# Philip McFarland v. Wells Fargo Bank, N.A.

> Court of Appeals for the Fourth Circuit · January 15, 2016 · 810 F.3d 273

URL: https://www.frixlaw.com/law-library/cases/3170094

## Case

- **Full name:** Philip McFARLAND, Plaintiff-Appellant, v. WELLS FARGO BANK, N.A.; U.S. Bank National Association, Defendants-Appellees, and Chase Title Inc., Defendant. AARP; Center for Responsible Lending; National Association of Consumer Advocates; National Consumer Law Center, Amici Supporting Appellant, the Community Bankers of West Virginia, Incorporated; The West Virginia Bankers Association, Amici Supporting Appellees
- **Court:** Court of Appeals for the Fourth Circuit
- **Decided:** January 15, 2016
- **Citations:** 810 F.3d 273; 2016 WL 192743
- **Precedential status:** Published
- **Opinion:** Opinion by Harris
- **Judges:** Shedd, Diaz, Harris
- **Cited by:** 23 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/3170094

## How later opinions describe it (automated extraction)

- recognizing cause of action under § 46A-2-121 “for unconscionable conduct that causes a party to enter into a loan”
- noting that excess proceeds of under-collat-eralized loan provided McFarland “with money he needed to pay off approximately $40,000 of student and automobile debt, as he had hoped.”
- noting that excess proceeds of under-collateralized loan provided McFarland “with money he needed to pay off approximately $40,000 of student and automobile debt, as he had hoped.”

## Opinion text

PUBLISHED

UNITED STATES COURT OF APPEALS
FOR THE FOURTH CIRCUIT

No. 14-2126

PHILIP MCFARLAND,

Plaintiff – Appellant,

v.

WELLS FARGO BANK, N.A.; U.S. BANK NATIONAL ASSOCIATION,

Defendants – Appellees,

and

CHASE TITLE INC.,

Defendant.

-------------------------

AARP; CENTER FOR RESPONSIBLE LENDING; NATIONAL ASSOCIATION
OF CONSUMER ADVOCATES; NATIONAL CONSUMER LAW CENTER,

Amici Supporting Appellant,

THE COMMUNITY BANKERS OF WEST VIRGINIA, INCORPORATED; THE
WEST VIRGINIA BANKERS ASSOCIATION,

Amici Supporting Appellees.

Appeal from the United States District Court for the Southern
District of West Virginia, at Charleston. Joseph R. Goodwin,
District Judge. (2:12-cv-07997)

Argued: October 28, 2015 Decided: January 15, 2016
Before SHEDD, DIAZ, and HARRIS, Circuit Judges.

Affirmed in part, vacated in part, and remanded by published
opinion. Judge Harris wrote the opinion, in which Judge Shedd
and Judge Diaz joined.

ARGUED: Jennifer S. Wagner, MOUNTAIN STATE JUSTICE, INC.,
Clarksburg, West Virginia, for Appellant. John Curtis Lynch,
TROUTMAN SANDERS LLP, Virginia Beach, Virginia, for Appellees.
ON BRIEF: Bren J. Pomponio, MOUNTAIN STATE JUSTICE, INC.,
Charleston, West Virginia, for Appellant. Jason Manning, Megan
Burns, TROUTMAN SANDERS LLP, Virginia Beach, Virginia, for
Appellees. Jason E. Causey, BORDAS & BORDAS, PLLC, St.
Clairsville, Ohio; Jonathan Marshall, Patricia M. Kipnis, BAILEY
& GLASSER, LLP, Charleston, West Virginia, for Amici The
National Consumer Law Center, AARP, The National Association of
Consumer Advocates, and The Center for Responsible Lending.
Floyd E. Boone, Jr., Stuart A. McMillan, Sandra M. Murphy, James
E. Scott, BOWLES RICE LLP, Charleston, West Virginia, for Amici
Community Bankers of West Virginia, Inc. and The West Virginia
Bankers Association, Inc.

2
PAMELA HARRIS, Circuit Judge:

In 2006, at the height of the housing market, Philip

McFarland was informed by a mortgage broker that his home’s

value had nearly doubled in two years. Acting on that advice,

McFarland refinanced his home so that he could pay down other

debt. But it soon became apparent that McFarland could not

manage the increased interest payments on his new loan, and when

housing prices fell, McFarland was faced with an unaffordable

mortgage and a looming foreclosure.

McFarland sued, alleging that his mortgage agreement,

providing him with a loan far in excess of his home’s actual

value, was an “unconscionable contract” under the West Virginia

Consumer Credit and Protection Act, W. Va. Code § 46A–1–101, et

seq. (the “Act” or the “WVCCPA”). The district court rejected

that claim, holding that a loan exceeding the worth of a home,

without more, is not evidence of “substantive unconscionability”

under West Virginia law. And because the district court

understood a WVCCPA claim always to require a showing of

substantive unconscionability, it stopped its analysis there,

without considering the fairness of the process by which the

agreement was reached.

We agree with the district court that the amount of a

mortgage loan, by itself, cannot show substantive

unconscionability under West Virginia law, and that McFarland

3
has not otherwise made that showing. But we disagree as to the

proper interpretation of the WVCCPA, and find that the Act

allows for claims of “unconscionable inducement” even when the

substantive terms of a contract are not themselves unfair.

Accordingly, we remand so that the district court may consider

in the first instance whether McFarland’s mortgage agreement was

induced by unconscionable conduct.

I.

A.

In 2004, McFarland purchased his Hedgesville, West Virginia

home for roughly $110,000. Just two years later, in June 2006,

he availed himself of then-favorable debt markets to engage in

the refinancing that is the subject of this appeal. Interested

in consolidating his approximately $40,000 in combined student

and vehicle debt with his mortgage, McFarland entered into

discussions with Greentree Mortgage Corporation (“Greentree”), a

third-party mortgage lender. Greentree arranged for an

appraisal of McFarland’s property, and McFarland was informed

that the market value of his home had jumped to $202,000 since

its acquisition two years earlier.

McFarland then entered into two secured loan agreements.

The first, which is the subject of this dispute, was a mortgage

agreement with Wells Fargo Bank, N.A. (“Wells Fargo”), with a

4
principal amount of $181,800 and an adjustable interest rate

that started at 7.75 percent and could increase to 13.75 percent

(the “Wells Fargo Loan”). The second, not directly at issue

here, was with Greentree, for an interest-only home equity line

of credit of $20,000. As planned, McFarland used the proceeds

of those two loans to consolidate all of his debts.

McFarland paid the Wells Fargo Loan without incident for

roughly a year. In late 2007, however, he began to fall behind

on his mortgage payments, and contacted Wells Fargo to ask for

assistance. After several failed attempts to restructure

McFarland’s mortgage, Wells Fargo and McFarland entered into a

loan modification in May 2010. The revised agreement reduced

McFarland’s interest rate and extended the term of the loan in

exchange for an increase in the principal amount outstanding.

But even under the new arrangement, McFarland remained unable to

make his payments. In 2012, Wells Fargo initiated foreclosure

on McFarland’s home.

B.

To stop the pending foreclosure, McFarland brought this

action against Greentree and Wells Fargo, as well as U.S. Bank

National Association (“U.S. Bank”), the trustee of a securitized

5
loan trust that now includes the Wells Fargo Loan. 1 Relevant to

this appeal, McFarland alleged in his complaint that the Wells

Fargo Loan was an “unconscionable contract” under the WVCCPA.

See W. Va. Code § 46A-2-121(1)(a).

McFarland raised two distinct “unconscionable contract”

arguments in his complaint and before the district court, either

of which, he contended, could support an unconscionability

finding under the WVCCPA. The first was a traditional

unconscionability claim with its genesis in the common law,

focusing on the terms of the Wells Fargo Loan itself and, in

particular, the size of the mortgage it provided. Put simply,

McFarland argued that Wells Fargo loaned him too much money.

Citing a 2012 retroactive appraisal finding that his home was

worth only $120,000 in June 2006 — considerably less than the

$202,000 valuation that preceded the Wells Fargo Loan —

McFarland claimed that Wells Fargo’s excess loan tied him to an

unaffordable mortgage that increased his housing burden by

several hundred dollars a month and put his home at risk. That

general species of unconscionability claim (if not this

particular variant), alleging the unfairness of the terms of an

1 After originating McFarland’s mortgage loan, Wells Fargo
sold the mortgage on the secondary market as part of a
securitized loan trust. U.S. Bank is the trustee of that trust,
which is owned by investors. Wells Fargo continues to service
the loans in the trust.

6
agreement, is well established in West Virginia: In the context

of consumer agreements, it is now codified under the WVCCPA, see

W. Va. Code § 46A-2-121(1)(a) (court may refuse to enforce a

consumer agreement that is “unconscionable at the time it was

made”), and it has long roots in West Virginia’s common law, see

Brown v. Genesis Healthcare Corp., 729 S.E.2d 217, 226–27 (W.

Va. 2012).

McFarland’s second theory of unconscionability was more

novel. West Virginia’s traditional unconscionability doctrine,

as is customary, requires a showing of both substantive

unconscionability, or unfairness in the contract itself, and

procedural unconscionability, or unfairness in the bargaining

process. Genesis Healthcare, 729 S.E.2d at 221. But

McFarland’s alternative argument was that even if the Wells

Fargo Loan was not unconscionable when made, the district court

could invalidate it on the independent ground that it was

“unconscionably induced” — in other words, based solely on

factors predating acceptance of the contract and relating to the

bargaining process. Specifically, McFarland argued that the

Wells Fargo Loan was “induced by misrepresentations,” focusing

on what he alleged to be the vastly inflated appraisal of his

home in 2006. And according to McFarland, that kind of

unconscionable inducement is, under the text of the WVCCPA,

grounds for relief by itself, without regard to the loan

7
agreement’s substantive terms. See W. Va. Code § 46A-2-

121(1)(a) (court may refuse to enforce a consumer agreement that

is “unconscionable at the time it was made, or . . . induced by

unconscionable conduct”).

After McFarland filed his complaint, he and the defendants

engaged in several months of extensive discovery. McFarland

eventually reached a settlement with Greentree, but his case

against Wells Fargo and U.S. Bank (“the Banks”) proceeded. In

the decision that is the subject of this appeal, the district

court granted the Banks’ motion for summary judgment and

dismissed McFarland’s unconscionable contract claim. McFarland

v. Wells Fargo Bank, N.A., 19 F. Supp. 3d 663, 668–73 (S.D.W.

Va. 2014).

As to substantive unconscionability, the district court

explained that McFarland had identified two allegedly

unconscionable features of the Wells Fargo Loan in both his

complaint and his opposition to the Banks’ motion for summary

judgment: that the loan far exceeded the value of the property,

and that the loan provided no “net tangible benefit” to

McFarland. But neither, the district court held, provided a

basis for a finding of substantive unconscionability.

That a refinanced loan exceeds the value of a home, the

court ruled, is not evidence of substantive unconscionability

under West Virginia law. “It is not ‘overly harsh’ or ‘one-

8
sided’ against the plaintiff that he received more financing

than he was allegedly entitled to receive.” McFarland, 19 F.

Supp. 3d at 670 (emphasis in original). If anything, the court

reasoned, an under-secured mortgage disadvantages the lender,

not the borrower. Absent unfairness in specific loan terms like

the rate of interest charged or the timing of payments, the

court concluded, there is nothing substantively unconscionable

about a loan simply because of its size.

Nor does West Virginia law require that a contract provide

a “net tangible benefit” to either party, the court held. Under

West Virginia law, a contract is substantively unconscionable

only if it is “one-sided,” with an “overly harsh effect on the

disadvantaged party.” Id. at 673 (quoting Genesis Healthcare,

729 S.E.2d at 221). That is a different standard, the court

reasoned, and whether the Wells Fargo Loan was of net benefit to

McFarland is simply not relevant to the substantive

unconscionability inquiry.

Finally, the district court held that in light of its

holding as to substantive unconscionability, there was no need

even to consider McFarland’s allegations regarding the process

that led to contract formation. According to the district

court, West Virginia law does not allow for a finding of

unconscionable contract without some showing of substantive

unconscionability. As a result, the court dismissed McFarland’s

9
claim — including his allegation of “unconscionable inducement”

under the WVCCPA — without further addressing the purported

misrepresentations that led to the Wells Fargo Loan.

McFarland timely appealed the dismissal of his

unconscionable contract claim.

II.

We review a district court’s award of summary judgment de

novo, and view the facts and the reasonable inferences that may

be drawn from them in the light most favorable to the nonmoving

party — here, McFarland. See Woollard v. Gallagher, 712 F.3d

865, 873 (4th Cir. 2013). Summary judgment is appropriate only

“if the movant shows that there is no genuine dispute as to any

material fact and the movant is entitled to judgment as a matter

of law.” Fed. R. Civ. P. 56(a). As a federal court sitting in

diversity, our role is to apply governing West Virginia contract

law, “or, if necessary, predict how the state’s highest court

would rule on an unsettled issue.” Horace Mann Ins. Co. v. Gen.

Star Nat’l Ins. Co., 514 F.3d 327, 329 (4th Cir. 2008).

A.

We begin with McFarland’s contention that the district

court erred as a matter of West Virginia law when it rejected

McFarland’s theories of substantive unconscionability. As the

district court explained, McFarland identified, first in his

10
complaint and again in response to the Banks’ motion for summary

judgment, two and only two aspects of the Wells Fargo Loan that

he claimed made it substantively unconscionable: “(1) that the

loan far exceeded the value of the property and (2) that the

loan did not provide a net tangible benefit.” J.A. 266. Like

the district court, we will limit our analysis to those two

contentions. McFarland directed the district court to consider

two specific terms of the Wells Fargo Loan, and to the extent

that he now contends on appeal that other terms also are

substantively unconscionable, those arguments are waived. See

Malbon v. Pa. Millers Mut. Ins. Co., 636 F.2d 936, 941 (4th Cir.

1980).

1.

McFarland’s primary argument is that the district court

erred when it ruled that a refinanced loan exceeding the value

of a home is not evidence of substantive unconscionability under

West Virginia law. Because the West Virginia courts have not

decided this question, 2 our task is to apply the relevant

2
McFarland relies on two decisions of the West Virginia
Supreme Court of Appeals, but in neither of those cases did the
court hold that a loan exceeding the value of a home is evidence
of substantive unconscionability. In Quicken Loans, Inc. v.
Brown, 737 S.E.2d 640, 656–59 (W. Va. 2012) (“Quicken Loans I”),
the court was presented with evidence that a loan was based on
an inflated appraisal. But the loan also contained significant
fees, a particularly high interest rate, and an undisclosed
balloon payment. See id. So when the court found the loan to

11
principles of state contract law as we believe they would be

applied by the West Virginia Supreme Court of Appeals in this

context. See Horace Mann, 514 F.3d at 329.

Fortunately, the West Virginia courts have made very clear

the standard for substantive unconscionability under state law:

A contract term is substantively unconscionable only if it is

both “one-sided” and “overly harsh” as to the disadvantaged

party. See, e.g., Dan Ryan Builders, Inc. v. Nelson, 737 S.E.2d

550, 558 (W. Va. 2012); Genesis Healthcare, 729 S.E.2d at 221.

The point is not to disturb the “reasonable allocation of risks

or reasonable advantage because of superior bargaining power.”

Arnold v. United Cos. Lending Corp., 511 S.E.2d 854, 860 (W. Va.

1998) (quoting Unif. Consumer Credit Code 1974 § 5.108 cmt. 3),

overruled on other grounds by Dan Ryan Builders, 737 S.E.2d 550.

Rather, substantive unconscionability screens for cases in which

a “gross imbalance, one-sidedness or lop-sidedness in a

be unconscionable because its “total cost . . . was exorbitant,”
its holding turned on much more than the principal amount of the
loan. See id. at 659. And in Herrod v. First Republic Mortgage
Corp., 625 S.E.2d 373, 379–81 (W. Va. 2005), although the court
reversed summary judgment where it found evidence that the
“house was worth at least $20,000 less than the amount for which
it was mortgaged,” its analysis concentrated singularly upon
issues of fact relating to procedural unconscionability —
namely, whether the loan was based on a fraudulent appraisal —
and the decision never mentions substantive unconscionability.
See id.

12
contract” will justify a court’s refusal to enforce the

agreement as written. Genesis Healthcare, 729 S.E.2d at 220.

We agree with the district court that under this standard,

a mortgage agreement would not be deemed substantively

unconscionable solely because it provides a borrower with more

money than his home is worth. Whatever the pitfalls, receiving

too much money from a bank is not what is generally meant by

“overly harsh” treatment, and we have no reason to think that

the West Virginia Supreme Court of Appeals would apply its

standard in such a counterintuitive manner. As the district

court noted, it is not the borrower but the bank that typically

is disadvantaged by an under-collateralized loan. That is why

borrowers may pay a premium for under- or non-collateralized

loans, see Benjamin E. Hermalin & Andrew K. Rose, Risks to

Lenders and Borrowers in International Capital Markets, in

International Capital Flows 363, 369 (Martin Feldstein ed.,

1999); why it is common practice for banks, as many borrowers

can attest, to ensure that their real estate loans are for

significantly less than property value, see Michael T. Madison

et al., 1 Law of Real Estate Financing § 5:14 (2015); and why a

generous mortgage loan is usually cause for celebration and not

a lawsuit.

13
McFarland, with the support of multiple amici, 3 rejects that

common-sense application of West Virginia’s substantive

unconscionability law, arguing that it fails to take account of

the broader social and economic context. According to

McFarland, the Wells Fargo Loan is but one example of a

widespread practice of overvaluing homes and lending too much

money that has contributed to a national home foreclosure

crisis: When a borrower is bound to a mortgage that exceeds the

value of his home, he is trapped, unable to refinance to obtain

better terms or sell his home to relocate, and foreclosure is

the result. It is that harm to borrowers and to public policy,

McFarland argues, that renders mortgage loans in excess of home

value substantively unconscionable under West Virginia law.

We certainly agree that consumers may be harmed, sometimes

grievously, when they take on more mortgage debt than their

homes are worth. Cf. McCauley v. Home Loan Inv. Bank, F.S.B.,

710 F.3d 551, 559 n.5 (4th Cir. 2013) (finding in the context of

a fraud claim that a borrower could be injured by an under-

collateralized loan). And we have no reason to doubt that West

Virginia’s courts would acknowledge that disproportionate debt

may be dangerous both for homeowners and for the broader

3McFarland is joined in this argument by amici curiae The
National Consumer Law Center, AARP, The National Association of
Consumer Advocates, and The Center for Responsible Lending.

14
economy. See, e.g., IMF, Dealing with Household Debt, in Growth

Resuming, Dangers Remain, World Economic Outlook 89, 96 (Apr.

2012) (economic downturns “are more severe when they are

preceded by larger increases in household debt”). Indeed, we

note that West Virginia already has decided to regulate by

statute precisely the lending practices of which McFarland

complains, with a law aimed squarely at predatory mortgage

lending. See W. Va. Code § 31-17-8(m)(8) (prohibiting “a

primary or subordinate mortgage loan in a principal amount that

. . . exceeds the fair market value of the property”).

But here is where we disagree with McFarland: The fact

that a practice is harmful does not by itself make it

substantively unconscionable as a matter of West Virginia

contract law. Rather, as noted above, substantive

unconscionability is an equitable doctrine reserved for those

cases in which a contract is “so one-sided that it has an overly

harsh effect on the disadvantaged party.” Dan Ryan Builders,

737 S.E.2d at 558. And an under-collateralized loan, though it

ultimately may cause harm, cannot meet this standard, because it

will benefit the borrower in at least some respects and operate

to the detriment of the lender in others. Here, for example,

the Wells Fargo Loan provided McFarland with the money he needed

to pay off approximately $40,000 of student and automobile debt,

as he had hoped. And while it undoubtedly exposed McFarland to

15
certain risks, it posed risks for the bank, as well: When a

bank writes a mortgage for more money than a borrower’s home is

worth, it takes the chance that it will forfeit at least some of

its capital in the event of a default. 4 So a loan in excess of

home value does not accrue entirely to the lender’s benefit, and

thus lacks the kind of “gross imbalance, one-sidedness or lop-

sidedness,” id., and evident impropriety that West Virginia

courts have identified in setting aside contract terms as

substantively unconscionable. See, e.g., id. at 559–60

(striking down unilateral arbitration clause because it was

wholly one-sided and unfair); U.S. Life Credit Corp. v. Wilson,

301 S.E.2d 169, 171–72 (W. Va. 1982) (invalidating provision in

4 McFarland contends that today this risk is more illusory
than real, given that mortgage lenders can sell their loans on
the secondary market and remove them from their balance sheets.
But as the Banks explain, they remain accountable to the
purchasers of their loans, and in some circumstances even may
have to repurchase loans that prove “defective.” And indeed,
many banks experienced a solvency crisis during the recent
economic downturn because of the number of “bad loans” they had
issued. See Eamonn K. Moran, Wall Street Meets Main Street:
Understanding the Financial Crisis, 13 N.C. Banking Inst. 5, 55
(2009). We acknowledge that the growth of loan securitization
in the years leading up to the financial crisis significantly
affected the allocation of risk associated with under-
collateralized loans. But that does not mean that banks are
fully insulated from the consequences of bad loans, and it is
enough here that loans in excess of home value continue to carry
risk for all parties involved.

16
consumer loan agreement that waives debtor’s statutory right to

be free from publication of his indebtedness).

Our belief that the West Virginia Supreme Court of Appeals

would not recognize loan size, by itself, as evidence of

substantive unconscionability is confirmed when we consider the

problems that would arise in fashioning a remedy in such

circumstances. In the typical case, when what is challenged is

a particular contract term — say, a rate of interest, or a

prepayment penalty — courts may sever the unconscionable term or

reform it to avoid an “unconscionable result.” See W. Va. Code

§ 46A-2-121(1)(b). But here, the only way to avoid what

McFarland alleges is the unconscionable feature of having been

loaned too much money would be to cancel the loan agreement

altogether — which would spare McFarland a foreclosure but also

require that he return the loan principal to Wells Fargo, which

is of course the very outcome he seeks to avoid. See Quicken

Loans, Inc. v. Brown, 777 S.E.2d 581, 592 (W. Va. 2014)

(“Quicken Loans II”) (requiring return of loan principal as part

of remedy for unconscionable loan agreement). The West Virginia

Supreme Court of Appeals has been clear that “cancellation of

the debt” — relieving McFarland of the obligation to repay his

Wells Fargo Loan altogether — “is not a permissible remedy” in

circumstances like these. See Quicken Loans II, 777 S.E.2d at

591. And with that off the table and no good alternative

17
proposed, we think it unlikely that the West Virginia Supreme

Court of Appeals would reach out to create a new variant of

substantive unconscionability for which there appears to be no

sensible remedy. Cf. Mallet v. Pickens, 522 S.E.2d 436, 441 n.6

(W. Va. 1999) (interpreting West Virginia common law to avoid an

“illogical, counterintuitive outcome”). 5

2.

McFarland also continues to press his alternative theory of

substantive unconscionability: that his contract with Wells

Fargo is substantively unconscionable under West Virginia law

because the Wells Fargo Loan did not provide him a “net tangible

benefit.” Like the district court, we think it is clear that

the “net tangible benefit” inquiry to which McFarland alludes is

5 Like the district court, we acknowledge that some federal
courts in West Virginia appear to have reached a different
conclusion, holding or assuming, without significant analysis,
that a mortgage’s size may be evidence of substantive
unconscionability. See, e.g., Petty v. Countrywide Home Loans,
Inc., No. 3:12-cv-6677, 2013 WL 1837932, at *5 (S.D.W. Va. May
1, 2013). The district court distinguished those cases on the
ground that they arose prior to discovery, and that early
dismissal of the cases would have been inconsistent with the
WVCCPA’s policy of allowing unconscionability claims to proceed
through discovery. See McFarland, 19 F. Supp. 3d at 672–73
(citing W. Va. Code § 46A-2-121(2) (“[T]he parties shall be
afforded a reasonable opportunity to present evidence . . . to
aid the court in making the [unconscionability]
determination.”)). And regardless, we agree with the district
court that the cases are unpersuasive on the merits, see id. at
672, decided without sustained examination of the issue and
providing no reason to think that West Virginia would apply its
law in this manner.

18
irrelevant to substantive unconscionability under West Virginia

law.

McFarland appears to have borrowed the “net tangible

benefit” test he proposes from West Virginia’s anti-predatory

lending statute, which prohibits mortgage brokers from charging

certain fees “unless the new loan has a reasonable, tangible net

benefit to the borrower considering all of the circumstances.”

See W. Va. Code § 31-17-8(d). But McFarland has not alleged

that the Wells Fargo Loan violated this provision, nor pointed

to any West Virginia case law borrowing its language and

applying it in the very different context of a § 46A-2-121

“unconscionable contract” claim. Nor can we see any reason why

the “tangible net benefit” standard would be transposed to the

unconscionability context. Again, unconscionability under West

Virginia law is concerned with whether a loan agreement is so

“one-sided” and “overly harsh” that it should not be enforced as

written. Genesis Healthcare, 729 S.E.2d at 221. Whether a

contract provides either or both parties with a “tangible net

benefit” is an entirely separate question; contracts are made

all the time that include terms that might not provide either

party with a “net tangible benefit” yet remain fair and even-

handed — or at least fair and even-handed enough not to be

considered substantively unconscionable under West Virginia’s

standard. Cf. Pingley v. Perfection Plus Turbo-Dry, LLC, 746

19
S.E.2d 544, 551–52 (W. Va. 2013) (contract between homeowner and

sewage removal company not substantively unconscionable even

though it disclaimed liability for damages caused by mold);

State ex rel. AT & T Mobility, LLC v. Wilson, 703 S.E.2d 543,

550–51 (W. Va. 2010) (arbitration agreement’s ban on class

actions does not render it substantively unconscionable). 6

III.

We turn now to McFarland’s contention that the district

court erred by dismissing his unconscionable contract claim

solely on the ground that he could not show substantive

unconscionability. According to McFarland, neither of his

unconscionable contract claims — that the loan agreement itself

was unconscionable when made, or that it was induced by

unconscionable means — could be dismissed under West Virginia

law without some assessment of the fairness of the process

leading up to contract formation.

We agree, but only in part. Like the district court, we

think West Virginia law clearly requires a showing of

6The Banks argue in the alternative that even if the
“tangible net benefit” standard were applicable here, it would
be satisfied, given that the Wells Fargo Loan allowed McFarland
to pay off his student and vehicle debt and thus reduce his
total monthly loan payments. Because we find that West Virginia
law does not call for an inquiry into “tangible net benefit” in
this context, we need not address that contention.

20
substantive unconscionability to make out a traditional claim

that a contract is itself unconscionable. But we think it is

equally plain that the WVCCPA authorizes a stand-alone

unconscionable inducement claim which, unlike its common-law

antecedents, may be based entirely on evidence going to process

and requires no showing of substantive unfairness.

A.

Having found that McFarland could not show substantive

unconscionability, the district court granted the Banks summary

judgment on McFarland’s unconscionable contract claim. No

further analysis was required, the district court held, because

under West Virginia law, a claimant must prove substantive

unconscionability in order to prevail on a claim of

unconscionable contract.

As to McFarland’s first unconscionable contract claim —

that the loan agreement itself was unconscionable when made, see

W. Va. Code § 46A-2-121(1)(a) (courts may refuse to enforce

agreement that is “unconscionable at the time it was made”) — we

agree. West Virginia law clearly requires evidence of both

substantive and procedural unconscionability to make out this

traditional unconscionability claim, now codified under West

Virginia Code § 46A-2-121(1)(a). See, e.g., Genesis Healthcare,

729 S.E.2d at 221; Arnold, 511 S.E.2d at 861 n.6. Given its

holding that McFarland could not show the requisite substantive

21
unconscionability — with which we agree — the district court

properly awarded summary judgment to the Banks on McFarland’s

claim that his contract with Wells Fargo was unconscionable at

the time it was made.

McFarland’s contrary argument rests on cases in which the

West Virginia Supreme Court of Appeals has instructed state

courts against dismissing unconscionable contract claims when

there are outstanding issues of fact relating to procedural

unconscionability. See, e.g., Herrod, 625 S.E.2d at 379

(existence of questions of fact regarding grossly unequal

bargaining power precludes resolution by summary judgment).

That policy is driven by a practical concern that

unconscionability claims are context-specific, so that evidence

of procedural unconscionability may in some cases also inform

the substantive unconscionability analysis. See Quicken Loans

I, 737 S.E.2d at 657; Arnold, 511 S.E.2d at 860–61. Whatever

its merits, that guidance is a matter of state civil procedure,

not substantive law, and does not bind a federal court sitting

in diversity. Federal courts apply federal rules of procedure.

See Rowland v. Patterson, 852 F.2d 108, 110 (4th Cir. 1988).

And under Federal Rule of Civil Procedure 56, the only

requirement for summary judgment is that the movant be entitled

to judgment as a matter of law. Because McFarland could not

succeed on his claim that his contract with Wells Fargo was

22
unconscionable when entered even accepting as true all of his

allegations regarding the bargaining process, the district court

properly awarded summary judgment to the Banks.

B.

We reach a different conclusion with respect to McFarland’s

claim of unconscionable inducement. Though the question is not

fully settled under West Virginia law, we believe the West

Virginia Supreme Court of Appeals would rule that the WVCCPA

authorizes a stand-alone claim for unconscionable inducement,

predicated on the process leading up to contract formation and

independent of any showing of substantive unconscionability.

The terms of the WVCCPA are plain enough: Section 46A-2-

121 authorizes a court to refuse enforcement of an agreement on

one of two distinct findings: that the agreement was

“unconscionable at the time it was made, or [that it was]

induced by unconscionable conduct.” W. Va. Code § 46A-2-

121(1)(a) (emphasis added). What makes the question interesting

is the interplay between West Virginia’s unconscionability

common law and the codification of an unconscionability

provision in the WVCCPA. At common law, some showing of

substantive unconscionability is a prerequisite to an

unconscionability claim. And it is settled as a matter of West

Virginia law that the same requirement applies to claims under

the first part of § 46A-2-121(1)(a), alleging that a contract

23
was “unconscionable at the time it was made.” See Credit

Acceptance Corp. v. Front, 745 S.E.2d 556, 559, 564 (W. Va.

2013). So the question is whether the second part of § 46A-2-

121(1)(a), covering contracts “induced by unconscionable

conduct,” is to be read as diverging from this traditional

understanding and authorizing a claim for unconscionable

inducement that does not require a showing of substantive

unconscionability. See id. at 571 (Ketchum, J., concurring)

(noting that legislature has suggested that substantive

unconscionability is not required and urging court to clarify

the matter).

For several reasons, we think the West Virginia Supreme

Court of Appeals would answer this question in the affirmative.

First, it has come very close to doing so already. In its 2012

decision in Quicken Loans I, the court sustained findings of

“unconscionability in the inducement” based entirely on conduct

predating acceptance of the contract and allegations going to

the fairness of the process, without regard to substantive

unconscionability: a “false promise” of refinancing, the sudden

introduction of a balloon payment at closing, a negligently

conducted appraisal review, and other similar factors. 737

S.E.2d at 657–58. Because the court’s analysis of

unconscionable inducement was only one portion of its overall

unconscionability analysis — which also reflected that the loan

24
agreement included several substantively unconscionable terms,

id. at 658 — we will err on the side of caution and treat it as

something less than a clear holding on the question. But at a

minimum, it is a strong indication that the West Virginia

Supreme Court of Appeals understands the WVCCPA to allow for

unconscionable inducement claims separate and apart from

substantive unconscionability.

Second, the West Virginia Supreme Court of Appeals takes a

plain meaning approach to statutory construction: “Where the

language of a statutory provision is plain, its terms should be

applied as written.” DeVane v. Kennedy, 519 S.E.2d 622, 632 (W.

Va. 1999). And the language of the WVCCPA fits the bill. It

expressly authorizes courts to refuse to enforce an agreement

that they find “to have been unconscionable at the time it was

made, or to have been induced by unconscionable conduct.” W.

Va. Code § 46A-2-121(1)(a) (emphasis added). The word “or”

unmistakably signals two distinct causes of action when it comes

to consumer loans: one for unconscionability in the loan terms

themselves, and one for unconscionable conduct that causes a

party to enter into a loan. If the legislature had intended to

require both substantive and process-related unconscionability,

subjecting creditors to liability only where an agreement itself

is unconscionable, then all it had to do was replace the “or”

with an “and.” Cf. U.S. Life, 301 S.E.2d at 173 (engaging in

25
same plain meaning analysis of § 46A-2-121(1)(a) and rejecting

defendant’s argument that it allows claims only for

unconscionable inducement and not also for substantively

unconscionable contract terms).

Finally, the West Virginia courts have advised that the

comments to the Uniform Consumer Credit Code (“UCCC”) are

“highly instructive” when it comes to construing § 46A-2-121

because its unconscionability provisions are “identical” to

those of the statute. Quicken Loans I, 737 S.E.2d at 656–57.

And the comments to the UCCC not only indicate that a stand-

alone unconscionable inducement claim exists, but also explain

its purpose:

Subsection (1), as does UCC Section 2-302, provides
that a court can refuse to enforce or can adjust an
agreement or part of an agreement that was
unconscionable on its face at the time it was made.
However, many agreements are not in and of themselves
unconscionable according to their terms, but they
would never have been entered into by a consumer if
unconscionable means had not been employed to induce
the consumer to agree to the contract. It would be a
frustration of the policy against unconscionable
contracts for a creditor to be able to utilize
unconscionable acts or practices to obtain an
agreement. Consequently subsection (1) also gives to
the court the power to refuse to enforce an agreement
if it finds as a matter of law that it was induced by
unconscionable conduct.

Unif. Consumer Credit Code 1974 § 5.108 cmt. 1. That is

McFarland’s argument in a nutshell: that regardless of whether

his loan agreement with Wells Fargo is “in and of [itself]

26
unconscionable according to [its] terms” — that is,

substantively unconscionable — § 46A-2-121(1)(a) allows for a

finding of unconscionability if “unconscionable means [were]

employed to induce [him] to agree to the contract.” Id. It

appears that the West Virginia legislature adopted precisely

this approach, and we think that the West Virginia Supreme Court

of Appeals would so hold.

Reading § 46A-2-121(1)(a) to allow for a stand-alone

unconscionable inducement claim, we should note, is in no way

inconsistent with West Virginia precedent holding that

procedural unconscionability alone cannot show that a contract

was itself unconscionable when made. The kind of procedural

unconscionability that is required (in combination with

substantive unconscionability) to render a contract or contract

term unconscionable in and of itself may turn on such “status”

factors as the “relative positions of the parties, the adequacy

of the bargaining position, [and] the meaningful alternatives

available to the plaintiff.” Quicken Loans I, 737 S.E.2d at

657. We of course leave to West Virginia law the precise

contours of an unconscionable inducement claim, but it appears

that it will turn not on status considerations that are outside

the control of the defendant, but instead on affirmative

misrepresentations or active deceit. See id. at 653–55, 657

(unconscionable inducement findings include lender’s concealment

27
of balloon payment and false promise to allow refinancing). As

McFarland concedes, in other words, the standard for

unconscionable inducement is different and higher than that for

procedural unconscionability.

Accordingly, we hold that the district court erred in

dismissing McFarland’s claim of unconscionable inducement on the

ground that substantive unconscionability is a necessary

predicate of a finding of unconscionability under the WVCCPA.

We take no view as to the underlying merits of McFarland’s

unconscionable inducement claim, and remand to the district

court to consider McFarland’s evidence that his loan agreement

was “induced by misrepresentations” and determine whether it

allows him to proceed against the Banks. 7

7
In a separate count of his complaint, McFarland sought to
hold the Banks liable for unconscionable contract under agency
and joint venture theories. The district court dismissed that
count of the complaint on the ground that McFarland had failed
to make the necessary showing of unconscionability. McFarland,
19 F. Supp. 3d at 674 (“Here, joint venture and agency may not
be used to impose liability for unconscionable contract [], as
that claim is dismissed.”). Accordingly, we vacate that portion
of the district court’s judgment, as well, and remand for
reconsideration of McFarland’s joint venture and agency claims
in light of this opinion.

28
IV.

For the foregoing reasons, we affirm the judgment of the

district court in part and vacate and remand in part.

AFFIRMED IN PART,
VACATED IN PART,
AND REMANDED

29

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/3170094. Public record. Not legal advice.
