# Gaul v. SignalHire LLC

> District Court, C.D. Illinois · August 5, 2024

URL: https://www.frixlaw.com/law-library/cases/10644992

## Case

- **Court:** District Court, C.D. Illinois
- **Decided:** August 5, 2024
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10644992

## How later opinions describe it (automated extraction)

- recognizing, as to a web- based platform, that 3,000 subscriptions, or 2 percent of total subscriptions, was a sufficient jurisdictional basis as the Supreme Court emphasizes the nature and quality, rather the quantity, of contacts with the forum

## Opinion text

UNITED STATES DISTRICT COURT
CENTRAL DISTRICT OF ILLINOIS
PEORIA DIVISION
SHERRY GAUL, individually and )
on behalf of all others similarly situated, )
)
Plaintiff, )
)
v. ) Case No. 23-cv-1301-JES
)
SIGNALHIRE LLC, a Polish Limited )
Liability Company, )
)
Defendant. )
ORDER AND OPINION
In this single-count class action case, Plaintiff Sherry Gaul, individually and on behalf of
a putative class, filed suit against Defendant SignalHire LLC (“SignalHire”). See Doc. 1 (the
“Complaint”). Ms. Gaul, an Illinois citizen, alleges that SignalHire violated the Illinois Right of
Publicity Act, 765 ILCS 1075 (“IRPA” or the “Act”), by knowingly using free previews of her
identity, as well the identities of the class members, without consent, to advertise and promote a
paid subscription to its digital recruiting database. Id. ¶¶ 2-4, 6.
Ms. Gaul seeks 1) an injunction requiring SignalHire to cease its allegedly unlawful
conduct; 2) actual damages or statutory damages of $1,000 per violation to the members of the
Class, whichever is greater; 3) punitive damages; and 4) attorney’s fees and costs. Id. ¶ 42.
SignalHire has moved to dismiss the Complaint for lack of personal jurisdiction, pursuant
to Fed. R. Civ. P. 12(b)(2), and for failure to state a claim, pursuant to Fed. R. Civ. P. 12(b)(6).
Doc. 10. The motion is supported by a memorandum (Doc. 11) (collectively, the “Motion”) and
an exhibit. Doc. 11-1. Ms. Gaul opposes the Motion (Doc. 13, the “Response”), and SignalHire
replied. Doc. 14 (the “Reply”).
SignalHire requested oral argument, but no hearing is necessary to resolve the Motion. See
Local Rule 7.1(d)(4). For the following reasons, the Motion (Doc. 10) is DENIED in its entirety.
I. Background!
SignalHire, a Polish company headquartered in Warsaw, operates a website that sells a
subscription to access to a database of personal information compiled from various digital sources.
Doc. 1, {§ 6, 12, 13 A user may perform a search on the website by inputting a person’s first and
last name, which leads to the following display, id. Jf] 13, 14:

SignalHire riidig «Ninna «Re GEREN Syn
Paulus Usong =! sovston

If a user chooses one of the listed names, they are guided to a webpage that may include
that individual’s location, employer, job title, and social media accounts. /d. § 15. For example, by
selecting “Sherry Gaul” in the above image, a user is directed to the following webpage (hereafter
referred to as the “Marketing Page’’), id.:

1 The Court accepts the facts stated in the Complaint as true for the purposes of a motion
to dismiss. See Fehlman v. Mankowski, 74 F 4th 872, 874 (7th Cir. 2023).

Signal Ire Pricing API Companies Profiles Browser Extension Sign in

Get the email address format for anyone
Sherry Gaul's email & phone

How to contact Sherry Gaul e70Me prof sora

scams OOOO

As seen on the Marketing Page, SignalHire advertises a free trial to access its paid database
which features, inter alia, the searched individual’s email address and phone number. Jd.’
SignalHire sells unlimited access to its business database after the trial period expires. /d. 16,

? SignalHire requests the Court to take judicial notice of two web links showcasing the
page to sign up for a free trial and its description of how the “free trial work[s].” See Doc. 11 at 7
n.2, 8 n.3. To the extent this information may be relevant, the Court notes that it is completely
unclear as to how a currently active hyperlink indisputably represents the state of SignalHire’s
website at the time of any alleged prior violations, rather than any possible continuing violations,
and so the Court refrains from considering them at this juncture. See Felty v. Driver Sols., LLC,
CPK-13-2818, 2013 WL 5835712, at *3 (N.D. Ill. Oct. 30, 2013) (“Due to the evolving nature of
websites, this Court is neither required nor inclined to take judicial notice of any website material
at this time.”); cf’ United States v. Kmart Corp., NJR-12-881, 2014 WL 11696711, at *2 (S.D. Ill.
Sept. 26, 2014) (“The Internet contains a wide variety of information with varying levels of
reliability, and a court is not required to take judicial notice of a website’s content.”) (citation
omitted). Indeed, it appears that the Marketing Page was delisted on SignalHire’s website as of the
date of this Order and Opinion, which justifies, reflects, and confirms the Court’s concern. See
signalhire.com/profiles/sherry-gaul%27s-email/45433481. This does not, however, prejudice
SignalHire from later establishing the relevance of the free trial sign-up page as it existed at the
time Ms. Gaul’s or the other class members’ identifying information was or is generated.
Nevertheless, as discussed infra, the Court addresses the commercial connection between
SignalHire’s use of class members’ personal information in its free trial offer.

17. SignalHire did not obtain Ms. Gaul’s or the class members’ consent, whether written or implied
due to a previous relationship, to use their names and identities to entice potential customers to
purchase a paid subscription. Id. ¶ 19.
II. Discussion

As noted, SignalHire moves to dismiss the Complaint under Rule 12(b)(2) and Rule
12(b)(6). The Court first turns to the Rule 12(b)(2) challenge, for if this Court lacks personal
jurisdiction over SignalHire, then it need not reach the merits of the Complaint. See e.g., Am.
Health Info. Mgmt. Ass’n v. Archetype Innovations, LLC, JLA-23-3363, 2024 WL 2801651, at *5
(N.D. Ill. May 31, 2024) (denying Rule 12(b)(6) motion as moot, because the court lacked personal
jurisdiction over the defendant).
A. Rule 12(b)(2)
SignalHire seeks dismissal under Rule 12(b)(2), arguing that the Court lacks personal
jurisdiction over it because of its de minimis connections to the state of Illinois. See Doc. 10 at 1.
1. Legal Standard

When a defendant moves to dismiss a complaint for lack of personal jurisdiction under
Rule 12(b)(2), the plaintiff bears the burden of demonstrating the existence of jurisdiction. See
B.D. ex rel. Myer v. Samsung SDI Co., 91 F.4th 856, 860-61 (7th Cir. 2024) (citations omitted).
And where, as here, a court rules on a Rule 12(b)(2) motion without the benefit of an evidentiary
hearing, a plaintiff is only required to make a prima facie case for personal jurisdiction. See NBA
Properties, Inc. v. HANWJH, 46 F.4th 614, 620 (7th Cir. 2022) (citations omitted).
“A court evaluating a Rule 12(b)(2) motion generally must accept the truth of the
complaint’s well-pleaded factual allegations and draw all reasonable inferences in the plaintiff’s
favor.” Howell v. Bumble, Inc., LCJ-21-6898, 2023 WL 6126492, at *3 (N.D. Ill. Sept. 19, 2023).
“Still, where the defendant submits affidavits or other evidence in opposition, the plaintiff must go
beyond the pleadings and submit affirmative evidence supporting the exercise of jurisdiction.”
Batton v. Nat’l Ass’n of Realtors, ARW-21-430, 2024 WL 689989, at *11 (N.D. Ill. Feb. 20, 2024)
(citations omitted). If the plaintiff fails to rebut the defendant’s evidence, the presumption flips

and the court “will accept as true any facts in the defendants’ affidavits that do not conflict with
anything in the record,” Curry v. Revolution Lab’ys, LLC, 949 F.3d 385, 393 (7th Cir. 2020), unless
the “affidavits merely contain conclusory assertions that the court lacks personal jurisdiction over
the defendant.” C&T Consulting GRP., LLC v. SteriLumen, Inc., TWP-23-17, 2024 WL 1175449,
at *3 (S.D. Ind. Mar. 19, 2024) (citing Purdue Rsch. Found. v. Sanofi-Synthelabo, S.A., 338 F.3d
773, 7883 n.13 (7th Cir. 2003)).
2. Applicable Law
“Federal courts sitting in diversity must apply the personal jurisdiction rules of the forum
state.” Webber v. Armslist LLC, 70 F.4th 945, 953 (7th Cir. 2023) (citation omitted).3 “The Illinois
long-arm statute[, 735 ILCS 5/2-209(c),] permits jurisdiction to the same limits as the Due Process

Clause.” Moomaw v. GeoSnapShot PTY LTD, DWD-23-1321, 2024 WL 991531, at *5 (S.D. Ill.
Mar. 7, 2024); see also Dale v. Deutsche Telekom AG, TMD-22-3189, 2023 WL 7220054, at *5
(N.D. Ill. Nov. 2, 2023).4 The Due Process Clause allows personal jurisdiction over an out-of-state

3 Ms. Gaul has established the Court’s ability to exercise diversity jurisdiction over the
matter, pursuant to 28 U.S.C. § 1332(d)(2). See Doc. 1, ¶ 7.

4 Specifically, the Illinois long-arm statute, 735 ILCS 5/2-209(c), provides that “a court
may also exercise jurisdiction on any other basis now or hereafter permitted by the Illinois
Constitution and the Constitution of the United States.” “Although there may be theoretical
differences between the federal and Illinois constitutional standards, the Seventh Circuit has
observed that ‘no Illinois case has provided a definitive explanation’ of these differences.” AAA
Max 1 Limited v. Boeing Co., SLE-23-853, 2023 WL 4760587, at *4 (N.D. Ill. July 26, 2023)
(quoting Matlin v. Spin Master Corp., 921 F.3d 701, 705 (7th Cir. 2019)).
defendant if the defendant has “certain minimum contacts with [the state] such that the
maintenance of the suit does not offend ‘traditional notions of fair play and substantial justice.’”
Kipp v. Ski Enter. Corp. of Wis., 783 F.3d 695, 697 (7th Cir. 2015) (quoting Int’l Shoe Co. v.
Washington, 326 U.S. 310, 316 (1945)). Personal jurisdiction may be general or specific. J.S.T.

Corp. v. Foxconn Interconnect Tech. Ltd., 965 F.3d 571, 575 (7th Cir. 2020).
3. General Jurisdiction
SignalHire argues that the Court lacks general jurisdiction over it because 1) it is a Polish
company with its principal place of business in Warsaw, Poland and 2) the Complaint does not
allege SignalHire’s business interests in Illinois are sufficient to render it at home in the forum
state. Doc. 11 at 9-10; Doc. 14 at 5-6. Because Ms. Gaul did not respond to SignalHire’s general
jurisdiction argument, the Court must conduct only a plausibility analysis. See Kirksey v. R.J.
Reynolds Tobacco Co., 168 F.3d 1039, 1041 (7th Cir. 1999) (“If [a court] is given plausible reasons
for dismissing a complaint, [the court is] not going to do the plaintiff’s research and try to discover
whether there might be something to say against the defendants’ reasoning.”); see also Braun v.

Village of Palatine, 56 F.4th 542, 553 (7th Cir. 2022) (“A litigant waives an argument by failing
to make it before the district court.”); Alioto v. Town of Lisbon, 651 F.3d 715, 718, 721 (7th Cir.
2011) (“[A] litigant effectively abandons the litigation by not responding to alleged deficiencies
in a motion to dismiss.”) (citing Lekas v. Briley, 405 F.3d 602, 614 (7th Cir. 2005)).
Here, SignalHire’s argument appears more than plausible. “General jurisdiction over an
out-of-state corporation may be appropriate when its affiliations with the forum state are so
continuous and systematic as to render the corporation essentially at home in that state.” Snodgrass
v. Berklee Coll. of Music, 559 F. App’x 541, 542 (7th Cir. 2014) (citation omitted). Although Ms.
Gaul alleges that SignalHire conducts business in Illinois, the Complaint falls short of asserting
the kind of pervasive or exclusive commercial contacts that are required for SignalHire to be at
home in Illinois. See Alani Nutrition, LLC v. Ryse Up Sports Nutrition, LLC, CPK-23-5196, 2024
WL 148969, at *4 (N.D. Ill. Jan. 12, 2024) (concluding that advertisement and solicitation of
Illinoisians in combination with the distribution and sale of products in Illinois did not combine to

create general jurisdiction over the defendant because of, inter alia, the overall lack of “exclusive
or unique” relationships with the state). Accordingly, the Court concludes that it does not have
general jurisdiction over SignalHire. And so, the Court turns to specific jurisdiction.
4. Specific Jurisdiction
Specific jurisdiction exists when three requirements are met: First, the defendant must have
purposefully directed its activities at the forum state or purposefully availed itself of the privilege
of conducting business in the forum; second, the alleged injury must arise out of or relate to the
defendant’s forum-related activities; and third, any exercise of personal jurisdiction must comport
with traditional notions of fair play and substantial justice. Sheehan v. Breccia Unlimited Co. (In
re Sheehan), 48 F.4th 513, 522 (7th Cir. 2022). Here, the Parties primarily dispute whether

SignalHire purposefully directed its activities towards Illinois.
“The Seventh Circuit has distilled the purposeful-direction requirement [] into the
following three elements: (1) intentional conduct ...; (2) expressly aimed at the forum state; (3)
with the defendant’s knowledge that the effects would be felt—that is, the plaintiff would be
injured—in the forum state.” Cityzenith Holdings, Inc. v. Liddell, SLE-22-5101, 2023 WL
5277888, at *4 *N.D. Ill. Aug. 15, 2023) (citation and quotation omitted). These elements ensure
that a nonresident defendant is not unjustly reeled into court through “random, fortuitous, or
attenuated contacts with the forum state.” Hanchett Paper Co. v. Off. Depot, LLC, VMK-23-1591,
2023 WL 5390229, at *3 (N.D. Ill. Aug. 22, 2023) (citing Walden v. Fiore, 571 U.S. 277, 286
(2014)). Indeed, “[t]he relevant contacts are those that center on the relations among the defendant,
the forum, and the litigation.” Auffenberg v. AddMi, Inc., GCS-23-1887, 2023 WL 7411107, at *3
(S.D. Ill. Nov. 9, 2023) (quoting Advanced Tactical Ordnance Sys., LLC v. Real Action Paintball,
Inc., 751 F.3d 796, 801 (7th Cir. 2014)).

SignalHire argues that there is no specific jurisdiction because 1) it has no business
connections in Illinois, 2) it does not collect information for its database from an Illinois source,
3) it does not direct advertising to Illinois or Illinoisan residents, and 4) the website is
geographically neutral. Doc. 11 at 10-15. SignalHire supports its assertion through a proffered
declaration from Laura Robyn Edison, SignalHire’s Data Protection and Information Officer. Doc.
11-1 (the “Edison Declaration”). In the Response, Ms. Gaul argues that SignalHire purposefully
directed its activities toward Illinois by collecting Illinoisans’ personal data and using those
individuals’ locations across Illinois to sell its service. Doc. 13 at 7-8. Ms. Gaul also avers that the
nexus between her injury and SignalHire’s Illinois-related activities weighs in favor of specific
jurisdiction, because SignalHire knew of, and used, Ms. Gaul’s Illinois citizenship to advertise and

sell its service. Id. at 8-9. In the Reply, SignalHire stresses that Ms. Gaul failed to refute the Edison
Declaration, which provides the necessary evidence for the Court to conclude that SignalHire did
not purposefully direct its conduct towards Illinois. Doc. 14 at 6-8. And, SignalHire argues that
Ms. Gaul ignored key persuasive and precedential holdings while misrepresenting the authority on
which she relies. Id. at 8-10.
To be sure, “simply owning and operating a website that is accessible in Illinois is
insufficient to confer personal jurisdiction.” Shebesh v. Geneanet, S.A., NLM-23-4195, 2024 WL
2019447, at *4 (N.D. Ill. May 3, 2024) (citing be2 LLC v. Ivanov, 642 F.3d 555, 558 (7th Cir.
2011)). Instead, Ms. Gaul “must show that, in addition to operating a website accessible in Illinois,
[SignalHire] in some way target[s] the forum state’s market.” HS Wholesale Ltd. v. HS Glob.
Distrib., LLC, SLE-23-7942, 2024 WL 774910, at *4 (N.D. Ill. Feb. 25, 2024) (quotation and
citation omitted). The Parties devote significant attention to Lukis v. Whitepages Inc., 454 F. Supp.
3d 746 (N.D. Ill. 2020), in arguing whether Ms. Gaul has made such a showing.

In Lukis, a viewer searching a name on the defendant’s website would be offered a limited
free preview of an individual’s background report. The purpose of the free preview was to entice
viewers to pay a monthly subscription for unfettered access to the defendant’s database of
background reports. There, the court held that the defendant was subject to personal jurisdiction
because it was “alleged to have engaged in repeated, intentional conduct directed at Illinois and its
residents—using their personal information, derived from databases operated by state and local
governments in Illinois—to advertise its subscription services.” Id. at 759. In contrast to Lukis, the
unrebutted affidavit evidence here shows that SignalHire did not derive its database from Illinois-
operated sources. Such a fact, while helpful to SignalHire, is nevertheless not dispositive to the
Court’s analysis. Indeed, it is rare that two suits will present identical jurisdictional facts, so this

Court will not artificially impose a new burden on Ms. Gaul in stating her prima facie case.
In this case, the Court takes special note that the Marketing Page intentionally discloses
that Ms. Gaul lives in Normal, Illinois. Ms. Gaul’s location is not without meaning, as SignalHire
publicly touts itself as “a must-have tool for headhunters looking to increase their talent pool and
marketers who need to obtain relevant, factual data on their competitors or prospects.”
https://www.signalhire.com/aboutUs (last accessed July 23, 2024). If SignalHire aims to market
this database to potential employers, including the prospective employee’s location in Illinois
certainly seems to be a key marketing strategy. Thus, SignalHire’s presentation of Illinoisans’
locations leads the Court closer to concluding that it purposefully directed the conduct at issue in
this case towards Illinois.5 Indeed, this Court has previously considered similar facts in making
such a finding. See, e.g., Gaul v. Truth Now, LLC, JES-21-1314, 2022 WL 3647257, at *2-4 (C.D.
Ill. Aug. 24, 2022) (finding personal jurisdiction where the defendant “seeks out and compiles
identifying information on Illinois residents, profiles this information in free previews and uses it

to induce Illinois residents to buy a monthly subscription service.”).
The Court recognizes that SignalHire has suggested that Gutierrez v. Wemagine.AI LLP,
TMD-21-5702, 2022 WL 252704 (N.D. Ill. Jan. 26, 2022), - a case it claims was ignored by Ms.
Gaul - supports the proposition that collecting data from Illinois residents does not necessarily
create personal jurisdiction.6 While such a statement may be true, the contours of each and every
case matter; the devil is in the details. And, the nuances of Gutierrez actually support the exercise
of personal jurisdiction here. In that case, the court emphasized as significant that the plaintiff
“chose to download” the defendant’s mobile application. Such a statement reinforces the maxim
that a plaintiff cannot be the sole connection between the defendant and the forum. See Expeditee

5 The Court takes notice that SignalHire hosts a webpage devoted solely to State of Illinois
employees, which includes over 2500 profiles. See https://www.signalhire.com/companies/state-
of-illinois/employees? (last accessed July 23, 2024). Although this information may have not been
scraped from an Illinois server, it certainly weighs in favor of finding that SignalHire uses
individuals’ Illinois connections as an advertising stratagem. Albeit this point was not raised by
the Parties, so the Court refrains from factoring this advertisement into its holding.

6 SignalHire also takes issue with Ms. Gaul’s failure to fully brief Gullen v. Facebook.com,
Inc., JLA-15-7681, 2016 WL 245910 (N.D. Ill. Jan. 21, 2016). That case involved a plaintiff’s
allegations that the defendant unlawfully obtained, and subsequently stored, his biometric data
from a photo that was uploaded to the defendant’s website by a third party. Id. at 1. However, that
case is unpersuasive for two reasons. First, unlike the case sub judice, the defendant’s allegedly
violative conduct had no connection to its actual contacts with Illinois. Id. at 2. And, when viewing
specific jurisdiction under the intentional tort lens, like here, the court concluded that the plaintiff
“could not plausibly[] allege that [the defendant] knew an Illinois resident would upload a photo
of him and tag his name to it, thereby (allegedly) giving [the defendant] access to plaintiff’s
biometric information.” Id. at 3. The intricacies of the third-party interaction in Gullen, which may
have helped the defendant in that case, are not applicable here.
LLC v. Entities Listed on Exhibit 1, CPK-21-6440, 2022 WL 1556381, at *4 (N.D. Ill. May 17,
2022). In this way, the Court notes that Ms. Gaul did not somehow manufacture a relationship
between Illinois and SignalHire, rather, SignalHire chose, of its own accord, to compile
information on Illinoisans and use their Illinois residency as a marketing tool. Because SignalHire

appears to have “take[n] steps to reach consumers in [Illinois], it has created a relationship with
the forum state that has ‘special relevance’ to the litigation.” Wilson v. CooperSurgical, Inc.,
DWD-22-1651, 2023 WL 6216933, at *10 (S.D. Ill. Sept. 25, 2023).
The Court is also mindful of several deficiencies in the Edison Declaration. For one, the
declaration indicates that SignalHire never directly targets any advertisement to Illinois. This is
unavailing since the Marketing Page is an advertisement which, for the reasons stated above, is
reasonably construed to target Illinois. Cf. Mutnick v. Clearview AI, Inc., SJC-20-512, 2020 WL
4676667, at *2 (N.D. Ill. Aug. 12, 2020) (resolving a conflict between the complaint’s allegations
and the defendant’s affidavits in the plaintiff’s favor for purposes of personal jurisdiction).
Furthermore, the Court is mindful that the Complaint raises a plausible inference that SignalHire

contracts with Illinois customers and otherwise accepts payment from Illinoisans, which is integral
to establishing specific jurisdiction. See Brown v. AS Beauty Grp. LLC, LAH-22-7288, 2024 WL
2319715, at *3 (N.D. Ill. May 22, 2024) (considering, inter alia, that the defendant “entered into
contracts in Illinois [and] accepted payment for [its] products from Illinois residents” in finding
the defendant purposefully directed its conduct to Illinois). Yet, the Edison Declaration does not
address, with any meaningful detail, the extent of SignalHire’s sales in Illinois. Instead, the
declaration avers that less than one percent of SignalHire’s total subscription revenue comes from
Illinois subscribers. This statistic is unavailing, as “‘the proper test for personal jurisdiction is not
based on a percentage of business analysis ... but rather on whether the absolute amount of business
conducted [in the forum] represents something more than ‘random, fortuitous, or attenuated
contacts’ with the state.” AMB Media, LLC v. OneMB, LLC, No. 23-5607, 2024 WL 2052151, at
*5 (6th Cir. May 8, 2024) (quoting Neogen Corp. v. Neo Gen Screening, Inc., 282 F.3d 883, 891-
92 (6th Cir. 2002) in turn quoting Burger King Corp. v. Rudzewicz, 471 U.S. 462, 475 (1985)); cf.

HealthSmart Foods, Inc. v. Sweet Nothings, Inc., MPB-23-60, 2023 WL 11051729, at *3 (S.D.
Ind. Nov. 28, 2023) (“[The defendant’s] argument that it has ‘a very small number of sales to
Indiana consumers’ is unconvincing. The Supreme Court has warned courts to avoid ‘talismanic
jurisdictional formulas’ when assessing personal jurisdiction.”) (quotation and citation omitted);
Zippo Mfg. Co. v. Zippo Dot Com, 952 F. Supp. 1119 (W.D. Pa. 1997) (recognizing, as to a web-
based platform, that 3,000 subscriptions, or 2 percent of total subscriptions, was a sufficient
jurisdictional basis as the Supreme Court emphasizes the nature and quality, rather the quantity, of
contacts with the forum).
Furthermore, several of the facts in the declaration do not tilt the personal jurisdiction
analysis one way or another. For example, SignalHire states that it has never shipped any products

to Illinois, but SignalHire is a digital enterprise that offers subscriptions to its online database, thus
obviating the need for any shipments. Similarly, SignalHire notes that none of its servers are
located in Illinois, but if the allegedly violative conduct relates to its contacts with Illinois, the
server being located elsewhere does not drive or otherwise augment the Court’s analysis. Cf.
Kukovec v. Estée Lauder Cos., Inc., MSS-22-1988, 2022 WL 16744196, at *3 n.2 (N.D. Ill. Nov.
7, 2022) (“If the try-on tool relates to defendant’s contacts with Illinois, the fact that the tool is
hosted on a server somewhere else wouldn’t affect the personal-jurisdiction analysis.”). And,
SignalHire swears that its website is geographically neutral, but that fact alone does not preclude
the possibility that it still purposefully directed its conduct towards Illinois, as is the case here. Cf.
Greene v. Karpeles, GF-14-1437, 2019 WL 1125796, at *7 (N.D. Ill. Mar. 12, 2019) (concluding
that the defendant purposefully availed himself of the Illinois market, even if it was “no particular
interest to him,” because he operated “an exchange that generated thousands of Illinois accounts
and [] purport[ed] to safeguard the assets of … Illinois users.”).

Despite the aforementioned problems with the Edison Declaration, the Court is certainly
mindful of certain jurisdictional facts, as stated in the declaration, that weigh against a finding of
personal jurisdiction. See, e.g., Doc. 11-1 at 2-3 (noting that SignalHire has never had employees
in Illinois). Yet, upon balancing the allegations in the Complaint with the facts in the Edison
Declaration, the Court finds that SignalHire purposefully directed its conduct towards Illinois by
targeting its business towards the forum by using Illinois residency as a promotional metric. This
point is exacerbated by the lack of a plaintiff-created nexus between SignalHire and the forum.
The Court’s holding is further bolstered by the plausible inference that SignalHire contracts with,
and accepts payments from, Illinois clients. This is so, notwithstanding that Illinoisans constitute
less than one percent of its subscription-based revenue. And, SignalHire’s advertising tactics, as

described above, “support reasonable foreseeability of harm felt in Illinois.” Bonilla v.
Ancestry.com Operations Inc., 574 F. Supp. 3d 582, 590 (N.D. Ill. 2021). Accordingly, the Court
finds that Ms. Gaul has sufficiently alleged that SignalHire purposefully directed its supposed
unlawful conduct toward Illinois, and that her injuries are related to those activities.
To complete its analysis, the Court must determine whether exercising personal jurisdiction
over SignalHire would offend the traditional notions of fair play and substantial justice. In
assessing this jurisdictional prong, the Court’s consideration includes “the burden on defendants,
the forum state’s interest in adjudicating the matter, the plaintiff’s interest in obtaining convenient
and effective relief, the interstate judicial system’s interest in obtaining the most efficient
resolution of the underlying dispute, and the shared interest of the several states in furthering
fundamental substantive social policies.” Jaeger v. RDX, LLC, SEM-22-3018, 2023 WL 4355030,
at *5 (C.D. Ill. July 5, 2023) (citation omitted). Notably, “‘[t]hese factors rarely will justify a
determination against personal jurisdiction.’” Monster Energy Co. v. Wensheng, 136 F. Supp. 3d

897, 909 (N.D. Ill. 2015) (quoting Purdue Rsch. Found. v. Sanofi–Synthelabo, S.A., 338 F.3d 773,
781 n.10 (7th Cir. 2003)) And, “‘where a defendant who purposefully has directed his activities at
forum residents seeks to defeat jurisdiction, he must present a compelling case that the presence
of some other considerations would render jurisdiction unreasonable.’” Majumdar v. Fair, 567 F.
Supp. 3d 901, 914 (N.D. Ill. 2021) (quoting Felland v. Clifton, 682 F.3d 665, 672 (7th Cir. 2012)).
SignalHire has failed to develop an argument in response to this requirement, and so the
Court’s analysis could end here. See Salcedo v. RN Staff Inc., SEB-21-1161, 2023 WL 2403832,
at *8 (S.D. Ind. Mar. 8, 2023) (denying the defendant’s motion under Rule 12(b)(2), in part,
because plaintiff established the “minimum contacts” requirement but the defendant did not
advance “a single relevant argument” as to whether the exercise of personal jurisdiction would

offend traditional notions of fair play and substantial justice). Even so, the facts underlying this
litigation force the Court to conclude that the exercise of jurisdiction over SignalHire is reasonable.
First, the Court notes that the IRPA is a state law tort action, see Jordan v. Jewel Food
Stores, Inc., 83 F. Supp. 3d 761, 772 (N.D. Ill. 2015) (“Illinois’s right of publicity tort—as codified
by the IRPA—is an intentional tort...”) (citation omitted), and “Illinois has a strong interest in
providing a forum for its residents and local businesses to seek redress for tort injuries suffered
within the state and inflicted by out-of-state actors.” Tamburo v. Dworkin, 601 F.3d 693, 709 (7th
Cir. 2010); see, e.g., Fairly Odd Treasures, LLC v. P’ship and Unincorporated Ass’ns Identified
in Schedule “A”, MFK-21-6136, 2024 WL 1639815, at *3 (N.D. Ill. Apr. 16, 2024) (“By setting
up its interactive website and allowing sale and shipment of its products to Illinois residents, [the
defendant] structured its business to easily serve Illinois consumers.”). Second, even though
SignalHire is a foreign entity, its “inconvenience is not a dispositive factor because modern
technology and transportation allow it to litigate with relative ease anywhere in the United States”

and it has “already retained counsel” in Illinois. Lab Verdict, Inc. v. Lab Equip Ltd., 436 F. Supp.
3d 1181, 1189 (S.D. Ind. 2020) (citing Bd. of Trs., Sheet Metal Workers’ Nat’l Pension Fund v.
Elite Erectors, Inc., 212 F.3d 1031, 1037 (7th Cir. 2000)). Finally, “asking [SignalHire] to defend
against its alleged wrongdoing in a forum in which it has [] benefitted isn’t constitutionally unfair.”
Zimmer, Inc. v. Zimmer Elektromedizin Gmbh, DRL-19-405, 2022 WL 1154835, at *6 (N.D. Ind.
Apr. 18, 2022). These reasons, when combined or individually, lead the Court to conclude that its
exercise of personal jurisdiction over SignalHire is reasonable and inoffensive.
In light of the foregoing, SignalHire’s Motion under Rule 12(b)(2) is DENIED, because
Ms. Gaul has sufficiently alleged a prima facie case as to the Court’s ability to exercise personal
jurisdiction over the Defendant.

B. Rule 12(b)(6)
SignalHire argues in the alternative to its Rule 12(b)(2) stance, that under Rule 12(b)(6),
Ms. Gaul has failed to plead facts that state a claim. Doc. 10. In particular, Signal Hires argues that
1) Ms. Gaul’s claim is barred by the IRPA’s statute of limitations, and 2) she failed to allege her
identity was used for a “commercial purpose,” as is required to state an IRPA claim. Id. at 2.
1. Legal Standard
A motion to dismiss pursuant to Rule 12(b)(6) challenges whether a complaint sufficiently
states a claim upon which relief may be granted. See Fed. R. Civ. P. 12(b)(6). In reviewing the
Motion, the Court accepts well-pleaded allegations in a complaint as true and draws all permissible
inferences in favor of the nonmovant. See Sevugan v. Direct Energy Servs., LLC, 931 F.3d 610,
612 (7th Cir. 2019). To survive a motion to dismiss, the complaint must describe the claim in
sufficient detail to put the defendant on notice as to the nature of the claim and its bases, and it
must plausibly suggest that the plaintiff has a right to relief. Bell Atlantic Corp. v. Twombly, 550

U.S. 544, 555 (2007). A complaint must include only “a short and plain statement of the claim
showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). It need not allege specific
facts, but it may not rest entirely on conclusory statements or empty recitations of the elements of
the cause of action. Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). The “allegations must be enough
to raise a right to relief above the speculative level.” Hardimon v. Am. River Transp. Co., LLC, 95
F.4th 1130, 1133 (7th Cir. 2024) (citation omitted).
Of relevance here, “[a] complaint need not anticipate affirmative defenses like the statute
of limitations and will not be dismissed just because it does not confirm its own timeliness.”
Milchtein v. Milwaukee Cnty., 42 F.4th 814, 822 (7th Cir. 2022) (citing Indep. Tr. Corp. v. Stewart
Info. Servs. Corp., 665 F.3d 930, 935 (7th Cir. 2012)). However, “dismissal under [Rule 12(b)(6)]

is allowed if the complaint contains everything needed to establish the affirmative defense.”
Watson v. Metro. Enforcement Grp. of S. Ill., No. 23-1412, 2023 WL 5276607, at *1 n.2 (7th Cir.
Aug. 16, 2023) (citing Collins v. Vill. of Palatine, 875 F.3d 839, 842 (7th Cir. 2017)). “But when
it is not clear from the face of the complaint that an affirmative defense applies, the burden is on
the defendant to plead and prove it.” Sanders v. St. Joseph Cnty., Ind., 806 F. App’x 481, 485 (7th
Cir. 2020) (citing Taylor v. Sturgell, 553 U.S. 880, 907 (2008)).
2. Commercial Purpose
Illinois law recognizes a statutory right of publicity. “The right to control and to choose
whether and how to use an individual’s identity for commercial purposes is recognized as each
individual’s right of publicity.” 765 ILCS 1075/10. The IRPA defines a “commercial purpose” as
“the public use or holding out of an individual’s identity (i) on or in connection with the offering
for sale or sale of a product, merchandise, goods, or services; (ii) for purposes of advertising or
promoting products, merchandise, goods, or services; or (iii) for the purpose of fundraising.” 765

ILCS 1075/5. An individual must be a natural person, and identity includes that individual’s name.
Id. The Act “covers all aspects of a person's identity, whether the information is derived from
public or private sources,” Hoffower v. Seamless Contacts Inc., MFK-22-2079, 2024 WL 2882213,
at *4 (N.D. Ill. June 7, 2024) (citation omitted), and it prohibits the “use [of] an individual’s
identity for commercial purposes during the individual’s lifetime without having obtained previous
written consent.” 765 ILCS 1075/30. “To state a claim under this provision, a plaintiff must plead
(1) the appropriation of her identity, (2) without consent, (3) for [the] defendant’s commercial
benefit.” Krause v. RocketReach, LLC, 561 F. Supp. 3d 778, 782 (N.D. Ill. 2021) (citing Dancel
v. Groupon, Inc., 949 F.3d 999, 1008 (7th Cir. 2019)). The first two elements are not at issue.
SignalHire argues that it did not use Ms. Gaul’s identity for a commercial purpose, because

all information about a specific individual, as seen on the Marketing Page, may be accessed for
free. Doc. 11 at 17. SignalHire also avers that the IRPA claim fails since Ms. Gaul’s information
was not used to advertise a separate product, because her personal information is the product itself.
Id. at 18-19. Ms. Gaul, in the Response, argues that “free previews” are actionable under the IRPA
when, as here, they are used to encourage a subscription purchase. Doc. 13 at 14-16. And, Ms.
Gaul contests SignalHire’s separate product argument on the basis that her information is a mere
drop in the ocean, and the true product is SignalHire’s subscription offering, which opens the
floodgates and allows customers to access the data of many thousands of individuals. Id. at 17-19.
In the Reply, SignalHire distills its prior arguments and urges the Court to conclude there was no
commercial use of Ms. Gaul’s identity because her information was not solely obtainable from a
subscription, rather, it was also obtainable through the free trial. Doc. 14 at 14-17.
The use of a plaintiff’s identity in connection with a “free preview” to advertise or promote
a monthly subscription service is a “textbook example” of an IRPA violation. Green v. Datanyze,

LLC, JCD-23-1605, 2024 WL 168123, at *2 (N.D. Ill. Jan. 16, 2024) (collecting cases). The
Complaint clearly alleges that SignalHire used Ms. Gaul’s identity to encourage a user to sign up
for a free trial, and in turn, a paid subscription. SignalHire seems to think that it is insulated from
liability under the IRPA because Ms. Gaul’s identity was used to directly advertise a free trial
rather than the paid subscription. But such an advertising tactic cannot shield SignalHire from
liability, as “it is a distinction without a difference [because t]he free previews are part of
[SignalHire’s] efforts to sell its product.” Siegel v. Zoominfo Tech., LLC, CPK-21-2032, 2021 WL
4306148, at *3 (N.D. Ill. Sept. 22, 2021).
Furthermore, this is clearly not a case where the plaintiff’s personal information is sold as
a standalone product. See, e.g., Dobrowolski v. Intelius, Inc., MSS-17-1406, 2018 WL 11185289,

at *3 (N.D. Ill. May 21, 2018) (concluding that a free preview of an individual’s information is not
used to advertise a separate product under the IRPA if the product for sale consists solely of that
individual’s information). Rather, as soundly alleged in the Complaint, Ms. Gaul’s identity was
used to entice customers, through a free trial, into purchasing subscription access to a database
containing the identities of thousands of individuals. Cf. Mackey v. PeopleConnect, Inc., VMK-
22-342, 2023 WL 2561621, at * 9-10 (N.D. Ill. Mar 17, 2023) (noting that the plaintiff established
a commercial purpose under the IRPA by alleging that the defendant used “his likeness to sell not
just his own yearbook image and personal information, but subscriptions to Classmates.com that
incorporate additional services.”), vacated on other grounds, No. 23-1617, 2023 WL 4417316 (7th
Cir. July 5, 2023). The subscription, rather than Ms. Gaul’s personal information, is SignalHire’s
true offering. Thus, Ms. Gaul has sufficiently alleged that her identity was used to promote a
separate product, which some courts hold to be necessary under the IRPA. See, e.g., Thompson v.
Getty Images (US), Inc., MFK-13-1063, 2013 WL 3321612, at *2 (N.D. Ill. July 1, 2013).

In light of the foregoing, Ms. Gaul has adequately alleged that SignalHire’s use of her
identity was for a commercial purpose under the IRPA, and so this argument does not necessitate
dismissal of the suit.
3. Statute of Limitations
“A one-year statute of limitations applies to claims brought under the IRPA, and the clock
begins to run when the allegedly infringing publication was first published.” HASelect Medical
Receivables Litig. Fin. Fund Int’l, SP v. Clark, JRB-22-4269, 2024 WL 1328839, at *4 (N.D. Ill.
Mar. 28, 2024) (citation omitted).7 However, the limitations period may be tolled if the publication
“at issue involves a continuing or repeated injury.” Martin v. Living Essentials, LLC, 160 F. Supp.
3d 1042, 1046 n.1 (N.D. Ill. 2016), aff’d, 653 F. App’x 482 (7th Cir. 2016). In such a case, the

limitations period begins to run on the “date of the last injury or the date the tortious acts cease.”
Ratchford v. AEG Ventures, LLC, JZL-17-7368, 2019 WL 10248701, at *5 (N.D. Ill. Mar. 11,
2019) (citation and quotation omitted).

7 Notably, there is an open question as to whether there is a one-year or five-year statute of
limitations for IRPA claims. See Giovannelli v. Walmart, Inc., EEC-21-1092, 2022 WL 972304,
at *2-4 (N.D. Ill. Mar. 31, 2022). SignalHire indicates that there is a one-year limitations period,
whereas Ms. Gaul does not address the applicable limitations period. This Court, consistent with
the weight of authority, including both Illinois state court rulings, see, e.g., Cantwell v. N.H. Scott
and Hebblethwaite Funeral Home, Inc., 2023 IL App (1st) 221335-U, 2023 WL 4288342, at *2
(2023), and Illinois federal court decisions, see, e.g., Lopez v. Admiral Theatre, Inc., MFK-19-673,
2019 WL 4735438, at *2 (N.D. Ill. Sept. 26, 2019) (collecting cases), holds that a one-year
limitations period applies to IRPA claims.
Here, SignalHire argues that the Marketing Page indicates that it published Ms. Gaul’s
information no later than February 26, 2021 - two and a half years before the suit was filed - and
so the action is barred by the one-year statute of limitations. Doc. 11 at 16. In the Response, Ms.
Gaul avers that the Marketing Page containing the words “Last updated: 2021-02-26” is irrelevant,

because that language possibly indicates the last date in which the internet was scraped for her
personal information, rather that the date it was published. Doc. 13 at 12-13. Instead, Ms. Gaul
urges the Court to consider the operative publication date to be when an individual searched
SignalHire’s database and retrieved the free preview of her personal information (i.e., the
Marketing Page), the timing of which is presently unclear. Id. In the Reply, SignalHire echoes its
earlier argument and emphasizes that IRPA claims are subject to the single publication rule, which
means that the statute of limitations began to run the first date on which the Marketing Page was
readily accessible to the public. Doc. 14 at 11-14.
At present, SignalHire has failed to meet its burden to show that the Marketing Page was
generated outside of the statute of limitations. SignalHire has offered no evidence showing when

the Marketing Page was first published. And, viewing the reasonable inferences in Ms. Gaul’s
favor as the nonmovant, it certainly appears that the “last updated” date could be the date in which
SignalHire last scraped the internet for her personal information. It is not patently clear that the
date a profile was “last updated” is necessarily the date of publication. Nor is it clear as to whether
SignalHire’s technology generated the Marketing Page before or after a prospective customer
selected Ms. Gaul’s name for a free preview, even if the information is otherwise stored in its
internal database. Indeed, it is plausible for SignalHire to have obtained Ms. Gaul’s information
on February 26, 2021, but not have published it vis-à-vis the Marketing Page until a consumer
actively sought it out. SignalHire apparently stores thousands and thousands of employee profiles,
and it certainly seems reasonable that not all of those profiles are accessible at any given moment.
Accordingly, SignalHire’s statute of limitations argument must fail. Cf. Boyd v. Spokeo, Inc., No.
21STCV13644, 2024 WL 1285527, at *5 (Cal. Super. Ct. Mar. 14, 2024). However, SignalHire is
not prejudiced from raising this argument again, once the evidentiary record is more developed.

III. Conclusion
For the reasons discussion throughout this Order and Opinion, SignalHire’s Motion (Doc.
10) is DENIED in its entirety.
Entered on this 5th day of August 2024.

s/ James E. Shadid
JAMES E. SHADID
UNITED STATES DISTRICT JUDGE

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10644992. Public record. Not legal advice.