# Aspire Health Partners, Inc. v. Aspire MGT LLC

> District Court, M.D. Florida · April 9, 2025

URL: https://www.frixlaw.com/law-library/cases/10842338

## Case

- **Court:** District Court, M.D. Florida
- **Decided:** April 9, 2025
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10842338

## Opinion text

UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF FLORIDA
ORLANDO DIVISION

ASPIRE HEALTH PARTNERS, INC.,

Plaintiff,

v. Case No: 6:24-cv-1578-JSS-UAM

ASPIRE MGT LLC,

Defendant.
___________________________________/

ORDER

The parties have filed a Joint Motion for Entry of Consent Judgment and
Permanent Injunction, (Dkt. 78), notifying the court that they have reached an
agreement to settle this matter. As part of that settlement agreement, they seek entry
of the stipulated Consent Judgment and Permanent Injunction attached to their
motion. (Id.) Upon consideration, for the reasons that follow, the court grants the
joint motion.
Federal Rule of Civil Procedure 65 requires “[e]very order granting an
injunction” to “state the reasons why [the injunction] issued,” “state [the] terms [of
the injunction] specifically,” and “describe in reasonable detail—and not by referring
to [a] complaint or other document—the act or acts restrained or required” by the
injunction. Fed. R. Civ. P. 65(d)(1). “The [c]ourt issues the injunction set forth below
because [Defendant] has consented to its terms and because its issuance obviates the
need for any further litigation.” See Sec. & Exch. Comm’n v. Rivers, 272 F.R.D. 607, 608
(M.D. Fla. 2011) (citing Chathas v. Local 134 Int’l Bhd. of Elec. Workers, 233 F.3d 508,
513 (7th Cir. 2000)). “The [c]ourt additionally finds that the terms of the injunction
are set forth with specificity and that the acts restrained or required are described in

sufficient detail to ‘apprise those within its scope of the conduct that is being
proscribed.’” See id. (quoting Brown v. Ala. Dep’t of Transp., 597 F.3d 1160, 1185 (11th
Cir. 2010)). In addition, “[d]istrict courts should approve consent decrees so long as
they are not unconstitutional, unlawful, unreasonable, or contrary to public policy.”
Stovall v. City of Cocoa, 117 F.3d 1238, 1240 (11th Cir. 1997) (quotation omitted). Upon

review of the parties’ Consent Judgment and Permanent Injunction, the court finds
that it is not unconstitutional, unlawful, unreasonable, or contrary to public policy.
(See Dkt. 78 at 4–14.)
Accordingly:

1. The parties’ joint motion (Dkt. 78) is GRANTED.
2. Any pending motions are DENIED as moot and the Clerk is DIRECTED to
terminate all deadlines and to close this case.
3. The Clerk is further DIRECTED to enter final judgment in favor of Plaintiff
and against Defendant, and to furnish copies of this Order to the Clerk of the

United States Court of Appeals for the Eleventh Circuit for consideration in the
appeal of this matter, case number 25-10135.
4. The court retains jurisdiction to enforce the Consent Judgment and Permanent
Injunction below.
5. The following Consent Judgment and Permanent Injunction is ENTERED:
CONSENT JUDGMENT AND PERMANENT INJUNCTION

Plaintiff, Aspire Health Partners, Inc. (“Aspire”) and Defendant, Aspire MGT
LLC (“AML”), (collectively “the Parties”) hereby stipulate to the entry of a Consent
Judgment and Permanent Injunction as follows.
1. Aspire is a Florida Not-for-Profit corporation with a principal place of
business at 5151 Adanson Street, Orlando, FL 32804.

2. AML is a Florida Limited Liability Company with an address of 338
Whitesville Road, Jackson, NJ 08527.
3. Aspire filed a state court action against AML on July 30, 2024, for
trademark infringement, unfair competition, and cybersquatting. (Dkt. 1-1.) The
state court action sought to enforce Aspire’s trademarks for ASPIRE, ASPIRE

HEALTH, and ASPIRE HEALTH PARTNERS as used in connection with a wide
variety of health care services. The foregoing marks are protected by common law
rights in addition to the following six Florida State Trademark Registrations:
T19000000125; T19000000126; T19000000185; T19000000186; T21000000273; and
T21000000274. (Dkt. 1-1 at Exs. A-F.)

4. Aspire asserts the Aspire Marks are infringed by AML’s use of ASPIRE,
ASPIRE HEALTH, and ASPIRE HEALTH GROUP as used in connection with
health care services, including nursing home and post-acute care services.
5. AML removed the state court action to this court via a Notice of
Removal filed on August 29, 2024. (Dkt. 1.) Following the Notice of Removal, Aspire
filed its Motion for Preliminary Injunction. (Dkt. 16.) AML opposed Aspire’s motion.
(Dkt. 28.)
6. Following an evidentiary hearing, the court granted, in part, Aspire’s

Motion for Preliminary Injunction. (Dkt. 51.) In its order, the court noted that Aspire
had presented significant evidence of actual and ongoing confusion among the
consuming public as a result of AML’s use of its marks.
7. In view of this confusion, this court hereby grants a permanent
injunction, as set forth below, enjoining and restraining AML and its Affiliates,

officers, directors, agents, servants, and employees from directly or indirectly engaging
in the acts of trademark infringement detailed in the Verified Complaint. (Dkt. 1-1.)
ACCORDINGLY:
1. “Accused Marks” shall mean “the wordmarks, ‘Aspire,’ ‘Aspire Health,’

and ‘Aspire Health Group,’ and the AML Design, as such marks are used by AML
alone or in combination with other terms or marks, including as used in any web
domain name, business entity name, fictitious name (such as a d/b/a), AML
Websites, signage, advertising, promotion, license, registration, or similar document,
official record, or the like and any trademarks, including wordmarks, designs or logos,

used by any AML Party that are a colorable imitation of or are confusingly similar to
‘Aspire,’ ‘Aspire Health,’ and ‘Aspire Health Partners.’”
2. “Affiliate” shall mean, with respect to a Party, “any entity that directly
or indirectly owns or controls, is owned or controlled by; or is under common
ownership or control with the Party; and the Party’s predecessors, successors,
successors-in-interest, and assigns.” As used in this definition, “ownership” and
“control” mean: “1) possession, or the right to possession, of at least 50% of the voting
stock of the entity; 11) the power to direct the management and policies of the entity;
111) the power to appoint or remove a majority of the board of directors of the entity;
or iv) the right to receive 50% or more of the profits or earnings of the entity.” For
clarity, after an entity is transferred from the control of AML or any AML Affiliate,
AML will not be responsible for acts by the transferred entity. If any AML Party
transfers ownership or control that removes an entity from being an Affiliate under
this definition, the AML Party shall notify the transferee of such ownership or control
of this Consent Judgment and Permanent Injunction and its obligations.
3. “AHCA” shall mean “the Florida Agency for Health Care
Administration.”
4, “AML Affiliate” shall mean “any AML Affiliate that does, or may in
the future, operate any skilled nursing facility or health care facility in Florida or
Georgia or otherwise do business in Florida or Georgia, engage in Business
Registration, or advertise, promote, or publicly operate in relation to Healthcare in
Florida or Georgia.”
5. “AML Design” shall mean “the following design mark used by AML or
ASPlRe
any AML Party: HEALTH GROUP)»
6. “AML Party” shall mean “AML or any AML Affiliate.”

-5-

7. “AML Phone Number” shall mean “a phone number corresponding to
a phone line that 1) is actively monitored and answered by an employee or
representative of an AML Party during normal business hours; and 11) ts set up with a
voicemail inbox and a recorded greeting as required by AHCA regulations.”
8. “AML Websites” shall include “www.aspirehealthgrp.com and any
other website, webpage, web domain, social media page, social media handle, e-mail
domain, e-mail server, mobile application, other online presence or account, or the
like owned or operated by an AML Party.”
9. “Aspire Design” shall mean “the following design mark used by Aspire:
COcpire
HEALTH PARTNERS, including the swirl design element and color choices and
combinations.”
10. “Aspire Marks” shall mean: “i) the wordmarks ASPIRE, ASPIRE
HEALTH, and ASPIRE HEALTH PARTNERS as identified in Florida State
Trademark Registration Numbers T19000000125; T19000000126; T19000000185;
T19000000186; T21000000273; and T21000000274; 11) the Aspire Design ; 111) any and
all common law trademark rights associated with these marks in Aspire’s business;
and iv) any colorable imitation or confusingly similar variation of the Aspire Marks,
including, without limitation, due to any common design element or color scheme.”
11. “Aspire Services” shall mean “behavioral healthcare services, the
services identified in the Florida State Trademark Registration Numbers

-6-

T19000000125; T19000000126; T19000000185; T19000000186; T21000000273; and
T21000000274; and all other services and goods provided by Aspire using the Aspire
Marks.”

12. “Business Registration” shall mean “any application or filing for, or
maintenance of, a license, approval, record, document, status, or the like required for
or relating to conducting business in Florida or Georgia; application or filing for, or
maintenance of, any records publicly available through Florida or Georgia, including

through the Florida or Georgia Secretary of State, the Florida Division of
Corporations or Georgia Corporations Division, and Sunbiz.org or Georgia’s
ecorp.sos.ga.gov; or like official actions required to operate or conduct business in
Florida or Georgia; or application or filing for, or maintenance of, a license, approval,
record, document, status, or the like from or through AHCA or HFRD.”

13. “Central Florida” shall mean “the certain counties of Florida: Seminole,
Orange, Osceola, Brevard, Lake, Polk, and Volusia.”
14. “Florida” shall mean “the State of Florida.”
15. “Georgia” shall mean “the State of Georgia.”
16. “Healthcare” shall mean and include “Aspire Services and related goods

and services; subacute, short-term, and long-term healthcare; skilled nursing and the
operation of a skilled nursing facility or assisted living facility; subacute rehabilitation;
therapy, occupational therapy, rehabilitation, physical therapy; medication
management; and behavioral healthcare services.”
17. “HFRD” shall mean “the Healthcare Facility Regulation Division of the
Georgia Department of Community Health.”

18. “SEO” shall mean “search engine optimization, including, respecting a
website or webpage, any efforts or methods to increase or enhance the ability of search
engines, for example and without limitation, Google, to detect, crawl, record,
document, memorialize, recommend, redirect, or otherwise direct attention to the
website or webpage.”

19. AML Parties are permanently enjoined from all use of the Accused
Marks and Aspire Marks in Florida and Georgia and in connection with Business
Registration, and Healthcare offered, provided, advertised, accessed or made available
in or to Florida or Georgia, in accordance with the deadlines outlined below. AML
Parties are permanently enjoined, in accordance with the deadlines below, from any

and all uses of the Accused Marks and Aspire Marks in Florida or Georgia or uses of
the Accused Marks or Aspire Marks in any offerings, advertisements, services or uses
directed to or accessible within Florida or Georgia: i) as any entity name, trade name,
or fictitious name (such as a d/b/a) in Florida or Georgia; ii) in or with any application
or registration for a license or regulatory approval, with any Florida or Georgia state

or local registration or license or other local, state, or federal registration or license that
affects or is publicly facing for any business or operation in Florida or Georgia; and
iii) otherwise in connection with Business Registration, or Healthcare offered,
provided, advertised, accessed or made available in or to Florida or Georgia.
a. Final Deadline. No later than October 2, 2025, AML Parties shall
completely, permanently, and forever cease and desist from any and all

uses of the Accused Marks or Aspire Marks in connection with any
Business Registration or Healthcare offered, provided, advertised,
accessed or made available in or to Florida or Georgia, and all other uses
in Florida and Georgia. Such uses include those uses in Florida or
Georgia in or on the following: all AML Parties’ business entity names,

trade names and fictitious names, AML Websites, indoor and outdoor
signage, banners, advertisements, and promotional media and materials
in any and all media and formats; promotional merchandise; business
cards, stationery, letterhead; ID badges; all verbal identifications (such as
answering telephones), and online and offline directories and databases.

b. Website Deadline. As soon as practicable, and no later than May 27,
2025, AML Parties shall completely, permanently, and forever cease and
desist from any and all uses of the Accused Marks or Aspire Marks in
connection with any and all AML Websites that offer, provide, advertise,
or promote services or direct business to Florida or Georgia or are

directed or accessible to consumers in Florida or Georgia, including in
any domain names, URLs, metadata, keywords, and the like; provided
however that references on webpages to AML facilities within Central
Florida may remain on AML Websites in accordance with the Central
Florida Deadline, and references on webpages to AML facilities outside
Central Florida may remain on AML Websites in accordance with the
Final Deadline. AML Parties shall not conduct or maintain SEO based
on the Accused Marks or Aspire Marks with respect to any AML

Websites or any AML facilities after the Website Deadline.
c. AML Contact Information. AML Parties shall, beginning upon
issuance of this Consent Judgment and Permanent Injunction and until
October 2, 2026, prominently feature an AML Phone Number on all

AML Websites, including at the top of homepages of such websites.
AML Parties shall ensure that any such AML Phone Number is
immediately visible to visitors of a webpage upon initial landing and
without the need to scroll.
d. Central Florida Deadline. No later than August 2, 2025, AML Parties

shall completely, permanently, and forever cease and desist from any and
all uses of the Accused Marks or Aspire Marks in connection with any
and all facilities of AML Parties, which facilities operate and do business
in Central Florida, such uses including, for example and without
limitation, all uses in or on Healthcare, Business Registration, AML

Websites (including any domain name, URLs, metadata, and keywords)
indoor and outdoor signage, banners, advertisements, and promotional
materials and media in all formats; promotional merchandise; business
cards, letterhead, stationery, ID badges, and all verbal identifications
(such as answering telephones), and online and offline directories and
databases.
e. Exemption for New Jersey Entity. AML is affiliated with a Delaware

entity doing business in New Jersey, Aspire Health Group, LLC, with a
business address of 338 Whitesville Road, Jackson, NJ 08527, (“NJ
Entity”). Notwithstanding anything to the contrary in this Consent
Judgment and Permanent Injunction, AML is explicitly permitted to

retain “Aspire Health” in the name of the NJ Entity, provided however:
i) the NJ Entity shall not operate any webpage, web domain, social media
page, social media handle, mobile application, other online presence or
account that uses “Aspire” alone or in any combination as a brand or
trademark for a period of twelve (12) months following entry of this

Consent Judgment and Permanent Injunction; ii) AML Parties shall not
cause the NJ Entity to conduct any business in or file any documents
with Florida or Georgia or otherwise engage in Business Registration; iii)
the NJ Entity shall not operate a website that 1) uses Aspire, Aspire
Health or any other Aspire Mark; 2) offers or provides Healthcare; and

3) is accessible in or directed to consumers in Florida or Georgia; and iv)
the NJ Entity shall not use “Aspire,” alone or in connection with other
marks or names, as a trademark or in offering services or goods in or
directed to Florida or Georgia.
20. This court retains exclusive jurisdiction over this matter to enforce the
terms of this Consent Judgment and Permanent Injunction.
IT IS ORDERED AND ADJUDGED that pursuant to this Consent Judgment
and Permanent Injunction, final judgment is hereby entered in favor of the Plaintiff
and against the Defendant.
ORDERED in Orlando, Florida, on April 9, 2025.

: he te
JUVIE S. SNEED
Copies furnished to: UNITED STATES DISTRICT JUDGE
Counsel of Record

-12-

---

Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10842338. Public record. Not legal advice.
