# Appendix — Berkey Photo, Inc. v. Eastman Kodak Company. Eastman Kodak Company v. Berkey Photo, Inc

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Appendix
- **Published:** January 1, 1980
- **Citation:** 444 U.S. 1093

## Text

Supreme Coit >
FILED

SEP 14 1979

9-427

In THE

Supreme Court of the United States
OCTOBER TERM, 1979

.

Berkey Pxoto, Inc.,
Petitioner,

against

Eastman Konak Company,
Respondent.

APPENDIX TO THE PETITION FOR A WRIT OF
CERTIORARI TO THE UNITED STATES COURT
OF APPEALS FOR THE SECOND CIRCUIT

Axvin M. Stern
530 Fifth Avenue
New York, New York 10036

Attorney for Petitioner

Of Counsel:

Barry J. Bretr
Mark I. ScHLESINGER
Avrora CASSIRER
Mark D. Orren

Parker Cuaprn Fuattav & Kumeu

Neuman, WituiaMs, Anperson & OLsoNn

ee anamadenunnineiiinimeetiaeiaaaaaa

TABLE OF CONTENTS

PAGE

Appendix A—Judgment of the United States Court
of Appeals for the Second Circuit en-
tered June 25, 1979 ................ la

Appendix B—Opinion of the United States Court of
Appeals for the Second Cireuit filed
ge Sere ere 3a

Appendix C—Memorandum on Post-Trial Motions
of the United States District Court
for the Southern District of New
York dated June 16, 1978 .......... 102a

Appendix D—Opinion of the United States District
Court for the Southern District of

New York dated August 8, 1978 .... 162a
Appendix E—Jury verdict on EE ie cde uv meats 180a
Appendix F—Jury verdict on damages ........... 188a

Appendix G—Statutes involved .................. 190a

la

APPENDIX A
Judgment of the Court of Appeals

UNITED STATES COURT OF APPEALS

For tHe Seconp Circurr

At a stated Term of the United States Court of Appeals
for the Second Circuit, held at the United States Court-
house in the City of New York, on the twenty-fifth day of
June, one thousand nine hundred and seventy-nine.

Present: Hon. Irvine R. KaurmMan
Chief Judge

Hon. J. Joserx SMITH
Hon. Wituram H. Murucan
Circuit Judges

78-7445
78-7448

Berkey Puoro, Inc.,

Plaintiff-A ppellee-
Cross-Appellant,
Vv.

Eastman Kopax Company,

Defendant-A ppellant-
Cross-Appellee.

,*
if

Appeal from the United States District Court for the
Southern District of New York.

2a

Appendix A—Judgment of the Court of Appeals

This cause came on td be heard on the transcript of
record from the United States District Court for the
Southern District of New York, and was argued by counsel.

On ConsmERATION WHEREOF, it is now hereby ordered,
adjudged and decreed that the judgment of said District
Court be and it hereby is affirmed in part and reversed in
part and the action be and it hereby is remanded to said
District Court without costs in accordance with the opinion
of this court.

A. Dante, Fvsaro,
Clerk

ARTHUR HELLER
By: Arthur Heller,
Deputy Clerk

3a

APPENDIX B
Opinion of the Court of Appeals (filed June 25, 1979)

UNITED STATES COURT OF APPEALS

For tHe Seconp Circurr

Nos. 1019, 1070—August Term, 1978.

(Argued April 18, 1979
finally submitted April 30, 1979 Decided June 25, 1979.)

Docket Nos. 78-7445, 78-7448

Berkey Puoro, Ino.,
Plaintiff-A ppellee-Cross Appellant,

“V.0

Eastman Kopak Company,
Defendant-Appellant-Cross Appellee.

+ 9
Before:

Kavurman, Chief Judge,
SmirH and Muuuean, Circuit Judges.

7%
7

Appeal and cross-appeal from a judgment of the United
States District Court for the Southern District of New
York, Marvin E. Frankel, District Judge. The district
court upheld certain jury verdicts in this private antitrust
action; set aside others; entered judgment for plaintiff in

4a
Appendix B—Opinion of the Court of Appeals

the amount of $87,091,309.47, comprising attorneys’ fees,
costs, and treble damages; and decreed certain equitable
relief.

Affirmed in part, reversed in part, and remanded for
further proceedings.

’%
.

Auvin M. Sremn, New York City (Barry J.
Brett, Mark I. Schlesinger, Aurora
Cassirer, Mark D. Offen, Parker Chapin
Flattan & Klimpl, New York City;
Neuman, Williams, Anderson & Olson,
Chicago, of counsel), for Plaintiff-Ap-
pellee-Cross Appellant.

WruaM Prez, Jr., New York City (Robert
MacCrate, John L. Warden, Richard E.
Carlton, Jerrold J. Ganzfried, Philip K.
Howard, Shelley D. LaVine, William L.
Farris, Sullivan & Cromwell, New York
City, of counsel), for Defendant-Ap-
pellant-Cross Appellee.

Kavurman, Chief Judge:

INTRODUCTION

To millions of Americans, the name Kodak is virtually
Synonymous with photography. Founded over a century
ago by George Eastman, the Eastman Kodak Company
has long been the preeminent firm in the amateur photo-
graphic industry. It provides products and services cov-
ering every step in the creation of an enduring photo-

ame ee

— —— _~—

oa
Appendiz B—Opinion of the Court of Appeals

graphic record from an evanescent image. Snapshots may
be taken with a Kodak camera on Kodak film, developed
by Kodak’s Color Print and Processing Laboratories, and
printed on Kodak photographic paper. The firm has rivals
at each stage of this process, but in many of them it
stands, and has long stood, dominant. It is one of the
giants of American enterprise, with international sales of
nearly $6 billion in 1977 and pre-tax profits in excess of
$1.2 billion.

This action, one of the largest and most significant pri-
vate antitrust suits in history, was brought by Berkey
Photo, Inc., a far smaller but still prominent participant
in the industry. Berkey competes with Kodak in providing
photofinishing services—the conversion of exposed film
into finished prints, slides, or movies. Until 1978, Berkey
sold cameras as well. It does not manufacture film, but it
does purchase Kodak film for resale to its customers, and
it also buys photofinishing equipment and supplies, in-
cluding color print paper, from Kodak.

The two firms thus stand in a complex, multifaceted
relationship, for Kodak has been Berkey’s competitor in
some markets and its supplier in others. In this action,
Berkey claims that every aspect of the association has
been infected by Kodak’s monopoly power in the film,
color print paper, and camera markets, willfully acquired,
maintained, and exercised in violation of 42 of the Sher-
man Act, 15 U.S.C. §2. It also charges that Kodak con-
spired with flashlamp manufacturers in violation of $1 of
the Act, 15 U.S.C. §1. Berkey alleges that these viola-
tions caused it to lose sales in the camera and photo-
finishing markets and to pay excessive prices to Kodak
for film, color print paper, and photofinishing equipment.?

* Berkey had charged several other violations that are not be-
fore us on this appeal. During the liability trial, Berkey with-

(footnote continued on following page)

6a

Appendix B—Opinion of the Court of Appeals

A number of the charges arise from Kodak’s 1972 intro-
duction of the 110 photographic system, featuring a
“Pocket Instamatic” camera and a new color print film,
Kodacolor II, but the case is not limited to that episode.
It embraces many of Kodak’s activities for the last decade
and, indeed, from preceding years as well.

After more than four years of pretrial maneuvering,
the trial got under way in July 1977 before Judge
Marvin E. Frankel of the Southern District of New York.
Despite the daunting complexity of the case—the exhibits
numbered in the thousands—Kodak demanded a jury. Ac-
cordingly, the trial was conducted in two parts, one to
determine liability and the other to measure damages. It
ran continuously, except for a one-month hiatus between
the two segments, until the final verdict was rendered on
March 22, 1978. The liability phase of the trial by itself
consumed more than six months, and the damages aspect
required approximately another month. Except for a few
specific questions relating primarily to market definitions,
the jury was asked to render what was essentially a gen-
eral verdict on each count.

After deliberating for eight days on liability and five
on damages, the jury found for Berkey on virtually every
point, awarding damages totalling $37,620,130. Judge

(footnote continued from preceding page)

drew or the court dismissed claims under the Clayton Act §§ 3
& 7, 15 U.S.C. §§ 14 & 18, as well as allegations arising from some
of Kodak’s early acquisitions, its use of patents, its relations with
Polaroid Corp., and its other activities in the instant photography
field. Despite jury findings of § 2 liability, Berkey did not attempt
to prove damages with respect to color negative printers and chemi-
cals, and the jury found no damages with respect to amateur movie
cameras. Kodak’s purchases of flashcubes, magicubes, and flipflash
arrays led to a $245,100 jury verdict under the Robinson-Patman
Act, §2(f), 15 U.S.C. §13(f), which was set aside by Judge
Frankel because there was no evidence of injury to Berkey.

i ate aeamee

7a
Appendiz B—Opinion of the Court of Appeals

Frankel upheld verdicts aggregating $27,154,700 for lost
camera and photofinishing sales and for excessive prices
on film and photofinishing equipment, but he entered judg-
ment n.o.v. for Kodak on the remainder. Trebled and
supplemented by attorneys’ fees and costs pursuant to 44
of the Clayton Act, 15 U.S.C. $15, Berkey’s judgment
reached a grand total of $87,091,309.47, with interest, of
course, continuing to accrue.

Kodak now appeals this judgment, as well as the two
forms of equitable relief that we shall discuss below. It
challenges virtually every aspect of the district court pro-
ceedings, from the theories of liability and damages pre-
sented to the jury to the sufficiency of the evidence to
sustain them. It argues, furthermore, that J udge Franke]
committed prejudicial error in the conduct of the trial.
For its part, Berkey contends that the trial judge erred in
not entering judgment on the full amount of the jury’s
verdict and in computing improperly the costs and fees
that Berkey should recover.

Resolution of these competing claims requires us to
settle a number of important and novel issues concerning
§ 2 of the Sherman Act. We believe that the district court
committed several significant errors as it charted its course
through the complexities of this case, and we are there-
fore compelled to reverse the judgment below in certain
major respects. But we cannot accept Kodak’s contention
that a properly charged jury could not find monopolization
of any of the relevant markets and resulting damage to
Berkey. Accordingly, we remand for a new trial on
several of the claims.

I. Tae Amateur PHOTOGRAPHIC InpDustry

Before plunging into the welter of issues raised in this
appeal, we must understand the industry out of which the

8a
Appendix B—Opinion of the Court of Appeals

litigation arose. It is, of course, a basic principle in the
law of monopolization that the first step in a court’s anal-
ysis must be a definition of the relevant markets. See,
e.g., United States v. E. I. du Pont de Nemours & Co.,
301 U.S. 377, 391-93 (1956). Although Kodak does not
now challenge the jury’s delineation of the markets a sur-
vey of this terrain remains essential. The jury found
monopolization or other anticompetitive conduct in no
fewer than five distinct markets within the amateur photo-
graphic industry, and in several instances Kodak was held
to have misused its control over one market to disadvan-
tage rivals in another. Accordingly, to evaluate the ver-
dicts, it is necessary to describe not only the individual
markets but also the interrelationships among them.

The principal markets relevant here, each nationwide in
scope, are amateur conventional still cameras, conventional
photographic film, photofinishing services, photofinishing
equipment, and color print paper. The numerous tech-
nological interactions among the products and services
constituting these markets are manifest. To take an
obvious example, not only are both camera and film
required to produce a snapshot, but the two must be in
compatible “formats.” This means that the film must be
cut to the right size and spooled in a roll or cartridge that
will fit the camera mechanism. Berkey charges that
Kodak refused to supply on economical terms film usable
with camera formats designed by other manufacturers,
thereby exploiting its film monopoly to obstruct its rivals
in the camera market. Similarly, Berkey contends, since
the emulsions and other constituents of a film determine
the chemicals and processes required to develop it, Kodak
was able to project its power over film into the photo-
finishing market as well.

These and other market interactions will be discussed
in depth as we analyze the verdicts and rulings below.

A A A, a

9a
Appendix B—Opinion of the Court of Appeals

First, however, we must describe in detail the individual
markets themselves.

A. The Camera Market

The “amateur conventional stil] camera” market now
consists almost entirely of the so-called 110 and 126 in-
stant-loading cameras. These are the direct descendants
of the popular “box” cameras, the best-known of which was
Kodak’s so-called “Brownie.” Small, simple, and relatively
inexpensive, cameras of this type are designed for the
mass market rather than for the serious photographer.?

Kodak has long been the dominant firm in the market
thus defined. Between 1954 and 1973 it never enjoyed
less than 61% of the annual unit sales, nor less than 64%
of the dollar volume, and in the peak year of 1964,
Kodak cameras accounted for 90% of market revenues.
Much of this success is no doubt due to the firm’s history
of innovation. In 1963 Kodak first marketed the 126 “Tn-
stamatic” instant-loading camera,’ and in 1972 it came
out with the much smaller 110 “Pocket Instamatic.” Not
only are these cameras small and light, but they employ
film packaged in cartridges that can simply be dropped in
the back of the camera, thus obviating the need to load
and position a roll manually. Their introduction triggered
successive revolutions in the industry. Annual amateur
still camera sales in the United States averaged 3.9 mil-

* More complicated cameras, such as those in the 135 format
(‘‘35-millimeter’’) commonly used by professionals and photo-
graphic hobbyists, were found not to be part of this market. The
jury also rejected Kodak’s request to include in the definition
“‘instant’’ cameras, pioneered by the Polaroid Corporation, which
produce a finished print within minutes, or even seconds, after the

shutter is snapped.

* Instant-loading cameras are not to be confused with the ‘‘in-
stant’’ cameras referred to in the previous footnote.

10a
Appendix B—Opinion of the Court of Appeals

lion units between 1954 and 1963, with little annual vari-
ation. In the first full year after Kodak’s introduction of
the 126, industry sales leaped 22%, and they took an
even larger quantum jump when the 110 came to market.
Other camera manufacturers, including Berkey, copied
both these inventions, but for several months after each
introduction anyone desiring to purchase a camera in the
new format was perforce remitted to Kodak.

Berkey has been a camera manufacturer since its 1966
acquisition of the Keystone Camera Company, a producer
of movie cameras and equipment.‘ In 1968 Berkey began
to sell amateur still cameras made by other firms, and
the following year the Keystone Division commenced
manufacturing such cameras itself. From 1970 to 1977,
Berkey accounted for 8.2% of the sales in the camera
market in the United States,® reaching a peak of 10.2%
in 1976. In 1978, Berkey sold its camera division and
thus abandoned this market.

B. The Film Market

The relevant market for photographic film comprises
color print, color slide, color movie, and black-and-white
film. Kodak’s grip on this market is even stronger than
its hold on cameras. Since 1952, its annual sales have

*In 1967 Berkey acquired a manufacturer of amateur photo-
graphic accessories, the Atlas-Warner Corp., along with three dis-
tributors of Atlas-Warner products.

* Berkey entered into the manufacture of instant cameras in
1972, but discontinued this line in settlement of patent litigation
instituted by Polaroid Corp.

*The jury included movie film and 35-millimeter film in this
market, presumably because they are substantially identical to the
film used in amateur still cameras. Instant film, however, a product
chemically distinct from laboratory-processed film, was excluded.

lla
Appendix B—Opinion of the Court of Appeals

always exceeded 82% of the nationwide volume on a unit
basis, and 88% in revenues. Foreign competition has re-
cently made some inroads into Kodak’s monopoly, but the
Rochester firm concedes that it dominated film sales
throughout the period relevant to this case. Indeed, in his
summation, Kodak’s trial counsel told the jury that ‘‘the
film market ... has been a market where there has not
been price competition and where Kodak has been able to
price its products pretty much without regard to the pro-
ducts of competitors.’

Kodak’s monopoly in the film market is particularly im-
portant to this case, because the jury accepted Berkey’s
contention, noted above, that it had been used to disad-
vantage rivals in cameras, photofinishing, photofinishing
equipment, and other markets. Of special relevance to
this finding is the color print film segment of the indus-
try, which Kodak has dominated since it introduced
“Kodacolor,” the first amateur color print film, in 1942,"
In 1963, when Kodak announced the 126 Instamatic cam-
era, it also brought out a new, faster color print film—
Kodacolor X—which was initially available to amateur
photographers only in the 126 format.® Nine years later,
Kodak repeated this pattern with the Simultaneous in-
troduction of the 110 Pocket Instamatie and Kodacolor IT
film. For more than a year, Kodacolor IT was made only

"Kodak marketed improved versions of Kodacolor in 1945,
1949, and 1955.

* The new film was also initially sold for use in 85-millimeter
cameras, which are not part of the amateur market, It did not
replace Kodacolor in the amateur 127 and 620 sizes until one year
later. ‘‘Film speed’’ refers to an emulsion’s sensitivity to light.
Thus Kodacolor X—as compared to its predecessor—could produce
acceptable images under markedly inferior lighting conditions,

12a
Appendix B—Opinion of the Court of Appeals

for 110 cameras, and Kodak has never made any other
color print film in the 110 size.

C. Photofinishing Services and Photofinishing Equipment

Before 1954, Kodak’s Color Print and Processing Lab-
oratories (CP&P) had a nearly absolute monopoly of color
photofinishing maintained by a variety of practices. Ac-
counting for over 95% of color film sales, Kodak sold
every roll with an advance charge for processing included.
Consumers had little choice but to purchase Kodak film,
and in so doing they acquired the right to have that film
developed and printed by CP&P at no further charge.
Since few customers would duplicate their costs to pro-
cure the services of a non-Kodak photofinisher, Kodak
was able to parlay its film monopoly to achieve equiv-
alent market power in photofinishing.®

This film/processing ‘‘tie-in’’ attracted the attention of
the Justice Department, and in 1954 a consent decree
changed the structure of the color photofinishing market
drastically. Kodak was forbidden to link photofinishing to
film sales, and it agreed to make its processing technol-
ogy, chemicals, and paper available to rivals at reasonable
rates. As a result, CP&P’s share of the market plummeted
from 96% in 1954 to 69% two years later, and it has
declined sharply ever since. In 1970, CP&P accounted for
but 17% of the market, and by 1976 its share reached a
low of 10%. There are now approximately 600 independ-
ent photofinishers in the United States.

*To be sure, Kodak could not in this fashion control the market
for color reprints—production of additional prints from slides or
negatives. Here it resorted to other tactics. By refusing to sell
the special paper or chemicals necessary to produce such reprints
to rival photofinishers, it ensured—since there was no other ade-
quate source for these supplies—that even this segment of the
market did not escape its grip.

|

13a
Appendix B—Opinion of the Court of Appeals

Berkey is one of the largest of these processors. It has
been a photofinisher since 1933, but until 1954 its prin-
cipal business was developing and printing black-and-white
film.” In addition, Berkey purchased Kodak black-and-
white film, which was sold without a processing tie-in, for
resale to its photofinishing customers. After the 1954 de-
cree, Berkey applied to Kodak for the appropriate licenses
and in 1956 began to process significant amounts of color
film. It now finishes more 126 and 110 color print film
than does Kodak.

A variety of equipment is used to process film, and the
Kodak Apparatus Division (KAD) designs and produces
most of the machinery used by CP&P. Kodak also sells
some equipment to other photofinishers, but this is an in-
significant portion of its business ; indeed, until the intro-
duction of the 110 system, Kodak made still film proc-
essing equipment for its own use only. Several other
firms supply photofinishing equipment to the rival proces-
sors, and Berkey does not contend that Kodak monopo-

lized or attempted to monopolize this market.

D. The Color Paper Market

'

f

The market for color paper—that is, paper specially
treated so that images from color film may be printed on
it—effectively came into being after entry of the 1954
consent decree. Before then, Kodak was for all practical
| purposes the only color photofinisher, and its require-
ments for color paper were met entirely by the paper
division of Kodak Park Works in Rochester. The remain-

icals supplied by Ansco, Berkey was also able to produce color
prints from Kodachrome slides.

14a
Appendix B—Opinion of the Court of Appeals

ing processors, who dealt with non-Kodak color film and
used non-Kodak paper, occupied only four percent of the
color photofinishing market. Consequently, the vertical
foreclosure created by CP&P’s lock on photofinishing and
its exclusive use of Kodak color paper was virtually com-
plete.

Although the 1954 decree steadily loosened Kodak’s
grip in photofinishing, it did not immediately affect the
firm’s control of color paper. For more than a decade, the
independent photofinishers that sprang up after the decree
was entered looked only to Kodak for their paper supplies.
Indeed, although entry by both foreign and domestic
paper manufacturers has reduced Kodak’s share sub-
stantially, to a low of 60% in 1976, the firm’s color paper
operations have remained remarkably profitable. Be-
tween 1968 and 1975, while its market share was falling
from 94% to 67%, Kodak’s earnings from operations as a
percentage of sales remained virtually constant, averaging
60% for the period. Moreover, the most recent telling
event in the market has not been entry but exit: GAF
Corporation announced in 1977 that it was abandoning its
effort to sell color paper, leaving Kodak with only one
domestic and two foreign competitors.

Kodak, then, is indeed a titan in its field, and ac-
cordingly has almost inevitably invited attack under $2
of the Sherman Act. Few, if any, cases have presented so
many diverse and difficult problems of § 2 analysis. It is
appropriate, therefore, to elucidate some fundamental
principles of law relating to that statutory provision.

II. § 2 or rae SHerman Act

The Sherman Antitrust Act of 1890 has been char-
acterized as “a charter of freedom,” Appalachian Coals,
Inc. v. United States, 288 U.S. 344, 359 (1933). For nearly

ne

| 15a

Appendix B—Opinion of the Court of Appeals

ES A See

ninety years it has engraved in law a firm national

policy that the norm for commercial activity must be

robust competition. The most frequently invoked section

of the Act is the first, which forbids contracts, combina-

tions, or conspiracies in restraint of trade. But the pro-
| hibition of §1 is incomplete, Standard Oil Co. of New
Jersey v. United States, 221 U.S. 1, 60-61 (1911), for it
| only applies to conduct by two or more actors. If suffi-

ciently powerful, however, a single economic entity may
also stifle competition. 1 R. Callmann, The Law of Unfair
Competition, Trademarks, and Monopolies 341-42 (3d ed.
1967). Accordingly, in § 2 of the Sherman Act, Congress
made it unlawful to “monopolize, or attempt to monopolize,
or combine or conspire .. . to. monopolize” any part of
interstate or foreign commerce. It is § 2 to which we give
our principal attention in analyzing this case.

In passing the Sherman Act, Congress recognized that
it could not enumerate all the activities that would con-
stitute monopolization. Section 2, therefore, in effect con-
| ferred upon the federal courts “a new jurisdiction to
| apply a ‘common law’ against monopolizing.” 3 P. Areeda

& D. Turner, Antitrust Law 40 (1978). In performing that
task, the courts have enunciated certain principles that by
now seem almost elementary to any student of antitrust
law. But, because §2 must reconcile divergent and some-
times conflicting policies, it has been difficult to synthesize
the parts into a coherent and consistent whole. To provide
a framework for deciding the issues presented by this case,
therefore, we begin by stating what we conceive to be the
fundamental doctrines of § 2.

A. Monopoly Power as the Essence of the § 2 Violation

The gravamen of a charge under §1 of the Sherman
Act is conduct in restraint of trade; no fundamental alter-

l6a
Appendix B—Opinion of the Court of Appeals

ation of market structure is necessary. Thus, certain
restrictive practices among competitors, such as price
fixing, are illegal per se. That the conspirators lack the
market power to affect prices is immaterial. United States
v. Socony-Vacuum Oil Co., 310 U.S. 150, 224 n.59 (1940).
Section 2, by contrast, is aimed primarily not at improper
conduct but at a pernicious market structure in which the
concentration of power saps the salubrious influence of
competition.

Indeed, there is little argument over the principle that
existence of monopoly power—‘‘the power to control prices
or exclude competition,” E. I. du Pont de Nemours & Co.,
supra, 351 U.S. at 391—is “the primary requisite to a
finding of monopolization.” 1 M. Handler, Twenty-five
Years of Antitrust 691 (1973). The Supreme Court has
informed us that “monopoly power, whether lawfully or
unlawfully acquired, may itself constitute an evil and
stand condemned under § 2 even though it remains unex-
ercised.” United States v. Griffith, 334 U.S. 100, 107
(1948).

This tenet is well grounded in economic analysis. There
is little disagreement that a profit-maximizing monopolist
will maintain his prices higher and his output lower than
the socially optimal levels that would prevail in a purely
competitive market. E.g., F. Scherer, Industrial Market
Structure and Economic Performance 13-19 (1970). The
price excess represents not a reasonable return on invest-
ment but the spoils of the monopolist’s power. £.g.,
L. Sullivan, Handbook of the Law of Antitrust 25-26
(1977); 2 P. Areeda & D. Turner, supra, at 323-34.

It is not a defense to liability under § 2 that monopoly
power has not been used to charge more than a competi-
tive price or extract greater than a reasonable profit.
Learned Hand stated the rationale in the Alcoa case,

— —

17a
Appendix B—Opinion of the Court of Appeals

United States v. Aluminum Co. of America, 148 F.2d
416, 427 (2d Cir. 1945). He said in his incisive manner
that the Sherman Act is based on the belief :

that possession of unchallenged economic power
deadens initiative, discourages thrift and depresses
energy; that immunity from competition is a narcotic,
and rivalry is a stimulant, to industrial progress;
that the spur of constant stress is necessary to coun-
teract an inevitable disposition to let well enough
alone.

Judge Hand explained, in addition, that Congress was not
“actuated by economic motives alone”? in enacting §2. Id.
Considerations of political and social policy form a major
part of our aversion to monopolies, for concentration of
power in the hands of a few obstructs opportunities for
the rest.

Because, like all power, it is laden with the possibility
of abuse; because it encourages sloth rather than the
active quest for excellence; and because it tends to damage
the very fabric of our economy and our society, monopoly
power is “inherently evil.” United States vy. T *ntted Shoe
Machinery Corp., 110 F. Supp. 295, 345 (D. Mass. 1953),
aff'd per curiam, 347 U.S. 521 (1954) ; see United States
v. Grinnell Corp., 236 F. Supp. 244, 258 (D.R.I. 1964),
aff'd in part, 384 U.S. 563 (1966). If a finding of monopoly
power were all that were necessary to complete a violation
of § 2, our task in this case would be considerably lightened.
Kodak’s control of the film and color paper markets clearly
reached the level of a monopoly. And, while the issue is
a much closer one, it appears that the evidence was suf-
ficient for the jury to find that Kodak possessed such

18a
Appendix B—Opinion of the Court of Appeals

power in the camera market as well." But our inquiry
into Kodak’s liability cannot end there.

B. The Requirement of Anticompetitive Conduct

Despite the generally recognized evils of monopoly
power, it is ‘well settled,” see J. von Kalinowski, Anti-
trust Laws & Trade Regulation { 802(3), at 8-41 (1979),
that $2 does not prohibit monopoly simpliciter—or, as the
Supreme Court phrased it in the early landmark case of
Standard Oil Co. of New Jersey, supra, 221 U.S. at 62,
“monopoly in the concrete.”

Thus, while proclaiming vigorously that monopoly power
is the evil at which §2 is aimed, courts have declined to
take what would have appeared to be the next logical
step—declaring monopolies unlawful per se unless specifi-
cally authorized by law. To understand the reason for
this, one must comprehend the fundamental tension—one
might almost say the paradox—that is near the heart of
§2. This tension creates much of the confusion sur-
rounding $2. It makes the cryptic Alcoa opinion a liti-
gant’s wishing well, into which, it sometimes seems, one
may peer and find nearly anything he wishes.

The conundrum was indicated in characteristically strik-
ing prose by Judge Hand, who was not able to resolve it.

** See our discussion of the relevant markets, Part I supra.
Kodak sold approximately two-thirds of all amateur conventional
still cameras throughout most of the relevant period. The fre-
quency with which flashlamp manufacturers approached Kodak
with suggestions for joint development of products and their will-
ingness to acquiesce in arguably one-sided agreements is further
evidence of Kodak’s power in the camera market. See our dis-
cussion of Berkey’s § 1 allegations, Part V, infra. The precipitous
decline, beginning in 1976, of Kodak’s share of the camera market
was evidence that the jury could consider, although it was not
dispositive.

Pe a ee et

19a
Appendix B—Opinion of the Court of Appeals

Having stated that Congress “did not condone ‘good
trusts’ and condemn ‘bad’ ones; it forbad all,” Alcoa,
supra, 148 F.2d at 427, he declared with equal force, “The
successful competitor, having been urged to compete,
must not be turned upon when he wins,” id. at 430.
Hand, therefore, told us that it would be inherently un-
fair to condemn success when the Sherman Act itself
mandates competition. Such a wooden rule, it was feared,
might also deprive the leading firm in an industry of the
incentive to exert its best efforts. Further success would
yield not rewards but legal castigation. The antitrust laws
would thus compel the very sloth they were intended to
prevent. We must always be mindful lest the Sherman
Act be invoked perversely in favor of those who seek pro-
tection against the rigors of competition. E.g., Buffalo
Courier-Express, Inc. v. Buffalo Evening News, Inc., No.
77-7617, slip op. at 2196 (2d Cir. Apr. 16, 1979).

In Alcoa the crosscurrents and pulls and tugs of §2
law were reconciled by noting that, although the firm con-
trolled the aluminum ingot market, “it may not have
achieved monopoly; monopoly may have been thrust upon
it.” 148 F.2d at 429. In examining this language, which
would condemn a monopolist unless it is “the passive
beneficiary of a monopoly,” id. at 430, we perceive Hand
the philosopher. As an operative rule of law, however, the
“thrust upon” phrase does not suffice. It has been criti-
cized by scholars, 3 P. Areeda & D. Turner, supra, at 20;
L. Sullivan, supra, at 96-97; Handler, Some Unresolved
Problems of Antitrust, 62 Colum. L. Rev. 930, 934 (1962),
and the Supreme Court appears to have abandoned it.
See United States v. Grinnell Corp., 384 U.S. 563, 570-71

(1966); 1 M. Handler, swpra, at 692. Grinnell instructs — |

that after possession of monopoly power is found, the sec-
ond element of the §2 offense is “the willful acquisition

20a
Appendix B—Opinion of the Court of Appeals

or maintenance of that power as distinguished from growth
or development as a consequence of a superior product,
business acumen, or historic accident.” 384 U.S. at 570-71.

This formulation appears to square with the under-
standing of the draftsmen of the Sherman Act that § 2
does not condemn one “who merely by superior skill and
intelligence . . . got the whole business because nobody
could do it as well.” United Shoe Machinery Corp., supra,
110 F. Supp. at 341 (quoting legislative history). Thus the
statement in Alcoa that even well-behaved monopolies are
forbidden by $2 must be read carefully in context. Its
rightful meaning is that, if monopoly power has been ac-
quired or maintained through improper means, the fact
that the power has not been used to extract improper
benefits provides no succor to the monopolist.

But the law’s hostility to monopoly power extends
beyond the means of its acquisition. Even if that power
has been legitimately acquired, the monopolist may not
wield it to prevent or impede competition. Once a firm
gains a measure of monopoly power, whether by its own
superior competitive skill or because of such actions as re-
strictive combinations with others, it may discover that
the power is capable of being maintained and augmented
merely by using it. E.g., Lorain Journal Co. v. United
States, 342 U.S. 143 (1951). That is, a firm that has
achieved dominance of a market must find its control suf-
ficient to preserve and even extend its market share by
excluding or preventing competition. A variety of tech-
niques may be employed to achieve this end—predatory
pricing, lease-only policies, and exclusive buying arrange-
ments, to list a few.

Even if the origin of the monopoly power was innocent,
therefore, the Grinnell rule recognizes that maintaining or
extending market control by the exercise of that power is

21a
Appendix B—Opinion of the Court of Appeals

sufficient to complete a violation of §2. As we have ex-
plained only considerations of fairness and the need to
preserve proper economic incentives prevent the condem-
nation of §2 from extending even to one who has gained
his power by purely competitive means. The district court
judge correctly indicated that such a monopolist is
tolerated but not cherished. Thus, the rule of Grinnell
must be read together wit!. the teaching of Griffith, that
the mere existence of monopoly power “whether lawfully
or unlawfully acquired,” is in itself violative of § 2, “pro-
vided it is coupled with the purpose or intent to exercise
that power.” 334 U.S. at 107.

The key to analysis, it must be stressed, is the concept
of market power. Although power may be derived from
size, e.g., United States v. Swift & Co., 286 U.S. 106,
116 (1932), the two are not identical. F. Scherer, supra,
at 352. With-
out seizing upon a phrase, it may fairly be said that the law
countenances determining prices ‘‘unilaterally” only for the
small class of monopolists entitled to that exceptional free-
dom from the pressures of competition.

Concluding that a monopolist exacting prices above a
competitive level is liable for the excess when the monopoly
has been illegally acquired or maintained, the court put to
the jury the question “whether Berkey has proved by a
preponderance of the evidence that the prices it paid for
film purchased from Kodak were higher than those Kodak
would have charged in the absence of its monopolization of
the amateur film market.”’ (Tr. 18834). Similarly, the jury
was told to decide whether defendant had used its mo-

*4**Q. In connection with Kodak product pricing during this
period of time [Dec. 1958-Jan. 1963, when the witness was a Vice
President of the company, sharing responsibility for direction of
U.S. sales and advertising, Tr. 2022] was consideration given to
the pricing of competitive products? ‘A. No. 1 don ’t really
know what you’re getting at. We didn’t price, you know, with
consideration of other products that were on the market. We
priced from what we thought we could do the best and give us the
greatest customer acceptance.

‘*Q. As far as you know, has that continued to be the general
pricing policy of Kodak? ‘‘A. Yes, I believe so.’ (Tr. 5025).

7° Reply Memorandum 20.

133a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

nopoly power “to insulate its products from price competi-
tion it would otherwise have had to meet, thus enabling
itself to charge its customers unlawfully inflated prices for
Kodak film.” (Tr. 18835). The affirmative answers to these
questions, and the award based thereon, are sustained in
the court’s view, by the record and the law.

Coton Print Paper OvERCHARGES

The jury awarded $8,803,000 for color print paper over-
charges. The court is compelled to conclude that this
award must be set aside in its entirety because the evidence
upon further study is found to be insufficient to sustain
either the finding of liability or the award of damages.

The finding that Kodak monopolized the market in color
paper would seem to be amply supported so far as the ele-
ment of market power is concerned. Defendant’s share of
this market ranged during the years in question from a
high of 91% in 1969 down to a low of 60% in 1976. It also
appeared that the disappearance of a substantial competi-
tor, GAF, in 1977 foretold a reversal of the downward
trend. While the rather steep decline in the period 1969-
1976 may be some reflection of a market no longer monopo-
lized, the 60% figure would remain sufficient to uphold the
jury’s vedict in this respect.

The fatal void in the evidentiary foundation is the
required proof of exclusionary or anticompetitive conduct.
Plaintiff has struggled with characteristic vigor and imag-
ination to show that the necessary demonstration was made.
But the court’s restudy of the arguments and the evidence
invoked to support them leads to the adverse conclusion
stated at the outset. A single item of anticompetitive
behavior seems sustainable, namely, the insistence by de-
fendant that its backprint appear on paper sold to photo-
finishers. But this is insufficient, the court concludes, to

134a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

sustain the verdicts on liability and damages, or either of
them. The several contentions, and the rulings upon them,
are as follows:

(1) The claim of “systems selling” improperly employed,
which has been held substantia] in other connections, is
asserted to apply here again. There are some documents in
the record indicating a desire and interest entertained by
defendant’s sales and other personnel to merchandise
“Kodak equipment, chemicals, and paper on a systems
basis. . . .* The difficulty for plaintiff is the absence of
evidence that the objective was implemented in any fashion
that could fairly be condemned as anticompetitive with
respect to the color paper market. There is no authority—
and this case is surely not meant to suggest—that “systems
selling” is inevitably impermissible for a company with
monopoly power. The problem, as indicated elsewhere in
this memorandum, is to appraise the specific circumstances,
including such matters as timing, purpose, and effects. The
evidence concerning color paper shows nothing approach-
ing an arguably wrongful implemention of the systems
selling objective.

(2) Plaintiff assails as exclusionary defendant’s practice
of evolving color print papers effectively usable by photo-
finishers with defendant’s own film but not attempting to
test for or seek similar compatability with the film produced
by other manufacturers. Accepting that this was defend-
ant’s practice, the court is upon reflection unable to discern
in it anything wrongful or arguably exclusionary with re-
spect to the color paper market. On plaintiffs thesis, Kodak
was somehow obliged to fashion papers suitable for every-

** The quotation is from a 1968 Advertising Program of the
Consumer Markets Division. Similar language is found in a couple
of documents extending into and after 1969.

135a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

body’s film. But had defendant done that, it might well have
found itself attacked for developing techniques and capac-
ity, in the style condemned in Alcoa, for seizing every new
opportunity and building necessary capacity to the detri-
ment of its paper competitors. The analysis plaintiff pro-
poses in this respect might conceivably have suggested ad-
verse impacts on film rather than paper makers. Without
pursuing that speculation, the court finds no rationally per-
suasive utility in this contention for the claim of a color
paper monopoly.

(3) Berkey complains in this connection, as it does else-
where, of defendant’s insistence upon using the Kodak back-
print on its color paper. The court has noted the plausible
claim that this was improper vis a vis Berkey in its role as
a photofinisher unhappy about advertising a competing
photofinisher. But it has no perceptible force in the present
context.

Berkey says the backprint “conditioned” consumers to
want Kodak paper, thus forcing Berkey and others to buy
it (at excessive prices). The evidence of such conditioning
turns out finally to be thin to the point of nonexistence.
Passing that, it tangles Berkey in contradictions. Until the
submission of its prayer for equitable relief, see infra,
plaintiff’s claim has never been that it desired or demanded
erasure of the backprint on all Kodak paper, only the elimi-
nation from paper purchased by Berkey. But if the condi-
tioning argument were valid, that would have left Berkey
clearly disadvantaged as against photofinishers accepting
and using paper with the Kodak imprint. Furthermore, the
argument is severely undercut by the evidence that during
the years in question, Berkey’s purchases of non-Kodak
paper rose sharply; the percentage of its paper purchased
from Kodak went from about 95% in 1972 to about 7% in

136a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

1977. The figures are drastically inconsistent with the as-
sertion of a need for the Kodak mark.

The upshot is that the backprint practice remains con-
demned as unlawful leveraging of color paper market power
into the photofinishing market. But this single item, rela-
tively minuscule in the total picture, is held insufficient to
sustain the finding of a section 2 violation in the color
paper market.

(4) Plaintiff argues that Kodak pursued a policy of keep-
ing competitors small, and that at least one purpose of this
was to block competing paper manufacturers. The connec-
tive premise is that this “scheme had the purpose and effect
of preventing a manufacturer of paper from establishing
a relationship with a photofinisher which was large enough
to provide an outlet for the sale of a sufficient volume of
paper to enhance the manufacturer’s ability to challenge
Kodak’s paper monopoly. . . .”** The trouble is that the
evidence does not support the alleged “purpose” or “effect.”
There is no evidence that Kodak in fact entertained such a
purpose. And there is no evidence that paper manufac-
turers had some special need of large photofinishers in
order to challenge Kodak’s supremacy.

(5) Plaintiff argues that it is unacceptably anticompeti-
tive for Kodak, given its market share, to have its CP&P
organization “purchase” only Kodak paper. This court
finds, however, that there is no authority, and no sufficient
basis in the principles of cases condemning exclusive deal-
ing between separate entities, for holding that this single
defendant was required to have its own division or depart-
ment purchase from outside competitors. There is here a
species of ‘‘foreclosure,”’ to be sure. But it is a kind of in-

** Memorandum in Opposition to Kodak’s Motion 49.

137a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

ternal arrangement that seems thus far to be entirely
allowable. The decision in Jnt’l Tel. & Tel. Corp. v. Gen.
Tel. & Elec. Corp., 1978 CCH Trade Cases 7 61,913 (D.
Hawaii 2-28-78), cited by plaintiff on this point, involved
a course of conspiratorial conduct among separate entities
and a massive history of acquisitions, rendering it deci-
sively distinguishable, if not wholly uninteresting, for
present purposes.

(6) Finally, plaintiff complains that Kodak introduced a
new three-step finishing process and a new paper to go
with it in 1971, to the detriment of the companies whose five-
step papers were not compatible with the new process.
Again, however, the requisite qualities to show anticompeti-
tiveness are absent. There is ample evidence that the new
process was a desirable innovation, for ecological and per-
haps other reasons. The paper and process went together
as a matter of sound technology, not on perverse or decep-
tive explanations. Kodak had and has no monopoly either
of chemicals or of processing techniques. The new paper
was not linked to a new form of Kodak film; both the old
and the new were equally serviceable for relevant existing
film types. In short, there are no indicia here of signifi-
cantly exclusionary aims or consequences.”*

Without emphasing the point unduly, the marked de-
cline in Kodak’s color paper market share is surely not
inconsistent with the conclusion that there was no anticom-
petitive conduct during the pertinent years and that com-
petitors were indeed free to invade the market with sub-
stantial success. It is at least of passing interest to con-

** Plaintiff stresses that CP&P stayed with a five-step process
of its own for some period of time not shown distinctly in the
record. This fact has been explained, however, on grounds that
do not help plaintiff. The sinister implications Berkey would
desery are not made visible by the evidence.

138a

Appendiz C—Memorandum on Post-Trial Motions
of the District Court

trast this development with Kodak’s remarkably steady
maintenance of a share hovering between 85 and 90%
of the amateur film market. Kodak presumably had no
burden in this private action of proving the absence of
exclusionary conduct. But ef. United States v. Grinnell
Corp., 236 F. Supp. 244, 247-48 (D.R.I. 1966), and the spe-
cific reservation of the relevant question in the affirming
opinion, 384 U.S. 563, 576n.7 (1966).*° In any event, the
record is found, after all, not to sustain this essential ele-
ment of the color paper monopolization claim.

Furthermore, even if the conclusion were different as to
liability, the verdict awarding damages for color paper
overcharges could not stand. The only wrongful conduct
shown by the relevant evidence had its impact upon the
photofinishing market, not the market for color print paper.
Thus, the requirement of causation is wholly unsatisfied.
This may be contrasted with the verdict on film over-
charges. There, too, a large part of the misuse of the film
monopoly was in leveraging that impacted upon other mar-
kets. In addition, however, there was sufficient evidence of
anticompetitive effect upon the film market itself to justify
the award for resulting overcharges.

PHOTOFINISHIN G EQuiIpMEN T OVERCHARGES

Almost de minimis in the context of this case, but con-
tested on grounds not frivolous, is the jury’s award of
$19,000 on Berkey’s claim that it was required to pay ex-
cessive prices for six of Kodak’s Dual Strand Film Proc-
essors purchased when these machines were alone in the
field after the March 1972 introduction of the system com-

*° Plaintiff has preserved throughout the position, not accepted
by this court, that a defendant shown to have menopoly power
must shoulder the burden of justifying it as a condition ‘‘thrust
upon’’ it in Judge Learned Hand’s Alcoa phrase.

139a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

prised of the 110 camera, Kodacolor II film, new photo-
finishing chemistry, and this and related new machinery.
Kodak challenges both the liability finding and the damage
award.

As for liability, defendant argues there could be none
because it was neither found nor claimed that Kodak monop-
olized [or attempted to monopolize] the photofinishing
equipment market. It argues that a finding of unlawful
leveraging in this setting could not stand. These con-
tentions are the same, and are rejected for the same
reasons, as those considered earlier on the photofinishing
award.

Resisting the granting of damages in any event, Kodak
points out that its Processor remained at the allegedly “ex-
cessive” price level even after other, less expensive machines
emerged to compete with it, so that the failure to predis-
close the new film and film format to other equipment manu-
facturers could not reasonably have been found to cause
the claimed excess. Further, defendant cites the evidence
that plaintiff bought an additional four Kodak Processors
after other makers’ machines, asserted to have been better
and cheaper, were on the market, and argues that this over-
whelms the charge that the Kodak product was sold at a
price that can plausibly be denounced now as “excessive.”
Weighty though they may be, these arguments are not suf-
ficient to defeat the jury’s vedict. :

There is no question that the Kodak Processor was alone
in the market for several crucial months after March 1972.
And the record shows what the jury was permitted to find
was a striking relationship between this period of exclu-
sivity and Kodak’s earnings from operations on photofinish-
ing equipment. Those earnings were at the rate of 4.6%
in 1970 and 6.1% in 1971. In 1972, the year of the Pro-
cessor’s sole possession of the field, the rate leapt to 21.3%.

140a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

Then it fell to 3.2% in 1973, followed by losses at the respec-
tive rate of 3.6% and 23% in 1974 and 1975.

As for Berkey’s purchase of four more Processors after
competitive machines became available, this point was made
to the jury and evidently rejected as grounds for denying
damages. The jury was within its authority in so ruling.
The evidence showed that these additional Kodak machines
were bought only for Berkey plants already committed by
prior purchases to use of the Dual Strand Processor and
other Kodak 110 processing machinery. Whatever reasons
of convenience, technology, or employee training might have
warranted this continued commitment, the evidence in this
respect does not destroy or eliminate the adequate record
on which the jury made its $19,000 award.

That award will stand.

Rosinson-Patman CLAIMs

The Robinson-Patman claims, though they involved for
this case relatively modest amounts of money, presented
some of the more perplexing questions both of law and of
fact. Defendant’s motion is on this aspect expectably
imposing. It will be granted on the court’s conclusion that
the evidence was insufficient to establish damages.

This is not to say that the verdict on liability is so clearly
sustainable as not to have given pause. The court has been
troubled especially with questions as to the sufficiency of
proof of (1) Kodak’s knowledge that the lower prices were
not cost-justified and (2) the substantial lessening of com-
petition. In the end, if just barely, the finding of liability
is found to be adequately supported.

On damages, however, defendant is entitled to prevail.
This subject was given to the jury, if somewhat dubitante,
on the following theory:

“First, that Kodak’s prices were based directly on its

l4la

Appendix C—Memorandum on Post-Trial Motions
of the District Court

costs, so that the lower flash costs lowered Kodak’s
selling prices. Second, that Berkey set its prices by
pricing down from Kodak’s prices on comparable
products.” (Tr. 18865).*°

The theory was thought to be allowable under the authority
of Enterprise Industries, Inc. v. The Texas Co., 240 F.2d
457 (2d Cir.), cert. denied, 353 U.S. 965 (1957). Adhering
to that position, the court finds the evidence insufficient to
justify the jury’s award, or, indeed, any award on this
claim.

As to the first branch, the assertedly direct relationship
between Kodak’s costs and prices, a further review of the
record reveals this evidence to have been exceedingly vague,
general, and amorphous. Weighing heavily on the other
side is the evidence that Kodak, far from pricing mechani-
cally upward from its costs, actually charged the highest
price it thought consumers would accept in quantities that
would maximize profits; the relatively minor portion of kit
prices represented by the flash unit; and defendant’s evi-
dence showing that the pattern of changes in its kit prices
was unrelated to the pattern of changes in flash unit prices.

The second essential premise of the damage theory given
to the jury is, if anything, still weaker on the evidence.
Berkey presented no specific evidence tending to show that
it actually did adjust its prices in the manner suggested in
response to the supposed effects of the flash discounts on
Kodak’s prices. Indeed, the only evidence cited to support
the claim that Berkey “priced down” from Kodak is Defend-
ant’s Exhibit 5360, an internal Berkey memorandum of
March 6, 1975, which in the course of stressing Berkey’s

8° Berkey duly excepted, and preserves its exception, to the
court’s refusal to instruct that the amount of the price difference
should without more be taken as the measure of damages.

142a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

need to keep its prices low in order to compete successfully
stated:

“We cannot lose sight of this fact: we must be 20%
below Kedak and/or Polaroid’s dealer net price with
comparable product, and we must be out with product
as soon as possible after this introduction. This is not
to say in certain cases we cannot be less than 20% but
only that we should not build around that hope.”

The vague, aspirational character of this statement of
policy, which itself shows clearly the roughness of the rela-
tionship involved, embodied in a document issued several
years after the alleged damages began to accrue, renders it
far too slender a basis for the award of damages in suit.
There being no credible proof of a profit squeeze suffered
by Berkey, and thus no adequate proof of actual “loss to the
plaintiff’s business” attributable to Kodak’s receipt of these
discounts, Enterprise Industries, supra, 240 F.2d at 459-60;
Sun Cosmetic Shoppe v. Elizabeth Arden Sales Corp., 178
F.2d 150, 153 (2d Cir. 1949), the award of damages must be
set aside.

II. Apprication ror EqurraBLe RELIEF

Plaintiff has applied for a broad array of equitable rem-
edies, from divestiture through the publication of notice of
the judgment. The subject has been thoroughly argued.
The issues have been studied with care. For reasons here-
inafter outlined, the court has concluded that all but two of
the items of proposed equitable relief should be denied.

DIVESTITURE

The most drastic form of equitable relief sought by plain-
tiff is an order of divestiture. Specifically, plaintiff asks

143a

Appendix C—Memorandum on Ff 3t-Trial Motions
of the District Cc rt

that Kodak be stripped of (1) its facilities for a.
ing cameras, projectors, photofinishing equipment, and “re-
lated items of equipment,” (2) its facilities for the commer-
cial processing and printing of film, and (3) such trade-
marks as “Kodak,” “Kodacolor,” and other, scarcely less
powerful names.”

Whether divestiture may be ordered as a species of the
“injunctive relief” authorized by section 16 of the Clayton
Act, 15 U.S.C. § 26, is a vexed question. Even in a case of
unlawful acquisitions, the Ninth Circuit has said no, Jnt’l
Tel. & Tel. Corp. v. Gen. Tel. & Elec. Corp., 518 F.2d 913,
920 et seg. (1975), and the Third Circuit, more favorably
disposed, has indicated that it would require a strong case
to make that remedy seem appropriate, NBO Industries
Treadway Cos. v. Brunswick Corp., 523 F.2d 262, 278-279
(1975), rev’d on other grounds sub nom. Brumswick Corp. v.
Pueblo Bowl-O-Mat, Inc., 429 U.S. 477 (1977). A thought-
ful opinion by Judge Ward of this Court has also indicated
that divestiture might be available to undo acquisitions in
violation of Clayton Act $7. Fuchs Sugars & Syrups, Inc.
v. Amstar Corporation, 402 F. Supp. 636 (1975). There isa
spread of other opinions on the subject. See NBO Indus-
tries, supra, 523 F.2d at 278 n.17.

In the instant case, however, the case against divestiture
seems too clear to require a firm choice among the divergent
precedents. Accepting, as the court does, all the pertinent

31 Defendant characterizes other prayers for injunctive relief—
e.g., relating to patents and claims for technological disclosures—
as seeking ‘‘divestiture.’’ Doubting that the label fits, but finding
it makes no difference in the end, the court treats these aspects
elsewhere. Plaintiff does not treat under this rubric the proposal
to require the dedication of the trademarks Kodak, Kodacolor,
Ektacolor, Kodachrome, Ektachrome, Instamatic, and Pocket Insta-
— but the court finds it convenient to deal with this proposal

ere.

144a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

findings upon which the jury proceeded, this is not a case of
unlawful acquisitions. The facilities plaintiff seeks to have
stripped from Kodak are long established and integral
parts of the organization unquestionably devoted in large
measure for many years to constructive and lawful ends.
The trademarks are likewise valuable, long-standing, and
lawfully usable in diverse ways far transcending the boun-
daries of this particular lawsuit. The pertinent injuries to
plaintiff, assuming they were not amply remedied by the
award of substantial damages, and their recurrence not
deterred by the effect of the award, Brunswick Corp. v.
Pueblo Bowl-O-Mat, Inc., 429 U.S. 477, 485 (1977), could not
justify the devastating remedy of divestiture, which would,
in all the circumstances, be punitive rather than appropri-
ately curative. See Hartford-Empire Co. v. Untted States,
323 U.S. 386, 409 (1945).

ConcerninG CP&P

As an alternative to divestiture of CP&P, Berkey seeks
requirements that Kodak disclose to photofinishers infor-
mation that has heretofore been given first, or only, to
CP&P, thus giving the latter temporary or permanent
advantages over other photofinishers.

The prayer rests upon a verdict embodying findings,
inter alia, that defendant has used its film monopoly unlaw-
fully “to foreclose competition, to gain a competitive advan-
tage, or to destroy a competitor” in the market for photo-
finishing services. Berkey’s compensatory damages on this
score were fixed at a relatively modest $55,700. Also part
of the pertinent background is a 1954 consent decree in
Umited States v. Eastman Kodak Co., (W.D.N.Y., December
21, 1954), which, inter alia, barred Kodak from selling its
color films on a basis that included processing charges in a
single purchase price; barred resale price maintenance on

145a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

color films; required Kodak to license processors of color
film to use its machinery and processes on reasonable
terms; required the furnishing of technical literature and
assistance to competing color film processors for a stated
period of time; required Kodak to sell processing chemicals
needed for color film processing not otherwise available;
and required Kodak to make Ektachrome type film avail-
able in all formats in which it was then marketing Koda-
chrome film.

The evidence on this score showed, as the jury undoubt-
edly found (and the court concurrently finds), that CP&P
was given advance notice of the introduction of Kodacolor
II and other 110 films that permitted it to prepare itself
with the necessary processes, machinery, and facilities so
that it alone among photofinishers could commence process-
ing 110 film from the date of its introduction; that CP&P
received useful information concerning defects in, and vari-
ations among, the early emulsions of Kodacolor II which
was withheld from independent photofinishers ; that the 110
photofinishing equipment sold to independent photofinishers
was injuriously inferior to that manufactured by Kodak
for its own use; and that all of these acts and omissions
were inspired by an intention to handicap independent
photofinishers in their competition with Kodak. Other
instances of use of Kodak monopoly power in color print
paper and film which the jury might have found and
deemed wrongful included the provision of inferior proc-
ess control materials to independent photofinishers as
compared with those developed for CP&P’s use, refusal to
supply formulae necessary for the employment of more
economical bulk chemistry, rather than Kodak’s kits, and
the incomplete information provided by Kodak’s technical
sales representatives who simultaneously reported back to

146a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

Kodak on the effectiveness of independent photofinishers.

All of these are items which reflect the use of Kodak’s
monopoly power in film or color print paper to handicap
competitors and discourage competition in photofinishing.
It is plain that Berkey has a very rea] stake in the future
conduct of Kodak’s film and paper operations which have
been used in the past to give unfair and improper advan-
tages over competitors to CP&P. The record supports the
conclusion that Kodak will, unless enjoined, continue to
engage in conduct of this sort. The problem is rooted in the
structure of Kodak, where the film, paper, and processing
operations are ultimately part of a single corporation.
Believing divestiture to be uncalled for here, but convinced
that a remedial scheme with lasting impact is needed, the
court has given serious consideration to Berkey’s proposals
for elaborate disclosure requirements.

The details of Berkey’s proposals reflect the complexities
of relationships in an area of complex technology. They
also lead to instant awareness of how troublesome it would
be for Kodak to share its. developmental secrets in this
fashion with 600 or more photofinishers spread across the
length and breadth of the land. A problem of balancing
seems to emerge.

Having employed its spectrum of monopoly powers to
keep photofinishers subservient, frequently uninformed of
vital things known to CP&P, and subject to the disruptive
shocks of sudden change followed by belated clues for
adaptation, Kodak is properly called upon to remedy this
course of conduct affecting Berkey and other photofinishers
in the future. The demand is specially compelling in light
of the 1954 decree, which appears to have been frustrated, at
least in spirit, by Kodak’s practice of favoring CP&P. If
the remedy can be achieved, however, without undue injury
to Kodak, that course should be pursued.

147a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

The court concludes that the simplest and most readily
manageable technique will be for Kodak to treat all photo-
finishers, including CP&P, alike in relevant respects. This
will leave to Kodak power to disclose or not, but deprive it
of the power to confer unfair and anticompetitive advan-
tages upon CP&P. While it might seem superficially
unrealistic, the record of this case coutains persuasive evi-
dence that Kodak is able, when this is desired, to maintain
walls of secrecy between its various components. Accord-
ingly, the decree will contain a requirement that defendant
make no disclosures to CP&P concerning new or modified
films, color print paper, processing chemistry, cameras, pro-
jectors, or photofinishing equipment without making iden-
tical disclosures to all other photofinishers with which it
does business. Though this is simply stated here, the pre-
cise details of the decretal language, and any appropriate
qualifiers, will, of course, be the subject of further consul-
tations with counsel.

Korak Apparatus Drvision DiscLosunes

As in the case of photofinishing, plaintiff’s alternative to
divestiture is a far-ranging program of compulsory dis-
closure of technological changes in other Kodak products af-
fecting the product lines of the Kodak Apparatus Division,
which produces, inter alia, cameras, projectors, and photo-
finishing equipment. Of particular importance among the
varied and numerous other Kodak products whose introduc-
tion or alteration might affect such KAD products are
Kodak’s film and color print paper products. In addition
to predisclosure requirements sought to be imposed affect-
ing introduction of film and paper products, plaintiff seeks
to bar introduction by KAD of new cameras and other
product items which can be used with new or modified
Kodak products from other divisions until eighteen months

148a

Appendiz C—Memorandum on Post-Trial Motions
of the District Court

have elapsed from the time of the film or color paper intro-
duction, or until at least two of KAD’s competitors have
offered comparable equipment designed to take advantage
of the new film or paper, whichever comes sooner. Finally,
plaintiff seeks to impose on defendant the obligation to be-
come a supplier of last resort of components needed to com-
pete with KAD in manufacturing comparable products
which are not otherwise available and which Kodak manu-
factures for KAD’s use.

Here, in contrast with the circumstances pertaining to
photofinishing, the enormous sweep of what Berkey pro-
poses, measured against Berkey’s minute and apparently
disappearing stake in this matter, counsels a different kind
of conclusion, The main concern in this area is with cam-
era manufacturing, a function which it is represented, with-
out, dispute, Berkey is abandoning. It is also undisputed
that Kodak’s share of the relevant camera market has
declined precipitously in recent years, although the exact
amount of the decline in the last full year, 1977, is subject
to some dispute. Our record also shows that most if not
all of the camera manufacturers in the market defined by
the jury, who would be the most direct beneficiaries of the
proposed relief, are not within the United States. It is this
foreign competition that has eroded Kodak’s share of the
camera market. It may be that Berkey’s proposals would
benefit the American consumer. It may be that they would
not. The effects on American employment, and the econ-
omy generally, are still more problematical. The court
need not adopt defendant’s sometimes excessive appeals to
patriotism in order to accept that interests far wider than
our record and the court’s competence are implicated at
this point. See United Shoe, supra, 110 F. Supp. at 347-48.
The case would stand differently if the public’s Attorney
General, chartered to speak for all the people, were here.

1499

Appendia C—Memorandum on Post-Trial Motions
of the District Court

See United States v. Borden Co., 847 U.S, 514, 518 (1954).
And it is perhaps relevant that the court has been made
aware of, and tangentially involved in, the Federal Gov-
ernment’s separate pursuit of its interests in this situation.
See GAF Corporation v. Eastman Kodak Company, 415 F.
Supp. 129 (1976). Upon all the facts and circumstances the
court concludes that the balance of the equities is against
plaintiff with respect to the proposed requirements applic-
able to the Kodak Apparatus Division. These will not be
ordered.

Deauines ArrectinGc CoMPLIMENTARY Propvucts

Among the seemingly clearest courses of exclusionary
conduct on Kodak’s part were its programs with Sylvania
(in developing the magicube, from 1967 to 1970) and Gen-
eral Electric (in developing the flipflash, from 1969 to 1975).
The most obvious vice in these arrangements was Kodak’s
successful pressure for secrecy, preventing other manufac-
turers from developing cameras suitable for the flash device
until after joint disclosures by the respective flash manu-
facturers end Kodak. Attendant aspects of a dubious
nature included Kodak’s acquisition of patents and patent
licenses from the flash manufacturers with the strongly
arguable purpose and intended effect of exacting tribute
from other camera manufacturers as the latter sought to
make up for Kodak’s head start with the magicube and the
flipflash. The jury found, on ample evidence, that these
arrangements unreasonably restrained trade, violating sec-
tion 1 of the Sherman Act, and under the applicable instruc-
tions undoubtedly included this conduct in its findings of
section 2 violations.

As part of the equitable relief, plaintiff seeks a broad set
of prohibitions against dealings with any firm or person not
a Kodak employee “relating to the design, development,

150a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

modification, advertising or marketing of any existing or
proposed amateur camera, amateur film, color paper, pro-
cessing equipment, any complementary product, component
of any of the foregoing or materials, products or services
for use in or cooperation with any of the foregoing,”
except when accompanied by arrangements of early and
full disclosure to all actual and potential competitors, shar-
ing of information with these others, an opportunity for
participation by the others, royalty free licenses, and other
conditions designed to assure that Kodak receives no spe-
cial advantage from any joint enterprise.

Again, the proposed relief ranges light years beyond the
occasion. It includes many things besides cameras, the cen-
ter of plaintiff’s relevant (but disappearing), concern in
this case.”

*2 This is but one of several reasons for overruling the proposed
provisions effectively to nullify a list of patents held by Kodak
embraced in a separate headii g in the plaintiff’s petition. One
aspect of these provisions covers the patents arising out of the
magicube and flipflash programs. Berkey’s past ability to circum-
vent these patents undercuts any claim of future harm stemming
from the no longer novel technology. The threat of an infringe-
ment action by Kodak against Berkey adverted to in Berkey’s
papers gives slight pause, but does not require relief now; in any
future action Berkey is entitled to attempt to prove patent misuse
by Kodak barring it from enforcement. The remaining portion of
plaintiff’s ambiguously framed proposal on patents would appar-
ently bar Kodak from enforcing any patents it now owns or
acquires in the next ten years on its major lines of products related
to amateur photography. Patents were at most a minor part of
the evidence that led the jury to find, and the court to affirm, that
the flash programs were unreasonable restraints of trade and ex-
clusionary conduct. There is no finding, and no warrant in our
record for finding, a persistent course of patent abuse that would
augur future harm to anyone, much less Berkey in its new situa-
tion. The proposed relief affecting assertion of patent rights will
not be embodied in the final decree.

l5la

Appendix C—Memorandum on Post-Trial Motions
of the District Court

There are infirmities in this prayer apart from its exces-
sive breadth. While the violations in question seem at least
as clear to the court as they did to the jury, there is no
persuasive evidence that the verdict for damages, assuming
it stands, will not serve as an adequate deterrent against
repetition. Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc.,
429 U.S. 477, 485 (1977). Berkey’s own interest in the sub-
ject, minimal at best and apparently dwindling, is an
exceedingly thin fulcrum on which to balance the world of
“all” Kodak’s competitors which Berkey would have us
reach. There is here, as elsewhere in this aspect of the case,
a public interest, perhaps fairly to be phrased as a “na-
tional interest,” a concern never to be lost from view in
considering questions of injunctive relief at the instance of
a “private attorney general.” See Zenith Corp. v. Hazel-
tine, supra, 395 U.S. at 131, 133; ef. Hecht Co. v. Bowles,
321 U.S. 321, 329 (1944).

Balancing the several interests, public and private, the
court discerns no sufficient basis for this species of injunc-
tive relief in this case.

DisciosurE To Firm Anp Paper MANUFACTURERS

The plaintiff proposes that Kodak be required to disclose
information regarding new or modified Kodak film to color
paper manufacturers, including the effects of the change on
color paper and its processing, and modifications in the
paper necessary to adjust to the film modifications. Such
disclosure would have to be made in time to permit the
paper manufacturers to respond to the changes prior to
sale of the new film, would include all information given to
Kodak’s color paper division, and would be given by the
time of disclosure to that division. Similar disclosure of
information regarding new or modified color paper types
would be required for competing film manufacturers.

152a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

This prayer for relief is severely undermined by today’s
ruling, supra, that the finding of liability respecting color
paper cannot stand. In addition, it is subject to several
objections similar to those noted in earlier connections.
Any injury threatened to Berkey is at best remote, for it
does not compete with Kodak in the manufacture of either
film or color print paper. Nor does Berkey purchase film,
except for purposes of resale, so that collateral effects of
color paper modifications on film makers have at most a
remote impact on it. The recent sharp decline in Kodek’s
share of the color print paper market also serves to reduce
the impact of any Kodak product modifications in this area.
To be sure, as a user of color print paper in its photofinish-
ing operation, Berkey has some interest in film modifica-
tions affecting color print paper. Even so the effect on
Berkey is at most secondary.

More critically perhaps, the verdict does not reflect any
finding of injury to Berkey as a result of privileged infor-
mation exchanges between Kodak’s film and paper manu-
facturing divisions. The record could not support a finding
of such injury to Berkey or to anyone else. There is no
evidence to support Berkey’s claim that paper and film were
part of a wrongful system introduction, or any system
introduction whatsoever. Thus, there is no showing of
wrongful conduct in this regard in the past, and no showing
of threatened injury to Berkey in this respect in the future.

The limited circumstances in which introduction of phys-
ically interdependent products may be deemed wrongful,
stressed in connection with the motion for judgment not-
withstanding the verdict, must be recalled here. Absent
monopoly power and circumstances demonstrating that the
physical interdependence was a tool for exclusion rather
than a consequence of design for meritorious performance,
there is nothing wrongful about introducing interdependent

153a

Appendia C—Memorandum on Post.Trial Motions
of the District Court

paper and film should this occur in the future. While the
decree need not be limited to violations shown to have occur-
red in the past, it must not enjoin all possible breaches of
law. Hartford-Empire Co. v. United States, 323 U.S. 386,
409-10 (1945). It follows a fortiori that there is no need
and no grounds to enjoin so broadly conduct which in many
or most circumstances would be wholly innocent.

Insofar as wrongful injury may be threatened to Berkey
as a photofinisher by reason of film innovations affecting it
as a consumer of color paper, it will be adequately protected
by the provisions assuring it.of treatment comparable to
that received by CP&P.

Accordingly, the relief sought under the present heading
will not be granted.

Prouisitions Acarnst Rerusaus To DEAL AND
RELATED PRACTICES

Berkey seeks an assortment of injunctive provisions af-
fecting the terms on which Kodak sells its film, color paper,
and processing services, and on which it supplies color print
paper for use by CP&P. These provisions would require
Kodak to:

(1) make each variety of film available for sale in
any length, width, format and form of trade dress
or identifying labeling and packing requested by any
customer, at a reasonable price as defined by its
prices and profits on other film sales;

(2) discontinue selling and using color print paper
bearing any insignia identifying Kodak as its manu-
facturer ;

(3) accept for processing non-Kodak film, and
slides and negatives made from non-Kodak film, at a

154a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

reasonable price as defined by its prices on the proc-
essing of Kodak film; and

(4) abolish its policy restricting CP&P to use of
Kodak manufactured color paper, equipment, chemi-
cals, and other supplies, and require CP&P to pur-
chase at least 40% of its requirements of such
products from non-Kodak vendors whenever prod-
ucts “substantially comparable” in quality to Kodak’s
are available at prices lower than Kodak’s.

The relief sought extends well beyond the wrongs affect-
ing Berkey proved to the satisfaction of the jury or the
court and therefore is to be denied in major part. The
proposed provisions relating to the availability of film
respond to wrongs which, if established, affected Berkey
only indirectly. As for the necessary showing of future
injury by threatened repetition of these wrongs, the case
is even weaker. See Zenith Radio Corp. v. Hazeltine
Research, Inc., 395 U.S. 100, 130 (1969). The restrictions
on film availability, if wrongful, were only found to be so
on the basis of particular facts and circumstances which
added up to an overall pattern of willful maintenance of
monopoly power. This is most clear as ‘to the restriction of
availability of Kodacolor II to the 110 format immediately
upon its introduction. While injunctive relief need not be
limited to the precise acts found illegal, Zenith Radio Corp.
v. Hazeltine Research, Inc., supra, 395 U.S. at 132; Hart-
ford-Empire Co. v. United States, 323 U.S. 386, 409 (1945),
the scope of past wrongs informs the court in its exercise
of discretion as to injunctive relief for the future. It is
pertinent, therefore, that the conduct Berkey wishes to have
broadly enjoined occurred only in a specific setting unlikely
to recur after the judgment herein. The court also notes
that the relief sought would mainly benefit others than

155a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

Berkey, a consideration of recurrent importance in this
private action.

Similar thoughts apply in large part to the proposed ban
on the placement of a Kodak backprint on its color print
paper. The primary beneficiary of such relief would be
Kodak’s paper competitors. On the other hand, the evi-
dence sustains a finding that Kodak, in its unique role as
both paper manufacturer and photofinishing competitor,
gained an unfair advantage over the photofinishers by
virtue of its monopoly power, in that Kodak paper was only
available with the backprint to independent photofinishers.
In the setting of Kodak’s monopoly power in color paper
this was, or could be found to be, a device to force Kodak’s
photofinishing rivals to advertise their competition.** The
undisputed fact that Kodak provides neutral paper to
Polaroid, presumably responding to similar concerns when
expressed by a more powerful bargaining partner, shows
that no undue hardship would be imposed on Kodak by
requiring it to sell its color paper with or without the back-
print at the option of the purchaser. Although Berkey no
longer purchases the bulk of its paper from Kodak, the
absolute volume of its purchases is large, and the photo-
finishing operation continues to be the backbone of Berkey’s
business. The harm threatened to Berkey for the future is
clear. The evidence reflects no hardship for Kodak in omit-
ting the backprint. Therefore, the decree to be entered
will require Kodak to sell color print paper without the
backprint at the option of the purchaser.

88 The court’s conclusion, supra, that the use of the backprint
to injure photofinishers is insufficient to support the verdict of
liability for monopolization of color print paper does not bar the
award of equitable relief. The record amply supports a finding
that future harm to Berkey by this wrongful use of Kodak’s
monopoly power in color print paper is threatened.

156a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

se —

The proposed requirement that Kodak process the film
of all manufacturers is on even weaker ground than the
film availability proposal. Not only is the posited effect
of Kodak’s exclusive policy on Berkey remote, and possibly
incredible, resting on the hypothesis that (1) this policy
cripples film competitors despite Kodak’s low market share
and relatively high processing charges, and that (2) this
in turn burts Berkey, which might process some share of
an enhanced market of non-Kodak film. The theory is also
somewhat paradoxical. The evidence shows that Berkey
has been a leading processor of non-Kodak films and thus
might be hurt by such a provision. It might be sufficient in
the end ‘to say that Kodak’s exclusive processing policy was
a modest aspect of the wrongful conduct which the jury
might have found and that its prevention by injunction is
not justified.

More basic problems infect the proposal that CP&P be
freed to purchase non-Kodak supplies and mandated to do
so where appropriate supplies are available below Kodak’s
price. In the one area where the jury might have found
Kodak at fault in this respect, the purchase of color paper,
the verdict is being set aside. In any event, Berkey is not
a manufacturer of any of these supplies and cannot claim
injury in that capacity.

Prourpitions AFFECTING Systems SELLING

The subject of photographic systems broadly defined was
the one most extensively addressed by the evidence. It was
plaintiff’s contention, clearly and appropriately accepted
by the jury, that certain uses of photographic systems by
Kodak represented anticompetitive methods by which the
defendant enlarged, maintained, and expanded into allied
fields its several monopoly positions. The most important

157a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

and extensive matter under this heading was the coordi-
nated development in secret, and public presentation in
March 1972, of Kodak’s initial line of 110 cameras, Koda-
color II film in the 110 format, new photofinishing equip-
ment, and a new photofinishing process. The jury evidently
found the effects of this included giving Kodak temporary
absolute monopolies in several markets, rendering competi-
tors’ inventories obsolete, and otherwise handicapping com-
petition in the affected markets. Another, less sweeping
and devastating development of the same nature was the
simultaneous introduction of the XL movie cameras,
Ektachrome 40 and 160 movie film types, and Ektachrome
Autoprocessor in August 1971. The jury could have found
this to have been exclusionary conduct in the film market,
although for any one of several possible reasons it found
Kodak not liable for attempted monopolization of the movie
camera market.

As noted above, the jury’s verdict reflects a determina-
tion that the 110 system was a deliberate, anticompetitive
mode of economic warfare rather than unobjectionable com-
petition on the merits. The same finding could have been
made as to the XL system. The court has concluded that
this aspect of Kodak’s conduct lends powerful support to
key aspects of the verdict.

Claiming that the remedy must be more than money
damages, plaintiff now asks for a variety of forms of injunc-
tive relief intended to prevent Kodak from reaping anti-
competitive benefits from photographic systems. Major
aspects of these prayers, including divestiture and predis-
closure, have been treated earlier. Under the present head-
ing the plaintiff asks for provisions governing the merchan-
dising (as distinguished from introduction) of photographic
systems.

Plaintiff now asks that Kodak be required to assign sep-
arate personnel and separate advertising agencies to each

158a

Appendix C—Memorandum on Post-Trial Motions
of the District Court
of the following products or lines of products:
1. Conventional still cameras
Instant cameras
Movie cameras
Slide and movie projectors
Amateur conventional film
Instant film
Color print and processing services

Photographic paper

Far SF SP ey

Any other product or group of products sold by
defendant.

Further, plaintiff would have Kodak enjoined from pack-
aging, advertising, or promoting more than one product at
a time in any fashion, and would require Kodak to an-
nounce, in advertisements and elsewhere, that it is in no
respect necessary or advantageous to use complementary
Kodak products rather than a competitor’s in conjunction
with a particular Kodak product (as: film with cameras,
film with processing services, film with color paper, cameras
with film). Finally, Kodak would be required to use its best
efforts to prevent any person other than a retailer from
using or recognizably depicting Kodak’s name, trademarks,
other trade names, identifying insignias, or products in any
way in advertising, promotional material, or any other
manner.

Again, the prayer for relief outruns the proof and the
needs of the plaintiff. As reflected in the charge to the jury
at the conclusion of the liability trial, the advertising and
promotion of products in the form of systems was a minor
element in the case. It could at most be corroborative of

159a

Appendiz C—Memorandum on Post-Trial Motions
of the District Court

the exclusionary nature of the introduction of new product
systems, and could not represent a discretely cognizable
form of wrongful conduct in and of itself. There was no
occasion to find, the jury did not find, and the court would
not be prepared to find that the merchandising of photo-
graphic systems must be deemed wrongful, always or every-
where. Nor is there in the present record sufficient basis to
conclude that wrongful instances of “systems selling” are
“likely to continue or recur.” Zenith Radio Corp. v. Hazel-
time Research, Inc., 395 U.S. 100, 130 (1969).

What the verdict may be fairly held to establish is that
the sudden explosion of new “systems,” where Kodak has
monopoly power in several interrelated markets, where the
evident purpose is not a boon to consumers but a blow to
competitors, and where other indicia of monopolistic intent
are present, might well be found another time to be evidence
of a violation of section 2 of the Sherman Act. If such
things come to pass, merchandising appeals for such wrong-
fully introduced systems may conceivably play an exclu-
sionary role. But the prospective relief plaintiff seeks
would forbid all kinds of conduct outside the dimensions, or
even broadest penumbra, of what was proved or fore-
told of this case. No justification is shown either for the
sweeping proposal plaintiff makes on this subject or for any
lesser version.

Rosrnson-PatmMan Act Provisions

Having found the verdicts on liability to be barely suffi-
cient to withstand Kodak’s motion to set them aside, and
having set aside the awards of damages under this heading,
the court denies the injunctive relief for which plaintiff
moves. The prayer is for a sweeping prohibition against
future violations of section 2(f) in all spheres of Kodak’s
operations and against Kodak’s purchasing on terms not

160a

Appendix C—Memorandum on Post-Trial Motions
of the District Court

stated in generally available price lists maintained by its
suppliers. Nothing in the record shows any threat of harm
to Berkey through repetition of the practices demonstrated
at trial. Even on a stronger record, it would be highly
questionable to order wholesale compliance with “the law”
embedded in the uncertainties of Robinson-Patman. See
Hartford-Empire Co. v. United States, 323 U.S. 386, 410
(1945). The requested relief on this score will be denied.

ResmpuaL CATEGORIES

The proposed decree embodies a variety of other items,
such as a requirement that Kodak afford functional dis-
counts to wholesalers and original equipment manufacturers
as well as quanity discounts; a prohibition against market
allocation, including allocation among different Kodak com-
panies; and a long list of orders enjoining such things as
full-line forcing and minimum quantity requirements for
Kodak dealers, cross-subsidization among different Kodak
operations and sales below costs, restrictive covenants in
employee contracts, and all manner of acquisitions of tech-
nology, patents, trademarks, assets, or other business inter-
ests. Plaintiff’s arguments supporting these various forms
of relief have been considered in detail. Most of the items
sought are related to conduct about which there is no evi-
dence in the record. Others, if adverted to in passing, were
never considered by the jury as bases for finding wrongful
maintenance of monopoly or any other illegality. Without
pursuing them in further detail, these sundry items are
denied.

To summarize on the two motions before the court:
I. Defendant’s motion for judgment notwithstanding the

16la

Appendix C—Memorandum on Post-Trial Motions
of the District Court

verdict is granted to the extent that (A) the award of
$1,417,330 on the claim respecting magicube cameras for
the year 1971 is set aside; (‘B) the award of $8,803,000 on
the claim for overcharges on color print paper is set aside;
and (C) the awards of $200,000 and $45,100 for violations
of section 2(f) of the Robinson-Patman Act are set aside;
and is otherwise denied.

II. Plaintiff’s prayer for equitable relief is granted in
the two enumerated particulars, and is otherwise denied.

These rulings will be embodied in a final judgment to be
prepared in consultations between counsel and the court.

Dated, New York, New York
June 16, 1978

Marvin EB. FranKEL
U.S.D.J.

162a

APPENDIX D
Opinion of the District Court (dated August 8, 1978)

UNITED STATES DISTRICT COURT
SournHern District or New York

Berkey Puorto, INc.,

Plaintiff,
ie al 73 Civ. 424 (MEF)
Eastman Kopak Company,
Defendant.
APPEARANCES:
Parker Chapin Flattau & Klimpl
530 Fifth Avenue
New York, N.Y. 10036
Attorneys for Plaintiff
Alvin M. Stein, Esq.
Barry J. Brett, Esq.
Of Counsel

Sullivan & Cromwell

125 Broad Street

New York, N.Y. 10004

Attorneys for Defendant
William Piel, Jr., Esq.
John L. Warden, Esq.
Richard E. Carlton, Esq.

Of Counsel
FRANKEL, D. J.

Defendant moves variously for a new trial, to amend the
judgment, and for reargument of its motion for judgment

163a
Appendix D—Opinion of the District Court

notwithstanding the verdict. Some of the contentions made
in this fashion are merely stated, not argued in any sub-
stantial sense, and may be left for full airing elsewhere.
The questions that seem to merit treatment here, and their
resolution, are as follows.

I.

Perhaps the headiest of the subjects now presented, for
the first time in this long litigation, is a cluster of consti-
tutional issues as to Section 2 of the Sherman Act and Sec-
tion 4 of the Clayton Act, on their face to some degree but
more particularly as applied in this case.

In its broadest form, defendant’s attack on 4$ 2 of the
Sherman Act as void for vagueness on its face would re-
write nearly a century of history, solid precedent, and
scholarship. The refutation of this most sweeping position
is amply outlined in plaintiff’s opposing papers. The court
sees no benefit in tarrying over the principles and authori-
ties that seem so decisively opposed to defendant’s views.

Approaching the narrower, more pointed effort to show
that § 2 must be held void for vagueness in its application
to this private action, defendant says that it “does not here
challenge the application of the antitrust laws in cases like
Alcoa’ or United Shoe,? nor * * * contend that the results
reached there were necessarily unconstitutional.”* Those
were decisions by judges, defendant argues, and involved
merely equitable relief, not huge damage claims. It is one
thing the argument runs, to have judges manipulate con-

1 United States v, Aluminum Co. of America, 148 F.2d 416 (2d
Cir. 1945).

2United States v. United Shoe Machinery Co., 110 F. Supp.
295 (D. Mass. 1953), aff’d per curiam, 347 U.S. 521 (1954).

® Memorandum Concerning Constitutional Issues 5.

164a
Appendix D—Opinion of the District Court

cepts like “honestly industrial,” “exclusionary,” and “anti-
competitive,” for purposes of decreeing future changes in
the lives of large corporations. It is something quite differ-
ent to unleash a jury under such concepts to consider large
money claims “that retrospectively punish conduct newly
found to violate the law.”

In light of defendant’s steady insistence upon the limited
capacities and understanding of lay jurors, it is fair to
recall again at this final stage that the preference for a jury
was defendant’s, not plaintiff’s. As for the notion of “retro-
spectivity,” however close defendant now comes to accept-
ing Alcoa and United Shoe as not “necessarily unconstitu-
tional,” both were clearly more striking glosses on existing
law than anything decided in this case. Yet even as to
Alcoa, and its in haec verba endorsement by the Supreme
Court in American Tobacco Co. v. United States, 328 U.S.
781 (1946), the claim that a fundamental alteration in the
law of monopolization was effected has been squarely re-
jected. See Hanover Shoe, Inc. v. United Shoe Machinery
Corp., 392 U.S. 481, 495-502 (1968). In the latter decision,
rejecting the contention that damages could be awarded
only from the date of American Tobacco, the Court stressed
the basic historical continuity in the interpretation of the
Sherman Act, stretching back to 1912, and found ancient
precedent for the rule that the conduct element of the mo-
nopolization offense does not require proof of conduct not
honestly industrial. Jd. at 496. The Court concluded that
there had been no “sharp break” with the line of earlier
authority, and that there were no prior decisions justifying
potential antitrust defendants’

“thinking that then current antitrust doctrines per-
mitted them to do all acts conducive to the creation

*Id. at 6 (emphasis in original).

165a
Appendix D—Opinion of the District Court

or maintenance of a monopoly so long as they avoided
direct exclusion of competitors or other predatory
acts.” (Footnote omitted.)

Id. at 499.°

The Court therefore found it unnecessary to consider
whether criminal due process doctrines, such as those relied
upon by the present defendant, barred an award of damages
for years prior to 1946, there being no

“clearly declared judicial doctrine on which * * *
{the defendant] relied and under which its conduct
was lawful, a doctrine which was overruled in favor of
a new rule according to which conduct performed in
reliance upon the old rule would have been unlawful.”

Id. at 496. Similarly we need not consider whether the
present case denied defendant due process, for no radical
or even significant transmutation of the law was worked
herein.

The court’s instructions to the jury in the instant case
reflect a direct application of the principles of Alcoa and
United Shoe. The novelty of this application, which the
defendant protests so vigorously, lies only in the set of
facts to which these principles are applied. As defendant
itself argues, antitrust offenses are at root an outgrowth
of the law of torts. It is a fundamental tenet of tort law
that the application of settled general rules to novel or
unique fact situations by a trier of fact does not create any
constitutional infirmity. Triers of fact, including most
commonly jaries, routinely determine civil liabilities by

* The dominant thread of continuity described by the Court is
but one of severai sufficient reasons for rejecting Kodak’s argu-
ment that prior decisions affirming the constitutionality of the
Sherman Act are not controlling here. The court rejects this
argument as totally unfounded.

166a
Appendix D—Opinion of the District Court

deciding whether a general standard—such as reasonable
care—was observed or breached by a particular course of
conduct. No one would seriously tender the argument
that a tort judgment was infirm because no precedent gave
warning that the particular factual pattern would be
deemed grounds for liability.

Defendant’s constitutional thesis about what “lay jurors
or business people” must be deemed incapable of under-
standing would draw into desperate question a large por-
tion of the grave business to which jurors attend daily in
our system. The complaints as defendant makes them,
about the lack of “objective or explicit standards,” about
the jury’s being commissioned “to consider and weigh in
an undefined manner” an array o. evidentiary factors,’
about the “subjective” form in which terms like “exclu-
sionary” and “anticompetitive” were used—* such com-
plaints, if accepted, would have meant a jury trial of a
case like this one was doomed from its inception for fatal
vagueness. It would also mean that much else that juries
do is unacceptable—like compendious findings on a host of.
evidentiary factors, often with the gravest consequences,
as to whether there has been proof of states like “malice,”
“willfulness,” or “negligence,” “recklessness,” “wanton-
ness,” and “good faith.”

The modest extrapolation of the settled principles of
Alcoa and United Shoe to new facts could not have aston-
ished defendant’s legal advisors. Our record reveals that
Kodak’s counsel warned of potential liability for practices
involving gratuitous use of photographic systems. Such
practices in fact constitute the central core of the conduct

® Memorandum Concerning Constitutional Issues 11.
7 Id.
® Td. at 12.

167a
Appendix D—Opinion of the District Court

supporting the monopolization verdicts in this case. More
generally, Kodak had plenty of experience and advice from
which to imagine, more than vaguely, that its powers as a
monopolist, previously questioned in court by both the Gov-
ernment and private parties, should be used with care and
consideration.

Kodak invokes Mr. Justice Frankfurter’s observation,
in dissent, that “[t]he vagueness of the Sherman Law was
saved by imparting to it the gloss of history.” F.T.C. v.
Motion Picture Advertising Service Co., 344 U.S. 392, 405
(1953). History did not stop in 1912. The years since then
are marked by a familiar process of gradually shifting
interpretation of the Sherman Act, without any radical
breaks, as the Court observed in Hanover Shoe, supra. As
frequently happens, defendant cheerfully accepts old cases
that made new law, but urges strenuously that the course
of organic growth had to stop before this case.°

The general suggestion of differences between cases in
equity—where divestiture, deep changes like bans on leas-
ing machinery, and other drastic measures may be taken—
and damage suits is scarcely compelling on the question of
what may be void for vagueness. Not only is the point
unpersuasive as an original abstraction; it is actually
premised upon an inaccurate supposition that there is a

* Kodak pursues its course of misconception. in observing that
Otter Tail Power Co. v. United States, 410 U.S. 366 (1973), Sar-
gent-Welch Scientific Co. v. Ventron Corp., 567 F.2d 791 (7th Cir.
1978), petition for cert. filed, 46 U.S.L.W., 3695 (May 1, 1978),
and Greyhound Computer Corp. v. International Business Ma-
chinery Corp., 559 F.2d 488 (9th Cir. 1977), cert. denied, 46
U.S.L.W., 3453 (Jan. 16, 1978), relied upon by this court to cor-
roborate its interpretation of the seminal Alcoa and United Shoe
precedents, were decided after the introduction of the 110 camera.
None of these cases purported to depart from settled precedent;
had they done so the defendants therein could presumably have
raised the argument made here by Kodak.

168a
Appendix D—Opinion of the District Court

sharp dichotomy between suits in equity and damage
claims. As plaintiff reminds us, United Shoe, pressed by
defendant as a major example of the gentler equity sanc-
tions, served in fact as predicate for private damage
awards. Hanover Shoe v. United Shoe Machinery Corp.,
245 F. Supp. 258 (M.D.Pa. 1965), vacated in part on other
grounds, 392 U.S. 481 (1968). And that is, of course, a
standard course of events, explicitly charted by statute, 15
U.S.C. § 16 (1976).

Further elaborating the claim that it met an unforesee-
able fate under a vague statute unpredictably applied in
this case, Kodak urges that the standards under which the
jury decided were insufficiently “objective.” In fact, Kodak
says, the jury proceeded without “any ascertainable stand-
ard***.’*° The court, it is claimed, acted “legislatively and
defined a new violation of Section 2”" leading to a verdict
which must be condemned as “subjective determination”
and a “legislative act.”** The settled terms of familiar
antitrust precedents cannot be constitutionally adminis-
tered in a jury trial, defendant argues, because they are
unintelligible to those they govern. “Whatever meaning
words and phrases like ‘anticompetitive,’ ‘exclusionary,’
‘honestly industrial’ and ‘thrust upon’ might have to judges
and specialists in arcane antitrust law, they could have no
comprehensible meaning to lay jurors or business people.’”*

As is recurrently true in the motion papers now before
the court, these contentions include some remarkable post-
verdict novelties. Repeatedly in its own requests to charge
Kodak employed words—“anticompetitive,” “exclusionary,”

1° Memorandum Concerning Constitutional Issues 10.
"7d. at 13.

127d. at 14, 16.

137d. at 19.

(169a
Appendix D—Opinion of the District Court

“substantial,” “isolated,” “significant,” “trivial”—that it
now assures us are too imprecise to achieve a constitutional
minimum of guidance for jurors. The revealing signifi-
cance of such an altered stance, even apart from the tech-
nical waiver of the new arguments, is clear without ex-
tended comment.

In any event, if it were permissible at this late juncture,
the claim of vagueness of the offense as appliel in this case
would have to be evaluated in the setting of the charge as
a whole, not by conjuring with a handful of words, stripped
of the context intended to give them meaning. Some 24
legal-size pages were devoted to the explication and defini-
tion of exclusionary conduct in the court’s charge to the
jury. The merits or errors to be found in the full charge,
along with the contributions or non-contributions to the
final product by the parties in the long hours of consulta-
tion and study by court and counsel, will ultimately have
to be decided by a higher tribunal. It is pertinent, how-
ever, to protest that the court defined the applicable legal
standards as precisely, objectively, and intelligibly as it
could. When asked for suggestions to tighten any remain-
ing ambiguities, defense counsel was only able to suggest
language wholly withdrawing the central factual questions
from the jury, by instructing that introduction of new prod-
ucts and the failure to predisclose them could under no
circumstances be found to be wrongful conduct. The court’s
reasons for rejecting these proffered rules of per se non-
liability are set out in the Memorandum on Post-Trial
Motions and need not be repeated here. Viewed in this
light, however, it becomes clear that the true gravamen of
defendant’s argument is not the assertedly vague definition
of the offense, but the court’s interpretation of § 2 of the
Sherman Act in light of the major precedents.

In any event, defendant’s submission that it has been

170a
Appendix D—Opinion of the District Court

entrapped by a vague statute into an astonishing judgment
nobody could have predicted presents a remarkably trun-
cated and inaccurate view of the proceedings. Defendant
argues its constitutional position much of the time as if the
verdict rested on the simple and fantastic proposition that
a manufacturer must disclose in advance new products or
product systems. If that were the case, one would be hard
put to know how or why defendant spent more months than
plaintiff putting on its evidence to avoid liability. Actually,
of course, there never was or could have been any such
finding. At other times, ricocheting to another unreal
extreme, defendant complains that it was condemned for its
mere “status” as a monopolist, finding it possible in that
context to cite as relevant authority the protection from
such a fate given for a narcotics addict in Robinson v. Cali-
fornia, 370 U.S. 660 (1962). But, of course, this case, and
settled law, involves neither “status” nor conduct alone.
What the jury was permitted to consider was a claim that
the proof showed (1) an awesome degree of monopoly
power, (2) an array of arguably anticompetitive actions in
the exertion or maintenance of that power, and (3) result-
ing injury to plaintiff. The question of predisclosure,
albeit a prominent subject, was only one of a number of
matters to be considered in deciding the second element. It
is thus neither accurate nor useful to insist starkly that the
case stands for some vague, general requirement of predis-
closure. It is as if United Shoe were read to outlaw long-
terms [sic] leases of machinery, Alcoa to forbid systematic
expansion of productive capacity, or United States v. Grif-
fith, 334 U.S. 100 (1948), to condemn bargaining for first-
run movie exhibition rights.

Another barrage of new constitutional ideas following
the verdict is aimed at the award of treble damages. As
will appear below, many of these contentions, if they had

17la
Appendix D—Opinion of the District Court

merit, would be foreclosed because all of them, including
those that do not flatly reverse prior positions, should have
been offered as requests to charge the jury.

Defendant’s broad submission is that the statutory
authorization of treble damages in § 4 of the Clayton Act
offends against at least three protections of the Bill of
Rights (in the Fifth, Sixth, and EHighth Amendments).
The argument begins with the proposition, quoting a
phrase from an 1890 debate, that the provision is “purely
penal and punitive.’* Even on the level of labels, if they
were decisive, defendant would not get very far with this
point. The cases, including several quoted by defendant,
are agreed that § 4 is not “penal” in any sense useful to
defendant. Brunswick Corp. v. Pueblo Bowl-O-Mat, 429
U.S. 477 (1977) ; ef. City of Atlanta v. Chattanooga Foun-
dry € Pipeworks, 127 F. 23, 28-29 (6th Cir. 1903), aff'd,
203 U.S. 390 (1906) ; Leonia Amusement Corp. v. Loew’s
Inc., 117 F. Supp. 747, 756 (S.D.N.Y. 1953) ; Winkler-Koch
Engineering Corp. v. Universal Oil Products Co., 100 F.
Supp. 15, 29 (S.D.N.Y. 1951). The fact that some authori-
ties also indicate that the trebling of damages serves a puni-
tive funtion in addition to its compensatory, deterrence,
and remedial functions, does not vindicate defendant’s con-
stitutional thesis. The idea of punitive damages, and,
specifically, treble damages, in civil cases, to be assessed
by the court, not the jury, is no novelty. See Seymour v.
McCormick, 57 U.S. (16 How.) 479, 487-88 (1853). Nor
is the principle affected by the large size of the verdict in
this case against a self-described “giant.” It is worth not-

** From a speech of Senator Hoar, 21 Cong. Rec. 3147 (1890),
reprinted in 1 E, Kintner, The Legislative History of the Federal
Antitrust Laws and Related Statutes 283 (1978). The remarks of
Senator Regan, following those of Senator Hoar, stressed the com-
pensatory and non-criminal nature of treble damages. Id.

172a
Appendix D—Opinion of the District Court

ing in this connection that our record reflects the difficulty
confronting a plaintiff seeking to prove actual damages in
a monopolization case. The task, as plaintiff’s counsel
aptly described it, is to attempt the reconstruction of “a
world that never was.” In some instances the court was
required to disapprove all plaintiff’s proposals for measur-
ing particular categories of damages, despite the fact that
no alternative was presented by the defendant and despite
the probability that some injury, however uncertain in
amount, had been inflicted upon the plaintiff. Thus the
trebling of damages is compensatory in the special sense
that it tends to ensure, albeit in a rough fashion, that
wrongs do not go unredressed because of the inherent diffi-
culty or impossibility of proving all items of damages.
We turn to a series of arguments based upon constitu-
tional theories which the court will dismiss on the grounds,
inter alia, that they contradict positions taken before the
charge and verdict or inject novel views of the law that the
court was never given timely opportunity to consider for
inclusion in the jury’s instructions. Taking these in order,
the first is not the least astonishing: the court was required
to charge, Kodak says, that the jury must find specific
intent to monopolize, like the mens rea required in most
criminal offenses. Not only was this never suggested
earlier; even as late as its motion for judgment notwith-
standing the verdict, Kodak was complaining that the court
had erred in allowing the jury to consider intent in any way
at all on the charge of monopolization. See the court’s
Memorandum on Post-Trial Motions of June 16, 1978, pp.
16-19. Changes of position so late and breathtaking are an
imposition upon the court and opposing counsel.
Defendant’s contention is in any event devoid of merit.
The opinion in United States v. United States Gypsum Co.,
46 U.S.L.W. 4937, 4941, 4941 [sic] n. 13 (June 29, 1978),
which held that mens rea was an element of the criminal
offense under §1 of the Sherman Act, as a matter of com-
mon law doctrine concerning criminal offenses but not as a

173a
Appendix D—Opinion of the District Court

matter of constitutional law, expressly noted that no such
requirement applies to civil antitrust offenses.

Similar to the new thought about mens rea are defend-
ant’s complaint that plaintiff was not required to prove its
case beyond a reasonable doubt, that Kodak was entitled
to a presumption of innocence, and that Kodak was entitled
to indictment by grand jury as a prerequisite to trial on
the claims in this action. Defendant never raised any of
these exotic thoughts before. They are not tendered, how-
ever, as complaints about the instructions actually given,
but to implement the thesis that the judgment in this case
imposes what amount to criminal sanctions. They are not
significant additions to the basic point, which has been con-
sidered earlier.

Finally, defendant now opines that the Seventh Amend-
ment required the jury, not the court, to assess treble dam-
ages if they were allowable at all. Kodak took the pre-
verdict position everyone else had taken until now—that
the question was for the court, not the jury. This is undis-
putedly the law, and reflects a clear congressional intent
that trebling of damages be automatic. Noble v. McClatchy
Newspapers, 533 F.2d 1081, 1091 (9th Cir. 1975), vacated
on other grounds, 433 U.S. 904 (1977) ; ef. Lehrman v. Gulf
Oil Corp., 500 F.2d 659, 667 (5th Cir. 1974), cert. denied,
420 U.S. 929 (1975); Herald Co. v. Harper, 293 F. Supp.
1101 (E.D. Mo. 1968), aff’d, 410 F.2d 125 (8th Cir. 1969).

II.

Defendant’s arguments on liability and the amounts of
the several damage awards retrace for the most part ter-
rain that has been traversed repeatedly at several stages
of this lengthy case, both before and after the verdicts.
Many of the arguments were recognized throughout to be
substantial, and their force has not diminished in the proc-

174a
Appendix D—Opinion of the District Court

ess of further refinement and rethinking. Some of the
arguments now made are novel, were not presented (or
certainly not presented in their present shape) at earlier
stages, and may come too late for this reason. In any
event, having studied each contention, the court finds no
sufficient reason either for granting a new trial or for
modifying the judgment. Nor does it seem useful to add
to the nist prius literature with repetitions or elabora-
tions of views heretofore recorded.

It should be acknowledged, however, that at least two of
the contentions now made with special cogency have given
the court special pause: (1) the argument against film
damages prior to the 110 camera introduction, and (2) the
argument for reduction of film damages on grounds of non-
comparability of other manufacturers’ film. It is a close
question indeed whether the relevant evidence of anticom-
petitive conduct within the limitations period preceding
March 1972 supports the award for that period. And the
evidence of comparability in two or three categories is
scarcely imposing. Nevertheless, having tarried at some
length over these problems, the court arrives in the end at a
reaffirmation of the judgment as it was entered.

Without responding here in any detail to the character-
istically full memoranda of the parties, the court recalls
one or two basic thoughts. First, there was enough evi-
dence of conduct the jury could have found anticompetitive
carrying over from before 1969 into and through the period
in suit. While conduct preceding 1969 could not be, and
was not, allowed as grounds for liability in itself, its con-
tinuation was available and presented to the jury with re-
spect to the succeeding times open for judgment. A second,
related point is the court’s premise, contrary to defendant’s,
that the heart of the offense denounced in Sherman § 2 is
the monopoly power enabling its possessor to block com-

175a

Appendix D—Opinion of the District Court

petition and exact an excessive, monopolist’s price. On
this premise, while proof of anticompetitive conduct in ac-
quiring or maintaining the power has been held by the
court (contrary to plaintiff’s view) to be essential to com-
plete proof of the offense, plaintiff is not required to show
either that this conduct in itself accounts for the excessive
price or was in itself the sine qua non to continuation of
the monopoly power during a particular period under
scrutiny. If this premise is wrong, the verdict may well be
infirm. Having reconsidered it once again, however, the
court adheres to it.

The court has similarly revisited doubts concerning the
extent of the jury’s award on film, particularly on the issue
briefed effectively by defendant concerning comparability
vel non of other makers’ films as the basis for computing
the excessiveness of defendant’s price. Again, however, the
court finds the evidence sufficient in the last analysis to sus-
tain the jury’s award. Where a monopolist, like Kodak in
this case, comes close to having the whole national market,
the proof of comparability is a large challenge. If the
whole subject were narrowed to this focus, plaintiff might
be deemed to have failed with respect to some categories
of film products.

It is to be remembered, however, that the measure of
damages starts from a thorough demonstration that de-
fendant was exercising unlawful monopoly power and
charging prices yielding clearly monopolistic returis.
Where the competition was so thin as to approach non-
existence, we might plausibly have started with Kodak’s
remarkably huge rate of return on investment on film
(ranging from 61% to 70% over the years in question),
considered the evidence as to sharply lower rates of return
on non-monopolized products (demonstrated with respect
to some of Kodak’s lines), and employed the difference as

176a
Appendix D—Opinion of the District Court

a basis for computing the unlawful excess. Ixdeed, plain-
tiff proposed several such means of computing film over-
charge damages. Two were withdrawn after the court in-
timated an adverse ruling, and the third and final one, PX
6257 for identification, based on application of Kodak’s
roughly 30% return on investment on x-ray film sales, was
not allowed by the court to be placed before the jury. The
damages computed on PX 6257, $25,181,000, far exceed the
more generous of the two price comparison measures the
jury was permitted to consider, and would be more than
double the actual award.

Kodak urged, and the court agreed, that comparisons
‘with other manufacturers’ prices would yield a more ap-
propriate approximation—on a matter for which approxi-
mations are, after all, the best we can achieve. Starting
from this base, the jury was admonished that plaintiff
could recover nothing on account of higher Kodak prices
resulting from “circumstances and conduct on Kodak’s part
that were lawful and permissible—such factors as higher
quality, better marketing methods, superior service, cus-
tomer preference and elements urged by defendant.”

The jury was also instructed that it could accept or re-
ject Berkey’s contentions regarding comparability in whole
or in part. In awarding a sum $3,203,000 less than the
maximum claim Berkey was allowed to place before it, the
jury may well have exercised judgment as to the imperfect
comparability of competing film with Kodak film. A find-
ing of differences in film quality would not require a con-
clusion that they account for the entire price difference.
Nor does the scarcity of comparable film in some market
sectors demonstrate the absence of injury. Recalling the
vastly more generous award that would result from com-
parison to the non-monopolized x-ray film market, while
standing behind the ruling eschewing unnecessary specula-

177a
Appendix D—Opinion of the District Court

tion, and granting that the basis for finding comparability
(even though all the evidence points to identical species of
consumer uses) is hardly conclusive, the court does not find
that the actual sum awarded must be condemned as
unreasonable.

Taking the pertinent evidence as a whole, and stressing
again the familiar principle that an injured antitrust plain-
tiff is often unable, and is not required to prove damages
with close precision, the court concludes once again that the
film damage award, if undoubtedly generous, was within
the range of permissible jury judgment.

ITT.

The trial began with a jury of six and six alternates. As
a result of a procedural modification initiated by the court
on its own motion, defendant’s liability was eventually
determined by a unanimous jury of ten rather than six.*®
Much later, after six days of deliberations on liability, one
juror was excused by the court in a telephone call in the

*® After the trial had been under way for three months or 80,
the court realized that because the proceedings were bifurcated, an
avoidable complexity might arise at the end of the first phase if
customary practice was followed. That is, if the alternates were
excused when liability deliberations began, and if, as came to be
the case, defendant was found liable, we would proceed to the
damages trial (of substantially greater length than most trials)
with no alternates at all. To avoid this the parties were invited
to stipulate, and did stipulate, that all jurors, regulars and alter-
nates, who remained with us when it came time to decide would
participate in

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385006_0915%3A2. Public record. Not legal advice.
