# Appendix — Lovell v. Cochran Et Ux

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URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385017_1572%3A2

## Record

- **Collection:** Supreme Court brief
- **Document type:** Appendix
- **Published:** January 1, 2005
- **Citation:** 544 U.S. 1058

## Text

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APPENDIX A

UNITED STATES COURT OF APPEALS
FOR THE THIRD CIRCUIT

No. 03-2522

JOSEPH S. COCHRAN; BRENDA S. COCHRAN,
Appellants,

V.

ANN VENEMAN, Secretary, U.S. Department of Agriculture;
NATIONAL DAIRY PROMOTION BOARD Appellees And FRED
LOVELL; LEE GREENWALT; JACKIE ROOT; EARNEST
NORMAN; STEPHEN MASHALL; CECIL MOYER; JAMES
VANBLARCOM,

Intervenors-Appellees.

January 12, 2004, Argued
February 24, 2004, Filed

JUDGES: Before: Sloviter. Rendell and Aldisert, Circuit
Judges.

The American public is very familiar with the “Got
Milk?™ “ ads on television and in the print media.

This appeal requires us to decide whether a federal statute
may compel a small dairy farm in Pennsylvania to help pay
for the white-mustache milk advertisements and other dairy
promotions. Implicated here are general First Amendment
precepts that protect the right to refrain from speaking and
the right to refrain from association, and the specific issue
of whether the government may compel individuals to fund
speech with which they disagree.

2a

Joseph and Brenda Cochran are independent small-scale
dairy farmers. They are not members of any dairy manu-
facturing or marketing cooperative. They alone determine
how much milk to produce, how to sell and market it and to
whom it will be sold.

The Dairy Promotion Stabilization Act of 1983, 7 U.S.C.
§ 4501 et seg. (“Dairy Promotion Act,” “Dairy Act,” or
“Act”), provides for the creation of the Dairy Promotion
Program and authorizes the Secretary of the Department of
Agriculture (“Secretary”) to issue an order creating the Na-
tional Dairy Promotion and Research Board (“Dairy Board”)
to administer the program. To finance the promotional
projects and the Dairy Board’s administration of them, the
Dairy Act and implementing order require every milk pro-
ducer in the United States to pay mandatory assessments of
15 cents per hundredweight of milk sold.” Jd. § 4504(g);
7 C.F.R. § 1150.152. Neither the Dairy Act nor the order
permits dissenting milk producers to withhold contributions

for advertising or promotional projects to which they object.

The Cochrans object to paying these assessments and filed
an action in the United States District Court for the Middle
District of Pennsylvania seeking a declaration that the Dairy

' The Dairy Act provides:

The order shall provide that each person making payment to a
producer for milk produced in the United States and purchased from
the producer shall . . . collect an assessment based upon the number
of hundredweights of milk for commercial use handled for the
account of the producer and remit the assessment to the Board.

The rate of assessment for milk . . . prescribed by the order shall be
15 cents per hundredweight of milk for commercial use or the
equivalent thereof, as determined by the Secretary.

7 U.S.C. § 4504(g).

ssnspeaerananenseenans niente eens,

3a

Actviolates their First Amendment rights of free speech and
association.

The Cochrans operate a small commercial dairyfarm with
approximately 150 cows on about 200 acres of land in Tioga
County, north-central Pennsylvania. In contrast to many lar-
ger-scale commercial dairy farms, the Cochrans employ what
is known as “traditional” methods of dairy farming. Tradi-
tional dairy farming is less aggressive than larger-scale com-
mercial farming, as it allows cows more room to move and
graze and does not use the recombinant Bovine Growth
Hormone (rBGH).” The Cochrans believe that their methods
result in healthier cows, a cleaner environment and superior
milk. The Cochrans object to the advertising under the Dairy
Act because it conveys a message that milk is a generic
product that bears no distinction based on where and how it is
produced, and thereby forces them to subsidize speech with
which they disagree.

As the First Amendment may prevent the government from
prohibiting speech, it may also prevent the government from
compelling individuals to express certain views, Wooley v.
Maynard, 430 U.S. 705, 714, 51 L. Ed. 2d 752, 97 S. Ct.
1428 (1977); West Virginia State Bd. of Educ. v. Barnette,
319 U.S. 624, 642, 87 L. Ed. 1628, 63 S. Ct. 1178 (1943), or
pay suosidies for speech to which individuals object, Keller v.
State Bar of California, 496 U.S. 1, 9-10, 110 L. Ed. 2d 1,
110 S. Ct. 2228 (1990); Abood v. Detroit Dep't of Educ., 431
U.S. 209, 234, 52 L. Ed. 2d 261, 97 S. Ct. 1782 (1977).

? rBGH, also known as recombinant bovine somatotropin (rBST), is a
genetically engineered growth hormone administered to dairy cows to
boost milk production. Although the Food and Drug Administration has
approved the use of rBGH for dairy production in the United States,
consumer advocates and small dairy producers have questioned the
longterm effects of the growth hormone on humans, cows and the
environment. See Barnes v. Shalala, 865 F. < .pp. 550, 554 (W.D. Wis.
1994).

4a

The Cochrans’ lawsuit named as defendants Ann Veneman
in her official capacity as Secretary of the United States
Department of Agriculture (“USDA”) and the National Dairy
Promotion Board, and sought declaratory and injunctive relief
from the remittance of compelled assessments by all dairy
producers to finance generic dairy advertisements. Alleging
that the Dairy Act unconstitutionally compels them to subsi-
dize speech with which they disagree, the Cochrans filed a
motion for summary judgment contending that their case was
controlled by the teachings of United States v. United Foods,
Inc., 533 U.S. 405, 150 L. Ed. 2d 438, 121 S. Ct. 2334
(2001), in which the Supreme Court held that compelled
subsidies under the Mushroom Promotion, Research, and
Consumer Information Act of 1990 (“Mushroom Act”), 7
U.S.C. § 6101 et seq., violated First Amendment protections.

The Government filed a motion to dismiss or, in the
alternative, for summary judgment, arguing that this case is

controlled by the teachings of Glickman v. Wileman Brothers
& Elliott, Inc., 521 U.S. 457, 138 L. Ed. 2d 585, 117 S. Ct.
2130 (1997), in which the Supreme Court upheld compelled
subsidies for advertising California tree fruit under two mar-
keting orders issued pursuant to the Agricultural Marketing
and Agreement Act of 1937 (“AMAA”), 7 U.S.C. § 608c ef
seq. The Government argued that the generic dairy advertis-
ing subsidized under the Dairy Act constitutes “government
speech” and is therefore immune from First Amendment
scrutiny and, moreover, that the Dairy Act is a species of
economic regulation that does not violate the First Amend-
ment.’ The district court agreed with the Government and

* Seven Pennsylvania dairy farmers who support the Dairy Promotion
Act and Program petitioned the district court for leave to intervene as
defendants and the district court granted the petition for intervention under
Rule 24(a) of the Federal Rules of Civil Procedure. The Intervenors filed a
cross motion for summary judgment, echoing the arguments made by the
Government in its motion.

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granted summary judgment in its favor, holding that the Dairy
Act. survives the deferential First Amendment scrutiny
afforded to economic regulation. The Cochrans appeal.

We must decide whether the challenged communications
pursuant to the Dairy Act are government speech and thereby
immune from First Amendment scrutiny. If these commu-
nications are private speech, we must decide whether the
Dairy Act violates the First Amendment free speech and
association rights of dairy farmers. In doing so, we must
consider the quantum of scrutiny to be applied to determine
the validity of regulations, such as the Dairy Act, that compel
commercial speech.

For the reasons that follow we reverse the judgment of the
district court and hold that the compelled speech pursuant to
the Dairy Act is private speech, not government speech, and
is therefore subject to First Amendment scrutiny. We hold
also that the Act violates the Cochrans’ First Amendment free
speech and association rights by compelling them to subsidize
speech with which they disagree. In so doing we conclude
that the subsequent Supreme Court decisions of Glickman in
1997 and United Foods in 2001 severely dilute the
precedential vitality of our ultimate holding in United States
v. Frame, 885 F.2d 1119 (3d Cir. 1989), in which we
concluded that the compelled assessments pursuant to the
Beef Promotion Research Act of 1985, 7 U.S.C. § 2901 ef
seq., Survived First Amendment scrutiny.

I.

In determining the side on which the axe must fall—on
Glickman or on United Foods—we must start by examining
why the Supreme Court went one way in its first case of
Glickman and the other way in its subsequent decision in
United Foods.

6a
A.

In Glickman, producers of California tree fruits (including
nectarines, plums and peaches) challenged the constitutional-
ity of regulations contained in marketing orders promulgated
by the Secretary pursuant to the AMAA, 7 U.S.C. § 608c ef
seq., that imposed mandatory assessments on fruit tree grow-
ers to cover the expenses associated with the marketing
orders, including the costs of generic advertising. 521 U.S. at
460. The Court emphasized that besides the advertising
decisions, the economic autonomy of the fruit tree growers
was otherwise restricted by a broader collective arrangement
set forth in the marketing orders:

California nectarines and peaches are marketed pursuant
to detailed marketing orders that have displaced many
aspects of independent business activity that characterize
other portions of the economy in which competition is
fully protected by the antitrust laws. The business enti-
ties that are compelled to fund the generic advertising at
issue in this litigation do so as part of a broader
collective enterprise in which their freedom to act
independently is already constrained by the regulatory
scheme.

Id. at 469.

In addition to advertising, the marketing orders for Califor-
nia fruit tree growers provided for mechanisms for establish-
ing uniform prices, limiting the quality and quantity of tree
fruit that could be marketed, determining the grade and size
of the fruit and orderly disposing of any surplus. /d. at 461.
The orders also authorized joint research and develop
ment projects, quality inspection procedures and standardized
packaging requirements—all of which were financed by the
compelled assessments. /d.

The Court determined that the collective arrangement of
the fruit tree farmers was similar to the union arrangement at
issue in Abood v. Detroit Board of Education, 431 U.S. 209,

i

7a

52 L. Ed. 2d 261, 97 S. Ct. 1782 (1977), and the bar associa-
tion at issue in Keller v. State Bar of California, 496 U.S. 1,
110 L. Ed. 2d 1, 110 S. Ct. 2228 (1990). In Abood, the Court
held that the infringement upon First Amendment associa-
tional rights by compelled assessments for a union shop
arrangement was “constitutionally justified by the legislative
assessment of the important contribution of the union shop to
the system of labor relations established by Congress.” 431
U.S. at 222. Similarly, in Keller, the Court held that the
infringement upon First Amendment associational rights by
compelled assessments for a state bar program was consti-
tutionally justified by the State’s interest in regulating the
legal profession and improving the quality of legal services.
496 U.S. at 13. Finding parallels between the facts of Abood
and Keller, in Glickman the Court concluded that as part of
the AMAA marketing orders, the compelled assessments for
generic advertising of California tree fruit were ancillary to a
comprehensive marketing program, and therefore were “a
species of economic regulation that should enjoy the same
strong presumption of validity that we accord to other policy
judgments made by Congress.” 521 U.S. at 477.

“The opinion and the analysis of the Court [in Glickman]
proceeded upon the premise that the producers were bound
together and required by the statute to market their products
according to cooperative rules. To that extent, their mandated
participation in an advertising program with a particular
message was the logical concomitant of a valid scheme of
economic regulation.” United Foods, 533 U.S. at 412.

B.

Four terms later, in United Foods the Court held that
mandatory assessments imposed on mushroom producers for
the purpose of funding generic mushroom advertising under
the Mushroom Act, 7 U.S.C. § 6101 ef seqg., violated the First
Amendment. 533 U.S. at 416. The Court distinguished the
Statutory context at issue in United Foods from that in

8a

Glickman, explaining that under the stand-alone Mushroom
Act “the compelled contributions for advertising are not part
of some broader regulatory scheme” and the advertising was
itself the “principal object” of the Mushroom Act. /d. at 415.
As such, “the mandated support is contrary to the First
Amendment principles set forth in cases involving expression
by groups which include persons who object to the speech,
but who, nevertheless, must remain members of the group by
law or necessity.” /d. at 413 (citing Abood, 431 U.S. at 209;
Keller, 496 U.S. at 1). The Court concluded that the com-
pelled assessments pursuant to the Mushroom Act were un-
like the situation in Abood, Keller and Glickman, in which:

Those who were required to pay a subsidy for the speech
of the association already were required to associate for
other purposes, making the compelled contribution of
moneys to pay for expressive activities a necessary
incident of a larger expenditure for an otherwise proper
goal requiring the cooperative activity.

Id. at 414.

Fundamentally, the Court noted that “[w]e have not upheld
compelled subsidies for speech in the context of a program
where the principal object is speech itself.” /d. at 415.
Concluding that the only program the compelled contribu-
tions for advertising pursuant to the Mushroom Act serve “is
the very advertising scheme in question,” the Court ruled that
the compelled assessments were not permitted under the First
Amendment. /d. at 416.

C.

Guided by the express reasoning of the Court in Glickman
and United Foods, we must first look at the broader statutory
scheme presented in the Dairy Act, or more specifically, we
must ascertain whether the dairy producers are “bound to-
gether and required by the statute to market their products
according to cooperative rules” for purposes other than

9a

advertising, or speech. United Foods, 533 U.S. at 412. It is to
a description of the Dairy Act we now turn.

Il.

The Dairy Promotion Program set forth in the Dairy Act is
one in a long series of federal “checkoff” programs for pro-
moting agricultural commodities.‘ Enacted in 1983, the
Dairy Act authorizes the Secretary of Agriculture to establish
a program for the “advertisement and promotion of the sale
and consumption of dairy products [and] for research projects
related thereto.” 7 U.S.C. § 4504(a). The declared purpose of
the Dairy Act is to provide for “an orderly procedure for
financing . . . and carrying out a coordinated program of pro-
motion designed to strengthen the dairy industry’s position in
the marketplace .. . .” /d. § 4501(b).

The Dairy Act is a stand-alone law that was not passed as
part of any other federal dairy regulatory scheme. It directs
the Secretary to appoint a Dairy Board composed of private
milk producers to administer the Dairy Promotion Program.
Id. §§ 4504 (b) & (c). The Act provides that every milk
producer must pay a mandatory assessment of 15 cents per
hundredweight of milk sold to finance the promotional
programs and the Dairy Board’s administration of them.

* Other stand-alone checkoff programs established by Congress which
have been subject to First Amendment challenges include: Beef Research
and Information Act of 1976 (“Beef Act”), 7 U.S.C. § 2901 ef seq.
(invalidated by Livestock Marketing Ass'n v. U.S. Dep't of Agric., 335
F.3d 711 (8th Cir. 2003) (reh’g den. Oct. 16, 2003)); Pork Promotion,
Research, and Consumer Information Act of 1985 (“Pork Act”), 7 U.S.C.
§ 4801 ef seq. (invalidated by Michigan Port Producers Ass'n, Inc. v.
Veneman, 348 F.3d 157 (6th Cir. 2003)); Mushroom Act, 7 U.S.C. § 6101
et seq. (invalidated in 2001 by United Foods, 533 U.S. at 405). Cf.
Glickman, 521 U.S. at 457 (upholding as constitutional marketing orders
for California tree fruits promulgated pursuant to the AMAA, 7 U.S.C.
§ 608c ef seqg., which included compelled assessments to fund, among
other things, generic advertising).

10a

Pursuant to the authority provided in 7 U.S.C. § 4503(a),
the Secretary issued an order in March 1984 establishing the
Dairy Board, 7 C.F.R § 1150.131, and the Board proceeded to
collect the mandatory assessments from all milk producers, 7
C.F.R § 1150.152. For the Cochrans, the compelled assess-
ments amount to roughly $ 3,500 to $ 4,000 per year.

The Dairy Board is composed of commercial milk produc-
ers who are nominated by “eligible associations,” which are
private associations of milk producers that engage in dairy
promotion at the state and regional level. /d. §§ 1150.133,
1150.273. The primary consideration in determining an
organization’s eligibility is “whether its membership consists
primarily of milk producers who produce a substantial vol-
ume of milk” and whose overriding interests lay in the pro-
duction and promotion of fluid milk and other dairy products.
Id. § 1150.274(b).

In 1994, the Dairy Board created Dairy Management, Inc.
(“DMI”), a District of Columbia corporation that now over-
sees and administers the promotional activities of the Dairy
Act. DMI is a joint undertaking of the Dairy Board and the
United Dairy Industry Association (“UDIA”), which is an
association of state and regional dairy promotional programs
that are considered “Qualified Programs” under the Dairy
Act. “Qualified Programs” are local promotional programs,
many of which preexisted the Dairy Act, to which milk
producers may contribute a portion of the money they would
otherwise pay in assessments under the Act. See 7 U.S.C.
§ 4504(g)(4), 7 C.F.R. §§ 1150.152(c), 1150.153. The Act
thus requires dairy farmers to pay either the full 15 cent per
hundredweight assessment to the Dairy Program or part to the
Dairy Program and part to a Qualified Program that engages
in state or regional generic advertising. The Dairy Board and
the DMI Board are composed entirely of private milk pro-
ducers and other private parties, and the Dairy Promotion
Program is funded entirely by private milk producers through

lla

the compelled assessments. The Dairy Promotion Program
website explains: “Checkoff programs are funded by dairy
producers—NOT TAXPAYERS. They are not governmental
programs; rather, they are businesses with governmental
oversight.”

The Secretary’s oversight responsibilities pursuant to the
Dairy Act are conducted by the Agricultural Marketing
Service (“AMS”), a division of the USDA, and are limited to
ensuring that the Dairy Promotion Program is in compliance
with the Act. See, e.g., 7 U.S.C. § 4507(a) (authorizing the
Secretary to terminate an order issued under the Act only
when she determines that it “obstructs or does not tend to
effectuate the declared policy of” the Act). AMS guidelines
explain that “[i]t is the policy of AMS in carrying out the
oversight responsibility to ensure that legislative, regulatory,
and Department policy requirements are met. It is not the
intent to impose constraints on board operations beyond these
requirements.” AMS, Guidelines for AMS Oversight of Com-
modity Research and Promotion Programs 1 (1994). The
Secretary’s oversight functions for the Dairy Program are
funded by the compelled assessments. 7 U.S.C. § 4504(g)(2);
7 C.F.R. § 1150.151(b). Moreover, the dairy producers,
not the government, control whether the Dairy Promotion
Program continues via a referendum process. 7 U.S.C.
§ 4506(a).

All advertising and promotional programs that are financed
by the compelled assessments under the Dairy Act and cre-
ated by the Dairy Board and DMI promote milk as a generic
product. 7 C.F.R. § 1150.114. Among advertising campaigns
financed by the Dairy Promotion Program are “Got milk? tm
“and “Ahh, the power of cheese.”

* Dairy checkoff Works!—How the Dairy Checkoff works, available at
http://www.dairycheckoff.com/howitworks. htm (last visited June 3, 2002
(J.A. at 231)).

12a
Ill.

In addition to the Dairy Act, the dairy industry is subject to
a patchwork of federal and state regulatory laws. The district
court noted four federal laws in particular that it deemed
relevant to this case: (1) the Agricultural Marketing Agree-
ment Act of 1937 (“AMAA”), 7 U.S.C. § 608c ef seq.; (2) the
Agriculture Act of 1949, 7 U.S.C. § 1446; (3) import control
regulations under 19 U.S.C. § 1202; and (4) the Capper-
Volstead Act, 7 U.S.C. § 291.

An examination_of the provisions of these statutes is cru-
cial to determine whether these legislative acts, in conjunc-
tion with the Dairy Act, bring the case at bar within the rubric
of Glickman—i.e., requiring that milk producers are bound
together and obligated by statute to market their products
according to some set of cooperative rules. The district court
held that such a cooperative arrangement exists for dairy
producers, but we conclude otherwise.

A.

The AMAA, 7 U.S.C § 608c, permits the Secretary to issue
marketing orders that regulate the handling and sales of vari-
ous agricultural commodities, including milk, in different
regions of the country. For milk, the marketing orders estab-
lish a classification system and set minimum prices that han-
dlers must pay in the regions in which the orders apply. See
7 U.S.C. § 608c(5); 7 C.F.R. § 1000.1 et seg. The AMAA
applies only to “handlers” of the covered commodities.
7 U.S.C. §§ 608c(1) & (5)(A). “Producers,” such as dairy
farmers in general, and Joseph and Brenda Cochran in
particular, are specifically exempted from the application of
marketing orders. /d. § 608c(13)(B) (stating that no marketing

° A handler is a person who purchases milk from a producer in an
unprocessed form for the purpose of processing it.

13a

order “shall be applicable to any producer in his capacity as a
producer”).

Although milk marketing orders restrict the decisions of
dairy handlers, they do not interfere with the decisions of
dairy producers, such as the Cochrans, with regard to how
much milk to produce, sell or whether they must sell milk at
all to dairy handlers. See id. § 608c(5).’ At least 25 percent
of the milk sold in the United States is sold outside of federal
milk marketing orders. The Cochrans are able to and do sell
much of their milk outside any milk marketing order.

B.

The Agricultural Act of 1949, 7 U.S.C. § 1446, establishes
a price support program wherein manufacturers and proces-
sors of cheese, nonfat dry milk and butter can sell those
products to the federal government as buyer of last resort.
Producers of fluid milk, such as the Cochrans, however, are
not covered by the Agricultural Act and are not permitted to
sell their product to the government under the price support
program.

c.

Similarly, the import control regulations under Chapter 4
of the Harmonized Tariff Schedule of the United States, 19
U.S.C. § 1202, subject a multitude of commodities and prod-

” Milk marketing orders under the AMAA are implemented on a
regional basis. See 7 U.S.C. § 608c(11). Not all parts of the country are
covered, and some states—including California, Virginia, Maine and
Montana—are outside the territory of any milk marketing order. Portions
of Pennsylvania fall within two different milk marketing regions, the
Northeast Area and the Mideast Area. See 7 C.F.R. §§ 1001.1, 1033.1.
Certain portions of the state, however, including where the Cochrans are
located, fall outside of any federal milk marketing order. The effect of the
AMAA provisions is that any particular producer’s milk is subject to a
marketing order only if the producer chooses to sell to a regulated handler
in an area covered by a marketing order. See id. §§ 1001.13, 1033.13.

l4a

ucts to annual import quotas. Although certain dairy products
are included - namely butter, dry milk and cheese—fluid milk
is not. See 7 C.F.R. Pt. 6, Apps. 1, 2, 3.

OO i

D.

Finally, the Capper-Volstead Act, 7 U.S.C. § 291, permits
producers of agricultural products—-including milk, mush-
rooms and others - to enter into manufacturing and marketing
cooperatives without fear of violating antitrust laws. It does
not, however, require producers to enter into such coopera-
tives, as federal law expressly protects producers’ freedom
not to join any cooperative. See Agricultural Fair Practices
Act of 1967, 7 U.S.C. § 2301 et seg.; Michigan Canners &
Freezers Ass’n, Inc. v. Agric. Mktg. & Bargaining Bd., 467
U.S. 461, 477-478, 81 L. Ed. 2d 399, 104 S. Ct. 2518 (1984).
The Cochrans do not belong to any cooperatives protected by
the antitrust exemption created by the Capper-Volstead Act.

E.

Considering the foregoing provisions of the Dairy Act and
other statutes governing the dairy industry, we now turn to
the First Amendment issues that constitute the heart of this

appeal.*
IV.
We must first consider whether the compelled assessments

generated under the Dairy Act constitute private or govern-
ment speech. Although the district court did not address this

®The United States District Court for the Middle District of
Pennsylvania had jurisdiction pursuant to 28 U.S.C. § 1331 based on the
Cochrans’ First Amendment claim. We have jurisdiction in this timely
appeal pursuant to 28 U.S.C. §§ 1291. We review de novo the constitu-
tionality of an Act of Congress. Dyszel v. Marks, 6 F.3d 116, 123 (3d Cir.
1993). Similarly, our review of the district court’s granting of judgment
on the pleadings and summary judgment is plenary. Anker Energy Corp.
v. Consolidation Coal Co., 177 F.3d 161, 169 (3d Cir. 1999).

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15a

issue, the Government contended before the district court that
the expressions generated under the Dairy Act constitute
government- speech. Therefore, the issue is subject to our
review.

The First Amendment prohibits the government from
regulating private speech based on its content, but the Court
has “permitted the government to regulate the content of what
is or is not expressed when [the government] is the speaker or
when [the government] enlists private entities to convey its
own message.” Rosenberger v. Rector & Visitors of the Univ.
of Virginia, 515 U.S. 819, 833, 132 L. Ed. 2d 700, 115 S. Ct.
2510 (1995). -

The Court has not decided whether speech generated under
commodity promotion laws such as the Dairy Act constitutes
government speech and is thereby immune from First
Amendment scrutiny.” But in Frame, this court did meet the
issue, 885 F.2d at 1132-1133.

In line with our sister Courts of Appeals in Michigan Port
Producers Ass’n, Inc. v. Veneman, 348 F.3d 157, 161-162
(6th Cir. 2003) and Livestock Marketing Ass'n v. U.S. Dep't
of Agric., 335 F.3d 711, 720 (8th Cir. 2003), we held that the
Beef Promotion Program was not government speech because
it required only beef producers to fund it and it attributed the
advertising under the program to the beef producers. Frame,
885 F.2d at 1132-1133. Recognizing that the Beef Promotion
Program directed the Secretary to appoint all Cattlemen
Board members and approve all budgets, plans, contracts and
projects entered into by the Board, this court nevertheless

* The two decisions of the Court involving commodity promotion
programs do not address the issue of government speech. In Glickman, the
Secretary of Agriculture waived the issue by not pursuing it before the
Supreme Court. 521 U.S. at 482 n.2 (Souter, J., dissenting). In United
Foods, the Court refused to address the issue because the government
failed to raise it before the Court of Appeals. 533 U.S. at 416-417.

l6a

concluded that “[t]he Secretary’s extensive supervision . . .
does not transform this self-help program for the beef
industry into ‘government speech.’ We explained:

The Cattlemen’s Board seems to be an entity “repre-
sentative of one segment of the population, with certain
common interests.” Members of the Cattlemen’s Board
and the Operating Committee, though appointed by the
Secretary, are not government officials, but rather,
individuals from the private sector. The pool of nomi-
nees from which the Secretary selects Board members,
moreover, are determined by private beef industry
organizations from the various states. Furthermore, the
State organizations eligible to participate in Board
nominations are those that “have a history of stability
and permanency,” and whose “primary or overriding
purpose is to promote the economic welfare of cattle
producers.”

Id. at 1133 (quoting 7 U.S.C. § 2905(b)(3) & (4)). The gov-
ernment’s role in the Dairy Promotion Program is in all
material respects the same as it was in the Beef Promotion
Program, and under the precedent established in Frame, the
Secretary’s supervisory responsibilities are not sufficient to
transform the dairy industry’s self-help program into “gov-
ernment speech.” On the dairy checkoff website, the
government itself describes the Dairy Promotion Program as
a non-governmental program, financed and directed by dairy
farmers.

Although this court’s First Amendment discussion and
ultimate holding in Frame have been abrogated by Glickman
and United Foods, none of the Court’s subsequent decisions
regarding “government speech” undermine our analysis of
that issue in Frame.'° Accordingly, we conclude that this is a

'° Notwithstanding the Government’s assertions to the contrary, we are
not convinced that any decisions rendered by the Court in the years
following our decision in Frame require us to cast aside the government

tice

17a

private speech case, and thus is not immune from First
Amendment scrutiny.

V.

The teachings of United Foods require us to decide
whether the dairy producers are “bound together and required
by the statute to market their products according to
cooperative rules[,]” 533 U.S. at 412, for purposes other than.
advertising, or speech. That is our next task.

The Cochrans contend that the Dairy Act violates their
First Amendment free speech and association rights by com-
pelling them to subsidize generic advertising that promotes
milk produced by methods they view as wasteful and harmful
to the environment.

The First Amendment protects the nght to refrain from
speaking and the right to refrain from association. See, e.g.,
Wooley, 430 U.S. at 714. Moreover, the government may not
compel individuals to fund speech or expressive associations
with which they disagree. See United Foods, 533 U.S. at 411.
“First Amendment values are at serious risk if the govern-

speech analysis we performed in Frame. See Legal Servs. Corp. v. |
Velazquez, 531 U.S. 533, 149 L. Ed. 2d 63, 121 S. Ct. 1043 (2001)
(concluding that restrictions placed on the private speech of a lawyer

receiving government funding from the Legal Services Corporation were

unconstitutional); Bd. of Regents of the Univ. of Wis. Sys. v. Southworth,

529 U.S. 217, 146 L. Ed. 2d 193, 120 S. Ct. 1346 (2000) (stating in dicta,

in a case where the government affirmatively disavowed any connection

to the speech involved, that a government speech analysis might apply if a

state university used general tuition money to fund speech attributed to the

school or its administrators); Lebron v. Nat'l R.R. Passenger Corp., 513

U.S. 374, 130 L. Ed. 2d 902, 115 S. Ct. 961 (1995) (holding that Amtrak

is a government actor for First Amendment purposes because it was

created by statute to further government objectives and the government

maintained substantial control over its daily operations); Rust v. Sullivan,

500 U.S. 173, 114 L. Ed. 2d 233, 111 S. Ct. 1759 (1991) (concluding that

the government can prevent private doctors at family planning clinics that

receive federal funding from providing abortion counseling).

18a

ment can compel a particular citizen, or a discrete group of
citizens, to pay special subsidies for speech on the side that it
favors .. . . As a consequence, the compelled funding for the
advertising must pass First Amendment scrutiny.” /d. The
individual’s disagreement can be minor, as “[t]he general rule
is that the speaker and the audience, not the government,
assess the value of the information presented.” /d. (quoting
Edenfield v. Fane, 507 U.S. 761, 767, 123 L. Ed. 2d 543, 113
S. Ct. 1792 (1993)). When, however, regulation compelling
funding for speech is ancillary to a broader collective enter-
prise that otherwise restricts the individual’s market auton-
omy, it is considered “economic regulation,” which enjoys a
“strong presumption of validity” when facing a First Amend-
ment challenge. See Glickman, 521 U.S. at 477.

We conclude that in upholding as constitutional the
compelled subsidies under the Dairy Act, the district court
misapplied Glickman and misconstrued the effect of the
“entire regulatory scheme applicable to milk producers... .”
(District Court Op. at 15 n. 5.) The Court in United Foods
made clear that Glickman applied only in circumstances
similar to Abood and Keller—in which individuals are
“bound together” in a collective enterprise, such as a union or
an integrated state bar, and the compelled subsidies are the
“logical concomitant of a valid scheme of economic regula-
tion.” 533 U.S. at 412.

The provisions of the Dairy Act do not require milk
producers to participate in a collective enterprise and do not
compel them to market their product, fluid milk, according to
any rules of a cooperative. Although the dairy industry is
“regulated” in the sense that it is subject to a patchwork of
state and federal laws, there is no association that all milk
producers must join that would make the entire industry
analogous to a union, an integrated bar or the collective
enterprise at issue in Glickman.

:
}

ape iee

19a

The Dairy Act is a free-standing promotional program that
applies to all dairy producers regardless of whether they are
subject to marketing orders or any other dairy regulations. It
is not ancillary to any collective enterprise or compelled
association with a non-speech purpose because theré is no
such enterprise or association for milk that encompasses all
dairy producers. Indeed, the AMAA provision for milk
marketing orders, which preexisted the Dairy Act, authorizes
the Secretary and marketing administrators to create dairy
promotional programs that literally would be ancillary to the
regulatory aspects of the milk marketing orders. See 7 U.S.C.
608c(5)(I). Congress chose not to utilize this precise
provision of the AMAA, however, and instead adopted an
entirely separate program which does not operate in concert
with any collective aspect of any milk marketing order.

Moreover, as independent small-scale dairy producers, the
Cochrans are exempted from the regional marketing orders
under the AMAA and have chosen not to enter into
manufacturing and marketing cooperatives. They, and they
alone, determine how much milk to produce, how to sell and
market it and to whom it will be sold. Nevertheless under the
Dairy Act they are compelled to pay assessments to subsidize
generic dairy advertising, a form of speech with which they
are in total disagreement. Cf. Glickman, 521 U.S. at 471
(noting that “none of the generic advertising conveys any
message with which respondents disagree”’).

Furthermore, as the Court in United Foods determined that
speech is the principal purpose of the Mushroom Act, so it is
of the Dairy Act.'’ Indeed, “almost all of the funds collected

'' Congress’ declared policy of the Mushroom Act was

that it is in the public interest to authorize the establishment,
through the exercise of the powers provided in this chapter, of an
orderly procedure for developing, financing through adequate
assessments on mushrooms produced domestically or imported into
the United States, and carrying out, an effective, continuous, and

20a

under the mandatory assessments are for one purpose: generic
advertising.” United Foods, 533 U.S. at 412. In United
Foods, the Court made clear that compelled subsidies may
not be upheld where they are only germane to a program
whose “principal object is speech itself.” /d. at 415.

We conclude, therefore, that being compelled to fund
advertising pursuant to the Dairy Act raises a First Amend-
ment free speech and associational rights issue. But our
determination that the Act’s compelled assessments for
generic advertising implicate the Cochrans’ First Amendment
rights does not end our inquiry. As this court held in Frame,
“[t}]he rights of free speech and association are not absolute.
Thus, we must next identify the proper standard for evaluat-
ing whether the statute . . . nevertheless passes constitutional
muster.” 885 F.2d at 1133."

cocrdinated program of promotion, research, and consumer and
industry information designed to—(1) strengthen the mushroom
industry's position in the marketplace; (2) maintain and expand
existing markets and uses for mushrooms; and (3) develop new
markets and uses for mushrooiis.

7 U.S.C. § 6101(b). Congizs: declared purpose for the Dairy Act is

that it is in the public interest to authorize the establishment . . . of
an orderly procedure for financing (through assessments on all milk
produced in the United States for commercial use and on imported
dairy products) and carrying out a coordinated program of promo-
tion designed to strengthen the dairy industry's position in the
marketplace and to maintain and expand domestic and foreign
markets and uses for fluid milk and dairy products.

7 U.S.C. § 4501(b).

'? Upon concluding that milk producers are regulated to a similar
degree as the California tree fruit growers in Glick-man, the district court
applied a three-part test set forth by the Supreme Court in Glickman:
(1) whether the Act imposes a restraint on the freedom to communicate;
(b) whether the Act compels any person to engage in any actual or
symbolic speech; (c) whether the Act compels dairy producers to endorse

2la
VL.

This case is properly characterized as a compelled com-
mercial speech case. See United Foods, 533 U.S. at 410;
Frame, 885 F.2d at 1146 (Sloviter, J., dissenting). The Su-
preme Court, however, has left unresolved the standard for
determining the validity of laws compelling commercial
speech, and the circuit courts are divided on the issue. There
are at least four variations in the judiciary’s cumulative
experience. One is the more lenient standard applied to com-
mercial speech cases. See Central Hudson Gas & Elec. Corp.
v. Pub. Serv. Comm'n, 447 U.S. 557, 564, 65 L. Ed. 2d 341,
100 S. Ct. 2343 (1980). Another is the “germaneness” test of
compelled speech cases. See, e.g., Abood, 431 U.S. at 235-
236. Still another is an adaptation of the commercial speech
standard. See Livestock Marketing, 335 F.3d at 722-723. And,
in Frame, a pre-Glickman and pre-United Foods case, this
court applied the stringent level of scrutiny for associational
rights cases. 885 F.2d at 1134. We now summarize the
various standards.

A.

In Central Hudson, the Supreme Court held that to evaluate
the constitutionality of regulatory restrictions on commercial
speech the Constitution requires only intermediate scrutiny—
namely, that (1) the state must “assert a substantial govern-
ment interest”; (2) “the regulatory technique must be in pro-
portion to that interest”; and (3) the incursion on commercial
speech “must be designed carefully to achieve the State’s
goal.” 447 U.S. at 564. Commercial speech is “expression

or finance any political or ideological views. (District Court Op. at 16-18.)
This test, however, is inappropriate because, like the Supreme Court in
United Foods, we have concluded that the Dairy Act is not a species of
economic regulation, as it is not ancillary to a more comprehensive
program restricting the marketing autonomy of dairy farmers. In United
Foods the Court did not apply this three-part test. Nor do we.

22a

related solely to the economic interests of the speaker and its
audience.” /d. at 561.

But the Court has left open the question of whether Central
Hudson’s more relaxed First Amendment test applies to cases
involving compelled commercial speech. In United Foods the
Court stepped back from addressing the issue in ipsis verbis,
explaining: “the Government itself does not rely upon Central
Hudson to challenge the Court of Appeals’ decision, . . . and
we therefore do not consider whether the Government's
interest could be considered substantial for purposes of the
Central Hudson test.” 533 U.S. at 410. Nevertheless, in the
earlier case of Glickman, the Court questioned the application
of the commercial! speech test to compelled speech cases:

The Court of Appeals fails to explain why the Cenitral
Hudson test, which involved a restriction on commercial
speech, should govern a case involving the compelled fund-
ing of speech. Given the fact that the Court of Appeals relied
on Abood for the proposition that the program implicates the
First Amendment, it is difficult to understand why the Court
of Appeals did not apply Abood’s “germaneness” test.

521 U.S. at 474 n. 18.

Indeed, in United Foods, notwithstanding its specific
disclaimer regarding Central Hudson, the Court seemingly
applied the “germaneness” test:

The only program the Government contends the com-
pelled contributions serve is the very advertising scheme
in question. Were it sufficient to say speech is germane
to itself, the limits observed in Abood and Keller would
be empty of meaning and significance. The cooperative
marketing structure relied upon by a majority of the
Court in Glickman to sustain an ancillary assessment
finds no corollary here; the expression respondent is
required to support is not germane to a purpose related to
an association independent from the speech itself; and
the rationale of Abood extends to the party who objects

23a

to the compelled support for this speech. For these and
other reasons we have set forth, the assessments are not
permitted under the First Amendment.

533 U.S. at 415-416 (emphasis added).

As we previously explained, the purpose of the Dairy Act
is in all material respects the same as that of the Mushroom
Act at issue in United Foods, and the Dairy Act is not
ancillary to a broader cooperative marketing regime like
the fruit tree marketing orders at issue in Glickman. The
compelled assessments for generic dairy advertising under the
Dairy Act are germane to nothing but the speech itself.
“fA]lmost ali of the funds collected under the mandatory
assessments are for one purpose: generic advertising.” /d. at
412. It would thus seem that the Dairy Act would not survive
Abood’s germaneness test.

Other courts have applied the germaneness test to cases
involving compelled assessments pursuant to promotional
programs and have rejected the application of Central
Hudson. See, e.g., Michigan Port, 348 F.3d at 163 (noting
that “[e]ven assuming that the advertising funded by the
{Pork] Act is indeed commercial speech, the more lenient
standard of review applied to limits on commercial speech
has never been applied to speech—commercial or other-
wise—that is compelled”); In re Washington State Apple
Adver. Comm'n, 257 F. Supp. 2d 1274, 1287 (E.D. Wash.
2003) (concluding that “[b]ecause the Commission’s assess-
ments do not restrict speech, it is inappropriate to apply the
Central Hudson test for restrictions on commercial speech”).

In Livestock Marketing, however, the Eighth Circuit
concluded that an adaptation of the Central Hudson test
applied, explaining that “Central Hudson and the case at bar
both involve government interference with private speech in a
commercial context.” 335 F.3d at 722. All the same, the court
concluded that the Beef Act did not survive the intermediate
scrutiny of Central Hudson. /d. at 725-726. Relying on the

24a

reasoning set forth in United Foods, the court determined that
the beef checkoff program is in all material respects identical
to the mushroom checkoff program, and concluded that “the
government’s interest in protecting the welfare of the beef
industry by compelling all beef producers and importers to
pay for generic beef advertising is not sufficiently substantial
to justify the infringement on appellees’ First Amendment
free speech right.” Jd.

Finally, in Frame, which was decided before the teachings
of both Glickman and United Foods, this court applied the
stringent associational rights standard but nevertheless upheld
the constitutionality of the Beef Act, 7 U.S.C. § 2901 et seq.
Back in 1989, this court concluded that the government’s
interest in “maintaining and expanding beef markets proves
. . . compelling[,]” and “[m]aintenance of the beef industry
ensures preservation of the American cattlemen’s traditional
way of life.” Frame, 885 F.2d at 1134-1135 (citations
omitted).

Judge Sloviter, however, dissented on this issue in Frame:

I doubt that the type of compelled speech at issue here
can be justified on any basis. Nonetheless, I do not reach
the majority’s stringent associational rights standard be-
cause I believe that no justification can be found, even
under the less exacting criteria adopted by the Supreme
Court in evaluating the permissibility of regulation of
commercial speech [in Central Hudson] . . . . While the
government has a general interest in the health of the
beef industry, it does not follow that the government has
a substantial interest in compelling the beef industry to
make and support such a promotion campaign. Instead,
... the messages represent the economic interests of one
segment of the population ....

Id. at 1146-1147 (Sloviter, J., dissenting) (citations and
internal quotations omitted).

CES iat Mea aD hate Dio te

25a

As in Frame, the Government here argues that it has a
sufficient interest in increasing the demand for an agricultural
product. Moreover, the Government contends that it has an
interest in decreasing its obligation to purchase dairy products
under the price support program, 7 U.S.C § 1446. We previ-
ously have emphasized, however, that the Court’s subsequent
holding in United Foods that clarified and limited the
teachings of Glickman, cut away the underpinning of this
court’s analysis in Frame. United Foods makes clear that the
government may not compel individuals to support an adver-
tis'ng program for the sole purpose of increasing demand for
at product. 533 U.S. at 415. In United Foods, the Court
concluded that the Mushroom Act’s compelled suosidies
would be unconstitutional even under the lesser scrutiny
accorded to commercial speech. /d. at 410.

Although the Government’s contention that it has a sub-
stantial interest in decreasing its obligation under the dairy
price support program is somewhat unique from the govern-
ment interest asserted in United Foods, this interest is
undermined by the fact that as a stand-alone statute, the Dairy
Act does not operate in conjunction with the price support
program. Indeed, producers of liquid milk such as the
Cochrans are not covered by the support program. Moreover,
reductions in the government’s obligations under the price
support program are insignificant to the Dairy Promotion
Program’s existence, as whether the compelled assessments
continue is controlled by the dairy producers via the referen-
dum process. 7 U.S.C. § 4506(a).

We conclude, therefore, that the government’s interest in
promoting the dairy industry is not sufficiently substantial to
justify the infringement on the Cochran’s First Amendment
free speech and association rights. As Judge Sloviter sug-
gested in her dissent in Frame, promotional programs such as
the Dairy Act seem to really be special interest legislation on
behalf of the industry’s interest more so than the govern-

26a

ment’s. We believe that the Supreme Court reached the same
conclusion by ruling in United Foods that the compelled
assessments pursuant to the Mushroom Act are not permitted
by the First Amendment.

B.

In light of the reluctance of the Supreme Court in United
Foods to enter the controversy over the applicable scrutiny
for compelled commercial speech cases, however, we will
follow suit. “[W]e find no basis under either Glickman or our
other precedents to sustain the compelled assessments sought
in this case.” 533 U.S. at 410.'°

The compelled assessments for generic dairy advertising
under the Dairy Act relate to speech and only to speech.
Indeed, “almost all of the funds collected under the manda-
tory assessments are for one purpose: generic advertising.”
Id. at 412.

Measured by any degree of scrutiny set forth in the
foregoing discussion, we conclude that this case runs on all
fours with the teachings and holding of United Foods, and
accordingly hold that the Dairy Promotion Stabilization Act
of 1983 does not survive the First Amendment challenge
lodged by Appellants Joseph and Brenda Cochran. The
district court erred in sustaining the constitutionality of the
Dairy Act on the basis of Glickman.

**e eke *

In sum, we conclude that the generic advertising pursuant
to the Dairy Promotion Stabilization Act of 1983 does not
constitute government speech and is therefore subject to First
Amendment scrutiny. We hold that the Dairy Act violates the
Cochrans’ First Amendment free speech and associational

'? We reach this conclusion whether accepting the standard explicitly
expressed in Frame or deciding that in view of the Court’s discussion in
United Foods, that standard is not longer controlling.

27a

rights. Although the dairy industry may be subject to a
labyrinth of federal regulation, the Dairy Act is a stand-alone
law and the compelled assessments for generic dairy advertis-
ing are not germane to a larger regulatory purpose other than
the speech itself.

The judgment of the district court sustaining the consti-
tutionality of the Dairy Promotion Stabilization Act of 1983
will be reversed and the proceedings remanded with a
direction to enter a decree in favor of Appellants in accor-
dance with the foregoing.

CONCURBY: TRENDELL
CONCUR: TRENDELL, Circuit Judge, concurring.

I join in our opinion and judgment but write separately to
register my view that, having found that the assessments do
not pass muster under the Supreme Court’s analysis in United
Foods, and, having noted at the end of Pat IV that the
compelled subsidies were assessed to support a program
whose principal object was speech itself, we need not engage
in the exercise of determining the “standard” regarding the
extent of the government’s interest for purposes of a commer-
cial speech analysis under Central Hudson, as the opinion
does at Part VI-A. Twice—in both Glickman and United
Foods—the Supreme Court has questioned the need for
engaging in a Central Hudson analysis.'* And, I think it

'* The Court has not treated these cases as involving a discrete com-
mercial speech issue, instead indicating that “[t]he question is whether the
government may underwrite and sponsor speech with a certain viewpoint
using special subsidies exacted from a designated class of persons, some
of whom object to the idea being advanced.” United Foods, 533 U.S. at
410; see also id. (stating that, even if commercial speech is less protected
than other speech, there is “no basis under either Glickman or our other
precedents to sustain the compelled assessments,” but refusing to consider
“whether the Government’s interest could be considered substantial for
purposes of the Central Hudson test”); Glickman, 521 U.S. at 474 & n.18
(noting that it was “error for the [Ninth Circuit] to rely on Central Hudson

28a

unnecessary to apply Central Hudson in light of the Court’s
analysis in United Foods. '°

In United Foods the Court distinguished the situation it
faced from the one it considered in Glickman by examining
the following question: Is the challenged assessment part of a
“broader regulatory system” that does not have speech as its
primary object. 533 U.S. at 415. There appear to be two parts
to this basic inquiry. First, are the plaintiffs part of a group
that is “bound together and required . . . to market their
products according to cooperative rules?” /d. at 412.

for the purpose of testing the constitutionality of market order assessments
for promotional advertising,” and stating that the Ninth Circuit “fails to
explain why the Central Hudson test, which involved a restriction on
commercial speech, should govern a case involving the compelled funding
of speech”). In fact, in United Foods the Court appears to explicitly
endorse the applicability of the Abood/Keller germaneness test: “It is true
that the party who protests the assessment here is required simply to
support speech by others, not to utter the speech itself. We conclude,
however, that the mandated support is contrary to the First Amendment
principles set forth in cases involving expression by groups which include
persons who object to the speech, but who, nevertheless, must remain
members of the group by law or necessity.” 533 U.S. at 413 (citing Abood
and Keller).

'' The Sixth Circuit, in Michigan Port Producers Ass'n, Inc. v.
Veneman, 348 F.3d 157 (6th Cir. 2003), also rejected the application of
the Central Hudson test to an assessment created by a similar promotional
program. I find that court’s comments on this matter to be instructive:
“(W]e find inapplicable to this case the relaxed scrutiny of commercial
speech analysis provided for by Central Hudson, and relied upon by
Appellants. The Pork Act does not directly limit the ability of pork
producers to express a message; it compels them to express a message
with which they do not agree. Even assuming that the advertising funded
by the Act is indeed commercial speech, the more lenient standard of
review applied to limits on commercial speech has never been applied to
speech—commercial or otherwise—that is compelled. It is one thing to
force someone to close her mouth; it is quite another to force her to
become a mouthpiece.” /d. at 163 (citation omitted).

29a

Second, is the assessment regulation related to and in fur-
therance of other nonspeechpurposes, carrying out other —
aspects to further other economic, societal, or governmental
goals? Id. at 415. Even if the answer to the first question is
“no,” the assessment might nonetheless be permitted if it is
not only related to speech. This second inquiry could signal
consideration of “germaneness” if, in fact, other goals were
implicated. But here, we answered “no” to both questions: we
decided that the Cochrans did not surrender their freedom to
make independent competitive choices to any collective
enterprise, and we concluded that speech was the only
purpose of the Dairy Act. Thus, it was purely “compelled
speech,” forbidden by United Foods under any level of
scrutiny. 533 U.S. at 410. In fact, after discussing the various
standards potentially applicable here, Judge Aldisert clearly
states in the ensuing Part VI-B that under any level of
scrutiny, the asséssments for speech only do not pass
constitutional muster given United Foods. The analysis in
Part VI-A regarding the proper level of scrutiny is therefore
unnecessary, and, I believe, dicta.

ae

30a
APPENDIX B

UNITED STATES DISTRICT COURT FOR THE
MIDDLE DISTRICT OF PENNSYLVANIA

No. 4:CV-01-0529

JOSEPH P. COCHRAN, ef al.,
Plaintiffs,

we

ANN VENEMAN, ef al.,
Defendants,

and FRED LOVELL, et al.,
Intervenor Defendants.

March 24, 2003, Decided

OPINION

This is a declaratory judgment action brought pursuant to
28 U.S.C. §§ 2201 and 2202 and Federal Rule of Civil
Procedure 57 by Plaintiffs Joseph S. Cochran and Brenda S.
Cochran (“Plaintiffs” or “the Cochrans”). Plaintiffs seek a
declaratory judgment ruling that the Dairy Promotion and
Research Program (“the Dairy Program”) as set forth in Title
I, Subtitle B of the Dairy Promotion Stabilization Act of 1983
(“the Stabilization Act” or “the Act”), Pub. L. 98-180, 97
Stat. 1128, 7 U.S.C. § 4504(g) is an unconstitutional restric-
tion on their right to free speech. Plaintiffs also seek an
injunction against Ann Veneman, Secretary of the United
States Department of Agriculture (“the Secretary”) and the
National Dairy Promotion and Research Board (“the Dairy
Board”) (together, “the Governmental Defendants”), enjoin-
ing the continued collection of the dairy checkoff assessment
created pursuant to the Act.

3la

Some of the advertisements funded by assessments
collected pursuant to the provisions of the Stabilization Act
currently under attack by Plaintiffs are part of the Milk
Mustache/got milk? (R) campaign. The question presented to
the Court, phrased in an equally ungrammatical fashion, may
be reduced to: “Got Advertising Money for Milk?”.

For the reasons that follow, we conclude that the Dairy
Program and resulting diary checkoff assessment are not
unconstitutional. Our holding will allow the American public
to continue to view advertisements containing white mus-
tachioed celebrities and other pop culture icons depicting the
salutary effects of milk.

PROCEDURAL HISTORY:

Plaintiffs are dairy producers engaged in the production of
milk for commercial use on a dairy farm located in
Pennsylvania. They initiated this action by filing a complaint
for declaratory and injunctive relief against the Governmental
Defendants on April 2, 2002. The case. was assigned to the
Honorable James F. McClure Jr.

On June 6, 2002, Plaintiffs filed a motion for summary
judgment. Thereafter, on June 14, 2002, the Governmental
Defendants filed a motion to dismiss, or in the alternative, for
summary judgment.

By Order issued August 6, 2002, this matter was trans-
ferred to the undersigned.

- On January 13, 2003, this Court granted the Petition to
Intervene brought by Fred Lovell, Lee Greenwalt, Jackie
Root, Earnest Norman, Stephen Marshall, Cecil Moyer, and
James Vandblarcom (“the Intervening Parties” or “the
Intervenors”) on June 14, 2002. The Intervening Parties are
dairy producers who, unlike Plaintiffs, support the dairy
checkoff provision within the Act and believe it to be
constitutional in all respects.

32a

On January 21, 2003, the Intervening Parties filed their
own motion for summary judgment.

Each of the pending motions has been fully briefed by the
parties. Oral argument was held on March 19, 2003. This
matter is now ripe for disposition.

STANDARD OF REVIEW:

Summary judgment is appropriate if “there is no genuine
issue as to any material fact and . . . the moving party is
entitled to judgment as a matter of law.”' F.R.C.P. 56(c); see
also Turner v. Schering-Plough Corp., 901 F.2d 335, 340 (3d
Cir. 1990). The party moving for summary judgment bears
the burden of showing “there is no genuine issue for trial.”
Young v. Quinlan, 960 F.2d 351, 357 (3d Cir. 1992).
Summary judgment should not be granted when there is a
disagreement about the facts or the proper inferences which a
fact finder could draw from them. Peterson v. Lehign Valley
Dist. Council, 676 F.2d 81, 84 (3d Cir. 1982).

Initially, the moving party has a burden of demonstrating
the absence of a genuine issue of material fact. Celotex
Corporation v. Catrett, 477 U.S. 317, 323, 91 L. Ed. 2d 265,
106 S. Ct. 2548 (1986). This burden may be met bv the
moving party pointing out to the court that there is an absence
of evidence tu support an essential element as to which the
non-meving party will bear the burden of proof at trial. /d.
at 325.

Rule 56 provides that, where such a motion is made and
—properly supported, the non-moving party must then show by

' We note that the Governmental Defendants filed a motion to dismiss
or, in the alternative, one for summary judgment. Because the Govern-
mental Defendants presented matters outside of the pleadings for the
Court’s consideration within their motion, we will treat the motion as one
for summary judgment under Federal Rule of Civil Procedure 56. See
Fed.R. Civ.P. 12(b).

33a

affidavits, pleadings, depositions, answers to interrogatories,
and admissions on file, that there is a genuine issue for trial.
Fed. R. Civ. P. 56(e). The United States Supreme Court has
commented that this requirement is tantamount to the non-
moving party making a sufficient showing as to the essential
elements of their case that a reasonable jury could find in its
favor. Celotex Corporation v. Catrett, 477 U.S. 317, 322-23,
91 L. Ed. 2d 265, 106 S. Ct. 2548 (1986).

It is important to note that “the non-moving party cannot
rely upon conclusory allegations in its pleadings or in
memoranda and briefs to establish a genuine issue of material
fact.” Pastore v. Bell Tel. Co. of Pa., 24 F.3d 508, 511 (3d
Cir. 1994) (citation omitted). However, all inferences “should
be drawn in the light most favorable to the non-moving party,
and where the non-moving party’s evidence contradicts the
movant’s, then the non-movant’s must be taken as true.” Big
Apple BMW, Inc. v. BMW of North America, Inc., 974 F.2d
1358, 1363 (3d Cir. 1992) (citations omitted).

“The mere existence of some alleged factual dispute
between the parties will not defeat an otherwise properly
supported motion for summary judgment; the requirement is
that there be no genuine issue of material fact.” Anderson v.
Liberty Lobby, Inc., 477 U.S. 242, 247-48, 91 L. Ed. 2d 202,
106 S. Ct. 2505 (1986). “As to materiality, the substantive
law will identify which facts are material.” Jd. at 248. Fur-
thermore, a dispute is genuine only if “the evidence is such
that a reasonable jury could return a verdict for the
nonmoving party.” /d. camper ata Sh

STATEMENT OF RELEVANT FACTS:

The history of government involvement in the regulation of
milk is an extensive one. “Federal programs have been deeply
imbedded in the economic fabric of the United States dairy
industry” since the late 1930s. S. Rep. No. 98-163, 13,
reprinted in 1983 U.S.C.C.A.N. 1658, 1670.

34a

There are four clearly interrelated federal programs
involved:

1. The dairy price support program which explicitly puts
a fluor under the price of manufacturing grade milk and
thus maintains a floor under all milk prices.

2. The milk marketing order program which establishes
minimum prices for fluid grade milk in most parts of the
country.

3. Import controls which protect the price support
program and keep the U.S. government from supporting
world milk prices. |

4. Federal cooperative policy which encourages the
development of farmer-owned cooperatives but provides
they may not use their market power to raise prices
excessively.

Id. “The thrust of these programs has been to deal with the
level of milk prices and with problems of instability in milk
prices and dairy farm incomes.” /d.

Ia 1983, upon finding that “dairy products are basic foods
that are a valuable part of the human diet,” that “the
production of dairy products plays a significant role in the
Nation’s economy,” that “dairy products must be readily
availabie and marketed efficiently to ensure that the people of
the United States receive adequate nourishment,” and that
“the maintenance and expansion of existing markets for dairy
products are vital to the welfare of milk producers and those
concerned with marketing, using, and producing dairy
products, as well as to the general economy of the Nation,”
Congress created the Dairy Promotion Program. 7 U.S.C.
§§ 4501(a)(i}-(4). In so doing, Congress declared

that it is ‘n the public interest to authorize the estab-
lishment, .arough the exercise of the powers provided
herein, of an orderly procedure for financing (through

35a

assessments on all milk produced in the United States
for commercial use and on imported dairy products) and
carrying out a coordinated program of promotion de-
signed to strengthen the dairy industry’s position in the
marketplace and to maintain and expand domestic and
foreign markets and uses for fluid milk and dairy
products.
7 U.S.C. § 4501(b).

In accordance with the guidelines set forth within the
Stabilization Act, see 7 U.S.C. § 4505(b)(1), the Dairy Board
was established by an order (“the Dairy Order”) issued by the
Secretary. See 7 C.F.R. § 1150.131(a). Currently, the Dairy
Board consists of 36 milk producers, each appointed by the
Secretary. See 7 C.F.R. § 1150.131(a), 7 C.F.R. § 1150.135;
see also 7 U.S.C. § 4504(b)(2). Vacancies on the Dairy Board
“occasioned by the death, removal, resignation, or disquali-
fication of any member” are filled by the Secretary from a list
of nominations made by the Board. 7 C.F.R. § 1150.136.

The powers of the Dairy Board are limited to those
enumerated within the Stabilization Act. See 7 U.S.C.
§ 4504(c). Included among those enumerated powers are the
authority to “administer the provisions of [the Dairy Order]
in accordance with its terms and conditions,” 7 C.F.R.
1150.139(b); see also 7 U.S.C. § 4504(c)(2), and to

receive and evaluate, or on its own initiative develop,
and budget for plans or projects to promote the use of
fluid milk and dairy products as well as projects for
research and nutrition education and to make recom-
mendations to the Secretary regarding such proposals.

7 C.F.R. § 1150.139(a); see also 7 U.S.C. § 4504(c)(1). The
Act provides that the Dairy Board will “provide for the
establishment and administration of appropriate plans or
projects for advertisement and promotion of the sale and
consumption of dairy products, for research projects related

36a

thereto, for nutrition education projects, and for the
disbursement of necessary funds for such purposes.” 7 U.S.C.
§ 4505(a). Advertising created by the Dairy Board must be
approved by the Agricultural Marketing Service (“AMS”),
the division of the Department of Agriculture to which the
Secretary has assigned this congressionally delegated role.
(Gov. Defs.’ Br. Supp. Summ. J., Ex. A at 1 and P VII(B)).

Of particular relevance to the case at bar, the Stabilization
Act contains a provision for assessments which are to be
issued to milk producers and thereafter paid to the Dairy
Board:

(g) Assessments

(1) The order shall provide that each person making
payment to a producer for milk produced in the
United States and purchased from the producer shall.
in the manner as prescribed by the order, collect an
assessment based upon the number of hundredweights
of milk for commercial use handled for the account of
the producer and remit the assessment to the Board.

(2) The assessment shall be used for payment of the
expenses in administering the order, with provision
for a reasonable reserve, and shall include those
administrative costs incugred by the Department after
an order has been promulgated under this subchapter.

(3) The rate of assessment for milk produced in the
United States and imported dairy products prescribed
by the order shall be 15 cents per hundredweight of
milk for commercial use or the equivalent thereof, as
determined by the Secretary.

(4) A milk producer or the producers’ cooperative
who can establish that the producer is participating in
active, ongoing qualified State or regional dairy
product promotion or nutrition education programs

37a

intended to increase consumption of milk and dairy
products generally shall receive credit in determining
the assessment due from such producer for contri-
butions to such programs of up to 10 cents per
hundredweight of milk marketed or, for the period
ending six months after November 29, 1983, up to the
aggregate rate in effect on November 29, 1983, of
such contributions to such programs (but not to
exceed 15 cents per hundredweight of milk marketed)
if such aggregate rate exceeds 10 cents per hun=
dredweight of miik marketed.

(5) Any person marketing milk of that person’s own
production directly to consumers shall remit the as-
sessment directly to the Board in the manner
prescribed by the order.

7 U.S.C. § 4504(g). The Secretary issued an order in ac-
cordance with the Stabilization Act adopting the substance of
the provisions listed above. See C.F.R. § 1150.152(a), (b)
(requiring producers of milk to pay an assessment of 15 cents
to the Dairy Board of reach hundredweight of milk marketed
commercially). It is these provisions of the Act whose
constitutionality are currently under review.

The Dairy Board is empowered to use funds collected
through the assessments in order to fulfill its obligations
under the Act. See 7 U.S.C. § 4504(f); see also 7 C.F.R.
§ 1150.140(i). None of these funds may, however, be utilized
“in any manner for the purpose of influencing governmental
policy or action” except insofar as those funds are used to
make recommendations to the Secretary regarding proposed
amendments to the Dairy Order. See 7 U.S.C. § 4504(j); see
also 7 C.F.R. § 150.154.

In 1994, the Dairy Board joined with the United Dairy
Industry Association (“UDIA”), a federation of Qualified
Programs, in order to create Dairy Management Inc.

38a

(“DMI”), a District of Columbia corporation. (Gov. Defs.’ Br.
Supp. Summ. J., Ex. C P 1). The Dairy Board and UDIA
“develop[] their marketing plans and programs through
DMI.” (Gov. Defs.’ Br. Supp. Summ. J., Ex. B at 9). The
DMI Board consists of an equal number of dairy farmers
from the Dairy Board and the UDIA Board. /d. “The goals of
DMI are to reduce administrative costs, to have a larger
impact on the consumer, and to be better able to drive
demand and help increase human consumption of fluid milk
and dairy products.” /d. All advertising created by DMI
requires the approval of Dairy Programs, a component of
AMS, prior to its dissemination to the public. See Mengel
Decl. PP 2-3.

Plaintiffs operate a dairy farm in Tioga County, Penn-
sylvania,> where they produce milk for commercial use. They
are subject to the Dairy Program’s assessment, which costs
them approximately $3,500 to $4,000 per year. See Cochran
Decl. P 8.

The Cochrans operate their dairy farm autonomously using
traditional farming methods. They are not members of any
dairy cooperative. See Compl. P 25. They believe “that the
use of sustainable agriculture in the form of less intensive

? In the year 2000, DMI’s program of generic promotion included “a
full year of fluid milk print advertising through the Milk Mustache/got
milk? (R) campaign.” (Gov. Defs.’ Br. Supp. Summ. J., Ex. B at 21).

* A total of eleven federal marketing orders exist for milk. (Gov. Defs.’
Br. Supp. Summ. J., Ex. L at 1). Plaintiffs emphasize, however, that Tioga
County is not covered by a milk marketing order. See Compl. at P 6; see
also 7 C.F.R. §§ 1001.2, 1033.2.

Still, the fact remains that “handlers regulated under federal milk
orders process about 75 percent of all the milk marketed in the U.S.”
(Gov. Defs.’ Br. Supp. Summ. J., Ex. K at 2). Indeed, “in total, more than
96 percent of the fluid eligible milk produced in the United States is
priced under a state or federal marketing order.” Second Mengel Decl.
P 2.

39a

herd management and grazing system makes for a superior
milk, promotes a better use of the resources, promotes the
environment, and, in sum, provides a healthier product for
humans and our planet.” Cochran Decl. P 10. Based upon the
perceived differences in the farming methods used by the
Cochrans and dairy producers at-large, the Cochrans object to
the promotion of milk generically as “speech that denies there
is any difference in milk.” /d. P 13.

LEGAL ANALYSIS

Our holding hinges upon a determination of whether the
facts in this case more closely parallel those in Glickman v.
Wileman Bros & Elliott, 521 U.S. 457, 138 L. Ed. 2d 585,
117 S. Ct. 2130 (1997), or in United States v. United Foods,
Inc., 533 U.S. 405, 150 L. Ed. 2d 438, 121 S. Ct. 2334
(2001).

In Wileman, producers of California tree fruits (including
nectarines, plums, and peaches) challenged the constitutional-
ity of regulations contained in marketing orders promulgated
by the Secretary of Agriculture which imposed assessments
on the producers to cover costs associated with the orders,
including generic advertising. See Wileman, 521 U.S. at 460.
The United States Supreme Court framed the issue before it
succinctly: “whether being compelled to fund this advertising
raises a First Amendment issue . . . to resolve, or rather is
simply a question of economic policy for Congress and the
Executive to resolve.” /d. at 468. In deciding upon the latter,
the Supreme Court placed emphasis upon the fact that

California nectarines and peaches are marketed pursuant
to detailed marketing orders that have displaced many
aspects of independent business activity that characterize
other portions of the economy in which competition is
fully protected by the antitrust laws. The business
entities that are compelled to fund the generic advertis-
ing at issue in this litigation do so as part of a broader

40a

collective enterprise in which their freedom to act
independently is already constrained by the regula-
tory scheme.

Id. at 469. In conjunction with the applicable statutory
scheme, the Court noted three critical characteristics about
the marketing orders in effect:

First, the marketing orders impose no restraint on the
freedom of any producer to communicate any message
to any audience. Second, they do not compel any person
to engage in any actual or symbolic speech. Third, they
-do not compel the producers to endorse or to finance any
political or ideological views.

Id. at 469-70. On these grounds, the Supreme Court con-
cluded that the regulation at issue would properly be judged
under the standard of review appropriate for economic regula-
tions rather than under the heightened scrutiny applicable to
First Amendment issues. /d. at 469-70.

Several terms later, in United Foods, the Supreme Court
considered a challenge to the constitutionality of a statute
mandating the issuance of assessments on handlers of fresh
mushrooms in order to fund advertising for their products.
See United Foods, 533 U.S. at 408. In finding that the First
Amendment was violated, the Supreme Court outlined the
fundamental difference between the facts before it in United
Foods and those before it in Wileman:

In [Wileman] the mandated assessments for speech were
ancillary to a more comprehensive program restricting
marketing autonomy. Here, for all practical purposes, the
advertising itself, far from being ancillary, is the
principal object of the regulatory scheme.

Id. at 411-12. More specifically, the Supreme Court observed
that the rationale of the holding in Wileman was premised
upon the fact that the nectarine and peach producers “were
bound together and required by the statute to market their

4la

products according to cooperative rules,” and that “their
mandated participation in an advertising program with a
particular message was the logical concomitant of a valid
scheme of economic regulation.” /d. at 412. In the case of
mushroom handlers, on the other hand, no comparable
regulatory scheme existed: there were no marketing orders in
place regulating the production and sale of mushrooms, no
exemption existed for mushroom producers from antitrust
laws, and no encroachments existed upon the ability
individual mushroom producers to make their own marketing
decisions. /d. at 412. In fact, the only regulations affecting
mushroom producers were the mandatory assessments which
were instituted for the sole purpose of creating and funding
generic advertising for mushrooms. /d. Therefore, the Court
concluded that there was no support for the proposition that
the compelled contributions for advertising were part of a
broader regulatory scheme whereby the statute would be
appropriately relegated to the standard of review applicable to
economic regulations as applied in Wileman.’ Id. at 415.
Instead, the Supreme Court analyzed the assessments under
the standard of review appropriate for First Amendment
issues and ultimately determined that the assessments were
impermissible intrusions upon the mushroom handlers’ First
Amendment rights. /d. at 416.

Based upon the aforementioned decades of regulations
affecting the milk industry and milk producers in particular,
we conclude that Section 4505(g) of the Stabilization Act is
part of a larger regulatory scheme affecting the sale and

* Quoting the Court of Appeals opinion in the case, the Supreme Court
recognized that “‘the mushroom growing business . . . is unregulated,
except for the enforcement of a regional mushroom advertising program,’
and ‘the mushroom market has not been collectivized, exempted from
antitrust laws, subjected to a uniform price, or otherwise subsidized
through price supports or restrictions on supply.’ United Foods, 533 U.S.
at 412 (quoting United States v. United Foods, Inc., 197 F.3d 221, 221,
223 (6th Cir. 1991)).

ESE SE

42a

production of milk.’ On this basis, we find that milk produc-
ers are regulated to a similar degree as were the tree fruit
growers in Wileman and that “the mandated assessments for
speech [are] ancillary to a more comprehensive program
restricting marketing autonomy.”® United Foods, 533 U.S.
at 411.

The remainder of our analysis will accordingly be devoted
to whether or not the provisions of the Stabilization Act
at issue in this case pass the three part test set out by
the Supreme Court in Wileman. See Wileman, 521 U.S. at
469-70.

a. Whether Section 4504(g) of the Stabilization Act im-
poses a restraint on the freedom to communicate.

Neither Section 4504(g) of the Stabilization Act, nor any
other provision within the Act that we are aware of, imposes a
restraint on the Cochrans’ (or any other milk producer’s)
freedom to communicate any message they desire to any
audience whatsoever.’

* We note, for the sake of clarity and completeness, that in making this
determination we have considered the entire regulatory scheme applicable
to milk producers as opposed to limiting our analysis to the Stabilization
Act alone. See Gallo Cattle Company v. California Milk Advisory Board,
185 F.3d 969 (9th Cir. 1999) (where the court considered the entire
regulatory scheme affecting milk producers rather than limiting its review
to the single milk marketing order being challenged in that case).

° We believe that there can be no dispute that milk producers are
regulated to a far greater extent than were the mushroom growers in
United FoodsUnited Foods.

’ The fact that the assessments “may indirectly lead to a reduction in a
[dairy producer’s] individual advertising budget does not itself amount to
a restriction on speech.” Wileman, 521 U.S. at 470.

43a

b. Whether Section 4504(g) of the Stabilization Act
compels any person to engage in any actual or symbolic
speech. |

Section 4504(g) does not compel the Cochrans to engage in
any actual or symbolic speech. The mandatory assessments
charged to the Cochrans and other milk producers pursuant to
the Act, although used to subsidize the generic advertising of
milk, are not considered to be “compelled speech.”® See
Gallo, 185 F.3d at 976 (citing Wileman, 521 U.S. 470-72, 138
L. Ed. 2d 585, 117 S. Ct. 2130). Moreover, the generic
advertisements funded by the assessments are attributed to the
National Dairy Promotion Board rather than to the Cochrans
or any other individual dairy producers. See 7 U.S.C.
§ 4504(c).

c. Whether Section 4504(g) of the Stabilization Act
compels dairy producers to endorse or finance any
political or ideological views.

Pursuant to the provisions of the Stabilization Act, the
Cochrans are obligated to finance advertisements which
contain messages to which they object. Specifically, the
Cochrans assert that they disagree with the promotion of milk
generically as “speech that denies there is any difference in
milk.” Cochran Decl. P. 13.

* This is because “the use of assessments to pay for advertising does
not require [the Cochrans] to repeat an objectionable message out of their
own mouths, require them to use their own property to convey and
antagonistic ideological message, force them to respond to a hostile
message when they would prefer to remain silent, or require them to be
publicly identified or associated with another’s message.” Wileman, 521
U.S. 470-471, 138 L. Ed. 2d 585, 117 S. Ct. 2130 (internal citations and
quotations omitted).

* At oral argument, the Cochrans asserted additional, albeit somewhat
imprecise, objections to the content of the advertisements: that the
Cochrans prefer more traditional farming methods than those employed

44a

For the sake of deciding upon the pending motions, we
assume without holding that the Cochrans’ objections are
ideological in their nature.

“Assessments to fund a lawful collective program may
sometimes be used to pay for [ideological] speech over the
objection of some members of the group,” Wileman, 521 U.S.
at 472-3, but only if the advertising funded by those
assessments is “germane to the purposes for which compelled
association [is] justified.” See id. at 473; see also Abood v.
Detroit Bd. of Education, 431 U.S. 230, 235-36, 52 L. Ed. 2d
261, 97 S. Ct. 1782 (1977); Gallo, 185 F.3d at 976.

The Stabilization Act was conceived of as a means of
creating “a coordinated program of promotion designed to
strengthen the dairy industry’s position in the marketplace
and to maintain and expand domestic and foreign markets and
uses for fluid milk and dairy products.” 7 U.S.C. § 4501(b).
“Generic advertising is intended to stimulate consumer
demand for an agricultural product in a regulated market.”
Wileman, 521 U.S. at 476. There can be no doubt if the
relevant advertising is effective in that it increases the
demand for milk, it will have furthered the articulated
objectives of the Act. Therefore, we hold that the creation of
a generic advertising campaign for milk is germane to the
declared purposes of the Stabilization Act.'°

by the majority of milk producers and that advertisements may be deemed
to promote sexually explicit messages.

' It is worth noting that Plaintiffs do not assert that the advertising at
issue is in any way false or deceptive. In this regard, Plaintiffs’ imprecise
“criticisms of generic advertising provide no basis for concluding that
factually accurate advertising constitutes an abridgment of anybody’s
right to speak freely.” Wileman, 521 U.S. 474, 138 L. Ed. 2d 585, 117 S.
Ct. 2130.

45a
CONCLUSION:

It became clear to the Court at oral argument that despite
Plaintiffs’ efforts to frame their argument within the ambit of
the United Foods and Wileman continuum of cases, in reality
Plaintiffs are urging this Court to embrace and apply Justice
Souter’s dissenting opinion in Wileman to the case at bar."
To follow Justice Souter’s position would necessarily entail
applying a standard of review contrary to the holding of
Wileman. As a district court, we are bound to apply the law
of the land in a manner consistent with Supreme Court
jurisprudence. We will not, therefore, disregard controlling
precedent. '

Accordingly, we find that Section 4504(g) of the Sta-
bilization Act is a species of economic regulation that does
not infringe upon the First Amendment rights of the
Cochrans. We will deny Plaintiffs’ Motion for Summary
Judgment and grant both the Governmental Defendants’ and
the Intervenors’ motions for summary judgment.

'' Justice Souter would “adhere to the principle laid down in our com-
pelled-speech cases: laws requiring an individual to engage in or pay for
expressive activities are reviewed under the same standard that applies to
laws prohibiting one from engaging in «* paying for such activities. Under
the test for commercial speech, the law may be held constitutional only if
(1) the interest being pursued by the government is substantial, and (2) the
regulation direction advances that interest and (3) is narrowly tailored to
serve it.” Wileman, 521 U.S. 491, 138 L. Ed. 2d 585, 117 S. Ct. 2130
(SOUTER, J., dissenting).

'? Cognizant that we may be stating the cbvious, our holding should be
considered apart from any perceived appraisal on our part as to the bene-
fits ov harms arising out of the imposition of a generic advertising pro-
gram funded by assessments charged to milk producers pursuant to the
Stabilization Act. Reasonable people can and do differ as to the virtues of
such a scheme.

46a
NOW THEREFORE, IT IS ORDERED THAT:

1. Plaintiffs’ Motion for Summary Judgment (doc. 2) is
denied.

2. The Governmental Defendants’ Motion to Dismiss or, in
the Alternative, Motion for Summary Judgment (doc. 9) is
granted.

3. The Intervenors’ Motion for Summary Judgment (doc.
45) is granted.

4. Plaintiffs’ Motion for Leave to Supplement the Record
(doc. 62) is granted.

5. The Clerk is directed to close the file on the case.

John E. Jones Ill
United States District Judge

47a
APPENDIX C

UNITED STATES COURT OF APPEALS
FOR THE THIRD CIRCUIT

No. 03-2522

JOSEPH S. COCHRAN; BRENDA S. COCHRAN,
Appellants,

V.

ANN VENEMAN, Secretary, U.S. Department of Agriculture;
NATIONAL DAIRY PROMOTION BOARD, FRED LOVELL; LEE
GREENWALT; JACKIE ROOT; EARNEST NORMAN; STEPHEN
MASHALL; CECIL MOYER; JAMES VANBLARCOM

Intervenor/Defendants in D.C.

On Appeal from the United States District Court for the
Western District of Pennsylvania (D.C. No. 02-cv-00529)
District Jude: The Honorable John E. Jones

Submitted under Third Circuit LAR 34.1(a)
January 12, 2004

SUR PETITION FOR REHEARING
AND HEARING EN BANC

Before: SCIRICA, Chief Judge, SLOVITER, NYGAARD,
ALITO, ROTH, McKEE, RENDELL, BARRY, AMBRO,
FUENTES, SMITH CHERTOFF, FISHER and ALDISERT’,
Circuit Judges

* Judge Aldisert’s vote was limited to panel rehearing only.

48a

The Petition for Rehearing filed by Appellant filed by
Appellees and the Petition for Rehearing on behalf of the
Intervenors having been submitted to the judges who
participate din the decision of this Court, and to all the other
available circuit judges in active service, and no judge who
concurred in the decision having asked for rehearing, and a
majority of the circuit judges of the circuit in regular avtive
service not having voted for rehearing by the court en banc,
the petition for rehearing is DENIED.

BY THE COURT

/s/ Ruggero J. Aldisert
RUGGERO J. ALDISERT
Circuit Judge

DATED: May 3, 2004

49a
APPENDIX D

7 USCS § 4501 (2004)
§ 4501. Congressional findings and declaration of policy
(a) Congress finds that—

(1) dairy products are basic foods that are a valuable part
of the human diet;

(2) the production of dairy products plays a significant
role in the Nation’s economy, the milk from which dairy
products are manufactured is produced by thousands of
milk producers, and dairy products are consumed by
millions of people throughout the United States;

(3) dairy products must be readily available and
marketed efficiently to ensure that the people of the
United States receive adequate nourishmeift;

(4) the maintenance and expansion of existing markets
for dairy products are vital to the welfare of milk
producers and those concerned with marketing, using,
and producing dairy products, as well as to the general
economy of the Nation; and

(5) dairy products move in interstate and foreign
commerce, and dairy products that do not move in such
channels of commerce directly burden or affect interstate
commerce of dairy products.

(b) It, therefore, is declared to be the policy of Congress
that it is in the public interest to authorize the establishment,
through the exercise of the powers provided herein, of an
orderly procedure for financing (through assessments on all
milk produced in the United States for commercial use and on
imported dairy products) and carrying out a coordinated
program of promotion designed to strengthen the dairy
industry’s position in the marketplace and to maintain and

50a

expand domestic and foreign markets and uses for fluid milk
and dairy products. Nothing in this subtitle [7 USCS §§ 4501
et seg.) may be construed to provide for the control of
production or otherwise limit the right of individual miik
producers to produce milk or the right of any person to import
dairy products.

§ 4502. Definitions
As used in this subtitle [7 USCS §§ 4501 et seqg.|—

(a) the term “Board” means the National Dairy Promotion
and Research Board established under section 113 of this
subtitle [7 USCS § 4504];

(b) the term “Department” means the Department of
Agriculture;

(c) the term “Secretary” means the Secretary of
Agriculture;

(d) the term “milk” means any class of cow’s milk;

(e) the term “dairy products” means products manufactured
for human consumption which are derived from the
processing of milk, and includes fluid milk products;

(f) the term “fluid milk products” means those milk pro-
ducts normally consumed in liquid form as a beverage;

(g) the term “person” means any individual, group of
individuals, partnership, corporation, association, coopera-
tive, or any other entity;

(h) the term “producer” means any person engaged in the
production of milk for commercial use;

(i) the term “promotion” means actions such as paid adver-
tising, sales promotion, and publicity to advance the image
and sales of and demand for dairy products;

(j)the term “research” means studies testing the effective-
ness of market development and promotion efforts, studies

S5la

relating to the nutritional value of milk and dairy products,
and other related efforts to expand demand for milk and dairy
products;

(k) the term “nutrition education” means those activities
intended to broaden the understanding of sound nutritional
principles including the role of milk and dairy products in a
balanced diet;

(1) the term “United States” as used in sections 110 through
117 [7 USCS §§ 4501-4508] means the forty-eight contigu-
ous States in the continental United States;

(m) the term “imported dairy product” means any dairy
product that is imported into the United States (as defined in
subsection (1)), including dairy products imported into the
United States in the form of—

(1) milk, cream, and fresh and dried dairy products;
(2) butter and butterfat mixtures;

(3) cheese; and

(4) casein and mixtures;

(n) the term “importer” means a person that imports an
imported dairy product into the United States; and

(o) the term “Customs” means the United States Customs
Service.

§ 4503. Issuance of orders

(a) Notice and opportunity for public comment. During the
period beginning with the date of enactment of this subtitle
[enacted Nov. 29, 1983] and ending thirty days after receipt
of a proposal for an initial dairy products promotion and
research order, the Secretary shall publish such proposed
order and give due notice and opportunity for public
comment upon the proposed order. The proposal for an order
may be submitted by an organization certified under section

52a

114 of this subtitle [7 USCS § 4505] or by any interested
person affected by the provisions of this subtitle [7 USCS
§§ 4501 ef seq.].

(b) Effective date of orders. After notice and opportunity
for public comment are given, as provided for in subsection
(a) of this section, the Secretary shall issue a dairy products
promotion and research order. Such order shall become
effective not later than ninety days following publication of
the proposal.

(c) Amendment of orders. The Secretary may, from time
to time, amend a dairy products promotion and research
order.

(d) Order implementation and _ international trade
obligations. The Secretary, in consultation with the United
States Trade Representative, shall ensure that the order is
implemented in a manner consistent with the international
trade obligations of the Federal Government.

§ 4504. Required terms in orders

Any order issued under this subtitle [7 USCS §§ 4501
et seq.| shall contain terms and conditions as follows:

(a) The order shall provide for the establishment and
administration of appropriate plans or projects for adver-
tisement and promotion of the sale and consumption of dairy
products, for research projects related thereto, for nutrition
education projects, and for the disbursement of necessary
funds for such purposes. Any such plan or project shall be
directed toward the sale and marketing or use of dairy
products to the end that the marketing and use of dairy
products may be encouraged, expanded, improved, or made
more acceptable. No such advertising or sales promotion
program shall make use of unfair or deceptive acts or
practices with respect to the quality, value, or use of any
competing product. :

socal abeeicuiiiaiaaasaasmeaesiaaiiiiiaeaeeneaiaaiatiiea emiaiani:

53a
(b) National Dairy Promotion and Research Board.

(1) The order shall provide for the establishment and
appointment by the Secretary of a National Dairy
Promotion and Research Board that shall consist of not
less than thirty-six members.

(2) Except as provided in paragraph (6), the members
of the Board shall be milk producers appointed by the
Secretary from nominations submitted by eligible
organizations certified under section 114 of this subtitle
[7 USCS § 4505], or, if the Secretary determines that
a substantial number of milk producers are not members
of, or their interests are not represented by, any such
eligible organization, then from nominations made
by such milk producers in the manner authorized by
the Secretary.

(3) In making such appointments, the Secretary shall
take into account, to the extent practicable, the
geographical distribution of milk production volume
throughout the United States.

(4) In determining geographic representation, whole
States shall be considered as a unit.

(5) A region may be represented by more than one
director and a region may be made up of more than
one State.

(6) Importers.

(A) Initial representation. In making initial appointments to
the Board of importer representatives, the Secretary shall
appoint 2 members who represent importers of dairy products
and are subject to assessments under the order.

(B) Subsequent representation. At least once every 3 years
after the initial appointment of importer representatives under
subparagraph (A), the Secretary shall review the average
volume of domestic production of dairy products compared to

54a

the average volume of imports of dairy products into the
United States during the previous 3 years and, on the basis of
that review, shall reapportion importer representation on the
Board to reflect the proportional share of the United States
market by domestic production and imported dairy products.

(C) Additional members; nominations. The members
appointed under this paragraph—

(i) shall be in addition to the total number of members
appointed under paragraph (2); and .

(ii) shall be appointed from nominations submitted by
importers under such procedures as the Secretary
determines to be appropriate.

(7) The term of appointment to the Board shall be
for three years with no member serving more than
two consecutive terms, except that initial appointments
shall be proportionately for one-year, two-year, and
three-year terms.

(8) The Board shall appoint from its members an
executive committee whose membership shall equally
reflect each of the different regions in the United States
in which milk is produced as well as importers of
dairy products.

(9) The executive committee shall have such duties and
powers as are conferred upon it by the Board.

(10) Board members shall serve without compensation,
but shall be reimbursed for their reasonable expenses
incurred in performing their duties as members of the
Board including a per diem allowance as recommended
by the Board and approved by the Secretary.

(c) The order shall define the powers and duties of the
Board that shall include only the powers enumerated in this
section. These shall include, in addition to the powers set
forth elsewhere in this section, the powers to (1) receive and

55a

evaluate, or on its own initiative develop, and budget for
plans or projects to promote the use of fluid milk and dairy
products as well as projects for research and nutrition
education and to make recommendations to the Secretary
regarding such proposals, (2) administer the order in
accordance with its terms and provisions, (3) make rules and
regulations to effectuate the terms and provisions of the order,
(4) receive, investigate, and report to the Secretary complaints
of violations of the order, and (5) recommend to the Secretary
amendments to the order. The Board shall solicit, among
others, research proposals that would increase the use of fluid
milk and dairy products by the military and by persons in
developing nations, and that would demonsirate the feasibility
of converting surplus nonfat dry milk to casein for domestic
and export use.

(d) The order shall provide that the Board shall develop
and submit to the Secretary for approval any promotion,
research, or nutrition education plan or project and that any
such plan or project must be approved by the Secretary before
becoming effective.

(e) Budgets.

(1) Preparation and submission. The order shall require
the Board to submit to the Secretary for approval
budgets on a fiscal period basis of its anticipated
expenses and disbursements in the administration of the
order, including projected costs of dairy products
promotion and research projects.

(2) Foreign market efforts. The order shall authorize
the Board to expend in the maintenance and expansion
of foreign markets an amount not to exceed the amount
collected from United States producers for a fiscal year.
Of those funds, for each of the 2002 through 2007 fiscal
years, the Board’s budget may provide for the
expenditure of revenues available to the Board to

56a

develop international markets for, and to promote within
such markets, the consumption of dairy products pro-
duced or manufactured in the United States.

(f) The order shall provide that the Board, with the
approval of the Secretary, may enter into agreements fo~ the
development and conduct of the activities authorized u.der
the order as specified in subsection (a) and for the payment
of the cost thereof with funds collected through assess
ments under the order. Any such agreement shall provide that
(1) the contracting party shall develop and submit to the
Board a plan or project together with a budget or budgets that
shall show estimated costs to be incurred for such plan or
project, (2) the plan or project shall become effective upon
the approval of the Secretary, and (3) the contracting party
shall keep accurate records of all of its transactions, account
for funds received and expended, and make periodic reports
to the Board of activities conducted, and such other reports as
the Secretary or the Board may require.

(g) Assessments.

(1) The order shall provide that each person making
payment to a producer for milk produced in the United
States and purchased from the producer shall, in the
manner as prescribed by the order, collect an assessment
based upon the number of hundredweights of ntiik for
commercial use handled for the account of the producer
and remit the assessment to the Board.

(2) The assessment shall be used for payment of the
expenses in administering the order, with provision for a
reasonable reserve, and shall include those admini-
strative costs incurred by the Department after an ord-

- er has been promulgated under this subtitle [7 USCS
§§ 4501 et seq.}.

(3) The rate of assessment for milk produced in the
United States and imported dairy products prescribed by

aa

57a

the order shall be 15 cents per hundredweight of milk for
commercial use or the equivalent thereof, as provided by
the Secretary.

(4) A milk producer or the producer’s cooperative who
can establish that the producer is participating in active,
ongoing qualified State or regional dairy product
promotion or nutrition education programs intended
to increase consumption of milk and dairy products
generally shall receive credit in determining the assess-
ment due from such producer for contributions to such
programs of up to 10 cents per hundredweight of milk
marketed or, for the period ending six months after the
date of enactment of this Act [enacted Nov. 29, 1983],
up to the aggregate rate in effect on the date of
enactment of this Act [enacted Nov. 29, 1983] of such
contributions to such programs (but not to exceed 15
cents per hundredweight of milk marketed) if such
aggregate rate exceeds 10 cents per hundredweight of
milk marketed.

(5) Any person marketing milk of that person’s own

production directly to consumers shall remit the

assessment directly to the Board in the manner
_______- prescribed by the order.

(6) Importers.

(A) In general. The order shall provide that each importer
of imported dairy products shall pay an assessment to the
Board in the manner prescribed by the order.

(B) Time for payment. The assessment on imported dairy
products shall be paid by the importer to Customs at the time
the entry documents are filed with Customs. Customs shall
remit the assessments to the Board. For purposes of this
subparagraph, the term “importer” includes persons who hold
title to foreign-produced dairy products immediately upon
release by Customs, as well as persons who act on behalf of

58a

others, as agents, brokers, or consignees, to secure the release
of dairy products from Customs.

(C) Use of assessments on imported dairy provucts.
Assessments collected on imported dairy products shall not
be used for foreign market promotion.

(h) The order shall require the Board to (1) maintain such
books and records (which shall be available to the Secretary
for inspection and audit) as the Secretary may prescribe, (2)
prepare and submit to the Secretary, from time to time, such
reports as the Secretary may prescribe, and (3) account for the
receipt and disbursement of all funds entrusted to it.

(i) The order shall provide that the Board, with the
approval of the Secretary, may invest, pending disbursement
under a plan or project, funds collected through assessments
authorized under this subtitle [7 USCS §§ 4501 ef seq.] only
in obligations of the United States or any agency thereof, in
general obligations of any State or any political subdivision
thereof, in any interest-bearing account or certificate of
deposit of a bank that is a member of the Federal Reserve
System, or in obligations fully guaranteed as to principal and
interest by the United States.

(j) The order shall prohibit any funds collected by the
Board under the order from being used in any manner for the
purpose of influencing governmental policy or action except
as provided by subsection (c)(5).

(k) The order shall require that each importer of imported
dairy products, each person receiving milk from farmers for
commercial use, and any person marketing milk of that
person’s own production directly to consumers, maintain and
make available for inspection such books and records as may
be required by the order and file reports at the time, in the
manner, and having the content prescribed by the order. Such
information shall be made available to the Secretary as is
appropriate to the administration or enforcement of this

nt S|. a,

59a

subtitle [7 USCS §§ 4501 et seq.], or any order or regulation
issued under this subtitle [7 USCS §§ 4501 ef seg.]. All
information so obtained shall be kept confidential by all
officers and employees of the Department, and only such
information so obtained as the Secretary deems relevant may
be disclosed by them and then only in a suit or administrative
hearing brought at the request of the Secretary, or to which
the Secretary or any officer of the United States is a party,
and involving the order with reference to which the
information to be disclosed was obtained. Nothing in this
subsection may be deemed to prohibit (1) the issuance of
general statements, based upon the reports, of the number of
persons subject to an order or statistical data collected
therefrom, which statements do not identify the information
furnished by any person, or (2) the publication, by direction
of the Secretary, of the name of any person violating any
order, together with a statement of the particular provisions of
the order violated by such person. No information obtained
under the authority of this subtitle [7 USCS §§ 4501 ef seq.]
may be made available to any agency or officer of the Federal
Government for any purpose other than the implementation of
this subtitle [7 USCS §§ 4501 et seg.] and any investigatory
or enforcement action necessary for the implementation of
this subtitle [7 USCS §§ 4501 ef seg.]. Any person violating
the provisions of this subsection shall, upon conviction, be
subject to a fine of not more than $ 1,000, or to imprisonment
for not more than one year, or both, and, if an officer or
employee of the Board or the Department, shall be removed
from office.

(1) The order shall provide terms and conditions, not
inconsistent with the provisions of this subtitle [7 USCS
§§ 4501 ef seq.], as necessary to effectuate the provisions of
the order.

60a
§ 4505. Certification of organizations

(a) The eligibility of any organization to represent milk
producers, and to participate in the making of nominations
under section 113 of this subtitle [7 USCS § 4504] shall be
certified by the Secretary. The Secretary shall certify any
organization that the Secretary determines meets the eligi-
bility criteria established by the Secretary under this section
and the Secretary’s determination as to eligibility shall
be final.

(b) Certification shall be based, in addition to other
available information, on a factual report submitted by the
organization, which shall contain information deemed
relevant and specified by the Secretary, including, but not
limited to, the following:

(1) geographic territory covered by the organization’s
active membership;

(2) nature and size of the organization’s active
membership including the proportion of the total number
of active milk producers represented by the organization;

(3) evidence of stability and permanency of the
organization;

(4) sources from which the organization’s operating
funds are derived;

(5) functions of the organization; and

(6) the organization’s ability and willingness to fur-
ther the aims and objectives of this subtitle [7 USCS
§§ 4501 ef seq.}.

The primary considerations in determining the eligibility of
an organization shall be whether its membership consists
primarily of milk producers who produce a substantial
volume of milk and whether the primary or overriding
interest of the organization is in the production or processing

6la

of fuid milk and dairy products and promotion of the
nutritional attributes of fluid milk and dairy products.

§ 4506. Requirement of referendum

(a) Within the sixty-day period immediately preceding
September 30, 1985, the Secretary shall conduct a referendum
among producers who, during a representative period (as
determined by the Secretary), have been engaged in the
production of milk for commercial use for the purpose of
ascertaining whether the order then in effect shall be
continued. Such order shall be continued only if the Secretary
determines that it has been approved by not less than a
majority of the producers voting in the referendum, who
during a representative period (as determined by the
Secretary) have been engaged in the production of milk for
commercial use. If continuation of the order is not approved
by a majority of the producers voting in the referendum, the
Secretary shall terminate collection of assessments under the
order within six months after the Secretary determines that
such action is favored by a majority of the producers voting
in the referendum and shall terminate the order in an orderly
manner as soon as practicable after such determination.

(b) The Secretary shall be reimbursed from assessments
collected by the Board for any expenses incurred by the
Department in connection with the conduct of any
referendum under this section and section 116 [7 USCS
§ 4507], except for the salaries of Government employees.

§ 4507. Suspension and termination of orders

(a) After September 30, 1985, the Secretary shall,
whenever the Secretary finds that any order issued under this
subtitle [7 USCS §§ 4501 ef seq.] or any provision thereof
obstructs or does not tend to effectuate the declared policy of
this subtitle [7 USCS §§ 4501 ef seq.], terminate or suspend
the operation of such order or such provisions thereof.

62a

(b) After September 30, 1985, the Secretary may conduct a
referendum at. any time, and shall hold a referendum on
request of a representative group comprising 10 per centum
or more of the number of producers and importers subject to
the order, to determine whether the producers and importers
favor the termination or suspension of the order. The
Secretary shal] suspend or terminate collection of assessments
under the order within six months after the Secretary
determines that suspension or termination of the order is
favored by a majority of the producers voting in the
referendum who, during a representative period (as deter-
mined by the Secretary), have been engaged in the production
of milk for commercial use and importers voting in the
referendum (who have been engaged in the importation of
dairy products during the same representative period, as
determined by the Secretary) and shall terminate the order in
an orderly manner as soon as practicable after such
determination.

(c) The termination or suspension of any order, or any
provision thereof, shall not be considered an order within the
meaning of this subtitle [7 USCS §§ 4501 ef seq.].

§ 4508. Cooperative association representation

Whenever, under the provisions of this subtitle [7 USCS
§§ 4501 ef seg.], the Secretary is required to determine the
approval or disapproval of producers, the Secretary shall
consider the approval or disapproval by any cooperative
association of producers, engaged in a bona fide manner in
marketing milk or the products thereof, as the approval or
disapproval of the producers who are members of or under
contract with such cooperative association of producers. If a
cooperative association of producers elects to vote on behalf
of its members, such cooperative association shall provide
each producer, on whose behalf the cooperative association is
expressing approval or disapproval, a description of the ques-
tion presented in the referendum together with a statement of

63a

the manner in which the cooperative association intends to
cast its vote on behalf of the membership. Such information
shall inform the producer of procedures to follow to cast an
individual ballot should the producer so choose within the
period of time established by the Secretary for casting ballots.
Such notification shall be made at least thirty days prior to the
referendum and shall include an official ballot. The ballots
shall be tabulated by the Secretary and the vote of the
cooperative association shall be adjusted to reflect such
individual votes.

§ 4509. Petition and review

(a) Any person subject to any order issued under this
subtitle [7 USCS §§ 4501 ef seg.] may file with the Secretary
a petition stating that any such order or any provision of such
order or any obligation imposed in connection therewith is
not in accordance with law and requesting a modification
thereof or an exemption therefrom. The petitioner shall there-
upon be given an opportunity for a hearing on the petition, in
accordance with regulations issued by the Secretary. After
such hearing, the Secretary shall make a ruling on the
petition, which shall be final if in accordance with law.

(b) The district courts of the United States in any district in
which such person is an inhabitant or carries on business are
hereby vested with jurisdiction to review such ruling, if a
complaint for that purpose is filed within twenty days from
the date of the entry of such ruling. Service of process in such
proceedings may be had on the Secretary by delivering a copy
of the complaint to the Secretary. If the court determines that
such ruling is not in accordance with law, it shall remand
such proceedings to the Secretary with directions either (1) to
make such ruling as the court shall determine to be in
accordance with law, or (2) to take such further proceedings
as, in its opinion, the law requires.

64a
§ 4510. Enforcement om

(a) Restraining order; civil action; minor violation. The
district courts of the United States are vested with jurisdiction
specifically to enforce, and to prevent and restrain any person
from violating, any order or regulation made or issued under
this subtitle [7 USCS §§ 4501 ef seqg.]. Any civil action
authorized to be brought under this subsection shall be
referred to the Attorney General for appropriate action,
except that the Secretary is not required to refer to the
Attorney General minor violations of this subtitle [7 USCS
§§ 4501 ef seg.] whenever the Secretary believes that the
administration and enforcement of this subtitle [7 USCS
§§ 4501 ef seg.] would be adequately served by suitable
written notice or warning to any person committing such
violation.

(b) Civil penalties. Any person who willfully violates any
provision of any order issued by the Secretary under this
subtitle [7 USCS §§ 4501 ef seq.] shall be assessed a civil
penalty by the Secretary of not more than $ 1,000 for each
such violation and, in the case of a willful failure to pay,
collect, or remit the assessment as required by the order, in
addition to the amount due, a penalty equal to the amount of
the assessment on the quantity of milk as to which the failure
applies. The amount of any such penalty shall accrue to the
United States and may be recovered in a civil suit brought by
the United States.

(c) Availability of other remedies. The remedies provided
in subsections (a) and (b) of this section shall be in addition
to, and not exclusive of, other remedies that may be available.

§ 4511. Investigations; power to subpoena and take oaths
and affirmations; aid of courts

The Secretary may make such investigations as the
Secretary deems necessary for the effective administration of
this subtitle [7 USCS §§ 4501 ef seg.] or to determine

65a

whether any person subject to the provisions of this subtitle [7
USCS §§ 4501 ef seg.] has engaged or is about to engage in
any act that constitutes or will constitute a violation of any
provision of this subtitle [7 USCS §§ 4501 ef seq.] or of any
order, or rule or regulation issued under this subtitle [7 USCS
§§ 4501 ef seq.|. For the purpose of such investigation, the
Secretary may administer oaths and affirmations, subpoena
witnesses, compel their attendance, take evidence, and require
the production of any records that are relevant to the inquiry.
Such attendance of witnesses and the production of any such
records may be required from any place in the United States.
In case of contumacy by, or refusal to obey a subpoena to,
any person, the Secretary may invoke the aid of any court of
the United States within the jurisdiction of which such
investigation or proceeding is carried on, or where such
person resides or carries on business, in requiring the
attendance and testimony of witnesses and the production of
records. The court may issue an order requiring such person
to appear before the Secretary to produce records or to give
testimony touching the matter under investigation. Any
failure to obey such order of the court may be punished by
suc) court as a contempt thereof. Process in any such case
may be served in the judicial district in which such person is
an inhabitant or wherever such person may be found.

§ 4512. Administrative provisions

(a) Nothing in this subtitle [7 USCS §§ 4501 ef seg.] may
be construed to preempt or supersede any other program
relating to dairy product promotion organized and operated
under the laws of the United States or any State.

(b) The provisions of this subtitle [7 USCS §§ 4501 e/
seq.| applicable to orders shall be applicable to amendments
to orders.

66a
§ 4513. Authorization of appropriations

There are hereby authorized to be appropriated such funds
as are necessary to carry out the provisions of this subtitle [7
USCS §§ 4501 ef seg.]. The funds so appropriated shall not
be available for payment of the expenses or expenditures of
the Board in administering any provisions of any order issued
under the terms of this subtitle [7 USCS §§ 4501 et seq.]

§ 4514. Dairy reports

The Secretary of Agriculture shall submit to the House
Committee on Agriculture and the Senate Committee on
Agriculture, Nutrition, and Forestry the following reports:

(1) Not later than July 1, 1984, a report on the effect of
applying, nationally, standards similar to the current
California standards for fluid milk products in their final
consumer form, as they would relate to—

(A) consumer acceptance, overall consumer consumption
trends, and total per capita consumption;

(B) nutritional augmentation, particularly for young and
older Americans;

(C) implementing improved interagency enforcement of
minimum standards to prevent consumer fraud and deception;

(D) multiple component pricing for producer milk;
(E) reduced Commodity Credit Corporation purchases;

(F) consistency of product quality throughout the year and
between marketing regions of the United States; and

(G) consumer prices.

(2) Not later than December 31, 1984, a report on (A)
recommendations for changes in the application of the
parity formula to milk so as to make the formula more
consistent with modern production methods and with
special attention to the cost of producing milk as a result

67a

of changes in productivity, and (B) the feasibility of
imposing a limitation on the total amount of payments
and other assistance a producer of milk may receive
during a year under section 201(d) of the Agricultural
Act of 1949 (7 U.S.C. 1446(d)) [7 USCS § 1446(d)].

(3) Not later than April 15, 1985, a report on the
effectiveness of the paid diversion program carried out
under section 201(d) of the Agricultural Act of 1949
[7 USCS § 1446(d)].

(4) Not later than July 1, 1985, and July 1 of each year
after the date of enactment of this title [enacted Nov. 29,
1983], an annual report describing activities conducted
under the dairy products promotion and research order
issued under subtitle B of title I of this Act [7 USCS
§§ 4501 ef seq.], and accounting for the receipt and
disbursement of all funds received by the National Dairy
Promotion and Research Board under such order
including an independent analysis of the effectiveness of
the program.

68a
APPENDIX E

TITLE 7—AGRICULTURE

SUBTITLE B—REGULATIONS OF THE DEPARTMENT
OF AGRICULTURE

CHAPTER X—AGRICULTURAL MARKETING
SERVICE (MARKETING AGREEMENTS AND ORDERS;
MILK), DEPARTMENT OF AGRICULTURE

PART 1150—DAIRY PROMOTION PROGRAM

SUBPART—DAIRY PROMOTION AND
RESEARCH ORDER

§ 1150.101 Act.

Act means Title I, Subtitle B, of the Dairy and Tobacco
Adjustment Act of 1983, Pub. L. 98-180, 97 Stat. 1128, as
approved November 29, 1983, and any amendments thereto.

§ 1150.102 Department.

Department means the United States Department of
Agriculture.

§ 1150.103 Secretary.

Secretary means the Secretary of Agriculture of the United
States or any other officer or employee of the Department to
whom authority has heretofore been delegated, or to whom
authority may hereafter be delegated, to act in the Secretary’s
stead.

§ 1150.104 Board.

Board means the National Dairy Promotion and Research
Board established pursuant to § 1150.131.

69a

§ 1150.105 Person.

Person means any individual, group of individuals, partner-
ship, corporation, association, cooperative or other entity.

§ 1150.106 United States.

United States means the 48 contiguous States in the
continental United States.

§ 1150.107 Fiscal period.

Fiscal period means the calendar year or such other annual
p

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385017_1572%3A2. Public record. Not legal advice.
