# B&G Equipment Company, Inc. v. AiroFog USA, LLC

> District Court, M.D. Florida · March 26, 2020

URL: https://www.frixlaw.com/law-library/cases/10104905

## Case

- **Court:** District Court, M.D. Florida
- **Decided:** March 26, 2020
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

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## Opinion text

UNITED STATES DISTRICT COURT
MIDDLE DISTRICT OF FLORIDA
TAMPA DIVISION

B&G EQUIPMENT COMPANY, INC.,

Plaintiff,

v. Case No: 8:19-cv-403-T-36AEP

AIROFOG USA, LLC,

Defendant.
___________________________________/

ORDER
This cause comes before the Court on Defendant’s Motion for Partial Judgment on the
Pleadings (the “Motion”), (Doc. 49), Plaintiff’s response in opposition, (Doc. 52), Defendant’s
reply, (Doc. 55), and Plaintiff’s sur-reply, (Doc. 58). The Court, having considered the parties’
submissions and being fully advised in the premises, will deny the Motion.
I. BACKGROUND
A. Factual Background1
B&G Equipment Company, Inc. (“Plaintiff”) manufactures and sells various pest control
products to pest control specialists and the American public. (Doc. 1 ¶5). One of Plaintiff’s most
popular and longest-running products is a sprayer (the “B&G Sprayer”). Id. at ¶10. (internal
quotation marks omitted). The B&G Sprayer rapidly became the corporate image and brand for
Plaintiff, and continues to represent Plaintiff’s corporate image and brand, following Plaintiff’s
introduction of the product in 1962. Id. at ¶11. Plaintiff owns two incontestable trademark
registrations on the B&G Sprayer: (1) a trademark registration for the B&G Sprayer, including the

1 The statement of facts is derived from the Complaint for Damages, Injunctive Relief and Demand
for Jury Trial (the “Complaint”), (Doc. 1), the allegations of which the Court accepts as true in
ruling on the Motion, Perez v. Wells Fargo N.A., 774 F.3d 1329, 1335 (11th Cir. 2014).
words “B&G” stamped thereon; and (2) a trademark registration for the B&G Sprayer’s body
(collectively, the “Trademark Registrations”). Id. at ¶¶13–14. Plaintiff also owns common law
trademark and trade dress rights for certain unique and ornamental features of the B&G Sprayer
(the “B&G Sprayer Trade Dress”). Id. at ¶15. The following features constitute the B&G Sprayer

Trade Dress:
(1) a cylindrical barrel; (2) circumferential rings extending around
the barrel; (3) a slightly conical top member for the barrel; (4) a
handle configuration incorporation a tubular gripping portion and a
semicircular support member connecting the gripping portion to a
pump portion of the barrel; (5) a sprayer wand with an obtusely
angled tip portion; and (6) a diagonal mounting pocket for the
sprayer wand affixed to the barrel, which holds the sprayer wand
generally upright when mounted to the barrel.
Id.
Plaintiff has continuously and actively marketed the B&G Sprayer with the B&G Sprayer
Trade Dress in interstate commerce since the product’s introduction, Plaintiff has enjoyed the
goodwill associated with the B&G Sprayer Trade Dress, and customers within the pest control
industry associate the B&G Sprayer Trade Dress exclusively with B&G. Id. at ¶¶18, 20–21.
Airofog USA, LLC (“Defendant”) distributes pest control products, including sprayers,
throughout the country. Id. at ¶¶7–8. Plaintiff and Defendant share the same trade channels for
their products, have previously attended the same trade shows, and target the same end customers.
Id. at ¶¶30–32. As early as October 2014, Defendant began selling a sprayer (the “AF Sprayer”)
that blatantly copied the B&G Sprayer’s design. Id. at ¶22. The AF Sprayer includes the features
shown in Plaintiff’s two Trademark Registrations, except AF Sprayer’s barrel displays the
“Airofog” name instead of the “B&G” name. Id. at ¶28. The AF Sprayer also includes the elements
of the B&G Sprayer Trade Dress. Id. at ¶29.
Consequently, Plaintiff sued Defendant in this Court for trademark infringement and unfair
competition in 2016 (the “2016 Litigation”). Id. at ¶38. Plaintiff and Defendant subsequently
entered into a written settlement agreement, dated November 15, 2017 (the “Settlement
Agreement.”). In accordance with the settlement between the parties, the Court dismissed the 2016

Litigation on December 5, 2017. Id. at ¶39. Pursuant to the Settlement Agreement, Defendant
agreed to: (1) label the AF Sprayer with a vinyl, destructive “Made in China” label; (2) adjust the
lengths of the AF Sprayer’s wands to either 7.5 or 17.5 inches; (3) make certain parts of the AF
Sprayer, including the wands, hose, trigger valve, and filter non-interchangeable with the B&G
Sprayer; and (4) make no parts for the AF Sprayer that would be interchangeable with parts for
the B&G Sprayer, except for a few parts irrelevant to this action. Id. at ¶¶ 42, 44, 46–48.
Following the parties’ execution of the Settlement Agreement, Plaintiff learned that
Defendant (1) utilizes “Made in China” labels that may be removed easily without causing
destruction to the label; (2) uses wands for the AF Sprayer that are not exactly 7.5 inches or 17.5
inches; and (3) uses certain parts for the AF Sprayer that are interchangeable with the B&G

Sprayer’s parts. Id. at ¶50. These recent actions allegedly constitute material breaches of the
Settlement Agreement. Id. at ¶¶49, 54. Although Plaintiff afforded Defendant an opportunity to
cure the material breaches of the Settlement Agreement, Defendant failed to do so. Id. at ¶¶54–59.
Defendant continues to advertise and sell the AF Sprayer while touting the interchangeability of
the AF Sprayer’s parts with the B&G Sprayer and the AF Sprayer’s wand lengths in excess of 7.5
and 17.5 inches. Id. at ¶60.
B. Procedural Posture
Plaintiff now brings several claims against Defendant, including claims for violations of
the Lanham Act, 15 U.S.C. § 1051 et seq., violation of the Florida Deceptive and Unfair Trade
Practices Act, Fla. Stat. § 501.201 et seq., and breach of contract. Id. at ¶¶62–135. Defendant
answers, asserts affirmative defenses, and counterclaims.2 (Doc. 21). Plaintiff likewise answers
and asserts affirmative defenses to Defendant’s counterclaims. (Doc. 32). With the pleadings
closed, Defendant moves for partial judgment on the pleadings, asking the Court to enter judgment

in its favor on all of Plaintiff’s claims, expect the breach of contract claim. (Doc. 49 at 3).
II. LEGAL STANDARD
Federal Rule of Civil Procedure 12(c) permits a party to move for judgment on the
pleadings. Fed. R. Civ. P. 12(c). This rule provides “a means of disposing of cases when . . . a
judgment on the merits can be achieved by focusing on the content of the competing pleadings . .
. .” 5C Charles Alan Wright et al., Federal Practice and Procedure § 1367 (3d ed. 2004). In
evaluating a motion for judgment on the pleadings, a court will accept the facts in the complaint
as true and view them in the light most favorable to the nonmoving party. See Cunningham v. Dist.
Attorney’s Office for Escambia Cnty., 592 F.3d 1237, 1255 (11th Cir. 2010). As such, “[a] motion
for judgment on the pleadings is governed by the same standard as a motion to dismiss under Rule

12(b)(6).” Carbone v. Cable News Network, Inc., 910 F.3d 1345, 1350 (11th Cir. 2018) (internal
quotation marks omitted). “Judgment on the pleadings is proper when no issues of material fact
exist, and the moving party is entitled to judgment as a matter of law based on the substance of the
pleadings and any judicially noticed facts.” Id. (internal quotation marks omitted). If there is a
material dispute of fact, judgment on the pleadings must be denied. Perez, 774 F.3d at 1335.
When resolving a motion for judgment on the pleadings, the Court must consider all of the
pleadings: the complaint, the answer, and any documents attached as exhibits. Eisenberg v. City

2 Defendant counterclaims for false designation of origin under Section 43(a) of the Lanham Act,
15 U.S.C. § 1125(a), and violation of Florida’s Deceptive and Unfair Trade Practices Act, Fla.
Stat. § 501.201 et seq. (Doc. 21 at 19–27).
of Miami Beach, 54 F. Supp. 3d 1312, 1319 (S.D. Fla. 2014). If “matters outside the pleadings are
presented to and not excluded by the court, the motion shall be treated as one for summary
judgment and disposed of as provided in Rule 56, and all parties shall be given reasonable
opportunity to present all the material that is pertinent to the motion.” Fed. R. Civ. P. 12(d); but

see, e.g., Cunningham, 592 F.3d at 1255 (taking judicial notice upon consideration of a motion for
judgment on the pleadings without converting the motion to one for summary judgment). “A copy
of a written instrument that is an exhibit to a pleading is part of the pleading for all purposes.” Fed.
R. Civ. P. 10(c).
III. ANALYSIS
In moving for partial judgment on the pleadings, Defendant argues that the Court should
enter judgment in its favor on every claim, except the allegations of the breach of contract claim
pertaining to Defendant’s actions occurring after November 15, 2017, because Plaintiff released
these claims in the Settlement Agreement and covenanted that it would not sue Defendant on the
same claims. (Doc. 49 at 3). For the reasons set forth below, the Motion is due to be denied.

A. The Settlement Agreement
The analysis begins, as it must, with the language of the Settlement Agreement, a copy of
which Plaintiff attaches to the Complaint. (Doc. 1-3). The Settlement Agreement provides that it
must be governed by and construed in accordance with Georgia law, without regard to the conflict
of laws principles thereunder. (Doc. 1-3 at 5). Both parties agree that the Settlement Agreement
must be construed with reference to Georgia law. (Docs. 49 at 3; 52 at 9). Accordingly, the Court
will construe the Settlement Agreement with reference to Georgia law.
Georgia law provides that a release or settlement agreement constitutes a contract that is
subject to a court’s construction. Kobatake v. E.I. DuPont De Nemours & Co., 162 F.3d 619, 624
(11th Cir. 1998) (per curiam) (quoting Darby v. Mathis, 441 S.E.2d 905, 906 (Ga. Ct. App. 1994)).
A settlement agreement therefore “must meet the same requirements of formation and
enforceability as other contracts.” Lamb v. Fulton-DeKalb Hosp. Auth., 677 S.E.2d 328, 333 (Ga.
Ct. App. 2009) (internal quotation marks omitted). The “cardinal rule” of contract construction is

ascertaining the intention of the parties. Ga. Code. Ann. § 13-2-3; Glazer v. Crescent
Wallcoverings, Inc., 451 S.E.2d 509, 512 (Ga. Ct. App. 1994) (“As in any situation involving the
construction of a contract, magic words are not required, and the goal of the court is to look for
the intent of the parties.”). “If that intention is clear and it contravenes no rule of law and sufficient
words are used to arrive at the intention, it shall be enforced irrespective of all technical or arbitrary
rules of construction.” Ga. Code. Ann. § 13-2-3. “When a contract provides plainly that it was the
intent of the parties to settle and effect a resolution of all claims and disputes of every kind and
nature among them . . . that it is the entire agreement of the parties; and that they released and
waived all claims against each other of any kind whether known or unknown . . . no grounds at
law or in the contract exist to open it to jury examination.” Kobatake, 162 F.3d at 625 (internal

quotation marks and alterations omitted).
In the Settlement Agreement, Plaintiff and Defendant expressed their “desire to
compromise and settle all of B&G’s claims in the Litigation, as well as all other claims that could
have been brought by [Defendant] in the Litigation” upon the Settlement Agreement’s terms,
covenants, and conditions.3 (Doc. 1-3 at 1). As such, Plaintiff released certain types of claims
against Defendant. Specifically, Section 2.1 of the Settlement Agreement (the “B&G Release”)
provides:

3 The Settlement Agreement defines “Litigation” by simply referring to B&G Equipment Co., Inc.
v. Airofog USA, LLC, Case No. 8:16-cv-3432-CEH-MAP.” (Doc. 1-3 at 1).
Except with respect to the obligations created by or arising out of
this Agreement, B&G, and each of B&G's attorneys,
representatives, agents, heirs, successors and assigns (collectively
the "B&G Releasors") hereby releases, acquits and forever and
absolutely discharges Airofog, and each of Airofog's employees,
attorneys, representatives, agents, officers, directors, parents,
subsidiaries, Affiliates and insurance carriers, past and present
(collectively, the "Airofog Releasees") of and from any and all
Claims,-that the B&G Releasors now have against the Airofog
Releasees, including but not limited to any Claims, facts or
allegations which were or could have been asserted in the Litigation,
or which arise out of the facts, circumstances and allegations in the
Litigation, and that existed prior to [November 15, 2017]
(collectively, the "B&G Release").
Id. at 2 (original emphasis removed).4
Thus, except for those obligations created by or arising out of the Settlement Agreement,
Plaintiff released Defendant of and from two types of claims: (1) claims that Plaintiff then had
against Defendant, including, without limitation, any claims, facts, or allegations which were or
could have been asserted in the 2016 Litigation, or which arise out of the facts, circumstances, and
allegations in the 2016 Litigation; and (2) claims that existed prior to November 15, 2017.
Significantly, the Settlement Agreement also states that the parties acknowledge and agree that the
Settlement Agreement “fully and finally releases and forever resolves [Plaintiff’s] Claims against
[Defendant]” in the 2016 Litigation. Id.
Similarly, Plaintiff covenanted, among other things, not to make any claim or commence
any lawsuit or cause of action which was brought or otherwise could have been brought in the
2016 Litigation, or which otherwise served as the subject of the B&G Release. Id. Specifically,
Section 2.4 of the Settlement Agreement (the “Covenant Not to Sue”) provides:

4 The Settlement Agreement defines “Claims” as “any and all actual or possible claims,
counterclaims, third-party claims, contribution claims, indemnity claims, demands, actions,
liabilities, damages, losses, causes of action, obligations, losses and all actual or possible other
claims of every kind and nature in law or equity, whether arising under state, federal, international
or other law.” (Doc. 1-3 at 2).
B&G covenants that it will never make any claim or commence or
prosecute against Airofog any suit, cause of action or alleged cause
of action, claim or demand which was brought, or could have been
brought, in the Litigation, or which is otherwise the subject of the
B&G Release (the "B&G Covenant Not To Sue").
Id. (original emphasis removed).
Defendant also made certain representations, warranties, and covenants in the Settlement
Agreement. Section 3.3 of the Settlement Agreement provides:
In consideration of the B&G Release, and other good and valuable
consideration, the receipt of which is hereby acknowledged, Airofog
represents, warrants and covenants that:
(a) The AF Sprayer, AF ADU, and AF Termite Tool (collectively
the "Products") shall all be marked "Made In China" from the
Effective Date forward for so long as such Products, or any
component parts thereof, are actually made in China and such
Products are sold in the United States of America. This marking
requirement shall not apply to Products sold to customers outside
the United States of America. The marking of the AF Sprayer shall
be a sticker of ½" width and 1 ½" length with the wording taking up
eighty percent (80%) or more of the sticker area, and the sticker shall
be placed at a position on the lower portion of the tank which is
clearly visible to consumers and which is not obstructed by any
portions of the AF Sprayer. For the AF ADU and the AF Termite
Tool, the sticker shall 3/8" width and 1 1/8"length with the wording
taking up eighty percent (80%) or more of the sticker area and may
be placed in any location that is easily visible to the purchaser. All
stickers comprise vinyl, destructible labels, or some equivalent type
of label which is tamper resistant, or which is made in such a manner
so as not to be easily removable from the respective Products
without destruction of the label itself. B&G agrees that the following
types of labels are appropriate for use in connection with this sub-
section: (i) Brady Defender™ destructible labels made by Brady
(http://www.bradybrandprotection.com/), (ii) CAMCODE®
destructible labels made by Horizons Inc.
(https://www.camcode.com/), or (iii) NADCO® destructible vinyl
labels [Material 7613] made by Nadco Tapes & Labels, Inc. (
http://www.nadco-inc.com/index.html). A "Made in China" label
for the AF Sprayer shown on its location, which is compliant with
this paragraph, is attached as Exhibit B.
(b) Airofog will sell off no more than twenty-five (25) AF Sprayers
of the current design after the Effective Date of this Agreement. All
other AF Sprayers sold by Airofog going forward shall be of the
New Designs defined and agreed upon below, and Airofog shall not
sell any AF Sprayers with the old design after thirty (30) days from
the Effective Date of this Agreement. Additionally, Airofog
represents and warrants that, as of the Effective Date, it has no more
than twenty-five (25) units of each of the AF ADU and AF Termite
Tool in inventory, and that it shall not sell any AF ADU or AF
Termite Tool products of the old design after thirty (30) days from
the Effective Date of this Agreement.
Id. (alterations in original).
Section 3.4 of the Settlement Agreement states further consideration for the B&G Release,
providing:
In further consideration of the B&G Release, and other good and
valuable consideration, the receipt of which is hereby
acknowledged, Airofog represents, warrants and covenants to make
and maintain the following changes to the AF Sprayer, AF ADU and
AF Termite Tool (collectively, the "New Designs"):
(a) The lengths of the wands for the AF Sprayer shall be only 7 ½
inches or 17 ½ inches, and shall not be interchangeable with wands
for the current B&G Sprayer; The hose, trigger valve, and filter for
the AF Sprayer shall not be interchangeable with the current B&G
Sprayer; No parts for the AF Sprayer shall be interchangeable with
the B&G Sprayer, except for the parts shown in Exhibit C attached
hereto; The color of the hose for the AF Sprayer shall be blue; The
base of the AF Sprayer shall be blue and the pocket in the base for
holding the tip of the sprayer wand shall be more circular and deeper
than the pocket in the B&G Sprayer, as shown in Exhibit D attached
hereto; The pump handle of the AF Sprayer shall have the square
configuration (but not the color) shown in Exhibit E attached hereto;
The flat portion of the pump handle of the AF Sprayer shall include
a colored sleeve; The pump cap of the AF Sprayer shall be
approximately 2½ times the size of the pump cap on the B&G
Sprayer (collectively, the "AF Sprayer New Design").
(b) The color of the hose and the clamp cap for the AF ADU shall
be blue, as shown in Exhibit F attached hereto; The clamp for the
AF ADU shall have a twist locking mechanism, as opposed to the
push locking ring of the B&G ADU (collectively, the "AF ADU
New Design"). Id. at 3–4.
(c) The color of the handle for the AF Termite Tool and the color of
the foot ram for the AF Termite Tool shall be blue or black; the
handle of the AF Termite Tool and the foot ram of the AF Termite
Tool shall have the configurations shown in Exhibit G attached
hereto and shall not interchangeable with the handle or the foot ram
of the B&G TT400; The rods of the AF Termite Tool shall be quick
connect, and not interchangeable with the rods currently used with
the B&G TT400. The valve parts of the AF Termite Tool shall not
be interchangeable with the valve parts of the B&G TT400
(collectively, the "AF Termite Tool New Design").
Id. at 3–4.
The Settlement Agreement’s merger clause also provides that the Settlement Agreement
contains the entire agreement between Plaintiff and Defendant concerning the subject matter
therein and supersedes and cancels all prior agreements, negotiations, and commitments regarding
the Settlement Agreement’s subject matter. Id. at 5. Finally, the Settlement Agreement contains a
severability clause, which provides:
The illegality, invalidity, or unenforceability of any provisions of
this Agreement shall not operate to invalidate the whole Agreement
and shall in no way affect the validity or enforceability of any other
provisions of this Agreement and they will remain in full force and
effect. If any provision of this Agreement is found by a court of
competent jurisdiction to be invalid or unenforceable the affected
provision shall be modified to the minimum extent necessary to be
valid and enforceable and shall be enforced as modified.
Id. at 5.
Neither Defendant nor Plaintiff challenge the Settlement Agreement’s formation or the
intent of the parties.5 Nor do the parties challenge the Settlement Agreement’s terms as ambiguous.
Instead, the parties set their focus on, among other arguments, whether issues of material fact exist,
whether Defendant provided sufficient consideration for the release provisions, and whether

5 As addressed below, Plaintiff concisely asserts in a footnote, without further explanation, that
any argument that the B&G Release and the Covenant Not to Sue are not “inexorably linked” is
contrary to the “clear intent of the parties.” (Doc. 52 at 7 n.4).
Plaintiff may now refuse to perform its obligations under the Settlement Agreement. (Docs. 49,
52, 55, 58).
B. 2016 Litigation
Having reviewed the pertinent language of the Settlement Agreement, the Court must

determine whether the Settlement Agreement bars Counts I through VI in the present action. In
arguing that B&G previously released the claims that it now asserts in Counts I through VI of the
Complaint, Defendant asserts that Plaintiff “unquestionably” now lodges the same claims against
Defendant as the 2016 Litigation. (Doc. 49 at 4). As the language above indicates, Plaintiff released
and forever discharged Defendant from two types of claims: (1) claims that Plaintiff then had
against Defendant, including but not limited to, any claims that were or could have been asserted
in the 2016 Litigation, or which arise out of the facts, circumstances, and allegations in the 2016
Litigation; and (2) claims that existed prior to November 15, 2017. Similarly, Plaintiff covenanted
never to make any claim or commence against Defendant any lawsuit, cause of action, or alleged
cause of action that was brought, or could have been brought, in the 2016 Litigation, or was the

subject of the B&G Release. Therefore, understanding the 2016 Litigation is paramount to
understanding the scope of the B&G Release and Covenant Not to Sue. To facilitate this
understanding, the Court looks to the pleadings and the complaint filed in the 2016 Litigation.
i. Pleadings
As the scope of the Court’s review on a motion for judgment on the pleadings is confined
to the pleadings and any judicially noticed facts, the Court examines the pleadings to ascertain the
nature of the 2016 Litigation. In the Complaint, Plaintiff vaguely alleges that it brought “claims
against Defendant” in this Court in 2016 “for, inter alia, trademark infringement and unfair
competition.” (Doc. 1 ¶38). Plaintiff also alleges that the Court dismissed the 2016 Litigation,
pursuant to the Settlement Agreement. Id. at ¶39. The instant complaint thus does not describe in
detail the nature of the 2016 Litigation. In its Answer, Defendant admits that Plaintiff filed a
lawsuit against it on December 16, 2016, which asserted claims for trademark infringement and
unfair competition. (Doc. 21 ¶38). Defendant similarly admits that the Court dismissed the 2016

Litigation, pursuant to the Settlement Agreement. Id. at ¶39.
The Settlement Agreement, similarly addresses the 2016 Litigation only vaguely. The
Settlement Agreement states that the 2016 Litigation involved claims by Plaintiff that certain
products sold by Defendant—among others, "such products comprising the AF Sprayer”—
infringed certain intellectual property rights of Plaintiff. (Doc. 1-3 at 1). The Settlement Agreement
also states that Plaintiff alleged in the 2016 Litigation that specific designs of the AF Sprayer
caused a likelihood of confusion with respect to certain products manufactured and sold by
Plaintiff. Id. And the Settlement Agreement reflects the desire of Plaintiff and Defendant “to
compromise and settle all of [Plaintiff’s] claims in the [2016] Litigation,” as well as claims that
Defendant could have brought in the 2016 Litigation. Id. Thus, the pleadings only vaguely describe

the 2016 Litigation.
ii. Judicial Notice of the 2016 Complaint
The scope of the Court’s review also includes any judicially noticed facts. Examining
Plaintiff’s then-operative, amended complaint from the 2016 Litigation (the “2016 Complaint”)
requires the Court to look beyond the pleadings, which Defendant impliedly requests the Court to
do. The Federal Rules of Evidence allow the Court to take judicial notice on its own. Fed. R. Evid.
201(c). The Court takes judicial notice only of the fact that Plaintiff advanced the 2016
Complaint’s allegations in the 2016 Litigation, not the truth or accuracy of those allegations or any
matters asserted in the 2016 Litigation, nor does the Court take judicial notice to impose into the
Complaint the allegations from the 2016 Complaint. See Verizon Trademark Servs., LLC v.
Producers, Inc., No. 8:10-cv-665-T-33EAJ, 2011 WL 308237, at *1 (M.D. Fla. Jan. 27, 2011)
(Covington, J.) (taking judicial notice only of the fact that the plaintiff had advanced allegations
in a complaint in another action); cf. Jones, 29 F.3d at 1553 (describing the basis for indisputability

serving as a prerequisite for a fact to be judicially noticed). Plaintiff does not object to, or
otherwise challenge, Defendant’s request for the Court to view the 2016 Complaint in arguing that
Counts I through VI are the same as certain claims in the 2016 Litigation.6 The Court’s judicial
notice of the fact that Plaintiff advanced certain allegations in the 2016 Litigation does not require
the Court to convert the Motion into a motion for summary judgment.7
Plaintiff alleged in the 2016 Complaint that Defendant was promoting, selling, and offering
for sale certain goods that were confusingly similar imitations of Plaintiff’s trademarked goods.
B&G Equip. Co., Inc. v. Airofog USA, No. 8:16-cv-3432-T-36MAP (M.D. Fla.) (Doc. 22 at 1).
Plaintiff identified three products of which Defendant allegedly had confusingly similar imitations:
the B&G Sprayer, the Aerosol Delivery Unit (the “ADU”), and the Series 400 Termite Tool (the

“TT 400”). Id. at ¶¶39–64. For the B&G Sprayer, Plaintiff alleged that the AF Sprayer constituted

6 Plaintiff argues in passing that Defendant filed the Motion as a “Motion for Partial Summary
Judgment on the Pleadings,” and, to the extent that Defendant seeks summary judgment, such
relief is premature because “the record is not fully developed” and “discovery is active and
ongoing.” (Doc. 52 at 1 n1.). However, even a quick review of the Motion reveals that Defendant
does not title the Motion as one for partial summary judgment, nor does Defendant request partial
summary judgment.

7 Defendant further contends that Counts I through VI are the same as Plaintiff’s claims in the
2016 Litigation because Plaintiff’s counsel represented to the Court during the preliminary
injunction hearing in this action that Plaintiff’s trademark rights were asserted in the 2016
Litigation. (Doc. 49 at 5). This argument also requires the Court to look outside the pleadings. The
Court declines to take judicial notice of the selected statements within the transcript from the
March 26, 2019 preliminary injunction hearing for the truth of the matters asserted. See Zurich
Am. Ins. Co., 314 F. Supp. 3d at 1300.
a substantially similar product, included the features described in the Trademark Registrations
(except the word “B&G” on the barrel), and includes the elements of the B&G Sprayer Trade
Dress. Id. at ¶¶43, 45–46. Plaintiff alleged that Defendant was infringing, and would continue to
infringe, B&G’s intellectual property rights in the Trademark Registrations, the B&G Sprayer

Trade Dress, the trade dress of the ADU, and the trade dress of the TT 400, which Plaintiff
collectively referred to as the “B&G Trade Dress.” Id. at ¶60.
Plaintiff accordingly brought six claims against Defendant: (i) a claim for trademark
infringement under Section 32 of the Lanham Act, 15 U.S.C. § 1114; (ii) a claim for unfair
competition by false designation of origin under Section 43(a) of the Lanham Act, 15 U.S.C. §
1125(a); (iii) a claim for unfair competition under Florida common law; (iv) a claim for violation
of the Florida Deceptive and Unfair Trade Practices Act, Fla. Stat. § 501.201 et seq.; (v) a claim
for unjust enrichment; (vi) and a claim for unfair competition by false advertising under Section
43(a) of the Lanham Act, 15 U.S.C. § 1125(a). Id. at ¶¶65–126. Each of these claims generally
relied upon allegations pertaining to the B&G Sprayer, either directly or by reference to the “B&G

Trade Dress,” or the AF Sprayer. E.g., id. at ¶¶68, 83, 94, 104, 109, 113.
C. B&G Release and Covenant Not to Sue
Having determined the nature of the 2016 Litigation to ascertain the scope of the B&G
Release and the Covenant Not to Sue, the Court now examines whether Counts I through VI fall
within the scope of those provisions. The Court addresses Counts I through V and Count VI
separately. For the reasons set forth below, Counts I through V arise out of the facts, circumstances
and allegations in the 2016 Litigation, but the Court declines to enter judgment for Defendant on
those claims at this time. Further, the Court declines to enter judgment for Defendant on Count VI,
as that claim relies on factual allegations regarding acts or omissions that allegedly occurred
subsequent to the 2016 Litigation.
i. Counts I through V
Preliminarily, under Georgia law, “a release by the other contracting party shall be a

complete defense.” Ga. Code. Ann. § 13-5-7. Indeed, “Georgia law allows a party to release
another from liability for future conduct and unknown claims, provided such intent is clearly
expressed in the release.” Dennis v. City of Atlanta, 751 S.E.2d 469, 472 (Ga. Ct. App. 2013). “In
responding to a pleading, a party must affirmatively state any avoidance or affirmative defense . .
. .” Fed. R. Civ. P. 8(c)(1). Here, Defendant’s fifth affirmative defense asserts that the B&G
Release bars Counts I through V—omitting Count VI—because Plaintiff could have asserted these
claims in the 2016 Litigation or these claims arise out of the facts, circumstances, and allegations
in the 2016 Litigation. (Doc. 21 at 14–15). Defendant therefore raised the B&G Release as an
affirmative defense as to Counts I through V.
Like the 2016 Complaint, Plaintiff details the history of the B&G Sprayer, as well as the

Trademark Registrations and the relevant trade dress. (Doc. 1 ¶¶9–21). Also like the 2016
Complaint, Plaintiff alleges that Defendant began selling the AF Sprayer—the design of which
“blatantly copied” the B&G Sprayer’s design—as early as October of 2014, that the AF Sprayer
includes all of the features shown in the Trademark Registration (except displaying “B&G” on the
barrel), and that the AF Sprayer includes the elements of the B&G Sprayer Trade Dress. Id. at
¶¶22, 28–29. Thus, Plaintiff similarly alleges that the AF Sprayer infringes on Plaintiff’s
intellectual property rights.
Further, Counts I through V present the same legal theories, in the same order, as Counts I
through V in the 2016 Complaint: trademark infringement under Section 32 of the Lanham Act,
15 U.S.C. § 1114; unfair competition by false designation of origin under Section 43(a) of the
Lanham Act, 15 U.S.C. § 1125(a); unfair competition under Florida common law; violation of the
Florida Deceptive and Unfair Trade Practices Act, Fla. Stat. § 501.201 et seq.; unjust enrichment;
and unfair competition by false advertising under Section 43(a) of the Lanham Act, 15 U.S.C. §

1125(a). Id. at ¶¶62–106. Each of these claims also is predicated upon allegations pertaining to the
B&G Sprayer, either directly or by reference to the B&G Sprayer Trade Dress, or the AF Sprayer.
E.g., id. at ¶¶65, 78, 89, 99, 104, 109. Thus, although Counts I through V do not reference the
ADU or the TT400, these counts are again based on Defendant’s alleged use of the designs of the
Trademark Registrations or the B&G Sprayer Trade Dress for the AF Sprayer, for which Plaintiff
similarly sought relief in the 2016 Complaint. Counts I through V do not include any new factual
allegations regarding the AF Sprayer.
These allegations collectively reveal that Plaintiff brings its present claims against
Defendant because Defendant allegedly breached the Settlement Agreement. In other words,
Plaintiff contends that Defendant’s purported infringement continues due to Defendant’s alleged

material breaches of the Settlement Agreement. Indeed, although the Complaint broadly alleges
that Plaintiff initiated this action “[t]o protect its trademarks and other valuable intellectual
property from further infringement by Defendant, and to seek relief for the ongoing irreparable
harm caused by Defendant,” Counts I through V do not identify any acts or omissions following
the parties’ entry into the Settlement Agreement or the subsequent, alleged breaches. Id. at ¶61
(emphasis added). This is in stark contrast with Count VI. Even when accepting Plaintiff’s
allegations as true and viewing the allegations in the light most favorable to Plaintiff, Counts I
through V appear to arise out of the facts, circumstances, and allegations in the 2016 Litigation.
Nonetheless, as explained below, the declines to enter judgment on Counts I through V.
The same analysis applies for the Covenant Not to Sue with respect to Counts I through
V.8 In the Covenant Not to Sue, Plaintiff covenanted, among other things, that it would not make
any claim or commence any lawsuit, cause of action, or claim that was brought, or could have been
brought, in the 2016 Litigation. (Doc. 1-3 at 2). Additionally, Plaintiff covenanted not to make any

claim or commence any lawsuit, cause of action, or claim that otherwise is the subject of the B&G
Release. Id. As discussed above, Plaintiff’s release and discharge of two broad categories of claims
serves as the subject of the B&G Release, including claims that Plaintiff then had against
Defendant, which also encompasses those claims that arise out of the facts, circumstances, and
allegations in the 2016 Litigation. Id. Because Counts I through V arise out of the facts,
circumstances, and allegations in the 2016 Litigation, Counts I through V also serve as the subject
of the B&G Release. Thus, the Covenant Not to Sue appears to cover Counts I through V.
However, the Court will not enter judgment on these claims.
ii. Count VI
Defendant also argues that the Settlement Agreement bars Count VI. (Doc. 49 at 4). In

Count VI, Plaintiff brings a claim for unfair competition by false advertising under Section 43(a)

8 Defendant asserts in the fifth affirmative defense that the B&G Release bars Counts I through V,
but does not address the Covenant Not to Sue, nor does any other affirmative defense advanced by
Defendant pertain to the Covenant Not to Sue. (Doc. 21 at 13–19). A party responding to a pleading
“must affirmatively state any avoidance or affirmative defense.” Fed. R. Civ. P. 8(c). However, “a
defendant does not waive any affirmative defense if the earlier omission from responsive pleadings
does not prejudice the plaintiff.” Edwards v. Fulton Cnty., Ga., 509 F. App’x 882, 887–88 (11th
Cir. 2013) (per curiam) (finding that the district court did not abuse its discretion in rejecting the
plaintiff’s argument that the defendants prejudiced the plaintiff and waived an affirmative defense
when the defendants raised the defense at the summary judgment stage following discovery that
focused on the defense’s subject matter). Notwithstanding this omission, and in light of the Court’s
denial of the Motion, the Court proceeds with the analysis of whether the Covenant Not to Sue
bars the subject claims.
of the Lanham Act, 15 U.S.C. § 1125(a), against Defendant.9 (Doc. 101 ¶¶107–121). Plaintiff
alleges that, through its use and display of the AF Sprayer, Defendant “use[s] false and/or
misleading descriptions and/or representations of fact in commercial advertising or promotion
which misrepresent the nature, characteristics, and/or qualities of . . . its goods and/or services . . .

.” Id. at ¶108. In support, Plaintiff alleges that Defendant manufactures the AF Sprayer in China
and imports the product into the United States without marking the country of origin on the product
or the packaging in a manner to ensure that the end customer knows this information. Id. at ¶110.
However, unlike the 2016 Complaint and Counts I through V of the Complaint, Plaintiff also relies
on Defendant’s subsequent efforts to apply a “Made in China” label to the AF Sprayer per the
terms of the Settlement Agreement. Plaintiff alleges that the “Made in China” labels that Defendant
has applied to some versions of the AF Sprayer are “cheap and easily removable.” Id. Plaintiff
further contends that the end customer will not know the true source of these AF Sprayers once
such labels are removed. Id. at ¶111. Plaintiff alleges that this “conduct is deceptive and a
misleading representation of fact that misrepresents the geographic origin” of the AF Sprayer in

violation of 15 U.S.C. § 1125. Id. at ¶112. Thus, Plaintiff relies upon factual allegations subsequent
to the parties’ execution of the Settlement Agreement in bringing Count VI.

9 Section 43(a) provides, in relevant:
Any person who, on or in connection with any goods or services, or
any container for goods, uses in commerce any word, term, name,
symbol, or device, or any combination thereof, or any false
designation of origin, false or misleading description of fact, or false
or misleading representation of fact, which . . . in commercial
advertising or promotion, misrepresents the nature, characteristics,
qualifies, or geographic origin of his or her or another person’s
goods, services, or commercial activities, shall be liable in a civil
action by any person who believes that he or she is likely to be
damaged by such act.
15 U.S.C. § 1125(a)(1)(B).
In addition to relying on these allegations regarding the “Made in China” labels, Plaintiff
alleges that “Defendant utilizes the term ‘USA’ in its logo, with a red/white/blue color scheme,”
which Defendant purportedly utilizes to mislead the American public into believing that AF
Sprayer possesses “certain qualities that it does not actually have.” Id. at ¶113. Plaintiff included

this factual allegation as support for its claim for unfair competition by false advertising in the
2016 Complaint. B&G Equip. Co., Inc. v. Airofog USA, No. 8:16-cv-3432-T-36MAP (M.D. Fla.)
(Doc. 22 ¶115) Plaintiff again alleges that Defendant’s purported use of the “USA” logo with the
accompanying color scheme constitutes a misleading representation of fact in violation of 15
U.S.C. § 1125. (Doc. 1 ¶113).
Therefore, in accepting Plaintiff’s allegations as true and viewing the allegations in the
light most favorable to Plaintiff, Count VI relies on new factual allegations regarding actions or
omissions that allegedly occurred subsequent to the 2016 Litigation—specifically, Defendant’s
application of the “Made in China” labels—in addition to some of the same factual allegations as
Count VI of the 2016 Complaint. Because Plaintiff clearly relies on these above-mentioned actions

or omissions subsequent to the 2016 Litigation to assert this unfair competition by false advertising
claim, the Court declines to enter judgment for Defendant on Count VI. To the extent that Count
VI is premised upon facts or allegations that were asserted in the 2016 Litigation or arises out of
facts, circumstances, and allegations in the 2016 Litigation, or if Count VI otherwise constitutes a
claim that was brought or could have been brought in the 2016 Litigation, the claim is subject to
the above analysis for Counts I through V, and the Court will deny the motion as explained
below.10

10 The Court reiterates that Defendant’s fifth affirmative defense asserts that the B&G Release bars
Counts I through V of the Complaint, not Count VI. (Doc. 21 at 14–15). Defendant also asserts
therein that the Court dismissed the claims in the 2016 Litigation with prejudice. Id. The Court is
D. Breach of Contract Claim
Ultimately, the Court declines to enter judgment for Defendant on Counts I through V at
this stage of the litigation because the breach of contract claim implicates Plaintiff’s ability to rely
on the terms of the Settlement Agreement, which in turn implicates whether the Court may enter

judgment on the pleadings. In the Complaint, Plaintiff alleges that Defendant has failed to adhere
to its promises in the Settlement Agreement. (Doc. 1 ¶49). Specifically, according to Plaintiff,
Defendant breached the Settlement Agreement in three ways: (1) using certain “Made in China”
labels that are easily removable from without destroying the label; (2) using wands for the AF
Sprayer which are not exactly 7.5 inches or 17.5 inches; and (3) using certain parts for the AF
Sprayer that are interchangeable with parts for the B&G Sprayer. Id. at ¶50. Plaintiff accordingly
contends in its breach of contract claim that Defendant has “breached multiple material obligations
under the Settlement Agreement.” 11 Id. at ¶127. Defendant denies these allegations. (Doc. 21
¶¶49–50, 127). As Plaintiff correctly points out in its response to the Motion, a material dispute of
fact exists as to whether Defendant breached the Settlement Agreement. (Doc. 52 at 7) (“While

[Defendant] denies breaching those obligations, such divergence in the parties’ allegations and
arguments underscores that issues of material fact exist.”).

cognizant that Paragraph 3.2 of the Settlement Agreement provides that Plaintiff must dismiss the
2016 Litigation with prejudice. (Doc. 1-3 at 3). While the Court declines to take judicial notice of
any prior order from the 2016 Litigation at this time, Defendant may renew this argument and
supply the requisite evidence on summary judgment.

11 Plaintiff brings this breach of contract action notwithstanding the parties’ representation in the
Settlement Agreement that measuring and calculating the damages from “any breach of the
covenants, representations or warranties” therein would be “impossible” or “inadequate.” (Doc. 1-
3 at 6). The Georgia Court of Appeals has recognized that “[t]he proper remedy for breach of a
settlement agreement is an action for breach of contract, which under proper circumstances may
include a claim for specific performance.” Hearn v. Dollar Rent A Car, 726 S.E.2d 661, 669 (Ga.
Ct. App. 2012).
An evaluation of Plaintiff’s breach of contract claim necessarily involves an examination
of whether Defendant breached the contract. See Kuritzky v. Emory Univ., 669 S.E.2d 179, 181
(Ga. Ct. App. 2008) (“The elements for a breach of contract claim in Georgia are the (1) breach
and the (2) resultant damages (3) to the party who has the right to complaint about the contract

being broken.”). Given Plaintiff’s allegations, the Court will also need to determine whether the
breaches constitute material breaches. Under Georgia law,
A breach is material when it is so substantial and fundamental as to
defeat the object of the contract. In other words, to trigger the right
to rescission, the act failed to be performed must go to the root of
the contract. A breach which is incidental and subordinate to the
main purpose of the contract does not warrant termination.
Vidalia Outdoor Prods., Inc. v. Higgins, 701 S.E.2d 217, 219 (Ga. Ct. App. 2010) (quoting Forsyth
Cnty. v. Waterscape Servs., LLC, 694 S.E.2d 102, 111–112 (Ga. Ct. App. 2010)).
“A material breach will excuse the non-breaching party from its duty of performance.”
Clower v. Orthalliance, Inc., 337 F. Supp. 2d 1322, 1333 (N.D. Ga. 2004). Indeed, “[a]t the point
of breach, a party may continue the contract or refuse to perform.” Id. at 1331. If the breach
constitutes a material breach, the non-breaching party must choose from one of two inconsistent
rights: he or she may either (1) “allege a total breach, terminate the contract and bring suit” or (2)
“honor the contract, declare the default only a partial breach, and recover those damages caused
by that partial breach.” Id. “When a party knows a contract has been breached and continues to
perform or accept performance under the contract, that party can be said to have made an election.”
Id.
Defendant argues in the Motion that, even if it breached the Settlement Agreement,
Plaintiff waived its right to refuse to perform the B&G Release. (Doc. 49 at 11). In support,
Defendant argues that, following the alleged material breach, Plaintiff had a choice of either
alleging a total breach, terminating the Settlement Agreement, and filing suit, or honoring the
Settlement Agreement, declaring the default only a partial breach, and recovering those damages
caused by the partial breach. Id. at 12. Defendant argues that Plaintiff did not allege a total breach
of the Settlement Agreement, did not allege that it terminated the Settlement Agreement, and does
not request the Court to terminate the Settlement Agreement. Id. Defendant claims that Plaintiff

instead relies on the Settlement Agreement. Id. Defendant accordingly asserts that Plaintiff
forfeited its right to cease performing its covenants in the B&G Release. Id. at 11.
This argument invites the Court to assume that Defendant materially breached the
Settlement Agreement in order to find that Plaintiff waived its right to refuse to perform the B&G
Release. The danger in this assumption, of course, is that it may lead to a scenario in which the
Court finds that Plaintiff waived any right to excuse its performance of the B&G Release in the
absence of a material breach by Defendant. However, if Defendant did not materially breach the
Settlement Agreement, then Plaintiff was not required to make an election and waiver is not
implicated. As such, Plaintiff’s ability to rely on the terms of the Settlement Agreement is tied to
the breach of contract claim. And, as set forth above, Defendant does not move for judgment on

the pleadings on all allegations in the breach of contract claim. Even if Defendant did seek
judgment on the pleadings on that claim, the parties’ pleadings evidence the existence of a material
dispute of fact regarding whether Defendant breached the Settlement Agreement. Therefore, the
Court declines to enter judgment on the pleadings on Counts I through V and Count VI, as it relates
to Plaintiff’s actions occurring before November 15, 2017.
E. Consideration and Severability
Defendant further asserts that Plaintiff received sufficient consideration for the B&G
Release and the Covenant Not to Sue, (Doc. 49 at 6–8), but Plaintiff challenges the consideration
that it allegedly received in return for the “release provisions.” (Doc. 52 at 9). For the reasons
stated below, the Court finds that sufficient consideration exists for the B&G Release and the
Covenant Not to Sue.
Under Georgia law, a valid contract must contain “a consideration moving to the contract.”
Ga. Code. Ann. § 13-3-1. “To constitute consideration, a performance or a return promise must be

bargained for by the parties to a contract.” Id. § 13-3-42(a). “A performance or return promise is
bargained for if it is sought by the promisor in exchange for his promise and is given by the
promisee in exchange for that promise.” Id. § 13-3-42(b). “If the requirement of consideration is
met, there is no additional requirement of a gain, advantage, or benefit to the promisor or of a loss,
disadvantage, or detriment to the promisee.” Id. § 13-3-43. Significantly, “[m]ere inadequacy of
consideration alone will not void a contract. If the inadequacy is great, it is a strong circumstance
to evidence fraud; and, in an action for damages for breach of a contract, the inadequacy of
consideration will enter as an element in estimating the damages.” Id. § 13-3-46.
Thus, “any benefit accruing to him who makes the promise, or any loss, trouble, or
disadvantage undergone by or change imposed upon him to whom it is made qualifies as

consideration.” NAFRA Worldwide, LLC v. Home Depot U.S.A., Inc., No. 1:12-cv-2808-AT, 2013
WL 12098772, at *4 (N.D. Ga. Aug. 29, 2013) (emphasis added) (quoting Antoskow & Assocs.,
LLC v. Gregory, 629 S.E.2d 1, 14 (Ga. Ct. App. 2005)) (internal quotation marks omitted). Indeed,
“[s]light consideration suffices.” Id. (citing Franklin v. UAP/GA. AG. CHEM, Inc., 514 S.E.2d
241, 243 (Ga. Ct. App. 1999)); see Speed v. Muhanna, 619 S.E.2d 324, 330 (Gt. Ct. App. 2005)
(“Insofar as consideration is concerned, a release is a surrender of a cause of action which may be
gratuitous or given for inadequate consideration.”) (internal quotation marks omitted).
Defendant argues in the Motion that it made numerous changes to products, at a substantial
cost, in exchange for the B&G Release and the Covenant Not to Sue. (Doc. 49 at 6). Additionally,
Defendant argues that Plaintiff did not give the Covenant Not to Sue in “direct consideration” for
Defendant’s performance under Paragraphs 3.3 and 3.4 of the Settlement Agreement, unlike the
B&G Release. Id. at 13. However, Plaintiff argues that, taking its allegations as true, the “release
provisions” must be modified or severed from the Settlement Agreement in accordance with the

severability clause because Defendant did not provide “full consideration” for such provisions, as
evidenced by its alleged breach. (Doc. 52 at 9). Plaintiff contends the B&G Release and Covenant
Not to Sue are linked, id. at 7 n.4, and simply states in its sur-reply that the B&G Release and the
Covenant Not to Sue are tied to Defendant’s performance, (Doc. 58 at 2).
The Settlement Agreement provides that the parties agree as stated therein “for and in
consideration of the premises and covenants herein contained and other good and valuable
consideration.” (Doc. 1-3 at 1). Defendant’s representations, warranties, and covenants in
Paragraphs 3.3 and 3.4 of the Settlement Agreement, such as altering the length of the AF Sprayer
wands to 7.5 or 17.5 inches, were made “[i]n consideration of the B&G Release, and other good
and valuable consideration, the receipt of which is . . . acknowledged . . . .” (Doc. 1-3 at 3). The

Settlement Agreement’s severability clause provides that, if a court of competent jurisdiction finds
any provision of the Settlement Agreement to be invalid or unenforceable, the affected provision
must be “modified to the minimum extent necessary to be valid and enforceable and shall be
enforced as modified.” Id. at 5. Focusing first on the B&G Release, the Court is unpersuaded that
it should use the severability clause to sever or modify the B&G Release as a result of insufficient
consideration. In the B&G Release, Plaintiff promised to forego certain claims against Defendant,
and, in exchange, Defendant promised to make and maintain changes to certain products, including
not only the AF Sprayer, but also the AF ADU and the AF Termite Tool. Id. at 3–4. Some of those
changes include altering the color of the hose and the clamp cap for the AF ADU to be blue and
altering the color of the AF Termite Tool and its foot ram to be blue or black. Defendant also
promised that the AF Sprayer, the AF ADU, and the AF Termite Tool would be marked with
“Made in China” labels—as long as those products were made in China and sold in the United
States—meeting certain specifications. Id. And now Plaintiff sues for Defendant’s alleged failure

to perform some of these obligations—namely, obligations specific to only the AF Sprayer. Thus,
Plaintiff did not receive insufficient consideration.
Likewise, for the Covenant Not to Sue, the Court is unpersuaded that Plaintiff did not
provide sufficient consideration for the Covenant Not to Sue. The Settlement Agreement clearly
states the parties’ desire to settle all of Plaintiff’s claims in the 2016 Litigation. (Doc. 1-3 at 1).
Although Defendant’s obligations in Paragraphs 3.3 and 3.4 are not explicitly tied to the B&G
Release, each paragraph states that Defendant makes such representations, warranties, and
covenants therein for “other good and valuable consideration, the receipt of which is . . .
acknowledged.” Id. at 3. Further, the parties agreed to the terms of the Settlement Agreement “for
and in consideration of the premises and covenants herein contained and other good and valuable

consideration.” Id. at 1. Georgia law clearly states that “any benefit accruing to him who makes
the promise, or any loss, trouble, or disadvantage undergone by or change imposed upon him to
whom it is made qualifies as consideration.” NAFRA Worldwide, 2013 WL 12098772, at *4
(emphasis added). Thus, the argument that Defendant’s representations, warranties, and covenants
in Paragraphs 3.3 and 3.4 were made in consideration solely for the B&G Release is unavailing.
This conclusion is further compelled by Plaintiff’s failure to attack the sufficiency of
consideration provided for the Covenant Not to Sue. Instead, Plaintiff tersely asserts in a footnote
that the Covenant Not to Sue and the B&G Release are “inexorably linked” and “[a]ny argument
to the contrary is against the clear intent of the parties, and directly at odds with principles of equity
and fairness.” (Doc. 52 at 7 n.4). However, this assertion is unaccompanied by any persuasive
argument. Presumably, Plaintiff emphasizes an “inexorable” connection between the two
provisions so that the provisions may rise and fall together. As a consequence of this argument,
Plaintiff focuses entirely on the sufficiency of the received consideration for the B&G Release,

highlighting that Paragraphs 3.3 and 3.4 state that they are provided in consideration of the B&G
Release. (Doc. 52 at 7, 10). But, even if the provisions are linked, the Court is satisfied that Plaintiff
received sufficient consideration. Accordingly, sufficient consideration exists for the B&G
Release and the Covenant Not to Sue.
F. Restoration of Consideration and Rescission
Finally, the Court will address Defendant’s arguments regarding restoration of
consideration and rescission. These arguments are unavailing.
Turning first to Defendant’s argument regarding restoring consideration, Defendant briefly
argues that Plaintiff could not, and cannot, sue Defendant for the released claims without restoring
the consideration that Defendant provided for the B&G Release. (Doc. 49 at 9). Defendant

additionally contends that restoring any consideration would be impossible for Plaintiff because
Plaintiff “cannot go back in time and cause [Defendant] to not make the numerous changes” to
three different product lines. Id. at 10. In the Settlement Agreement, Defendant made several
representations, warranties, and covenants in consideration of the B&G Release, as well as other
good and valuable consideration, which are described over the course of several paragraphs. (Doc.
1-3 at 3–4). Among other consideration, Defendant represented, warranted, and covenanted that:
(1) the AF Sprayer, the AF ADU, and the AF Termite Tool would be marked “Made in China”
from November 15, 2017 forward, as long as these products, or any of their components, were
made in China and the products were sold in the United States; (2) Defendant would sell no more
than twenty-five AF Sprayers of the design existing as of November 15, 2017; (3) the lengths of
the wands for the AF Sprayer must be only 7.5 inches or 17.5 inches, and must not be
interchangeable with wands for the B&G Sprayer. Id.
In Leathers v. Robert Potamkin Cadillac Corporation, the Georgia Court of Appeals

recognized that “[i]t is well established that one who, for a valuable consideration, including
payment of money, has released another from all further liability, cannot obtain a rescission of
such a contract of release, and recover on the original cause of action, without first restoring or
offering to restore what the releasee paid for such release.” 361 S.E.2d 845, 846 (Ga. Ct. App.
1987). Citing to only Leathers, Defendant argues that Plaintiff was not, and is not, entitled to retain
the valuable consideration it received from Defendant and also sue Defendant for the original
claims. (Doc. 49 at 9). In Leathers, the plaintiff executed an agreement with the defendant to
purchase an automobile. 361 S.E.2d at 845. In consideration of this agreement, the plaintiff
executed a release, which absolved the defendant from “all claims, actions, liabilities of whatever
nature from the beginning of time up to the present and specifically with reference to any claims,

actions or liabilities in connection with” the purchased automobile. Id. at 845–46. After
discovering that the automobile had been damaged prior to delivery, the plaintiff negotiated with
both the defendant and the Cadillac Motor Division of General Motors, which resulted in him
settling the claim with Cadillac for $1,000 and executing another release in favor of Cadillac. Id.
at 846. The plaintiff subsequently wrote to the defendant, purporting to rescind his purchase of the
automobile. Id. However, the plaintiff never returned, or offered to return, the automobile, he
continued to drive the automobile, and he refused an offer from Cadillac to repurchase the
automobile for the purchase price. Id. The plaintiff sued the defendant for fraud and violation of a
state statute regulating tampering with odometers. Id. at 845.
The Georgia Court of Appeals rejected the plaintiff’s argument that the release was
ineffective. Id. The court explained that “in order to rescind a contract and sue for restitution, a
plaintiff first must restore or make a bona fide effort to restore to the other party whatever benefits
he has received from the transaction.” Id. (emphasis added) (internal citation omitted). The court

then highlighted that a party who releases another party from all further liability, for valuable
consideration, cannot obtain a rescission of such contract of release and recover on the original
cause of action without first restoring or offering to restore the payment of the releasee for such
release. Id. (citing Harley v. Riverside Mills, 58 S.E. 711 (Ga. 1907)). The court noted that the
plaintiff had not claimed that he was fraudulently induced into signing either of the releases.
Further, the plaintiff had retained the automobile, continued to utilize the automobile, and twice
knowingly signed releases of his claims in exchange for substantial monetary consideration. Id. at
847.
Here, unlike the plaintiff in Leathers, Plaintiff does not allege fraud or seek to rescind the
Settlement Agreement or the B&G Release. Instead, Plaintiff relies on the Settlement Agreement

to assert its breach of contract claim. E.g., (Doc. 1 ¶¶123–127, 133–134). Additionally, the law
relied upon by Defendant arises in the fraud context. Georgia law provides that “[a] contract may
be rescinded at the instance of the party defrauded; but, in order to rescind, the defrauded party
must promptly, upon discovery of the fraud, restore or offer to restore the other party whatever he
has received by virtue of the contract if it is of any value.” Ga. Code Ann. § 13-4-60 (emphasis
added). For this reason, as the Leathers court recognized, a party seeking to rescind a contract and
sue for restitution must restore, or make a bona fide effort to restore, whatever benefits he received
from the transaction. Daly v. Mueller, 630 S.E.2d 799, 801 (Ga. Ct. App. 2006). Indeed, “[t]his is
a condition precedent to bringing an action for rescission,” and the rule “has been particularly
applied to cases where a party seeks to rescind a release.” Id. at 801–802 (emphasis added) (citing
Leathers, 361 S.E.2d at 845). Thus, because Plaintiff does not seek rescission and the law relied
upon by Defendant arises in the fraud context, this argument is unavailing.
Defendant next asserts that because Plaintiff has not rescinded the Settlement Agreement

or the B&G Release, Plaintiff has waived any right to rescission. (Doc. 49 at 10). Once again, the
law relied upon by Defendant arises in the fraud context. Defendant relies solely on Tri-State
Consumer Insurance Company, Inc. v. LexisNexis Risk Solutions, Inc., 823 F. Supp. 2d 1306 (N.D.
Ga. 2011), to make its argument, but the principles articulated in that case are readily
distinguishable. In Tri-State Consumer, the plaintiff-insurance company executed a “master
agreement” and a “software and services schedule” with the defendant-software provider. 823 F.
Supp. 2d at 1313. In these agreements, the defendant agreed, among other things, to develop,
deliver, integrate, and implement certain software for the plaintiff, but it subsequently failed
repeatedly to deliver the promised portions of the software in accordance with the schedule. Id.
When the defendant did deliver those portions of the software, they contained many errors. Id. The

plaintiff’s subsequent lawsuit against the defendant included several claims, including breach of
contract, breach of the implied covenant of good faith and fair dealing, and—significantly—fraud.
Id. at 1314. The defendant moved to dismiss the plaintiff’s claims. Id.
In addressing the plaintiff’s fraud claims, the court highlighted that the plaintiff’s failure
to plead rescission barred its fraud claims. Id. at 1321. The court emphasized that a party who
alleges fraudulent inducement into a contract must either “(1) affirm the contract and sue in
contract or (2) rescind the contract and sue in tort.” Id. In this context, the court explained that “[a]
claim for breach of contract unaccompanied by a claim for rescission is an affirmation of the
contract.” Id. Because the plaintiff had not sufficiently pleaded rescission, the court held that the
complaint affirmed the contract and constituted an election of remedies and a waiver of any
rescission claim. Id.
Defendant relies on this quoted language to argue that Plaintiff has waived its right to claim
rescission of the B&G Release because the Complaint lacks any request for rescission of the B&G

Release or the Settlement Agreement. However, unlike Tri-State Consumer, Plaintiff does not
bring any fraud claims against Defendant. Plaintiff’s cursory description of Defendant’s “acts of
unfair competition” as “fraudulent” in Count II serves as the only explicit mention of fraud in the
Complaint. (Doc. 1 ¶94).
Indeed, a review of Georgia caselaw emphasizes that this rescission rule arises in the fraud
context. See, e.g., Weinstock v. Novare Group, Inc., 710 S.E.2d 150, 154 (Ga. Ct. App. 2011);
Megel v. Donaldson, 654 S.E.2d 656, 661 (Ga. Ct. App. 2007). For example, in Weinstock v.
Novare Group, Inc., on which the Tri-State Consumer court relied, the plaintiffs alleged that the
defendant, who marketed and sold condominiums to the plaintiffs, schemed to sell and advertise
the condominiums as possessing spectacular city views while intending to construct a building to

block those views. 710 S.E.2d at 351. The plaintiffs brought several claims against the defendant,
including fraud in the inducement. Id. Upon appeal, the plaintiffs argued that the trial court erred
in finding that they affirmed the contract by failing to seek rescission in the original complaint. Id.
at 354. The Georgia Court of Appeals explained: “In general, a party alleging fraudulent
inducement to enter a contract has two options: (1) affirm the contract and sue for damages from
the fraud or breach; or (2) promptly rescind the contract and sue in tort for fraud.” Id. In this
context, the court explained that a claim for damages unaccompanied by a claim for rescission
generally operates as an election to affirm the underlying contract.” Id. (collecting cases). The
court ultimately affirmed the trial court’s entry of summary judgment, finding that the plaintiffs’
later attempt to assert a claim for rescission by amending the complaint was too late because the
original complaint had affirmed the contracts. Jd. at 356. Thus, because this rescission principle
arises in the fraud context and Plaintiff did not bring a fraud claim, Defendant’s argument
regarding rescission is unpersuasive. '
IV. CONCLUSION
While the B&G Release and Covenant Not to Sue appear to bar Counts I through V (and
Count VI to the limited extent recognized herein), the Court declines to enter judgment on the
claims because Plaintiffs ability to rely on the terms of the Settlement Agreement is tied to the
breach of contract claim, for which there remain disputed facts. Defendant may renew its challenge
to these claims on the basis of the B&G Release and the Covenant Not to Sue contemporaneously
with a challenge to the breach of contract claim on summary judgment.
Accordingly, it is ORDERED:
1. Defendant’s Motion for Partial Judgment on the Pleadings, (Doc. 49), is DENIED.
DONE AND ORDERED in Tampa, Florida on March 26, 2020.

Chak tare aut anda Ma TA pi ye □□
Charlene Edwards Honeywell
United States District Judge

Copies to:
Counsel of Record and Unrepresented Parties, if any

Because the Court will deny the Motion, the Court declines to address Plaintiffs brief argument
that equity requires the Court to deny the Motion. (Doc. 52 at 10-11; 58 at 5).
31

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10104905. Public record. Not legal advice.