# Westgate Resorts, Ltd. v. Wesley Financial Group, LLC

> District Court, M.D. Tennessee · March 8, 2022

URL: https://www.frixlaw.com/law-library/cases/10437767

## Case

- **Court:** District Court, M.D. Tennessee
- **Decided:** March 8, 2022
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10437767

## How later opinions describe it (automated extraction)

- observing that “[t]he overarching inquiry . . . is whether the moving party was diligent” in attempting to meet the court’s deadlines (quoting Bentkowski v. Scene Magazine, 637 F.3d 689, 696 (6th Cir. 2011)
- describing the “good cause” requirement as “a threshold that requires late-moving litigants to show that ‘despite their diligence they could not meet the original deadline’” (quoting Leary, 349 F.3d at 907)

## Opinion text

IN THE UNITED STATES DISTRICT COURT
FOR THE MIDDLE DISTRICT OF TENNESSEE
NASHVILLE DIVISION

WESTGATE RESORTS, LTD., et al., )
)
Plaintiffs, )
)
v. ) Case No. 3:20-cv-00599
) Judge Aleta A. Trauger
WESLEY FINANCIAL GROUP, LLC, )
and CHARLES WILLIAM )
McDOWELL, III, )
)
Defendants. )

MEMORANDUM and ORDER
Before the court is the plaintiffs’1 Motion for Leave to File Third Amended Complaint
(Doc. No. 199), filed along with the proposed Third Amended Complaint (“TAC”) (Doc. Nos.
199-1, 214).2 The defendants oppose the motion in part. (Doc. No. 202.) For the reasons set forth
herein, the motion will be granted in part and denied in part.3
I. PROCEDURAL HISTORY
In the Second Amended Complaint (“SAC”), filed on October 4, 2021, Westgate alleges
that defendants Wesley Financial Group, LLC and Charles William McDowell III (collectively,
“Wesley” or “defendant,” in the singular) violated the Lanham Act, the Florida Deceptive and
Unfair Trade Practices Act (“FDUTPA”) (Fla. Stat. § 501.201, et seq.), and the Tennessee

1 The plaintiffs are sixteen related entities, all with “Westgate” in their name, that are in
the business of “developing, financing, managing, and selling timeshare resort properties
throughout the United States.” (Doc. No. 173, at 2.) They are referred to collectively herein, in the
singular, as “Westgate” or “plaintiff.”
2 At the court’s direction, Westgate filed a reformatted version of the proposed TAC (for
the court’s convenience), as a result of which it is now in the record in two places.
3 Because the version of the proposed TAC filed at Doc. No. 214 is not denominated as a
Consumer Protection Act (“TCPA”) (Tenn. Code Ann. §47-18-101, et seq.) through actions related
to Wesley’s advertising, marketing, and timeshare cancellation services. (Doc. No. 173.) Wesley
filed an Answer denying Westgate’s substantive allegations. (Doc. No. 175.)
In March 2021, the parties filed a Joint Motion to Modify Initial Case Management Order,

which stipulated that both parties had “worked diligently to adhere to the deadlines” in the original
Case Management Order (“CMO”) (Doc. No. 107) but were encountering difficulties in producing
Wesley’s electronically stored information relating to client files due to the manner in which the
information was stored and the volume of data at issue. (Doc. No. 137, at 1, 2.) The parties detailed
their efforts to work together to resolve the complications and proposed an extension of all
remaining deadlines set forth in the original CMO by six months. The court granted this motion
and, at the same time, entered an Order resetting the trial for November 29, 2022. (Doc. Nos. 138,
139.) The amended CMO did not affect the deadline for filing motions to amend pleadings,
however, as that deadline expired on October 1, 2020, well before the parties filed the Joint Motion.
(See Doc. No. 107, at 4.)

Nonetheless, Westgate filed an Unopposed Motion for Leave to File Second Amended
Complaint in October 2021, which the court granted. (Doc. Nos. 169, 172.) The plaintiff
represented that the proposed SAC would simply clarify its factual allegations relating to the
already pleaded claims “based on the most-recent document production and deposition testimony.”
(Doc. No. 170, at 3.) The SAC is now the operative pleading.
In January 2022, the court granted Wesley’s Motion to Modify Initial Case Management
Order by Extending Fact Discovery Only. (Doc. Nos. 198, 203.) This motion catalogued the vast
quantity of discovery already sought and produced in this case and the additional discovery still
sought by Westgate. In the same motion, Wesley acknowledged that Westgate had given notice of

its intent to seek leave to file the TAC which, if granted, might “require[e] even more discovery”
as well as require “additional pleadings or motion practice by [Wesley].” (Doc. No. 198, at 4.) The
discovery deadline has now been extended to April 15, 2022. (Doc. No. 203.)
II. THE PLAINTIFF’S MOTION
Citing Rules 16(b) and 15(a) of the Federal Rules of Civil Procedure, Westgate seeks leave
to file the TAC. Westgate asserts that the TAC does not add any new parties, new causes of action,

or new factual allegations, and it will not “create any need for new discovery.” (Doc. No. 199, at
3.) Rather, according to Westgate, it “will clarify the bases of Westgate’s claims and narrow the
issues for trial, as the parties near the end of discovery.” (Doc. No. 199, at 2.) As Westgate
explains, the proposed amendment would do four things:
1. dismiss the Lanham Act claim;
2. add citizenship and amount in controversy allegations to support diversity
jurisdiction;
3. clarify that allegations relating to Defendants’ use of caller ID spoofing
technology— which have been alleged from the outset—also constitutes a violation
of the Truth in Caller ID Act (“TICA”),4 and that such violation is also actionable
under the FDUTPA and TCPA; and
4. remove unnecessary allegations which Defendants have claimed support
discovery as to hundreds of thousands of Westgate timeshare owners who have no
relation to Defendants.
(Doc. No. 199, at 3.)
Westgate argues under Rule 16(b) that it has good cause to seek to amend outside the
original deadline to amend pleadings and, under Rule 15(a), that amendment should be permitted
because there has been no undue delay, bad faith, a showing of dilatory motives, repeated failure
to cure deficiencies, undue prejudice, or futility.
Wesley has filed a Response (Doc. No. 202), opposing in part Westgate’s Motion to
Amend. Specifically, Wesley has no objection to the omission and dismissal of the Lanham Act
claim and agrees that Westgate should be permitted to amend to add facts that confirm the
existence of diversity jurisdiction, particularly given the dismissal of the federal claim and the
removal of federal question jurisdiction. However, Wesley opposes the remaining proposed
modifications on the basis that Westgate has failed to show good cause for the belated amendment,

that it would be prejudiced by permitting the amendment, and that some of the proposed
modifications, in any event, would be futile.
III. STANDARD OF REVIEW
“[W]hen a party seeks to amend its pleadings . . . after the expiration of scheduling order
deadlines, it must show good cause under Rule 16(b).” Garza v. Lansing Sch. Dist., 972 F.3d 853,
879 (6th Cir. 2020) (citing Inge v. Rock Fin. Corp., 281 F.3d 613, 625 (6th Cir. 2002); Fed. R. Civ.
P. 16(b)(4)). “The primary measure of Rule 16’s ‘good cause’ standard is the moving party’s
diligence in attempting to meet” the scheduling order’s requirements, but courts also consider
‘possible prejudice to the party opposing the modification.’” Id. (quoting Inge, 281 F.3d at 625).
To be clear, “[w]hile the absence of prejudice to a non-moving party may be relevant in
determining whether leave to amend should be granted . . . , it does not fulfill the ‘good cause’

requirement of Rule 16(b).” Woodcock v. Ky. Dep’t of Corrs., No. 5:12-CV-00135-GNS-LKK,
2016 WL 3676768, at *1 (W.D. Ky. July 6, 2016) (citation omitted).
Assuming the movant clears the Rule 16 “good cause” hurdle, the court must then consider
whether the proposed amendment is permissible under Rule 15. Leary v. Daeschner, 349 F.3d 888,
909 (6th Cir. 2003). Under that rule, the court should “freely give leave [to amend] when justice
so requires.” Fed. R. Civ. P. 15(a)(2). Rule 15(a)(2) “embodies a ‘liberal amendment policy.’”
Brown v. Chapman, 814 F.3d 436, 442 (6th Cir. 2016) (citation omitted). To determine whether to
grant leave under this liberal policy, courts weigh several factors, including: “[u]ndue delay in
filing, lack of notice to the opposing party, bad faith by the moving party, repeated failure to cure
amendment.” Wade v. Knoxville Utils. Bd., 259 F.3d 452, 458–59 (6th Cir. 2001) (citation
omitted).
IV. DISCUSSION
A. The Unopposed Amendments
Westgate states that, based on recently obtained discovery, it has “decided not to further
pursue its Lanham Act claim.” (Doc. No. 199, at 4.) In view of dismissal of the sole federal claim,

it also seeks to amend the allegations regarding the various plaintiffs’ citizenship, to support the
existence of diversity jurisdiction. Wesley does not oppose these proposed amendments, and the
court finds that good cause exists to dismiss a claim that Westgate no longer believes it can sustain
and further, that good cause exists to include allegations fully establishing the existence of
diversity jurisdiction, since the claim upon which the court’s federal question jurisdiction has been
premised will be dismissed. Accordingly, the court will grant the Motion to Amend, insofar as it
seeks to dismiss the Lanham Act claim (SAC Count I, ¶¶ 97–115) and to supplement the
jurisdictional allegations in Paragraphs 22–37 and 40–41 of the proposed Third Amended
Complaint.

B. The Alleged TICA Violations
Wesley characterizes the proposed new allegations regarding the TICA as “insert[ing] a
new claim that Wesley’s alleged use of a program to mask the number of outgoing phone calls
violates the Truth in Caller ID Act, giving rise to liability under the [TCPA] and [FDUTPA].”
(Doc. No. 202, at 3.) It opposes this proposed amendment on the basis that Westgate has known
about the facts related to this allegation at least since the filing of the First Amended Complaint in
September 2020 (see Doc. No. 104 ¶¶ 100(i) (alleging that “Wesley has engaged [in] unfair and
deceptive acts or practices” by “impersonating Westgate’s owners, spoofing their caller IDs”)) and
has not shown good cause for not seeking to add a “belated Truth in Caller ID Act claim” well
As Westgate acknowledges, Rule 16(b)’s “good cause” standard primarily focuses on a
plaintiff’s diligence in meeting the scheduling deadline. See Marie v. Am. Red. Cross, 771 F.3d
344, 366 (6th Cir. 2014) (observing that “[t]he overarching inquiry . . . is whether the moving party
was diligent” in attempting to meet the court’s deadlines (quoting Bentkowski v. Scene Magazine,

637 F.3d 689, 696 (6th Cir. 2011)); Shane v. Bunzl Dist. USA, Inc., 275 F. App’x 535, 536 (6th
Cir. 2008) (describing the “good cause” requirement as “a threshold that requires late-moving
litigants to show that ‘despite their diligence they could not meet the original deadline’” (quoting
Leary, 349 F.3d at 907)).
Westgate also acknowledges that the deadline for amending pleadings expired in October
2020, but it argues that, at that time, the parties had conducted little discovery and, since then, the
parties have had numerous discovery disputes and there have been “numerous delays in obtaining
discovery from Defendants in this action.” (Doc. No. 199, at 2 (citing Doc. Nos. 154, 157, 185));
see id. at 4 (“Defendants delayed—and continue to delay—document production to the
extreme . . . .”).) In other words, Westgate makes it sound as though Wesley has been dilatory in

producing discovery. However, nothing in the record supports that implication. Rather, the record
before the court indicates that both parties have been diligently engaging in discovery and that any
difficulties in meeting the scheduling deadlines arise from the volume of data being produced and
the format in which it is to be produced.
Regardless, Westgate contends that, despite its extreme hardship in obtaining discovery, it
has only “recently” obtained documents that “reveal[] additional information as to how Defendants
market and sell their supposed services, and how Defendants use caller ID spoofing,” specifically
through “depositions of Wesley corporate representatives, as well as depositions of Westgate
timeshare owners who became Wesley customers.” (Doc. No. 199, at 4.) Westgate claims that,

“based on [this] discovery, Westgate has learned that—in addition to Wesley’s use of caller ID
spoofing violates the Truth in Caller ID Act,” which, it now claims, constitutes “an additional
violation” of the FDUTPA and the TCPA, claims that have been alleged since the inception of this
case. (Id.) Westgate argues that it is “not seeking to add any parties, or assert any additional causes
of action,” and that the new “facts” it seeks to allege will not “alter the scope of discovery or

otherwise cause any delay because the facts—i.e., those relating to the TICA violations—were
already alleged, and the only changes are the legal conclusion to be drawn from those facts.” (Id.
at 5.)
Westgate last amended its pleading on October 5, 2021, less than three months prior to
filing its current Motion to Amend. The SAC alleges that Wesley engaged in “caller ID spoofing,”
as follows:
Wesley employees also routinely call Westgate and impersonate Westgate owners
to deceive Westgate into believe it is talking to its own customers. During these
contacts, Wesley employees make similar accusations. Wesley has taken this even
further by employing various technological tools to deceive Westgate. This
includes using software that spoofs the customers’ phone numbers and makes it
appear on caller ID systems that Wesley is calling Westgate from the customer’s
phone number . . . .
(SAC ¶ 74.) In the proposed TAC, Westgate now states:
Wesley employees also routinely call Westgate, impersonate Westgate owners to
deceive Westgate into believing it is talking to its own customers, and Wesley
employees make similar accusations. Wesley has taken this even further by
employing various technological tools to deceive Westgate, including
a) using technological tools that spoof the customers’ phone numbers and make it
appear on caller ID systems that Wesley is calling Westgate from the customer’s
phone number. These technological tools transmit misleading or inaccurate caller
ID information, and Wesley uses the technological tools with the intent to defraud
Westgate, cause harm to Westgate, or wrongly obtain something from Westgate
that has value[.] Wesley’s actions are prohibited by the Truth in Caller ID Act
(“TICA”), and Wesley uses these technological tools in violation of the service
providers’ terms of use, which closely track TICA.
(Proposed TAC ¶ 72(a) (new language in italics).)5
Under the actual “counts” of the SAC, Westgate asserts that “Wesley has engaged in
unconscionable, unfair, and deceptive acts or practices” in violation of the FDUTPA and has
engaged in “unfair and deceptive acts or practices” in violation of the TCPA by, among other
things, “impersonating Westgate timeshare owners, including spoofing their caller IDs, and in

other ways.” (SAC ¶¶ 124(n), 144(n).) It seeks to enjoin Wesley from “impersonating Westgate
timeshare owners, including spoofing their caller IDs, and in other ways.” (Id. ¶¶ 134(a)(xiv),
154(a)(xiv). In the proposed TAC, Westgate seeks to amend these allegations simply by including
“in violation of TICA” after each appearance of “spoofing their caller IDs,” such that each of the
corresponding clauses would now read: “impersonating Westgate timeshare owners, including
spoofing their caller IDs in violation of TICA, and in other ways.” (Proposed TAC ¶¶ 102(n),
112(a)(xiv), 122(n), 132(a)(xiv).)
The TICA is not new: it was signed into law by President Obama in late 2010.6 Although
the Sixth Circuit does not appear to have addressed the question, most courts that have considered
it have concluded that the TICA does not create a private right of action. See McDermet v. John

C. Heath, Attorney at Law, PLLC, No. CV 17-12327-FDS, 2018 WL 627371, at *3 (D. Mass. Jan.
30, 2018) (“Accordingly, it is clear that Congress did not create a private right of action to enforce
the [TICA].” (collecting cases)); accord Hall v. Stankey, No. 5:21-CV-111-TBR, 2021 WL
5999578, at *6 (W.D. Ky. Dec. 20, 2021) (“[A]t least one other district court within the Sixth
Circuit has held that Section 227(e) does not provide for a private right of action, a position that
several other district courts have taken as well.” (collecting cases)). Rather, it provides for civil
forfeiture penalties, 47 U.S.C. § 227(e)(5)(A), and criminal fines for persons who “willfully and
knowingly” violate the law, § 227(e)(5)(B). In addition, section 227(e)(6) specifies that the “chief
legal officer of a State . . . may bring a civil action [under this act], as parens patriae, on behalf of
the residents of that state.”
While Westgate does not appear to be attempting to bring stand-alone claims for violation
of the TICA, it also does not explain how violations of the TICA, per se, would constitute

violations of state consumer protection laws under which its substantive claims are brought.
Rather, what is relevant is whether the conduct that the plaintiff contends violates the TICA also
violates the FDUTPA and/or the TCPA. And, in that regard, the relevant conduct—allegedly using
technological tools to spoof Westgate’s customers’ telephone numbers, thereby intentionally and
fraudulently misleading Westgate—is already alleged in the SAC. It is, therefore, entirely unclear
what the new allegations actually add to the equation.7
Thus, if the court were to reach the question of prejudice, it would be difficult for Wesley
to show that it would actually be prejudiced by the new allegations.8 The bottom line, however, is
that the plaintiff has not shown that the defendant’s allegedly dilatory discovery production
establishes good cause for not including the TICA-related allegations in the October 2021 SAC,

particularly given the absence of (1) any actual proof that Wesley been dilatory in producing
discovery; (2) any information regarding when Westgate actually learned the “new” information
giving rise to its sudden discovery that Wesley’s conduct might have violated the TICA; or (3) any
description of the supposedly new information.9 There is just no apparent reason that plaintiff

7 The only new substantive factual allegation, as far as the court can discern, is that
Wesley’s conduct allegedly violates the terms of its contracts with its telecommunication service
providers. Again, however, it is unclear why Wesley’s alleged violation of contracts to which the
plaintiffs are not parties would have any relevance to whether Wesley’s conduct deceived the
plaintiff or violated the relevant state laws.
8 By the same token, it is difficult to see how denying leave to amend the pleading to
include these proposed allegations relating to the TICA would prejudice the plaintiff either.
9 The court acknowledges the possibility that this newly discovered information consists
of Wesley’s contracts with its telecommunications service providers. But, as set forth in Note 7,
could not have previously concluded—and pleaded—that caller ID spoofing might, as a matter of
law, also violate the TICA. Westgate has not shown that, despite its diligence, it could not meet
the original deadline for amending pleadings—or, at a minimum, included the TICA-related
allegations in the October 2021 SAC. Because the plaintiff has not shown good cause, for purposes

of Rule 16(b), the court will deny the motion to amend the complaint to add the references to the
TICA, without reaching the question of prejudice.
The court also has no need to consider the Rule 15(a) amendment standard. The court
nonetheless notes that amending the SAC to add references to the TICA would also be futile,
insofar as Westgate cannot bring a private cause of action under the TICA anyway, and the only
relevant question is whether it can show that Wesley’s conduct violated the state statutes at issue,
not whether its conduct violated the TICA.
C. The Proposed Removal of “Unnecessary Allegations”
In support of that portion of its motion seeking to omit “unnecessary allegations which
Defendants have claimed support discovery as to hundreds of thousands of Westgate timeshare
owners who have no relation to Defendants” (Doc. No. 199, at 3), Westgate asserts that, through

“recent motion practice,” it has learned that “Wesley is relying on immaterial allegations in the
complaint to seek to expand the scope of discovery exponentially, when those allegations are
unnecessary and can easily be excised from the complaint.” (Doc. No. 199, at 3, 4 (citing Doc. No.
183, at 7).)10 It asserts that it has good cause to excise the unnecessary allegations, because doing
would “serve to reduce the scope of discovery.” (Id. at 5.)
In response, Wesley describes the proposed revisions as seeking to “drop certain factual
allegations to the effect that complaints asserted by Wesley’s customers about Plaintiffs’ deceptive
sales practices describe ‘conduct [that] did not occur.’” (Doc. No. 202, at 3.) Wesley characterizes
the proposal to omit this language as an undisguised attempt by Westgate to “increase their chances
of keeping their fraudulent sales tactics . . . out of discovery and away from scrutiny by the trier
of fact.” (Id.) Wesley argues that this amendment is not supported by good cause and, in addition,
would be futile, because Westgate’s allegedly deceptive sales practices will remain relevant to this

litigation regardless of whether the amendment is permitted. (Id. at 9.)
Westgate does not actually identify which parts of the proposed TAC have been modified
to remove the now “unnecessary allegations.” The court instead, has been required to compare the
SAC and the proposed TAC line-by-line to ascertain what changes Westgate proposes to make—
a task the court should not be required to undertake. The court further notes that Magistrate Judge
Frensley, upon referral, recently granted in part and denied in part Wesley’s Motion to Compel
Westgate to produce documents relating to its sales practices and customer complaints against it.
In support of its Motion to Compel, Wesley argued that it sought information relevant to its defense
that “Westgate engages in unfair and fraudulent sales practices, which are then used by Wesley in
the process of providing its services to its customers.” (Doc. No. 183, at 6.) Westgate opposed the

discovery, in part, on the grounds that it was irrelevant, as “neither the truthfulness of customer
complaints nor Westgate’s claimed propensity to engage in fraudulent activity is at issue.” (Doc.
No. 191, at 13.) In addressing the relevancy question, the Magistrate Judge found, first, that
Westgate’s position was “at odds with [its] own Complaint” and cited numerous paragraphs of the
SAC in which Westgate affirmatively avers that its contracts are valid and enforceable and none
of its customers has a legitimate basis for setting them aside. (Doc. No. 208, at 9–10 (citing Doc.
No. 173 ¶¶ 11, 22, 52, 61, 73, 108).) These are among those provisions that have been modified in
the proposed TAC.
Based largely upon the comments in the referenced paragraphs—all of which Westgate

now seeks to “excise”—the Magistrate Judge found that the complaint itself “repeatedly puts . . .
to whether Westgate customers do in fact have legitimate cause or justification to terminate/avoid
their agreements is thus clearly relevant to Westgate’s claims.” (Id. at 10.) Further, however, and
even more importantly, the Magistrate Judge found that “discovery related to Westgate’s conduct
is relevant to Wesley’s defenses, including the defense that ‘[Westgate’s] claims are barred

because [Wesley’s] alleged statements were truthful, [and] were not misleading or deceptive in
any way.’” (Id. at 10 (quoting Answer, Doc. No. 175, at 21 (Twelfth Defense)).)
The court agrees with this analysis. It is clear from the record that the question of whether
Westgate engages in deceptive practices has been at issue from the outset of this case, and
Westgate only now seeks to amend its pleading to omit references to its own practices in order to
attempt to limit the scope of discovery sought by Wesley. This does not constitute good cause.
Moreover, as Wesley argues, this “cat” is already “out of the bag.” (Doc. No. 202, at 5.) Even if
the court were to permit all of the proposed excisions, Westgate’s business practices and the
question of whether it engages in deception will remain relevant.
Finding no good cause for the proposed excision of the now “unnecessary allegations”

(Doc. No. 199, at 3), the motion to amend the pleading in this regard will, likewise, be denied. The
court further finds, under Rule 15(a), that the proposed omissions would also be futile, insofar as
they would not have the effect desired by Westgate—of permitting it to avoid discovery related to
its business practices.
V. CONCLUSION AND ORDER
For the reasons set forth herein, Westgate’s Motion for Leave to File Third Amended
Complaint (Doc. No. 199) is GRANTED IN PART AND DENIED IN PART. The motion is
GRANTED, insofar as the plaintiff will be permitted to file a Third Amended Complaint that
(1) omits the Lanham Act claim asserted in Count I of the SAC and the allegations supporting it;
and (2) supplements and clarifies the allegations regarding the plaintiffs’ citizenship, for purposes
13

The plaintiff SHALL file a Third Amended Complaint making the permitted amendments
by or before March 22, 2022.
The Clerk is directed to STRIKE the Third Amended Complaint filed at Doc. No. 214, to
avoid confusion in the record.
It is so ORDERED.

ALETA A. TRAUGER
United States District Judge

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10437767. Public record. Not legal advice.