# Ford Motor Co. v. Darling's

> Superior Court of Maine · November 8, 2022

URL: https://www.frixlaw.com/law-library/cases/10812447

## Case

- **Court:** Superior Court of Maine
- **Decided:** November 8, 2022
- **Precedential status:** Unpublished
- **Opinion:** Opinion
- **Judges:** Michael A. Duddy
- **Cited by:** 0 later opinions in the Frix Law Library

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## Opinion text

STATE OF MAINE BUSINESS & CONSUMER COURT
CUMBERLAND, ss. DOCKET NO. BCD-AP-2008-00001
BCD-AP-2008-00002
BCD-AP-2010-00005

FORD MOTOR COMPANY
)
Petitioner, )
v. )
) ORDER ON PARTIES’ CROSS MOTIONS
DARLING’S, et al. ) FOR SUMMARY JUDGMENT
Respondents. )
)
)
)
)

This case has been actively litigated since 2008. If the case doesn’t hold the record for the

oldest, continuously litigated civil matter in Maine, it must be near the top of the list. As a result

of the lengthy litigation many facts have been established, liability has been established, and the

only issue left before the Court is damages. On December 17, 2021, Petitioner Ford Motor

Company (“Ford) filed a Motion for Summary Judgment pursuant to M.R. Civ. P. 56, and

Respondent Darling’s (“Darling’s) filed a Motion for Partial Summary Judgment (collectively the

“Cross Motions”). The Cross Motions raise three simple questions, which for the reasons set forth

below are answered as follows: (1) Darling’s Blue Oval Certification program (“BOC”) damages

stopped accruing on March 18, 2019; (2) Darling’s eligibility for damages has already been

established, and Darling’s does not need to address eligibility as part of its damages case; and (3)

payments made pursuant to BOC replacement programs can be used to offset damages owned

under the BOC program. The Cross Motions are thus each granted in part and denied in part. The

case is now ready for what will be a second damages hearing. As corrected or clarified by the

answers described above, the second damages hearing will proceed exactly like the first damages

1
hearing, with the exception that Ford will be allowed to introduce evidence limited to the programs

that replaced the BOC program as discussed below.

STANDARD OF REVIEW

Summary judgment is appropriate where the parties' statements of material fact and the

portions of the record referenced therein "disclose no genuine issues of material fact and reveal

that one party is entitled to judgment as a matter of law." Currie v. Indus. Sec., Inc., 2007 ME 12,

¶ 11, 915 A.2d 400. "A material fact is one that can affect the outcome of the case, and there is a

genuine issue when there is sufficient evidence for a fact finder to choose between competing

versions of the fact." Lougee Conservancy v. CitiMortgage, Inc., 2012 ME 103, ¶ 11, 48 A.3d 774

(quoting Stewart-Dore v. Webber Hosp. Ass'n, 2011 ME 26, ¶ 8, 13 A.3d 773). The Court must

view a party's statements of material fact in the light most favorable to the non-movant and draw

all reasonable inferences in favor of the same. Watt v. UniFirst Corp., 2009 ME 47, ¶ 21, 969 A.2d

897. However, a party may not "rely on conclusory allegations or unsubstantiated denials, but must

identify specific facts derived from the pleadings, depositions, answers to interrogatories,

admissions and affidavits to demonstrate either the existence or absence . . . of a fact." Kenny v.

Dep't of Human Servs., 1999 ME 158, ¶ 3, 740 A.2d 560. A party who moves for summary

judgment is entitled to judgment only if the party opposed to the motion, in response, fails to

submit "enough evidence to allow the fact-trier to infer the fact at issue and rule in the party's

favor." Lougee Conservancy, 2012 ME 103, ¶ 12, 48 A.3d 774.

“As a central tenet of summary judgment motion practice, facts not set forth in the

statement of material facts are not in the summary judgment record, even if the fact in question

can be gleaned from affidavits or other documents attached to, and even referred to in portions of,

a statement of material fact." Berry v. Mainestream Fin., 2019 ME 27, ¶ 7, 202 A.3d 1195 (quoting

2
HSBC Bank USA, N.A. v. Gabay, 2011 ME 101, ¶ 22, 28 A.3d 1158) (alteration and quotation

marks omitted).

FACTS

As discussed above, the only issue presently before this court is the issue of damages. Many

of the underlying facts have been determined based on prior trial court and Law Court decisions,

especially Ford Motor Co. v. Darling's, 2016 ME 171, 151 A.3d 507 (Ford II). 1 The entire arc of

the litigation need not be retraced. For the purpose of resolving the questions raised by the Cross

Motions, and in the interest of brevity, the Court finds the following material facts are undisputed:

1. In December 2006, Darling’s commenced this action by filing a twelve-count

complaint with the Maine Motor Vehicle Franchise Board (the “Board”), alleging

various violations by Ford of the Maine Motor Vehicle Franchise Act when it ended

the 1.25% Blue Oval Certified cash incentive program (the “Dealers Act”). (Resp’t’s

S.M.F. ¶ 1, citing Ford I at ¶ 7; Pet.’r’s S.M.F. ¶ 33.)

2. On the first day of the hearing before the Board in 2007, the parties jointly stipulated

that “(1) Darling’s was certified as a BOC Dealer at the beginning of the program and

had never lost that status . . . .” (Resp’t’s S.M.F. ¶ 5.)

3. The Board, a 2011 Business Court jury, and the Ford I Law Court all found in favor of

Darling’s that Ford’s termination of the BOC payments to Darling’s triggered the 90­

day certified mail notice requirement. (Resp’t’s S.M.F. ¶ 6, citing Ford I at ¶¶ 7, 9-10,

27, 31).

1
The Law Court decisions cited by the parties and this Court are Ford Motor Co. v. Darling's, 2016 ME 171, 151
A.3d 507 (Ford II) and Ford Motor Co. v. Darling's, 2014 ME 7, 86 A.3d 35 (Ford I). The parties also referenced the
prior trial court decisions Ford Motor Co. v. Darling's, No. BCDWB-AP-08-01, BCDWB-AP-08-02, BCDWB-AP­
10-05, 2011 Me. Bus. & Consumer LEXIS 5 (March 17, 2011) and Ford Motor Co. v. Darling's, No. BCDWB-AP­
08-01, BCDWB-AP-08-02, BCDWB-AP-10-05, 2014 Me. Super. LEXIS 270 (Aug. 28, 2014).

3
4. The Ford I Court remanded the matter back to this Court for a determination of

Darling’s damages because the Board was not authorized to award damages. (Resp’t’s

S.M.F. ¶ 7, citing Ford I at ¶ 52.)

5. A two day jury trial on damages was held in September 2014. In a pretrial ruling, the

Court erred by limiting damages to the 270-day period immediately following the

discontinuation of the BOC payment on April 1, 2005. (Resp’t’s S.M.F. ¶¶ 12, 13, 21,

citing Ford II at ¶¶ 13-15.)

6. At the September 2014 jury trial on damages, the parties stipulated to an amount

Darling’s would have earned under the BOC. (Resp’t’s S.M.F. ¶ 14.)

7. When stipulating to the damages, Ford did not raise the issue of whether Darling’s

remained eligible under the BOC during the 270-day period. (Resp’t’s S.M.F. 15.)

8. On appeal in 2016, Ford presented arguments on numerous issues it wished to litigate

if the case was remanded, but Darling’s eligibility to receive further payments under

the BOC was not among the arguments raised by Ford. (Resp’t’s S.M.F. ¶ 22).

9. In Ford I and Ford II, the Law Court found Ford had not provided Darling’s with an

effective notice of the franchise modification. (Resp’t’s S.M.F. ¶ 23, quoting Ford II

at ¶ 11.)

10. In Ford II the Law Court elucidated that due to Ford’s failure to provide Darling’s with

an effective notice of the franchise modification, Darling’s had not been given an

opportunity to protest. (Resp’t’s S.M.F. ¶ 23, quoting Ford II at ¶ 11.)

11. The Law Court also explained in Ford II that a proposed franchise modification is

ineffective until the manufacturer provides proper notice to the dealer, and “either (1)

the dealer does not file a protest with the Board within 90 days, or (2) the dealer files a

4
protest and the Board determines that good cause exists for the modification.” (Resp’t’s

S.M.F. ¶ 24, quoting Ford II at ¶ 32.)

12. As a result of Ford’s failure to provide the required notice and Darling’s inability to

protest, Ford’s attempts to modify Darling’s franchise was ineffective and its obligation

to pay Darling under the BOC continued. (Resp’t’s S.M.F. ¶¶ 23-24, quoting Ford II

at ¶ ¶ 11, 32.)

13. As required by law, Ford provided Darling’s with the certified mail notice on December

19, 2016 to end payment under the BOC. (Resp’t’s S.M.F. ¶ 27; Pet’r’s S.M.F. ¶¶ 3-4.)

14. Ford’s December 19, 2016 notice stated ‘[i]n 2016, the [Law] Court held that Darling’s

damages from Ford’s 2005 statutory violation continue to accrue until Ford provides

you certified mail notice. Pursuant to 10 M.R.S. Sec. 1174(3)(B), Ford hereby provides

notice that, effective 90 days from receipt of this notice, your eligibility to continue to

receive the 1.25% cash incentive component of the [BOC] under the [Law] Court’s

decision will be terminated.” (Resp’t’s S.M.F. ¶ 28; see also Pet’r’s S.M.F. ¶ 3.)

15. In March 2017, Darling’s filed a seven-count complaint with the Board in response to

Ford’s December 16, 2019 notice. Count I of the Complaint was Darling’s statutory

protest. (Resp’t’s S.M.F. ¶¶ 29-30.)

16. The parties agreed to litigate Darling’s Count I statutory protest first, and to stay all

other counts in the March 2017 complaint until Count I was decided. (Resp’t’s S.M.F.

¶ 31.)

17. Darling’s, Ford, and the Maine Automobile Dealers Association (“MADA”), which

was allowed to intervene, litigated Darling’s statutory protest with evidence being

5
taken during a three-day Board hearing conducted December 3, 4, and 5, 2018.

(Resp’t’s S.M.F ¶¶ 32-33.)

18. The Board found in favor of Ford and denied Darling’s statutory protest in a written

decision on March 18, 2019. (Resp’t’s S.M.F ¶ 34.)

19. The March 18, 2019 written decision was issued after the majority of the Board

members found Ford had “good cause” to modify the Darling’s franchise. (Pet’r’s’

S.M.F. ¶ 5; Pet’r’s S.M.F. ¶ 34.)

20. After the litigation of Count I, Counts II, III, IV, V, and VI were dismissed with

prejudice by Stipulation of Dismissal signed by the parties on or about April 2, 2019

and approved by the Board on April 12, 2019. (Resp’t’s S.M.F ¶ 35.)

21. Count VII involved Ford’s breach of a confidential settlement agreement and was filed

under seal. (Resp’t’s S.M.F. ¶30.) Count VII was resolved on June 4, 2020 when the

Board granted Summary Judgment in favor of Darling’s. The Board entered a written

order on October 14, 2020 imposing civil penalties against Ford, which became final

on November 13, 2020. (Resp’t’s S.M.F ¶¶ 36-39).

22. Ford did not move pursuant to M.R. Civ. P. 54(b) to make the decision on Count I a

separate and final judgment from Count VII, so the Board action as a whole was not

finalized until November 13, 2020. (Resp’t’s S.M.F ¶¶ 39-40, 43.)

23. While the Board action was pending, the present action was stayed seven times.

(Resp’t’s S.M.F ¶¶ 41-42.)

24. On December 3, 2021 in its response to Darling’s Second Set of Interrogatories, Ford

claimed that Darling’s is required to prove at the upcoming jury trial on damages that

6
Darling’s “would have remained Blue Oval Certified during the subject time period . .

. .” (Resp’t’s S.M.F ¶ 44.) 2

25. The BOC was followed by a series of other programs which may be replacement

programs as to be determined by the jury. (Pet’r’s S.M.F. ¶¶ 6-16).

ANALYSIS

There are three issues at bar, all of which can be resolved under Ford II.

I. Accrual Period Ran Until Date Board’s Final Decision on Darling’s Statutory Protest

The Law Court has already settled the question of accrual date. In Ford II, the Law Court

noted that given the statutory process involved, “had Ford complied with the notice provision and

had Darling's filed a protest that proved to be unsuccessful, Ford would have had to continue

making BOC payments to Darling's for no more than 270 days. Here, however, Ford did not

comply with the statutory requirements...” Ford II at ¶ 27. The Law Court elaborated further that

“Ford has always had the power to stop damages from accruing further by simply complying with

the notice requirement of the statute” necessary to trigger Darling’s statutory protest option and

allow the Board to determine whether Ford had good cause to modify the agreement. Ford II at

¶¶ 34, 32. A franchise modification becomes effective if “either (1) the dealer does not file a protest

with the Board within ninety days, or (2) the dealer files a protest and the Board determines that

good cause exists for the modification.” Ford II at ¶ 32.

There is no debate that after Ford II, Ford complied with the statute, Darling’s

unsuccessfully protested, and the Board issued its final ruling on its finding of good cause in Ford’s

favor. The Board’s decision was not appealed. The Board’s written order ended the statutory

2
Darling’s asserts this was the first time Ford raised the argument, and Ford counters that it made the argument in its
2018 closing arguments to the Board. The dispute is immaterial since both dates occurred long after the September
2014 jury trial on damages. Indeed, attempting to make an eligibility argument now—two jury trials (one on liability
and one on damages) and two Law Court appeals later—is too late.

7
protest on March 18, 2019 and damages stopped accruing. Partial summary judgment on this issue

is granted in favor of Ford.

II. Proof of Eligibility is an Element of Liability Not Damages

Darling’s was not required to prove continued eligibility3 under the BOC during the first

jury damages trial in September 2014, and won’t be this time around, either. The issue of eligibility

was settled in January 2014 when the Ford I Court affirmed the 2011 BCD jury’s finding of

liability against Ford. Even before that, at the first Board hearing Ford stipulated to Darling’s

eligibility and the amount Darling’s would have earned under the BOC. After the original damages

award was vacated, on remand Ford again stipulated to the amount Darling’s would have earned

under the BOC. In neither instance did Ford raise eligibility. In 2016 the Ford II Court again

affirmed Ford’s liability and addressed damages the way the parties had been presenting them –

as statutory damages coterminous with contractual damages. See Ford II at n.7. Eligibility was not

raised as an issue. On this second go-around, Ford cannot not advance a new line of attack that has

long been settled as law of the case. To the extent Darling’s eligibility has not been established as

law of the case, Ford has waived the issue. The jury trial on damages that will now be conducted

will be essentially the same as in September 2014, with the accrual date established and the

availability of off-sets for BOC replacement programs.

Accordingly, Ford’s motion for summary judgment is denied. Darling’s motion for partial

summary judgment is granted.

III. Blue Oval Replacement Programs Offset Damages

The Law Court has also already held that the Accelerated Sales Challenge (“ASC”)

replaced BOC and payments made under ASC could be used to offset damages owed under BOC.

3
The court views Ford’s hearing the eligibility and certification differ to be a red herring. Without certification, a
dealership would not eligible, therefore in this context, they are interchangeable.

8
Ford II at ,r,r 38-43. As thoroughly explained in Ford II, it is appropriate for the jury to consider

subsequent programs to BOC, and thus those that followed ASC, to determine if the programs

were substitute programs and offset the BOC damages with the payments made to Darling's under

them. Summary judgment here is granted in favor of Ford.

CONCLUSION

Ford's Motion for Summary Judgment is granted in part and denied in part. Darling's

Motion for Partial Summary Judgment is granted in part and denied in part.

In sum, the court will conduct a jury trial essentially identical to the September 2014 jury

trial on the issue of damages. The only new information that may be presented is the accrual date

and evidence of substitute programs to offset damages that accrued through March 18, 2019.

So Ordered.

The Clerk is instructed to enter this Order on the docket for this case by incorporating it by

reference. M.R. Civ. P. 79(a).

Dated: 11/08/2022
Michael A. Duddy
Judge, Business and Consumei' Court

Entered on the docket: 11/10/2022

9
Ford Motor Company v. Darling’s and Matthew Dunlap
BCD-AP-08-01

Ford Motor Company
Petitioner / Plaintiff

Counsel: Daniel Rosenthal, Esq
Lee Bals, Esq.
Marcus Clegg.
One Canal Plaza – Suite 600
Portland, ME 04101-4035

Darling’s
Respondent / Defendant

Counsel: Judy Metcalf, Esq.
Metcalf Law
76 Union Street
Brunswick, ME 04011

Noreen Patient, Esq.
Darlings
262 Bath Rd
Brunswick, ME 04011

Matthew Dunlap
Respondent / Defendant

Counsel: Jonathan Bolton, AAG
Office of Attorney General
6 State House Station
Augusta, ME 04333-0006

Maine Automobile Dealers Association
Intervenor

Counsel: Matthew Warner, Esq
Michael Kaplan, Esq.
Pretti Flaherty
One City Center
PO Box 9546
Portland, ME 04112
STATE OF MAINE BUSINESS & CONSUMER COURT
CUMBERLAND, ss. LOCATION: Portland
Docket No. BCD-WB-AP-08-01
BCD-WB-AP-08-02
BCD-WB-AP-10-05
)
FORD MOTOR COMPANY, )
)
Petitioner, ) ORDER ON PETITIONER'S MOTION
) TO BAR DISCOVERY, ARGUMENT
v. ) AND EVIDENCE REGARDING
) "GOOD CAUSE" PURSUANT TO 10
DARLING'S, et al., ) M.R.S.A. § 1174(3)(B)
)
Respondents. )
)
)
)

Respondent Darling's moves to bar Petitioner Ford Motor Company ("Ford") from

seekmg discovery or presenting evidence or legal argument as to whether Ford had "good cause"

to terminate the Blue Oval Certification program. Darling 1 s argues that the issue ofHgood

cause" is not relevant to the jury's damages determination because Ford has not, and chose not to

comply with the statutory prerequisite for raising the issue. Ford counters that "good cause" is

relevant because the stah1tory process makes it a prerequisite for determining damages.

The court held oral argument on Darling's motion to bar discovery, argument, and

evidence regarding "good cause" on July 9, 2014. For the reasons discussed below, the Court

grants Darling's motion.

BACKGROUND

The Law Court aptly summarized the history of this nearly eight year old case in Ford

Motor Co. v. Darling's, 2014 ME 7, 86 A.3d 35 ("Darling's"). The court presumes familiarity

with Darling's and offers an abridged version of the case's facts and procedural history.
The franchise relationship between Ford, an automobile manufacturer and franchisor, and

Darling's1 a Ford dealer and franchisee, began in 1989 when the parties entered into a written

agreement known as the Ford Service and Sales Agreement ("SSA 11). Darling's, 2014 ME 7, ,r,r

2, 4, 86 A.3d 35. In 2000, Ford introduced the Blue Oval Certified ("BOC0 ) program, a

customer satisfaction incentive program that offered Ford dealers a 1.25% cash bonus on the

retail price of each vehicle the dealer sold. Id. at ,r 5. The BOC program was described in

"reference guides,, issued between 2001 and 2004. Id. The guides identified certification

requirements for each year of the program, but did not describe any requirements beyond March

31, 2005. Id. In August 2004, Ford made a broadcast on its internal Ford star television network

announcing to dealers that the BOC program would conclude by March 2005 and be replaced by

another program. Id On April 1, 2005, Ford discontinued the BOC program. Id. In December

2006, Darling's filed a twelve-count complaint before the Maine Motor Vehicle Franchise Board

(the "Board"). Id. at, 7.

Count X of Darling's Amended Complaint to the Board-the only count at issue-­

explains that Darling's agreed to modify the SSA to pat1icipate in the BOC Program. Exhibit C

to Ford's Opposition. Darling's Amended Complaint, ,r 118. Darling's alleges that Ford's

discontinuance of the BOC program constitutes an attempt to modify the SSA without certified

written notice in accordance with 10 M.R.S.A. § 1174(3)(8) of the Business Practices Between

Motor Vehicle Manufacturers, Distributors and Dealers Act ("Dealers Act,,). 1 Id at~ 119.

Darling's claims it was harmed by this conduct and requests "an award of damages equal to the

loss of the financial remuneration wrongfully removed from Darling's contract without

complying with 10 M.R.S.A. § l I 74(3)(B). Id at~ 121.

1 Unless otherwise noted, all references and citations to statut01y sections are to the Dealers Act.

2
The Parties argued their dispute before the Board, this comi, and the Law Court. In

Dar/;ng's, the Law Court resolved all issues in Darling's Amended Complaint except for the

question of what damages are owed to Darling's. In particular, Darling's held: (1) the SSA and

the BOC pl'ogram were part.of the overall franchise agreement that existed between Ford and

Darling's (127); (2) compliance with section 1 l 74(3)(B)'s notice requirement is mandatory, and

Ford's failure to provide said notice violated the statute (131 ); (3) the presmnption contained in

section l l 89-B(2) in favor of factual findings by the Board is consistent with, and does not

unduly burden, the right to trial by jury (,I 40); (4) the Board's award of one civil penalty for

Ford's violation of the Dealers' Act, was proper (1149-50); and {5) the Board lacked jurisdiction

to award damages to Darling's under the Dealers Act (1146-48). Consistent with the fifth

determination, the Law Court vacated the Board's award of $145,223.08 in damages to Darling's

and remanded the matter to this court "for a determination of damages.'' (Id at 11 48, 50.) As

of July 9, 2014, when oral argument was held, Ford has not provided notice in accordance with

section l 174(3)(B) to Darling's for business reasons. July 9, 2014 Oral Argument at 34:02­

35:08.

DISCUSSION

Parties may obtain discovery regarding any non-privileged matter that is relevant to the

subject matter involved in the pending action. M.R. Civ. P. 26(b){l). Similarly, parties may

generally put forth "relevant evidence." M.R. Evid. 402. "Relevant evidence" means evidence

having any tendency to make the existence of any fact that is of consequence to the

determination of the action more probable or less probable than it would be without the evidence.

M.R. Evid. 401. Here, the question presented to the court is whether the "good cause"

evaluation is relevant to the jury's determination of Darling's damages. For the reasons

3
discussed below, the court finds the "good cause" determination-along with discovery and

evidence related thereto-is not relevant. Therefore, we grant Darling's motion.

1. The Plain Language, Structure, and Purpose of the Dealers Act Demonstrate
that the "Good Causen Determination Cannot Take Place Absent Compliance
with Section 1174(3)(B)'s Notice Requirement.

The parties do not dispute that Darling's damages are tied to the 1.25% BOC incentive on

all new Ford vehicles sold after April I, 2005. July 9, 2014 Oral Argument at 33:19-34:01.

Indeed, Ford conceded at oral argument that Darling's is entitled to some amount of damages

based on the 1.25% payment and that the primary question is when Darling's damages stop, or

stopped accruing. Id. The parties are also in agreement that the purpose of compensatory

damages is to return Darling's to the position it would have occupied had the harm not occurred.

Darling's Reply ISO Mot. to Bar, 9; Ford's Opp. to Mot. to Bar, 3-4. Where the parties differ,

however, is the nature of the harm at issue and the analysis to carry out when determining

Darling's damages.

Ford argues that in order to determine the extent of Dal'ling's damages, we must

determine what would have happened had Ford complied with section l 174(3)(B)'s notice

requirement. Ford's Opp. to Mot. to Bar, 5-6. In particular, Ford argues we must ask: (1)

whether Darling's would have filed a protest under section 1174(3)(B) if Ford had satisfied that

section's notice requirement, and (2) whether Darling's would have won the protest. Id. at 9.

Whether Darling's would have won a protest under section I 174(3)(B) turns on whether Ford

had ugood cause" for discontinuing the BOC program. See 10 M.R.S.A. § 1174(3)(B). If Ford

had "good cause" for discontinuing the BOC program, then it could have modified the SSA by

discontinuing the BOC program. Id. Absent "good cause," Ford could not discontinue the BOC

without violating section 1174(3)(B) and breaching the SSA. Id.; 10 M.R.S.A. § 1182 ("Any

4
contract or part thereof or practice thereunder in violation of any provision of this chapter shall

be deemed against public policy and should be void and unenforceable").

Darling's argues that section l l 74(3)(B) provides clear procedural steps in order to

invoke a protest and that Ford cannot skip the first step-providing statutory notice-and then

argue that a subsequent step should be considered when determining damages. Darling's Mot.to

Bar, 5-6.

When interpreting a statute, courts "first examine the plain meaning of the statutory

language, seeking to give effect to the legislative intent, and construe that language to avoid

absurd, inconsistent, unreasonable 01· illogical results." Melanson v. Belyea, 1997 ME 150, ~ 4,

698 A.2d 492 (internal citations omitted). "In constrning a statute, [courts] consider not only the

plain language, but the whole statutory scheme of which the section at issue forms a part so that

a harmonious result, presumably the intent of the legislature, may be achieved." Guaranty Fund

Management Sen,;ces v. Workers' Compensation Bd, 678 A.2d 578, 581 (Me. 1996) (internal

quotation omitted). Courts may "not read additional language into a statute." Blue Yonder, LLC

v. State Tax Assessor, 2011 ME 49, ,i 10, 17 A.3d 667.

a, The Plain Language of Section 1174(3)(B) Indicates the "Good Cause"
Determination Cannot Occm Absent Statutory Notice.

Section l l 74(3)(B) provides, in pertinent part, that in order to enact a modification that

"substantially and adversely" affects a dealer's rights, the franchisor/manufacturer must provide

"90 days' written notice by certified mail of the proposed modification" to the dealer. 10 M.R.S.

§ 1174(3)(B). This notice requirement is strictly construed. Darling's, 2014 ME 71 , 30, 86

A.3d 35. Even actual notice provided to the dealer through alternative means does not satisfy

section l l 74(3)(B)'s notice requirement. Id. at, 31. Once notice is provided in accordance with

section l 174(3)(B), a dealer has 90 days to file a protest with the Board requesting a

5
determination of whether the franchisor/manufacturer has "good cause" to enact the proposed

modification. 10 M.R.S.A. § 1l 74(3)(B). The Board must schedule a hearing and decide

whether there is "good cause" for the proposed modification within 180 days from the date the

protest is filed. Id. While the Board is resolving the protest, the proposed modification may not

take effect. Id. In the face of a protest, a franchisor/manufacturer cannot enact the proposed

modification absent "good cause. n See id.

The plain language of Section 1174(3)(B) demonstrates that the "good cause" evaluation

only arises after (1) the manufacturer/franchisor complies with the statute's notice requirement

and (2) the dealer files a protest with the Board. Id. If either step is missing, the "good cause"

determination does not take place and the proposed modification cannot go into effect. See id.

The court will not read additional language into section 1l 74(3)(B). Blue Yonder, LLC, 2011

ME 49, ~ l0, 17 A.3d 667. This includes Ford's suggestion that the court can determine "good

cause" absent compliance with the section 1174(3)(B)'s notice requirement.

This interpretation is also consistent with the Law Courfs emphasis on the strict

construction of section 1l 74(3)(B)'s notice requirement. Darling's, 2014 ME 7, 1130-31, 86

A.2d 35. If strict compliance with the notice requirement is necessary, it follows that the

statutory process initiated by providing that notice cmmot proceed absent the requisite notice. 2 It

is also consistent with the prospective nature of the statute. Section 1174(3)(B) focuses on

prospective modifications to franchise agreements, not the damages arising from an unlawfully

enacted modification.

2This inte1'Pretation is consistent with the Law Court,s finding that Ford's failure to provide
Darling,s the notice required by section 1174(3)(8) "prejudiced Darling's by depriving it ofthe
opportunity provided by section 1174(3)(8) to file a protest and request a determination by the
Board as to whether Ford had good cause for the modification.', Darling's, 2014 ME 7,130, 86
A.3d 35 (emphasis added).

6
The cases Ford cites in support of its analysis that the "good cause>! evaluation must take

place are inapposite in light of Darling's. Ford's Opp. to Mot. to Bar, 8. Ganley v. Mazda

Motor ofAm., Inc. states that Ohio courts have "repeatedly held that a manufacturers procedural

slips are not fatal under the [Ohio] Dealers Act[.r' 2010 WL 697360, **7 (6th Cir. Mar. 2,

2010). Similarly, C/11ysler C01p. v. Bowshier held that the Ohio equivalent of the Board erred in

determining that a manufacturer's failure to comply with a 30-day notice requirement regarding

an intent to sell or transfer a franchise was dispositive in a protest case because the ultimate issue

was whether good cause existed to refuse the sale or transfer. 2002 WL 465118, *4-5 (Ohio Ct.

App. Mar. 28, 2002). While Ohio courts may treat procedural slips with leniency, under the

Maine Dealers Act, the Law Court interpreted section 1 l 74(3)(B)'s notice requirement strictly.

Darling's, 2014 ME 7, il~ 30-31, 86 A.3d 35. In particular, Darling's, held section 1174(3)(B)'s

notice requirement was mandatory, and must be met even when the dealer has actual knowledge

of the proposed modification. Ibid Accordingly, whether Ford had "good cause" to terminate

the BOC program is not relevant to determining Darlinfs damages because Ford has not

satisfied the statutory prerequisite of proper notice.

b. Importing "Good Cause" into Determining Darling's Damages Absent
Statutory Notice is Contrary to the Legislature's Intent in the Dealers Act.

The Dealers Act was crafted out of a desire to "protect dealers from actions by

manufacturers that were perceived as abusive and oppressive" in light of"[t]he disparity in

bargaining power between automobile manufacturers and their dealers." Acadia Motors, Inc. v.

Ford Motor Co., 844 F.Supp. 819, 827-28 (D. Me. 1994); ajf'd in part, rev 'din part 011 other

grounds, 44 F.3d 1050 (I st Cir. 1995). Section 1 l 74(3)(8) was drafted, in part, to impose a

strict notice requirement that manufacturers highlight modifications to a franchise that

"substantially and adversely" affect the dealer's rights, obligations, investment or return on

7
investment. Darling's, 2014 ME 7, ~ 30, 86 A.3d 35. Allowing Ford to adjudicate the question

of "good cause" absent compliance with section l l 74(3)(B)'s notice requirement, would run

counter to the Dealers Act's goal of protecting dealer's from manufacturer abuses by reducing

the cost for manufacturers of not complying with section I l 74(3)(B) and by reducing the

incentive for manufacturers to provide dealers with clear notice of proposed substantial and

adverse modifications to franchise agreements. Because the court is required to give effect to the

legislative intent when interpreting a statute, "good cause" is not relevant to determining

Darling's damages absent the requisite notice. Melanson, 1997 ME I 50, ~ 4, 698 A.2d 492.

c. The Law Court's Remand to This Court Indicates "Good Cause" is Not
Relevant to Determining Darling's Damages.

Darling's argues that the Law Court considered the entire statutory framework of the

Dealers Act and then specifically remanded this case to the present court. Darling's Reply ISO

Mot. to Bar, 8. As such, Darling's argues the Law Court did not intend for there to be a "good

cause" adjudication because if it did, the Law Court would have remanded the matter to the

Board. Id.

The Board was established as a forum "with specific expertise in the motor vehicle

industry" in order to promptly resolve "complex and time-consuming litigation." Darling's,

2014 ME 7, ~ 39, 86 A.3d 35 (quoting L.D. 1294, Summary (121st Legis. 2003). For example,

the majority of Board members must have experience as franchisees or franchisors. See IO

M.R.S. § 1187(1 ). In accordance with the Board's expertise, the Dealers Act provides that all

findings of fact by the Board are presumed correct unless rebutted by clear and convincing

evidence. 10 M.R.S. § 1189-B(2); see also Darling's, 2014 ME 7, ~ 39, 86 A.3d 35 (the Dealers

Act "reflects a legislative judgment that the factual determinations of an administrative board ­

8
one with expertise in the specialized area of motor vehicle franchise relationships - are

sufficiently reliable as to require a heightened standard of proof before they are disregarded").

Evaluating "good cause" under section I 174(3)(B) requires a highly fact specific

determination. In particular, relevant factors include:

( 1) The reasons for the proposed modification; (2) Whether the proposed
modification is applied to or affects all motor vehicle dealers in a
nondiscriminat01y manner; (3) Whether the proposed modification will have a
substantial and adverse effect upon the motor vehicle dealer's investment or
return on investment; (4) Whether the proposed modification is in the public
interest; (5) Whether the proposed modification is necessaiy to the orderly and
profitable distribution; and (6) Whether the proposed modification is offset by
other modifications, beneficial to the motor vehicle dealer.

10 M.R.S.A. § l 174(3)(B)(l)-(6). Accordingly, the deference provided to the Board's findings

of fact and the fact-intensive nature of the "good cause" evaluation, make clear that the

legislature intended the Board, not the courts, to evaluate "good cause" in the first instance.

The Law Court's decision to remand the case to this court, and not the Board, indicates

''good cause" is not relevant to determining Darling's damages. In Darling's, the Law Court

provided in-depth analysis of the different functions and jurisdiction of the Board vis-a-vis the

Superior Court under the Dealers Act. 2014 ME 7, ,r,r 16-22, 41-49, 86 A.3d 35. As part of that

analysis, Darling's determined that the Board lacked jurisdiction over actions seeking damages

and that its earlier damages determination "is not to be treated as a factual finding subject to the

presumption of conectness established by section 1189-B(2)." Id. at ,r,r 46-47. In light of the

Law Court's in-depth analysis of the different functions and jurisdiction of the Board and the

Superior Court, it stands to reason that the Law Court would have specified the "good cause"

question should be remanded to the Board-the only body qualified to evaluate "good cause"­

if it were relevant to determining Darling's damages. While we do not base our decision on the

9
Law Court's implicit statement that "good cause" is not relevant to detennining Darling's

damages, Darling's is, at the least, consistent with this interpretation. 3

2. Ford's Arguments That "Good Cause" is a Necessary Step in Determining
Darling's Damages Are Not Persuasive In Light of the Text, Structure and
Purpose of the Dealers Act.

Ford raises a number of arguments as to why "good cause" is a relevant, and indeed

necessary step in determining Darling's damages. As discussed below, however, none of Ford's

arguments account for the plain import of the Dealers Act's language, structure, and purpose that

the "good cause" evaluation does not arise absent compliance with section 1 l 74(3)(B)'s notice

requirement.

a. Ford Argues "Good Cause" Must Be Evaluated Because it Flows From the
Statutory Violation Ford Committed.

Ford argues that Count X of Darling's Amended Complaint is a limited action that was

brought solely under section l l 74(3)(8). Ford's Opp. to Motion to Bar, 5. As such, Ford argues

that its violation was the failtll'e to comply with section l 174(3)(B)'s notice requirement and that

Darling's damages must be determined pursuant to the process established in that section. Id at

6-8. Ford further argues that the Law Com1 already rejected Darling's argument that Ford

violated the statute each time Darling's sold a vehicle and did not receive a 1.25% BOC

incentive payment from Ford. Id at 6, In support, Ford cites to the Law Court's affrrmation of

the Board imposing a single civil penalty against Ford because "Ford only modified the franchise

without providing notice once (at least for the purposes of this dispute), it violated section

1l 74(3)(B) once .... " Darling's, 2014 ME 7, ~ 50, 86 A.3d 35. Darling's replies that Count X

3 We note that because the Law Court remanded the case to this court for a damages
determination, it must have implicitly determined that eve11 though Darling's in1properly sought
damages from the Board, Count X of its Amended Complaint successfully made out a claim for
damages pmsuant to Section 1173 of the Dealers Act.

10
did not seek a remedy for the violation of a statutory right, but instead sought damages based on

Ford's unlawful, unilateral modification of the SSA. Darling's Reply ISO Mot. to Bar, 2.

"The purpose of a complaint in modern notice pleading practice is "to provide defendants

with fair notice of the claim against them." Hamilton v. Greenleaf, 677 A.2d 525, 527 (Me.

1996). With this purpose in mind, it is clear that Darling's sought damages based on Ford's

modification-and breach-of its franchise agreement with Darling's. This is because Count X

of Darling's Amended Complaint is premised on Ford violating section 1174(3)(8) by modifying

Darling's SSA through its discontinuance of the BOC program and seeks "an award of damages

equal to the loss of the financial remuneration wrongfully removed from Darlinfs contract [by

Ford] without complying with IO M.R.S.A. § l l 74(3)(B).,. Exhibit C to Ford's Opposition,

Darling's Amended Complaint, mf 119, 121. Therefore, while Ford is correct that Count Xis

premised on a violation of section l l 74(3)(B), the result of that violation-which Darling's

seeks to remedy-was a breach of contract (i.e. the SSA). Based on this language, it cannot he

said-and Ford has not c1aimed-that it was unaware of the scope of damages Darling's seeks.

Indeed, Ford conceded that Darling's damages would be based on the 1.25% incentive payments

under the BOC. July 9, 2014 Oral Argument at 33:19-34:01.

Furthermore, even if Count X was a limited cause of action under section 1174(3)(B),

this would not make ''good cause" relevant The fact remains that Ford did not provide the

requisite notice necessary to trigger the "good causeH determination under section 1174(3)(8).

Similarly, it is irrelevant that the Law Court characterized Ford's actions as a single violation

when affirming the Board's civil penalty. See Darling's, 2014 ME 7, il~ 49-50, 86 A.3d 35. It is

common knowledge that a one-time violation of a statute or a single breach of contract-when

not cured-can result in multiple or continuing damages. Accordingly, regardless of how Ford's

11
violation is characterized, the "good cause" evaluation is not relevant to detemlining Darling's

damages because Ford has not provided the requisite notice under section 1l 74(3)(B).

b. Ford Argues the ''Good Cause,, Evaluation Must be Perfonned in Light of
Case Law Performing a Similar 11Tl'ial Within a Tl'ial" Analysis.

As discussed above, Ford's central argument is that in order to compensate Darling's we

must begin with the counterfactual scenario wherein Ford provided the requisite notice to

Darling's under section 1174(3)(8). Ford's Opp. to Mot. to Bar, 7. We must then ask whether

Darling 1 s would have filed a protest, and whether it would have won. Id. ln other words, we

would have to hold a trial within a trial. Ford cites a plethora ofcase law in which courts have

can·ied out a trial within a trial when establishing causation and/or damages. Id. at 9-12. None

of these cases, however, involved a scheme analogous to section l 174(3)(B) in which the trial

within a trial could only take place following satisfaction of a strict gate-keeping t·equirement

like section l 174(3)(BYs notice provision. See Snow v. Villacci, 2000 ME 127, ,i 16, 754 A.2d

360 (negligence claim wherein trial within a trial focused on lost earning opportunity); Gu/es/an

v. Northeast Bank ofLincoln, 447 A.2d 81 t 817 (Me. 1982) {misrepresentation claim turning on

whether plaintiff could have prevented wife from accessing funds); Wright v. St. MmJJ's Medical

Center ofEvansville, Inc., 59 F.S1lpp.2d 794 (S.D. Ind. 1999) {breach of contract and negligence

claims turning on whether third-party claim would have succeeded); Hallingby v. Hallingby, 693

F.Supp.2d 360, 368-69 (S.D.N.Y. 2010) (involving breach of settlement agreement and private

annuity contract)\ lvlattco Forge, Inc. v. Arthur Young & Co., 52 Cal.App.4th 820 (1997) (legal

4 Despite Ford's reliance on Hal!ingby, this case counsels against carrying out a trial within a
trial here. In Hallingby, the Husband procured annuities providing monthly payments to
Husband after he retired. Id. at 362. Husband designated his first wife ("Ex Wife") as the
survivor annuitant who would receive the payments after Husband's death. Id. Husband retired
and the annuities vested. Id. The annuities restricted Husband's ability to name the survivor
annuitant for any reason after the annuities vested. Id. Husband and Ex Wife divorced. Id. at

12
malpractice claim affirming use of trial within a trial inquiry for legal malpractice claims); Jones

v. 0 'Brien Tire and Batte,y Service Center Inc., 871 N.E.2d 98, 102-03 (Ill. App. Ct. 2007)

(spoliation ofevidence case turning on whether plaintiff would have declined to settle and

prevailed at trial); Goldberg,,. Boone, 912 A.2d 698 (Md. Ct. App. 2006) (medical malpractice

case turning on alleged failure to disclose); Thomas v. Bethea, 718 A.2d 1187 (Md. Ct App.

1998) (legal malpractice claim affirming use of trial within a trial inquiry); Oliver v. Stimson

Lumber Co., 993 P.2d 11, 21 (Mont. l 999) (spoliation of evidence case turning on whether

plaintiff would have won underlying suit were the evidence available); Kranendonk v. Gregory

& Swapp, PLLC, 320 P.3d 689 (Ut. Ct. App. 2014) (legal malpractice claim laying out proper

standard for ''trial-within-a-trial" determination). Accordingly, while the court does not dispute

that a trial within a trial can be an appropliate test to resolve questions of causation and damages,

it is not appropriate here, in light of the text, structure, and purpose of the Dealers Act, which

makes compliance with section l l 74(3)(B)'s notice requirement a mandatory prerequisite before

conm1e11cing a "good cause', evaluation.

363. Ex Wife entered a settlement agreement stating that she had no right to the annuities
payments. Id. Husband married New Wife and submitted a change-of-beneficiary request to the
annuities provider, MetLife, to replace Ex Wife with New Wife as the survivor annuitant. Id
Metlife declined the request. Id. Husband passed away and shortly thereafter New Wife sued Ex
Wife for breach ofcontract and unjust emfobment because Ex Wife received annuities payments.
Id Hallingby held that Ex Wife breached the settlement agreement by retaining the annuities,
but that New Wife was unable to establish she or the estate suffered actual damages because
New Wife did not prove Metlife would have honored the Settlement Agreement and made the
payments to New Wife or the estate. Id. at 368-39. Instead, the com1 explained that MetLife
may have determined Ex Wife's waiver of rights to payments under the annuities would have
transformed the annuity to a life annuity that extinguished upon Husband}s death. Id. In other
words, the court found damages were uncertain because New Wife did not present sufficient
evidence demonstrating what MetLife would have done had Ex Wife performed under the
Settlement Agreement and if New Wife had sent a change of beneficiary designation. Id. This is
the inverse of the situation presented in our case because Ford, who is seeking to carry out a trial
within a trial, is the party who prevented the necessary underlying information from becoming
sufficiently certain by not providing notice as required by section 1174(3)(B).

13
c. Ford Argues This Court Already Determined Section 1174(3)(!3) Does Not
Mandate the Damages Darling's Demands.

Ford argues that in an Order dated February 1, 2012, this court determined that section

I 174(3)(B) does not compel the court to award a 1.25% BOC incentive payment on every Ford

vehicle Darling's sells until and unless Ford issues certified-mail notice and a protest can be

heard. Ford's Opp. to Mot. to Bar, 13. Darling's responds that the language relied on in the

Order by Ford is dicta and, in any event, was reversed by the Law Couii in Darling's. Darling's

Reply ISO Mot. to Bar, 12-14.

The "law of the case" provides that a trial justice should not overrule or reconsider the

decision of another justice h1 subsequent proceedings involving the same case, "unless corrected

by appellate review." Monopoly, Inc. v. Aldrich, 683 A.2d 506, 510 (Me. 1996). uHowever, not

every statement made or word written by a judge while rendering a decision automatically

becomes the law of the case.'' McConaghy v. Sequa Corp., 294 F.Supp.2d 151, 160 (D. R.I.,

2003). In order to constitute "law of the case" an "issue must be actually decided on the merits[.]"

Id. (citation omitted). "Thus, by definition, dicta catmot constitute law of the case.u Id. (citing

Bull HN Information Systems, Inc. v. Hutson, 229 F.3d 321, 326 n. 3 (1st Cir. 2000). Dicta

constitutes "[o]pinions of a judge which do not embody the resolution or determination of the

specific case before the court." Id. (quoting Black's Law Dictionary 454 (6th Ed. 1990); see also

Legault v. Levesque, I 07 A.2d 493, 496 (Me. l 954) (Obite1· dictum is "an asse1·tion of law not

necessa111 to the decision of the case 1').

In the February 1, 2012 Order, this court noted that "actual notice, good cause and waiver

are arguably significant to the damages issues raised by both Ford and Darling's." Exhibit F to

Ford's Opposition, 2/1/2012 Order, 4. This court further explained that section 1174(3)(8) is

silent on the damages to which Darling's is entitled and that the statute "does not explicitly

14
require the Board to award Darling's damages in an amount equal to the 1.25% incentive

payment on every vehicle sold by Darling,s after April 1, 2005." Id. The court then explained

that "in the absence of a specific statutory prescription for the calculation of damages, the Board

presumably has the discretion to consider a variety ofpe11inent factors" when determining

Darlinfs damages. Id at 5~6. Accordingly, the court detemrined that as long as "the Board

does not act in an arbitrary maimer, and prnvided that the Board,s determination is supported by

substantial evidence on the record, the Board is afforded the discretion to assess the damages that

it finds are related to the violation.', Id. at 6. However, because the Board's basis fo1· its

damages determination was unclear, the court remanded the matter to the Board for further

findings in support of its damages award. Id at 7,

The foundation of the preceding statements-the Board's presumed discretion in

assessing damages- was overruled by Darling's, which held that the Board was not empowered

to award damages and that the Board's factual findings thereon were not subject to a

presumption of correctness. 2014 1v1E 7, ,i,i46~48, 86 A.3d 35. Accordingly, the preceding

statements do not constitute "law of the case/' Furthermore, while it remains true that section

1174(3)(B) does not "mandate a pa11icular damage calculation,n it is equally true that section

I l 74(3)(B) does not prohibit awarding damages based on the BOC payments for each vehicle

Darling's sold after Aprill, 2005. Exhibit F to Ford's Opposition, 2/1/2012 Order, 5-6. Instead,

section l 174(3)(B) is silent on damages. Id Finally, while section l l 74(3)(B) is silent on

damages, the parties have agreed that the purpose of damages in the present case under section

1173 is to return Darling's to the position it would have occupied had Ford not modified the SSA

by discontinuing the BOC program without complying with section 1174(3)(B). Darling's Reply

15
ISO Mot. to Bar, 9; Ford,s Opp. to Mot. to Bat\ 3·4. The damages resulting from this

modification is a question trusted to the fact-finding abilities of the jury.

CONCLUSION

The plain language, structure, and purpose of the Dealers Act, and section 1174(3)(8) in

particula1\ demonstrate that the "good cause,, determination under section l l 74(3)(B) cannot

take place absent compliance with section 1174(3)(B)'s notice requirement. Accordingly,

because Ford has not provided notice under section 1174(3)(B), whether it had "good cause,, for

discontinuing the BOC program is not relevant to determining Darling's damages.

The entry will be: Darling's motion to bar discove1y. argument, and evidence regarding

"good causen pursuant to 10 M.R.S.A. § 1174(3)(B) is GRANTED.

Pmsuant to M.R. Civ. P. 79(a), the Clerk is hereby directed to incol'porate this Order by

reference in the docket.

Dated: July 30, 2014
Justice Michaela Mm
Business and Consume1· Docket

Entered on !he Docket '7-J 0~ J~..u.. /
Copies sent via Mail _ Electronically

16
Ford Motor Company v. Darling's and Matthew Dunlap
BCD-AP-08-01

Ford Motor Company
Petitioner / Plaintiff

Counsel: Daniel Rosenthal, Esq.
One Canal Plaza - Suite 600
Portland, ME 04101-4035

Darling's
Respondent / Defendant

Counsel: Judy Metcalf, Esq.
PO Box 9
167 Park Row
Brunswick, ME 04011

Matthew Dunlap
Respondent/ Defendant
Counsel: Linda Conti, AAG
6 State House Station
Augusta, ME 04333-0006
{
r ~, T r RF D AlJG 2 8 201(

STATE OF MAINE BUSINESS AND CONSUMER DOCKET
CUMBERLAND BCD-AP-08-0 l
BCD-AP-08-02
BCD-AP-10-05

MMM~-oq-J1-l4
FORD MOTOR COMPANY,

Petitioner,

V. ORDER ON PETITIONER'S MOTION FOR
PARTIAL SUMMARY JUDGMENT
DARLING'S, et al.,

Respondents.

Introduction

On January 21, 2014 the Law Comt remanded this matter to the Superior Cou1t for a
determination of damages. Ford Molor Company v. DarUng's et al., 2014 ME 7, 86 A.3d 35. In
its decision, the Law Court found that under the so-caJied "Dealer's Act," 10 M.R.S. §§1171 to
1190-A (2013), the Maine Motor Vehicle Franchise Board (Board) lacked "jurisdiction over
actions seeking damages pursuant to the Dealer's Act." Id 141. The Law Court vacated the
aspect of the Judgment of the Business and Consumer Docket (BCD), which awarded monetary
damages, while affirming all other aspects of that Judgment. And in the third paragraph of the
opinion, the Law Court stated that it would "remand the case to the Business and Consumer
Docket fo1· a determination of damages by a jury.'' Id. 13.
The Court conferenced the matter on March 10, 2014 and grnnted Ford Motor
Company's request to file the Motion for Partial Summary Judgment that is now before the
Court. Ford Motor Company (Ford) is represented by Attorney Daniel L. Rosenthal. Darling's is
represented by Attomey Judy AS. Metcalf and Attorney Noreen A Patient. Intervenor Maine
Automobile Dealers Association (MADA) is represented by Attorney Michael Kaplan. The
Secretary of State is represented by Assistant Attorney Genernl Linda J. Conti.

1
The Court has reviewed the filings of the parties, the last of winch was received on April
25, 2014, 1 the relevant statutes, the prior Orders issued by Justice Nivison, the controlling
decision from the Law Court referenced above, and enters the following Order denying Ford's
Motion for Partial Summary Judgment.
DISCUSSION
Ford makes a number of arguments. Primarily, it argues that Darling's did not, perhaps
for tactical reasons, pursue damages in accordance with the statute in question. Ford claims that
now that the Law Court has clarified that section 1173 governs the right to recover da1nages
under the Dealer's Act, Darling•s has forfeited its right to obtain any damages as it never filed a
1173 claim in the Superior Court. Ford also argues that the Law Court's use of the word "jury"
in the first paragraph was inadvertent or perhaps some kind of clerical error, and that any
detem,ination of damages-if one can be made at all-should be made by the Court without a
jury.
At the outset, the Court would agree with the statement from MADA's counsel that this
matter presents itself here "thl'ough a procedurally byzantine and years-long process." (MADA's
Opposition, pg. 2). The Coul't would fut·ther note that in order to arrive at its decision, the Law
Colll1 had to reconcile "the unique administrative process fashioned by the Dealers Act0 with "an
assemblage of legal and factual determinations by the Board, the jury's decision to uphold the
Board's factual findings, and legal conclusions," the Superior Court's ol'iginal and appellate
jurisdiction in these cases, as well as the Maine Constitution's guarantee in Article 1, Section 20
of a party's "right to have a determination made by the jury on material questions of fact." Ford
Motor Co., 2014 ME 7, fl 13, 19-21, 32-40, 86 A.3d 35.
The issues that l'emain fo1· resolution before this Com't are simple by comparison. The
Court must follow the mandate of the Law Court, as well as the law of the case as established in
the Law Court's opinion. The Court concludes after review of the Law Court's decision and the
parties' arguments that it is compelled to convene a jury trial 2 to determine the factual issue of
damages.

1 The Secretal'y of State did not file a memorandum in opposition to the motion. The Secretary instead,
throllgh collnsel, notified the Court by letter dated Apri I I 0, 2014 that he would be taking no position on
Ford's motion.
2 The Court is informed by the Clerk of the BCD that Darling's paid a jury fee on March 17, 20 I4.

2
There are no material issues of fact in dispute as to what occun-ed during this litigation
which would prevent this Court from finding that Darling's never forfeited its right to a jury trial
by not initiating a claim for damages under section 1173 matter in the Superim Comi. Indeed, as
Darling's and MADA point out, Darling's pressed its claim for damages throughout the Board
process, during the appellate hearing process before the BCD, and before the Law Court. Further,
Darling's failure to file a separate complaint in the Superior Court seeking damages under
section 1173 is not fatal to its demand for a jury trial now because, as MADA points out, under
Rule 80C(i) such an independent claim could be joined with Rule SOC claims. More to the point
in this matter, the Law Comi found that "once a proceeding before the Board is completed and
an appeal is taken on the merits pursuant to section l l 89*B(2), a franchisee may then bl'ing its
action for damages pursuant to section 1173 as part of a hearing before the Supel'ior Court.,, Id. ~
44 (emphasis added). Further, in its mandate, the Law Court ordered unambiguously as follows:
"Remanded to the Superior Court for a determination of damages." Ford Motor Co., 2014 ME 7,
86 A.3d 35. The Law Comi clearly found that Darling's claim for damages is still viable, if those
damages can be proven by a preponderance of evidence.
Any detennination of damages previously made in tWs matter, as part of the
administrative proceeding under Rule SOC either before the Board or the Superior Court, has
been voided by the Law Court. It is not lost on the Court that if it were to agree with Ford's
analysis, then Darling's has no forum to request damages. That result would seem to directly
violate the mandate, as well as other language in the opinion which clarifies how damages claims
can be made under the statutory scheme as clarified by the Law Court. The Comi would further
note that Law Court's specific remand was to the Superior Comi-the forum wWch the Law
Comi indicated has jurisdiction under section 1173 to determine damages in an action that is
"separate from an administrative complaint filed with the Board pursuant to section 1188( l)."
Id. ~ 44 (emphasis added).
Even more fundamentally, Ford's suggestion that the use of the word "jury" on page one
of the opinion can and should be ignored by tWs Court overlooks the obvious constitutional
underpinnings of the Law Court's reasoning. That is, there is other language in the opinion
which directly refers to Darling's constitutional right to have a jury tdaJ on factual issues. In
discussing Ford's argument before the Law Court that section l l 89-B(2)'s presumption in favor
of the Board's factual findings deprived Ford of its constitutional right to a trial by jury, the

3
Court wrote as follows: "Darling's and MADA do not contend that an historical exception to
article 1, section 20 of the Maine Constitution applies in this case. Accordingly, we presume that
the 'broad constitutional guarantee to the right to a jury trial' c1pplies to Darling's claims." Id ~
34 n.11 (emphasis added) (quoting State v. One Chevrolet Monte Carlo, 1999 ME 69 1 6, 728
A.2d 1259). In other words, the remand to the Superior Court-the only court in Maine which
can provide a trial by jury-must also be understood as the Law Court's ensuring that Dading•s
right was preserved to prove before a jury, if it can, by a preponderance of evidence, that it
suffered damages as a result of Ford's violation of the Dealer Act.
While Ford focuses almost exclusively on the language of the mandate at the end of the
Law Court's decision, this Com1 must also consider language in the opinion, which establishes
the law of the case. That law would include the determinations of the BCD that were upheld by
the Law Court, including but not limited to the following: that Ford and Darling's had a
franchise relationship, which included the Blue Oval Certified Program (BOC); that Ford's
termination of the BOC was an attempt to modify a franchise requiring statutorily prescribed
notice; that Ford failed to provide notice as required by law; that requiring a heightened burden
of proof on the issues presented to the appellate jury did not violate Ford's constitutional right to
trial by jury on the questions submitted to the jury in the BCD proceeding; that the Board's
award of only one civil penalty was lawful; that the Board has no jurisdiction to award damages;
and that Darling's is entitled under the statute and under the Maine constitution to have a jury
determine the factual question of damages. None of those settled questions of law are addressed
in the mandate, but the Court must neve11heless follow each of them in the next phase of these
proceedings.

4
The entry will be: Ford's Motion for Partial Summary Judgment is DENIED.

The Clerk shall note this Order 011 the docket by reference pursuant to Rule 79(a) of the Maine
Rules of Civil Procedure. This case will be set for a telephonic Case Management Conference by
the Clerk of the Business and Consumer Docket so the parties and the Court may discuss the
course of future proceedings.

Entered on the Docket: 4 · $Pt. IL/
Cooles
. sent via Mail­ Electronically 3:,/
5
Ford Motor Company v. Darling's and Matthew Dunlap
BCD-AP-13-05

Ford Motor Company
Petitioner / Plaintiff

Counsel: Daniel Rosental, Esq.
One Canal Plaza - Suite 600
Portland, ME 04101-4035

Darling's
Respondent / Defendant

Counsel: Judy Metcalf, Esq.
P.O. Box 9
167 Park Row
Brunswick, ME 04011

Matthew Dunalp
Respondent / Defendant

Counsel: Linda Conti, AAG
6 State House Station
Augusta, ME 04333-0006
STATE OF MAINE BUSINESS AND CONSUMER COURT
CUMBERLAND, ss. Location: Portland
Docket Nos.: BCD-AP-08-01
BCD-AP-08-02 /
BCD-APJ0-05
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)
FORD MOTOR CO., )
)
Petitioner, )
) DECISION AND ORDER
v. )
)
DARLING'S, ET AL., )
)
Respondents )
)

Following the entry of a judgment after a jury trial on certain issues in this matter, the

parties, in accordance with the Court's directive, filed memoranda in which they identified ·and

addressed the issues that the parties believe remain unresolved. The Court will discuss and

resolve the issues.

ISSUES PRESENTED FOR DETERMINATION
'
Petitioner Ford Motor Co. (Ford) asserts that the following issues remain pending before

the Court:

(1) whether the Maine Motor Vehicle Franchise Board (the Board) erred as a matter of

law when it concluded that Ford's discontinuation of the Blue Oval Certified 1.25% incentive

payment (Blue Oval payments) substantially and adversely affected Respondent Darling's

(Darling's) return on investment;

(2) whether the Board erred as a matter of law by failing to make findings on whether

Darling's had actual notice of the discontinuation of the Blue Oval payments prior to April 1,

2005;
(3) whether Darling's had actual notice of the discontinuation of the Blue Oval payments

prior to April 1, 2005;

(4) whether the Board erred as a matter of law when it failed to find that Darling's

waived its rights under 10 M.R.S. § 1174(3)(B) (2011) 1 by failing or declining to file a protest of

the discontinuation of the Blue Oval payments prior to April 1, 2005;

(5) whether the Board erred when it failed to determine that Darling's did not incur

legally-cognizable damages if Darling's had actual notice of the discontinuance of the Blue Oval

payments but failed or declined to file a protest under 10 M.R.S. § 1174(3)(B)~

(6) whether the Board erred when it failed to determine that Darling's did not incur any

legally-cognizable damages if Ford had good cause for the discontinuation of the Blue Oval

payments;

(7) whether the Board erred as a matter of law when if failed to make findings as to

whether Ford had good cause for the discontinuation of the Blue Oval payments;

(8) whether Ford had good cause for the discontinuation of the Blue Oval payments; and

(9) whether the Board erred as a matter of law when it failed to find that Darling's failed

to mitigate its damages.

Darling's asserts that the following issues remain pending before the Court:

(1) whether the Board erred when it failed to determine that Darling's damages continue

to accrue until Ford provides Darling's with the statutorily required advance notice of its

decision to terminate the Blue Oval payments and, after doing so, if a timely protest is made, the

Board determines that Ford has demonstrated good cause for the modification of the franchise;

1 Title 10 M.R.S. § 1174 has been amended several times since the relevant time period, but not in any way that

affects the Court's analysis.

2
(2) whether the Board erred when it limited Darling's total damages to $678,942.96,

which represents 1.25% of the manufacturer's suggested retail price of Ford vehicles sold by

Darling's from April 1, 2005 through November 30, 2007, despite the fact that Ford has not

provided Darling's with the statutorily required certified mail notice informing Darling's of the

termination of the Blue Oval payments;

(3) whether the Board erred when it limited Darling's damages to $214,723.08, which

represents 1.25% of the manufacturer's suggested retail price for the Ford vehicles sold by

Darling's in the first 270 days following April 1, 2005, the date on which Ford terminated the

Blue Oval payments;

(4) whether the Board erred when it reduced Darling's damages of $214,723.08 by

$68,875 for a total damage award of $145,848, concluding that Darling's earned $68,875 during

the 270 day period following April 1, 2005, from other promotional programs; and

(5) whether the Board erred when it imposed a single $10,000 penalty against Ford.

DISCUSSION

As referenced above, Ford maintains that whether the Board erred when it concluded that

Ford's termination of the Blue Oval payments substantially and adversely affected Darling's

return on investment remains an issue for the Court's consideration. Contrary to Ford's

argument, the issue was resolved as the result of the trial and Ford's post-trial motion.

Through this action, Ford directly challenged the Board's determination that Ford's

discontinuation of the Blue Oval payments substantially and adversely affected Darling's return

on investment. Pursuant to Ford's request, the issue was tried to a jury. At the conclusion of the

trial, the jury answered affirmatively the question of whether "the elimination of the 1.25%

payment as part of the Blue Oval Certification program substantially and adversely affected

3
Darling's return on investment." In its post-trial motion, Ford argued that notwithstanding the

jury's verdict, the Court should enter judgment as a matter of law in favor of Ford principally

because of the way in which the Board interpreted and applied the phrase "return on investment."

The Court denied Ford's request, thereby resolving the issue.

Several of the remaining issues identified by Ford are at least in part related to Darling's

notice of Ford's intent to terminate the Blue Oval payments. For instance, Ford contends that the

Board should have determined that Darling's had actual notice of Ford'.s decision to terminate,

and that because Darling's had actual notice, Darling's did not sustain any legally-cognizable

damages. Ford also contends that because Darling's had actual notice of the termination, the

Board should have considered whether Ford had good cause to terminate the Blue Oval

payments. See 10 M.R.S. § 1174(3)(B)(l)-(6) (listing relevant factors in a good cause

determination).

The Court has previously addressed the issue of notice. In its Decision and Order dated

July 10, 2009, the Court concluded that written certified mail notice was required in order to

comply with 10 M.R.S. § 1174(3)(B), and that actual notice was not an adequate substitute.

Accordingly, the Board was not required to make findings regarding actual notice and any of the

related issues (e.g., filing of protest, good cause, waiver).2 To the extent, therefore, that Ford

contends that the Board erred in failing to make those findings as they relate to Ford's violation

of the statute, Ford's argument is unpersuasive.

Nevertheless, Ford's assertions regarding actual notice, good cause and waiver are

arguably significant to the damages issues raised by both Ford and Darling's. Darling's argues

that the Board improperly limited the damages to which Darling's was entitled as a consequence

2 The statute contemplates the filing of a protest and a good cause assessment only after written certified mail notice

is provided. See 10 M.R.S. § 1174(3)(8).

4
of Ford's failure to provide written certified mail notice the termination of the Blue Oval

payments. In particular, Darling's maintains that the Board committed error when it limited

Darling's damages to a 270 day period, and when it reduced the recoverable damages by the

amount received by Darling's through an incentive program introduced by Ford upon

termination of the Blue Oval payments. Darling's contends that given Ford's failure to provide

Darling's with a written certified mail notice, Darling's is entitled to recover the 1.25% incentive

payment on each vehicle sold by Darling's from April I, 2005 until Ford provides the certified

mail notice, which Ford has not yet done.

Although 10 M.R.S. § 1174{3){B) is silent on the damages to which Darling's is entitled

as the result of Ford's failure to provide written certified mail notice, Darling's contends that

because the modification of the franchise {i.e., the termination of the Blue Oval payments) is not

effective without the certified mail notice, the Blue Oval payments must continue. According to

Darling's, because Ford did not continue the payments, the Board must order Ford to pay

Darling's the Blue Oval payments for each vehicle sold from April 1, 2005 to the present.

The applicable statute does not, however, mandate a particular damage calculation. In

fact, the statute does not provide the Board with much guidance in the event it determines that

damages are appropriate.3 The only reference to the amount of a monetary award is 10 M.R.S.

§ 117I-B{3), which provides for a civil penalty in the event of a violation of the statute. Not

insignificantly, the statute does not explicitly require the Board to award Darling's damages in an

amount equal to the 1.25% incentive payment on every vehicle sold by Darling's after April 1,

2005. Rather, as mentioned above, the statute is silent on damages. In the absence of a specific

3 Title 10 M.R.S. § 1173(1) (2011) simply allows a "franchisee or motor vehicle dealer who suffers financial loss of
money or property, real or personal, or who has otherwise adversely affected as a result of ... any practice declared
unlawful by this chapter may bring an action for damages and equitable relief, including injunctive relief." The
statute does not address how those damages should be calculated.

5
statutory prescription for the calculation of damages, the Board presumably has the discretion to

consider a variety of pertinent factors when determining whether and to what extent Darling's is

entitled to recover damages in the event of a violation of the statute.

Contrary to Darling's arguments, therefore, the Board was not required to award damages

for an indefinite period until Ford sent to Darling's a written certified mail notice. While the

Court previously concluded that Ford was required to provide a written certified mail notice in

order to avoid liability under the statute, the Court did not conclude, nor did the Court intend to

suggest, that in this case the Board must award damages in an amount equal to the Blue Oval

payments for each vehicle that Darling's has sold or might sell before Ford provides written

certified mail notice to Darling's. Provided that the Board does not act in an arbitrary manner,

and provided that the Board's determination is supported by substantial evidence on the record,

the Board is afforded the discretion to assess the damages that it finds are related to the violation.

When assessing damages, including the period of time for which damages should be

assessed, the Board reasonably could have considered factors such as Ford's justification for

terminating the Blue Oval payments, when and how Darling's learned of Ford's intent to

terminate the payments, and whether Ford instituted an incentive program to compensate dealers

for the loss of the payments. Here, upon review of the record and the Board's written decision,

the Court can discern that when it determined the damages to which Darling's was entitled, the

Board in fact properly considered Ford's purpose in terminating the payments, Darling's prior

actual knowledge of Ford's intent to terminate the payments, and Ford's implementation of an

alternative incentive program.

In its decision, however, the Board wrote that "it limited the damages to the 90 day notice

period and the 180 day adjudication period contained in § 1174(3)(8)." While under· the

6
circumstances of this case, the Board reasonably could have concluded that Darling's damages

should be confined to a nine-month period, the Court cannot determine whether the Board

believed it was statutorily required to limit Darling's damages to that time period, or whether in

the Board's judgment, the Board determined it was reasonable to award Darling's damages for a

nine-month period. If the Board concluded that it must limit the damages to a specific time

period as a matter of statutory interpretation, the Board's decision generates a legal issue for the

Court. See FPL Energy Me. Hydro UC v. Dep't of Envtl. Prot., 2007 ME 97, ! 11, 926 A.2d

1197 (outlining standard of review for issues of statutory interpretation). If after considering· the

evidence of record, the Board concluded that it was appropriate to award damages for a

nine-month period, the Board's decision presents a factual determination for review. See

Concerned Citizens to Save Roxbury v. Bd. of Envtl. Prat., 2011 ME 39, ! 24, 15 A.3d 1263,
'
1271 (outlining standard of review for factual determinations). The Court thus cannot, without

further clarification from the Board, review the issue. Cf. In re Me. Motor Rate Bureau, 357

A.2d 518,527 (Me. 1976).4

The Court will, therefore, remand the matter to the Board for further findings as to the

basis of its decision to award Darling's damages for a nine-month period. The Board is not

required to take additional evidence on the issue.

4 In Maine Motor Rate Bureau, the Law Court stated:

In a case reaching us on appeal from the judgment of a court, we may uphold what we find to be a
proper result, even if we disagree with the accompanying reasoning, for we may engraft our own
rationale upon the decision reached. Laferriere v. Paradis, Me., 293 A .2d 526 (1972). However,

"in dealing with a determination or judgment which an administrative agency alone is
authorized to make, [a court] must judge the propriety of such action solely by the
grounds invoked by the agency. If those grounds are inadequate or improper, the court is
powerless to affirm the administrative action by substituting what it considers to be a
more adequate or proper basis. To do so would propel the court into the domain ... set
aside exclusively for the administrative agency." Securities & Exchange Commission v.
Chenery Corporation, 332 U.S. 194, 1%, 67 S. Ct. 1575, I5n, 91 L. Ed. 1995 (1947)[.]

357 A.2d 518,527 (Me. 1976) (first alteration in original).

7
Finally, Darling's argument that the Board should have assessed multiple civil penalties

because Ford's failure to provide written certified mail notice constitutes an ongoing violation of

10 M.R.S. § 1174(3)(B) is unconvincing. Title 10 M.R.S. § 1171-8(3) authorizes the imposition

of a civil penalty of no less than $1,000, nor more than $10,000 for "each violation" of the

applicable law. After concluding that Ford did not provide Darling's with proper notice of the

termination of the Blue Oval payments, the Board assessed a civil penalty in the amount of

$10,000. Darling's maintains that the Board should have assessed multiple penalties because

Ford's failure to provide the notice constitutes multiple violations of 10 M.R.S. § 1174(3)(8).

The alleged violation is Ford's modification of the franchise agreement without providing proper

notice. Ford's failure to provide the notice constitutes one violation. The Board did not err

when it assessed the highest civil penalty allowable under the statute for that single violation.

Conclusion

Based on the foregoing analysis, the Court remands the matter to the Board for further

findings in accordance with this Decision and Order.

Pursuant to M.R. Civ. P. 79(a), the Clerk shall incorporate the Decision and Order into

the docket by reference.

f /n_..
Dated: ..J
usi ness & Consumer Court .

Entered on the Oocket:d-'/,(J.. ­
Copies sent via Mail - Electron,cal~

8
Ford Motor Co. v. Darlings et al-Docket no's AP-08-01, AP-08-02, AP­
10-05

For Ford Motor Company
Daniel Rosenthal, Esq.
Marcus Clegg & Mistretta PA
One Canal Plaza, Ste 600
Portland ME 04101-4600

For Matthew Dunlap
Linda Conti, AAG
State of Maine
Office of the Attorney General
6 State House Station
Augusta ME 04333-0006

For Darling's
Judy Metcalf, Esq.
Eaton Peabody
POBox9
167 Park Row
Brunswick ME 04011

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10812447. Public record. Not legal advice.
