# Snyder's-Lance, Inc. v. Frito-Lay North America, Inc.

> District Court, W.D. North Carolina · October 21, 2019

URL: https://www.frixlaw.com/law-library/cases/10255085

## Case

- **Court:** District Court, W.D. North Carolina
- **Decided:** October 21, 2019
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10255085

## How later opinions describe it (automated extraction)

- applying Supreme Court precedent interpreting the patent parallels to a Section 1071 trademark appeal

## Opinion text

IN THE UNITED STATES DISTRICT COURT
FOR THE WESTERN DISTRICT OF NORTH CAROLINA
CHARLOTTE DIVISION
CIVIL ACTION NO. 3:17-CV-00652-KDB-DSC
PRINCETON VANGUARD, LLC AND
SNYDER'S-LANCE, INC.,

Plaintiffs,

v. ORDER

FRITO-LAY NORTH AMERICA, INC.,

Defendant.

This case is before the Court sua sponte to consider whether this Court has subject matter
jurisdiction over this dispute. The issue before the Court, which appears to be a matter of first
impression in this Circuit and perhaps nationally, is whether Plaintiffs have the right to file a civil
action in District Court to appeal an adverse remand decision of the Trademark Trial and Appeal
Board (“TTAB”) after Plaintiffs already appealed the TTAB’s initial ruling that their trademark is
generic to the United States Court of Appeals for the Federal Circuit. After a full review of the
relevant proceedings in the TTAB and the Federal Circuit, the governing statute and the parties’
arguments, the Court finds that Plaintiffs waived their right to proceed in District Court by initially
taking their appeal to the Federal Circuit. Therefore, this action will be dismissed without prejudice
for lack of subject matter jurisdiction.
I. LEGAL STANDARD
None of the parties raised the issue of subject matter jurisdiction in this action. However,
because it defines a court’s power to adjudicate cases and controversies, whether a court has
subject matter jurisdiction is a “threshold matter” that a court must consider prior to reaching the
merits of a dispute. See Steel Co. v. Citizens for a Better Env't, 523 U.S. 83, 94–95 (1998); Sucampo
Pharmaceuticals, Inc. v. Astellas Pharma, Inc., 471 F.3d 544, 548 (4th Cir. 2006). “Federal courts
are not courts of general jurisdiction; they have only the power that is authorized by Article III of
the Constitution and the statutes enacted by Congress pursuant thereto.” Bender v. Williamsport
Area Sch. Dist., 475 U.S. 534, 541 (1986). No other matter can be decided without subject matter
jurisdiction. See United States v. Cotton, 535 U.S. 625, 630 (2002); U.S. v. Wilson, 699 F.3d 789,

793 (4th Cir. 2012).
Subject-matter jurisdiction cannot be conferred by the parties, nor can a defect in subject-
matter jurisdiction be waived or forfeited by the parties. Id. Accordingly, questions of subject-
matter jurisdiction may be raised at any point during the proceedings and indeed must be raised
sua sponte by the court when it appears that the court may lack jurisdiction. See Wilson, 699 F.3d
at 793; Brickwood Contractors, Inc. v. Datanet Engineering, Inc., 395 F.3d 385, 390 (4th Cir.
2004). A court must dismiss an action pursuant to Federal Rule of Civil Procedure 12(h)(3) “if
the court determines at any time that it lacks subject matter jurisdiction.” See Fed.R.Civ.P.
12(h)(3). The plaintiff bears the burden of proving subject matter jurisdiction. Richmond, F. &

P.R. Co. v. United States, 945 F.2d 765, 768 (4th Cir. 1991).
II. FACTS AND PROCEDURAL HISTORY
Broadly stated, in this action the parties dispute whether Plaintiff Princeton Vanguard,
LLC1 is entitled to register the trademark PRETZEL CRISPS with the United States Patent and
Trademark Office (“USPTO”).2 More specifically, Defendant Frito-Lay North America, Inc.
(“Frito-Lay”) asserts that the trademark is not entitled to registration because it is a generic mark

1 Princeton Vanguard’s co-Plaintiff is Snyder’s-Lance, Inc., which is its parent company.

2 The Court expresses no opinion on the merits of the parties’ dispute.
or, in the alternative, lacks secondary meaning. See Frito-Lay N. Am., Inc. v. Princeton
Vanguard, LLC, 109 U.S.P.Q.2d (BNA) 1949, 1950 (T.T.A.B. 2014).
In 2010, Frio-Lay filed its opposition to the registration of the mark with the USPTO. An
extensive record of documents, declarations, expert witness testimony and other evidence was
developed by the parties and was submitted by agreement to the TTAB for a trial on the papers.

On February 28, 2014, the TTAB ruled in favor of Frio-Lay, finding that the mark was generic
and cancelling the registration of the mark on the Supplemental Register and denying Princeton
Vanguard’s application to register the mark on the Principal Register. Id.
Plaintiffs appealed that ruling to the Federal Circuit pursuant to 15 U.S.C. § 1071(a). The
Federal Circuit, in a thorough, published opinion, considered the evidence and proceedings in
the TTAB and determined that the TTAB applied the incorrect legal standard in evaluating
whether the mark was generic. Accordingly, the Federal Circuit vacated the TTAB decision and
remanded the case for “application of the correct legal test.” Princeton Vanguard, LLC v Frito-
Lay N. Am., Inc., 786 F.3d 960, 970 (Fed. Cir. 2015). In its opinion, the Federal Circuit plainly

envisioned that it would be reviewing the case again after remand. Id. (declining to analyze all
the parties’ arguments with respect to the evidence of record “[g]iven … our decision to remand,”
but describing the nature of the Federal Circuit’s future appellate review for “substantial
evidence” and noting “[o]ur review under [the substantial evidence] standard ‘can only take place
when the agency explains its decisions with sufficient precision, including the underlying
factfindings and the agency’s rationale.’ (citation omitted).”)
On remand, neither party sought to introduce new or additional evidence into the record.
The TTAB ordered the parties to rebrief the case on the original record, and the case was then
considered on remand based on that record. See Frito-Lay N. Am., Inc. v. Princeton Vanguard,
LLC, 124 U.S.P.Q.2d 1184, 1204–06 (T.T.A.B. 2017). In its opinion on remand, the TTAB
sought to follow the Federal Circuit’s directions3 and issued a lengthier, more detailed opinion
describing its analysis of the parties’ factual contentions and legal claims. Ultimately, however,
the TTAB reached the same conclusion that the mark PRETZEL CRISPS was generic and, in
the alternative, concluded that the mark was descriptive and had not acquired secondary

meaning.
The Plaintiffs did not appeal the TTAB’s opinion on remand to the Federal Circuit.
Instead, on November 6, 2017, Plaintiffs filed a civil action in this Court seeking review of the
TTAB’s remand opinion pursuant to 15 U.S.C. § 1071(b). This matter was reassigned to the
undersigned judge on June 14, 2019. In the course of reviewing the parties’ respective motions
for summary judgment, the Court determined that the issue of subject matter jurisdiction needed
to be considered, and on September 27, 2019 asked the parties to file memoranda of law
addressing jurisdiction. 4 The parties filed their memoranda on October 10, 2019 and the matter
is ripe for decision.

III. DISCUSSION
It appears that the issue before the Court has not previously been decided.5 Therefore, the
proper place for the Court to start its analysis of whether it has subject matter jurisdiction is with

3 However, as noted below, one of Plaintiffs’ repeated arguments in this Court is that the TTAB
failed to follow the Federal Circuit’s instructions on remand. See, e.g., Complaint (Doc. 1) at ¶¶
10, 32, 37.

4 After the Court raised the issue, the parties split in their arguments to the Court, with the Plaintiffs
arguing in favor of jurisdiction and the Defendant taking the position that the Court does not have
jurisdiction.

5 As discussed below, the parties have each cited limited authority that they contend is relevant to
the actual question presented, but neither the parties nor the Court have identified any case that
15 U.S.C. § 1071, the statute under which Plaintiffs claim jurisdiction. If Plaintiffs do not have the
right to appeal to the District Court under that statute, then the parties concede that this Court does
not have subject matter jurisdiction to review the TTAB remand opinion.
In relevant part, 15 U.S.C. §1071 provides:
(a) Persons entitled to appeal; United States Court of Appeals for the Federal Circuit; waiver
of civil action; election of civil action by adverse party; procedure

(1) An applicant for registration of a mark, party to an interference proceeding, party to an
opposition proceeding, … , party to a cancellation proceeding, … , or an applicant for
renewal, who is dissatisfied with the decision of the Director or Trademark Trial and
Appeal Board, may appeal to the United States Court of Appeals for the Federal
Circuit thereby waiving his right to proceed under subsection (b) of this
section: Provided, That such appeal shall be dismissed if any adverse party to the
proceeding, other than the Director, shall, within twenty days after the appellant has filed
notice of appeal according to paragraph (2) of this subsection, files notice with the Director
that he elects to have all further proceedings conducted as provided in subsection (b) of
this section. Thereupon the appellant shall have thirty days thereafter within which to file
a civil action under subsection (b) of this section, in default of which the decision appealed
from shall govern the further proceedings in the case.

…

(b) Civil action; persons entitled to; jurisdiction of court; status of Director; procedure

(1) Whenever a person authorized by subsection (a) of this section to appeal to the United
States Court of Appeals for the Federal Circuit is dissatisfied with the decision of the
Director or Trademark Trial and Appeal Board, said person may, unless appeal has
been taken to said United States Court of Appeals for the Federal Circuit, have
remedy by a civil action if commenced within such time after such decision, not less than
sixty days, as the Director appoints or as provided in subsection (a) of this section.

15 U.S.C. §1071 (emphasis added).
Thus, under Section 1071 a dissatisfied party has two options for appeal. It may appeal to
the Federal Circuit under 15 U.S.C. §1071(a) or it may appeal by filing a civil action in a District

directly addresses the question of whether a dissatisfied party who has already appealed a ruling
of the TTAB to the Federal Circuit can then appeal the TTAB’s opinion on remand on the same
matter to a District Court.
Court under 15 U.S.C. §1071(b). However, the statute makes clear – twice – that a dissatisfied
party may not do both. In §1071(a), the statute says that a party who files an appeal with the Federal
Circuit waives his right to seek District Court review under §1071(b), and then in §1071(b) the
statute again specifically prohibits parties who have taken an appeal to the Federal Circuit from
filing a civil action. Therefore, the plain language of the statute does not allow a dissatisfied party

who has taken an appeal to the Federal Circuit under §1071(a) to later exercise the option to file a
civil action under §1071(b).
Plaintiffs argue that despite the well-defined statutory choice given to dissatisfied parties
to either seek review in the Federal Circuit or in the District Court, Section 1071 should be
interpreted to give parties the option to appeal to the Federal Circuit or seek District Court review
after each and every “decision” of the TTAB. The Court disagrees. While the statute refers to “the
decision” of the Director or the TTAB in discussing when an appeal may be taken, nothing in that
wording limits the scope of the resulting statutory waiver when a Federal Circuit appeal is taken.
Rather, the statute broadly states that by taking an appeal a party “thereby waiv[es] his right to

proceed under subsection (b) of this section” without any limitation as to time or a particular
decision. Perhaps even more clearly, in Section 1071(b), the statute says that an appeal can be
made to a District Court “unless appeal has been taken to [the] United States Court of Appeals for
the Federal Circuit.” Again, there is no language limiting the Federal Circuit appeal as to time or
a particular decision before it precludes the District Court remedy. Finally, by using the words “the
decision” instead of “a decision,” the statute suggests that there is only one, rather than a possible
series of decisions, to which the statutory choice between a Federal Circuit and a District Court
appeal applies.
Another provision of 15 U.S.C. §1071 also supports interpreting the statute to give full
effect to the waiver of a District Court review upon a Federal Circuit appeal. In Section 1071(a)(4),
the statute provides that the Federal Circuit’s determination of an appeal “shall govern the further
proceedings in the case.” If, despite this statutory requirement that the Federal Circuit’s decision
must control later proceedings, the statute were interpreted to permit de novo appeals to District

Court of subsequent “decisions,” as argued by Plaintiffs,6 then the supposed de novo review might
be undercut and, perhaps more problematically, the appellate review of any District Court decision
by its governing Circuit Court of Appeals would be constrained by the Federal Circuit’s ruling.7
The only interpretation of the statute that gives full effect to the mandated primacy of a
Federal Circuit opinion under §1071(a)(4), and avoids the conflict of one Court of Appeals being
“bound” by the decision of another Court of Appeals in an appeal from one of its District Courts,
is to not allow parties to file an appeal in District Court after a Federal Circuit appeal has been
filed. Appeals from TTAB opinions will thus be heard either by the Federal Circuit, who can best
interpret and apply its own prior ruling in the event there was an earlier appeal, or in the first

instance by a District Court and later the Court of Appeals for the circuit in which the District
Court sits if there is no appeal to the Federal Circuit. This procedure, which gives full meaning to
all of the provisions of §1071, is plainly a better and more efficient process for fairly resolving
trademark disputes.

6 See, e.g., Complaint (Doc. 1) at ¶76; Memorandum in Support of Cross-Motion for Summary
Judgment (Doc. 35) at p.11.

7 Unlike appeals involving the Patent Trial and Appeal Board of the USPTO, the Federal Circuit
does not have jurisdiction over appeals from a District Court’s review of a TTAB decision under
15 U.S.C. §1071(b) (only direct appeals under Section 1071(a)) so an appeal from the District
Court must be taken to its governing Circuit Court of Appeals. See 28 U.S.C. §1295(a)(4)(C);
Swatch AG v. Beehive Wholesale, LLC, 739 F.3d 150 (4th Cir. 2014) (appeal to Fourth Circuit
Court of Appeals following civil action filed under 15 U.S.C. §1071(b)).
Beyond the statutory text, the limited authority cited by the parties – along with the interests
of justice and judicial economy – support the conclusion that this Court does not have subject
matter jurisdiction. In response to the Court’s request for briefing on the jurisdictional issue, Frito-
Lay informed the Court that it found no trademark case addressing a situation like the one before
the Court. However, it cited to the Court an “analogous” patent case where the court found that it
lacked subject matter jurisdiction.8

In Beaudet v. Quigg, Civ. A. No. 86–2876, 1987 WL 16329 (D.D.C. Aug. 14, 1987), a
patent applicant dissatisfied with a decision from the Board of Patent Appeals and Interferences
(“Board”) first appealed to the Federal Circuit pursuant to 35 U.S.C. § 141 (the patent analog to
§1071(a)) Id. at *1. The Federal Circuit remanded for the Board to clarify whether it had
considered certain evidence. After the Board issued an opinion on remand pursuant to the Federal
Circuit’s instructions, the applicant then appealed to the District Court alleging jurisdiction under
35 U.S.C. § 145 (the patent analog to §1071(b)).9
In determining that it lacked subject matter jurisdiction, the Beaudet court described a

party’s decision between appeal to the Federal Circuit and appeal to district court as a “binding
election,” rejecting the same argument Plaintiffs make in this case; that is, that the agency’s remand

8 The patent parallels to Section 1071 (35 U.S.C. § 141 (appeal to Federal Circuit) and 35 U.S.C.
§ 145 (appeal to district court)) are interpreted to operate similarly to Section 1071, including in
the Fourth Circuit. See Swatch AG v. Beehive Wholesale, LLC, 739 F.3d 150, 155–56 (4th Cir.
2014) (applying Supreme Court precedent interpreting the patent parallels to a Section 1071
trademark appeal).

9 Similar to Section 1071(a) and (b), Sections 141 and 145 of Title 35 provided at the time that “by
filing [an appeal to the Federal Circuit] the applicant waives his or her right to proceed under
section 145 of this title,” 35 U.S.C. §141, and that a dissatisfied applicant had the option of a civil
remedy (in the United States District Court for the District of Columbia) “unless appeal has been
taken to the United States Court of Appeals for the Federal Circuit…” 35 U.S.C. §145.
decision was “a second, distinct decision” that allow them “to avoid the binding effect of [the]
prior resort to direct appeal.” Id.10 The court explained its analysis of the governing statutes as
follows:
Indeed, the statutory language involved casts doubt on whether, under any
circumstances, there can be multiple ‘decisions’ on an applicant’s appeal of the
rejection of a particular application. Both 35 U.S.C. § 141 and 35 U.S.C.A. § 145
refer to ‘the decision of the Board’ rather than ‘a’ decision of the Board,
suggesting that the Board’s initial affirmance of an examiner’s decision
(reversals will not be appealed further), as well as any subsequent
reconsideration, should be considered a single decision of the Board. Such an
interpretation yields the entirely reasonable rule that when the Federal
Circuit reverses a decision of the Board and remands for further
proceedings, any subsequent appeals must be directed to the court which
has already developed the ‘law of the case.’

Id. n.2 (emphasis added). Accordingly, the court dismissed the case for lack of subject matter
jurisdiction. Id. at *2.
The Court finds that the same reasoning applies to this case. Here, not only have
Plaintiffs argued that the Federal Circuit’s ruling in the appeal of the 2014 TTAB opinion must
be followed as the binding “law of the case,” see Doc. 33 at 1, n.1, a centerpiece of Plaintiffs’
argument is that this Court should find that the TTAB failed to follow the Federal Circuit’s
“direction(s)” or “instructions.” See Complaint (Doc. 1) at ¶¶ 10, 32, 35; Doc. 33 at 8 (alleging
that the TTAB did not comply with the Federal Circuit’s “expectations”); id. at 27 (referring to
the TTAB’s allegedly “erroneous legal position” that Plaintiffs’ claim “disregard[s] the Federal
Circuit’s direction”); see also Doc. 35 at 9 (criticizing the TTAB’s analysis as contrary to “the
Federal Circuit’s instructions”); id. at 25 (alleging that the TTAB did not follow “the Federal

10 While Beaudet might arguably be distinguished from this case because the Federal Circuit only
asked the Board for clarification (rather than ordering a reconsideration under a different legal
standard), the Federal Circuit in this case as in Beaudet expressed its intention to reach the full
merits of the appeal after remand. See Id. at n.3.
Circuit’s direction”). The Federal Circuit, rather than this Court, is far better suited, particularly
in the trademark area in which that circuit has extensive expertise, to determine if the TTAB has
faithfully followed its earlier ruling. Thus, this Court agrees with the Beaudet court that the
“entirely reasonable rule” is that subsequent appeals by the Plaintiffs should go back to the
Federal Circuit, the court to which the Plaintiffs initially appealed.

In its jurisdictional response, Plaintiffs cite to the Court a nearly 50-year-old case from
the Ninth Circuit,11 Gillette Co. v. ‘42’ Prods. Ltd., 435 F.2d 1114, 1118 (9th Cir. 1970), which
they argue is “directly on point.” The Court disagrees. In Gillette, ‘42’ Products Limited (“42
Products”) filed an application to register the mark EXECUTIVE, and Gillette Co. (“Gillette”)
opposed the application before the TTAB. 435 F.2d at 1115. The TTAB dismissed the
opposition, and Gillette appealed to the Court of Customs and Patent Appeals (“CCPA”), the
predecessor to the Federal Circuit. Id. The CCPA subsequently concluded that the TTAB had
erred on the merits and remanded the case to the TTAB. On remand, the TTAB ruled for Gillette
and sustained the opposition. Id. 42 Products, which was not the party who earlier appealed to

the Federal Circuit, then filed a civil action pursuant to Section 1071(b) seeking review of the
decision on remand. Id. In the civil action, the jurisdictional issue was whether 42 Products,
having not previously appealed to the Federal Circuit, was nonetheless prohibited from
appealing to the District Court because it had not elected to object to the earlier Federal Circuit
appeal and proceed in District Court under Section 1071(b). Thus, Gillette is a different case

11 Plaintiffs also cited to the Court a trademark treatise, 3 Thomas McCarthy, McCarthy on
Trademarks and Unfair Competition § 21:20 (5th ed.). However, that treatise cites no authority
other than Gillette, which is readily distinguishable, and its analysis focused solely on the different
circumstances found in Gillette and discussed infra. Thus, the treatise provides no assistance to
the Court on the issues presented here.
than presented by the Plaintiffs, who were the dissatisfied parties who took the first appeal to
the Federal Circuit and now want to appeal the remand opinion to a District Court.
Further, the reasoning of the Ninth Circuit in allowing the plaintiff to pursue a District
Court appeal as its first appeal as a dissatisfied party12 only emphasizes why Plaintiffs are not
entitled to appeal to the District Court after their earlier appeal to the Federal Circuit. After

quoting Section 1071 and discussing cases both finding and rejecting a waiver in various
appeals, the court concluded, “[t]he cited cases only teach that the two remedies are intended to
be alternative and not successive. Once the dissatisfied party has chosen a path of appeal from
a particular decision, he cannot seek to pursue the other.” Id. at 1116. The court then considered
its view of the legislative purpose for the two remedies,13 again emphasizing the single choice
given to each party and the fact that the appeal to District Court was the plaintiff’s first
opportunity as a “dissatisfied” party to choose its appellate forum. Id. at 1117. (“By allowing an
appeal from a second decision to a different reviewing body, [plaintiff ’42 Products] is getting
an appeal in only one forum as Congress intended.” … “[plaintiff] had no way of knowing that

it required a hearing in a civil action until it became the loser in the second decision …We find
no reason why the dissatisfied party should be precluded from utilizing the processes of the

12 While Gillette is distinguishable on its facts and legal reasoning as discussed in this opinion, the
Court notes that there was a persuasive dissent filed in Gillette that would have not permitted the
plaintiff to file a civil action with the District Court after it failed to elect that option at the time of
the Federal Circuit appeal. Id. at 1119-1121.
13 According to Gillette, the primary difference between an appeal to the Federal Circuit and to a
District Court is that a party may introduce new evidence in the District Court that was not
considered by the TTAB. A party, however, can take that opportunity into account when it first
decides where to appeal. Further, in this action, Plaintiffs did not seek to introduce new evidence
in the TTAB on remand, and the evidence they have introduced in this Court is simply evidence
of the same kind on which the TTAB ruled (i.e., additional years of sales, advertising expenditures,
etc.). See Complaint, Doc. 1 at ¶38.
forum best suited to its needs as long as the aid of only one forum is invoked.”) (emphasis
added).
In other words, Gillette holds only that each party gets at least one opportunity as a
“dissatisfied” party to choose whether to appeal to the Federal Circuit or the District Court, not
that parties can choose a different appellate forum after they have already appealed once to the

other forum. Plaintiffs took their one bite at the proverbial apple when they opted for a Federal
Circuit appeal and are not entitled to take another one in this Court.
In summary, Plaintiffs were given a full and fair opportunity to appeal to the District
Court when they chose to appeal the TTAB’s 2014 decision to the Federal Circuit. The Federal
Circuit, “a court ideally fitted by its expertise and experience for a complete decision in this
matter,” Gillette, 435 F.2d at 1120, carefully considered the case and remanded it for
reconsideration, with the clearly expressed expectation that it would completely address the
merits after the TTAB issued its remand opinion. Allowing Plaintiffs – having already
voluntarily chosen to proceed in the Federal Circuit – to appeal de novo to this Court is

inconsistent with the plain language of 15 U.S.C. §1071 and would be wasteful in terms of
judicial economy. Importantly, it would also remove the consideration of the merits from the
court which is indisputably in the best position to render judgment on whether the TTAB
followed the Federal Circuit’s earlier opinion, which the statute provides “shall govern the
further proceedings in the case.” Accordingly, the Court finds that Plaintiffs waived their right
to appeal to this Court by taking their appeal to the Federal Circuit, and this Court thus lacks
subject matter jurisdiction to hear this action.
IV. ORDER
NOW THEREFORE IT IS ORDERED THAT:
This action is DISMISSED without prejudice for lack of subject matter jurisdiction. It is
further ORDERED that the parties’ cross motions for summary judgment (Doc. 28 and 34) are
both denied as moot.

SO ORDERED ADJUDGED AND DECREED.

Signed: October 21, 2019

| Ae) [ie Ka 7 LD. a
Kenneth D. Bell Vy,
United States District Judge i f

13

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10255085. Public record. Not legal advice.