# Josie Maran Cosmetics, LLC

> District Court, E.D. New York · August 22, 2022

URL: https://www.frixlaw.com/law-library/cases/10308387

## Case

- **Court:** District Court, E.D. New York
- **Decided:** August 22, 2022
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10308387

## How later opinions describe it (automated extraction)

- reasoning that “making a statement to one of fifty potential customers does not qualify as widespread dissemination”

## Opinion text

UNITED STATES DISTRICT COURT
EASTERN DISTRICT OF NEW YORK
JOSIE MARAN COSMETICS, LLC,
Plaintiff, MEMORANDUM & ORDER
. 20-CV-3702 (NGG) (CLP)
-against-
SHEFA GROUP LLC, D/B/A MORNING
BEAUTY,
Defendant.

NICHOLAS G. GARAUFIS, United States District Judge.
Pending before the court is Plaintiff Josie Maran Cosmetics, LLC’s
motion to dismiss Defendant Shefa Group LLC’s counterclaims.
For the reasons stated below, the motion to dismiss the counter-
claims for a declaratory judgment, for unfair competition and
misleading or false representation under federal law, and for un-
fair competition under New York common law is GRANTED, but
the motion to dismiss the counterclaim for tortious interference
with a business relationship is DENIED.
I. BACKGROUND
A. Factual Background
Plaintiff, Josie Maran Cosmetics, LLC (“JMC”), is a California-
based manufacturer and retailer of a cosmetic products, which
bear various registered trademarks. (See Compl. (Dkt. 1) 3,
11.) JMC permits only authorized resellers to sell its products,
and these authorized resellers must comply with JMC’s Resale
Policy, which imposes storage, handling, packaging, condition
monitoring, safety, customer service, and recall program partici-
pation requirements. (See id. 15-41.) Defendant Shefa Group □
LLC (Shefa”), which is doing business as Moming Beauty, is a
Brooklyn-based reseller of consumer products. (See Countercl.
(Dkt. 22) {{ 6-7.) Shefa sells JMC products through its Amazon

storefront. (See id. 4 7, 24-25.) JMC alleges that Shefa is not an
authorized reseller, and JMC is thus unable to ensure Shefa’s
compliance with the Resale Policy. (See Comp!. 4 52.) JMC sus-
pects, based on test purchases of Shefa’s products and Shefa’s low
prices, that Shefa is selling used or returned products in violation
of the Resale Policy, which could result in sales of spoiled, bro-
ken, or otherwise defective products. (See Compl. 94 71-74.)
Further, the JMC products sold by Shefa are “inferior... , as they
do not come with a warranty or the same suite of services” nor
are they “handled with the same quality controls.” Gd. { 74.)
Shefa’s sales of inferior and non-genuine products allegedly harm
-consumers and infringe on JMC’s rights in its trademarks. (See id.
{ 75.)
On or about November 16, 2018, JMC sent Shefa a letter, which
stated that Shefa’s sales of JMC products were unauthorized and
violated JMC’s intellectual property rights. (See Countercl. § 41.)
On November 29, 2018, Shefa responded, informing JMC that
the products were genuine and accusing JMC of attempting to
engage in unfair competition. (See id. { 42.) Between February
3, 2020 and April 14, 2020, counsel for JMC sent Shefa at least
four letters reiterating that these sales were unauthorized and in
violation of JMC’s intellectual property rights. (See Feb. 3, 2020
Ltr. (Dkt-1-2); Feb. 19, 2020 Ltr. (Dkt. 1-3); Mar. 20, 2020 Ltr.
(Dit. 1-4); Apr. 14, 2020 Ltr. (Dkt. 1-5).) Around the same time,
in March 2019, JMC submitted at least three reports to Amazon
(the “Amazon Reports”) that the JMC products sold by Shefa
were inauthentic and infringed on JMC’s trademarks. (See Coun-
tercl. {| 44, 50.) Shefa contends that the Amazon Reports were
made knowingly and in bad faith since JMC had conducted a test
purchase and knew that the products were not “counterfeit.” (id.
{ 48-54.) Shefa further alleges that its listings were suspended
from Amazon as a result of the reports. (See id. { 60.)-Thus, on
March 18, 2019, Shefa’s counsel notified JMC that the Amazon

Reports were “baseless and defamatory and demanded their re-
traction.” (Id. 55.) The next day, JMC informed Amazon that
the Amazon Reports “were filed in error.” Ud. § 57.)
B. Procedural History
On June 8, 2020, JMC filed a complaint in the United States Dis-
trict Court for the Central District of California alleging, inter alia,
trademark infringement arising out of Shefa’s sales of JMC prod-
ucts. (See Compl. { 47 n.1; Countercl. 57.) Shefa moved to
dismiss the California action for lack of personal jurisdiction un-
der Rule 12(b)(2) and for failure to state a claim under Rule
12(b)(6) of the Federal Rules of Civil Procedure. (See Countercl.
{ 58.) On August 14, 2020, JMC filed a voluntary dismissal of the
California action and re-filed the instant action. (See id. 59.)
JMC’s complaint in this action alleges: (1) trademark infringe-
ment, under 15 U.S.C. §§ 1114 and 1125(a)(1)(A); (2) unfair
competition, under 15 U.S.C. § 1125{a); (3) trademark dilution,
under 15 U.S.C. § 1125(c); (4) common law trademark infringe-
ment; (5) dilution, under N.Y. Gen. Bus. L. § 360-1; and (6)
deceptive business acts or practices, under N.Y. Gen. Bus. Law §
349. It also seeks a declaratory judgment that Shefa has no right
to sell JMC products or use the trademarks, and injunctive relief
to enjoin future Shefa sales of JMC products and the use of its
trademarks. (See Compl. {{ 87-167.) On February 18, 2021,
Shefa filed its answer, which included the following counter-
claims: (1) a request for a declaratory judgment that it has not
sold counterfeit JMC products nor violated JMC’s trademarks;
(2) a claim of false or misleading representation and unfair com-
petition, under 15 U.S.C. §1125(a); (3) a claim of unfair
competition under New York common law; and (4) a claim of
tortious interference with contract and business relations. (See
Counterel. 73-126.) JMC filed'a motion to dismiss Shefa’s
counterclaims pursuant to Federal Rule of Civil Procedure
12(b)(6) on April 30, 2021. (See Mot. (Dkt. 29).)

Il. LEGAL STANDARD
On a motion to dismiss pursuant to Federal Rule of Civil Proce-.
dure 12(b)}(6), the court accepts as true all well-pleaded factual
allegations and draws all reasonable inferences in favor of the
non-moving party. See Trs. of the Upstate N.Y. Eng’rs Pension Fund
v. Ivy Asset Memt., 843 F.3d 561, 566 (2d Cir. 2016).' To with-
stand a motion to dismiss, a pleading “must contain sufficient
factual matter, accepted as true, to state a claim to relief that is
plausible on its face.” Ashcroft v.’ Iqbal, 556 U.S. 662, 678
(2009).? “Threadbare recitals of the elements of a cause of ac-
tion, supported by mere conclusory statements, does not suffice.”
Id, at 678. A counterclaim is facially plausible when “the [coun-
terclaimant] pleads factual content that allows the court to draw
the reasonable inference that the [original claimant] is liable for
the misconduct alleged.” Id. at 663.
Il. DISCUSSION
A. Declaratory Judgment
Shefa seeks a declaratory judgment that it has not sold counter-
feit JMC products and has not violated JMC’s trademark rights.
(Countercl. {1 81-82.) JMC argues that Shefa’s declaratory judg-
ment counterclaim is merely the “flipside” of JMC’s infringement
claim, so it should be dismissed as redundant. (Mot. at 3.) In op-
position, Shefa argues that (i) this counterclaim is not redundant
because it enlarges the dispute beyond trademark infringement
to include the Amazon Reports, which claimed that Shefa sells

1 This standard applies irrespective of whether the pleading that a party
seeks to dismiss is a complaint or counterclaim. See Fed. R. Civ, P. 12(b),
13(b); Zurich Am. Life Ins. v. Nagel, 571 F. Supp. 3d 168, 175 (S.D.NLY.
2021) (“In considering a motion to dismiss a counterclaim, the court ap-
plies the same standards as a motion to dismiss a complaint.”).
2 When quoting cases, and unless otherwise noted, all citations and quota-
tion marks are omitted, and all alterations are adopted,

“counterfeit” products, and (ii) in the event that JMC withdraws
this suit, the counterclaim allows Shefa to resolve the dispute and
potentially obtain attorney’s fees. (Opp. (Dkt. 30) at 6.) In its Re-
ply, JMC contends that the counterclaim does not enlarge the
scope of the dispute, and that Shefa has filed its answer in this
case, so voluntary dismissal is prohibited under Federal Rule of
Civil Procedure 41(a). (Reply (Dkt. 31) at 1-3.)
Generally, a district court has discretion to exercise declaratory
jurisdiction. See Muller v. Olin Mathieson Chemical Corp., 404
F.2d 501, 505 (2d Cir. 1968). To guide its exercise of discretion,
courts within the Second Circuit primarily consider the following
factors: (1) “whether the judgment will serve a useful purpose in
clarifying or settling the legal issues involved; and (2) whether a
judgment would finalize the controversy and offer relief from un-
certainty.” Duane Reade, Inc. v. St. Paul Fire & Marine Ins. Co.,
411 F.3d 384, 389 (2d Cir. 2005). On the first factor, courts will □
dismiss a declaratory judgment if it is the mirror image of a claim
asserted in the complaint because “[t]he fact that a lawsuit has
been filed that will necessarily settle the issues for which the de-
claratory judgment is sought suggests that the declaratory
judgment will serve no useful purpose.” Amusement Indus., Inc.
y. Stern, 693 F, Supp. 2d 301, 311 (S.D.N.Y. 2010).
To assess whether a declaratory judgment counterclaim is the
mirror image of a claim, two early Second Circuit cases are in-
structive. First, in Leach v. Ross Heater and Manufacturing Co., the
plaintiff alleged that the defendant was selling products that in-
fringed the plaintiffs patent. 104 F.2d 88 (2d Cir. 1939), The
defendant counterclaimed, seeking a declaratory judgment that
the patent was invalid, and the defendant had not infringed the
patent. Id. at 89, The district court dismissed the declaratory
judgment counterclaim. Id. The Second Circuit reversed because
“the patentee may, for all that the defendant knows, withdraw
his suit without prejudice and continue broadcasting assertions

of infringement.” Id. at 91. Without judgment on the merits, a
case or controversy would remain. The panel also noted that the
plaintiff had threatened patent infringement actions against the
defendant’s customers, which highlighted the need for immedi- □
ate relief, Id, Second, in Larson v. General Motors Corp., the
district court retained jurisdiction over a patent validity declara-
tory judgment counterclaim after the plaintiff consented to the
dismissal of its patent infringement claim on the merits. 134 F.2d
450, 452 (2d Cir. 1943). The Second Circuit reversed, holding
that “the validity of the patent had ceased to have any substantial
importance to the parties as soon as the plaintiffs consented to
judgment on the merits [of the infringement claim], and the
court in the exercise of its discretion should have refused to ad-
judicate.” Id. at 453. The panel distinguished Leach since the
judgment in Larson “put an end to any controversy,” and the
plaintiffs had not threatened future suits, though the panel
acknowledged that “they might do so.” Id. at 453-54.
Courts in this circuit have interpreted Leach and Larson for the
proposition that “a counterclaim seeking a declaratory judgment
is not duplicative or redundant if it asserts an independent case
or controversy which would remain viable after a dismissal of the
plaintiffs claim.” Ferring B.V. v. Fera Pharmaceuticals, No. 13-CV-
4640 (SJF) (AKT), 2014 WL 4829053, at *6 (E.D.N.Y. Aug. 13,
2014), report and recommendation adopted in 2014 WL 4829458
(Sept. 29, 2014). In practice, this means that where there is a
cause of action dealing with intellectual property infringement,
and the declaratory judgment counterclaim is limited to intellec-
tual property noninfringement, it is dismissed. Compare Arista
Records LLC vy. Usenet.com, Inc., No. 07-CV-8822, (HB), 2008 WL
4974823, at *5 (S.D.N.Y. Nov. 24, 2008) (dismissing counter-
claim seeking declaratory judgment of copyright
noninfringement where defendant “d{id} not allege that Plain-
tiffs’ copyrights are invalid, and the counterclaim reflects no
independent case or controversy”), and Maverick Recording Co. v.

Chowdhury, No. 07-CV-200 (DGT), 2008 WL 3884350, at *2
(E.D.N.Y. Aug. 19, 2008) (dismissing counterclaim where “the
basis of the counterclaim is that the defendant did not commit
the infringing acts—a question that will either be necessarily re-
solved if the case is decided on the merits or become non-
justiciable if the plaintiffs voluntarily discontinue their suit”),
with Town & Country Linen Corp. v. Ingenious Designs LLC, 18-CV-
5075 (LJL), 2020 WL 3472597, at *14 (S.D.N.Y. June 25, 2020)
(denying motion to dismiss declaratory judgment counterclaim
where the “independent case or controversy” of patent validity
“would remain viable after dismissal of the Plaintiffs claims”),
and Cannon U.S.A., Inc. v. F & E Trading LLC, No. 15-CV-6015,
2017 WL 4357339 (DRH) (AYS), at *11 (E.D.N.Y. Sept. 29,
2017) (denying motion to dismiss noninfringement declaratory
judgment counterclaim where defendants “have raised an inde-
pendent controversy” of “whether the disclaimers are sufficient
to prevent customer confusion”), and Orientview Techs. LLC v.
Seven for all Mankind, LLC, No. 13-CV-0538 (PAE), 2013 WL
4016302, at *5 (S.D.N.Y. Aug. 7, 2013) (declining to strike non-
infringement counterclaim where defendant also “challenge[s] □
the validity of [plaintiffs] patent” because “[w]Jere the case to be
dismissed short of a ruling on the merits, defendant would re-
main vulnerable to liability on the same claims”).
Shefa seeks a declaratory judgment “that it has not sold counter-
feit Josie Maran Products” nor “violated JMC’s trademark rights
or other rights, whether under Federal or State law.” (Countercl.
7 81-82.) It is clear from the case law in this circuit that a dec-
laration that Shefa has not violated JMC’s trademark rights is the
mirror image of JMC’s trademark infringement claim and should
be dismissed because it will “serve no useful purpose.” See Amuse-
ment Indus., 693 F. Supp. 2d at 311. However, Shefa argues that
JMC. may withdraw its suit and evade judgment on the merits.
(Opp. at 6.) If this were to occur, it would preclude resolution of
the dispute, and JMC could “continue broadcasting assertions of

infringement to Amazon,” and Shefa might be unable to obtain
attorney’s fees (id.) While the Second Circuit has recognized that
“(t]he commencement of suit by the patentee does not neces-
sarily mean that the controversy between him and the defendant
is about to be determined on the merits,” Leach, 104 F.2d at 91,
the issue of patent infringement will be litigated on the merits
this action. Under the. Federal Rules of Civil Procedure, since .
Shefa served its answer, JMC may not dismiss this case without
“a stipulation signed by all parties who have appeared.” Fed. R.
Giv. P. 41(A)(1)(A) Gi) (emphasis added); see also Arista Records,
2008 WL 4974823, at *5. Thus, unless Shefa consents, the issue
of infringement will be litigated to final judgment in this action,
and a declaratory judgment that Shefa has not violated JMC’s
trademark rights would not serve a useful purpose.
Shefa further argues that the declaratory judgment counterclaim
enlarges the scope of the dispute beyond trademark infringement
to include the counterfeiting allegations contained in the Ama-
zon Reports. (Opp. at 6; Countercl. § 81.) However, the court is
not persuaded that a declaratory judgment that Shefa has not

3 Shefa also seems to suggest that the possibility of future Amazon reports
could keep this controversy alive, and declaratory judgment is appropriate
for this reason. Some courts in this circuit have recognized that “the con-
tinued threat of litigation can provide a basis for a declaratory judgment
~ counterclaim,” Cannon, 2017 WL 4357339, at *10, However, it is not clear
that holdings about the threat of litigation would apply to future Amazon
reports. Further, Shefa has not alleged that there has actually been a threat
of future Amazon reports, just that JMC may continue to submit these re- —
ports. (See Opp. at 6.); Gf. Fera, 2014 WL 4829053, at *6 (“[U]nlike the
cases cited by Plaintiff, the Complaint here alleges a threat of future litiga-
tion.”); Cannon, 2017 WL 4357339, at *9 (“[T]he [Second Amended
Complaint] alleges a threat of litigation.”).

&

sold counterfeit products would “clarify[] or settl[e] the legal is-
sues involved.” Duane Reade, 411 F.3d at 389.4 The decision in
Fossil Group Inc. v. Angel Seller, LLC is instructive on this point.
No. 20-CV-2441 (WEK) (TAM), 2021 WL 5409605 (E.D.N.Y.
Aug. 27, 2021), report and recommendation adopted in 2021 WL
4520030 (E.D.N.Y. Oct. 4, 2021). In Fossil Group, the plaintiffs
alleged that defendants were selling counterfeit Michael Kors
watches in their Amazon storefront, which infringed upon plain-
tiffs’ trademark. Id. at 1. The defendants counterclaimed, seeking
a neatly identical declaratory judgment to Shefa, that “they have
not sold counterfeit Michael Kors Products” nor infringed on
plaintiffs’ “trademark rights or other rights, whether under Fed-
eral or State law.” Id. at 10. The court noted that the defendants
clearly “have no legal right to sell counterfeit products,” and thus
“the nature of the declaration Plaintiffs seek in this case,” ie., “a □
court determination that they did not sell counterfeit watches . .
. [was] factual,” not legal. Id. So too here, even if the counterfeit
issue did enlarge the scope of the dispute beyond trademark in-
fringement, whether or not the products were counterfeit is not
a legal issue for the court to declare, and thus declaratory judg-
. ment is not appropriate.
On the first Duane Reade factor, the court finds that the declara-
tory judgment sought by Shefa would not “serve a useful purpose
in clarifying or settling the legal issues involved.” 411 F.3d at

□ □□□ court ig also skeptical of whether a declaratory judgment that the —
products were not counterfeit actually enlarges the dispute. Shefa was no-
, tified by Amazon about the Amazon Reports in a notice on March 14, 2019.
{See Countercl. 1 44.) This notice explained that a “rights owner” had re-
ported that products were “inauthentic” and thus in violation of a .
trademark. (id.) The message from Amazon suggests that Amazon was
concemed with the violation of trademark laws, and the authenticity of the
products was relevant only insofar as it bears on whether or not there was
a violation of JMC’s intellectual property rights. (See id.)

389. Shefa’s patent noninfringement declaratory judgment coun-
terclaim “seek[s] to resolve legal and factual issues
indistinguishable from those raised by Plaintiffs complaint,”
Smith vy. BarnesandNoble.com, LLC, No. 12-CV-4374 (ALC)
(GWG), 2014 WL 1088955, at *2 (S.D.N.Y. Mar. 18, 2014),
which will be litigated to judgment. To the extent it is a distinct
issue that enlarges the dispute, which the court doubts, whether
. the products were counterfeit is a factual issue inappropriate for
declaratory judgment. See Fossil Group, 2021 WL 5409605, at
*10. Accordingly, Plaintiffs motion to dismiss the first counter-
claim seeking a declaratory judgment is GRANTED.
B. Unfair Competition & False or Misleading
Representation Under Federal Law
Shefa’s second counterclaim is for false or misleading represen-
tation and unfair competition under the Lanham Act, 15. U.S.C.
§ 1125(a). Shefa alleges that JMC disseminated false reports to
Amazon to advance its business interests by removing Shefa’s list-
ings. (Countercl. 83-100.) JMC argues that this counterclaim
should be dismissed because the Lanham Act does not apply to
the conduct at issue since it is not commercial advertising or pro-
motion, (Mot. at 3-4.), but Shefa insists that this conduct does in
fact qualify as commercial advertising or promotion. (Opp. at 7-
10.)
The Lanham Act provides, in relevant part, that:
[alny person who ..., uses in commerce any word, term,
name, symbol, or device, or any combination thereof, or any
false designation of origin, false or misleading description of
fact, or false or misleading representation of fact... (B) in
commercial advertising or promotion, misrepresents the na-
ture, characteristics, qualities, or geographic origin of his or
her or another person’s goods, services, or commercial activ-
ities, shall be liable in a civil action by any person who

10

believes that he or she is or is likely to be damaged by such
act.
15 U.S.C. § 1125(a)(1)(B).> The Second Cireuit employs a three-
part test to assess whether statements constitute “commercial ad-
vertising or promotion” under the Lanham Act: the statement

5 Shefa does not specify whether its claim for false or misleading state-
ments and unfair competition is brought under 15 U.S.C. § 1125(a)}(1) (A)
or (B}. Section 1125(a) of the Lanham Act “principally provides for two
distinct causes of action: false designation of origin or source, known as
‘product infringement,’ and false description or representation, known as
‘false advertising.” Resource Devs., Inc. v. Statue of Liberty-Fllis Island
Found., Inc., 926 F.2d 134, 139 (2d Cir. 1991).
The elements of the two differ. To bring a claim for false designation or
infringement, a party must (1) “demonstrate its own right to use the mark
or dress in question,” (2) show that “the mark or dress is distinctive as to
the source of the good or service at issue,” and (3) “there is the likelihood
of confusion between the plaintiffs good or service and that of the defend-
ant.” ITC Ltd. v. Punchgini, 482 F.3d 135, 154 (2d Cir. 2007). This test is
most frequently associated with § 1125(a)(1)(A). See id. To bring a claim
for false description or representation or false advertising, on the other
hand, a party must show that: “(1) defendants made a false or misleading
representation regarding the nature, characteristics or quality of plaintiffs
services; (2) the representations were used in commerce; (3) the represen-
tations were made in the context of commercial advertising or promotion;
and (4) defendants’ actions made plaintiff believe it would be damaged by
the representations.” Gmurgynska v. Hutton, 257 F, Supp. 2d 621, 628-29
(S.D.N.Y. 2003), affd 355 F.3d 206 (2d Cir. 2004). This test is most fre-
quently associated with § 1125(a)(1)(B). See Sussman-Automatic Corp. v.
Spa World Corp., 15 F. Supp. 3d 258, 269 (E.D.N.Y. 2014).
Section 1125(a} does not contain a “specific Federal cause of action for
unfair competition.” Id. at 272. Consequently, courts sometimes group un-
fair competition claims with false designation and infringement and
sometimes with faise advertising. See, e.g., Capri Sun GmbH v. Am. Beverage
Corp., No. 19-CV-1422 (PAE) (DCF), 2022 WL 976270, at *30 (5.D.N.Y.
Mar. 31, 2022) (grouping unfair competition with infringement); Mitchell
Grp. USA LLC v. Udeh, 14-CV-5745 (DLD (JO), 2017 WL 9487193, at *3
(E.D.N.Y, Mar. 8, 2017), report and recommendation adopted in 2017 WL
3208532 (BE.D.N.Y. July 28, 2017) (same); Natl Artists Mgmt. Co., inc. v.

11

must be “(1} commercial speech, (2) made for the purpose of
influencing consumers to buy defendant’s goods or services, and
(3) although representations less formal than those made as part
of a classic advertising campaign may suffice, they must be dis-
seminated sufficiently to the relevant purchasing public.”
Gmurzynska v. Hutton, 355 F.3d 206, 210 (2d Cir. 2004). The
Second Circuit has set a high bar for what is sufficiently dissemi-
nated to the relevant purchasing public because “the touchstone
of whether a defendant’s actions may be considered ‘commercial
advertising or promotion’ under the Lanham Act is that the con-
tested representations are part of an organized campaign to
penetrate the relevant market.” Fashion Boutique of Short Hills,
Inc, v. Fendi USA, Inc., 314 F.3d 48, 57 (2d Cir. 2002). In Fashion
Boutique, the panel found that “a total of twenty-seven oral state-
ments regarding plaintiffs products in a marketplace of
thousands of customers . . . is insufficient to satisfy the require-
ment that representations be disseminated widely.” Id. at 58.
As a threshold matter, it is not clear that a report made to Ama-
zon can be considered “disseminated sufficiently to the relevant
purchasing public.” Id. at 56. Courts in this circuit that have con-
sidered Lanham Act claims in analogous factual circumstances

Weaving, 769 F. Supp. 1224, 1230 (S.D.N.Y. 1991) (false or misleading
representations claim styled as unfair competition).
Shefa alleges that the Amazon Reports were “sufficiently disseminated to _
actual and prospective customers . . . so as to constitute advertising,” and
the “false advertising and disparaging misrepresentations have caused
Shefa to suffer.” (Countercl. 1€ 90, 95.) Further, though Shefa selectively
quotes from the language of § 1125(a)(1)(A) in its Opposition, it ulti-
mately employed the test for whether statements are “commercial
advertising or promotion” under § 1125(a}(1)(B) and insists that the state-
ments qualify as such. (See Opp. at 7.) Finally, Shefa does not allege that
it has rights to use the JMC trademarks nor anything else that indicates an
intent to plead.a false designation or infringement claim under §
1125(a)(1) (A). Thus, the court construes this as a false representation or
advertising claim under § 1125(a)(1)(B). '

12 .

have concluded that the answer is no. In Fossil Group, the court
was faced with the identical question of whether allegedly “false,
misleading, and defamatory statements in commerce through
Amazon’s infringement reporting tools” were actionable under
the Lanham Act. 2021 WL 5409605, at *11. To satisfy the public
dissemination element, defendant alleged, as Shefa alleges here,
that these reports were designed to advance the plaintiffs busi-
ness interests by removing the defendant’s Amazon listing, and
thus, the representations were sufficiently disseminated to actual
and prospective customers. Id. However, the court found that
those allegations did not add up to public dissemination even
though they resulted in the suspension of the defendant's selling
privileges, as was the case for Shefa. See id. This is because, at
the end of the day, the dissemination was to Amazon, and the
defendant “d[id] [not] allege facts that support an inference that
Amazon in fact distributed derogatory information to its consum- ,
ers, or that Amazon itself is the ‘purchasing public.” Id.
In Eminah Properties LLC v, Energizer Holdings, Inc., the court con-
sidered similar allegations in the context of a motion to dismiss
the complaint. 531 F. Supp. 3d 593, 598 (E.D.N.Y. 2021). The
defendants had allegedly submitted false infringement reports to
eBay, supposedly to “advance their business interests by remov-
ing [the] [p]laintiffs’ listings and listing content from the eBay
marketplace.” Id. at 605. The plaintiff alleged that the defend-
ants’ “false reports directly resulted in the removal of listing
content and were thereby disseminated to any actual or potential
customers that sought to purchase [the] [p]laintiffs’ products.”
Id. The court dismissed the complaint, finding that the “conclu-
sory allegations about the chain of dissemination” did “not
sufficiently allege that removal of content from a listing results in
a dissemination to customers of private complaints.” Id. Further,
the court also noted that while district courts outside of the Sec-
ond Circuit have on occasion allowed similar claims to proceed,

13

these other circuits do not employ the Second Circuit’s public dis-
semination standard. Id. at 606.
Even if the court were to accept Shefa’s argument that the Ama-
zon Reports were indirectly disseminated to the public because
the listing was removed, courts in this circuit have looked for a
formal or informal carnmpaign or for communications with a sub-
stantial portion of the relevant market in order to find sufficient
dissemination to the relevant public. See, e.g., Roberto Coin, Inc.
v. Goldstein, No. 18-CV-4045 (EK) (ST), 2021 WL 4502470, at
*13 (K.D.N.Y. Sept. 30, 2021) (finding that the individual “com-
municated with a sufficiently large proportion of that market,”
where the individual “reached out to every customer that was
advertising the [product]”); UPS Store, Inc. v. Hagan, No. 14-CV-
| 1210 (WHP), 2015 WL 9256973, at *6 (S.D.N.Y. Nov. 18, 2015)
(“The fact that the same misstatements were allegedly made at
almost every Manhattan franchise location gives rise to a plausi-
ble inference that the statements were part of a UPS campaign.”);
Gen. Sec’y, Inc. vy. Commercial Fire & Sec’y, Inc., No. 17-CV-1194
(DRH) (AYS), 2018 WL 3118274, at *2, *8 (E.D.N-Y. June 25,
2018) (finding sufficient dissemination where confidential cus-
tomer records were obtained and “used . . . to improperly [and
repeatedly] solicit PlaintifPs customers”); Mimedx Grp., Inc. v.
Osiris Therapeutics, Inc., No. 16-CV-3645 (KPF), 2017 WL
3129799, at *8 (S.D.N.Y. July 21, 2017) (holding that distribu-
tion of a brochure to current and prospective customers could
plausibly be part of an organized campaign); Sleepy’s, LLC v. Se-
lect Comfort Wholesale Corp., No. 07-CV-4018 (TCP), 2008 WL
413813, at *4 (E.D.N.Y. Feb. 8, 2008) (allowing Lanham Act
claim to proceed where “the Complaint adequately alleges a cor-
porate policy by Defendant, not mere isolated instances”). Even
if Amazon was the “relevant purchasing public,” only three Am-
azon Reports were submitted. This small number of statements
would likely place this case outside of the Lanham Act’s reach, as
it has been interpreted in this circuit. See, e.g., Globe Cotyarn v.

14

Next Creations Holdings LLC, No. 18-CV-4208 (ER), 2019 WL
498303, at *5 (S.D.N.Y. Feb. 8, 2019) (“Under the standards set
by Fashion Boutique, three. messages sent to two customers ina
marketplace of an unidentified size are not sufficiently dissemi-
’ nated to the relevant purchasing public to fall within the Lanham
Act’s coverage.”); SourceOne Dental, Inc. vy. Patterson Cos., Inc.,
328 F. Supp. 53, 67 (E.D.N.Y. 2018) (reasoning that “making a
statement to one of fifty potential customers does not qualify as
widespread dissemination”); Drone Racing League, Inc. v. DRI,
LLC, No. 18-CV-4093 (DLC), 2018 WL 6173714, at *6 (S.D.N.LY.
Nov. 26, 2018) (“[A] single slide presentation viewed by an un-
known number of employees of a single company does not meet
the threshold for public dissemination.”); Burton v. Label, LLC,
344 F, Supp. 3d 680, 702 (S.D.N.Y, 2018) (finding that state-
ments to “an unspecified number of . . . clients” out of an alleged
750 clients was not sufficiently disseminated) ; Chamilia, LLC v. □
Pandora Jewelry, No. 04-CV-6017 (KMK), 2007 WL 2781246, at
*9 (S.D.N.Y. Sept. 24, 2007) (holding that “six statements, most
directed at a single individual” were not sufficiently disseminated
despite the smaller size of the market). Accordingly, because the
Amazon Reports were not sufficiently disseminated to the “rele-
vant purchasing public,” JMC’s motion to dismiss the Lanham Act
claim is GRANTED.
CG. Unfair Competition Under New York Law
Shefa’s next counterclaim for unfair competition .arises under
New York common law. JMC contends that this counterclaim
should be dismissed because the counterclaim under the Lanham
Act is not cognizable, and unfair competition under New York
law tracks the elements of a Lanham Act claim, with the addition
of a bad faith or intent element. (Mot. at 6.) Shefa does not object
to this characterization of what is required for a New York unfair
competition claim and instead argues that it has sufficiently pled -
both a Lanham Act claim and a New York unfair competition

15

claim, and that this is a flexible and broad cause of action. (Opp.
at 10-11.)
Courts in this circuit have consistently held that “[t]o establish a
claim for common law unfair competition, the plaintiff must state
a Lanham Act claim coupled with a showing of bad faith or in-
tent.” Innovation Ventures, LLC v. Ultimate One Distrib. Corp., 176
F. Supp. 3d 137, 157 (E.D.N.Y. 2016); see also Eminah Props.,
531 F. Supp. 3d at 606 (dismissing plaintiffs New York unfair
competition claim “[flor the same reasons” as it dismissed plain-
tiffs claim of false or misleading representation and unfair
competition under the Lanham Act); Kid Carr NY, LLC y. Kidmoto
Techs. LLC, 518 F. Supp. 3d 740, 753 (S.D.N.Y. 2021) (‘The ele-
ments of a federal trademark-infringement claim and a New York
unfair competition claim are almost indistinguishable, except
that New York requires an additional element of bad faith.”); Eb-
ony Media Operations, LLC v. Univision Comme’ns Inc., No. 18-CV-
11434 (AKH}, 2019 WL 8405265, at *6 (S.D.N.Y. June 3, 2019)
(dismissing plaintiffs New York law unfair competition law “for
the same reasons” underlying the dismissal of the Lanham Act
false advertising claim). Because the court has found that Shefa’s
Lanham Act counterclaim is not cognizable, its New York com-
mon law unfair competition claim is similarly not cognizable. See
Emina Props., 531 F. Supp. 3d at 606. Accordingly, JMC’s motion |
to dismiss the New York common law unfair competition claim
is GRANTED.
D. Tortious Interference with Contract and Business
Relations
Shefa’s final counterclaim is for tortious interference with its
business relationship with Amazon. JMC moves to dismiss this
claim, arguing that it is more properly characterized as a defa-
mation claim because the “entire claim is premised on the harm
flowing from damage to [Shefa’s] reputation allegedly caused by
[JMC’s] supposed false statements” and thus is time-barred. (Mot

16 .

at 7.) In response, Shefa maintains this counterclaim arises out
of damage to its business relationship with Amazon and is “not
solely grounded in harm to its reputation.” (Opp. at 11-12.)
Under New York law, there is a one-year statute of limitations for
defamation claims where “damages [are] only for injury to rep-
utation, [or] where the entire injury complained of by plaintiff
flows from the effect on his reputation.” Chao v. Mount Sinai
Hosp., 476 F. App’x 892, 895 (2d Cir. 2012) (summary order).
Conversely, for a tortious interference claim, there is a three-year
statute of limitations “where a complaint does not rely merely on
generalized reputational harm, and instead relies on economic in-
jury.” Global Supplies NY, Inc. v. Electrolux Home Prods., Inc., No.
21-674, 2022 WL 815795, at *2 (2d Cir. Mar. 18, 2022) (sum-
mary order) (emphasis in original). Under New York law, the
elements of a claim for tortious interference are: (1) the existence
of a valid contract between the aggrieved party and a third party;
(2) the alleged tortfeasor’s knowledge of the contract; (3) the al-
leged tortfeasors improper intentional interference with its
performance; and (4) damages. See Albert v. Loksen, 239 F.3d
256, 274 (2d Cir. 2001).
In its Reply, JMC relies heavily on Global Supplies NY v. Electrolux
Home Products, Inc., a factually similar case dealing with intellec-
tual property reports made to Amazon, in which the Amazon
seller was suspended from Amazon for more than half of a year.
No. 19-CV-4823 (LDH) (CLP), 2021 WL 1108636, at *3
(E.D.N.Y. Mar, 23, 2021). The court found that “the commercial
and financial injury complained of by Plaintiff flows directly from
the harm on Plaintiffs reputation caused by the allegedly libelous .
IP Complaints,” and thus “Plaintiffs claim for tortious interfer-
ence should be properly construed as a defamation claim subject
to a one-year statute of limitations.” Id. A year later, however, the
Second Circuit reversed this decision, finding that “[t]he claim

17

sounds in tortious interference because it is chiefly based on eco-
nomic injury, not merely generalized reputational harm.” 2022
WL 815795, at *2,
In light of the Second Circuit decision, Shefa renewed its argu-
ment that this claim is properly brought as a tortious interference
claim, rather than defamation, in a letter to the court on June 8,
2022. (See Shefa Ltr. (Dkt. 37).) Shortly thereafter, JMC re-
sponded, distinguishing the Second Circuit’s decision in Global
Supplies on several grounds, (See JMC Ltr. (Dkt. 38).) First, JMC
argues that Global Supplies is distinguishable since in that case
the defendant was terminated from Amazon, whereas Shefa was
only briefly suspended. (Id. at 1.) The court disagrees. The Sec-
ond Circuit found that the report in Global Supplies constituted
tortious interference because the “complaint had the specific ef-
fect of causing Amazon to terminate its business relationship
with Global Supplies,” and not “some generalized reputational
harm as a result of [the] false complaint, or that the defendants’
complaints merely harmed its ability to form business relation-
ships with Amazon and others.” Global Supplies, 2022 WL .
815795, at *2. Accordingly, the Circuit’s reasoning is not limited
to scenarios in which there was termination of the business rela-
tionship; it can apply to any situation in which there was an
“economic injury” that had a “specific effect” on a business rela-
tionship. Id. Here, Shefa claims that the Amazon Reports
“directly and proximately caused disruption of Shefa’s relation-
ship and contract with Amazon,” and “Shefa was damaged by the
suspension of these listings by losing revenue related to Josie Ma-
ran Products.” (Countercl. {{ 115, 124.) While temporary
suspension may result in less harm to the relationship and asso-
ciated revenues than termination, Shefa’s claim asserts an
“economic injury” resulting from even the temporary interfer-
ence with its business relationship with Amazon. (See Countercl.
"110, 116, 124.)

18

Second, JMC argues that unlike the defendant in Global Supplies,
which never retracted its infringement reports, JMC promptly re-
tracted its reports. (JMC Ltr. at 2.) Again, the Second Circuit’s
decision does not rest on the fact that there was no retraction.
The fact that the defendant in Global Supplies did not retract
‘merely meant that the length of time during which the defendant
was unable to sell, and thus was accruing losses, was longer.
Here, Shefa was nonetheless injured by losses that occurred in
the intervening period between the Amazon Reports and resto-
ration of its selling privileges after the retraction. Furthermore,
Shefa alleged that losses continued even after JMC notified Am-
azon that the reports were filed in error because of the way the
Amazon algorithm works. (See Countercl. { 72.) Thus, while
Shefa’s losses may have been mitigated by a quick retraction,
there were still economic losses as a result of JMC’s interference
in the business relationship.
Third, JMC argues that this case involves trademark infringe-
ment, whereas Global Supplies was a patent infringement case.
. (JMC Ltr. at 2.) JMC contends that “courts acknowledge” that a
trademark report “is less likely to trigger consequences than a
patent report,” citing to a Northern District of Ohio case that was
affirmed by the Sixth Circuit. id.) In the Ohio case, NOCO Co. v.
OJCommerce LLC, the district court granted summary judgment
on the issue of causation because it was not clear whether re-
moval from the Amazon platform resulted from the plaintiffs
trademark infringement report to Amazon or from another com-
pany’s patent infringement report to Amazon. See No, 19-CV-
2298 (JSG), 2021 WL 1788578, at *3 (N.D. Ohio May 5, 2021).
The court reasoned that “there is no basis for a reasonable fact-
finder to determine that Amazon acted” on either of the
infringement reports alone or on them together, and in so rea-
soning, noted that the patent report “more likely impacted
Amazon’s decision.” Id. However, in addition to the fact that this

19

decision is not binding upon this court, on appeal, the Sixth Cir-
cuit explicitly disavowed this type of reasoning. See NOCO Co. v.
OJ Commerce, LLC, 35 F.4th 475, 487 (6th Cir. 2022). The Sixth
Circuit panel interpreted the district court to have “correctly rec-
ognized that there were three equally likely explanations for why
Amazon deactivated [the] account’—either the trademark re-
port, the patent report, or a combination—and further noted that
“the district court’s seeming conclusion that [the patent report]
alone likely motivated Amazon’s actions is probably an imper-
missible inference .... But we don’t think that’s what the district
court meant here anyway.” Id. Thus, this court is not persuaded
that Global Supplies is distinguishable because it dealt with a pa-
tent report rather than a trademark report. Furthermore,
whether a trademark report is less likely than a patent report to
trigger consequences with Amazon is irrelevant. Here, Shefa al-
leges the trademark report did indeed directly and proximately
cause the disruption to its relationship with Amazon. (See id. {
115.) The fact that a patent report may or may not have been
more likely to have the same negative effect has no bearing on
the particular claim at issue.
Viewing the counterclaim in the light most favorable to Shefa,
and adopting the persuasive reasoning of the Second Circuit's de-
cision in Global Supplies, the court concludes that this
counterclaim is appropriately characterized as a claim for tor-
tious interference. Shefa asserts lost revenue resulting from
suspension and disruption of its relationship and contract with
Amazon caused by JMC’s complaints. (See Countercl. {4 115,
119-120, 124). The fact that the counterclaim may contain alle-
gations of defamation does not render it a defamation claim. See
Global Supplies, 2022 WL 815795, at *2. Shefa plausibly alleges
the elements of a tortious interference claim under New York
law: (1) Shefa was in a contractual relationship with Amazon;
(2) JMC was aware of Shefa’s relationship with Amazon; (3) JMC

20

intentionally interfered with the relationship by knowingly sub-
mitting false Amazon Reports; and (4) the Amazon Reports led
to the temporary removal of Shefa’s listing content, which caused
the disruption of Shefa’s relationship and contract with Amazon,
resulting in diminished performance metrics, lost revenue, and
increased risk of account suspension. (See Countercl. {{ 14-26,
36, 42, 48-49, 53-54, 111-124.); Albert, 239 F.3d at 273-74. The
factual allegations contained within the counterclaim “possess
enough heft to show the pleader is entitled to relief.” Bell Atl,
Corp. v. Twombly, 550 U.S. 544, 557 (2007).
Having determined that Shefa’s claim is substantively a claim for
tortious interference, the court concludes that the claim falls
within New York’s three-year statute of limitations since the Am-
azon Reports were filed in 2019, and this counterclaim was filed
in February 2021. See N.Y. C.P.L.R. 214(4); (Counterel. 9 50.) □
Accordingly, JMC’s motion to dismiss the tortious interference
counterclaim is DENIED.

_ IV. CONCLUSION
For the reasons stated above, JMC’s motion to dismiss the coun-
terclaims for a declaratory judgment, for unfair competition and
misleading or false representation under federal law, and for un-
fair competition under New York common law is GRANTED.
JMC’s motion to dismiss the counterclaim for tortious interfer-
ence with a business relationship is DENIED.
SO ORDERED.

Dated: Brooklyn, New York
August*=4 2022
s/NGG
NICHOLAS G. GARAUEIS \/
United States District Judge

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10308387. Public record. Not legal advice.