# Campus Book Company, Inc. v. McGraw-Hill Global Education Holdings, LLC

> District Court, S.D. New York · June 14, 2021

URL: https://www.frixlaw.com/law-library/cases/10332810

## Case

- **Court:** District Court, S.D. New York
- **Decided:** June 14, 2021
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

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## Opinion text

UNITED STATES DISTRICT COURT
SOUTHERN DISTRICT OF NEW YORK
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: 20 MDL NO. 2946
IN RE: INCLUSIVE ACCESS COURSE : (DLC)
MATERIALS ANTITRUST LITIGATION :
: OPINION & ORDER
-------------------------------------- :
:
This Opinion and Order applies to the :
following action: :
:
20cv6339. :
:
-------------------------------------- X

APPEARANCES:
For the plaintiffs:
Bruce Steckler
Stuart Cochran
L. Kirstine Rogers
Steckler Wayne Cochran PLLC
12720 Hillcrest Rd Suite 1045
Dallas, TX 75230

Nicole L. Williams
Mackenzie Wallace
Thompson Coburn LLP
2100 Ross Avenue, Suite 600
Dallas, TX 75201

Jasmine S. Wynton
Thompson Coburn LLP
1919 McKinney Ave., Suite 100
Dallas, TX 75201

Christine Couvillon
Thompson Coburn LLP
1909 K Street N.W., Suite 600
Washington, D.C. 20006
For defendant McGraw Hill LLC:

William F. Cavanaugh, Jr.
Saul B. Shapiro
Amy N. Vegari
Patterson Belknap Webb & Tyler LLP
1133 Avenue of the Americas
New York, NY 10036

For defendant Pearson Education, Inc.:

Jennifer Quinn-Barabanov
Zachary B. Schreiber
Steptoe & Johnson LLP
1330 Connecticut Avenue, NW
Washington, DC 20036

Michael Dockterman
Steptoe & Johnson LLP
227 West Monroe St. Suite 4700
Chicago, IL 60606

For defendant Cengage Learning, Inc.:

Eric Mahr
Andrew J. Ewalt
Richard Snyder
Lauren Kaplin
Freshfields Bruckhaus Deringer US LLP
700 13th Street NW, 10th Floor
Washington DC, DC 20005

For defendants Barnes & Noble College Booksellers, LLC and
Barnes & Noble Education, Inc.:

Rachel S. Brass
Gibson, Dunn & Crutcher LLP
555 Mission Street, Suite 3000
San Francisco, CA 94105-0921

Adam J. Di Vincenzo
Gibson, Dunn & Crutcher LLP
1050 Connecticut Avenue, N.W.
Washington, DC 20036-5306
For defendant Follett Higher Education Group, Inc.:

Craig C. Martin
Matt D. Basil
Willkie Farr & Gallagher LLP
300 N. LaSalle Street
Chicago, IL 60654

DENISE COTE, District Judge:
The plaintiffs, on behalf of a class of businesses that
sell college textbooks online or through off-campus bookstores,
assert that the defendants have conspired to eliminate
competition in the market for college textbooks. The defendants
are the three principal publishers of textbooks, two large
operators of on-campus bookstores, and a textbook industry trade
association. The plaintiffs assert that the publishers’
promotion of digital textbooks to colleges and their faculty at
the expense of traditional hardcopy textbooks has reduced the
size of the secondary market for textbooks. Pointing to
contracts between colleges and on-campus bookstore operators
that make the latter the exclusive sellers of digital textbooks
at each college’s campus, the plaintiffs claim that they have
been denied the opportunity to distribute digital textbooks, and
that competition in the market for textbooks has suffered as a
result. The defendants have moved for dismissal of the entire
complaint. For the reasons stated below, the defendants’
motions are granted.
Background
The following facts are taken from the Second Consolidated
Amended Class Action Complaint (“SAC”) and documents integral to
it, unless otherwise noted, and are taken to be true for
purposes of this motion. Coal. for Competitive Elec. v.
Zibelman, 906 F.3d 41, 48-49 (2d Cir. 2018). The plaintiffs are

independent off-campus bookstores and online sellers of college
textbooks. They bring this action as representatives of a class
defined as “All persons or entities in the United States who
were in the business of selling Course Materials at off-campus
retail outlets serving students at the Universities or online”
from January 1, 2015 to the present. The SAC defines “Course
Materials” as “traditional printed textbooks . . . as well as
digital textbooks and e-textbooks.”1 It defines “Universities”
as “colleges and universities . . . throughout the United
States.” For simplicity, this Opinion will use the term
Institutions rather than colleges or universities except when

quoting directly from the SAC.
A. Secondary Market for Textbooks
The three Publisher Defendants -- Cengage Learning, Inc.
(“Cengage”); McGraw Hill, LLC (“McGraw Hill”); and Pearson
Education, Inc. (“Pearson”) -- are the dominant publishers of

1 The SAC does not separately define digital and e-textbooks.
This Opinion therefore only uses the term digital textbooks.
college textbooks in the United States. Together, they control
80–90% of the market for new textbooks.
In the early 2000s, the Publisher Defendants began to face
increasing competition from the rapidly growing secondary
marketplace for textbooks. At online sites such as Amazon and
Chegg, and at brick-and-mortar vendors, college students could

buy, sell, and rent used textbooks at prices dramatically below
the prices for new textbooks.
On-campus bookstores also suffered from the rapid growth of
the secondary market for textbooks. Although on-campus
bookstores sold both new and used textbooks, they faced
competition in the market for used textbooks from off-campus and
online bookstores. The majority of on-campus bookstores are
operated by the Retailer Defendants: Barnes & Noble College
Booksellers, LLC and Barnes & Noble Education, Inc.
(collectively, “Barnes & Noble”) and Follett Higher Education
Group, Inc. (“Follett”).

B. Inclusive Access
1. Origins
In response to the rise of the secondary market for college
textbooks, the Publisher Defendants adopted a “digital-first
strategy” that aimed to curtail the growth of the secondary
market by reducing sales of new hardcopy textbooks. As part of
that strategy, the Publisher Defendants developed “Inclusive
Access,” a program through which a professor at a participating
Institution may designate her chosen textbook to be offered
digitally to students.2 Subscriptions to Inclusive Access last
only for the length of the course. Once the course concludes,
students lose access to the textbooks that they received through
Inclusive Access.

The Publisher Defendants first experimented with products
similar to Inclusive Access in 2014 and 2015 through “pilot
programs,” but the product “was not well-received” and failed to
take root. The plaintiffs claim that:
[A] variety of studies showed the products did not
evidence improvement in areas such as affordability,
quality, or learning outcomes, and further showed that
the students (and in many cases, the faculty) did not
like the products. There were no significant
movements of the market to Inclusive-Access-style
products at that time.

On May 18, 2015, the United States Department of Education
(“DOE”) published for comment a proposed rule pursuant to Title
VII of the Higher Education Act of 1965 that would permit, among
other things, postsecondary institutions to include the cost of
textbooks as part of tuition and fees (“Notice”). 80 Fed. Reg.
28484 (2015). In the Notice, the DOE stated that it “initially

2 The SAC notes that digital textbooks, whether offered through
Inclusive Access or otherwise, are sometimes accompanied by
other educational materials, such as digital homework, quizzes,
and exams.
considered prohibiting institutions from including books and
supplies as part of tuition and fees,” but had
decided against a total prohibition on including books
and supplies as part of tuition and fees, and agreed
to a compromise position that would still benefit
students, allow institutional flexibility when
materials are integral to the course, and hold
institutions accountable through cost transparency.

Id. at 28521-22.
On October 30, 2015, the DOE published the final rule,
which became effective on July 1, 2016 (“Rule 164”). Id. at
67126. Rule 164 allows postsecondary institutions in some
circumstances to directly bill students for textbooks and
supplies on their tuition statements. It provides:
An institution may include the costs of books and
supplies as part of tuition and fees under paragraph
(c)(1)(i) of this section if -

(i) The institution -

(A) Has an arrangement with a book publisher
or other entity that enables it to make
those books or supplies available to
students below competitive market rates;

(B) Provides a way for a student to obtain
those books and supplies by the seventh day
of a payment period; and

(C) Has a policy under which the student may
opt out of the way the institution provides
for the student to obtain books and supplies
under this paragraph (c)(2). . . .

(ii) The institution documents on a current basis
that the books or supplies, including digital or
electronic course materials, are not available
elsewhere or accessible by students enrolled in
that program from sources other than those
provided or authorized by the institution[] . . .
.

34 C.F.R. § 668.164(c)(2) (2016) (emphasis supplied).
The DOE explained that it was motivated by its statutory
mandate to protect “the rights of students as consumers.” 80
Fed. Reg. 67138 (2015). Commentators had persuaded it “that
including books and supplies [in tuition] would not only enable
an institution to negotiate better prices for its students, it
would result in students having acquired course materials at the
beginning of a term or payment period.” Id. Aware, however,
that the inclusion of the cost of books as part of tuition would
mean that “students will not have the option of seeking even
lower cost alternatives such as used books, rentals, or e-
books,” the Rule requires the Institution to provide the student
an opt-out. Id. at 67139.
The DOE also justified its adoption of the Rule by
reference to the increased demand for digital course material:
We are convinced that digital platforms, and digital
course content in general, will become more ubiquitous
and that including digital content as part of tuition
and fees ensures that students have access to this
technology.
Id. at 67126-01.3 The DOE cited “the best financial interests of
students” as its guiding principle in drafting the Rule. Id. at
67138.
2. Adoption of Inclusive Access
The SAC alleges that in 2016, Inclusive Access was
implemented “in its current form” by “all of the Publishers
practically simultaneously.” They began to “evangelize”

Inclusive Access, and Inclusive Access programs were introduced
at Institutions across the United States. For example, between
July 2016 and November 2017, Pearson executed agreements to
implement Inclusive Access with over 200 Institutions. The
Publisher Defendants have announced “that they would be
restricting and eventually discontinuing their production of all
Course Materials other than Inclusive Access Materials.” The
SAC defines “Inclusive Access Materials” as textbooks delivered
through Inclusive Access.
3. Features
Digital textbooks delivered through Inclusive Access
programs are typically cheaper than new hardcopy textbooks. On

3 The SAC does not highlight the enactment of Rule 164 in its
description of the adoption of Inclusive Access, but it does
assert that the Publisher Defendants coordinated their efforts
related to the DOE rulemaking that resulted in the Rule’s
promulgation. The SAC also asserts that the Defendants have
violated Rule 164 because textbooks distributed through
Inclusive Access are not offered at a lower-than-competitive
market rate and students are not allowed to opt out.
the other hand, they are more expensive than used hardcopy
textbooks sold or rented on the secondary market.
Students are “automatically” subscribed to Inclusive Access
when they enroll in a college course that has adopted it and are
automatically charged for the digital textbooks on their tuition
bills. Students may elect to purchase “print upgrades” for an

additional fee, but the Publisher Defendants limit the number of
students who may do so in any given course. Although students
nominally have the right to opt out of Inclusive Access, they
are often warned that opting out of Inclusive Access will make
passing the course “impossible” since the students will not have
access to Inclusive Access if they opt out.
C. Bookstore Operating Agreements
The plaintiffs allege that the Defendants entered into
agreements that “compel” Institutions and students “to deal with
the Defendants on an exclusive or nearly exclusive basis” for
textbooks delivered through Inclusive Access. The SAC describes
in particular agreements between Institutions and their on-

campus bookstores, which are referred to as Bookstore Operating
Agreements.
Through Bookstore Operating Agreements, the Institutions
engage the Retailer Defendants to operate and provide services
for their on-campus bookstores. Under a Barnes & Noble
Bookstore Operating Agreement (“B&N Agreement”),4 for example,
Barnes & Noble “shall fill orders for books and required supply
items from term to term in accordance with textbook and supply
adoptions by the faculty,” and shall contact “all faculty
members for their textbook and supply adoptions.” The
Institution is “not . . . responsible for compiling, nor shall

it maintain, a list of such adoptions.”
The B&N Agreement made Barnes & Noble the exclusive buyer
and seller of the Institution’s textbooks, including digitally
published or distributed course materials. To underscore the
exclusive nature of the relationship between Barnes & Noble and
the Institution, the Agreement states:
[The Institution] shall not contract with any third
party to provide any services of the type outlined in
this Agreement whether on or off campus, through e-
commerce sites, hyperlinks to alternate sources, or
otherwise endorsed or supported by [the Institution].

The B&N Agreement gives the Institution commissions on the
gross sales of any hardcopy and digital textbooks. The SAC
explains that “in some instances” the Retailer Defendants also
pay the Institutions up-front signing bonuses of $1 million or
more when the Institution signs an on-campus bookstore contract.

4 Two B&N Agreements that were excerpted in the SAC were provided
as exhibits to the Defendants’ motion to dismiss. This Opinion
refers only to the agreement between Barnes & Noble and Eastern
Kentucky University, dated June 30, 2017. The other exemplar
B&N Agreement, which is with Northwest Arkansas Community
College, dates from 2012.
A Follett Bookstore Operating Agreement (“Follett
Agreement”) that is described in the SAC has many provisions
that are similar to those in the B&N Agreement, including the
duty to “develop and maintain strong relationships with faculty
at each campus and market and promote course materials to
students at each campus.” It also has a provision requiring

Follett to protect the campus bookstore’s market share.5 It also
adds that Follett “shall provide a non-exclusive digital
delivery program that addresses the changing types” of
textbooks. It adds:
[Follett] shall provide an Inclusive Access/Course Fee
Program at [the Institution], if required by [the
Institution]. Inclusive/Course Fee Program course
materials commissions and gross profit margins shall
be mutually agreed upon by [Follett] and [the
Institution] prior to implementation.

An amendment to the Follett Agreement addresses the
implementation of Inclusive Access.6 The amendment states:
The parties will agree at the outset of each academic
term which students or courses are automatically part
of the [Inclusive Access] Program. [The Institution]
will provide Follett with the student data necessary
to administer the Program . . . . [The Institution]
will be responsible for the collection of [Inclusive
Access] Fees . . . from students . . . .

5 The Follett Agreement that was excerpted in the SAC was
provided as an exhibit to the Defendants’ motion to dismiss.
The Agreement is between Follett and the Tennessee Board of
Regents and is dated April 2, 2018.

6 The amendment to the Follett Agreement is dated September 6,
2018.
It further provides:
[Inclusive Access] course material adoptions will
continue to be the responsibility of [the Institution]
and [its] faculty. . . . Follett will work with [the
Institution] to set adoption guidelines to be used by
faculty that respect the academic integrity and
freedom of the faculty but strive to keep the
[Inclusive Access] fees low.

In addition, the amendment states that Follett will
determine the fees for Inclusive Access for each semester, and
if the Institution accepts the fee, the Institution will “record
the appropriate Fee . . . for each student enrolled in a class
participating in the program.” Then, Follett “shall invoice
[the Institution] with supporting data (including student name,
enrollment numbers and the Program course materials) . . . .
[The Institution] shall pay Follet the Fees . . . .”
D. Electronic Publishers Enforcement Group
In 2016, the Publisher Defendants and two other publishing
companies formed a trade association, Electronic Publishers
Enforcement Group (“EPEG”). EPEG maintains a website and
promulgates anti-counterfeiting “best practices” guidelines (the
“EPEG Guidelines”) for the purpose of eliminating counterfeit
textbooks.7

7 The website for EPEG is located at
https://stopcounterfeitbooks.com/.
E. Procedural History
This action was filed on January 22, 2020 in the District
of Delaware. Over a dozen actions filed on behalf of a class of
student plaintiffs were filed thereafter. On April 24, the
Defendants moved to dismiss this action.
On August 11, the Judicial Panel on Multidistrict
Litigation (the “JPML”) ordered the centralization of Inclusive

Access-related class action cases in this Court.8 Lead counsel
for both the retailer plaintiffs class action and the
consolidated student plaintiffs class action (“Student
Plaintiffs Action”) were chosen at a September 3 conference.
The plaintiffs in this action filed a consolidated amended
complaint on October 16. In response to a December 4 motion to
dismiss, on December 18, the plaintiffs filed the SAC. The
Defendants renewed their motions to dismiss on January 22, 2021,
which became fully submitted on March 9. Meanwhile, the
defendants in the Student Plaintiffs Action moved to dismiss
that action as well. That motion is addressed in a separate

Opinion filed today.
The SAC alleges that the Defendants entered into a
conspiracy to restrain trade in several textbook markets through

8 An additional student purchaser class action that is before
this Court, Cabral v. Cengage Learning, Inc., et al., 20cv3660,
is related to this multi-district litigation.
the implementation of Inclusive Access. The plaintiffs claim
that the conspiracy is an unreasonable restraint of trade in
violation of § 1 of the Sherman Act, 15 U.S.C. § 1. The SAC
also alleges that each Defendant monopolized each of the
textbook markets it describes, has attempted to do so, and has
conspired to do so, in violation of § 2 of the Sherman Act, 15

U.S.C. § 2. In addition, the plaintiffs bring price
discrimination claims under the Robinson-Patman Act, 15 U.S.C.
§§ 13(a) and (f), and a variety of state law claims. The
plaintiffs seek damages and injunctive relief under the Clayton
Act. 15 U.S.C. §§ 15, 26.
Discussion
When deciding a motion to dismiss under Rule 12(b)(6), Fed.
R. Civ. P., a court must “constru[e] the complaint liberally,
accept[] all factual allegations as true, and draw[] all
reasonable inferences in the plaintiff’s favor.” Zibelman, 906
F.3d at 48-49. To survive a motion to dismiss, “a complaint

must contain sufficient factual matter, accepted as true, to
state a claim to relief that is plausible on its face.”
Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009). A complaint must
do more than offer “naked assertions devoid of further factual
enhancement,” and a court is not “bound to accept as true a
legal conclusion couched as a factual allegation.” Id. (quoting
Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007)). In
determining the adequacy of a complaint, “a district court may
consider the facts alleged in the complaint, documents attached
to the complaint as exhibits, and documents incorporated by
reference in the complaint.” DiFolco v. MSNBC Cable L.L.C., 622
F.3d 104, 111 (2d Cir. 2010).
This Opinion will first address the plaintiffs’ claims

under the Sherman Act. It will then turn to their claims under
the Robinson-Patman Act and various state antitrust statutes.
Finally, it will determine whether EPEG may be named as a
defendant.
I. Sherman Act Claims
To survive a motion to dismiss, a Sherman Act claim must
allege an antitrust injury, define a relevant market, and
plausibly allege conduct in violation of the antitrust laws.
Concord Assocs., L.P. v. Ent. Properties Tr., 817 F.3d 46, 52
(2d Cir. 2016). After addressing the plaintiffs’ standing to
bring an antitrust claim, the adequacy of the plaintiffs’ claims
brought under § 1 and then § 2 of the Sherman Act will be

discussed.
A. Antitrust Standing
The Defendants move to dismiss counts 1 through 9 on the
ground that the plaintiffs lack antitrust standing. Section 4
of the Clayton Act establishes a private right of action for
violations of the federal antitrust laws. It entitles “[a]ny
person who [is] injured in his business or property by reason of
anything forbidden in the antitrust laws” to treble damages. 15
U.S.C. § 15. The Supreme Court has explained that “Congress was
primarily interested in creating an effective remedy for
consumers who were forced to pay excessive prices.” Associated
Gen. Contractors of Ca., Inc. v. Ca. State Council of

Carpenters, 459 U.S. 519, 530 (1983). But Congress did not
“intend the antitrust laws to provide a remedy in damages for
all injuries that might conceivably be traced to an antitrust
violation.” Id. at 534 (citation omitted). Courts have
therefore imposed “limiting contours” on the right to pursue
private actions. Gatt Commc’ns, Inc. v. PMC Assocs., L.L.C.,
711 F.3d 68, 75 (2d Cir. 2013). “Absent such boundaries, the
potent private enforcement tool that is an action for treble
damages could be invoked without service to -- and potentially
in disservice of -- the purpose of the antitrust laws: to
protect competition.” Id.

The “limiting contours” imposed on the private right to
pursue actions for treble damages under § 4 “are embodied in the
concept of ‘antitrust standing.’” Id. (citation omitted). “To
satisfy antitrust standing at the pleading stage a plaintiff
must plausibly allege two things: (1) that it suffered a special
kind of antitrust injury, and (2) that it is a suitable
plaintiff to pursue the alleged antitrust violations and thus is
an efficient enforcer of the antitrust laws.” IQ Dental Supply,
Inc. v. Henry Schein, Inc., 924 F.3d 57, 62 (2d Cir. 2019)
(citation omitted). The Defendants do not contest that the
plaintiffs are efficient enforcers of the antitrust laws.
“[W]hether seeking relief in law or equity, an antitrust
plaintiff must demonstrate “antitrust injury.” Freedom

Holdings, Inc. v. Cuomo, 624 F.3d 38, 52 n.14 (2d Cir. 2010).
Courts consider three factors in determining whether a private
plaintiff satisfies the antitrust injury requirement:
(1) the court must identify the practice complained of
and the reasons such a practice is or might be
anticompetitive, (2) the court must identify the
actual injury the plaintiff alleges which requires us
to look to the ways in which the plaintiff claims it
is in a worse position as a consequence of the
defendant’s conduct, and (3) the court compares the
anticompetitive effect of the specific practice at
issue to the actual injury the plaintiff alleges.

IQ Dental Supply, 924 F.3d at 62-63 (citation omitted).
At the first step of the analysis, plaintiffs “need allege
only that the Defendants have engaged in unlawful
anticompetitive conduct.” Id. at 63. Although “[t]he bar for
such a showing is a low one,” id., plaintiffs must demonstrate
standing. Daniel v. Am. Bd. of Emergency Med., 428 F.3d 408,
437 (2d Cir. 2005). Courts have noted the difficulty of
“distinguish[ing] the question of whether an antitrust violation
occurred from whether plaintiffs have standing to pursue it.”
Id. “To avoid confusing these issues, some courts and
commentators have suggested assuming the existence of a
violation in addressing the issue of standing.” Id.
Once a plaintiff has identified its injuries at the second
step of the test, the third step requires a court to compare
that alleged injury to the anticompetitive effect of the
challenged practice. Gatt, 711 F.3d at 76. This comparison

requires more than an allegation that the practice and injury
are “causally linked.” Id. (citation omitted). “Rather, in
order to establish antitrust injury, the plaintiff must
demonstrate that its injury is of the type the antitrust laws
were intended to prevent and that [it] flows from that which
makes or might make defendants’ acts unlawful.” Id. (citation
omitted). In other words, the plaintiff must plead that its
injury “stems from a competition-reducing aspect or effect of
the defendant’s behavior.” Atl. Richfield Co. v. USA Petroleum
Co., 495 U.S. 328, 344 (1990). If a plaintiff can make such a
showing, then its injury falls within the “zone of interests”

protected by the antitrust laws. Lexmark Int’l, Inc. v. Static
Control Components, Inc., 572 U.S. 118, 129 (2014) (citation
omitted).
The plaintiffs contend that they have antitrust standing
because they participate in a market restrained by the
anticompetitive conduct of the Defendants and have been injured.
The injury that the plaintiffs identify is their exclusion from
the retail market for the sale of Inclusive Access textbooks.
It will be assumed, for purposes of analyzing the
plaintiffs’ standing, that the SAC identifies a practice that is
anticompetitive. It is worth noting, however, that the
plaintiffs argue that the Defendants’ conduct has been anti-

competitive largely by focusing on the students’ lack of choice
when a faculty member or Institution has decided that the
textbooks for the student’s course will be digital textbooks
provided through Inclusive Access. They assert as well that
Inclusive Access provides students with an inferior product in
comparison to hardcopy textbooks. The plaintiffs fail to
grapple with the fact that the creation of Inclusive Access
increases the options available to the faculty members and
Institutions who make the choices about which textbooks will be
required reading for any particular course.
But even if it is assumed that the Defendants’ conduct is

anticompetitive, the plaintiffs have not carried their burden to
demonstrate that the injury they have suffered -- the decline in
their textbook sales due to their exclusion from the Inclusive
Access market -- resulted from any competition-reducing aspects
of the Defendants’ conduct. Rather, it is the result of the
Institutions’ decisions to adopt digital textbooks and to use
on-campus bookstores to manage that digital program. And, as
significantly, any injury to the plaintiffs is due to the
Institutions selecting brick-and-mortar retailers other than the
plaintiffs as their on-campus bookstores. The harm to the
plaintiffs’ revenue and profits, therefore, is not due to any
anticompetitive harm that this lawsuit challenges. The
antitrust laws “are not concerned with injuries to competitors .

. . resulting from their participation in or exile from
[anticompetitive] schemes.” Gatt, 711 F.3d at 77.
The SAC therefore fails to plead that the plaintiffs have
suffered a cognizable antitrust injury, and the plaintiffs do
not have standing to pursue their Sherman Act claims. Even if
the plaintiffs had standing, however, their Sherman Act claims
would fail on the merits, as explained next.
B. Section 1
Defendants move to dismiss the plaintiffs’ § 1 claims,
counts 1 through 3, on the ground that the SAC fails to plead an
agreement with respect to any of these alleged conspiracies.
Section 1 of the Sherman Act prohibits contracts, combinations,

or conspiracies in restraint of trade. US Airways, Inc. v.
Sabre Holdings Corp., 938 F.3d 43, 54 (2d Cir. 2019). “Although
the Sherman Act, by its terms, prohibits every agreement ‘in
restraint of trade,’ the Supreme Court has long recognized that
Congress intended to outlaw only unreasonable restraints.”
United States v. Apple, Inc., 791 F.3d 290, 320 (2d Cir. 2015)
(citation omitted). “Thus, to succeed on an antitrust claim, a
plaintiff must prove that the common scheme designed by the
conspirators constituted an unreasonable restraint of trade
either per se or under the rule of reason.” Id. at 320–21.
Section 1 embraces both horizontal and hub-and-spoke
conspiracies. Id. at 313-14; Anderson News, L.L.C. v. Am.

Media, Inc., 680 F.3d 162, 182 (2d Cir. 2012).
“The first crucial question in a Section 1 case is
therefore whether the challenged conduct stems from independent
decision or from an agreement, tacit or express.” Apple, 791
F.3d at 314-15 (citation omitted). At the pleading stage, a
plaintiff must allege sufficient facts to support the inference
that a conspiracy existed. Mayor and City Council of Baltimore,
Md. v. Citigroup, Inc., 709 F.3d 129, 136 (2d Cir. 2013). An
allegation of parallel conduct, standing alone, is not
sufficient to plead the existence of a conspiracy. Apple, 791
F.3d at 315. “[S]uch behavior could be the result of

coincidence, independent responses to common stimuli, or mere
interdependence unaided by an advance understanding among the
parties.” Id. (citation omitted).
Antitrust conspiracies are “rarely evidenced by explicit
agreements and nearly always must be proven through inferences
that may fairly be drawn from the behavior of the alleged
conspirators.” Gelboim v. Bank of Am. Corp., 823 F.3d 759, 781
(2d Cir. 2016) (citation omitted). Therefore, the existence of
“additional circumstances, often referred to as ‘plus’ factors,
which, when viewed in conjunction with the parallel acts” can
serve to permit an inference that a conspiracy exists. Apple,
791 F.3d at 315 (citation omitted). A non-exhaustive list of
plus factors includes: “(1) a common motive to conspire; (2)

evidence that shows that the parallel acts were against the
apparent individual economic self-interest of the alleged
conspirators; and (3) evidence of a high level of interfirm
communications.” Gelboim, 823 F.3d at 781 (citation omitted).
“Coerced parallelism,” that is, coerced participation in a
conspiracy, can serve as a plus factor as well. Ambook
Enterprises v. Time Inc., 612 F.2d 604, 616 & n.19 (2d Cir.
1979).
The SAC alleges three forms of conspiracies that violate §
1 of the Sherman Act: (1) A horizontal conspiracy among the
Publisher Defendants, (2) a horizontal conspiracy among the

Retailer Defendants, and (3) hub-and-spoke conspiracies between
each Publisher Defendant and the Retailer Defendants. The SAC
fails to plausibly allege any of these conspiracies.
1. Horizontal Conspiracy: Publisher Defendants
The SAC fails to plausibly allege that the three Publisher
Defendants agreed with each other to restrain trade. The SAC
does not describe any direct evidence of such an agreement. Nor
does it plead facts that circumstantially suggest a meeting of
the minds to restrain trade as alleged here. Instead, the SAC
describes market conditions that would have independently
suggested to any publisher of textbooks that digital innovations
such as Inclusive Access might help their bottom line. As
detailed in the SAC, there was a flourishing secondary

marketplace for textbooks and the sales of new textbooks had
declined. These phenomena had a negative impact on publishers’
revenue and profits. Then, in 2016, the DOE adopted rules that
permitted Institutions to include the cost of books and
supplies, including digital textbooks, in tuition bills.
Meanwhile, the digital revolution was well underway and both
faculty and students were accustomed to using electronic devices
to access information. These phenomena affected every textbook
publisher and gave each of them an incentive to develop digital
textbooks that could be charged on a tuition bill. Underscoring
this commonsense reaction to market phenomena, the SAC pleads

that the adoption of the Inclusive Access program for courses
was significantly more profitable for a publisher than the sale
of hardcopy textbooks. Digital materials are less expensive to
produce and reduce the opportunity for competition in the
secondary market. Taken together, these allegations suggest
that the Publisher Defendants’ decisions to implement Inclusive
Access were likely the result of “independent responses to
common stimuli.” Apple, 791 F.3d at 315. They do not support
an inference that Inclusive Access was adopted and promoted
because there was a conspiracy among the Publisher Defendants.
The plaintiffs argue that they have plausibly alleged a
horizontal conspiracy among the three Publisher Defendants by
pointing principally to four “plus” factors. Taken singly or

together, these allegations in the SAC do not plausibly plead a
conspiratorial agreement.
First, the plaintiffs argue that the Publisher Defendants
had a common motive to conspire to protect their historical
prices and market shares. This argument confuses two phenomena.
While the SAC describes a commercial environment that would
motivate any textbook publisher to independently consider the
advantages of adopting a digital textbook regime like Inclusive
Access, it does not describe an environment that encouraged or
required them to conspire with each other to do so. After all,
a motive to innovate is different than a motive to conspire. At

best, the SAC describes conscious parallelism, and that is
insufficient to plead that the Publisher Defendants conspired
with each other. Connecticut Fine Wine & Spirits, LLC v.
Seagull, 932 F.3d 22, 38 (2d Cir. 2019); Twombly, 550 U.S. at
553-54.
As a second plus factor, the plaintiffs claim that each
Publisher Defendant acted against its own economic self-interest
when it introduced Inclusive Access. In opposing the
Defendants’ motion, the plaintiffs argue that it was in each
Publisher Defendant’s self-interest to sell Inclusive Access
through as many retailers and in as many different formats as
possible. The plaintiffs also argue that the Institutions would
never have adopted a restrictive format such as Inclusive Access

unless given no other choice, suggesting that it was not in an
individual Publisher Defendant’s self-interest to introduce
Inclusive Access unless it could be certain that the other
Publisher Defendants would do so as well. The plaintiffs point
to the independent efforts by the Publisher Defendants to
promote programs like Inclusive Access before 2016 and allege
that it was only in 2016 that each of the Publisher Defendants
“practically simultaneously” adopted Inclusive Access in its
current form.
There are at least two problems with this argument. First,
the plaintiffs’ claims regarding the timing of Inclusive Access

ignore the impact of the DOE’s adoption of Rule 164 in 2016.
With that adoption, Inclusive Access became a government-
sanctioned billing option for Institutions, allowing the costs
of Inclusive Access to be added to tuition bills. The DOE
justified its adoption of the Rule on the ground that digital
textbooks will inevitably become “more ubiquitous” and that
including those materials as part of students’ tuition would
“ensure that students have access to this technology.” 80 Fed.
Reg. 67126-01 (2015).
Second, the plaintiffs’ argument about the Publisher
Defendants’ economic self-interest contradicts the other
allegations in the SAC. The SAC explains that it is in each
Publisher Defendant’s interest to sell digital textbooks and

that it is up to each Institution to decide whether to purchase
Inclusive Access and add the cost of those digital materials to
tuition (with the appropriate mark-up). According to the SAC as
well, it is in the financial interest of each Institution to
grant its on-campus bookstore the exclusive right to supply the
Institution’s students with all course materials. Thus, as much
as anything else, it is the structure of the relationship
between each Institution and its on-campus bookstore, a
relationship that long predated the adoption of Inclusive
Access, that has excluded other retailers from Inclusive Access.
Simply put, the SAC does not plausibly plead that the exclusion

of the plaintiff retailers from the Inclusive Access market was
against the self-interest of any Publisher Defendant.
As a third plus factor, the SAC alleges that there was a
high level of interfirm communication among the Publisher
Defendants and that their trade association EPEG served as a
convenient forum for their conspiratorial planning. This
description of opportunities to conspire to restrict competition
does not raise the inference that the Publisher Defendants
actually engaged in any unlawful activity.
As a fourth and final plus factor, the SAC alleges that the
Defendants coerced Institutions into joining their conspiracy.
This allegation fails because the SAC does not identify coercion
but only describes financial incentives that were provided to

Institutions by the Defendants. The SAC explains that
Institutions increasingly took textbook choice away from the
faculty and entered into contracts that required all or many
core classes to use Inclusive Access. While the SAC asserts
that coercive activity by the Publisher Defendants prevented
Institutions from making “any truly free choice,” that
conclusory statement is not a plausible allegation of actual
coercion. For instance, the SAC does not allege that the
Institutions that adopted Inclusive Access did not have the
option of selecting hardcopy textbooks for their courses.9
Instead, the SAC pleads that, principally for financial reasons,

hundreds of Institutions elected to adopt Inclusive Access for
some courses.

9 The SAC asserts that the Publisher Defendants announced that
they “would be” restricting and eventually discontinuing their
production of hardcopy textbooks, but stops short of alleging
that hardcopy textbooks are not available.
Having failed to plausibly plead an agreement, the SAC
fails to allege a horizontal conspiracy among the Publisher
Defendants. Accordingly, count 1 is dismissed.
2. Horizontal Conspiracy: Retailer Defendants
The SAC alleges that the two Retailer Defendants conspired
with each other to restrain trade in violation of § 1 of the
Sherman Act. The SAC fails to plead sufficient facts, however,

to support a plausible claim that the Retailer Defendants
entered into a conspiratorial agreement.
Barnes & Noble and Follett compete with each other and with
other retailers for the opportunity to become an Institution’s
on-campus bookstore. This competition presents a significant
hurdle to the SAC’s assertion of collusion. It is unsurprising,
therefore, that the SAC contains no direct allegation that
Barnes & Noble and Follett conspired together to sell Inclusive
Access. Moreover, the SAC describes a commercial environment in
which every on-campus bookstore faced competition from the
secondary textbook market. Faced with this competition, the

willingness to support an Institution’s adoption of Inclusive
Access was in each Retailer Defendant’s own interest and did not
require collusion with its co-defendant. Therefore, agreeing to
be an Institution’s exclusive partner in providing that
Institution’s students with all of their textbooks, including
digital textbooks sold through Inclusive Access, was very much
in its independent financial interest.
In opposing the motion to dismiss the § 1 claim, the
plaintiffs chiefly focus on the § 1 claim against the Publisher
Defendants. They argue in passing that the SAC adequately
pleads this claim of collusion by the two Retailer Defendants by

pointing to the large up-front bonuses that each Retailer
Defendant paid to the Institutions that adopted Inclusive
Access. Nothing about these payments, however, raises the
inference that the Retailer Defendants conspired with each
other. Rather, it suggests that they acted in accordance with
their own self-interest to become the on-campus bookstore.
Because the SAC fails to plead an agreement between the Retailer
Defendants, count 2 is dismissed.
3. Hub-and-Spoke Conspiracy
The third form of conspiracy that the SAC pleads is a so-
called “hub-and-spoke” conspiracy among the Defendants, with
each Publisher Defendant at the hub of a conspiracy with the two

Retailer Defendants. “[C]ourts have long recognized the
existence of ‘hub-and-spoke’ conspiracies in which an entity at
one level of the market structure, the ‘hub,’ coordinates an
agreement among competitors at a different level, the ‘spokes.’”
Apple, 791 F.3d at 314 (citation omitted). “These arrangements
consist of both vertical agreements between the hub and each
spoke and a horizontal agreement among the spokes ‘to adhere to
the hub’s terms,’ often because the spokes ‘would not have gone
along with the vertical agreements except on the understanding
that the other spokes were agreeing to the same thing.’” Id.
(citation omitted).
The SAC does not allege that there is direct evidence of an

agreement among the Defendants to form a hub-and-spoke
conspiracy. It also fails to plead that the Retailer
Defendants, the “spokes” in the alleged hub-and-spoke
conspiracy, entered into a horizontal agreement with each other.
This alone is fatal to the plaintiffs’ claim. The SAC pleads a
series of vertical agreements between each Retailer Defendant
and each Publisher Defendant. It does not, however, plead that
any of the Publisher Defendants used these vertical agreements
to coordinate a horizontal agreement between the Retailer
Defendants. The plaintiffs’ claim for a hub-and-spoke
conspiracy fails, and count 3 is dismissed.

C. Section 2
The SAC asserts that each of the Defendants violated § 2 in
three ways: each of them monopolized each of the textbook
markets that the SAC describes, attempted to do so, and
conspired to do so. The Defendants have moved to dismiss each
of these claims. Although the § 2 claims are purportedly
brought against each Defendant, the plaintiffs’ opposition to
the motion defends the § 2 claims solely as brought against the
three Publisher Defendants. After a discussion of the SAC’s
definition of the relevant markets, the § 2 claims as to each
Publisher Defendant are addressed.
1. Market Definition
For purposes of the Sherman Act, “the relevant market is
the area of effective competition within which the defendant

operates.” Concord, 817 F.3d at 52 (citation omitted). “[A]
market consists of an area where sellers, if unified by a
hypothetical cartel or merger, could profitably raise prices
significantly above the competitive level.” Id. (citation
omitted). “[T]he concept of a market has two components: a
product market and a geographic market.” Id.
“A relevant product market consists of products that have
reasonable interchangeability for the purposes for which they
are produced -- price, use and qualities considered.” Id.
(citation omitted). The “outer boundaries” of the relevant
product market are “determined by the reasonable

interchangeability of use or the cross-elasticity of demand
between the product itself and substitutes for it.” Sabre, 938
F.3d at 64 (citation omitted); see Eastman Kodak Co. v. Image
Tech. Servs., Inc., 504 U.S. 451, 481-82 (1992). Thus, products
will be considered to be reasonably interchangeable “if
consumers treat them as acceptable substitutes.” PepsiCo, Inc.
v. Coca-Cola Co., 315 F.3d 101, 105 (2d Cir. 2002) (citation
omitted). “Cross-elasticity of demand exists if consumers would
respond to a slight increase in the price of one product by
switching to another product.” Todd v. Exxon Corp., 275 F.3d
191, 201–02 (2d Cir. 2001) (citation omitted).
Within a relevant product market, “well-defined submarkets

may exist which, in themselves, constitute product markets for
antitrust purposes.” Sabre, 938 F.3d at 64 (quoting Brown Shoe
Co. v. United States, 370 U.S. 294, 325 (1962)). Commentators
have cautioned, however, that “speaking of submarkets is both
superfluous and confusing in an antitrust case,” and “nothing
would be lost by deleting the word ‘submarket’ from the
antitrust lexicon.” Phillip E. Areeda et al., Antitrust Law ¶
510b, at 170, 173 (Supp. 1998).
The inquiry into the relevant geographic market, on the
other hand, “seeks to identify the precise geographic boundaries
of effective competition in order to reach a more informed

conclusion on potential harm to the market.” Concord, 817 F.3d
at 52-53 (citation omitted). “Courts generally measure a
market’s geographic scope, the area of effective competition, by
determining the areas in which the seller operates and where
consumers can turn, as a practical matter, for supply of the
relevant product.” Id. at 53 (citation omitted). “Taken
together, the product and geographic components illuminate the
relevant market analysis, which is essential for assessing the
potential harm to competition from the defendants’ alleged
misconduct.” Id. (citation omitted).
“To survive a Rule 12(b)(6) motion to dismiss, an alleged
product market must bear a rational relation to the methodology
courts prescribe to define a market for antitrust purposes --

analysis of the interchangeability of use or the cross-
elasticity of demand, and it must be ‘plausible.’” Todd, 275
F.3d at 200 (citation omitted). “Although market definition is
a deeply fact-intensive inquiry not ordinarily subject to
dismissal at the pleadings stage, there is no absolute rule
against dismissal where the plaintiff has failed to articulate a
plausible explanation as to why a market should be limited in a
particular way.” Concord, 817 F.3d at 53 (citation omitted).
“Thus, in order to survive a motion to dismiss, it is
appropriate for a district court to assess whether the
plaintiffs’ complaint asserts sufficient facts to allege

plausibly the existence of both a product and geographic
market.” Id.
The plaintiffs allege that the relevant product market in
this action is the market for “higher education course
materials,” which consists of traditional hardcopy textbooks as
well as digital textbooks (collectively, the “Course Materials
Market”). The SAC also alleges several submarkets, which are
themselves relevant product markets. These include: (1) Topic
Markets, such as History Course Materials; (2) Individual Course
Markets, such as the European History Course Market; (3) the
Inclusive Access Course Materials Market; (4) Inclusive Access
Topic Markets; and (5) Inclusive Access Individual Course
Markets.

The SAC alleges that the relevant geographic market for the
Course Materials Market, Topic Markets, and Individual Course
Markets is the United States. For the Inclusive Access Markets,
the SAC alleges that each individual Institution or the United
States as a whole is the relevant geographic market.
The Defendants do not dispute that the Individual Course
Markets, such as the European History Course Market, can serve
as the relevant product market. In addition, they do not take
issue with the SAC’s proposed geographic markets. They do
dispute, however, that the Course Materials Market, Topic
Markets, or any of the Inclusive Access Markets is a relevant

product market.
In support of their Inclusive Access market definitions,
the plaintiffs emphasize that the students, as the purchasers of
Inclusive Access, have no choice as to which textbook they must
buy. Those choices are made by the faculty member teaching the
course or by the Institution.10 The SAC adds that students are
discouraged from opting out of Inclusive Access.
It is unnecessary to resolve the many disputes among the
parties regarding the relevant market definitions because the
plaintiffs fail to allege that any one of the Publisher
Defendants possesses monopoly power in any of the plaintiffs’

proposed markets or has engaged in anticompetitive behavior in
that market. Even at its narrowest -- an Inclusive Access
Individual Course Market at a single Institution -- the SAC
fails to plead a market in which a Publisher Defendant has a
monopoly.
2. Monopolization
The SAC alleges that each of the three Publisher Defendants
monopolized each of the Relevant Markets in violation of § 2 of
the Sherman Act. The Publisher Defendants move to dismiss the
plaintiffs’ monopolization claim on the ground that the SAC does
not plausibly allege that any of the three Publisher Defendants
possessed either monopoly power or engaged in anticompetitive

conduct.
Section 2 of the Sherman Act provides that it is unlawful
to “monopolize, or attempt to monopolize . . . any part of the

10 It is unnecessary to decide here whether the consumers, for
purposes of a relevant market analysis, should be defined as the
Institution and its faculty or the students.
trade or commerce among the several States, or with foreign
nations.” 15 U.S.C. § 2. To plead a monopolization claim under
§ 2, a plaintiff must allege both: (1) “the possession of
monopoly power in the relevant market, and (2) the willful
acquisition or maintenance of that power as distinguished from
growth or development as a consequence of a superior product,

business acumen, or historic accident.” PepsiCo, 315 F.3d at
105 (citation omitted).
i. Possession of Monopoly Power
“The core element of a monopolization claim is market
power.” Id. at 107. “Market power is the ability to raise
price profitably by restricting output.” Ohio v. Am. Express
Co., 138 S. Ct. 2274, 2288 (2018) (emphasis in original)
(citation omitted). A plaintiff can plead market power through
either direct evidence that the defendant can control prices or
exclude competitors from the market, or through indirect
evidence, such as the defendant’s share of the relevant market.
Kaufman v. Time Warner, 836 F.3d 137, 143 (2d Cir. 2016).

Thus, a defendant’s share of the relevant market “can be
used as a proxy for market power.” Pepsico, 315 F.3d at 108. A
market share of over 70% is “usually strong evidence of monopoly
power.” Tops Markets, Inc. v. Quality Markets, Inc., 142 F.3d
90, 99 (2d Cir. 1998) (citation omitted). See also United
States v. Grinnell Corp., 384 U.S. 563, 571 (1966) (87%); Am.
Tobacco Co. v. United States, 328 U.S. 781, 797 (1946) (80%);
United States v. Aluminum Co. of Am., 148 F.2d 416, 424 (2d Cir.
1945) (Hand, J.) (90%). Absent additional evidence, however, “a
64 percent market share is insufficient to infer monopoly
power.” PepsiCo, 315 F.3d at 109. “A high market share alone,
however, is insufficient to infer a seller’s market power if

other characteristics of the product market, such as low
barriers to entry, high cross elasticity of demand, or
technological developments in the industry, interfere with the
seller’s control of prices.” Kaufman, 836 F.3d at 143.
“Antitrust analysis must always be attuned to the
particular structure and circumstances of the industry at
issue,” and “[p]art of that attention to economic context is an
awareness of the significance of regulation.” Verizon Commc’ns
Inc. v. L. Offs. of Curtis V. Trinko, LLP, 540 U.S. 398, 411
(2004). “One factor of particular importance is the existence
of a regulatory structure designed to deter and remedy

anticompetitive harm.” Id. at 412. “Where such a structure
exists, the additional benefit to competition provided by
antitrust enforcement will tend to be small, and it will be less
plausible that the antitrust laws contemplate such additional
scrutiny.” Id. Where, by contrast, there is nothing built into
the regulatory scheme which performs the antitrust function,
“the benefits of antitrust are worth its sometimes considerable
disadvantages.” Id.
The SAC fails to plead direct evidence of monopoly power.
The plaintiffs do not plausibly allege that any Publisher
Defendant was able to control prices within any one of their
Relevant Markets or exclude another publisher from that market.

In opposition to this motion, the plaintiffs assert, with
little explanation, that the SAC does allege that the Publisher
Defendants have excluded competition and engaged in
supracompetitive pricing. The paragraphs in the SAC to which
the plaintiffs point to support that assertion do not plausibly
allege direct evidence of monopoly power. Those paragraphs
appear to allege first that Inclusive Access textbooks are more
expensive than used hardcopy textbooks. This does not
constitute supracompetitive pricing. For example, the SAC does
not assert that Inclusive Access textbooks are more expensive
than new hardcopy textbooks. Nor could it. Rule 168 explicitly

requires Institutions to make Inclusive Access available at
“below competitive market rates.” 34 C.F.R. § 668.164(c)(2)
(2016).
Next, the paragraphs to which the plaintiffs point appear
to assert that the adoption of digital textbooks eliminates
competition in the secondary market. This feature of the
digital revolution is not direct evidence of monopolistic power.
To successfully plead that a Publisher Defendant has excluded
competitors, the SAC would have to plead that the Publisher
Defendant excluded other publishers from developing and
marketing digital textbooks. This the SAC does not plead.
The SAC also fails to plead indirect evidence of monopoly
power. To the extent it pleads market share at all, the SAC

relies on joint market shares, for example, that the three
Publisher Defendants control 70% or more of the relevant market.
But a shared monopoly does not state a § 2 claim. See In re
Credit Default Swaps Antitrust Litig., No. 13MD2476 (DLC), 2014
WL 4379112, at *13 (S.D.N.Y. Sept. 4, 2014) (citing H.L. Hayden
Co. of New York v. Siemens Med. Sys., Inc., 879 F.2d 1005, 1018
(2d Cir. 1989)) (attempt and conspiracy to monopolize claims).
In opposition to this motion, the plaintiffs argue that the
SAC does succeed in one paragraph in pleading that the Publisher
Defendants had a monopolistic market share in the Individual
Course Markets. That paragraph asserts: “On information and

belief, a significant number (if not all) of the Individual
Course Markets are monopolistic, with each Publisher having
specific monopoly control over a subset of these markets.” Even
if this sentence is read to suggest that each one of the
Publisher Defendants has a monopolistic market share in the
hardcopy and digital textbook market for at least one individual
course, for instance European History, it fails to give the fair
notice required to plead such a central element of its
monopolization claim. This failure is not surprising. The SAC
brings a monopolization claim against three publishers, each of
which is a significant publisher of U.S. textbooks. If any one
of them attempted to charge supracompetitive prices for
textbooks, it would run the risk of competition from another

publisher. To the extent this allegation is an effort to plead
a § 1 claim against the three Publisher Defendants for dividing
the market, it is far too conclusory to do so.
ii. Anticompetitive Conduct
The SAC also fails to plausibly allege that a Publisher
Defendant willfully acquired or maintained monopoly power
through anticompetitive means. “To safeguard the incentive to
innovate, the possession of monopoly power will not be found
unlawful unless it is accompanied by an element of
anticompetitive conduct.” In re Adderall XR Antitrust Litig.,
754 F.3d 128, 133 (2d Cir. 2014) (quoting Trinko, 540 U.S. at
407). “Anticompetitive conduct is conduct without a legitimate

business purpose that makes sense only because it eliminates
competition.” Id. (citation omitted).
The plaintiffs claim that each Publisher Defendant
willfully maintained its alleged monopoly power by refusing to
sell Inclusive Access to the plaintiffs. “[A]s a general
matter, the Sherman Act does not restrict the long recognized
right of a trader or manufacturer engaged in an entirely private
business, freely to exercise his own independent discretion as
to parties with whom he will deal.” Trinko, 540 U.S. at 408
(quoting United States v. Colgate & Co., 250 U.S. 300, 307
(1919)). “However, the high value that we have placed on the
right to refuse to deal with other firms does not mean that the

right is unqualified.” Id. (quoting Aspen Skiing Co. v. Aspen
Highlands Skiing Corp., 472 U.S. 585, 601 (1985)). There are
“limited circumstances in which a firm’s unilateral refusal to
deal with its rivals can give rise to antitrust liability.”
Pac. Bell Tel. Co. v. linkLine Commc’ns, Inc., 555 U.S. 438, 448
(2009). Under the “limited exception recognized in Aspen
Skiing,” a case that is “at or near the outer boundary of § 2
liability,” the “unilateral termination of a voluntary (and thus
presumably profitable) course of dealing” can suggest “a
willingness to forsake short-term profits to achieve an
anticompetitive end.” Trinko, 540 U.S. at 409.

The SAC fails to plausibly plead that a Publisher
Defendant’s refusal to distribute Inclusive Access through the
plaintiffs exhibits anticompetitive behavior. According to the
SAC, the preexisting course of dealing between the Publisher
Defendants and the plaintiffs continues to exist -- the
Publisher Defendants continue to distribute textbooks other than
Inclusive Access through the plaintiffs. It is only a new
product, Inclusive Access, that the Publisher Defendants refuse
to distribute through the plaintiffs. When an Institution
selects Inclusive Access for its courses, it distributes
Inclusive Access through its on-campus bookstore. Thus, unlike
in Aspen Skiing, the Publisher Defendants have not unilaterally
terminated a preexisting course of dealing. Rather, they have

declined to extend their dealings with the plaintiffs to their
newest product. Accordingly, the SAC fails to plead that any
one of the Publisher Defendants willfully acquired or maintained
its alleged monopoly power through anticompetitive means. The
SAC’s monopolization claims, in count 4, are dismissed.
3. Attempted Monopolization
The SAC claims that the Defendants attempted to monopolize
the Relevant Markets in violation of § 2 of the Sherman Act.
The Defendants move to dismiss this claim, count 6, arguing that
it fails for the same reasons that the plaintiffs’
monopolization claim does -- namely, that the SAC does not
allege monopoly power or any anticompetitive conduct.

In order to plead attempted monopolization, the plaintiff
must allege: “(1) that the defendant has engaged in predatory or
anticompetitive conduct with (2) a specific intent to monopolize
and (3) a dangerous probability of achieving monopoly power.”
New York ex rel. Schneiderman v. Actavis PLC, 787 F.3d 638, 651
(2d Cir. 2015) (citation omitted). “Attempted monopolization,
unlike monopolization, requires a finding of specific intent.”
Id.
As was true for the monopolization claim, in opposing this
motion, the plaintiffs focus on the conduct of the Publisher
Defendants. The SAC fails to plausibly allege that any
Publisher Defendant attempted to monopolize any one of the

Relevant Markets or engaged in anticompetitive conduct. Also,
the SAC fails to allege either a specific intent by a Publisher
Defendant to monopolize or a dangerous probability that a
defendant would succeed in achieving monopoly power. Count 6 is
dismissed.
4. Conspiracy to Monopolize
The SAC also alleges the Defendants conspired to monopolize
the Relevant Markets. The Defendants move to dismiss this
claim, count 5, on the ground that the SAC fails to plead
evidence of an agreement.
Section 2 of the Sherman Act prohibits entities from
“combin[ing] or conspir[ing] with any other person or persons,

to monopolize any part of the trade or commerce among the
several States . . . .” 15 U.S.C. § 2. The elements of a § 2
conspiracy to monopolize are: “(1) proof of a concerted action
deliberately entered into with the specific intent to achieve an
unlawful monopoly, and (2) the commission of an overt act in
furtherance of the conspiracy.” AD/SAT, Div. of Skylight, Inc.
v. Associated Press, 181 F.3d 216, 233 (2d Cir. 1999). “[I]n
deciding whether there is concerted action, courts routinely
apply the same analysis under both Sections 1 and 2.” 2 Julian
von Kalinowski, Peter Sullivan, & Maureen McGuirl, Antitrust
Laws and Trade Regulation § 26.02 (2d ed. 2021).
The SAC fails to allege that one or more of the Defendants

entered into an agreement with others to monopolize a Relevant
Market for the same reasons that it fails to allege that they
violated § 1. Count 5 is therefore dismissed.
II. Robinson-Patman Act Claims
The SAC brings two claims for violation of the Robinson-
Patman Act. It alleges that the Publisher Defendants sold
textbooks, which it refers to as Course Materials, to the
Retailer Defendants at prices that were “substantially less”
than those that they charged the plaintiffs. The SAC claims
that this conduct amounts to price discrimination in violation
of § 13(a) of the Act. 15 U.S.C. § 13(a). The plaintiffs
separately allege that the Retailer Defendants “knowingly

induced” and “received” discriminatory pricing for those
materials in violation of § 13(f) of the Act. 15 U.S.C. §
13(f). The Defendants move to dismiss both claims, counts 7 and
8.
Section 2(a) of the Robinson–Patman Act makes it unlawful
to discriminate in price between different purchasers
of commodities of like grade and quality . . . where
the effect of such discrimination may be substantially
to lessen competition . . . or to injure, destroy, or
prevent competition with any person who either grants
or knowingly receives the benefit of such
discrimination, or with customers of either of them[.]

15 U.S.C. § 13(a). Section 2(f) provides that “[i]t shall be
unlawful for any person . . . knowingly to induce or receive a
discrimination in price which is prohibited by this section.”
Id. § 13(f). “‘Price discrimination’ in this context means a
difference in the price charged for the items of like grade and
quality to two different buyers.” Cash & Henderson Drugs, Inc.
v. Johnson & Johnson, 799 F.3d 202, 209 (2d Cir. 2015).
The competitive injury that the plaintiffs assert is what
is known as “secondary-line injury,” which is “an injury to
competition between different purchasers of the same product.
Id. To state a claim for secondary-line injury through price
discrimination, a plaintiff must allege:
(1) that the seller’s sales were made in interstate
commerce; (2) that the seller discriminated in price
as between the two purchasers; (3) that the product or
commodity sold to the competing purchasers was of the
same grade and quality; and (4) that the price
discrimination had a prohibited effect on competition.

Id. at 209–10 (citation omitted). “Plaintiffs attempting to
establish competitive injury generally have two routes available
to them: showing substantial discounts to a competitor over a
significant period of time, known as the Morton Salt inference,
or proof of sales lost to favored purchasers.” Id. at 210.
“[I]f the loss attributable to impaired competition is de
minimis, then the challenged practice cannot be said to have had
a ‘substantial’ affect on competition.” Id.; see also Volvo
Trucks N. Am., Inc. v. Reeder-Simco GMC, Inc., 546 U.S. 164, 180
(2006).

The SAC alleges that “in almost every case” where the
plaintiffs “encountered Inclusive Access Materials,” the
Publisher Defendants refused to sell them Inclusive Access
textbooks. In a “very few instances,” however, the Publisher
Defendants did offer to sell Inclusive Access textbooks to the
plaintiffs, but only “at a higher price compared to that offered
to the [Retailer Defendants] operating at the same”
Institutions. The SAC provides just two examples of instances
in which Pearson allegedly sold Inclusive Access textbooks to
one of the plaintiffs at a discriminatory price. It contains no
examples of any discriminatory pricing by either McGraw Hill or

Cengage.
First, at one Institution’s campus, after “originally
refus[ing]” to sell digital textbooks to one of the plaintiffs
through Inclusive Access, Pearson “sold [the] product to [that
plaintiff] at prices that were substantially higher than those
for sales to Defendant Follett . . . .” Second, at a different
Institution’s campus, Pearson offered to sell a print upgrade
for a digital textbook to one of the plaintiffs for a course
that was subscribed to Inclusive Access. It charged that
plaintiff “a significantly higher price” than it charged Barnes
& Noble, however. Citing these examples, the plaintiffs allege
that “[i]n these few instances where the Plaintiff Retailers
were sold any product related to Inclusive Access Materials

(including the supplemental print products),” they were offered
higher prices than the Retailer Defendants were given.
The SAC does not state a claim for price discrimination
under either § 2(a) or § 2(f) of the Robinson-Patman Act.
According to the SAC, the plaintiffs assert the central feature
of Inclusive Access is its exclusivity: The Publisher Defendants
distribute digital textbooks through the Retailer Defendants and
refuse to offer those products to the plaintiffs. The SAC
relies on only two examples in which Pearson offered one of the
plaintiffs the chance to distribute either a digital textbook or
its print upgrade. These two isolated incidents fall far short

of the “significant period of time” that is required to plead a
substantial effect on competition in a secondary-line price
discrimination case.
The SAC does not contain any developed allegations against
the Retailer Defendants in support of the § 2(f) claim and the
plaintiffs do not oppose its dismissal. Accordingly, counts 7
and 8 are dismissed.11
III. State Law Claims
The Defendants move to dismiss the plaintiffs’ state law
claims, counts 10 through 14, on the ground that they are
inapplicable or derivative of the plaintiffs’ federal claims.
The SAC fails to state a claim under any of its state law causes

of action.
The SAC brings state law price discrimination claims under
the Arkansas Unfair Practices Act (“AUPA”), Ark. Code Ann. §§ 4-
75-201, et seq.; the Kentucky Unfair Trade Practices Act
(“KUTPA”), Ky. Rev. Stat. Ann. §§ 365.020, et seq.; and the New
Mexico Price Discrimination Act (“NMPDA”), N.M. Stat. Ann. §§
57-14-1, et seq. The AUPA and KUTPA are broader than the
federal Robinson-Patman Act in that they prohibit price
discrimination in the sale of a “product” or “service” in
addition to a “commodity.” They are narrower, however, in that
they only prohibit price discrimination among different

localities within the state. Because the SAC does not allege

11 The Defendants also move to dismiss the plaintiffs’ Robinson-
Patman Act claims on the ground that digital textbooks are not
“commodities” within the meaning of the Act. They describe
Inclusive Access as a method of delivering content. This
Opinion assumes without deciding that discriminatory pricing of
Inclusive Access is subject to redress under the Robinson-Patman
Act.
discrimination on that basis, its claims under those statutes
fail. The NMPDA, on the other hand, “closely parallels” the
Robinson-Patman Act. Jay Walton Enterprises, Inc. v. Rio Grande
Oil Co. of Bernalillo Cty., 106 N.M. 55, 56-57 (N.M. Ct. App.
1987). Because of this similarity, courts “look to the federal
law for assistance in interpretation and application of the

state act.” Id. at 57. Since the SAC fails to state a claim
under the Robinson-Patman Act, its claim under the NMPDA fails
as well.
The plaintiffs also bring unjust enrichment claims under
Arkansas, Kentucky, New Mexico, Tennessee, and Texas common
law.12 Each of these claims fails as well. In connection with
these claims, the SAC alleges that the Defendants “received
higher prices for Course Materials and Inclusive Access
Materials” by “engaging in the wrongful conduct described
herein.” Since the SAC fails to plead that the Defendants
engaged in any unlawful conduct, its unjust enrichment claims

fail.
The SAC also asserts claims under the New Mexico Unfair
Practices Act (“NMUPA”), N.M. Stat. Ann. §§ 57-12-1, et seq. and
the Texas Free Enterprise and Antitrust Act of 1983 (“TFEAA”),

12 The Arkansas, New Mexico, and Texas unjust enrichment claims
are brought against both the Publisher and Retailer Defendants.
The Kentucky and Tennessee unjust enrichment claims are directed
toward the Publisher Defendants alone.
Tex. Bus. & Com. Code §§ 15.01, et seq. The NMUPA “does not
provide a cause of action for competitive injury claims.”
Gandydancer, LLC v. Rock House CGM, LLC, 453 P.3d 434, 438 (N.M.
2019). The plaintiffs’ claim under the TFEAA must be dismissed
because it is derivative of their federal antitrust claims. See
Tex. Bus. & Com. Code § 15.04 (providing that the TFEAA “shall

be construed in harmony with federal judicial interpretations of
comparable federal antitrust statutes”). Counts 10 through 14
are therefore dismissed.
IV. Claims Against EPEG
The Publisher Defendants13 move to dismiss the claims
against EPEG, counts 1, 3, and 9, on the ground that the SAC
fails to plausibly allege two related issues: that EPEG has the
capacity to be sued and that EPEG has a legal existence such
that there is jurisdiction over it.14 The SAC asserts that EPEG
is an “unincorporated association recognized as a legal entity
under the laws of Delaware and federal law.”15

13 The Publisher Defendants, as members of EPEG, have standing to
move to dismiss the claims against EPEG. The plaintiffs’
argument to the contrary is rejected.

14 Counts 1, 3, and 9 plead that EPEG violated § 1 of the Sherman
Act.

15 Where a legal standard is supplied by state law, Delaware law
will be applied since this lawsuit was filed in Delaware. “An
MDL transferee court ‘applies the substantive state law,
including choice-of-law rules, of the jurisdiction in which the
action was filed.’” In re Mirena IUD Prod. Liab. Litig., 29 F.
Under Rule 17(b)(3), the capacity of an unincorporated
association to be sued is determined in the first instance by
the law of the state where the court is located, except that an
“unincorporated association with no such capacity under that
state’s law may . . . be sued in its common name to enforce a
substantive right existing under the United States Constitution

or laws.” Fed. R. Civ. P. 17(b)(3). The purpose of the federal
law exception in Rule 17(b)(3)(A) is to “prevent[] state law
from frustrating the enforcement of federal substantive rights
where state law does not grant unincorporated associations and
partnerships the capacity to be sued.” E.E.O.C. v. St. Francis
Xavier Parochial Sch., 77 F. Supp. 2d 71, 77 (D.D.C. 1999),
aff’d sub nom. E.E.O.C. v. St. Francis Xavier Sch., 254 F.3d 315
(D.C. Cir. 2000).16

Supp. 3d 345, 350 (S.D.N.Y. 2014) (quoting Menowitz v. Brown,
991 F.2d 36, 40 (2d Cir. 1993)). In any event, the parties’
briefs assume that Delaware rather than New York law controls.
This “implied consent . . . is sufficient to establish choice of
law.” Santalucia v. Sebright Transp., Inc., 232 F.3d 293, 296
(2d Cir. 2000) (citation omitted).
16 The Advisory Committee Notes to Rule 17(b) identify Charles E.
Clark, A New Federal Civil Procedure – II. Pleadings and
Parties, 44 Yale L.J 1291 (1935) and United Mine Workers of Am.
v. Coronado Coal Co., 259 U.S. 344 (1922), among other
authorities, as influences on the Rule’s development. Advisory
Committee Notes of 1937, Rule 17, Fed. R. Civ. P. In United
Mine Workers, the Supreme Court “treated a defendant
unincorporated association as an entity, though the state court
of the forum had earlier refused to recognize the association as
such.” Clark, A New Federal Civil Procedure, 44 Yale L.J. at
1316. Professor Clark notes with approval that the rule of
Delaware law grants unincorporated associations the
capacity to bring suits and to be sued. Under Delaware law,
“[a]n unincorporated association of persons[] . . . using a
common name may sue and be sued in such common name . . . .”
Agar v. Judy, 151 A.3d 456, 488 (Del. Ch. 2017) (quoting 10 Del.
C. § 3904).

The question next becomes which body of law governs the
determination of whether EPEG is in fact an unincorporated
association capable of being sued. The Court of Appeals for the
Second Circuit does not appear to have addressed this question,
but the Ninth Circuit has explained that federal law should
govern this determination. “For purposes of [Rule 17(b)(3)(A)],
the determination of what constitutes an ‘unincorporated
association’ is a question of federal law” when the action
arises under federal law. Comm. for Idaho’s High Desert, Inc.
v. Yost, 92 F.3d 814, 820 (9th Cir. 1996) (citation omitted);
Sierra Ass’n for Env’t v. F.E.R.C., 744 F.2d 661, 662 (9th Cir.

1984). See also Goldenberg v. Indel, Inc., 741 F. Supp. 2d 618,
628 (D.N.J. 2010).; In re Magnetic Audiotape Antitrust Litig.,
No. 99 CIV. 1580 (LMM), 2000 WL 1855119, at *1 (S.D.N.Y. Dec.
19, 2000); St. Francis, 77 F. Supp. 2d at 76. Federal courts
have generally defined an unincorporated association as “a

United Mine Workers is “desirable” when a “federal right would
otherwise be impaired.” Id.
voluntary group of persons, without a charter, formed by mutual
consent for the purpose of promoting a common objective.” Yost,
92 F.3d at 820 (citation omitted); Goldenberg, 741 F. Supp. 2d
at 628; In re Magnetic, 2000 WL 1855119, at *1.
The SAC pleads that EPEG is a voluntary association formed
by the mutual consent of the Publisher Defendants for the

purpose of engaging in anti-counterfeiting efforts. The SAC has
plausibly plead that EPEG is an unincorporated association, and
as such, it has the capacity to be sued under Delaware law.17
Nonetheless, because the SAC fails to plead an agreement with
respect to any of the Defendants, the plaintiffs’ claims against
EPEG, counts 1, 3, and 9, are dismissed.
Even if Delaware law controlled the question of whether
EPEG was an unincorporated association such that it had the
capacity to sue and be sued, it appears that the SAC adequately
pleads such existence. The Delaware cases that have addressed
this issue do not describe the minimum characteristics that an

organization must have to qualify as an unincorporated
association. See, e.g., Furek v. Univ. of Delaware, 594 A.2d
506 (Del. 1991); Twardowski v. Jester, 39 Del. Ch. 221 (1960).

17 The Defendants’ motion to dismiss pursuant to Rule 12(b)(2)
for lack of personal jurisdiction is denied. The SAC has
pleaded sufficient facts to make a prima facie showing of
jurisdiction. See SPV Osus Ltd. v. UBS AG, 882 F.3d 333, 342
(2d Cir. 2018). The plaintiffs’ assertion that the Rule
12(b)(2) motion is untimely is rejected.
While both of these decisions found the entity under
consideration to have a more formal existence than HPEHG has,
neither purports to set out the boundaries for this
determination. They do not supply a basis to find therefore
that Delaware law is in conflict witn federal law on this issue.
Conclusion
The Defendants’ January 22, 2021 motions to dismiss are
granted. The Clerk of Court shall close the case and enter
judgment for the Defendants.
Dated: New York, New York
June 14, 2021

eee COTE
United Stdtes District Judge

55

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10332810. Public record. Not legal advice.