# Petition for Writ of Certiorari — Unelko Corp. v. Rooney

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition for Writ of Certiorari
- **Published:** January 1, 1991
- **Citation:** 499 U.S. 961

## Text

Supreme Court, U.8,

; ©
90°1325 FILED
FEB 19 199)

No.
I we oa TE Clem
Supreme Court of the United States

OCTOBER TERM, 1990

UNELKO CORP., an Arizona corporation, and
HOWARD G. OHLHAUSEN, an individual,

Petitioners,
V.

ANDY ROONEY, an individual, and CBS, INC.,
a New York Corporation,
Respondents.

PETITION FOR WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS FOR THE
NINTH CIRCUIT

PETITION FOR WRIT OF CERTIORARI

ROBERT P. CUMMINS* JOHN J. BOUMA
BICKEL & BREWER ROBERT H. OBERBILLIG
311 South Wacker Drive SNELL & WILMER
Suite 5600 3100 Valley Bank Center
Chicago, Illinois 60606 Phoenix, Arizona 85073
(312) 986-0900 (602) 257-7370

*Counsel of Record Attorneys for Petitioners
y

Stine omepeanemenes Naa a

i
QUESTIONS PRESENTED

1. Did the Ninth Circuit repudiate this Court’s decision
in Milkovich v. Lorain Journal Co., 110 S. Ct. 2695 (1990),
by sua sponte finding that a broadcast statement implies
only the speaker’s subjective meaning, while ignoring that
the statement implies objective facts which can be proven
false and defamatory?

2. When this Court reverses the law on which a district
court relied in granting summary judgment, does due pro-
cess mandate that the case be remanded to enable the
parties to develop a complete factual record in light of the
intervening change in law?

ii

TABLE OF CONTENTS

QUESTIONS PRESENTED ..........cceecceee
fo Pe an reer rr TT Pree

A.

B.

Introduction—The Ninth Circuit Rejects
OS te Reis

The Initial Broadcast—Rooney And CBS Pro-
claim That The Efficacious Rain-X Product
RE oo

Unelko Files Suit And CBS/Rooney Immedi-
ately Respond With A Further Defamatory
PT re ee oe hrs ee rr

CBS/Rooney Invoke The First Amend-
ment—They File A Motion For Summary
Judgment On The Ground That The Defama-
tory CBS/Rooney Statements Are Immune
From Liability As “Opinion” ...............

Summary Judgment Is Granted Because The
Trial Court Erroneously Concludes That
Rooney’s Statement That “Rain-X Does Not
Work” Is Protected Opinion ................

The Ninth Circuit Specifically Finds That
Rooney’s Statement Implied Assertions Of
oy eee rr

The Ninth Circuit Rejects Milkovich—It Ig-
nores What Rooney’s Statement Implied To
The Trial Court And Viewers, And Instead
“Assume[s]” That The Statement Only Im-
plied That Rain-X Did Not Work For Rooney

iii

REASONS FOR GRANTING THE WRIT....... 8

A. The Ninth Circuit Rejected Milkovich And
Violated Petitioners’ Seventh Amendment

1. Under Milkovich, The Dispositive Inquiry Is
Whether A Statement Implies Defamatory
Facts To A Reasonable Fact Finder....... 8

2. The Ninth Circuit Violated Milkovich By
Ignoring The Objectively Verifiable Facts
That Rooney’s Statement Implied To The
BE 10

3. The Ninth Circuit’s Repudiation Of
Milkovich Resurrected The Blanket
“Opinion” Exemption Rejected By This
a Bag Or eee ll

4. Unelko Is Entitled To Have A Jury
Determine Whether Rooney’s Statements
Implied A Defamatory Meaning .......... 12

B. When This Court Rejects The Precise Theory
On Which A District Court Relied In
Granting Summary Judgment And Renders
The Existing Record Irrelevant, Due Process
Entitles The Parties To Develop A Factual
Record In Light Of The New Controlling Law 13

Ee iia bet nas a 64666006460 0008500 15

APPENDIX (Opinion and Judgment of the United
States Court of Appeals for the Ninth Circuit,
Opinion of the United States District Court of
Arizona, and Order of the Ninth Circuit Denying
Rehearing)

iV

TABLE OF AUTHORITIES

Cases PAGE
Ault v. Hustler Magazine, Inc., 860 F.2d 877 (9th
Cir.), cert. denied, 489 U.S. 1080 (1989) ........ 8
Byrd v. Blue Ridge Rural Elec. Coop., Inc., 356 U.S.
Se eee oe bere eh Suede eu e's ese 14
Dombey v. Phoenix Newspapers, Inc., 150 Ariz. 476,
See ee GIS GPE 6 on ness wcncwncessccs: 15

Don King Prods., Inc. v. Douglas, 742 F. Supp. 778
(S.D.N.Y. 1990) ....... Gs tk een eR aks bs-<

Foretich v. Glamour, Civ. A. No. 89-3099 (D.D.C.

Chat, 5, ESRC ISRO Wah. ZEMIGS) on cccccccccccs: S
Fountain v. Filson, 336 U.S. 681 (1949) ......... 13, 14
Gertz v. Robert Welch, Inc., 418 U.S. 323 (1974) ... 8
Heirs of Fruge v. Blood Servs., 506 F.2d 841 (Sth Cir.

Ste igus a nna hd bth decameinabontasnes 13-14, 15
Lewis v. Time, Inc., 710 F.2d 549 (9th Cir. 1983)... 8
Milkovich v. Lorain Journal Co., 110 S. Ct. 2695

Seat Was wien o cickeiedl abn bens kadae fs passim
Southern Air Transp., Inc. v. American Broadcasting

Cos., 877 F.2d 1016 (D.C. Cir. 1989) ........... 12
Swistock v. Jones, 884 F.2d 755 (3d Cir. 1989) ..... 14
Unelko Corp. v. Rooney, 912 F.2d 1049 (9th Cir.

RES eee rr ry eT Peete passim
United States v. Waleren, 885 F.2d 1417 (9th Cir.

A OSs Sea adanWedecdUh con UlewsecOuas nas 14

West v. Bond Univ. Ltd., Nos. C-89-20674 RFP, C-89-
20673 RFP (N.D. Cal. Nov. 8, 1990) (1990 US.

I , Svca vice cae Wawaea aah bss se 9
White v. Fraternal Order of Police, 909 F.2d 512 (D.C.
a dun ans cddbendkceeacaeues 10, 12

Additional Authorities
Restatement (Second) of Torts § 614 (1977) ....... 12

IN THE

Supreme Court of the United States

OcTOBER TERM, 1990 —

UNELKO CORP., an Arizona corporation, and
HOWARD G. OHLHAUSEN, an individual,

Petitioners,

Vv.

ANDY ROONEY, an individual, and CBS, INC.,
a New York Corporation,
Respondents.

PETITION FOR WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT

PETITION FOR WRIT OF CERTIORARI

Petitioners Unelko Corp.' and Howard G. Ohlhausen
respectfully pray that a writ of certiorari issue to review the
judgment and opinion of the United States Court of Appeals
for the Ninth Circuit, entered in the above-entitled proceed-
ings on November 20, 1990.

' Unelko Corp. is a privately owned Arizona corporation which
has no parent or subsidiary company.

2

OPINIONS BELOW

The August 24, 1990, decision of the United States Court
of Appeals for the Ninth Circuit is published at 912 F.2d
1049 (9th Cir. 1990) (Appendix A). The April 25, 1989,
Order of the United States District Court for the District of
Arizona is not published (Appendix B).

JURISDICTION

The decision of the Ninth Circuit was filed on August 24,
1990. A petition for rehearing with a suggestion for rehear-
ing en banc was denied on November 20, 1990 (Appendix
C). This Petition was filed within 90 days of that date. This
Court has jurisdiction over this case pursuant to 28 U.S.C.
§ 1254(1).

CONSTITUTIONAL PROVISIONS

The Seventh Amendment to the United States Constitu-
tion provides: “In Suits at common law, where the value in
controversy shall exceed twenty dollars, the right of trial by
jury shall be preserved, and no fact tried by jury, shall be
otherwise re-examined in any Court of the United States,
than according to the rules of the common law.”

STATEMENT OF THE CASE
A. Introduction—The Ninth Circuit Rejects Milkovich.

This case is about product defamation by CBS and Andy
Rooney on “60 Minutes.” It also concerns a follow-up
broadcast of “60 Minutes” involving additional false asser-
tions and the ridicule of Petitioners’ recourse to the federal
court.

3

The present petition results from the Ninth Circuit’s
decision affirming the District Court’s determination that a
false national television “pronouncement . . . that a product
does not work” is protected “opinion,” in derogation of this
Court’s decision in Milkovich v. Lorain Journal Co. In
rejecting Miikovich, the Ninth Circuit also compromised
Petitioners’ Seventh Amendment right to a jury trial.

B. The Initial Broadcast—Rooney And CBS Proclaim
That The Efficacious Rain-X Product Does Not
Work.

On the April 17, 1988, broadcast of “60 Minutes,” Andy
Rooney did a feature on “junk.” During this “junk” seg-
ment, Rooney displayed Rain-X and stated:

Here’s something for the windshield of your car called
Rain-X. The fellow who makes this sent me a whole
case of it. He’s very proud of it. I actually spent an hour
one Saturday putting it on the windshield of my car. I
suppose he’d like a commercial or a testimonial. You
know how they hold the product up like this? [holding
product up next to his face] Jt didn’t work.

Virtually every aspect of Rooney’s broadcast statement
was admittedly false,* and his assertion that Rain-X does
not work is at the heart of this proceeding. 7

? Pet. App. B-1 (April 25, 1989, Order of Judge Broomfield).
7110 S. Ct. 2695 (1990).

* Rooney admittedly did not spend an hour applying Rain-X to
the windshield of one of his cars, and he changed his testimony
concerning which car he allegedly treated. Finally, Rooney was
also impeached on the critical issue of when he allegedly applied
Rain-X.

4

C. Unelko Files Suit And CBS/Rooney Immediately
Respond With A Further Defamatory Broadcast.

On May 4, 1988, Petitioners filed their Complaint against
Rooney and CBS for defamation, product disparagement,
and tortious interference with business relationships.’ Peti-
tioners alleged that Rooney and CBS maliciously broadcast
false and defamatory statements about Rain-X on April 17
and caused substantial damage to Petitioners’ business and
reputation.

Four days later, during their May 8 broadcast,
CBS/ Rooney compounded the April 17 defamation. Recog-
nizing the defamatory implication of his segment on Rain-X
and the pejorative “junk” label he had used, Rooney
changed his defamatory statement from “It didn’t work” to
“It didn’t work for me.’” The May 8 broadcast also ridiculed
the federal court litigation brought by Petitioners.

D. CBS/Rooney Invoke The First Amendment—They
File A Motion For Summary Judgment On The
Ground That The Defamatory CBS/Rooney State-
ments Are Immune From Liability As “Opinion.”

Rooney and CBS moved for summary judgment on De-
cember 5, 1988. In the memorandum in support of their

* The Complaint was filed in the United States District Court
for the District of Arizona, pursuant to that court’s diversity
jurisdiction under 28 U.S.C. § 1332.

* The May 8 broadcast also contained false statements of fact,
and the context of the broadcast demonstrates that it was inten-
tionally crafted to further ridicule and arrogantly defame Petition-
ers and their legitimate recourse to the legal process.
Accordingly, Petitioners were granted leave to amend their Com-
plaint to assert additional claims for relief stemming from this
further broadcast.

5

motion, CBS and Rooney asserted that Rooney’s false
statements were protected “opinion” and not actionable as a
matter of law. In summarizing their argument, Respondents
stated:

A long line of federal and state cases firmly establishes
that under the First Amendment there can be no
liability for the expression of one’s opinion. These cases
identify the factors that distinguish statements of opin-
ion from statements of fact. As demonstrated below,
those factors are present here; Andy Rooney was ex-
pressing his opinion when he commented on Rain-X.
Accordingly, as a matter of law, no liability can attach
to Rooney’s statements and defendants’ motion for
summary judgment should be granted.’

On February 6, 1989, Petitioners filed their brief in
opposition to Respondents’ motion for summary judgment.
Petitioners disputed the CBS/Rooney thesis that “opinion”
is protected. In so doing, Petitioners argued that there is
simply no justification for extending constitutional protec-
tion to statements falsely condemning a consumer product.

CBS and Rooney filed their Reply on February 27, 1989.
Again, the thesis propounded by CBS/Rooney was that
Rooney’s statement was protected “opinion.”

E. Summary Judgment Is Granted Because The Trial
Court Erroneously Concludes That Rooney’s State-
ment That “Rain-X Does Not Work” Is Protected
Opinion.

Judge Broomfield’s order of April 25, 1989, granted
Respondents’ motion for summary judgment. The trial

” Memorandum In Support Of Defendants’ Motion For Sum-
mary Judgment at 5-6.

6

judge ruled that Rooney had declared that Rain-X does not
work. The dispositive issue was stated by the trial court as
follows:

[ W Jhether a well-known humorist and social commen-
tator’s pronouncement on national television that a
product does not work subjects him and his network to
liability to the product manufacturer for defamation,
product disparagement and tortious interference with
business relationships.*

Judge Broomfield then erroneously granted Respondents’
motion on the basis that Rooney’s statement was protected
“opinion.”

F. The Ninth Circuit Specifically Finds That Rooney’s
Statement Implied Assertions Of Objective Facts.

Ohlhausen and Unelko filed their notice of appeal on
May 24, 1989. In their appellate briefs, the parties continued
to dispute whether Rooney’s statement was protected as
“opinion.” After this Court decided Milkovich, the Ninth
Circuit requested additional briefing. Respondents argued
that notwithstanding Milkovich, Rooney’s statement re-
mained immune from a defamation action as pure opinion.
Petitioners argued that Rooney’s statement was clearly ac-
tionable under Milkovich because it implied false assertions
of objective fact (i.e., the “product does not work”), just as
the trial court had found. Acgordingly, Petitioners re-
quested that the Ninth Circuit remand the action to the
District Court for proceedings consistent with that decision.
Such a remand was mandated because the parties had not
developed the factual record made relevant by Milkovich
(e.g., that Rain-X does work).

* Pet. App. B-1 (April 25, 1989, Order of Judge Broomfield)
(emphasis supplied).

7

On August 24, 1990, the Ninth Circuit affirmed the
District Court’s grant of summary judgment. As a threshold
matter, the Ninth Circuit agreed with Petitioners and found
that a reasonable fact finder could conclude that Rooney’s
statement implied an assertion of objective fact.? The Court
noted that “[{w]hether Rain-X repels rain, facilitates win-
dow cleaning, and increases visibility are all capable of being
proved true or false.”'° Indeed, this is precisely the inquiry
mandated by Milkovich and which the Ninth Circuit should
have allowed Unelko to develop on remand.

G. The Ninth Circuit Rejects Milkovich—It ignores
What Rooney’s Statement Implied To The Trial
Court And Viewers, And Instead “Assume[s]” That
The Statement Only Implied That Rain-X Did Not
Work For Rooney.

Despite the ease of objectively determining that Rain-X
works, the Ninth Circuit sua sponte limited its consideration
to whether Rain-X had worked for Rooney. Thus, the Court
of Appeals rejected the central holding of Milkovich and
focused on Rooney’s after-the-fact and self-serving interpre-
tation, as well as its own assumption of what was meant by
his defamatory statement.'' Despite the mandate of this
Court in Milkovich, the Ninth Circuit determined that
Unelko had failed to prove that “Rain-X worked for
Rooney,” and affirmed the grant of summary judgment.

° Unelko Corp. v. Rooney, 912 F.2d 1049, 1055 (9th Cir.
1990).

af |

'' Id. at 1056.
/

8

Ohlhausen and Unelko’s Petition for Rehearing with a
Suggestion of Rehearing En Banc was denied on November
20, 1990. This Petition for Writ of Certiorari follows:

REASONS FOR GRANTING THE WRIT

A. The Ninth Circuit Rejected Milkovich And Violated
Petitioners’ Seventh Amendment Rights.

1. Under Milkovich, The Dispositive Inquiry Is
Whether A Statement Implies Defamatory Facts
To A Reasonable Fact Finder.

Prior to this Court’s decision in Milkovich,'? many courts
erroneously read into Gertz v. Robert Welch, Inc.,’° a blan-
ket defamation exemption for statements deemed to be
“opinion.”'* In Milkovich, this Court eliminated the “artifi-
cial dichotomy between ‘opinion’ and fact’’'’ because “ex-
pressions of ‘opinion’ may often imply an assertion of
objective fact.”'® This Court reasoned that:

Even if the speaker states the facts upon which he
bases his opinion, if those facts are either incorrect or
incomplete, or if his assessment of them is erroneous,
the statement may stil! imply a false assertion of fact.
Simply couching such statements in terms of opinion
does not dispel these implications; and the statement,

'2 Milkovich v. Lorain Journal Co., 110 S. Ct. 2695 (1990).
'3 418 U.S. 323 (1974).

'* See Ault v. Hustler Magazine, Inc., 860 F.2d 877, 880 (9th
Cir.), cert. denied, 489 U.S. 1080 (1989); Lewis v. Time, Inc.,
710 F.2d 549, $53 (9th Cir. 1983).

'S Milkovich, 110 S. Ct. at 2706.
'6 Td. at 2705.

9

“In my opinion Jones is a liar,” can cause as much
damage to reputation as the statement, “Jones is a
liar.”

The dispositive inquiry in a defamation case must focus
on whether a reasonable fact finder can conclude that the
speaker’s statements imply some defamatory assertion of
fact.'* Under Milkovich, the statement need not expressly
articulate a defamatory fact; rather, the statement need only
imply, connote, or create the impression of a defamatory
fact in the mind of a reasonable juror.'? Other courts
applying Milkovich have correctly examined the reasonable
implications of statements, not the speaker’s self-serving
interpretations.”

7 Id.

'8 Id. Indeed, even the dissenting justices agreed that “[t]he
Operative question remains whether reasonable readers would
have actually interpreted the statement as implying defamatory
facts.” Id. at 2710 n.3 (Brennan, J., dissenting).

'9 Id. at 2704-05 and 2708.

” See Don King Prods., Inc. v. Douglas, 742 F. Supp. 778, 783
(S.D.N.Y. 1990) (must examine whether statement “reasonably
implies factually verifiable content”); Foretich v. Glamour, Civ.
A. No. 89-3099, memorandum at 10 (D.D.C. Oct. 5, 1990)
(1990 WL 213058)(court must investigate whether statement
“implies a false statement of fact which a reasonable fact finder
would perceive”); West v. Bond Univ. Lid., Nos. C-89-20674
RFP, C-89-20673 RFP, op. at 3 (N.D. Cal. Nov. 8, 1990) (1990
U.S. Dist. LEXIS 15186) (“the central inquiry is whether a
reasonable fact finder could conclude that the statements .. .
assert or imply something which could be proved false’).

10

For example, in White v. Fraternal Order of Police,”
defendants were sued for revealing details of a sequence of
events involving plaintiff's drug tests and his promotion
within the police department. The court examined the
aggregate defamatory implication that plaintiff used illegal
drugs and concluded that under Milkovich, it implied objec-
tively verifiable facts.”

Thus, Milkovich stands for the proposition that when a
speaker states that “In my opinion Jones is a liar,” the
proper inquiry is how a reasonable juror would interpret that
statement—i.e., that Jones is a liar. If Jones can demon-
strate that he is not a liar, it is irrelevant that the speaker
may still think that Jones is a liar.”

2. The Ninth Circuit Violated Milkovich By Ignor-
ing The Objectively Verifiable Facts That
Rooney’s Statement Implied To The Reasonable
Viewer.

The Ninth Circuit’s opinion in this case simply rejects the
standard enunciated by this Court in Milkovich. The Ninth
Circuit’s approach repudiates Milkovich by limiting the
potential facts implied by Rooney’s statement to Rooney’s
after-the-fact and self-serving version. However, Milkovich
mandates that a statement is actionable if it implied any
objectively verifiable defamatory fact to a reasonable fact
finder. In direct contravention of Milkovich, the Ninth
Circuit relied on Rooney’s deposition testimony in holding
that Rooney’s statement could imply only that Rain-X did
not work for Rooney. But the average viewer can react only

21909 F.2d 512 (D.C. Cir. 1990).
2 Id. at 522-23.

3 Milkovich, 110 S. Ct. at 2706 n.7. Whether the speaker
thinks Jones is a liar is relevant only to the issue of malice.

|

11

to what Rooney actually said and implied during the broad-
cast. As the trial court found, Rooney’s statement was that
“Rain-X doesn’t work.” Under Milkovich, this clear impli-
cation cannot be ignored as it was by the Ninth Circuit.

Indeed, both the trial court and viewers who wrote to
CBS/Rooney interpreted Rooney’s statement to mean that
Rain-X does not work. Thus, the trial court characterized
Rooney’s statement as a “pronouncement .. . that [ Rain-X]
does not work.”** The numerous letters from viewers who
wrote to “60 Minutes” after the broadcast also vigorously
challenged Rooney’s defamatory conclusion and emphati-
cally told both CBS and Rooney that Rain-X does work.”

3. The Ninth Circuit’s Repudiation Of Milkovich
Resurrected The Blanket “Opinion” Exemption
Rejected By This Court.

The Ninth Circuit’s misapplication of Milkovich imper-
missibly recreates the artificial fact/opinion dichotomy re-
jected by this Court.

In Unelko, the Ninth Circuit limited its analysis of
Rooney’s statement to what the speaker subsequently testi-
fied he intended, rather than analyzing what he actually
stated and implied on the broadcast. This is contrary to this
Court’s teachings in Milkovich. Under Milkovich, the rele-

* Pet. App. B-1 (April 25, 1989, Order of Judge Broomfield). .

51) “I have used Rain-X ever since it was first shown to me
by another user. .. . Let me assure Andy Rooney and all of you It
Works!;” (2) “I do use [Rain-X] regularly and, not only does it
work, I consider it one of the three or four most significant new
products to come on the market in years . . . this product works
miraculously,” (3) “Rain-X works;” (4) “you owe the inventor
an apology;” and (5) “if I were Rain-X I’d sue you.”

12

vant inquiry is whether “Jones is a liar,” whether White is a
drug user, and whether Rain-X does work. Rooney’s after-
the-fact subjective reaction to Rain-X is totally irrelevant to
the inquiry mandated by Milkovich. When the Ninth Cir-
cuit failed to consider what facts would be implied to
reasonable jurors, it eviscerated the very principles sought to
be upheld by Milkovich.

4. Unelko Is Entitled To Have A Jury Determine
Whether Rooney’s Statements Implied A
Defamatory Meaning.

In a defamation action, the court must determine in the
first instance whether a statement is “capable of conveying a
defamatory meaning.” If the court determines that a
statement does contain material capable of defamatory
meaning, “a jury must determine whether such meaning was
attributed in fact.”?’

The District Court judge and reasonable viewers found
that Rooney’s statements implied that Rain-X does not
work. It is indisputable that this meaning, albeit ignored by
the Ninth Circuit, is capable of being understood as defama-
tory by reasonable fact finders. Accordingly, Unelko is
entitled to have a jury determine whether Rooney’s state-
ments were defamatory.

Southern Air Transp., Inc. v. American Broadcasting Cos.,
877 F.2d 1010, 1013-14 (D.C. Cir. 1989).

27White v. Fraternal Order of Police, 909 F.2d 512, 518 (D.C.
Cir. 1990). See also Restatement (Second) of Torts § 614 (1977)
(court determines whether defamatory meaning is possible; jury
determines whether defamatory meaning was understood).

13

B. When This Court Rejects The Precise Theory On
Which A District Court Relied In Granting
Summary Judgment And Renders The Existing
Record Irrelevant, Due Process Entities The Parties
To Develop A Factual Record In Light Of The New
Controlling Law.

It is axiomatic that parties pursue discovery and develop a
factual record predicated on the controlling law. When this
Court reverses the prevailing law, due process requires that
the parties be provided the opportunity to pursue discovery
and develop a factual record in light of the new law.”

For example, in Heirs of Fruge v. Blood Services,” the
trial court granted summary judgment in favor of the defen-
dant solely because charitable institutions were immune
from suit in tort under Louisiana law. While the plaintiff's
appeal was pending, the Louisiana Supreme Court reversed
the existing law and held that charities were not immune
from suit in tort. The defendant, although acknowledging
this change in law, urged the Fifth Circuit to affirm the
summary judgment on the independent ground that no
negligence had been shown.

The Fifth Circuit refused to do so. The court found that
the sole issue presented by the summary judgment motion
was the doctrine of charitable immunity. Accordingly, no
other Rule 56 materials had been submitted. The court
reasoned that:

See Fountain v. Filson, 336 U.S. 681, 683 (1949) (An
appellate court may not extend a summary judgment to an issue
not considered by the trial court when it would deprive the losing
party of an opportunity to “dispute the facts material to [that]
claim.”).

29506 F.2d 841 (Sth Cir. 1975).

14

Where summary judgment is granted on one issue, an
appellate court may not extend that judgment to an-
other issue under the guise of affirming the “result
below” when the effect is to preclude the losing party
from “disput{ing] facts material to that claim.””

Similarly, the District Court’s grant of summary judg-
ment to Rooney and CBS was explicitly premised on the
fact/opinion distinction made obsolete by this Court in
Milkovich. Despite the intervening change in law, the Ninth
Circuit affirmed the District Court’s judgment on indepen-
dent grounds by “assum[ing]” Rooney’s statement could
only imply something entirely different from what it implied
to the District Court and to the many viewers who wrote to
CBS/Reooney. Implicit in the Ninth Circuit’s ruling “is the
holding that the petitioner, although having no occasion to
do so under the District Court’s erroneous construction of
the [law], was not entitled to an opportunity to meet the
respondent’s case under the correct interpretation.”*' This
result is clearly improper.

When the Supreme Court reverses the authority on which
a district court relied, “the underpinnings of the district
court’s decision [is] shaken.”°? Accordingly, it is the district
court which should determine in the first instance if new
evidence is material under a revised legal standard.” As the
Arizona Supreme Court has stated:

Id. at 844 (quoting Fountain v. Filson, 336 U.S. 681, 683
(1949)).

*' Byrd v. Blue Ridge Rural Elec. Coop., Inc., 356 U.S. 525, 531
(1958).

Swistock v. Jones, 884 F.2d 755, 758 (3d Cir. 1989).

United States v. Walgren, 885 F.2d 1417, 1428 (9th Cir.
1989).

15

It is one thing to engage in a constitutionally mandated,
independent review of the evidence to see if it supports
a verdict which otherwise will stand; it is a different
thing, having reversed the verdict for error of law, to
determine whether the evidence is sufficient to permit
the case to go to trial at all. While the difference may
be subtle, the seventh amendment nght to a jury trial in
federal cases is implicated.**

We respectfully submit that the Ninth Circuit should
have remanded this action for further proceedings in the
District Court to afford Petitioners the opportunity to de-
velop a complete factual record in response to a correct
application of the Milkovich holding as — by this
Court.*°

CONCLUSION

The Ninth Circuit’s decision creates a precedent that is
an erroneous and extreme departure from this Court’s hold-
ing in Milkovich. It is also inconsistent with the ruling of
every other court which has applied Mifkovich. In addition,
the Ninth Circuit’s inappropriate refusal to remand this case
to allow Unelko to develop a relevant factual record in light
of the intervening change in the law has compromised
Petitioners’ Seventh Amendment rights, and, we respect-
fully submit, calls for an exercise of this Court’s power of
supervision. Petitioners respectfully submit that this imme-
diate and drastic departure from Mi/kovich should not be

“Dombey v. Phoenix Newspapers, Inc., 150 Ariz. 476, 486, 724
P.2d 562, 572 n.5 (Ariz. 1986).

*SHeirs of Fruge, 506 F.2d at 849 (When a party has been
denied the opportunity to develop a complete factual record in
light of an intervening change in law, “the proper resolution of the
appeal is not affirmance but remand.”).

16

permitted to stand, and that their Petition for Writ of
Certiorari be granted.

RESPECTFULLY SUB
February 1991.

BICKEL & BREWER

311 South Wacker Drive
Suite 5600

Chicago, Illinois 60606
(312) 986-0900

Counsel of Record

JOHN J. BOUMA

ROBERT H. OBERBILLIG
SNELL & WILMER
3100 Valley Bank Center
Phoenix, Arizona 85073
(602) 257-7370
Attorneys for Petitioner

“

No.

Supreme Court of the United States

OCTOBER TERM, 1991

UNELKO CORP., an Arizona corporation, and
HOWARD G. OHLHAUSEN, an individual,

Petitioners,
v.

ANDY ROONEY, an individual, and CBS, INC.,
a New York Corporation,
Respondents.

APPENDIX TO PETITION FOR WRIT OF
CERTIORARI TO THE UNITED STATES COURT
OF APPEALS FOR THE NINTH CIRCUIT

ROBERT P. CUMMINS* JOHN J. BOUMA
BICKEL & BREWER ROBERT H. OBERBILLIG
311 South Wacker Drive SNELL & WILMER
Suite 5600 3100 Valley Bank Center
Chicago, Illinois 60606 Phoenix, Anizona 85073
(312) 986-0900 (602) 257-7370

*Counsel of Record Attorneys for Petitioners

APPENDIX A

FOR PUBLICATION
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT

UNELKO Corp., an IIlinois :
corporation, and HOWARD G.
OHLHAUSEN, No. 89-15751
Plaintiffs-Appellants, D.C. No.
‘ > CV-88-0705-
hes PHX-RC
ANDY ROONEY, an individual,
and CBS, INC., OPINION
Defendants-Appellees. }

Appeal from the United States District Court
for the District of Arizona
ROBERT C. BROOMFIELD, District Judge, Presiding

Argued and Submitted
July 20, 1990—San Francisco, California

Filed August 24, 1990

Before: ARTHUR L. ALARCON AND CECIL F. POOLE,
Circuit Judges, and TERRY J. HATTER, District Judge*

OPINION BY JUDGE ALARCON

SUMMARY
Torts/Constitutional Law

Affirming the district court’s grant of summary judgment,
the court of appeais held that the threshhold question in
defamation suits is not whether a statement might be

* Honorable Terry J. Hatter, United States District Judge for
the Central District of California, sitting by designation.

A-2
UNELKO CORP V. ROONEY

labeled opinion, but whether a reasonable factfinder could
conclude that the statement implies an assertion of objective
fact.

Appellants Unelko Corporation and Howard G.
Ohlhausen appealed from an order dismissing their defama-
tion claim against appellees Andy Rooney and CBS, Inc.
The suit arose from statements made by Rooney during the
April 17 and May 8, 1988 broadcasts of “60 Minutes,”
among which was the assertion that Unelko’s product
“Rain-X” “didn’t work.” The district court granted sum-
mary judgment in favor of Rooney, finding that Rooney’s
statement that Rain-X “didn’t work” was protected as
opinion and that Unelko had failed to raise a triable issue of
fact as to whether any of Rooney’s statements were false and
defamatory.

[1] Relying on a significant body of Ninth Circuit case
law, the district court found that Rooney’s statement that
Rain-X “didn’t work” was opinion and thus exempt from
liability. However, the cases on which the district court
relied have all been effectively overruled by the Supreme
Court’s recent opinion in Milkovich v. Lorain Journal Co.,
NO. 89-645, slip op. Ss (U.S. June 21, 1990), in which
the Court rejected the view that an additional separate
constitutional privilege for “opinion” is required to ensure
the freedom of expression guaranteed by the first amend-
ment. Thus the threshold question in defamation suits is not
whether a statement might be labeled opinion, but rather
whether a reasonable factfinder could conclude that the
statement implies an assertion of objective fact.

[2] In order to determine whether Rooney’s statement
could be viewed as implying an assertion of fact, the court
analyzed whether Rooney used figurative or hyperbolic

A-3
UNELKO CORP V. ROONEY

language that would negate the impression that he was
seriously maintaining that Rain-X did not perform effec-
tively; whethez the general tenor of Rooney’s segment of “60
Minutes” negated this impression; and whether the assertion
that a product works is susceptible of being proved true or
false. [3] The court found that Rooney’s presentation as a
whole was characterized by hyperbole to some extent, but
his statement was not couched in loose, figurative, or hyper-
bolic language and gave the impression that Rooney was
maintaining that Rain-X failed to perform as guaranteed.
This did not weigh in favor of protecting Rooney from
liability for defamation. [4] The court also found that the
humorous and satirical nature of Rooney’s segment of “60
Minutes” did not negate the impression that Rooney was
making a factual assertion about Rain-X’s performance
when applied to his vehicle. Although part of a humorous
report, Rooney’s statement was presented as fact and under-
stood as such by viewers who wrote to CBS. [5] The court
found further that the statement “it didn’t work” was an
articulation of an objectively verifiable event. [6] This
statement was essentially factual. Although Rooney’s seg-
ment of “60 Minutes” contained some hyperbole and ivad a
humorous tenor, his evaluation of Rain-X was capable of
being understood as an assertion that the product failed to
meet certain objective indicia of effectiveness. Therefore,
the statement “it didn’t work” is not shielded from liability
under the standard established in Milkovich. The propriety
of the district court’s grant of summary judgment thus
depended un whether Unelko created a triable issue of fact
as to the falseness of Rooney’s statements.

[7] The only evidence Unelko offered to defeat Rooney’s
summary judgment motion consisted of a comparison of a
test performed on Rooney’s automobile on June 9, 1988 that

A-4
UNELKO CORP V. ROONEY

revealed no traces of Rain-X and a test performed on a
control vehicle that exhibited traces of Rain-X after six
months of use and exposure; the deposition of Rooney’s wife
Marguerite which stated that the windshield Rooney had
purportedly just treated with Rain-X corresponded in ap-
pearance to a picture of a windshield without Rain-X on the
Rain-X box; and Rooney’s deposition testimony in which he
was unable to identify with precision the amount of time he
spent applying Rain-X to his automobiles or the exact date
on which he used the product. [8] The district court’s
finding that, in spite of this evidence, no reasonable jury
could conclude that Rooney did not use Rain-X on two of
his vehicles during the winter of 1988-89 was persuasive.
Unelko’s evidence was inferential and ambiguous. [9]
Unelko’s evidence did not demonstrate that any of Rooney’s
statements were false in substance and thus was not suffi-
cient to avoid summary judgment.

COUNSEL

Robert P. Cummins, Bickel & Brewer, Chicago, Illinois,
Robert H. Oberbilling, Snell & Wilmer, Phoenix, Arizona,
for the plaintiffs-appellants.

Douglas P. Jacobs, New York, New York, for the
defendants-appellees.

OPINION
ALARCON, Circuit Judge:

Plaintiffs Unelko Corporation and Howard G. Ohlhausen
(Unelko) appeal from an order dismissing their defamation
claim against Andy Rooney and CBS, Inc. (Rooney) on
summary judgment. The suit arises from statements made

tn
ee

A-5
UNELKO CORP V. ROONEY

by Rooney during the April 17 and May 8, 1988 broadcasts
of “60 Minutes,” among which was the assertion that
Unelko’s product “Rain-X” “didn’t work.” The district
court granted summary judgment for Rooney, finding that
Rooney’s statement that Rain-X “didn’t work” was pro-
tected as opinion and that Unelko had failed to raise a
triable issue of fact as to whether any of Rooney’s state-
ments were false and defamatory. We affirm because we
agree that Unelko failed to create a triable issue of fact as to
falsity.

STATEMENT OF THE CASE

On October 1, 1987, The Arizona Republic published a
column by Andy Rooney, entitled “RAIN,” which reflected
on the writer’s associations with rainy days. In response to
Rooney’s comment that cars should have “truck-sized wind-
shield wipers” that would clean the entire windshield,
Unelko’s national sales manager sent Rooney a letter ac-
companied by a small supply of Unelko’s product “Rain-X.”
The letter stated in part:

Andy, you don’t need those truck-size windshield
wipers—all you neec is RAIN-X—“The Invisible
Windshield Wiper”. The one-step, wipe-on automotive
glass coating that repels rain, sleet and snow on contact
and takes up where windshield wipers leave off!

Our President, Howard Ohlhausen, inventor of
RAIN-X (among other chemical products) first real-
ized the same drowbacks that you referred to in your
article as a navigator in the United States Air Force.
With these windshield wiper inadequacies in mind, Mr.
Ohlhausen invented RAIN-X and received a chemical
patent in 1972.

A-6
UNELKO CORP V. ROONEY

Enclosed please find literature outlining the many ben-
efits, applications and properties of this unique
material.

In order that you may personally test and evaluate
RAIN-X performance, we have forwarded a small sup-
ply to you today via U.P.S.

We trust that RAIN-X will increase your affection for
rainy days, while increasing your driving safety, comfort
and visibility.

(Emphasis added).

During the April 17, 1988 broadcast of “60 Minutes,”
Rooney commented on “junk” he had received in the mail.
Rooney’s entire segment consisted of the following:

MIKE WALLACE: You think you get junk mail? How
would you like to be Andy Rooney? Or, even worse,
how would you like to be Andy Rooney’s mailman?

ANDY ROONEY: People send me things. I get an
awful lot of junk that I don’t want that just seems too
interesting to throw away. Some people send me stuff
because they’re friendly. Others, of course, send it
because they’re looking for a plug on the air.

I get a lot of caps, and a lot of cups. This is a cup
from the ship Guam that I spent some time on off
Beirut. Captain Quarterman sent me this; I like it. This
is a musical cup. I don’t like that much.

I get a lot of music sent me. People send me songs
they’ve written on tape, which I don’t listen to. This is a
piece of sheet music. It’s from a prisoner in Florida,
and the song is called “Lady Liberty, Oh How I Love

A-7
UNELKO CORP V. ROONEY

Thee.” He’s in prison for murder, so he’s going to be
there a long time without liberty.

Hamilton Watch sent me this expensive watch. It’s
not really proper for me to keep something like this,
and I should send it back.

I get pictures of myself. Here’s a picture of me at a
party with John Chancellor. You probably didn’t know
I traveled in those circles.

Here’s the sort of thing I get a lot of. I don’t know
why they sent me this. It’s a piece of a door. I guess
they were pushing some new kind of material.

Here’s something for the windshield of your car
called Rain-X. The fellow who makes this sent me a
whole case of it. He’s very proud of it. I actually spent
an hour one Saturday putting it on the windshield of
my car. I suppose he’d like a commercial or a testimo-
nial. You know how they hold the product up like this?
It didn’t work.

And then I get books. Holy mackerel, do I get books.
Mostly from publishers, but I get a lot from authors,
too. They send me their manuscripts. They want me to
read them.

Look at this. Several people have sent me this over
the years. The illustrator ripped off a picture of me. I
suppose I could have sued him, but I was busy that day.

This is the most repulsive thing anyone sent me. It’s
from some anti-cigarette group. It’s an ashtray in the
shape of a human lung.

Someone suggested I could neaten up my office with
these giant paper clips. Sort of a good idea.

A-8

UNELKO CORP V. ROONEY

This is one of the best things I ever got. It’s a orange
peeler. It’s changed my life. Simple enough, made by
some company in Tulon, Illinois. I have an orange
almost every morning of my life, and I love peeling it
this way. It really is magic. You can amaze your friends
with this. Look at that. There. Presto!

People are very nice. But would you do me two little
favors? One, don’t send me anything more. And two,
don’t ask me to send any of this to you.

Several viewers wrote to Rooney after the broadcast, stating
that Rain-X is a good product and that “it works.” Although
the mail Rooney received was unanimous in praising
Rain-X, Unelko had previously received several letters com-
plaining that “[Y]Jour product simply doesn’t work”; “I
found the product did not perform as advertised”; and “This
product did not work for me.”

On May 4, 1988, Unelko filed an action based on the
April 17 “60 Minutes” broadcast for defamation, product
disparagement, and tortious interference with business rela-
tionships. On May 8, 1988, Rooney made the following
statements during his segment of “60 Minutes”:

BRADLEY: You want to talk money? Big money?
Talk to Andy Rooney.

ANDY ROONEY: Tonight I feel like a rich man.
Along with CBS, I’m being sued for $16 million. I hope
they take American Express. You may recall that three
weeks ago I talked about things people have sent me.
One of the items was this product, called Rain-X, made

A-9
UNELKO CORP V. ROONEY

by the Unelko Corporation of Scottsdale, Arizona. The
tag on this three and a half ounce bottle says that it lists
for $6.59, selis for $3.70.

“Dramatically improves wet weather visibility, even
without wipers. Repels rain, sleet and snow. Makes
frost, bugs, mud and grime easy to remove.”

Well, I said I tried it and it didn’t work for me. No
matter what you say on 60 Minutes, you get a reaction.
The clock was still ticking when I got a call from a
fellow at a local boatyard in our town, saying he’d come
right over and show me how to use Rain-X.

Then we got letters saying it was a good product.
David Fryer of Silver Spring, Maryland, says “Granted,
the product is not easy to apply correctly, but once it is
applied, it performs absolutely everything its manu/fac-
turer claims for it.” John Wadsworth of Greensburg,
Pennsylvania, says it works “if you use just water and
not window cleaner in your windshield sprayer.” Robert
DeLay of Ettawa, Tennessee, says, “If I were Rain-X,
I'd sue you.” June Willis of Houston says, “I think you
owe the inventor, Howard Ohlhausen, an apology.”
Well, I'll tell you, June, he’d have a lot easier time
getting an apology out of me than $16 million. Jim
Mills, Automotive News western sales manager, says,
“Your comments about Rain-X were very unfair.”

Several letters said that Rain-X works best when
you're going fast, and maybe that was my trouble. I
called American Airlines trying to find out what they
think of Rain-X, and I called several automobile manu-
facturers, to see what they say about it, but I didn’t get

A-10
UNELKO CORP V. ROONEY

any help here because they don’t use it, and I haven’t
been able to find out what Rain-X is made of.

So that’s my problem tonight, friends. This fellow
sent me this product to evaluate, and [ did. Was I only
expected to comment on it if I loved it? What if he’d
sent me two tickets to a movie he’d made, and I didn’t
like the plot? He must know I don’t do commercials.
But, in spite of all that, to tell you the truth, I feel sort
of bad about the whole thing. Please dun’t send money
unless I ask for it.

Unelko subsequently requested and obtained leave to amend
its complaint to assert additional claims for relief stemming
from the May 8 broadcast.

Rooney moved for summary judgment on December 5,
1988. On April 25, 1989, the district ,ourt granted the
motion. Unelko timely appeals.

DISCUSSION

I. Defamation Claim

Unelko claims that the district court’s grant of summary
judgment on its defamation claim was improper. We review
a grant of summary judgment de novo. Dworkin v. Hustler
Magazine Inc., 867 F.2d 1188, 1192 (9th Cir.), cert. denied,
110 S. Ct. 59 (1989). The district court granted summary
judgment because it determined that none of Rooney’s
words were defamatory statements of fact. The court found
that (1) Rooney’s statement that Rain-X “didn’t work” was
protected opinion, and (2) Unelko failed to create a triable
issue of fact as to the falsity of any of Rooney’s statements
that could be viewed as defamatory.

A-11
UNELKO CORP V. ROONEY

A. The District Court’s Ruling That “It Didn’t Work”
Was “Opinion”

[1] Relying on a significant body of Ninth Circuit case
law, the district court found that Rooney’s statement that
Rain-X “didn’t work” was opinion and thus exempt from
liability. See, e.g. Ault v. Hustler Magazine, 860 F.2d 877,
880 (9th Cir. 1988) (“[I]f a challenged statement is one of
opinion rather than fact, then under the first amendment it
cannot give rise to a defamation claim.”), cert. denied, 109
S. Ct. 1532 (1989); Lewis v. Time, Inc., 710 F.2d 549, 553
(9th Cir. 1983) (“[A]n opinion is simply not actionable
defamation.”).' The cases on which the district court relied,
however, have all been effectively overruled by the Supreme
Court’s recent opinion in Milkovich v. Lorain Journal Co.,
No. 89-645, slip op. _ = (U.S. June 21, 1990). In
Milkovich, the Court rejected the view that “an additional
separate constitutional privilege for ‘opinion’ is required to
ensure the freedom of expression guaranteed by the First
Amendment.” Jd., slip op. at __. +Thus, the threshold
question in defamation suits is not whether a statement
“might be labeled ‘opinion,’” but rather whether a reasona-

' Because the Arizona Supreme Court has based its rule that
opinion is not actionable on the Supreme Court’s analysis of the
first amendment, see MacConnell v. Mitten, 131 Ariz. 22, 638
P.2d 689, 692 (1981) (citing Gertz v. Robert Welch, Inc., 418
U.S. 323, 339-40 (1974)), there is no evidence that Anzona
courts would extend more protection to opinion than is required
by the federal Constitution.

A-12
UNELKO CORP V. ROONEY

ble factfinder could conclude that the statement “imp ies]
an assertion of objective fact.” Jd., slip op. at :

Because the “opinion” test applied by the district court is
now obsolete, the district court’s conclusion that the state-
ment “It didn’t work” enjoys first amendment protection as
opinion is unwarranted. Yet the record is sufficientiy devel-
oped for us to analyze both whether “It didn’t work” implies
an assertion of fact, as required by Milkovich, and whether
Unelko met its burden of making a showing of falsity. Much
of the district court’s analysis is relevant in determining
whether “It didn’t work” is a factual statement. The district
court’s order discusses Unelko’s evidence of falsity at length.
We may base our “ruling on any ground finding support in
the record.” Jackson v. Southern Cal. Gas Co., 881 F.2d
638, 643 (9th Cir. 1989). For this reason and because the
record is fully developed, we apply the analysis required by
Milkovich.

B. “It Didn’t Work” as Assertion of Fact

Rooney argues that his statement “It didn’t work” did not
imply an assertion of fact. He relies on Hustler Magazine,
Inc. v. Falwell, 485 U.S. 46 (1988), for the proposition that
speech is protected when it “could not reasonably have been

It is worthy of note that the Supreme Court’s test leaves
protected the category of speech known as “pure opinion” —that
is, statements that do not imply facts capable of being proved true
or false. Milkovich, slip op. at __—s (Brennan, J. dissenting).
Thus, there remains much truth in the old adage: “You should
not say it is not good. You should say you do not like it, and then,
you know, you’re perfectly safe.” Workman Quote-a-Day Calen-
dar, at June 26, 1996 (quoting James MacNeil Whistler).

A-13
UNELKO CORP V. ROONEY

interpreted as stating actual facts about the [product]
involved.” Jd. at 50.

[2] The Court in Milkovich determined that the state-
ment before it—that a high-school wrestling coach lied at an
athletic association hearing—implied an assertion of fact
because the statement satisfied three conditions:

This is not the sort of loose, figurative or hyperbolic
language which would negate the impression that the
writer was seriously maintaining petitioner committed
the crime of perjury. Nor does the general tenor of the
article negate this impression.

We also think the connotation that petitioner com-
mitted perjury is sufficiently factual to be susceptible of
being proved true or false.

Id., slip op. at__. In order to determine whether Rooney’s
statement that Rain-X “didn’t work” could be viewed as
implying an assertion of fact, we will analyze: (1) whether
Rooney used figurative or hyperbolic language that would
negate the impression that he was seriously maintaining that
Rain-X did not perform effectively; (2) whether the general
tenor of Rooney’s segment of “60 Minutes” negated this
impression; and (3) whether the assertion that a product
works is susceptible of being proved true or false.

1. Figurative or Hyperbolic Language

As this circuit has long recognized, there are certain
“circumstances in which an ‘audience may anticipate efforts
by the parties to persuade others to their positions by use of
epithets, fiery rhetoric or hyperbole ....’” Information
Control Corp. v. Genesis One Computer Corp., 611 F.2d

781, 784 (9th Cir. 1980) (quoting Gregory v. McDonnell

A-14
UNELKO CORP V. ROONEY

Douglas Corp., 17 Cal. 3d 596, 131 Cal. Rptr. 641, 643, 552
P.2d 425, 428 (1976)). In determining whether Rooney’s
statement is actionable, we “examine the statement in its
totality in the context in which it was uttered or

published.” Jd.

[3] As the district court noted, Rooney’s presentation, as
a whole, was characterized by hyperbole to some extent: his
analysis contained such statements as “I suppose I could
have sued him, but I was busy that day,” “This is the most
repulsive thing anyone sent me,” and “This is one of the best
things I ever got.” Given the flavor of Rooney’s comments,
an audience might anticipate rhetoric or hyperbole, rather
than a factual assessment of Rain-X’s capabilities. Never-
theless, Rooney’s statement “It didn’t work” is not couched
in loose, figurative, or hyperbolic language. It produces the
impression that Rooney is maintaining that Rain-X failed to
perform as guaranteed, the context of his broadcast notwith-
standing. For this reason, the first factor considered by the
Supreme Court does not weigh in favor of protecting
Rooney from liability for defamation.

2. The Tenor of Rooney’s Broadcast

[4] To support its finding that Rooney’s statement was
protected opinion, the district court found that the tenor of
Rooney’s broadcast was humorous and satirical. The district
court noted: |

[I]t can hardly be disputed that those who turn in to
watch Andy Rooney on “60 Minutes” understand that
his comments and statements are humorous, satirical,
- full of ridicule and often to be taken with a grain of salt.
His audience realizes that what they get from Rooney
is not a factual summation of the news but rather

A-15
UNELKO CORP V. ROONEY

Rooney’s opinions on a variety of subjects. Thus, they
are less likely to take his comments seriously or as the
absolute truth than they would statements from a
newspaper or newsprogram whose purpose is to report
factual news stories.

The tenor of Rooney’s segment notwithstanding, the state-
ment “It didn’t work” could reasonably be viewed as imply-
ing an assertion of objective fact. The humorous and
satirical nature of Rooney’s segment of “60 Minutes” does
not negate the impression that he was making a factual
assertion about Rain-X’s performance when applied to his
vehicles. Although part of a humorous report, the statement
“It didn’t work” was presented as fact and understood as
such by several viewers who wrote to CBS. The humor in
Rooney’s statement about Rain-X is derived not from hy-
perbole or exaggeration, but from the fact that his report of
the product’s effectiveness was the antithesis of what its
inventor presumably desired. Rooney’s negative evaluation
of Rain-X’s capabilities differs significantly from his per-
sonal assessment of the other items he received in the mail;
thus, it receives no protection based on the overall tenor of
his “60 Minutes” segment.

3. Whether “It Didn’t Work” Is Sufficiently Factual to
Be Susceptible of Being Proved True or False

In determining whether Rooney’s words were opinion, the
district court noted the vagaries of the statement “It didn’t
work” as applied to Rain-X:

As an example, whether or not a lightbulb works is
an objective determination. Either it gives off light or it
doesn’t. Its performance is constant. Consequently
whether it works can be determined solely by one’s own

A-16
UNELKO CORP V. ROONEY

sensory perception; there is no room for differences of
opinion. Other products are incapable of such objective
determination. Whether they work depends upon one’s
subjective evaluation or opinion, which may be influ-
enced by a multitude of differing factors, conditions,
situations and perspectives. Rain-X is in the latter
category as evidenced, in part, by the letters in the
record from consumers expressing both pleasure and
displeasure with the product. Consequently, whether
Rain-X works is a subjective determination capable of
producing divergent opinions among those who try it.
When Rooney stated “it didn’t work,” he was simply
expressing his opinion of the product.

As a result, in this context no defamatory meaning can
be attached to Rooney’s statement.

Although the district court’s analysis under the old “opin-
ion” test may have been correct, whether the facts implied
by Rooney’s “opinion” are susceptible of being proved true
or false is a different matter. Turning to a dictionary, one
finds that “work,” in the sense Rooney used it, means “to
function or operate according to plan or design,” Webster's
New International Dictionary (3d ed. 1986), a standard
capable of objective determination to some extent when
applied to a product designed to improve visibility. But cf.
Lewis, 710 F.2d at 554 (“[W]e think the term ‘shady’ is by
definition ‘cautiously phrased in terms of apparency.’ Ac-
cording to Webster’s New International Dictionary Una-
bridged (2d ed.), it means in this context ‘equivocal as
regards merit or morality; unreliable; disreputable.’ ”’).

Contrary to the district court’s analysis, the functions
Rain-X purports to perform are not entirely dependent on

A-17
UNELKO CORP V. ROONEY

subjective evaluation. The Rain-X bottle Rooney used, and
displayed to the camera, boasted that Rain-X:

Dramatically improves wet weather visibility—extends
& expands your field of vision—lets you see clearly with
and without wipers!

Covers windshields, side and rear windows, mirrors &
lights with an invisible shield that disperses rain, sleet
& snow on contact—shrugs off bugs, frost, salt, mud &
grime, makes cleaning a snap. Whatever the weather,
whatever you drive—use rain-x for increased all-around
visibility, safety & driving comfort.

Although Rooney identified Rain-X only as “something for
the windshield of your car”, the extent to which Rain-X
lived up to its bottle’s claims would be what anyone familiar
with the product would have believed Rooney intended his
words to mean.

[5] Rooney’s statement thus implied that his visibility
was not improved, that Rain-X’s shield was not invisible,
that rain did not disperse on contact, that Rain-X did not
repel bugs and other projectiles, that cleaning was not a
snap, and that Rain-X did not increase Rooney’s all-around
visibility, safety, and driving comfort.’ Although these are
somewhat subjective determinations, they are based on
factual observations to a sufficient extent to imply an asser-
tion of fact. Whether Rain-X repels rain, facilitates window
cleaning, and increases visibility are all capable of being
proved true or false. Each determination rests on “a core of
objective evidence.” Milkovich, slip op. at _. Thus, the

> Rooney noted at his deposition that Rain-X “tended to
smear.”

A-18
UNELKO CORP V. ROONEY

statement “It didn’t work” is “ ‘an articulation of an objec-
tively verifiable event.’ Jd. (quoting Scott v. News-Herald,
25 Ohio St. 3d 243, 252, 496 N.E.2d 699, 707 (1986)).

[6] For these reasons, a factfinder could conclude that
Rooney’s statement that Rain-X “didn’t work” implied an
assertion of objective fact. Unlike the exaggerated and
satirical account of “a drunken incestuous rendezvous [ be-
tween plaintiff and] his mother in an outhouse” at issue in
Falwell, 485 U.S. at 48, the statement “It didn’t work”’ is
essentially factual. Although Rooney’s segment of “60 Min-
utes” contained some hyperbole and had a humorous tenor,
his evaluation of Rain-X was capable of being understood as
an assertion that the product failed to meet certain objective
indicia of effectiveness. Although the district court may
have been correct in characterizing Rooney’s words as
“opinion,” the statement “It didn’t work” is not shielded
from liability under the standard established in Milkovich.
Thus, the propriety of the district court’s grant of summary
judgment depends on whether Unelko created a triable issue
of fact as to the falsity of Rooney’s statements.

C. Unelko’s Showing of Falsity

Even though Rooney’s words are not protected as opinion,
summary judgment was proper if Unelko made no showing
that Rooney’s statements were false or implied false asser-
tions of fact. Unelko argues that summary judgment was
improper because Rooney’s statement that he had used
Rain-X was false, and because the facts implied by the
statement that Rain-X “didn’t work” were also false and
defamatory. For the purposes of analyzing Unelko’s showing
of falsity, we assume that Rooney’s statement “It didn’t
work” implied the following factual assertions about
Rain-X’s performance, which Rooney made at his deposi-

—

A-19
UNELKO CORP V. ROONEY

tion—that it “hazed over when the windshield wiper went
one way and tended to smear,” that it caused his windshield
to be “splotchy,” and that the “windshield did not look like
the picture on [the] box.”

To avoid a grant of summary judgment, Unelko had to
“ ‘set forth specific facts showing that there [was] a genuine
issue for trial.’”” Anderson v. Liberty Lobby, Inc., 477 U.S.
242, 250 (1986) (quoting Fed. R. Civ. P. 56(e)). “[T]he
plain language of Rule 56(c) mandates the entry of sum-
mary judgment, . . . against a party who fails to make a
showing sufficient to establish the existence of an element
essential to that party’s case, and on which that party will
bear the burden of proof at trial.” Celotex Corp. v. Catrett,
477 US. 317, 322 (1986).

As the Supreme Court has noted, in a private individual’s
defamation action involving statements of public concern,
there is “ ‘a constitutional requirement that the plaintiff bear
the burden of showing falsity, as well as fault, before
recovering damages.’” Milkovich, slip op. at__— (quoting
Philadelphia Newspapers, Inc. v. Hepps, 475 U.S. 767, 776
(1986)). Thus, “a statement on matters of public concern
must be provable as false before there can be liability under
state defamation law, at least in situations, like the present,
where a media defendant is involved.” /d., slip op. at_——__

“*(Whether] . . . speech addresses a matter of public
concern must be determined by [the expression’s] content,
form, and context . . . as revealed by the whole record.’ ”
Dun & Bradstreet, Inc. v. Greenmoss Builders, Inc., 472 U.S.
749, 761 (1986) (opinion of Powell, J.) (quoting Connick v.
Myers, 461 U.S. 138, 147-48 (1983)). Rooney’s statement
about Rain-X was of general interest and was made availa-
ble to the generzl public. Cf. id. at 762 (concluding that a

|

A-20
UNELKO CORP V. ROONEY

credit report “concerns no public issue” because “[i]t was
speech solely in the individual interest of the speaker and its
specific business audience” and “was made available to only
five subscribers”). Moreover, protection of statements about
product effectiveness will “ensure that ‘debate on public
issues [will] be uninhibited, robust and wide-open.’” /d.
(quoting New York Times Co. v. Sullivan, 376 U.S. 254,
270 (1964)). We are persuaded that Rooney’s statement
addressed a matter of public concern. Cf. Lechuga, Inc. v.
Montgomery, 12 Ariz. App. 32, 467 P.2d 256, 261 (1970)
(Jacobson, J., concurring) (“It is in the public interest to
discourage the marketing of defective products.’’).

Because Rooney’s statements involved a matter of public
concern, Unelko would bear the burden of proof at trial as to
whether Rooney’s statements were false. Philadelphia
Newspapers, Inc. v. Hepps, 475 U.S. 767, 776 (1986);
Dombey v. Phoenix Newspapers, Inc., 150 Ariz. 476, 724
P.2d 562, 567 (1986); see also Phoenix Newspapers v.
Church, 103 Ariz. 582, 447 P.2d 840, 854-55 (1968) (en
banc) (falsity must be established by a preponderance of
the evidence), cert. denied, 394 U.S. 959 (1969). Our
determination whether to affirm the grant of summary
judgment thus hinges on whether Unelko provided the
district court with a sufficient showing that any of Rooney’s
statements, including his implied factual assertions about
Rain-X’s performance, were untrue.

[7] The only evidence Unelko offered to defeat Rooney’s
summary judgment motion consisted of: (1) a comparison
of a test performed on Rooney’s automobile on June 9, 1988
that revealed no traces of Rain-X and a test performed on a
“control vehicle” that exhibited traces of Rain-X after six
months of use and exposure; (2) the deposition testimony of

A-21
UNELKO CORP V. ROONEY

Marguerite Rooney, Rooney’s wife, which stated that the
windshield Rooney had purportedly just treated with
Rain-X corresponded in appearance to a picture of a wind-
shield without Rain-X on the Rain-X box; and (3) Rooney’s
deposition testimony, in which he was unable to identify
with precision the amount of time he spent applying Rain-X
to his automobiles or the exact date on which he used the
product. Unelko argues that this evidence constitutes a
sufficient showing to raise a triable issue of fact as to
whether Rooney used Rain-X at all, and thus as to the
falsity of factual assertions stated or implied in Rooney’s
segment.

{8] The district court’s finding that, in spite of this
evidence, “no reasonable jury could conclude that Rooney
did not use Rain-X on two of his vehicles sometime during
the winter of 1987-88” is persuasive. As the district court
noted, Unelko’s evidence is inferential and ambiguous.
Rooney’s deposition testimony, although not precise, reveals
familiarity with Rain-X’s properties when applied. Margue-
rite Rooney’s deposition testimony supports her husband’s
testimony that he used Rain-X; she testified that she first
learned of Rooney’s Rain-X use in late 1987, when her
windshield appeared foggy and asked her husband what he
had done to the car. Finally, given the absence of any
evidence that Rooney’s Connecticut-based vehicles and
Unelko’s Arizona-based “control vehicle” were maintained
under the same conditions, the district court properly found
that the test evidence did not satisfy Unelko’s burden of
making a showing of falsity. Cf Cowens v. Siemens-Elema
AB, 837 F.2d 817, 820 (8th Cir. 1988) (“It is settled law
that evidence of experimental tests is inadmissible absent a
foundational showing that the tests were conducted under

A-22
UNELKO CORP V. ROONEY

conditions similar to those surrounding the incident at
issue.”).

As the Supreme Court noted in Anderson, “[t]he ques-
tion here is whether a jury could reasonably find either that
the plaintiff proved his case by the quality and quantity of
evidence required by the governing law or that he did not.”
477 U.S. at 254 (emphasis in original). A reasonable jury
could not find that Unelko met its burden of proving falsity
by a preponderance of the evidence. Unelko provided no
evidence that traces of Rain-X on Rooney’s vehicles would
survive a Connecticut winter*; moreover, “ ‘discredited testi-
mony is not [normally] considered a sufficient basis for
drawing a contrary conclusion.’” Jd. at 256-57 (quoting
Bose Corp. v. Consumers Union of United States, Inc., 466
U.S. 485, 512 (1984)). Unelko has thus failed to produce
any “affirmative evidence . . . to defeat a properly supported
motion for summary judgment.” /d. at 257. It has, at best,
created ambiguity, and this fails to meet the constitutional
standard. See Hepps, 475 U.S. at 776 (“[T]he burden of
proof is the deciding factor . . . when the evidence is
ambiguous .... [W ]here the scales are in such an uncertain
balance, we believe that the Constitution requires us to tip
them in favor of protecting true speech.”’).

[9] A factual statement need only be substantially true
in order to be protected from a suit for defamation. Fendler
v. Phoenix Newspapers, Inc., 130 Ariz. 475, 636 P.2d 1257,
1261 (Ct. App. 1981). Unelko’s evidence did not demon-
strate that any of Rooney’s statements were false in sub-

* Indeed, Unelko’s promotional literature states that the length
of time Rain-X remains on car windows is dependent upon such
factors as environment, climate, and time of year.

A-23
UNELKO CORP V. ROONEY

stance and thus was not sufficient to avoid summary judg-
ment. Because there was not sufficient evidence favoring
Unelko for a jury to return a verdict against Rooney, the
district court properly granted summary judgment on
Unelko’s defamation claim.

II. Unelko’s Other Claims

Unelko also argues that its claims for product disparage-
ment, or “trade libel,” and for tortious interference with
business relationships were improperly dismissed. These
claims, however, are subject to the same first amendment
requirements that govern actions for defamation. See Gee v.
Pima County, 126 Ariz. 116, 612, P.2d 1079, 1079 (Anz.
App. 1980) (requiring “the intentional publication of an
injurious falsehood” for trade libel); Snow v. Western Sav. &
Loan Ass'n, 152 Ariz. 27, 35, 730 P.2d 204, 212 (1986) (en
banc) (“To be ‘improper’ an interference [with business
relationships] must be ‘wrongful by some measure beyond
the fact of the interference itself.’ ”” (quoting Top Serv. Body
Shop, Inc. v. Allstate Ins. Co., 283 Or. 201, 209, 582 P.2d
1365, 1371 (1978)). See generally Falwell, 485 U.S. at 57
(noting that when a claim for defamation fails because
defendant’s speech is constitutionally protected, a claim for
intentional infliction of emotional distress “cannot, consist-
ently with the First Amendment, form a basis for the award
of damages”); Fendler, 636 P.2d at 1262-63 (defense of
truth is equally applicable to other causes of action based
upon the same libel claim). Because it properly found that
no genuine issue of fact existed as to whether Rooney’s
words constituted defamatory statements of fact, the district
court did not err in granting summary judgment on Unelko’s
other claims.

The district court’s judgment is AFFIRMED.

iii aaa

A-24

JUDGMENT

UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT

UNELKO Corp.; etc. ,
Plaintiffs-Appellants, No. 89-1575]
we CV-88-0705-

ANDY ROONEY, an individual; PHX-RCB

CBS, INC.,

Defendants-Appellees.

APPEAL from the United States District Court for the
District of ARIZONA (Phoenix)

THIS CAUSE came on to be heard on the Transcript of
the Record from the United States District Court for the
District of

and was duly submitted.

ON CONSIDERATION WHEREOF, It is now iiere
ordered and adjudged by this Court, that the
judgment of the said District Court in this Cause be, and
hereby is AFFIRMED.

A TRUE COPY
CATHY A. CATTERSON
Clerk of Court
ATTEST

DEC 11 1990

by:
Deputy Clerk

A-25
Filed and entered AUGUST 24, 1990

FILED DEC 17 1990
United States District Court
for the District of Arizona

By:

Deputy Clerk

APPENDIX B

FILED APRIL 25, 1989

IN THE UNITED STATES DISTRICT COURT
IN AND FOR THE DISTRICT OF ARIZONA

:
UNELKO Corp., et al.,

Plaintiffs, | No. CIV 88-705
- + RCB PHX

ANDY ROONEY, et al., ORDER
Defendants. |

The issue for purposes of this summary judgment motion
is whether a well-known humorist and social commentator’s
pronouncement on national television that a product does
not work subjects him and his network to liability to the
product manufacturer for defamation, product disparage-
ment and tortious interference with business relationships.
After consideration of the pleadings, papers and exhibits in
both written and video form, hearing of oral argument and
review of the applicable case law, this Court finds that the
comments made by defendant Andy Rooney are not defam-
atory as a matter of law and thereby grants defendants’
motion for summary judgment.

This lawsuit arises out of the April 17, 1988 broadcast by
defendant CBS Inc. (“CBS”) of “60 Minutes,” the popular
weekly television news magazine show. During the broad-
cast, Andy Rooney did a feature on the variety of things
people sent him. Among other items, Rooney discussed
Rain-X, a product which is applied to automobile wind-
shields and is designed to improve visibility in inclement
weather by repelling rain, snow and sleet. Rain-X is manu-
factured by plaintiff Unelko Corporation (“Unelko”) of
Scottsdale, Arizona. Plaintiff Howard Ohlhausen is the

B-2

President of Unelko and the inventor of Rain-X. Rooney’s
specific comments concerning Rain-X were as follows:

Here’s something for the windshield of your car called
Rain-X. The fellow who makes this sent me a whole
case of it. He’s very proud of it. I actually spent an hour
one Saturday putting it on the windshield of my car. I
suppose he’d like a commercial or a testimonial. You
know how they hold the product up like this? It didn’t
work.

Plaintiffs filed this lawsuit on May 4, 1988 claiming that
Rooney’s comments concerning Rain-X were false and
defamatory. In their complaint, plaintiffs alleged causes of
action for product disparagement, defamation of Unelko and
Ohlhausen and tortious interference with business
relationships.

On the May 8, 1988 broadcast of “60 Minutes” Rooney
did a follow-up piece on Rain-X and the initiation of this
lawsuit. Plaintiffs claimed that remarks made by Rooney
during this broadcast were also defamatory and were inten-
tionally crafted to hold plaintiffs up to further ridicule.
Plaintiffs subsequently filed a motion to amend their com-
plaint. By order of this Court dated November 15, 1988,
plaintiffs were allowed to amend their complaint to include
these additional statements.’

' The remarks made by Rooney in the May 8 broadcast are set
forth in their entirety.

Tonight I feel like a rich man. Along with CBS, I’m being
sued for $16 million. I hope they take American Express.
You may recall that three weeks ago I talked about things
people have sent me. One of the items was this product,
called Rain-X, made by the Unelko Corporation of Scotts-
dale, Arizona. The tag on this three and a half ounce bottle
says that it lists for $6.59, sells for $3.70.

B-3

“Dramatically improves wet weather visibility, even with-
out wipers. Repels rain, sleet and snow. Makes frost, bugs,
mud and grime easy to remove.”

Well I said I tried it and it didn’t work for me. No matter
what you say on 60 Minutes, you get a reaction. The clock
was still ticking when I got a call from a fellow at a local
boatyard in our town, saying he’d come right over and show
me how to use Rain-X.

Then we got letters saying it was a good product. David
Fryer of Silver Spring, Maryland says “Granted, the product
is not easy to apply correctly, but once it is applied, it
performs absolutely everything its manufacturer claims for
it.” John Wadsworth of Greensburg, Pennsylvania, says it
works “if you use just water and not window cleaner in your
windshield sprayer.” Robert DeLay of Ettawa, Tennessee,
says “If I were Rain-X I’d sue you.” June Willis of Houston
says, “I think you owe the inventor, Howard Ohlhausen, an
apology.” Well, I tell you, June, he’d have a lot easier time
getting an apology out of me than $16 million. Jim Mills,
Automotive News western sales manager, says, “Your com-
ments about Rain-X were very unfair.”

Several letters said that Rain-X works best when you’re
going fast, and maybe that was my trouble. I called Ameri-
can Airlines trying to find out what they think of Rain-X,
and I called several automobile manufacturers to see what
they say about it, but I didn’t get any help there because they
don’t use it, and I haven’t beer «bic to find out what Rain-X
is made of.

So that’s my problem tonight, friends. This fellow sent me
his product to evaluate, and I did. Was I only expected to
comment on it if I loved it? What if he’d sent me two tickets
to a movie he’s made, and I didn’t like the plot? He must
know I don’t do commercials. But, in spite of all that, to tell
you the truth, I feel sort of bad about the whole thing. Please
don’t send money unless I ask for it.

B-4

Defendants now bring this motion for summary judgment
pursuant to Fed. R. Civ. P. 56 on the basis that Rooney’s
statements are not defamatory under Federal and State
Constitutional law in that they constitute opinion and/or are
substantially true. Plaintiffs oppose defendants motion for
summary judgment by arguing that Rooney’s comments
contain actionable statements of fact and that an issue
remains as to whether Rooney indeed ever tried Rain-X or
else misused the product.

SUMMARY JUDGMENT STANDARD

Under Rule 56 of the Federal Rules of Civil Procedure, a
movant is entitled to summary judgment if the record
establishes that there exists “no genuine issue as to any
material fact and that the moving party is entitled to
judgment as a matter of law.” Fed. R. Civ. P. 56(c). In
determining whether summary judgment should issue, the
facts and inferences from these facts are viewed in the light
most favorable to the non-moving party and the burden is
placed on the moving party to establish both that there is no
genuine issue of material fact and that he is entitled to
judgment as a matter of law. Matsushita Electric Industrial
Co. v. Zenith Radio Corp., 475 U.S. 574, 106 S.Ct. 1348,
1356-1357, 89 L.Ed.2d 538 (1986). The moving party may
discharge this burden by showing there is an absence of
evidence to support the non-moving party’s case. Celotex
Corp. v. Catrett, 477 U.S. 317, 106 S.Ct. 2548, 2552, 91
L.Ed.2d 265 (1986). The party opposing a motion for
summary judgment cannot rest upon his mere allegation or
denials of his pleadings, but must set forth specific facts
showing there is a genuine issue for trial. Anderson v.
Liberty Lobby, Inc., 477 U.S. 242, 106 S.Ct. 2505, 2515, 91
L.Ed.2d 202 (1986).

B-5

Under recently enunciated standards set forth by the
United States Supreme Court, the mere existence of some
alleged factual dispute between the parties will not defeat an
otherwise properly supported motion for summary judg-
ment. The requirement is that there be no genuine issue of
material fact. Anderson, supra, 106 S. Ct. at 2514. A
material fact is genuine if the evidence is such that a
reasonable jury could return a verdict for the non-moving
party. Jd., 106 S. Ct. at 2510.

At the summary judgment stage, the trial judge’s function
is to determine whether there is a genuine issue for trial.
There is no issue for trial unless there is sufficient evidence
favoring the non-moving party for a jury to return a verdict
for that party. If the evidence is merely colorable or is not
significantly probative, the judge may grant summary judg-
ment. /d., 106 S. Ct. at 2511.

USE OF RAIN-X

As a sort of preliminary bout to the main event, the main
event involving First Amendment rights under the United
States and Arizona Constitutions, plaintiffs argue that
before the constitutional issues can even be addressed, there
exists an issue of fact precluding summary judgment as to
whether Rooney actually used Rain-X as he represented
and/or whether he used it properly. Plaintifis contend that
implicit ir Rooney’s declaration that Rain-X did not work is
the express representation that Rooney actually used the
product and properly applied it to his automobiles. Plaintiffs
claim that if the expressed or assumed facts underlying a
statement, even a statement of opinion, are false, a defen-

B-6

dant cannot escape liability for defamation or
disparagement.’

In opposing defendants’ summary judgment motion,
plaintiffs submit evidence which they claim indicates that
Rooney never applied Rain-X to his automobiles as he
represented during his broadcast. This evidence consists
largely of a comparison of the results of a test conducted by
plaintiffs of Rooney’s automobiles on June 9, 1988 and a test
of a control vehicle treated with Rain-X approximately six
months earlier. The purpose of the test was to determine the
presence or absence of Rain-X on each vehicle. According
to the affidavit of Howard Ohlhausen, the test revealed no
evidence of Rain-X on any of Rooney’s automobiles while
Unelko’s control vehicle still exhibited the presence of
Rain-X after more than six months of use and exposure.
Plaintiffs claim that the results of this test indicate that
Rooney’s vehicles were either never treated with Rain-X or,
at the very least, had not been treated properly according to
Unelko’s explicit instructions.

Plaintiffs also set forth the deposition testimony of
Rooney’s wife, Marguerite Rooney, to the effect that when
she observed rain on the automobile windshield that had
purportedly just been treated with Rain-X by her husband,
she observed an effect corresponding to a photograph on the
Rain-X box that portrays a windshield without Rain-X.
From this, plaintiffs conclude that Mrs. Rooney’s testimony

? The Restatement (Second) of Torts §§ 565 and 566 provide
that a defamatory communication may consist of a statement of
fact or a statement in the form of an opinion but that the latter is
actionable only if it implies the allegation of undisclosed defama-
tory facts as the basis for the opinion. Restatement (Second) of
Torts §§ 565, 655 (1977).

B-7

regarding her observation of the vehicle’s windows confirms
the absence of Rain-X from the windshield of the car.

Finally, plaintiffs claim that the fact that Rooney admit-
ted in his deposition that he did not spend an hour applying
Rain-X to the windshield of his car nor could he testify with
any degree of accuracy as to the date he used Rain-X
indicate that Rooney did not use Rain-X as he represented
during his broadcast.

Plaintiffs bear the burden of proof on the issue of the
falsity of Rooney’s statements. See Philadelphia Newspa-
pers, Inc., v. Hepps, 475 U.S. 767, 106 S. Ct. 1558 (1986).°
Under Fed. R. Civ. P. 56(e), the party opposing a motion
for summary judgment cannot rest upon his mere allegation
or denials of his pleading, but must set forth specific facts
showing that there exist genuine issues of material fact to be
resolved. Anderson v. Liberty Lobby, supra, 106 S. Ct. at
2514. Where the record taken as a whole could not lead a
rational trier of fact to find for the non-moving party, there
is no “genuine issue for trial.” Matsushita, supra, 106 S. Ct.
at 1356.

In this instance, the evidence set forth by plaintiffs fails to
convince this Court that a genuine issue of fact exists as to
whether or not Rooney used plaintiffs’ product Rain-X on
his automobile as represented during his broadcast. The
Court finds that no reasonable jury could conclude that
Rooney did not use Rain-X on two of his vehicles sometime

> In Philadelphia Newspapers, the Supreme Court held, at least
in context of a media defendant, “that the common law’s rule on
falsity-that the defendant must bear the burden of proving truth-
must similarly fall here to a constitutional requirement that the
plaintiff bear the burden of showing falsity, as well as fault, before
recovering damages.” /d., 106 S. Ct. at 1563.

B-8

during the Winter of 1987-88. The evidence offered by
plaintiffs to the contrary is inferential and ambiguous at
best.

The deposition testimony of both Andy and Marguerite
Rooney indicate that Rooney applied Rain-X to the wind-
shield of both his and his wife’s car one Saturday while
washing the cars. Rooney testified that before he began
washing the cars, he noticed a couple bottles of Rain-X in
his garage and decided to try it. He claims he read the
directions, carefully washed and dried the windows of the
car and then applied Rain-X first to his car and then to his
wife’s car. Particularly probative is Rooney’s testimony that
after applying Rain-X to the windshield of his car, a haze or
film developed on the window which he then wiped clean.
This Court’s review of the video tape provided by plaintiffs
which demonstrates how to use Rain-X also reveals that a
slight haze or film develops on the windshield after it is
applied. This process would likely not be one that a person
who had not used Rain-X would be cognizant or aware of.
That Andy Rooney testified to this hazing or filming effect
during his deposition is indicative of and consistent with the
fact that Rooney did use plaintiffs product on his
automobiles.

The truth or veracity of Rooney’s testimony is further
supported by the fact that although plaintiffs contend there
is an issue of fact as to whether Rooney used Rain-X,
plaintiffs also concede that Rooney could have used Rain-X
in an improper manner. Plaintiffs never directly contend that
Rooney is lying or attempting to fabricate a cover story
when Rooney states he applied Rain-X to the windshield of
his car. Rooney’s testimony that he used Rain-X is highly
plausible. Alternately, plaintiffs’ evidence to the contrary is
insufficient under the trilogy of recent United States Su-
preme Court cases to satisfy their burden on summary

B-9

judgment of proving that a genuine issue of material fact
remains as to the truthfulness of Rooney’s statement that he
used Rain-X.

Marguerite Rooney’s deposition testimony, contrary to
plaintiffs assertions, supports her husband’s testimony that
he used Rain-X. Mrs. Rooney testified that she learned of
Rain-X for the first time in late 1987 when, after she
complained about a deterioration in their windshield visibil-
ity, her husband told her that he had put Rain-X on the
windshield of the automobile. It was her testimony that the
windshield appeared foggy and she asked her husband what
he had done to the car. In response, Rooney acknowledged
putting Rain-X on the windshield. This exchange occurred
months before the commencement of this lawsuit and seem-
ingly long before Rooney would have any possible motive to
be untruthful about whether he had actually used Rain-X.
The absence of any plausible motive to engage in the
conduct charged is highly relevant to whether a “genuine
issue for trial” exists within the meaning of Rule 56(e).
Matsushita, supra, 106 S. Ct. at 1361 (“Lack of motive
bears on the range of permissibie corclusions that might be
drawn from ambiguous evidence’’).

To contradict Rooney’s statement and testimony that he
used Rain-X, plaintiffs cite the fact that Rooney cannot
remember the exact date of this usage. Although Rooney
cannot pinpoint the exact date of when this occurred, the
Court does not view this as especially probative or disposi-
tive on the issue of whether Rooney actually used Rain-X
The Court recognizes that washing one’s car is usually not a
significant enough event in one’s life to commit to memory
the exact date upon which it occurred.

Plaintiffs also appear to place much emphasis on the fact
that Rooney admits in deposition testimony that he probably
did not spend an hour putting Rain-X on the windshield of

B-10

his car as he represented in his broadcast. The implication or
conclusion plaintiffs apparently draw from this is that
Rooney did not actually use Rain-X but instead invented
“facts and then broadcast{ed] opinions allegedly based
upon those fabrications.”

The Court fails to see any relevance or connection be-
tween the fact that Rooney stated in his deposition that it
did not take an hour to apply Rain-X and the issue of
whether he used Rain-X at all.

First, Rooney states in his deposition that it took about an
hour to wash two cars, dry the windshields, apply Rain-X to
both vehicles, wipe off the haze or film which had developed
and then put on a second coat of Rain-X pursuant to the
product’s instructions. Rooney admits that when he claimed
on the broadcast that it took an hour to apply Rain-X to the
windshield of his car, he did not separate or differentiate
between the functions of washing his cars and applying
Rain-X. Whether this tends to raise a genuine issue of
material fact sufficient to lead a reasonable jury to find that
Rooney did not use Rain-X as asserted is 4 tenuous proposi-
tion at best.

Second, the time it took for Rooney to apply Rain-X is
not a maternal statement nor a crucial element in determin-
ing the truth of Rooney’s representation that he used
Rain-X. It is well established that literal truth of a publica-
tion need not be established, only that the statement be
substantially true in order for it to provide an absolute
defense to an action for defamation. Fendler v. Phoenix
Newspapers Inc., 130 Ariz. 475, 636 P.2d 1257, 1261 (Ariz.
App. 1981). See also Alioto v. Cowles Communications,
Inc., 623 F.2d 616 (9th Cir. 1980). Thus, the fact that it
might not have taken Rooney an hour to apply Rain-X is not
especially relevant to nor indicative of the falsity of the rest

B-11

of Rooney’s statements for purposes of holding defendants
liable for defamation.

Finally, the Court is persuaded that the result of tests
plaintiffs performed on both Rooney’s automobile and a
control vehicle would not “lead a rational trier of fact” to
find for plaintiffs on this particular issue. Plaintiffs claim
their tests failed to detect the presence of Rain-X on
Rooney’s car thus raising an issue of fact as to whether
Rooney ever used Rain-X in the first place.* The Court

“The method of testing and the results of the test are set forth
in the affidavit of Howard Ohlhausen. According to his affidavit,
on June 9, 1988, Ohihausen personally tested the windshield and
side window of Rooney’s BMW sedan and Ford station wagon for
the presence of Rain-X. This was done by applying Rain-X to half
the windshield and side window of Rooney’s vehicles and compar-
ing it to the half not so treated. The half treated by Rain-X on
June 9 was visibly repellent to water compared to the half that
was not treated. Based on this test, Ohlhausen concludes that
there was no evidence of any Rain-X coating on Rooaey’s
vehicles and that either Rooney did not apply Rain-X or if it had
been applied, was done so incorrectly and insufficiently as to
preclude product adhesion and performance.

To verify the durability of Rain-X and the validity and reliabil-
ity of the test procedures employed on the Rooney cars,
Ohlhausen instructed Unelko employees not to re-treat a previ-
ously treated Unelko vehicle for a period of approximately six
months. The vehicle was driven in a normal manner and periodi-
cally washed but was not garaged in order to permit maximum
exposure to the elements. On January 5, 1989, the Unelko vehicle
was tested for the presence of Rain-X, using the identical proce-
dures and sequence employed during the testing of the Rooney
vehicles on June 9, 1988. Plaintiffs claim that the results of the
test revealed that the Unelko vehicle, six months after last: being
treated with Rain-X, still demonstrated significant water beading,
indicating the presence of Rain-X.

B-12

agrees with defendants’ contention that no reasonable paral-
lel can be drawn by comparison of the Unelko “control”
vehicle to the Rooney vehicles in the absence of any
evidence that the Unelko vehicle was maintained under the
same conditions as the Rooney cars. “It is settled law that
evidence of experimental tests is inadmissible absent a
foundational showing that the tests were conducted under
conditions substantially similar to those surrounding the
incident at issue.” Cowens v. Siemens-Elema AB, 837 F.2d
817, 820 (8th Cir. 1988). It does not take the testimony of
Willard Scott for this Court to take judicial notice of the
fact that the climatic conditions in Connecticut where
Rooney resides are vastly different from those in the Phoe-
nix area where the Unelko control vehicle was tested.
Greater snow and rain precipitation in Connecticut creates
lengthier periods of windshield wiper use and scraping.
According to the Ohlhausen affidavit, “Rain-X dissipates as
a result of the extended abrasive action of mechanical
windshield wipers. . . .”* In addition, defendants attach as
Exhibit A to their Reply brief, a copy of a page of Rain-X
literature which states that: “Depending upon the environ-
ment, climate, time of year, amount of driving and fre-
quency of mechanical wiper use; a typical application of
Rain-X on the windshield will last anywhere from one week
to several months.” As a result, plaintiffs’ own literature
concedes that even if Rooney had used Rain-X shortly
before his April 17 broadcast, it could have worn off long
before the June 9th test date. Although unsure as to the
exact date, Rooney is certain that he applied Rain-X to his
vehicles sometime during the winter months either in late
1987 or early 1988. The fact that Rain-X could not be
detected on Rooney’s vehicles approximately 5 to 6 months
after application is neither indicative nor dispositive of

° Affidavit of Howard G. Ohlhausen, 72.

B-13

whether Rooney actually used Rain-X and thus fails to
create a genuine issue of material fact.

Plaintiffs have failed to carry their burden of raising a
genuine issue of fact concerning whether or not Rooney
actually used Rain-X as he represented in his broadcast.
There is no issue for trial unless there is sufficient evidence
favoring the non-moving party for a jury to return a verdict
for that party. If the evidence is merely colorable or is not
significantly probative, the judge may grant summary judg-
ment. Anderson v. Liberty Lobby, supra, 106 S.Ct. at 2511.
As a result, defendants’ summary judgment motion will not
be denied on the basis of plaintiffs’ contention that Rooney’s
broadcast contained false statements or false implications of
fact.

STATEMENT OF FACT OR STATEMENT OF
OPINION

The Court now turns its attention to the more important
issue raised by this case. This case involves the inherent
tension and conflict between the First Amendment and its
guarantees of freedom of speech versus speech which is
defamatory in nature and not subject to constitutional pro-
tection. In this instance, the fundamental issue is whether
Rooney’s statements regarding Rain-X were false state-
ments of opinion subject to protection under the First
Amendment.

A communication is defamatory if it tends so to harm the
reputation of another as to lower him in the estimation of
the community or to deter third persons from associating or
dealing with him. Restatement (Second) of Torts § 559
(1977). Recovery for defamation may be had only for false
statements of facts. Restatement (Second) of Torts § 581A.
Statements of opinion are not actionable under the First

B-14

Amendment of the United States Constitution and Article
2, Section 6 of the Arizona Constitution. Gertz v. Robert
Welch, Inc., 418 U.S. 323, 339-40, 94 S.Ct. 2997, 41
L.Ed.2d 789 (1974); MacConnell v. Mitten, 131 Ariz. 22,
25, 638 P.2d 689, 692 (1981).

Constitutional protection for the expression of opinion is
based on the Supreme Court’s pronouncement in Gertz that
there is no such thing as a false idea.

Under the First Amendment there is no such thing as a
false idea. However pernicious an opinion may seem,
we depend for its correction not on the conscience of
judges and juries but on the competition of other ideas.

Id. at 339-40, 94 S.Ct. at 3007. The determination of
whether an allegedly defamatory statement is a statement of
fact or statement of opinion is a question of law for the
court. See, e.g. Greenbelt Cooperative Publishing Assn. v.
Bresler, 398 U.S. 6, 13-15, 90 S.Ct. 1537, 26 L.Ed.2d 6
(1970); Lewis v. Time Inc., 710 F.2d 549, 553 (9th Cir.
1983).

It is well settled in this Circuit that the fact or opinion
distinction in diversity cases is to be decided as a question of
federal law. Ault v. Hustler Magazine, Inc., 860 F.2d 877,
880 (9th Cir. 1988). The three-prong test of whether the
substance of a statement or publication is fact or opinion is:
(1) whether the words can be understood in a defamatory
sense in light of the facts surrounding the publication,
including the medium by which and the audience to which
the statement is disseminated; (2) whether the context in
which the statements were made would lead the audience to
anticipate persuasive speech; and (3) whether the language
used is the kind generated in a “spirited legal dispute.” Jd. at
881; Lewis, supra, 710 F.2d at 533; Information Control

ee

— ll OOOO OT OO

B-15

Corp. v. Genesis One Computer Corp., 611 F.2d 781, 783-84
(9th Cir. 1980).

Discussing the three factors in turn, this Court concludes
that the facts surrounding Rooney’s statements weigh in
favor of opinion, rather than fact.

Turning to the first factor, Rooney’s allegedly defamatory
statements were made during the course of his weekly
commentary on “60 Minutes”. “60 Minutes” is a newsma-
gazine show which broadcasts features or segments involv-
ing investigative reports and interviews with well-known
newsmakers and personalities. “60 Minutes’s” regular fea-
tures are presented by correspondents, i.e., television report-
ers who conduct research and investigations into the subject
matter of their report. These reports or features involve,
among other things, the presentation of factual information.
However, Andy Rooney does not appear on any of “60
Minutes” regular news reports or features. Instead, Rooney
appears each week near the end of the show in his own
segment entitled “A Few Minutes With Andy Rooney.”
Despite being characterized by plaintiffs as a correspondent,
it is obvious that Rooney acts more in the role of a
commentator during his weekly segment.° Unlike the other

° Webster’s Dictionary defines correspondent as “one employed
by a newspaper or broadcasting company to contribute regular
news reports or interpretations.” Commentator is defined as “one
who reports and discusses current events or daily news with
interpretation and analysis.” Webster's Third New International
Dictionary (1981). The inclusion of the words “discusses” and
“analysis” in the definition of commentator implies the setting
forth of one’s own observations, thoughts and opinions. This is an
appropriate description of what Andy Rooney does during his
segment on “60 Minutes”. See Miller, Sixty Minutes with Andy
Rooney, Saturday Evening Post, p. 64 (March 1984) (“A Few

B-16

regulars on the program, he does not report or interpret
current events or hard news items but rather shares insights,
observations, experiences and opinions on a host of topics
ranging from life in general to everyday common occur-
rences and events.’ Consequently, it can hardly be disputed
that those who turn in to watch Andy Rooney on “60-
Minutes” understand that his comments and statements are
humorous, satirical, full of ridicule and often to be taken
with a grain of salt. His audience realizes that what they get
from Rooney is not a factual summation of the news but
rather Rooney’s opinions on a variety of subjects. Thus, they
are less likely to take his comments seriously or as the
absolute truth than they would statements from a newspaper
or newsprogram whose purpose is to report factual news
stories. As a rest, the facts surrounding the publication of
Rooney’s statements support a finding that, rather than
constituting statements of fact in the defamatory sense,
Rooney’s comments evolved from his own opinion of the
product and were understood by the audience as such.

Turning to the second prong of the test, the context ‘n
which the allegedly defamatory statements were made
would lead the average listener to anticipate persuasive
speech. The conte of Rooney’s statements clearly indicate
or signal to the listener the presence of rhetoric, ridicule,
satire, sarcasm and humor. The Court’s focus under this
prong is not just on Rooney’s statements concerning Rain-X

Minutes With Andy Rooney” is known for its “humorous
commentary.”).

’The Saturday Evening Post has described Rooney as “the
folksy philosopher who understands little things . . . Often sage,
sometimes silly, always succinct, his messages zing in on truths
common to everyone. He can evoke chuckles when he sounds off
on designer jeans and tears when he comments on the pain of
growing old.” Jd. at 64-65.

B-17

but rather upon his entire broadcast. The test to be applied
in determining whether an allegedly defamatory statement
constitutes an actionable statement of fact requires that the
court examine the statement in its totality in the context in
which it is uttered or published. /nformation Control, supra,
611 F.2d at 783. The Court must consider all the words
used, not merely a particular phrase or sentence. In addition,
the court must give weight to cautionary terms used by the
person publishing the statement.

A further consideration involves the visual aspect of
Rooney’s statements. In studying a television program for
nossible defamatory meanings, the court must not confine its
analysis to the words alone. The court must also consider the
impact of the video portion of the program since the
television medium offers the publisher the opportunity,
through visual presentation, to emphasize certain segments
in ways that cannot be ascertained from a mere reading of
the transcript. It is the entirety of the program, both audio
and video, that must be considered susceptible of a defama-
tory meaning. See Lasky v. American Broadcasting Compa-
nies, Inc., 631 F.Supp. 962, 970 (S.D.N.Y. 1986).

Review of both the transcript and video portion of
Rooney’s April 17 broadcast underscores the humorous and
satirical nature of the feature.* It concerns things, i.c.,

*The April 17 broadcast of “A Few Minvtes With Andy
Rooney” begins with a lead-in by Mike Wallac-.

Mike Wallace. You think you get junk mail? How would
you like to be Andy Rooney? Or, even worse, how would you
like to be Andy Rooney’s mailman.

Andy Rooney: People send me things. I get an awful lot of
junk that I don’t want that just seems too interesting to throw
away. Some people send me stuff because they’re friendly.

B-18

“junk” people send him. He talks about thirteen items of
unsolicited “stuff,” “junk,” or “things” he received and

Others, of course, send it because they’re looking for a plug
on the air.

I get a lot of caps, and a lot of cups. This is a cup from the
ship Guam that I spent some time on off Beirut. Captain
Quarterman sent me this; I like it. This is a musical cup, I
don’t like that much.

I get a lot of music sent me. People send me songs they’ve
written on tape, which I don’t listen to. This is a piece of
sheet music. It’s from a prisoner in Florida, and the song is
called “Lady Liberty, Oh How I Love Thee.” He’s in prison
for murder, so he’s going to be there a long time without
liberty.

Hamilton Watch sent me this expensive watch. It’s not
really proper for me to keep something like this, and I should
send it back.

I get pictures of myself. Here’s a picture of me at a party
with John Chancellor. You probably didn’t know I traveled
in those circles.

Here’s the sort of thing I get a lot of. I don’t know why
they sent me this. It’s a piece of a door. I guess they were
pushing some new kind of material.

Here’s something for the windshield of your car called
Rain-X. The fellow who makes this sent me a whole case of
it. He’s very proud of it. I actually spent an hour one
Saturday putting it on the windshield of my car. I suppose
he’d like a commercial or a testimonial. You know how they
hold the product up like this? It didn’t work.

And then I get books. Holy mackerel, do I get books.
Mostly from publishers, but I get a lot from authors too.
They send me their manuscripts. They want me to read
them.

Be Vite dein eel Cree onan leak eetes

B-19

expresses a comment or opinion on each one. For instance,
Rooney describes a song he received from a prisoner in
Florida entitled “Lady Liberty, Oh How I Love Thee.”
Rooney then opines that since the prisoner is in prison for
murder, he will be there a long time without lib-
erty—certainly a humorous play on words and a signal to the
viewer that this is a satirical piece. Rooney talks about an
illustrated picture of himself that someone sent him. Rooney
says that the illustrator “ripped off a picture of me” and “I
suppose I could have sued him, but I was busy that day.” It
is obvious, however, that Rooney is not very serious about
suing and the audience recognizes that through Rooney’s
comment that he was busy that day.

Equally relevant are Rooney’s statements containing his
personal views of some of the items he receives (e.g., “I like
it”; “I don’t like that much”; “one of the best things I ever

Look at this. Several people have sent me this over the
years. The illustrator ripped off a picture of me. I suppose I
could have sued him, but I was busy that day.

This is the most repulsive thing anyone sent me. It’s from
some anti-cigarette group. It’s an ashtray in the shape of a
human lung.

Someone suggested I could neaten up my office with these
giant paper clips. Sort of a good idea.

This is one of the best things I ever got. It’s an orange
peeler. It’s changed by life. Simple enough, made by some
company in Tulon, Illinois. I have an orange almost every
morning of my life and I love peeling it this way. It really is
magic. You can amaze your friends with this. Look at that.
There. Presto!

People are very nice. But would you do me two favors?
One, don’t send me anything more. And two, don’t ask me to
send any of this to you.

B-20

got”; “the most repulsive thing anyone sent me’”’). These are
clearly comments regarding Rooney’s personal views and
opinions on some of the items he receives. In this context,
Rooney’s comment concerning Rain-X, i.e., “It didn’t
work,” is an expression of his personal opinion of the
product.

Thus, within the context of the April 17 broadcast, the
Court concludes that Rooney’s comments concerning
Rain-X could only be viewed by the audience as the
manifestation of Rooney’s personal opinion on and experi-
ence with Rain-X rather then a blanket statement of fact
concerning the product’s capabilities.

The third prong of the fact/opinion test involves consider-
ation of the specific language of the allegedly defamatory
statement. Under this prong, the Court focuses on Rooney’s
statement “It didn’t work” since that is the only statement
which arguably could be construed as defamatory. Whether
those three words signify a statement of fact or statement of
opinion is central to the claim of defamation. Much depends
upon whether Rain-X is capable of or susceptible to an
objective characterization of its performance.

As an example, whether or not a lightbulb works is an
objective determination. Either it gives off light or it doesn’t.
Its performance is constant. Consequently, whether its
works can be determined solely by one’s own sensory per-
ception; there is no room for differences of opinion. Other
products are incapable of such objective determination.
Whether they work depends upon one’s subjective evalua-
tion or opinion which may be influenced by a multitude of
differing factors, conditions, situations and perspectives.
Rain-X is in the latter category as evidenced, in part, by the
letters in the record from consumers expressing both plea-
sure and displeasure with the product. Consequently,
whether Rain-X works is a subjective determination capable

B-21

of producing divergent opinions among those who try it.
When Rooney stated “it didn’t work,” he was simply expres-
sing his opinion of the product. As a result, in this context no
defamatory meaning can be attached to Rooney’s statement.

The Court’s ruling that Rooney’s statements are state-
ments of opinion rather than statements of fact and thus not
defamatory is supported by cases with similarly analogous
facts. Both parties attempt to bolster their respective posi-
tions by reference to a line of cases which they claim control
this particular factual situation. Defendants cite the example
of libel cases involving restaurant and movie reviews where
the courts held in favor of the defendants. See e.g, Mr.
Chow of New York v. Ste. Jour Azur S.A., 759 F.2d 219 (2d
Cir. 1985). Defendants argue that Rooney’s specific com-
ments about Rain-X were in the nature of a review of the
product and that such reviews clearly involve the expression
of opinion. Plaintiffs claim that the nature of this incident is
not analogous to a movie or restaurant review and the Court
agrees. Those types of reviews are premised upon the idea
that the opinions expressed by the reviewer are exactly that,
his or her opinion. That is a premise already well established
and recognized by the audience.

Neither does the Court quite agree with plaintiffs’ conten-
tion that this case is similar to several cases involving
consumer groups and experts where the courts recognized
that defamatory statements concerning products and prod-
uct manufacturers may be actionable. See e.g., Bose Corp. v.
Consumers Union of U.S. Inc., 466 U.S. 485, 1041 S.Ct.
1949, 80 L.Ed.2d 502 (1984); Cranberg v. Consumers
Union of U.S. Inc., 756 F.2d 382 (Sth Cir. 1985); Simmons
Ford, Inc. v. Consumers Union of U.S. Inc., 516 F.Supp. 742
(S.D.N.Y. 1981). When consumer groups voice their opin-
ions concerning a product, they are understood to have
expertise in the area of consumer products and are expected

B-22

to have extensively tested the product. Whatever else Andy
Rooney is, he is not an expe.t on consumer products and
does not hold himself out as one. Neither does his audience
understand him to be nor expect him to be an expert on
consumer products.

This Court views this case as similar in nature to
Polygram Records v. Superior Court, 170 Cal. App. 3d 549,
216 Cal. Rptr. 252 (1985), in which a California court ruled
that a joke by comedian Robin Williams concerning a black
wine named “Rege” was not defamatory to defendant, a
producer and distributor of wine whose last name was Rege.
Although the court in Polygram rejected the contention that
comedy is categorically protected by the First Amendment,
the court ruled that in light of the occasion at which the joke
was delivered and the attending circumstances of the case,
the joke, as a matter of law, was not defamatory. The court
ruled that the threshold inquiry in cases of this sort is
whether the communication in question could reasonably be
understood in a defamatory sense by those who received it.
See, Restatement (Second) of § Torts 563, com. C (1977).

This is not to say that the discernibly humorous intent
of the publisher is irrelevant, or that a court may not
consider and give weight to the comedic context in
which publication occurred, or the nature of audience
response; for considerations of this sort invariably will
bear upon the determination whether a defamatory
meéaning could reasonably be attached to the communi-
cation in question.

Polygram, supra, 170 Cal. App. 3d at 554, 216 Cal. Rptr. at
259. As set forth in this Court’s analysis of the fact/opinion
distinction, consideration of these same factors, including
the circumstances, context and language of Rooney’s broad-
casts lead to the conclusion that, as a matter of law, his

B-23

statement’s concerning Rain-X were not and are not
defamatory.

As for any and all other statements made by Rooney in
both his April 17 and May 8 broadcast which have not been
specifically addressed, the Court does not find any of these
statements to be actionable. The Court bases its findings on
the fact that none of the other statements are both false and
defamatory. In other words, those statements which could
be characterized as objectively false, are not defamatory in
that they do not tend to harm plaintiffs’ reputation.

For instance, even if Rooney did not spend an hour
applying Rain-X to his vehicles as he represented during his
April 17 broadcast, the statement itself would not tend to
harm plaintiffs’ reputation. On May 8, Rooney talked about
the fact that he was being sued for the comments he made
regarding Rain-X in his April 17 broadcast. Referring to the
first broadcast, Rooney states: “Well I said I tried it and it
didn’t work for me.” Although Rooney did not use the words
“for me” in his first broadcast, the inclusion of those two
words in the May 8 broadcast does not rise to the level of
making that particular statement defamatory.

Rooney also refers to the fact that “the fellow who makes
this sent me a whole case of it” and “[t]his fellow sent me
his product to evaluate, and I did.” Indeed, Rooney was sent
a sample package of Rain-X by Unelko. Unelko’s National
Sales Manager, Wayne Morrison, sent a letter to Rooney
stating: “In order that you may personally test and evaluate
RAIN-X performance, we have forwarded a small supply to
you today via U.P.S.” Although it is unclear exactly who
sent the Rain-X to Rooney or for that matter the identity of
“the fellow who makes” Rain-X, Rooney’s statements are
substantially true; he was sent the product by someone at

B-24

Unelko in order to personally test and evaluate. As noted
previously, literal truth of a publication need not be estab-
lished, only that the statement be substantially true in order
for it to provide an absolute defense to an action for
defamation.

As a result, neither the April 17 broadcast nor the May 8
broadcast contain any statements which are both defama-
tory and actionable at law. Therefore, defendants’ motion for
summary judgment is granted with respect to Counts 2 and
3 of the complaint which aliege causes of action for
defamation.

PRODUCT DISPARAGEMENT

Plaintiffs’ first cause of action is based on product dispar-
agement. This type of action is set forth in Restatement
(Second) of Torts § 623A which is entitled “Liability for
Publication of Injurious Falsehood.” The particular form of
injurious falsehood that involves disparagement of quality is
commonly called “trade liable.” An action for trade libel lies
when the publisher disparages plaintiffs’ property and should
recognize that pecuniary loss from the conduct of third
persons is the most likely result. Restatement (Second) of
Torts § 626 (1977).

Product disparagement or injurious falsehood is subject to
the same First Amendment requirements as is an action for
defamation. Restatement (Second) of Torts § 623A, com. e
(1977). In other words, an expression of mere opinion is no
longer actionable unless it is found to imply the existence of
undisclosed defamatory facts justifying the opinion. Jd. This
Court has ruled that Rooney’s comments concerning
Rain-X were not defamatory as a matter of law in that they
constituted expressions of opinion not based on undisclosed

B-25

defamatory facts.’ As a result, plaintiffs’ failure to survive
summary judgment on the defamation counts also precludes
their recovery under a cause of action for product
disparagement.

TORTIOUS INTERFERENCE WITH BUSINESS
RELATIONSHIPS

As with plaintiffs’ claim for product disparagement, plain-
tiffs’ fourth cause of action based on tortious interference
with business relationships must likewise fail. Plaintiffs
allege its business relationships with other parties were
interfered with as a result of Rooney’s alleged defamatory
comments. Since this Court has already ruled, however, that
Rooney’s comments were not defamatory but rather state-
ments of opinion protected under the First Amendment,
plaintiffs cannot maintain their claim for tortious
interference.

In similar circumstances, the Ninth Circuit affirmed the
dismissal cf alternative of derivative causes of action based
on plaintiffs’ failure to state a claim for libel. See Ault v.
Hustler Magazine, Inc., 860 F.2d 877, 881 (9th Cir.
1988) (“Our holding that the Hustler article about Ault is
constitutionally protected opinion forecloses her claims for
libel, for invasion of privacy by placing her in a false light
and for intentional infliction of emotional distress’). The
same principle holds true under Arizona law. See Fendler v.
Phoenix Newspapers, Inc., 130 Ariz. 475, 636 P.2d 1257,
1262-63 (Ariz. App. 1981) (the defense of truth as a com-

*The alleged undisclosed defamatory facts in this instance
being that Rooney did not actually use Rain-X as he represented
in his broadcast. The Court previously concluded that the record
taken as a whole could not lead a rational trier of fact to find that
Rooney did not use Rain-X.

B-26

plete defense to a charge of defamation is equally applicable
to other causes of action based on the same libel claim).

IT IS ORDERED granting defendants’ motion for summary
judgment on all causes of action and plaintiffs’ complaint
and action are hereby dismissed.

DATED this 25th day of April, 1989.

Robert C. Broomfield
United States District Court

Copies to all counsel of record

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APPENDIX C

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NOT FOR PUBLICATION
UNITED STATES COURT OF APPEALS
FOR THE NINTH CIRCUIT

UNELKO CorpP., an Illinois
corporation; HOWARD G.
OHLHAUSEN, No. 89-1575]
Plaintiffs-Appellants, D.C. No.
. CV-88-0705-
aa kes PHX-RC
ANDY ROONEY, an individual;
CBS, INC., ORDER
Defendants-Appellees. |

Before: ALARCON and POOLE, Circuit Judges, and HATTER,
District Judge*

The panel as constituted in the above case has voted
unanimously to deny the petition for rehearing. Judges
Alarcon and Poole have voted to reject the suggestion for a
rehearing en banc and Judge Hatter so recommends.

The full court has been advised of the suggestion for an en
banc hearing and no judge of the court has requested a vote
on the suggestion for a rehearing en banc. Fed. R. App. P.
35(b).

The petition for rehearing is denied and the suggestion for
a rehearing en banc is rejected.

FILED, NOVEMBER 20, 1990—CLERK, U.S. CourRT OF
APPEALS

* Honorable Terry J. Hatter, United States District Judge for
the Central District of California, sitting by designation.

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385009_1697%3A1. Public record. Not legal advice.
