# Petition for Writ of Certiorari — Thomas J. Lipton, Inc. v. R. C. Bigelow, Inc.

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## Record

- **Collection:** Supreme Court brief
- **Document type:** Petition for Writ of Certiorari
- **Published:** January 1, 1989
- **Citation:** 493 U.S. 815

## Text

Supreme Court, US.

FILED
88-1948
JUN 5 1989
No. 88- JOSEPH F SPANIOL, JR,
IN THE a

Supreme Court of the United States

OCTOBER TERM, 1988

THOMAS J. LIPTON, INC., and KRAFT, INC.,
Petitioners,
Wi

R.C. BIGELOW, INC.,
Re sponde nt.

PETITION FOR A WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT

RICHARD J. WERTHEIMER *

HOWELL E. JACKSON

JAMES R. JACKSON, JR.

ARNOLD & PORTER

1200 New Hampshire Avenue, N.W.
Washington, D.C. 20036

(202) 872-6824

Attorneys for Petitioner Lipton

TEFFT W. SMITH
DANIEL F. ATTRIDGE
KIRKLAND & ELLIS
200 East Randolph Drive
Chicago, Illinois 60601
(312) 861-2212

* Counsel of Record Attorneys for Petitioner Kraft

June 5, 1989

WILSON - EPES PRINTING Co., INC. - 789-0096 - WASHINGTON, D.C. 20001

QUESTION PRESENTED
In Cargill, Inc. v. Monfort of Colo., Inc., 479 U.S. 104

1986), this Court held that a competitor does not have
standing to seek injunctive relief against a proposed ac-

quisition under section 16 of the Clayton Act unless the

. | +°4 . . . . ,
competitor proves a likelihood of antitrust injury, that
. .
. os ee oe . Se Rares i oy - y = : 1. =r .
is, a likelihood of injury from predatory or otner anti-
Ait L

competitive misconduct that will result from the proposed
}

ia!
i cali

acquisition. If the competitor does not prove suc

‘ ‘ttc . a9 eX ¢ a n . ‘ } ] > ,) ~ 7
antitrust In, ury, Lne Lanc is OV e! and tne court need not

consider the legality ol! ne proposed merger unde} ne
‘1, ++ +
Clayton Act.
A
+ + : + +} i ha ‘ 7 " , 1Y) ,yvye )] Q Y)
| O! SIs e? Wi ~ { ]) » UCCUISI( nN in & rq @ can

section 16 antitrust injury to a competitor be presumed

e cA 4 , 4
soie1ry Irom the post-acquisition Market Snare ot the aC-
Irming ‘m-m?) ? ?
UU il U ALIA Y «
i A

ii
PARTIES TO THE PROCEEDING

The parties to the proceeding in the United States
Court of Appeals for the Second Circuit, whose judgment
is sought to be reviewed, were R.C. Bigelow, Inc. (“Bige-
low”), appellant, and Thomas J. Lipton, Inc. (“Lipton”),
Celestial Seasonings, Inc. (“Celestial”), and Kraft, Inc.
(“Kraft”), appellees.

ili
LISTING REQUIRED BY RULE 28.1

Lipton is a wholly owned subsidiary of Unilever United
States, Inc. (““UNUS”). UNUS is a subsidiary of Uni-
lever N.V., a Netherlands corporation, and Unilever
PLC, a United Kingdom corporation. Unilever N.V. has
a Board of Directors identical to, and a dividend equaliza-
tion agreement with, Unilever PLC. All of Lipton’s sub-
sidiaries are wholly owned. Lipton has no other affiliates.

Kraft is a wholly owned subsidiary of Kraft General
Foods, Inc., which is a wholly owned subsidiary of Philip
Morris Companies Ine. Excluding wholly owned sub-
sidiaries, Kraft’s subsidiaries are Butland Industries
Limited, Roskill Cartage and Storage Limited, Lakeland
Dairies Pty. Ltd., Lotte Kraft Incorporated Company
and Commerciale Oselia S.p.A. Kraft is also indirectly
affiliated with its parent companies’ subsidiaries and
affiliates, all of which are directly or indirectly owned by
Philip Morris Companies Inc.

a = emer ce a rma re

TABLE OF CONTENTS

Page
COLTS A BURG | ame BEI ong s ocd cccenccncecnesikcecsanasnabreensees i
PARTIES TO THE PROCEZDING ............................... ii
LISTING REQUIRED BY RULE 28.1 .............0000.00222.... ill
TA ee Bs Cen Re role ne naa vil
OPINIONS BELOW ............... SRE Rae ae 1
JURISDICTION . ; So sews 1
ake el ee eee ee ee ko ase ee eee 2
STATEMENT OF THE CASE z 3
REASONS FOR GRANTING THE WRIT 8
CONCLUSION sabciges sis cace tg ee ene eed 18
APPENDIX A_ Opinion of the United States Court of
Appeals for the Second Circuit (Jan.
PE | REI ee Ri na Ble SE ren A la
APPENDIX B_ Opinion of the United States District
Court for the District of Connecticut
(June 15, 1988) =? : 20a
APPENDIX C Order of the United States Court of
Appeals for the Second Circuit (Mar.
8, 1989) Re 32a

vi
TABLE OF AUTHORITIES
Cases: Page

Alberta Gas Chemicals, Ltd. v. E.I. Du Pont de
Nemours & Co., 826 F.2d 1235 (3d Cir. 1987),

cert. denied, 108 S. Ct. 2830 SRM ciriectecnscac 15
Brown Shoe Co. v. United States, 370 U.S. 294

RED Ssaxcnsessaninkasnaienineie cena ee eaten 8
Brunswick Corp. v. Pueblo Bowl-O-Mat, Ine., 429

MY CONUS cco 8, 9, 12
Burlington Indus. v. Edelman, 666 F. Supp. 799

REAR: BOTS vcvccciiccutaralie en Gee 14
Burnup & Sims, Ine. v. Posner, 688 F. Supp. 1532

Ce PUR TORE oo nhc ee ee 14
Carafas v. LaVallee, 391 U.S. 234 CREE sca 17
Cargiil, Inc. v. Monfort of Colo., Ine., 479 U.S. 104

CRIED ssiicascssnciceunads ouaroeee ai Sa die ae passim
Consolidated Gold Fields PLC vy. Minorco, S.A.,

871 F.2d 252 (2d Cir. 1989) 14
Friends of Keeseville, Inc. v. FERC, 859 F.2d 230

(eR. COR SORRY occ ee 17
Gwaltney of Smithfield v. Chesapeake Bay Found.,

ine., 464 UB. 0 (1087) ac 16-17
Indiana Grocery, Inc. v. Super Valu Stores, Inc.,

864 F.2d 1409 (7th Cir. 1989) Re ae 15
Local No. 82 V. Crowley, 467 U.S. 526 (1984)........ 17
Matsushita Elec. Indus. v. Zenith Radio Corp., 475

Was Wie ARNO) os ee ee 12,14
Monsanto Co. v. Spray-Rite Serv. Corp., 465 U.S.

Wee CO ee ee ee 12

Phototron Corp. v. Eastman Kodak Co., 842 F.2d
95 (5th Cir.), cert. denied, 108 S. Ct. 1996

| RIES IES, ur RARE ETI WRN Be eA, 4, 8, 14-16
Phototron Corp. v. Eastman Kodak Co., 687 F.

Supp. 1061 (N.D. Tex. 1988) 15
Powell v. McCormack, 395 U.S. 486 (1960) ........ 17
Tasty Baking Co. v. Ralston Purina, Inc., 653 F.

Supp. 1250 (E.D. Pa. 1967) ................. 13, 16

Treasurer, Inc. v. Philadelphia Nat’l Bank, 682
F. Supp. 269 (D.N.J.), aff'd mem., 853 F.2d 921
Cn TE ROY ccc 16

vii

TABLE OF AUTHORITIES—Continued

Page
United States v. W.T. Grant Co., 845 U.S. 629
PSNR Sr ey nT ANR OD ke oS 17
Statutes:
Clayton Act § 4,15 U.S.C.§15 0000 11
Clayton Act §7,15U.S.C.§18..000000002 passim
Clayton Act §16,15U.S.C.§26..... passim
Hart-Scott-Rodino Act, 15 U.S.C. ht. Yaeeeee a A 5
me UO. § 19860) oo 2
Miscellaneous:
P. Areeda & H. Hovenkamp, Antitrust Law —
SIG ARE contac Sitocc te oe ee 10, 14
Baumol & Ordover, Use of Antitrust to Subvert
Competition, 28 J.L. & Econ. 247 Os 5 ee 8
Easterbrook & Fischel, Antitrust Suits by Taraets
of Tender Offers, 80 Mich. L. Rev. 1155 (1982)... 14

Page, The Scope of Liability for Antitrust Viola-
tions, 37 Stan. L. Rev. 1445 (1985) 8

IN THE
Suprenve Court of the Wuited States
OCTOBER TERM, 1988

No. 88-

THOMAS J. LIPTON, INc., and KRAFT, INC.,
Petitioners,
Ve

R.C. BIGELOW, INC.,
Respondent.

PETITION FOR A WRIT OF CERTIORARI TO THE
UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT

Petitioners pray for a writ of certiorari to review a
decision of the United States Court of Appeals for the
Second Circuit.

OPINIONS BELOW

The opinion of the United States Court of Appeals for
the Second Circuit is reported at 867 F.2d 102 (1989),
and is reproduced in Appendix A, pp. la-19a, below. The
opinion of the United States District Court for the Dis-
trict of Connecticut is reported at 689 F. Supp. 76
(1988), and is reproduced in Appendix B, pp. 29a-3ia,
below.

JURISDICTION

The judgment of the United States Court of Appeals
for the Second Circuit was entered on January 17, 1989,
reversing a June 15, 1988, order of the United States

2

District Court for the District of Connecticut. Petition-
ers’ petition for rehearing with suggestion for rehearing
en banc was denied by the Court of Appeals in a March
8, 1989, order, which is reproduced in Appendix C, pp.
32a-33a, below, and the mandate of the Court of Appeals
has now issued. The jurisdiction of this Court is invoked
under 28 U.S.C. § 1254(1).

STATUTE INVOLVED
Section 16 of the Ciayton Act, 15 U.S.C. $ 26, provides:

Any person, firm, corporation, or association shall
be entitled to sue for and have injunctive relief, in
any court of the United States having jurisdiction
over the parties, against threatened loss or damage
by a violation of the antitrust laws, including sec-
tions 13, 14, 18. and 19 of this title, when and under
the same conditions and principles as injunctive re-
lief against threatened conduct that will cause loss
or damage is granted by courts of equity, under the
rules governing such proceedings, and upon the ex-
ecution of proper bond against damages for an in-
junction improvidently granted and a showing that
the danger of irreparable loss or damage is immedi-
ate, a preliminary injunction may issue: Provided,
That nothing herein contained shall be construed to
entitle any person. firm, corporation. or association,
except the United States. to bring suit in equity for
injunctive relief against any common carrier subject
to the provisions of subtitle IV of Title 49, in re-
spect of any matter subject to the regulation, super-
vision, or other jurisdiction of the Interstate Com-
merce Commission. In any action under this section
in which the plaintiff substantially prevails, the court
shall award the cost of suit, including a reasonable
attorney’s fee, to such plaintiff.

3

STATEMENT OF THE CASE

l. Introduction -

The Court should grant certiorari and decide this case
in order to ensure compliance by the lower courts with
its ruling in Cargill, Inc. v. Monfort of Colo., Inc., 479
U.S. 104 (1986), and in order to resolve a conflict among
the circuits.

Less than three years ago, the Court decided in Cargill
that a competitor does not have standing to seek injunc-
tive relief against a proposed acquisition under section 16
of the Clayton Act unless it first proves likely antitrust
injury, that is, likely injury to the complaining competi-
tor from predatory pricing or other antitrust misconduct
that will result from the proposed acquisition.

The dissenting Justices in Cargill would have presumed
section 16 antitrust injury if the complaining competitor
demonstrated that the proposed acquisition was reason-
ably likely to violate section 7 of the Clayton Act by sub-
stantially lessening competition or tending to create a
monopoly... The Cargill majority refused to presume
antitrust injury from market share data or any other
evidence relevant to the merits of the section 7 challenge;
it ruled that the trial court need not reach the merits, nor
assess market share data or other evidence relevant to the

1 Section 7 of the Clayton Act, 15 U.S.C. §18, reads in relevant
part as follows:

“No person engaged in commerce or in any activity affecting
commerce shall acquire, directly or indirectly, the whole or any
part of the stock or other share capital and no person subject
to the jurisdiction of the Federal Trade Commission shall ac-
quire the whole or any part of the assets of another person
engaged also in commerce or in any activity affecting com-
merce, where in any line of commerce or in any activity affect-
ing commerce in any section of the country, the effect of such
acquisition may be substantially to lessen competition, or to
tend to create a monopoly.”

merits, unless the complaining competitor first demon-
strates likely antitrust injury from predatory pricing
or other antitrust misconduct made possible as a result of
the proposed acquisition.

The Second Circuit’s decision below is consistent with
the dissent in Cargill but flatly contrary to the opinion
of the Court. The Second Circuit presumed antitrust
injury to a complaining competitor from the acquiring
company’s post-merger market ‘share of approximately
eighty percent of an alleged herbal tea market.

The Second Circuit’s decision also conflicts with the
decision of the Fifth Circuit in Phototron Corp. v. East-
man Kodak Co., 842 F.2d 95 (5th Cir.), cert. denied, 108
S. Ct. 1996 (1988). In Phototron, the Fifth Circuit held
that market share data cannot substitute for direct proof
of section 16 antitrust injury. The Second Circuit ex-
pressly disagreed with the Fifth Circuit in Phototron, see
867 F.2d at 109, p. 15a, below, and presumed section 16
antitrust injury solely from market share data.

2. Statement of Facts

In this case, respondent Bigelow challenged petitioner
Lipton’s proposed acquisition of Celestial. Lipton is a
manufacturer and marketer of a full line of teas, hev-
erages, and food products, and is the second largest U.S.
manufacturer of herbal tea. Celestial, which until re-
cently was_a wholly owned subsidiary of petitioner Kraft,
is the country’s largest seller of herbal teas. Respondent
Bigelow is the third largest supplier of herbal teas in
the United States.’

2 Herbal “teas” are actually not teas. Rather, they are blends of
common varieties of flowers, leaves, roots and stems of edible
plants, e.g., camomile, rose hips, hibiscus flowers, blackberry leaves,
orange peel, spearmint leaves, licorice roots and numerous others.
These herbal blends are steeped in water, yielding a natural
beverage, which is served either hot or cold.

5

On December 5, 1987, Kraft agreed to sell Celestial to
Lipton. Shortly thereafter, Lipton and Kraft made the
requisite premerger filings with the Department of Jus-
tice and the Federal Trade Commission (“FTC’’), the
government agencies charged with reviewing such trans-
actions under the Hart-Scott-Rodino Act, 15 U.S.C. § 18a.
The FTC then commenced a six-month investigation of
the acquisition, collecting more than 350,000 pages of
documents, deposing executives of Lipton, Kraft and
Celestial and interviewing numerous industry represen-
tatives, including executives of respondent Bigelow. Upon
completion of its investigation, the FTC elected not to
challenge the acquisition.

3. Proceedings Below

Respondent Bigelow was a vocal complainant through-
out the FTC investigation, and presented to the FTC the
same arguments that it makes in this litigation. When
the FTC failed to take action against the transaction,
Bigelow commenced this litigation on May 26, 1988,
seeking to enjoin the acquisition as a violation of section
7 of the Clayton Act, 15 U.S.C. $18. Bigelow claimed
that the acquisition would confer market power on Lipton
and thereby allow Lipton to harm Bigelow. According
to Bigelow, the proposed acquisition would enable Lipton
to deny Bigelow access to shelf space in supermarkets,
deny it access to processed herbs, and prevent Bigelow
from having loyal distributors for its products.

On May 31, 1988, the District Court held a hearing
on Bigelow’s application for a Temporary Restraining
Order (“TRO”). Lipton and Kraft opposed the TRO
with a motion to dismiss for lack of antitrust standing.
At the TRO hearing, Lipton and Kraft consented to a
stay of the merger pending disposition of their motion to
dismiss. At the suggestion of the District Court, de-
fendants’ motion to dismiss was converted into a motion
for summary judgment, and the parties agreed to an
expedited discovery schedule.

6

On June 15, 1988, after the parties had completed
their discovery and presented all the evidence they sought
to present, the District Court granted defendants’ motion
for summary judgment. It held that, under the stand-
ards laid down by this Court in Cargill, Bigelow had
failed to raise a genuine issue of material fact with re-
spect to whether it was threatened with antitrust injury
as a result of the proposed merger. In reaching its deci-
sion, the District Court analyzed and rejected Bigelow’s
argument that antitrust injury could be presumed from
post-merger market share.* Antitrust standing under
Cargill, according to the District Court, requires more
than market share. 689 F. Supp. at 79, p. 24a, below.
The District Court concluded that while a post-acquisition
share of eighty percent was sufficient for a prima facie
showing of “monopoly power,” a competitor must show
more than that it is competing with a monopolist in order
to have standing under Cargill. Id.

The District Court acknowledged that a showing of
monopoly power might be sufficient to demonstrate anti-
trust injury if it were also demonstrated that Lipton had
acted with predatory intent in acquiring Celestial, but
the court found no credible evidence of such predatory in-
tent in this case. 689 F. Supp. at 79-80, pp. 24a-26a,
below. Bigelow had advanced three theories of predatory
intent: (1) that predatory intent could be inferred from
Lipton’s willingness to pay a “premium” for Celestial;
(2) that Lipton’s apparent efforts to acquire Bigelow
shortly after the Celestial acquisition was ‘announced
demonstrated predatory intent; and (3) that certain
Lipton documents——-none of which were specific to the
acquisition—showed Lipton’s intent to “eliminate com-
petition.” The District Court found there to be no factual
basis for any of these allegations. Jd.

3 For purposes of the summary judgment motion, Lipton and
Kraft had stipulated that the relevant market was herbal tea and
that Lipton would have at least eighty percent of that market after
the acquisition. 689 F. Supp. at 79 n.3, p. 24a n.3, below.

7

Next, the District Court noted that Bigelow might also
establish antitrust standing if it presented evidence of a
substantial likelihood of predatory activity by Lipton
after the acquisition. Here again, the court concluded
that there was no issue of material fact with regard to
Bigelow’s specific allegations of likely or possible preda-
tory acts. In particular, the court concluded that there
were no factual issues with respect to whether, after the
acquisition, Lipton would be likely to: (1) engage in
predatory pricing; (2) deny Bigelow access to shelf
space; (3) exercise improper pressure over Bigelow’s
distributors; or (4) foreclose Bigelow from access to herb
supplies. 689 F. Supp. at 80-82, pp. 26a-30a, below.

On appeal to the United States Court of Appeals for
the Second Circuit, Bigelow claimed that the District
Court had erred in granting defendants’ summary judg-
ment motion. Bigelow repeated the same claims concern-
ing Lipton’s likely or possible predatory acts it had pre-
sented below. In addition, Bigelow argued that as a mat-
ter of law, a competitor’s standing to challenge an acqui-
sition should be presumed when the merging firms would
have a market share in excess of eighty percent.

The Court of Appeals reversed the District Court’s
order granting summary judgment and held that
“!mjarket share data—assuming that it is accurate and
indicative of substantial market power to eliminate com-
petition—constitutes sufficient evidence, in and of itself,
of antitrust injury to a competitor to create a genuine
issue for trial.” 867 F.2d at 111, p. 18a, below. The
Court of Appeals did not question the District Court’s
finding that there was no genuine evidence of predation
or other antitrust misconduct likely to injure Bigelow.
Instead, the court focused exclusively on the post-merger
market share of the acquiring firm and found an issue of
fact regarding the likelihood of antitrust harm implicit
in that share. The Court of Appeals presumed section 16
antitrust injury solely on the basis of market share.

8

The Court of Appeals expressly rejected the Fifth Cir-
cuit’s interpretation of Cargill in Phototron Corp. V.
Eastman Kodak Co., 842 F.2d 95 (5th Cir.), cert. denied,
108 S. Ct. 1996 (1988), a similar merger case. The Sec-
ond Circuit pointedly declined to follow Phototron to the
extent that it requires “proof of antitrust injury on an
application for a preliminary injunction.” 867 F.2d at
109, p. 15a, below (emphasis in original). The Court of
Appeals expressly stated that while a high market share
is not a “per se violation of section 7 of the Clayton
Act,” 867 F.2d at 110, p. 17a, below, such market share
data are sufficient evidence to create a genuine issue of
fact as to antitrust injury. The court thus held that
Bigelow had shown a “substantial likelihood of sustain-
ing ‘antitrust injury.’” 867 F.2d at 111, p. 19a, below.

The case was then remanded to the District Court for
further proceedings. Petitioners requested rehearing with
suggestion for rehearing en banc; that petition was
denied on March 8, 1989.

REASONS FOR GRANTING THE WRIT

The question of when competitors should be allowed to
invoke the antitrust laws has concerned this Court and
antitrust commentators for several decades. As this
Court has recognized, competitors generally have a strong
incentive to bring antitrust suits in precisely the wrong
eases. When another firm becomes more efficient or
profitable, competitors of that firm may seek to invoke
the antitrust laws against the firm, even though the
threat to competitors patently will not constitute the sort
of injury the antitrust laws were meant to prevent. By
contrast, if the other firm takes action that seems likely

* See Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 429 U.S. 477
(1977): Brown Shoe Co. v. United States, 370 U.S. 294, 320
(1962); see also Baumol & Ordover, Use of Antitrust to Subvert
Competition, 28 J.L. & Econ. 247 (1985); Page, The Scope of
Liability for Antitrust Violations, 37 Stan. L. Rev. 1445 (1985).

9

to enable competitors to restrict output and raise prices,
competitors will stand to benefit and have little incentive
to challenge the action.

To prevent the antitrust laws from becoming a break-
water against the rigors of legitimate competition, this
Court has ruled that, in order to have standing to seek
relief under the antitrust laws, plaintiffs must establish
antitrust injury—that is, loss or damage “of the type
the antitrust laws were intended to prevent and _ that
flows from that which makes defendants’ acts unlaw-
ful.”* This doctrinal limitation establishes a threshold
that antitrust plaintiffs must pass before they have
standing to bring suit under the antitrust laws.

Just three years ago, in Cargill, Inc. v. Monfort of
Colo., Inc., 479 U.S. 104 (1986), the Court held that
this antitrust injury requirement applies in suits brought
by competitors to enjoin mergers under section 16 of the
Clayton Act, 15 U.S.C. $26. In that case, the lower
courts had permitted an injunction to issue under sec-
tion 16 on the ground that increased competition caused
by the merger would have harmed the plaintiff. The
Court reversed, holding that a section 16 plaintiff ‘must
show a threat of antitrust injury, and that a showing of
loss or damage due merely to increased competition does
not constitute such injury.” 479 U.S. at 122.

The Court in Cargill also addressed the question of
precisely how a competitcr could demonstrate antitrust
injury in the context of a proposed merger. The Cargill
dissent suggested that the requirement should be satisfied
“if there is a significant probability that the merger will
adversely affect competition in the market in which the
plaintiff must compete.” 479 U.S. at 123 (Stevens, J.,
dissenting). The majority, however, rejected this ap-
proach. As the dissent explained,

5 Brunswick, 429 U.S. at 489.

10

“(T]he Court in practical effect concludes that a
private party may not obtain injunctive relief against
a horizontal merger unless the actual or probable
conduct of the merged firms would establish a viola-
tion of the Sherman Act... . By emphasizing post-
merger conduct, the Court reduces to virtual irrele-
vance the related but distinct issue of the legality of
the merger itself.”

Id. at 123 n.1 (emphasis added). In other words, the
Cargill majority concluded that a section 16 plaintiff can
establish antitrust injury only if the plaintiff demon-
strates that the proposed merger threatens to cause the
plaintiff “an injury of the type the antitrust laws were
designed to prevent.” 479 U.S. at 111. The fact that the
merger itself might violate section 7 of the Clayton Act
was, in the dissent’s words, “irrelevant” to the issue of
antitrust injury.

Cargill’s application of an antitrust injury requirement
to merger cases was entirely appropriate. Mergers and
acquisitions play a critical role in disciplining corporate
managers and eliminating inefficiencies. When a _ pro-
posed merger or acquisition appears most likely to fulfil!l
these salutary functions, less efficient competitors are
prone to protect the status quo by invoking section 16. As
Professor Areeda has noted, section 16 suits offer a par-
ticularly potent device for the discomfited competitor be-
cause a “preliminary injunction may be obtained fairly
easily . . . and delay may effectively kill a transaction
where the parties’ financial agreement depends critically
on current market conditions, or where they find the
delay, uncertainty, or expense of litigation unduly burden-
some.” ° The Court’s Cargill decision ensures that com-
petitors cannot misuse section 16’s equitable remedies to
disrupt mergers that present no credible threat of anti-
competitive harm.

®6®P, Areeda & H. Hovenkamp, Avztitrust Law © 334.2b (Supp.
1988).

11

Cargill’s imposition of an antitrust injury require-
ment in the context of section 16 was also sensibie be-
cause the risks of underenforeement of the antitrust laws
in this eontext are so slight. Under the Hart-Scott-Rodino
Act, all major mergers ard acquisitions are reviewed by
the federal government, as was the Lipton-Celestial trans-
action. Section 16 plaintiffs serve only to backstop the
federal agencies with primary enforcement authority.
Because the temptation for misuse in this context is so
great, the Cargill antitrust injury requirement for com-
petitor actions under section 16 is sound public policy.

The costs of imposing this requirement are not high.
Competitors that cannot establish antitrust injury in
section 16 suits are not permanently precluded from
obtaining relief under the antitrust laws. If, after a
merger or acquisition is consummated, the resulting firm
does indeed violate the antitrust laws—whether through
predatory pricing or some other form of anticompetitive
misconduct—injured competitors can seek treble damages
and other appropriate remedies under section 4 of the
Clayton Act. Carqill merely stands for the proposition
that competitors cannot obtain prospective relief under
the antitrust laws unless they can establish in advance
that the mergver or acquisition will cause them antitrust
injury.

1. The Second Circuit’s approach to antitrust injury
in this case is wholly inconsistent with the Cargill deci-
sion. Here, respondent had alleged predatory intent and
a host of post-merever anticompetitive practices that. if
proven, would have satisfied the Cargq7// antitrust injury
requirement. The District Court, however, rejected each
of these allegations on the grounds that Bigelow had
failed to produce evidence supporting any of its claims.’

7In particular, the District Court found plaintiff had “failed
to raise a genuine issue of material fact regarding Lipton’s intent
in acquiring Celestial,” 689 F. Supp. at 80, p. 26a, below; “failed
to submit any evidence whatsoever in support of” its allegation of

12

Absent any evidence of injury of the sort that the anti-
trust laws were intended to prohibit, the District Court
ruled, plaintiff Bigelow lacked standing to challenge the
proposed merger.

The Court of Appeals did not dispute the District
Court’s finding that respondent had failed to prove any
of its allegations of predatory practices; nevertheless it
ruled that plaintiff had demonstrated antitrust injury
because defendants’ post-acquisition market share of more
than eighty percent creates “prima facie evidence of
monopoly power” and therefore “raises a presumption of
illegality and of antitrust injury to competitors of the
alleged monopolist.” 867 F.2d at 108, pp. 12a-13a, below.
The Court held that “unless defendants meet their burden
of rebutting this presumption, the merger must be en-
joined.” Jd.

The Second Circuit’s presumption of antitrust injury
eviscerates this Court’s ruling in Cargill. The central
holding of Cargill (and Brunswick Corp. v. Pueblo Bow!l-
O-Mat, Inc., 429 U.S. 519 (1983)) is that competitors
must establish a likelihood of specific antitrust injury
in order to gain standing to enforce the antitrust laws.
Contrary to section 16 and Cargill, the Second Circuit
waives this requirement by permitting plaintiffs to pre-
sume such an injury merely by alleging a high post-
merger “market” share.”

predatory pricing, 689 F. Supp. at 80, p. 27a, below; had failed
to produce evidence that defendants had intended to use promo-
tional schemes in an illegal manner or to deny Bigelow access to
shelf space, 689 F,. Supp. at 81, p. 29a, below; had “submitted no
evidence that Lipton will attempt to interfere improperly with
Bigelow’s distributors,” id.; and “lackfed] factual support in the
record” for its allegations that Lipton would exercise improper con-
trol over the raw herb market,” 689 F. Supp. at 82, p. 30a, below.

8 The Second Circuit’s presumption is also inconsistent with this
Court's recent efforts to limit the use of inferences and presump-
tions in the antitrust field. See, e.g.. Matsushita Elec. Indus. V.
Zenith Radio Corp., 475 U.S. 574, 595-98 (1986); Monsanto Co. V.
Spray-Rite Serv. Corp., 465 U.S. 752, 763-64 (1984).

13

Indeed, the antitrust injury presumption accepted by
the Second Circuit is virtually identical to the approach
that a minority of this Court unsuccessfully advanced
in Cargill. As the Cargill dissent itself acknowledged,
the Cargill majority ruled that, to stay in court, a com-
petitor would have to establish something more than that
a proposed merger appeared likely to affect competition.
Here, the Second Circuit has simply presumed the “some-
thing more” from the probable impact of the merger.

The Second Cireuit’s decision opens up the possibility
of precisely the sort of manipulation of the antitrust laws
that Cargill was intended to foreclose.” Under the inter-
pretation of section 16 adopted by the Court of Appeals,
a competitor may seek to enjoin any merger that results
in a hich market share in any alleged “market,” perhaps
a “market” specially crafted for the proceeding. At the
critical TRO and preliminary injunction stages of litiga-
tion, defendants would be forced to rebut a presumption
of antitrust injury. In the meantime, many economically
desirable acquisitions may be delayed or terminated."

° Cf. Tasty Baking Co. Vv. Ralston Purina, Inc., 653 F. Supp. 1250,
1272-74 (E.D. Pa. 1987) (finding antitrust injury only after ascer-
taining that there was direct evidence of predatory intent on the
part of the defendants).

10 The Second Circuit also failed to consider whether it was
sensible to presume that a merged company with a high market
share would engage in the sort of predatory pricing that might
give rise to antitrust injury. As a matter of simple economics,
predatory pricing—that is, pricing below cost is rational cor-
porate behavior only if the pricer can recoup its losses through
subsequent supra-competitive pricing. The greater the pricer’s
market share, however, the larger its predatory pricing losses will
be and the more difficult it will be for the pricer to recoup its
losses in the future.

Moreover, when a company competes in a market where there
are no barriers to entry, supra-competitive pricing is not possible
because the new entrants quickly return prices to competitive

14

The Second Circuit wholly failed to consider the sound
policies underlying this Court’s decision in Cargill and
the unfortunate implications of opening the doors to sec-
tion 16 suits when there is no direct evidence of antitrust
injury. The Second Circuit’s ruling is flatly inconsistent
with Cargill and therefore cannot be allowed to stand.”

2. The Second Circuit’s ruling has also precipitated a
direct conflict with the Fifth Circuit’s decision in Phototror
Corp. V. tastman Kodak Co,.'* In that case, Photo:
levels, See Matsushita Elec. Indus. v. Zenith Radio Corp., 475 U.S.
574, 589 (1986). Here Bigelow’s president testified in a deposition
that he expected no predatory pricing post-merger. There was also
uncontroverted economic evidence that barriers to entry in herbal
tea are nonexistent. 689 F. Supp. at 81 n.5, p. 29a n.5, below. Any
attempt by Lipton to charge supra-competitive prices post-merger
would thus quickly bring into the market new or returning competi-
tors, promptly driving prices down to competitive levels.

11 This case is not the only instance in which the Second Circuit
has failed to follow this Court’s ruling in Cargill. In Consolidated
Gold Fields PLC Vv. Minorco, S.A., 871 F.2d 252 (2d Cir. 1989), a
divided panel from that Circuit just three months ago ruled that a
target corporation could invoke section 16 to enjoin a hostile tender
offer. As the dissenting member of the panel noted, the majority’s
holding was in direct conflict with other post-Cargill decisions in
this area: All other federal courts to rule on this issue have
concluded that, after Cargill, targets lack standing to seek relic’
under section 16. Z/d., slip op. at 3-4 (Altimari, J., concurring in
part and dissenting in part); see Burnup & Sims, Ine. v. Posner,
688 F. Supp. 1582, 1534-35 (S.D. Fla. 1988); Burlington Indus Vv.
Edelman, 666 F. Supp. 799, 803-06 (M.D.N.C. 1987). The Second
Circuit’s Consolidated Gold Fields decision is also in conflict with
the weight of scholarly commentary. See, e.g., P. Areeda & H.
Hovenkamp, Antitrust Law © 340.2i, at 369 (Supp. 1988) (“It is
difficult to see how a tender offer target can suffer antitrust in-
jury.”); Easterbrook & Fischel, Antitrust Suits by Targets of
Tender Offers, 80 Mich. L. Rev. 1155 (1982). The Consolidated
Gold Ficlds decision, like the decision of the Court of Appeals in
this case, reveals that the Second Circuit has broken with the
Supreme Court and the rest of the federal judiciary in its inter-
pretation of section 16.

12842 F.2d 95 (Sth Cir.), cert. denied, 108 S. Ct. 1996 (1988).

15

tron sought to enjoin under section 16 the merger of
Kodak and Coloreraft, its two largest competitors in the
wholesale film processing industry. The post-merger
market share of Kodak-Colorcraft was projected to be be-
tween 66 and 85 percent,'® roughly equivalent to the
Lipton-Celestial share of the herbal tea market after the
merger at issue in this case. The plaintiff in Phototron
claimed that it had satisfied the Cargi/! requirement for
antitrust injury because “the competitor of a monopolist
always has standing to challenge the monopolistic con-
duct forcing it from the market.” 842 F.2d at 100.

The Fifth Circuit rejected this argument, explaining
that “[{iln Cargill, the Court required that the plaintiff
not simply be a competitor of an alleged monopolist;
rather, the plaintiff must show antitrust injury.” Jd.
The court specifically dismissed Phototron’s contention
that “the merits of the Kodak-Coloreraft merger are an
important consideration in determining standing.” Jd.
The court concluded, “|T]he notion that merely facing
the specter of a monopoly is enough to create standing
in a competitor is not the law.” Jd."

The Second Circuit in this case was candid in admit-
ting its disagreement with the Fifth Circuit’s Phototron
decision: “To the extent that Phototron requires proof
of antitrust injury on an application for a preliminary
injunction, we decline to follow its reasoning.” 867 F.2d_
at 109, p. 15a, below. As a result of this split, plaintiffs
in the Second Circuit now have standing to enjoin under
section 16 any merger of competitors that creates a sub-

18687 F. Supp. 1061, 1065 (N.D. Tex. 1988).

14The Fifth Circuit’s decision in Phototron was in accord with
a number of other Circuits that have declined to presume antitrust
injury to competitors from substantive violations of the antitrust
laws. See, e.g., Indiana Grocery, Inc. Vv. Super Valu Stores, Ine.,
864 F.2d 1409, 1419 (7th Cir. 1989); Alberta Gas Chemicals, Ltd.
v. E.l. Du Pont de Nemours & Co., 826 F.2d 1235, 1241-43 (3d Cir.
1987), cert. denied, 108 S, Ct. 28380 (1988).

16

stantial market share. In the Fifth Circuit and else-
where around the country,’ plaintiffs are not entitled to
this presumption of antitrust injury and must present
actual proof of predatory or other illegal activities in
order to have standing to seek injunctive relief.

As this Court has recognized in other contexts, mergers
and acquisitions play an essential role in our national
economy. Laws affecting these transactions, such as sec-
tion 16 of the Clayton Act, must be applied throughout
the country in a uniform manner. The split between the
Second and Fifth Circuits in this case has created a ma-
jor difference in the regulation of mergers, and this
Court should promptly resolve this difference by deciding
which Circuit has adopted the appropriate test.

3. While the proposed merger of Lipton and Celestial
was stayed pending appeal to the Second Circuit, Kraft
chose to cancel the transaction and to dispose of its
ownership interest in Celestial through a management-
led buyout.’® Prior to issuing its decision in this case,
the Second Circuit was advised that the proposed acquisi-
tion was no longer pending. At the time Lipton and
Kraft argued to the Second Circuit that this intervening
event had rendered the case moot. The Second Circuit
rejected this argument on the grounds that the event con-
stituted “voluntary cessation” on the part of defendants
and that the court was not satisfied “that the in-house
buyout of Celestial is the sort of arms-length transfer
that removes the alleged threat of combination facing
Bigelow.” 867 F.2d at 106, p. 9a, below; see Gwaltney

15 See, e.g., Treasurer, Inc. V. Philadelphia Nat'l Bank, 682
F. Supp. 269 (D.N.J.), aff'd mem., 853 F.2d 921 (3d Cir. 1988) ;
Tasty Baking Co. v. Ralston Purina, Inc., 653 F. Supp. 1250 (E.D.
Pa. 1987).

16 On September 12, 1988, Kraft signed an asset purchase agree-
ment with C.S. Herb Holdings, Inc., a corporation formed to assume
ownership of Celestial on behalf of the Celestial management, and
the transfer was consummated on November 1, 1988.

17

of Smithfield v. Chesapeake Bay Found., Inc., 484 U.S.
49 (1987); United States v. W.T. Grant Co., 345 U.S.
629 (1953). Because “[nlowhere in the record...
ha[d] Lipton disavowed any future intention to acquire
Celestial,” the Court of Appeals reasoned that the case
remained justiciable. 867 F.2d at 106, p. 9a, below.”

In this petition, Lipton and Kraft do not challenge the
Second Circuit’s ruling on the mootness issue and limit
their request for review to the ruling of the Court of Ap-
peals on the merits.’* If, however, the Court concludes
that the case has become moot, petitioners respectfully
request that the Second Circuit’s decision be vacated and
the District Court’s order granting petitioners’ motion
for summary judgment be reinstated.

17 Following remand from the Second Circuit, the District Court
has permitted Bigelow to take discovery solely limited to the moot-
ness issue.

18 The issuance of the Second Circuit’s decision has, in fact,
enhanced the justiciability of the case. In light of the Second
Circuit’s ruling, Bigelow has stated that it will be claiming injunc-
tive relief and “the costs and attorneys’ fees to which it is entitled
as the party that has ‘substantially prevailed.’” Bigelow May 1,
1989, Status Report, at 1, 4. As the Supreme Court noted in
Local No. 82 v. Crowley, 467 U.S. 526, 536 n.11 (1984), collateral
matters, such as pending claims for attorneys’ fees, preserve the
justiciability of cases on review in the Supreme Court. See also
Powell v. McCormack, 395 U.S. 486 (1969) (collateral claim for
monetary damages will preserve justiciability of appeal from denial
of injunctive relief that is no longer needed); Carafas v. LaVallee,
391 U.S. 234 (1968) (habeas corpus petition challenging incarcera-
tion remains justiciable even after petitioner is released because of
collateral consequences of a criminal conviction). But see Friends
of Keeseville, Inc. V. FERC, 859 F.2d 230, 233 n.7 (D.C. Cir. 1988)
(“A request for attorneys’ fees does not preserve a case which is
otherwise moot.’’).

18

CONCLUSION

For the foregoing reasons, the petition for writ of cer-
tiorari should be granted and the Court should resolve
the split among the circuits on this issue. In the alterna-
tive, because the decision of the Court of Appeals is so
clearly inconsistent with this Court’s prior decisions, the
petition should be granted, the decision below should be
summarily vacated, and the case should be remanded for
disposition consistent with this Court’s ruling in Cargill.

Respectfully submitted,

RICHARD J. WERTHEIMER *

HOWELL E. JACKSON

JAMES R. JACKSON, JR.

ARNOLD & PORTER

1200 New Hampshire Avenue, N.W.
Washington, D.C. 20036

(202) 872-6824

Attorneys for Petitioner Lipton

TEFFT W. SMITH
DANIEL F. ATTRIDGE
KIRKLAND & ELLIS
200 East Randolph Drive
Chicago, Illinois 60601
(312) 861-2212

* Counsel of Record Attorneys for Petitioner Kraft

June 5, 1989

APPENDICES

la

APPENDIX A

UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT

No. 1517—August Term, 1987
(Argued: July 21, 1988 Decided: January 17, 1989)
Docket No. 88-7505

R.C. BIGELOW, INC.,
Plaintiff-A ppellant,

V.

UNILEVER N.V., THOMAS J. LIPTON, INC.,
CELESTIAL SEASONINGS, INC., and KRAFT, INC.,
Defendants-A ppellees.

Before:

LUMBARD and ALTIMARI, Circuit Judges, and DEARIE,
District Judge.*

Appeal from a judgment of the United States District
Court for the District of Connecticut (Jose A. Cabranes,
Judge), granting defendants-appellees’ motion for sum-
mary judgment on plaintiff-appellant’s challenge to a pro-
posed merger under section 7 of the Clayton Act, and

* The Honorable Raymond J. Dearie, United States District
Court for the Eastern District of New York, sitting by designa-
tion.

2a

thereby dismissing pluintiff-appellant’s claim for prelim-
inary injunctive relief under section 16 of the Clayton
Act.

Reversed and remanded.

————<——— ——_———

PAUL WINDELS, JR., New York, New York (Anthony
A. Dean, Clayton A. Prugh, Windels, Marx, Davies &
Ives, New York, New York, Colin E. Gunn, Westport,
Connecticut, of counsel), for Plaintiff-Appellant.

RICHARD J. WERTHEIMER, Washington, D.C. (Kenneth
V. Handal, Arnold & Porter, Washington, D.C., Tefft W.
Smith, Daniel F. Attridge, Kirkland & Ellis, Chicago,
Illinois, of counsel), for Defendants-Appellees.

ALTIMARI, Circuit Judqe:

Plaintiff-appellant R.C. Bigelow, Inc. appeals from a
judgment of the United States District Court for the Dis-
trict of Connecticut (Cabranes, J.), 689 F. Supp. 76
(1988), granting defendants-appellees’ motion for sum-
mary judgment for failure to raise a genuine issue of
material fact sufficient to establish standing to chalienge
proposed merger under sections 7 and 16 of the Clayton
Act, 15 U.S.C. $18, 26. The question presented in the
district court and on this appeal is whether, in order to
survive a motion for summary judgment, plaintiff dem-
onstrated a sufficient factual basis indicating a substan-
tial likelihood that the proposed merger of defendant-
appellee Celestial Seasonings, Inc. by defendant-appellee
Thomas J. Lipton, Inc. would threaten plaintiff with
“antitrust injury” as required by Cargill, Inc. v. Monfort
of Colorado, Inc., 479 U.S. 104 (1986) and Brunswick
Corp. v. Pueblo Bowl-O-Mat, Inc., 429 U.S. 477 (1977).
Because we find that there is a genuine issue of material

3a

fact regarding the threat of “antitrust injury” to plain-
tiff, we reverse.

BACKGROUND

On December 8, 1987, Thomas J. Lipton, Ine. (‘“Lip-
ton’), a wholly-owned subsidiary of Unilever N.V., an-
nounced that it had agreed to purchase Celestial Season-
ings, Ine. (‘Celestial’) from Kraft, Inc. In 1984, Celes-—
tial was sold by its founder to Kraft, a diversified con-
sumer food products company. Celestial is the largest
United States producer, with approximately 52% of the
market, of “herbal teas,” a special blend of caffeine-free
ingredients. These ‘‘teas” actually are not derived from
the “tea plant,” which is the source of what is better
known simply as “tea,” or “black tea,” but contain such
herbs and natural ingredients as peppermint, spearmint,
hibiscus flowers, camomile, orange peel, lemon rind, black-
berry leaves, licorice roots, rosehips, and lemon verbena.
Although herbal teas are ancient in origin, they have only
within the last decade or so become widely available in
supermarkets and grocery stores across the country to
those who desire caffeine-free hot beverages. Herbal teas
account for some $90 million in annual sales and repre-
sent over 90% of Celestial’s current sales.

Lipton is a competitor of Celestial in the national mar-
ket for herbal teas. It controls the second largest herbal
tea market share at 32% while at the same time being
the largest seller of black tea in the United States. In
the early 1980s, Lipton entered the herbal tea market
and for a brief time was the market leader; but since
1985 its market share has been dwindling. Lipton’s par-
ent, Unilever N.V., a Netherlands corporation, is one of
the world’s largest distributors of grocery products with
worldwide sales in excess of $30 billion and, as a result,
has gained substantial access to the all-important shelf
space of supermarkets across the country.

4a

The third largest producer of herbal teas is plaintiff-
appellant R.C. Bigelow, Ine. (“Bigelow”). Bigelow is a
family-owned corporation founded in 1945 by Ruth C.
Bigelow in her kitchen in Manhattan. Today her son,
company president and chief executive officer David C.
Bigelow, his wife and their two daughters run the fam-
ily business employing about 260 people from the com-
pany’s headquarters in Norwalk, Connecticut. The com-
pany started out by making flavored black teas such as
“Constant Comment,” a tea blend with orange peel and
spices. Then in 1979, Bigelow entered the herbal tea mar-
ket and now has garnered a market share of 13%, ac-
counting for approximately one-third of the company’s
sales. With an initial investment of under $100,000,
Bigelow’s herbal tea sales have increased to about $10
million annually.

Within a week following Lipton’s announcement that
it planned to acquire Celestial, Lipton allegedly ap-
proached Bigelow expressing an interest in negotiating
the purchase of plaintiff, the only remaining competitor
in the herbal tea market with a significant market share.
Bigelow did not respond to Lipton’s offer. Meanwhile, in
accordance with the premerger notification requirements
of 15 U.S.C. § 18a, Lipton informed the Department of
Justice and the Federal Trade Commission (“FTC”) of
the proposed merger involving Celestial. The FTC con-
ducted a full review of the transaction over a period of
six months, and Bigelow by all accounts was an active
complainant in objecting to consummation of the impend-
ing deal.

When it became clear to Bigelow that the FTC would
take no action challenging the acquisition, Bigelow filed
an action in the district court seeking, inter alia, a tempo-
rary restraining order and preliminary injunction under
section 16 of the Clayton Act, 15 U.S.C. § 26, to prevent
the proposed merger from going forward. On May 31,
1988, the district court temporarily enjoined the merger

5a

pending a hearing on defendants’ motion for summary
judgment set for June 10, 1988. At that hearing, defen-
dants informed the court that the &TC apparently had
decided against challenging the merger since it let the
final time extension of the statutorily required waiting
period lapse without taking any enforcement action. See
15 U.S.C. $18a(e). The parties also represented that
discovery had been completed and that, if necessary, they
were ready to proceed with a trial on the merits for per-
manent injunctive relief.

In considering Bigelow’s claim that the proposed com-
bination of the country’s two largest producers of herbal
tea would substantially lessen competition and tend to
create a monopoly, the district court was asked to decide
as a matter of law whether a competitor, who faces the
prospect of competing against an alleged monopolist con-
trolling 84% of the relevant market, has sufficiently dem-
onstrated a threat of “antitrust injury” to establish
standing under section 16 of the Clayton Act. See Car-
gill, 479 U.S. at 113: Brunswick, 429 U.S. at 489. The
district court held that Bigelow failed to raise a genuine
issue of material fact with respect to whether it was
threatened with antitrust injury. While the court indi-
cated that a post-acquisition market share of 84% was
“more than sufficient to establish a prima facie showing
of ‘monopoly power,’” 689 F. Supp. at 79; see United
States v. Waste Management, Inc., 743 F.2d 976, 981
(2d Cir. 1984), it concluded that “the mere fact that
Lipton will possess monopoly power after the proposed
acquisition is not a sufficient showing that Lipton will
exercise that power in a way that will cause injury to
Bigelow.” 689 F. Supp. at 79: see Berkey Photo, Inc. v.
Eastman Kodak Co., 603 F.2d 263, 275 (2d Cir. 1979)
(“mere possession of monopoly power does not ipso facto
condemn a market pavticipant”), cert. denied, 444 U.S.
1093 (1980). Relying on the Fifth Circuit’s observation
in Phototron Corp. v. Eastman Kodak Co., 842 F.2d 95

6a

(5th Cir.), cert. denied, 108 S. Ct. 1996 (1988), that the
Supreme Court’s decision in Cargill “has imposed signifi-
eant barriers to competitor attempts to enjoin merger
transactions,” id. at 102, the district court found plain-
tiff’s allegations of the threat of injury resulting from
anticompetitive or predatory activity to be merely spec-
ulative. In the court’s judgment, absent some evidence
of past instances of predatory pricing or present intent
to engage in predatory behavior following the merger,
plaintiff’s claim for injunctive relief under section 16 of
the Clayton Act must fail. Accordingly, the district court
granted defendants’ motion for summary judgment.

Following the entry of judgment in favor of defend-
ants, plaintiff immediately filed a notice of appeal and
requested a stay pending appeal from the district court.
The court denied the stay pending appeal but preserved
the status quo until this court could rule on Bigelow’s
motion for a stay. On June 21, 1988, this court heard
argument on plaintiff’s motion and ordered from the
bench that a stay be granted during the pendency of this
appeal. We heard oral argument on the merits of Bige-
low’s appeal on July 21, 1988.

Subsequent to oral argument, on September 12, 1988,
the court was informed by counsel for defendants that
Kraft had elected to cancel the proposed sale to Lipton of
Celestial pursuant to the terms of a purchase agreement
between Kraft and Lipton. Defendants thereupon moved
to dismiss the appeal as moot since “|t|he transaction at
issue—the acquisition by Lipton of Celestial Seasonings
from Kraft—has been abandoned by Kraft [who] has
sold Celestial Seasonings to another group not presently
in the tea or herb/al] tea business.”’ The moving papers
indicated that on September 12, 1988, Kraft entered into
an agreement with an investment unit of Vestar Capital
Partners, Inc. (“Vestar’’), a firm specializing in lever-
aged buyouts, for a management-led buyout of Celestial.

—

Ta

On October 3, 1988, after consideration of the motion
to dismiss the appeal and supporting and opposition
papers filed together therewith, we granted the motion
subject to agreement by the parties to reasonable condi-
tions terminating the appeal. After the parties were un-
able to agree to reasonable conditions, we denied defend-
ants’ motion to dismiss the appeal as moot on November
1, 1988. At that time, we indicated that in our judgment
the case was not moot given the uncertainty of cessation
of the alleged anticompetitive activity against Bigelow.
Thereafter, defendants moved for reconsideration of the
denial of their previous motion to dismiss the appeal on
the ground that the management-led buyout of Celestial
closed on November 1, 1988. On November 22, 1988, we
denied the motion for reconsideration.

DISCUSSION
I. Mootness.

A basic tenet of federal jurisdiction is that when a court
is presented with issues that “are no longer ‘live’” or
when the parties “lack a cognizable interest in the out-
come,” the case is moot and therefore outside the court’s
jurisdictional authority. Powell v. McCormack, 395 U.S.
486, 496 (1969) ; accord Murphy v. Hunt, 455 U.S. 478,
481 (1982) (per curiam); see U.S. Const. Art. III, § 2
(limiting judicial power to actual cases and controver-
sies). The case must be “live” at every stage of the pro-
ceeding, including the appeal. See United States v. Muns-
ingwear, 340 U.S. 36, 39 (1950). A recognized exception
to the general rule of mootness is in cases that are “ca-
pable of repetition, yet evading review.” Southern Pacific
Terminal Co. v. ICC, 219 U.S. 498, 515 (1911). The
“capable of repetition, yet evading review” doctrine, as
applied in cases other than class actions, is limited, how-
ever, to situations in which there is a “reasonable expecta-
tion” or “demonstrated probability” the: the same contro-
versy will recur involving the same complaining party.

8a

Weinstein v. Bradford, 423 U.S. 147, 149 (1975) (per
curiam); accord Murphy, 455 U.S. at 482; Jefferson v.
Abrams, 747 F.2d 94, 96-97 (2d Cir. 1984). Nevertheless,
it is also well settled that “‘voluntary cessation of allegedly
illegal conduct .. . does not make [a] case moot.” United
States v. W.T. Grant Co., 345 U.S. 629, 682 (1953). In
such circumstances, there may very well remain a contro-
versy to be settled since a defendant “is free to return to
his old ways.” Id. While the case may still be moot if the
defendant can demonstrate that there is no “reasonable
expectation” the same controversy will recur, id. at 633;
see United States v. Aluminum Co. of America, 148 F.2d
416, 448 (1945) (L. Hand, J.), the defendant’s burden in
this regard “is a heavy one.” 845 U.S. at 633.

In the instant case, defendants contend that the Lipton/
Celestial transaction has been abandoned, and they repre-
sent that Lipton is not contemplating any new effort to
acquire Celestial. Kraft maintains that neither Lipton nor
Unilever invested in or participated in any way in the
management-led buyout of Celestial. Bigelow responds by
arguing that the claimed abandonment of the Celestial
acquisition was a unilateral action taken for the deliberate
purpose of evading a possible adverse decision by this
court. According to Bigelow, there is a “reasonable expec-
tation” that the alleged violations of the antitrust laws
will recur and in no sense has the Lipton/Celestial trans-
action been irrevocably abandoned. In view of the fact
that defendants have not disclosed who the ultimate real
parties in interest to the “new” Celestial might be and
the fact that the apparent discontinuance of the challenged
activity is the result of the intervention of a third party,
i.e., Vestar, plaintiff takes the position that there is more
than a “mere” or “abstract” possibility that Lipton will
again seek to acquire Celestial. Cf. First Nat’l Bank of
Boston v. Bellotti, 435 U.S. 765, 774-75 (1978); Wein-
stein, 423 U.S. at 149; W.7. Grant Co., 345 U.S. at 633:
Trane Co. v. O’Connor Securities, 718 F.2d 26, 27 (2d
Cir. 1983). We agree.

—— —

9a

Defendants have not satisfied us that the in-house buy-
out of Celestial is the sort of arms-length transfer that
removes the alleged threat of combination facing Bigelow.
While defendants assert that Bigelow’s fears of a re-
vival of the Lipton/Celestial transaction is “wholly hypo-
thetical’ and that neither Celestial nor Lipton is presently
contemplating any such transaction, we note that a dis-
claimer of intention to revive allegedly unlawful conduct
does not suffice by itself to meet defendants’ heavy burden
in order to render the case moot. See W.T. Grant Co., 345
U.S. at 633. Lipton states only that it has not “[made]
any investment in or... participate[d] in any other way
in the management-led buy-out of Celestial Seasonings.”
Nowhere in the record, however, has Lipton disavowed
any future intention to acquire Celestial. Moreover, the
Supreme Court recently has emphasized that a defendant’s
heavy burden is not met unless it is “ ‘absolutely clear that
the allegedly wrongful behavior could not reasonably be
expected to recur.’” Gwaltney of Smithfield v. Chesa-
peake Bay Found., Inc., 108 8. Ct. 376, 386 (1987) (quot-
ing United States v. Phosphate Export Ass’n, Inc., 393
U.S. 199, 203 (1968)) (emphasis in Gwaltney). When
abandonment of challenged conduct seems timed to head
off an adverse determination on the merits—particularly
when supported by narrowly drawn affidavits containing
disclaimers of present intention to resume allegedly un-
lawful activity—it cannot be said that the possibility of
repetition of such activity is merely abstractly conceivable.
See W.T. Grant Co., 345 U.S. at 632-33 n.5; Trane, 718
F.2d at 27; see also Upjohn Co. v. American Home Prod-
ucts Corp., 598 F. Supp. 550, 555 (S.D.N.Y. 1984) (nar-
rowly drawn affidavits claiming abandonment of allegedly
wrongful conduct are insufficient to meet defendant’s
heavy burden); McNeilab, Inc. v. American Home Prod-
ucts Corp., 501 F. Supp. 517, 523 (S.D.N.Y. 1980)
(same); Fuchs v. Swanton Corp., 482 F. Supp. 83, 90
(S.D.N.Y. 1979) (same). Accordingly, because we believe
there is more than a “mere possibility” that Celestial may

10a

be acquired by Lipton or Unilever and because of the
significant public interest involved in having the legality
of practices challenged in this case finally settled, see W.T.
Grant Co., 345 U.S. at 632, we conclude that the case is
not moot and therefore proceed to a consideration of the
question of standing.

II. Standing.

The issue to be resolved on this appeal is a narrow one:
on a motion for summary judgment, does a competitor
have standing under the Clayton Act to enjoin the pro-
posed merger of the two largest producers in the relevant
market whose post-acquisition market share is more than
sufficient to establish a prima facie showing of monopoly
power and a presumption of illegality? Defendants main-
tain that even-at this preliminary stage of the proceedings,
plaintiff has failed to raise a genuine issue of material
fact as to whether it is threatened with “antitrust in-
jury.” We disagree.

As the district court correctly recognized, to survive a
motion for summary judgment the party opposing the
motion must provide a factual basis for its allegations so
that when all reasonable inferences therefrom are drawn
in its favor, “‘ ‘the evidence is such that a reasonable jury
could return a verdict for the nonmoving party.’” 689 F.
Supp. at 78 (quoting Anderson v. Liberty Lobby, Inc., 477
U.S. 242, 248 (1986)); see Murray v. NBC, Inc., 844 F.2d
988, 992 (2d Cir.), cert. denied, 109 S. Ct. 391 (1988) ;
Knight v. United States Fire Insurance Co., 804 F.2d 9,
11-12 (2d Cir. 1986), cert. denied, 480 U.S. 932 (1987).
Summary judgment is appropriate “against a party who
fails to make a showing sufficient to establish the existence
of an element essential to that party’s case.” Celotex
Corp. v. Catrett, 477 U.S. 317, 322 (1986). The threshold
issue in an antitrust case brought under section 16 of the
Clayton Act is whether the private plaintiff is “threatened
[with] loss or damage by a violation of the antitrust
laws,” 15 U.S.C, § 26, i.e., “threatened loss or damage ‘of

lla

the type the antitrust laws were designed to prevent and
that flows from that which makes defendants’ acts unlaw-
ful.’” Cargill, Inc. v. Monfort of Colorado, Inc., 479
U.S. 104, 113 (1986) (quoting Brunswick Corp. v. Pueblo
Bowl-O-Mat, Inc., 429 U.S. 477, 489 (1977)). Simply
stated, in this case we therefore must determine whether
plaintiff has raised a genuine issue of material fact suffi-
cient to show a threat of antitrust injury as the result of
the proposed merger. See id.; Brunswick, 429 U.S. at 489;
see also Volvo North America Corp. v. Men’s Int’l Profes-
sional Tennis Council, 857 F.2d 55, 66 (2d Cir. 1988).

Section 7 of the Clayton Act provides in pertinent part
that

No person ... shall acquire . . . the assets of
another person ... where... the effect of such
acquisition may be substantially to lessen competi-
tion, or to tend to create a monopoly.

15 U.S.C. § 18 (emphasis added). Under section 16 of the
Clayton Act, a private plaintiff is entitled to sue for
injunctive relief “against threatened loss or damage’’ to
remedy a violation of section 7. Jd. § 26 (emphasis
added).

In evaluating plaintiff’s antitrust claims, the starting
point is Lipton’s post-acquisition market share. See
Brown Shoe Co. v. United States, 370 U.S. 294, 343
(1962) (“market share... is one of the most important
factors to be considered when determining the probable
effects of the combination on . . . competition in the rele-
vant market”). Whether a proposed merger would sub-
stantially lessen competition or tend to create a monopoly
is determined through findings, for example, “that the
relative size of the acquiring corporation ha[s] increased
to such a point that its advantage over competitors
threaten|s] to be ‘decisive.’” Jd. at 321 n.36 (quoting
H.R. Rep. No. 1191, 81st Cong., 1st Sess. 8 (1950) ).
Indeed,

12a

a merger which produces a firm controlling an undue
percentage share of the relevant market, and results
in a significant increase in the concentration of firms
in that market, is so inherently likely to lessen com-
petition substantially that it must be enjoined in the
absence of evidence clearly showing that the merger
is not likely to have such anticompetitive effects.

United States v. Philadelphia Nat'l Bank, 374 U.S. 321,
363 (1963) (emphasis added). While market share data
alone does not create an irrebutable presumption of ille-
gality, see Brown Shoe, 370 U.S. at 322 n.388 (market
share data must be considered “within an industry frame-
work... [;] [s]tatistics reflecting the shares of the mar-
ket controlled by . .. the parties to the merger” must be
further examined in light of the “structure, history and
probable future” of the particular market) ; accord United
States v. General Dynamics Corp., 415 U.S. 486, 498
(1974), such a presumption can be overcome only by evi-
dence that the market share data gives an “inaccurate
account of the acquisition[’s] probable effects on competi-
tion.” See United States v. Citizens & Southern Nat’l
Bank, 422 U.S. 86, 120 (1975); United States v. Waste
Management, Inc., 743 F.2d 976, 982 (2d Cir. 1984).
Thus, unless defendants meet their burden of rebutting
this presumtion, the merger must be enjoined.

The fact that a competitor of parties to a proposed mer-
ger is seeking to remedy the alleged anticompetitive con-
duct does not significantly alter the analysis. Although we
must be wary of competitors attempting to obtain anti-
trust standing based upon prospective loss or damage due
to competition for increased market share, cf. Cargill, 479
U.S. at 116 & 122, we have little doubt that antitrust in-
jury to a competitor can be found when the market share
of the merging firms threatens to be decisive. Conse-
quently, not only is the post-acquisition market share of
84% in this case prima facie evidence of monopoly power
as the district court found, 689 F. Supp. at 79, it also
raises a presumption of illegality and of antitrust injury

13a

to competitors of the alleged monopolist who are dam-
aged by the “ ‘type of loss that the claimed violations .. .
would be likely to cause.’” Bruns::'ck, 429 U.S. at 489
(quoting Zenith Radio Corp. v. Hazeltine Research, Inc.,
395 U.S. 100, 125 (1969) ).

Relying, as did the district court, on the Fifth Circuit’s
decision in Phototron Corp. v. Eastman Kodak Co., 842
F.2d 95 (5th Cir.), cert. denied, 108 S. Ct. 1996 (1988)
defendants nevertheless contend that “ ‘the notion that
merely facing the specter of a monopoly is enough to
create standing in a competitor is not the law.’” Ap-
pellees’ Brief at 30 (quoting 842 F.2d at 100). Phototron
involved tite proposed merger of the two largest photo-
finishers in the wholesale photoprocessing market. A
competitor of the merging companies challenged the
merger, seeking a preliminary injunction barring the
impending transaction. The district court determined,
solely for the purpose of deciding whether a preliminary
injunction should issue, that the resultant market share
would range anywhere from 66-85% in the wholesale
photofinishing national market and that plaintiff had
standing to challenge merger. 687 F. Supp. 1061, 1065-
66 & 1069 (N.D. Tex. 1988). After specifically finding
that Phototron had shown a substantial likelihood of
demonstrating antitrust injury regarding its claim un-
der section 7 of the Clayton Act, id. at 1070; but cf. 842
F.2d at 98-99 & n.3 (stating that district court failed
to consider likelihood of success on standing issue), the
district court granted a preliminary injunction. On ap-
peal, the Fifth Cireuit reversed on the authority of the
Supreme Court’s decision in Cargill. The Phototron court
held that the “facially sensible proposition” that a com-
petitor has standing to challenge a merger creating an
alleged monopolist has been “undermined by Cargill.”
842 F.2d at 100. We do not agree that this is neces-
sarily so.

In Cargill, the second largest beef packer in the rele-
vant market was attempting to merge with the third

l4a

largest competitor in that market. After the proposed
merger, the combined market share of the two companies
would have been only 20.4%, below the market share of
the industry leader whose share was 27.3% and who was
not a party to the action. Instead, the fifth-largest beef
packer brought an action under section 16 of the Clay-
ton Act to enjoin the prospective merger, and after a
full trial on the merits, the district court granted per-
manent injunctive relief. 591 F. Supp. 683 (D. Colo.
1983). The Tenth Circuit subsequertly affirmed. 761
F.2d 570 (10th Cir. 1985). In its consideration of plain-
tiff’s claim of antitrust injury, the Supreme Court con-
cluded that the record evidence “[did] not support a
finding of antitrust injury, but only of threatened loss
from increased competition.” 479 U.S. at 122: The
Court stated that

the antitrust laws do not require the courts to pro-
tect small businesses from the loss of profits due to
continued competition, but only against the loss of
profits from practices forbidden by the antitrust
laws. The kind of competition that [plaintiff] alleges
here, competition for increased market share, is not
activity forbidden by the antitrust laws.

Id. at 116. The Cargill Court went on to explain that
plaintiff had failed to allege anticompetitive conduct
harmful both to “competitors and competition,” id. at
118, and that the post-merger market share was insuffi-
cient in any event to support an inference of predatory
activity following the merger. 7d. at 119 n.15. Spe-
cifically, the Court expressed doubt that a claim of
predatory pricing, even had it been advanced by plain-
tiff, would have been supported by the record given the
lack of market power to engage in such a scheme. /d. Ac-
cordingly, the Supreme Court held that the district court’s
issuance of a permanent injunction was inappropriate
since plaintiff was unable to prove at trial a threat of
antitrust injury.

15a

As the district court in Phototron recognized,

[t]he linchpin of the Cargil’ Cezision is the require-
ment that a plaintiff seeking to permanently enjoin
an allegedly unlawful business combination must
allege and prove an actionable antitrust injury which
results from the proscribed combination.

687 F. Supp. at 1067 (emphasis in original). The Fifth
Circuit in reversing the judgment of the district court,
however, quoted Justice Stevens’ dissent in Cargill that
the Supreme Court will not grant relief if there is
merely “ ‘a significant probability that the merger will
adversely affect competition in the market in which the
plaintiff must compete.’” 842 F.2d at 100 (quoting 479
U.S. at 123 (Stevens, /., dissenting) ). While this may
or may not be the law as it relates to the granting of
permanent injunctive relief after a plenary trial on the
merits, certainly a demonstrated probability at the pre-
liminary injunction stage that a merger will adversely
affect competition in the relevant market is sufficient in
order to survive a motion for summary judgment. To the
extent that Phototron requires proof of antitrust injury
on an application for a preliminary injunction, we de-
cline to follow its reasoning.

There is no question, as recognized by the district court
in this case and by the Fifth Circuit in Phototron, that
Cargill indeed “has imposed significant barriers to com-
petitor attempts to enjoin merger transactions.” Photo-
tron, 842 F.2d at 102; see 689 F. Supp. at 82. If a
competitor is attempting to establish standing to challenge
a merger based solely upon a claim of threatened injury
from predatory pricing, it faces the formidable task of
convincing a court that the alleged antitrust injury is
something other than mere losses due to “vigorous com-
petition.” Cargill, 479 U.S. at 116; see Brown Shoe, 370
U.S. at 320 (antitrust laws were enacted for “the protec-
tion of competition, not competitors”) (emphasis in orig-

16a

inal). Because the weight of economic evidence indicates
that “predatory pricing schemes are rarely tried, and even
more rarely successful,” Matsushita Elec. Indus. Co. v.
Zenith Radio Corp., 475 U.S. 574, 589 (1986), and com-
mentary cited therein, allegations of injury from such
practices accordingly will be found -to occur, “only infre-
quently.” Cargill, 479 U.S. at 121. This is particularly
true when the post-acquisition market share is insufficient
to support an inference that predatory activity is likely
to occur. It is important to note, however, that although
the plaintiff in Cargill was unable to demonstrate a threat
of antitrust injury, the Court expressly rejected the posi-
tion of the United States, appearing in the case as amicus
curiae, that there be a per se rule denying a competitor
standing for “necessarily speculative’ claims of post-
acquisition predatory pricing. Jd. at 120-21. In so holding,
the Cargill Court explained that “[i]t would be novel
indeed for a court to deny standing to a party seeking an
injunction against threatened injury merely because such
injuries rarely occur.” Jd. at 121.

While the Supreme Court’s decision in Cargill, there-
fore, clearly has made competitor attempts to enjoin mer-
gers more difficult, it has not rendered such attempts
impossible. In our view, this case represents one of those
instances envisioned by Congress where a competitor has
standing under the Clayton Act “to arrest the creation of
... [a] monopol{y] in [its] incipiency and before con-
summation.” §S. Rep. No. 698, 63d Cong., 2d Sess. 1
(1914); accord 8. Rep. No. 1775, 81st Cong., 2d Sess.
4-5 (1950); Brown Shoe, 370 U.S. at 317; United States
v. EI. du Pont de Nemours & Co., 353 U.S. 586, 597
(1957); F. & M. Schaefer Corp. v. C. Schmidt & Sons,
Inc., 597 F.2d 814, 816 (2d Cir. 1979) (per curiam).

Nevertheless, we are mindful, as was the Fifth Circuit
in Phototron, that “[g]iven the onerous effects of granting
a preliminary injunction ..., more than mere pleading is
necessary to establish standing.” 842 F.2d at 98; see Buf-

17a

falo Forge Co. v. Ampco-Pittsburgh Corp., 638 F.2d 568,
569 (2d Cir. 1981); Missouri Portland Cement Co. v.
Cargill, Inc., 498 F.2d 851, 870 (2d Cir.), cert. denied, 419
U.S. 883 (1974). Even at the summary judgment stage,
“antitrust law limits the range of permissible inferences
[that may be drawn] from ambiguous evidence.” Mat-
sushita, 475 U.S. at 588 (emphasis added). In the in-
stant case, unlike in Cargill, however, there is nothing
ambiguous about the post-merger market share. See R.
Bork, The Antitrust Paradox 221 & 406 (1978) (anti-
trust law should strike at horizontal mergers “creating
very large market shares (thore [over 60 or 70%] that
leave fewer than three significant rivals in any mar-
ket)’’).

That is not to say that an 84% market share is a per se
violation of section 7 of the Clayton Act. Market share
data, like any economic evidence, must be evaluated with
care. See United States Dep’t of Justice 1984 Merger
Guidelines, 49 Fed. Reg. 26,823; see also Cargill, 479 U.S.
at 121 n.17; Matsushita, 475 U.S. at 593-94. As we previ-
ously have recognized, market share data that does not
accurately reflect probable market power may not be
relied upon to invalidate a merger. See United States v.
Waste Management, Inc., 743 F.2d 976, 984 (2d Cir.
1984). At a plenary hearing on an application for a per-
manent injunction, Lipton is free to argue, for example,
that the “hot beverage” market rather than the “herbal
tea” market is the relevant market. Lipton claims here
that there is “dispositive” economic evidence indicating
that Bigelow, Lipton, Celestial and a host of others ac-
tually compete in the hot beverage market. If that is the
case, Lipton’s alleged post-acquisition 84% market share
of herbal tea will indeed “dissolve[] into insignificance.”
Appellees’ Brief at 10 n.8. That, however, is a judgment
to be made by the district court following a full trial on
the merits after giving due consideration to market share
data, evidence of concerning Lipton’s capacity to absorb

18a

the market shares of rival competitors, barriers to entry
and other factors.

At this stage of the proceedings, defendants concede
for the purposes of disposition of their motion for sum-
mary judgment that the relevant market is “herbal tea.”
689 F. Supp. at 79 n.3; cf. Phototron, 687 F. Supp. at
1063 (indicating that parties disputed whether whole-
sale photofinishing or all sources of photofinishing was
relevant market for purposes of issuing preliminary in-
junction), rev’d, 842 F.2d at 97 (same). Market share
data—assuming that it is accurate and indicative of sub-
stantial market power to eliminate competition—consti-
tutes sufficient evidence, in and of itself, of antitrust
injury to a competitor to create a genuine issue for trial.
See Tasty Baking Co. v. Ralston Purina, Inc., 653 F.
Supp. 1250, 1265 (E.D. Pa. 1987) (‘“[n]othing else need
be shown to demonstrate that defendants’ acquisition im-
permissibly creates a probable anticompetitive effect’’) ;
id. at 1274 “[ajll the predatory intent needed in this
case is demonstrated . . . by the Clayton Act §7 pre-
sumptions . . . [because], if realized, [they] would con-
stitute antitrust injury”); see also P. Areeda & H.
Hovenkamp, Antitrust Law { 340.2g, at 365-66 (Supp.
1988); cf. Alberta Gas Chemicals Ltd. v. EI. du Pont de
Nemours & Co., 826 F.2d 1235, 1246 (3d Cir. 1987) (de
minimis foreclosure of competition in already heavily
concentrated industry does not establish violation of § 7
or resultant antitrust injury), cert. denied, 108 S. Ct.
2830 (1988). Bigelow therefore is entitled to the benefit
of all reasonable inferences that follow from the alleged
deliberate acquisition by merger of substantial monopoly
power in the herbal tea market and to a presumption that
following the merger Lipton would be likely to eliminate
competition in that market by, inter alia, reducing Bige-
low’s access to supermarket shelf space for its products.

19a

CONCLUSION

Accordingly, because we find that plaintiff has demon-
strated a substantial likelihood of sustaining “antitrust
injury,” the judgment of the district court granting de-
fendants’ motion for summary judgment is reversed, and
the case is remanded to the district court for further
proceedings consistent with this opinion.

Reversed and remanded.

20a
APPENDIX B

UNITED STATES DISTRICT COURT
DISTRICT OF CONNECTICUT

Civil Number B-88-299 (JAC)
R.C. BIGELOW, INC.
V.

UNILEVER N.V., THOMAS J. LIPTON, INC.,
_CELESTIAL SEASONINGS, INC. and KRAFT, INC.

[Filed June 15, 1988]

Appearances:

PAUL WINDELS, JR.
ANTHONY A. DEAN
(Windels. Marx, Devies & Ives)
New York, NY
Counsel for Plaintiff

RICHARD ORR

(Tyler Cooper & Alcorn)

New Haven, CT
Counsel for Defendants Thomas J. Lipton, Inc.,
Celestial Seasonings, Inc. and Kraft, Ine.

RICHARD J. WERTHEIMER
(Arnold & Porter)
Washington, D.C.
Counsel for Defendant Thomas J. Lipton, Inc.

TEFFT W. SMITH

(Kirkland & Ellis)

Chicago, IL
Counsel for Defendants Celestial Seasonings,
Ine. and Kraft, Ine.

2la

RULING ON MOTION FOR SUMMARY JUDGMENT
JOSE A. CABRANES, District Judge:

Plaintiff R.C. Bigelow, Ine. (“Bigelow”), the nation’s
third largest producer of herbal tea, seeks to enjoin a
proposed merger of the two largest producers of herbal
tea in the country. The question presented is whether
Bigelow has made a sufficient showing of “antitrust in-
jury” to establish standing under section 16 of the Clay-
ton Act, 15 U.S.C. § 26.

Bigelow brings this action for injunctive relief against
Unilever N.V. (“Unilever”), Thomas J. Lipton, Ine.
(“Lipton”), Celestial Seasonings, Ine. (“Celestial”), and
Kraft, Inc. (“Kraft’’),' pursuant to section 16 of the
Clayton Act, 15 U.S.C. § 26. Bigelow alleges that the
proposed acquisition by Lipton of Celestial will substan-
tially lessen competition and create a monopoly in the
national market for herbal teas, thereby threatening Big-
elow with serious loss and damages. Defendants have
moved for summary judgment on the ground that plain-

tiff lacks standing to assert its claim for injunctive re-
lief.

‘Celestial is a subsidiary of Kraft, and Lipton is a subsidiary
of Unilever. Although Unilever has neither entered an appearance
in this case nor responded in any other manner, the parties are in
agreement that Unilever’s presence in this action is unnecessary
at this stage of the proceedings. See Certified Official Transcript
of Hearing of June 10, 1988 (filed June 13, 1988) (“Transcript”)
at 13-14.

2 Defendant originally filed a document entitled “Defendants’
Memorandum in Opposition to Plaintiff’s Request for a Temporary
Restraining Order.” At the hearing of May 31, 1988, the de-
fendants agreed that that memorandum was, in effect, a motion
to dismiss for failure to state a claim, and agreed to have the
court consider the documents as such. At the same time. the court
and the parties agreed on a schedule for expedited discovery prior
to a hearing on defendants’ motion and, if necessary, a hearing
on plaintiff’s motion for a preliminary injunction. Rule 12(b) of
the Federal Rules of Civil Procedure provides that if, on a motion

22a

On May 31, 1988, the court entered a temporary re-
straining order upon the consent of defendants Lipton,
Celestial and Kraft enjoining defendants from carrying
out the proposed transaction until either defendants’ dis-
positive motion is granted, or a trial on the merits now
scheduled for June 20, 1988 is concluded. A hearing on
the motion for summary judgment was held on June 10,
1988. At that hearing, the parties represented that, if
necessary, they were ready to proceed to a trial on the
merits, and that no new or additional discovery would
be necessary. See Certified Official Transcript of Hear-
ing of June 10, 1988 (filed June 138, 1988) (“Tran-
script’) at 61-63, 67-68. Accordingly, the motion for
summary judgment is ripe for decision.

I.

In order to grant a motion for summary judgment, the
court must determine that there is no “genuine issue as
to any material fact” and that “the party is entitled to
judgment as a matter of law.” Fed. R. Civ. P. 56(c).
A “material” fact is one whose resolution will affect the
ultimate determination of the case. See Anderson v. Lib-
erty Lobby, Inc., 106 S. Ct. 2505, 2510 (1986). A factual
dispute is “genuine” when “the evidence is such that a
reasonable jury could return a verdict for the nonmoving
party.” Id. The party opposing summary judgment must
provide a factual basis for its allegations and may not
rely on “mere speculation or conjecture as to the true
nature of the facts.” Knight v. United States Fire In-
surance Co., 804 F.2d 9, 12 (2d Cir. 1986), cert. denied,
107 8. Ct. 1570 (1987). In determining whether a mate-
rial issue of fact exists, the court must resolve all am-

to dismiss for failure to state a claim, “matters outside the pleading
are presented to and not excluded by the court, the motion shall be
treated as one for summary judgment.” At the hearing of June 10,
1988, the parties agreed that the court might treat the pending mo-
tion as one for summary judgment. See Transcript at 15.

23a

biguities and draw all inferences against the moving
party. See Anderson, 106 S. Ct. at 2509-11. Accordingly,
the court must determine whether plaintiff has raised a
genuine issue of material fact with respect to the thres-
hold standing issue of “antitrust injury.”

II,

Section 16 of the Clayton Act, 15 U.S.C. § 26, provides
injunctive relief for private parties “threatened [with]
loss or damage by a violation of the antitrust laws.” In
Cargill, Inc. v. Monfort of Colorado, Inc., 107 S. Ct. 484
(1986), the Supreme Court held that only a private plain-
tiff threatened with “antitrust injury” has standing to
sue under section 16. In other words, “a private plain-
tiff must allege threatened loss or damage ‘of the type the
antitrust laws were designed to prevent and that flows
from that which makes defendants’ acts unlawful.’” 107
S. Ct. at 491 (quoting Brunswick Corp. v. Pueblo Bowl-
O-Mat, Inc., 429 U.S. 477, 489 (1977)). Because the
antitrust laws “were enacted for ‘the protection of com-
petition, not competitors,” Brunswick, 429 U.S. at 488
(quoting Brown Shoe Co. v. United States, 370 U.S. 294,
320 (1962)) (emphasis in Brown), “only harm stem-
ming from a reduction in competition qualifies as injury
cognizable under the antitrust laws.” Adams v. Pan
American World Airways, Inc., 828 F.2d 24, 26 (D.C.
Cir. 1987), cert. denied, 108 S. Ct. 1225 (1988). Activity
which seeks to reduce competition is also referred to as
“anticompetitive” or “predatory.” See Aspen Skiing Co.
v. Aspen Highlands Skiing Corp., 105 8. Ct. 2847, 2857
(1985). In this case, therefore, the question is whether
the proposed acquisition of Celestial by Lipton poses a
threat of harm to Bigelow resulting from anticompetitive
or predatory activity.

It is undisputed that the acquisition of Celestial by
Lipton will result in Lipton’s control of at least 80%

24a

of the market in herbal teas.’ See Exhibit 9 to Affidavit
of Clayton A. Prugh (filed June 9, 1988) (“Prugh Affi-
davit”); Transcript at 20. A post-acquisition market
share of 80% is more than sufficient to establish a prima
facie showing of “monopoly power.” See United States v.
Waste Management, Inc., 743 £.2d 976, 981 (2d Cir.
1984). It is clear, however, that “[t]he mere possession
of monopoly power does not ipso facto condemn a market
participant.” Berkey Photo, Inc. v. Eastman Kodak Co.,
603 F.2d 262, 275 (2d Cir. 1979), cert. denied, 444 U.S.
1093 (1980);. see also Northeastern Telephone Co. v.
American Telephone & Telegraph Co., 651 F.2d 76, 84-
85 (2d Cir. 1981), cert. denied, 455 U.S. 948 (1982).
As the Court of Appeals for the Fifth Circuit recently
observed, “[i]n Cargill, the [Supreme] Court required
that the plaintiff not simply be a competitor of an alleged
monopolist; rather, the plaintiff must show antitrust in-
jury.” Phototron Corp. v. Eastman Kodak Co., 842 F.2d
95, 100 (5th Cir. 1988). Accordingly, the mere fact that
Lipton will possess monopoly power after the proposed
acquisition is not a sufficient showing that Lipton will
exercise that power in a way that will cause antitrust
injury to Bigelow. See also 3 P. Areeda & H. Hoven-
kamp, Antitrust Law § 710 (Supp. 1987) (“Mere mo-
nopoly pricing is not a violation of the Sherman Act.”).

It is arguable that a showing of monopoly power would
be sufficient if it were also shown that Lipton was acting
with predatory intent wl.en it sought to acquire Celestial.
See Aspen Skiing, 105 S. Ct. at 2857 & n.28. Bigelow
contends that Lipton intends to acquire Celestial in order
to secure monopoly power and thereafter drive plaintiff
out of the herbal tea market. In support of this con-
tention, Bigelow argues that Lipton has paid “a sub-
stantial premium over the realistic value of Celestial”

3 Defendants agreed to assume for the purposes of this argument
that the relevant market is “herbal tea” as opposed to “tea.” See
Transcript at 18.

25a

and is prepared to pay this premium as a means to
obtaining monopoly power. Memorandum of Law in
Support of Plaintiff’s Motion for a Preliminary Injunc-
tion (filed May 26, 1988) at 14. Bigelow has also sub-
mitted evidence showing that Lipton approached Bigelow
one week after the proposed acquisition was announced
expressing an interest to buy Bigelow. See Affidavit of
David C. Bigelow (filed May 30, 1988) (“Bigelow Af-
fidavit”) at {| 34. In plaintiff’s view, this evidence demon-
strates that Lipton was acting with predatory intent
when it sought to acquire Celestial.

There is nothing in the record, however, to indicate
why the proposed purchase price for Celestial ought to
be regarded as excessively high. More important, there
is nothing in the record to suggest that Lipton was will-
ing to pay a substantial premium in order to obtain
monopoly power. To the contrary, there is evidence show-
ing that Celestial was sold to Kraft four years earlier
at a price within reasonable range of the price now being
offered by Lipton. See Deposition of David W. Frost
(filed June 9, 1988) at 15. Indeed, the president of plain-
tiff, David C. Bigelow, has testified that he would be
willing to sell his own company (whose market share is
less than a third of Celestial’s) for a substantially
greater sum than Lipton is offering to pay for Celestial.
See Deposition of David C. Bigelow (filed June 10, 1988)
(“Bigelow Deposition”) at 253; Plaintiff’s Memorandum
of Law in Opposition to Def: -dants’ Motion to Dismiss
(filed June 9, 1988) (“Plaintiff’s Memorandum”) at 3.
Mr. Bigelow also observed, with reference to the high
value of his own company, that “franchises [sic] are very
valuable today. I don’t have to tell you. Franchises like
Bigelow, Lipton, and Celestial [are] strongly valuable.”
Id. Finally, the evidence in the record supports Lipton’s
position that the purchase price reflects in part Lipton’s
expected cost savings and efficiencies. See Exhibit 13 to
Prugh Affidavit; Attachment 3 to Affidavit of Andrew M.

26a

Rosenfield (filed June 19, 1988) at Exhibit 1. Without
some factual showing that Lipton’s purchase price re-
flects a payment for monopoly power, plaintiff’s allega-
tions of predatory intent remain speculative.

Plaintiff has also submitted several of Lipton’s internal
memoranda for the purpose of demonstrating Lipton’s
intent to “eliminate competition” in the herbal tea mar-
ket. See Exhibits 17, 18, 19, 20, 21, 23, 24 to Prugh
Affidavit. However, these memoranda indicate nothing
more than general competitive intent to “play hardball”
with the competition. Bigelow Deposition at 158. They
do not suggest that Lipton intended to “eliminate compe-
tition” by any means other than fair competition. To the
contrary, the evidence demonstrates that Lipton simply
intended to engage in “vigorous competition.” Cargill,
107 S. Ct. at 492. Without evidence that Lipton’s acqui-
sition of Celestial is an attempt “te exclude rivals on
some basis other than efficiency,” , Bigelow’s allegations
of predatory intent must fail. R. Bork, The Antitrust
Paradox 138 (1978).

Although plaintiff has failed to raise a genuine issue
of material fact regarding Lipton’s intent in acquiring
Celestial, plaintiff may nevertheless establish “antitrust
injury” if it can show that there is a substantial like-
lihood that Lipton will engage in predatory activity after
the acquisition. In this regard, Bigelow alleges several
predatory practices in which Lipton is likely to engage,
with resulting antitrust injury. These are: (a) preda-
tory pricing; (b) improper control over retail store shelf
space and promotional schemes; (c) improper control
over distributors to retail stores; and (d) improper
control over suppliers of raw herbs.

A.

Predatory pricing has been authoritatively defined by
the Supreme Court as “pricing below an appropriate

_ ew do

27a

measure of cost for the purpose of eliminating competi-
tors in the short run and reducing competition in the long
run.” Cargill, 107 S. Ct. at 498. Our Court of Appeals,
in turn, has defined the appropriate measure of cost as
“prices below reasonably anticipated marginal cost.”
Northeastern Telephone, 651 F.2d at 84. The Supreme
Court has warned that “[c]laims of threatened injury
from predatory pricing must... be evaluated with care,”
Cargill, 107 S. Ct. at 495 n.17, since predatory pricing
schemes are infrequently attempted and their success is
“inherently uncertain.” Matsushita Electric Industrial
Co., Inc. v. Zenith Radio Corp., 106 S. Ct. 1348, 1357
(1986) .*

Althongh plaintiff alieges that Lipton will engage in
selective and temporary price reductions for at least
some brands to a level below cost, see Bigelow Affidavit
at 22, plaintiff has nevertheless failed to submit any
evidence whatsoever in support of this allegation. To the
contrary, Mr. Bigelow stated in his deposition that he
has °“‘no idea what prices will do” after the proposed
acquisition. Bigelow Deposition at 137. Upon being
asked “[w]hat specifically, if anything, do you believe
that Lipton will do in the marketplace for herb tea
upon the consummation of [the proposed acquisition],”
Mr. Bigelow responded, “If I were to answer that, I mean
it would just be pure speculation on my part... as to
what I would anticipate that they would do. I have no
idea how they are going to manage the two companies.”
Id. at 138. Plaintiff’s counsel concedes that plaintiff has
submitted no evidence of past instances of predatory

The Supreme Court has also noted that “the mechanism by
which a firm engages in predatory pricing—lowering prices—is the
same mechanism by which a firm stimulates competition; because
‘cutting prices in order to increase business often is the very
essence of competition ... mistaken inferences ... are especially
costly, because they chill the very conduct the antitrust laws are
designed to protect.’” Cargill, 107 S. Ct. at 495 nJ7 (quoting
Matsushita, 106'S. Ct. at 1360).

28a

pricing, see Transcript at 52, and there is no evidence in
the record to suggest a present intent to engage in any
such activity in the future. The evidence relied upon by
plaintiff in this case is similar to that found insufficient
by the Supreme Court in Cargill, where the Court ob-
served that the “evidence” of predatory pricing consisted
“only of four passing references . . . to the possibility
that [defendant’s] prices might dip below cost.” Cargill,
107 S. Ct. at 494. The Court found such evidence to
“fall far short of establishing an allegation of injury
from predatory pricing.” Jd. Similarly, plaintiff’s un-
supported and contradictory allegations of predatory
pricing in this case are insufficient to establish a threat
of antitrust injury.°
B.

In addition to predatory pricing, Bigelow argues that
Lipton will induce supermarket chains to decrease or
eliminate the amount of shelf space and the promotional
schemes allocated to Bigelow. It has submitted evidence
of Lipton’s prior use of “planograms,” or store shelf
schematics, in support of its claim that Lipton will at-
tempt to influence improperly retail stores. See Exhibits
33, 35 to Prugh Affidavit. Bigelow contends that Lipton,
because it would command a monopoly share of the herbal
tea market, could effectively require retailers to adopt
these self-serving schematics or planograms.

The only material which Bigelow has submitted in
support of this allegation, however, is a letter from its

5 Even if the court were to have found that plaintiff had raised
a genuine issue of material fact with respect to whether there
- was a substantial likelihood that Lipton would engage in predatory
pricing, plaintiff has failed to submit any evidence raising a genu-
ine issue concerning Lipton’s ability to absorb the market shares
of its competitors once prices have been cut, and the barriers to
entry in the market when prices are subsequently raised to supra-
competitive levels. These factors are also essential to a claim of
predatory pricing, see Cargill, 107 S. Ct. at 494 n.15, and plaintiff’s
failure to raise genuine issues of material fact with respect to
them would also be fatal to its claim of predatory pricing.

29a

attorney to the Federal Trade Commission which sets
forth a list of retail chain stores which allegedly have
adopted Lipton’s tea department schematic. See Exhibit
35 to Prugh Affidavit. However, standing alone, this in-
formation, if taken as true for the purposes of this
motion, fails to raise a genuine issue of material fact
with respect to whether Lipton will improperly compel
retail store chains to adopt its schematics. Indeed, de-
fendants have submitted an affidavit by Zip Lemmerman,
Senior Vice President, Merchandising, for Pathmark
Supermarkets, in which Mr. Lemmerman states that “it
is Pathmark, and not Lipton or any other supplier, which
decides shelf location and how much space each product
will receive in the allocation.” Affidavit of Zip Lemmer-
man, Exhibit 3 to Defendants’ Memorandum in Opposi-
tion to Plaintiff’s Request for a Temporary Restraining
Order (filed May 31, 1988). Bigelow does not contend
that planograms are per se illegal, but rather, that Lip-
ton will employ such schematics in an illegal manner.
Without some evidence of a prior history of such be-
havior, however, or a present intent to engage in such
behavior in the future, Bigelow has failed to raise a
genuine issue of material fact on this claim.*®

C.

Plaintiff also alleges as predatory activity that Lipton
will exercise improper control over distributors and sup-
pliers. With respect to distributors, Bigelow submitted
no evidence that Lipton will attempt to interfere im-
properly with plaintiff’s distributors. Indeed, Mr. Bigelow
views these distributors as “loyal” to his company.
Bigelow Deposition at 191. He noted that his company

6 Indeed, David C. Bigelow testified at his deposition that he
does not expect Lipton to increase the amount of advertising and
promotions for herbal tea previously expended by Lipton and
Celestial. See Bigelow Deposition at 182. Mr. Bigelow even sug-
gested that there might be a reduction. See id. at 247.

30a

has “a longstanding relationship with these distributors
and we are very, very strong with these people.” Jd. at
190. In fact, Mr. Bigelow stated that his distributors
would have “no reason” at this time to anticipate reduc-
ing or eliminating their services to plaintiff. Jd. at 187-
88.

D.

With respect to suppliers, plaintiff contends that the
proposed acquisition poses a threat that Lipton will exer-
cise improper control over the raw herb market. Again,
however, Bigelow’s allegations lack factual support in the
record. No evidence in the record has been brought to
the court’s attention to support Bigelow’s claims that it
will suffer any shortage of raw materials as a result of
the proposed acquisition. Although Bigelow has submitted
evidence suggesting that the raw herb market suffers
from “major world shortages,” Exhibit 29 to Prugh Affi-
davit, there is no evidence suggesting that Lipton will
intentionally interfere with plaintiff’s supply of raw herbs
during these times of shortage. Accordingly, the court
finds that plaintiff has failed to raise a genuine issue of
material fact concerning Lipton’s alleged predatory con-
trol over distributors and suppliers.

ITT.

As the Court of Appeals for the Fifth Circuit has ob-
served, “Cargill has imposed significant barriers to com-
petitor attempts to enjoin merger transactions.” Photo-
tron Corp., 842 F.2d at 102. “Proof that an entity will
commit bad acts is difficult to provide at the preliminary
injunction stage. This is not to say, however, that once
those bad acts occur, relief cannot be had. The antitrust
laws provide treble damage recovery for competitors who
successfully attack anticompetitive activities.” Jd. Al-
though Bigelow asserts that at a later date it will be
nearly impossible to unscramble the proverbial “scrambled
eggs” of antitrust lore, see Plaintiff’s Memorandum at 19,

3la

it is the ease that Bigelow will nonetheless have an action
for treble damages and injunctive relief for any antitrust
injuries that it may suffer.’ Having failed at this pre-
liminary stage to raise a genuine issue of material fact
with respect to whether it is threatened with antitrust
injury, plaintiff’s claim must fail. Accordingly, defend-
ants’ motion for summary judgment must be granted.

CONCLUSION

For the reasons stated above, defendants’ motion for
summary judgment is granted.

It is so ordered.

Dated at New Haven, Connecticut, this 15th day of
June, 1988.
s/ José A. Cabranes
JOSE A. CABRANES
United States District Judge

7 At oral argument, counsel for plaintiff contended that plaintiff
would not have a remedy at law if Lipton were to engage in the
alleged activity because the alleged predatory activity would be too
difficult to prove. See Transcript at 55-56. If plaintiff concedes
that he would not be able to prove that he had suffered antitrust
injury once the alleged illegal activity occurred, then it is difficult
to understand how the court could find that a substantial likelihood
now exists that plaintiff will suffer antitrust injury in the future.
Cf. Cargill, 107 S. Ct. 490 (noting that “[i]t would be anomalous

. to read the Clayton Act to authorize a private plaintiff to
secure an injunction against a threatened injury for which he
would not be entitled to compensation if the injury actually
occurred”).

-—————— <<

32a

APPENDIX C

UNITED STATES COURT OF APPEALS
FOR THE SECOND CIRCUIT

At a stated term of the United States Court of Appeals
for the Second Circuit, held at the United States Court-
house, in the City of New York, on the eighth day of
March, one thousand nine hundred and eighty-nine.

Docket Number 88-7505
R.C. BIGELOW, INC.,
Plaintiff-A ppellant,

-\-

UNILEVER N.V., THOMAS J. LIPTON, INC.,
CELESTIAL SEASONINGS, INC., and KRAFT, INC.,
Defendants-A ppellees.

[Filed Mar. 8, 1989]

A petition for rehearing containing a suggestion that
the action be reheard in banc having been filed herein by
Defendants-Appellees, UNILEVER N.V., THOMAS J. LIP-
TON, INC., CELESTIAL SEASONINGS, INC., and KRAFT, INC.

Upon consideration by the panel that heard the appeal,
itis

Ordered that said petition for rehearing is DENIED.

33a

It is further noted that the suggestion for rehearing in
banc has been transmitted to the judges of the court in
regular active service and to any other judge that heard
the appeal and that no such judge has requested that a
vote be taken thereon.

ELAINE B. GOLDSMITH
Clerk

By /s/ Fred M. Cassidy
Ch. Deputy Clerk

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Source: Frix Law Library, https://www.frixlaw.com/law-library/documents/brief%3Amicro_IA40385002_1447%3A1. Public record. Not legal advice.
