# Petition — Donrey Communications Co. v. City of Fayetteville

> Briefs, arguments, decisions, and more.

URL: https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385011_1306%3A1

## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition
- **Published:** January 1, 1984
- **Citation:** 466 U.S. 959

## Text

In The —

Supreme Court of the United States

October Term, 1983

—

DON RET COMMUNICATIONS COMPANY, INC. d/b/a
DONREY OUTDOOR ADVERTISING COMPANY,

Petitioner,
vs.

CITY OF FAYETTEVILLE, ARKANSAS,
Respondent.

„
*

PETITION FOR A WRIT OF CERTIORARI

QUESTIONS PRESENTED

(1) Whether 23 U.S.C. $131(g) requires payment of
just compensation for the forced removal of eutdoor ad-

vertising signs not protected by 28 U.S.C. 6 131 (e).

(2) Whether the First Amendment to the United
quely burden national and regional advertisers and wheth-
er the First Amendment requires an evidentary finding
that such sign ordinances are reasonably related to their
stated pu- poses.

4 eer eee Te eee

Questions Presented

Opinion Below
Jurisdicti

Statutory Provisions Involved
Statement of the Case

Reasons for Granting the Writ:

1. The Decision Below Conflicts With Decisions
of the California Supreme Court and the Fed-
eral Highway Administration As to the Prop-
er Interpretation of 23 U.S.C. $131

2. The Decision Below Violates the First
Amendment to the United States Constitu-
tion

Conclusion
Appendix:

9
15

Opinion of the Arkansas Supreme Court... A- 1

Amended Opinion of the Arkansas Supreme

Court A-13
Memorandum Opinion of Washington Chancery

Court — A-14
Federal Highway Beautification Act, 23 U.S.C.

9131 A-31
Fayetteville City Ordinance No. 1747 A40
Fayetteville City Ordinance No. 1 7 A-65
Petition for Rehearing A-70

„ idee esciis eiieadianil ead nites
Relief and Amended Opinion, Eller

tive
door Advertising Company et

Nels
Ot PEAS

ee, ey *

R

N

INDEX—Continued
Page

Memorandum and Order, Patrick Outdoor Media,
Inc. vs. Borough of Dickson City, Lackawanna
Co. Ct. Comm. Pleas, 83 Civil 372 487

CITATIONS
Caszs: Page

Ackerly Commumications, Inc. vs. City of Seattle, 92
Wash.2d 905, 602 P.2d 1177 (1979), cert. denied 449
U.S. 804 (1980) 6, 7

American Television Company, Inc. d/b/a Donrey
Outdoor Advertising Company, et al., 253 Ark. 760,
489 S. W. ad 754 (1973) 3

Art Neon vs. City of Denver, 357 F.Supp. 466 (D.
Colo.) (1973) rev’d 488 F.2d 118 (10th Cir. 1973) — 14

California Department of Industrial Relations, et al.
vs. Homemakers, Inc., 423 U.S. 1063, 96 S. Ct. 803,
46 L.Ed.2d 655 9

Central Hudson Gas & Electric Company vs. Public
Service Commission, 447 U.S. 557, 100 S.Ct. 2343,
65 L.Ed.2d 341 (1980) 1¹

OCitisens d Southern National Bank vs. Bougas, 434
U.S. 35, 98 8. Ct. 88, 54 L.Ed.2d 818 (1977)
Coz vs. New Hampshire, 312 U.S. 569, 61 S.Ct. 762,
85 L.Ed. 1049 (1941) 10

Eller Outdoor A Co., et al. vs. City of Rose-
ville, et al., Macomb Co. Cir. Ct. No. 81 A8
(Mich. April 16, 1983) — 1

John Donnelly & Sons vs. Campbell, 639 F. 2d 6 (1st
Cir. 1980) — 12, 13
end Beas e fi (PA. of OF 95

CITATIONS—Continued

Page

Metromedia, Inc. vs. City of San Diego, 453 U.S. 490,

101 S.Ct. 2882, 69 L.Ed.2d 800 (1981) 10, 12, 13

Metromedia, Inc. vs. City of San Diego, 610 P.2d 409

(Cal. 1980) 7, 8, 9

Patrick Outdoor Media, Inc. vs. Borough of Dickson
City, Lackawanna Co. Ct. Comm. Pleas, 83 Civil
372 (Pa. Sept. 21, 1983)

State ex rel. Department of Transportation vs. Pile,
603 P.2d 337 (Okla. 1979)

Suffolk Outdoor Advertising Company, Inc. vs. Hulse,
43 N.Y.2d 483, 402 N.Y.2d 368, 373 N.E.2d 263
(1978), appeal dismissed 439 U.S. 808 (1979)

United States vs. Oregon, 366 U.S. 643, 81 S. Ct. 1278,
6 L.Ed.2d 375 (1961)

Vermont vs. Brinegar, 397 F.Supp. 606 (D. vt. 1974)

Virginia Pharmacy Board vs. Virginia Citizens Con-
8 425 U.S. 748, 96 S. Ct. 1817, 48 L.Ed.
346 (1976

MISCELLANEOUS:

Memorandum Opinion of the Federal Highway Ad-
ministrator, Federal Highway Administration
Garch 6, 1979)
Report of the House Committee on Public Works and
ramsportation, No. 95-1485, . e eee
& Admin. News, 1978, pp. 6575,

Tribe, American Constitutional Law (1978) 412-21 —

14

14

In The

Supreme Court of the United States

October Term, 1983

3
a

DONREY COMMUNICATIONS COMPANY, INC. d/b/a
DONRET OUTDOOR ADVERTISING COMPANY,

Petitioner,
vs.
CITY OF FAYETTEVILLE, ARKANSAS,
fo Respondent.

The petitioner Donrey Communications Company,
Tno., d/b/a Donrey Outdoor Advertising Company re-
spectfully prays that a Writ of Certiorari issue to review
the judgment and opinion of the Arkansas Supreme Court
entered in this proceeding on October 17, 1983, as amended
on December 19, 1983. |

—o—

* OPINION BELOW

The decision of the Arkansas Supreme Court is re-
ported at 280 Ark. 408, 660 S. W. 2d 900 (1983). The opin-
ion of the Washington Chancery Court was not reported.

ey 1

4 JURISDICTION
. The opinion of the Arkansas Supreme Court was en-
es tered on October 17, 1983. A timely petition for rehearing

was filed and in response thereto the Arkansas Supreme
Court issued an amended opinion on December 19, 1983
which granted petitioner no relief. This petition was filed
within 90 days of that date. This Court's jurisdiction is
invoked under 28 U.S.C. 4 1257 (3). 4

STATUTORY PROVISIONS INVOLVED

* the press; or of the right of the people to peaceably

me assemble, and to petition the government for a re-
2 dress of grievances. „
$131. Control of outdoor advertising . 9
p 7

s Ark. 760, 489 S. W.2d 754 (1978).

Fayetteville City Ordinance No. 1747

Because of the length of this provision, the rele-
vant portions are reproduced in the Appendix to this
Petition pursuant to Rule 21.1(f) of the Rules of the
Supreme Court.

Fayetteville City Ordinance No. 1893

Because of the length of this provision, the rele-
vant portions are reproduced in the Appendix to this
Petition pursuant to Rule 21.1(f) of the Rules of the
Supreme Court.

.

STATEMENT OF THE CASE

This litigation began on July 2, 1971, when the peti-
tioner filed a complaint against the City of Fayetteville,
Arkansas in the Chancery Court for Washington County,
Arkansas. (T.2). In this action, the petitioner seeks a
declaratory judgment and injunctive relief to prevent the
city from enforcing its Ordinances No. 1747 and No. 1893.
Ordinance No. 1747, as amended, limits the location of
commercial outdoor advertising to property zoned C-2 and
designated “thoroughfare commercial.” Ordinance No.
1893 limits the size of free-standing signs to a maximum
of 75 square feet. Petitioner maintains a large number
of 300 square foot “poster panels” and 672 square foot
“painted bulletins,” standard billboard sizes, within the
city. Appendix, p. A-1. An order by the trial court dis-
missing the petitioner’s original complaint was reversed
in American Television Company, Inc. d/b/a Donrey Out-
door Advertising Company, et al. vs. City of Faystteville,

On January 14, 1977, the petitioner filed with the trial
court a Second Amended Petition in Equity raising, inter
alia, precisely the issues it now asks this Court to review,
whether the city ordinances at issue violate the First
Amendment to the United States Constitution (T.206)
and whether the Federal Highway Beautification Act, 23
U.S.C. $131 requires it be compensated for the forced re-
moval of its signs. (T. 210-212).

Affidavits were filed by the petitioner in support of
its position (T.469-519, 523-527, 541-544 and 564-626) and
by the city in its defense. (T.412-418, 423-427 and 691-750).
Stipulations of fact between the parties were also sub-
mitted, including one which provided that:

1. None of the traffic accident reports prepared
and maintained by the Fayetteville Police Depart-
ment indicate that an off-site outdoor advertising
sign was a contributing factor in any motor vehicle
accident in the City.

surface area larger than 75 square feet, and would
prohibit the future erection of any off-site signs lar-
VVV
ette

3. Many of the off-site signs owned by Plaintiff,
Donrey Communications Co., are located

there was no “requirement that removal thereof be com-
pensated, by virtue of the Federal or State Highway Beau-
tification Acts. . . .” Appendix, p. A-30.

A timely appeal followed in which petitioner raised
as its first assignment of error the claim that “Fayette-
ville-City Ordinance No. 1893 when read with City Or-
dinance No. 1747 violates appellant’s First Amendment
rights.” Abstract and Brief for Appellant, Vol. II, p. 499.
Petitioner challenged the trial court’s fact findings and
its conolusion that these ordinances did not constitute an
unconstitutional taking of private property in its second
and third assignments, respectively. In its fourth and
final assignment of error, petitioner argued that “the
chancellor’s interpretation of the Federal and Arkansas
Highway Beautification Acts is incorrect.” Abstract and
Brief for Appellant, Vol. II, p. 523.

In a 43 decision the Arkansas Supreme Court found
no violation of the First Amendment and no statutory
requirement for compensation. Appendix, p. A-Iff.

In response to the state court’s cryptic discussion of
the statutory requirements, petitioner filed a timely peti-
tion for rehearing stressing its argu.nent under the fed-
eral act and citing an accompanying letter from the Fed-
eral Highway Administration in support of its interpreta-
tion. Appendix, p. A-70ff. The petition for rehearing was
not granted but on Devember 19, 1983, the Arkansas Su-
preme Court issued an Amended Opinion explaining its
earlier interpretation of the Arkansas Highway Beautifi-
cation Act, while not elaborating on its affirmance of the

trial court’s reading of the federal statute. Appendix,

p. A-13.

— n
88

1. The Decision Below Conflicts With Decisions of

the California Supreme Court and the Federal

Highway Administration As to the Proper Inter-

pretation of 23 U.S.C. § 131.

The Federal Highway Beautification Act of 1965 es-
tablishes a joint federal and state mechanism for the “ef-
fective control” of outdoor advertising along the Inter-
state system and the primary system” of this nation’s pub-
lic highways. 23 U.S.C. 4131(a). States failing to comply
with the Act face a reduction in their federal-aid highway
funds. 23 U.S.C. 4131 (b). See, Vermont vs. Brinegar, 397
F.Supp. 606 (D. Vt. 1974).

As amended in 1978, the relevant portions of the Act
include subsection (c), which exempts traffic signs, land-
marks and similar structures from regulation, and sub-
section (d), which authorizes the Secretary of Transpor-
tation and the states to agree to exempt other signs lo-
cated in commercia! and industrial areas. Most important
is subsection (g), which provides, inter alia, that:

Just compensation shall be paid upon the removal of

any outdoor advertising sign, display or device law-
fully erected under state law and not permitted under
subsection (c) of this section, whether or not removed
pursuant to or because of this section.

The petitioner pressed the argument before the trial
court that this provision entitled it to “payment of just
compensation for forced removal of signs adjacent to fed-
eral-aid highways.” See, Appendix, p. A-29, Relying’ on

Ackerly Communications, Inc. en City of Seattle, 98 Wash. , 9

See at ee ae ee

7

ley Communications, Inc. vs. City of Seattle, supra, the
Washington Supreme Court held that the Federal High-
way Beautification Act could control signs in commercial
and industrial areas only through agreements between
the state and the Secretary of Transportation. In the
absence of any controlling agreement, no compensation
was required when signs were removed from such areas.'
Most of the petitioner’s signs are in areas zoned for com-
mercial or industrial uses. See, Appendix, p. A-1,2. The
petitioner appealed the trial court’s decision. The Ar-
kansas Supreme Court, citing Ackerley Communications,
Inc. vs. City of Seattle, affirmed the result below, although
acknowledging a contrary result in Metromedia, Inc. vs.
City of Sam Diego, 610 P.2d 409 (Cal. 1980), rev’d on other
grounds, 453 U.S. 490, 101 S. Ct. 1817, 69 L.Ed.2d (1981).

The California Supreme Court, in fact, had ruled in
Metromedia, Inc. vs. City of San Diego, supra, that a city
ordinance requiring the removal of signs “existing or sub-
ject to litigation on November 6, 1978,” the effective date
of the 1978 amendments to the Federal Highway Beautifi-

P San ee eee OP eee ee ee ee

pensation for the removal of signs not allowed by subsec-
tion (e) and since subsection (e) applied only to certain
types of official and historic signs, the court concluded
that “the literal language of the federal act therefore com-
pels compensation.” Jd. at 423.

This conclusion was supported by the legislative his-
tory of the 1978 amendments. The California Court ob-
served that according to the Report of the House Commit-
tee on Public Works and Transportation, the fact that cer-
tain signs might be protected by an agreement between
the state and the Secretary of Transportation made no
difference under subsection (g) when no agreement cover-
ing those signs existed. The Report found that “just com-
pensation must be paid upon the removal of any lawfully
erected sign which is not permitted under subsection (o).“
Report, No. 95-1485, p. ann eee
1978, pp. 6575, 6592.

Because the 1978 legislation amended subsection (g)

by merely inserting the phrase “not permitted under sub-
section (e),“ it seems clear that since its passage in 1965,

the Act required just compensation for forced removals.

é
9

8
3 e

Prior to 1978, however, the FEA had interpreted the orig-

inal Act to hold a sign not “lawfully erected” once it be-
came a nonconforming use under local law. The 1978
amendment removed any ambiguity. See, Metromedia,
Inc. vs. City of Saw Diego, supra, at u. 26. Asa result e
FHA, in a March 6, 1979 Memorandum, interpreted the -
108 amendments us cleary requzing “at compensation” —
tow, the remnant of; digas: Se: Dee. 6. Sane 89:8

gress for just this reason. Jd. at n. 27. Consistent with
this later interpretation, the FHA has recently informed
the Arkansas Department of Transportation that the court
below misconstrued the federal law. See, Appendix, p.
A-73.

As opposed to the straightforward interpretation of
the statute made by the California Supreme Court and
eventually made by the FHA, the Washington Supreme
Court and the court below have adopted a strained read-
ing which holds that the mere fact some signs could be
regulated by agreement between the states and the Secre-
tary of Transportation means that those signs are exempt
from the “just compensation” requirement of subsection
(g).“ This conflict justifies a grant of certiorari to review
the judgment below. See, United States vs. Oregon, 366
U.S. 643, 81 S.Ct. 1278, 6 L.Ed.2d 575 (1961); Citizens d
Southern National Bank vs. Bougas, 434 U.S. 35, 98 S. Ct.
88, 54 L.Ed.2d 218 (1977). See also, California Depart-
ment of Industrial Relations, et al. vs. Homemakers, Inc.,
423 U.S. 1063, 96 S.Ct. 803, 46 L. Ed. 2d 655 (1976) (White,
J., dissenting from denial of cert.) (court should resolve
conflict between circuits in determining compensation due
under federal statute).

2 The Decision Below Violates the First Amend-
ment to the United States Constitution.

The decision of the Arkansas Supreme Court upholds

* enn * *
9 3
*
+

10

1

advertising and a prohibition of standard size commercial
and noncommercial advertisements. These are regulations
of the manner in which the right to freedom of speech
guaranteed the petitioner, its clients and the public by the
First Amendment may be exercised. Regulation of the
noncommunicative aspects of noncommercial speech are
constitutional if they do not unduly restrict the flow of
information or ideas. Coz vs. New Hampshire, 312 U.8.
569, 61 S.Ct. 762, 85 L.Ed. 1049 (1941). In a similar vein,
though perhaps to a lesser extent, commercial speech is
constitutionally protected. Government regulation of com-
mercial speech is permissible, but it must be neutral as
to content, serve a significant public interest and “leave
open ample alternative channels for communication.
Virginia Pharmacy Board vs. Virginia Citizens Consumer
Council, 425 U.S. 748, 96 S. Ct. 1817, 48 L.Ed.2d 346 (1976).
When a message rises from a newspaper to a billboard,
it is entitled to no less protection. See, Metromedia, Inc.

highway, “more focused regulations of ‘time, place or man-
ner’ are constitutionally compelled....” Tribe, Ameri-
can Constitutional Law § 12-21 (1978). For at least two
reasons, the ordinances upheld by the Arkansas Supreme
Court may not survive scrutiny under these standards.“

a ee . aif a, Sd
r

—
eder

Dr

J
re
N

First, the result below will severely burden those in-
dividuals seeking to advertise on the few billboards the
ordinances would permit. The evidence was uncontra-
dicted that replacing the posters on exi.ting standard size
billboards with posters for mini-billboards would increase
costs by fifty percent. See, Appendix, p. A-6, 7. Admittedly,
some restrictions on outdoor advertising are permissible.
The Fayetteville ordinances, however, restrict such ad-
vertising in a most disturbing way, by discriminating
against certain classes of advertisers. National and state-
wide advertisers print posters suitable for standard 300
square foot billboards; to advertise in Fayetteville, Arkan-
sas, they would have to print posters to fit that city’s mini-
billboards. (T.593, T.602, T.612). National advertisers,
be they automobile manufacturers, presidential candidates
or charitable organizations, would face unique obstacles
and increased costs in trying to bring their message to
Fayetteville.‘

Second, regulations affecting speech, even commercial
speech, should be no greater than that necessary to achieve
legitimate governmental objectives. Central Hudson Gas
& Electric Corporation vs. Public Service Commission, 447
U.S. 557, 100 S.Ct. 2343, 65 L. Ed. 2d 341 (1980). It would

le ee

ere SO ae ee

12

tives of a regulation and its provisions. The principal
stated goals of the Fayetteville ordinances were to pro-
mote traffic safety and to preserve the local scenery. See,
Appendix, p. A-4. Yet in this case, the parties stipulated
that none of the traffic accident reports maintained by the
Fayetteville Police Department indicated that outdoor
advertising had ever been a factor in any reported traffic
accident. These reports, prepared by the investigating
officer, included a section for noting “vision blocked by
signboard” and “inattention.” (T.520). As to aesthetics,
the Fayetteville ordinances ban outdoor commercial ad-
vertising in areas where drag strips, junk yards, stock-
yards, coal storage, manufacturing and meat slaughtering,
among other indelicate activities, are permitted. (T.340-
60). Rather than find as fact on this evidence that the
city’s ordinance did reasonably relate to lawful objectives,
the court below relied on the plurality opinion by this
Court in Metromedia, Inc. vs. City of San Diego, supra,
which refused to declare various lower court decisions hold-
ing billboards unattractive traffic hazards “unreasonable.”
Id. at p. 509. At least one lower court, however, has recog-
nized that such legislative pronouncements may be imper-
missibly broad. In John Donnelly & Sons vs. Campbell, 639
F.2d 6 (ist Cir. 1980), the court, in overturning a Maine
billboard prohibition said:

The statute’s condemnation is universal, regardless
of the nature of the ways, of the extent of the unim-
peded view, and of particular traffic conditions. In

13

This view is consistent with Mr. Justice Brennan’s
expressed reluctance “to accept legal conclusions in other
cases as an adequate substitute for evidence in this case
that banning billboards directly furthers traffic safety.”
Metromedia, Inc. vs. San Diego, supra, at pp. 521, 528
(Brennan, J., concurring). As to legitimacy of pro-
hibiting billboards in commercial and industrial areas,
Mr. Justice Brennan has recognized a need for regulators
to establish that the prohibition was part “of a compre-
hensive coordinated effort in its (the city’s) commercial
and industrial areas to address other obvious contribu-
tors to an unattractive environment.” Id. at 531.5

When due consideration is given to the restrictions
Ordinances No. 1747 and No. 1893 impose on freedom of
speech, and the need to demonstrate some reasonable basis
for those restrictions, the result below becomes suspect.
Although the plurality in Metromedia, Inc. vs. City of San
Diego, supra at n. 14, cited various lower court rulings
upholding sign ordinances, two subsequent state court de-
cisions reach a different result. In Eller Outdoor Adver-
tising Company, et al. vs. City of Roseville et al., Macomb

nizing that 672 square foot painted signs represented a
national standard, the court found that the 300 square
foot limitation “severely restricts” advertisers who are
regional and national in scope. Appendix, p. A-81. The
Michigan court, noting that smaller, less readable signs
might actually be more distracting than larger signs, found
no relationship between size restrictions and traffic safe-
ty. Aesthetics alone was held not to be sufficient justifi-
cation. Appendix, p. A-81. In Patrick Outdoor Media,
Inc. vs. Borough of Dickson City, Lackawanna Co. Ct. Com.
Pleas, 83 Civil 372 (Pa. Sept. 21, 1983), the court, ac-
knowledging the existence of national standards in the
industry, found that the effect of an ordinance limiting
outdoor signs to 100 square feet “is to effectively exclude
outdoor advertising from the municipality.”” Appendix,
p. A-91, 92. Since the evidence suggested outdoor advertis-
ing did not pose a traffic hazard, although this was the
principal objective of the ordinance, the court ruled the de
facto ban did not bear a “substantial relationship to the
public health, safety, morals and general welfare.

Appendix, p. A-94.

These First Amendment issues justify a grant of
certiorari to review the result below.

15
CONCLUSION

For these reasons, a Writ of Certiorari should issue
to review the decision of the Arkansas Supreme Court.

1
ra
a
*
9
*
5
*

N

. Respectfully submitted,

2 MICHAEL G. THOMPSON GEORGE O. KLEIER

5 WALTER A. PAULSON II RICHARD F. COOPER

4 JEFF BROADWATER P. O. Box 135

; 2000 First Commercial Building Fort Smith, Arkansas 72902
5 Little Arkansas 72201 (501) 785-7806

(501) 376-2011 he,

.

ra
.
*

—

APPENDIX

SUPREME COURT OF ARKANSAS
No. 83-67

DONREY COMMUNICATIONS CO., INC.
(FORMERLY AMERICAN TELEVISION CO., INC.
d/b/a DONREY OUTDOOR ADVERTISING CO.),

Appellant
v.

CITY OF FAYETTEVILLE, ARKANSAS,
Appellee

APPEAL FROM WASHINGTON CHANCERY COURT
THOMAS F. BUTT, Chancellor

AFFIRMED
Opinion Delivered October 17, 1983
ROBERT H. DUDLEY, Associate Justice

Appellant, Donrey Communications Company, Inc.,
maintains sixty billboards for commercial advertising and
noncommercial messages within the City of Fayetteville.
They are “off-site signs” as the advertising or message on
each billboard is about something not sold or offered on the
land where the billboards are located. They consist of
“standard poster panels” which are twelve feet by twenty-
five feet, or 300 square feet, and “painted bulletins” which
are fourteen feet by forty-eight feet, or 672 square feet.
Two Fayetteville ordinances restrict the size and location
of appellant’s billboards. One is a zoning ordinance and

the other is a comprehensive sign ordinance.

The zoning ordinance, No. 1747, enacted in 1970, limits

the location of billboards to property zoned C-2. Most

of appellant’s billboards are located on property zoned — x
a Calor ornare mer Sai an etary

A-2

located on property zoned C-3, central business district,
or I-1, light industrial and heavy commercial district.

The comprehensive sign ordinance, No. 1893, restricts
the size of both on-site and off-site freestanding signs to a
maximum of 75 square feet and prescribes minimum set-
back requirements from street right-of-way for the signs.
Appellant’s billboards conform neither to the size re-
strictions nor to the setback requirements. Its billboards
were erected from 12 to 24 years ago at a cost of $500 to
$1,000 per sign and, at the time of erection, complied with
all applicable ordinances.

Section 17B-5(A)2 of the sign ordinance provides that
off-site nonconforming signs shall be removed or shall
be altered to conform with the provisions of the ordinance
by January 19, 1977, which was four years’ amortization
from the effective date of the ordinance. The zoning
ordinance, in Art. 4, § 5(g), requires that nonconforming
signs be removed by the same date.

This case was filed July 2, 1971, over twelve years
ago and came to this court in 1973. American Television
Co., Inc., d/b/a Donrey Outdoor Advertising Co., et al vs.
City of Fayetteville, 253 Ark. 760, 489 8.W.2d 754 (1973).
It was reversed, and the pleadings were amended to test
the constitutionality of the city’s restrictions of the size
and location of billboards. On cross-motions for summary
judgment the trial court upheld the billboard restrictions
and amortization requirement, as applied to appellant,
and granted the city’s prayer for a mandatory injunction
ordering appellant to comply with the two ordinances.
We affirm the decree. Rule 29(1)(¢) provides that the
appeal of cases testing the constitutionality of a municipal
ordinance shall be heard in this court. ;

A-3

Appellant first contends that, when read together, the
two ordinances violate appellant’s right under the First
Amendment to the United States Constitution.

Billboards are noncommunicative structures designed
to stand out and apart from their surroundings, but also
they are a medium of communication warranting First
Amendment protection. The government has a legitimate
interest in controlling the noncommunicative aspects of the
medium but the First and Fourteenth Amendments fore-
close a similar interest in controlling the communicative
aspects. Metromedia, Inc. vs. San Diego, 453 U.S. 490
(1981).

Alexander Meiklejohn in Free Speech and Its Relation
to Self-Government 27 (1948) wrote that the First Amend-
ment “does not forbid the abridging of speech. But...
it does forbid the abridging of the freedom of speech.”
He argues that the phrase “the freedom of speech” implies
rules regarding procedure, or order. He used the New
England town meeting as his model to demonstrate there
could be no freedom of speech if everyone spoke at once
but, at the same time, any argument relevant to the issue
before the meeting, no matter how unpopular, is protected
by the strong language of the amendment. In this con-
text the Supreme Court of the United States has ruled that
restrictions on time, place and manner are permissible if
“they are justified without reference to the content of the

regulated speech, . . serve a significant governmentul

interest, and . . leave open ample alternative channels
for communication of the information.” Virginie Pharm-
acy Board vs. Virginia Citieens Consumer Council, 425
U.S. 748 at 771 (1976).

8
7

A4

“The freedom of speech” is not a self-defining phrase.
The speech which cannot be abridged is that which is pro-
tected. Nor is the word “abridging” unambiguous. What
is protected and how extensively it is protected is deter-
mined on a case by case basis by the courts. See Welling-
ton, On Freedom of Expression, 88 Yale L. J. 1105 (1979).

The ordinance, as applied to appellant, its advertisers
and the viewers of the billboards are content neutral; they
merely restrict their size, height and location. The ordi-
nances seek to implement a substantial governmental in-
terest and they directly advance that interest. See Cen-
tral Hudson Gas d Electric Corp. vs. Public Service Com-
mission, 447 U.S. 557 (1980) and Metromedia, Inc. vs. San
Diego, 453 U.S. 490 (1981).

The preamble "to the sign ordinance provides that the
purpose of the ordinance is to promote the reasonable,
orderly and effective display of signs, to promote safety
and to preserve natural beauty. The city board of direc-
tors made the following findings:

That the uncontrolled proliferation of signs is
hazardous to the users of streets and highways within
the limits of the city of Fayetteville, Arkansas.
ha

The scattering of signs throughout the city is detri- ts
mental to the preservation of those scenic resources,

and so to the economic base of the city, and is also :
not an effective method of providing information to 3
tourists about available facilities. i

The goals which the city seeks to further are sub-
stantial governmental goals. This matter was laid to rest
in Metromedia, id., at 507, 508. 3

Nor can there be substantial doubt that the twin goals
that the ordi seeks to further - traffie safety
and the ap of the city —are substantial gov-
ernmental goals. It is far too late to coutend other-
wise with respect to either traffic safety, Railway
Express Agency, Inc. vs. New York, 336 U.S. 106, 93
L Ed 533, 69 S Ct 463 (1949), or aesthetics, see Penn
Central Transportation Co. vs. New York City, 438
U.S. 104, 57 L Ed 2d 631, 98 S Ct 2646 (1978); Village
of Belle Terre vs. Boraas, 416 U.S. 1, 39 L Ed 2d 797,
94 S Ct 1536 (1974); Berman vs. Parker, 348 US.
26, 33, 99 L Ed 27, 75 S Ct 98 (1954).

Hand in hand with aesthetics is tourism, one of Fay- .
etteville’s important industries and a substantial economic
resource. 9

*
*
*

—
—
2
>

“
2
’
}

Cor e e ak thee Mick
as is practically and legally possible and the city has gone
no further than necessary to meet its goals. This type of
ordinance directly advances the legitimate governmental
interests in traffic safety, the aesthetic landscape and the
tourism industry. See Metromdedia, Inc. vs. San Diego,
id., p. 508, 509, 510 and 511.

The next First Amendment issue is, do the restrictions
close a channel for communication? Initially, we note
that this is not one of those cases where a channel of
— 8

CE Ae ee Te oe NS
L
RE EE VAD CET REPL eRe ee

some governmental purpose, such as prohibiting the cir-
culation of handbills under the rationale of preventing
litter. See Schneider vs. State, 308 U.S. 147 (1939).
Here, the billboard channel of communication is not pro-
hibited, it is only limited as to size and place. The only
questionable aspect of the limitation in size is that ad-
vertisements or messages which are prepared for nation-
wide and statewide distribution are prepared for the 300
square feet standard poster panels and they will be elimi-
nated. The use of the standard poster panel allows an
inexpensive form of communication. However, the appel-
lant has not demonstrated that the size cannot be reduced
to 75 square feet without unduly increasing the cost of this
channel. The affidavit of Lloyd E. Schuh, Jr. is
explanative :

I develop and contract for all advertising by

Increasing the average poster cost by 50%, or from
$35 to $52.50 would not eliminate billboards as a channel
of communication; it could only moderately affect the
cost. The law is settled that “a municipality may enforce
a rule that curtails the effectiveness of a particular means
of communication.“ Metromedia, Inc. vs. San Diego, id.,
at 550.

Similarly, in Yarbrough vs. Arkansas State Highway
Com’n., 260 Ark. 161, 539 S.W.2d 419 (1976), we rejected
appellant's contention that the Highway Beautification

Act., Ark. Stat. Ann. 5 76-2501 et seq., deprived him of his

right to advertise. We stated:

We find that he has not been denied the right to ad-

vertise, but the right has been limited by valid
restrictions. . . . Furthermore, appellants had no
vested right to capitalize on the flow of traffie over

Interstate 40.

Appellant makes an economic, or loss of income, argu-
ment but we decline to adopt that approach to the First
Amendment. The First Amendment affords less pro-
tection to the medium than the message. See Kaufman,
The Medium, The Message And The First Amendment, 45
N.Y.U. L. Rev. 761 (1970). We find the ordinances do
not violate appellant’s First Amendment rights.

Appellant’s next point of appeal is that the trial
court erred in granting a summary judgment in favor of
the City and erred in refusing to grant summary judgment
in its favor because (a) legislation which prohibits a law-
ful business is unreasonable as a matter of law, and (b)
the declared purpose of the ordinance has no substantial
connection with the real purpose. |

1
.

Wenn * , n ‘ne ZA PARE FC ees oF
8 eee, . RE AP hs

8 8 we 2 8 8
e een

A8

Ordinances limiting the right to maintain billboards
are not unreasonable as a matter of law. In Board of
Adjustment of Fayetteville vs. Osage Oil & Transporta-
tion, Inc., 258 Ark. 91, 522 S.W.2d 836 at 838 (1975), we
stated :

The outdoor advertising sign. .. is not maintain-

able as a matter of right; such signs have been pro-

hibited altogether. See the extended discussion in

General Outdoor Advertising Co. vs. Dept. of Public

Works, 289 Mass 149, 193 N.E. 799 (1935).

Appellant also contends a genuine dispute exists over
a material fact because the declared purpose is not related
to the restrictions on the size and location of the billboards.
This same argument was made and rejected in Metro-
media, Inc. vs. City of San Diego, swpra. In Board of
Adjustment of Fayetteville vs. Osage Oil & Transporta-
tion, Inc., swpra, we stated:

The basic power of a municipality to regulate the size
and location of billboards and other commercial signs
has been sustained in so many jurisdictions that it
would be a waste of time and effort to cite the cases.
such regulations have been upheld upon many
grounds, including the promotion of traffic safety,
the control of potentially hazardous structures, and
the fundamental considerations of city planning and
— beautification that underlie the zoning concept
itself.

Appellant points out that billboards are prohibited
in districts zoned commercial and industrial but the fol-
lowing businesses are permitted there: dance halls,
taverns, truck repair and service establishments, drag
strips, meat slaughtering, auto salyage, junk yards, scrap
metal, stockyards and wrecking and demolition services.
From that, appellant contends that the zoning ordinance

bears no reasonable relationship is aesthetic considera-

tions and, consequently, summary judgment should have
been granted to appellant as a matter of law.

Perhaps dance halls, taverns, truck repair establish-
ments, etc., arguably can be said to be ugly, but it does not
follow that these businesses cannot be carried on among
more pleasant surroundings. The city board obviously

concluded that the appearance of the commercial and in-

dustrial districts would be aesthetically enhanced by the
elimination of billboards. The ordinance bears a reason-
able relationship to aesthetic considerations and is a direct
approach to solving the problems created by the billboards.

Many courts have rejected the argument that it is un-
reasonable to prohibit billboards in commercial and indus-
trial areas of little, if any, natural beauty. E. B. Elliott
Advertising Co. vs. Metropolitan Dade County, 425 F.2d
1141 (5th Cir. 1970); John Donnelly d Sons, Inc. vs.
Outdoor Advertising Board, 339 N.E.2d 709 (Mass. 1975);
John Donnelly d Sons vs. Campbell, 639 F.2d 6 (ist Cir.
1980) ; Metromedia Inc. vs. City of Sam Diego, 610 P.2d
407 (Cal. 1980), rev. in part 453 U.S. 490 (1981) and
Metromedia, Inc. vs. City of San Diego, 453 U.S, 490
(1981).

We affirm the granting of summary judgment in favor
of the city and we affirm the denial of summary judgment
in favor of appellant.

The appellant next contends that the chancellor erred
in not finding that the sign ordinance and zoning ordi-
nances in their amortization provisions amonnted to a
r eer a eee
§ 22, of the Constitution of Arkansas. 5

A-10

In two recent cases we held a similar amortization
provision, as applied, was not a public taking of private
property without just compensation. In fact, those cases
dealt with the same ordinances, No. 1893, before the amend-
ment. City of Fayetteville vs. Mcilrey Bank & Trust Co.
et al, 278 Ark. 500, 647 S.W.2d 439 (1983); Hatfield vs.
City of Fayetteville, 278 Ark. 544, 647 S.W.2d 450 (1983);
see also Gitelman, Signs of the Times in Arkansas, 1983
Ark. Law Notes 91.

The test to be used in determining whether an
amortization requirement is constitutional is the test of
reasonableness. City of Fayetteville vs. McIlroy Bank d
Trust Co., supra. Appellant’s sixty billboards were con-
structed from twelve to twenty-four years ago at a cost
of $500 to $1,000 per sign. On the facts of this case the
four year amortization period was fai In addition, this
litigation has prolonged appellant's sigus by another six
years.

Appellant additionally contends that, aside from the
loss of its billboards, the ordinances constitute a public
taking because they may render its business, as heretofore
conducted, unprofitable. The argument is not convincing.
There is no reason to treat the loss of a profit generated
by a competitive monopoly on nonconforming billboards
any different that we treat the loss of the asset. The
principle of amortization rests on the reasonable exercise
of the police power and the financial detriment imposed
upon a property owner by the reasonable exercise of police

power does not constitute the taking of private property.

within the inhibition of the constitution.

Appellant’s final point is that the Arkansas Highway
Beautification Act, Ark. Stat. Ann. 4 76-2501, et seq., pre-

6
am

A-ll

cludes the city from requiring the uncompensated removal
of its billboards which are adjacent to federal aid high-
ways. The act was adopted to provide effective control

of outdoor advertising within 660 feet of federal aid high-

ways and to conform with the Federal Highway Beau-
tification Act of 1975, as amended, 23 U.S.C. 5 131. It
provides that no municipality shall remove any outdoor
advertising without paying just compensation. Ark. Stat.
Ann. § 76-2508. Appellant contends that the city ordi-
nances allow the taking of its billboards without paying
just compensation and therefore they are in contravention
of the state law. It concludes that such contraventions
violate Art. 12 § 4 of the Constitution of Arkansas: “No
municipal corporation shall be authorized to pass any law
contrary to the general laws of the state.

However, all areas zoned commercial or industrial are
exempt from the provisions of the Arkansas Highway
Beautification Act, Ark. Stat. Ann. § 76-2506; Yarbrough
vs. Arkansas State Highway Commission, 260 Ark. 161, 539
S.W.2d 419 (1976). All of appellant's signs are located
on property zoned commercial or industrial and are there-
fore exempt from the provisions of the act. Accord
Ackerly Communications vs. City of Seattle, 602 P.2d 1177
(1979), cert. denied 449 U.S. 804 (1980; contra Metro-
media vs. City of San Diego, 610 P.2d 407 (1980).

We affirm.

Hickman, J., concurs, still maintaining view expressed
in City of Fayetteville vs. & & H, Inc., 261 Ark. 148, 547
S. W. ad 94 (1977). ;
Adkisson, C. J., Holt and Purtle, JJ, dissent.

4 1 r

D

.

(Caption omitted in printing)

DISSENT
RICHARD B. ADKISSON, Chief Justice

It is my view that the amortization provisions of the
sign and zone ordinances constitute a public taking of
private property in violation of Ark. Const. art. 2, 622.

A four year amortization period for a sign con-
structed of concrete or steel seems unreasonable. The
anticipated useful life at the time of construction would
clearly be in excess of four years as evidenced by the fact
that all of the sixty signs are from twelve to twenty-four
years old.

I would also disagree with the majority in their hold-
ing that the cost of, the sign, standing alone, is sufficient
evidence of its value.

Farther, I cannot agree with the majority’s suggestion
that the fact that this case has been in litigation for some
years has some effect on the fair market value of the signs.
Purtle, J., joins in this dissent.

(Caption omitted in printing)
DISSENT ;
FRANK HOLT, Associate Justice

I would reverse based upon the reasons expressed in
my dissent in City of Fayetteville vs. McIlroy Bank &
Trust Co. et al, 278 Ark. 500, 647 S.W.2d 439 (1983).
Purtle, J., joins in this dissent.

(Caption omitted in printing)

AMENDED OPINION.
Opinion delivered December 19, 1983

ROBERT H. DUDLEY, Associate Justice

The last two paragraphs of the original opinion are
amended as follows:

Appellant’s final point is that the Arkansas Highway
Beautification Act, Ark. Stat. Ann. § 76-2501, et seq., pre-
cludes the city from requiring the uncompensated removal
of its billboards which are adjacent to federal aid high-
ways. The act was adopted to provide effective control
of outdoor advertising within 660 feet of federal aid high-
ways and to conform with the Federal Highway Beautifi-
cation Act of 1975, as amended, 23 U.S.C. § 131. A 1981
amendment to the Arkansas act provides that no munic-
ipality shall remove any outdoor advertising without pay-
ing just compensation. Ark. Stat. Ann. § 76-2508. Appel-
lant contends that the city ordinances allow the taking of
its billboards without paying just compensation and there-
fore they are in contravention of the state law. It con-
cludes that such contraventions violate Art. 12 4 4 of the
Constitution of Arkansas: “No municipal corporation
shall be authorized to pass any law contrary to the general
laws of the state.

However, long before the 1981 amendment to the
Arkansas act became effective, the municipal ordinances
had already mandated that appellant’s signs be altered or
removed. The amortized life of the signs had ended on
January 19, 1977. Appellant would have us apply the
1981 amendment retroactively in order to give new life

to its signs. Like the Supreme Court of Washington, we 2a

A-14

Communication vs. City of Seattle, 602 P.2d 1177 at 1186
(Wash. 1979). Without retroactive application of the
act, the ordinances are not in contravention of state law.

Affirmed.

No. 22176

THE CHANCERY COURT OF
WASHINGTON COUNTY, ARKANSAS
FIRST DIVISION

DONREY COMMUNICATIONS CO., INC.,
(Formerly American Television Co., Inc.,
d/b/a Donrey Outdoor Advertising Co.),
and TRI-STATE REALTY COMPANY

Plaintiffs
vs.

CITY OF FAYETTEVILLE, ARKANSAS

Defendant
LAWRENCE HESTER,
ROBERTS ENTERPRISES, INC.,

SIGNA-LUME SIGN COMPANY, INC.,
WHITECO INDUSTRIES, INC.,
NATIONAL ADVERTISING CO.

Intervenors

1 : MEMORANDUM OPINION
* This is an action for declaratory judgment whereby
¥ plaintiffs and intervenors (hereafter, generally, “plain-
a tiffs”) ask that defendant City’s Ordinances No. 1747 and
1ᷣ.0'988, as amended, be adjudged unconstitutional as applied
= to them.

nn .
5 0 **
5 d . * “
3 -

A-15

Ordinances 1747 (adopted June 29, 1970) and 1893
(adopted December 19, 1972) constitute, in combination, a
comprehensive zoning scheme for the City. No. 1893 is
a substantial re-writing and amendment of No. 1747. No.
1893 was later amended by Ordinances 2109, 2126 and
21401.

With respect to this case, the ordinances forbid out-
door billboard advertising in all parts of the city except
those areas zoned C-2 commercial, and restrict the size
of billboards and establish setback requirements. Existing
billboards are required to be moved from now forbidden
zones, and those within the permitted zone that exceed the
limits specified must either be altered to conform or re-
moved; all by January 19, 1977, thus providing a 4-year
“amortization” period for plaintiffs to bring themselves
into conformity.

It is the threatened enforcement of the ordinances by
imposition of money fines for violations, together with
averred substantial detrimental effects upon their eco-
nomic interests that plaintiffs seek to prevent by this
action, invoking various provisions of the Arkansas and
United States Constitutions as bases therefor.

The litigious course of this case has been both pro-
tracted and sporadic and has thus seen a correspondingly
long time in coming to decision. A chronology is here in-
serted, not for substantive worth, but to illustrate the com-
plexity of the case (from the mass of pleadings, and
voluminous briefs) as well as the ingenuity and assiduity
of counsel:

—Complaint, filed July 2, 1971.
—ist amendment to complaint, September 7, 1971.

ON ee ae i ees ee
1 . x

ee, ay ee ee.

= ak

—2nd amendment to complaint, November 12, 1971.

—At this juncture, the case went off on demurrer and
experienced a round-trip to and from the Supreme
Court, with remand to the trial court. (See
American TV et al vs. City of Fayetteville, 253
Ark. 760, January 15, 1973).

—(A hiatus ensued hereafter until):

— Answer, June 4, 1975, to complaint and Ist and 2nd
amendments.
—Amendment to answer, October 31, 1975.

—(A second hiatus ensued until):

—2nd amendment to complaint, January 14, 1977
(although not so styled, this pleading appears to
be, in substance, an amended and substituted
complaint).

—Answer, January 14, 1977, to 2nd amendment to
complaint.

Motion (July 15, 1977) and order (July 18, 1977) to
amend 2nd amendment to complaint of January 14,
1977, to correct typos therein.

—Amendment to answer, and counterclaim; counter-
claim to interventions of Hester, Roberts and Signa-
Lume, October 13, 1977.

—Defendant’s motion for summary judgment and
brief, October 13, 1977.

(A third hiatus ensued until):

—Plaintiffs’ response and brief, November 1, 1978.
—Stipulation of Facts, November 3, 1978.

(A fourth hiatus ensued until) :
—Defendant City’s reply brief, ee 19, —
and Arkansas Highway Department,

A-17

—Plaintiffs’ cross-motion for summary judgment and
brief, June 2, 1981.
—Defendant’s response and brief, June 26, 1981.
—Defendant’s supplemental brief supporting motion
for summary judgment, August 6, 1981.
—Plaintiffs’ supplemental brief supporting motion for
summary judgment, August 14, 1981.
—Defendant’s supplemental reply brief, August 21,
1981.
(A fifth and final hiatus ensued until the date of
this memorandum for which the court assumes full

responsibility, suggesting only that the final sub-
mission of the case, more than a year ago, became

lost in the ruck of other and supervening work to
which the Court’s daily attention has been required).

It appears that plaintiffs, in the aggregate, own or
lease and maintain numerous free-standing off-site, that
is, not on property of the business or services advertised,
billboard structures throughout the City. In some in-
stances the plot of ground on which the billboard stands is
leased by the owner of the billboard. In most instances,
both the ground and the billboard are owned by the same
person. Donrey maintains by far the greatest number of
billboards, some 80 or more; and Tri-State owns and
leases the greatest number of ground plots on which bill-
boards stand. Intervenors, among them, own and main-

tain relatively few billboards and lease the plots for their

billboards.

For many years, plaintiffs have maintained adver-
tising billboards in two conventional sizes of display space:
“Poster panels” 12 x 25 feet, 300 square feet; and
“painted bulletins”, 14 x 48 feet, 672 square feet. The
strictures of the challenged ordinances limit such off-site, —
free-standing billboards to a display surface of 75 square
feet. x,

Te 2 n

es

A-18

It is the gravamen of the complaint that these
strictures effectively destroy plaintiffs’ business and busi-
ness properties in that: (1) Most of their billboards will
have to be removed or reduced in size to an impracticable
degree; (2) the small size and irregular shapes of the
ground plots on which the billboards stand cannot be used
for any other purpose, hence, their economic usefulness
is totally lost.

Plaintiffs’ attack upon the ordinance is based pri-
marily on Arkansas and U.S. Constitutional grounds, that
enforcement of the ordinances deprives them of their prop-
erty without due process of law; that plaintiffs’ U.S.
Constitution Ist Amendment rights of freedom of speech
and 14th Amendment rights of equal protection of the law
are invaded. These assertions stem from the fact that
other permitted signs and billboard type advertising struc-
tures and devices may be permissibly located where plain-
tiffs’ cannot, and may carry various kinds of messages that
plaintiffs’ cannot. It is also strongly asserted that the
application of the ordinances to plaintiffs offends against
Arkansas Constitution, Art. 2, Sec. 22, as a taking of pri-
vate property without just compensation.

The City’s principal response, and the basis for its
motion for summary judgment, is that the ordinances are
a proper exercise of the city’s police power in promotion
of the public health, safety, morals and welfare. Being
such, there is no “back-door” eminent domain requiring
compensation; and even if substantial economic loss is to
be suffered as a result it is not compensable.

In the language of our Supreme Court, this case, as
in so many of similar nature, “brings into sharp focus the
conflict between private property rights and the right of

3
—2

Aa * nn > 4

A-19

municipal government to control the owner’s use of prop-
erty” (Blundell vs. City of West Helena, 258 Ark. 123,
522 S.W.2d 661) and “arises from the constant friction
between two inherent rights—the right of private prop-
erty and the police power, both of which we consider to
exist without constitutions grant”, (Fogleman, J., concur
in part, dissent in part, City of Fayetteville vs. & & H, Inc.,
261 Ark. 148 at 157, 547 S.W.2d 94.)

The spate of supplemental briefs filed by counsel in
August, 1981 after the close of normal brief submission
time, was occasioned by the decision of the U.S. Supreme
Court in Metromedia, Inc. vs. City of San Diego, 269, Ed.
(2d) 800 (July 2, 1981). That case, on facts strikingly
similar to the instant case, primarily involved questions
of Federal Ist Amendment rights inhering in private
owners of billboard displays, which displays had been
sharply limited as to location and content by municipal
ordinance,

Both counsel and the court, in the instant case, deli-
berately allowed this case to “lay by” until time for possible
re-hearing by the Federal Supreme Court had elapsed.

With these latest briefs in hand, the substantive
dimensions reduced essentially to two: (1) Whether the
Fayetteville ordinances are an unconstitutional infringe-
ment on plaintiff’s Ist Amendment rights and (2) whether
they are an infringement of plaintiffs’ property rights
under the 14th amendment equal protection clause and
eee oer gsi ai id A

A-20

opinions, among them, cited virtually every case decided in
the last 50 years, bearing on the point involved. Many,
if not all, of these cases are relied upon by counsel here.

For purposes of this case, the primary point in Metro-
media requiring attention is the rationale of the plurality
opinions striking down the San Diego ordinance because it
discriminated between allowed and forbidden commercial
and non-commercial messages, in violation of 1st Amend-

ment free speech rights. The opinion says,

“Because some noncommercial messages may be con-

veyed on billboards throughout the commercial and

industrial zones, San Diego must similarly allow bill-
boards conveying other noncommercial messages
throughout those zones.”

In this case, it is shown that, following the U.S. Court’s
decision in Metromedia, defendant’s Board of Directors,
on August 18, 1981, amended Ordinance 1893 to remove
any prohibitions against display of noncommercial mes-
sages on any sign, whether on-site, off-site or outdoor
(billboard) advertising. (See Ordinances 2752 and 2753
— defendant's supplemental reply brief and exhibit, filed
August 21, 1981). Thus, the impediment seen to the San
Diego ordinance in Metromedia does not obtain as to de-
fendant’s Ordinance 1893, as .:mended, and the Ist Amend-
ment flaw does not obtain. This court concludes that the
challenged ordinances are not violative of plaintiffs’ 1st
Amendment rights of free speech.

With respect to the question of deprivation of prop-
erty rights, in the context of equal protection of the laws,
that is, the limitations imposed upon plaintiffs’ off-site
billboards, as distinguished from other property owners’
on-site signs, there appears to be little question.

A-21

In Metromedia, the appellant sign owners (occupying
the position of plaintiffs here) argued that the distinction
drawn between permitted on-site signs and prohibited off-

site signs was invidious and artificial. The plurality opin-

ion, acknowledging the logical force of the argument said
that:

“Despite the apparent incongruity, this argument has

been rejected, at least implicitly, in all of the cases

sustaining the distinction between off-site and on-site

commercial advertising. We agree with those cases
and with our own decisions in Suffolk Outdoor Adv. vs.

Hulse, 439 U.S. 808 (1978); Markham vs. Adv. Co.

vs. Washington, 393 U.S. 316 (1969); Newman Signs

Inc. vs. Hjelle, 440 U.S. 901 (1979). . . . Thus, off-site

commercial billboards may be prohibited while on-site

billboards are permitted.”

This proposition is recognized by our own Supreme
Court in a case involving the same ordinance, in earlier
form, here involved. In Fayetteville Bd. of Adjustment
vs. Osage Oil, 258 Ark. 91, 522 S.W.2d 836 (1975), the
court said:

“The basic power of a municipality to regulate the

size and location of billboards and other commercial

signs has been sustained in so many jurisdictions that

it would be a waste of time and effort to cite the cases.
Such regulations have been

ing signs.
1ü KW. 2d 897 (1980); Berkau vs. City of Little
Rock, 174 Ark. 1145, 298 8. W. 514 (1927).

A-22

I conclude that the questioned ordinance does not
violate plaintiffs’ property rights contrary to either the
U.S. or State Constitutions guaranteeing equal protection
of the laws.

Plaintiffs’ most vigorous argument is that their prop-
erty rights are infringed by defendant’s ordinance, con-
trary to due process of law as protected by Federal and
State Constitutions; and in particular that the ordinance
offends against Art. 2, Sec. 22 of the Arkansas Constitu-
tion, in that it takes away their properties — billboards
and the ground upon which they are erected — without just
compensation.

Art. 2, Sec. 22 is one of the noblest and most funda-
mental statements of a free peoples’ rights contained in
our organic law. It says:

“The right of property is before and higher than any

constitutional sanction; and private property shall

not be taken, appropriated or damaged for public use
without just compensation.”

Plaintiffs say that their business and business prop-
erties will be completely destroyed by the challenged ordi-
nance. Persuasive argument and factual data are ad-
vanced to this end. Stripped to essentials, it is this:
Plaintiffs’ business has evolved to comprehend an inte-
grated system of outdoor advertising displays—billboards
—of conventional sizes, the 12 x 25 foot poster panel and

the 14 x 48 foot painted bulletin: These are located at.

sites designed to catch the eye, if not the attention, of the
greatest number of passing motorists, over as large an
area as experience shows will produce results, that is,

transmitting the advertising message to the general public.

ne Ue
1 * 2
Wanne

2.
*
1
5
+g

—
7

A-23

Plaintiffs says that they are now required physically
to remove these signs, abandon the small plots of ground
holding the signs, and thus lose the effective and profit-
able use of the physical properties, as well as the intang-
ible availability and use of the many and dispersed signs
and locations—the very heart of their business.

But, methinks the plaintiffs do protest too much. The
undisputed fact is that their business will not be destroyed.
The physical locations are restricted; the square footage
of displays is reduced. But the erection and maintenance
of signs is not, per se, forbidden, nor are the numbers
thereof necessarily reduced. It i a reductio ad absurdum
to say that their business will be completely destroyed.

The real question is whether the defendant's restric-
itons are a proper exercise of the municipal police power.
The principal underlying existence and exercise of the po-
lice power is that the exercise of such by legislating to pro-
hibit or prevent that which is inimical to the public health,
safety and welfare is an inherent power of sovereignty,
which is necessary for the protection of the citizens of the
state, and when delegated by the state to its municipal
corporations, is tested on judicial review in this state to
determine whether constitutional limits have been trans-
cended. Geurin vs. City of Little Rock, 203 Ark. 103;
City of Helena vs. Dwyer, 64 Ark. 424; Williams vs.
State, 85 Ark. 464; Replogle vs. City of Little Rock, 166
Ark. 617; Bennett vs. City of Hope, 204 Ark. 147.

Judicial review tests legislation in the assumed exer-
cise of the police power in the interest of the health, safety
and welfare of the public, not to review the exercise of

A-24

of the power in a given case, but to determine whether the
legislation bears a real or substantial relationship to the
protection of public health, safety and welfare in order
that personal rights and property rights not be subjected
to arbitrary or oppressive, rather than reasonable invas-
ion. Union Carbide Carbon Corp. vs. White River Dis-
trict, 224 Ark. 558; City of Helena vs. Dwyer, supra; Wil-
liams vs. State, supra; Missouri & N.A.R. Co. vs. State,
82 Ark. 1; Dreyfuss vs. Boone, 88 Ark. 353; Pierce Oil Co.
vs. City of Hope, 127 Ark. 38; Noble vs. Davis, 204 Ark.
156. *

If, therefore, the questioned ordinance bears a reason-
able relation to the promotion of public health, safety and
welfare it is immune from constitutional attack, even
though property values be reduced or, as in this case,
property of value must be removed and, in the business
sense, “destroyed.”

Ordinance 1893 declares that,

“The construction, repair, alteration, location and
maintenance of signs should be controlled within the
city limits of the City of Fayetteville, Arkansas, in
order to protect the public investment in the streets
and highways, to promote the safety and recreational
value of public travel and to preserve natural beauty,

WHEREAS, the purpose of this Ordinance is to pro-
mote the reasonable, orderly, and effective display of
signs while remaining consistent with the city policy
to protect the public investment in the streets and
highways, to promote the safety and recreational value
of public travel and to preserve natural beauty, and

WHEREAS, the Board of Directors has made the

A-25

(1) That the uncontrolled proliferation of signs
is hazardous to the users of streets and high-
ways within the limits of the City of Fayetteville,
Arkansas.”

Plaintiffs argue and submit factual data by affidavit,
that there is no recorded instance in defendant’s police
records where a traffic casualty was caused by interfering
or distracting effect on motorists or pedestrians of plain-
tiff's billboards; and reason from this that they do not
constiute and will not be traffic hazards; hence, defend-
ant’s declarations of promotion of public safety are a
sham; that is, the stated reason for the ordinance, to
promote public safety, is not demonstrable nor sustainable.

The same argument was advanced and rejected in
Moore vs. Ward, 377 S.W.2d 881 (Ky. 1964). There, the
Kentucky court, after noting that even if appellants could
produce substantial evidence that billboard signs do not
adversely affect traffic safety held that

.. our common knowledge suggests that the ques-
tion involves so many intangible factors as to make
debatable the issue of what the facts establish. Where
this is so, it is not within the province of the court to
hold a statute invalid by reaching a conclusion con-
trary to that of the legislature. Radice vs. People of
the State of New York, 264 U.S. 292.”

Likewise, in the Metromedia case the same argument was
made, that the San Diego ordinance was not based on any
demonstrated connection between billboards and traffic

safety; hence, it did not directly advance governmental ©

interests in traffic safety and the appearance of the city.
The U.S. Supreme Court’s plurality opinion, noting that
the California Supreme Court (from whence came the
appeal) agreed with many other courts that a legislative

A-26

judgment that billboards are traffic hazards is not mani-

festly unreasonable and should not be set aside, said:
“We likewise hesitate to disagree with the accumu-
lated, common-sense judgments of local lawmakers and

of the many reviewing courts that billboards are real
and substantial hazards to traffic safety. There is

nothing here to suggest that these judgments are un-
reasonable. As we said in a different context, Rail-

way Express Agency, Inc. vs. People of New York,
336 U.S. 106, 109 (1949):

‘We would be trespassing on one of the most in-

tensely local and specialized of all municipal

problems if we held that this regulation had no

relation to the traffic problem of New York City.

It is the judgment of the local authorities that it

does have such a relation. And nothing has been

advanced which shows that to be palpably false.“

The fact that there have been no recorded traffic acci-

dents attributable to hazards offered by billboards is

neither conclusive nor very persuasive that they do not

constitute hazards. Their very purpose is to draw the

eye to them, and thus, even fractionally, to divert a driver’s

attention from operation of his vehicle. On reason and

authority, I cannot find that the regulation of billboards is
not reasonably related to the public safety and welfare.

Nor does the statement of purposes in the ordinance
“to preserve natural beauty” and the preservation of scenic
resources, combined with consideration of public safety,
weaken the legislative justification for regulating bill-
boards. Herring vs. Stannus, 169 Ark. 244. The fact that

aesthetic considerations were a significant factor in the
exercise of the police power should not invalidate an ordi-

nance for an otherwise legitimate police power objective.

The question of unreasonableness or arbitrariness is

A-27

plainly one of fact. In the absence of anything on the face
of the ordinance or in the evidence to show that it was arbi-
trary or unreasonable, the courts must presume it to be
valid. Bd. of Adjustment vs. Osage Oil and Transporta-
tion, Inc., 558 Ark. 9; City of Helena vs. Miller, 88 Ark.
263; Berkau vs. City of Little Rock, 174 Ark. 1145.

As above noted, in the Osage Oil case, the power of
defendant city to regulate the size and location of bill-
boards is not subject to question. Hence, it is unnecessary
to decide whether they may be prohibited altogther, al-
though Osage suggests this may be done; and there is
language in Metromedia suggesting the same ultimate
power. Here, however, we are not concerned with this
ultimate power, but only with the power reasonably to
regulate for the public safety, health and welfare.

Concluding, as the court does, that Ordinance 1893, as
amended, is a proper exercise of defendant’s police power,
a question remains whether the economic loss averredly
to be sustained by plaintiffs by requisite compliance with
the ordinance is an invalidating factor. The court con-
cludes that it is not. The ordinance seeks to embrace and
apply the “amortization” theory to plaintiffs; this being
that, as the undisputed facts show, plaintiffs’ average cost
in erecting its signs is in the range of $500-$1000, and all
but one erected over a period of eleven years before June,
1970. The one sign was put up in December, 1971. The
theory of amortization is that a reasonable period of non-
conforming use after prohibition allows the owner to
amortize his investment.

It is unnecessary to pass upon the validity, per se, of
such amortization scheme; such is still an unresolved

A-28

question in Arkansas, although doubtless our high court
will be obliged to decide the matter before too long. The
reason is that, given a proper exercise of police power,
the cost to plaintiffs in removing or altering their bil!-
boards (as well as loss to lessors of this use of land where
the signs are erected) is neither compensable nor invalidly
confiscatory. Such property owners are deemed suffi-
ciently compensated by sharing in the general benefits
stemming from exercise of the police power. City of Little
Rock vs. Sun Bldg. d Dev. Co., 199 Ark. 333; City of West
Helena vs. Bockman, 221 Ark. 667.

Plaintiffs argue with considerable force that the
Arkansas Highway Beautification Act (Ark. Stats. Secs.
75-2501 et seq.) prohibits by pre-emption defendant’s
power to regulate size and location of billboards and from
requiring their uncompensated removal from points ad-
jacent to Federal-aid interstate or primary highways.
U.S. Highway 71, traversing Fayetteville North-South, is a
federal-aid highway, and many of plaintiffs’ signs are lo-
cated adjacent thereto.

- Stipulated Agreement No. 1 in the case record is the
agreement, dated January 24, 1972, between the U.S. Sec-
retary of Transportation and the Arkansas Highway De-
partment, relative to control of outdoor advertising in
areas adjacent to federal interstate and defense highways
and federal-aid primary highway systems. The agreement
was made to permit Arkansas to remain eligible to receive
federal-aid highway funds under the Federal Highway
Beautification Act of 1965.

By its terms, the agreement does not apply to “outdoor
advertising signs legally erected and maintained, in zoned
and unzoned commercial and industrial areas established

A-29

by this agreement, on FAL and FAI Highways prior to the
date of enactment of this agreement.” (p. 4-5 of stipulated
exhibit 1).

The Arkansas Highway Beautification Act does not,
in its terms, pre-empt the area of control of outdoor ad-
vertising from municipalities and there is no fair intend-
ment expressed to this effect. The ordinance here in
question does not purport to permit outdoor advertising
signs that are forbidden under the Beautification Act, and
thus presents no conflict with state law.

The Federal Beautification Act was amended in 1978
to require, so plaintiffs argue, payment of just compensa-
tion for forced removal of signs adjacent to federal-aid
highways. The court finds no Arkansas case law on this
point. The Washington Supreme Court, however, has
passed on the precise point, in Ackerly Communications
vs. City of Seattle, 602 p. 2d 1177 (1979). That court said:

not regulated by, and are wholly outside the scope of,
the federal statute, the only reasonable interpretation
of the statutory language is that it does not require

A-30

which are not within the effective control provisions
of the Act, and having been erected prior to 1971, are
not covered by the agreement between the State of

Washington and the Department of Transportation,

it is clear that none of the provisions of the federal

act, including the compensation requirement, apply to

respondents’ signs.” 602 P. 2d 1184-1185.

It appears, therefore, that if plaintiffs’ signs are not
controlled by either the Agreement (stipulated exhibit 1)
or the Federal Act, no compensation is required thereby.
The record shows that all of plaintiffs’ signs were put up
before January 24, 1972; all are in commercial and in-
dustrial zones of the city, and the agreement does not apply
to such signs that were legally erected in these areas.
Ackerly is virtually on all fours with the present case. In
my judgment therefore, there is neither pre-emption of
the City’s power to regulate plaintiffs’ signs, nor a require-
ment that removal thereof be compensated, by virtue of
the Federal or State Highway Beautification Acts, nor by
the Arkansas Home Rule Act (Ark. Stats. Sees. 19-1042
et seq.)

In all essential respects, the court finds that there is
no genuine issue of material fact in this case, and that de-
fendant is entitled to judgment as a matter of law on its
motion therefor, holding Ordinance 1893, as amended, as
constitutional; and on its counterclaims. By the same

token, plaintiffs’ motions for summary judgment require
to be overruled.

“Let decree enter accordingly.
NOVEMBER 3, 1982.

/s/ THOMAS F. BUTT,

A-31

FEDERAL HIGHWAY BEAUTIFICATION ACT
23 U.S.C. $131. Control of Outdoor Advertising

(a) The Congress hereby finds and declares that
the erection and maintenance of outdoor advertising signs,
displays, and devices in areas adjacent to the Interstate
System and the primary system should be controlled in
order to protect the public investment in such highways,
to promote the safety and recreational value of public
travel, and to preserve natural beauty.

(b) Federal-aid highway funds apportioned on or
after January 1, 1968, to any State which the Secretary
determines has not made provision for effective control
of the erection and maintenance along the Interstate Sys-
tem and the primary system of outdoor advertising signs,
displays, and devices which are within six hundred and
sixty feet of the nearest edge of the right-of-way and
visible from the main traveled way of the system, and
Federal-aid highway funds apportioned on or after Jan-
uary 1, 1975, or after the expiration of the next regular
session of the State legislature, whichever is later, to any
State which the Secretary determines has not made pro-
vision for effective control of the erection and mainten-
ance along the Interstate System and the primary system
of those additional outdoor advertising signs, displays,
and devices which are more than six hundred and sixty
feet off the nearest edge of the right-of-way, located out-
side of urban areas, visible from the main traveled way
of the system, and erected with the purpose of their mes-
sage being read from such main traveled way, shall be
reduced by amounts equal to) per centum of the amounts
which would otherwise be apportioned to such State un-
der section 104 of this title, until such time as such State

A-32

shall provide for such effective control. Any amount which
is withheld from apportionment to any State hereunder
shall be reapportioned to the other States. Whenever he
determines it to be in the public interest, the Secretary
may suspend, for such periods us he deems necessary, the
application of this subsection to a State.

(e) Effective control means that such signs, displays,
or devices after January 1, 1968, if located within six hun-
dred and sixty feet of the right-of-way and, on or after
July 1, 1975, or after the expiration of the next regular
session of the State legislature, whichever is later, if lo-
cated beyond six hundred and sixty feet of the right-of-
way, located outside of urban areas, visible from the main
traveled way of the system, and erected with the purpose
of their message being read from such main traveled way,
shall, pursuant to this section, be limited to (1) directional
and official signs and notices, which signs and notices
shall include, but not be limited to, signs and notices per-
taining to natural wonders, scenic and historical attrac-
tions, which are required or authorized by law, which
shall conform to national standards hereby authorized
to be promulgated by the Secretary hereunder, which
standards shall contain provisions concerning lighting,
size, number, nd spacing of signs, and such other require-
ments as may be appropriate to implement this section,
(2) signs, displays, and devices advertising the sale or
lease of property upon which they are located, (3) signs,
displays, and devices, includiag those which may be
changed at reasonable intervals by electronic process or
by remote control, advertising activities conducted on the
property on which they are located, (4) signs lawfully in
existence on October 22, 1965, determined by the State,

Se

A-33

subject to the approval of the Secretary, to be landmark
signs, including signs on farm structures or natural sur-
faces, of historic or artistic significance the preservation
of which would be consistent with the purposes of this
section, and (5) signs, displays, and devices advertising
the distribution by nonprofit organizations of free coffee
to individuals traveling on the Interstate System or the
primary system. For the purposes of this subsection, the
term “free coffee” shall include coffee for which a donation
may be made, but is not required.

(d) In order to promote the reasonable, orderly and
effective display of outdoor advertising while remaining
consistent with the purposes of this section, signs, dis-
plays, and devices whose size, lighting and spacing, con-
sistent with customary use is to be determined by agree-
ment between the several States and the Secretary, may
be erected and maintained within six hundred and sixty
feet of the nearest edge of the right-of-way within areas
adjacent to the Interstate and primary systems which are
zoned industrial or commercial under authority of State
law, or in unzoned commercial or industrial areas as may
be determined by agreement between the several States
and the Secretary. The States shall have full authority
under their own zoning laws to zone areas for commercial
or industrial purposes, and the actions of the States in
this regard will be accepted for the purposes of this Act.
Whenever a bona fide State, county, or local zoning au-
thority has made a determination of customary use, such
determination will be accepted in lieu of controls by agree-
ment in the zoned commercial and industrial areas within
the geographical jurisdiction of such authority. Nothing
in this subsection shall apply to signs, displays, and devices

9 8 r 2 * Nn

4-34

referred to in clauses (2) and (3) of subsection (e) of this
section.

(e) Any sign, display, or device lawfully in exist-
ence along the Interstate System or the Federal-aid pri-
mary system on September 1, 1965, which does not con-
form to this section shall not be required to be removed
until July 1, 1970. Any other sign, display, or device law-
fully erected which does not conform to this section shall
not be required to be removed until the end of the fifth
year after it becomes nonconforming.

(f) The Secretary shall, in consultation with the
States, provide within the rights-of-way for areas at appro-
priate distances from interchanges on the Interstate Sys-
tem, on which signs, displays, and devices giving specific
information in the interest of the traveling public may be
erected and maintained. The Secretary may also, in con-
sultation with the States, provide within the rights-of-way
of the primary system for areas in which signs, displays,
and devices giving specific information in the interest of
the traveling public may be erected and maintained. Such
signs shall conform to national standards to be promul-
gated by the Secretary.

(g) Just compensation shall be paid upon the re-
moval of any outdoor advertising sign, display, or device
lawfully erected under State law and not permitted under
subsection (c) of this section, whether or not removed
pursuant to or because of this section. The Federal share
of such compensation shall be 75 per centum. Such com-

pensation shall be paid for the following:

“3
a 1

A-35

(A) The taking from the owner of such sign,
display, or device of all right, title, leasehold, and in-
terest in such sign, display, or device; and

(B) The taking from the owner of the real prop-
erty on which the sign, display, or device is located,
of the right to erect and maintain such signs, displays,
and devices thereon.

(h) All public lands or reservations of the United
4 States which are adjacent to any portion of the Interstate
Rs System and the primary system shall be controlled in ac-
q cordance with the provisions of this section and the nat-
5 ional standards promulgated by the Secretary.

(i) In order to provide information in the specific
f interest of the traveling public, the State highway depart-

ments are authorized to maintain maps and to permit in-

q formation directories and advertising pamphlets to be
. made available at safety rest areas. Subject to the ap-
. proval of the Secretary, a State may also establish infor-
4 mation centers at safety rest areas and other travel in- 4
; formation systems within the rights-of-way for the pur- 1

pose of informing the public of places of interest within
the State and providing such other information as a State ;
| may consider desirable. The Federal share of the cost *
. of establishing such an information center or travel in- .
> formation system shall be that which is provided in sec
tion 120 for a highway project on that Federal-aid system
to be served by such center or system.

(j) Any State highway department which has, under
this section as in effect on June 30, 1965, entered into an
agreement with the Secretary to control the erection and
maintenance of outdoor advertising signs, displays, and =
devices in areas adjacent to the Interstate System shall =
de entitled to receive the bonus payments as set forth in

of . e 2 4

5 1
N

„ * * — 7
r Ars Pees vast 2
1 ay

A-36

the agreement, but no such State highway department shall
be entitled to such payments unless the State maintains
the control required under such agreement: Provided,
That permission by a State to erect and maintain infor-
mation displays which may be changed at reasonable in-
tervals by electronic process or remote control and which
provide public service information or advertise activities
conducted on the property on which they are located shall
not be considered a breach of such agreement or the con-
trol required thereunder. Such payments shall be paid
only from appropriations made to carry out this section.
The provisions of this subsection shall not be construed
to exempt any State from controlling outdoor advertising
as otherwise provided in this section.

(k) Subject to compliance with subsection (g) of this
section for the payment of just compensation, nothing in
this section shall prohibit a State from establishing stand-
ards imposing stricter limitations with respect to signs,
displays, and devices on the Federal-aid highway systems
than those established under this section.

(1) Not less than sixty days before making a final
determination to withhold funds from a State unde? sub-
section (b) of this section, or to do so under subsection
(b) of section 136, or with respect to failing to agree as
to the size, lighting, and spacing of signs, displays, and
devices or as to unzoned commercial or industrial areas
in which signs, displays, and devices may be erected and
maintained under subsection (d) of this section, or with
respect to failure to approve under subsection (g) of sec-
tion 136, the Secretary shall give written notice to the
State of his proposed determination and a statement of the

A-37

State an opportunity for a hearing on such determination.
Following such hearing the Secretary shall issue a written
order setting forth his final determination and shall fur-
nish a copy of such order to the State. Within forty-five
days of receipt of such order, the State may appeal such
order to any United States district court for such State,
and upon the filing of such appeal such order shall be
stayed until final judgment has been entered on such ap-
peal. Summons may be served at any place in the United
States. The court shall have jurisdiction to affirm the
determination of the Secretary or to set it aside, in whole
or in part. The judgment of the court shall be subject to
review by the United States court of appeals for the cir-
cuit in which the State is located and to the Supreme Court
of the United States upon certiorari or certification as
provided in title 28, United States Code, section 1254. If
any part of an apportionment to a State is withheld by
the Secretary under subsection (b) of this section or sub-
section (b) of section 136, the amount so withheld shall
not be reapportioned to the other States as long as a suit
brought by such State under this subsection is pending.
Such amount shall remain available for apportionment in
accordance with the final judgment and this subsection.
Funds withheld from apportionment and subsequently ap-
portioned or reapportioned under this section shall be
available for expenditure for three full fiscal years after
the date of such apportionment or reapportionment as the
case may be.

(m) There is authorized to be appropriated to carry
out the provisions of this section, out of any money in the

Treasury not otherwise appropriated, not to exceed $20,-

— rennen
N

e,

A-38

ceed $20,000,000 for the fiscal year ending June 30, 1967,
not to exceed $2,000,000 for the fiscal year ending June 30,
1970, not to exceed $27,000,000 for the fiscal year ending
June 30, 1971, not to exceed $20,500,000 for the fiscal year
ending June 3, 1972, and not to exceed $50,000,000 for the
fiscal year ending June 30, 1973. The provisions of this
chapter relating to the obligation, period of availability
and expenditure of Federal-aid primary highway funds
shall apply to the funds authorized to be appropriated
to carry out this section after June 30, 1967.

(n) No sign, display, or device shall be required to
be removed under this section if the Federal share of the
just compensation to be paid upon removal of such sign,
display, or device is not available to make such payment.

(o) The Secretary may approve the request of a
State to permit retention in specific areas defined by
such State of directional signs, displays, and devices law-
fully erected under State law in force at the time of their
erection which do not conform to the requirements of sub-
section (c), where such signs, displays, and devices are
on existence on the date of enactment of this subsection
and where the State demonstrates that such signs, dis-
plays, and devices (1) provide directional information
about goods and services in the interest of the traveling
public, and (2) are such that removel would work a sub-
stantial economic hardship in such defined area.

(p) In the case of any sign, display, or device re-
quired to be removed under this section prior to the date
of enactment of the Federal-Aid Highway Act of 1974,
which sign, display, or device was after its removal law-
fully relocated and which as a result of the amendments
janie So eee Wy vy A NE

OR a Oe oy ORME Mw ae Pe hte

A-39

the United States shall pay 100 per centum of the just
compensation for such removal (including all relocation
costs).

(q) (1) During the implementation of State laws
enacted to comply with this section, the Secretary shall
encourage and assist the States to develop sign controls
and prograins which will assure that necessary directional
information about facilities providing goods and services
in the interest of the traveling public will continue to be
available to motorists. To this end the Secretary shall
restudy and revise as appropriate existing standards for
directional signs authorized under subsections 131(c) (1)
and 131(f) to develop signs which are functional and es-
thetically compatible with their surroundings. He shall
employ the resources of other Federal departments and
agencies, including the National Endowment for the Arts,
and employ maximum participation of private industry
in the development of standards and systems of signs
developed for those purposes.

(2) Among other things the Secretary shall en-
courage States to adopt programs to assure that removal
of signs providing necessary directional information, which
also were providing directional information on June 1,
1972, about facilties in the interest of the traveling public,
be deferred until all other nonconforming signs are re-
moved.

aa! dak
eae,

Rr

. i
=e ROTM
BN

A40

ORDINANCE NO. 1747

ARTICLE 5. ZONING DISTRICT’ PROVISIONS

For the purposes of this ordinance, the City of Fayetteville
is divided into the following districts:

District A-1. Agricultural

District R-1. Low Density Residential
District R-2. Medium Density Residential
District R-3. High Density Residential
District C-1. Neighborhood Commercial
District C-2. Thoroughfare Commercial
District C-3. Central Business Commercial
District I-1. Heavy Commercial and Light Industrial
District I-2. General Industrial

District R-O. Residential—Office

District P-1. Institutional

District F-1. Flood Zone

(I) DISTRICT A-1. AGRICULTURAL
(A) Purposes

The regulations of the Agriculture District are
designed to:

protect agricultural land until an orderly
° transition to urban development has been

(B)

(C)

(D)

(E)

AAl

(c) obtain economy of public funds in the pro-
viding of public improvements and services
for orderly growth

(d) conserve the tax base
(e) prevent unsightly development
(f) increase scenic attractiveness
(g) conserve open space
Uses Permitted
Unit 1—City wide uses by right
Unit 3—Public protection and utility facilities
Unit 6—Agriculture
Unit 7—Animal husbandry
Unit 8—Single family and two family dwellings
Uses Permissible on Appeal to the Planning Com-
mission
Unit 2—City-wide uses by conditional use permit 1
Unit 4 Cultural and recreational facilities
Unit 20—Commercial recreation: large sites
Bulk and Area Regulations
Lot Width—200 ft. minimum :
Lot Area: 15
Residential—2 acre minimum 9
Non-Residential—2 acre minimum
Lot Area per ©
Dwelling Unit—2 acre minimum

Tard Requirements (Feet)

re

Re

F)

42

Height Requirements

There shall be no maximum height limits in the
Al District, provided, however, that any building
which exceeds the height of 15 feet shall be set
back from any boundary line of any Residential
District a distance of 1.0 feet for each foot of
height in excess of 15 feet. Such setbacks shall
be measured from the required yard lines.

(II) DISTRICT R-1. LOW DENSITY RESIDENTIAL

DISTRICT
(A) Purposes

(B)

(C)

The low density residential district of four fam-
ilies per acre or less in the case of single family
homes and seven families per acre or less in the
case of two family dwellings is designed to per-
mit and encourage the development of low dens-
ity detached dwellings in suitable environments,
as well as to protect existing development of these
types.

Uses Permitted
Unit 1—City-wide uses by right
Unit 26—Single family dwelling

Uses Permissible on Appeal to the Planning Com-
set

Unit 2—City-wide uses by conditional use permit
Unit 3—Public protection and utility facilities
Unit 4—Cultural and recreational facilities

443

D) Bulk and Area Regulations

F Single Family Two Family
) Lot Width Minimum 70 ft. 80 ft.

Lot Area Minimum 8000 sq. ft. 12,000 sq. ft.
| Land Area per
Z Dwelling Unit 8000 sq. ft. 6,000 sq. ft.

(E) Yards Requirements (Feet)

Front Yard Side Yard Rear Yard A
Interior Corner Lot y
One Other Interior Exterior

25 8 8 25 20

i st le i
1 1

(F) Building Area. On any lot the area occupied by
) all buildings shall not exceed forty (40) per cent
a of the total area of such lot. (Ord. No. 1880, § 2,
: 8-15-72)

(III) DISTRICT R-2. MEDIUM DENSITY RESIDEN-
TIAL

(A) Purposes a
The medium density residential district with four 1
5 to twenty-four families per acre is designed to 2
3 permit and encourage the developing of a variety 2

of dwelling types in suitable environments in a A
4 variety of densities. >
5. (B) Uses Permitted

Unit 1—City-wide uses by right

Unit 8—Single-family dwellings

Unit 9—Multifamily dwellings—medium density

(C) Uses Permissible on Appeal to the Planning Com-
mission 8

(D)

2 Ir

Rr rr

ae

A44

Unit 3—Public protection and utility facilities
Unit 4—Cultural and recreational facilities
Unit 11—Mobile home park

Unit 25—Professional offices

Bulk and Area Regulations
Lot width minimum:

Mobile home park 100 feet
Lot within a mobile home park — 50 feet
Townhouse 24 feet
One family 60 feet
Two family 60 feet
Three or more 90 feet
Professional offices 100 feet

Lot area minimum:

Mobile home park A acres

Lot within a mobile home park —

4,200 square feet

Townhouse or row house

Development 10,000 square feet

Individual lot , 2,500 square feet
Single family 6,000 square feet
Two family 7,000 square feet
Three or more 9,000 square feet
Fraternity or sorority 2 acres

Professional offices 1 acre

8
rr

(E)

(F)

A-45

No bedroom 1,700 square feet
Fraternity or sorority 1,000 square feet
per resident
Yard Requirements (Feet)
Front Yard Side Yard Rear Yard
Interior Corner Lot
Interior Exterior
25 8 8 25 2

Side yards may be waived to permit common
walls between townhouses.

Height Regulations

Any building that exceeds 20 feet in height shall
be set back from the building line one (1) foot
for each foot of height in excess of 10 feet. (Ord.
No. 2320, $4 1, 2, 45-77)

(IV) DISTRICT R.. HIGH DENSITY RESIDENTIAL
(A) Purposes

(B)

(C)

The high density residential district with 16 to
40 families per acre is designed to protect exist-
ing high density multifamily development and to
encourage additional development of this type
where it is desirable.

Uses Permitted

Unit 1—City-wide uses by right

Unit 8—Single-family and two family dwellings
Unit 9—Multifamily dwellings—medium density
Unit 10—Multifamily dwellings—high density

Uses Permissible on Appeal to the Planning Com-
mission

U eo
>

.
ove
a

A46

Unit 4—Cultural and recreational facilities
Unit 11—Mobile home park
Unit 25—Professional offices

(D) Bulk and Area Regulations
Lot width minimum:

Mobile home park 100 feet
Lot within a mobile home park — 50 feet
Townhouse 24 feet
One family 60 feet
Two family 60 feet
Three or more 90 feet
Professional of fices 100 feet

Lot area minimum:

Mobile home park 3 acres
Lot within a mobile home par
4,200 square feet
Townhouse or row house
Development 10,000 square feet
Individual lot 2,500 square feet
One family 6,000 square feet
Two family 6,500 square fee
Three or more 8,000 square feet
Fraternity or sorority 1 acre
Professional offices 1 acre
5 Land area per dwelling unit:

. 4
— 1 ¥ * N
a ö 7

7

ys ‘ 4 9 2 0 ay arn 1 *
“a > ae os, 4 2
. * — bee An's 2
1

4 * q . 7

47
Apartments
Two or more bedrooms 1, 200 square feet
One bedroom 1,000 square feet
No bedroom 1,000 square feet
Fraternity or sorority... 500 square feet
per resident
7 (E) Yard.Requircments (Feet)
J Front Yard Side Yard Rear Yard
Interior Corner Lot
Interior Exterior
: 25 8 8 23 20
1 Side yards may be waived to permit common

walls between townhouses.

(F) Height Regulations .

5 Any building that exceeds 20 feet in height shall
2 be set back from the building line one (1) foot for
5 each foot of height in excess of 10 feet. (Ord. No.
2320, $§ 3, 4, 4-5-77)

(V) DISTRICT C-1. NEIGHBORHOOD COMMER-

5 (A) Purposes
2 The borhood commercial district is designed
to provide convenience goods and per-
sonal services for persons living in the surround-
ing residential areas. ;

(B) Uses Permitted
Unit 1—City-wide uses by right

ES Se ae

K

rr

A48

Unit 18—Gasoline service stations and Drive-in
Restaurants

Unit 25—Professional offices

Uses Permissible on Appeal to the Planning Com-
mission

Unit 2—City-wide uses by conditional use permit
Unit 3—Public protection and utility facilities
Unit 4~—Cultural and recreational facilities

Bulk and Area Regulations
Setback lines shall meet the following minimum

From street row 50 feet
From side property line None

residential 10 feet
From back property line 20 feet

Building Arca
all buildings

AA9

(VI) DISTRICT C-2. THOROUGHFARE COMMER-

(A)

(B)

Purposes

The thoroughfare commercial district is designed

especially to encourage the functional grouping of
these commercial enterprises catering primarily
to highway travelers.

Uses Permitted

Unit 1—City-wide uses by right
Unit 4—Cultural and recreational facilities
Unit 12—Offices, Studios and Related Services
Unit 13—Eating places :

Unit 14—Hotel, Motel and Amusement Facilities
Unit 15—Neighborhood shopping goods

Unit 16—Shopping goods
Unit 17—Trades and Services

Unit 18—Gasoline service stations and Drive-in
restaurants :

Unit 19—Commercial recreation
Unit 20—Commercial recreation: Large sites
Unit 24—Outdoor advertising

Uses Permissible on Appeal to the Planning Com-
mission

Unit 2—City-wide uses by conditional use permit
Unit 3—Public protection and utility facilities
Unit 21—Warehousing and wholesale *
S 3

7
A l off 42 ed

s 4
* 7

i
: 5
D) Bulk and Area Regulations ‘
3 Setback lines shall meet the following minimum ‘a
requirements : 5
From street row 50 feet a
From side property line None a
From side property line —
5 when contiguous to a
1 residential distriet 15 feet
1 From back property line 20 feet 2
4 (E) Building Area 4
3 On any lot the area occupied by all buildings shall 4
ö not exceed sixty (60) per cent of the total area of
N such lot.
F (F) Height Regulations
2 In District C-2 any building which exceeds the

; height of 20 feet shall be set back from any bound-

ary line of any Residential District a distance of
me et Ook Sa ek ae aR ee

No building shall exceed six (6) stories or 75 feet
in height. (Ord. No. 2608, § 2, 2-19-80)

(VII) DISTRICT C3. CENTRAL COMMERCIAL

(B) Uses Permitted

(C)

(D)

requirements:

A-51

Unit 1—City-wide uses by right

Unit 4—Cultural and recreational facilities
Unit 5—Government facilities

Unit 9—NMultifamily dwelling—low density
Unit 10—Multifamily—high density

Unit 12—Offices, studios and related services
Unit 13—Eating places

Unit 14—Hotel, motel and amusement facilities
Unit 15—Neighborhood shopping goods

Unit 16—Shopping goods

Unit 18—Gas service stations and drive-in res- 4
taurants 5

Unit 19— Commercial recreation
Lees Permissible on Appeal to the Planning Com-
en
Unit 3 uses by conditional use per-
t

Unit 3—Public protection and utility facilities
Unit 17—Trades and services

Unit 3 for collecting recyclable mater- ‘=

(Ord. No. 2351, § 3, 6-21-77) 4
Bulk and Area Regulations a.

7

7 : 1 * ie 2 5
1 . - -
if
Nee Te hey

Unit 12—Offices, studios and related services

Unit 13—Eating places
Unit 14—Hotel, motel and amusement facilities

.
A-52
From street row if parking
is allowed between the
row and the building 50 feet 50 feet
From side property line none none
From side property line
when contiguous to a
residential district 10 feet 25 feet
From center line of a public
alley 10 feet 10 feet
. (Ord. No. 2603, 6 3, 2-19-80)
(VII(a)) DISTRICT CA. DOWNTOWN
(A) Purposes
The downtown district is designed to accommo-
date the commercial, office, governmental and
related uses commonly found in the central down-
town area which provide a wide range of retail,
financial, professional office, and governmental
: office uses.
N (B) Uses Permitted
55 Unit 1—City-wide uses by right
* Unit 4—Cultural and recreational facilities

A-53

(o) Uses Permissible om Appeal to the Planning Com
MASSION 7 ;
Unit PP gs uses by conditional use per-

mi “4
Unit 3—Public protection and utility facilities
Unit 10—Multifamily dwelling—high density a
Unit 17—Trades and services ;

Unit 18—Gas service stations and drive-in res-
taurants

Unit 28—Center for collecting recyclable mater.
» 7
(Ord. No. 2351, § 4, 6-21-77) a

(D) Bulk and Area Regulations

Setback lines shall meet the following minimum
requirements: a
From street row 5 feet *

From street row if a sidewalk is
in existence or to be provided none

tiguous to a residential district 10 feet 7
out easement or alley none 2
From center line of a easement or . fe
alley ; 2 N Roe

a 7 ps: 7 Sh Se

2 . X 4 . |

LV. rere
: 8 5 > a N

Urte 227

C4 District, upon the following standards and
conditions :

For each required parking space waived, the property
owner or developer may:

(1) Dedicate to the city an equivalent amount of
property elsewhere in the C4 District or
within one thousand (1,000) feet of the prop-

: erty to be developed; provided, however, that

* the Planning Commission finds that the pro- 3

g posed dedication is suitable for off-street *

parking for the general public; or N

: (2) Provide off-street parking facilities within

4 one thousand (1,000) feet, measured by the

shortest walking distance from property line 3
to property line. (Ord. No. 2362, 41, 8-2-77) “3

(Ord. No. 2148, § 1, 10-7-75)

(VII) DISTRICT LI. HEAVY COMMERCIAL AND
LIGHT INDUSTRIAL

(A) Purposes

The heavy commercial district is designed pri-
marily to accommodate certain commercial and
light industrial uses which are compatible with

+ Fete 228808

Unit 6—Agricultare
Unit 12—Offices, studios and related services

7 Unit 13—Eating places

% Unit 17—Trades and services

Unit 18—Gas service stations and drive-in ree
taurants —
f Unit 21— Warehousing and wholesale

; Unit 22—Manufacturing
Unit 25—Professional offices

| Unit 27—Wholesale bulk petroleum storage fa-
3 cilities with underground storage tanks

(Ord. No. 2098, 4 1, 4-15-75; Ord. No. 2140, § 1,
8-19-75; Ord. No. 2298, § 1, 12-21-76; Ord. No.
2430, 4 1, 3-21-78)

"RE fe 43> : :

(C) Uses Permissible os Appeal to the Planning Com-
mission i 3
Unit 2—City-wide uses by conditional use per.
mi
Unit 19—Commercial recreation
Unit 20—Commercial recreation—Large sites
Unit Be for collecting recyclable materi-

ee
4 1 * * 1 -

Ord. Ni 12-21-76; Ord. No.
amy” , 8

D) Bulk and Area Regulations 2
Setback lines aa oes Ors
requirements: Bae

= 80 fet

From street B-0.W vin ating
. or B districts) 3 —

1 85 Seen
.

(E)

F)

A-56

From street R-O-W (when adjoining C,
I, F or P districts) 25 feet

Side (when adjoining A or R districts). 50 feet

Side (when adjoining C, I, F or P dis-
tricts) 10 feet

Rear (when adjoining A or R districts). 25 feet

Rear (when adjoining C, I, F or P dis-
tricts) 10 feet

(Ord. No. 2516, § 1, 43.79)

Reserved. (Ord. No. 2516, 4 2, 43-79)
Height Regulations

There shall be no maximum height ts in I-
District, provided, however, that any building
which exceeds the height of 25 feet shall be set
back from any boundary line of any Residential
District a distance of one foot for each foot of
height in excess of 25 feet.

—

(IX) DISTRICT I-2. GENERAL INDUSTRIAL
(A) Purposes

Unit 6—Agriculture
Unit 7—Animal husbandry

Unit 12—Offices, studios and related services

Unit 18—Gas service stations and drive-in res-
taurants

Unit 20—Commercial recreation: large sites
Unit 21— Warehousing and wholesale

Unit 22— Manufacturing

Unit 23—Heavy industrial

Unit 28—Center for collecting recyclable materi-
als

(Ord. No. 2351, 6 6, 6-21-77)

Uses permissible on Appeal to the Planning Com-
Ser

Unit 2—City-wide uses by conditional use per-
mit
Bulk and Area Regulations

Setback lines shall meet the following minimum
requirements:

From street B-O-W (when adjoining A
or B district) 100 feet

From street B-O-W (when adjoining C,
I. F or P districts) 50 feet

Side (when adjoining A or R districts). 50 fest

Side (when adjoining For P dis-
My AR
vy

; 1
g ‘

A-62

(B) District Regulations
After the effective date of this ordinance, it shall
be unlawfal in an F-1 District to:

1. Construct, reconstruct, move or alter any res- 7
idence unless the elevation of the lowest habitable

floor is at least two feet above the elevation of

the maximum probable flood, as determined by

a registered professional engineer;

2. Construct, reconstruct, move or alter any
structure, make any excavation or place any fill
or materials which may Arey restrict the

considering recommendations thereon by the City
Engineer;

3. Construct, reconstruct, move or alter any
structure for residential occupancy, other than 7
temporary facilities, provided that this ordinance q
shall not be interpreted to prevent routine main- }
tenance of residential structures existing at the

, effective date of this ordinance;

leas the elevation of the lowest floor, except for
elevators, stairwells and

(B)

(C)

(XXIV) UNIT 24. OUTDOOR ADVERTISING

A-63

mitted uses are ordinarily listed in alphabetical
order. In these use units where there is a pre-
liminary descriptive statement (which may men-
tion specific uses) in addition to the detailed list
of uses, the detailed list shall govern.

Interpretation of Use Units

In each use unit section, permitted uses are set
forth in the subsection entitled “Included Uses.”

decide. A use shall not be interpreted as being
in any use unit if it is listed in an-

Off-Street Parking Space Requirements
One per 1200 square feet of floor area

7 e 2 * n — a eS eie *
* J , * +. oan
‘ . 2S
* -
_ — : *
> aS

A-64

N

(XXV) UNIT 25. PROFESSIONAL OFFICES

0 Deseripeion
Unit 25 consists of small professional offices that

are compatible with medium and high density
’ residential areas.
(B) Included Uses

Office for no more than four (4) doctors

Office for no more than four (4) dentists

Insurance sales

Studio for teaching any of the fine or liberal arts
s Photography studio
a Welfare agencies
Architect

n
i

a (Ord. No. 2490, 6 2, 12-5-78)

:
5
1
5

A-65

ORDINANCE NO. 1893

AN ORDINANCE REGULATING THE EREC-
TION, CONSTRUCTION, REPAIR, ALTERATION,
LOCATION, OR MAINTENANCE OF SIGNS WITHIN
THE CITY OF FAYETTEVILLE, ARKANSAS; THE
ISSUANCE OF PERMITS AND FEES THEREFOR;
THE REVOCATION OF PERMITS; INSPECTION
AND FEES THEREFOR; REPEAL OF CERTAIN
ORDINANCES; AND PROVIDING PENALTIES FOR
VIOLATION THEREOF.

WHEREAS, the Board of Directors of the City of
Fayetteville, Arkansas, believes that the construction, re-
pair, alteration, location, and maintenance of signs should
be controlled within the city limits of the City of Fayette-
ville, Arkansas, in order to protect the public investment
in the streets and highways, to promote the safety and
recreational value of public travel and to preserve natural
beauty, and

WHEREAS, the purpose of this Ordinance is to
promote the reasonable, orderly, and effective display of
signs while remaining consistent with the city policy to
protect the public investment in the streets and highways,
to promote the safety and recreational value of public
travel and to preserve natural beauty, and

WHEREAS, the Board of Directors has made ‘the a

following findings of fact:

(1) That the uncontrolled proliferation of signs is
, ee kee ae, e a

2
a

A-66

(2) That a large and increasing number of tourists
have been visiting the City of Fayetteville, Arkansas, and
as a result the tourist industry is a direct source of income
for citizens of said city, with an increasing number of
persons directly or indirectly dependent upon the tourist
industry for their livelihood.

(3) Scenic resources are distributed throughout the
city, and have contributed greatly to its economic develop-

ment, by attracting tourists, permanent and part-time resi-

dents, and new industries and cultural facilities.

(4) The scattering of signs throughout the city is
detrimental to the preservation of those scenic resources,
and so to the economic base of the city, and is also not an
effective method of providing information to tourists about
available facilities. 7

SEC. 17B-9. FREESTANDING SIGNS.

yf It shall be unlawful to erect any freestanding sign
_ which total height is greater than thirty (30) feet above
e ee eas et ene ee Free-
signs located on property abuts both a
; access highway and a state or federal num-
bered highway may not be erected where the total
of said is greater than thirty (30) feet above the
cated esl ae tanta

F
f

i
tf
i

— 7

VS IY SOE NE Se aay eS OM ee pee AY hs Seg el es.

7
=

A-67

(A) Al District:
(1) Off-site freestanding signs shall be pro-
hibited.

om: Sad don 1 n
te at *
are

1 7
{ 7

pps.’

=

9 5 2
5 „ 2
2 1

A-77

a practice of using unrented sign space for editorial com-
ment of its choice. Editorial signs are erected and main-
tained at Eller’s cost.

The billboard industry is standardized by size. On
secondary streets poster signs are used. The outside
dimensions of posters are approximately 12’ x 12, the
message area Y x7’. It is called a 300 square foot sign
although the message area is only 200 square feet. This
type of sign uses glued-on paper messages. On freeways,
painted bulletin signs are customarily used. These signs
have a hand-painted display uniformly 14 x 48 feet. The
message area is 672 square feet. Eller also erects cus-
tom spectacular signs which generally have an unusual
configuration, like the sign which is used to count off
automobile production. Eller has eighty custom signs in
the Detroit area, three hundred fifty bulletins, and twen- 1
ty- five hundred posters. N

The industry standardizes signs because clients are
national or regional advertisers. A particular design is
printed and shipped to any part of the country where it
will fit a standard size billboard.

Plaintiffs’ evidence shows that two foot letters are

reduction of the letters to less than one-half che original
size. The evidence indicates there is no relationship be-
tween sign size and traffic safety. However. it does ur-.
gest a smaller sign could reduce traffic e
drivers would be required to divert
the road for a greater period of time

ter larger signa.

The evidence also shows the viewing and compre-
hension of messages by drivers is directly related to the
size of the letters. Not only are drivers able to read the
messages at greater distances but also need not turn
their heads because the larger letters remain in their
cone of vision. Drivers would have to turn their heads
to read smaller letters on 300 square foot signs.

Eller owns only five percent of properties on which
signs are erected. The remainder are on leased prop-
erty. It would be financially impossible for Eller to lo-
cate a sign on vacant land, with a clause calling for its
removal upon the owner’s decision to build on the lot.
* Ninety-five percent of its signs are located on developed
property so Eller has reason to believe the sign’s loca-
tion will be stable. It costs approximately $9,000 for
Eller to erect a poster size sign and $40,000 to erect a
bulletin size sign. There is no practical impediment to
placing a sign on land with an existing structure.

Roseville offered Dennis J. Meagher, vice-president
of Community Planning and Management, P.C., as an
expert witness.

2 Defendant’s evidence shows Roseville’s goal is to
r ee eee eee
urban community of one and two story buildings and
unde vacant land The purpose of the vacant land
_ requirement is to prevent infringement with another use
_ —overshadowing buildings or businesses. The signs would
__ overpower low buildings and industrial properties. Signs
ers See ee ont tom oe

Pes

) 7 Ran
pra de ene

4 ann Win

Ne me Le ee OPE PO eS enn

Da iy. OP TP

~ ay eee

OC ree) ee
77 ae

A-79

industrial zones. Roseville’s witness admitted there would
be nothing overpowering about « sign located on McCul-
lagh’s property. Roseville’s Building Inspector stated the
Ordinance was amended to include the vacant property 2
requirement when a businessman complained à sign erect- 25
ed by National Advertising Co. damaged his property by _

interfering with his view. The Building r er
of no other purpose of the amendment. ille deter- Ss

mined a property was vacant by examining the legal de-
scription to see if any buildings were located within the
description. If so, the property is not vacant.

CONCLUSIONS OF LAW 4

Plaintiff challenges two restrictions of the Roseville *
Sign Ordinance: (1) The vacant property limitation and
(2) The maximum size limitation of 300 feet. Plaintiffs
challenge falls into natural categories which will be ana-
lyzed seriatim: (1) First Amendment to the United |
States Constitution; (2) Equal protection; (3) Due pro-
cess; and (4) Interpretation of the term ‘‘vacant.”

I. FIRST AMENDMENT

Plaintiff argues the vacant property and 300 square
foot restrictions do not advance any of the purposes of ©
the present Ordinance and restrict speech further than
is necessary to obtain Roseville’s objectives. Plaintiff —
suggests Roseville has the burden of demonstrating a
= ee
' A
In Metromedia, Inc. vs. San Diego, 22
r ates

A-80

plied to the unique forum of expression via billboards.
The Court recognized that billboards are a well-estab-
lished medium of communication, used to convey a broad
range of different messages, both commercial and non-
commercial. It also noted the inherent tension between
the governmental interest in controlling the medium of
communication and the First Amendment’s interest in
protecting the communication. The Court applied a four-
part test for determining the validity of government re-
strictions on commercial speech as distinguished from
more fully protected speech: (1) The First Amendment
protects commercial speech only if that speech concerns
lawful activity and is not misleading. A restriction on
otherwise protected commercial speech is valid only if
it (2) seeks to implement a substantial governmental in-
terest, (3) directly advances that interest, and (4) reaches
no further than necessary to accomplish the given objec-
tive. 453 U.S. at p. 507.

There is no dispute in the instant case that the speech
sought by Eller concerns lawful activity and is not mis-
leading. The dispute lies in the application of the re-
mainder of the test.

The governmental interests advanced by Roseville
are traffic safety and aesthetics — preventing conflicts
with other buildings, lowering of property values and of-
fending good taste.

Tue restrictions on speech are the limitation of signs
to 300 square feet in maximum area and the prohibition
_ of signs except on vacant property only.” Plaintiff —
F xt ei Sato atte em |
Se add nr om the iy of Howl

wt Man or! ody sa MMT eA i

A-81

The evidence at trial shows the 300 square moot limi-
tation has no relationship to the safety of traffic on the
adjoining freeway. Defendant’s own witness admitted
there is no provable relation. Plaintiff offered persuasive
evidence that the smaller sign required by Roseville in =
fact reduces traffic safety by reducing readability and
correspondingly increasing the amount of time a driver
would have to divert his or her attention from the road-
way in order to read the sign. The evidence also shows
the 300 square foot limitation severely restricts commu-
nication by the billboard medium because advertising
campaigns are regional and national in scope using bul-
letin size standardized messages which cannot be custom
tailored to the smaller signs required by Roseville.

The 300 square foot limitation arguably advances the
other governmental interest advanced by Roseville —
aesthetics. A 672 square foot sign, being larger, may well
be considered more unsightly by the legislative body of
Roseville.

Michigan courts have held aesthetics cannot be the
sole force behind sign ordinances. Wolverine Sign Works
vs. Bloomfield Hills, 279 Mich. 205; 271 N. W. ad 823 (1937) ;

stein ok ee 53;
5 199 N.W.2d 525 (1972).

Chile ths b e font W aul Gk
vances the governmental interest of local aesthetics, the
Court finde it ner =
sign proposed by Eller would be located on 23 acres of
—— pevperty, saith lnsgs soem geen Sak 06 iad

2
s

oy, SAD

vicinity. There are no residential homes near enough to
be affected by the sign.

The vacant land restriction in no way advances traf-
fic safety. It arguably could advance the aesthetic gov-
ernmental interest by preventing a sign from overpow-
ering a small building. However, as applied to Plain-
tiff’s proposal, the provision, does not advance any such
interest. The sign would be far from the nearest build-
img end would be lower in height than buildings allowed
in the Zoning Ordinance and cranes operating in the vicin-
ity. The prohibition is far broader in scope than is neces-
sary to reach the evil“ legislated against.

For these reasons, the Court holds both limitations
unconstitutionally restrict commercial and non-commer-
cial speech contrary to the First and Fourteenth Amend-
ments of the United States Constitution.

IL EQUAL PROTECTION
Plaintiff argues the restriction of off-premise signs
to vacant property denies Plaintiff equal protection under

ene ee eee e Soak en

content, yet content has no relationship to the asserted
goals. Essentially, Plaintiff challenges the distinction be-

3 tween on-premise and off-premise signs.

Plaintiff’s challenge is to be tested under the ques-

eee 392 Mich. 30, 36; 219 N. W. 2d 41 (1974):

Are all persons of the same class included and affected
= . pestering Hos guns eg tueapone!
y er unreasonable class while denied to others of like

A-83

The Court finds the distinction between off-premise
and on-premise signs does not violate equal protection.
The separate classifications are based on natural distin-
guishing characteristics. On-premise signs are those
which advertise a business on the business property. It
is defined as one “which carries only advertisements
strictly incidental to a lawful use on the premises. Rose-
ville Ordinance 63-1601 (15). Such signs have a different
scope, use and intent than the larger signs employed by
Plaintiff in its business.

III. DUE PROCESS

Plaintiff argues due process requires that ordinances
have a real and substantial relation to the promotion of
the welfare, safety, health, or morals of the community.
Plaintiff asserts the Ordinance challenged fails this test.

An Ordinance is not a valid exercise of the police
power and violates due process when it has no reasonable
basis for its very existence. A reasonable basis is de-
fined as including protection of the safety, health, morals,
prosperity, comfort, convenience and welfare of the pub-
lic or any substantial portion of the public. Robinson
Township vs. Knoll, 410 Mich. 293, 312; 302 N.W.2d 146
(1981) ; Cady vs. City of Detroit, 289 Mich. 499; 286 N. W.
805 (1939). Ae

An Ordinance is presumed to be constitutional. The
goal of Roseville’s Ordinance is traffic safety and aes-
thetics. As stated earlier, the Court finds no reason-
able basis for either restriction as to traffic safety. 2
ree cae ones 25
C oe, cae a

3 72 9 D
et, — . > ee
aes 4 x

484
As stated previourty, aesthetics may be an incidental
purpose of an Ordinance but cannot be the moving factor.
Wolverine Sign Works, supra. Since the Court finds
aesthetics to be the sole viable purpose of the dual re-
strictions, it concludes there is no reasonable basis for
the restrictions. The Ordinance is not a valid exercise
of Roseville’s police power.
IV. DEFINITION OF VACANT LAND

Plaintiff also asks the Court to construe the term
“vacant’’ which was undefined by the Ordinance.

In view of the Court’s previous holdings, it is un-
necessary to reach this question.

V. CONCLUSION

The Court holds the Roseville Ordinance unconstitu-
tionally restricts the exercise of commercial and non-com-
mercial speech and violates due process of law under the
Michigan and United States Constitutions. A judgment

granting Plaintiff declaratory and injunctive relief con-

gistent with this opinion will enter pursuant to G.C.R.

* oe ed
;

A-85

Case No. 81 9378 AS

STATE OF MICHIGAN
IN THE CIRCUIT COURT FOR THE COUNTY
OF MACOMB

ELLER OUTDOOR ADVERTISING COMPANY OF

MICHIGAN, an Arizona Corporation, and McCULLAGH 4

LEASINd, INC., a Michigan Corporation,
Plaintiffs,

vs.

CITY OF ROSEVILLE, a Michigan Municipal Corpora-
tion, and GEORGE HICKMAN, 4
Defendants.

ORDER GRANTING DECLARATORY ABD:
INJUNCTIVE RELIEF

At a session of said
Court, held in Macomb
County, Michigan on
May 12, 1983
PRESENT: HONORABLE ROBERT J.
CHRZANOWSEI, Circuit Judge
In accordance with the findings and conclusions stated
in the Court’s Opinion dated April 26, 1983.

IT IS HEREBY DECLARED that the sign ordinance
of defendant City of Roseville, insofar as it restricts off-
premise signs to a maximum size of 300 square feet, un-
constitutionally restricts commercial and noncommercial _
speech contrary to the First and Fourteenth Amendments _
of the United States Constitution and further violates

A-86

it restricts off-premise signs to vacant property only, un-
constitutionally restricts commercial and noncommercial
Speech contrary to the First and Fourteenth Amendments
ok the United States Constitution and further violates due
process, and therefore is null and void and without effect.

IT IS FURTHER ORDERED that defendants forth-
with issue to plaintiff Gannett Outdoor Company of Mich- t
igan all municipal permits necessary for the erection of
an outdoor advertising sign, in the industry standard
dimensions of 14 feet x 48 feet, on the property of Mo-
Cullagh Leasing, Inc., in the City of Roseville.

4 /s/ Roszer J. Cunzanowsx1
; Cireuit Judge 3
a A TRUE COPY

/s/ Epwa Mui

n. * d _
8 5 4 n * le
9 t; * * : — wie Zh we

A-87

vs.

CITY OF ROSEVILLE, a Michigan Municipal Corpora-
tion, and GEORGE HICKMAN,
Defendants.

AMENDED OPINION CORRECTING
SIGN DIMENSIONS

The third sentence of the first paragraph on page
three is corrected to read that the dimensions of poster
signs are approximately 12’ x 25/, the message area being

97” x 217".
/s/ Rossar J. Cunzanowsxki
Circuit Judge
Dated: May 18, 1983
Copies to: James J. Waile
Attorney for Plaintiffs
34th Floor
100 Renaissance Center
Detroit, MI 48243

J. Russet, UaBanoz, In.
Attorney for Defendants
P.O. Box 275

Roseville Theatre Building
Roseville, MI 48066

83 CIVIL 372

IN THE COURT OF COMMON PLEAS
OF LACKAWANNA COUNTY

PATRICK OUTDOOR MEDIA, INC.

‘a? eee ae

A-88

MEMORANDUM AND ORDER

This is an appeal from the denial by the Dickson
City Borough Council of the appellant’s application for a
curative amendment to the zoning ordinance.

The appellant applied for a building permit to con-
struct an outdoor advertising structure on land which
was leased by them in the Borough of Dickson City. The
request was denied by the Borough Building Inspector by
letter dated September 20, 1982. The stated reason was
that the proposed gross surface area of the billboard ex-
ceeded 100 square feet, the amount permitted in a C-3
zone under the zoning ordinance. The appellant then
requested a curative amendment to the zoning ordinance
on October 18, 1982. A hearing on the request was con-
ducted by the Borough Council on December 14, 1982,
and the Borough denied the request on January 11, 1983.
The present appeal followed.

The appellant takes issue with the Dickson City
Zoning Ordinance in two respects, to wit:
(1) that the ordinance is exclusionary in that
it totally prohibits the construction of off-site ad-
vVertising in the Borough; and
F (2) that it constitutes a de facto exclusion of
such off-site advertising in that it permits only ad-

vertising signs with a gross surface area of 150 square
feet or less.

DISCUSSION AND CONCLUSIONS a

L

a Where the court takes no additional evidence on an
N from the decision of a zoning board, the scope of

. een
7 re - .

A-89

the court’s review is whether or not the Board abused
its discretion or committed an error of law. Soble Con- 2
struction Co. vs. Zoning Hearing Board of East Strouds- 5
burg, 16 Pa. Commonwealth Ct. 599, 329 A. 2d 912 (1974).

The appellant takes the position that the Borough ff
Zoning Ordinance is unconstitutional in that it amounts
to a total exclusion of outdoor advertising signs. The
law is well-settled that a challenge to the constitution-
ality of a zoning ordinance must overcome a presumption
of its validity. Beaver Gasoline Co. vs. Osborne Boro, et
al., 445 Pa. 571, 285 A.2d 501 (1971). However, the ap-
pellate courts of this Commonwealth have recognized that
the total prohibition of a legitimate business use from
an entire municipality must bear a more substantial re-
lationship to the public health, safety, morals and gen-
eral welfare than a partial prohibition where the busi-
ness is permitted in another district of that municipality.
Ezton Quarries, Inc. vs. Zoning Board of Adjustment, 425
Pa. 43, 228 A.2d 169 (1967); Daikler vs. Zoning Board of
Adjustment, 1 Pa. Commonwealth Ct. 445, 275 A.2d 696
(1971). The Daikler court further stated that where
there is a total exclusion, so matter how d is accom- —
plished, the municipality must bring forward sufficient
and valid reasons for the prohibition.’”” 1 Pa. Common-
wealth Ct. at 454, 275 A.2d at 699-700 (emphasis pro-
vided). See also Beaver Gasoline Co., 445 Pa. 571, 285
A.2d 501 (1971). 2

The burden of proof in cases of total exclusi

[Text truncated at 120,000 characters. The full text is on the page linked above.]

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385011_1306%3A1. Public record. Not legal advice.
