# Amicus Curiae Brief — Philip Morris USA v. Williams

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URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385016_0249%3A12

## Record

- **Collection:** Supreme Court brief
- **Document type:** Amicus Curiae Brief
- **Published:** January 1, 2007
- **Citation:** 549 U.S. 346

## Text

ATU A 12)

No. 05-1256 Suge Come US.
=—FiLED
IN THE JUL 28 204
Supreme Court of the Gnited Dfates
OFFICE OF THE CLiRX

PHILIP Morris USA,
Petitioner,
Vv.
MAYOLA WILLIAMS,
Respondent.

On Writ of Certiorari to the
Supreme Court of Oregon

BRIEF AMICUS CURIAE OF THE
ALLIANCE OF AUTOMOBILE MANUFACTURERS
IN SUPPORT OF PETITIONER

H. CHRISTOPHER BARTOLOMUCCI
Counsel of Record

PAUL A. WERNER

HOGAN & HARTSON L.L.P.

555 Thirteenth Street, N.W.
Washington, D.C. 20004

(202) 637-5810

JOHN T. WHATLEY

ALLIANCE OF AUTOMOBILE
MANUFACTURERS

1401 Eye Street, N.W.

Suite 900

Washington, D.C. 20005

(202) 326-5548

Counsel for Amicus Curiae

WILSON-EPES PRINTING CO., INC. — (202) 789-0096 — WASHINGTON, D.C. 20001

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ted, Ford would have presented to the jury accident statistics
showing that Explorers do not roll over any more frequently
than competitive SUVs, but the trial court excluded this
evidence.

Prior to the trial in Buell-Wilson, Ford had never lost an
Explorer rollover case, and 13 juries had returned defense
verdicts in such cases. But the Buell-Wilson jury—
completely uninformed of how the Explorer was actually
performing in the real world—returned a verdict awarding
$246 million in punitive damages. The California Court of

4 For example, NHTSA has recognized that “redesigning a
vehicle to significantly reduce its likelihood of rolling over
necessarily involves making fundamental changes in the vehicle's
dimensions (making it wider, longer, lower, heavier) and compro-
mising its utility to consumers (e.g., by reducing its fucl cfficiency,
ground clearance, load-carrying capacity, off-road capability, or
driveability on snowy roads).” 61 Fed. Reg. 28,550, 28,552 (June
5, 1996).

5 See, e.g., 53 Fed. Reg. 34,866, 34,867 (Sept. 8, 1988) (“the
stability factor [is] not sufficiently reliable or discriminating
among vehicles to identify a defect’); id. (Consumers Union “test
procedures do not have a scientific basis and cannot be linked to
real-world crash avoidance needs, or actual crash data.”); 52 Fed.
Reg. 49,033, 49,035 (Dec. 29, 1987).

© Ford has also received favorable results in Explorer roll over
cases since that time. See Shatz v. Ford Motor Co., 412 F. Supp.
2d 581 (N.D. W. Va. 2006) (jury verdict in Ford’s favor); Davis v.
Ford Motor Co., No. Civ. A. 302CV271LN, 2006 WL 83500 (D.
Miss. Jan. 11, 2006) (mem. op.) (judgment as a matter of law in
Ford’s favor); cf Jaramillo v. Ford Motor Co., 116 Fed. Appx. 76
(9th Cir. 2004) (initial jury verdict in favor of Ford reversed and
remanded for new trial).

12

Appeal disregarded the 13 prior verdicts, ruled that evidence
of the Explorer’s performance relative to other SUVs was
irrelevant and inadmissible, and found that Ford’s conduct
was highly reprehensible—even though reasonable people,
including the federal government, might conclude in good
faith that the Explorer was not defective. Nevertheless,
applying this Court’s decisions in Gore and State Farm, the
court reduced the punitive award to $55 million, or two times
the compensatory damages. Thus, once again, the ratio
guidepost at least limited the amount 6f punitive damages
that could be assessed for “highly reprehensible” conduct
that, in truth, probably was not reprehensible at all.

_

Similar examples abound, demonstrating the unpredictabil-
ity of a jury’s decision to punish an automobile manufacturer
for a design choice and the tendency of reviewing courts to
defer to such jury decisions. See, e.g., General Motors v.
Moseley, 447 S.E.2d 302 (Ga. Ct. App. 1994) ($101 million
punitive award not excessive even though side-saddle fuel
tank design at issue met applicable NHTSA safety standard),
overruled on other grounds, Webster v. Boyett, 496 S.E.2d
459 (Ga. 1998); Clark v. Chrysler, 310 F.3d 461, 469 (6th
Cir. 2002) (punitive award based on door latch design
affirmed because court concluded that the relevant federal
motor vehicle safety standard did not reflect how a latch
would perform in a real accident), vacated & remanded, 540
U.S. 801 (2003), appeal after remand, 436 F.3d 594 (6th Cir.
2006); Jablonski v. Ford Motor Co., No. 03-L-2027, 2005
WL 2837524 (Ill. Cir. Ct. Apr. 28, 2005) (judgment) (puni-
tive damages approved by trial court cven though design of
1993 Town Car’s fucl system met federal motor vehicle
safety standard that did not go into effect until 2006).

The unpredictability of the current legal environment will,
however, be overshadowed by the severity of the punitive
exactions levied and upheld against automobile manufactures
for making conscious design choices if the reprehensibility
guidepost is converted from “the most important indicium of
the reasonableness of a punitive damages award,” Gore, 517
U.S. at 575, into a constitutional trump card that revicwing

13

courts may play in fulfilling their constitutionally-mandated
role to review punitive damage awards for compliance with
due process. See Pacific Mut. Life Ins. Co. v. Haslip, 499
U.S. 1, 21 (1991) (“[A]ppellate review makes certain that the
punitive damages are reasonable in their amount and rational
in light of their purpose.”).

C. If The Reprehensibility Guidepost May “Over-
ride” Other Due Process Limits On Punitive Dam-
ages, Manufacturers Will Face Even More Severe
Punitive Exactions For Any Product Design That
Carries Risks.

If the reprehensibility guidepost is nothing more than a
“competitive tool[ ]” (Pet. App. 32a) that may be employed
to “overrid[e]” (id. at 33a) the ratio guidepost, the sky is the
limit for punitive damage awards in products liability cases
involving serious personal injury. As Justice Breyer warned
in Gore, “reprehensibility” would be “a concept without
constraining force” because it would be drained of “its
constraining power to protect against serious and capricious
deprivations” of private property. Gore, 517 U.S. at 590
(Breyer, J., concurring).

Although products liability cases do not inherently belong
at the high side of the reprehensibility scale, there is an
erroneous tendency automatically to place them there simply
because such cases usually involve serious injury or death,
and because jurors view the harms suffered by the plaintiff
through the distorting but powerful lens of hindsight bias.
While manufacturers must design products based on multiple
and abstract considerations, jurors (and reviewing courts)
frequently discount considerations such as cost or product
“marketability, appearance, ease of operation, durability,
[and] freedom from maintenance or repair,” Ausness, supra,
74 Ky. L.J. at 88-89, when confronted by real injury or death.
“So long as jurors are drawn—as they must be—from the
general population, it seems unrealistic to expect the jury to
disregard this basic belief [i.e., that life is priceless] either in
determining liability or in ruling on punitive damages.” Gary
T. Schwartz, Deterrence & Punishment in the Common Law

~

14

of Punitive Damages: A Comment, 56 S. CAL. L. REV. 133,
152 (1982). Thus, rather than comparing “expected benefits
and costs based on the state of information before the acci-
dent,” jurors instead “may compare the enormous cost to the
victim with the relatively negligible cost of the safety im-
provement” after an accident has already occurred and the

manufacturer haled into court. Viscusi, supra, 52 STAN. L.
REV. at 563.

Judge Easterbrook aptly described this phenomenon in a
case involving a woman injured when someone pressed the
emergency stop button on the escalator she was riding.

The ex post perspective of litigation exerts a hydraulic
force that distorts judgment. Engincers design [products]
to minimize the sum of construction, operation and injury
om > >°*

Come the lawsuit, however, the passenger injured by a
stop presents himself as a person, not a probability. Ju-
rors see today’s injury; persons who would be injured if
buttons were harder to find and use are invisibie. Al-
though witnesses may talk about them, they are spectral
figures, insubstantial compared to the injured plaintiff,
who appears in the flesh. * * * [N]o matter how conscien-
tious jurors may be, there is a bias in the system. Ex post
claims are overvalued and technical arguments dis-
counted in the process of litigation. And the claims of
crippled neighbors receive more weight than do potential
injuries to be felt by passengers (and stockholders) in
other states. [Carroll v. Otis Elevator Co., 896 F.2d 210,
215-216 (7th Cir. 1990) (Easterbrook, J., concurring) (ci-
tation omitted). |

But Judge Easterbrook is not alone in recognizing thé hind-
sight bias problem. See, e.g., W. Kip Viscusi, Jurors,
Judges, and the Mistreatment of Risk by the Courts, 30
J. LEGAL Stub. 107, 116 (2001) (corporations’ “superior ex
ante risk judgments may be outweighed by the ex post reality
of the accident victim”); Viscusi, supra, 52 STAN. L. REV. at
552 (mock juror study showing that proper risk balancing
inflates punitive awards against corporations). As another

15

commentator explained, “jurors have a natural sympathy for
a seriously injured person that is reinforced when the defen-
dant is a manufacturer, for many persons are hostile toward
major institutions in general and ‘big business’ in particular.”
Owen, supra, 49 U. Cui. L. REV. at 11 (footnote omitted).

This inherent bias—which operates to artificially locate
any products casc at the high-end of the reprehensibility scale
from the outset—-is exacerbated when the plaintiff can
demonstrate that the manufacturer undertook risk-utility
analysis in selecting a product design. Notwithstanding that
responsible manufacturers “think about risks in a systematic
matter and * * * undertake [cost-benefit] calculations to
ensure that there is appropriate risk balancing that is suffi-
ciently protective” (Viscusi, supra, 52 STAN. L. REV. at
550)—and, in most jurisdictions, are subject to liability only
for erroneous calculations—jurors and reviewing courts
frequently regard such assessments as base financial calcula-
tions worthy of extreme sanction. “[O)}ne person’s sound
engineering is another person’s trading lives for profits.”
Owen, supra, 49 U. CHI. L. REV. at 47.

The paradoxical consequence is that, while systematic risk-
utility analysis ex ante is the stuff of responsible corporate
decision-making that products liability law affirmatively
encourages, ex post it is a “red flag{[ ]” signaling nothing
short of “callous disregard for human health” and the con-
comitant need for a serious punishment. Viscusi, supra, 52
STAN. L. REV. at 578. Commentators have noted how this
unfolds in the typical products case: “Regardless of how
high the manufacturer sets the design standard, when an
accident does occur, the plaintiff's lawyer will have an expert
testify ({that] the product could have been made safer, and the
injury prevented, if the manufacturer had just been willing to
spend some additional money.” Andrew C. Clausen &
Annette M. Carwie, Problems Applying the Life of Georgia
v. Johnson Case in the Product Liability Setting: Where Do
We Go With Punitive Damages After BMW v. Gore?, 58
ALA. LAW REV. 46, 48 (1997). And “[a]s a result, an argu-

16

ment for reprehensibility can be-supported in virtually every
case.” Id. ~

In the products liability setting, therefore, there is a real
danger that the reprehensibility guidepost will become not a
meaningful trigger for imposing punitive awards or identify-
ing excessive ones, but a one-way lever for ratcheting them
ever skyward. Design defect cases necessarily come with
intent to harm the plaintiff “built in,” Aaron D. Twerski,
Punitive Damages: Through the Five Prisms, 39 VILL. L.
REV. 353, 356 (1994), because “a manufacturer’s choices
involving necessary safety trade-offs and statistically inevita-
ble risks always can be viewed in a sense as intentional
wrongs to consumers hurt by such products, as safe on
_ balance as such products may actually be.” Owen, supra, 49
U. Cui. L. REV. at 26 (footnote omitted). See a/so Viscusi,
supra, 52 STAN. L. REV. at 566 (“[U]ndertaking [cost-
benefit] analysis and making a conscious decision to forego
the improvement will subject a company to the charge that it
‘deliberately intended to injure the plaintiff.’”).’ Thus, if
every design adopted in the face of known risks can be
treated as an intentional wrong, “every actor could be held
strictly liable * * * for punitive, in addition to compensatory,
damages for any consequence to any person that was con-
templated in advance of any course of action.” Owen, supra,
49 U. CHI. L. REV. at 22. See also id. at 23 (“The decision to
market a product in a certain condition with certain risks may
have been a good one because the expected benefits were
great, and the product may not have been legally defective at
all, yet under this standard the manufacturer remains subject
to punishment for ‘disregarding’ the lesser risk by proceeding
to sell the product with any danger whatsoever.”).

? A claim of intentional misconduct may, moreover, be even
further aggravated by the manufacturer’s equally conscious—but
lawful and legitimate——decision to market its product. See, e.g.,
Nissan Motor Co. v. Armstrong, 32 S.W.3d 701, 704 (Tex. Ct.
App. 2000), aff'd in part, rev'd in part & remanded, \45 S.W.3d
131 (Tex. 2004). The promotion of a product deemed, in hind-
sight, to be “defective” can be castly—but incorrectly—labeled
“fraud.”

17

Av the foregoing cases illustrate, juries often punish prod-
uct manufacturers with punitive damage awards for thinking
systematically about risk, and automobile manufacturers’
conscious choices of designs that carry known safety hazards
have frequently provoked particularly severe punishments.
See Ford Motor Co. v. Sasser, 618 S.E.2d 47, 57 (Ga. Ct.
App. 2005) (upholding punitive damages award, in part,
because “various pre-production internal documents dis-
cussed” seat latch safety improvements but “Ford chose not
to adopt” them). The case of Grimshaw v. Ford Motor Co.,
174 Cal. Rptr. 348 (Ct. App. 1981), remains—-even a quarter
of a century later—a classic example. Grimshaw was
severely injured when the Fort Pinto in which he was a
passenger was hit from behind by another vehicle in a way
that caused a fire. He subsequently claimed that the place-
ment of the fuel tank behind the rear axle and the design of
the fuel filler pipe were defective. The jury awarded $125
million in punitive damages (later reduced to $3.5 million)
based, in part, on Ford’s performance of a systematic cost-
benefit analysis.®

Products liability cases already gravitate toward the high
end of the reprehensibility scale, but for reasons unrelated to
the true reprehensibility of the conduct at issue. The ap-
proach of the court below will exacerbate this dynamic by
permitting jurors and reviewing courts to rely exclusively on
the reprehensibility guidepost to punish automobile manufac-
turers for undertaking what might well be viewed, outside of
the courtroom, as responsible risk-utility analysis.

8 One commentator has explained that the corporate document
containing Ford’s cost-benefit analysis “has been assigned an
operational significance that it never possessed, and has been
condemned~as unethical on account of characterizations of the
document that are in signifi€ant part unwarranted.” Gary T.
Schwartz, The Myth of the Ford Pinto Case, 43 RUTGERS L. REv.
1013, 1026 (1991).

18

D. Punishing Automakers For Making Risk-Utility
Calculations Creates The Wrong Incentives.

Punitive damages, as this Court has repeatedly observed,
are intended to punish misbehavior and thereby discourage
its recurrence. See, e.g., Cooper Indus. Inc. v. Leatherman
Tool Group, Inc., 532 U.S. 424, 432 (2001) (punitive dam-
ages “operate as ‘private fines’ intended to punish the
defendant and deter future wrongdoing”); Gertz v. Robert
Welch, Inc., 418 U.S. 323, 350 (1974) (Punitive damages
“are not compensation for injury. Instead, they are private
fines levied by civil juries to punish reprehensible conduct
and to deter its future occurrence.”). But current constitu-
tional standards for review of such awards do not afford
automobile manufacturers significant guidance in choosing
designs that will not subject them to severe punishment by a
civil jury. ’

The upshot of the ruling below—that the reprehensibility
guidepost may override the ratio guidepost—is not simply
another ripple of uncertainty in the punitive damages terrain.
It will operate to further deter manufacturers from con-
sciously engaging in the responsible, systematic risk-utility
analysis that products liability law is actually intended to
foster because design choices adopted in light of such
analysis will expose them to more severe punishment than
those that are not. As one commentator explained, “[rJisk
analyses and, in particular, analyses that valucs lives highly,
are harmful to the company’s prospects, whereas failing to
think systematically about risks and undervaluing human life
is a less costly corporate strategy.” Viscusi, supra, 52 STAN.
L. REV. at 588; see also Schwartz, supra, 43 RUTGERS L.
REV. at 1037 (“Not only does this risk-benefit liability
standard tolerate situations in which the manufacturer trades
off safety for the sake of cost, but the standard rests * * * on
a philosophy which actually encourages manufacturers to
consider such trade-offs, a philosophy that specifies that the
welfare of society is generally enhanced when the manufac-
turer chooses a design that strikes the right balance between
advantages and disadvantages.”) (emphases in original).

19

The rule announced by the court below would create per-
verse incentives with untoward consequences for society. In
fact, it would lead to consumer products that are less safe.
Consider that a responsible product manufacturer contem-
plating a given safety improvement will “obtain a thorough
understanding of the risks involved and how the safety
device would affect those risks.” Viscusi, supra, 52 STAN. L.
REV. at 565. While that comprehensive assessment could be
expected to lead the manufacturer to opt for an efficient level
of safety—i.e., it would only adopt the safety improvement if
its benefits outweighed its costs—the manufacturer would
not risk performing the assessment if declining to adopt the
innovation (because its costs exceeded its benefits) would
expose it to a severe penalty for “explicitly trading off lives
against money.” /d.

By the same token, “the more a manufacturer is truly con-
cerned about its product’s safety, the more it will encourage
self-criticism and ‘negative’ analyses of the product within
the company.” Owen, supra, 49 U. Cui: L. REv. at 17.
Indeed, “it often is desirable during the initial stages of a
product’s design to test it to its limits to discover what those
limits are.” Jd. at 17-18. These efforts are desirable to
society because exposing a product’s weaknesses and explor-
ing dissatisfaction with it lead the manufacturer to produce a
superior product. See id. at 18. Nevertheless, a manufacturer
would rethink such efforts if doing so were tantamount to
sowing “the documentary seeds for a punitive damages claim
in a future products suit.” Jd. ,

The exorbitant punitive damage awards in products liability
cases that are a by-product of systematic risk-utility analysis
and product testing also inevitably lead to less innovation.
Such awards “tend to discourage participation in the underly-
ing economic activity.” Perez v. Z Frank Oldsmobile, Inc.,
223 F.3d 617, 622 (7th Cir. 2000). In other words, “if
damages exceed harm, parties may be led to curtail their
activities to an inappropriate extent—to refrain from engag-
ing in them even when the benefits exceed the harms
caused.”” A. Mitchell Polinsky & Steven Shavell, Punitive

20

Damages: An Economic Analysis, 111 HARV. L. REV. 869,
882 (1998). Consequently, “a firm might be induced to
withdraw its product from the marketplace even though
consumers place a higher value on the product than its full
cost of production, which includes the average harm caused
by the product.” Jd. See also Cass R. Sunstein, et al.,
Assessing Punitive Damages (With Notes on Cognition &
Valuation in-Law), 107 YALE L.J. 2071, 2077 & nn.22-23
(1998) (“[A]s a practical matter, a risk of extremely high
awards is likely to produce excessive caution in risk-averse
managers and companies.”’).

Il. PUNISHING A DEFENDANT FOR SPECULA-
TIVE HARMS TO NON-PARTIES IS INCONSIS-
TENT WITH THIS COURT’S PRECEDENTS
AND DUE PROCESS.

The ruling below approved of the plaintiff's invitation to
the jury to punish Philip Morris for its harm to Jesse Wil-
liams as well as to other, unidentified persons like him that
“have been” similarly injured in the “last 40 years” and the
“many more out there in the future.” Pet. for Cert. 2. This
type of open-ended invitation to punish a defendant for
speculative harms is a common feature of products liability
lawsuits and one that, if the jury accepts it, predictably
rockets punitive exactions into the financial stratosphere.?

9 See Thomas B. Colby, Beyond the Multiple Punishment Prob-
lem: Punitive Damages as Punishment for Individual, Private
Wrongs, 87 MINN. L. REV. 583, 584 (2003) (“The plaintiffs
attorney, although she usually represents only one (or, at most, a
few) of the many victims, will typically ask the jury to impose
punitive damages in an amount sufficient to punish the defendant
not only for harming the plaintiff, but also for the full scope of the
harm that its conduct caused to all victims and all of society.”); id.
at n.3 (citing cases). In Sand Hill Energy, Inc. v. Ford Motor Co.,
83 S.W.3d 483 (Ky. 2002), vacated & remanded, 538 U.S. 1028
(2003), decision on remand, 142 S.W.3d 153 (Ky. 2004), the $20
million punitive exaction imposed on Ford was equivalent to
$100,000 for each of 200 nationwide deaths that plaintiff's counsel
claimed in his closing argument resulted from Ford’s transmission
design.

21

But it is also one that is fundamentally at odds with this
Court’s punitive damages jurisprudence and basic notions of
fairness and due process.

A. Punitive Damages Must Bear A Rational Relation-
ship To The Harm Suffered By The Plaintiff.

The notion that a jury may impose a punitive damages
award that reflects assumed harms to unknown persons is
irreconcilable with this Court’s analytical framework for
determining whether a punitive damage award comports with
the Due Process Clause and its precedents implementing that
framework. In particular, it is incompatible with this Court’s
second, ratio guidepost as well as this Court’s explanation of
the first, reprehensibility guidepost.

The Court explained in Gore that the “second and perhaps
most commonly cited indicium of an unreasonable or exces-
sive punitive damages award is its ratio to the actual harm
inflicted on the plaintiff’ Gore, 517 U.S. at 580 (emphasis
added). But that was not the first—or last—time that this
Court acknowledged that “the proposition that a comparison
between the compensatory award and the punitive award is
significant.” /d. at 581. See State Farm, 538 U.S. at 418;
TXO, 509 U.S. at 459; Haslip, 499 U.S. at 23. Recognizing
that “traditional practice provides a touchstone for constitu-
tional analysis,” Honda Motor Co. v. Oberg, 512 U.S. 415,
430 (1994), this Court has emphasized this “significant”
proposition’s time-tested pedigree. Gore, 517 U.S. at 580.

While the Oregon Supreme Court did not dispute the im-
port of this guidepost in theory, its holding that a defendant
may be punished for harms to unknown non-parties eviscer-
ates it in practice. Compare Pet. App. 20a (“[W]e conclude
that evidence of similar conduct against other parties may be
relevant to a punitive damage award.”) (emphasis in original)
with id. at 3la (“[W]e conclude that the ratio guidepost
considers only harm to the plaintiff.”). A reviewing court
simply cannot meaningfully evaluate under the ratio guide-
post whether a given punitive damages award reasonably
correlates to the harm suffered by the plaintiff—and therefore

22

is not excessive—if that very penalty is actually based upon
_ harm to unknown others aside from the plaintiff as well.
Such an undertaking would be an exercise in futility. Indeed,
“if punitive damages were punishment for the full scope of
the wrong to society, rather than simply the wrong to the
plaintiff, it would make no sense to require a reasonable
relationship between the amount of punitive damages and the
amount of the individual plaintiff's compensatory damages.”
Colby, supra, 87 MINN. L. REV. at 607.

Permitting a plaintiff to recover a punitive damages award
that reflects harms to non-parties is not simply facially
incompatible with the ratio guidepost. It is also inconsistent
with this Court’s instructions regarding the proper applica-
tion of the reprehensibility guidepost. In State Farm, the
Court in fact “emphasized that courts cannot award punitive
damages to plaintiffs for wrongful behavior that they did not
themselves suffer.” Williams v. ConAgra Poultry Co., 378
F.3d 790, 797 (8th Cir. 2004). The State Farm Court ex-
pressly rejected Utah’s reliance on the defendant’s “nation-
wide policies rather than * * * the conduct directed toward
the Campbells,” 538 U.S. at 420, as a basis for “awarding
punitive damages to punish and deter conduct that bore no
relation to the Campbell’s harm.” /d. at 422. It explained
that “{djue process does not permit courts, in the calculation
of punitive damages, to adjudicate the merits of other parties’
hypothetical claims against a defendant.” /d. at 423. See
also White v. Ford Motor Co., 312 F.3d 998, 1015 (9th Cir.
2002) (holding that “the jury was permitted to engag[e] in a
due process violation * * * when it arrived at its punitive
damages award” because “it was permitted * * * to award
damages to vindicate the interests of all Ford pickup truck
buyers everywhere” and “measure damages by Ford’s harm
to the whole country”).

Although State Farm held that a jury cannot punish a de-
fendant for harm to non-parties, it did not foreclose a jury
from considering additional harms to others in gauging the
reprehensibility of the defendant’s conduct. The Oregon
Supreme Court thought this distinction too fine, see Pet. App.

23

18 n.3, but it is one ingrained in this Court’s punitive dam-
ages jurisprudence. In Gore, the Court explained that “the
fact that the Alabama Supreme Court correctly concluded
that it was error for the jury to use the number of sales in
other States as a multiplier in computing the amount of its
punitive sanction does not mean that evidence describing out-
of-state transactions is irrelevant in a case of this kind.” 517
U.S. at 574 n.21. That evidence, the Gore Court explained,
“may [instead] be relevant to the determination of the degree
of reprehensibility of the defendant’s conduct.” /d In
addressing Gore’s contention that BMW’s conduct was
particularly egregious because it constituted part of a “na-
tionwide pattern” of nondisclosure, the Court additionally
accepted that “evidence that a defendant has repeatedly
engaged in prohibited conduct while knowing or suspecting
that it was unlawful would provide relevant support for an
argument that strong medicine is required to cure the defen-
dant’s disrespect for the law.” Jd. at 576-577. In this regard,
it observed that “[o]Jur holdings that a recidivist may be
punished more severely than a first offender recognize that
repeated misconduct is more reprehensible than an individual
instance of malfeasance.” /d. at 577.

The Court struck a similar chord in State Farm. It did not
reject Utah’s “recidivist” theory of punishment out of hand
but held only that the facts of the case did not support it. See
538 U.S. at 423-424. Although “evidence of other acts need
not be identical to have relevance in the calculation of
punitive damages,” id. at 423, the Court explained that the
evidence proffered in the case “had nothing to do with a
third-party lawsuit” and that “[o]ther evidence concerning
reprchensibility was even more tangential.” /d. at 424.
Accordingly, the Court concluded that “[t]he reprehensibility
guidepost does not permit courts to expand the scope of the
case so that a defendant may be punished for any malfea-
sance.” /d. This Court’s precedents thus clearly embrace
the careful distinction that the ruling below rejected.

Permitting a jury to base a punitive damages award on
speculations about harms to non-parties also suffers another

24

fundamental due process defect of constitutional magnitude.
Of course, a plaintiff cannot recover any punitive damages
from a defendant without first prevailing on the merits of his
underlying lawsuit. See Colby, supra, 87 MINN. L. REV. at
607 (“Under current law, * * * a defendant cannot be made
to pay punitive damages unless the plaintiff establishes an
underlying civil cause of action[.]”). “[I]f the civil action
fails for any reason, the defendant will escape liability for
punitive damages.” /d. Thus, the failure of proof on an
element of a plaintiffs claim—e.g., causation—or the
existence of an affirmative defense—e.g., the running of an
applicable statute of limitations—will bar plaintiff's recovery
of any damages, including punitive ones.

But permitting a plaintiff to recover an award premised on
supposed harms that the defendant caused to others not
involved in the litigation eliminates this basic requirement
that a plaintiff prevail on the merits of his lawsuit. Cf id. at
654 (“Because punitive damages are properly recoverable for
each individual injury only if all of the elements of the
underlying cause of action are present and there are no
affirmative defenses, the defendant must be permitted to
contest causation and other elements of the alleged tort on an
individual basis with respect to the victim and to raise all
affirmative defenses that it has against particular victims.”’).
This essentially means that the defendant is subject to all of
the downside of class action litigation without any of its
corresponding procedural upside. See Williams, 378 F.3d at
797 (“Where there has been a pattern of illegal conduct
resulting in harm to a large group of people, our system has
mechanisms such as class action suits for punishing defen-
dants. Punishing systematic abuses by a punitive damages
award in a case brought by an individual plaintiff, however,
deprives the defendant of the safeguards against duplicative
punishment that inhere in the class action procedure.”).!°

10 See also Colby, supra, 87 MINN. L. REV. at 655 (“[U}nder
current law, if all of the victims were to join together in a class
action, the defendant would be spared the expense of paying either
compensatory damages or punitive damages for any class members

25

Thus, although “[t}he other wrongs allegedly resulting from
the same course of [defendant’s] conduct will be treated only
peripherally and painted with a very broad brush” at trial,
“(t]he jury will be permitted to punish the defendant for the
whole lot of them.” Colby, supra, 87 MINN. L. REV. at 654.

That state of affairs conflicts with the most elementary
notions of due process. As this Court has held, “ ‘[d]ue
process requires that there be an opportunity to present every
available defense.” ” Lindsey v. Normet, 405 U.S. 56, 66
(1972) (quoting American Sur. Co. v. Baldwin, 287 U.S. 156,
168 (1932)). Indeed, if defendants are “barred from present-
ing defenses and affirmative defenses to claims which have
been filed against them, they would * * * be unconstitution-
ally deprived of their opportunity to be heard.” National
Union Fire Ins. Co. of Pittsburgh v. City Sav., F.S.B., 28
F.3d 376, 394 (3d Cir. 1994). Consequently, juries cannot be
permitted to award damages to individual plaintiffs based on
speculative harms to non-parties consistent with basic
protections afforded by the Due Process Clause.

B. Permitting Punitive Damages To Be Based On
Theoretical Harms To Non-Parties Results In Ex-
cessive Punishment And Over-Deterrence.

Allowing a single plaintiff or a set of plaintiffs to recover a
punitive award that reflects the entire harm caused by a
defendant’s course of conduct disregards the fact that other
plaintiffs—in the same or other jurisdictions—may also bring
suit and seek punitive damages. The consequence of such an
approach is that a defendant is likely to be punished and
deterred over and again for a single course of conduct—and
increasingly severely, for “[o]ne excessive verdict, permitted
to stand, becomes precedent for another still larger one.”
Consorti v. Armstrong World Indus., Inc., 72 F.3d 1003,
1010 (2d Cir. 1995), vacated & remanded on other grounds,
518 U.S. 1031 (1996). The ineluctable result is thus punitive

who could not individually establish their underlying cause of
action.”); see generally Fed. R. Civ. P. 23.

26

damages overkill—too much punishment, too much deter-
rence.

Various authorities have recognized that this problem bears
a constitutional aspect. See, e.g., Racich v. Celotex Corp.,
887 F.2d 393, 398 (2d Cir. 1989); In re School Asbestos
Litig., 789 F.2d 996, 1003-1005 (3d Cir. 1986); Roginsky v.
Richardson-Merrell, Inc., 378 F.2d 832, 839-840 (2d Cir.
1967). This Court has also voiced concern about it. In State
Farm, the Court observed that punishment for harms done to
others “creates the possibility of multiple punitive damages
awards for the same conduct; for in the usual case nonparties
are not bound by the judgment some other plaintiff obtains.”
538 U.S. at 423. See also Gore, 517 U.S. at 593 (Breyer, J.,
concurring) (noting that “[l]arger damages might also ‘dou-
ble count’ by including in the punitive damages award some
of the compensatory, or punitive, damages that subsequent
plaintiffs would also recover”).

But the solution to the problem proposed by the Oregon
Supreme Court in the ruling under revicw—i.e., that a
defendant can simply pay an award now and reccive credit
for it in later litigation—is neither novel nor realistic. Nearly
40 years ago, Judge Friendly memorably identified its flaws.
He explained that “whatever the right result may be in strict
theory, we think it somewhat unrealistic to expect a judge,
say in New Mexico, to tell a jury that their fellow townsman
should get very little by way of punitive damages because
Toole in California and Roginsky and Mrs. Ostopowitz in
New York had stripped that cupboard bare.” Roginsky, 378
F.2d at 840.

‘Aside from explaining that such an approach is unrealistic
in practice, Judge Friendly also recognized that it inherently
fosters inequity among the injured. See id. at 839-840
(“Neither does it seem either fair or practicable to limit
punitive recoverics to an indeterminate number of first-
comers” because “most laymen and some judges would have
some difficulty in understanding why presumably equally
worthy plaintiffs in the other 75 cases before Judge Croake or
elsewhere in the country should get less or none.”). He is not .

27

the only authority to question an approach that deprives
future plaintiffs of their rightful share of punitive damages. !!

Such an approach would discourage some plaintiffs from
bringing suit for their injuries. See Colby, supra, MINN. L.
REV. at 595 (unavailability of punitive damages may deter
plaintiffs with low potential compensatory damages from
suing). It also would encourage others to engage in a race to
judgment, see, e.g., Davis v. Celotex Corp., 420 S.E.2d 557,
565 (W. Va. 1992) (“[T]hose plaintiffs whose cases were
heard first would gain the punitive monetary advantage.”);
Colby, supra, MINN. L. REV. at 595 (noting that punitive
damages awarded to first-comers may bankrupt the defen-
dant).

The Eighth Circuit recently identified a solution to this
problem—a solution mandated by this Court’s jurisprudence.
That court explained that only “[t]ying punitive damages to
the harm actually suffered by the plaintiff prevents punishing
defendants repeatedly for the same conduct.” Williams, 378
F.3d at 797. Otherwise, “[i]f a jury fails to confine its
deliberations with respect to punitive damages to the specific
harm suffered by the plaintiff and instead focuses on the
conduct of the defendant in general, it may award exemplary
damages for conduct that could be the subject of an inde-
pendent lawsuit, resulting in a duplicative punitive damages
award.” Jd.

'l See, e.g., Jackson v. Johns-Manville Sales Corp., 781 F.2d
394, 405 (Sth Cir. 1986) (en banc) (“We beliéve that the Missis-
sippi Supreme Court would not deny to its own citizens the right to
recover that which citizens of dozens of other states are already
entitled to recover.”); W.R. Grace & Co. v. Waters, 638 So.2d 502,
505 (Fla. 1994) (court not willing to “place Floridians injured by
asbestos on an unequal footing with the citizens of other states
with regard to the right to-recover punitive damages from compa-
nies who engage in extreme misconduct’’).

28

C. Punitive Exactions That Reflect Assumed Harms
To Non-Parties Allow A Single Aberrant Jury To
Override The Decisions Of Other Juries And Gov-
ernmental Regulators.

The flip side of the duplicative punishment concern is the
equally disturbing fear that—if juries are permitted to punish
for the universal harm a product may have caused—a manu-
facturer may be punished for the entire supposed harm
caused by a product defect that other juries, judges and
federal regulators have found not to constitute a defect at all.

This is a problem that automobile manufacturers know too
well, as noted above. In Sand Hill Energy, Inc., supra, 83
S.W.3d 483 (Ky. 2002), the Supreme Court of Kentucky
reinstated a $15 million punitive damages award for a Ford
transmission design that NHTSA declined to find defective.
And juries in 15 other jurisdictions also concluded that the
transmission’s design did not contain a defect.

The case of Ford Motor Co. v. Ammerman, 705 N.E.2d
539 (Ind. Ct. App. 1999), presents yet another troubling
example of the problem posed by aberrant awards of punitive
damages based on the assumed total harm caused by a
product. Plaintiffs were ejected and seriously injured when
the Bronco II in which they were passengers rolled over after
it swerved to avoid colliding with another vehicle. See id. at
549. *They alleged that the Bronco II was defective because
its narrow track width and high center of gravity made it too
susceptible to rolling over. See id. at 546. The jury found for
plaintiffs, awarding more than $4 million in compensatory
damages and a $58 million punitive award. See id. at 549.
The trial court reduced that exaction to $13.8 million—a
figure “represent[ing] Ford’s retooling costs, along with an
additional $54.00 representing the cost for additional hard-
ware installed on each vehicle.” Jd. at 559. While other ~
juries returned defense verdicts in Bronco II rollover cases,
the reviewing court concluded the award was “not exces-
sive.” Jd. at 564.

As with the multiple punishment problem, this one obvi-
ously cannot be solved by a pay now, credit later approach
either—there may not be another successful plaintiff from
whom a manufacturer could seek, let alone obtain, credit for
punitive damages already paid to others. The upshot is that
“a defendant that loses a single case would also lose the
benefit of all previous victories against the same claim of
misconduct.” Johnson v. Ford Motor Co., 113 P.3d 82, 94-
95 (Cal. 2005).

29

CONCLUSION

For the foregoing reasons, the judgment of the Supreme

Court of Oregon should be reversed.

JULY 2006

Respectfully submitted,

H. CHRISTOPHER BARTOLOMUCCI

Counsel of Record

PAUL A. WERNER

HOGAN & HARTSON L.L.P.
555 Thirteenth Street, N.W.
Washington, D.C. 20004
(202) 637-5810

JOHN T. WHATLEY

ALLIANCE OF AUTOMOBILE
MANUFACTURERS

1401 Eye Street, N.W.

Suite 900

Washington, D.C. 20005

(202) 326-5548

Counsel for Amicus Curiae

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385016_0249%3A12. Public record. Not legal advice.
