# Petition for Writ of Certiorari — American Airlines, Inc. v. Wolens

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385017_1111%3A1

## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition for Writ of Certiorari
- **Published:** January 1, 1992
- **Citation:** 506 U.S. 803

## Text

—

Bupreme Court, U.S.

y)
92-249 FILED

No. 92--— AUG 7 1992

OFFICE OF THE CLERK

IN THE

Supreme Court of the United States

OCTOBER TERM, 1992

AMERICAN AIRLINES, INC.,

Petitiouer,
V.

MyRON WOLENS, ALBERT J. GALE, R. CRAIG ZAFIS,
BRET MAXWELL, ROBERT NELSON and P. 8. TUCKER,

Respondents.

Petition for Writ of Certiorari to the
Supreme Court of Illinois

PETITION FOR WRIT OF CERTIORARI

BRUCE J. ENNIS, JR.
DONALD B. VERRILLI, JR.
JENNER & BLOCK

601 Thirteenth Street, N.W.
Washington, D.C. 20005
(202) 639-6000

August 7, 1992

JEROLD S. SOLOVY *
MARGUERITE M. TOMPKINS
JENNER & BLOCK

One IBM Plaza

Chicago, Illinois 60611
(312) 222-9350

* Counsel of Record

RR RB

WILSON - EPES PRINTING Co., INC.

- 789-0096 - WASHINGTON. D. =. 20001

; =o en .
- 7 7 7 aha rs bes =

QUESTIONS PRESENTED

1. Did the Illinois Supreme Court err when it con-
cluded, in direct conflict with this Court’s subsequent
decision in Morales v. Trans World Airlines, that Section
1305 of the Airline Deregulation Act of 1978 did not
pre-empt state law damage claims relating to the rates
and services offered in an airline’s frequent flyer pro-
gram, on the ground that Section 1305 can never pre-
empt damage claims that are based on state common law
or state statutes of general applicability?

2. Did the [Illinois Supreme Court err when it con-
cluded, in direct conflict with the prior decision of the
U.S. Court of Appeals for the Seventh Cireuit in J/linois
Corporate Travel, inc. v. American Airlines, Inc., that
damage claims under the Illinois Consumer Fraud Act
and under state common law were not pre-empted by
Section 1305, on the ground that Section 1305 can never
pre-empt damage claims that are based on state common
law or state statutes of general applicability?

3. Did the Illinois Supreme Court erroneously conclude
that paramount federal interests in promoting airline
competition and in protecting interstate commerce did not
preclude state common law and statutory damage claims
that relate to the rates and services offered in airline
frequent flyer programs?

ii
RULE 29.1 STATEMENT

Petitioner is wholly owned by AMR Corp., a Delaware
Corporation, and owns 49° of DFW Terminal Corp., a
Texas corporation.

TABLE OF CONTENTS

Oh gy a > iy | cr
sas sntinnsicictcndisconsiuvesweneanevenseanatmanes
rac ssntckcnonnecenansnnsbanosnasannessennes

CONSTITUTIONAL AND STATUTORY PROVI-
snc nepacninsnnsascensnanonsonnauinns

STATEMENT OF THE CASE ¢..00 ec.
A. Background ........... Rr
B. The Proceedings Below .............2...........22222-ceceeeee-ee
C. The Illinois Supreme Court Ruling —..........0.........

REASONS FOR GRANTING THE PETITION ._..........

I. THE DECISION OF THE ILLINOIS SU-
PREME COURT IS FLATLY INCONSIST-
ENT WITH, AND MUST BE RECONSIDERED
IN LIGHT OF, MORALES v. TRANS WORLD
et nectitsdshickdsemsneesvecnsunsnsaucurans

A. Morales Demonstrates That The Pre-emption
Analysis Adopted By The Illinois Supreme
Court Was Erroneous .......................................

B. West and Cipollone Confirm That The Pre-
emption Analysis Adopted By The Illinois
Supreme Court Was Erroneous ......................

C. Under The Correct Pre-emption Analysis,
The Decision Of The Illinois Supreme Court
ESO...

Il. IN THE ALTERNATIVE, THIS COURT
SHOULD GRANT PLENARY REVIEW TO
RESOLVE A DIRECT CONFLICT BE-
TWEEN THE ILLINOIS SUPREME COURT
AND THE U.S. COURT OF APPEALS FOR
THE SEVENTH CIRCUIT, AND TO CON-
SIDER THE IMPORTANT QUESTIONS
PRESENTED BY THIS CASE ........... ned eae

Teen i ciceeenetsicynacieunnnd-seseesinesesnares

ona rr Wh WW

10

12

14
17

iv

TABLE OF AUTHORITIES

Cases Page
Anderson v. USAir, Inc., 818 F.2d 49 (D.C. Cir.

OTST ECR EAI LAP Ae AA RD 9
Brown-Forman Distillers v. N.Y. Liquor Auth.,

Se Ws I ED | escent saeco 16
Chevron U.S.A., Inc. v. Natural Resources De-

fense Council, 467 U.S. 837 (1984) 13
Cipollone v. Liggett Group, Inc., 112 S.Ct. 2608

(1968) ............ sinbteanonananertinininae teeta dadaeenia an ee 11

Erie R. Co. v. Tompkins, 304 U.S. 64 (1988) 11

Federal Express Corporation v. California Public
Utilities Commission, 936 F.2d 1075 (9th Cir.

1991), cert. denied, 112 S.Ct. 2956 (1992) 9
Gade v. National Solid Wastes Management Asso-
etation, 112 S.Ct. 23874 (1902) ............................ il

Healy v. Beer Institute, Inc., 491 U.S. 324 (1989) .. 16
Huron Portland Cement Co. v. City of Detroit,
OR | er eee 17
Illinois Corporate Travel, Inc. v. American Air-
lines, Inc., 889 F.2d 751 (7th Cir. 1989), cert.

denied, 495 U.S. 919 (1990) 3, 9, 14-15
Ingersoll-Rand Co. v. McClendon, 111 S.Ct. 478

RADA An To atte, PAR IER LE ES SC 10
Massachusetts v. Morash, 490 U.S. 107 (1989) _.... 13
Morales v. Trans World Airlines, 112 S.Ct. 2031

ER amen Manatee Caine, Biss ciektst passim
Northwest Airlines, Inc. v. West, 112 S.Ct. 2932

SE aati cisichcitsiAbaraksdt Daler 8
O’Carroll v. American Airlines, Inc., 868 F.2d 11

BNE TIED "2s ssrsarsnspiceisonsianatsmsbiesisintainadlobtebess case 9
Southern Pacific Co. v. Arizona, 325 U.S. 761

I el ae vaidetetilidcacsandenirs~—oibaeicabte 17
Trans World Airlines, Inc. v. Mattoz, 897 F.2d

WI I II onsen csicscices accoeuseheninsndamtiesidsace ci 9
West v. Northwest Airlines, Inc., 923 F.2d 657

8 RRC ee nn ne 3,6

Statutes

I rN eM a sins ns ncisccnenctccinceannschitbeeae 1
eee IND ID osc o ncn ssocensenc cen cn dencddnceuccseraccet passim

IP SE UII naan omesscrsdcs Abc iisenisshnstcenneenashibeihucssibeiicnioes 7

IN THE
Siprenve Cowt of the United States

OCTOBER TERM, 1992

No. 92- ——

AMERICAN AIRLINES, INC.,
. Petitioner,
MyYRON WOLENS, ALBERT J. GALE, R. CRAIG ZAFIS,
BRET MAXWELL, ROBERT NELSON and P. S. TUCKER,
Respondents.

Petition for Writ of Certiorari to the
Supreme Court of Illinois

PETITION FOR WRIT OF CERTIORARI

OPINION BELOW

The opinion and judgment of the Illinois Supreme
Court is reported at 598 N.E.2d 538, and is reproduced
in the Appendix to this petition (“App.”) at la-lla.

JURISDICTION

The opinion and judgment of the Illinois Supreme
Court was entered on March 12, 1992. On May 12, 1992,
Justice Stevens extended the time for filing the instant
petition to August 9, 1992, and the petition has been
filed by that date. This Court has jurisdiction pursuant
to 28 U.S.C. § 1257(a).

>)
~

CONSTITUTIONAL AND STATUTORY
PROVISIONS INVOLVED

This case involves the Commerce Clause, Art. I, Sec. &
of the United States Constitution; the Supremacy Clause,
Art. VI of the United States Constitution: and 49 U.S.C.
§ 1305(a) (1), which provides as follows:

Except as provided in paragraph (2) of this sub-
section, no State or political subdivision thereof and
no interstate agency or other political agency of two
or more States shall enact or enforce any law, rule,
regulation, standard, or other provision having the
force and effect of law relating to rates, routes, or
services of any air carrier having authority under
subchapter IV of this chapter to provide air transpor-
tation.

STATEMENT OF THE CASE

The principal question in this case is whether the pre-
emption clause of the Airline Deregulation Act of 1978,
codified at 49 U.S.C. § 1305(a) (1), pre-empts state com-
mon law and statutory damage claims that relate to the
rates and services offered to participants in an airline’s
frequent flyer program. In the decision below, the Illinois
Supreme Court ruled that Section 1305 does not pre-empt
such damage claims when they arise, as here, under state
common law or state statutes of general applicability.
App. la, 4a.

in Morales v. Trans World Airlines, 112 S.Ct. 2031
(1992), this Court squarely rejected the analysis applied
by the Illinois Supreme Court to decide this case. Finding
“little reason why state impairment of the federal scheme
should be deemed acceptable so long as it is effected by
the particularized application of a general” law, id. at
2038, the Court concluded that Section 1305 pre-empts all
state law having a connection with or reference to an
airline’s rates, routes, or services, “even if the law is not
specifically designed” to regulate airlines. Id. ( quotation
omitted).

3

This Court should thus grant certiorari, vacate, and
remand for reconsideration in light of Morales. That is ~
how the Court disposed of the petition in Northwest Air-
lines, Inc. v. West, 112 S.Ct. 2982 (1992). The Illinois
Supreme Court’s decision in this case, which pre-dated
Morales, was explicitly based on the construction of Section
1305 adopted by the Ninth Circuit in West.’ It follows
a fortiori that the same disposition is required here.
Point I.

Alternatively, if the Court determines that remand is
not appropriate, certiorari should be granted in order to
resolve a direct conflict between the decision below and
the decision of the Seventh Circuit in Jllinois Corporate
Travel, Inc. v. American Airlines, Inc., 889 F. 2d 751
(7th Cir. 1989), cert. denied, 495 U.S. 919 (1990), and
to review the important questions presented by this case.
Point II.

A. Background.

Petitioner American Airlines, Inc. (‘American’) is
an interstate and international air carrier incorporated
in Delaware, with its principal place of business in Texas.
In 1981, American established the first frequent flyer pro-
gram, known as the “AAdvantage” Program, as a service
for American’s customers. AAdvantage members accrue
mileage credits which they can then exchange, subject to
the terms and conditions of the Program, for tickets on
domestic or international flights.2 In effect, members pay
for airline services with mileage credits.

AAdvantage Program membership has dramatically
expanded since 1981 and now includes millions of partici-
pants, including residents of all 50 States and numerous

1 See West v. Northwest Airlines, Inc., 923 F.2d 657 (9th Cir.
1990).

2 Mileage credits can be earned in a variety of ways and can be
exchanged for services that do not involve air travel. Those non-
flight services are not at issue in this litigation.

4

foreign countries. Throughout this period, American has
modified the AAdvantage Program in many respects to
keep pace with its competitors. Over the years, the flights
and airline services available to AAdvantage participants
have vastly increased.*

B. The Proceedings Below.

Respondents are two Illinois residents and one Connecti-
cut resident. They filed parallel suits, later consolidated,
in Illinois state court, purporting to represent a nation-
wide class consisting of all AAdvantage Program partici-
pants. Respondents acknowledged that American explicitly
“reserved the right to restrict, suspend, or otherwise alter
aspects of the Program.” Tucker Complaint, Count I,
12; App. 45a. Nevertheless, they challenged modifica-
tions to the Program that American announced in May,
1988, contending generally that the modifications decreased
the “value” of accumulated mileage credits for Program
participants “wishing to pay for flights with free travel
awards.” Wolens Complaint, Count I, {14; App. 33a.‘

In particular, respondents challenged American’s mod-
ification concerning the number of seats on particular
flights that American allocates to AAdvantage partici-
pants (capacity controls), and its modification of the
specified dates on which certain kinds of AAdvantage
awards cannot be used to purchase seats (blackout dates).
Respondents contended that American’s modifications re-
strict the ability to use AAdvantage award certificates to
obtain ‘free air travel on any available date,” and to

* For example, American has greatly expanded the routes it
serves, particularly to international destinations. In all cases,
AAdvantage participants can use mileage credits accumulated before
those routes were expanded to purchase flights to those new destina-
tions,

* Respondents did not complain of the many modifications to the
Program that have increased the “value” of their previously accu-
mulated mileage credits.

0

reserve “any available seat in the class of service pro-
vided.” Wolens Complaint, Count I, £13; App. 33a.

tespondents claimed that American’s modifications to
the AAdvantage Program violated the Illinois Consumer
Fraud and Deceptive Business Practices Act (“the Con-
sumer Fraud Act”), Ill. Rev. Stat. ch. 121'., see. 261
et seq., because American allegedly did not advise Pro-
gram participants that American “believed it had _ re-
served the right to retroactively restrict, suspend or other-
wise alter or reduce’? the rates and services it would
make available to them. Tucker Complaint, Count III,
"15; App. 51a; Wolens Complaint, Count III, 115; App.
37a. Respondents also claimed that applying the modified
terms to mileage credits accumulated before May 1988
constituted a common law breach of contract, even though
American had expressly reserved the right to modify the
terms of the AAdvantage Program. Tucker Complaint,
Count I, Para. 20; App. 47a; Wolens Complaint, Count
I, Para. 15; App. 33a. Respondents contended that both
their Consumer Fraud Act claim and their contract claim
entitled them to compensatory and punitive damages. Re-
spondents also demanded an injunction requiring Ameri-
can to reinstate its pre-1988 travel award structure for
mileage credits accumulated prior to May 1988, and bar-
ring future program modifications that would affect the
use of those credits.°®

5 Most of the millions of members of the proposed class do not
reside in Illinois, and their claims have no connection whatsoever
with Illinois. Nevertheless, respondents relied on Illinois law to
support their claims. Respondents contended that statements Ameri-
can made outside of Illinois to AAdvantage members who have no
connection with Illinois violated the Illinois Consumer Fraud Act.
Respondents also contended that the relationships between Ameri-
can and Program participants throughout the nation are contractual
relationships under Jllinois common law, and contended that Ameri-
can breached those contracts in viclation of Illinois common law
when it implemented the two Program modifications described above.

'
)

In the trial court, American moved to dismiss all of
respondents’ statutory and common law claims on the
ground that they are pre-empted by the express pre-
emption clause of the Airline Deregulation Act of 1978,
19 U.S.C. $ 1305(ai(1).¢ American also sought dismissal
on the ground of implied pre-emption, and under the
Commerce Clause. The trial court denied American’s
motion to dismiss but certified its ruling for interlocutory
appeal. App. 22a.

C. The Illinois Supreme Court Ruling.

On review, after an intervening appellate court deci-
sion (App. 12a), the Illinois Supreme Court correctly
held that Section 1305 expressly pre-empts respondents’
claims for injunctive relief because “injunctive relief
would involve the regulation of defendant’s services and
therefore violate section 1305.” App. 4a. The court
also ruled, however, that respondents’ “claims for dam-
ages for breach of contract and violation of the Consumer
Fraud Act” are not pre-empted. App. 4a. The princi-
pal basis for that holding was the court’s explicit adop-
tion of what it incorrectly characterized as:

the prevailing view. set forth in West v. Northwest
Airlines, Ine. (9th Cir. 1990), 923 F.2d 657, that
“section J305(a)(1) pre-empts claims only when the
underlying statute or regulation itself relates to air-
line services, regardless of whether the claim arises
from a factual setting involving airline services.”
App. 4a.7. The court thus “narrowly construed” § 1305
(a)(1) “to pre-empt only those State laws and regula-
® Section 1305 provides in pertinent part that “no State or political
subdivision thereof ... shall enact or enforce any law, rule, regula-
tion, standard or other provision having the force and effect of law
relating to rates, routes, or services of any air carrier... .” This
pre-emption provision was in effect when American initiated the
AAdvantage Program.

7 The court made no attempt to ascertain, from the text of the
Airline Deregulation Act or otherwise, the intent of Congress in
enacting that Act and its express pre-emption clause.

7

tions that specifically relate to . .. an airline’s rates,
routes or services.” App. 4a (emphasis added).

By construing the statutory language “any law

or other provision having the force and effect of law
relating to rates, routes, or services” to include only laws
that “specifically” relate to rates, routes, or services, the
Illinois Supreme Court effectively preserved all state
common law damage claims and all other state damage
claims based on statutes or regulations that do not spe-
cifically target airlines. The court made no effort to
explain why injunctive relief under laws that are not
directed specifically at airline rates, routes, or services is
pre-empted, but damage relief under those same laws is
not.°

8 The Illinois Supreme Court also rejected American’s implied
pre-emption and Commerce Clause arguments. It ruled that 49
U.S.C. § 1506 preserved respondents’ damage claims from implicit
pre-emption. App. 5a. Noting that it had already held that claims
for injunctive relief would be pre-empted by Section 1305(a)(1), it
ruled that “further discussion of defendant’s commerce clause argu-
ment is unnecessary.”” App. 5a. However, because American’s
Commerce Clause argument was asserted against damage claims as
well, the court’s refusal to dismiss those claims necessarily rejected
that argument. In American’s brief to the Illinois Supreme Court,
American squarely argued that “because Plaintiffs’ money damage
claims have the same impermissible and burdensome effect on inter-
state and international commerce as their injunction claims, the
Appellate Court erred in declining to reach the Commerce Clause
issue.” Brief and Appendix for Defendant-Appellant American Air-
lines, Inc., p. 42, n.18. Thus, it is clear that American properly
preserved its Commerce Clause arguments.

REASONS FOR GRANTING THE PETITION

I. THE DECISION OF THE ILLINOIS SUPREME
COURT IS FLATLY INCONSISTENT WITH, AND
MUST BE RECONSIDERED IN LIGHT OF,
MORALES v. TRANS WORLD AIRLINES.

A. Morales Demonstrates That The Pre-emption Anal-
ysis Adopted By The Illinois Supreme Court Was
Erroneous.

The Illinois Supreme Court’s decision conflicts directly
with this Court’s subsequent ruling in Morales v. Trans
World Airlines, 112 S.Ct. 2031 (1992). Morales set
forth the test for whether Section 1305 pre-empts state
law: “State enforcement actions having a connection with
or reference to airline ‘rates, routes, or services’ are pre-
empted.” 112 S.Ct. at 2037 (emphasis added). The
Court made clear that the language of Section 1305, like
the similarly worded ERISA pre-emption provision, has
‘an expansive sweep” and is “conspicuous for its breadth.”
Id. (quotations omitted).

The Illinois Supreme Court acknowledged that respond-
ents’ claims against American involve airline “rates,
routes or services,” and so held when it pre-empted the
claims for injunctive relief.’ It nevertheless ruled that
respondents’ damage claims were not pre-empted by Sec-
tion 1305. In so ruling, the court ignored the precise
terms of Section 1305 and the congressional purpose in
enacting that provision, and failed to give “expansive

7

sweep” to Section 1305’s “relating to” language.

® That conclusion is inescapable. Respondents claimed a state law
right to purchase any seat on any American flight (7.e., airline
“services”), at particular AAdvantage fares (i.e., “rates’). They
directly challenged American’s right to allocate the number of seats
available on any given flight to passengers who want to purchase
a ticket with AAdvantage travel awards. Nothing could relate more
directly to the services of an airline than the number of flights and
seats a carrier makes available for passengers who want to purchase
a ticket and reserve a seat.

9

Without meaningful analysis, the court adopted what it
incorrectly described as “the prevailing view set forth in
West v. Northwest Airlines,” that:

section 1305(a)(1) pre-empts claims only when the

underlying statute or regulation itself relates to air-

line services, regardless of whether the claim arises

from a factual setting involving airline services.
App. 4a (emphasis added).’° As Chief Justice Miller
confirmed in his concurring opinicn, the sole basis for the
Illinois Supreme Court’s conclusion that respondents’
damage claims were not pre-empted was “the majority’s
proffered distinction between laws of general application
and laws of specific application.” App. 7a.

10 The Ninth Circuit’s ruling in West was actually a minority
position. Compare Trans World Airlines, Inc. v. Mattox, 897 F.2d
773 (Sth Cir.) (Section 1305 pre-empts state statutory law of gen-
eral applicabilitv as applied to airfare advertising), cert. denied,
111 S.Ct. 307 (1990): O’Carroll v. American Airlines, Inc., 863
F.2d 11 (5th Cir. 1989) (Section 1305 pre-empts state common law
of general applicability as applied to terms and conditions of air
passenger’s ticket); Illinois Corporate Travel, Inc. v. American
Airlines, Inc., 889 F.2d 751 (7th Cir. 1989) (Section 1305 pre-empts
state statutory and common law of general applicability as applied
to advertising of discount airfares), cert. denied, 495 U.S. 919
(1990); Anderson v. USAir, Inc., 818 F.2d 49 (D.C. Cir. 1987)
(Section 1305 pre-empts state common law claims of general appli-
cability as applied to dispute over airline seating). In fact, the
analysis adopted in West has not uniformly been applied even within
the Ninth Circuit. See Federal Express Corporation v. California
Public Utilities Commission, 936 F.2d 1075 (9th Cir. 1991), cert.
denied, 112 S.Ct. 2956 (1992). This Court’s treatment of Federal
Express is illuminating. The petition for certiorari in that case
was held pending the decision in Morales. After Morales was de-
cided, the petition was denied. In Federal Evrpress, the Ninth Cir-
cuit held that Section 1305 pre-empted certain state tariffs as applied
to the ancillary trucking operations of air courier services, even
though those laws applied to all intrastate trucking operations and
did not specifically target airline services. By letting that decision
stand, while vacating and remanding West, the Court made clear
that the analysis in West was incompatible with Morales.

——————————

10

In Morales, this Court explicitly considered and
flatly rejected precisely the analysis applied by the IIli-
nois Supreme Court to decide this case. Morales held that
reading Section 1305 to pre-empt “only State laws spe-
cifically addressed to the airline industry” would create
“an utterly irrational loophole.” 112 S.Ct. at 2038. The
opinion made plain that “there is little reason why state
impairment of the federal scheme should be deemed ac-
ceptable so long as it is effected by the particularized
application of a general statute.” Jd. The Court con-
cluded that the distinction between laws of specific and
general applicability that is the basis of the decision be-
low “ignores the sweep of the ‘relating to’ language” in
Section 1305. Jd. Drawing on ERISA precedents, the
Court held that a state law can “relate to” airline rates,
routes, or services “even if the law is not specifically
designed” to affect airline rates, routes, or services, “or
the effect is only indirect.” Jd."

B. West and Cipollone Confirm That The Pre-emption
Analysis Adopted By The Illinois Supreme Court
Was Erroneous.

This Court vacated and remanded the Ninth Circuit’s
decision in West v. Northwest Airlines for reconsidera-
tion in light of Morales, presumably because West’s in-
terpretation of Section 1305 rested on the erroneous dis-
tinction between general and specific laws. 112 S.Ct.
2932 (1992). The Illinois Supreme Court’s express reli-
ance on Wesi requires identical treatment here.

Indeed, given the similarities between West and the
ruling below, this Court’s disposition of West precludes
any argument by respondents that certiorari should be
denied in this case. West also involved state common law

11 Quoting from Ingersoll-Rand Co. v. McClendon, 111 S.Ct. 478,
483 (1990) (ERISA “relating to” language pre-empts state law
“even if the law is not specifically designed to affect ... plans, or
the effect is only indirect’).

ee a a

11

compensatory and punitive damage claims.’* The opinion
in Morales makes clear that the Court perceives no dis-
tinction for pre-emption purposes between statutory and
common law claims: ‘This case therefore appears to us
much like Pilot Life, in which we held that a common-law
tort and contract action seeking damages ... was pre-
empted.” Morales, 112 S.Ct. at 2039. And this Court’s
disposition of the petition in West confirms that its ruling
in Morales applies not only to statutory claims, but also
to common law claims."

This Court’s recent decision in Cipollone v. Liggett
Group, Inc., 112 S.Ct. 2608 (1992), also confirms that the
common law claim at issue here should not be treated
differently from the statutory claim for pre-emption pur-
poses. As Justice Stevens’ opinion states, “[sjince Erie
R. Co. v. Tompkins, 304 U.S. 64 (1938), we have recog-
nized the phrase ‘state law’ to include common law as
well as statutes and regulations.” 112 S.Ct. at 2620.
Section 1305 expressly pre-empts all state law. Accord-
ingly, Section 1305 clearly pre-empts common law claims.
Cipollone emphasized that even the statutory phrase “no
requirement or prohibition,” which is much narrower
than the “expansive” statutory phrase at issue here,
“sweeps broadly and suggests no distinction between posi-
tive enactments and common law; to the contrary, those
words easily encompass obligations that take the form
of common law rules.” Jd. (citation omitted). See also
id. at 2632 (Scalia, J., dissenting).

12923 F.2d at 658-59 (“West .. . filed claims in state court for
breach of the covenant of good faith and fair dealing under Montana
law ... seeking both compensatory and punitive damages” ).

13Tn any event, this case, like Morales, also involves a statutory
claim.

14The Court’s recent ruling in Gade v. National Solid Wastes
Management Association, 112 S.Ct. 2374 (1992), makes clear that

pre-emption analysis does not depend upon the purpose for which
a State enacts or enforces a law. Rather, pre-emption analysis must

12

C. Under The Correct Pre-emption Analysis, The De-
cision Of The Illinois Supreme Court Cannot Stand.

The conclusion of the Illinois Supreme Court that re-
spondents’ damage claims survive Section 1305 is clearly
erroneous under the test established in Morales. The state
airfare advertising restrictions at issue there, which were
contained in the Guidelines of the National Association
of Attorneys General (““NAAG Guidelines’), were pre-
empted by Section 1305 because they: “establish binding
requirements as to how tickets are to be marketed,” “cre-
atie] an enforceable right” to a particular fare ‘when
the advertisement fails to include the mandated explana-
tions and disclaimers,” and have a “significant impact
upon the airlines’ ability to market their product, and
hence a significant impact upon the fare they charge.”’
Morales, 112 $.Ct. at 2039-40.

The claims pressed by respondents likewise seek to
create “binding requirements” and “enforceable rights”
between American and millions of AAdvantage members.
The relief respondents seek would require American to
accept pre-1988 mileage credits as payment for “any
available seat in the class of service provided.” Wolens
Complaint, Count I, "138; App. 33a. Moreover, respond-
ents’ claims seek restrictions on an airline’s ability to use
capacity controls and blackout dates that are similar to
the restrictions on capacity controls and blackout dates
contained in the NAAG Guidelines, other portions of
which were at issue in Morales.’ If respondents pre-
also consider the “practical impact” of state enforcement. 112 S.Ct.
at 2387 (‘“‘Whatever the purpose or purposes of the state law, pre-
emption analysis cannot ignore the effect of the challenged state
action on the pre-empted field.’’).

15 See Morales, 112 S.Ct. at 2041, 2048-52 (setting forth NAAG
Guidelines). Excerpts from those Guidelines are reprinted in the
Appendix at App. 55a. The Guidelines specifically provide that an
airline imposing “capacity controls” on the availability of frequent
flyer awards “‘must clearly and conspicuously disclose in its frequent
flyer program solicitations, newsletters, rules and other bulletins the

13

vail, Illinois law will in effect require compliance
with the provisions of the NAAG Guidelines that restrict
carriers’ ability to use capacity controls and blackout
dates to maintain a reasonable balance between the de-
mands of revenue paying passengers and the travel serv-
ices provided to frequent flyer program participants.

Capacity controls and blackout dates are commonplace
features of frequent flyer programs. Indeed, the United
States Department of Transportation has recently en-
dorsed them as “legitimate methods for controlling the
cost of frequent flyer plans” and has noted that, “[w]ith-
out such restrictions, carriers might choose to terminate
or cut back the programs.’’ DOT Order in Nos. 46280,
47539 (May 29, 1992) at 13; App. 8la. DOT concluded
that enforcement of the capacity control and blackout
provisions of the NAAG Guidelines would have a signifi-
cant impact upon airlines’ ability to control the costs of
frequent flyer programs. DOT Order at 4, 4 n.3, and 138;
App. 69a and 81la."®

This Court has ruled that the principles of Chevron
U.S.A., Inc. v. Natural Resources Defense Council, 467
U.S. 837 (1984), compel deference to reasonable agency
interpretations of the pre-emptive scope of federal stat-
utes administered by the agency. F.g., Massachusetts v.
Morash, 109 S.Ct. 1668, 1673-74 (1989) (deferring to
agency interpretation of ERISA pre-emption language) ."’

specific techniques used .. . to control capacity.”” NAAG Guidelines
§ 3, 3.0.1; App. 56a. Likewise, the Guidelines restrict the ability
of airlines to alter the availability of flights for so-called ‘vested
members,” unless the airline has made a previous disclosure in the
precise terms and using the precise method prescribed in the Guide-
lines. Jd. § 3, 3.1.1; App. 57a.

16 Similarly, in Morales, the Court concluded that enforcement of
the portions of the NAAG Guidelines at issue there would have a
“significant effect’ on airline fares. 112 S.Ct. at 2040.

17 The Court noted in Morales that DOT ‘“‘retains the power’ to
prohibit airline practices that do not promote competition, and

14

DOT’s order thus confirms what the statutory text and
this Court’s ruling in Morales make plain: Section 1305
expressly pre-empts the state law claims at issue here.
As DOT stated:

state contract laws of general applicability cannot
authorize a determination of whether individual
terms and conditions of a carrier’s program are fair
and reasonable, to the extent they relate to an airline’s
rates, routes and services. Such state regulation is
preempted under section 105 [49 U.S.C. § 1305] of
the Act.

DOT Order at 15; App. 83a. DOT’s interpretation of
Section 1305 thus controls the present case.'*

For these reasons, the decision of the Illinois Supreme
Court must be vacated and remanded for reconsideration
in light of Morales.

Il. IN THE ALTERNATIVE, THIS COURT SHOULD
GRANT PLENARY REVIEW TO RESOLVE A
DIRECT CONFLICT BETWEEN THE ILLINOIS
SUPREME COURT AND THE U.S. COURT OF
APPEALS FOR THE SEVENTH CIRCUIT, AND
TO CONSIDER THE IMPORTANT QUESTIONS
PRESENTED BY THIS CASE.

If this Court does not vacate and remand for reconsid-
eration in light of Morales, plenary review is imperative
heeause the decision cf the Illinois Supreme Court con-
flicts directly with the Seventh Circuit’s ruling in /Jlinois
Corporate Travel, Inc. v. American Airlines, Inc., 889
indicated that the Court would defer to exercises of that power.
Morales, 112 S.Ct. at 2049. DOT has recognized that flexibility in
the administration of frequent flyer programs promotes competition
because frequent flyer programs are a principal “means of compet-
ing for passengers.’””’ DOT Order at 12; App. 80a.

18 The DOT Order was issued after the Illinois Supreme Court’s
decision. This case should thus be remanded for the additional
reason of giving the Illinois Supreme Court the benefit of the DOT
Order in deciding the issues presented here.

15

F.2d 751 (7th Cir. 1989), cert. denied, 495 U.S. 919
(1990). This direct conflict between courts with concur-
rent geographic jurisdiction would require immediate ac-
tion by this Court irrespective of Morales.

The Illinois Supreme Court held that claims for dam-
ages under the Consumer Fraud Act are not pre-empted
by Section 1305 because that Act does not specifically
relate to rates, routes, or services. App. 4a. However,
in Jllinois Corporate Travel, the Seventh Circuit (per
Easterbrook, J.) held that a damage claim asserted un-
der the same section of the Consumer Fraud Act was
pre-empted by Section 1305, even though the Act was a
law of general applicability. 889 F.2d at 754.

The Illinois Supreme Court also ruled that Section
1305 does not pre-empt any state common law contract
claims for damages, because such claims do not specifically
relate to rates, routes, or services. App. 4a. In Illinois
Corporate Travel, however, the Seventh Circuit held that
the state common law damage claims for “breach of a
contractual duty of good faith and fair dealing’ and for
“tortious interference with contractual relations” at issue
there were pre-empted, even though those common law
claims did not specifically relate to rates, routes, or
services.’®

Thus, a square conflict presently exists between the
Illinois Supreme Court’s decision in Wolens—damage
claims under state statutory and common laws of general
applicability can never be pre-empted by Section 1305—
and the Seventh Circuit’s decision in Jilinois Corporate
Travel—damage claims under state statutory and com-
mon laws of general applicability can be pre-empted by
Section 1305. This conflict is particularly unseemly be-

19 See Illinois Corporate Travel, Inc. v. American Airlines, Inc.,
682 F. Supp. 378, 379 (N.D. Ill. 1988), expressly pre-empting all
of the claims asserted under state common law, but granting leave
to replead one count to allege violations of the federal common law
of contract. That decision was affirmed by the Seventh Circuit.

16

cause identical statutory and common law claims, between
identical parties, would not be pre-empted if brought in
state court in Illinois, but would be pre-empted if brought
in federal court in Illinois.

A conflict of this nature cannot be allowed to stand
because it leaves the pre-emptive effect of federal law on
actions brought in Illinois in confusion, and encourages
blatant forum shopping. The Court’s decision in Morales,
and in particular its citation with approval of Judge
Easterbrook’s analysis in //linois Corporate Travel, see
Morales, 112 S.Ct. at 2039, make clear how this conflict
should be resolved. But if the Court does not vacate and
remand, this ongoing and particularly unseemly conflict
between courts of concurrent geographic jurisdiction will
continue. Thus, if the Court does not vacate and remand,
plenary review must be granted to ensure that this con-
flict will be resolved promptly.

Should the Court grant certiorari to resolve this con-
flict, additional questions presented by this case would
warrant plenary consideration. The Court should con-
sider, for example, whether the Commerce Clause bars
respondents’ claims.” The application of Illinois law to
the myriad transactions at issue in this case—the vast
majority of which occurred wholly outside Illinois—would
effectively constitute “the projection of one state regula-
tory regime into the jurisdiction of another State.” Healy
v. Beer Institute, Inc., 491 U.S. 324, 109 S.Ct. 2491, 2499
(1989) .*?

20In addition, the Court should consider whether respondents’
claims are implicitly pre-empted because they stand as an obstacle
to the federal goals of airline deregulation.

21 See also id. at 2497 (“a state law that has the practical effect
of regulating commerce occurring wholly outside that State’s bor-
ders is invalid under the Commerce Clause”) ; Brown-Forman Dis-
tillers v. N.Y. Liquor Auth., 476 U.S. 573, 586 (1986) (Blackmun,
J.. concurring) (statute that “operates to affect out-of-state trans-
actions . . . violates the Commerce Clause’’).

TT

17

Furthermore, because of the inherently interstate
nature of air travel, and of transactions between pas-
sengers and airlines, the application of Illinois law sought
by respondents presents a real danger that Illinois will
dictate a de facto national standard for frequent flyer
programs. Under the Commerce Clause, establishment
of national standards is the prerogative of the federal
government, not of the States. It is clear that “a state
may not impose a burden which materially affects inter-
State commerce in an area where uniformity of regula-
tion is necessary.” Huron Portland Cement Co. v. City
of “Detroit, 362 U.S. 440, 444 (1960); Southern Pacific
Co. v. Arizona, 325 U.S. 761, 767 (1945). The applica-
tion of Illinois law urged by respondents would have
precisely that effect: to guard against liability in Illi-
nois, American would have to tailor its frequent flyer
practices nationwide to conform to Illinois law. This
Court should grant certiorari to establish that the Com-
merce Clause bars 2 State from enforcing state laws in
a way that would effectively impose a national standard.

CONCLUSION

The petition for certiorari should be granted and the
Opinion and Judgment of the Illinois Supreme Court
should be vacated and remanded for reconsideration in
light of Morales. In the alternative, the petition should
be granted and the case should be set for plenary review.

Respectfully submitted,

BRUCE J. ENNIS, JR. JEROLD S. SOLOVY *
DONALD B. VERRILLI, JR. MARGUERITE M. TOMPKINS
JENNER & BLOCK JENNER & BLOCK

601 Thirteenth Street, N.W. One IBM Plaza
Washington, D.C. 20005 Chicago, Illinois 60611
(202) 639-6000 (312) 222-9350

August 7, 1992 * Counsel of Record

APPENDICES

INDEX TO APPENDICES
APPENDIX A

Opinion and Judgment of the Illinois Supreme
Court, March 12, 1992
APPENDIX B
Opinion of the Illinois Appellate Court, Third
Division, December 12, 1990
APPENDIX C
Memorandum Opinion and Order of the Circuit
Court of Cook Coun%y Illinois, March 20, 1989)
APPENDIX D
Complaint in No. 88 CH 7554, Wolens, et al. v.
American Airlines, Inc.
APPENDIX E
Complaint in No. 89 CH 119, Tucker v. American
Airlines, Inc.
APPENDIX F

National Association of Attorneys General, Task
Force on the Air Travel Industry, Revised Guide-
lines (Excerpts)

APPENDIX G
Order Dismissing Complaint and Denying Petition
for Rulemaking, Dovket Nos. 46280, 47539, United
States Department of Transportation, May 29,
1992

SAIL

Pate & 4.

Page

la

12 :
‘Al | [} Vike D.
RIZZI and FREEMAN J.J.. coneurring.
f [T¢ j j 4 i t }
| | (‘ou)

99.

APPENDIX C

IN THE CIRCUIT COURT
OF COOK COUNTY, ILLINOIS
COUNTY DEPARTMENT, CHANCERY DIVISION

MYRON (MIKE) WoLENS, ef al.,

AMERICAN AIRLINES.
De fendant.

MEMORANDUM OPINION AND ORDER

[Entered Mar. 20, 1989]

The complaints in these consolidated cases in sum allege

that changes in American Airline’s (“AA”) frequent
flyer program, “AAdvantage”, constitute a breach of
contract. The plaintiffs seek damages and injunctive
relief on behalf of themselves individually and on behalf

of others similarly situated pursuant to the Illinois Con-

a

23a

sumer Fraud and Deceptive Business Practice Act, IIl.
REV.STAT. ch. 12114, para. 261-272 (1987).

In both cases AA has filed identical motions to dismiss.
Consequently, this opinion and order applies to both cases.
AA’s motions to dismiss contend in summary that these
complaints are preempted by the Federal Aviation Act of
1958, as amended, 49 U.S.C. see. 1301-1557, its aeccom-
panying federal regulations and by the Commerce Clause
of the United States Constitution. Specifically, AA con-
tends that 49 U.S.C. see. 1305(a) expressly preempts any
statutory or common law cause of action which would
afford plaintiff relief and that Congress intended to re-
move the states from any regulation of airlines. In addi-
tion, the defendant argues that the Commerce Clause bars
this action because to subject airlines to the state con-
sumer fraud and contract law would impose a burden
which materially affects interstate commerce in an area
previously regulated by federal law. United States Con-
stitution, Article I, section 8, cl. 3.

In response, the plaintiffs argue that 49 U.S.C. see.
1506 allows these state causes of action and that the AA’s
reading of sec. 1305 is unduly expansive, i.e., this action
is not a regulation of ‘“‘rates, routes or services.”’ More-
over, Congress did not intend to preempt all state reme-
dies. The Commerce Clause does not bar prosecution of
these actions.

I.

These motions raise a question of statutory interpre-
tation. What is the affect of the apparent conflict between
49 U.S.C. see. 13805(a) and sec. 1506? See. 1506, enacted
August 23, 1958, reads as follows: “‘Nothing in this chap-
ter (same chapter as section 1305) shall in any way
abridge or alter the remedies now existing at common law
or by statute, but the provisions of this chapter are in
addition to such remedies.” As far as this court can
determine, sec. 1506 has not been explicitly repealed by

24a

any subsequent act of Congress. However, in 1978, Con-
gress enacted the Airline Deregulation Act, Pub. L. No.
95-505, 92 Stat. 1705. As part thereof, Congress enacted
49 U.S.C. see. 1805(a)(1) which reads in part: “.. . no
state... shall enact or enforce any law, rule, regulation,
standard, or other provision having the force and effect
of law relating to rates, routes, or service of any air
carrier. ..”

Sec. 1506 makes the general statement that the reme-
dies of the Federal Aviation Act are not exclusive. Sec.
1305 apparently contradicts that by preempting state
regulation. However, on closer reading, see. 1805 pre-
empts only those state enactments or the enforcement of
state laws which “relate to rates, routes and other serv-
ices.” Sec. 1506 is a general rule. Sec 1305 is a specific
exception to the general rule. Reading sec. 1506 and
section 1305 together it appears that state remedies are
available except to the extent that those laws relate to
rates, routes, or services. The issue is whether the plain-
tiff’s enforcement of the Ilinois consumer fraud claim
and common law contract claim relate to rates or services.

This court can find no reported case, state or federal,
which has decided this issue. However, AA cites Rivkin
v. Northwest Airlines, No. 88 CH 2637 (Circuit Court of
Cook County, Dec. 8, 1988, as amended Dee. 15, 1988).
As of this date, a motion to reconsider the interlocutory
Rivkin decision pends. There is no collateral estoppel
effect by Rivkin. Colbe v. Chicago Health Club, Ine. 53
Ill. App.3d 1019 (1st Dist. 1977). The analysis of Rivkin
is persuasive at best. However, this court is unpersuaded.
In Rivkin, Judge Hall determined that the Northwest
frequent flyer program related to rates because an affi-
davit of Northwest Airlines stated that the cost of the
frequent flyer program was factored into the determi-
nation of rates. There is no such affidavit in the instant
case. Even assuming arguendo the existence of such
affidavit, this Court rejects the Rivkin reasoning. Such

Or

ava

an interpretation would have the exception swallow the
rule. This court will not apply such a broad reading of
‘relating to rates, routes or services.” Assuming AA
passed on the cost of the frequent flyer program, it wou!d
ludicrous to propose that anything which might con-
ribute to a determination of fare becomes the subject of
nreemption. Surely airlines take into account the cost of
tort claims when fixing rates, yet no one would dispute
the state court’s jurisdiction to hear tort cases filed
against an airline. Bieneman v. City of Chicago, 864 F.2d
i163. (7th Cir. 1988}. To preempt enforcement of the
law contract would afford
AA an “impenetrable immunity” from enforcement of its
contracts. See Owen v. City of Atlanta, 157 Ga. App. 354,
38 (1981), aff'd 248 Ga. 299, 282 S.E.2d

906, cert. dented, 456 U.S. 972, 72 L. Ed.2d 846, 102

oa

consumer fraud act or a common

«4 t . a — . o }} aac on wee —_—, ] 4 : scel
of this Complaint are re-alleged as Paragraphs 1 throug

9, inclusive, of this Count IV as though set out in full

40a

STATEMENT OF CLAIM

1-1 ¥ aphs 10 through 16, inclusive, of Count
] ] )
TT] { omp imi ane i eved a> Parag) iphs 19

‘ough 16, inclusive, of this Count IV as though set

17-2] Paragraphs 17 through 21. inclusive, of Count
III of tl Complaint are re-alleged as Paragraphs 17
t iwh 21. inclusive, of this Count IV as though set out

WHEREFORE, Plaintiffs, MYRON (MIKE) WOLENS,
ALBERT J. GALE, R. CRAIG ZAFIS, BRET MAX-
WELL and ROBERT NELSON, individually and on be-

e 4} = a = ituated. respective
J 1@ GCiaSs OI persons simllariV sltuatled, Yespecrl Ve
I

A. To determine the class and thereupon certify

this claim as a class action in order that the
named Plaintiffs and their attorneys may repre-

7 ]

s . °C : sla wler ++ + }
sent the class of persons similarly situated.

B. For judgment against the Defendant for dam-
ages in the amount that the value of the mileage
credits earned and accumulated by the named
Plaintiffs and the members of the class prior to
May 18. 1988, was reduced by reason of the acts
f the Defendant aforedescribed, together with

nunitive damages in such sum as shall be deemed

C. For an award against the Defendants for costs
able attorney’s fees incurred for and
on behalf of the named Plaintiffs and members
of the class in connection with the prosecution of
this cause.
D. For such other further relief as this Court may
deem a 7 grant in fashioning a remedy for the
named Plaintiff and the class they represent.

cr Vy
\ .
CER J. MARKS
T \T 4 \ | 4
yA Ss i
) . an Gallas S
|
4 {
AU4U
icago. | ( BOG!
+) +) +‘)
5iZ PVA VAL
N imbr C)(
T T
Li J.J
, = ,
IUCH SHEI
P ( I
AM WwW IT IG] I
.
" {
] j
>7 ) ) ) ()
+)

tla

MyYRON (MIKE) WOLENS, ALBERT J.
GAYLE. R. CRAIG ZAFIS, BRET MAX

WELL and ROBERT NELSON, individu-
ind on behalf of all others sim
} 1) 4 eq

PLAN, LTD
YA

—T

Jive

emma

Va
APPENDIX E
IN THE CIRCUIT COURT

ILLINOIS
CHANCERY DIVISION

P, S. Tut on behalf of herself and all othe)
IM ila) la ed,
Plaintiff
VY.
\ ( AIRLINES, IN¢
reign corporatiol
De f ¢ ndant.
R TRIAL DEMANDED ON ALL ISSUES

AT LAW
CLASS ACTION

CTASS ACTION VM

COMPLAINT FOR
INJUNCTIVE AND OTHER R nD

Tucker, on behalf of her-

r 41 Ty?
Now comes the Plaintiff, P. S. Tucker, on
I ind >} ar:iyv sltuat d. complalning avgalnst
a ior-

Ts

defendant American Airlines, Ine. (“American”)

,

eign corporat nN, as 1OiOWS.:

COUNT I
IN CHANCERY)
THE CLASS ACTION
and internationa!

domestic

to do and does business in the

+} +° ]
ni rizead

43a

County of Cook and the State of Illinois. As a marketing
device for the purpose of encouraging greater use of its
airline facilities by the general public and, more particu-
larly, by frequent airline travelers, defendant created
more than 5 years ago a program entitled the “AAdvan-
tage” frequent flyer program (“Program”). Other com-
panies also participated with defendant in the Program,
including other airlines, hotel and rental car companies.

2. In consideration for use of defendant’s airline
and or the services or facilities of other participants with
defendant in the Program, defendant awarded mileage
credits which the traveler was both permitted and in-
duced to accumulate and exchange for a variety of travel
and other benefits. The greater the number of mileage
credits earned and accumulated, the greater the available
benefits for which they could be exchanged.

3. Defendant solicited use of its airline by the general
public and, more particularly, by frequent travelers, by
featuring its Program in diverse national media and by
general mailings and distribution of promotional ma-
terials, including applications for membership in the
Program, a list of benefits and facilities available, and a
delineation of the mileage credits required to obtain the
specifically listed benefits.

4. To induce persons to join the Program and to fly
American and otherwise use the Program, defendant sent
further explanatory materials detailing the available
benefits and the mileage credits required therefor. The
greater the number of mileage credits a member accumu-
lated, the greater the benefits he or she was entitled to
receive.

5. Prior to June 1, 1988, the named plaintiff accepted
defendant’s offer to join the Program; used defendant’s
airline, even if more costly or less convenient than others;
used the services and facilities of others participating
with defendant in the Program; and received and accumu-

44a

lated mileage credits for the miles traveled and services
and facilities used. As a result, prior to June 1, 1988,
plaintiff had accumulated and still retains mileage credits
in the Program.

6. Plaintiff brings this action on behalf of herself and
a class of persons who joined the Program prior to June
1, 1988, and who accumulated mileage credits as of such
date, which they either still retain or plan to use in
whole or part after June 1, 1988. The value of those
credits was substantially and adversely affected by de-
fendant who, effective June 1, 1988, announced numerous
changes in the Program retroactively applicable even to
those mileage credits accumulated prior to the changes.

7. The class of persons affected by the foregoing is so
numerous, consisting of approximately four million mem-
bers, that joinder of all memters is impracticable.

8. Questions of fact and law common to the Class
predominate over questions affecting only individual mem-
vers of the Class. Common questions of fact and law in-

1,

elude the following:

(a) whether defendant breached its contractual ob-
ligations when, after plaintiff and each Class member had
accepted defendant’s offer to join the Program and had
travelled upon defendant’s airline or used the services of
other participants in the Program and had accumulated
mileage credits, defendant altered the provisions of the
Program so as to substantially and adversely affect each
class member’s accumulated mileage credits; and

(b) whether defendant violated the Illinois Con-
sumer Fraud and Deceptive Business Practice Act (Ill.
Ann. Stat. ch. 12114, § 261, et seg.) by the conduct com-
plained of herein.

9. The named Plaintiff and her counsel will fairly and
adequately protect the interests of the Class. Plaintiff,
like all other members of the Class, had mileage credits

45a

in the Program accumulated prior to June 1, 1988, which
were adversely affected by defendant’s action in a like
manner, though not necessarily to the same extent, as all
other members of the Class. Plaintiff is represented by
counsel experienced in Class Action litigation.

10. A Class Action is the most fair, just and efficient
manner in which to adjudicate the claims arising out of
defendant’s conduct. Should individual actions be brought,
or be required to be brought by each individual member
of the Class, the resultant multiplicity of lawsuits would
cause undue hardship and expense for the Court and the
litigants. The prosecution of separate actions would also
create a risk of inconsistent rulings which might be dis-
positive of the interests of other Class members not par-
ties to the adjudications or substantially impede their
ability to protect their interests.

STATEMENT OF CLAIM

11. Through the described solicitation of Class mem-
bers, defendant. made a unilateral offer to plaintiff and
each Class member which each accepted by joining the
Program prior to June 1, 1988, and by traveling on
defendant’s airline and/or using the facilities and services
of other participants in the Program. As a result, plain-
tiff and the Class earned mileage credits under the Pro-
gram which the defendant induced them to retain, in-
crease, and accumulate.

12. As such mileage credits were earned and accumu-
lated by plaintiff and each Class member, each acquired a
vested contractual right to receive from defendant, and
defendant became contractually obligated to furnish to
plaintiff and each Class member, the benefits to which said
mileage credits were entitled under the Program in effect
when the mileage credits were earned and accumulated.
Although defendant reserved the right to restrict, sus-
pend, or otherwise alter aspects of the Program, it could
not do so retroactively as to mileage credits which had

46a

theretofore been earned and accumulated under the
Program.

13. Among the benefits to which plaintiff and each
member of the Class were entitled by reason of the mile-
age credits earned and accumulated prior to June 1, 1988,
were the following: (a) for 12,000 mileage credits accumu-
lated, an upgrade from coach to first class on any one
round trip ticket purchased, including discount fare or
otherwise restricted tickets with advance purchase re-
quirements tickets; and (b) for varying amounts of
mileage credits accumulated, various first class and other
class tickets to applicable destinations on available dates
for any of a specified number of seats available in that
class of service and upgrading of tickets from coach to
first class for domestic or international destinations.

14. Effective commencing June 1, 1988, defendant
unilaterally commenced a process pursuant to which it is
altering the benefits available to participants in the Pro-
gram, not only with reference to mileage credits earned
and accrued thereafter, but also retroactively for all
mileage credits which plaintiff and other members of the
Class had earned and accumulated prior to June 1, 1988.
Furthermore, American’s actual and proposed changes
are designed to make it substantially harder to earn
travel benefits subsequent to July 1, 1989. In addition,
American is instituting capacity control restrictions
which will make it substantially more difficult for Pro-
gram members to redeem their mileage credits for the
benefits promised to them. These capacity control re-
strictions include a greater number of blackout dates,
during which no flights are available, and limitation of
the number of seats allocated to Program members seek-
ing to redeem their mileage credits.

15. American’s modified frequent flyer program will
have two award levels. One, called Plan AAhead, has
lower requirements for benefits but greater restrictions
on their use. The other, called AAnytime, requires higher

_—e—”

47a

mileage for benefits but has no blackout dates or other
restrictions.

16. In general, travel at peak hours and days—when
airlines have the least trouble filling seats—will be avail-
able as a frequent flier benefit only in the AAnytime
award program.

17. For instance, under the old award structure, it
took 50,000 miles to earn two free coach tickets to Hawaii.
Under the new structure, it will take 60,000 miles to get
two coach tickets under Plan AAhead awards, and 120,000
miles for two AAnytime award tickets.

18. Under the old rules, there are certain blackout
dates when awards cannot be used, which was the only
major restriction American imposed. In the future, the
restricted Plan AAhead awards will be available on “up
to 50 percent” of all the available American airliner
seats, a substantial reduction for most flights.

19. Another key change reduces the minimum number
of miles credited to a member’s account for each flight
taken, from 750 to 500 or the actual number of miles
flown, whichever is greater.

20. Through this unilateral reduction of benefits for
mileage credits earned prior to the changes being made
and which each traveler was induced by defendant to
increase and accumulate, American breached its contract
with the plaintiff and each Class member by, inter alia,
reducing the number of available seats pursuant to which
earned mileage credits can be used for benefits, thereby
reducing the value of mileage credits accumulated to date
and/or to be accumulated.

21. Unless this Court assumes equitable jurisdiction
and otherwise so ordc 3s, the defendant will not only im-
plement the foregoing changes but will continue to make
additional retroactive changes in the benefits offered un-
der the Program.

48a :

WHEREFORE, plaintiff, individually and on behalf
of the Class of persons similarly situated, asks this Hon-
orable Court:

A. To certify this claim as a Class Action in order
that plaintiff and her attorneys may represent the Class
of persons similarly situated;

B. For judgment against defendant for damages in
the amount that the value of the mileage credits earned
and accumulated by plaintiff and members of the Class
prior to June 1, 1988 was lessened by virtue of the de-
fendant’s conduct, together with such punitive damages
as may be found appropriate;

C. To enter a preliminary and permanent injunction
enjoining defendant from applying retroactively any of
the changes in benefits which it has purported to place
into effect, as well as any subsequent changes in the Pro-
gram which defendant may hereafter make which reduce
the benefits available under the Program to mileage cred-
its already earned and accumulated ;

D. To award costs and reasonable attorneys’ fees in-
curred on behalf of the plaintiff and members of the Class
in connection with the prosecution of this cause; a

E. For such other relief as this Court may deem fit
to grant in fashioning a remedy for plaintiff and mem-
bers of the Class.

COUNT II
(AT LAW)
CLASS ACTION

1-9. Paragraphs 1 through 9, inclusive, of Count I are

hereby realleged as if fully set forth in Count II.

STATEMENT OF CLAIM

10-21. Paragraphs 10 through 21, inclusive, of Count
I are hereby realleged as if fully set forth in Count II.

49a

WHEREFORE, plaintiff, individually and on behalf of
the Class of persons similarly situated, asks this Honor-
able Court:

A. To certify this claim as a Class Action in order
that plaintiff and her attorneys may represent the Class
of persons similarly situated;

B. For judgment against defendant for damages in
the amount that the value of the mileage credits earned
and accumulated by plaintiff and members of the Class
prior to June 1, 1988 was lessened by virtue of the de-
fendant’s conduct, together with such punitive damages
as may be found appropriate;

C. To enter a preliminary and permanent injunction
enjoining defendant from applying retroactively any of
the changes in benefits which it has purported to place
into effect, as well as any subsequent changes in the Pro-
gram which defendant may hereafter make which reduce
the benefits available under the Program to mileage
credits already earned and accumulated:

D. To award costs and reasonable attorney’s fees in-
curred on behalf of the plaintiff and members of the
Class in connection with the prosecution of this cause; and

Kk. For such other relief as this Court may deem fit to
grant in fashioning a remedy for plaintiff and members
of the Class.

COUNT III
(IN CHANCERY )
CLASS ACTION

1-9. Paragraphs 1-9, inclusive, of Count I are hereby

realleged as if fully set forth in Count III.

STATEMENT OF CLAIM

10. Plaintiff and each member of the Class were in-
duced to believe by defendant’s solicitations and promises

50a

that by joining the Program and using defendant’s air-
line and or the services and facilities of other Program
participants, each would earn specified mileage credits
which, if accumulated, could be redeemed for specified
benefits, including air travel tickets and ticket upgrades.
By making greater travel benefits available through re-
demption of correspondingly greater accumulated mileage
credits, defendant induced plaintiff and members of the
Class to increase, hold and accumulate their mileage

11. Consequently, plaintiff and members of the Class
joined the Program and traveled on defendant’s airline
and or used the facilities of other Program participants
in order to accumulate the greater mileage credits neces-
sary to obtain correspondingly greater travel benefits.

12. Prior to June 1, 1988, plaintiff and members of
the Class were entitled to redeem their accumulated mile-
age credits for specified travel benefits, such as airline
tickets and ticket upgrades from coach to first class.

13. Effective commencing June 1, 1988, defendant uni-
laterally commenced a process pursuant to which it is
altering the benefits available to participants in the Pro-
gram, not only with reference to mileage credits earned
and accrued thereafter, but also retroactively for all mile-
age credits which plaintiff and other members of the
Class had earned and accumulated prior to June 1, 1988.
Furthermore, American’s actual and proposed changes
are designed to make it substantially harder to earn
travel benefits subsequent to July 1, 1989. In addition,
American is instituting capacity control restrictions
which will make it substantially more difficult for Pro-
gram members to redeem their mileage credits for the
benefits promised to them. These capacity control restric-
tions include a greater number of blackout dates, during
which no flights are available, and limitation of the num-
ber of seats allocated to Program members seeking to re-
deem their mileage credits.

dla

14. During the year i988, in particular, defendant in-
duced plaintiff and members of the Class to fly even more
frequently on defendant’s airline by offering “Triple Mile-
age” for each actual mile flown. Defendant offered
“Triple Mileage” even though it knew that it would
change the terms of the Program and institute capacity
control restrictions which would have the effect of substan-
tially reducing the value of accumulated mileage credits.

15. At no time did defendant—-while inducing plaintiff
and members of the Class to earn and accumulate mile-
age credits—ever advise plaintiff and members of the
Class that defendant believed it had reserved the right to
retroactively restrict, suspend or otherwise alter or re-
duce the benefits available under the Program and that
defendant would take such action whenever it determined
that it would be benefitted by so doing.

16. As a direct and proximate result of defendant’s
conduct complained of herein, the value of the mileage
credits earned and accumulated by plaintiff and members
of the Class was substantially reduced.

17. At all times relevant and material to this Com-
plaint there was in full force and effect, as Section 261.
et seq., of Chapter 121'. of the Illinois Annotated Stat-
utes, an Act entitled: “The Consumer Fraud and Decep-

tive Business Practices Act” (the “Act’’).

18. The foregoing wrongful acts and omissions of de-

fendant constituted violations of the Act which resulted
in plaintiff and each member of the Class suffering dam-

ALES as described above.

19. Section 10 of the Act authorizes any person who
suffers damages as a result of a violation of the Act to
bring an action against any other person who committed
the violation for such relief as the Court deems fit, in-
cluding reasonable attorneys’ fees and costs.

= . . “~1 1 c 1 ‘7
20. The plaintiff, the members of the Class. and the

defendant are each “a person” as defined by the Act.

i)

VG

°1. Unless this Court assumes equitable jurisdiction
and otherwise so orders, the defendant will not only im-
plement the foregoing changes but will continue to make
additional retroactive changes in the benefits offered un-
der the Program.

WHEREFORE, plaintiff, individually and on behalf of
the Class of persons similarly situated, asks this Honor-
able Court:

A. To certify this claim as a Class Action in order
that plaintiff and her attorneys may represent the Class
of persons similarly situated ;

B. For judgment against defendant for damages in
the amount that the value of the mileage credits earned
and accumulated by plaintiff and members of the Class
prior to June 1, 1988 was lessened by virtue of the de-
fendant’s conduct, together with such punitive damages
as may be found appropriate ;

C. To enter a preliminary and permanent injunction
enjoining defendant from applying retroactively any of
the changes in benefits which it has purported to place
into effect, as well as any subsequent changes in the
Program which defendant may hereafter make which re-
duce the benefits available under the Program to mileage
credits already earned and accumulated ;

D. To award costs and reasonable attorney’s fees in-
curred on behalf of the plaintiff and members of the
Class in connection with the prosecution of this cause;
and

E. For such other relief as this Court may deem fit to
grant in fashioning a remedy for plaintiff and members
of the Class.

58a

COUNT IV
(AT LAW)

CLASS ACTION

1-9. Paragraphs 1 through 9, inclusive, of Count III
are hereby realleged as if fully set forth in Count IV.

STATEMENT OF CLAIM

10-21. Paragraphs 10 through 21, inclusive, of Count
ITl are hereby realleged as if fully set forth in Count IV.

WHEREFORE, plaintiff, individualiy and on behalf
of the Class of persons similarly situated, asks this Hon-
orable Court:

A. To certify this claim as a Class Action in order
that plaintiff and her attorneys may represent the Class
of persons similarly situated;

B. For judgment against defendant for damages in
the amount that the value of the mileage credits earned
and accumulated by plaintiff and members of the Class
prior to June 1, 1988 was lessened by virtue of the de-
fendant’s conduct, together with such punitive damages
as may be found appropriate;

C. To enter a preliminary and permanent injunction
enjoining defendant from applying retroactively any of
the changes in benefits which it has purported to place
into effect, as well as any subsequent changes in the Pro-
gram which defendant may hereafter make which reduce
the benefits available under the Program to mileage cred-
its already earned and accumulated;

D. To award costs and reasonable attorney’s fees in-
curred on behalf of the plaintiff and members of the
Class in connection with the prosecution of this cause:
and

54a

E. For such other relief as this Court may deem fit
to grant in fashioning a remedy for plaintiff and mem-
bers of the Class.

Dated: January 6, 1989.

GREENFIELD &
CHIMICLES

By: s Brenda M. Nelson
RICHARD D, GREENFIELD
BRENDA M. NELSON
One Haverford Centre
Haverford, PA 19041
(215) 642-8500

and
CHERTOW & MILLER

By: ‘s’ Marvin A. Miller
MARVIN A. MILLER
PATRICK FE. CAFFERTY
30 North LaSalle Street
Suite 3630
Chicago, Illinois 60602
(312) 782-4880

Attorneys for Plaintiff
and the Class

5da
APPENDIX F

National Association of Attorneys General, Task Force
on the Air Travel Industry, Revised Guidelines (Excerpts)

‘SECTION 3—Frequent Flyer Programs
General Comments to Section 3

Frequent flyer programs have been widely acknowl-
edged as the most successful marketing programs in air-
line industry history. The bargain struck between cus-
tomers and the airlines has proven to be very costly to
many of the airlines. Customers who have accrued the
necessary mileage are expecting to collect the awards
which led them to join and fly in the programs in the
first place. Some airlines are now disturbed by the cost
of keeping their side of the bargain and the real possibil-
ity that they may lose revenue because passengers flying
on frequent flyer awards may begin displacing paying
customers. The solution contemplated by some carriers
has been to raise award thresholds and implement re-
strictions to decrease the cost to them of the award pro-
gram. The effect of these actual and/or potential changes
is to significantly devalue vested members’ accrued mile-
age or other credits in the program. Although various
frequent flyer program awards materials have contained
some opscure mention of the possibility of future program
changes, these disclosures have been wholly inadequate to
inform program members of the potentially major nega-
tive changes which are contemplated by many airlines.

These Guidelines cover frequent flyer programs includ-
ing any partner airlines or other providers of goods or
services such as rental cars and hotel rooms. They are
intended to protect those consumers who have partici-
pated in these programs in good faith, without adequate
notice that the programs could change, and to advise the
airlines of how they can reserve this right in the future
by adequately providing this information to all members
in a2 nondeceptive manner consistent with state law.

56a
3.0 Capacity controls

1. If an airline or its program partners employ ca-
pacity controls, the airline must clearly and conspicuous-
ly disclose in its frequent flyer program solicitations, :

P newsletters, rules and other bulletins the specific tech-
niques used by the airline or program partner to control
capacity in any solicitation which states a specific award.
This includes blackout dates, limits on percentage of seats
(for example, “the number of seats on any flight allocated
to award recipients is limited”}, maximum number of
seats or rooms allocated or any other mechanism whereby
the airline or program partner limits the opportunities
of program members redeeming frequent flyer award
levels. To meet this Guideline, all blackout dates must be
specifically disclosed.

2. As to awards for vested miles, the airline or pro-
gram partner must provide the award to the vested mem-
ber without capacity controls or provide the award with
capacity controls within a reasonable period of time. A
reasonable period would be within 15 days before or after
the date originally requested. If all seats within this 31-
day period were sold at the time the vested member re-
quested a reservation, so that the member could not be
accommodated without displacing a passenger to whom
a seat has been sold, then a reasonable period would be
the period to the first available date on which every seat
was not sold to the requested destination at the time the
program member requests a reservation.

Comment: All of the airlines that met with the Task
Force stated that they intended to retain the right to im-
pose capacity controls, in the future, to limit the number
of seats available to consumers purchasing tickets with
frequent flyer award certificates. The imposition of ca-
pacity controls, including blackout dates, has the poten-
tial for unreasonably restricting the supply of seats or
other benefits in such a way as to significantly devalue
the awards due vested program members. NAAG found
that this potential limitation has not been adequately dis-

SSS SS OO

57a

closed to program members in the frequent flyer promo-
tional materials we reviewed. This Guideline puts <he
airline on notice as to what information they should pro-
vide to consumers if they want to impose capacity con-
trols on the use of frequent flyer awards at some future
date.

In earlier drafts of the Guidelines the Task Force took
the position that capacity controls could not be applied to
awards based on any mileage or credits accrued by vested
members before they received adequate notice that ca-
pacity controls could be imposed. However, as a compro-
mise, and to permit the airlines reasonable flexibility
around holiday or other peak travel times, the revised
Guideline provides for a reasonable time to accommodate
passengers with award tickets: a 3l-day “time window”
—15 days before and 15 days after the date requested for
ticketing. This “time window” allows the airlines to al-
locate capacity to meet demand over a reasonable, yet de-
fined period of time. In the event all flights to a certain
destination are sold out during the entire 31-day time
window, ticketing on the next available seat would be
reasonable. This approach has the additional benefit of
being simple and straightforward to implement with less
possibility of customer confusion and frustration.

3.1 Program changes affecting vested members

1. Any airline or program partner that has not re-
served the right to make future changes in the manner
required by Sections 3.2 and 3.9 of these Guidelines and
that changes any aspect of its program (for example,
imposition of capacity controls, increases in award levels,
or any other mechanism whereby a vested member’s abil-
ity to redeem any award will be adversely affected) must
protect vested program members. Examples which meet
this Guideline are:

(a) All vested members may not be adversely affected
by that change for a reasonable period [which] would be
one year following mailing of notice of that change.

5&a

(bi The airline or program partner may allow vested
members to lock in any award level which is in effect
immediately preceding any change in the program. That
award level would be guaranteed fora period of one year
after mailing notice of any increase in award levels. A
vested member would also be permitted to change his or
her selection to lock in a different award in existence at
any time prior to an increase in award levels.

(¢) The airline or program partner may credit vested
program members with miles or other units sufficient to
assume that, at the time of any change in the program,
the member will be able to claim the same awards he or
she could have claimed under the old program.

Comment: This Guideline institutes corrective meas-
ures to protect vested members and the mileage they ac-
crued before receiving adequate notice that a program
could change to their detriment at some point in the fu-
ture. The Guideline sets forth three acceptable alterna-
tive approaches to allow airlines to change existing pro-
grams without unreasonably altering the rights and ex-
pectations of vested members. For example, an airline
may wish to create a new program with higher award
levels for persons who join in the future. Guideline
3.1.1/a) grandfathers in vested members for a one-year
period after notice. Guideline 3.1.1/b) grandfathers only
a specified locked-in award for a one-year period after
the effective date of the change and thereby gives the
member an additional year to accrue mileage or units
toward a specific award. Guideline 3.1.1(c) allows the
program to avoid the administrative problems of distin-
guishing between old and new members and old and new
award levels by equitably adjusting the award levels of
the vested members.

These examples are not the only ways in which airlines
can reasonably protect vested members when changing
existing programs. They are intended to delineate mini-
mum acceptable standards.

59a
3.2 Notice of Changes

1. Adequate notice of changes in current frequent flyer
program award levels must be provided to vested program
members by the airline or program partner to allow a
reasonable time for the vested member to obtain and use
an award. For example, a notice no less than one year
prior to the effective date of such change would be reason-
able. Reduction in award levels would not require such
notice. 2. Any airline which has a policy of deleting pro-
gram members from its mailing list for notices and state-
ments must clearly and conspicuously disclose that policy
in plain language in its rules and regulations.

3. To reserve the right to make future changes in the
award levels and program conditions or restrictions in a
manner providing reasonable notice consistent with state
iaw, which notice is less than the notice set forth in Guide-
line 3.2.1, an airline must first clearly and conspicuously
disclose that reservation and the nature of such future
changes, in plain language. This disclosure should in-
clude examples which make clear the outer limits within
which program awards may be changed. For example,
the following is not adequate disclosure:

“Program rules, regulations and mileage levels are
subject to change without notice.”

This example is adequate disclosure:

“( Airline) reserves the right to terminate the program
with six months notice. This means that regardless of
the amount you participate in this program, your right
to accumulate mileage and claim awards can be termi-
nated six months after we give you notice.”

Or:

“(Airline) reserves the right to change the program
rules, regulations. and mileage level. This means that
(Airline) may raise mileage levels, add an unlimited
number of blackout days, or limit the number of seats

60a

available to any or all destinations with notice. Program
members may not be able to use awards to certain desti-
nations, or may not be able to obtain certain types of
awards such as cruises.”

Or, if the airline so intends, the disclosure might also

Say:

“In any case, (Airline) will make award travel avail-
able within—days of a program member’s requested
date, except for blackout dates listed here.”

The airline’s right to make future changes, in a manner
other than that provided in Guideline 3.1, shall apply only
to mileage accrued after members receive the notice re-
quired by this Guideline.

Comment: In the past, airlines have attempted to re-
serve the right to make radical future changes in their
programs by using such vague and uncertain blanket
language as “Subject to additions, deletions, or revisions
at any time.” The consumer outrage that ensued when
several of the major airlines attempted unilaterally to
change their programs in the winter of 1986-87 makes it
clear that consumers were not adequately told, when they
joined and participated in frequent flyer programs, that
they were taking a gamble that the award they were
striving for would still be available, at the mileage level
originally advertised by the time they accrued the neces-
sary miles. To avoid a recurrence of this same problem
in the future, this Guideline provides that the potential
for such extensive program changes must be clearly and
conspicuously disclosed to the public by specific example.
It also puts the airlines on notice that (1) their previous
attempts to disclose this critical information have been
inadequate (2) if they intend to reserve the right to
make such changes in the future, they must give mem-
bers new and different notice, and (3) as to vested mem-
bers, airlines cannot implement any adverse changes until
one year after notice is given. One year is deemed rea-

6la

sonable because many consumers can only travel during
particular periods of the year due to work or family con-
straints, and therefore notice of less than a year may
impact unduly harshly on a particular class of program
members.

If an airline wants to reserve the rights to change the
terms of its program without giving its members one
year’s notice (1) it can do so only after clear and ade-
quate notice has been given to the program members
and (2) this reduced standard can apply only to mileage
accrued after clear and adequate notice has been given.

NAAG discovered that many airlines delete program
members from their mailing lists if they are determined
to be “inactive.” Inactive is defined differently by each
airline, but generally includes some formula requiring
active participation in the program within a six to ten
month period prior to any given mailing. Because crucial
information regarding changes is included in program
mailings, the Guidelines require that any airline with a
policy of deleting program members from its mailing list
clearly and conspicuously disclose that policy in the rules
and regulations distributed to all program members when
they join.

3.3 Fare or passenger class limitations

Any limitation upon the type or class of fare with which
ar upgrade certificate, discount flight coupon, or free
companion coupon may be used must be clearly and con-
spicuously disclosed before the program member claims the
award. Disclosure of the fare by airline terminology (for
example, “Y Class’) is not deemed sufficient.

Comment: Many airlines are encouraging consumers
to use their accrued mileage or credits to obtain upgrade
certificates or free campaign coupons, rather than free
tickets because this is more cost effective for the airlines.
Many of these coupons and certificates can be used only

62a

in conjuction with a regular coach fare ticket. Because
of the high cost of a full coach ticket (often disclosed only
as “Y Class’) many of these coupons and certificates
represent no real savings and therefore are useless to
consumers. This Guideline requires that any such re-
striction be clearly disclosed to consumers before the
award is claimed.

3.4 Certificates issued for vested miles

Certificates, coupons, vouchers, or tickets issued by an
airline for awards redeemed for vested miles must be
valid for a reasonable period of time. One year is deemed
to be reasonable. Any restrictions on use, redeposit, ex-
tension, or re-issuance of certificates must be clearly and
conspicuously disclosed on the certificate and in any
rules, regulations, newsletter or other program materials.

Comment: Again, because many consumers may only
travel during certain periods of the year, fairness re-
quires that awards be valid for at least a full twelve
month cycle.

3.5 Fees

Any airline which charges a fee for enrollment in its
frequent flyer program must fully disclose at airline
ticket counters and in all advertisements, solicitations or
other materials distributed to prospective members prior
to enrollment all terms and conditions of the frequent
flyer program.- Such disclosure must be made prior to
accepting payment for enrollment in the airline’s program.

Comment: Some airlines have required that consumers
fill out a membership application and pay a membership
fee before obtaining a copy of the program rules and
regulations. Because of the serious restrictions that can
apply to a travel reward program, it is essential that all
consumers have an opportunity to review al! of the pro-
gram rules and regulations before paying an enrollment
fee.

63a
3.6 Redemption time

All airlines must disclose clearly and conspicuously the
actual time necessary for processing award redemption
requests where such requesis are not normally processed
promptly. An example of prompt processing would be
within 14 days of processing the request. An example of
a disclosure would be “processing of awards may take
up to 30 days.”

Comment: The airlines indicated that full disclosure
of redemption time will not be a problem.

3.7 Termination of program affecting vested members

In the event a frequent flyer program is terminated,
adequate notice of termination must be sent to all vested
members so that vested members have a reasonable time
to obtain awards and use them. Adequate notice would
be notice at least one year prior to the termination of the
program. Award levels in existence prior to such notice
should remain in effect for one year. _ Program members
should then have one year to use certificates, coupons,
vouchers or tickets. Any applicable capacity controls
should be modified as necessary to meet the demand for
all award benefits due program members.

Comment: The airlines uniformly take the position that
because participation in travel reward programs is “free,”
an airline should be abie to terminate a travel reward
program at any time without notice. NAAG strenuously
disagrees. Consumers pay significant consideration for
the airlines’ promise to award them “free tickets” and
other awards. Program members fly on a_ particular
airline to accrue mileage in a travel reward program
often foregoing a more convenient departure time, a more
direct flight, and even a less expensive ticket. Those con-
sumers who kept their part of the bargain have a right
to expect the airlines to keep theirs, regardless of the
cost. This Guideline affords consumers reasonable pro-
tection against unilateral changes. It gives consumers one
year to accrue the mileage to reach a desired award level
and one year to use the award.

64a

This Guideline is intended to apply to programs that
are terminated due to mergers or for any other reason.
It would be unconscionable to permit airlines, which have
reaped the rewards of these travel incentive programs, to
walk away from their obligations to consumers under any
circumstances.

3.8 Restrictions

All material restrictions on frequent flyer programs
must be clearly and conspicuously disclosed to current
program members and to prospective members at the time
of enrollment.

Comment: This Guideline is intended as a corrective
measure. Any airline that has not clearly and conspicu-
ously disclosed material program restrictions to vested
members should do so now. New members are entitled to
full disclosure at the time of enrollment.

3.9 Method of disclosure

Disclosures referred to in these Guidelines should be
made in frequent flyer program solicitations, newsletters,
rules, and other bulletins in a clear and conspicuous
manner so as to assure that all program members receive
adequate notice. As used in these Guidelines, disclosure
also refers to information on program partners.

Comment: The brochures containing the rules and regu-
lations for airlines’ frequent flyer programs have been
as long as 52 pages. Extremely important restrictions are
often buried under inappropriate topic headings or hidden
on the back of the last inside pages of the brochure. This
Guideline requires that restrictions be discloséd in rea-
sonable print size in a location that will be most helpful
and informative to consumers.

Any reservation of the right to make future changes
in a program is so significant to consumers that it should
be disclosed prominently to insure that the maximum
number of people see and read this restriction. The Guide-

65a

line permits the airlines flexibility to determine when
and how often a disclosure must be made so long as the
airline discloses the information in a manner which gives
meaningful notice to all] affected members.

One airline complained that Guideline 3.9 is unreason-
able because it proposes that all the restrictions be dis-
closed at the beginning of the program brochure. In fact,
the only disclosure the Guidelines Suggested listing at the
beginning of a brochure is the reservation of the right
to change the program prospectively. The: significance of
such a restriction—that the terms and conditions of the
program can change at any moment—is so critical that
potential members should be made aware of it imme-
diately. All other disclosures can be made in the text of
the brochure.

.-
.

66a
APPENDIX G
UNITED STATES OF AMERICA
DEPARTMENT OF TRANSPORTATION

OFFICE OF THE SECRETARY
WASHINGTON, D.C.

Issued by the Department of Transportation
on the 29th day of May, 1992

Docket 46280
COMPLAINT OF ASSOCIATION OF DISCOUNT TRAVEL BROKERS
against

CONTINENTAL/ EASTERN TARIFF, C.A.B. No. 409

Docket 47539

RULEMAKING PETITION OF ASSOCIATION OF
DISCOUNT TRAVEL BROKERS

on

FREQUENT FLYER PROGRAMS AND AWARDS

ORDER DISMISSING COMPLAINT AND
DENYING PETITION FOR RULEMAKING

On May 8, 1989, the Association of Discount Travel
Brokers (“the Association”) filed a complaint against a

67a

tariff of Continental Airlines, Inc. and Eastern Air
Lines, Inc. that revised their One Pass frequent flyer
program’s rules and awards.' On May 16, on behalf of
itself, Eastern, and One Pass, Continental filed a motion
for leave to file out of time, which we will grant, and an
answer in opposition to the Association’s complaint.

Subsequently, on May 13, 1991, the Association filed a
petition for rulemaking on the use and transfer of fre-
quent flyer program awards. Trans World Airlines, Ine.
(“TWA”) in conjunction with Northwest Airlines, Ine.
(“Northwest”), American Airlines, Ine. (““American’’),
Delta Air Lines, Inc. (“Delta”), and Continental Airline,
Inc. (“Continental”) filed responses to the petition for
rulemaking. The Association then filed a reply to the
responses.

For the reasons stated below, we will dismiss the complaint
and deny the petition for rulemaking.

I. Tariff Complaint
A. The Complaint

The Association challenges the following revisions to the
Continental-Eastern One Pass Tariff:

(a) the revision reserving the right to modify, sus-
spend, restrict, or otherwise alter all or part of
the One Pass program upon 60 days’ notice to
active members;

1Under sections 221.250 and 302.505(b) of the Department’s
regulations (14 CFR 221.250 and 302.505(b)), a complaint request-
ing suspension of a tariff must be filed within ten days after the
tariff’s issuance date. The Association states that the geographically
diverse situation of its members prevented it from meeting this
deadline. We will treat this statement as a request for leave to file
an otherwise unauthorized document (see 14 CFR 302.4(f) ), which
we will grant.

Since the filing of the complaint, Eastern Air Lines, Inc., has
undergone liquidation under Chapter 7 of the bankruptcy laws.

68a

(b) the revision making fraud or abuse concerning
One Pass mileage credit or reward usage subject
to penalties, including termination of participa-
tion in the program and forfeiture of all accrued
mileage, reward certificates, and tickets issued
against reward certificates ;

(c) the revisions banning the sale, barter, or pur-
chase of One Pass rewards, defining the sale,
barter, and transfer of rewards or certificates
other than as expressly permitted as fraud or
abuse, making any rewards obtained by fraud
or abuse void if transferred for cash or other
consideration, and declaring that persons other
than the individuals named on certificates who
attempt to use them will be denied transportation
and the certificates deemed void; and

(d) the revision providing for capacity controls that
limit the availability of seats offered for reward
travel on certain flights and during certain times
of the year.

The Association challenges the tariff as procedurally de-
ficient, restrictive to price competition in air transpor-
tation, and unfair and unreasonable to consumers. First,
it claims that these four provisions make material changes
to the existing tariff “that severely restrict the benefits
and rights of the frequent flyer.” Contending that section
221.165 of the Department’s rules (14 CFR § 221.165)
requires an explanation for such substantive changes to
consumer benefits, the Association argues that Continen-
tal’s and Eastern’s failure to supply such information
violates our rule.

Second, the Association claims that its members conduct
a legitimate business as discount brokers, and it charges
Continental and Eastern (as well as other air carriers
with frequent flyer programs) with improperly attempt-
ing to destroy this business. It is to this end, according

69a

to the Association, that the airlines “started to include
restrictions against transferability in the tariff, together
with capacity controls, blackout dates({,] and the unilateral
right for the airline to do as it desired to any part of its
program.’’*

Third, the Association charges the Department of Trans-
portation with failing to protect consumers by not ade-
quately reviewing frequent flyer rules filed as_ tariffs.
The Association also accuses the Department of granting
Special Tariff Permission to frequent flyer tariffs with-
out a showing of emergency or merit in violation of
section 221.190 of our own rules (14 CFR § 221.190).
It argues that once these tariffs have been approved, if
carriers successfully argue in lawsuits that they have
the force of law, consumers have no recourse.

Fourth, in addition to these general complaints, the
Association states specific grievances against each of the
four revisions listed above. The Association challenges
revision (a) on the grounds that guidelines adopted by
the National Association of Attorneys Generals (““NAAG’”’)
for frequent flyer programs would require notice of at
least one year before an airline could terminate its pro-
gram. The Association challenges revision (b) by claim-
ing that the Department has never considered the reason-
ableness of such restrictive provisions and should do so
“before allowing the consumer to be unreasonably penal-
ized.” It challenges revision (¢c) as a direct and illicit
means of driving discount coupon brokers out of business.
It challenges revision (d) as a tool that allows the airlines
unfairly to “lure the consumer to fly . . . on the promise
that the rider will earn a free trip to an exotie destina-
tion” and then either increase the mileage premium for
that trip or drastically limit its availability.®
* Complaint of Association at 9.

3 Here, as in the case of revision (a), the Association cites the
NAAG guidelines, which would require carriers to provide awards

70a

Based on its allegations, the Association asks the Depart-
ment to investigate the One Pass revisions and suspend
the tariff.

B. The Answer

On behalf of itself, Eastern, and One Pass, Continental
opposes the Association’s complaint. In response to the
contention that the Department has not adequately re-
viewed frequent flyer tariffs, Continental states that in
1988, the Department concluded after an informal in-
vestigation that One Pass’s rules and tarifté on capacity
controls were proper and that there was no evidence of
unfair or deceptive practices within the meaning of sec-
tion 411 of the Federal Aviation Act."

In response to the other allegations, Continental argues
that the Association has misconstrued and misrepresented
the nature of the relationship between frequent flyer pro-
grams and their members. Continental contends that the
bulk of One Pass earnings and travel concern domestic
air transportation, in which the relationship between air
earriers and passengers has been governed since 1983
solely by contract law.* Continental characterizes the re-
visions challenged by the Association as legitimate terms
of the carriers’ unilateral offer and part of their legiti-
mate contract with One Pass members."
either without capacity controls or, if capacity controls apply, within
15 days before or after the date originally requested. If all seats
within this 31-day period were sold at the time the request was
submitted, then the guidelines would require the airline to provide
a seat on a date as close as possible to the date requested.

‘ Response of Continental at 2-3.

5 Continental claims that One Pass gives its members copies of the
program’s rules when they apply for membership and keeps them
apprised of all changes.

6 Continental argues, with many case citations, that a common
carrier may prohibit its customers from selling their rights to travel
at reduced fares and that in particular, an air carrier may prohibit
the sale of its frequent flyer awards.

Tla

Continental denies that the challenged revisions are novel
and asserts instead that they predate the tariff filing
and have the force of contract apart from their inclusion
in the tariff.” Specifically, Continental asserts, these pro-
visions have formed part of the One Pass program since
its inception, and the program’s applicants and members
have always been notified of all applicable terms and con-
ditions, including these provisions.

As for capacity controls, Continental denies that it or
astern engages in misleading advertising, fails to pro-
vide award transportation at the mileage advertised, or
fails to provide adequate capacity for award travel. Con-
tinental asserts that it and Eastern scrupulously adhere
to the capacity provisions in the One Pass terms and con-
ditions, and it repeats its assertion that these provisions
have always been part of the program.*

Il. Rulemaking Petition

A. The Petition

The proposed rulemaking has four principal elements:
(1) elimination of sale and transfer restrictions on
awards, (2) elimination of excessively restrictive capac-
ity controls, (3) elimination of unreasonable blackout
dates, and (4) notice of program changes.” The Associa-
tion claims that the proposed rule is designed to establish
a uniform, nationwide frame of reference for resolution
of the areas of major controversy surrounding the
award, transfer, sale, or use of frequent flyer mileage

7 According to Continental, substantially all of One Pass terms
and conditions now appear in the tariff.
8’ Continenta! asserts that the original One Pass terms and condi-
tions stated as foiiows:
Reward usage is subject to capacity controls which limits [sic]
the availability of seats offered for reward travel on certain

flights and during certain times of the vear.

® Association Petition for Rulemaking at 7-8.

72a

awards. The Association’s arguments in support of its
claims are substantially similar to those in its complaint
and include the promotion of competition among air car-
riers, the protection of consumer interests from allegedly
deceptive ard unfair practices [under § 411 of the Fed-
eral Aviation Act], such as capacity controls, blackout
dates, award structure mileage requirements, and trans-
ferability restrictions, and the prevention of the airlines’
improper attempt to destroy a legitimate business.

The Association analogizes the frequent flyer program
with the “S&H Green Stamps frequent buyer program”
at issue in In re Sperry & Hutchinson Co.,' 73 F.T.C.
1099 (1968). The Federal Trade Commission in that
ease initially found similar acts, such as the transfer-
ability restrictions, to have violated the FTC Act, a
statute the Association argues is substantially the same
as § 411 of the Act.

B. The Responses

The respondents generally oppose the proposed regulations
on the basis that (1) they deal with issues already re-
solved in court or pending in litigation, (2) they are
impracticable, (3) discount brokers conduct illegal activ-
ity by defrauding the airlines, and (4) frequent flyer
program rules are not unfair or discriminatory.

The respondents contend that the proposed regulations
address issues that have already been resolved in the
courts or are subject to pending litigation. American,
in particular, notes that recent court decisions are based
on longstanding precedent and principles confirming that
“(1) a prohibition against purchasing and selling fre-
quent flyer awards is a valid and enforceable contractual
restriction on assignment; and (2) there are no complex
unresolved issues—and never were—regarding the ille-
gality of the brokers’ conduct.” '?® American further notes

10 Response of American at 7.

73a

that virtually every argument that the Association ad-
vances in its petition failed to gain acceptance in fre-
quent flyer litigation, including the premises that fre-
quent flyer members have vested property rights to travel
awards and that airline program rules are unfair trading
practices and violate the Sherman Act. American and
Delta specifically note that, under the final FTC consent
order, S&H was expressly vermitted to continue to restrict
the transferability and exchange of its stamps. Sperry &
Hutchinson Co,, 83 F.T.C. 478 (1973).

According to American and the other respondents, the
Association is in effect asking the Department to legiti-
mize the allegedly illegal activities of the discount
brokers, who engage in systematie fraud and deception
in order to conduct their business. According to the
TWA/Northwest response, these activities may constitute
criminal activity pursuant to 18 U.S.C. § 1343 and 18
U.S.C. § 13841. American alleges that some brokers’ con-
tracts with their customers use indemnification language
that makes the customers liable for the brokers’ unlawful
conduct.'' In fact, American claims that the brokers
often use the same contract transferability restriction
with their own customers that they claim is unfair and
discriminatory on the part of airlines.’ Delta contends
that the brokering operations violate the Lanham Act
and commercial disparagement, false advertising, and
unlawful racketeering activities in violation of the Fed-
eral Racketeer Influenced and Corrupt Organizations Act, |
18 U.S.C. § 1961 et seq.

Furthermore, the respondents contend that it would be
impracticable for the Department to involve itself in what
are essentially business decisions regarding ongoing ad-
vertising and promotional programs. Frequent flyer pro-
grams extend beyond the airlines to telephone companies,

11 Jd. at 12.
12 Td., at 11, footnote 11.

iii

74a

car rental companies, hotels, and credit card companies
through which ancillary mileage credits can be accumu-
lated. Consequently, awards also extend beyond free or
reduced rate transportation to free or reduced rate rental
ears, hotel accommodations, rail transportation, and other
benefits. The respondents also argue that, if the Depart-
ment adopts the proposed rule, these ancillary industries,
although affected, would be beyond the jurisdiction of the
Department.'®

The respondents also contend that market forces are in
a better position than the Department to correct any per-
ceived abuses in the frequent flyer program. Presum-
ably the first airline to adopt the “fairer” rules would
gain an immediate increase in business if the present
rules are as restrictive and unfair as the petitioner sug-
gests.

The respondents take exception to the petitioner’s allega-
tions of deceptive and unfair practices. The TWA and
American programs were not as wide open at their in-
ception as the petitioner suggested. For example, mile-
age could only be accumulated on domestie flights, and the
program was originally offered as a limited-time promo-
tional campaign. Benefits have expanded dramatically
because of market forces. With time, the program rules
were libex alized by, among other things, adding other car-
riers as travel partners and allowing consumers to ac-
cumulate mileage on international flights. Moreover, the
respondents claim that they need a certain amount of
flexibility in meeting consumer needs.

The respondents claim that past changes to program
award structures have not been as injurious as alleged by
the petitioner. TWA specifically notes that its increase
in the mileage award levels only affected certain routes.
Most of the award levels remain the same es in 1981,

13 Responses of American and TWA at 16-17 and 4, respectively.

——— ewe ers

75a

when TWA offered only six awards in comparison to the
present 60 awards. In 1990, TWA established an Equity
Miles program which allows all members with previously
accumulated mileage to claim awards under either the
old or new award structure. American offers flight up-
grades to its members who fly so much that they argu-
ably do not want a free trip. Delta also claims that in
many cases uwards are now availab’e for lower mileage
than in the early 1980s.

The respondents assert that members have had sufficient
notice of the nrograms’ vovernine rules. For at least
eight years the contract terms of the TWA program have
included a prohibition against barter, trade, or sale of
the award certificates, notification of some capacity con-
trol, and notification that program rules were subject to
change at any time. Similarly, American has had the
same no-sale rule printed on its travel awards since 1983.
In addition, Delta’s initial rules provided that the awards
were “non-transferable”. In 1983 and 1985, Delta clari-
fied these rules.

American specifically criticizes the other proposed pro-
vision regarding capacity controls and notice of program
changes. Tor example, American characterizes the pro-
posed provision regarding capacity controls as both “mean-
ingless and impossible” because it would prohibit capacity
controls of any type unless all seats on a flight were al-
ready reserved, including by an unlimited number of pas-
sengers using frequent flyer awards.'' Moreover, Amer-
ican asserts that the Association’s proposed prohibition of
ail capacity controls for two full years would make it
impossible for carriers to take any measures to limit
revenue disp!acement during that period. Similarly, Con-
tinental notes that if carriers were to be forced by regu-
lation to make available free seats without time or route
or capacity limitations, and deny themselves needed reve-

14 Response of American at 18.

76a

nue, they could be forced to eliminate frequent flyer pro-

grams altogether."

C. The Reply

The Association takes exception to the respondents’ argu-
ments on five grounds. First, the Association contends
that the requested rulemaking is an appropriate exercise
of the Denartment’s enforcement jurisdiction under Sec-
tion 411. Second, it claims that local civil court actions
do not justify the summary rejection of the petition.
Third, the Association claims that the petition cannot be
summarily rejected on competition, cost, or industry im-
pact grounds. It states that it does not propose any man-
datory inter-cerrier transfer of frequent flyer program
mileage or awards, and the proposed rule is not incon-
sistent with reasonable carrier efforts to promote brand
loyalty. The Association claims that no carrier has dis-
puted its claim that the proposed rule can be implemented
without appreciable economic harm to the industry, and
it views the suggestions that the frequent flyer programs
might be discontinued as unsubstantiated threats. Fourth,
the Association claims that the petition cannot be sum-
marily rejected as demonstrably unworkable. Finally, it
argues that efforts to squelch secondary markets are not
presumptively lawful, but rather highly suspect. It takes
issue with the carriers’ responses concerning the antitrust
considerations of Sperry & Hutchinson.

III. Disposition

The One Pass revisions do not violate the Federal Avia-
tion Act or any pertinent rules or policies of this Depart-
ment. In addition, adoption of the proposed regulations
is not warranted. We therefore dismiss the Association’s
complaint and deny the petition for rulemaking.

We have already addressed some of the issues raised in
the complaint in Order 89-9-25, in which we dismissed
the Association’s complaint against revisions by American

15 Response of Continental at 3.

77a

Airlines to its frequent flyer program. We held in that
order that rules governing frequent flyer programs-——as
distinguished from the schedule of bonus award levels—
are not required to be filed as tariffs. We also held that
even if carriers do file them as clarifying information,
such filing does not give these rules the legal effect of a
federally approved tariff. The Association has made no
effort to show why our conclusions in Order 89-9-25 are
not applicable here.’* Continental correctly describes the
relationship between frequent flyer programs and their
members as a contract in which the carrier offers to pro-
vide benefits subject to the program’s terms and condi-
tions and the participant accepts the offer by joining the
program and flying on the carrier."

Because program rules are not required to be filed and do
not have the legal effect of a Federally-approved tariff,
the Association’s procedural challenges regarding the suffi-
ciency of Continental’s and Eastern’s explanation of their
revisions, a showing of emergency or merit, and the suff-
ciency of the Department’s review must be rejected.

As for the adoption of rules regulating certain aspects of
the airlines’ frequent flyer programs, the Association’s
rulemaking petition rests on its assumption that the
carriers’ restrictions on the transfer or sale of frequent
flyer awards, their current capacity control and blackout
date practices, and their allegedly inadequate notice to
consumers constitute unfair and deceptive practices and

16 For an explanation of this policy, see Order 89-9-25, at 4-5.

17 Continental does err, however, in stating that in domestic air
transportation, the relationship between carriers and passengers is
governed solely by contract law. Section 411 of the Act, with its
prohibition of unfair and deceptive practices and unfair methods of
competition, still applies to domestie air transportation as well as to
international air transportation, as do various regulations issued
under its authoritv: see, e.¢., 14 CFR Parts 373 (concerning con-
sumer credit), 250 (concerning denied boarding compensation), and

399.88 (concerning code sharing).

78a

unfair methods of competition in violation of section 411."
The Association has failed to show, however, that the
practices it challenges may violate section 411. We are
therefore denying the Association’s rulemaking petition.

The Association argues in part that its proposed rules
are required because the carriers have engaged in decep-
tive practices, since program members have allegedly re-
ceived too little advance notice of changes in the programs ,
and of such restrictions as the prohibition against giving
frequent flyer awards. The Association therefore asks
that we adopt rules requiring carriers to give “reason-
able’ advance notice of capacity controls, 180 days’ notice
of blackout dates, and one year’s notice of pregram
changes that make it harder for members to earn or use
awards.

We find that the Association has not shown that the
‘arriers’ conduct misleads or is likely to mislead program
members. It has provided statements by some program
members that they were unhappy with certain program
changes or surprised to learn that awards could not be
used on some routes at some times. Petition at 77, S..
It further alleges that most program members think they
have the right to sell their awards. Petition at 38, 39.
This evidence is insufficient to demonstrate actual or
potential deception, and no program materials have been
produced that substantiate the allegation. The Association
has not shown that members are unaware that carriers
reserve the right to change the terms of the programs or
impose blackout dates and capacity limits. More import-
antly, the Association has not attempted to show that the
actual notice given by any carrier is in fact inadequate.
The carriers, on the other hand, state that they have
given members notice of the transfer restrictions and

18 The Association does not seek a prohibition of frequent fiver
programs or even a prohibition of all use of capacity controls and
blackout dates. Petition at 2, 60, 80, 84.

79a

program changes. The carriers also assert that they have
repeatedly informed members that the program terms could
be changed at any time. See, e.7.. Delta Response at 4-5;
TWA NW Response at 8. Given this evidence, we see no
need for a general rulemaking of the type requested by
the Association.

The Association further argues that a rulemaking is
necessary because the challenged carrier practices are un-
fair methods of competition. However, the Association
has not demonstrated that the carriers’ frequent flyer pro-
gram practices violate the antitrust laws or are analogous
to antitrust law violations. In fact. the Association states
that it does not claim that frequent flyer programs vio-
late the Sherman or Clayton Acts. Petition at 60. It has
also not tried to show that the program practices at issue
are analogous to aititrust law violations. Consequently,
the Association has failed to show that the program prac-
tices at issue are unfair methods of competition. Cf.
Continental Air Lines v. American Airlines, Order 85-
12-69 at 6 (December 24, 1985): Air Florida v. Eastern
Air Lines, Order 81-1-101 (January 21, 1981). Further-
more, one court has held that TWA’s prograin restrictions
did not violate sections 1 or 2 of the Sherman Act. Trans
World Airlines v. American Coupon Exchange, 682 F.
Supp. 1476, 1485-1488 (C.D. Calif. 1988), rev'd in part
on other grounds, 913 F.2d 676 (9th Cir. 1990).

While the Association nonetheless claims that the pro-
gram terms at issue (e.g., transfer restrictions) un-
reasonably limit competition, it has not explained in any
detail how those practices could have such an impact. The
Association asserts, for example, that the carriers’ current
operation of the programs keeps new firms from entering
the airline industry, Petition at 4, but it never explains
Why its proposed rules would encourage entry or why the
carriers’ prohibition against selling awards discourages
entry.

80a

The carrier restrictions on the sale of awards may put
the Association’s members out of business by making the
purchase and sale of frequent flyer awards difficult or
impossible. Petition at 61-62. Nevertheless, in other
industries the courts have held that a producer of a prod-
uct may terminate the distribution of its product through
independent wholesalers and instead distribute the product
itself to consumers, at least if it has not engaged in
predatory conduct and has a legitimate reason for the
change in distribution. See, e.g., Paschall v. Kansas City
Star Co., 727 F.2d 692 (8th Cir. 1984) (en bane), cert.
denied, 469 U.S. 872; Naify v. McClatchy Newspapers,
399 F.2d 335 (9th Cir. 1979). In these circumstances, a
carrier’s exercise of this right with respect to program
awards does not violate the antitrust laws or their spirit.

Furthermore, as is apparent from the Association’s own
pleadings, the carriers use their programs as a means of
competing for passengers. See, e.g., Petition at 19, citing
Delta’s triple mileage promotion. See also Airline Market-
ing Practices: Travel Agencies, Frequent-Flyer Programs,
and Computer Reservation Systems, prepared by the Sec-
retary’s Task Force on Competition in the Domestic Air-
line Industry, at 39. Since the programs began, each
carrier has greatly expanded the kinds of awards that
members can obtain and the ways in which members can
accumulate award miles in order to make its program
more attractive. See, e.g., TWA/’NW Response at 5-8;
American Response at 3. These facts contradict the Asso-
ciation’s contention that the carriers operate the programs
so as to reduce competition.

We also find that the program terms at issue are not un-
fair practices, within the meaning of section 411. In
administering section 5 of the Federal Trade Commission
Act. 15 U.S.C. 45, the model for section 411, the FTC has
stated that a firm’s conduct may be an unfair practice if
it violates public policy, is immoral], or causes substantial
consumer injury not offset by any countervailing bene-

sla

fits. Petition at 56-57. See also FTC v. Sperry & Hutch-
inson Co., 405 U.S. 233, 244, n. 5 (1972). The Associa-
tion has not shown that the specific practices challenged
by it should be proscribed on these grounds.’ The Asso-
ciation does not claim that the program terms at issue
are immoral. They also do not appear to be contrary to
any established public policy. In an analogous situation,
the courts have found that carrier restrictions on the
transfer of tickets do not violate public policy principles.
Bitterman v. Louisville & Nashville R.R., 207 U.S. 205,
221-222 (1907); Trans World Airlines v. American Cou-
pon Exchange, 913 F.2d 676, 686-689 (9th Cir, 1990).%

The challenged program features, moreover, do not appear
to cause unwarranted consumer injury. Instead, they
seem to be legitimate methods for controlling the cost of
frequent flyer plans. Without such restrictions, carriers
might choose to terminate or ca back the programs. As
American puts it, “Like all marketing programs, what
makes frequent flyer programs possible is precisely the
mutually beneficial balance which enables airlines to offer
such extraordinary and valuable benefits to their members
without suffering substantial revenue loss.” American Re-
sponse at 17. Even the Association admits that capacity
controls and blackout dates serve a legitimate purpose by

19 The carriers, on the other hand, argue that we should deny the
Association’s petition because its members’ purchase and sale of
awards violates several statutes and involves the use of fraud. We
need not address these contentions, for the Association has nov
justified conducting its proposed rulemaking under section 411

20'~he Association complains that the restrictions on using and
selling awards keep corporations from using awards for business
purposes, even though many program members accumulate award
miles on trips paid for by their employers. Petition at 32-37. No
corporation has supported the Association’s petition, however, and
some corporations have developed methods of recapturing awards.
Petition at 35-36. Corporations can also develop means of ensuring
that employees purchase the cheapest available fare rather than buy
a ticket enabling them to earn award miles. Airline Marketing
Practices, supra, at 18, 19-20.

S2a

reducing the number ef paying passengers displaced by
users of program awards. Petition at 80 84. Restrictions
on the transfer of awards similarly limit carrier costs and
revenue losses.

The Association’s petition assumes in large part that we
should prohibit practices considered unfair by some con-
sumers or businesses, even if they involve no deception or
threat to airline competition. This is an incorrect reading
of section 411, for that section does not give us unlimited
authority to regulate airline practices. To adopt the more
expansive interpretation of section 411 proposed by the
Association, would frustrate Congress’ decision that the
public will benefit if airline fares and services are deter-
mined by market forces rather than government regula-
tion. See Order 89-9-25 (September 13, 1989) at 4-5.
Furthermore, even apart from Congress’ decision to de-
regulate the airline industry, the courts have held that
section 5 dues not give the FTC unlimited authority to
proscribe competitive practices that it considers unfair or
undesirable. See, e.g., E.. DuPont Co. v. FTC, 729 F.2d
128 (2d Cir. 1984); Official Airline Guides, Inc. v. FTC,
630 F.2d 920 (2d Cir. 1980), cert. denied, 450 U.S. 917.

Although it has failed to show that the carrier practices
violate section 411 under our precedent, the Association
argued that a Federal Trade Commission proceeding in-
volving S&H green stamps supports its contention that
the carriers’ pratices should be deemed unfair methods of
competition under section 411. Asseciation Reply at 27-32.
We disagree. In that proceeding, begun in the late 1960's,
the FTC initially held that Sperry & Hutchinson, the
seller of S&H green stamps, could not block trading stamp
exchanges from buying, selling, and trading green stamps
with consumers. After the courts vacated this FTC order,
the agency settled the case in a way which did not block
Sperry & Hutchinson from secking to enjoin the future
operation of such stamp exchanges. That resolution of the
case is, of course, contrary to the Association’s position
here.

83a

Finally, the Association argues that the airline industry
and program members would benefit if we established uni-
form rules for the programs, since various state and
federal courts may in effect regulate the programs through
their adjudication of individual contract suits. This proc-
ess asserted|vy may result In each state having its own rules
or in the lack of any regulation of the programs, given
the carriers’ arguments that the states are preempted by
section 105 of the Act, 49 U.S.C. 1305, from regulating
the terms of frequent flyer programs.

This argument provides no basis for adopting the rules
sought by the Association. First, even if uniform regu-
lation were desirable, we could adopt such rules only if
the carriers’ conduct violated section 411.7! As shown, the
Association has failed to show that such violations may
have occurred. Secondly, this argument assumes that
some agency should be closely regulating the terms and
conditions of frequent flyer programs. We disagree in
lirht of Congress’ decision to deregulate the airline
industry.

In addition, we doubt that our lack of regulations will
lend to significant corfusion. Even though some courts
have held that general state contract laws may apply

[Text truncated at 120,000 characters. The full text is on the page linked above.]

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385017_1111%3A1. Public record. Not legal advice.
