# Petition for Writ of Certiorari — Redco Corp. v. CBS, Inc.

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385018_0421%3A1

## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition for Writ of Certiorari
- **Published:** January 1, 1985
- **Citation:** 474 U.S. 843

## Text

ae FILED
85- JUL 5 1995

No. ALEXANDER L. STEVAS,
SEEK

; / Office- Supreme Cou U
38 a

IN THE

Supreme Court of the United States

October Term, 1985

REDCO CORPORATION,
Petitioner,
vs.

CBS, INC. and THE INSURANCE

INSTITUTE FOR HIGHWAY SAFETY,
Respondents.

PETITION FOR A WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE THIRD CIRCUIT
AT NO. 82-0263

DONALD L. REIHART
LAUCKS & MONROE

29 North Duke Street
York, Pennsylvania 17401
Tel.: (717) 848-4900

Attorneys for Petitioner

Batavia Times Publishing Co. oe
Edward W. Shannon

Philadelphia, Pa. (215) 232-8181

Questions Presented For Review

1. Does The First Amendment Provide CBS, Inc. The
Right To Broadcast Knowingly False And Defamatory
Information On Its “60 Minutes’ News Report, As A
Constitutionally Protected ‘“‘Opinion’’?

2. Did The District Court And Third Circuit Court Of
Appeals Err In Entering Summary Judgment By
Determining The CBS “60 Minutes” “Killer Wheels”’
Program Was True As A Matter Of Law?

3. Should Summary Judgment Be Vacated Where
The Supreme Court Of Pennsylvania Overruled State
Law Applied By The Federal District Court Placing The
Burden Of Proving Falsity Of Defamation On Redco
Corporation In A Libel Action Against CBS, Inc.?

4. Did The District Court And Third Circuit Court Of
Appeals Err By Entering Summary Judgment Before
Redco Had Been Permitted Full Discovery?

ii.

TABLE OF CONTENTS.

Page
Questions Presented For Review ................. i
Tees Ce 0 OP Sa ok Fao eae teehee ccess iv
Reference To Reports Of Opinions Below.......... vi
Statement Of Grounds For Jurisdiction ........... vi
Constitutional Provisions And Statutes Involved... vi
ge rr re er ere 1
ge err er ere 2
a Pe re ne Ke ee ee 5
Reasons For Allowance Of The Writ.............. 11
Fe reer es eo err ee 14

I. Does The First Amendment Provide CBS,
Inc. The Right To Broadcast Knowingly False
And Defamatory Information On Its ‘60
Minutes” News Reports, As A Constitutionally
Protectan “Te © ko ess hk4s che eek ck weed» 14

II. Did The District Court And Third Circuit
Court Of Appeals Err In Entering Summary
Judgment By Determining The CBS “60
Minutes” ‘Killer Wheels’? Program Was True
As A Mather GE GONE. 6 656 ceeciccaacaecinges 19

III. Should Summary Judgment Be Vacated
Where The Pennsylvania Supreme Court
Overruled State Law Applied By The Federal
District Court Placing The Burden Of Proving
Falsity Of Defamation On Redco Corporation
In A Libel Action Against CBS, Inc.? ........ 24

IV. Did The District Court And Third Circuit
Court Of Appeals Err By Entering Summary
Judgment Before Redco Had Been Permitted
PU TRGOINOEYT 5 os sc ivccackeeersweeeeeus 28

Come, ov ics ine 40050554 30

iii.

Page
Appendix A—Plaintiff’s Complaint with Killer

Ne ed ki aeG ey bho ka sce un sees la
Appendix B—Request for Findings of Fact........ 39a
Appendix C—Affidavit of Dr. Thomas W. Benson... 46a
Appendix D—Affidavit of Dr. Thomas Benson..... 5la
Appendix E—Affidavit of J. B. Sechrist .......... 69a

Appendix F—Motion to Supplement the Record... .112a
Appendix G—District Court Opinion Entering

Summary Judgment in Favor of CBS........... 117a
Appendix H—District Court Opinion Entering
Summary Judgment in Favor of IIHS .......... 155a
Appendix I—Third Circuit Court of Appeals
a ce cha wh peda wht eeiuw esse si 16la
Appendix J—First and Fifth Amendments to the
ES A eee 168a
Appendix K—Pennsylvania Statutes 42 Pa. C.S.A.
I aa PIG AA cia wecs ede dass sss 169a
Appendix L—Hepps v. Philadelphia Newspapers,
PIII CIN 8 bk n Sins 6 class cu edevecccn 170a
Appendix M-—Excerpts of John N. Bradley
EME MEDS Nise ogo a eas ds a whew st 209a

Appendix N—Excerpts of Dr. Roger McCarthy
SS CAM Oa Ribas ba be eawee ed see set 235a

iv.

Page
TABLE OF AUTHORITIES.
Cases:
Children v. Shinn, 168 Iowa 531, 150 N.W. 864
CREED yds RNAS wih aS ik DCRR RASS 20
Corabi v. Curtis Publishing Co., 441 Pa. 432, 273
PT a os KE aes CRE ek eke cena en 12,26
Cosgrove S.C.V. Shop, Inc. v. Pawe, 408 Pa. 314,
eS ee ee ee ee 23
Dunlap v. Philadelphia Newspapers, Inc., 301 Pa.
Super. 475, 448 A.2d 11 (1982)................. 24
E.D. Systems v. Southwestern Bell Tel. Co., 674
Fee Ge es: BI Es a S06 Ghbo cae iccs db kes 22
First National Bank of Boston v. Bellotti, 435 U.S.
765, 55 L.Ed. 2d 707, 98 S. Ct. 1407 (1978) ...... 18
Gertz v. Robert Welch, Inc., 418 U.S. 323, 41 L.Ed.
Od TED, G4 B. CR. BRT TESTE) ow cc wee cesses 14

Goldwater v. Gindburg, “61 F. Supp. 784, 786 (S.D.
NY 1966) aff’d 414 F.2d 324 (2nd Cir. 1969), cert.

Gath. Te TA ROO NPE: ca ce ieeccncsvecs 16
Goodrich v. Waterbury Republican American, 188

Conn. 107, 448 A.2d 1317 (1982) ............... 23
Hepps v. Philadelphia Newspapers, Inc., Pa.

, 485 A.2d 374 (Appendix L, p. 170a) . . . 13,24,26
Herbert v. Lando, 441 U.S. 513, 60 L.Ed. 2d 115, 29

Be Gs a hs Ch amce conse ws 18
Hickman v. Taylor, 329 U.S. 495, 91 L.Ed. 2d 451,

ie ye : BEAR Ory: eee ee 29
Hovey v. Elliott, 167 U.S. 409, 42 L.Ed. 2d 215, 17

i, Ss ee Ss As inc aeecec eG da na khenke eu 21
Marine Midland Bank v. Smith, 482 F. Supp. 1279

SUES 0 5 oa oe eck cea cae aah ees 22

Nader v. De Toledano, 408 A.2d 31, 54 (D.C. CA
1979), cert. den. 44 U.S. 1078 (1980) ............ 22

v.
Page
Pickering v. Board of Education, 391 U.S. 563, 20
L.Ed. 2d 811, 88 S. Ct. 1731 (1968)............. 19
Sellers v. Time, Inc., 229 F. Supp. 582, 585 (E.D. Pa.
BPRS DPR re or oe oo ne ae Fe ee ee 23
Steaks Unlimited, Inc. v. Deaner, 623 F.2d 264
gt a ee eee ss eee eee 21,25
Miscellaneous:
McCormick, Evidence, 2nd Ed. $11, p. 23.......... 16
Prosser, On Torts 3rd Ed. 1965 .................. 16
Restatement Torts Second §518A, comment c,
a MS Bia a es ota vawe eases’ 20
Restatement Torts Second §581A, comment g, p.
De ¢

Defendant IIHS provided to Defendant CBS the unfair
demonstration film which was used in the broadcast of
‘Killer Wheels.”’

22a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

72.

As a result of Defendants’ conduct, Plaintiff has
suffered a loss of reputation.

73.

As a result of Defendants’ conduct, Plaintiff has
suffered a loss in profits in excess of $10,000.00.

74.

As a result of Defendants’ conduct, Plaintiff's
insurance premiums were raised from $4.00 per $1,000.00
worth of coverage to $15.00 per $1,000.00 worth of
coverage despite the fact that Plaintiff has the best
safety record of all manufacturers of multi-piece rims.

75.

Products liability law suits ageinst Plaintiff tripled as
a result of the broadcast sensitizing Plaintiff to be the
target of unfounded products liability suits.

76.

As a result of Defendants’ conduct, Plaintiff has been
exposed to bias and prejudice of the public which forms
the jury pool in any products liability suit brought
against Plaintiff.

#0.

The conduct of Defendants was outrageous and
Plaintiff is entitled to punitive damages.

23a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

WHEREFORE, Plaintiff Redco Corporation requests
your Honorable Court to award compensatory damages
in excess of $10,000.00 together with punitive damages,
interest and costs of suit.

Respectfully submitted,

LAUCKS & MONROE

By:

Donald L. Reihart
By:

Lillian M. Morgan
By:

Sharon E. Myers

24a

Appendix A—Plaintiff’s Complaint with
Killer Wheels Transcript.

COMMONWEALTH OF PENNSYLVANIA Ss
COUNTY OF YORK ,

Before me, the undersigned officer, personally
appeared J. B. SECHRIST, who acknowledged himself to
be the Vice President of Redco Corporation, and he is
authorized to make this Affidavit on its behalf and that
the facts contained in the foregoing Complaint are true
and correct to the best of his information, knowledge and
belief.

is) J. B. SECHRIST
J. B. Sechrist

Sworn and subscribed to before me
this 3rd day of March, 1982.
Susan M. Anderson, Notary Public
York, York County, Pa.
My Commission Expires March 19, 1985.

25a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

60 MINUTES
Volume XIII, Number 25
as broadcast over the
CBS TELEVISION NETWORK
Sunday, March 8, 1981
7:00 - 8:00 PM, EST
With CBS News Correspondents

Mike Wallace, Morley Safer, Dan Rather
and Harry Reasoner

“KILLER WHEELS” — Produced by
Allan Maraynes

“ROBERTA GOES TO CHINA” — Produced by
Igor Oganesoff

“CRIB DEATH” — Produced by
Jim Jackson

PRODUCED BY CBS NEWS

Copywright—MCMLX XXI CBS Inc.
ALL RIGHTS RESERVED

26a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

MIKE WALLACE: This test film by the Insurance
Institute for Highway Safety was made with a 250-
pound dummy, but it shows graphically what can happen
when a wheel rim explodes. (Sound of explosion) Unlike
the tire on your automobile, which rests on a single-piece
rim like this one, the tires on most of the trucks and
buses on the road rest on a rim made of two or three
pieces, like this one.

GARY GARDNER (lawyer): These things will kill you,
if you don’t have the required knowledge to assemble
them.

(Roberta Peters singing)

DAN RATHER: During the years of the Cultural
Revolution, the Chinese became closet musicians,
teachers and opera singers, trying hard to preserve what
they knew and remembered of Western opera.

ROBERTA PETERS: They have a hunger for Western
music. I mean, they are starved to hear Western music.

(Roberta Peters singing ‘““The Sound of Music’’)

HARRY REASONER: Derek Mahr was born on
October 10th, 1980, in New York, a normal baby,
healthy, large for his age. One night when the baby was
six weeks old, his mother went to the crib to wake him
after a four-hour nap. She found that the baby had died
in the crib during those four hours.

Mititemseiie os

cia

Appendix A—Plaintifj’s Complaint with
Killer Wheels Transcript.

At Massachusetts General Hospital in Boston, efforts
are being made to single out the high-risk babies. If the
tests show a high risk, the parents are brought into the
hospital, and usually a home-monitoring system is
advised.

(Electronic sound)

WALLACE: I’m Mike Wallace.
MORLEY SAFER: I'm Morley Safer.
RATHER: I’m Dan Rather.

REASONER: I'm Harry Reasoner. Those stories and
more tonight on 60 MINUTES.

(Announcements)

“KILLER WHEELS”

MIKE WALLACE: Killer wheels—that’s what many
truck drivers and tire mechanics are calling some wheel
rims now riding on our highways. The wheel rim is that
steel part on which a tire is mounted. But we're talking
here not about the wheel rims on cars; instead, we're
dealing only with the wheel rims on trucks and buses
and some campers. They are called multi-piece wheel
rims, and accidents involving them, according to U.S.
government statistics, have killed more people than have
died in accidents involving the Ford Pinto or the
Firestone 500 tire.

So, it’s no surprise that there has been a call to ban
these wheel rims from the highways. That is part of our
report. But this is also a story about the companies that

28a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

make these wheels, about decisions made by large
corporations in weighing the costs and the benefits of
selling potentially dangerous products. And in case
you're wondering what an accident involving a truck rim
is like, take a look at this.

(Natural sound from simulated car crash)

This test film by the Insurance Institute for Highway
Safety was made with a 250-pound dummy, but it shows
graphically what can happen when a wheel rim explodes.

(Sound of explosion)

Ben Kelley of the Insurance Institute explains how the
accidents happen.

BEN KELLEY: Its design causes a piece of metal,
weighing anywhere from 10 to 30 pounds, to be held on
the outside of a tire tnat is under tremendous air
pressure. And if that metal, for any reason, dislodges, it
fires off like a shell out of a cannon into whatever is in
the way, which is very often a serviceman’s head.

WALLACE: Now that means that, unlike the tire on
your automobile, which rests on a single-piece rim like
this one, the tires on most of the trucks and buses on the
road rest on a rim made of two or three pieces, like this
one. One piece interlocks with the other. And when the
tube in the tire is inflated, tension is built up between
the two pieces. It’s when those two pieces fail out of
place that the pressure can cause them to separate, to
explode.

Just last year, at this service station in Clayton,
Georgia, three young men stopped to put air in a truck
tire. Lloyd James, Sr., the father of one of them, told us
what happened next.

29a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

LLOYD JAMES, SR.: The next thing I knew, I have a
telephone call at home, said there was a bad accident
here at the station. And we found out that the tire and
wheel had exploded and hit my son in the face and the
nose part. It separated his head here.

WALLACE: His son, 23-year-old Spud James, had been
married just two months when he suffered permanent
brain damage after a chunk of steel from a multi-piece
rim exploded into his head. He can no longer speak and
he is paralyzed on one side of his body.

It was difficult for us to imagine the kind of force behind
an exploding wheel rim, but this film, produced by
Goodyear, one of the manufacturers of multi-piece rims,
tells the tale.

NARRATOR (Goodyear film): The sheer power
generated by an exploding tire-and-rim assembly is
almost unbelieveble. Did you know that a tire, inflated to
75 PSI, has the pewer in an explosive situation to hurl a
16-pound bowling “«}! a full half-mile? This is enough
force to raise a 3,000-pound car 15 feet off the ground.

WALLACE: Goodyear made this training film to point
up what can happen if multi-piece rims are not handled
correctly.

NARRATOR (Goodyear film): Loosening any of the
components before complete deflation may cause the
assembly to come apart with explosive force, like a
bomb. (Sound of explosion) And you see what can result
from that.

30a

Appendix A—Plaintiff’s Complaint with
Killer Wheels Transcript.

WALLACE: Goodyear and the other manufacturers
recognize the hazards connected with multi-piece rims
during deflation or inflation of the tire; but they say
accidents occur only when proper servicing procedures
aren't followed, and they say accidents involving the rim
are extremely rare. But Ben Kelley says that’s not so,
and he has so far reported to the federal government
more than a hundred deaths and at least 400 injuries
involving multi-piece rim explosions.

KELLEY: But we are reporting what’s known, and we
have every reason to believe that what’s known is just
the tip of the iceberg, because no data are collected on
these.

WALLACE: And, says Kelley, the accidents often
involve innocent bystanders. This test film shows what
might happen when an unknowing vacationer tries to put
air in the tire on his camper.

(Sound of explosion)

KELLEY: We know of the—what we call the “innocent
bystander’”’ accident—somebody walking by a service
shop or walking by a parked truck and having one of
these go. And we know of these so-called freak
accidents—which aren’t so freak, i: turns out—in which
the rim flew off and went into somebody’s car
and—and—and demolished the people inside.

Now, the—the irony is that there is a—an identical
design in which all of the metal is combined—the single-
piece wheel, in which it’s all in one piece. There’s nothing
separate from the wheel.

WALLACE: Right.

Arietta 95

3la

Appendix A—Plaintiff'’s Complaint with
Killer Wheels Transcript.

KELLEY: And that can be used for almost every size
of truck that operates over the road today.

WALLACE: Why, then, don’t truck drivers prefer the
single-piece to the multi-piece rim? Some say it’s because
it is much more difficult to mount and service the single-
piece, and it is for that reason, say the manufacturers,
that its entry onto the market has been slow. But back
to multi-piece rims.

The tire makers insist that if multi-piece rims are
inflated in a safety cage like this one, accidents will be
prevented. But it turns out that a good number of
accidents occur after the tire is inflated and out of the
cage. That is how Mary Ehmann’s son, Eric, was killed
after his boss told him to repair a truck tire.

MARY EHMANN: He inflated it, took it out of the
cage, rolled it across the floor to lay it down beside the
truck, and when he laid it down, the impact (slaps
hands) of hitting the floor—apparently something
wasn't quite right, or maybe there was a piece of rust or
something there—

WALLACE: Hm-mmm.

EHMANN: —it released the rim. And, of course, he
was leaning over it. So the rim blew, just like a missile,
and went through the top of his head and removed the
frontal part of his skull. As people were coming to
console us, they would say, “Oh, I remember that
happened to So-and-So. I know somebody that—a child
lost an arm or lost an eye.’’ A man that worked over in
my husband’s office said a man in their town was
decapitated by it. And before long, I had 10 to 15 people
say they knew of this happening, and then I thought this
is not the freak thing I thought it was.

32a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

WALLACE: It never crossed your mind to sue the
garage owner or to sue Firestone or Goodyear people?

EHMANN: I did a lot of praying on it, of which way
should I go. And remembering Eric the way he was—he
was not vindictive, either—and I don’t think he would
have wanted me to.

WALLACE: But someone who did sue was this man,
Clifford Griggs. He was hit in the face with a multi-piece
rim and now suffers from traumatic epilepsy. His face
was reconstructed with plastic surgery. The wheel on his
truck exploded because parts from one rim were a
mismatch with parts from another. And his lawyer, Gary
Gardner, held Firestone, the manufacturer, responsible.

GARY GARDNER: They could very easily have
stamped a warning on these pieces. Just say, ‘“‘Do not
handle. Danger.’’ You know, “These things will kill you
if you don’t have the required knowledge to assemble
them.” Their obvious defense was. as they have tried to
defend in all the cases, that wuen you stamp those
things on the rim, you create stress points. And our
engineer said that’s poppycock. They didn’t have any
trouble stamping their name on it.

WALLACE: A jury awarded Clifford Griggs more
than a quarter-million dollars, after Gardner contended
that Firestone, the manufacturer of the rim, had a duty
to print a warning on each rim telling users about the
risks involved in assembling them. It’s interesting to
note that after the Griggs’ decision, Firestone did
consider putting warning labels on multi-piece rims. One
internal memo says: ‘‘As interpreted by the government
and the courts, we do have a duty to warn.’’ And goes on

33a

Appendix A—Plaintiff’s Complaint with
Killer Wheels Transcript.

to say, ‘“We would not want to use the word ‘kill’, as this
would have a negative reaction from our customers.”
Firestone and Goodyear even went so far as to write
sample warnings, but they didn’t use them.

GARDNER: If they put a warning on now—they know
that they have got millions of these rims out in the
pub—public’s hand right now—they are either going to
have to recall those immediately, which will cost them a
substantial sum of money, and they know it, or the
lawyers are going to be able to show that now you put
the warning on the new ones, why didn’t you recall the
old ones? Why didn’t you get on television and tell the
public, don’t handle these rims unless you’re trained to
do so? Because that would cost them money, that’s why
they won't do it.

WALLACE: There are four major manufacturers of
multi-piece rims: Firestone, Goodyear, the Budd
Company, and the Kelsey-Hayes Corporation. We asked
them to respond to our questions for this broadcast, but
for various reasons, including their involvement in
numerous lawsuits over multi-piece-rim accidents, they
declined.

Firestone, however, did tell us that accidents involving
multi-piece rims are so rare that they don’t merit this
kind of attention.

As we mentioned earlier, the manufacturers insist the
multi-piece rim is no more hazardous than the single-
piece. Still, NHTSA, the National Highway Traffic
Safety Administration, is now considering a proposal
that they be banned from the highways. And there are
some multi-piece rims considered so hazardous by the

34a

Appendix A—Plaintiff’s Complaint with
Killer Wheels Transcript.

government that NHTSA has asked the manufacturers
voluntarily to recall them, but they have refused. One
such rim is the RH5-degree rim made by Firestone, the
Budd Company, and Kelsey-Hayes. It is no longer in
production, but there are millions of them still on the
road. One former executive did agree to talk to us about
the RH5 that his company made. Jack Bradley, former
head of the Wheel Engineering Division of the Budd
Company.

Mr. Bradley, are multi-piece rims dangerous?

JACK BRADLEY: Not—absolutely not.

WALLACE: Not dangerous?

BRADLEY: They are not dangerous.

WALLACE: No more dangerous than the so-called
single-piece rim?

BRADLEY: Not at all. The single-piece rim and—and
the—and the multi-piece rims are both safe rims. And
the incidence of problems with one or the other is not
significantly different. But to my knowledge, it’s always
been a case of—of poor maintenance or the—the people
got careless.

WALLACE: So, the Budd people were, by and large,
pretty satisfied that the multi-piece rim, particularly the
RH5, was a safe product?

BRADLEY: Yes.

WALLACE: I then read Bradley a letter from Budd’s
former chief engineer, a man named Paul Hykes, who
wrote about the RH5 after he left the Budd Company.

aA ici EAE S08 ie i ch

35a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

He says in a letter: ‘It is more subject to dangerous
wear than other designs. The only time that this
dangerous wear can be detected is when the rim is
dismantled.”’ He says: ‘““‘The RH5 can be’ put together
improperly and subsequently blown apart when new.
From the foregoing, you can readily understand why I
ask the question, ‘Why has this rim not been removed
from the market?’’’ Now this was your boss back in
1969, Paul Hykes, chief engineer of the Budd Company,
suggesting the rim should be taken off the market.

BRADLEY: Then as—as close as I was to Paul, I never
realized that he had these feelings about the RH5-degree
rim.

WALLACE: You didn’t know that he and others had
those feelings about the RH5 rim?

BRADLEY: I haven’t—I’ve—I—I—I—I knew—I-I’m—I
swear that I did not know while Paul was at the Budd
Company that he objected to the RH5-degree rim.

WALLACE: But if Bradley didn’t know about Hykes’
feelings while the former chief engineer was with the
company, nonetheless Bradley did consider the effects of
such criticism. I read back to him a memo he himself had
written about the Hykes letter.

(Reading memo): “I’m certain we will be asked in the
near future to comment on Mr. Hykes’ letter. Any
publicity along chis line could be very detrimental to the
Budd image, particularly with the interest that the
Department of Transportation has on safety at this
time.”’

BRADLEY: What—what did I say? I said I didn’t
want a lot of publicity. Naturally. Who would?

36a

Appendix A—Plaintiff’s Complaint with
Killer Wheels Transcript.

WALLACE: Bradley still insisted the multi-piece rim
was no more hazardous than the single-piece rim. But we
had learned of an industry memorandum that said
Bradley might have been pressured into changing his
presentation at Department of Transportation hearings
back in 1970, a presentation that would have shown that
some multi-piece rims could not pass certain safety tests,
and that the industry might be better off moving to the
single-piece rim.

(Bradley laughs softly)

You smile, but isn’t it a fact that what you were going to
say at those Department of Transportation hearings was
that multi-piece rims would not pass the sudden-

deflation test at 60 miles per hour and that the industry
should go to the single-piece rim?

BRADLEY: Yes, I had planned that.
WALLACE: Why?

BRADLEY: I—I—I-—I said that I—I had—I showed my
presentation to one of our very good customers, and—

WALLACE: Who?
BRADLEY: (Laughs) It was the Ford Motor Company.
WALLACE: Yes?

BRADLEY: And they suggested that I—that—and
they only suggestxi, they didn’t tell me, they just
suggested if I took out two of the slides, my presentation
would not be basically changed and it would make it—it
wouldn’t—it wouldn’t be quite as damaging to the—to
the industry. Not—not because the single-piece is
basically safer than the multi-piece.

WALLACE: Then why?

37a

Appendix A—Plaintiff’s Complaint with
Killer Wheels Transcript.

BRADLEY: Because we—it was one way of—of taking
some of the pressure of off us from—from—from the
government. And—and from our standpoint—

WALLACE: What kind of pressure? Why was the—
BRADLEY: All—all of the things you’re saying there.

WALLACE: That the RH5 or the multi-piece was less
safe than the single-piece?

BRADLEY: That’s what they were saying.

WALLACE: It turns out that these were not the only
doubts the industry was having about multi-piece rims.
There is this report written by two engineers at
Goodyear’s Motor Wheel Division: “The parts are
inherently dangerous, both on the highway and in the
shop.” It says: ““When in use, the dangerous condition is
often masked.’’ And it goes on: ‘‘Any positive action to
get parts out of use will probably result in more liability
suits and higher damage awards. But at the same time,
it should reduce the number of accidents.”

But the question remains: If multi-piece wheel rims are
so dangerous, why hasn’t the U.S. government ordered
them off the road? Well, it turns out that the
government’s hands may be tied, for although the
government is looking into a ruling that would ban
future production of all multi-piece rims, the federal
statute of liritations forbids the mandatory recall of
most of the RH5 wheel rims, because they were
manufactured so long ago.

Therefore, the responsibility would seem to fall upon the
manufacturers.

JOAN CLAYBROOK: Absolutely.

38a

Appendix A—Plaintiff's Complaint with
Killer Wheels Transcript.

WALLACE: Joan Claybrook, former head of the
National Highway Traffic Safety Administration.

CLAYBROOK: It falls upon the manufacturers. And
you haven't asked me if I were the manufacturer would I
recall this, and I think that the answer is that it’s the
only ethical thing for the manufacturer to do.

WALLACE: Why do you think they refused?

CLAYBROOK: If they were to anow—acknowledge a
defect by recalling this wheel, then that would be used
against them in those product-liability cases. And it is,
in most cases such as this, a financial decision by the
manufacturer.

WALLACE: So, it comes down to money versus human
life?

CLAYBROOK: There’s no question about that. It
comes down to that in the manufacture of cars today.
Cars are not manufactured as safely as they can be, and
the answer is money. That is the reason why not, and
even though it’s pennies in many cases.

WALLACE: Do you think it would be a good idea now
to recall, for instance, the RH5’s that are still on the
road?

BRADLEY: I-—TI see—I really don't see any—any point
in recalling those versus any other, like—as I pointed out
before. They were the safest part we ever made, on—on a
statistical basis.

WALLACE: And the accidents that have happened,
you simply have to buy as part of the—part of the
bargain, in a—in a sense?

BRADLEY: This is the way life is.

(Announcements) —

39a

APPENDIX B
Request for Findings of Fact
IN THE

UNITED STATES DISTRICT COURT
For the Middle District of Pennsylvania

- REDCO CORPORATION,
Plaintiff
V.

CBS, INC. and THE INSURANCE INSTITUTE
FOR HIGHWAY SAFETY,
Defendants.

Civil Action No. 82-0263.
Jury Trial Demanded.

PROPOSED FINDINGS OF FACT
AND CONCLUSIONS OF LAW

Redco Corporation moves your Honorable Court to
find the following facts and conclusions of law to be
applicable in the above case:

3.

On March 8, 1981 and September 6, 1981, CBS
broadcast a program segment on its 60 Minutes show
titled ‘Killer Wheels”’.

2.

“Killer Wheels” referred to multi-piece rims and was of
and concerning Redco Corporation.

a

40a
Appendix B—Request for Findings of Fact.

3.

The 60 Minutes show is a news program produced by
CBS news.

4.

At the beginning of the show a human being is shown
walking to a tire and bending over it.

5.

The tire explodes violently, projecting a human like
figure dressed like a man into the air.

6.

The display leads the average viewer to believe this is
what happens in reality.

a

A visual display of a multi-piece rim is followed by a
voice that says ‘These things will kill you”’.

8.

A man then is displayed on the screen who finishes the
preceding sentence by saying ... if you don’t have the
required knowledge to assemble them. (This man is not
identified to the viewer.)

9.

The opening sequence of the show states as a fact that
multi-piece rims “kill”’.
10.

The program suggests that all multi-piece rims kill
people.

4la
Appendix B—Request for Findings of Fact.

11.

The program suggests the killing is caused by a
defective design.
12.
All multi-piece rims are displayed by the program as

being inherently, unpredictably and frequently lethal in
design and use.

13.

The program implies that all single piece rims are safer
than all multi-piece rims.

14.

No Redco rim consisting of its unique reverse 9° rim
and base assembly ever killed anyone and single piece
rims are not safer than multi-piece rims.

15.

The program suggests, as a matter of fact, that the
manufacturers of multi-piece rims, including Redco,
could reduce or eliminate the hazards of multi-piece rims,
but refuse to do so because thev:

(a) fear loss of business;

(b) fear that any concession would open the way for
lawsuits;

(c) do not care about human suffering caused by their
product.

16.

The program suggests that the manufacturers are not
simply mistaken but they knowingly, callously and in
their own self interest misrepresented the facts about
devastating injury.

42a
Appendix B—Request for Findings of Fact.
17.

The program demonstrates the culpability of all
manufacturers in the face of alleged factual lethality of
all multi-piece rims.

18.

The program is developed with an audio visual style
that implies the mobility, knowledge and objectivity of
CBS.

19.

The program ‘Killer Wheels’ does not present multi-
piece rims as matters of debate or opinion, but rather
presents as matters of fact the lethality of multi-piece
rims and the culpability of the manufacturers.

20.

The program “Killer Wheels” is composed of evicit
emotional responses of fear of multi-piece wheels, pity
for victims and anger towara the manufacturers.

21.

The program “Killer Wheels” works as rhetorical proof
that casts the show as a drama involving innocent
victims, friendly witnesses, an indignant but objective
reporting (backed up by the resources of network
information gatherers and a_ heartless industry
representative with something to kill.

22.

The dramatic structure of the show works to make
Bradley an industry spokesman as unsympathetic and
unbelievable.

43a
Appendix B—Request for Findings of Fact.

23.

Cutaways are used in the ‘Killer Wheels’ show to
make Jack Bradley appear as a fool or a liar by implying
that he was answering one question when he in fact was
answering another.

24.

The ‘Killer Wheels’ program by implication,
communicates the following messages:

(a) that all multi-piece rims kill people;

(b) that all multi-piece rims are_ inherently,
unpredictably and frequently lethal in design and use;

(c) that single piece rims are a known safe alternative;

(d) that the manufacturers of rims know this to be the
case;

(e) that the manufacturers could diminish or eliminate
the hazards of multi-piece rims but refuse to do so
because (1) they fear the loss of business, (2) they fear
that any concession (as through hazard warnings) would
open the way for lawsuits against them, (3) they
fundamentally do not care about the human suffering
caused or potentially caused by their product; and

(f) the manufacturers are not simply mistaken, but
that they knowingly, callously and in their own self
interest misrepresented the facts about devastating
injury.

44a
Appendix B—Request for Findings of Fact.

25.

The ‘Killer Wheels”’ program is produced as a drama
involving innocent victims, friendly witnesses, indignant
but objective reporting of a heartless industry with
something to hide. The entire focus has nothing to do
with weighing the merits of multi-piece rims, but rather
is about the culpability of all manufacturers in light of
the lethality of all multi-piece rims.

26.

The program states that the manufacturers of multi-
piece rims, including Redco, know that single piece
wheels are safer than multi-piece wheels.

CONCLUSIONS OF LAW
1.

The program ‘Killer Wheels’ is capable of being
understood by the average viewer as defamatory.

In the Alternative
ae

A jury must decide the question of whether or not the
program ‘Killer Wheels” is a defamatory broadcast.

Respectfully submitted,
LAUCKS & MONROE
By: DONALD L. REIHART

Donald L. Reihart
29 North Duke Street
York, Pennsylvania 17401
Tel: (717) 848-4900

ne ee OE ee ee, ~~ eo

45a
Appendix B—Request for Findings of Fact.

CERTIFICATE OF SERVICE

I, Donald L. Reihart, Esquire, of the law firm of
Laucks & Monroe, do hereby certify that service of the
within document was made upon the following by
depositing a true and correct copy of the same in the
U.S. Mail, postage prepaid, addressed to the following:

Jerome J. Shestack, Esquire

Carl A. Solano, Esquire

Schnader, Harrison, Segal & Lewis

Suite 3600, 1600 Market Street

Philadelphia, Pennsylvania 19103
Attorneys for Defendant, CBS Inc.

G. Thomas Miller, Esquire
McNees, Wallace & Nurick
P.O. Box 1166
Harrisburg, Pennsylvania 17108
Attorney for Defendant, CBS Inc.

James K. Thomas, II, Esquire

212 Locust Street

P.O. Box 999

Harrisburg, Pennsylvania 17108
Attorney for the Defendant, Insurance
Institute for Highway Safety

LAUCKS & MONROE
By DONALD L. REIHART
Donald L. Reihart, Esquire
Dated: April 27, 1984.

46a

APPENDIX C
Affidavit of Dr. Thomas W. Benson
IN THE

UNITED STATES DISTRICT COURT
For the Middle District of Pennsylvania

REDCO CORPORATION,
Plaintiff
Ws

CBS, INC. and THE INSURANCE
INSTITUTE FOR HIGHWAY SAFETY,
Defendants.

Civil Action No. 82-0263.

AFFIDAVIT

Thomas W. Benson, being duly sworn according to
law, deposes and says:

My name is Thomas W. Benson. I have been a
Professor of Speech Communication employed at the
Pennsylvania State University since 1971 and a full
professor since 1975. I have been teaching and writing
about human communications since 1963 specifically in
the analysis of human communication through speech,
film, television and other media.

My area of academic discipline and research concerns
communication studies and includes quantitative and
qualitative analysis of communications. It also included
public opinion analysis and response thereto.

” Se

47e
Appendix C—Affidavit of Dr. Thomas W. Benson.

I am the editor and author of numerous books and
articles about communication. | was awarded the Robert
Kibler Memorial Award of the Speech Communication
Association in 1983 as a pioneer in the rhetoric of film
and television. See attached news release.

I have viewed the Killer Wheels broadcast by CBS,
Inc. on March 8, 1981 and make the following affidavit
concerning the communication portrayed in the program.

The average viewer understood as a person of
reasonable intelligence and good will is induced by the
Killer Wheels show to conclude:

1. That all multi-piece rims kill people;

2. That all multi-piece rims are inherently,
| unpredictably and frequently lethal in design and
| use;

3. That single piece rims are a known safe
alternative;

4. That the manufacturers of rims know this to be
the case;

5. That the manufacturers could diminish or
eliminate the hazards of multi-piece rims but refuse
to do so because (a) they fear the loss of business,
(b) they fear that any concession (as through hazard
warnings would open the way for lawsuits against
them and (c) they fundamentally do not care about
the human suffering caused or potentially caused by
their product; and

6. The manufacturers are not simply mistaken;
but that they knowingly, callously and in their own
self interest misrepresented the facts about
devastating injury.

All of these matters are presented by the show as
matters of fact (although some of them are repeated
within the show as independently supported by

48a
Appendix C—Affidavit of Dr. Thomas W. Benson.

opinions). That is, they are reported as facts and as
supported by facts and in addition, these ‘‘facts’’ are
independently corroborated by opinions. They are not
partly facts and partly opinions and, therefore, really
just opinions. They are presented as facts.

Even the callousness of the industry is presented as a
fact as when Mike Wallace asks at the end of the
segment whether the industry is trading profits for lives.
The respondent answers, ‘‘This is the way life is.’’ The
question and its answer are alleged by the show as a
fact, and as representing a fact. Of course, without
looking at the unedited footage, it is impossible to
determine the accuracy of CBS’ reported fact. . :

Furthermore, it is my opinion that although these
matters are presented as matters of fact partly through
the invocation of CBS and its 60 Minute stars as
reporters of facts and partly through the use of
constructive film editing, camera, and sound techniques,
the medium of television itself is not inherently incapable
of distinguishing between facts and opinions or
arguments. Rather, CBS chose in this instance to present
its Killer Wheels report as a statement of facts and a
reasonable average viewer would, in my judgment,
regard it as such.

THOMAS W. BENSON
THOMAS W. BENSON
Professor of Speech Communication

Sworn and subscribed to before me
this 29th day of February, 1984.
Constance M. Wheeler
Notary Public
University Park, Centre County, Pa.
My Commission Expires July 22, 1985.

Bb 6 ie Ontenid. w

49a
Appendix C—Affidavit of Dr. Thomas W. Benson.
RELEASE

DATE: 30 NOVEMBER 1983

FROM: Dept. of Speech Communication, The
Pennsylvania State Univ., 207 Sparks
Building, University Park, PA 16802 (856-
3461)

TO: All Media

At its annual convention in Washington, D.C., the
Speech Communication Association presented the Robert
Kibler Memorial Award to Thomas W. Benson, Professor
of Speech Communication at the Pennsylvania State
University.

The award cited Professor Benson for ‘dedication to
excellence, commitment to the profession, concern for
others, vision of what could be, acceptance of diversity,
and forthrightness.’’ In a speech of presentation at the
award ceremony, Professor Emeritus Waldo Braden of
Louisiana State University, speaking on behalf of the
Association, said:

“For nearly twenty years, Thomas Benson has pioneered
in the study of the rhetoric of nonverbal communication,
television, and film. As a teacher and scholarly writer, he
has educated students and peers concerning the
rhetorical forces embedded in audio-visual images and in
the fine arts generally. In the spirit of the late Robert J.
Kibler, Benson dares to probe previously uncharted
features of human communication while generously
refining and forwarding the research of fellow scholars as

50a
Appendix C—Affidavit of Dr. Thomas W. Benson.

editor, writer, and film maker. Mysteries are challenges
to his understanding and goads to his research. To the
unraveling of such mysteries he brings a blend of
rhetorical knowledge, artistic principles, familiarity with
history, and originality of thought and expression.”’

Professor Benson came to Penn State University in 1971
after graduating from Hamilton College, earning the
M.A. and Ph.D. from Cornell University, and teaching at
the State University of New York at Buffalo and
University of California, Berkeley. He edited the journal
Communication Quarterly, has served.two terms on the
editorial board of The Quarterly Journal of Speech, and
has written extensively on the rhetoric, art, and politics
of speech, film, television, and nonverbal communication.

5la

APPENDIX D
Affidavit of Dr. Thomas Benson

AFFIDAVIT

COMMONWEALTH OF PENNSYLVANIA al
COUNTY OF CENTRE

Before me, the undersigned officer, personally
appeared THOMAS BENSON, who, being duly sworn
according to law, deposes and says according to his
personal knowledge that the following facts and opinions
are true and correct to the best of his knowledge and
belief:

I graduated from Hamilton College in 1958 and earned
a BA Degree. In 1961 I graduated from Cornell
University with an MA Degree and was awarded a PhD
in speech and drama in 1966. I have taught at the State
University of New York at Buffalo; at the University of
California at Berkeley and am presently a professor of
Speech Communication at the Pennsylvania State
University at State College, Pennsylvania.

I have edited the journal ‘‘Communication Quarterly”
and served two times on the editorial board of the
Quarterly Journal of Speech. I have written extensively
on the rhetoric, art and politics of speech, film, television
and non-verbal communication. I have studied and
taught the rhetoric of non-verbal communication,
television and film communication for over twenty years.
In addition, I have conducted research in the field of
communication with a view of obtaining an
understanding of communication by non-verbal, verbal,
visual and auditory means.

52a
Appendix D— Affidavit of Dr. Thomas Benson.

In November of 1983 I was awarded the Robert Kibler
Memorial Award by the Speech Communication
Association for the research and efforts that I have made
in these fields.

My research, experience and understanding include
seeking out and explaining the way in which
communication occurs and how ideas are transmitted
through various means of communication, including
television and film.

I have published detailed analysis on the way
television and film messages are constructed and
communicated.

I have seen and reviewed the program “Killer Wheels”
broadcast on March 8, 1981 by CBS, Inc. The following
report supplements my Affidavit of February 29, 1984
that is incorporated by reference herein.

In coming to an understanding of the meaning of a
television broadcast, the viewer relies upon the
information presented and its context. In the case of
“Killer Wheels’, the context and the information are
constructed by CBS to constitute a message
communicating:

1. that all multi-piece rims kill people;

2. that all multi-piece rims are _ inherently,
unpredictably, and frequently lethal in design and use;

3. that single piece rims are a known safe alternative;

4. that the manufacturers of rims know this to be the
case;

53a
Appendix D— Affidavit of Dr. Thomas Benson.

5. that the manufacturers could diminish or eliminate
the hazards of multi-piece rims but refuse to do so
because (a) they fear the loss of business, (b) they fear
that any concession (as through hazard warnings) would
open the way for lawsuits against them and (c) they
fundamentally do not care about the human suffering
caused or potentially caused by their product: and

6. the manufacturers are not simply mistaken, but
that they knowingly, callously, and in their own self
interest misrepresented the facts about devastating
injury.

Crucial to an understanding of how audiences respond
to communication is the concept that interpretation is
contextual rather than atomistic. This is not to say that
audience interpretation is simply a matter of personal
idiosyncracy or general impression, but that any element
in a communication takes its meaning from the context
in which it appears. In what follows, I will present as
directly as possible the reasons for my judgments about
the message of ‘‘Killer Wheels,’ and I will cite specific
elements of the show that communicate the message, but
I shall be doing so in an attempt to show how each
element communicates in the context.

That all multi-piece rims kill people. This allegation of
fact is presented in a number of ways, verbally and
visually. The title of the segment, “Killer Wheels,’ not
only makes the allegation but assumes it as a fact: 60
Minutes is produced by CBS news, and advertised as
such in the show and elsewhere. This carried the
implication that the segment would not be titled as it is
if it were not being reported, named, as a fact. Viewers
are clearly invited to interpret the title of the segment in
this way.

54a
Appendix D— Affidavit of Dr. Thomas Benson.

In the brief introductory sequence, the visual
presentation begins before Mike Wallace’s words. We see
a human figure bending over a tire, which explodes. Only
after we have been invited to think that we have seen a
human being killed, the emotional effect of which is
sustained throughout the rest of the segment, does Mike
Wallace inform us that we have seen a dummy—and he
then alleges that the sequence can be taken as a factual
representation of what happens in reality:

This test film by the Insurance Institute for
Highway Safety was made with a 250-pound
dummy, but it shows graphically what can happen
when a wheel rim explodes. (We then see an
explosion from another angle). ... ‘Unlike the tire
on your automobile, which rests on a single piece
rim like this one, the tires on most of the trucks and
buses on the road rest on a rim made of two or three
pieces, like this one.”

As Wallace finishes his second sentence, we see images
of wheels and rims; while we are looking at a shot of a
multi-piece rim, a voice says, “These things will kill
you’’—and only then does the visual image change to
reveal a man in a blue suit, who finishes the sentence,
with the words, “If you don’t have the required
knowledge to assemble them.”

The effect of the sound-image editing here (in which
the man who is identified here in the transcript, but only
later in the broadcast accessible to the viewer, as Gary
Gardner, a lawyer), is that Gardner’s voice is placed in
the same commentative role as Wallace’s, and is let
stand, not only by the omission of refutation, but by its
editorial placemert, as CBS’s presentation of the
facts—these things will kill you.

55a
Appendix D— Affidavit of Dr. Thomas Benson.

The opening impression that a statement of fact has
been made alleging that multi-piece rims kill is reinforced
in a variety of ways throughout the show:

(1} Wallace says: ‘Killer Wheels—that’s what many
truck drivers and tire mechanics are calling some weel
rims now riding on our highways.”

(2) Wallace says: ‘““They are called multi-piece wheel
rims, and accidents involving them, according to U.S.
Government statistics, have killed more people than have
died in accidents involving the Ford Pinto or the
Firestone 500 Tire.’ (The allegation about U-/S.
Government statistics is clearly meant to establish that
the wheel rims kill as a matter of fact. The fact of the
number of deaths is not mentioned, but is used to create
an impression of deadliness by a comparison whose ocher
meanings I shall return to later.)

(3) Wallace says: ‘So it is no surprise that there has
been a call to ban these wheel rimms from the highways.”’
The phrase ‘So it is no surprise” inserts an editorial
opinion in the guise of a fact, linking the alleged ‘‘fact”’
that the rims are killers to the alleged ‘‘fact’’ that there
is a-call to ban the rims with CBS’s implied approval of
that connection.

(4) Mary Ehmann’s son, Eric, was killed by the
explosion of a multi-piece rim. And in an interview she
reports hearing about other cases.

(5) In his concluding comment, Wallace reports eight
(8) more deaths since his first report.

This review cites only those places in the program
where multi-piece rims are alleged, as a matter of fact, to
have killed (and the word ‘‘kill” is used at other points in

56a
Appendix D— Affidavit of Dr. Thomas Benson.

the breadcast, to bolster the impression). In addition, of
course, the broadcast provides considerable detail on
serious accidents and shows films in which dummies are
destroyed by explosions. That multi-piece rims kill
people is clearly meant to be reported as a matter of fact
by “Killer Wheels.”

Does ‘Killer Wheels” allege as a matter of fact that a//
multi-piece rims kill people? In my judgment, yes. At
several points, the report groups together (1) all multi-
piece rims, or (2) all manufacturers of multi-piece rims.

CBS clearly does not claim that each and every multi-
piece rim has killed or will kill, but its mode of
representation appears to communicate that all multi-
piece rims have the same safety defects, so that a death
caused by one represents a death that could have been
caused by any, and that all manufacturers therefore
fabricate ‘Killer Wheels.’ It appears to be like the case
of three armed robbers in a bank, one of whom shoots
the guard, but all of whom are guilty. The association of
one multi-piece rim with all multi-piece rims, and of one
manufacturer with all manufacturers, is made explicitly
and implicitly in a number of places in the broadcast:

‘“... The tires on most of the trucks and buses on
the road rest on a rim made of two or three pieces,
like this one. . .

These things will kill you.

... We're dealing with only the wheel rims on trucks
and buses and some campers. They are called multi-
piece wheel rims. . .

... These wheel rims

... The companies that make these wheels. . .

57a
Appendix D-- Affidavit of Dr. Thomas Benson.

... And in case you’re wondering that an accident

involving a truck rim is like. . .

... Its design. ..

... Unlike the tire on your automobile, which rests

on a single piece rim like this one, the tires on most

of the trucks and buses on the road rest on a rim

made of two or three pieces, like this one. . .

... Goodyear, one of the manufacturers of multi-

piece rims. . .

Goodyear and the other manufacturers recognize the

hazards connected with multi-piece rims during
_Z deflation or inflation of the tire. . .

... It is for this reason, say the tires makers. . .
The tire makers insist. . .
There are four major manufacturers of multi-piece
rims: Firestone, Goodyear, the Budd Company, and
the Kelsey-Hayes Corporation (this implies that
although there are four major manufacturers, there
are other, “minor” manufacturers whose product
does not materially differ).

... The manufacturers insist. . .

... It turns out that these were not the only doubts
the industry was having about multi-piece rims.
Since we first broadcast this report last March,
...28 additional accidents, including eight (8)
deaths, due to multi-piece rim explosions. Still, the
Reagan administration has announced plans to drop
a proposed rule that would ban all future production
of multi-piece — -el rims. The reason? A conversion
from multi-piec: wheels rims to single piece would
cost the industry upwards of $3,000,000.00 a year.”

*

ro

58a
Appendix D— Affidavit of Dr. Thomas Benson.

From first to last, the CBS story treats the
manufacturers as one industry and the multi-piece rim as
one product— Whenever there are specific examples, they
clearly are meant to represent the whole.

All multi-piece rims are inherently, unpredictably, and
frequently lethal in design and use.

Frequency: This is measured impressionistically but
with a tone of reportorial objectivity, in passages that
compare the multi-piece rim with the Ford Pinto and
Firestone 500; in reference to Ben Kelley’s reperted ‘‘tip
of the iceberg’’ 100 deaths and ‘‘at least 400 injuries’;
references to frequent injuries to innocent by-standers:
and in the final reference to eight (8) deaths and twenty-
eight (28) injuries since the first broadcast.

Inherency: Evidence is cited, and unsupported
assertions are made, regarding the allegedly inherent
danger of multi-piece rims. Because they are made of
more than one piece, we are told repeatedly, multi-piece
rims have an inherent tendency to explode.

Unpredictability: The unpredictable explosiveness of
multi-piece rims is esserted visually in the several
examples of explosions involving dummies, standing in
for people who were or might be surprised by such
accidents. The narratives of the reported accidents are
handled in such a way, in terms of story-telling
techniques, as to stress the surprise and unpredictability
of the accidents. Lloyd James, Sr., is quoted saying,
“The next thing I knew...’’ Mary Ehmann is quoted
saying, ‘‘And when he laid it down, the impact (slaps
hand) of hitting the floor—apparently something wasn’t
quite right, or maybe there was a piece of rust or
something there—”’.

That single piece rims are a known safe alternative.

59a
Appendix D— Affidavit of Dr. Thomas Benson.

At several places in the broadcast, (ail) single rim
wheels are alleged to be safer than (all) multi-piece rims.
CBS quotes Ben Kelley at one point. Kelley says, ‘‘Now
the—the irony is that there is a—an identical design in
which all of the metal is combined—the single piece
wheel, in which it’s all in one piece. There’s nothing
separate from the wheel.’ Wallace confirms Kelley's
remark as a CBS-certified fact by replying, ‘‘Right.”’
Later, Wallace alleges that the only reason for not
switching from multi-piece rims to single piece rims is
the cost of a conversion—an allegation as to the fact of
the safety and the fact of the manufacturers’ motives.

That the manufacturers know this to be the case.

The industry is made to impeach itself in the excerpt
from the Goodyear safety film (an apparent case of a
reluctant witness, as CBS frames it). And in the
interview with Jack Bradley, Wallace works to impeach
Bradley and, despite Bradley’s denials, remarks, as an
apparent statement of fact, at the conclusion of part of
the interview, “It turns out that these were not the only
doubts the industry was having about multi-piece rims.”

That the manufacturers could diminish or eliminate the
hazards of multi-piece rims but refuse to do so because
(a) they fear the loss of business, (b) they fear that any
concession (as through hazard warnings) would open the
way for lawsuits against them, and (c) they
fundamentally do not care about the human suffering
caused or potentially caused by their product.

Wallace alleges early in the segment that the story is
about not simply the multi-piece wheel rim, but about
corporate decisions and their motivations. At several
places, CBS and the friendly witnesses whose remarks

60a
Appendix D— Affidavit of Dr. Thomas Benson.

are accepted as facts, repeat that the companies are
motivated by profit, that they fear lawsuits, and that
they are afraid to concede the facts for fear they would
lose money. All of these allegations tend to establish the
heartlessness of the corporations, a topic which is capped
by the editing of the end of the Bradley interview, in
which Bradley is made to smilingly accept the tradeoff of
lives for money as “the way life is.”’

That the manufacturers are not simply mistaken, but
that they knowingly, callously, and in their own self
interest misrepresented the facts about devastating
injury.

It appears to be important to the meaning of the show
that it is not regarded as a debate about the merits of
the multi-piece rim, but the factual report of a
scandalous and knowing disregard of the public safety.
This conclusion is implied to be a matter of fact growing
out of the alleged facts that the manufacturers of multi-
piece rims continued to manufacture them even though
they knew them to be lethal and knew that there was a
safe alternative. The entire focus of the show has to do,
not with weighing the merits of the multi-piece rim, but
about demonstrating the capability of (all) the
manufacturers in the face of the allegedly factual
lethality of (all) multi-piece rims.

So far, I have relied primarily upon the verbal porticn
of the broadcast to establish its probable meanings for
an audience. I have tried to show how a series of
statements, taken together, create a predictable message
as fact. Assuming the widely advertised competence of
CBS news, it is hard to see how a different reading could
be expected or intended.

6la
Appendix D— Affidavit of Dr. Thomas Benson.

There is more to the context, of course, than the words
spoken. The visual treatment of the material is designed
to reinforce the impression that I have reported.

‘Killer Wheels’ is developed with an audio-visual style
that strongly implies the mobility, knowledge, and
objectivity of CBS. Interviews are cut in such a way, for
example, that a single camera appears to be able to move
instantaneously through time and space as it does in a
fiction film. Documents are inserted in the midst of an
interview. When Lloyd James's accident is reported,
CBS goes to Clayton, Georgia to film the service
station—creating an air of immediacy and implying a
willingness to go to any lengths to report the actual
facts. In the staging of the first explosion, the film
(staged, we are told after it has begun, by the Insurance
Institute for Highway Safety, and using a dummy)
appears at first to show a man being blown apart: This
is accomplished by a series of three shots:

{1) a man is shown bending over a wheel on the side
of the highway;

(2) a truck passes down the highway, obscuring the
screen;

(3) in what appears to be a continuation of shot 41,
the tire explodes, hurling a figure into the air—then we
are told that it is a dummy. Shot #2 is used to mask a
cut to the new shot.

The use of a second shot to interrupt an ongoing shot
is used in interview sequences, in what is called a
cutaway, to cover the omission of part of the interview.
From the point of view of my own analysis of the visual
technique of ‘‘Killer Wheels,’’ it is possible to describe
the technique and its probable meanings to viewers. But

62a
Appendix D— Affidavit of Dr. Thomas Benson.

without looking at the outtakes, it is impossible to report
with precision on whether CBS drastically
misrepresented the sequence of events in interviews.

The matter of cutaways and the audio-visual style of
television reporting perhaps needs some _ further
elaboration. I understand that my analysis will have
bearing on the question of libel, but I am writing from
the point of view of an expert on communication and not
on the law of libel.

The matter of the cutaway shot and its implications is
a potentially complicated one. In news and documentary
reporting, most scenes are filmed with one camera. That
camera is focused during the major portion of the
interview on the person being interviewed, and the
continuous footage that results is called the master shot.

At the editing state, the master shot will be shortened,
primarily for considerations of time, but also to retain
only the portions of the interview that contribute to the
story the reporter wishes to tell.

If the interview footage consists only of the master
shot itself, its cutting would result in a “‘jump cut’’ each
time a portion of the shot was discarded. A jump cut is
created when a portion of the shot was removed, and the
resulting edited cut reveals an obvious, even if minor,
‘‘jump” of the subject matter in the frame, resulting in an
obvious and distracting discontinuity. To bridge such
unconventional discontinuities, it is common practice to
film “‘cutaway”’ shots that can be inserted into the gap in
the master shot, hiding the discontinuity and acting as a
bridge that preserves the illusion of continuous time in
the interview.

63a
Appendix D— Affidavit of Dr. Thomas Benson.

The most common cutaway shot in an interview is the
“reverse” shot of the interviewer. Other cutaway shots
might include a close-up of the interviewee’s hands, or a
long-shot of the room in which the interviewee and
reporter are talking. Most interviews coiducted outside
the studio employ only one camera. Hence, any cutaway
shots are usually filmed before or after the interview
itself, and are not part of the moment in time that they
are made to appear to be. And, of course, once the
cutaway is accepted as a convention, it obscures the gap
in the master shot, rather than revealing it.

It would perhaps be excessive to object to cutaways in
news reporting generally. They are conventional, and they
do contribute to the creation of an impression of reality.
The cutaway can actually enhance communication by
making an interview more interesting (by providing some
visual relief); by avoiding the distracting discontinuities
of a jump cut (thus enabling the viewer to pay closing
attention to the edited content); by reminding the viewer
of the presence of the interviewer who is revealed in the
reverse-angle cutaway; by re-establishing the credibility
and star-value of the reporter by cutting to him for a
reverse angle in which he asks a question or guides our
interpretation by the expression with which he listens to
an answer. But the cutaway is also subject to abuse. All
of the features that allow the cutaway shot to enhance
the impression of reality (by re-constructing reality) can
be used in such a way as to be unfair or, worse, to
literally misrepresent the truth.

The cutaway shot is one clue as to the differential
treatment accorded to people interviewed for “Killer
Wheels.”’ It is clear from the broadcast that Jack
Bradley’s interview is interrupted more frequently, and

64a
Appendix D— Affidavit of Dr. Thomas Benson.

with different materials, than the others. The effect is
not only to undermine Bradley’s credibility, but to alter
the tenor of his answers and, quite possibly, to
misrepresent the continuity of the logic of question and
answer.

It is at this point that one must pause and comment
on the use of the cutaway (and film technique in general)
as a device for interpretetion. As a matter of
communication theory, and invoking a comparison
between film and language, it would seem that if
television and film can invoke the protection of the First
Amendment, then they must also accept its
responsibilities. That is, any medium of communication
capable of invoking the protection of the First
Amendment is claiming a certain status as
communication, rather than simply claiming that it is
totally irrelevant both to libel and the First Amendment.
This follows from principles well established as matters
of communication theory.

From the point of view of communication theory, it
would be inaccurate to claim that television was, by its
nature, either (1) purely factual and objective, or (2)
merely a matter of opinion and interpretation, with no
claim to make statements that are either accurate or
inaccurate. Film (and television), like spoken and written
language, is always interpretive, and therefore not
perfectly objective.

But film and television, like language, are also capable,
particularly when using language as one of their
elements, of telling the truth and lying, of defending or
defaming. One need not claim, that is, that all language
is or ought to be “objective” to claim that language is

65a
Appendix D— Affidavit of Dr. Thomas Benson.

capable of telling the truth, or lying. The same holds for
television, though there are important differences
between spoken and written language and _ the
“language” of television.

The techniques of television documentary and news
narration are interpretive, but this does not vitiate their
claims or their effect as broadcast news reporting. Part
of the explicit and implicit message of 60 Minutes is that
it is taking enormous care to be accurate about the facts,
that it is competent to identify and communicate the
facts, and, in the case of ‘Killer Wheels,”’ that the facts
are essentially as set forth herein.

The issue of factuality needs to be addressed from
another angle. From the point of view of communication
theory and its relation both to decision-making and
opinion-formation, the issues addressed by ‘Killer
Wheels” would appear to be debatable. That is, by their
nature, the questions of whether multi-piece rims are
lethal, and whether the industry knowingly manufactures
a lethal product, are capable of being addressed as
matters of opinion and as debatable. And there is
nothing about television, either as a medium or as a
pattern of communicative practices, that prevents it
from presenting these matters as debatable. But ‘‘Killer
Wheels’’ does not present them as debatable or as
opinion. Rather, “Killer Wheels’ presents, as matters of
fact, the lethality of multi-piece rims and the culpability
of the manufacturers.

The issue of factuality versus opinion would seem to
place the manufacturers in a particularly difficult
position in trying to defend themselves, either in public
or in court. Should it be understood that if a multi-piece

66a
Appendix D— Affidavit of Dr. Thomas Benson.

rim manufacturer provides evidence to indicate the
safety of his product, he is implicitly conceding that the
safety issue is simply a matter of debate (or of opinion)
and that he therefore has conceded CBS's claim to be
simply setting forth an opinion? From the point of view
of communication theory, such a claim would seem to
make any libel impossible to prosecute, since the
Defendant would simply have to draw the Plaintiff into a
debate about the merits of the original issue and then
point out that the communication complained of is
thereby conceded to be a matter of opinion. In my view,
CBS clearly, and unnecessarily, claimed that it was
presenting the facts.

I think it is also clear that in addition to is aura of
factuality, CBS usd the elements of television
communication to encourage emotional responses to the
material. For example, it appears to me that an average
viewer is induced to experience fear, pity, and anger in
quite predictable ways. Fear: The shots of the
explosions, the shots of (potentially explosive) trucks
travelling the highways, and others. Pity: The shots of
accident victims and their relatives. Anger: The smiles of
Jack Bradley—not only in the context of Mike Wallace's
questions, but in the context of the shots which have
aroused our fear and pity, and which are a part of our
context, but were not a part of Bradley's context.

The emotional responses encouraged by the CBS style
in this case are not merely results of the factual case
made out against multi-piece rim manufacturers, but
work to reinforce it. The emotional structure of the show
works as a form of rhetorical proof that casts the show
as a drama involving innocent victims, friendly
witnesses, an indignant but objective reporter (backed up

67a
Appendix D— Affidavit of Dr. Thomas Benson.

by the resources of a network of information gatherers),
and a heartless industry representative with something
to hide.

The dramatic structure of the show works to make
Bradley seem not just unsympathetic, but unbelievable.
Bradley’s honesty is impugned with cutaways to
documents that go by too fast for us to fully
comprehend, and with other cutaways that may bridge
distorting gaps in the continuity of the question-and-
answer sequence. But in addition to these means of
undermining Bradley’s testimony, other suggestions are
made structurally. If Bradley is unsympathetic to the
victims of multi-piece rim accidents, that would appear
to testify to the industry’s callous disregard of the public
safety. And when Bradley makes an engineer’s answer to
the question of whether multi-piece rims are dangerous
(he says, “They are not dangerous’’), any audience
member who has seen the demonstration films and the
mutilated victims and the grieving parents must take
Bradley for a fool or a liar.

Every reasonable viewer must believe by this point in
the broadcast that multi-piece rims are dangerous, and
Bradley’s answer (which is presumably addressed to the
statistical and engineering aspect of the question) is
edited into the show so as to seem a denial of the human
suffering that has been vividly and _ undeniably
portrayed.

In my view, responsible news journalism would not
thus structure a show to imply to an audience that a
person was answering one question when he was in fact
answering another. The techniques of interviewing and
television narrative are employed in “Killer Wheels’”’ in

68a
Appendix D— Affidavit ef Dr. Thomas Benson.

such a way as to make Jack Bradley represent the
industry, and to make him appear not only heartless but
dishonest. He is the only witness whose story is cross-
examined, his answers are clearly distorted in meaning
by their placement in context, and it may be that editing
has been used to put some of his answers directly out of
context—a fact which cannot be verified without
inspection of the pre-edited interview materials.

I am a communication scholar, not an engineer or
lawyer. I do not know whether “Killer Wheels’ is
libelous, and I do not know whether multi-piece rims are
safe. It is clear to me that CBS made out what it
presents as a factual account of ‘‘killer wheels”.

THOMAS W. BENSON
Thomas Benson

Sworn and subscribed to before me
this 25th day of (Illegible), 1984.

CONSTANCE M. WHEELER
Notary Public
University Park, Centre County, Pa.
My Commission Expires July 22, 1985

ee er

69a

APPENDIX E
Affidavit of J. B. Sechrist

IN THE UNITED STATES DISTRICT COURT
for the Middle District of Pennsylvania

Civil Action No. 82-0263

REDCO CORPORATION,
Plaintiff,

"ws

CBS, INC. and THE INSURANCE INSTITUTE
FOR HIGHWAY SAFETY,
Defendants.

AFFIDAVIT

My name is J. B. Sechrist. I am familiar with the
information hereinafter referred to as emanating from
files of The Insurance Institute of Highway Safety. I am
familiar with the effect of the insurance institute's
efforts to ban multi-piece wheels including the effect of
the CBS show ‘Killer Wheels”’.

1.

On June 29, 1977, Lynn Smith of IIHS received
information from the Bureau of Motor Carrier Safety
suggesting that ... “‘very few accidents today are
related to wheel failures’’. See Exhibit A.

70a
Appendix E—Affidavit of J. B. Sechrist.

2.

The Insurance Institute for Highway Safety used a
“clipping service’ to obtain information about multi-
piece rims and made no effort to collect information
about single piece rims. See Exhibit B.

3.

By letter of November 24, 1977, the IIHS knew that
drop-center type wheels (single piece) exploded through
tire bead failure. See Exhibit C.

4.

By letter of Sept. 25, 1978, IIHS is shown to have
knowledge that the North Dakota Workman's
Compensation Research revealed forty single piece rim
accidents. This information was ignored and suppressed
by ITHS. See Exhibit D.

5.

By memo of June 30, 1978, IIHS had additional
information suggesting that single piece wheels fail. See
Exhibit E.

6.

By memo of July 17, 1978, IIHS had information
suggesting that single piece and multi-piece wheels
resulted in loss of control if a front tire went flat. See
Exhibit F.

71la
Appendix E—Affidavit of J. B. Sechrist.

7.

By letter of September 12, 1978, the state of Texas
reported there was no problem in two years with rim
separation. See Exhibit G.

8.

The ‘“‘test’’ film prepared by IIHS and broadcast on
CBS program “Killer Wheels’ violated OSHA standards
passed on January 29, 1980. See Exhibit H.

9.

On January 29, 1980, OSHA also dispensed with
requirement of warning labels on multi-piece rims. This

information was known or should have been known by
IIHS. See Exhibit I.

10.

On and before March 8, 1981, the IIHS knew or should
have known of the South Coast Technology report. (See
Exhibit C in Plaintiff’s Appendix to Brief in Opposition
to Motion for Summary Judgment), and the Phase III
report of Failure Analysis Associates (See Exhibit B in
Plaintiff's Appendix to Brief in Opposition to Motion for
Summary Judgment), that set fort an authoritative study
of multi-piece rim failures and acknowledged that single
piece rims proportionally cause as many or more injuries
and deaths as multi-piece rims.

72a
Appendix E—Affidavit of J. B. Sechrist.

11.

The efforts of IIHS and the CBS “Killer Wheels’
program promoted the promulgation within the State
Board of Education in Maryland of Cornor 13.A.06.07
that would eliminate the use of multi-piece rims on
school buses and force the use of single piece rims with
tube type tires. This rule was not adopted when all the
safety evidence was presented. However, if it had been
adopted. ... The school children of Maryland would have
been exposed to accident frequency twenty-five times
higher than children in buses using multi-piece wheels.

12.

_. The Redco multi-piece rim is designed with a reverse
nine (9°) degree locking ring and base assembly. This
product has not killed any servicemen, innocent
bystanders, truck drivers or other users.

13.

A summary attached hereto reflects accurately the
information available to IIHS and their conduct in
attempting to ban multi-picce rims. The exhibits, if not
already in the record, are readily available to
substantiate the summary. See Exhibit J.

J. B. SECHRIST
J. B. Sechrist II, Vice President
Redco Corporation

Sworn and subscribed to before me
this 26th day of April, 1984.

(Illegible)

Notary Public
(Illegible)

73a
Appendix E—Affidavit of J. B. Sechrist.

EXHIBIT J

SUMMARY AND COMPILATION OF DOCUMENTS
EVIDENCING THE UNTRUSTWORTHINESS
AND INACCURACY OF
INSURANCE INSTITUTE FOR HIGHWAY SAFETY
STATEMENTS ON MULTI-PIECE RIMS

The Insurance Institute for Highway Safety, working
in concert with plaintiffs’ attorneys, has been the
principal source of public statements attacking the
safety of multi-piece rims. It has been by far and away
the leading overt instigator of government action against
multi-piece rims. Unfortunately, the Insurance Institute
has misled and actively deceived the National Highway
Traffic Safety Administration (NHTSA) about multi-
piece rim safety, making public statements to the
NHTSA about mu‘‘i-piece rim hazards which were
contradicted by its own non-public records and the
expressed views of its own technical staff. What is more,
the data which the Institute supplied to the NHTSA was
full of errors and wholly unreliable. The Insurance
Institute now has filed the same false and misleading
information with the Maryland Board of Education.
Thus, it has provided the Board of Education staff the
same petitions to ban and recall multi-piece rims which it
filed with the NHTSA in 1978 and the numerous follow-
on filings it made with that Agency.

Fortunately, the NHTSA was able to pierce the
Insurance Institute misrepresentations and inaccuracies.
It has rejected the Insurance Institute petition for a rule
banning multi-piece rims (47 Fed. Reg. 8232, February
25, 1982), and it regarded the companion petition for a
defect investigation to recall multi-piece rims as so
poorly based that it declined to open a formal
investigation.

74a
Appendix E—Affidavit of J. B. Sechrist.

It is essential that the Maryland Board of Education
also not be misled and that it, too, see the active
misrepresentation engaged in by the Insurance Institute.

1. Misrepresentations by the Insurance Institute: The
Insurance Institute misled the NHTSA both by active
misrepresentations and by materially misleading
omissions in the information it filed with the NHTSA.
For example, seven months before the Institute's first
Petition to the NHTSA on June 14, 1978, it
corresponded with Dr. Alan Milner, a metallurgist who
owned a service garage and held himself out as an expert
in tire mounting accidents, to secure consulting services
on rim disengagements. Dr. Milner wrote back on
November 24, 1977, stating:

Thank you for your letter of November 8, 1977
inquiring about my background in multi-component
truck wheel explosions.

I do have some experience with multi-component
rim separation explosions, although most of my
experience concerns tire bead failure related
explosions in drop center [single piece] type wheels.

I have investigated accidents involving post
mounting separations on continuous base,
continuous side ring type wheels [multi-piece] of the
Firestone type. These have been plaintiffs’ cases
which have involved fairly gross malpractice on
behalf of the tire mounting operator in terms of
failure to properly inspect and clean the rim
components which were heavily rusted. See Exhibit
A.

75a
Appendix E—Affidavit of J. B. Sechrist.

Dr. Milner thus told the Insurance Institute two things:
(1) in his experience multi-piece rim disengagements
resulted from ‘fairly gross malpractice’’ by tire
mounting operators; and (2) in his experience the use of
drop center type wheels such as the Insurance Institute
and the Maryland Board of Education are advocating
can result in explosive tire bead failures. The Insurance
Institute’s files do not reflect further correspondence
with Dr. Milner. Importantly, the Insurance Institute
materially misled the NHTSA, and now the State of
Maryland as well, in the information it filed with the
NHTSA by omitting any reference to or reflection of the
information Dr. Milner furnished.

More significant is the fact that two weeks before the
filing of the Institute’s petition for a defect
investigation, its own technical staff indicated in writing
to the Institute’s president that a recall of multi-piece
rims was not warranted:

I have reviewed three main sources of information
for their technical content on multi-piece wheels: the
Risjord files [a plaintiff's attorney], major wheel
manufacturers’ catalogues, and the Value
Engineering Lab rim tests. These sources, either
separately or collectively, do not provide a sound
technical basis for recalling any or all multi-piece rim
designs from service. (The emphasis, which appears
in the copy of the document provided under
subpoena, was added by hand at the Insurance
Institute.) See Exhibit B.

76a
Appendix E—Affidavit of J. B. Sechrist.

This advice also was not mentioned in the Insurance
Institute Petition to the NHTSA nor to the Maryland
Board of Education staff.! This is noteworthy because it
addresses and finds lacking as a basis for recall: (1) the
only new data presented to NHTSA by the Insurance
Institute (the accident records in the Risjord files); and
(2) the oniy NHTSA consultant study dealing with the
safety of multi-piece rims and relied upon by the
Insurance Institute in its June 14, 1978 Petition (at page
4).

The Insurance Institute’s public position that the
educational and other shop requirements of the then
pending and now effective OSHA standard for servicing
multi-piece rims would not be effective in reducing
accidents was also inconsistent with information in its
internal files. The Insurance Institute knew, or had reason
to know, from a document in its files that adoption of an
appropriate OSHA standard would eliminate any hazards
associated with multi-piece rims. That document is an
Interoffice Memorandum of the Ford Motor Company
dated December 12, 1974, obviously written without
external motivation. The document states that:

Fifteen incidents of wheel and side ring separation
[Budd Duo Rims] of F250 and F350 vehicles were
reported between February 18 and July 2, 1974.

'On deposition in a subsequent court proceeding, the Institute's
President, Dr. William Haddon, disingenuously sought to minimize
the significance of this staff conclusion. Dr. Haddon attempted to
dismiss it as based on a staff misunderstanding that the concept of
defect did not include design defects. Haddon Deposition, In
Re: Multi-Piece Rim Products Liability Litigation, M.D.L. Docket
No. 362 (W.D. Mo. Nov. 20, 1981). The transparency of his efforts is
clear from even a cursory review of the staff memorandum, which
dealt expressly with whether there was a design defect in the rims.
Notwithstanding Dr. Haddon’s dissembling, the staff member knew
that the issue was whether there was a design defect in the rims and
concluded that the Insurance Institute's data did not support the
conclusion that there was. See Exhibit B.

CS __i

77a
Appendix E—Affidavit of J. B. Sechrist.

Inspection of returned parts, twelve side rings and
thirteen wheels, disclosed only a minor dimensional
discrepancy on the wheels. Laboratory and vehicle
tests conducted with wheels exhibiting this
discrepancy proved retention to be satisfactory;
separation could only be duplicated by deliberate
misassembly of the side ring to the wheel.

To preclude any occurrence of misassembly at first
delivery, a process note was added to verify full side-
ring to wheel gutter engagement; all assembly plants
reported 100% compliance on 7-5-74. No further
reports of this discrepancy have been received since
7-2-74.

Since it has been demonstrated that wheel side ring
separation occurs as a result of misassembly and the
necessary precautions have been taken to assure
proper assembly, the file is being closed and your
concurrence is recommended. (Emphasis appears on
the copy of the document provided by the Insurance
Institute pursuant to a subpoena, indicating that its
attention was clearly focused on this information.)
See Exhibit C.

The Insurance Institute has engaged in numerous
other misrepresentations and mischaracterizations in its
petitions to the NHTSA. Thus, in its petitions to the
NHTSA characterizing the ‘“‘extent of the problem,”’ the
Insurance Institute refers to a Bureau of Motor Carrier
Safety (BMCS) Report supposedly determining ‘‘that tire
and wheel failures constitute the second largest cause of
truck crashes.’’ Petition, June 14, 1978, at 8; Petition,
October 2, 1978, at 1. That is an obvious misstatement.
The referenced BMCS Report does not even purport to

78a
Appendix E—Affidavit of J. B. Sechrist.

identify or compile statistics on rim _ separations.’
Moreover, internal Insurance Institute documents show
that in 1977 Bureau of Motor Carrier Safety personnel
expressly advised the Institute's staff that ‘‘... very few
accidents today are related to wheel failures.’’ Insurance
Institute Memorandum to File, dated June 29, 1977
(Exhibit D).

On at least two occasions, the Institute has
misrepresented the problem of rim disengagement by
including in its public allegations the discussion of a
NHTSA _ multi-piece rim investigation which it
characterized as being of ‘‘major concern.”’ The
investigation referred to did not have anything to do
with multi-piece rim disengagement. The investigation
related solely to wheels which suffered impact fractures
due to overloading. See Insurance Institute Petition,
June 14, 1978, at 2-3; and Insurance Institute Letter to
the NHTSA, August 28, 1979.

The Insurance Institute submitted with its October 2,
1978 Petition a film showing an explosive disengagement
of a multi-piece rim. The Institute said of its
demonstration: ‘“‘We deliberately modified the wheels to
assure an explosion under pressure of tire inflation.’’ The
Institute failed to disclose to the NHTSA or the press
what the words ‘‘deliberately modified’’ actually meant.
In order to explode the filmed rim assembly, the
Institute was compelled to machine away the rim’s
retaining hook which makes the particular multi-piece
rim lock. If the Insurance Institute had disclosed that
fact, it doubtless would have to disclose that when a

>This same falsehood was reiterated by Ben Kelly, an Insurance
Institute Senior Vice President, in a December 1980 speech at Johns
Hopkins University.

79a
Appendix E—Affidavit of J. B. Sechrist.

multi-piece rim is properly assembled, it cannot be made
to fail except by conduct so unreasonable as _ to
constitute gross negligence. Whatever publicity value
this film may have, it has nothing to do with the safety
of a properly assembled multi-piece rim.

The Insurance Institute also misled the Agency in
another way. It cloaked itself in purported expertise,
invoking the results of its ‘“research’’ and ‘“‘testing’’ to
make seemingly authoritative statements about the
design of multi-piece truck rims and the comparative
design and performance superiority of single piece rims.
Yet, in truth, the Insurance Institute had no real
expertise in the field, did no independent research, did no
testing, and did no study of single piece rim technology
or accident data. Its conclusions lacked any legitimate
basis for belief, much less authoritative status.

The head of the Insurance Institute’s multi-piece rim
“‘investigation’’ was John Arminio. In sworn deposition
in Fiscus v. Gay Johnson, Inc., C.A. No. C-82810
(Denver Dist. Ct., Colo. Sept. 4, 1980), Mr. Arminio
revealed the total lack of expertise which the Insurance
Institute brought to its investigation, and the incredible
methodological deficiencies in that investigation.

Mr. Arminio, for example, had no education or
experience in engineering, accident investigation, wheel
maintenance and servicing, or highway safety generally
when he arrived at the Insurance Institute in September,
1977, fresh from law school. (Dep. Tr. at 13-15.) Within
six months he had been put in charge of the Insurance
Institute’s multi-piece rim investigation.

80a
Appendix E—Affidavit of J. B. Sechrist.

Mr. Arminio admitted that he ‘never personally
investigated an accident’’ of multi-piece rim separation,
that all the information he had concerning such accidents
was hearsay, and that neither he, nor to his knowledge,
any member of the Insurance Institute _ staff,
investigated any of the multi-piece rim incidents alleged
in any of the principal hearsay sources they relied on.
Arminio stated he thought he once had examined a rim
which had been involved in an incident. (Dep. Tr. at 38-
47, 90, 94-95.) Arminio had never assembled any kind of
multi-piece rim. What is more, no one at the Institute
investigated or knew anything about single piece rims.
(Dep. Tr. at 100-05, 173.) Yet, the only engineering
experts which the Insurance Institute retained were
brought in to deliberately cause a phony rim separation
accident so it could be ffilmed for _ publicity
purposes—that was the only “testing” in its entire
investigation. (See Dep. Tr. 152-53.)

Thus, when the Insurance Institute described its
investigation in court papers as late as 1981. it had to
admit that it still “has no firsthand knowledge of
accidents involving multi-piece rims’ and that all of the
information it had furnished NHTSA was “multiple
hearsay." The Insurance Institute has even argued in
court that any government report based on data which
the Insurance Institute had supplied would not be
admissible as evidence for this reason. ‘‘Suggestions of
the Insurance Institute for Highway Safety in
Opposition to Firestone’s Request for Depositions,”’ pp. 8-
9, In Re: Multi-Piece Rim Products Liability Litigation,
M.D.L. Docket No. 362 (W.D. Mo. dated July 29, 1981).

ae -

8la
Appendix E—Affidavit of J. B. Sechrist.

The Insurance Institute misrepresentations did not
stop with the filing of their petitions with the NHTSA.
After the NHTSA rejected the proposed rule banning
multi-piece rims, relying in part on the OSHA rim
servicing standard and the availability of OSHA safety
charts, the Insurance Institute wrote the NHTSA
objecting that ‘‘apparently the rim matching charts and
safety charts put out jointly by NHTSA and OSHA are
out of print and unavailable in quantity from any
government source.’’ That assertion was inaccurate and
misleading.

The safety and matching charts referenced by the
Insurance Institute are available free of charge both
from the NHTSA and from OSHA. They also may be
ordered in bulk quantities through the Government
Printing Office (GPO). The GPO periodically reprints the
posters as the quantitites in stock are depleted. The last
reprinting by GPO was in the Spring of 1982, when
50,000 of the charts were printed. The charts are not
and will not be ‘‘unavailable,’’ because the quantity in
stock is monitored by Richard F. Sauger of OSHA's Office
of Safety Standards. He authorizes the printing of new
charts by GPO as they are needed. Mr. Sauger has
informed Ms. Michele Fields, an Attorney at the
Insurance Institute, of the continued availability of the
charts.

The Insurance Institute, through public misstatements
of its officials, has sought to create the impression that
the federal OSHA -vorkplace standard for servicing
multi-piece rims cannot be effective in reducing rim
accidents. Thus, in a 1980 speech at Johns Hopkins
University, Ben Kelley of the Insurance Institute

82a
Appendix E—Affidavit of J. B. Sechrist.

asserted that there is no data suggesting that the similar
California standard has reduced accidents. That was a
false statement. California Department of Industrial
Relations data reported to the NHTSA by Failure
Analysis Associates and available to Mr. Kelley showed
there were no fatal accidents involving multi-piece rims
in that state since 1975, clearly evidencing the
effectiveness of the Cal-OSHA rim servicing standard.

Mr. Kelley not only is capable of false statements
about rim safety, he is capable of malicious gossip. In his
speech at Johns Hopkins he told the story that some
plaintiffs’ lawyers were asserting that past
investigations by the NHTSA of multi-piece rims were
squelched by political payoffs. He will not be able to tell
that story again. The Inspector General of the
Department of Transportation found there was no basis
for the allegation, and a federal court in Kansas City,
Missouri recently ruled there is absolutely no basis for
that claim.

2. Unreliable data from the Insurance Institute: The
Insurance Institute submitted accident lists to the
NHTSA and to the Maryland Board of Education which
are full of errors and unsubstantiated, biased, and
irrelevant but misleading data. Exhibit E is the affidavit
of Dr. H. Daniel Roth, a noted statistical methodologist,
‘who has analyzed the Insurance Institute’s submissions.
His affidavit and conclusions reveal the inaccuracy and
unreliability of that data. Moreover, by its own
admission, the Insurance Institute compiled its lists
from hearsay newspaper reports, unsupported
representations of plaintiffs’ lawyers, and _ state
workmen’s compensation reports.

83a
Appendix E—Affidavit of J. B. Sechrist.

The objectivity of the reports of plaintiffs’ attorneys
must be judged in light of the interest those attorneys
have in trying to get the NHTSA to order a recall,
promulgate a rule, or issue a report critical of multi-piece
rims.

Aside from the inherent unreliability of a skeletal
report of an accident by a plaintiff's attorney seeking
help to advance his client’s case, there is the
consideration in this case that one plaintiff's attorney,
Mr. John Risjord, sought, apparently successfully, to
manipulate the Insurance Institute to influence the
views of senior NHTSA officials for the purpose of
creating a government document condemning the
product he is attacking in several private lawsuits. This
is apparent from a July 17, 1978 memorandum which the
Legal Assistant to the Insurance Institute’s General
Counsel sent to the Insurance Institute’s President:

“SUBJECT: Telephone Discussion with
John Risjord Concerning
Multi-Piece Wheels

On Friday, July 14, 1978, I discussed with John
Risjord several areas of concern regarding multi-
piece wheels.

(1) Pictures and Film—NHTSA has already
requested the “blood and guts’’ pictures Risjord
has. He said that he will provide us with a copy of
these photos once they are returned by NHTSA. He
does not want them publicly distributed at the
present time until he has the opportunity to obtain
permission from his clients.

84a
Appendix E—Affidavit of J. B. Sechrist.

(2) Risjord feels that there exists a definite need for
someone with access to Joan Claybrook to make her
personally aware of multi-piece wheels. He feels that
she is isolated and does not have full information on
the extent of the problem. Risjord offered his
assistance and will fly in from Kansas City to attend
a meeting with Claybrook, if necessary.

(3) Risjord has been in contact weekly with Roman
Brooks of NHTSA [A NHTSA investigator whose
views were rejected in ODI 150 and 215]. Brooks is
in the process of drafting a » commendation that an
investigation be opened. However, Brooks has
expressed his concern that his recommendations will
be buried unless Claybrook becomes aware of the
probiem. Brooks reports to Howard Dugoff, Lynn
Bradford and Frank Bernat.

(4) Brooks has expressed his opinion of the reasons
for NHTSA’s past failures to act on multi-piece
wheels. (Risjord had requested that these
statements not be public.) Brooks said that in the
150 and 215 investigations there existed no public
pressure supporting a recall—it was NHTSA against
the manufacturers. In other words, NHTSA backed
down. Brooks also feels that it is necessary to keep
the pressure on and was pleased that the Institute
has acted.”

This was not the only instance of Risjord’s efforts to
ese the Insurance Institute for his private litigation
purposes. There were numerous contacts between Risjord
and the Insurance Institute over the months leading up
to the filing of the Insurance Institute's petitions against
multi-piece rims which were the immediate fruit of his
labors. What is publicly known of these contacts is
detailed in Exhibit F.

85a
Appendix E—Affidavit of J. B. Sechrist.

Newspaper accounts of accidents emphasize
newsworthiness rather than thoroughness or technical
analysis, and have long been dismissed by the courts as
having no evidentiary value. Reliance in newspaper
reports is particularly misleading in this case because of
the manner in which they were collected. In November,
1977, the Insurance Institute hired a newspaper clipping
service to supply it with news articles about multi-piece
wheel disengagements. It provided the clipping service
“key” words or phrases to look for. The Insurance
Institute proposed use by the clipping service of the
following words and phrases: ‘multi-piece wheels,”
“truck wheels”, ‘‘truck tire explosion’, ‘truck wheel
accident”’, “‘truck wheel repair accident’’, and ‘‘truck tire
blow-out’’. See Exhibit G. As should be apparent, a
clipping service reporting against this assigned list of
phrases reported every tire failure and driver loss-of-
contrel accident that was ever the subject of a news
story, including tire failures and accidents wholly
unrelated to multi-piece rims. Because the incidence of
tire failures and driver loss-of-control accidents far
exceeds the incidence of rim disengagements, most of the
newspaper accounts reported to the Insurance Institute
necessarily involved matters wholly unrelated to its
Petitions.

In its June, 1978 Petition the Institute recognized this,
stating: “Since January 1978, the Insitute has received
104 reports of tire and wheel failures resulting in
crashes. The extent of involvement of multi-piece wheel
separation in such crashes is not clear’. (Emphasis
added.) In spite of its acknowledgement that its
newspaper compilation did not tell anything about the
incidence of multi-piece rim separations, in its October,

86a
Appendix E—Affidavit of J. B. Sechrist.

1978 Petition, the Insurance Institute relied specifically
on the results of its clipping service compilation to assert
that a “hazardous condition” of sizable magnitude
existed.

In the section of its October Petition entitled ““Extent
of Problem,” the Institute asserts:

Since January 1978, the Institute has reviewed
selected newspaper accounts of truck collisions
attributed to tire and wheel failure, and in this
period alone has received 116 reports of crashes
caused by such failures. Clearly, a hazardous
condition exists; the danger of death and injury
involves not only the driver of these larger vehicles
and any passengers, but also other road users,
pedestrians, and bystanders.

Such an assertion is not supported by the Insurance
Institute’s compendium of indiscriminate newspaper
reports.

In addition to newspaper reports and plaintiffs’
attorneys’ claims, the Institute has relied on state
workmen’s compensation boards’ reports for 92 of the
accidents it submitted to the Agency. These cases are
analyzed by Dr. Roth in Exhibit E and this analysis
showing the total unreliability of the data will not be
repeated here.

The inadequacy of the Insurance Institute’s data was
conceded by Ben Kelley, a Senior Vice President at the
Insurance Institute, when he stated, in a December, 1980
speech at Johns Hopkins University that their review
was “unscientific.”

87a
Appendix E—Affidavit of J. B. Sechrist.

The information provided by the Insurance Institute is
not only unscientific and insufficient to support the
allegations of a safety hazard, but is further tainted by
the Insurance Institute’s own internal contradiction of
much of the information.

EXHIBIT C

MARYLAND STATE DEPARTMENT
OF EDUCATION

HEARING ON SCHOOL
BUS RIMS September 23, 1982

OPENING REMARKS OF THE MARYLAND
SCHOOL BUS CONTRACTORS ASSOCIATION,
THE NATIONAL SCHOOL TRANSPORTATION
ASSOCIATION, AND THE NATIONAL WHEEL &
RIM ASSOCIATION

In the Spring of 1981 Specification COMAR 13A.06.07
was promulgated by personnel within the Maryland
State Board of Education mandating the use of single-
piece rims (and thus, tubeless tires) on all new school
buses. This was done for the purpose of eliminating the
use of multi-piece rims (and thus, tube-type tires).

Multi-piece rims and tube-type tires have heen used,
almost without exception, on school buses in the State of
Maryland for over 50 years. The statistical data available
indicates that this technology during its half-century of
use has not posed a significant risk of injury to school
children or operators riding on or servicing these buses.

88a
Appendix E—Affidavit of J. B. Sechrist.

Why, then, in 1981, after a half a century of successful
use, was COMAR 13A.06.07 promulgated to ban this
technology? The timing of COMAR 13A.06.07 coincided
with the CBS “60 Minutes’’ broadcast entitled ‘Killer
Wheels’’, as well as with certain public statements made
by a Washington, D.C. based group known as the
Insurance Institute for Highway Safety. This leads to
the assumption that the misinformation presented by
these two sources was used as the basis for adopting the
specification.

This committee should be aware of the fact that CBS,
as well as the Insurance Institute for Highway Safety,
are currently being sued in a federal court for libel,
regarding the ‘60 Minutes’ program and the Insurance
Institute’s public pronouncements on this matter. The
suit alleges that both ‘60 Minutes’’ and the Insurance
Institute made willfully false and misleading statements
concerning the multi-piece rim, its use and technology.

We know that grossly misleading and inaccurate
information was presented in both the ‘60 Minutes”
program and by the Insurance Institute. Personnel
within the Insurance Institute, when under oath in
litigation depositions, have admitted that the Insurance
Institute purposely w'thheld single-piece rim-tubeless tire
accidents known to the Institute, when advocating a ban
on multi-piece rims. The Institute has also admitted that
it has never conducted a study to determine the number
of accidents occurring from single-piece rim usage. We
have submitted for your consideration, a compilation of
documents and summary demonstrating’ the
untrustworthiness and misleading nature of the
Insurance Institute's statements.

89a
Appendix E—Affidavit of J. B. Sechrist.

We also know that COMAR 13A.06.07 is wrong and
potentially very dangerous. A review of the appropriate
and complete facts, not before the personnel in the
Department of Education when they originally
promulgated this Specification, will convince you, we are
sure, to repeal this ill-advised action.

The group before you here today is, perhaps without
question, the most knowledgeable group of people in this
country concerning the true facts regarding the use of
either multi-piece or single-piece rims on school buses or
any other vehicle. For example, here with us today is the
President of the Maryland School Bus Contractors
Association, himself a knowledgeable and experienced
owner/operator of school buses in this state. The
Contractors Association, furthermore, represents the
vast majority of private owner/operators of school buses
in this state, and comes here today equipped with the
results of a recent survey just completed this week for the
purposes of this committee. No one has a better
understanding of multi-piece rim actual field operation
and experience, than those members of the Maryland
School Bus Contractors Association who are represented
here today.

Also with us here today is the National School
Transportation Association, which as most of you know,
has been a vociferous advocate of safety in this country
for a number of years. They have conducted, with the
help of experts, the only known national survey of school
bus rim risks and accidents, comparing multi-piece rims
with single-piece rims. That survey is relatively recent
and is probative. The results of that survey are directly
contrary to the Specification passed here in Maryland. It
shows that there is a significantly higher risk of injury

90a
Appendix E—Affidavit of J. B. Sechrist.

to a school child while riding or being in the presence of
a school bus equipped with single-piece rims (and thus,
tubeless tires), than with a multi-piece rim (and thus, a
tube-type tire).

Also with us here today is the National Wheel & Rim
Association, representing not only itself, but its Ad Hoc
Rim Committee. This group is made up of the many
small, independent, after-market distributors of both
multi-piece and single-piece rims and wheels. It also
represents five of the six domestic manufacturers of both
multi-piece and single-piece rims in this country. If you
think that this group speaks from some sort of biased
point of view, consider the fact that it manufactures and
sells both types of wheels and rims, not just one or the
other.

In addition to President Edwards, there are two well
known experts in this technology here with us today
representing the group. The first, Dr. Gail McCarthy,
will be speaking to you regarding the comparative
technology and risks associated with the two types of
rims, if any, under question here today. The next is Mr.
Eugene Newman, a noted safety engineer, who, himself,
is an expert in rim technology an: safety procedures
governing the two technologies under question. You will
find both of these experts’ testimony compelling,
learned, and objective.

Throughout the presentation today, you will often hear
mentioned or cited, the two recognized and leading
treatises on the subject of multi-piece and single-piece
rim risks, called the “Phase III” and “Phase IV”
Reports. These reports have been recognized and

9la
Appendix E—Affidavit of J. B. Sechrist.

referenced by both the Federal Occupational Safety &
Health Administration and the National Highway Traffic
Safety Administration’s contractor.

Both these reports, of obvious erudite expertise, reach
a directly contrary result to COMAR 13A.06.07 and
show why this Specification is potentially so dangerous.

In addition to the ‘Phase III’ and ‘Phase IV”
Studies, we are providing this committee with a copy of
the rather exhaustive study conducted by Southcoast
Technologies, Inc. in February of 1981 for the National
Highway Traffic Safety Administration. While this study
is primarily economic in nature, you will find it
compelling reading regarding the risks associated with
the use of single-piece rims vs. multi-piece rims. For
example, at page 106 it states:

“It would appear that there are substantial numbers
of singie piece accidents occurring in the field.”’

At page 94, after reviewing the available school bus
data, the study concludes:

“The tentative inferred conclusion might be that for
this particular group of operatc. s [school buses], the
introduction of 100% single piece rim wheels might
well result in a very large relative increase in
failures.”

In summary of what all of these treatises and experts
found: COMAR 13A.06.07 benning multi-piece rims on
school buses is a mistake and potentially very
dangerous. The facts, in this case the true and
unequivocal facts, show that what the COMAR
Amendment of December, 1981 does is to force upon the
school bus operator in this state an untested and untried

92a
Appendix E—Affidavit of J. B. Sechrist.

technology. This has apparently been done without any
real study as to whether single-piece rims are, indeed,
safer than the multi-piece technology which has been
used for over 50 years. To continue the COMAR
Amendment at this time would be inappropriate in the
face of overwhelming evidence that it has increased the
risk of injury to the school child.

You will now be hearing from the experts. One further
point, however, before they present their views. The
Maryland State Department of Education's review of
multi-piece rims was not, by any means, the first review
by a government agency of this technology. The
Maryland Department of Education is, however, the only
government agency which has ever banned multi-piece
rims. In this respect, the Maryland Department of
Education has acted contrary to the States of California,
Utah, Michigan, Kentucky, and Massachusetts; as well
as the Province of Ontario, Canada, after their review of
the matter. More importantly, perhaps, COMAR
13A.06.07, banning multi-piece rims, acts directly
contrary to the findings of the National Highway Traffic
Safety Administration made once in 1974, after an
exhaustive study of rim technology, and again in 1981,
when rejecting the petitions of the Insurance Institute
for Highway Safety, before the proceeding was even
raised to the level of rulemaking.

Of paramount importance are the studies of the
Occupational Safety & Health Administration, soon to be
published, which reach the conclusion that a workplace
standard governing single-piece rims is necessary
because of the hazard posed by this rim technology. The

ea Sn ans Be

93a
Appendix E—Affidavit of J. B. Sechrist.

Occupational Safety & Health Administration has
specifically found, after iis own study, that due to the
effectiveness of its 2-year old multi-piece rim servicing
rules in reducing accidents in this area of technology,
single-piece rims stand at a higher risk level than does
multi-piece rim usage.

This is not the National Wheel & Rim Association or
this group speaking, these are five states and the United
States Federal Government speaking after exhaustive,
detailed studies, and in the case of both federal agencies,
with all of the Insurance Institute’s data before it, and
after both showings of the ‘‘60 Minutes”’ program. In all
instances, the position that multi-piece rims should be
banned has been rejected.

The true facts clearly indicate that COMAR 13A.06.07,
instead of its intended purpose of lowering risks to the
school child riding in a school bus, may give rise to a
significant increase in that risk. It must be reversed
swiftly and promptly. The school bus owner/operator
must be given freedom of choice to choose the best rim
technology to meet his particular safety demands. To do
otherwise is to unreasonably foster upon our children an
undue risk of injury. Our experts will now show you why
this is true.

94a
Appendix E—Affidavit of J. B. Sechrist.

MARYLAND STATE DEPARTMENT
OF EDUCATION

HEARING BEFORE THE SCHOOL
BUS RIM TASK FORCE September 23, 1982

TESTIMONY OF EUGENE L. NEWMAN, P.E.

I am here today on behalf of the National Wheel and
Rim Association, representing the manufacturers of both
single piece and multi-piece rims, the National School
Transportation Association, representing approximately
3000 school bus fleets all across the United States, and
the Maryland School Bus Contractors Association,
representing the approximately 1100 Maryland School
bus owner/operators. We oppose the present Board
regulation requiring school buses to use single piece rims
and tubeless tires.

Background and Qualifications

To help you evaluate my testimony that this rule is
without foundation, misguided, and counter-productive, I
would like to describe my background in workplace and
bus and truck safety.

I am a professional engineer, registered in the District
of Columbia and the State of California. I am a past
President of the American Society of Safety Engineers,
having served in that capacity during 1974 and 1975.
Since 1975, I have been the representative of the
American Society of Safety Engineers on the U.S.
Department of Labor Business Research Advisory

Council.
{

95a
Appendix E—Affidavit of J. B. Sechrist.

I have been a Certified Safety Professional since 1970.
I was a founding director of the Board of Certified
Safety Professionals, and served in that capacity for
three years. As a member of the Board of Directors, I
helped establish examination and _ certification
requirements for safety professionals, and supervised the
examination and certification process.

For over ten years, I was a member of the National
Safety Council Industrial Conference, an operating
conference which establishes safety policy for the
Industrial Safety Department and Volunteer Sections of
the National Safety Council. The areas of concern of the
National Safety Council Industrial Conference include
bus and truck fleet safety.

I have worked extensively .n the safety engineering
field since 1946. From 1946 through 1951, I was
employed as a casualty insurance safety engineer with
American Surety Company and New York Casualty
Company, both located in Memphis, Tennessee. My
responsibilities as an insurance safety engineer included
the inspection of the activities and facilities of bus and
truck fleet servicing operations.

During the period 1952 through 1959, I was employed
as a civilian safety engineer with the United States Air
Force. My assignments with the Air Force included the
following: Safety Director, 18th Air Force, Troop Carrier
Command, Greenville, South Carolina; Chief Safety
Engineer, United States Air Force, Europe; Safety
Director, Wright-Patterson Air Force Base, Ohio; and
Safety Director, Central Air Defense Force, Kansas City,
Missouri. In each of my assignments as a civilian safety
engineer with the Air Force, I had responsibility for the
industrial health and safety of all personnel serving in

96a
Appendix E—Affidavit of J. B. Sechrist.

that particular command, including personnel servicing
multi-piece truck and bus rims.

In 1960, I left the Air Force to join the United States
Department of Labor. During the period 1960 through
1969, I had the principal responsibility within the Wage,
Hour and Public Contracts Division of the Department
of Labor, and later its Bureau of Labor Standards, for
administering the health and safety provisions of the
Walsh-Healey Public Contracts Act, the McNamara-
O’Hara Service Contracts Act, and the Construction
Safety Act. In that position, I developed several national
safety standards which are still in effect and
administered by OSHA or other federal agencies for the
protection of employees from workplace hazards. These
standards include the Non-ionizing Radiation Standard,
the Noise Standard, and the Radon Daughter Standard.

During 1967-1970, I worked with Congress as a
representative of the Department of Labor to draft and
obtain enactment of the Occupational Safety and Health
Act of 1970.

When the Occupational Safety and Health Act became
effective in 1971, I was named the first Compliance
Director of the Occupational Safety and Health
Administration (OSHA), and served in that capacity
through 1972. As Compliance Director, I had principal
responsibility for the enforcement of the Occupational
Safety and Health Act. In 1973, I was named Director of
Federal Safety under the Secretary of Labor with
responsibilty worldwide for health and safety in all the
government's civilian and military activities. Each of my
assignments within the Department of Labor included
responsibility for safety in the areas of motor vehicle
servicing and operations.

. 97a
Appendix E—Affidavit of J. B. Sechrist.

In early 1975, I retired from government service, and
since that time I have been a safety and health
consultant for private industry and several governmental
agencies. In the course of my consulting activities, I
have advised a variety of firms on the safety
requirements under the Occupational! Safety and Health
Act relating to the servicing of multi-piece and single
piece rims.

In addition to my experience in the safety engineering
field, I have also lectured at various universities on the
subject of workplace safety.

Since 1946, I have inspected bus and truck multi-piece
rim servicing operations at dozens of bus and truck rim
servicing facilities, including workshops maintained by
major truck fleets, stores and garages operated by rim
manufacturers, independent truck servicing facilities,
small garages, bus servicing facilities, municipal fleet
service centers, and military vehicle service facilities. I
conducted many of these inspections in my capacity as
the federal governmental official charged with
responsibility for the safety of personnel servicing motor
vehicles.

You should also know that I have additional
experience which has given me more than just a safety
engineering or safety regulatory perspective. I have the
perspective of myself having had responsibility for
schools—actually, for whole school systems—and for all
aspects of their operation, including the safety and
wellbeing of all persons and property connected with
them.

98a
Appendix E—Affidavit of J. B. Sechrist.

First, during 1962-63, I was a Member and Chairman
of the Fairfax County School Board in Virginia. We had
one of the largest fleets of school buses in the United
States, owning and operating over 500 school buses.
With my vocational background, you can be sure that
school bus safety was one of my major concerns, and I
was directly involved in school bus safety issues when I
chaired the School Board.

Second, in 1970 I was appointed by the Governor to
the Virginia State Board for Community Colleges, and I
served as a Member of that Bvard until 1978. Our Board
had jurisdiction over 26 colleges with 33 campuses. As
you might imagine, our system owned and operated
numerous vehicles using multi-piece rims, including
buses, as well as vehicles with single piece rims.

This is the education, training, and experience I bring
to the issue before you—whether the recently adopted
rule specifying the use of single piece rims on school
buses should be sustained, or whether the multi-piece
rim, along with the single piece rim, should be authorized
for school bus use in Maryland.

Let me begin with the bottom line—single piece rims
are not safer for use on school buses and, in fact, are less
safe than multi-piece rims for school bus use in
Maryland. That is the key point you need to understand
and everything else I have to say only elaborates that
point.

First, it is important to understand that neither single
piece nor multi-piece rims pose a particularly significant
hazard. Compared with other safety risks, working with
rims is safe.

99a
Appendix E—Affidavit of J. B. Sechrist.

Second, to the extent that there is a hazard, it can be
eliminated by the observance of workplace safety
staudards. OSHA has now adopted a rule which requires,
as a matter of law, that all tire servicing employees
follow a set of safe practice procedures when servicing
multi-piece wheels, including the use of restraining
devices and using only compatible rim components. Since
that standard took effect in 1980, the National Highway
Traffic Safety Administration has found ‘a significant
reduction in the number of accidents.’ (Congressional
Testimony of Administrator Raymond Peck in March,
1982.) That trend will continue, not only in the shop but
on the road because properly serviced multi-piece rims
will net be subject to even the few separations which
have occasionally occurred on the road as a result of
using worn, corroded, deformed, or mismatched parts.

Unfortunately, there is not yet in place a similar
national OSHA standard regulating single piece rims like
there is in California. At the time OSHA was considering
its multi-piece rim safety standard, the hazards of
servicing single piece rims were not fully recognized.
Studies since that time have demonstrated the single
piece rim presents an equivalent level of risk to that of
multi-piece rims before the OSHA standard was adopted.
They also show that this risk could be effectively
eliminated by implementation of an OSHA safety
standard. As a result, OSHA is in the process of issuing
a safety standard for single piece truck and bus rims
much like the multi-piece rim standard, and we expect it
to be published for comment in the next few weeks. Once
that regulation is in place, multi-piece and single piece
rims should pose equally safe wheel alternatives from a
garage servicing standpoint.

100a
Appendix E—Affidavit of J. B. Sechrist.

Single piece rims are not well suited to certain uses,
however, without more sophisticated and intensive
maintenance. Single piece rims are simply not acceptable
to school bus operators for use on rough or rural roads
(and we can find a substantial amount of such school bus
mileage in Maryland) because of the adverse safety and
economic implications of this higher maintenance burden.
This is because the tubeless tire used with single piece
rims is excessively subject to tire failure under such
conditions of use, creating an increased risk of school bus
accidents, not to mention of numerous stranded buses
full of children. Moreover, there will be increased safety
hazards for servicing personnel both because of the
greater number of servicing events which will be required
and because field servicing of single piece bus wheels is
much more difficult than multi-piece rims.

Based on all my experience, I have to tell you that it is
counter-productive, in terms of safety, to require single
piece rims for school buses in Maryland.

Thank you for your consideration.

10la

Appendix E—Affidavit of J. B. Sechrist.

MARYLAND STATE DEPARTMENT
OF EDUCATION

HEARING BEFORE THE SCHOOL
BUS RIM TASK FORCE September 23, 1982

TESTIMONY OF J. B. EDWARDS, PRESIDENT
MARYLAND SCHOOL BUS
CONTRACTORS ASSOCIATION

I am the President of the Maryland School Bus
Contractors Association, representing over 1100 school
bus owner/operators who transport the children of
Maryland to school. I am speaking today also on behalf
of the National School Transportation Association and
the National Wheel and Rim Association. All three
organizations and their members are opposed to the
present regulation which requires new school buses to
use only single piece wheel rims and tubeless tires.

I have only a few points to make here today to help
you appreciate why the present rule is wrong and why
the choice of multi-piece rims or single piece rims should
be left to the school bus operator, not mandated by the
government.

I am not an engineer. I do not have a Ph.D degree. I
am not here to explain the scientific reasons why the
present rule should be dropped. There are others better
suited to that task and you will hear from them today.

What I do know about is how to operate schoo!
buses—sensibly and safely—because I have been doing
that for 14 years. What I want to share with you is just
a few plain facts.

102a
Appendix E—Affidavit of J. B. Sechrist.

Fact Number 1. There is no Maryland School bus
safety hazard which requires this new single piece rim
rule. We have a fantastic school bus safety record. In
fact, there has been only one fatality on a school bus in
Maryland since 1967, and that accident had nothing to
do with tires or rims. This remarkable safety record has
been achieved despite the fact that Maryland school
buses are travelling over 70 million vehicle miles a year
these days, accoring to the State’s published figures.

Fact Number2. Th

[Text truncated at 120,000 characters. The full text is on the page linked above.]

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385018_0421%3A1. Public record. Not legal advice.
