# Aram Logistics v. United States Liability Insurance Company

> District Court, S.D. California · January 31, 2024

URL: https://www.frixlaw.com/law-library/cases/10088971

## Case

- **Court:** District Court, S.D. California
- **Decided:** January 31, 2024
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10088971

## How later opinions describe it (automated extraction)

- stating, in an insurance coverage dispute, that the law of the forum state 13 applies in diversity actions
- finding no duty to 7 defend based on unpled claims

## Opinion text

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8 UNITED STATES DISTRICT COURT
9 SOUTHERN DISTRICT OF CALIFORNIA
10
11 ARAM LOGISTICS, a California Case No.: 3:23-cv-01869-H-DEB
corporation,
12
ORDER:
Plaintiff,
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v. (1) DENYING PLAINTIFF’S
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MOTION FOR PARTIAL
UNITED STATES LIABILITY
15 SUMMARY JUDGMENT; AND
INSURANCE COMPANY, a

16 Pennsylvania corporation,
(2) GRANTING DEFENDANT’S
17 Defendant. MOTION FOR SUMMARY
JUDGMENT
18

19 [Doc. Nos. 9, 15.]

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21 This action involves an insurance coverage dispute. On November 28, 2023,
22 Plaintiff Aram Logistics (“Aram” or “Plaintiff”) filed a motion for partial summary
23 judgment that Defendant United States Liability Insurance Company (“USLI” or
24 “Defendant”) breached its duty to defend Aram in an underlying lawsuit. (Doc. No. 9.)
25 On December 22, 2023, USLI filed a cross-motion for summary judgment that it owes no
26 duty to defend and that it did not deny Aram’s claim in bad faith. (Doc. No. 15.) On
27 January 8, 2024, Plaintiff and Defendant each filed an opposition to the other party’s
28 motion for summary judgment. (Doc. Nos. 16, 18.) On January 12, 2024, USLI filed its
1 reply in support of its motion for summary judgment. (Doc. No. 20.) On January 15, 2024,
2 Aram filed its reply in support of its motion for partial summary judgment. (Doc. No. 21.)
3 The Court held a hearing on the parties’ cross-motions for summary judgment on January
4 29, 2024. (Doc. No. 30.) David A. Gauntlett appeared for Aram and Richard D. Bremer
5 appeared for USLI. (Id.) For the reasons discussed below, the Court denies Aram’s motion
6 for partial summary judgment that USLI breached its duty to defend and grants USLI’s
7 motion for summary judgment on the duty to defend and bad faith claims.
8 BACKGROUND
9 Plaintiff Aram Logistics is in the business of delivering furniture from retail stores
10 to customers. (Doc. No. 9-1 at 7.) Aram obtained from USLI a Commercial General
11 Liability Policy (Policy Number GL 1059811) (the “Policy”) for the policy period of July
12 15, 2020 to July 15, 2021. (Doc. No. 9-3, Declaration of Samuel Rubio (“Rubio Decl.”) ¶
13 2.) The Policy provides that USLI “will pay those sums that the insured becomes legally
14 obligated to pay as damages because of ‘personal and advertising injury.’” (Doc. No. 1-2
15 (“USLI Policy”) at 16.) Pertinent here, the Policy’s definition of “personal and advertising
16 injury” includes “injury . . . arising out of . . . [t]he use of another’s advertising idea in your
17 ‘advertisement’” or “[i]nfringing upon another’s copyright, trade dress or slogan in your
18 ‘advertisement.’” (Id. at 24.) The Policy defines “advertisement” as “a notice that is
19 broadcast or published to the general public or specific market segments about your goods,
20 products or services for the purpose of attracting customers or supporters.” (Id. at 22.) The
21 Policy’s coverage includes the “the right and duty to defend [Aram] against any ‘suit’
22 seeking [personal and advertising injury] damages.” (Id. at 16.)
23 A. The Underlying Diakon Action
24 On July 2, 2021, Diakon Logistics, Inc. (“Diakon”), a competitor of Aram, filed a
25 lawsuit against Aram and its executives, Samuel Rubio (“Rubio”) and Alvardo Hernandez
26 (“Hernandez”), in the Superior Court of California, San Diego County (the “Diakon
27
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1 Action”). (Doc. No. 9-2, Declaration of James A. Lowe (“Lowe Decl.”) ¶¶ 2, 3; see also
2 Doc. No. 1-3 (“Diakon Compl.”).) In the lawsuit, Diakon alleges that Rubio and
3 Hernandez, while employed by Diakon, established Aram, a competing furniture delivery
4 company, using Diakon’s trade secrets and confidential information, and funneling
5 resources and business to Aram. (See Diakon Compl.) The Diakon Complaint asserts
6 three causes of action against Aram: (1) the first cause of action for misappropriation of
7 trade secrets; (2) the second cause of action for violation of California’s Unfair
8 Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200 et seq.; and (3) the fourth
9 cause of action for intentional interference with prospective economic advantage. (Id. ¶¶
10 34–44, 50–55.)
11 B. Aram Tenders the Claim for Defense
12 On July 8, 2021, Aram tendered the Diakon Action to USLI and sought coverage
13 under the Policy. (Lowe Decl. ¶ 29.) On July 26, 2021, USLI denied coverage. (Id.; Doc.
14 No. 1-4.) USLI disclaimed coverage under the USLI Policy’s “personal and advertising
15 injury” on the grounds that Diakon’s causes of action were rooted in intentional conduct
16 and the Policy’s infringement exclusion excluded Diakon’s claims for intentional
17 misappropriation of trade secrets. (Doc. No. 1-4 at 5.) USLI further explained that none
18 of the remaining allegations in the Diakon Action qualified as “personal or advertising
19 injury.” (Id.)
20 On July 31, 2023, Aram sought reconsideration of USLI’s coverage position. (Lowe
21 Decl. ¶ 31.) In its request for reconsideration, Aram presented additional information
22 obtained through discovery in the Diakon Action. (Doc. No. 1-5 at 1; Lowe Decl. ¶ 31.)
23 Specifically, Aram provided the deposition testimony of Robert Davis (“Davis”), Diakon’s
24 president, dated June 1, 2023, which Aram claimed, “clarified that a major factual
25
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27 1 The San Diego Superior Court action is Diakon Logistics (Delaware) Inc. v. Aram
Logistics, Inc., Samuel Rubio, Alvaro Hernandez, and Does 1 to 50, Case No. 32-2021-
28
1 allegation of Diakon is that Aram and its officers have taken Diakon’s advertising ideas
2 and styles and have used them in Aram’s own advertising, including in its Internet
3 websites.” (Doc. No. 1-5 at 4; Lowe Decl. ¶ 8; see also Doc. No. 1-6.) As such, Aram
4 argued that the Davis deposition testimony triggered the Policy’s “personal and advertising
5 injury” coverage, giving rise to USLI’s duty to defend Aram in the Diakon Action. (Doc.
6 No. 1-5 at 13.) On September 8, 2023, USLI reaffirmed that there remained no coverage
7 under the Policy for the Diakon Action, notwithstanding the Davis deposition testimony.
8 (Doc. No. 1-9 at 7; Lowe Decl. ¶ 32.) USLI explained that because the injury alleged in
9 the underlying action “arose out of access to or disclosure of [Diakon’s] confidential or
10 personal information, including . . . trade secrets” the Policy’s confidential information
11 exception applied. (Doc. No. 1-9 at 7.) USLI further clarified that other exclusions to the
12 Policy bar coverage as well. (Id.)
13 On October 12, 2023, Aram brought the present action against USLI, alleging causes
14 of action for (1) declaratory relief – duty to defend, (2) breach of contract, and (3) breach
15 of the covenant of good faith and fair dealing. (Doc. No. 1, “Compl.”) On November 27,
16 2023, USLI filed its answer to Aram’s complaint. (Doc. No. 6.)
17 Aram moves for partial summary judgment that USLI owes a duty to defend it in the
18 Diakon Action. (Doc. No. 9-1 at 7.) USLI cross-moves for summary judgment that it owes
19 no duty to defend Aram in the Diakon Action, and that it did not act in bad faith because
20 no potential for coverage exists. (Doc. No. 15 at 15–16, 26.)
21 DISCUSSION
22 I. Legal Standards for Summary Judgment
23 Summary judgment is appropriate under Federal Rule of Civil Procedure 56 if the
24 moving party demonstrates that there is no genuine issue of material fact and that it is
25 entitled to judgment as a matter of law. Fed. R. Civ. P. 56(a); Celotex Corp. v. Catrett, 477
26 U.S. 317, 322 (1986). A fact is material when, under the governing substantive law, it
27 could affect the outcome of a case. Anderson v. Liberty Lobby Inc., 477 U.S. 242, 248
28 (1986). “A genuine issue of material fact exists when the evidence is such that a reasonable
1 jury could return a verdict for the nonmoving party.” Fortune Dynamic, Inc. v. Victoria’s
2 Secret Stores Brand Mgmt., Inc., 618 F.3d 1035, 1031 (9th Cir. 2010) (citation omitted).
3 “Disputes over irrelevant or unnecessary facts will not preclude a grant of summary
4 judgment.” T.W. Elec. Serv., Inc. v. Pac. Elec. Contractors Ass’n, 809 F.2d 626, 630 (9th
5 Cir. 1987) (citation omitted).
6 The party seeking summary judgment bears the initial burden of establishing the
7 absence of a genuine issue of material fact. Celotex, 477 U.S. at 323. The moving party
8 can satisfy this burden in one of two ways: (1) by presenting evidence that negates an
9 essential element of the nonmoving party’s case; or (2) by demonstrating that the
10 nonmoving party failed to establish an essential element of the nonmoving party’s case that
11 the nonmoving party bears the burden of proving at trial. Celotex, 477 U.S. at 322–23;
12 Jones v. Williams, 791 F.3d 1023, 1030 (9th Cir. 2015). Once the moving party establishes
13 the absence of a genuine issue of material fact, the burden shifts to the nonmoving party to
14 “set forth, by affidavit or as otherwise provided in Rule 56, specific facts showing that
15 there is a genuine issue for trial.” T.W. Elec. Serv., Inc., 809 F.2d at 630 (citation and
16 internal quotations omitted).
17 In ruling on a summary judgment motion, the Court must view the facts and draw
18 all reasonable inferences in the light most favorable to the non-moving party. Scott v.
19 Harris, 550 U.S. 372, 378 (2007). A court should not weigh the evidence or make
20 credibility determinations. See Anderson, 477 U.S. at 255.
21 II. ANALYSIS
22 Aram argues that it is entitled to partial summary judgment because, under the terms
23 of the Policy, USLI has a duty to defend Aram in the Diakon Action if the lawsuit is
24 potentially covered by the Policy. (Doc. No. 9-1 at 7, 10.) Specifically, Aram argues that
25 the Diakon Action is potentially covered under the Policy because the Diakon Complaint,
26 read in tandem with the Davis deposition testimony, alleges an advertising injury. (Id. at
27 19.) USLI argues that the Diakon Action does not allege an advertising injury and that the
28 Davis deposition does not trigger its duty to defend under the potential for coverage
1 standard. (Doc. No. 15 at 15–16, 24–26.) USLI also asserts that several exclusions
2 preclude coverage, including the confidential information exclusion, exclusion a. (the
3 “knowing violation exclusion”), and exclusion i. (the “intellectual property exclusion”).
4 (Id. at 18–20, 22.) USLI further claims that coverage for Diakon’s UCL claim is
5 unavailable as a matter of law because damages are not an available remedy under
6 California law, (Id. at 20–21), and that California Insurance Code § 533 bars coverage of
7 the Diakon Action as a matter of public policy. (Id. at 23–24.) Last, USLI argues that
8 Aram’s bad faith claim fails as a matter of law because no potential for coverage exists
9 under the Policy. (Id. at 26.)
10 The parties agree that California law governs the Policy. (Doc. No. 9-1 at 10; Doc.
11 No. 15 at 15.) See, e.g., Intri-Plex Techs., Inc. v. Crest Grp., Inc., 499 F.3d 1048, 1052
12 (9th Cir. 2007) (stating, in an insurance coverage dispute, that the law of the forum state
13 applies in diversity actions). Under California law, the interpretation of an insurance policy
14 is a question of law to be determined by the Court. See Waller v. Truck Ins. Exch., Inc.,
15 11 Cal. 4th 1, 18 (1995), as modified on denial of reh’g (Oct. 26, 1995) (“When
16 determining whether a particular policy provides a potential for coverage and a duty to
17 defend, we are guided by the principle that interpretation of an insurance policy is a
18 question of law.”); see also New Hampshire Ins. Co. v. R.L. Chaides Const. Co., 847 F.
19 Supp. 1452, 1455 (N.D. Cal. 1994) (The “interpretation of insurance contracts raise
20 questions of law and thus are particularly amendable [sic] to summary judgment.”).
21 Insurance contracts are subject to the ordinary rules of contractual interpretation.
22 Bank of the W. v. Superior Court, 2 Cal. 4th 1254, 1264 (1992). “The fundamental goal
23 of contractual interpretation is to give effect to the mutual intention of the parties.” Id.
24 “Such intent is to be inferred, if possible, solely from the written provisions of the contract.”
25 AIU v. Superior Court (FMC Corp.), 51 Cal. 3d 807, 822 (1990). “If contractual language
26 is clear and explicit, it governs.” Bank of the W., 2 Cal. 4th at 1264. On the other hand,
27 “[a] policy provision will be considered ambiguous when it is capable of two or more
28 constructions, both of which are reasonable. But language in a contract must be interpreted
1 as a whole, and in the circumstances of the case, and cannot be found to be ambiguous in
2 the abstract.” Waller, 11 Cal. 4th at 18 (internal citation omitted). If there is an ambiguity,
3 the policy terms must be “interpreted in the sense in which the promisor believed, at the
4 time of making it, that the promisee understood it.” Bank of the W., 2 Cal. 4th at 1264–65
5 (internal citation omitted). The insured bears the burden of proving coverage under the
6 policy, and coverage is interpreted broadly to provide the greatest possible protections to
7 the insured. See Waller, 11 Cal. 4th at 16; Reserve Ins. Co. v. Pisciotta, 30 Cal. 3d 800,
8 808 (1982).
9 A. The “Potential for Coverage” Standard
10 The Policy provides that USLI “will pay those sums that the insured becomes legally
11 obligated to pay as damages because of ‘personal and advertising injury’” and defines
12 “personal and advertising injury” as including “injury . . . arising out of . . . [t]he use of
13 another’s advertising idea in your ‘advertisement’” or “[i]nfringing upon another’s
14 copyright, trade dress or slogan in your ‘advertisement.’” (USLI Policy at 16, 24.) The
15 primary dispute is whether the Diakon Action creates a “potential for coverage” under the
16 terms of the Policy. For the reasons set forth below, the Court concludes that it does not.
17 “The determination whether the insurer owes a duty to defend usually is made in the
18 first instance by comparing the allegations of the complaint with the terms of the policy.”
19 Horace Mann Ins. Co. v. Barbara B., 4 Cal. 4th 1076, 1081 (1993), as modified on denial
20 of reh’g (May 13, 1993). “Any doubt as to whether the facts establish the existence of the
21 defense duty must be resolved in the insured’s favor.” Montrose Chem. Corp. v. Superior
22 Ct., 6 Cal. 4th 287, 299–300 (1993) (citation omitted).
23 Here, the Diakon Action asserted three causes of action against Aram, all of which
24 pertain to the alleged intentional and calculated misappropriation of trade secrets and
25 confidential information by Aram’s principals, Rubio and Hernandez. (See Diakon
26 Compl.) For example, in its cause of action for misappropriation of trade secrets, Diakon
27 alleged that Aram “misappropriated Diakon’s trade secrets by . . . improperly copying and
28 removing such information from Diakon’s computer systems and files, and by using such
1 information to solicit customers of Diakon on behalf of [Aram], and to divert independent
2 contractor carrier servicing Diakon customer accounts to [Aram’s] customer accounts
3 instead.” (Id. ¶ 37.) Diakon’s UCL claim is derivative of its misappropriation of trade
4 secrets claim, alleging that Aram “unlawfully obtained and used Diakon’s proprietary,
5 confidential, and trade secret information, and unlawfully solicited Diakon’s customers,
6 thereby engaging in unfair, unlawful, and fraudulent business practices.” (Id. ¶ 41.)
7 Likewise, Diakon roots its claim for intentional interference with prospective economic
8 advantage in Aram’s alleged illicit use of Diakon’s confidential information and trade
9 secrets to disrupt Diakon’s customer relationships. (Id. at ¶¶ 50–55.) At no point does the
10 Diakon Action make any reference to the misappropriation of any advertising materials,
11 nor does it assert causes of action for the misappropriation of Diakon’s advertising or for
12 infringement upon Diakon’s copyright, trade dress, or slogan in Aram’s advertisement.
13 Thus, the Diakon Action does not include potentially covered claims that might give rise
14 to the duty to defend.
15 Nonetheless, both parties agree that California law extends the duty to defend
16 beyond the specific claims set forth in the Diakon Action. (Doc. No. 15 at 24; Doc. No. 9-
17 1 at 10.) Under California law, insurers “must defend a suit which potentially seeks
18 damages within the coverage of the policy.” Gray v. Zurich Ins. Co., 65 Cal. 2d 263, 276
19 (1966). It is axiomatic that “[t]he duty to defend is broader than the duty to indemnify.”
20 Montrose Chem. Corp., 6 Cal. 4th at 295, 299–300 (“[A]n insurer owes a broad duty to
21 defend its insured against claims that create a potential for indemnity.”). “If any facts
22 stated in or fairly inferable from the complaint, or otherwise known or discovered by the
23 insurer, suggest a claim potentially covered by the policy, the insurer’s duty to defend
24 arises.” Albert v. Truck Ins. Exch., 23 Cal. App. 5th 367, 377–78 (2018). Indeed,
25 “California courts have repeatedly found that remote facts buried within causes of action
26 that may potentially give rise to coverage are sufficient to invoke the defense duty.”
27 Pension Tr. Fund for Operating Engineers v. Fed. Ins. Co., 307 F.3d 944, 951 (9th Cir.
28 2002). Insurers are also bound to consider evidence “extrinsic” to the allegations set forth
1 on the face of a third-party complaint. Horace Mann Ins. Co., 4 Cal. 4th at 1081 (“Facts
2 extrinsic to the complaint also give rise to a duty to defend when they reveal a possibility
3 that the claim may be covered by the policy.”). Extrinsic evidence may establish an
4 insurer’s duty to defend, or it may establish the lack of such a duty. Waller, 11 Cal. 4th 1
5 at 44. The rationale of this “extrinsic evidence” rule is that neither the insured nor the
6 insurer should be bound by the specific allegations advanced by a third party, when the
7 circumstances of the case clearly establish, or eliminate, the insurer’s obligations. An
8 insurer “cannot construct a formal fortress of the third party’s pleadings and retreat behind
9 its walls.” Gray, 65 Cal. 2d at 276.
10 Aram argues that an in-depth evaluation of the Diakon Complaint, read in
11 conjunction with extrinsic evidence from the Davis deposition, reveals that it contains
12 allegations that would create the potential for coverage under the Policy. (Doc. No. 9-1 at
13 11–20.) Specifically, Aram notes that the Diakon Complaint contains an allegation that
14 Aram misused Diakon’s non-confidential, non-trade secret “business information,”
15 including what Diakon claimed was its proprietary information in advertisements on
16 Aram’s website. (Doc. No. 16 at 12.) In discovery, Aram claims that Davis clarified the
17 “proprietary business information” allegedly used by Aram were the “advertising ideas”
18 owed by Diakon, including “images, terminology, business offering . . . the way we wore
19 uniforms, badges, the way we operated.” (Doc. No. 1-6 at 12.) In his deposition, Davis
20 testified that Aram used Diakon’s “advertising materials, material that [Diakon] had paid
21 to produce and develop.” (Id.) He further explained that Aram used similar advertising
22 themes, marketing schemes, banners, and taglines—all of which were “eerily identical” to
23 Diakon’s advertising and marketing. (Id. at 18.) Davis also testified that photographs
24 owned by Diakon were used in Aram’s website advertising. (Id. at 16.) Based on the Davis
25 deposition testimony, Aram argues there is the potential for amendment of the Diakon
26 Action to specifically include allegations for an “advertising injury,” which would be
27 covered under the Policy. (Doc. No. 9-1 at 19.)
28 The Court agrees with Aram that it is not merely the allegations of the complaint,
1 but extrinsic evidence that determines the potential for coverage. Horace Mann Ins. Co.,
2 4 Cal. 4th at 1081. USLI agrees that this is the correct analytical approach. (Doc. No. 20
3 at 4.) However, the Court disagrees with Aram’s reading of the Diakon complaint together
4 with its interpretation of the extrinsic evidence. As to the Complaint, Aram cites to several
5 paragraphs in the Diakon Complaint; however, none support Aram’s position that the
6 Diakon Action alleges the taking of “proprietary business information” that is not also
7 either confidential or a trade secret. (Doc. No. 9-1 at 13.) Aram strips the allegations of
8 the Diakon Complaint out of context. Indeed, the word “proprietary” is always stated in
9 the context of “proprietary, confidential, and trade secret information.” (Diakon Compl.
10 ¶¶ 41, 52, 53, 62.) Each cited allegation of the Diakon Complaint involves Aram’s alleged
11 taking or use of Diakon’s confidential information or trade secrets. (Doc. No. 16 at 12
12 (quoting Diakon Compl. ¶¶ 19, 22, 23, 25, 41, 52.).) Simply put, Diakon asserted no claim
13 that does not involve its trade secrets or confidential information, nor has it pled a claim
14 regarding Aram’s misuse of Diakon’s confidential, non-trade secret information. The
15 words “advertisement” or “advertising” do not even appear in the Diakon Complaint.
16 Moreover, a claim for misappropriation of Diakon’s advertisements or marketing materials
17 cannot be reconciled with the underlying facts or causes of action asserted in the Diakon
18 Action. Both parties agree that an advertisement by its very nature is neither confidential
19 nor a trade secret because ads are disseminated to the public for marketing and advertising
20 purposes. (Compl. ¶ 140; Doc. No. 15 at 17.) In sum, the Court concludes that there are
21 no remote facts buried anywhere in any of the Diakon causes of action that may potentially
22 give rise to coverage under the Policy. “An insurer is not obligated to defend its insured
23 where the basis for claiming potential liability under the policy is so tenuous and
24 farfetched.” Giddings v. Indus. Indem. Co., 112 Cal. App. 3d 213, 220 (Ct. App. 1980).
25 Neither can Aram manufacture a potential for coverage under the Policy by using
26 the Davis deposition testimony. Aram argues that “discovery testimony need not be
27 formally alleged in the complaint to create the potential for coverage.” (Doc. No 9-1 at
28 19.) Aram repeatedly characterizes testimony from the Davis deposition as “allegations”
1 originating from the Diakon Complaint. (See e.g., Doc. No. 9-1 at 12–14, 28; Doc. No. 16
2 at 11, Doc. No. 21 at 10.) However, testimony is not the same thing as an allegation in a
3 cause of action. Soderstedt v. CBIZ Southern California, LLC, 197 Cal. App. 4th 133, 154
4 (2011). California courts routinely restrict the “potential for coverage” to the nature of the
5 lawsuit actually asserted by the third party. See e.g., Ulta Salon, Cosms. & Fragrance, Inc.
6 v. Travelers Prop. Cas. Co. of Am., 197 Cal. App. 4th 424, 433 (2011) (finding no duty to
7 defend based on unpled claims).
8 Contrary to Aram’s assertions, USLI owes no duty to defend based upon mere
9 speculation as to claims that Diakon might have brought or might bring in the future based
10 on the Davis deposition. “An insured may not trigger the duty to defend by speculating
11 about extraneous ‘facts’ regarding potential liability or ways in which the third party
12 claimant might amend its complaint at some future date. This approach misconstrues the
13 principle of ‘potential liability’ under an insurance policy.” Gunderson v. Fire Ins. Exch.,
14 37 Cal. App. 4th 1106, 1114 (1995). Thus, “the insured may not speculate about unpled
15 third party claims to manufacture coverage.” Hurley Constr. Co. v. State Farm Fire & Cas.
16 Co., 10 Cal. App. 4th 533, 538 (1992); see also Hudson Ins. Co. v. Colony Ins. Co.,624
17 F.3d 1264, 1267–68 (9th Cir. 2010) (“These cases concluded that there was no potential
18 for coverage, not because the complaint did not list a particular legal cause of action, but
19 because the complaint did not allege any facts supporting a covered cause of action.”).
20 That is precisely what Aram purports to do here.
21 Diakon decided not to include any factual allegations about Aram’s purported taking
22 or misuse of Diakon’s advertising or marketing material, and Diakon also did not advance
23 any claims for misappropriation of advertising materials or copyright infringement based
24 on Aram’s use of Diakon’s advertising, marketing, or photographs. The Diakon Action
25 contains neither the legal claims that would give rise to coverage under the Policy, nor any
26 of the factual allegations that would be necessary to support such claims. Like the Ninth
27 Circuit found in Microtec Research v. Nationwide Mutual Insurance Co., Diakon “knew
28 about [the extrinsic facts] before [it] filed suit, perhaps could have sued [based on those
1 facts], but did not.” 40 F.3d 968, 971 (9th Cir. 1994). “Whatever [Diakon’s] reasons were
2 for omitting a claim based on [the taking of its advertising, marketing ideas, and
3 copyrighted photographs], it remains the law of California that when the underlying suit
4 raises no potential for a liability covered by the policy, the insurance company’s duty to
5 defend is not triggered.” Id.
6 The duty to defend is broad, but it is not so expansive that it requires USLI to
7 undertake a defense as to a potential claim that is both factually and legally untethered from
8 the third party’s complaint. Accordingly, USLI has met its burden to establish that the
9 Diakon Action does not create the potential for coverage and that USLI has no duty to
10 defend Aram under the Policy.
11 B. The Policy’s Exclusions
12 The Court must first evaluate whether there exists a potential for coverage under the
13 Policy looking at both the allegations in the complaint and the extrinsic evidence. Horace
14 Mann Ins. Co., 4 Cal. 4th at 1078. If there is no potential for coverage, and thus no duty
15 to defend, both parties agree that there is no need to determine whether any exclusions to
16 the Policy apply. But even if there were a potential for coverage, USLI argues that the
17 Diakon Action falls into several exclusions to the Policy. Specifically, USLI asserts that
18 the confidential information exclusion, exclusion a. (the “knowing violation exclusion”),
19 and exclusion i. (the “intellectual property exclusion”) apply. (Doc. No. 15 at 18–20, 22.)
20 “Insurance coverage is interpreted broadly so as to afford the greatest possible
21 protection to the insured.” MacKinnon v. Truck Ins. Exch., 73 P.3d 1205, 1213 (Cal. 2003)
22 (citations omitted). When there is ambiguity in an insurance policy, the policy’s exclusions
23 and exceptions are strictly construed against the insurer and liberally interpreted in favor
24 of the insured to protect the insured’s reasonable expectation of coverage. La Jolla Beach
25 & Tennis Club, Inc. v. Indus. Indem. Co., 884 P.2d 1048, 1053 (Cal. 1994); see also
26 Delgado v. Heritage Life Ins. Co., 203 Cal. Rptr. 672, 677 (Cal. Ct. App. 1984). Any
27 limitation of coverage must be “stated precisely and understandably, in words that are part
28 of the working vocabulary of the average layperson.” Haynes v. Farmers Ins. Exch., 89
1 P.3d 381, 385 (Cal. 2004). Furthermore, the burden is on the insurer to “phrase exceptions
2 and exclusions in clear and unmistakable language.” MacKinnon, 73 P.3d at 1213 (quoting
3 State Farm Mut. Auto. Ins. Co. v. Jacober, 514 P.2d 953, 957–58 (Cal. 1973)).
4 Nevertheless, “[a]n insurance company can choose which risks it will insure and which it
5 will not, and coverage limitations set forth in a policy will be respected.” Fidelity &
6 Deposit Co. v. Charter Oak Fire Ins. Co., 78 Cal. Rptr. 2d 429, 432 (Cal. Ct. App. 1998)
7 (citing Legarra v. Federated Mutual Ins. Co., 42 Cal. Rptr. 2d 101, 105 (Cal. Ct. App.
8 1995)).
9 The insured bears the burden of establishing that a claim is within the basic scope of
10 coverage. MacKinnon, 73 P.3d at 1213. But the burden is on the insurer to establish that
11 the claim is specifically excluded. Id. (citing Aydin Corp. v. First State Ins. Co., 959 P.2d
12 1213, 1215 (Cal. 1998)). The Court considers each exclusion asserted by USLI in turn.
13 1. Confidential Information Exclusion
14 The USLI Policy includes an endorsement titled, “Exclusions – Access or Disclosure
15 of Confidential Or Personal Information And Data-Related Liability – Limited Bodily
16 Injury Exception Not Included,” (the “confidential information exclusion”), which
17 provides in relevant part:
18 This insurance does not apply to:
19 Access Or Disclosure Of Confidential Or Personal Information
20 “Personal and advertising injury” arising out of any access to or disclosure of any
person’s or organization’s confidential or personal information, including patents,
21
trade secrets, processing methods, customer lists, financial information, credit card
22 information, health information or any other type of nonpublic information.
23 (USLI Policy at 28.) USLI argues that the confidential information exclusion bars
24 coverage of each cause of action in the Diakon Complaint because each claim arises out of
25 Aram’s alleged access to and disclosure of Diakon’s trade secrets and confidential
26 information. (Doc. No. 15 at 18, 20, 21.) Aram contends that the confidential information
27 exclusion does not apply because “Diakon alleges that Aram has used or copied its
28 advertising content and its advertising ideas which it labels as ‘proprietary.’” (Doc. No. 9-
1 1 at 27.) According to Aram, Diakon’s potential claim for misappropriation of advertising
2 materials or copyright infringement provide facts that do not fall victim to the confidential
3 information exclusion because ads or advertising ideas cannot be confidential or trade
4 secrets by the very fact that they are disclosed to the public. (Id.)
5 However, Aram’s argument fails because Diakon does not “factually allege[] that
6 Aram publicly used Diakon’s publicly disclosed advertising ideas and copyrighted photos
7 in Aram’s advertising.” (Doc. No. 9-1 at 28–29.) Aram draws these purported
8 “allegations” from the Davis deposition, not the Diakon Complaint. Even considering the
9 extrinsic evidence, there no link between the Davis deposition testimony and the claims
10 alleged in the Diakon Complaint. The Diakon Complaint does not allege facts or causes
11 of action regarding any non-trade secret claim. The Diakon Action clearly alleges that
12 Aram misappropriated its confidential information and trade secrets and bases each cause
13 of action off those allegedly wrongful acts. (See Diakon Compl. ¶¶ 22, 24, 34–39, 41, 52,
14 53.) The exclusion is not ambiguous. As a result, the Court concludes that it precludes
15 coverage under the Policy for the Diakon Action.
16 2. Knowing Violation Exclusion
17 The Policy includes exclusion a., (the “knowing violation exclusion”), which states
18 that insurance coverage does not apply to:

19
a. Knowing Violation Of Rights Of Another
20
“Personal and advertising injury” caused by or at the direction of the insured with
21 the knowledge that the act would violate the rights of another and would inflict
“personal and advertising injury”.
22
23 (USLI Policy at 16.) USLI argues that each cause of action against Aram asserts specific
24 allegations encompassing Aram’s knowledge and intent that the actions that Aram
25 undertook would inflict injury on Diakon. Thus, because all Diakon’s causes of action
26 allege Aram acted with the intent to harm Diakon, USLI posits that the knowing violation
27 exclusion applies. (Doc. No. 15 at 18–20, 22; Doc. No. 20 at 8.)
28
1 Here, the causes of action in the Diakon Complaint all include allegations regarding
2 Aram’s “deliberate intent to injure” Diakon’s business. (Diakon Compl. ¶ 39.) For
3 example, in the first cause of action, Diakon alleges that Aram “knowingly and improperly
4 used [Diakon’s trade secrets], in direct competition with Diakon to solicit Diakon’s
5 customers.” (Id. ¶ 37.) In Diakon’s UCL claim, Diakon alleges “by the acts alleged
6 herein,” (i.e., by acting “willfully, maliciously, and with intent to harm Diakon”), Aram
7 “unlawfully obtained and used Diakon’s proprietary, confidential, and trade secret
8 information, and unlawfully solicited Diakon’s customers, thereby engaging in unfair,
9 unlawful, and fraudulent business practices.” (Id. ¶¶ 39, 41.) In its intentional interference
10 with prospective economic advantage claim, Diakon alleges that Aram “knew of
11 [Diakon’s] business relationships, and intended to disrupt [them]” by “soliciting Diakon’s
12 customer accounts for [Aram’s] benefit by unlawfully using Diakon’s proprietary,
13 confidential, and trade secret information.” (Id. ¶ 52; see also id. ¶ 55.) Given these clear
14 allegations in the Diakon Complaint, Aram’s claim that “Diakon’s allegations contain no
15 assertion of knowledge” is without merit. (Doc. No. 9-1 at 24, 25.) To the contrary, each
16 cause of action asserted against Aram alleges intentional, knowing harm. (See Diakon
17 Compl. ¶¶ 37, 39, 41, 52.) Aram concedes that the knowing violation exclusion applies
18 “when the underlying allegations assert liability that would only be possible upon a finding
19 of intentional misconduct known to be injurious at the time the allegedly ‘wrongful act’
20 was committed.” (Doc. No. 16 at 23.) That is precisely what is alleged in the Diakon
21 Action.
22 USLI also argues that Diakon’s intentional interference with prospective economic
23 advantage claim necessarily invokes the knowing violation exclusion. (Doc. No. 15 at 22.)
24 Specifically, USLI points to the elements of the claim, which require that Diakon prove
25 Aram engaged in “intentional[] wrongful acts designed to disrupt the relationship” to argue
26 that the allegations in the Diakon Complaint necessarily fall within the scope of the
27 exclusion. (Id. (quoting Roy Allan Slurry Seal, Inc. v. Am. Asphalt S., Inc., 2 Cal. 5th 505,
28 512 (2017).) The Court agrees.
1 Aram relies on Korea Supply Co. v. Lockheed Martin Corp., 29 Cal. 4th 1134 (2003)
2 for the proposition that the intent element of the tort of intentional interference with
3 prospective economic advantage may be satisfied “by independently tortious means.”
4 (Doc. No. 16 at 14.) Aram then argues that it could be potentially found liable to Diakon
5 for this cause of action without Diakon proving “knowledge” or “scienter” because liability
6 could be based on a finding or recklessness or negligence. (Id. at 14–15.) Aram pulls the
7 holding from Korea Supply out of context. There, the California Supreme Court clarified
8 that the tort of intentional interference with prospective economic advantage requires an
9 independently wrongful act. Korea Supply, 29 Cal. 4th 1134 at 1158. Put differently, there
10 must be independently wrongful conduct “proscribed by some constitutional, statutory,
11 regulatory, common law, or other determinable legal standard” that is independent of the
12 interference itself. Id. at 1159. The language Aram quotes does not purport to change what
13 must be pled to satisfy the intent element of the claim. In fact, Korea Supply clarified that
14 a plaintiff may satisfy the intent element of an intentional interference with prospective
15 economic advantage claim by pleading either (1) specific intent or (2) knowledge that the
16 interference was certain or substantially certain to occur as a result of its action. 29 Cal.
17 4th at 1154. A plaintiff cannot prove this tort simply by alleging recklessness or negligence
18 as Aram claims. See id. Here, Diakon pleads in its intentional interference with
19 prospective economic advantage claim that Aram “knew of [Diakon’s] business
20 relationships, and intended to disrupt [them].” (Diakon Compl. ¶ 52.) Moreover, there are
21 no allegations in the Diakon Action that Aram acted with recklessness or negligence. Thus,
22 the knowing violation exclusion to the Policy excludes this claim from coverage by the
23 nature of the elements of an intentional interference with prospective economic advantage
24 cause of action and Diakon’s pleading of the same.
25 USLI further argues that Cal. Ins. Code § 533 bars coverage for all three causes of
26 action in the Diakon Complaint as a matter of public policy. (Doc. No. 15 at 23.) California
27 Insurance Code section 533 provides:
28 An insurer is not liable for a loss caused by the wilful act of the insured; but he
1 is not exonerated by the negligence of the insured, or of the insured’s agents or
others.
2
3
USLI acknowledges that Cal. Ins. Code § 533 does not necessarily preclude a defense
4
against claims alleging willful misconduct. (Doc. No. 15 at 23 (quoting Horace Mann, 4
5
Cal. 4th at 1087 (“[N]o public policy forbids the defense of claims alleging intentional
6
acts.”)).) As a result, the Court need not address whether Cal. Ins. Code § 533 precludes a
7
defense.
8
3. Intellectual Property Exclusion
9
The Policy also includes exclusion i., (“the intellectual property exclusion”), which
10
states that the insurance does not apply to:
11
i. Infringement of Copyright, Patent, Trademark or Trade Secret
12
“Personal and advertising injury” arising out of the infringement of copyright,
13
patent, trademark, trade secret or other intellectual property rights. Under this
14 exclusion, such other intellectual property rights do not include the use of another’s
advertising idea in your “advertisement”.
15

16 However, this exclusion does not apply to infringement, in your “advertisement”, of
copyright, trade dress or slogan.
17

18 (USLI Policy at 16.) USLI argues that the intellectual property exclusion functions to bar
19 coverage for the Diakon Action because Diakon premises each cause of action in the
20 complaint solely on the misappropriation of trade secrets or confidential information.
21 (Doc. No. 20 at 12.) USLI posits that the exception to the exclusion only extends to
22 allegations of infringement of “copyright, trade dress or slogan” and does not except
23 infringement claims based on the misappropriation of trade secrets. (Id.) The Court agrees
24 with USLI.
25 In response, Aram asserts that the Diakon Action includes possible claims
26 independent of the misappropriation of trade secrets such as the “distinct allegations of
27 misuse of proprietary information including the public advertising ideas.” (Doc. No. 9-1
28 at 20.) Aram also claims the Davis deposition testimony reveals Diakon could potentially
1 amend its pleadings to include a copyright infringement claim, which would support
2 coverage under the Policy and would not become subject to the intellectual property
3 exclusion by function of the exception. (Doc. No. 21 at 14.) Again, Aram’s argument
4 relies on finding a potential for coverage based on facts and legal causes of action—
5 misappropriation of advertising materials and copyright infringement—which do not
6 appear in the Diakon Complaint. Aram points to an exhibit produced during Davis’s
7 deposition in which he wrote: “[i]f anyone else had [used Diakon’s photos on their website]
8 we would have our attorney sue them for copyright infringement . . .. You can’t use any
9 copyrighted material, images, branding” to argue that “liability for copyright infringement
10 was plainly alleged.” (Doc. No. 16 at 22; Doc. No. 1-8 at 1.) If copyright infringement
11 had been “plainly alleged” the cause of action would be in the Diakon Complaint, but it is
12 not. Diakon did not allege copyright infringement or misappropriation of advertising
13 materials in the Diakon Action; it sued Aram for misappropriation of trade secrets, unfair
14 competition, and intentional interference with prospective economic advantage. (See
15 Diakon Compl.) Microtec, 40 F.3d 968 at 971. Moreover, the potential copyright
16 infringement claim is even more “tenuous and farfetched” seeing as Diakon cannot even
17 bring a claim for copyright infringement in their present state court action without
18 voluntarily seeking removal to federal court. See 85 U.S.C. § 1338(a) (“No State court
19 shall have jurisdiction over any claim for relief arising under any Act of Congress relating
20 to . . . copyrights.”); Giddings, 112 Cal. App. at 220. Aram cannot speculate about
21 extraneous facts regarding potential liability or possible amendments to the Diakon
22 Complaint to escape the Policy’s plainly worded exclusion. See Gunderson, 37 Cal. App.
23 4th at 1114. Accordingly, the intellectual property exclusion applies to the claims asserted
24 in the Diakon Action.
25 C. UCL Claims are Barred as a Matter of Law
26 USLI also argues that there is no potential for coverage under the Policy for Diakon’s
27 UCL claim because damages are not an available remedy for claims brought pursuant to
28 California Business & Professions Code § 17200 et seq. (Doc. No. 15 at 20.) The Court
1 agrees. Under California law, the available remedies for a UCL claim, which include (1)
2 the “disgorgement of money that has been wrongfully obtained” or (2) an “order restoring
3 money which may have been acquired by means of unfair competition,” are not within the
4 scope of coverage provided by a general liability insurance policy. Bank of the W., 2 Cal.
5 4th 1254 at 1266 (citations omitted). Indeed, the parties do not dispute that “damages are
6 not available under [Cal. Bus. & Prof. Code §] 17203.” Id. (Doc. No. 15 at 20; Doc. No.
7 16 at 13.) Here, the Policy only provides coverage for “damages” because of a “personal
8 and advertising injury.” (USLI Policy at 16.) The Diakon Action does not allege an
9 “advertising injury” nor can the Davis deposition testimony create the potential for
10 coverage under the UCL cause of action. Accordingly, there are no “damages” potentially
11 arising within the scope of coverage of the Policy for the UCL claim asserted against Aram.
12 D. Aram’s Bad Faith Claim
13 USLI’s seeks summary judgment on Aram’s claim that USLI acted in bad faith.
14 (Doc. No. 15 at 26.) USLI argues that this claim fails because the absence of a potential
15 for coverage precludes a finding of bad faith as a matter of law. (Id.) Aram contends that
16 USLI acted unreasonably by failing to properly investigate and consider all pertinent facts,
17 including the Davis deposition, and by denying a defense without justification, thus
18 breaching the implied covenant of good faith and fair dealing. (Doc. No. 16 at 30–31.)
19 The covenant of good faith and fair dealing is implied in every contract including
20 insurance policies. Comunale v. Traders & Gen. Ins. Co., 50 Cal. 2d 654, 658 (1958);
21 Kransco v. Am. Empire Surplus Lines Ins. Co., 23 Cal. 4th 390, 400, as modified (July 26,
22 2000). “[T]o establish a breach of the implied covenant of good faith and fair dealing under
23 California law, a plaintiff must show: (1) benefits due under the policy were withheld; and
24 (2) the reason for withholding benefits was unreasonable or without proper cause.” Sekera
25 v. Allstate Ins. Co., 763 F. App’x 629, 630 (9th Cir. 2019) (quoting Guebara v. Allstate
26 Ins. Co., 237 F.3d 987, 992 (9th Cir. 2001) (applying California law)). An insurer’s
27 wrongful and unreasonable refusal to defend its insured constitutes a violation of the
28 covenant of good faith and fair dealing. Great Am. Ins. Co. v. Quintana Homeowners
1 ||Ass’n, No. 5:17-CV-00693-EJD, 2018 WL 3632111 at *3 (N.D. Cal. July 31, 2018)
2 || (citations omitted). However, where “there is no potential for coverage, and hence, no duty
3 ||to defend under the terms of the policy, there can be no action for breach of the implied
4 || covenant of good faith and fair dealing.” Stone v. Hartford Cas. Co., 470 F. Supp. 2d 1088,
5 || 1099 (C.D. Cal. 2006) (quoting Waller, 11 Cal. 4th at 36); see also Musso & Frank Grill
6 ||Co., Inc. v. Mitsui Sumitomo Ins. USA Inc., 77 Cal. App. 5th 753, 761 (2022) (“Because
7 ||[the insured] cannot establish a breach of contract, it follows necessarily that it cannot
8 || prove a breach of the covenant of good faith and fair dealing.”’).
9 USLI was not obligated to defend Aram under the Policy, meaning USLI did not
10 || withhold any benefits. Accordingly, Aram fails to meet the first prong of a breach of good
11 || faith cause of action. Therefore, USLI did not breach the implied covenant of good faith
12 |/and fair dealing as a matter of law.
13 E. Evidentiary Objections
14 Aram filed evidentiary objections to the declarations of Richard D. Bremer that
15 || USLI submitted in support of USLI’s motion for summary judgment and in opposition to
16 || Aram’s motion for partial summary judgment. (Doc. Nos. 17, 22.) The Court has reviewed
17 || Aram’s objections and has considered only such evidence as is proper in ruling on the
18 || cross-motions for summary judgment.
19 CONCLUSION
20 USLI has shown that the Diakon Action did not trigger its duty to defend under the
21 “potential for coverage” standard. Accordingly, the Court grants USLI’s motion for
22 ||summary judgment on the duty to defend and bad faith claims and denies Aram’s motion
23 || for partial summary judgment.
24 IT IS SO ORDERED.
25 || DATED: January 31, 2024 \ul
26 MARILYN HUFF, Distri ge
27 UNITED STATES DISTRICT COURT
28

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10088971. Public record. Not legal advice.