# Amicus Curiae Brief — Nike, Inc. v. Kasky

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URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385014_0611%3A18

## Record

- **Collection:** Supreme Court brief
- **Document type:** Amicus Curiae Brief
- **Published:** January 1, 2003
- **Citation:** 539 U.S. 654

## Text

(> | FT
| x
No. 02-575 FEB 28 ams
[| OPPICE OF THE CLERK
In the ae

Supreme Court of the Anited States

NikE, INC., ET AL.,

Petitioners,
Vv.

Marc Kasky,
Respondent.

On Writ OF CERTIORARI
To THe SupREME Court Or CALIFORNIA

AMICUS CURIAE BRIEF OF THE CIVIL
JUSTICE ASSOCIATION OF CALIFORNIA
IN SUPPORT OF PETITIONERS

Frep J. HiESTAND
Counsel of Record

1121 L Srreer

Surre 404

SACRAMENTO, CA 95814

(916) 448-5100

Counsel for Amicus Curiae

Br “KER GALLAGHER LEGAL PUBLISHING, INC.,
CINCINNATI, OHIO 800-890-5001

TABLE OF CONTENTS

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4 ’ + en ~ P * . cae) “33 ead
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vhs ae “ Cel-Tech Communications v. Los Angeles Cellular Tel.
Co., 20 Cal.4th 163 (1999). See also Allied Grape Growers v.
Bronco Wine Co., 203 Cal. App.3d 432, 448 (1998) (test under
Section 17200 is that “practice merely be unfair”; actual fraud
need not be shown).

previous UCL suit. Case after case can be brought
under the UCL for the same conduct against the same
defendant. According to a study by the state’s Law
Revision Commission, this makes the California law
unique. “No statute of which we are aware in this state
or nation confers the kind of unbridled standing to so
many without defirition, standards, notice
requirements, or indepen’ cat review . . . . [I]t is unclear
who can sue for whom, what they have to do, whether
it is final, and as to whom.” (Robert Fellmeth, Unfair
Competition Act Enforcement by Agencies, Prosecutors,
and Private Litigants: Who’s on First?, 15 CAL.
REGULATORY L. RPTR., 1, 11 (1995).)

A major incentive for the UCL’s assertion by
potential plaintiffs is its dispensation from any
requirement of “standing.” No one, in fact, need suffer
any concrete harm from, or be deceived by, the
complained of conduct in order to sue under the UCL.
A gripe against someone for something is, as this case
shows, sufficient to bring a UCL suit and survive a
challenge to standing. If successful - and “success” in a

* As the appendix to this brief demonstrates, the claim
asserted by the plaintiff in this case could not be brought
under the analogous laws of any other state. Other states
require proof of individualized harm or reliance for private
enforcement actions under their unfair competition or false
advertising laws, but relax that requirement when suit is
brought by a public prosecutor. See, e.g., Colo. Code § 6-1-

(continued...)

UCL action may well be a settlement by defendant to
avoid the cost of protracted litigation - a plaintiff may
also recover a court-awarded attorney’s fee for having
vindicated the “public interest,”° a requirement partially
satisfied by merely claiming that the suit was brought
“for the interests of . . . the general public.” (§ 17204.)
The UCL does not provide “any mechanism to
distinguish among” plaintiffs with genuine business
disputes, “‘true’ private attorney{s] general,” and those
who use the law as a means of leveraging settlements for
“tactical advantage” at the expense of the public interest.
(Unfair Competition Litigation, 26 CAL. L. REVISION

113, Hall v. Walter, 969 P.2d 224, 235 (Co. 1998) (en banc),
May Dept. Stores Co. v. State, 863 P.2d 967, 972-73 (Co. 1993)
(en banc); Fla. Code Ann. §§ 817.41, 501.204, Himes v. Brown
& Secs. Corp., 518 So. 2d 937, 938 n.1 (Fla. Dist. Ct. App.
1987) (per curiam). Some states restrict enforcement of their
unfair trade practices laws to public prosecutors (lowa Code
§ 714.16(7); Minn. Stat. §325F.67), while others limit
eee
the Attorney General. E.g, Alaska Stat. § 45.50.501(b); Ohio

Rev. Code Ann. § 1345.07(F).

* If a plaintiff prevails in an unfair competition law
claim, it may seek attorney fees as a private attorney general
pursuant to Cal. Code of Civil Procedure section 1021.5.
There is no provision for such a right for a successful
defendant.

COMM’N REPORTS 191, 207 (1996).) “This invites
‘blackmail’ suits.” (/d. at 208; citation omitted.)®

The UCL is also completely different from federal
statutes such as the Federal Trade Commission Act,’
upon which most state unfair competition and false
advertising laws are modeled. The FTC Act provides no
private remedy. (See Pan American World Airways v.
United States, 371 U.S. 296, 306 (1963); Alfred Dunbill,
Ltd. v Interstate Cigar Co., 499 F.2d 232, 237 (2d Cir.
1974); Holloway v. Bristol-Meyers Corp., 485 F.2d 986,
988-92 (D.C. Cir. 1973); Carlson v. Coca-Cola Co., 483
F.2d 279, 280 (9th Cir. 1973).) Instead, the FTC Act
authorizes suits by the Commission for injunctions and
restraining orders, 15 U.S.C. § 53, and suits by the
Commission for dishonest or fraudulent acts. (Jd. at §
57b.)

* The inevitable consequence of marrying the
omnivorous UCL with ambitious lawyers desirous of
reaching out and touching someone with a lawsuit to obtain
an attorney fee is aptly described by a front page newspaper
article. “They blanket the business world with hundreds of
lawsuits at a time, often making claims that appear fanciful,
even absurd. Most of the cases never get to trial. The
lawyers make their money on settlements paid by defendants
who just want to make the suits go away. The amounts
typically are modest - from $2,000 to $50,000 - but they add
up.” (Monte Morin, Lawyers Who Sue to Settle, LOS ANGELES
TIMES, Oct. 26, 2002, Pt. 1, p. 1.)

715 U.S.C. §§ 41-58.

The unprecedented nature of the UCL in these
respects makes its constitutionality suspect. (See, e.g.,
Honda Motor Co. v. Oberg, 512 U.S. 415, 427, 430 (1994)
(holding Oregon procedure invalid under Due Process
Clause where “[e]very other State in the Union” has
adopted different procedure and “Oregon’s abrogation
of a well-established common-law protection against
arbitrary deprivations of property raises a presumption
that its procedures violate the Due Process Clause”).)

STATEMENT OF THE CASE

Respondent Marc Kasky, a_ self-appointed
representative of the public on whose behalf he brings
suit,’ claims that utterances by “just do it” athletic shoe
maker Nike are “fraudulent” under the UCL. These

statements were made by Nike in press releases and
letters to the editor when it sought to defend itself

against charges by its critics concerning the wages,
hours, and working conditions in its subcontracted
Asian shoe factories.

* Cal. B & PC § 17204, which specifies who can bring
UCL suits, “has been interpreted by the . . . Court to
authorize standing for any person or organization to sue to
enjoin an unfair practice, regardless of whether the person or
organization has suffered injury as a result of the practice.”
McCall, Sturdevant, Kaplan & Hillebrand, Greater
Representation for California Consumers—Fluid Recovery,
Consumer Trust Funds, and Representative Actions (1995) 46
HAST. L.J. 797, 814-815 and authorities therein cited. (Italics
added.)

The gravamen of the complaint is that “Nike’s
athletic shoes are made in overseas sweatshops,” but
there is no attempt in this UCL action to get directly at
those “sweatshops” in the countries where they operate.
Neither does respondent claim the UCL prohibits Nike
from contracting with overseas companies who are in
violation of their own country’s laws on wages and
working conditions. He has not, so far at least,
attempted to “bootstrap” the violation of applicable
foreign law by a Nike subcontractor onto the
“unlawful” or “unfair” prongs of the UCL and thereby
get at Nike in California, an approach which, if
successful, would convert California courts applying the
UCL into international ombudsmen, and jettison long
established principles of national sovereignty and

international law.

What respondent cannot accomplish directly by
getting at the conduct to which he objects, however, he
has so far achieved indirectly by getting at the “speech”
given in defense of that conduct. This “indirection” is
achieved by use of the “fraudulent” prong of the UCL
against Nike because it contracts with foreign companies
allegedly violating their own countries’ labor laws. By
categorizing Nike’s statements in defense of its business
dealings with its overseas subcontractors as “commercial
speech,” respondent claims, and a majority of the state’s
highest court agrees, that expression is subject to
regulation in the form of UCL liability.

Now, it has long been a cornerstone of First
Amendment jurisprudence that just because government
can abolish an activity does not mean that it can
suppress “speech” concerning that activity.’ While
creation of the “commercial speech” category has
resulted in occasional backsliding from this principle,”°
respondent and California’s high court have stood it on
its head—i.e., while state law can do nothing directly
about the objected to conduct of foreign “sweatshops,”
the UCL imposes liability on any speech in defense of
these charges which is “misleading or false.”

If this seems a bit of an overstatement, it is not.
The UCL does not define what is a “business practice,”
but it is clear it can be a single past act and is likely as
broad as the business practices that come within the
sweep of the Unruh Civil Rights Act, Cal. Civ. C. §51:
“[e]verything about which one can be employed,” and
“synonymous with calling, occupation, or trade engaged
in for the purpose of making a livelihood or gain.”"

” See, e.g., Pickering v. Board of Education, 391 U.S.
563 (1968) (though school board may terminate from
emp t anon-tenured teacher for no reason whatsoever,
it cannot fire her for writing a letter to the editor of which it

disapproved.).

See, e.g., Posadas de Puerto Rico Assocs. v. Teuriem
Co., 478 US. 328, 345 (1986).

" Burks v. Poppy Construction Co., 57 Cal.2d 463, 468
(continued...)

Carried to the limits of its logic, respondent’s
position, sanctioned by the state supreme court, permits
maintenance of a UCL action against a newspaper that
“misleadingly” defends the labor practices of Nike’s
Asian subcontractors. After all, publication of the
“misleading” article, editorial or advertisement would be
done in the course of the newspaper’s business practice.
It would undoubtedly be in furtherance of a
“commercial transaction,” i.e., selling the newspaper to
readers and the advertisement to those who pay to run
it. Ironically, a boycott of Nike goods by respondent
and those who wish to bring pressure on Nike to
improve its foreign subcontracting business is protected
by the First Amendment” but, according to California’s
high court, a rebuttal to that boycott must be judicially
monitored under the UCL for its truthfulness.

Respondent and the narrowest majority possible
of the California Supreme Court would, in other words,
have the government instead of the public act as arbiter
of what is “true” and “false” in public debate over
compliance by foreign subcontractors with the laws of
the countries where they do business. This is not a role
the constitution favors for government. “[Authoritative]

"(.. continued)
(1962).

12 NAACP v. Claiborne Hardware Co., 458 U.S. 886
(1982) (economic boycott by civil rights organization
protected by First Amendment).

10

interpretations of the First Amendment guarantees have
consistently refused to recognize an exception for any
test of truth - whether administered by judges, juries, or
administrative officials -- and especially one that puts the
burden of proving truth on the speaker.”

Unless this Court reverses the decision below,
those who do business in California will be subject to
government regulation through this strict liability law
for publicly defending their business practices. This is
an in terrorem means of regulation because the UCL is
unprecedented in terms of the breadth of its scope, its
absence of any standing requirements and the lack of
finality in its application. Accordingly, the UCL raises

grave constitutional questions, even apart from the First
Amendment.

ARGUMENT

I. THE UCL VIOLATES DUE PROCESS
BECAUSE IT FAILS TO PROVIDE

ADEQUATE NOTICE OF PROHIBITED
CONDUCT.

The UCL authorizes potentially massive civil
liability even when a defendant’s conduct is not contrary
to existing state statutes or judicial decisions, and even
when the defendant has no notice of his potential

liability.

' New York Times Co. v. Sullivan, 376 U.S. 254, 270-
271 (1964).

11

The elements of a violation under the UCL are
amorphous and elastic. “Unfair” simply means any
practice “whose harm to the victim outweighs its
benefits.” (Saunders v. Superior Court, 27 Cal. App. 4th
832, 839 (1994).) Whatever that may mean as an
intelligible guide to one’s future conduct, conformity to
law does not satisfy it. An unfair practice may be
deemed actionable even if it is not unlawful. This
“weighing” of benefits and harms is a squishy calculus,
utterly devoid of any “bright line” standard for
determining what is allowed and what is forbidden.
Indeed, this “unfair” test raises more questions than it
provides answers, a principal one being, “Who counts as
a ‘victim’ and how is ‘harm’ to be ‘weighed’ when no
‘harm’ or ‘actual injury’ is required to bring suit under
the UCL?”

“Fraudulent,” the prong in the UCL upon which
respondent rests his case, does not, we have seen, “refer
to the common law tort of fraud, but only requires a
showing that members of the public are likely to be
deceived.” (Saunders, supra., 27 Cal. App. 4° at 839;
citation omitted.) Thus neither the plaintiff nor any real
person need actually be deceived or rely upon the
challenged statements. In fact, as with the prohibition
against misleading advertising under the UCL, the ban
on engaging in a “fraudulent business practice” extends
to misleading representations that are quite literally true.
(Committee on Children’s Television v. General Foods
Corp., 35 Cal.3d 197, 211 (1983).) In 1992, the

12

Legislature overruled precedent limiting the statute’s
application to cases of multiple transactions."* Thus,
even a single episode of past conduct that is “likely to
deceive” if repeated may give rise to liability."

“Unlawful” under the UCL means conduct or, in
this case, “speech” in violation of any law - whether
federal, state or local - including statutes, regulations,
ordinances and even court rules. (See Hewlett v. Squaw
Valley Ski Corp., 54 Cal.App.4th 499, 533 (1997).)
Should any law from this seemingly bottomless
compendium expire for going beyond its own
limitations period, the UCL can, by giving it a “toehold”
to its unlawful prong, revive and extend it up to four
years. (Cortez v. Purolator Air Filtration Products Co., 23
Cal.4th 163, 178-179 (2000).) Never fear that the
plaintiff lacks standing under the “predicate” law to sue
the defendant, because by “bootstrapping” the predicate
statute to the UCL’s “unlawful” prong a plaintiff can
strip away that otherwise troubling “standing” barrier.
(Midpeninsula Citizens for Fair Housing v. Westwood
Investors, 221 Cal.App.3d 1377, 1393 (1990); Consumers

* See State of California ex rel. Van de Kamp v. Texaco,
Inc, 46 Cal. 3d 1147, 1169-117 (1988) (“ ‘practice’

requirement envisions something more than a single
transaction”).

'® See Stop Youth Addiction v. Lucky Stores, 17 Cal. 4th
553, 570 (1998); United Farm Workers of America, AFL-CIO
v. Dutra Farms, 83 Cal. App.4th 1146, 1163 (2000).

13

Union of the United States, Inc. v. Fisher Development,
Inc., 208 CalApp.3d 1433, 1443-1444 (1989.)

This case illustrates the abusive nature of the
UCL. There is no way Nike could, from reading the
UCL, have reasonably known that defending itself
publicly and denying charges it contracted with overseas
sweat shops would make it strictly liable to anyone who
disagreed with those statements. Any person can, like
Nike, find itself subject to crushing liability under the
UCL with no prior notice that its conduct was unlawful.
This prospect offends the basic due process principle
that a defendant must be afforded fair notice of what is
prohibited. “It is scarcely consistent with ordered
liberty that the amenability of an individual to
punishment should be judged solely upon the sum total
of badness or detriment to the legitimate interests of the
state which can be found, or inferred, from a backward
looking appraisal of his trial record.”"®

This Court has held that “a law fails to meet the
requirements of the Due Process Clause if it is so vague
and standardless that it leaves the public uncertain as to
the conduct it prohibits . . . .” (Giaccio v. Pennsylvania,
382 U.S. 399, 402-03 (1966).)

‘© Anthony G. Amsterdam, Note, The Void-for-
Vagueness Doctrine in the Supreme Court, 109 U. PA. L. REV.
67, 81 (1960).

14

It is a basic principle of due process that an
enactment is void for vagueness if its
prohibitions are not clearly defined. Vague
laws offend several important values. First,
because we assume that man is free to steer
between lawful and unlawful conduct, we
insist that laws give the person of ordinary
intelligence a reasonable opportunity to know
what is prohibited, so that he may act
accordingly. Vague laws may trap the
innocent by not providing fair warning.
Second, if arbitrary and discriminatory
enforcement is to be prevented, laws must
provide explicit standards for those who apply
them. A vague law impermissibly delegates
basic policy matters to policemen, judges, and
juries for resolution on an ad hoc and
subjective basis, with the attendant dangers of
arbitrary and discriminatory application.
(Grayned v. City of Rockford, 408 U.S. 104, 108 (1972);
see also City of Chicago v. Morales, 527 U.S. 41, 58 (1999)
(plurality) (invalidating municipal anti-loitering
ordinance because “the purpose of the fair notice

requirement is to enable the ordinary citizen to conform
his or her conduct to the law”).)

The vagueness doctrine is not limited to criminal
penalties.” In Giaccio v. Pennsylvania, 382 U.S. 399, 402

” See Hoffman Estates v. Flipside, Hoffman Estates, Inc.,

(continued...)

15

(1966), this Court expressly repudiated any distinction
between civil and criminal measures for purposes of the
vagueness doctrine.* In the punitive damages context,
for example, this Court has held that “[eJlementary
notions of fairness enshrined in our constitutional
jurisprudence dictate that a person receive fair notice not
only of the conduct that will subject him to punishment,
but also of the severity of the penalty that a State may
impose.” (BMW of North America, Inc. v. Gore, 517 U.S.
559, 574 (1996).)

The vice of a vague law is particularly pernicious
when, as here, the conduct upon which it seeks to
impose liability is intertwined with expression that is
constitutionally protected. “[E]rroneous statement is

(...continued)
455 U.S. 489, 498-99 (1982); City of Mesquite v. Aladdin’s
Castle, Inc., 455 U.S. 283, 290 (1982) (“[T]Jhe definition of
‘connections with criminal elements’ in the city’s ordinance
is so vague that a defendant could not be convicted of the
offense of having such a connection; we may even assume,
- without deciding, that such a standard is also too vague to
support the denial of an application for a license to operate an
amusement center.”).

18 See 382 U.S. at 402 (“Both liberty and property are
specifically protected by the Fourteenth Amendment against
any state deprivation which does not meet the standards of
due process, and this protection is not to be avoided by the
simple label a State chooses to fasten upon its conduct or its
statute. So here this state Act whether labeled ‘penal’ or not
must meet the challenge that it is unconstitutionally vague.”).

16

inevitable in free debate,” [and error, too,] “must be
protected if the freedoms of expression are to have the
‘breathing space’ that they ‘need to survive.’ ” (New
York Times v. Sullivan, supra, 376 U.S. at 272-273.)
Courts apply strict scrutiny to vague laws that impinge
on free expression. (Burson v. Freeman, 504 U.S. 191,
198 (1992).) “Objections to vagueness under the Due
Process Clause rest on the lack of notice . . . Vagueness
challenges to statutes not threatening First Amendment
interests are examined in light of the facts of the case at
hand ....” (Maynard v. Cartwright, 486 U.S. 356, 361
(1988).) “We have been especially intolerant of vague
statutes in the First Amendment area.” (Pope v. Illinois,
481 U.S. 497, 515, fn. 8 (1987)(dissenting opinion by
Justice Stevens).)

The UCL violates this bedrock principle of due
process. It fails to provide constitutionally adequate
notice of prohibited conduct or to provide proper
standards confining the discretion of enforcing courts.

17

Il. THE UCL VIOLATES DUE PROCESS BY
CREATING AN IMPERMISSIBLE RISK
THAT DEFENDANTS WILL BE SUBJECT
TO REPETITIVE SUITS FOR THE SAME
CONDUCT.

The UCL creates an impermissible potential for
multiple, repetitive suits by interlopers seeking to sue on
the behalf of victims of perceived illegality. “The
potential for a multiplicity of actions under the unfair
competition law and overlapping or parallel proceedings
is troublesome. Some commentators have termed this
prospect the ‘two-front’ war. This situation can result
because there is no limitation on multiple plaintiffs
seeking relief for the same injury to the general public.”
(Unfair Competition Litigation, 26 CAL. L. REVISION
Comm’N REPORTS at 209 (footnote omitted).)

Allowing multiple plaintiffs repetitively to punish
a defendant’s unitary course of conduct fundamentally
conflicts with what this Court long ago called “the
maxim” in civil cases “that no man shall be twice vexed
for one and the same cause. Nemo debet bis vexari pro
una et eadem causa.” (Ex Parte Lange, 85 U.S. (18 Wall.)

163, 168-69 (1874).)”

' This issue is related to the question of multiple
punishment presented in State Farm Mut. Automobile Ins. Co.
v. Campbell, No. 01-1289 (U.S. S. Ct., pending).

18

Although the Double Jeopardy Clause is limited
to criminal penalties, numerous courts have indicated
that repetitive civil judgments for the same misconduct
violates due process. Judge Henry Friendly is one of the
most prominent jurists who holds this viewpoint. (See
Roginsky v. Richardson-Merrell, Inc., 378 F.2d 832, 839-40
(2d Cir. 1967) (Friendly, J.).) In Juzwin v. Amtorg
Trading Corp., 705 F. Supp. 1053 (D.N.J. 1989), vacated
on other grounds, 718 F. Supp. 1233 (D.N_J. 1989), for
example, the court concluded that “due process places a
limit on the number of times and extent to which a
defendant may be subjected to punishment for a single
course of conduct. Regardless of whether a sanction is
labelled ‘civil’ or ‘criminal’ in nature, it cannot be
tolerated under the requirements of due process if it
amounts to unrestricted punishment.” (/d. at 1064.)
“Common sense dictates that a defendant should not be
subjected to multiple civil punishment for a single act or
unified course of conduct which causes injury to
multiple plaintiffs.” In re Northern Dist. of Cal. “Dalkon
Shield” IUD Prods. Liab. Litig., 526 F. Supp. 887, 900
(N.D. Cal. 1981), vacated on other grounds, 693 F.2d 847
(th Cir. 1982), cert. denied, 459 U.S. 1171 (1983).

soe *° See In re Federal Skywalk Cases, 680 F.2d 1175, 1188
(8 Cir. 1982) (Heaney, J. dissenting) (“Unlimited multiple
punishment for the same act determined in a succession of
individual lawsuits and bearing no relation to the defendants’
culpability or the actual injuries suffered by victims, would

(continued...)

19

The UCL creates an impermissible risk of
repetitive punishment because there is no finality to that
litigation. A suit by one plaintiff does not prevent
another self-appointed “private attorney general” from
suing the same defendant on precisely the same theory.
UCL suits are not class actions.” California courts have

°(...continued)

violate the sense of ‘fundamental fairness’ that is essential to
constitutional due process.”); Jn re “Agent Orange” Product
Liability Litigation, 100 F.R.D. 718, 728 (E.D.N.Y. 1983)
(Weinstein, J.), mandamus denied, 725 F.2d 858 (2d Cir.), cert.
denied, 465 U.S. 1067 (1984) (“There must, therefore, be
some limit, either as a matter of policy or as a matter of due
process, to the amount of times defendants may be punished
for a single transaction.”); see also Dunn v. HOVIC, 1 F.3d
1371, 1385-87 (3d Cir.), cert. denied, 510 U.S. 1031 (1993);
Edwards v. Armstrong World Industries, Inc., 911 F.2d 1151,
1155 (Sth Cir. 1990); Simpson v. Pittsburgh Corning Corp., 901
F.2d 277 (2d Cir. 1990); Johnson v. Celotex Corp., 899 F.2d
1281 (2d Cir.), cert. denied, 498 U.S. 920 (1990); Racich «.
Celotex Corp., 887 F.2d 393 (2d Cir. 1989); In re School
Asbestos Litig., 789 F.2d 996 (3d Cir.), cert. denied, 479 U.S.
852 (1986); Jackson v. Johns-Manville Sales Corp., 727 F.2d 506
(5th Cir. 1984) (Jackson I); 750 F.2d 1314 (5th Cir. 1985)
(Jackson I1);781 F.2d 394 (5th Cir. 1986) (Jackson III); Sealover
v. Carey Canada, 793 F. Supp. 569, 582 (M.D.Pa. 1992);
American Law Institute, REPORTERS’ STUDY: ENTERPRISE
RESPONSIBILITY FOR PERSONAL INJURY 260-64 (1991); John
C. Jeffries, Jr., A Comment on the Constitutionality of Punitive
Damages, 72 U. VA. L. REV. 139 (1986).

21 See Kraus v. Trinity Management Services, Inc., 23
(continued...)

20

held that nonparties cannot be bound to prior judgments
involving UCL claims by different plantiffs. (See Bronco
Wine Co. v. Frank A. Logoluso Farms, 214 Cal. App. 3d
699, 717 (1989).) Accordingly, the UCL violates the due
process right of defendants to be free from multiple,
repetitive punishment for the same course of conduct.

Ill. THE UCL IMPERMISSIBLY DELEGATES
GOVERNMENTAL POWER TO PRIVATE
PERSONS.

Ordinarily, states are free to create their own
standing rules. (See ASARCO v. Kadish, 490 U.S. 605,
617 (1989).) The UCL, however, does something quite
different when it obliterates any semblance of a standing
requirement - it turns over the machinery of state
government to politically unaccountable private
plaintiffs acting as bounty hunters. The plaintiff in this

*1(_. continued)

Cal. 4th 116 (2000); Dean Witter Reynolds, Inc. v. Superior
Court, 211 Cal. App. 3d 758, 773 (1989) (“The court in such
a suit is empowered to grant equitable relief, including
restitution in favor of absent persons, without certifying a
class action,” even though “[a]bsent persons generally are not
bound by a judgment unless they were in privity with a party
and the adjudication of their rights comports with due
process.”); Caro v. Procter & Gamble Co., 18 Cal. App. 4th
644, 661 (1993) (“In a suit arising under Business and
Professions Code section 17200 et seq., the court ‘is
empowered to grant equitable relief, including restitution in
favor of absent persons, without certifying a class action.’ ”
(citation omitted)).

21

case, who is acting essentially as a professional litigant,
demonstrates the danger created by the UCL.
“(PJursuant to section 17200 as construed by this court
and the Courts of Appeal, ‘a private plaintiff who has
himself suffered no injury at all may sue to obtain relief
for others.’” (Stop Youth Addiction v. Lucky Stores, supra,
17 Cal. 4th at 561.) In Stop Youth Addiction, for
example, the California Supreme Court held a private
person may sue to enforce penal laws even where the
Attorney General and law enforcement officials oppose
the suit.

Under the UCL, any unelected, unaccountable
social engineer or gadfly can prosecute the law
independent of the Attorney General or District
Attorneys. State administrative and criminal law is
transformed by the UCL into a body of civil law giving
rise to private causes of action. Defendants cannot
protect themselves even if they enter into agreements or
consent decrees with the Attorney General and other
governmental officials. As this Court has opined, qui
tam relators have “different incentives” from the
government, which usually involve money “rather than
the public good.” (Hughes Aircraft Co. v. United States ex
rel. Schumer, 520 U.S. 939, 949-50 (1997).) The same 1s
true of UCL plaintiffs.

Moreover, the UCL authorizes a private person
to sue even if the substantive cause of action does not.
The UCL borrows violations of other laws and treats

22

I

them as independently actionable unlawful practices.
The “unlawful” practices prohibited are “any practices
forbidden by law - be it civil or criminal, federal, state,
or municipal, statutory, regulatory, or court-made. It is
not necessary that the predicate law provide for private
civil enforcement.” (Wang v. Massey Chevrolet, 97 Cal.
App. 4th 856, 871 (2002).)

“[E]ven though a specific statutory enforcement
scheme exists, a parallel action for unfair competition is
proper pursuant to applicable provisions of the Business
and Professions Code.” (People v. McKale, 25 Cal. 3d
626, 632 (1979).) “Virtually any law ~ federal, state or
local - can serve as a predicate for an action under
Business and Professions Code, section 17200.” (Smith v.
State Farm Mutual Automobile Ins. Co., 93 Cal. App. 4th
700, 718 (2001).)”

? See, e.g., Samura v. Kaiser Foundation Health Plan,
Inc., 17 Cal. App. 4th 1284, 1299, n.6, (1993), review denied,
1993 Cal. LEXIS 6487 (Cal. Dec. 16, 1993), cert. denied, 511
U.S. 1084 (1994) (recognizing right of private plaintiff to sue
to enjoin acts made unlawful by the Knox-Keene (HMO
licensing) Act); Committee on Children’s Television, Inc. v.
General Foods Corp., supra, 35 Cal. 3d at 210-11 (unfair
competition action available to remedy cereal adulteration
and misbranding, despite existence of criminal penalties under
Sherman Law); Rubin v. Green, 4 Cal. 4th 1187, 1204 (1993)
(unfair competition action proper to remedy improper
solicitation of litigation clients, notwithstanding existence of
“additional sanctions against attorney solicitation” available

(continued...)

23

The UCL thus raises two related constitutional
questions. First, permitting private plaintiffs to enforce
federal statutes that do not contain private rights of
action raises a serious issue of separation of powers. It
usurps the congressional prerogative of deciding whether
to include a private remedy as an appropriate
enforcement mechanism. It also “ ‘impermissibly
undermines’ the powers of the Executive” with respect
to the public enforcement of federal law. (Commodity
Futures Trading Comm’n v. Schor, 478 U.S. 833, 856
(1986).) This Court has opined that converting “the
undifferentiated public interest in executive officers’
compliance with the law into an ‘individual right’
vindicable in the courts” would “transfer from the
President to the courts the Chief Executive’s most
important constitutional duty, to ‘take care that the

Laws be faithfully executed,’ Art. II, § 3.” (Lujan v.
Defenders of Wildlife, 504 U.S. 555, 577 (1992).) “It
would enable the courts . . . ‘to assume a position of
authority over the governmental acts of another and co-
equal department,’ and to become ‘virtually continuing
monitors of the wisdom and soundness of Executive

action.’ ” (Id.; citations omitted.)

Second, permitting UCL plaintiffs to enforce state
law gives rise to serious federal constitutional questions.
This Court has long condemned the delegation to

(continued) eay
to “the State Bar and prosecutorial authorities”).

24

private plaintiffs of a power obviously governmental in
character, particularly when the delegation is made to
someone in an adverse position to the aggrieved party.
“[IJn the very nature of things, one person may not be
entrusted with the power to regulate the business of
another, and especially of a competitor.” (Carter v.
Carter Coal Co., 298 U.S. 238, 311 (1936) (striking down
statute delegating power to private persons to draw up
regulatory codes); of Gibson v. Berryhill, 411 U.S. 564,
578-79 (1973) (plaintiff may not be required to exhaust
an administrative remedy that is in the hands of a board
composed of his potential competitors); Fuentes v.
Shevin, 407 U.S. 67, 93 (1972) (replevin statutes allowing
private parties to repossess property based on ex parte
averments impermissibly “abdicate effective state control
Over state power”); Eubank v. Richmond, 226 U.S. 137
(1912) (invalidating city ordinance which conferred
power to establish building setback lines upon the

owners of two-thirds of the property abutting any
street).)

In fact, for a state government to abdicate the
basic machinery of law enforcement to private plaintiffs
would raise questions under the Republican Form of
Government Clause, Article IV, § 4, because it would
eliminate politically accountable leadership responsible
for lawmaking and law enforcement responsibilities.
The UCL eliminates the ability of citizens to hold state
government officials accountable for prosecutorial

25

decisions regarding the manner in which state laws are
enforced.”

IV. THE UCL IMPOSES IMPERMISSIBLE
EXTRATERRITORIAL REGULATION.

The UCL also raises serious constitutional
questions because it extends California law
extraterritorially to cover nationwide business conduct.
Section 17200 was amended a decade ago to clarify that
it authorized injunctive relief against out-of-state
conduct. In Yu v. Signet Bank/Virginia, 69 Cal. App.
4th 1377, 1392 (1999), for example, the court held that
California residents could invoke the UCL to sue a
Virginia bank under California law on the basis of the
bank’s allegedly unfair practice of suing its out-of-state
credit card holders in Virginia. The court held that

2 See Hans A. Linde, When Initiative Lawmaking is
Not “Republican Government”: The Campaign Against
Homosexuality, 72 Or. L. Rev. 19, 33-45 (1993). Although
claims under the Clause have traditionally been regarded as
non-justiciable, see Luther v. Borden, 48 U.S. (7 How.) 1, 42
(1849) (choice between rival state governments is for
Congress, not the courts), in New York v. United States, 505
U.S. 144 (1992), this Court has suggested that the Clause
might be interpreted as conferring judicially cognizable
rights, although it indicated that “[w]e need not resolve this
difficult question today.” (/d. at 185.) The Court noted that
the challenged law did not violate the Republican Form of
Government Clause because “state government officials
remain accountable to the local electorate.” (/d.) The UCL,
in contrast, eliminates such accountability.

26

whether the practice might be entirely lawful in Virginia
was irrelevant on the supposed ground that California
could “punish the conduct of an out-of-state defendant
if it has an impact on [plaintiffs] regardless of whether
the conduct might be lawful elsewhere.” (/d.)

Indeed, in this case, Nike’s speech was hardly
confined to California. Yet the California courts have
shown no interest in confining their application of the
UCL to California’s borders. California’s assertion of
nationwide regulatory jurisdiction violates the dormant
Commerce Clause” and principles of federalism.

For example, in White v. Ford Motor Co., 2002
WL 31687641 (9" Cir. Dec. 3, 2002), the Ninth Circuit
held a California punitive damages award could not be
based on out-of-state sales of allegedly defective pick-up
trucks, even if the trucks qualified as “defective” under
the product liability laws of every relevant jurisdiction.
White followed this Court’s decision in BMW v. Gore,
supra, 517 U.S. 559, which held, based on “principles of
state sovereignty and comity,” “punitive damages may
not be imposed to punish lawful conduct in other
States.” (Jd. at 572.) The power of each State is

** The “dormant Commerce Clause” invalidates state
laws that unduly burden interstate commerce, which
Congress is authorized to regulate by Article I. See generally
Pike v. Bruce Church, 397 U.S. 137 (1970) (invalidating a state

official’s order regarding cantaloupe packaging as burdensome
on interstate commerce).

27

“constrained by the need to respect the interests of other
States” because no single State has the authority to
impose “policy for the entire nation, . . . or even impose
its own policy choices on neighboring States.” (Id. at
517.) This issue is related to the question of
extraterritorial punishment presented in State Farm Mut.
Automobile Ins. Co. v. Campbell, No. 01-1289 (U.S. S.
Ct., pending). Lower courts have recognized these
principles prohibit punishing out-of-state conduct even
where it is unlawful where it occurs.”

It has long been settled that each State “can
legislate only with reference to its own jurisdiction.”
(Broderick v. Rosner, 294 U.S. 629, 643 (1935).) “The
legislative authority of every State must spend its force
within the territorial limits of the State.” (Thomas M.
Cooley, CONSTITUTIONAL LIMITATIONS 127-28 (1868).)
“Laws have no force of themselves beyond the

25 See Continental Trend Resources, Inc. v. OXY USA
Inc., 101 F.3d 634, 637 (10 Cir. 1996) (“[W]e read the [BMW]
opinion to prohibit reliance upon inhibiting unlawful
conduct in other states.”); Johansen v. Combustion
Engineering, Inc., 170 F.3d 1320, 1333 (1 1° Cir. 1999); Ace v.
Aetna Life Ins., 40 F. Supp.2d 1125, 1133 (D. Alaska 1999); see
also Margaret M. Cordray, The Limits of State Sovereignty and
the Issue of Multiple Punitive Damages Awards, 78 OR. L. REV.
275, 308 (1999) (“When one state imposes punitive damages,
using its own substantive and procedural standards for
awarding punitive damages, based on the defendant’s
extraterritorial conduct, that state projects its own regulatory
choices regarding punitive damages onto other states.”).

28

jurisdiction of the state which enacts them, and can have
extraterritorial effect only by the comity of other
states.” (Huntington v. Attrill, 146 U.S. 657, 669 (1892).)
“No State can legislate except with reference to its own
jurisdiction.” (Bonaparte v. Tax Court, 104 U.S. 592, 594
(1881).) Thus, a State may not regulate conduct in other
State “merely because the welfare and health of its own
citizens may be affected when they travel” to that State.
(Bigelow v. Virginia, 421 U.S. 809, 823-24 (1975).)

This Court held the dormant Commerce Clause
also prevents States from regulating outside their
borders. (See, e.g., C&A Carbone, Inc. v. Town of
Clarkstown, 511 U.S. 383, 393 (1994) (“States and
localities may not attach restrictions to exports or
imports in order to control commerce in other states.”);
Healy v. Beer Institute, 491 U.S. 324 (1989) (striking
down law requiring out-of-state beer shippers to affirm
competitiveness of prices for state residents); Brown-
Forman Distillers Corp. v. New York State Liquor Auth.,
476 U.S. 583 (1986) (similarly ruling with respect to
New York liquor price affirmation law); Edgar v. MITE
Corp., 457 U.S. 624, 644 (1982) (striking down law
allowing Illinois Secretary of State to evaluate fairness of
any takeover offer for the shares of an Illinois company
regardless of residency of shareholders); Southern Pac.
Co. v. Arizona ex rel. Sullivan, 325 U.S. 761 (1945)
(invalidating Arizona train law governing length of
trains in state as disruptive of interstate commerce).)

29

The UCL offends these principles. It projects
California law extraterritorially by authorizing
California courts to punish conduct or speech that
offends the UCL’s vague provisions no matter where it
occurs. It does not matter whether the conduct
challenged is perfectly legal under the law of the
defendant’s domicile or under the law of the forum
where the conduct occurs. So long as a California court
can identify a jurisdictional basis, it is apparently free to
override the prerogatives of sister States by applying the
UCL. Such global extension of California law outside
the State’s borders raises serious constitutional questions
under the dormant Commerce Clause and principles of
federalism.

CONCLUSION

For all the aforementioned reasons, the judgment
of the California Supreme Court should be reversed.

Respectfully submitted,

Fred J. Hiestand
Counsel of Record

1121 L Street, Suite 404
Sacramento, CA 95814
(916) 448-5100

February 28, 2003

30

APPENDIX A

Unfair Trade Practice Laws
and
False Advertising Laws

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385014_0611%3A18. Public record. Not legal advice.
