# Neff Group Distributors, Inc. v. Cognex Corporation

> District Court, D. Massachusetts · August 5, 2022

URL: https://www.frixlaw.com/law-library/cases/10200445

## Case

- **Court:** District Court, D. Massachusetts
- **Decided:** August 5, 2022
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10200445

## How later opinions describe it (automated extraction)

- holding that the existence of forum- selection clause is more significant than whether one court was speedier than the other

## Opinion text

IN THE UNITED STATES DISTRICT COURT
FOR THE WESTERN DISTRICT OF WISCONSIN

NEFF GROUP DISTRIBUTORS, INC.,

Plaintiff, OPINION AND ORDER
v.
22-cv-186-wmc
COGNEX CORPORATION,

Defendant.

Plaintiff Neff Group Distributors, Inc., claims that defendant Cognex Corporation
terminated their business relationship without justification or cause in violation of the
Wisconsin Fair Dealership Law, Wis. Stat. Ch. 135 (“WFDL”), the Indiana Deceptive
Franchise Practices Act, Ind. Code § 23-2-2.7 (“IDFPA”), and common law theories of
promissory estoppel and unjust enrichment. Neff initially filed its lawsuit in Dane County
Circuit Court, and Cognex removed to federal court under 28 U.S.C. §§ 1441 and 1446.
Because the notice of removal adequately alleges that there is complete diversity and the
amount in controversy exceeds $75,000, this court has jurisdiction under 28 U.S.C. §
1332. Cognex now moves under 28 U.S.C. § 1404(a) to transfer the case from this court
to the District of Massachusetts because the parties’ dispute arise under an agreement that
requires resolution in Massachusetts courts. (Dkt. #7.) While plaintiff opposes that
motion, the forum-selection clause in the parties’ contract is controlling. Accordingly, the
court will grant the motion to transfer.
BACKGROUND1
Defendant Cognex is a Massachusetts-based manufacturer of systems, software,
sensors and industrial barcode readers used in automated manufacturing. Plaintiff Neff

Group Distributors is a regional reseller of various industrial products used primarily in
manufacturing. Approximately 12 years ago, Cognex entered in a contract with plaintiff
Neff, under which Neff would purchase and resell certain Cognex products in Indiana. The
parties eventually expanded Neff’s authorized territory via three, separate Strategic
Partnership Agreements that covered different territories: (1) Indiana and Illinois; (2)
Wisconsin; and (3) Ohio, Pennsylvania and West Virginia, collectively.

On January 1, 2021, the parties signed the most-recent iterations of these
agreements. (Compl., Exs. A, B, C (dkt. #1-1) § 3.0.) In keeping with the parties’
contracting history, each of the three agreements were effective for one-year terms, which
automatically expired on December 31, 2021. (Id.) On November 2, 2021, Cognex
notified Neff that Cognex intended to allow the current agreements to expire without any
opportunity for renegotiation or renewal, effectively terminating the parties’ business

relationship. Neff responded on December 13, 2021, warning that failure to set forth any
rationale for unilaterally terminating the agreements through “natural expiration” exposed
Cognex to liability under the WFDL and other laws.
On March 2, 2022, Neff filed this action against Cognex in Dane County Circuit
Court. In response, Cognex sent Neff a letter demanding that it immediately dismiss that

1 The background facts are drawn from plaintiff’s complaint and accepted as true for purposes of
resolving defendant’s motion to transfer absent compelling evidence to the contrary. Ashcroft v.
Iqbal, 556 U.S. 662, 678 (2009).
action in Dane County because it violated the forum-selection clause contained in the
parties’ agreements. After Neff refused, Cognex timely removed the action to federal court
and moved to transfer to Massachusetts.

OPINION
When a party moves to transfer under a contractually valid, forum-selection clause,

“a district court should transfer the case unless extraordinary circumstances unrelated to
the convenience of the parties clearly disfavor a transfer.” Atl. Marine Constr. Co. v. U.S.
Dist. Ct. for W. Dist. of Texas, 571 U.S. 49, 52 (2013); see also Mueller v. Apple Leisure Corp.,
880 F.3d 890, 894 (7th Cir. 2018). Accordingly, there are two steps to determine whether
to transfer a case under a forum-selection clause. First, the court must determine whether
the forum-selection clause is contractually valid and applicable to the instant action. Atl.

Marine, 571 U.S. at 62, n.5. Second, the court must conduct an analysis under 28 U.S.C.
§ 1404(a) to determine whether any public interest factors clearly disfavor a transfer in the
interests of justice. Id. at 63.
Defendant argues that the forum-selection clauses in the three agreements are valid
and applicable to the parties’ dispute, and no other factors justify disregarding the forum-

selection clauses. Plaintiff disagrees, arguing that the forum-selection clauses are invalid
under Wisconsin law and inapplicable to the parties’ dispute, as well as that § 1404 factors
counsel against transfer in this case. The court addresses the parties’ arguments on each
prong of the two-part test below.
I. Validity and Applicability of Forum-Selection Clause
The forum-selection clauses in the parties’ agreements are identical and state

that:
Any claim suit or proceeding brought by either party regarding
the interpretation, breach or enforcement of the Agreement or
the relationship of the parties shall be exclusively filed in and
heard by any court with jurisdiction to hear such disputes in
Boston, Massachusetts.
(Compl., Exs. A, B, C, (dkt. #1-1) § 11.5.1.)
Defendant argues that this forum-selection clause is valid and applicable whether
evaluated under federal common law, Massachusetts law or Wisconsin law. The court
agrees. As an initial matter, forum-selection clauses are presumptively valid under both
federal and state common law. See Bremen v. Zapata Off-Shore Co., 407 U.S. 1, 17–18
(1972) (federal common law presumes forum-selection clauses are valid); Jackson v. Payday
Fin., LLC, 764 F.3d 765, 776 (7th Cir. 2014) (same); Converting/Biophile Labs., Inc. v. Ludlow
Composites Corp., 2006 WI App 187, ¶ 22, 296 Wis. 2d 273, 722 N.W.2d 633 (“A
contract’s forum-selection clause is presumptively valid in Wisconsin.”); Jacobson v.
Mailboxes Etc. U.S.A., Inc., 646 N.E.2d 741, 743 (Mass. 1995) (adopting federal law and
holding that forum-selection clauses should be enforced so long as “it is fair and reasonable
to do so”).

In the face of this presumption, plaintiff argues that the forum-selection clause at
issue here is invalid because it was the result of “fraud, undue influence or overweening
bargaining power.” (Pl.’s Br. Opp’n (dkt. #14) 10–11.). Specifically, plaintiff asserts that
the clauses were adopted as the result of unequal bargaining power between “a small family-
owned business” and a large manufacturer. (Id. at 11.) However, plaintiff offers no
evidence to support its assertion. For example, plaintiff offers nothing to suggest the
contracts or any provisions were offered on a fraudulent or take-it-or-leave-it basis, rather

than freely negotiated. To the contrary, plaintiff concedes that it is a national distributor
with multiple locations, and that it agreed to the basic provisions in the parties’ agreements,
including the forum-selection clauses, on three, separate occasions. Moreover, plaintiff
offers nothing to suggest that its forum-selection clause differs from those reasonably and
uniformly accepted by all other Cognex resellers. The fact that a uniform forum-selection

clause favors Cognex over it having to litigate in different forums across the country is
hardly surprising, much less evidence of fraud, undue influence or overweening bargaining
power, at least by itself. Accordingly, plaintiff has offered no evidence that the forum-
selection clause should be disregarded because it was the result of unequal bargaining
power.
Alternatively, plaintiff argues that the forum-selection clause is invalid because its

enforcement would contravene the Wisconsin Fair Dealership Law (“WFDL”), which
permits dealers, like plaintiff, to bring a WFDL claim “in any court of competent
jurisdiction.” Wis. Stat. § 135.06. Defendant raises a legitimate question as to whether
the WFDL applies at all to any of the three agreements, given the relationship originated
in Indiana and expanded out to a territory covering six states, of which Wisconsin is but
one. See Baldewein Co. v. Tri-Clover, Inc. 2000 WI 20, ¶ 23, 233 Wis. 2d 57, 606 N.W.2d

145 (limiting “the application of the WFDL to commercial relationships that exist in some
substantial way in [Wisconsin]”); Generac Corp. v. Caterpillar, Inc., 172 F.3d 971, 976 (7th
Cir. 1999) (same). At most, this would mean that only the parties’ agreements covering
the Wisconsin territory would be governed by the WFDL.
Moreover, even if this court were to assume without deciding that the WFDL should

be considered in a § 1404 analysis of the parties’ current dispute, however, “forum-
selection clauses are not automatically voided by the WFDL.” ACD Distrib., LLC v.
Wizards of the Coast, LLC, No. 18-CV-658-JDP, 2018 WL 4941787, at *2 (W.D. Wis. Oct.
12, 2018) (enforcing forum-selection clause over objection that it conflicted with WFDL);
see also Brava Salon Specialists, LLC v. Label.M USA, Inc., No. 15-CV-631-BBC, 2016 WL

632649, at *2 (W.D. Wis. Feb. 17, 2016) (same); Rolfe v. Networking Funding LP, No. 14-
cv-9-BBC, 2014 WL 2006756, at *2 (W.D. Wis. May 16, 2014) (same). Rather, in
Atlantic Marine, 571 U.S. at 52, the United States Supreme Court directs federal courts to
decide whether such state laws would qualify as an “extraordinary circumstance,” which
would make enforcement of the forum-selection clause unreasonable. See also ACD Distrib.,
2018 WL 4941787, at *2. As discussed below in the section regarding “public interest”

factors, since plaintiff may pursue any meritorious WFDL claim in the District of
Massachusetts, the fact that it pleaded such a claim is not sufficient by itself to render the
forum-selection clause invalid or unreasonable.
Finally, plaintiff contends that even if the forum-selection clause is valid, it is
inapplicable to its claims in this case. As support, plaintiff points to a provision in the

parties’ agreements that immediately follows the forum-selection provision and states:
Notwithstanding the foregoing, because the unauthorized use,
transfer or dissemination of Products or any Software or other
Cognex Technology, or any Confidential Information, may
irreparably harm a party, either party may, without limiting its
other rights and remedies, seek equitable relief, including but
not limited to injunctive relief in any court of competent
jurisdiction.

(Compl., Exs. A, B, C, (dkt. #1-1) § 11.5.1.) Having pleaded equitable claims for
promissory estoppel and unjust enrichment, as well as injunctive relief, plaintiff argues it
is contractually empowered to bring suit in any court of competent jurisdiction
notwithstanding the forum-selection provision.
Unfortunately for plaintiff, this argument has no more validity than its other
arguments. Rather, the forum-selection clause in the parties’ agreements states that “[a]ny
claim . . . regarding the interpretation, breach or enforcement of the Agreement or the
relationship of the parties shall be exclusively filed in . . . Boston, Massachusetts.” (Id.
(emphases added).) Since all of plaintiff’s claims unambiguously demand interpretation
of the parties’ agreements, or at minimum, interpretation of the relationship of the parties,
the forum-selection clause applies to this action. In contrast, the follow-on provision
referring to claims for equitable relief is narrower and includes claims based on the
“unauthorized use, transfer or dissemination of Products or any Software or other
Cognex Technology, or any Confidential Information.” (Id.) Because plaintiff’s claims

do not arise out of “the unauthorized use, transfer or dissemination of” Cognex’s
products, software, technology or confidential information, they fall outside that
provision all together. Accordingly, plaintiff has offered no viable basis to conclude the
agreements’ forum-selection clauses are invalid or inapplicable to the parties’ action.
II. Public Interest Factors
The remaining question is whether under § 1404(a) other public-interest factors
show that it would be in the interests of justice to disregard the forum-selection clause and

decline to transfer the case. Atl. Marine, 571 U.S. at 52. Generally, § 1404(a) permits a
“flexible and individualized analysis,” imploring courts to “look beyond a narrow or rigid
set of considerations” and consider both public-interest and private-interest factors.
Research Automation, Inc. v. Schrader-Bridgeport Int’l, Inc., 626 F.3d 973, 978 (7th Cir. 2010).
However, when there is a valid forum-selection clause, courts are precluded from

considering all the typical factors for a § 1404(a) analysis. Atl. Marine, 571 U.S. at 63. In
particular, courts are not to give any weight to the plaintiff’s choice of forum or private
interests, such as the general convenience of the parties. Id. at 64; see also ACD Distrib.,
LLC, 2018 WL 4941787, at *2. Instead, courts are only to consider arguments relevant
to public-interest factors. Atl. Marine, 517 U.S. at 64. Regardless, an unfair or
unreasonable forum-selection clause will not be enforced under Massachusetts, Wisconsin

or federal common law, meaning plaintiff has identified no persuasive basis for concluding
that the forum-selection clause in the parties’ Agreements is unfair or unreasonable.
While public-interest factors may include “the administrative difficulties flowing
from court congestion; the local interest in having localized controversies decided at home;
and the interest in having the trial of a diversity case in a forum that is at home with the
law,” id. at 63 n.6, a valid forum-selection clause should be “given controlling weight in all

but the most exceptional circumstances”; as such, “public-interest factors will rarely defeat
a transfer motion.” Id. at 51, 60 (citing Stewart Org., Inc. v. Ricoh Corp., 487 U.S. 22, 33
(1988) (Kennedy, J., concurring)).
Here, plaintiff identifies only two public-interest factors to consider, and neither of

which are exceptional under the circumstances. First, plaintiff points out that in 2021, the
time to trial was approximately a year longer in the District of Massachusetts than in this
court. (Pl.’s Br. Opp’n (dkt. #14) 12.) Thus, plaintiff argues that denying defendant’s
transfer motion would serve the “interests of justice” by enabling the parties to reach a
faster resolution. (Id.) Though this factor certainly weighs in plaintiff’s favor, the presence

of the forum-selection clause is a more than effective counter-weight. See In re Ryze Claims
Sols., LLC, 968 F.3d 701, 711 (7th Cir. 2020) (holding that the existence of forum-
selection clause is more significant than whether one court was speedier than the other).
Second, plaintiff argues that this court’s familiarity with Wisconsin law (and the
WFDL in particular) is a public-interest factor that weighs in favor of denying Cognex’s
transfer motion. For reasons already discussed, the court is dubious that the WFDL applies

to any of the agreements, save perhaps one. Regardless, “federal judges routinely apply the
law of a State other than the State in which they sit.” Atl. Marine, 571 U.S. at 67. Thus,
although this court’s familiarity with and interest in resolving claims under Wisconsin law
is a valid public-interest factor, the strength of this factor is curtailed by the fact that “there
are no exceptionally arcane features of the [WFDL or any other arguably applicable
Wisconsin law] that are likely to defy comprehension by a federal judge” sitting outside

Wisconsin. Brava Salon Specialists, No. 15-CV-631-BBC, 2016 WL 632649, at *2 (quoting
Atl. Marine, 571 U.S. at 68). Finally, only one of plaintiff’s four counts involves the WFDL,
and only one of the three agreements (the one with a Wisconsin territory) is even arguably
governed by it. This is hardly a basis to find exceptional circumstances overcoming the
parties’ valid forum-selection clause for transfer of the case as a whole.

In sum, plaintiff has not met its burden of establishing that enforcement of the
forum-selection clause would be unreasonable. To some degree, the public-interest factors
raised by plaintiff may arguably support a Wisconsin forum in the “interests of justice,”
but they simply do not establish the “most exceptional circumstances” envisioned by the
Atlantic Marine decision, either separately or in combination. Rather, the “interests of

justice” are better served by holding the parties to their bargain and enforcing a valid,
applicable forum-selection clause. Accordingly, this case will be transferred to the United
States District Court for the District of Massachusetts.

ORDER
IT IS ORDERED that:
1) Defendant Cognex Corporation’s motion to transfer (Dkt. #7) is GRANTED.
2) The clerk of court is directed to TRANSFER this case to the District of
Massachusetts.
Entered this 5th day of August, 2022.
BY THE COURT:

/s/
__________________________________
WILLIAM M. CONLEY
District Judge

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10200445. Public record. Not legal advice.