# Pickard v. Serra Mazda

> District Court, N.D. Alabama · October 5, 2020

URL: https://www.frixlaw.com/law-library/cases/9989892

## Case

- **Court:** District Court, N.D. Alabama
- **Decided:** October 5, 2020
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/9989892

## How later opinions describe it (automated extraction)

- rejecting TILA claim against parent corporation where parent did not independently qualify as a creditor

## Opinion text

UNITED STATES DISTRICT COURT
FOR THE NORTHERN DISTRICT OF ALABAMA
SOUTHERN DIVISION

WILLIAM M. PICKARD, III, )
)
Plaintiff, )
)
v. ) Case No.: 2:19-cv-02119-JHE
)
SERRA MAZDA, et al., )
)
Defendants. )

MEMORANDUM OPINION1
Plaintiff William M. Pickard, III (“Pickard” or “Plaintiff”), proceeding pro se, filed this
action on December 27, 2019, alleging violations of the Truth in Lending Act (“TILA”) in
connection with the purchase of an automobile from Defendant Serra Mazda. (Doc. 1). The
undersigned ordered Pickard to file an amended complaint, (doc. 4), and, after several attempts to
do so and further orders to amend, (docs. 5, 6, 7 & 8), Pickard filed his Third Amended Complaint,
(doc. 9), the operative pleading in this action.
Defendants Serra Mazda, Barry Brown (“Brown”), Jerry Cheng (“Cheng”), T. Dwayne
Currier (“Currier”), Roberto Rodriguez (“Rodriguez”), Steve Serra (“Serra”), Serra Toyota, and
Steve Serra Auto Group (“SSAG”) have moved to dismiss this action pursuant to Federal Rules of
Civil Procedure 12(b)(5) for insufficient service of process and 12(b)(6) for failure to state a claim.
(Doc. 15). That motion is fully briefed. (Docs. 31, 34 & 35).2 Pickard has also moved for leave

1 In accordance with the provisions of 28 U.S.C. § 636(c) and Federal Rule of Civil
Procedure 73, the parties have voluntarily consented to have a United States Magistrate Judge
conduct any and all proceedings, including trial and the entry of final judgment. (Doc. 27).
2 Doc. 35, filed by Pickard, is styled as a “Motion for Judicial Notice.” The document
recaps the evidence and argument previously put forward by the parties. (See doc. 35). The
to file his Fourth Amended Complaint, (doc. 30), which is also fully briefed, (docs. 36 & 39).3 For
the reasons stated more fully below, the motion to dismiss is GRANTED and the motion for leave
to amend is DENIED.
Standards of Review4
A. Dismissal Under Rule 12(b)(6)
Federal Rule of Civil Procedure 12(b)(6) permits dismissal when a complaint fails to state

a claim upon which relief can be granted. “To survive a motion to dismiss, a complaint must
contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its
face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (citations and internal quotation marks omitted).
A complaint states a facially plausible claim for relief “when the plaintiff pleads factual content
that allows the court to draw the reasonable inference that the defendant is liable for the misconduct
alleged.” Id. (citation omitted). The complaint must establish “more than a sheer possibility that
a defendant has acted unlawfully.” Id.; accord Bell Atlantic v. Twombly, 550 U.S. 544, 555 (2007)
(“Factual allegations must be enough to raise a right to relief above the speculative level.”).
Ultimately, this inquiry is a “context-specific task that requires the reviewing court to draw on its
judicial experience and common sense.” Iqbal, 556 U.S. at 679.

undersigned construes this as a motion for leave to file a sur-reply. It is GRANTED IN PART to
the extent that the undersigned has considered the arguments raised in the motion, but DENIED
as to any request that the undersigned take judicial notice of evidence outside the evidence
permissible for consideration under the legal standards applicable to the motions at issue here.
3 Docs. 37, 38 & 39 are all versions of Pickard’s reply in support of his motion for leave to
amend. The undersigned considers the last of these, which includes an additional citation not
present in the original brief and an exhibit not present in either prior version, to be the version of
the reply brief Pickard wishes the undersigned to consider.
4 As discussed below, the undersigned concludes the Third Amended Complaint is due to
be dismissed under Rule 12(b)(6) and leave to amend is due to be denied. Accordingly, the
undersigned does not reach Defendants’ arguments under Rule 12(b)(5).
2
To that end, under Federal Rule of Civil Procedure 8(a)(2), a pleading must contain “a
short and plain statement of the claim showing the pleader is entitled to relief.” “[T]he pleading
standard Rule 8 announces does not require ‘detailed factual allegations,’ but it demands more
than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Iqbal, 556 U.S. at 678
(citing Twombly, 550 U.S. at 555). Mere “labels and conclusions” or “a formulaic recitation of

the elements of a cause of action” are insufficient. Iqbal, 556 U.S. at 678. (citations and internal
quotation marks omitted). “Nor does a complaint suffice if it tenders ‘naked assertion[s]’ devoid
of ‘further factual enhancement.’” Id. (citing Twombly, 550 U.S. at 557). Further, “[i]n alleging
fraud or mistake, a party must state with particularity the circumstances constituting fraud or
mistake.” FED. R. CIV. P. 9(b). “[A] plaintiff must plead facts as to time, place, and substance of
the defendant's alleged fraud, specifically the details of the defendants' allegedly fraudulent acts,
when they occurred, and who engaged in them.” U.S. ex rel. Clausen v. Lab. Corp. of Am., Inc.,
290 F.3d 1301, 1310 (11th Cir. 2002) (internal quotation marks omitted). “Malice, intent,
knowledge, and other conditions of a person's mind may be alleged generally.” FED. R. CIV.

P. 9(b).
The court accepts all factual allegations as true on a motion to dismiss under Rule
12(b)(6). See, e.g., Grossman v. Nationsbank, N.A., 225 F.3d 1228, 1231 (11th Cir. 2000).
However, legal conclusions unsupported by factual allegations are not entitled to that assumption
of truth. Iqbal, 556 U.S. at 678.
B. Leave to Amend Under Rule 15
The court will “freely grant” a motion to amend “when justice so requires.” FED. R. CIV.
P. 15(a)(2). The court's discretion in deciding whether to grant or deny a motion to amend,
however, is not unlimited. Grayson v. K Mart Corp., 79 F.3d 1086, 1110 (11th Cir. 1996)
3
(citing Espey v. Wainwright, 734 F.2d 748 (11th Cir. 1984); Dussouy v. Gulf Coast Investment
Corp., 660 F.2d 594 (5th Cir. 1981)). A district court should allow a plaintiff to amend unless
there is a “substantial countervailing reason.” Id. Such “substantial countervailing reasons”
include: undue delay, bad faith or dilatory motive, repeated failure to cure deficiencies by
amendments previously allowed, undue prejudice to the opposing party, and the futility of the

amendment. Id. (citing Nolin v. Douglas Cnty., 903 F.2d 1546, 1550 (11th Cir. 1990)).
“The futility threshold is akin to that for a motion to dismiss; thus, if the amended
complaint could not survive Rule 12(b)(6) scrutiny, then the amendment is futile
and leave to amend is properly denied.” B.D. Stephenson Trucking LLC v. Riverbrooke Capital
Partners, LLC, No. 06-0343-WS-M, 2006 WL 2772673, at *6 (S.D. Ala. Sept. 26, 2006)
(citing Burger King Corp. v. Weaver, 169 F.3d 1310, 1320 (11th Cir. 1999)); see also Fla. Power
& Light Co. v. Allis Chalmers Corp., 85 F.3d 1514, 1520 (11th Cir. 1996).
Background
A. Facts5
On December 28, 2018, Pickard responded to an advertisement by Serra Mazda. (Doc. 9
at ¶ 13). Brown, a sales consultant, showed Pickard several vehicles. (Id.). Pickard returned to

Serra Mazda at 2:00 p.m. the next day, and Brown referred Pickard to Cheng. (Id. at ¶ 14). Cheng
showed Pickard several vehicles, including a 2016 Toyota Camry. (Id.). Pickard negotiated a

5 “When considering a motion to dismiss, all facts set forth in the plaintiff's complaint ‘are
to be accepted as true and the court limits its consideration to the pleadings and exhibits attached
thereto.’” Grossman, 225 F.3d at 1231 (11th Cir. 2000) (quoting GSW, Inc. v. Long Cnty., 999
F.2d 1508, 1510 (11th Cir. 1993)). These facts are generally taken from the Third Amendment
Complaint, which contains factual allegations substantively identical to those in the proposed
Fourth Amended Complaint.
4
$15,500.00 or less sales price for the vehicle, with a down payment of $1,000.00 and a consumer
financed payment of $350.00 or less per month. (Id. at ¶ 15). After conferring with Currier, Cheng
informed Pickard that his offer had been accepted and that documents for the transaction were
being prepared. (Id. at ¶ 16).
The documents were not ready until 9:30 p.m., when Currier disclosed the Bill of Sale to a

weary Pickard. (Id. at ¶¶ 17-18). The Bill of Sale stated a sales price of $17,694.00. (Id. at ¶ 19;
doc. 9 at 10 (“Compl. Exh. A”)). Currier also stated he had added $3,000.00 for an extended
warranty he believed Pickard had requested. (Id. at ¶ 20). When Pickard informed Currier that he
had not requested an extended warranty, Currier stated that the warranty could not be refunded.
(Id.). The Bill of Sale further included delivery fees of $699.00, which Pickard had not agreed to.
(Id. at ¶ 21; Compl. Exh. A). The Bill of Sale also indicates Pickard’s monthly payment would be
$546.74, which Currier told Pickard was the best consumer loan he could offer. (Id. at ¶ 25).
Currier provided Pickard with rate sheets from credit unions that would result in a monthly
payment of $350.00 per month or less. (Id.; doc. 9 at 11-14 (“Compl. Exh. B”)). However, because

the cost of the vehicle was high with the $3,000.00 extended warranty included, refinancing was
not possible. (Id. at ¶ 26).
Currier gave Pickard the information for the extended warranty company who would
refund the cost of the warranty and told Pickard the delivery fees would be refunded by check.
(Id. at ¶ 22). Currier confirmed that Serra Toyota would process the refunds. (Id.). Currier
informed Pickard that the rest of the loan documents were consistent with the disclosures on the
Bill of Sale, and Pickard executed the documents. (Id. at ¶ 27).

5
Defendants have attached a copy of the Retail Installment Sale Contract (the “Contract”)
from the transaction, which includes a box labeled “FEDERAL TRUTH-IN-LENDING
DISCLOSURES.” (Doc. 15-1). That box is reproduced below:

5 □□ ss bbe FEDERAL TRUTH-IN-LENDING DISCLOSURES oe 9 ss |
NNLDA! FINANCE ‘otal of Total Sale
; EAC “KITA | BARGE ar □□ Payments tice i:
x HATE he dollar Cot ve saree he otal: ce st MW □
1 □□ nt ut aaah ae, a i ne c Pee !
ayearly rate, | “y costyou,, ‘on yourbehall. | payments as your dawn
4) a0 qm Bad sou uy b crated aky: ee oe □□□
an ST □□ er clos hook nection
BLOpY 2%] gts1940 63} gaz james |g 36,004.84 |ig47 04.24 «
N Lint mount ot. □ A mont: Mere ee
JV Payments a Pavinienis |. [Ss ietesr Wine OLE a ate ari 3 CEE
a ee poe el fey cel ae rT Rte thee ce ae
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et a NS Re ene □□ eae myng conte

| eee OR eee ree eS □□□ Lae io" i one
ee nee ae oe nS Secret ene ence ee hc Tau be aw !
hina iecennt all geste nt fncruve aoxrsrhasel ars dal aaettnes ae te ae a
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alata It, an i pa aaesoegiil al peloreshe: a Sania. ee □ i

© Ordinarily, a court may not consider materials outside the complaint in addressing a
motion under Rule 12(b)(6) without converting it to a motion for summary judgment. FED. R. CIv.
P. 12(d). However, a court may properly consider a document incorporated by reference into the
complaint in addressing a motion under Rule 12(b)(6), whether or not that document is actually
attached to the complaint. Horsley v. Feldt, 304 F.3d 1125, 1134 (11th Cir. 2002). A document is
incorporated by reference into the complaint when it “is (1) central to the plaintiff's claim and (2)
undisputed.” Day v. Taylor, 400 F.3d 1272, 1276 (11th Cir. 2005). Here, although Pickard has
included only the Bill of Sale, the allegedly deficient TILA disclosures are referenced repeatedly
in the Third Amended Complaint, (see, e.g., doc. 9 at [4 19, 21, 24), and the sale of the vehicle
forms the sole basis for the causes of action asserted in the Third Amended Complaint. Further,
Pickard does not challenge the authenticity of the document. Thus, the undersigned may consider
the contract attached to the motion to dismiss without converting the motion.

(Id. at 2). Below the TILA disclosures, the Contract indicates the cash price for the vehicle is
$18,475.71, with the $1,000.00 down payment reducing the “Unpaid Balance of Cash Price” (the
“Unpaid Balance”) to $17,475.71. (Id. at 2). To that price, the disclosure adds a total of $4,664.50
in “Other Charges Including Amounts Paid to Others on Your Behalf” (the “Other Charges”): an
optional gap contract at $949.00, a “DOC FEE” of $699.00 to Serra Mazda, and a “SERVICE

CONTRACT” of $3,000.00 to Fidelity. (Id. at 2-3). The Contract indicates that the amount to be
financed is $22,140.21, adding together the Other Charges and the Unpaid Balance. (Id. at 3). The
contract indicates that “This contract contains the entire agreement between you and us relating to
the contract. Any changes to this contract must be in writing and we must sign it. No oral changes
are binding.” (Id.). Pickard’s signature follows these statements. The Contract further states:
You agree to the terms of this contract and any dispute resolution agreement you
signed with this contract. You confirm that before you signed this contract and any
dispute resolution agreement, we gave them to you and you were free to take them
and review them. You acknowledge that you have read both sides of this contract,
including the arbitration provision on the reverse side before signing below. You
confirm that you received a completely filled-in copy of these documents when you
signed them.

CAUTION – IT IS IMPORTANT THAT YOU THOROUGHLY READ THE
CONTRACT BEFORE YOU SIGN IT.
(Id.). Pickard’s signature appears again after this portion. (Id.).
Two weeks after purchasing the Camry, Pickard met with Currier. (Doc. 9 at ¶ 28). Currier
stated that the refunds were being processed. (Id.). Currier informed Pickard that Serra Toyota
processed his credit application and loan extension, and that Serra Toyota would process both
refunds. (Id. at ¶ 29). Pickard was later told that Steve Serra refused to refund the delivery fees
and that Serra Toyota declined to process the refund. (Id. at ¶ 22). The $3,000.00 extended
warranty was eventually refunded. (Id. at ¶ 26).
7
Pickard inquired again about his refunds but was informed that Currier no longer worked
for Serra Mazda, SSAG, or any of its affiliates. Ud. at | 31). Instead, he was referred to Rodriguez.
(d.). Rodriguez indicated he was unfamiliar with Currier’s disclosures, and Pickard examined the
documents more closely. (/d. at □□ 31-32). Further examining the Bill of Sale, Pickard noticed
numbers in the pre-printed text below the line items:
coa0 | 88
Le ci a sal anak wi se
he Ai ae a ee. S|
[DEPOSITOR DOWNPAYMENT ss |2110/ + | 1,000.00 |
[REBATE APPLIEDONDELIVERY ss ||2240/ + | N/A
ret oee)
PAYOFF ON TRADE:IN soiol- |. t/a |
ie EQUITY
TOTAL SETTLEMENT aa ee nels ai
“S27 A st.
s invoice are those made by the-Manufactirer.
isclaims all warranties, either express or Impried,
: : 3 PWR GA
y or fitness for a particular ee neithe®
iume for it any liability in conneetion with the sale

(Compl. Exh. A).’ These indicate the total settlement of $22,140.21 and an unexplained $3,000.00
amount. (/d.).
B. Procedural History
As noted above, Pickard filed this action on December 27, 2019. (Doc. 1). Along with his
complaint, Pickard moved for leave to proceed in forma pauperis. (Doc. 2). The undersigned
granted that motion, and reviewed the complaint as required by 28 U.S.C. § 1915(e)(2)(B). (Doc.

’ The “arrows pointing to the concealed disclosures” were added by Pickard as
demonstration aids. (Doc. 9 at { 24).

4). Because the complaint listed Serra Toyota as a defendant but included no factual allegations
regarding it, the undersigned ordered Pickard to file an amended complaint either omitting Serra
Toyota or explaining his allegations against it. (Id.). Pickard filed an amended complaint on
December 30, 2020, (doc. 5), but it also contained no factual allegations against Serra Toyota. The
undersigned again ordered Pickard to file an amended complaint. (Doc. 6). Pickard’s second

amended complaint, (doc. 7), was also deficient. After another order to amend, (doc. 8), Pickard
submitted a complaint suitable for service, (doc. 9).
As required by Fed. R. Civ. P. 4(c)(3), the undersigned directed that the Clerk of Court
initiate service on the defendants. (Doc. 10). The Clerk issued summons for each defendant and
delivered them to the United States Marshals Service for service at the addresses Pickard provided.
(Doc. 11).
On February 3, 2020, the summons were returned executed as to Brown, Cheng, Currier,
Rodriguez, Serra Mazda, and Serra Toyota. (Doc. 12). On each of those returns, the United States
Marshal Deputy or Clerk certified that he or she had “personally served” the respective defendant.

(See id. at 1, 3, 5, 7, 9 & 11). However, the attachment to each return is a certified mail receipt
indicating service by certified mail. (See id. at 2, 4, 6, 8, 10 & 12). The same is true for the returns
as to SSAG, served on February 5, 2020, (see doc. 13), and Steve Serra, served on February 1,
2020, (see doc. 14). The signatures on most of the certified mail receipts are illegible, with no
printed name, but each illegible signatory (with the exception of the signatories for Cheng and
Steve Serra) has checked the box marked “agent.” (See doc. 12 at 2, 4, 6, 8 & 10). The signatories
for Cheng and Steve Serra do not indicate whether they are agent or addressee. (See doc. 12 at 12;
doc. 14 at 2). The signatory for SSAG is discernable as Lillian Killings. (See doc. 13 at 2).

9
On February 20, 2020, all named defendants moved to dismiss. (Doc. 15). That motion is
fully briefed, (docs. 31 & 34), as is Pickard’s motion for leave to file a fourth amended complaint,
(docs. 30, 36 & 39).
Analysis
Pickard’s Third Amended Complaint contains two causes of action. The first count asserts

violations of TILA and Regulation Z, 12 C.F.R. § 226 et seq. (Doc. 9 at ¶¶ 36-37). The second
asserts violations of TILA and the Equal Credit Opportunity Act (“ECOA”), 15 U.S.C. § 1691 et
seq. (Id. at ¶¶ 38-39).8 In response to Defendants’ motion to dismiss, Pickard’s proposed Fourth
Amended Complaint abandons the reference to the ECOA in Count II, substituting in its place a
general TILA count based on predatory lending against Serra Mazda, Serra Toyota, and SSAG,
and adds as Count III a fraudulent misrepresentation count under state law. (See doc. 30 at ¶¶ 39-
40; doc. 31 at ¶ 24). Because the undersigned concludes the Third Amended Complaint is due to
be dismissed under Rule 12(b)(6) and the motion for leave to amend is due to be denied, the
undersigned does not reach Defendants’ arguments under Rule 12(b)(5).
A. Dismissal Under Rule 12(b)(6)
1. Count I — TILA Disclosures

TILA provides a private right of action against “any creditor” who violates the
requirements of the statute's “Credit Transactions” section, allowing actual damages as a result of
the failure and, with certain limitations, statutory damages. See 15 U.S.C. § 1640(a). Specifically,
TILA requires that “a creditor or lessor shall disclose to the person who is obligated on a consumer

8 The Third Amended Complaint includes two paragraphs labeled 38, both of which
comprise the second cause of action.
10
lease or a consumer credit transaction the information required under this subchapter.” 15 U.S.C.
§ 1631(a). A creditor is required to disclose certain information to a borrower, including the
identity of the creditor, the amount financed, the finance charge as both an amount and an APR,
and the total sales price. 15 U.S.C. §§ 1631(a)-(b), 1638(a). A “creditor” is defined for purposes
of TILA as:

a person who both (1) regularly extends, whether in connection with loans, sales of
property or services, or otherwise, consumer credit which is payable by agreement
in more than four installments or for which the payment of a finance charge is or
may be required, and (2) is the person to whom the debt arising from the consumer
credit transaction is initially payable on the face of the evidence . . . .
15 U.S.C. § 1602(g).
Under the authority of TILA, the Board of Governors of the Federal Reserve has
promulgated rules governing, inter alia, motor vehicle dealers. 15 U.S.C. § 1604(i); 12 U.S.C.
§ 5519(a). These rules, found at 12 C.F.R. § 226, are commonly known as “Regulation Z.”
Regulation Z requires “[t]he creditor” to disclose information such as the identity of the creditor,
the amount financed, and the finance charge. 12 C.F.R. § 226.18. It also provides that “[t]he
creditor shall make these disclosures . . . clearly and conspicuously in writing, in a form that the
consumer may keep. The disclosures shall be grouped together, shall be segregated from
everything else, and shall not contain any information not directly related to the disclosures
required under [12 C.F.R.] § 226.18.” 12 C.F.R. § 226.17(a)(1). The creditor is required to make
these disclosures “before the consummation of the transaction.” 12 C.F.R. § 226.17(a)(2).
Regulation Z generally applies to
[. . .] each individual or business that offers or extends credit when four conditions
are met:

(i) The credit is offered or extended to consumers;

11
(ii) The offering or extension of credit is done regularly;1

(iii) The credit is subject to a finance charge or is payable by a written agreement
in more than four installments; and

(iv) The credit is primarily for personal, family, or household purposes.
12 C.F.R. § 226.1(c)(1). Mirroring TILA, Regulation Z defines a “creditor” as “[a] person who
regularly extends consumer credit3 that is subject to a finance charge or is payable by written
agreement in more than four installments (not including a down payment), and to whom the
obligation is initially payable, either on the face of the note or contract, or by agreement when
there is no note or contract.” 12 C.F.R. § 226.2(a)(17)(i).
In the Third Amended Complaint, Pickard specifies five ways in which—without
differentiating among them—Defendants are alleged to have violated TILA and Regulation Z:9
(1) falsely presenting the TILA disclosures, including the true selling price of the Camry; (2)
“concealing, obscuring, hiding, or otherwise failing to make required disclosures clearly and
conspicuously in writing”; (3) “failing to properly identify total property subject to a security
interest” (specifically, $3,949.00 in increased total sales price, $3,000.00 in an extended warranty
premium, and $699.00 in delivery fees); (4) improperly disclosing the amount financed by
improperly including charges in the financed amount; and (5) calculating the APR based on
improperly calculated and disclosed finance charges, thereby understating the disclosed APR.
(Doc. 9 at ¶¶ 36-37). Defendants contend no defendant but Serra Mazda is a creditor within the
meanings of TILA, and Serra Mazda did not violate TILA.

9 For clarity, the remainder of this section refers exclusively to TILA violations,
irrespective of whether a particular act violates TILA itself or one of the provisions of Regulation
Z.
12
The following discussion is broken down by groups of defendants: (1) individual
defendants, (2) Serra Toyota and Steve Serra Automotive Group, (3) and Serra Mazda.
a. Individual Defendants — Brown, Cheng, Currier, Rodriguez, and Steve Serra
Defendants contend none of the individuals is a creditor under TILA, pointing to the fact
that none of the individuals “regularly extend . . . consumer credit,” nor are they “the person to

whom the debt arising from the consumer credit transaction is initially payable.” (Doc. 15 at 11).
In response, Pickard offers no argument to support their liability, focusing instead on the remaining
defendants. Therefore, Pickard has abandoned his Count I claims against the individual
defendants.10 Coalition for the Abolition of Marijuana Prohibition v. City of Atlanta, 219 F.3d
1301, 1326 (11th Cir. 2000) (“The appellants' failure to brief and argue this issue during the
proceedings before the district court is grounds for finding that the issue has
been abandoned.”); Bush v. J.P. Morgan Chase Bank, N.A., No. 2:15-CV-00769-JEO, 2016 WL
324993, at *6 (N.D. Ala. Jan. 27, 2016); Boyd v. Daniels, No. 2:13-CV-354-MEF, 2014 WL
1245885, at *3 (M.D. Ala. Mar. 24, 2014) (dismissing claims on motion to dismiss for failure to
respond); Joseph ex rel. Joseph v. Allen, No. CV-13-S-695-NE, 2013 WL 3712334, at *5 (N.D.

Ala. July 12, 2013) (dismissing claims on motion to dismiss for failure to respond); Hooper v. City
of Montgomery, 482 F. Supp. 2d 1330, 1334 (M.D. Ala. 2007) (same) (citing Resolution Trust
Corp. v. Dunmar Corp., 43 F.3d 587, 599 (11th Cir. 1995) (dismissing undefended claims on

10 Pickard’s proposed Fourth Amended Complaint alleges that only Serra Mazda, Serra
Toyota, and SSAG are creditors for TILA purposes. (See doc. 30 at 3, ¶ 12). Although Pickard
states that he “could re-assert that [the individual defendants] are indeed liable under the First
Cause of Action,” (doc. 39 at 2), he has not done so. In any case, neither the relevant documents
nor Pickard’s factual allegations support that any individual defendant meets either prong of the
TILA creditor definition.
13
summary judgment)); Hudson v. Norfolk S. Ry. Co., 209 F. Supp. 2d 1301, 1324 (N.D. Ga. 2001)
(“When a party fails to respond to an argument or otherwise address a claim, the Court deems such
argument or claim abandoned.”).
b. Serra Toyota and SSAG
Defendants concede that Serra Toyota is an entity that regularly extends consumer credit,

but argue that it does not meet the second part of the creditor definition because it is not the entity
to whom the Camry-related debt was initially payable. (Doc. 34 at 4-5). Defendants contend
SSAG is not a legal entity but instead “merely a trade name for several car dealerships,” and that
it does not meet either of the two requirements to be a creditor under TILA. (Id. at 5).
Pickard argues Serra Toyota is a creditor because it “processed his credit application and
loan extending documents.” (Doc. 31 at 3). As Pickard notes, (id.), the court accepts the
allegations in his complaint as true in ruling on a motion to dismiss. However, even if Serra Toyota
had some responsibility for processing Pickard’s credit application and other documents, neither
the Bill of Sale, (doc. 9 at 10), nor the Contract, (doc. 15-1), reference Serra Toyota anywhere.
Instead, the entity “to whom the debt arising from the consumer credit transaction is initially

payable on the face of the evidence” is, unquestionably, Serra Mazda. Pickard offers no support
for the proposition that simply processing documents makes a person or entity a creditor under
TILA when no debt is payable, initially or otherwise, to that person or entity. Accordingly,
Pickard’s Count I claims against Serra Toyota are due to be dismissed.
Responding to Defendants’ contentions regarding SSAG, Pickard first states that SSAG is
a legal entity because counsel has entered a notice of appearance on its behalf. (Doc. 31 at 3).
Whether or not this is the case, Pickard’s claims against SSAG fail for the same reason that his
claims against Serra Toyota fail: even if it was somehow involved in the sale of the Camry, the
14
face of the evidence shows that the only creditor, for TILA, is Serra Mazda. Pickard asserts that
SSAG includes Serra Mazda and that this makes SSAG a joint creditor with Serra Mazda. (Doc.
31 at 3). Even assuming a parent/subsidiary relationship between SSAG and Serra Mazda, the
evidence does not reflect that the loan is “initially payable” to SSAG in addition to Serra Mazda.
See, e.g., Mincey v. World Sav. Bank, FSB, 614 F. Supp. 2d 610, 626 (D.S.C. 2008) (rejecting

TILA claim against parent corporation where parent did not independently qualify as a creditor).
Pickard’s Count I claims against SSAG are due to be dismissed.
c. Serra Mazda
As to Serra Mazda, each of Pickard’s Count I claims relates to failures to disclose matters
required by TILA or deficiencies in the disclosures provided in the Bill of Sale. Defendants
contend the Contract itself contained TILA disclosures that comply with the relevant regulations,
and they were not required to make TILA disclosures exclusively in the Bill of Sale.
In his response, Pickard does not deny that the disclosures in the Contract comply with
TILA. Instead, citing Hardin v. Cliff Pettit Motors, Inc., 407 F. Supp. 297 (E.D. Tenn. 1976), he
argues that TILA disclosures were necessary on all documents, including the Bill of Sale. (Doc.

31 at 4). Hardin is not binding on this court, but in any case it does not support the proposition
Pickard advances. In Hardin, a borrower negotiated the purchase of a car on May 19, 1975, paid
a partial down payment, and executed a partial bill of sale. Id. at 298. Sometime afterwards, an
agent of the defendant lender completed the credit terms on the bill of sale. Id. On May 30, the
borrower returned, paid the rest of the down payment, and signed a conditional sales contract and
note. Id. The parties “stipulated that the conditional sales contract and note executed May 30
contained a full and complete disclosure as required by law.” Id. at 298. The court considered
“[t]he primary question . . . [of] whether defendant was obligated to make the required disclosures
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at the time of the May 19 transaction.” Id. at 299. In other words, the case was about the timing
of TILA disclosures (i.e., § 226.17(a)(2)), not whether they needed to be on all of the documents
involved. And since the adequacy of the disclosures was conceded by the plaintiff, Hardin does
not speak to the facts of this case. 11 Pickard provides no other authority for the notion that TILA
disclosures were required to also appear on the Bill of Sale when they appear on the Contract, and

the undersigned has found nothing to support that.12
To the extent that Pickard contends that the information on the Bill of Sale constituted
inadequate TILA disclosures, this appears to confuse “TILA disclosures” with “information that
must be included in TILA disclosures.” The text of § 226.17(a)(1), which requires TILA
disclosures to “be grouped together . . . [and] segregated from everything else,” undermines
Pickard’s argument. Even though information subject to TILA disclosure may appear elsewhere

11 In his Motion for Judicial Notice, Pickard attempts to bring Hardin back in by arguing
that the disclosures on the Contract were not made concurrently with the Bill of Sale because only
the Bill of Sale was disclosed to him on the date of the sale. (Doc. 35 at 4-5). But the Contract is
dated December 29, 2018: the same date as the Bill of Sale. (Compare doc. 9 at 10 with doc. 15-
1 at 3). And while Pickard states that “no [TILA] disclosures were ever made,” (doc. 35 at 5)—
presumably meaning that he never received the TILA disclosures—this claim is belied by his
signature on the Contract, below the portion indicating that he has received a fully filled-in copy
of the Contract and read it. (See doc. 15-1 at 3). To the extent Pickard’s allegations contradict
that he contemporaneously received a copy of adequate TILA disclosures before consummating
the sale of the Camry, the court is not required to accept those general allegations as true in the
face of a conflicting written exhibit. Griffin Indus., Inc. v. Irvin, 496 F.3d 1189, 1205-06 (11th
Cir. 2007).
12 As Defendants point out, there are numerous cases supporting the ordinary circumstance
of TILA disclosures appearing in a contract, rather than on a bill of sale. See Henderson v. Serra
Chevrolet, Inc., No. 2:09-CV-0545-JEO, 2009 WL 10689135, at *1 (N.D. Ala. Nov. 24, 2009); In
re Cooley, 362 B.R. 514, 516-17 (Bankr. N.D. Ala. 2007). See also What is a Truth-in-Lending
Disclosure? When do I get to see it?, Consumer Financial Protection Bureau (Last updated June
8, 2016) (“Note that the TILA disclosure is often provided as part of the loan contract, so you
may be given the entire contract for review when you ask for the TILA disclosure. You should
review it all, paying special attention to the disclosures noted above.”) (emphasis added).

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on loan documents (most obviously, the name of the creditor), the information that is contained in
the TILA disclosures themselves is the information that must comply with TILA. Although the
typesetting on the Bill of Sale does make it difficult to discern some information about the sale
that is required to be disclosed under TILA, that is not the same thing as the TILA disclosures
themselves being deficient. Pickard does not contend that the clearly-labeled TILA disclosures on

the Contract, which he signed, failed to capture or convey the information required by TILA.
Accordingly, Pickard cannot state a claim for a TILA violation premised on inadequate disclosures
by Serra Mazda, and his Count I claims to that effect are due to be dismissed.
2. Count II — TILA Violations Premised on Violations of the ECOA
The ECOA forbids “any creditor to discriminate against any applicant, with respect to any
aspect of a credit transaction . . . (1) on the basis of race, color, religion, national origin, sex or
marital status, or age (provided the applicant has the capacity to contract); (2) because all or part
of the applicant's income derives from any public assistance program; or (3) because the applicant
has in good faith exercised any right under this chapter.” 15 U.S.C. § 1691(a). Defendants contend
Pickard has failed to include facts supporting any of these grounds in his complaint. (Doc. 15 at

17-18). Pickard states his amendment would remove this count and substitute a new one that does
not reference the ECOA. (Doc. 31 at 7). Accordingly, Pickard has abandoned this claim, and it is
due to be dismissed.
B. Leave to Amend
Defendants argue leave to amend should be denied due to Pickard’s previous inadequate
complaints. (Doc. 36 at 3-4). However, these were ordered by the court as part of review under
28 U.S.C. § 1915(e)(2)(B), and Defendants were not prejudiced in any way by these inadequacies;
as Pickard notes, all of the previous orders to amend took place prior to Defendants’ knowledge
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of the complaint, (see doc. 39 at 2). Therefore, the undersigned will assess the merits of the motion
for leave to amend.
1. Count I — TILA Disclosures
For the same reasons the claim is subject to dismissal, it would be futile to allow Pickard
to amend his complaint as to Count I. Therefore, leave to amend is DENIED as to that count.

2. Count II — TILA Predatory Lending
As for Count II, the proposed Fourth Amended Complaint alleges Serra Mazda, Serra
Toyota, and SSAG each “engaged in predatory lending actions by unduly aggressive pursuit of
loan recipients, misrepresentation of loan terms, charges, fees, and other acts of consumer fraud in
violation of the TILA.” (Doc. 30 at 7). For the same reasons discussed above, Serra Toyota and
SSAG are not creditors under TILA with respect to this transaction. Furthermore, as noted by
Defendants, (see doc. 34 at 9), there is no cause of action under TILA for predatory lending
practices. Instead, Regulation Z states that TILA is intended to “promote the informed use of
consumer credit by requiring disclosures about its terms and cost,” but “[t]he regulation does not
generally govern charges for consumer credit” except in certain circumstances not present here.
12 C.F.R. § 226.1(b). Although Pickard contends Defendants are misstating the law, (doc. 35 at

5), he never points to anything to suggest that TILA provides a cause of action for predatory
lending practices such as the type he alleges here. Accordingly, it would be futile to allow the
amendment. Pickard’s motion is DENIED as to this count.
3. Count III — Fraudulent Misrepresentation
The final count in Pickard’s proposed Fourth Amended Complaint is a fraudulent
misrepresentation claim under Alabama law. Originally, the court had federal question jurisdiction
over this case under 28 U.S.C. § 1331 based on Pickard’s TILA claims. (See doc. 9 at 9, ¶ 2).
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Because Pickard does not contend (and presumably cannot contend, given the identities of the
defendants) the court has diversity of citizenship jurisdiction, the court’s jurisdiction over
Pickard’s state law claims is necessarily based on supplemental jurisdiction under 28 U.S.C.
§ 1367(a). Since denying leave to amend as to Counts I and II removes all federal claims in
Pickard’s proposed Fourth Amended complaint, the court has discretion to decline to extend
supplemental jurisdiction to the remaining state law count. 28 U.S.C. § 1367(c). Because the
undersigned would decline to exercise supplemental jurisdiction over Pickard’s state law
fraudulent misrepresentation claims if they were the only remaining claims, the motion for leave
to amend is DENIED as to Count III.
IV. Conclusion
For the reasons stated above, Defendants’ motion to dismiss pursuant to Fed. R. Civ. P.
12(b)(6), (doc. 15), is GRANTED, and their alternative motion to dismiss pursuant to Fed. R. Civ.
P. 12(b)(5) is DENIED AS MOOT. Pickard’s motion for leave to amend, (doc. 30), is DENIED.
A separate order will be entered.
DONE this 5th day of October, 2020.

JOHN H. ENGLAND, III
UNITED STATES MAGISTRATE JUDGE

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/9989892. Public record. Not legal advice.