# Royal Crown Company, Inc. v. The Coca-Cola Company

> Trademark Trial and Appeal Board · March 30, 2021

URL: https://www.frixlaw.com/law-library/cases/11285344

## Case

- **Court:** Trademark Trial and Appeal Board
- **Decided:** March 30, 2021
- **Precedential status:** Published
- **Opinion:** Opinion by Hightower
- **Judges:** Zervas, Hightower, Lynch
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

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## Opinion text

Original Decision Mailed: Redesignation:
May 3, 2019 March 30, 2021

UNITED STATES PATENT AND TRADEMARK OFFICE

Trademark Trial and Appeal Board

Royal Crown Company, Inc. and Dr Pepper/Seven Up, Inc.
v.
The Coca-Cola Company

Opposition Nos. 91178927 (Parent Case); 91180771; 91180772; 91183482;
91185755; 91186579; and 91190658

Barbara A. Solomon, Laura Popp-Rosenberg, and Emily Weiss of Fross Zelnick
Lehrman & Zissu, P.C., for Royal Crown Company, Inc. and Dr Pepper/Seven Up, Inc.

Bruce W. Baber of King & Spalding LLP for The Coca-Cola Company.

By the Board:

The Board has chosen to redesignate the decision that issued on May 3, 2019 as
a precedent. A copy of the decision, bearing such designation, is attached.

####
This Decision is a
Precedent of the TTAB

Mailed: May 3, 2019

UNITED STATES PATENT AND TRADEMARK OFFICE

Trademark Trial and Appeal Board

Royal Crown Company, Inc. and Dr Pepper/Seven Up, Inc.
v.
The Coca-Cola Company

Opposition Nos. 91178927 (Parent Case); 91180771; 91180772; 91183482;
91185755; 91186579; and 91190658

Barbara A. Solomon, Laura Popp-Rosenberg, and Emily Weiss of Fross Zelnick
Lehrman & Zissu, P.C., for Royal Crown Company, Inc. and Dr Pepper/Seven Up, Inc.

Bruce W. Baber of King & Spalding LLP for The Coca-Cola Company.

Before Zervas, Hightower, and Lynch,
Administrative Trademark Judges.

Hightower, Administrative Trademark Judge:

On September 27, 2018, after remand of this case by the Court of Appeals for the

Federal Circuit in Royal Crown Co. v. Coca-Cola Co., 892 F.3d 1358, 127 USPQ2d

1041 (Fed. Cir. 2018), the Board resumed proceedings and ordered the parties to

rebrief certain issues. 175-77 TTABVUE. In lieu of a brief, Applicant The Coca-Cola

Company (TCCC) filed, without consent from Opposers Royal Crown Company, Inc.

and Dr Pepper/Seven Up, Inc. (RC), a motion to amend its sixteen pending

applications subject to these proceedings to disclaim the word ZERO pursuant to
Opposition Nos. 91178927 et al.

Trademark Act Section 6, 15 U.S.C. § 1056, and Trademark Rule 2.133, 37 C.F.R.

§ 2.133. Motion to Amend, 183 TTABVUE. “TCCC believes that entry of these

disclaimers will resolve the issues in these proceedings without any further activity

needed on the part of the Board.” Motion to Amend, 183 TTABVUE 2.1

RC filed a brief in opposition, arguing in part that: “Opposers’ request for relief

has always been a determination that ‘zero’ is generic or merely descriptive. Entry of

a disclaimer is the manner in which that relief is demonstrated, but a disclaimer in

and of itself does not resolve the legal issues in this opposition.” Opposition to Motion

to Amend at 2, 184 TTABVUE 3. RC asks that the Board defer ruling on the motion

to amend until it has issued a full decision on the merits.

In reply, TCCC argues that the issues RC raises are moot in light of its agreement

to enter the disclaimers. See Reply in Support of Motion to Amend at 4, 186TTABVUE

5. “Granting the motion now will result in the termination of these proceedings

without any further unnecessary expenditure of time or resources by theBoard or by

the parties; no ‘final decision’ is necessary for Opposers to obtain the relief they seek.”

Id. at 5, 186 TTABVUE 6. TCCC further notes that “Opposers’ pleadings contain no

prayer for such relief [a declaration as to genericness ordescriptiveness] . . . , and the

Board could not entertain such a request for declaratoryrelief in any event.” Id.

1 We find that this motion supersedes TCCC’s pending motions, filed July 22, 2016, to amend

the descriptions of the goods in the four applications subject to Opposition Nos. 91185755 and
91190658. On August 26, 2016, consideration of those motions was deferred until conclusion
of the appeal. The superseded motions are dismissed as moot.

-2-
Opposition Nos. 91178927 et al.

We agree with TCCC. Disclaimer of the term ZERO from each of the applications

was the only relief sought by RC in its Amended Notice of Opposition. 39 TTABVUE.

Because the disclaimers are acceptable, the Board in its discretion grants TCCC’s

motion under Trademark Rule 2.133(a). See Trademark Trial and Appeal Board

Manual of Procedure (TBMP) § 514.03 (2018) (“The Board, in its discretion, may grant

a motion to amend an application or registration that is the subject of an interpartes

proceeding, even if the other party or parties do not consent thereto.”).

The amendments are approved, the reference to Section 2(f) in part is deleted, and

the following disclaimer is entered in each of the applications listed below: “No claim

is made to the exclusive right to use ‘ZERO’ apart from the mark as shown.”

Opposition No. Application No. Mark

91178927 78580598 COCA-COLA ZERO

91180771 78316078 SPRITE ZERO

91180772 78664176 COKE ZERO

91183482 77175066 COKE CHERRY ZERO

91183482 77175127 CHERRY COCA-COLA ZERO

91183482 77176108 COCA-COLA VANILLA ZERO

91183482 77176127 CHERRY COKE ZERO

91183482 77176279 COCA-COLA CHERRY ZERO

91183482 77097644 PIBB ZERO

91185755 76674382 COKE ZERO ENERGY

91185755 76674383 COKE ZERO BOLD

91185755 77176099 VANILLA COKE ZERO

91186579 77257653 VANILLA COCA-COLA ZERO

-3-
Opposition Nos. 91178927 et al.

Opposition No. Application No. Mark

91186579 77309752 POWERADE ZERO

91186579 78620677 FANTA ZERO

91190658 78698990 VAULT ZERO

These consolidated opposition proceedings are dismissed.

-4-

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/11285344. Public record. Not legal advice.
