appeal.) At the first trial, plaintiffs’ primary claim was
that the defendants engaged in a conspiracy to eliminate
the chiropractic profession by refusing to deal with plain-
tiffs and other chiropractors. Defendants accomplished
this, plaintiffs claimed, by using former Principle 3 of the
AMA’s Principles of Medical Ethics, which prohibited
medical physicians from associating professionally with

_

unscientific practitioners.! Plaintiffs contended that the
AMA used Principle 3 to boycott chiropractors by labelling
them “unscientific practitioners,’ and then advising its
members, among others, that it was unethical for medical
physicians to associate with chiropractors. According to
the plaintiffs, the other defendants joined the AMA’s boy-
cott.

A jury returned a verdict for the defendants. An earlier
panel of this court, however, reversed that judgment.
Wilk v. American Medical Association, 719 F.2d 207 (7th
Cir. 1983) (Wilk J). In reversing and ordering a new trial,
we held that, in applying the rule of reason, the jury had
been allowed to consider factors beyond the effect of the
AMA’s conduct on competition. The district court had im-
properly failed to confine the jury’s consideration to the
“patient care motive as contrasted with [the] generalized
public interest motive.” Jd. at 229.

Just before the 1987 retrial, plaintiffs abandoned their
damages claim and sought only injunctive relief. This
shifted the case’s focus from the past to the present re-
garding whether plaintiffs were entitled to an injunction
under § 16 of the Clayton Act. After a lengthy bench trial,
the district court concluded that the AMA, through former
Principle 3, had unreasonably restrained trade in viola-
tion of § 1 of the Sherman Act. Because the district court
adequately detailed the rather lengthy and complex facts
of this case, we only briefly summarize them here. (The
facts relevant to the claims against JCAH and ACP are
set out in section IV of this opinion regarding plaintiffs’
cross-appeal.)

In 1963 the AMA formed its Committee on Quackery
(‘‘Committee’’). The Committee worked diligently to elim-
inate chiropractic. A primary method to achieve this goal

' Former Principle 3 previded:

A physician should practice a method of healing founded on
a scientific basis; and he should not voluntarily associate with
anyone who violates this principle.

—4da—

was to make it unethical for medical physicians to pro-
fessionally associate with chiropractors. Under former
Principle 3, it was unethical for medical physicians to
associate with “unscientific practitioners.”’ In 1966, the
AMA’s House of Delegates passed a resolution labelling
chiropractic an unscientific cult.

The district court found the AMA’s purpose in all of
this was to prevent medical physicians from referring pa-
tients to chiropractors and from accepting referrals of pa-
tients from chiropractors, so as to prevent chiropractors
from obtaining access to hospital diagnostic services and
membership on hospital medical staffs, to prevent medical
physicians from teaching at chiropractic colieges or engag-
ing in any joint research, and to prevent any cooperation
between the two groups in the delivery of health care
services. Despite the Committee’s efforts, chiropractic
ultimately became licensed in ali 50 states.

In 1977, the AMA’s Judicial Council (now known as the
Council on Judicial and Ethical Affairs, although we will
use its previous name, as did the district court) adopted
new opinions which permitted medical physicians to refer
patients to chiropractors, as long as the physicians were
confident that the services would be performed according
to accepted scientific standards. In 1979, the AMA’s House
of Delegates begrudgingly adopted Report UU, stating
that some things chiropractors did were not without ther-
apeutic value; but even so, it stopped short of saying that
these services were based on scientific standards. In 1980,
the AMA revised its Principles of Medical Ethics, elimi-
nating Principle 3. With this gesture, the district court
found, the AMA’s boycott ended. 671 F.Supp. at 1477.
(We discuss plaintiffs’ contention that the boycott con-
tinued until 1988 in the section addressing their cross-
appeal against JCAH.)

At trial, the AMA raised the so-called “‘patient care
defense” which this court had formulated in its earlier
opinion in this case. Wilk I, 719 F.2d at 227. That defense
required the AMA generally to show that it acted because

—

of a genuine, and reasonable, concern for scientific method
in patient care and that it could not adequately satisfy
this concern in a way that was less restrictive of com-
petition. The district court rejected the defense. The court
found the AMA failed to establish that throughout the
relevant period (1966-1980) their concern for scientific
methods in patient care had been objectively reasonable.
The court also found the AMA similarly failed to show
it could not adequately have satisfied its concern for scien-
tific method in patient care in a manner less restrictive
of competition than a nationwide conspiracy to eliminate
a licensed profession. C71 F.Supp. at 1481-84.

The AMA settled three antitrust lawsuits in 1978, 1980,
and 1986 brought by chiropractors, stipulating and agree-
ing that under the Judicial Council’s current opinions, a
medical physician could, without fear of discipline or sanc-
tion by the AMA, refer a patient to a licensed chiroprac-
tor when the physician believed that such a referral would
benefit the patient. Similarly, physicians could also choose
to accept or decline patients sent to them by chiroprac-
tors. The AMA also confirmed that physicians could teach
at chiropractic colleges or seminars.

The AMA’s present position regarding chiropractic is
that it is ethical for a medical physician to professionally
associate with chiropractors, if the physician believes that
the association is in his patient’s best interests. The dis-
trict court found that the AMA had not previously com-
municated this position to its membership.

Based on these findings, the court held that the AMA
and its members violated § 1 of the Sherman Act by
unlawfully conspiring to restrain trade. According to the
court, the AMA’s boycott’s purpose had been to eliminate
chiropractic; the boycott had substantial anticompetitive
effects; the boycott had no counterbalancing pro-competi-
tive effects; and the AMA’s unlawful conduct injured the
plaintiffs.

Despite the fact that the district court found the con-
spiracy ended in 1980, it concluded that the illegal boy-

—6ha—

cott’s “lingering effects” still threatened plaintiffs with
current injury and ordered injunctive relief. The court con-
cluded that the boycott caused injury to chiropractors’
: ions which had not been repaired, and current

... Injury to chiropractors. Further, the AMA never
atfirmatively acknowledged that there are no impediments
to professional association and cooperation between chiro-
practors and medical physicians, except as provided by
law. Thus, chiropractors continued to suffer because the
boycott’s negative effects (namely, inhibiting AMA mem-
bers’ individual decision-making in their relationships with
chiropractors) still remained. The district court believed
it was important that the AMA make its members aware
of the present AMA position (i.e., it is ethical for medical
physicians to professionally associate with chiropractors,
if the physician believes it is in the patient’s best interest)
to eliminate the illegal boycott’s lingering effects, and
ordered an injunction designed to accomplish that result.
671 F.Supp. at 1507-08 (form of injunction).

IT.

A. Noerr-Pennington Doctrine

The AMA complains that the district court relied almost
entirely on AMA conduct that was protected under the
Noerr-Pennington doctrine in finding that it illegally con-
spired to restrain trade. Eastern Railroad Presidents’
Conference v. Noerr Motor Freight Inc., 365 U.S. 127
(1961); United Mineworkers v. Pennington, 381 U.S. 657
(1965). See also California Motor Transport Co. v. Truck-
ing Unlimited, 404 U.S. 508 (1972). The Noerr-Pennington
doctrine protects businesses and other associations when
they join to petition legislative bodies, administrative
agencies, or courts for actions having anticompetitive con-
sequences. Id. See also Wilk I, 719 F.2d at 229. The doc-
trine does not, however, protect purely private action, not
genuinely aimed at prompting governmental action. See
Allied Tube and Conduit Corp. v. Indianhead, Inc., 486
U.S. 492 (1988).

—la—

The AMA contends that its statements regarding chiro-
practors were either statements about chiropractic’s defi-
ciencies or bona fide opinions on matters of public interest.
The district court acknowledged the AMA’s claim and, to
the extent that the Committee’s work regarding influenc-
ing legislation on the state and federal levels or in infor-
mational activities to inform the public on the nature
of chiropractic was involved, it did not consider such
conduct in reaching its decision. Wilk, 671 F. Supp. at
1473 n.2. But apart from the protected activity, the dis-
trict court found substantial evidence of acts aimed at
achieving the boycott’s goals, not legislative action. /d.
at 1473-77.

The court found that the AMA, through a resolution
recommended by its Board of Trustees, and adopted by
its House of Delegates, branded chiropractic “‘an unscien-
tific cult.”” 671 F.Supp. at 1473. This implicitly invoked
Principle 3’s ethical proscription on professional associa-
tion with chiropractors. Subsequent AMA action, id. at
1473-74, made clear the ethical bar on professional associa-
tion (which included prohibiting medical physicians from
referring patients to chiropractors, and from receiving
referrals from chiropractors; providing diagnostic, labora-
tory, or radiology services for chiropractors; and from
teaching chiropractors, or practicing together in any man-
ner). The AMA widely circulated these documents. The
court also found the Committee had regularly communi-
cated with medical boards and associations, informing them
that professional association between medical physicians
and chiropractors was unethical. 671 F.Supp. at 1473.

We disagree with the AMA that the district court ‘“‘re-
peatedly cite(d)’ AMA documents which “focus[ed] entire-
ly on the AMA’s ‘vigorous educational program’ and on
‘the necessity to move aggressively against chiropractic
in the state legislatures.’ ’’ One such document the AMA
points to is an internal AMA memorandum (PX 464, Jt.
App. 776-77) from the Committee to the Board of Trus-
tees, discussing the AMA’s goal of “the containment of

_

chiropractic and, ultimately, the elimination of chiroprac-
tic.” It expressly disavows any intention of using the
document publicly. And while the document details some
activity that was likely protected, it suggests that activ-
ity may have been done only ‘‘to minimize the chiroprac-
tic argument that the [AMA’s] campaign is simply one of
economics. .. .” (Jt. App. 777). Also falling outside of the
Noerr-Pennington doctrine’s protection is an AMA Judicial
Council opinion, holding that it was unethical for medical
physicians to professionally associate with chiropractors,
which was circulated to AMA members and to 56 medical
specialty boards (Jt. App. 801-03). Finally, in 19738, the
AMA drafted “Standard X,” which incorporated the un-
scientific practitioners’ ethical bar into the JCAH ac-
crediting standards. At the AMA’s urging, JCAH adopted
Standard X.

These activities were not aimed at obtaining legislative
action. They were instead aimed at medical physicians and
hospitals, cautioning them that it was unethical and indeed
dangerous (the obvious inference from receiving health
care from an unscientific cult) to associate professionally
with chiropractors. In the face of the district court’s
specific findings on this issue, we cannot say it erred in
relying on these activities.

B. Unreasonable Restraint of Trade

The central question in this case is whether the AMA’s
boycott constituted an unreasonable restraint of trade
under § 1 of the Sherman Act. A restraint is unreasonable .
if it falls within the category of restraints held to be per
se unreasonable, or if it violates what is known as the
“Rule of Reason.”’ Federal Trade Commission v. Indiana
Federation of Dentists, 476 U.S. 447, 457-58 (1986); NCAA
v. Board of Regents of the University of Oklahoma, 468
U.S. 85, 103 (1984); National Society of Professional En-
gineers v. United States, 435 U.S. 679, 692 (1978). Re-
straints that are per se unreasonable include agreements
whose nature and necessary effect are so plainly anti-
competitive that no elaborate study of the industry or

—~9a—

restraint is needed to establish their illegality. Nat’! Soci-
ety of Professional Engineers, 435 U.S. at 692. Concerted
refusals to deal, described as group boycotts, typically are
held unlawful per se. See Indiana Federation of Dentists,
476 U.S. at 458; Consolidated Metal Products, Inc. v.
American Petroleum Institute, 846 F.2d 284, 290 (5th Cir.
1988). The per se rule avoids a burdensome inquiry into
actual market conditions where the likelihood of anticom-
petitive effect is so obvious that the costs of determining
whether the particular restraint at issue involves anticom-
petitive conduct is unwarranted. Jefferson Parish Hospital
District No. 2 v. Hyde, 466 U.S. 2, 15-16 n. 25 (1984). In
contrast, the rule of reason category includes agreements
whose competitive effect can only be evaluated by analyz-
ing the facts peculiar to the business involved, the partic-
ular restraint’s history, and the reasons it was imposed.
Nat'l Society of Professional Engineers, 435 U.S. at 692.
The test of legality under the rule of reason is whether
the challenged conduct promotes or suppresses competi-
tion. Id. at 691; see also Chicago Board of Trade v. United
States, 246 U.S. 231, 238 (1918). The purpose of both ap-
proaches (per se or rule of reason) is to decide the re-
straint’s competitive significance.

The Supreme Court historically has been slow to con-
demn rules adopted by professional associations as unrea-
sonable per se. Indiana Federation of Dentists, 476 U.S.
at 458. The Court is also reluctant to extend the per se
rule to restraints imposed in the context of business rela-
tionships where a practice’s economic impact is not im-
mediately apparent. id. Likewise, judicial inexperience
with a particular arrangement cautions against extending
the per se approach’s reach insofar as judging the alleged
restraint’s lawfulness under the antitrust laws. NCAA v.
Board of Regents, 468 U.S. at 100 n.21; see also North-
west Wholesale Stationers, Inc. v. Pacific Stationery and
Printing Co., 472 U.S. 284, 294 (1985); Arizona v. Mari-
copa County Medical Society, 457 U.S. 332, 344 (1982);
Consolidated Metal Products, 846 F.2d at 290. Neverthe-
less, the Supreme Court has not refrained from applying

--l0a—

the per se approach solely on the grounds that the
judiciary has little antitrust experience in the particular
industry. See Arizona v. Maricopa County Medical Soci-
ety, 457 U.S. at 349-51 (health care industry).

As a general rule, § 1 claims under the Sherman Act
should be evaluated under the rule of reason unless the
challenged action falls into the category of agreements
which are deemed so harmful in their effect on competi-
tion so as to be conclusively presumed to be unreasonable
and thus illega! without a detailed inquiry as to the pre-
cise harm they are alleged to have caused. Northwest
Wholesale Stationers, 472 U.S. at 289-90; Consolidated
Metal Products, 846 F.2d at 289-90. In this court’s first
go-round with this case, it held that the AMA’s alleged
boycott should be measured under the rule of reason.
Wilk I, 719 F.2d at 221-22. We held that in the context
of a learned profession, the nature and extent of the re-
straint’s anticompetitive effect was too uncertain to war-
rant per se treatment. /d. at 221. Moreover, we looked
to the Supreme Court’s decisions involving professional
associations (e.g., Arizona v. Maricopa County Medical
Society, 457 U.S. 332; Nat'l Society of Professional En-
gineers, 435 U.S. 679; and Goldfarb v. Virginia State Bar,
421 U.S. 773 (1975)), and noted the pains the Court had
taken to carve out the possibility that a practice which
might violate the Sherman Act in another context might
not violate the Act when a learned profession was in-
volved. Wilk I, 719 F.2d at 222. Thus, we concluded, ‘‘[a]
canon of medical ethics purporting, surely not frivolous-
ly, to address the importance of scientific method gives
rise to questions of sufficient delicacy and novelty at least
to escape per se treatment.” Jd.

On appeal, plaintiffs urge that we change course and
apply instead the per se rule. Plaintiffs claim that the
Supreme Court’s decisions in Indiana Federation of Den-
tists and Northwest Wholesale Stationers undercut our
prior decision to treat this case under the rule of reason.
But like the district court, we decline plaintiffs’ invita-
tion to revisit this issue. The Court in Indiana Federa-
tion of Dentists did not itself apply a per se rule. Nor

—lla—

do we read either case as requiring us to employ the per
se analysis on the facts of this case. And, in any event,
even under the rule of reason, the boycott was unlawful.
Cf. Parts and Electric Motors, Inc. v. Sterling Electric,
Inc., 826 F.2d 712, 720-21 (7th Cir. 1987) (because jury
had concluded that the challenged action—an alleged tying
arrangement—had unreasonably restrained competition,
and had found liability under the rule of reason, it was
unnecessary to decide the case under the per se inquiry).

The threshold issue in any rule of reason case is market
power. Schachar v. American Academy of Ophthalmology,
Inc., 870 F.2d 397, 398 (7th Cir. 1989); Valley Liquors,
Inc. v. Renfield Importers Ltd., 822 F.2d 656, 666 (7th
Cir. 1987) (Valley IT). Market power is the ability to raise
prices above the competitive level by restricting output.
NCAA v. Board of Regents, 468 U.S. at 109 n.38; Ball
Memorial Hospital, 784 F.2d at 1331. Whether market
power exists in an appropriately defined market is a fact-
bound question, and appellate courts normally defer to dis-
trict court findings on that issue. Jefferson Parish Hos-
pital, 466 U.S. at 42 (O’Connor, J., concurring). Here, the
district court found the relevant market to be the provi-
sion of health care services to the American public nation-
wide, particularly care for the treatment of musculoskel-
etal problems. 671 F.Supp. at 1478. Several facts demon-
strated the AMA’s market power within the health care
services market. AMA members constituted a substantial
force in the provision of health care services in the United
States and they constituted a majority of medical physi-
cians. AMA members received a much greater portion of
fees paid to medical physicians in the United States than
non-AMA members. Jd. The evidence showed that AMA
members received approximately 50% of all fees paid to
health care providers. Finally, according to plaintiffs’ ex-
pert, the AMA enjoyed substantial market power. The
district court also found there was substantial evidence
that the boycott adversely affected competition, and that
a showing of such adverse effects negated the need to

—12a—

prove in any elaborate fashion market definition and mar-
ket power, relying on Indiana Federation of Dentists, 476
U.S. at 460-62.

The AMA first contests the district court’s finding of
market power. It challenges the court’s reliance on market
share evidence as a basis to find market power and the
district court’s lumping together all AMA members as a
group in assessing market share as a basis for its market
power finding. We are not convinced the trial court erred.
The district court properly relied on the AMA member-
ship’s substantial market share in finding market power.
While we cautioned against relying solely on market share
as a basis for inferring market power in Ball Memorial
Hospital, 784 F.2d at 1336, we did not rule out that ap-
proach. Id. See also Parts and Electric Motors, 826 F.2d
at 720 n. 7; Valley II, 822 F.2d at 666-67. This is especial-
ly so where there are barriers to entry and no substitutes
from the consumer’s perspective. Ball Memorial Hospital,
784 F.2d at 1836. Here the district court found the AMA
membership was a substantial force in the American
health care market, and that there were substantial bar-
riers to the entry of new chiropractors into the field, such
as substantial education requirements, 671 F.Supp. at
1479.

The district court also relied on substantial evidence of
adverse effects on competition caused by the boycott to
establish the AMA’s market power. In Indiana Federa-
tion of Dentists, the Supreme Court explained that since
“the purpose of the inquiries into market definition and
market power is to determine whether an arrangement
has the potential for genuine adverse effects on competi-
tion, ‘proof of actual detrimental effects, such as reduc-
tion of output’ can obviate the need for an inquiry into
market power, which is but a ‘surrogate for detrimental
effects.’ ”’ 476 U.S. at 460-61, quoting 7 P. Areeda, Anti-
trust Law $1511, p.429 (1986). See also, P. Areeda, The
Rule of Reason—A Catechism on Competition, 55 Anti-
trust Law Journal 571, 577 (1986). Thus, the district court
recited the boycott’s anticompetitive effects:

—1l3a—

It is anticompetitive and it raises costs to interfere
with the consumer’s free choice to take the product
of his liking; it is anticompetitive to prevent medical
physicians from referring patients to a chiropractor;
(Lynk—1427-28) it is anticompetitive to impose higher
costs on chiropractors by forcing them to pay for
their own x-ray equipment rather than obtaining
x-rays from hospital radiology departments or radiolo-
gists in private practice; and it is anticompetitive to
prevent chiropractors from improving their education
in a professional setting by preventing medical physi-
cians from teaching or lecturing to chiropractors. (Tr.
1409-22, 1424-31.)

671 F.Supp. at 1478-79. See also Wilk I, 719 F.2d at 214.
These findings eliminated the need for an inquiry into
market power.

The AMA’s attempts to discredit the evidence the dis-
trict court relied on to find anticompetitive effects are
unavailing. The record does not show, as the AMA con-
tends, that forcing chiropractors to purchase their own
x-ray equipment had no adverse effect on chiropractors.
And the district court did not clearly err in finding that
former Principle 3 reduced demand for chiropractic ser-
vices simply because there was evidence that a patient
had seen a chiropractor before and after having seen a
medical physician. Moving on, the AMA argues that even
if market power existed, it escapes liability under the rule
of reason because former Principle 3 had overriding pro-
competitive effects. The AMA’s argument is not unper-
suasive in the abstract; but unfortunately it relies on
evidence which the district court rejected as “speculative.”
671 F.Supp. at 1479. Essentially, the AMA argues that
the market for medical services is one where there is ‘“‘in-
formation asymmetry.” In other words, health care con-
sumers almost invariably lack sufficient information needed
to evaluate the quality of medical services. This increases
the risk of fraud and deception on consumers by unscrupu-
lous health care providers possibly causing what the AMA
terms ‘market failure’: consumers avoiding necessary

—l4a—

treatment (for fear of fraud), and accepting treatment with
no expectation of assured quality. The AMA’s conduct,
the theory goes, ensured that physicians acquired reputa-
tions for quality (in part, by not associating with unscien-
tific cultists), and thus allowed consumers to be assured
that physicians would use only scientifically valid treat-
ments. This in effect simultaneously provided consumers
with essential information and protected competition.

Getting needed information to the market is a fine goal,
but the district court found that the AMA was not moti-
vated solely by such altruistic concerns. Indeed, the court
found that the AMA intended to “destroy a competitor,”’
namely, chiropractors. It is not enough to carry the day
to argue that competition should be eliminated in the
name of public safety. See Nat’l Society of Professional
Engineers, 435 U.S. 679.

But the AMA persists in arguing that pro-competitive
effects were achieved by the boycott through what its
expert called “nonverbal communication.” In rejecting
this argument, the district court stated that the AMA’s
expert’s

theory is that the boycott constituted nonverbal com-
munication which informed consumers about the dif-
ferences between medical physicians and chiroprac-
tors, and that this had a pro-competitive effect. (Tr.
1411-12.) I reject this opinion as speculative. (Tr.
1434-43.) Mr. Lynk [William J. Lynk, the AMA’s ex-
pert] neither conducted nor read any studies regard-
ing the efficacy of such nonverbal communications.
Id. He neither conducted nor read any surveys of
consumer opinion to determine whether consumers
were confused about the differences between medical
physicians and chiropractors. (/d.) I saw no evidence
of any such confusion during the trial. Mr. Lynk’s
opinion does not accord with common sense. A nation-
wide conspiracy intended by its participants to con-
tain and eliminate a licensed profession cannot be
justified on the basis of Mr. Lynk’s personal opinion

—ld5a—

that it was pro-competitive, nonverbal communication
to consumers.

671 F.Supp. at 1479. We find the district court’s reason-
ing compelling.

The AMA, however, argues that the district court missed
the boat in rejecting Mr. Lynk’s theory. The relevant
question, according to the AMA, is not whether consumers
would perceive any differences between physicians and
chiropractors today; rather, it is whether they would ever
view a physician’s referral of a patient to a chiropractor
as a physician’s endorsement of the chiropractor’s prac-
tices. But the AMA misses the essence of the district
court’s ruling. The trial court rejected the AMA’s theory
as speculative because Lynk neither conducted nor read
any studies regarding nonverbal communications; his views
were only his “personal opinion.” 671 F.Supp. at 1479.
In fact, Lynk testified that an empirical study could not
even be performed to determine the pro-competitive ef-
fects of Principle 3. (Jt. App. at 351-52.) Thus, even if the
AMA is right in asserting that the relevant inquiry is how
a physician’s referral would be viewed by the consumer,
there was no underlying study or data to support its theory.

Moreover, Lynk’s testimony did not bear out the AMA’s
assertions regarding the “relevant question.”” The AMA
says ‘that it is irrelevant to its theory whether health care
consumers perceive any differences between chiropractors
and medical physicians, and that Lynk’s testimony went
to the role of reputation and information in health care
service markets. But in testifying as to the pro-competi-
tive function of standards generally, Lynk testified that
they improve consumer information by making it possible
for consumers to make more informed choices ‘“‘about what
it is they are getting from alternative sellers of the same
or substitute products to the extent that it allows them
to make better choices.” (Jt. App. 343.) Lynk also testified
that one of the interests served by former Principle 3 was
that it would clarify the distinctions between the profes-
sion of medicine and alternative professions ‘‘that are not

—16a—

based on medical science but which can create the appear-
ance that they are.” (Jt. App. 351.) This seems to go pre-
cisely to the perceived differences between chiropractors
and medical physicians.

In sum, we agree with the district court that the AMA’s
boycott constituted an unreasonable restraint of trade
under § 1 of the Sherman Act under the rule of reason.
Therefore, the district court’s findings that the AMA’s
boycott was anticompetitive, and was not counter-balanced
by any pro-competitive effects were not erroneous. Nat'l
Society of Professional Engineers, 485 U.S. at 691.

C. Patient Care Defense

In the AMA’s first appeal, we modified the rule of rea-
son to allow the AMA to justify its boycott of chiroprac-
tors if it could show that it was motivated by a concern
for “patient care.”’ Wilk I, 719 F.2d at 227. We were per-
suaded that measuring former Principle 3’s reasonableness
required a more flexible approach than the traditional rule
of reason inquiry provided. Jd. at 226-27. Thus, we ex-
plained that if plaintiffs met their burden of persuasion
on remand by showing that former Principle 3 and the
implementing conduct had restricted competition rather
than promoting it, the burden of persuasion would shift
to the defendants to show:

(1) that they genuinely entertained a concern for what
they perceive as scientific method in the care of each
person with whom they have entered into a doctor-
patient relationship; (2) that this concern is objectively
reasonable; (3) that this concern has been the domi-
nant motivating factor in defendants’ promulgation
of Principle 3 and in the conduct intended to imple-
ment it; and (4) that this concern for scientific method
in patient care could not have been adequately satis-
fied in a manner less restrictive of competition.

Id. at 227.

—17a—

In this appeal, plaintiffs ask us to reconsider the pa-
tient care defense, urging that three subsequent Supreme
Court decisions have implicitly rejected it; see Patrick v.
Burget, 486 U.S. 94, 104-05 (1988); Indiana Federation of
Dentists, 476 U.S. at 458-60; and Jefferson Parish Hos-
pital Dist. No. 2, 466 U.S. at 25 n. 41. While these deci-
sions may cast doubt on the patient care defense’s con-
tinuing vitality, they did not address the specific issue of
whether the patient care defense on the facts in this case
would be allowed. While we acknowledge that there has
been some academic criticism of the defense (see Kissam,
Antitrust Boycott Doctrine, 69 Iowa L. Rev. 1165, 1214-16
(1984); Havighurst, Doctors and Hospitals; An Antitrust
Perspective on Traditional Relationships, 1984 Duke L.J.
1071, 1103 n.101 (1984)), we need not revisit the issue
because the district court’s finding that the AMA did not
satisfy its burden of persuasion under the defense was
not clearly erroneous.

The district court held that the AMA failed to meet the
defense’s second and fourth elements: that its concern for
scientific method in patient care was objectively reason-
able, and that the concern for scientific method in patient
care could not have been satisfied adequately in a man-
ner less restrictive of competition, respectively. While only
those two rulings are at issue, it is useful to summarize
the district court’s treatment of the entire defense.

Although doubting the AMA’s genuineness regarding its
concern for scientific method in patient care, the district
court concluded that the AMA established that element.
While it was attacking chiropractic as unscientific, the
AMA simultaneously was attacking other unscientific
methods of disease treatment (e.g., the Krebiozen treat-
ment of cancer), and, as the district court noted, the ex-
istence of medical standards or guidelines against unscien-
tific practice was relatively common. 671 F.Supp. at 1481.
The court, however, found that the AMA failed to carry
its burden of persuasion as to whether its concern for
scientific method in patient care was objectively reason-
able.

—18a—

The court acknowledged that during the period that the
Committee on Quackery was operating, there was plen-
ty of material supporting the belief that all chiropractic
was unscientific. But, according to the court (and this is
unchallenged), at the same time, there was evidence be-
fore the Committee that chiropractic was effective, indeed
more effective than the medical profession, in treating cer-
tain kinds of problems, such as back injuries. The Com-
mittee was also aware, the court found, that some medical
physicians believed chiropractic could be effective and that
chiropractors were better trained to deal with musculo-
skeletal problems than most medical physicians. Moreover,
the AMA’s own evidence suggested that at some point
during its lengthy boycott, there was no longer an objec-
tively reasonable concern that would support a boycott
of the entire chiropractic profession. Also important was
the fact that “it was very clear” that the Committee’s
members did not have open minds to pro-chiropractic ar-
guments or evidence. 671 F.Supp. at i481-83.

Next, the court found that the AMA met its burden
in establishing that its concern about scientific method was
the dominant motivating factor for promulgating former
Principle 3, and in the conduct undertaken and intended
to implement it. 671 F.Supp. at 14838. But even so, the
court acknowledged there was evidence showing that the
AMA was motivated by economic concerns, as well.

Finally, the court concluded that the AMA failed to
meet its burden in demonstrating that its concern for
scientific method in patient care could not have been sat-
isfied adequately in a manner less restrictive of competi.
tion. The court stated that the AMA had presented no
evidence of other methods of achieving their objectives
such as public education or any other less restrictive ap-
proach. 671 F.Supp. at 1483.

The AMA attacks the district court’s findings as to the
second element (concern for scientific method as objective-
ly reasonable), claiming that the court rewrote the ele-
ment to require the AMA to show its concern with chi

—19a—

ropractic (rather than with scientific patient care) was ob-
jectively reasonable. Wilk, 671 F.Supp. at 1481. We dis-
agree. The AMA’s claim in passing that the court ‘‘mis-
conceiv[ed]” the defense is barely explained in one of its
67 footnotes; but in any event, we think the district court
was true to the defense and adequately supported its hold-
ing with several key factual determinations. It recited the
evidence directly at odds with the AMA’s belief that all
chiropractic was unscientific. 671 F.Supp. at 1481-83. The
AMA does not challenge the district court’s findings, so
those findings must stand. Beyond that, the AMA reads
this element too rigidly. The issue here is whether its con-
cern for scientific method in the care of patients was ob-
jectively reasonable. In the context of this particular case,
then, the question is whether that concern justified a boy-
cott of chiropractic. Based on the undisputed facts, it did
not.

The AMA’s challenge to the fourth element (concern for
scientific method in patient care could not have been ade-
quately satisfied in a manner less restrictive of competi-
tion) is equally unpersuasive. The AMA completely fails
to offer any evidence to support its burden. Instead, it
argues that its former guideline had at most a de minimis
effect on chiropractors’ costs, and thus could not be
treated as an attempt to contain and eliminate the en-
tire chiropractic profession. This, however, ignores the fact
that the AMA’s self-proclaimed and described “mission”
was to contain, and ultimately eliminate chiropractic. (Jt.
App. 776.) The AMA participated in a nationwide boycott
and conspiracy designed to contain and eliminate a pro-
fession that was licensed in all fifty states at the time
the Committee on Quackery was disbanded. As the dis-
trict court held, it is ‘‘a difficult task” to argue that this
was “the only way to satisfy the AMA’s concern for the
use of scientific method in patient care.”” 671 F.Supp. at
1483. Furthermore, we reject the AMA’s attempts to min-
imize the effect its boycott had on competition. The dis-
trict court found the boycott had several anticompetitive

—20a—

effects, such as raising costs by interfering with con-
sumers’ free choice, which are unrefuted. 671 F.Supp. at
1478-79, 1480.?

D. Antitrust Injury

To seek an injunction under § 16 of the Clayton Act,
a private plaintiff must allege “threatened loss or damage
‘of the type the antitrust laws were designed to prevent
and that flows from that which makes defendants’ acts
unlawful.’ ’’ Cargill Inc. v. Monfort of Colorado Inc., 479
U.S. 104, 118 (1986) (quoting Brunswick Corp. v. Pueblo
Bowl-O-Mat, Inc., 429 U.S. 477, 489 (1977)). Here, the
district court concluded that plaintiffs had shown the kind
of injury the antitrust laws were designed to prevent. 671
F.Supp. at 1479-80. Plaintiff's economic expert (Stano)
compared chiropractors’ incomes with podiatrists’ and op-
tometrists’ incomes (comparable limited license practi-
tioners) over the relevant period of time and concluded
that chiropractors’ incomes had been lower than both. This
Styno viewed as consistent with plaintiffs’ boycott theory.

2 The AMA’s assertion that former Principle 3 operated to pre-
vent the “free-riding”’ that would have occurred if physicians had re-
ferred patients to chiropractors inisses the mark. Apparently, the
AMA believes that if physicians were forced to refer patients to chi-
ropractors, chiropractors would benefit (the “free ride’”’) from the
physicians’ reputation for providing quality medical service, with-
out necessarily deserving that reputation themselves. But neither
this court nor the district court would require the AMA to endorse
chiropractic, nor do we mandate that there be referrals. We simply
speak to the restraint on professional association, and say that
physicians, hospitals, and other institutions must be free to make
their own uncoerced decisions on whether to professionally asso-
ciate with chiropractors. We do not compel medical physicians to
praise or sponsor chiropractors’ work. See Schachar v. American
Academy of Ophthalmology, 870 F.2d 397, 399 (7th Cir. 1989). We
do not even require “cooperation or friendliness.” Jd. We also note
that the AMA apparently misconceives the role of the free-riding
analysis in antitrust law. See Premier Electrical Construction Co.
v. National Electrical Contractors Ass’n Inc., 814 F.2d 358, 368-70
(7th Cir. 1987) (explaining the concept).

—2la—

He also concluded that a jump in chiropractors’ incomes
during the 1978-1980 period was consistent with the ac-
knowledged lessening of the boycott by the AMA during
that time. Lynk, the AMA’s economic expert, though he
faulted the data plaintiffs’ expert relied upon, agreed that
if he were to compare chiropractors’ incomes to com-
parable groups, he also would include podiatrists and op-
tometrists (although he stated he would seek further ex-
planations for differences between the groups’ incomes).
In the district court’s view, further support for plaintiffs’
theory of harm was the “very strong evidence of a per-
vasive, nationwide, effective conspiracy which by its very
nature would have affected the demand curve for chiro-
practic services and adversely affected the income of chi-
ropractors.”’ 671 F.Supp. at 1480. Finally, the district
court added, there was evidence of injury to reputation
suffered by chiropractors. (Both economic experts, accord-
ing to the court, believed that injury to reputation would
constitute an anticompetitive effect of the boycott.)

The AMA argues that plaintiffs failed to establish an
antitrust injury. Essentially the argument goes somewhat
like this. This case is not a class action; rather, it involves
only the four named plaintiffs. The only harm here would
have been to “scientific” chiropractors. Because, accord-
ing to the AMA (but not the district court), plaintiffs were
not and are not “‘scientific practitioners,” they could not
have suffered any injury from former Principle 2. If any
chiropractors could establish antitrust injury, it would be
those who have “renounced the theory of sublaxations and
limit their practices to conservative physical therapy mo-
dalities.”” The AMA’s argument thus hinges on its lengthy
assertion that the four plaintiffs are ‘‘unscientific practi-
tioners.”” The problem with this approach, however, is that
the district court did not agree with the AMA that the
plaintiffs were ‘‘unscientific”’ practitioners. Although the
court acknowledged that there was some evidence that
the plaintiffs did not use common methods in treating
common symptoms, and that the treatment of patients ap-
peared to be undertaken on an ad hoc rather than on a

—22a—

scientific basis, it did not go so far as the AMA believes,
and establish or find that the plaintiffs in this case were
“unscientific practitioners.”’ Indeed, it expressly held that
no one involved in the case, including the plaintiffs, be-
lieved that chiropractic treatment should be used for treat-
ment of diseases such as cancer, diabetes, heart disease,
high blood pressure, and infections. 671 F.Supp. at 1482.
Regardless, neither the district court, nor this court is
equipped to determine whether chiropractic is ‘“‘scientific’’
or not. So the AMA’s argument must fail in any event.
We see the AMA’s argument here as yet another invita-
tion to tackle the question of whether chiropractic is
“either good or bad, efficacious or deleterious, quackery
or science.” 671 F.Supp. at 1481. The district court re-
peatedly stated it was not deciding whether chiropractic
was scientific. 671 F.Supp. 1482 n. 8, 1482-83, 1506-07. Yet
both sides (below it was plaintiffs, 671 F.Supp. at 1482;
here, it is the AMA) continue to color their arguments
with how they view their own, or the other side’s, pro-
fession. Like the district court, we do not see our task
as deciding whether or not chiropractic is scientific.

The AMA also quibbles with the evidence of antitrust
injury. The district court rejected the same arguments.
671 F.Supp. at 1480. We too are unpersuaded. The AMA
offers no good reason why we should accept its expert’s
opinion over that of the plaintiffs’, and we decline to do
so. But beyond that, the district court relied on more than
just plaintiffs’ expert in determining there was an anti-
trust injury. It also relied on the evidence of the “per-
vasive, nationwide, effective conspiracy which by its very
nature would have affected the demand curve for chiro-
practic services and therefore adversely affected income
of chiropractors.” 671 F.Supp. at 1480. (Further, we also
note that the AMA is far too generous in its characteriza-
tion of plaintiffs’ expert’s “‘concession”’ that the AMA’s
conduct was “lawful and pro-competitive.’’)

The evidence established that all chiropractors’ incomes
were lower than those of comparable limited license prac-
titioners. And the evidence was that all chiropractors suf-

—23a—

fered an injury to their reputation. 671 F.Supp. at 1480.
Indeed, the district court found that the individual plain-
_ tiffs suffered rejections and lost opportunities and that
“the individual plaintiffs have been personally harmed, and
continue to be personally threatened, by a lack of associa-
tion with members of the AMA caused by the boycott
and the lingering effects of the boycott.” 671 F.Supp. at
1486. Moreover, the court stated that “(t]he activities of
the AMA undoubtedly have injured the reputation of chi-
ropractors generally. This kind of injury more likely than
not was sustained by the four plaintiffs.’’ Jd. This direct-
ly refutes the AMA’s contention that there was nothing
but a showing of “‘classwide injury.’’?

If.
Entitlement To Injunctive Relief
Section 16 of the Clayton Act provides that:

Any person, firm, corporation, or association shall be
entitled to sue for and have injunctive relief .
against threatened loss or damage by a violation of
the antitrust laws . . . when and under the same
conditions and principles as injunctive relief against
threatened conduct that will cause loss or damage is
granted by courts of equity, under the rules govern-
ing such pr ceedings .

3 The AMA cites United States v. Borden Co., 347 U.S. 514
(1954), for the proposition that a showing of classwide injury is
insufficient to support injunctive relief for an individual plaintiff.
While that might be true, Borden does not say so. There, the
Supreme Court held that in light of the differences in the interests
sought to be vindicated by the government and by private litigants
in actions under the Clayton Act, the government was not pre-
cluded from obtaining injunctive relief against price discrimination
simply because, in an earlier private action, a decree enjoined the
conduct in question. At any rate, the trial court here relied on
more than evidence of “classwide injury” in finding that these four
plaintiffs were injured by the AMA’s unlawful boycott.

—24a—

15 U.S.C. § 26. Although the district court concluded that
the AMA’s boycott ended in 1980 (when former Princi-
ple 3 was eliminated), it held that an injunction never-
theless was necessary in this case.

The trial court concluded there were lingering effects
of the AMA’s conspiracy; that the AMA never acknowl-
edged the lawlessness of its past conduct, and in fact con-
tinued to maintain that it had always been in compliance
with the antitrust laws; that the AMA had never affir-
matively stated that it was ethical for medical physicians
to professionally associate with chiropractors; that the
AMA had never publicly stated to its members the ad-
missions made in the trial court about chiropractic’s im-
proved nature, despite the fact that the AMA currently
claims that it made changes in its policy in recognition
of chiropractic’s change and improvement; that the AMA
never publicly retracted articles such as “The Right and
Duty of Hospitals to Deny Chiropractor Access to Hos-
pitals”; that a medical physician had to read very carefully |
the current AMA Judicial Council opinions to realize that
there had been a change in the treatment of chiroprac-
tors; and, finally, that the AMA’s systematic, long-term
wrongdoing and long-term intent to destroy chiropractic
“suggest[ed]”” that an injunction was appropriate. 671
F.Supp. at 1488. The court believed that it was impor-
tant to make AMA members aware of the AMA’s present
position—that it is ethical for medical physicians to pro-
fessionally associate with chiropractors, if the physician
believes it is in his patient’s best interest—to eliminate
the unlawful boycott’s lingering effects. The injunction,
then, is to ‘‘assure that. the AMA does not interfere with
the right of a physician, hospital or other institution to
make an individual decision on the question of professional
association.” 671 F.Supp. at 1507.

The injunction requires the AMA to arrange publica-
tion of the district court’s order in the Journal of the
American Medical Association, mail the order to each of
the AMA’s members, and revise the current opinions of

—25a—

the AMA’s Council on Judicial and Ethical Affairs (former-
ly the Judicial Council) so that it states the AMA’s pres-
ent position on chiropractic in a separate provision, with

a heading and index references referring to chiropractors.
671 F.Supp. at 1507-08.

The AMA correctly points out that the district court
wrongly placed the burden of proof on the AMA in de-
ciding whether injunctive relief was appropriate in this
case. But the AMA does not argue how, if at all, the
court’s error prejudiced it. We do not think the AMA was
prejudiced.

The district court treated the AMA’s argument in this
respect as an argument that the claim for injunction was
moot instead of an argument that no injunctive relief was
necessary. Although these concepts are similar, they are
analytically distinct, and a court could find that a case
is not moot yet deny injunctive relief. See United States
v. Concentrated Phosphate Export Association, Inc., 393
U.S. 199, 203 (1968); W.T. Grant, 345 U.S. at 633; TRW,
Inc. v. Federal Trade Commission, 647 F.2d 942, 953-54
(9th Cir. 1981); SCM Corporation v. Federal Trade Com-
mission, 565 F.2d 807, 812 (2d Cir. 1977). There are prac-
tical differences between the concepts, as well. The moot-

ness burden is a heavy one, aiid the defendant must show
that there is no reasonable expectation that the wrong
will be repeated. By contrast, the burden for showing
whether injunctive relief is necessary is on the moving
party; here plaintiffs. The district court wrongly placed
the burden of persuasion on the AMA. 671 F.Supp. at
1484. But no matter which party bore the burden on this
issue, the district court’s ultimate findings leave no doubt
that injunctive relief was appropriate.

A party moving for an injunction must show some cog-
nizable danger of recurrent violation, that is, something
more than the mere possibility which serves to keep the
case alive. W.T. Grant, 345 U.S at 633. ““‘To be considered
are the bona fides of the ey. d intent to comply, the
effectiveness of the discontinuance and, in some cases, the

—26a—

character of the past violations.” /d. Courts require “clear
proof’ that an unlawful practice has been abandoned, and
must guard against attempts to avoid injunctive relief “‘by
protestations of repentance and reform, especially when
abandonment seems timed to anticipate suit, and there
is a probability of resumption.” Oregon State Medical
Society, 343 U.S. at 333. These issues are committed to
the trial court’s discretion. /d. at 634; see also U.S. v.
Concentrated Phosphate, 393 U.S. at 203-04. Thus, we will
not substitute our judgment for the district court’s. The
question is not how we would rule if we were address-
ing the question in the first instance. Rather, the ques-
tion is whether the district court’s decision was reason-
able. See United States v. United States Currency in the
Amount of $103,387.27, 863 F.2d 555, 561 (7th Cir. 1988).

We believe the court’s decision was reasonable. It found
a cognizable danger of recurrent violations, was unim-
pressed with the AMA’s expressed intent to comply with
antitrust laws, was unpersuaded by the effectiveness of
the AMA’s discontinuance of its boycott, and properly con-
sidered the systematic and long-term nature of the boy-
cott. W.T. Grant, 345 U.S. at 633.

The AMA characterizes many of its challenges to the
district court’s decision to order an injunction as attacks
on the court’s findings of fact. Thus, for example, the
AMA argues that the district court ‘erroneously found
a risk of recurrence.”’ But the facts are relatively undis-
puted. The AMA is really challenging the district court’s
decision that those facts supported an injunction.

In this regard, the district court found that the AMA’s
behavior in connection with the 1983 revision of the JCAH
accreditation standards for hospitals indicated the AMA’s
likelihood of returning to its old (anti-chiropractic) ways.
(The facts surrounding the 1983 revisions are set out more
fully in section IV below, in connection with plaintiffs’
cross appeal against JCAH.) The AMA’s original position
toward those standards was favorabie to chiropractors in
that it supported the JCAH position that each hospital

—27a—

be permitted to decide for itself, under applicable state
law, which licensed health care providers would be allowed
hospital privileges and membership on the medical staff.
However, after an outcry from its membership the AMA
was forced to change its original position to satisfy its
constituents, namely, medical physicians; it thus sought
to have JCAH approve a more restrictive accreditation
standard which would ensure medical and osteopathic phy-
sicians control of the medical staff and patient care in
hospitals. 671 F.Supp. at 1476, 1488. This incident led the
trial court to conclude that the AMA’s “present assur-
ances [were] good only until the next chiropractic battle.”’
Id. at 1488.

The facts surrounding the 1983 JCAH revisions are not
in dispute. Even so, the AMA terms the district court’s
reliance on this incident as “‘baffling.”” Thus, it contends
that even under the district court’s injunction order it will
still be allowed to urge restrictions on chiropractors before
recognized accrediting bodies, and that its conduct regard-
ing the JCAH standards would be consistent with that
mandate. The AMA also argues that the district court’s
conclusion that the JCAH’s 1983 revision was reasonable,
indeed proper, validates the AMA’s call to action to en-
sure medical and osteopathic physician control of medical
staff and patient care. We disagree.

While the AMA, under the district court’s order, may
in the future be free to urge restrictions or take posi-
tions with respect to chiropractic, the AMA’s action with
respect to the 1983 JCAH revisions must be viewed in
the context in which it occurred. It came on the heels
of a lengthy illegal boycott of chiropractors. And although
the AMA believed the JCAH’s initial standards were con-
sistent with the then current antitrust legal climate, it
was unable to maintain its position in the face of a bar-
rage of criticism from its members. 671 F.Supp. at 1476-
77. That coupled with the fact that the district court found
the AMA even through the date of trial continued to re-
spond to requests for information on chiropractic by send-
ing out anti-chiropractic literature, id., was enough for the

—28a—

district court properly to conclude that there was evidence
that suggests a possible return to the AMA’s former pol-
icies. Finally, the JCAH’s action in 1983, although found
reasonable and proper, is wholly distinct from the AMA’s
action. JCAH was an independent body, motivated by
completely different concerns. Thus, while the AMA was
attempting to contain and eliminate competitors (i.e.,
chiropractic), JCAH was acting only to assure that respon-
sibility for patient care in acute care hospitals remained
in the hands of medical and osteopathic physicians, the
only practitioners who could perform that acute care.

In challenging the need for an injunction, the AMA also
contends that it is legally bound by settlements in three
separate chiropractic antitrust lawsuits to the position that
chiropractors are licensed limited practitioners and that
no form of professional association with chiropractors is
unethical. These settlements, according to the AMA, elimi-
nate any threat that the boycott will recur. Again, we
disagree. Although the settlements may be some evidence
militating against the likelihood of recurrence, it is not
so strong as to reverse the district court’s determination.
The trial court considered this evidence, 671 F.Supp. at
1487-88, but found it was outweighed by other evidence
(recited above in connection with the JCAH 1983 revi-
sions) of a risk of a return to the AMA’s former policies.
Id. at 1488. Notably, the district court found it relevant
that in all of the settlements, there was no admission of
liability.

The AMA additionally argues that the permanence of
its post-1977 guidelines (and hence the unlikelihood of a
return to its old ways) is emphasized by the “‘fact’’ that
they were undertaken entirely independently of this law-
suit. However, the district court never found this “fact”’;
and the district court could properly be skeptical of the
AMA’s “protestations of repentance and reform,” Oregon
State Medical Society, 343 U.S. at 333, especially since
the AMA’s change of position occurred not too long after
this suit was filed in 1976.

—29a—

Another factor supporting the injunction is that the
AMA still vigorously maintains that its boycott activity
was lawful, and has never acknowledged its past conduct’s
lawlessness. This coupled with the AMA’s begrudging
statement on professional association with chiropractors
was sufficie:it for the district court to doubt (1) the AMA’s
intent to comply with the antitrust laws in the future ab-
sent an injunction, and (2) the effectiveness of the discon-
tinuation of its illegal conduct. Importantly, the district
court found that even as of the trial date, the AMA con-
tinued to respond to requests for information on chiroprac-
tic by sending outdated anti-chiropractic literature. Fur-
ther, none of the AMA’s policies contain any affirmative
statement that the boycott is over. An example of the
AMA’s begrudging and ineffective removal of the ethical
bar to professional association is Opinion 3.01 of its
Judicial Council. The AMA cites Opinion 3.01 as evidence
that its revised guideline has eliminated the prior guide-
lines on chiropractic, and removed any negative references
to specific licensed limited practitioners. But as the district
court noted, Opinion 3.01 is entitled “‘Nonscientific Prac-
titioners.’’* Thus, the AMA member still must look under

4 In 1980, the AMA adopted a new set of ‘Principles of Medical
Ethics” that replaced the former “Principles” that had been in
place since 1957. The 1980 ‘Principles’”’ provide in part:

3.00 OPINIONS ON INTERPROFESSIONAL RELATIONS

3.01. NONSCIENTIFIC PRACTITIONERS. It is wrong to
engage in or to aid and abet in treatment which has no scien-
tific basis and is dangerous, is calculated to deceive the patient
by giving him false hope, or which may cause the patient to
delay in seeking proper care until his condition becomes ir-
reversible.

Physicians should also be mindful of state laws which
prohibit a physician from aiding and abetting an unli-
censed person in the practice of medicine, aiding or abet-
ting a person with a limited license in providing services
beyond the scope of his license, or undertaking the joint
medical treatment of patients under the foregoing cir-
cumstances.

(Footnote continued on following page)

—30a—

the heading ‘“‘Nonscientific Practitioners” to discover that
it is now permissible to associate with chiropractors. Any
beneficial effect of Opinion 3.01 likely is lost because it
is buried in a category almost certain to conjure up the
ethical prohibitions of the past.

Yet another factor supporting an injunction is what the
district court termed the boycott’s “lingering effects.” The
court found not only that plaintiffs had been personally
harmed by the boycott, but that they continued to be per-
sonally harmed and threatened by a lack of association
with members of the AMA as a result of the boycott and
its lingering effects. 671 F.Supp. at 1486. The boycott,
while it was in full bloom, “more likely than not affected

4 continued
A physician is otherwise free to accept or decline to
serve anyone who seeks his services, regardless of who
has recommended that the individual see the physician.
3.02 OPTOMETRY. It is not unethical for an ophthalmolo-
gist to employ an optometrist as ancillary personnel to
assist him provided the optometrist is identified to pa-
tients as an optometrist. A physician may send his pa-
tient to a qualified and ethical optometrist for optometric
services. The physician would be ethically remiss, of
course, if before doing so he did not insure that there
was an absence of any medical reason for his patient’s
complaint, and he would be equally remiss if he sent a
patient without having made a medical evaluation of the
patient’s condition.
Physicians may teach in recognized schools of optometry
for the purpose of improving the quality of optometric
education. The scope of this teaching may embrace sub-
jects within the legitimate scope of optometry which are
designed to prepare students to engage in optometry
within the limits prescribed by law.
(Jt. App. 1416.) Compare the treatment of optometrists and chiro-
practors. One has to look in the category of “nonscientific practi-
tioners” to learn that it is ethical to associate with chiropractors.
But there is a separate section devoted to optometrists, about
whom the AMA at one time had some very negative things to
say. 671 F.Supp. at 1487.

—3la—

individual decision-making by AMA members and other
medical physicians in their relationship with chiroprac-
tors;”” and until AMA members learn that the AMA’s pol-
icies in fact have changed, AMA members’ decision-mak-
ing with respect to professional association with chiroprac-
tors will continue to be affected, according to the trial
court. The evidence amply supported this conclusion. It
is based not only on the lengthy and successful boycott,
but on the begrudging nature of the AMA’s more recent
and lawful changes.

The district court also found a continuing injury to
chiropractors’ reputation as a result of the boycott. Be-
cause the AMA has never made any attempt to publicly
repair that damage, the court found that chiropractors will
continue to suffer injury to reputation from the boycott.
671 F.Supp. at 1486-87. The AMA’s publication of its
changes and its settlements were not enough, in the eyes
of the district court, to overcome these harmful effects.
The AMA has not convinced us that the district court was
wrong in this assessment.

The AMA’s strongest challenge comes to the district
court’s findings with respect to the lingering effects on
chiropractors’ incomes. The court found that the injury
to chiropractors’ incomes threatened to continue through
the date of trial. 671 F.Supp. at 1487. For this it relied
on plaintiffs’ expert’s analysis regarding chiropractic in-
come levels through 1986. (Jt. App. 57.) The court found
this continuing harm existed, even though plaintiffs’ ex-
pert’s last data point showed that chiropractors’ income
in 1984 exceeded that of podiatrists and optometrists—
the comparable professions. 671 F.Supp. at 1487. The
court did not, however, “find,” as the AMA contends, that
chiropractors’ incomes had actually increased in 1984;
rather, it only acknowledged the expert’s data in this
regard. /d. Obviously, given its finding regarding 1986 in-
come levels (i.e., that chiropractors’ incomes continued to
suffer), the court was more persuaded by the expert’s in-
come projections into 1986 regarding the lagging of chi-
ropractors’ income, than by the 1984 data. The AMA’s

—32a—

assertion that there is no basis for the district court to
rely on the projection of chiropractors’ income is baseless.
There was testimony that chiropractors’ incomes would
still have suffered in 1986 as a result of the boycott. (Jt.
App. 57.) But even without the lingering effects on chi-
ropractors’ income, there still remain the effects on pro-
fessional association and reputation, which by themselves
may be sufficient to show continuing harm from the boy-
cott.

In sum, even though the distzict court wrongly allocated
the burden of proof in deciding whether injunctive relief
was necessary, its ultimate findings regarding the risk of
a return to the unlawful policies, the effectiveness of the
AMA’s discontinuance or voluntary cessation, and the
character of the past violations, without question satisfy
the proper standard. W.7. Grant, 345 U.S. at 633. None
of the objections the AMA raises on appeal undercuts the
district court’s decision to grant an injunction. That the
AMA feels an injunction is not necessary (or for that mat-
ter, that even we may have felt the same had we consid-
ered the case as an original matter), is not the appropriate
test. That call was for the district court to make. /d.
Because the district court did not abuse its discretion, we
uphold its decision to award injunctive relief.®

5 Based on the language in section 16 that equitable relief is avail-
able “when and under the same conditions and principles as _in-
junctive relief... is granted by courts of equity. . . . the AMA
makes a passing argument, buried in two of its 67 footnotes (two
footnotes, incidentally, that are separated by seven pages of text)
that the district court erred by not requiring the plaintiffs to meet
all the requirements for an injunction that traditional equity juris-
prudence imposes. The AMA does not bother to say what those
traditional equitable requirements are, in the case of a permanent
injunction, except to say that the plaintiffs had to show they had
no adequate remedy at law. Nor does the AMA cite any cases
concerning the propriety of a permanent injunction under § 16.

The Supreme Court has stated § 16 invokes “traditional equi
table principles.” Zenth Radio Corp. v. Hazeltine Research, Inec.,

(Footnote continued on following page)

—33a—

Anticipating this negative (for it) result, the AMA makes
a last-ditch perfunctory argument. It attacks the injunc-
tion, arguing that it is unnecessarily overbroad, purports
to award classwide relief in a case that was never cer-
tified as a class action, and “implicate[s] the AMA’s rights
under the First Amendment.” None of these arguments
are convincing.

True enough, as the AMA observes, an injunction in
a private antitrust suit should award a plaintiff injunc-
tive relief “only to the extent necessary to protect it from
future damage likely to occur if the defendant continues
the unlawful antitrust conduct.” Ohio-Sealey Mattress
Manufacturing Co. v. Sealey, Inc., 669 F.2d 490, 495 (7th
Cir. 1982). But beyond this general principle, the AMA

5 continued

395 U.S. 100, 130 (1969); see also Roland Machinery Co. v. Dresser
Industries, Inc., 749 F.2d 380, 386 (7th Cir. 1984). Scholarly com-
ment nas echoed this theme. E.g., 2 P. Areeda and D. Turner,
Antitrust Law § 312d (1978); Easterbrook and Fischel, Antitrust
Suits by Targets of Tender Offers, 80 Mich. L. Rev. 1155, 1168-69
(1982). Section 16’s language indicates that traditional equity prin-
ciples should apply. But while it is true that the district court
stated that the plaintiffs did not have to meet all the traditional
equitable requirements for an injunction, we are not convinced that
this misstatement affected the court’s analysis. The important point
is that equitable relief is discretionary, and not automatically avail-
able to an injured plaintiff. See Areeda & Turner, supra, § 312d
at 39. The district court did exercise discretion and did not auto-
matically grant the plaintiffs an injunction. The court carefully
weighed the AMA’s conduct, the likelihood it would recur, the
harm it caused and might in the future cause, and we believe.
implicitly in all this, the relative hardships to the parties of grant-
ing an injunction. See 671 F.Supp. at 1484-8x,.

It is true that the district court did not specifically find that
the plaintiffs had no adequate remedy at law. The AMA baldly
asserts that damages would have been adequate, but does not
mention how. At any rate, at this stage in the case, we are not
inclined to reverse the district court’s careful decision based on
an underdeveloped argument that the AMA did not even deem
worthy of including under a separate heading in the text of its
brief.

—34a—

does not make any genuine argument that the injunction
is overbroad. Instead, it simply asserts that the primary
beneficiaries of the district court’s order, insofar as it re-
quires the order to be mailed to every AMA member,
that it be published in the Jowrnal of the American Med-
ical Association, and that the AMA revise a national
ethical publication, are the some 30,000 chiropractors in
the nation as a whole who were not parties to this case.
Doubtless, these other chiropractors may benefit from the
mass mailing and publication required by the district
court’s order. But this does not necessarily make the in-
junction overbroad.

The AMA’s suggestion that the publications and mail-
ings should have been limited to the four communities in
which the individual plaintiffs practiced unnecessarily
limits the relief, and ignores the public interest served
by private antitrust suits. Such suits can effectively open
competition to a market that was previously closed by
illegal restraints. National Society of Professional Engi-
neers, 435 U.S. at 698; see also International Salt Co.
v. United States, 332 U.S. 392, 401 (1947). Relief here is
provided not only to the plaintiff chiropractors, but also
in a sense to all consumers of health care services. En-
suring that medical physicians and hospitals are free to
professionally associate with chiropractors (e.g., by the
publication and mailing of the order to AMA members),
likely will eliminate such anticompetitive effects of the
boycott as interfering with consumers’ free choice in
choosing a product (health care provider) of their liking.
In this way competition is served by the injunction. In
short, the injunction, as designed by Judge Getzendan-
ner, reasonably attempts to eliminate the consequences
of the AMA’s boycott, and we will not disturb it. National
Society of Professional Engineers, 435 U.S. at 698.®

6 For the same reason, we do not view the district court’s in-
junction as improperly awarding classwide relief where no class
was certified. The AMA’s argument in this regard is just a re-
phrasing of its argument that the injunction is overbroad.

—35a—

Finally, we reject the AMA’s hint (“argument” seems
too generous when the AMA’s claim comprises but one
paragraph of a 77-page brief, Max M. v. New Trier High
School District No. 203, 859 F.2d 1297, 1300 (7th Cir.
1988)) that the district court’s order somehow infringes
on the AMA’s First Amendment rights. We think the in-
junction as written is sufficiently tailored to avoid con-
stitutional objection. As the Supreme Court has stated:

[w]hile the resulting order may curtail the exercise
of liberties that the [defendants] might enjoy, that
is a necessary and, in cases such as this, unavoidable
consequence of the violation. .. . The First Amend-
ment does not ‘make it . . . impossible ever to en-
force laws against agreements in restraint of trade
’ Giboney v. Empire Storage and Ice Co., 336
U.S. 490, 502. In fashioning a remedy, the District
Court may, of course, consider the fact that its in-
junction may impinge upon rights that would other-
wise be constitutionally protected, but those protec-
tions do not prevent it from remedying the antitrust
violations.
National Society of Professional Engineers at 697-98. That
the injunction requires the AMA to publicize and mail
copies of the order to AMA members, among other things,
does not render it unconstitutional. The district court’s
form of injunction and method of ensuring its publication
(and thus its efficacy) was a reasonable attempt at elimi-
nating the consequences of the AMA’s lengthy, systematic,
successful, and unlawful boycott.

IV.
Plaintiffs’ Cross-Appeal
Plaintiffs filed a cross-appeal challenging the judgments
for defendants JCAH and ACP. With respect to JCAH,
plaintiffs advance two separate theories of liability. First,
they allege that JCAH unlawfully conspired with the
AMA and participated in the AMA’s boycott of chiroprac-

—36a—

tors. Second, plaintiffs contend that JCAH, as a member-
ship trade association, acted as a conspiracy each time
it promulgated industry standards, and thus violated the
antitrust laws in its own right. As to the latter theory
of liability, plaintiffs assert that they raised it before the
trial court, but that the court never ruled on it. JCAH
does not contest this summarization of the events in the
district court, and we accept it. Plaintiffs’ theory against
ACP also is two-fold. They first contend that ACP also
participated in the AMA’s boycott. Second, they charge
that ACP is a member of the “continuing conspiracy that
is the JCAH.” None of plaintiffs’ arguments are persuasive.

Following the first trial in this case, JCAH and ACP
appealed the denial of their motions for a directed ver-
dict. We affirmed the denial of those motions, explaining
that the evidence was sufficient to permit, but not require,
a jury (or, as it turned out, the trial court) to conclude
that the defendants JCAH and ACP knew that concerted
action in a scheme was contemplated and invited, and that
both acquiesced and participated in that scheme. Wilk J,
719 F.2d at 233. This would have permitted a finding of
liability, we reasoned, citing Theater Enterprises Inc. v.
Paramount Film Distributing Corp., 346 U.S. 537, 540
(1954); Interstate Circuit Inc. v. United States, 306 U.S.
208, 226-27 (1939).

Following Wilk J, the Supreme Court decided two cases,
which the district court in the second trial held clarified
and limited the cases relied upon in Wilk J. These cases
were Monsanto v. Spray-Rite Service Corp., 465 U.S. 752
(1984), and Matsushita Electric Industrial Co. v. Zenith
Radio Corp., 475 U.S. 574 (1986). In Monsanto, the Court
held that, to survive a summary judgment motion, an anti-
trust plaintiff needed evidence tending to “exclude the
possibility” that the alleged conspirators were acting in-
dependently, id. at 764, and that the plaintiff must pre-
sent “direct or circumstantial evidence that reasonably
tends to prove” that the alleged conspirators ‘‘ ‘had a
conscious commitment to a common scheme designed to

—3la—

achieve an unlawful objective.’ ”’ Jd., quoting Edward J.
Sweeney & Sons v. Texaco, Inc., 637 F.2d 105, 111 (3d
Cir. 1980), cert. denied, 451 U.S. 911 (1981). Matsushita
reaffirmed that holding. There, the Court stated ‘‘conduct
that is as consistent with permissible competition as with
illegal conspiracy does not, without more, support an in-
ference of conspiracy.” 475 U.S. at 597 n.21.

Applying Monsanto and Matsushita, the district court
analyzed plaintiffs’ claims to determine whether or not
each defendant’s own conduct showed membership in the
AMA’s conspiracy. 671 F.Supp. at 1489.7 We review each
defendant separately. Again, because the district court
adequately set forth the facts, we only summarize them
here.

A. JCAH

JCAH is a not-for-profit corporation established for the
purpose of setting standards and conducting health care
accreditation programs in conjunction with those standards.
JCAH’s members include the AMA, ACP, the American
College of Surgeons, the American Hospital Association,
and the American Dental Association. It is governed by
a board of commissioners. Twenty-one commissioners are
appointed by the various members, who then appoint one
public commissioner. The AMA is one of JCAH’s two
“dominant members”’ (this characterization being based
solely on the number of commissioners each member is
allotted).

Participation by hospitals in the JCAH’s accreditation
program was voluntary. Nevertheless, accreditation was

7 The district court also held that even if JCAH were acting in-
dependently of the AMA boycott, its members (e.g., the AMA)
were not responsible for the actions of JCAH. 671 F.Supp. at
1491-92. On appeal, plaintiffs tell us that this was unnecessary,
and actually confused their asserted theory that JCAH was an
unlawful conspiracy in its own right. Thus, we do not pass on the
propriety of the district court’s ruling in this regard.

—38a—

important to a hospital and “‘loss of accreditation would
be devastating.” Jd. at 1490. Since before 1958, JCAH
had standards providing that hospital medical staffs were
to be limited to fully licensed physicians (this was liberal-
ized in 1970 to include dentists). Jd.

In 1964, JCAH’s director stated, in a national newslet-
ter, that JCAH viewed chiropractors as cultists, and that
hospitals that encouraged such cultists to use their facil-
ities in any way would “very probably be severely criti-
cized and lose [their] accreditation.’’ Despite the similari-
ty of this statement to later AMA efforts, the district
court found there was no direct evidence that JCAH was
acting in concert with the AMA with regard to this state-
ment or its distribution; thus, it concluded this action was
independent.

In 1970, JCAH completed a revision of its standards
and published an accreditation manual for hospitals. The
manual included ‘Standard X”’ (which was drafted by the
AMA). Standard X provided that the governing board of
each hospital had to assure that medical staff members
practiced in an ethical manner. The accreditation manual
included a source reference to the AMA’s Principles. The
district court found that the uncontradicted testimony was
that JCAH’s board of commissioners never discussed the
subject of chiropractic in connection with the accredita-
tion manual. It further found that no chiropractor nar-
ticipated in the accreditation manual’s revision process
despite the opportunity to participate. Jd. Based on these
findings, the court concluded there was no evidence that
JCAH adopted Standard X in connection with chiroprac-
tors or to further the AMA’s boycott. And while JCAH
letters responding to inquiries from hospitals about the
role of chiropractors throughout the 1970s did indicate
that JCAH would withdraw accreditation of a hospital
that had chiropractors on its medical staff or that granted
privileges to chiropractors, the district court found these
letters were completely consistent with the then-existing
accreditation standards, and were ‘not convincing evi-

—39a—

dence that JCAH had joined the conspiracy against chi-
ropractors.”” Id.

Finally, in 1977, JCAH revised its standards to provide
that medical staff membership was to be limited “‘unless
otherwise provided by law” to fully licensed physicians
and dentists. References to the AMA’s Principles were
deleted. So from 1977 on, JCAH’s position on chiroprac-
tors was that, as limited licensed practitioners, they could
be included on medical staffs, if permitted under local law.
In 1980, JCAH amended the accreditation manual by de-
leting Standard X.

Based on these findings, the district court found that
all JCAH undertook all action from 1964 through 1980 in-
dependently of the AMA boycott. Further support for its
conclusion was the fact that JCAH’s standards were large-
ly consistent with federal law. /d.

Likewise, the district court found that the 1983 revi-
sions of the JCAH standards were independent of the
AMA boycott, and that the 1983 revisions were not evi-
dence that the conspiracy against chiropractors continued
into 1983. Ultimately, JCAH standards were liberalized
regarding admission to medical staffs and allowance of
hospital privileges to limited licensed practitioners, in-
cluding chiropractovs. But the standard also required that
each accredited hospital’s s medical staff have an executive
committee, the majority of which had to be medical and
osteopathic physicians. (This, according to plaintiffs, is
evidence that the conspiracy against chiropractors con-
tinued into 1983.)

In 1983 the AMA participated in the JCAH standards
revision process. That process began in 1982 with recom-
mendations from JCAH staff and the JCAH standard-
survey procedures committee. The early recommendations
were that each hospital be permitted to decide for itself,
under applicable state law, which licensed health care pro-
viders would be allowed hospital privileges and medical
staff membership. After initially supporting this approach,
AMA members and other medical societies which wanted

—40a—

to ensure medical and osteopathic physician control of the
medical staff and patient care in hospitals criticized the
AMA. Feeling the heat of their members’ criticism, the
AMA changed its position and supported revisions which
would ensure such control. In late 1983, JCAH adopted
new standards which included the mandatory, medical
physician-dominated executive committee concept.

According to the district court, the evidence supported
the conclusion that JCAH members were acting to en-
sure that the responsibility for patient care in acute care
hospitals remained in the hands of medical and osteopathic
physicians, and that this was an appropriate goal for
JCAH. Patients in acute care hospitals are generally the
very sick or in need of surgery. They are patients who
require treatment with drugs or surgery—i.e., treatment
by fully licensed physicians (that chiropractors may not
perform). This led the court to conclude that “[tJhe evi-
dence supports no conclusion other than that patient care
in acute care hospitals, and the medical staffs of acute
care hospitals, ought to be under the control of fully
licensed physicians rather than limited licensed practi-
tioners. I am persuaded that the JCAH members were
not acting to prevent chiropractors from being admitted
to hospitals or obtaining hospital privileges.”’ 671 F.Supp.
at 1493.8

Because the court found that JCAH’s acts before the
1983 revisions were independent of the AMA boycott, and
that the 1983 revisions were not evidence that the con-
spiracy against chiropractors continued into 1983, it con-
cluded that plaintiffs failed to prove that JCAH was a
member of the conspiracy. Jd. at 1494.

8 The court went on to observe that under current JCAH stan-
dards, hospitals could grant chiropractors medical staff member-
ship, clinical privileges, admission privileges, and access to diag-
nostic services without fearing loss of JCAH accreditation. Author-
ity for making individual medical staff appointments now rests with
the individual hospital’s governing board.

—4la—

1. JCAH as Conspiracy

Plaintiffs’ first theory on appeal is that JCAH, as a
trade association, “acts as a conspiracy or combination
every time it promulgates industry standards [which un-
reasonably restrain competition].”’ But a trade association
is not, just because it involves collective action by com-
petitors, a “walking conspiracy.” Consolidated Metal Prod-
ucts, Inc., 846 F.2d at 293-94. There is no evidence that
JCAH’s accreditation program “is merely a ploy to ob-
scure a conspiracy” against chiropractors. Jd. at 294. And
plaintiffs’ arguments for a separate antitrust violation with
respect to JCAH standing alone are unpersuasive.

The most serious problem with plaintiffs’ theory is that
they did not prove any actual or threatened antitrust in-
jury directly traceable to the alleged antitrust violation
which would be redressed by the issuance of an injunc-
tion against JCAH. See Cargill, Inc. v. Monfort of Col-
orado Inc., 479 U.S. at 122. Thus, even if this particular
claim was not expressly addressed by the district court,
plaintiffs’ claim still must fail. In support of their conten-
tion that they suffered actual injury, plaintiffs offer
“evidence” of examples of when each plaintiff was denied
privileges or medical staff membership at certain hospitals.
But after thoroughly reviewing the record, we conclude
these examples do not show any connection to JCAH or
its Standard X. (Jt. App. 13-14; 15-17; 89-100; 181; 182-87;
190-91; 380-81; 420; 672-81; 773-74; 851; and 934-35.) Be-
cause we find no antitrust injury occurred as a result of
the 1970 Standard X, we necessarily conclude that there
was no continuing JCAH boycott as a result of the revi-
sions in 1983.9

% Plaintiffs claim, for the first time in their reply brief, that the

1983 standards themselves violate the antitrust laws. The district

court, however, stated that plaintiffs were not claiming that the

1983 JCAH standards violated the antitrust laws. 671 F.Supp. at

1492. Whether they did or did not raise the issue in the district

court, there is no question that the plaintiffs’ initial appellate brief
(Footnote continued on following page)

—42a—

2. JCAH as Member of the AMA Boycott

Plaintiffs’ second theory of antitrust liability against
JCAH contends that JCAH was a member of the AMA’s
boycott. In this regard, plaintiffs contend that JCAH knew
the AMA boycott was contemplated and that it acquiesced
and participated in that scheme. As stated above, the
Monsanto and Matsushita cases hold that to establish
liability under this theory, there must be evidence that
at least tends to exclude the possibility that the alleged
conspirators were acting independently, rather than pur-
suant to “ ‘conscious commitment to a common scheme de-
signed to achieve an unlawful objective’,’”’ Monsanto, 465
U.S. at 764, quoting Edward J. Sweeney & Sons, 637 F.2d
at 111. Plaintiffs, however, argue that Monsanto and Mat-
sushita are inapplicable to this case because here we are
dealing with a horizontal combination, and because there
is “direct evidence”’ of a conspiracy in this case. We agree
with the district court, however, that this case should be
governed under the standards set forth in Monsanto and
Matsushita. We have stated before, “(t]he actual label
placed on the conspiracy is a ‘pedantic distinction,’ as the
Monsanto standard applies regardless of which label is at-
tached.” Valley IJ, 822 F.2d at 660 n. 5. And plaintiffs
point to no “direct evidence” of the conspiracy.

At best, plaintiffs make only a perfunctory argument
that JCAH knowingly adhered to and participated in the
AMA’s unlawful boycott. Nowhere do they attempt to
show just how the district court made erroneous findings
of fact. Rather, they point to the fact that JCAH adopted

9 continued

did not raise this issue. Rather, plaintiffs argued that “The JCAH
1983 Revisions Continue[d] The Boycott.”’ In this regard they
stated, ‘only one conclusion is possible: the JCAH M.D. domina-
tion standard perpetuates the boycott” (emphasis added). We think
it plain that plaintiffs made their claim that the 1983 revisions
themselves were unlawful for the first time on reply. We thus will
not address the argument. See Gold v. Wolpert, 876 F.2d 1327,
1331 n. 6 (7th Cir. 1989).

————————————————————

—43a—

Standard X (after being manipulated by the AMA in do-
ing so) to establish JCAH’s participation in the boycott.
But the district court found that JCAH’s board of com-
missioners never discussed the subject of chiropractic, and
that the subject was never raised in connection with the
1970 revisions of the accreditation manual. It also found
that no chiropractor participated in the revision process
despite having an “extensive opportunity” to do so. Thus,
the court held ‘“{t]here was no evidence that JCAH
adopted Standard X in connection with chiropractors or
in furtherance of the AMA boycott.” 671 F.Supp. at 1490.
Plaintiffs’ urgings to the contrary are nothing but a bald
invitation to substitute our judgment for the district
court’s. Consistent with our prior treatment of this issue
in Wilk I, 719 F.2d at 233, the evidence may have been
sufficient to find that JCAH participated in the conspiracy,
but it did not require such a finding. The district court
was entirely within its right to find no conspiracy between
JCAH and the AMA.

As evidence of JCAH’s participation in the conspiracy,
plaintiffs also point to the district court’s finding that
JCAH cooperated with the AMA in connection with the
distribution of an article titled ““The Right and Duty of
Hospitals to Exclude Chiropractors from Hospitals.’’ Ap-
parently, they believe this carries the day in establishing
JCAH’s participation in the boycott. We disagree. As the
district court found, the JCAH’s use of the cited article
was in connection with inquiries from hospitals about the
role of chiropractors in hospitals. 671 F.Supp. at 1490. The
court also found that the JCAH letters were ‘‘complete-
ly consistent with the then-existing accreditation stan-
dards.” Id. We thus agree with the district court that
this was “not convincing evidence” that JCAH partici-
pated or joined in the AMA’s conspiracy against chiroprac-
tors. Id. Cf. Monsanto, 465 U.S. at 762 (communication
about prices and marketing strategy does not alone show

—44a—

that distributors are not making independent pricing de-
cisions).!°

B. ACP

The analysis and outcome would be much the same for
ACP as for JCAH, at least so far as its alleged participa-
tion in the AMA’s boycott is concerned. ACP’s alleged
membership or participation in the AMA’s unlawful boy-
cott, for example, is also judged under the Matsushita
and Monsanto standards. Here, though, we must digress
briefly to address a problem with plaintiffs’ argument.
Their claims in this respect seem at best to be confused.
In their ovening brief, they refer to the ACP’s participa-
tion in ‘“‘the boycott,” and argue that the district court’s
finding that the ACP did not participate in any boycott
of chiropractors is clearly erroneous. The district court’s
findings in this regard concern whether or not ACP was
a member of or participated in the AMA’s conspiracy. 671
F.Supp. at 1471, 1489, 1494-96. It is obvious from the
district court’s opinion, and from plaintiffs’ opening brief,
that “the boycott” referred to is the AMA’s unlawful boy-
cott. But in their reply brief, plaintiffs say it is “‘irrele-
vant” whether or not ACP conspired with the AMA. In
other words, they are arguing that the district court’s

10 Plaintiffs make one additional claim. This case, they tell us,
fits neatly within the framework of American Society of Mechani-
cal Engineers, Inc. v. Hydrolevel Corp., 456 U.S. 556 (1982). They
assert that because the trial court found the AMA manipulated
the JCAH and caused it to adopt Standard X (as well as circu-
lating the AMA’s “Right and Duty of Hospitals to Exclude Chiro-
practors’”’), that JCAH was liable because it ailowed itself to be
manipulated and used as a mechanism through which the AMA
enforced its anti-competitive scheme. Plaintiffs cite Hydrolevel in
the portion of their argument dealing with JCAH’s alleged know-
ing adherence and participation in the AMA’s boycott. But Hydro-
level does not address the conscious parallelism issue. Hydrolevel
speaks of an association’s liability in its own right, not as a mem-
ber of another’s unlawful conspiracy. We thus believe Hydrolevel
is inapplicable to this case.

—45a—

finding that ACP was not a member of the AMA’s boy-
cott, 671 F.Supp. at 1494-96, is not at issue on this ap-
peal. We will take them at their word; that issue is now
foreclosed against them.

Apparently, then, plaintiffs are claiming, as they did
with JCAH, that the ACP as a membership association
engaged in concerted activity through various acts. That
is, the ACP is liable under § 1 of the Sherman Act in
its own right. Plaintiffs also present a second theory of
liability: that the ACP, as a member of the JCAH, is
liable for the unlawful acts of that organization because
it knowingly participated in and ratified those acts.

1. ACP as a Conspiracy

There is no evidence that ACP itself engaged in an
unlawful boycott of chiropractors. Plaintiffs point to the
ACP’s bylaws which provided that the purpose of the
ACP included “preserving the history and perpetuating
the best tradition of medicine and medical ethics.’’ Be-
cause of the fact that many of the ACP’s members were
also AMA members, plaintiffs argue that this veiled
reference to ethics somehow furthered an ACP boycott.
But the ACP never adopted the AMA’s Principles (in-
cluding former Principle 3), and never required its mem-
bers to subscribe to those principles. 671 F.Supp. at 1494.
Also, the ACP never had a code of ethics. In 1984 it
published the American College of Physicians Ethics Man-
ual. But this was not a code or set of regulations. Rather,
it was an effort to address major contemporary issues con-
fronting all physicians and merely attempted to stimulate
debate on medical ethics. The manual stated nothing about
chiropractic or about what remedies are or are not “scien-
tific.’’ Indeed, as the district court found, the manual ap-
pears to leave the individual physician free to make his
own judgment as to the kinds of treatment he should par-
ticipate in and in his relations with other licensed health
practitioners. 671 F.Supp. at 1494.

—46a—

The plaintiffs rely on two additional documents to estab-
lish an ACP boycott. The first grew out of a September
1978 meeting of the ACP’s board of governors. (The board
of governors was not the ACP’s policymaking body.) The
Board at that meeting accepted a report by an ad hoc
committee appointed to suggest what might be done to
promote the ACP’s policy toward chiropractic. According
the district court, the minutes of that meeting reflect
that:

The committee agreed unanimously that ACP should
be concerned about and oppose any action which
would include chiropractic among the scientifically-
based modes of medical care and which would give
chiropractors direct access to the diagnostic facilities
of hospitals.

671 F.Supp. at 1495. Plaintiffs also point to a resolution
adopted by the board of governors which provided, among
other things:

(2) the governors should remain alert to efforts of
chiropractors to gain access to radiographic and clin-
ical laboratory diagnostic facilities in their regions and
keep ACP headquarters informed of such develop-
ments;

*x* * *

(8) the governors should alert colleagues in other
disciplines to the efforts of chiropractors to gain ac-
cess to radiographic and clinical pathology diagnostic
facilities; and

(9) the governors and the college members in their
regions should discuss these matters with their coun-
ty and state medical societies and with their repre-
sentatives to the house of delegates of the AMA.

671 F.Supp. at 1495-96.

Although the district court found that many parts of
the resolution related to matters protected under the
Noerr-Pennington doctrine, not everything included was

—47a—

protected. (This is not at issue on appeal.) What is im-
portant is that the district court found that the resolu-
tion contained no call for the participation of ACP or its
members in the AMA’s boycott against chiropractors, ‘‘or
[in the] ACP’s own boycott.” 671 F.Supp. at 1496. Con-
tinuing, the court explained “{mJjoreover, the resolution
was never implemented . . . and there is no evidence that
ACP members were called upon to cooperate in effectu-
ating ACP’s ‘policy’ on chiropractic.” Jd. Plaintiffs do not
show how the district court’s findings are clearly er-
roneous; rather, they just interpret the document dif-
ferently. It is well established by now, however, that we
do not substitute our view of the facts for the district
court’s on appeal. After reviewing the evidence, we are
not left with the “definite and firm conviction” that the
district court made a mistake in interpreting this evidence.
Anderson v. City of Bessemer City, 470 U.S. 564, 574
(1985).

Plaintiffs also point to a joint document in which the
ACP participated, titled “Status Report on Chiropractic
Lawsuits” to establish an ACP conspiracy. The report was
distributed to ACP members. It does contain an admis-
sion that Principle 3 forbade association with chiroprac-
tors. But, as the district court explained, this admission
was irrelevant as to ACP which had not adopted the
AMA’s Principles, and which did not have a medical ethic
similar to Principle 3. We agree. Again, plaintiffs just offer
their different interpretation of the document, which has
never been enough to carry the day when reviewing a
district court’s factual determinations. We see no error."!

11 Plaintiffs also argue that the district court erroneously ‘“‘ex-
cluded evidence [which] proves ACP’s knowing intent to exclude
chiropractors.” (Plaintiff's reply br. at 23.) What plaintiffs are get-
ting at is that certain evidence was held by the district court to
be protected under the Noerr-Pennington doctrine. The first in-
volved a letter written to a governmental agency (the National
Institute of Neurological Diseases and Strokes (NINDS)) in con-

(Footnote continued on following page)

—48a—

2. ACP Participation in JCAH’s Conspiracy

Finally, plaintiffs contend that ACP is a member of “the
continuing conspiracy that is the JCAH.” But since we
have held JCAH did not violate the antitrust laws, ACP
could not be liable for participating in JCAH’s acts. Thus,
plaintiffs’ theory that ACP is liable for participating in
JCAH’s conspiracy fails.

V.
Conclusion

We affirm the district court’s finding that the AMA vio-
lated § 1 of the Sherman Act by conducting an illegal
boycott of chiropractors, and the district court’s decision
to grant an injunction against the AMA. In finding liabil-
ity, the court did not improperly rely on evidence of con-
duct protected by the Noerr-Pennington doctrine. The
district court’s factual findings supported its finding that
the AMA’s boycott was illegal under the rule of reason,
and those findings were not clearly erroneous. The district

11 continued

nection with a government project (the study of chiropractic).
Plaintiffs claim this was not protected under the Noerr-Pennington
doctrine because blind copies were sent to the AMA’s Committee
on Quackery and other medical societies. They ignore the fact,
however, that the district court made an alternative holding with
respect to this letter. It stated that even if the letter was not
protected, it was obvious that it expressed only the author’s own
opinion as to what action the ACP’s board of regents (its policy-
making body) might take in the future, and that it was not the
act of the ACP endorsing ithe AMA chiropractic policy statement.
The court also found there was no evidence that ACP had know!-
edge of the activities of the Committee on Quackery. Thus, we
do not need to address whether or not this document was pro-
tected under the Noerr-Pennington doctrine, as the alternative
ground is both sound and unchallenged.

Plaintiffs make two perfunctory and undeveloped contentions
with regard to “exclusion” of “boycott activity.”” But neither of
these amounts to an “argument” under Fed.R.App.P. 28(aX4).
Thus, we will consider neither.

—49a—

court also did not clearly err in finding that the AMA
did not meet its burden of proving its patient care de-
fense, and in finding that the AMA’s boycott caused the
plaintiffs past injury and the threat of future injury. The
court did not abuse its discretion in imposing an injunc-
tion on the AMA. The court’s factual findings supported
its exercise of equitable discretion, and the injunction was
not overbroad.

We also affirm the district court’s findings that JCAH
and ACP did not participate in the AMA’s boycott, or
in any other way violate § 1 in their activities concern-
ing chiropractors. The plaintiffs’ theory that JCAH itself
conspired by setting standards fails because the plaintiffs
failed to prove that the JCAH’s actions caused them any
actual or threatened injury. The court’s finding that JCAH
did not participate in the AMA’s conspiracy was not clear-
ly erroneous. The plaintiffs have waived any contention
that ACP participated in the AMA’s conspiracy by claim-
ing that any such participation was “irrelevant.’’ The
district court did not clearly err by finding that ACP did
not conduct its own conspiracy, and since JCAH did not
violate § 1, ACP could not be liable for participating in
JCAH’s actions.

The district court’s decision is

AFFIRMED.
A true Copy:

Teste:

RUD b onabe sien osname Sr aiannaneeesmnteanene
Clerk of the United States Court of
Appeals for the Seventh Circuit

—50a—

JUDGMENT — ORAL ARGUMENT

UNITED STATES COURT OF APPEALS
For the Seventh Circuit
Chicago, Illinois 60604

February 7, 1990.

Before

Hon. HARLINGTON Woop, JR., Circuit Judge
Hon. KENNETH F. RIPPLE, Circuit Judge
Hon. DANIEL A. MANION, Circuit Judge

Nos. 87-2672 & 87-2777

Dr. CHESTER A. WILK, D.C.,
Dr. JAMES W. BrRYDEN, D.C.,
Dr. PATRICIA B. ARTHUR, D.C., and
Dr. MICHAEL D. PepiGco, D.C., as
peat: Piaintiffs-Appellees,

Cross-Appellants,
v.

AMERICAN MEDICAL ASSOCIATION,
Defendant-Appellant,
Cross-Appellee.

—5la—

Dr. CHESTER A. WILK, D.C.,

Dr. JAMES W. BRYDEN, D.C.,

Dr. Patricia B. ARTHUR, D.C., and
Dr. MICHAEL D. PEpIGo, D.C.,

Plaintiffs-Cross-Appellants,

Vv.

AMERICAN MEDICAL ASSOCIATION,

JOINT COMMISSION ON ACCREDITATION
OF HOSPITALS, AMERICAN COLLEGE

OF PHYSICIANS and AMERICAN ACADEMY
OF ORTHOPAEDIC SURGEONS,

Defendants-Cross-Appellees.

Appeal from the United States District Court
for the Northern District of Illinois, Eastern Division.
No. 76 C 3777 — Susan Getzendanner, Judge

This cause was heard on the record from the United
States District Court for the Northern District of Illinois,
Eastern Division, and was argued by counsel.

On consideration whereof, IT IS ORDERED AND AD-
JUDGED by this Court that the judgment of the said Dis-
trict Court in this cause appealed from be, and the same
is hereby, AFFIRMED, with costs in accordance with the
opinion of this Court filed this date.

—52a—

Chester A. WILK, D.C., et al.,
Plainti’s,

Vv.

AMERICAN MEDICAL ASSOCIATION,
et al., Defendants.

Civ. A. No. 76 C 3777.

United States District Court,
N.D. Illinois, E.D.

Sept. 25, 1987.
* * KC * *

MEMORANDUM OPINION
AND ORDER

GETZENDANNER, District Judge:

This antitrust case is on remand for a new trial from
the Court of Appeals, Wilk v. AMA, 719 F.2d 207 (7th
Cir. 1983) (‘Wilk’). On May 4, 1987 the case was reas-
signed to me under Local Rule 2.30e for the purpose of
conducting the trial. The trial was conducted during May
and June of 1987. The record consists of 3,624 pages of
transcript, approximately 1,265 exhibits, and excerpts from
73 depositions.

On August 27, 1987, the Court issued a memorandum
opinion containing written findings of fact and conclusions
of law under Rule 52 of the Fed.R.Civ.P. Thereafter, two
of the defendants, the American College of Surgeons and
the American College of. Radiology settled the case with
the plaintiffs and I granted motions to amend the memo-
randum opinion of August 27th. In the present opinion
I have made those changes, plus additional editorial
changes, and have included citations to the record sup-
plied, at my request, by plaintiff's counsel but checked
by me.

—53a—

I. The First Trial and the Wilk Decision

The plaintiffs, Chester A. Wilk, James W. Bryden, Fatricia
B. Arthur, and Michael D. Pedigo, are licensed chiroprac-
tors. In a complaint filed in 1976, plaintiffs charged the
defendants with violating Sections 1 and 2 of the Sherman
Act, 15 U.S.C. Sections 1 and 2. Section 1 of the Sherman
Act declares illegal every contract, combination or con-
spiracy in restraint of trade or commerce. Section 2 pre-
scribes penalties for every person who shall monopolize,
or attempt to monopolize, or combine or conspire with
any other person or persons, to monopolize any part of
the trade or commerce. The original defendants were the
American Medical Association (“‘AMA’’), the American Hos-
pital Association (““AHA”’), the American College of Sur-
geons (‘‘ACS”’), the Joint Commission on Accreditation of
Hospitals (““JCAH”’’), the American College of Physicians
(“ACP”), the American College of Radiology (“ACR”’), the
American Academy of Orthopaedic Surgeons (““AAOS’’),
American Osteopathic Association (“AOS’’), American Acad-
emy of Physical Medicine and Rehabilitation (““AAPMR’”’),
Illinois State Medical Society (“ISMS”’), Chicago Medical
Society (“CMS”), The Medical Society of Cook County
(““MSCC’”’), H. Doyl Taylor, Dr. Joseph A. Sabatier, Jr.,
M.D., Dr. H. Thomas Ballantine, M.D., and James H.
Sammons, M.D.! A number of the original defendants
settled the case and have been dismissed, and all of the
original individual defendants except Dr. Sammons ob-
tained summary judgment prior to the retrial of this case.
Thus, the defendants which remain in the case are the
AMA, JCAH and AAOS.

1 A full description of the defendants is set forth in Wilk and
will not be repeated here.

—54a—

At the first trial, the plaintiffs’ principal claim was that
the defendants engaged in a conspiracy to eliminate the
chiropractic profession by refusing to deal with the plain-
tiffs and other chiropractors. Plaintiffs claimed that the
boycott was accomplished through the use of Principle 3
of the AMA’s Principles of Medical Ethics (““AMA’s Prin-
ciples”) which prohibited medical physicians from associat-
ing professionally with unscientific practitioners. Princi-
ple 3 provided as follows:

A physician should practice a method of healing
founded on a scientific basis; and he should not volun-

tarily professionally associate with anyone who vio-
lates this principle.

It was the plaintiffs’ contention that the AMA used Prin-
ciple 3 to achieve a boycott of chiropractors by first call-
ing chiropractors “unscientific practitioners,” and then ad-
vising AMA members and other medical societies that it
was unethical for medical physicians to associate with
chiropractors. The other defendants, plaintiffs claimed,
joined the boycott and the result was a conspiracy in re-
straint of trade in violation of Section 1 of the Sherman
Act. The jury returned a verdict for the defendants and
against the plaintiffs. That judgment was reversed on ap-
peal and the case was remanded.

The Wilk Court clarified the principal legal issues in the
case. The Court held that the legality of the defendants’
conduct under Section 1 must be adjudged under the rule
of reason articulated in Chicago Board of Trade v. United
States, 246 U.S. 231, 238, 38 S.Ct. 242, 244, 62 L.Ed.
683 (1918). The Court rejected the plaintiffs’ argument
that the defendants’ conduct was a per se violation of Sec-
tion 1, holding that “ta canon of medical ethics purport-
ing, surely not frivolously, to address the importance of
scientific method gives rise to questions of sufficient

—55a—

delicacy and novelty at least to escape per se treatment.”
719 F.2d at 222. Under the rule of reason, the inquiry
mandated is whether the challenged agreement is one that
promotes competition or one that suppresses competition.
National Society of Professional Engineers v. United
States, 435 U.S. 679, 691, 98 S.Ct. 1355, 1365, 55 L.Ed.2d
637 (1978).

The Court also considered whether proof of coercive en-
forcement of Principle 3 or of the purported agreement
among the defendants was necessary to satisfy the Section
1 agreement criterion. Relying on Goldfarb v. Virginia
State Bar, 421 U.S. 773 at 791, n. 21, 95 S.Ct. 2004, 2015
n. 21, 44 L.Ed.2d 572 (1975), the Court noted that even
without a threat of professional discipline, the mere exist-
ence of ethical opinions of professional associations consti-
tutes substantial reason to adhere to the standards be-
cause professionals would comply in order to assure that
they did not discredit themselves by departing from pro-
fessional norms. Thus, the Wilk Court held:

... even without coercive enforcement, a court may
find that members of an association promulgating
guidelines sanctioning conduct in violation of Sec. 1
participated in an agreement to engage in an illegal
refusal to deal.

719 F.2d at 230.

Next, the Court held that if the plaintiffs met their
burden of showing that the effect of Principle 3 and the
implementing conduct had been to restrict competition
rather than to promote it, the defendants could then come
forward to show:

(1) that they genuinely entertained a concern for

what they perceive as scientific method in the care
of each person with whom they have entered into a

—5ba—

doctor-patient relationship; (2) that this concern is ob-
jectively reasonable; (3) that this concern has been
the dominant motivating factor in defendants’ promul-
gation of Principle 3 and in the conduct intended to
implement it; and (4) that this concern for scientific
method in patient care could not have been adequate-
ly satisfied in a manner less restrictive of competi-
tion.

719 F.2d at 227. This was called the “patient care de-
fense.” Finally, with respect to the plaintiffs’ Section 2
claim, the Court of Appeals noted that it was not sepa-
rately argued on appeal, and the Court declined to sepa-
rately discuss it.

Shortly before the scheduled trial before this court, the
plaintiffs waived their claim for damages and sought only
injunctive relief. This turned the case from a jury toa
bench trial, and it shifted the focus of the case from the
past to the present in order to determine whether the
plaintiffs were entitled to injunctive relief under Section
16 of the Clayton Act.

II. Summary of This Court’s Rulings

In view of the length of this opinion, I shall summarize
my principal findings. The AMA and its officials, including
Dr. Sammons, instituted a boycott of chiropractors in the
mid-1960s by informing AMA members that chiropractors
were unscientific practitioners and that it was unethical
for a medical physician to associate with chiropractors.
The purpose of the boycott was to contain and eliminate
the chiropractic profession. This conduct constituted a con-
spiracy among the AMA and its members and an unrea-
sonable restraint of trade in violation of Section 1 of the
Sherman Act.

ee |

—57a—

The AMA sought to spread the boycott to other medi-
cal societies. Other groups agreed to participate in the
boycott by agreeing to induce their members to forego
any form of professional, research, or educational associ-
ation with chiropractors. The defendants which knowingly
Joined in the conspiracy were ACR (which has now been
dismissed from the case) and AAOS. None of the defen-
dants established the patient care defense. The plaintiffs
are entitled to injunctive relief against the AMA, but not
against AAOS or Dr. Sammons. The actions of the other
defendants, JCAH and ACP, were taken independently
of the AMA boycott and these defendants did not join
the conspiracy. Accordingly, defendants JCAH, ACP,
AAOS and Dr. Sammons are dismissed.

The plaintiffs’ Section 2 claim was limited to the defen-
dants’ alleged conspiracy to monopolize the hospital health
care market through restrictive hospital accreditation stan-
dards promulgated by JCAH. In view of the court’s find-
ing that JCAH did not join the conspiracy, the Section
2 claim is dismissed.

III. New Zealand Report

During trial I reserved ruling on an important eviden-
tiary ruling, the admissibility of a report summarizing the
findings of a task force appointed by the New Zealand
government to study chiropractic in that nation, “Chiro-
practic in New Zealand: Report of the Commission of In-
quiry” (“the New Zealand Report’). (PX 1829.) The New
Zealand Report was heavily relied upon by the plaintiffs
to show that chiropractic was a valid health care profes-
sion. The defendants opposed introduction of the report,
and the parties have now briefed the issue.

—58a—

The Report was published in 1979 after nearly two
years of investigation including 78 days of public hear-
ings, 15 days of closed sessions, and visits to medical and
chiropractic establishments both in New Zealand and
other English-speaking countrics. The plaintiffs assert that
these acts entitle the Report to admission as evidence
both for the truth of the matters asserted and for the
purpose of showing the information available on chiroprac-
tic as of 1979. With one narrow exception, I disagree.

Rule 803{8) of the Federal Rules of Evidence, which is
an exception to the hearsay rule embodied in Rule 802,
makes admissible:

Records, reports, statements, or data compilations,
in any form, of public offices or agencies, setting forth
... in civil actions ... factual findings resulting from
an investigation made pursuant to authority granted

by law, unless the sources of information or other
circumstances indicate lack of trustworthiness.

The burden of proving untrustworthiness lies with those
opposing admission. As explained in the advisory commit-
tee notes, “the rule ... assumes admissibility in the first
instance but with ample provision for escape if sufficient
negative factors are present.” Among these factors are
the untimeliness of the inquiry, the lack of special skill
or experience on the part cf the investigating officials,
procedural defects in the conduct of the investigation (such
as failure to hold hearings), and/or the bias or motivation
problems of the investigators. Other factors, both positive
and negative, may, of course, also be considered.

With these considerations in mind, the defendants assert
that the New Zealand Report is fundamentally untrust-
worthy primarily because its conclusions are based upon
otherwise inadmissible, unreliable evidence collected and
evaluated by persons with no particular skill or back-

—59a—

ground to make assessments respecting the safety or ef-
ficacy of health care practices. Defendants particularly ob-
ject to the New Zealand Commission’s acceptance, at
“face value,” of the testimonial accounts of patients’ ex-
perience with chiropractors. The Commission found that
such “evidence is not decisive, but it is compelling.”

Defendants’ view of the scientifically questionable basis
of the New Zealand Report’s conclusions is supported by
a review of the Report prepared by the United States
Congress’ Office of Technology Assessment (“the OTA re-
view’’). (Exhibit A to Memorandum of Defendant ACR
in Opposition to Admission of New Zealand Report.) That
review questions the applicability of the New Zealand
findings to the United States and finds “serious problems’”’
in the Report’s treatment of safety and efficacy issues.
Although the plaintiffs have suggested that the OTA
review may be biased because it was prepared by a doc-
tor of medicine, the court disregards these conclusory al-
legations. The OTA review itself is balanced and well-rea-
soned in its assessment of the New Zealand Report. Its
primary criticism of the Report is not that its conclusions
are wrong, but that they are not based upon well-de-
signed, controlled clinical trials. Regarding the efficacy of
chiropractic, the New Zealand Commission considered only
five randomized trials. Of these, only two involved chiro-
practic services—each of which contained significant de-
sign flaws. The OTA review concluded: “There is a strong
hint that spinal manipulation has efficacy in the immedi-
ate relief of back pain and other kinds of pain that goes
beyond placebo effect. However, this can only be consid-
ered suggestive without further research.” (/d. at 6.) With
respect to the question of chiropractic safety, the OTA
review—after disparaging as “not evidence” anecdotal ac-
counts i

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385020_1514%3A2. Public record. Not legal advice.
