# Baldino's Lock & Key Service v. Google, Incorporated

> Court of Appeals for the Fourth Circuit · December 4, 2015 · 624 F. App'x 81

URL: https://www.frixlaw.com/law-library/cases/3160145

## Case

- **Full name:** BALDINO’S LOCK & KEY SERVICE, INC., Plaintiff-Appellant, v. GOOGLE INC.; Ziplocal, LP; John Does 1-25; Google Information, Inc., Defendants-Appellees, and Supermedia Sales, Inc.; YellowBook Inc., a Division of Hibu, Inc., Defendants
- **Court:** Court of Appeals for the Fourth Circuit
- **Decided:** December 4, 2015
- **Citations:** 624 F. App'x 81
- **Precedential status:** Unpublished
- **Opinion:** Opinion
- **Judges:** Niemeyer, Motz, Diaz
- **Cited by:** 8 later opinions in the Frix Law Library

## Citator (automated)

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## Opinion text

UNPUBLISHED

UNITED STATES COURT OF APPEALS
FOR THE FOURTH CIRCUIT

No. 15-1202

BALDINO’S LOCK & KEY SERVICE, INC.,

Plaintiff – Appellant,

v.

GOOGLE INC.; ZIPLOCAL, LP; JOHN DOES 1-25; GOOGLE
INFORMATION, INC.,

Defendants – Appellees,

and

SUPERMEDIA SALES, INC.; YELLOWBOOK INC., a division of
Hibu, Inc.,

Defendants.

Appeal from the United States District Court for the Eastern
District of Virginia, at Alexandria. Claude M. Hilton, Senior
District Judge. (1:14-cv-00636-CMH-TCB)

Submitted: November 30, 2015 Decided: December 4, 2015

Before NIEMEYER, MOTZ, and DIAZ, Circuit Judges.

Affirmed by unpublished per curiam opinion.

Donald C. Holmes, DONALD C. HOLMES & ASSOCIATES, P.A.,
Greensboro, Maryland; Andrew C. Bisulca, LAW OFFICE OF ANDREW C.
BISULCA, P.C., Woodbridge, Virginia, for Appellant. Dennis J.
Quinn, Kristine M. Ellison, CARR MALONEY P.C., Washington, D.C.;
Daryl L. Joseffer, Taylor T. Lankford, Carolyn M. Sweeney, KING
& SPALDING LLP, Washington, D.C.; Kathleen E. McCarthy, KING &
SPALDING, New York, New York, for Appellees.

Unpublished opinions are not binding precedent in this circuit.

2
PER CURIAM:

Baldino’s Lock & Key Service, Inc. (Baldino’s) appeals the

district court’s order granting the Defendants’ motions to

dismiss for failure to state a claim upon which relief can be

granted. We affirm.

Baldino’s is a Virginia corporation and licensed locksmith

that provides locksmith services in Virginia, Maryland and the

District of Columbia. In its Second Amended Complaint,

Baldino’s asserted that the Defendants, Google, Inc.,

YellowBook, Inc., and Ziplocal, LP, knowingly published the

names, addresses and phone numbers of unlicensed locksmiths on

their websites in order to gain advertising revenue. Baldino’s

alleged violations of the Racketeer Influenced and Corrupt

Organizations Act (RICO), 18 U.S.C. §§ 1961-68 (2012), and the

Lanham Act, 15 U.S.C. § 1125(a)(1)(B) (2012).

The district court granted the Defendants’ motions to

dismiss. Of relevance to this appeal, * the court determined that

Baldino’s had not shown that the Defendants had made a false or

misleading description or representation of fact and,

accordingly, had failed to state a claim under the Lanham Act.

* On appeal, Baldino’s has expressly abandoned both its
claims against YellowBook and its RICO claims.

3
We review de novo a district court’s dismissal of an action

for failure to state a claim. Trejo v. Ryman Hosp. Props.,

Inc., 795 F.3d 442, 445-46 (4th Cir. 2015). To survive a Rule

12(b)(6) dismissal, “a complaint must contain sufficient factual

matter, accepted as true, to state a claim to relief that is

plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678

(2009) (internal quotation marks omitted). We must accept as

true the complaint’s factual allegations and draw all reasonable

inferences in favor of the nonmoving party. Kensington

Volunteer Fire Dep’t v. Montgomery Cty., 684 F.3d 462, 467 (4th

Cir. 2012).

The “Lanham Act creates a private right of action for

corporate victims of ‘false or misleading’ descriptions or

representations.” In re GNC Corp., 789 F.3d 505, 514 (4th Cir.

2015). To prevail on a Lanham Act claim, a plaintiff must

establish that:

(1) the defendant made a false or misleading
description of fact or representation of fact in a
commercial advertisement about his own or another’s
product; (2) the misrepresentation is material, in
that it is likely to influence the purchasing
decision; (3) the misrepresentation actually deceives
or has the tendency to deceive a substantial segment
of its audience; (4) the defendant placed the false or
misleading statement in interstate commerce; and
(5) the plaintiff has been or is likely to be injured
as a result of the misrepresentation, either by direct
diversion of sales or by a lessening of goodwill
associated with its products.

4
Design Resources, Inc. v. Leather Indus. of Am., 789 F.3d 495,

501 (4th Cir. 2015).

Here, the district court correctly determined that

Baldino’s failed to show that the Defendants made any

representations. Rather, the locksmiths who generated the

information that appeared on Defendants’ websites are solely

responsible for making any faulty or misleading representations

or descriptions of fact. Accordingly, the district court did

not err in dismissing Baldino’s Lanham Act claim under Rule

12(b)(6).

We therefore affirm. We dispense with oral argument

because the facts and legal contentions are adequately presented

in the materials before the court and argument would not aid the

decisional process.

AFFIRMED

5

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/3160145. Public record. Not legal advice.
