# Exotropin, LLC v. DP Derm, LLC

> District Court, S.D. Florida · August 8, 2025

URL: https://www.frixlaw.com/law-library/cases/11118366

## Case

- **Court:** District Court, S.D. Florida
- **Decided:** August 8, 2025
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/11118366

## How later opinions describe it (automated extraction)

- noting that the “standard for transfer under 28 U.S.C. § 1404(a) leaves much to the broad discretion of the trial court”
- explaining that when transfer simply redistributes inconvenience, this factor is neutral

## Opinion text

UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF FLORIDA

Case No. 25-cv-20713-BLOOM/Elfenbein

EXOTROPIN, LLC,
Plaintiff,
v.
DP DERM, LLC and BIOSOFT
(AUSTRALIA) PTY LTD,

Defendants.
/

ORDER ON MOTION TO DISMISS

THIS CAUSE is before the Court upon Defendant DP Derm, LLC (“DP Derm”) and
Biosoft (Australia) Pty Ltd (“Biosoft”) (collectively “Defendants”) Motion to Dismiss Complaint,
or in the Alternative, to Transfer this Case to the United States District Court for the District of
Utah (“Motion”), ECF No. [27]. Exotropin (“Plaintiff”) filed a Response in Opposition
(“Response”), ECF No. [36], to which Defendants filed a Reply, ECF No. [41]. The Court has
carefully reviewed the Motion, the record in this case, the applicable law, and is otherwise fully
advised. For the reasons discussed below, the Motion is denied.
I. BACKGROUND
Plaintiff, a research and development firm that formulates skin care solutions, is duly
organized and existing under the laws of Delaware and has its principal address in Delaware. ECF
No. [15] at ¶¶ 3, 22. Plaintiff’s cosmetic products can be found within over fifty retail locations
throughout the United States — fifteen of which are in South Florida — as well as through online
retailers. Id. at ¶ 25.
Biosoft is an Australian proprietary limited company with a business address in Australia.
Id. at ¶ 5. The U.S. distributor for Biosoft, DP Derm, is a Florida limited liability company duly
organized and existing under the laws of Florida. Id. at ¶¶ 4, 8. DP Derm also conducts business
in Florida and has a principal address in Miami. Id. Biosoft has authorized DP Derm to sell its

products, including those that bear the “EXO SKIN” mark, in the United States and the Southern
District of Florida. Id. at ¶ 8. The goods bearing the mark are advertised and offered for sale on
two websites, which can be accessed from anywhere in the U.S. Id. at ¶¶ 36-37.
On April 11, 2024, Biosoft, despite knowing full well of Plaintiff and its prior use of its
‘EXO SKIN SIMPLE’ mark and ‘EXO SKIN SIMPLE’ Registration, filed multiple U.S.
trademark applications for its own “EXO SKIN” mark for competing cosmetic goods. Id. at ¶ 33.
Several months later, on September 11, 2024, Biosoft filed three Notices of Opposition in
the United States Patent and Trademark Office Trademark Trial and Appeal Board (“TTAB”)
against Plaintiff’s applications for the “EXO SKIN” mark, “EXO BODY” mark, and “EXO MEN”
mark. Id. at ¶ 40. In the TTAB proceedings, Biosoft alleged that Plaintiff’s three marks are likely

to be confused with the “EXO SKIN” mark that Biosoft uses for its products. Id. at 41. Plaintiff
argued that Biosoft has made “the same allegations of likelihood of confusion between [Plaintiff’s]
“EXO SKIN SIMPLE” Mark and Biosoft’s “EXO SKIN” mark being made by [Plaintiff] in the
instant action.” Id. at 42.
On September 24, 2024, Plaintiff sent a cease-and-desist letter to Biosoft’s U.S. counsel,
demanding that Biosoft cease and desist using the infringing mark, abandon its trademark
applications, and withdraw the TTAB proceedings. Id. at ¶ 43. On October 10, 2024, Biosoft’s
counsel responded, requesting “‘another two weeks to prepare a substantive response to [the]
letter’ and making the representation that he will be ‘working with [his] client on a substantive
response . . . including a potential resolution of the present dispute.” Id. at ¶ 44 (emphasis omitted).
That same day, Biosoft filed an action for declaratory judgment in the District of Utah. Id. at ¶ 45.
Without divulging that an anticipatory action had been filed in the District of Utah, and
under the pretense that the parties were engaged in settlement discussions, Biosoft consented to a

thirty-day extension of time of all deadlines in the TTAB Proceedings, including Plaintiff’s
deadline to file its responses to the Notices of Opposition. Id. at ¶ 46. Moreover, Plaintiff alleges
that Biosoft, claiming that a settlement proposal would still be forthcoming, consented to two
additional thirty-day extensions of time of all deadlines in the TTAB proceedings, without
notifying Plaintiff of the action that had been filed in the District of Utah. Id. at ¶ 47. Biosoft never
served Plaintiff with initial process in that action, and when the deadline to serve Plaintiff
approached, Biosoft filed a second action in the District of Utah seeking the same relief. Id. at ¶
48.
Plaintiff argues that it was only after filing this action for infringement in the Southern
District of Florida and serving DP Derm that Biosoft proceeded to serve Plaintiff with initial

process related to the Utah action. Id. at ¶ 49. To date, despite repeated representations from
Biosoft’s counsel that Biosoft would be making a settlement proposal, no proposal has been
received. Id. at ¶ 50.
Defendants seek dismissal of the Amended Complaint, asserting that the Court lacks
subject matter jurisdiction, or, in the alternative, Defendants seek to transfer this case to the United
States District Court for the District of Utah under the first-to-file rule, or 28 U.S.C. § 1404(a).
ECF No. [27]. Defendants argue that venue in Utah is proper because Plaintiff sent a cease-and-
desist letter to the Utah counsel of all three Defendants, Plaintiff has a website accessible to Utah
residents, and one of Plaintiff’s thirty-five retail locations is in Park City, Utah. ECF No. [27-1]
Ex. A at ¶¶ 6-8.
Plaintiff responds that Defendants’ Motion should be denied because Defendants are
attempting to improperly leverage the first-to-file rule and the District of Utah is not a proper

venue. ECF No. [36] at 1. First, Plaintiff argues that Defendants’ filing of two declaratory actions
in the District of Utah was anticipatory and urges the Court to exercise its discretion to decline
application of the first-to-file rule. Id. at 2. Plaintiff further asserts that transfer to Utah is improper
because the District of Utah lacks personal jurisdiction over Plaintiff, and the 28 U.S.C. § 1404
venue-transfer factors do not favor Defendants. Id. at 6-11.
Defendants reply that they filed their declaratory judgment actions in Utah in good faith
after Plaintiff threatened litigation. ECF No. [41] at 3. They further contend that the first-to-file
rule strongly supports dismissal or transfer of this action. Id. Finally, Defendants assert that
Plaintiff is subject to personal jurisdiction in Utah because it purposefully directed its conduct
toward Utah by sending a cease-and-desist letter, operating a website that sells products to Utah

residents, and maintaining a retail location in Utah. Id. at 5.
II. LEGAL STANDARD
A. First-to-File Rule

“The first-filed rule provides that when parties have instituted competing or parallel
litigation in separate courts, the court initially seized of the controversy should hear the case.”
Alers v. Robinhood Fin. LLC, Case No. 21-CV-61848, 2022 WL 2431522, at *2 (S.D. Fla. July 1,
2022) (quoting Collegiate Licensing Co. v. Am. Cas. Co. of Reading, Pa., 713 F.3d 71, 78 (11th
Cir. 2013)). In applying the rule, courts consider three factors: “(1) the chronology of the two
actions, (2) the similarity of the parties, and (3) the similarity of the issues.” Women’s Choice
Pharms., LLC v. Rook Pharms., Inc., Case No. 16-cv-62074, 2016 WL 6600438, at *2 (S.D. Fla.
Nov. 8, 2016). Neither the parties nor the issues need to be identical; they just need to overlap.
Kelly v. Gerber Prods. Co., CASE NO. 21-60602-CIV, 2021 WL 2410158, at *1 (S.D. Fla. June
11, 2021).

[W]hile the forum where an action is first filed typically is given priority over
subsequently-filed actions, it is appropriate to depart from the general rule when there is a showing
that the balance of convenience tips in favor of the second forum or that there are special
circumstances which justify giving priority to the second action.” Mod. Pharm., LLC v. J.M. Smith
Corp., CASE NO. 19-20369-CIV, 2019 WL 13223825, at *2 (S.D. Fla. Apr. 26, 2019) (quoting
Philibert v. Ethicon, Inc., No. 04-81101-CIV., 2005 WL 525330, at *1 (S.D. Fla. Jan. 14, 2005)).
The party opposing jurisdiction in the first-filed forum bears the burden of demonstrating such
compelling circumstances. Women’s Choice, 2016 WL 6600438, at *2 (citing Manuel v.
Convergys Corp., 430 F.3d 1132, 1135 (11th Cir. 2005)).
One recognized compelling circumstance is when the first-filed “action was filed in

apparent anticipation of the pending proceeding” in order to forum shop. See Manuel, 430 F.3d at
1135 (quoting Ven-Fuel, Inc. v. Dep’t of the Treasury, 673 F.2d 1194, 1195 (11th Cir. 1982)). The
“anticipatory suit exception . . . applies when one party, on notice of a potential lawsuit, files a
declaratory judgment action in its home forum.” Collegiate Licensing, 713 F.3d at 79
(citing Manuel, 430 F.3d at 1135). In such cases, courts have discretion to decline application of
the first-filed rule and may instead retain jurisdiction over the second-filed action. See id.
B. Transfer of Venue under 28 U.S.C. § 1404(a)
Under 28 U.S.C. § 1404(a), “[f]or the convenience of parties and witnesses, in the interest
of justice, a district court may transfer any civil action to any other district . . . where it might have
been brought[.]” The statute affords the district court broad discretion in deciding whether transfer
is appropriate. Fruitstone v. Spartan Race Inc., 464 F. Supp. 3d 1268, 1277 (S.D. Fla. 2020)
(citing Osgood v. Disc. Auto Parts, LLC, 981 F. Supp. 2d 1259, 1263 (S.D. Fla. 2013) (noting that
the “standard for transfer under 28 U.S.C. § 1404(a) leaves much to the broad discretion of the

trial court”)). The party seeking transfer bears the burden of showing the transfer is
justified. Fruitstone, 464 F. Supp. 3d at 1277 (citing In re Ricoh Corp., 870 F.2d 570, 573 (11th
Cir. 1989)).
Courts apply a two-step analysis under § 1404(a). Id. First, the court must determine
whether the action “might have been brought” in the proposed transferee district — that is, whether
that court has subject-matter jurisdiction, proper venue, and personal jurisdiction over the
defendant. Id. (quoting Windmere Corp. v. Remington Prods., Inc., 617 F. Supp. 8, 10 (S.D. Fla.
1985)). Second, the court assesses “whether convenience and the interest of justice require transfer
to the requested forum.” Go 770 Mgmt. LLC v. Mt. Hawley Ins. Co., Case No. 24-CV-61176, 2024
WL 4581259, at *1 (S.D. Fla. Oct. 25, 2024) (quoting Osgood, 981 F. Supp. at 1263). In analyzing

this second prong, courts consider the factors outlined in 28 U.S.C. § 1404(a). These factors
include:
(1) the convenience of the witnesses; (2) the location of relevant documents and the
relative ease of access to sources of proof; (3) the convenience of the parties; (4)
the locus of operative facts; (5) the availability of process to compel the attendance
of unwilling witnesses; (6) the relative means of the parties; (7) a forum's familiarity
with the governing law; (8) the weight accorded a plaintiff's choice of forum; and
(9) trial efficiency and the interests of justice, based on the totality of the
circumstances.

Id. (quoting Motorola Mobility, Inc. v. Microsoft Corp., 804 F. Supp. 2d 1271, 1275 (S.D. Fla.
2011)).
While those factors guide the analysis, courts traditionally give significant deference to a
plaintiff’s choice of forum. Young v. Garlapati, Case No. 24-20919-CV, 2024 WL 5147404, at *1
(S.D. Fla. Aug. 5, 2024) (citing In re Ricoh, 870 F.2d at 573). “‘[U]ltimately, transfer is only
appropriate where the balance of convenience of the parties strongly favors the defendant.’”

Fruitstone, 464 F. Supp. 3d at 1277 (quoting Steifel Labs., Inc. v. Galderma Labs., Inc., 588 F.
Supp. 2d 1336, 1339 (S.D. Fla. 2008)); Robinson v. Giarmarco & Bill, P.C., 74 F.3d 253, 260
(11th Cir. 1996)).
III. DISCUSSION
A. The Anticipatory Suit Exception to the First-to-File Rule

Defendants first argue that this Court lacks jurisdiction under the first-to-file rule. Id. at 4.
While Plaintiff does not dispute the application of the first-to-file rule in this matter,1 Plaintiff
urges the Court to reject Defendants’ abuse of the first-to-file rule – namely, making “false
representations in the instant Motion or to another tribunal” and filing “two declaratory actions in
clear anticipation of this suit.” ECF No. [36] at 4. Plaintiff asserts that it sent Defendant a cease-
and-desist letter on September 24, 2024, addressed to Defendants’ Utah-based counsel. Id. at 4.
On October 10, 2024, Defendants’ counsel responded, “requesting two weeks to prepare a
response and making the representation that a potential resolution of the dispute would be
forthcoming.” Id. At that time, Defendant also consented to an extension of time in a related

1 The Court finds that the three factors required to support a finding of the first-to-file rule’s applicability
are present. First, the Utah Action was filed on January 8, 2025, whereas the Florida Action was not filed
until February 14, 2025. See ECF No. [27] at 4. Regarding the similarity of the parties, although DP Derm,
LLC and Dermapenworld FZ LLC are not parties to the Utah Action, precise identity is not required. Id.
Biosoft and Exotropin are common, Dermapenworld FZ LLE is the alleged assignee of ownership for
Biosoft’s “EXO SKIN” trademarks, and DP Derm is Biosoft’s alleged distributor. Id. Lastly, the Utah
Action and the Florida Action — one seeking a declaration of non-infringement of “EXO SKIN” and the
other alleging infringement of “EXO SKIN SIMPLE” by “EXO SKIN” — are similar enough to trigger the
first-to-file rule. Id. at 5.
opposition proceeding before the TTAB — a proceeding that involves the same marks at issue in
this case — and “represent[ed] to the TTAB that settlement negotiations were ongoing.” Id.
On the same day, October 10, 2024, Plaintiff asserts that Defendants’ counsel filed the first
action for declaratory relief against Plaintiff in the District of Utah without serving or notifying

Plaintiff of the pending action. Id. Plaintiff contends that over the following months, “[Defendant]
continued to represent that a settlement would be forthcoming both to Plaintiff and in agreeing to
continue to represent to the TTAB that settlement negotiations were ongoing, despite filing a
second action for declaratory relief.” Id. Throughout the entirety of the settlement negotiations,
Plaintiff argues Defendant never notified it of the action until Plaintiff filed its case in the Southern
District of Florida. Id.
Plaintiff argues that Biosoft’s two declaratory judgment actions were made in “clear
anticipation of this suit” and “present precisely the kind of circumstances that warrant the Court
exercising its discretion and departing from the first-to-file rule.” ECF No. [36] at 3. Defendants
reply that they filed their declaratory judgment action in Utah in good faith after receiving a cease-

and-desist letter threatening litigation. ECF No. [41] at 2. For support, Defendants cite Collegiate
Licensing Co. v. Am. Cas. Co. of Reading, Pa., 713 F.3d 71, 76 (11th Cir. 2013), for the principle
that it “expressly state[s] that filing a declaratory action after receiving a threat of litigation is not
improper or bad faith.” ECF No. [41] at 2. Defendants also rely on XMission, L.C. v. Fluent LLC,
955 F.3d 833, 837 (10th Cir. 2020), to argue that “the Tenth Circuit has held, ‘a cease-and-desist
letter alone can create a case or controversy for declaratory judgment.’” ECF No. [41] at 2.
However, neither College Licensing nor XMission support the propositions for which each
is cited. In Collegiate Licensing, the Eleventh Circuit affirmed the application of the first-to-file
rule where the district court enjoined the appellants from pursuing intervention complaints in a
second-filed action in California. 713 F.3d at 78-80. The court’s analysis focused on the appellant’s
intervention complaints and their relation to the first-filed declaratory judgment, not on whether
the original declaratory judgment action in Georgia was anticipatory or filed in bad faith. Id.
Moreover, contrary to Defendants’ representation, XMission did not involve a cease-and-desist

letter or a declaratory judgment action. Rather, the Tenth Circuit addressed whether a defendant
had purposefully availed itself of a forum by sending mass marketing emails received in that state
— an issue of personal jurisdiction, not anticipatory filing or declaratory judgment procedure, as
Defendants suggest. 955 F.3d at 837-39.
In support of its argument that the first-filed action was anticipatory and filed in bad faith,
Plaintiff cites Raimbeault v. Accurate Machine & Tool, LLC, No. 14–CIV–20136., 2014 WL
5795187, at *3 (S.D. Fla. Oct. 2, 2014) and Emergency Dictation Services, Inc. v. CBay Systems,
Ltd., No. 05-72137., 2005 WL 2769006, at *5 (E.D. Mich. Oct. 25, 2005). In Raimbeault, this
Court declined to apply the first-to-file rule where a defendant’s use of the rule “appear[ed] to
result from gamesmanship.” 2014 WL 5795187, at *5. The court emphasized that courts “are

loathe to reward such self-serving manipulation of the first-filed rule,” particularly where a party
filed a secondary action in another state in an effort to undermine ongoing litigation. Id. at *16-
*17. Similarly, in Emergency Dictation, the court refused to apply the first-to-file rule, finding that
the defendant’s declaratory judgment action in Maryland was an anticipatory suit likely filed to
secure a preferred forum. 2005 WL 2769006, at *3-*4. There, the court noted that the defendant
filed the Maryland suit shortly after receiving the plaintiff’s letter proposing a settlement amount
and before notifying the plaintiffs, further supporting the inference of forum shopping and
procedural gamesmanship. Id. at *5.
Defendants assert that Raimbeault and Emergency Dictation support their position,
asserting that “Biosoft’s actions reflect good faith, while Plaintiff’s subsequent filing of parallel
litigation is consistent with the described bad faith actions.” ECF No. [41] at 4. Defendants argue
that Plaintiff, a “New York-based Delaware LLC,” chose Florida, where only DP Derm resides,

despite claiming nationwide sales, a widely accessible website, and exclusively retailing its
products through third parties . . . suggesting forum shopping, potentially for Florida’s faster
docket.” Id.
Defendants’ argument is unpersuasive. In Emergency Dictation, the plaintiff sent two
letters demanding full payment for services rendered, one of which threatened legal action if the
defendant failed to respond. 2005 WL 2769006, at *1. The parties then entered into settlement
negotiations over the amount due, which continued for approximately two months. Id. During
those discussions, the defendant filed a declaratory judgment action in Maryland, despite being
“well-aware of [p]laintiff’s location in Michigan” and “likely presum[ing] that [p]laintiff’s
potential complaint would be filed here.” Id. at *3. Similarly, in this case, Plaintiff initiated

litigation discussions by sending a cease-and-desist letter to Defendants’ U.S. counsel on
September 24, 2024. ECF No. [15] at ¶ 43. Defendant responded on October 10, 2024, requesting
two weeks to prepare a response, and “representing that settlement negotiations were ongoing.”
ECF No. [15] at ¶ 44; ECF No. [36] at 4. Yet, on that same day, Defendant filed a declaratory
judgment action in the District of Utah. Id. Although Plaintiff is not tied to a single jurisdiction —
as was the plaintiff to Michigan in Emergency Dictation — the cease-and-desist letter was sent by
Plaintiff’s Florida-based counsel, ECF No. [27] Ex. A at 12, making it reasonable that any ensuing
litigation would be filed in Florida. The record supports that Defendants filed an anticipatory action
in Utah to preempt the likely forum in the Southern District of Florida. Accordingly, the Court
finds that a departure from the first-to-file rule is warranted, and Defendants’ Motion to Dismiss
is denied.
B. Defendants’ Alternative Motion to Transfer Venue pursuant to 28 U.S.C. §
1404(a)

i. Personal Jurisdiction

To establish personal jurisdiction over an out-of-state plaintiff, the defendant must make a
prima facie showing that “jurisdiction is legitimate under the laws of the forum state and that the
exercise of jurisdiction does not offend the due process clause of the Fourteenth Amendment.” C5
Med. Werks, LLC v. CeramTec GMBH, 937 F.3d 1319, 1322-23 (10th Cir. 2019) (citing Emps.
Mut. Cas. Co. v. Bartile Roofs, Inc., 618 F.3d 1153, 1159 (10th Cir. 2010)). Due process requires
that the out-of-state plaintiff both “purposefully established minimum contacts within the forum
State” and that the “assertion of personal jurisdiction would comport with ‘fair play and substantial
justice.’” Burger King Corp. v. Rudzewicz, 471 U.S. 462, 476 (1985) (quoting Int’l Shoe Co. v.
Washington, 326 U.S. 310, 320 (1945)).
A plaintiff’s contact with the forum state may give rise to either specific or general
jurisdiction. Old Republic Ins. Co. v. Cont’l Motors, Inc., 877 F.3d 895, 903 (10th Cir. 2017).
Specific jurisdiction calls for a two-step inquiry: “(a) whether the [defendants] [have] shown that
the [plaintiff] has minimum contacts with the forum state; and, if so, (b) whether the [plaintiff] has
presented a ‘compelling case that the presence of some other considerations would render
jurisdiction unreasonable.’” Id. (quoting Burger King, 471 U.S. at 476-77). Alternatively, general
jurisdiction arises where the party’s contacts with the forum state are “so ‘continuous and
systematic’ as to render [it] essentially at home” there. Goodyear Dunlop Tires Operations, S.A.
v. Brown, 564 U.S. 915, 919 (2011).
Defendants argue that Plaintiff’s website, which sells products to Utah residents, supports
specific jurisdiction. ECF No. [41] at 5 (citing Shrader v. Biddinger, 633 F.3d 1235, 1241 (10th
Cir. 2011)). While Defendants are correct that “jurisdiction exists when online activity
demonstrates purposeful availment,” ECF No. [41] at 5 (citing Shrader, 633 F.3d at 1238), the

court in Shrader did not find that the online activity demonstrated purposeful availment. Rather,
the court in Shrader emphasized that the “maintenance of a web site does not in and of itself subject
the owner or operator to personal jurisdiction, even for actions relating to the site, simply because
it can be accessed by residents of the forum state.” 633 F.3d at 1241. Defendants also argue that
Plaintiff’s cease-and-desist letter sent to Utah counsel supports specific jurisdiction. ECF No. [41]
at 5. For support, Defendants cite XMission, 955 F.3d 833, arguing that “an intentional act directed
at the forum state that gives rise to the claim supports jurisdiction.” ECF No. [41] at 5. However,
as previously pointed out, no such quoted language appears in XMission.
Rather, XMission holds that “[p]urposeful direction may . . . be established . . . when an
out-of-state [Plaintiff’s] intentional conduct targets and has substantial harmful effects in the forum

state.” 955 F.3d at 841 (citing Old Republic, 877 F.3d at 907). To demonstrate purposeful
availment, Defendants must show “(a) an intentional action that was (b) expressly aimed at the
forum state with (c) knowledge that the brunt of the injury would be felt in the forum state.” Id. In
this case, the cease-and-desist letter Plaintiff sent to Defendants’ Utah-based counsel neither
caused substantial harmful effects in Utah nor would the brunt of any resulting injury — such as
Defendants being prohibited from selling their products — be felt in Utah, given Defendants’
broad domestic and international presence.
Further, as Plaintiff argues, a cease-and-desist letter is not a “proper basis for jurisdiction.”
ECF No. [36] at 10 (quoting C5 Med., 937 F.3d at 1324). In C5 Med., the Tenth Circuit, in
reversing the district court’s denial of the motion to dismiss, “agree[d] with the Federal Circuit
that a single cease-and-desist letter is insufficient to confer jurisdiction in a declaratory judgment
action[.]” 937 F.3d at 1324. The Federal Circuit has also explained that “[p]rinciples of fair play
and substantial justice afford a patentee sufficient latitude to inform others of its patent rights

without subjecting itself to jurisdiction in a foreign forum.” Red Wing Shoe Co., Inc. v. Hockerson-
Halberstadt, Inc., 148 F.3d 1355, 1360-61 (Fed. Cir. 1998); see also Radio Sys. Corp. v. Accession,
Inc., 638 F.3d 785, 789 (Fed. Cir. 2011). Similarly, here, Plaintiff’s act of informing Defendants
of the priority of its Mark does not constitute consent to jurisdiction in Utah. In short, neither
Plaintiff’s widely accessible website nor a single cease-and-desist letter provides a sufficient basis
for specific jurisdiction over Plaintiff in Utah.
Although Defendants make no express argument as to general jurisdiction over Plaintiff,
Defendants argue that Plaintiff’s retail location in Utah establishes “substantial and continuous
Utah contacts.” ECF No. [41] at 5. Plaintiff disputes that it has a Utah retail location or another
location “anywhere in the world.” ECF No. [36] at 9. Plaintiff asserts that the location belongs to

a customer who purchases Exoceuticals products wholesale and offers its members the ability to
order products. ECF No. [36-1] Ex. A at 4. Other than that location — which Plaintiff argues has
no physical Exoceuticals inventory for purchase — Plaintiff does not transact business in Utah.
ECF No. [36-1] Ex. A at 4.
Whether the Utah location is Plaintiff’s own retail location or belongs to a third-party
retailer is immaterial to the jurisdictional inquiry because the central question is whether Plaintiff’s
single retail location would constitute contacts “so continuous and systematic as to render
[Plaintiff] essentially at home in the forum state.” Goodyear, 564 U.S. at 919 (2011). Defendants
offer no case law to support the assertion that a single retail location — whether owned by Plaintiff
or a third party — establishes “continuous and systematic” contacts sufficient for general
jurisdiction. Because Defendants provide no other evidence showing that Plaintiff has established
a meaningful relationship with Utah, there is no basis for general jurisdiction over the Plaintiff in
that state.

ii. § 1404(a) Factors

“Transfer can only be granted where the balance of convenience of the parties strongly
favors the defendant.” Tuuci Worldwide, LLC v. S. Frankford & Sons, Inc., CASE NO. 23-20615-
CIV, 2023 WL 5275187, at *8 (S.D. Fla. Aug. 16, 2023). The Court, therefore, will examine and
weigh the factors individually.
a. Convenience of the Witnesses
“The convenience of the party and non-party witnesses is an important factor in the analysis
of whether to grant a motion to transfer. Id. at *9. In support of this factor, Defendants argue that
the District of Utah is a more convenient forum because counsel for all three Defendants resides
in Utah. ECF No. [27] at 6. However, Defendants offer no argument or evidence identifying any
prospective party or non-party witnesses, nor do they demonstrate that any such witnesses would
be inconvenienced by litigating in the Southern District of Florida. See Gubarev v. Buzzfeed, Inc.,
253 F. Supp. 3d 1149, 1164 (S.D. Fla. 2017) (“[T]he party seeking the transfer must support its
motion by clearly specifying the key witnesses to be called and particularly stating the significance
of their testimony.” (citing Mason v. Smithkline Beecham Clinical Lab’ys, 146 F. Supp. 2d 1355,
1362 (S.D. Fla. 2001))). Accordingly, Defendant has failed to demonstrate that the convenience of
the witnesses weighs in favor of transfer.
b. Location of Relevant Documents and Ease of Access to Proof
The Court has recognized that “‘[p]roducing documents and other files for litigation . . . is
not usually a burdensome ordeal due to technological advancements, such as electronic document-
imaging and retrieval.’” Tuuci, 2023 WL 5275187, at *11 (quoting Kenneth F. Hackett & Assocs.,

Inc. v. GE Cap. Info. Tech. Sols., Inc., Case No. 10-20715-Civ, 2010 WL 3056600, at *5 (S.D.
Fla. Aug. 4, 2010)). Still, Defendant maintains that “witness/evidence accessibility” favors
transfer. ECF No. [27] at 6. Defendants do not explain why producing documentary evidence in
Florida would be burdensome, nor do they identify the specific evidence at issue or its location.
See Tuuci, 2023 WL 5275187, at *11 (holding that this factor does not support transfer where the
defendant failed to describe the nature or location of the referenced documents or explain why
their transfer would be burdensome); see also Reichard v. Henderson, Covington, Messenger,
Newman & Thomas Co., L.P.A., Case No. 18-cv-61128, 2018 WL 5016285, at *3 (S.D. Fla. Oct.
16, 2018) (noting that the location of relevant records “warrants little weight” where the defendant
has failed to show why access and production, “especially in this day and age,” would be unduly

burdensome in the chosen forum). In contrast, Plaintiff argues that it has already filed initial
disclosures that identify evidence expected to be found in Florida. ECF No. [36] at 12.
Accordingly, this factor does not favor transfer.
c. Convenience of the Parties
“‘[T]he convenience of the parties . . . concerns the appearance of employees at court, and,
to some extent, the appearance of counsel.’” Tuuci, 2023 WL 5275187, at *11 (quoting Trinity
Christian Ctr. of Santa Ana, Inc. v. New Frontier Media, Inc., 761 F. Supp. 2d 1322, 1328 (M.D.
Fla. 2010)). This analysis requires weighing any inconvenience to Defendants against the
corresponding burden on Plaintiff if the case were transferred. Id. at *11 (citing Burger King Corp.
v. Thomas, 755 F. Supp. 1026, 1030 (S.D. Fla. 1991)). Here, Defendants offer no argument on this
factor beyond citing the location of their Utah-based counsel. ECF No. [27] at 6. In cases such as
this, where “transfer merely shifts the inconvenience from one party to another, Plaintiff’s choice
of forum should remain.” Fruitstone, 464 F. Supp. 3d at 1281 (quoting Mason, 146 F. Supp. 2d at

1361). Accordingly, Defendants have not met their burden to show that the convenience of the
parties favors transfer. See id. (explaining that when transfer simply redistributes inconvenience,
this factor is neutral).
d. Locus of Operative Facts
“The locus of operative facts is a primary factor in determining whether to transfer venue.”
Implant Seminars, Inc. v. Lee, Case No. 18-23097-Civ, 2019 WL 1979365, at *12 (S.D. Fla. May
3, 2019) (quoting CYI, Inc. v. Ja-Ru, Inc., 913 F. Supp. 2d 16, 19 (S.D.N.Y. 2012)). In trademark
infringement cases, “the locus of operative facts . . . is often the headquarters of the allegedly
infringing entity, where design and development . . . took place.” Id. at *5 (quoting Dohler S.A. v.
Gift Guru, Case No. 16-23137-CIV, 2017 WL 4621098, at *8 (S.D. Fla. Oct. 16, 2017)); see also

Motorola Mobility, Inc. v. Microsoft Corp., 804 F. Supp. 2d 1271, 1276 (S.D. Fla. 2011) (“Several
district courts have held that the ‘“center of gravity”’ for a patent infringement case is where the
accused product was designed and developed.’” (quoting Trace-Wilco, Inc. v. Symantec Corp.,
No. 08–80877–CIV., 2009 WL 455432, at *2-*3 (S.D. Fla. Feb. 23, 2009)).
However, as Plaintiff correctly notes, the locus of operative facts in an infringement action
may also be “wherever the consuming public is likely to be confused by the alleged infringement.”
ECF No. [36] at 14 (citing Iconic Leaf Cigars LLC v. Kendall, Case No. 13-cv-23345, 2013 WL
12093806, at *2 (S.D. Fla. Nov. 22, 2013)). In cases that entail multiple loci of operative facts,
courts have viewed this factor neutrally. See e.g., Clinton v. Sec. Benefit Life Ins. Co., Case No.
19-24803-Civ, 2020 WL 6120565, at *6 (S.D. Fla. June 29, 2020) (“When there are multiple loci
of operative facts and no single locus is primary in this respect, courts treat this factor as
neutral[.]”).
Here, Defendants have not asserted that the design or development of the allegedly

infringing products occurred in Utah. Instead, in support of this factor, they argue that the locus of
facts, including “[Plaintiff’s] Utah retail location” and the “cease-and-desist letter to Utah
counsel,” support transfer. ECF No. [27] at 6. Nevertheless, Defendants cite no authority to support
the notion that a retail location that lacks in-store inventory, ECF No. [36-1] Ex. A ¶ 17, constitutes
a place where consumer confusion is likely. Further, a cease-and-desist letter sent from Florida to
Utah counsel cannot reasonably be characterized as contributing to consumer confusion regarding
the allegedly infringed product. This factor does not support transfer because Florida is at least
equally, if not more, likely to be a site of potential consumer confusion, especially in light of the
fact that only .001% of Plaintiff’s overall sales take place in Utah, ECF No. [36] at 8.
e. Availability of Process to Compel Unwilling Witnesses

Courts generally transfer when key witnesses cannot be compelled to testify in the current
forum but could be subpoenaed in the transferee court. Tuuci, 2023 WL 5275187, at *12 (citing
Wi-LAN USA, Inc. v. Apple Inc., No. 12–cv–24318, 2013 WL 1343535, at *4 (S.D. Fla. April 2,
2013)). Here, however, “Defendant[s] [have] not provided evidence that any witnesses will not be
present for trial or will be unable or otherwise unwilling to give testimony.” Fruitstone, 464 F.
Supp. 3d at 1282 (holding that this factor does not favor transfer where no information has been
presented regarding the availability or willingness of witnesses to testify at trial). In fact,
Defendant has not identified any witnesses at all. Accordingly, this factor does not weigh in favor
of transfer. Id.; see Perlman v. Delisfort-Theodule, CASE NO. 09-80480-CIV, 2010 WL
11504751, at *2 (S.D. Fla. Mar. 30, 2010), aff’d, 451 F. App’x 846 (11th Cir. 2012) (denying
transfer where the movant “identified no witnesses who would be unwilling to travel to Florida to
testify or who could not be compelled to do so”); cf. Game Controller Technology LLC v. Sony
Computer Ent. Am. LLC, 994 F. Supp. 2d 1268, 1275 (S.D. Fla. 2014) (finding this factor to favor

transfer where the movant identified specific, material third-party witnesses who could not be
compelled to testify in the current forum).
f. Relative Means of the Parties
Defendants have made no argument as to this sixth factor, but “[t]his is not a case where
the relative means of the parties ‘differ greatly.’” Tuuci, 2023 WL 5275187, at *13 (quoting
Alexandre v. Nat’l Union Fire Ins. Co. of Pittsburgh, PA., Case No. 0:20-cv-60130, 2020 WL
3266072, at *4 (S.D. Fla. Mar. 30, 2020) (finding this factor favored the plaintiff where the
defendant was a corporate insurance carrier and the plaintiff was an individual). Plaintiff argues
that while it has yet to receive financial information from Defendants, “both parties appear to have
‘adequate means’ to litigate this case.” ECF No. [36] at 15 (quoting Tuuci, 2023 WL 5275187, at

*34). The Court agrees. Absent any showing of financial hardship Defendants would face by
litigating in this forum, when two large businesses possess considerable resources, “the relative
means of the parties does not favor transfer.” Tuuci, 2023 WL 5275187, at *34 (quoting Plain Bay
Sales, LLC v. Gallaher, CASE NO. 18-80581-CIV, 2018 WL 8899305, at *13 (S.D. Fla. July 11,
2018)); see also Mod. Pharm., LLC v. J.M. Smith Corp., CASE NO. 19-20369-CIV, 2019 WL
13223825, at *5 (S.D. Fla. Apr. 26, 2019) (“Because the Court is not supplied with adequate
information on the relative means of the parties, this factor is neutral.”).
g. Forum’s Familiarity with Governing Law
The seventh factor considers the forum’s familiarity with the governing law. While “district
courts often have little trouble applying the law of other states,” Clinton, 2020 WL 6120565, at *6
(quoting Trans Am Worldwide, LLC v. JP Superior Sols., LLC, Case No. 4:17cv560, 2018 WL

3090394, at *10 (N.D. Fla. Apr. 30, 2018), this factor weighs in favor of retaining the case in the
forum where local law claims are at issue. See Tuuci, 2023 WL 5275187, at *13 (“[T]his factor
weighs against transfer to Pennsylvania since there are claims brought under Florida law but not
under Pennsylvania law.”).
Here, six of Plaintiff’s claims arise under federal law, and six arise under Florida law. ECF
No. [15] at 12-27. While “the District of [Utah] is no more familiar than this District” with respect
to the federal causes of action, Iconic Leaf Cigars, 2013 WL 12093806, at *2, the same cannot be
said for the Florida law claims. Because only a Utah court would be required to interpret and apply
out-of-state statutory claims, this case is better suited to remain in Florida. Accordingly, this factor
weighs against transfer. See Go 770, 2024 WL 4581259, at *6 (“Since New York law governs this

dispute, it is more appropriate for a federal court in New York to hear the case as it will be more
familiar with the applicable New York law than a federal court sitting in Florida.”); see also Food
Mktg. Consultants, Inc. v. Sesame Workshop, No. 09-61776-CIV., 2010 WL 1571206, at *10 (S.D.
Fla. Mar. 26, 2010) (“While this Court is capable of construing New York law, federal courts in
New York engage in that exercise with far greater frequency and, thus, can fairly be expected to
have developed some expertise in that area.”).
h. Weight Accorded to Plaintiff’s Choice of Forum
“Traditionally, a plaintiff’s choice of forum is accorded considerable deference, and unless
. . . clearly outweighed by other considerations, it should not be disturbed.” Sorensen v. Am.
Airlines, Inc., Case No. 22-cv-20265, 2022 WL 2065063, at *7 (S.D. Fla. June 8, 2022) (citing
Robinson v. Giramarco & Bill, P.C., 74 F.3d 253 (11th Cir. 1996)). While a plaintiff’s choice of
forum is entitled to less weight “where the operative facts underlying the cause of action did not
occur within the forum chosen by the Plaintiff,” Tuuci, 2023 WL 5275187, at *13 (quoting

Windmere Corp. v. Remington Prods., Inc., 617 F. Supp. 8, 10 (S.D. Fla. 1985)), that is not the
case here. In trademark infringement actions, operative facts may arise “wherever the consuming
public is likely to be confused by the alleged infringement.” Iconic Leaf Cigars, 2013 WL
12093806, at *2. Given that fifteen of fifty retail locations selling Plaintiff’s products are in South
Florida, ECF No. [15] at ¶ 21, at least some of the operative facts underlying Plaintiff’s claims
occurred in this District.
“Furthermore, plaintiff’s choice of a forum warrants less deference if ‘there is any
indication that plaintiff's choice of forum is the result of forum shopping.’” Sorensen, 2022 WL
2065063, at *7 (quoting Combs v. Fla. Dep’t of Corr., 461 F. Supp. 3d 1203, 1214 (N.D. Fla.
2020) (emphasis added)). Defendants argue that Plaintiff acted in bad faith by filing subsequent

parallel litigation in Florida, despite being a “New York-based Delaware LLC” and alleging
nationwide sales. ECF No. [41] at 4. But beyond this bare allegation, Defendants offer no support
for the claim. See Sorensen, 2022 WL 2065063, at *7 (rejecting the defendant’s unsupported
assertion that plaintiff’s “brazen and shameless efforts to forum shop” warranted disregard of the
chosen forum). Because Defendants have provided no valid basis to displace Plaintiff’s forum
choice, this factor weighs in favor of retaining the case.
i. Trial Efficiency and the Interests of Justice in Totality
To determine whether trial efficiency and the interests of justice favor transfer, the Court
considers “administrative difficulties flowing from court congestion, the local interest in having
localized controversies decided at home, the avoidance of unnecessary problems in conflict of laws
or application of foreign law, and the unfairness in imposing jury duty on citizens in an unrelated
forum.” Rothschild Connected Devices Innovations, LLC v. Coca-Cola Co., CASE NO. 15-24067-
CIV, 2016 WL 1546427, at *7 (S.D. Fla. Apr. 15, 2016).

Aside from asserting that “judicial economy via consolidation with the Utah Action
outweighs Florida’s interest, where only DP Derm resides,” ECF No. [27] at 6, “Defendant[s] fail[]
to explain why trial efficiency and the interest of justice are best served by transferring this
case[.]” AutoNation, Inc. v. Hall, CASE NO. 19-60291-CIV, 2019 WL 3712008, at *10 (S.D. Fla.
May 29, 2019) (denying a motion to dismiss where a defendant has not shown the interest of justice
requires transfer). On the other hand, Plaintiff cites statistics, which Defendants do not dispute,
that demonstrate that civil cases are disposed of considerably faster in this district than in the
District of Utah. ECF No. [37] at 16. Further, Plaintiff argues that proceedings here are more
advanced: a trial date is set in the Southern District of Florida, while discovery has yet to begin in
Utah. Id. Moreover, only Biosoft is named in the Utah action, whereas all necessary Defendants

have been joined in this district. Id.
Upon review, the Court finds that Defendants are no more burdened by litigating in this
forum than they would be in the District of Utah. Here, one Defendant resides in Florida, and the
remaining Defendants are international entities. Moreover, “the record plainly demonstrates that
significant judicial resources and substantial time and energy have been expended in the [Southern
District of Florida].” Sorensen, 2022 WL 2065063, at *8. Lastly, the public’s interest in a fast and
efficient adjudication of the claims is not hindered by litigating this action in this district. In fact,
to the contrary, the statistics “speak for themselves” and demonstrate that this Court enjoys a
considerable advantage in median pendency from civil case filing to disposition and trial. See
Fruitstone, 464 F. Supp. 3d at 1285. For these reasons, trial efficiency and the interests of justice
do not weigh in Defendants’ favor.
j. Weighing the Balance of Considerations
As noted, a “‘plaintiff's choice of forum should not be disturbed unless it is clearly

outweighed by other considerations.’” Robinson, 74 F.3d at 260 (quoting Howell v. Tanner, 740
F.2d 322 (5th Cir. 1984)). Indeed, “transfer can only be granted where the balance of convenience
of the parties strongly favors the defendant.” Fruitstone, 464 F. Supp. 3d at 1285 (quoting Steifel
Labs., Inc. v. Galderma Labs., Inc., 588 F. Supp. 2d 1336, 1339 (S.D. Fla. 2008)). Here, Defendant
has not met its burden to demonstrate that transfer is appropriate. Although Defendant argues that
it is more convenient to litigate in the District of Utah, given their counsel’s location, Defendants
have not demonstrated that this merits dispositive weight. Likewise, Defendants have not shown
that the factors, when assessed as a whole, weigh so strongly in their favor that Plaintiff’s choice
of forum should be disturbed. Based upon a weighing of the relevant § 1404(a) factors, transfer is
improper. Accordingly, Defendants’ Motion to Transfer is denied.

IV. CONCLUSION
Accordingly, it is ORDERED AND ADJUDGED as follows:
1. Defendants’ Motion, ECF No. [27], is DENIED.
2. Defendants shall file their Answer to Plaintiff’s Complaint no later than August
29, 2025.
Case No. 25-cv-20713-BLOOM/Elfenbein

DONE AND ORDERED in Chambers at Miami, Florida, on August 8, 2025.

4 L
UNITED STATES DISTRICT JUDGE
ee: counsel of record

23

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/11118366. Public record. Not legal advice.