# NetChoice, LLC v. Griffin

> District Court, W.D. Arkansas · August 31, 2023

URL: https://www.frixlaw.com/law-library/cases/10012363

## Case

- **Court:** District Court, W.D. Arkansas
- **Decided:** August 31, 2023
- **Opinion:** 100trialcourt
- **Cited by:** 0 later opinions in the Frix Law Library

## Citator (automated)

- No negative treatment found by the automated citator. That is not the same as a confirmation that the case is good law; read the citing cases.
- Full citator and citing cases: https://www.frixlaw.com/law-library/cases/10012363

## How later opinions describe it (automated extraction)

- finding age-verification requirements force users to “relinquish their anonymity to access protected speech”
- finding that a booksellers’ association had constitutional standing to challenge a state law “aimed directly” at it, since the association would “have to take significant and costly compliance measures or risk criminal prosecution”

## Opinion text

IN THE UNITED STATES DISTRICT COURT
WESTERN DISTRICT OF ARKANSAS
FAYETTEVILLE DIVISION

NETCHOICE, LLC PLAINTIFF

V. CASE NO. 5:23-CV-05105

TIM GRIFFIN, in his Official Capacity
as Attorney General of Arkansas DEFENDANT

MEMORANDUM OPINION AND ORDER

1
TABLE OF CONTENTS

I. INTRODUCTION ...................................................................................................... 3

II. BACKGROUND ....................................................................................................... 5

A. The Social Media Safety Act: Objectives and Requirements .................. 5

B. Social Media Use Among Minors ............................................................. 10

C. Types of Speech Available on NetChoice Members’ Platforms ............ 13

D. Existing Parental Controls ........................................................................ 15

III. LEGAL STANDARD .............................................................................................. 20

IV. DISCUSSION ......................................................................................................... 21

A. Standing ..................................................................................................... 21

1. Constitutional Standing ...................................................................... 22

2. Prudential Standing ............................................................................ 25

B. Likelihood of Success on the Merits ........................................................ 30

1. Void for Vagueness: NetChoice Members’ Claim ........................... 30

2. Burdens on First Amendment Rights: Platform Users’ Rights ....... 35

a. Level of Scrutiny .......................................................................... 35

b. Burdens on Adults’ Access to Speech ....................................... 39

c. Burdens on Minors’ Access to Speech ...................................... 40

d. Narrow Tailoring ........................................................................... 41

C. Irreparable Harm ........................................................................................ 48

D. Balance of the Equities and the Public Interest ...................................... 49

V. CONCLUSION ....................................................................................................... 49

2
I. INTRODUCTION

This case presents a constitutional challenge to Arkansas Act 689 of 2023, the

“Social Media Safety Act” (“Act 689”), a new law that aims to protect minors from harms

associated with the use of social media platforms. Act 689—which becomes effective

tomorrow, September 1, 2023—requires social media companies to verify the age of all

account holders who reside in Arkansas. Self-reporting one’s age (a common industry

practice) is not sufficient; Arkansans must submit age-verifying documentation before

accessing a social media platform.

Under Act 689, a “social media company,” as defined in the Act, must outsource

the age-verification process to a third-party vendor. A prospective user of social media

must first prove their age by uploading a specified form of identification, such as a driver’s

license, to the third-party vendor’s website. A verified adult may obtain a social media

account. Minors, however, will be denied an account and prohibited from accessing

social media platforms, unless a parent provides express consent—which will require

more proof to confirm the parent’s age, identity, and relationship to the minor.

The Plaintiff, NetChoice, LLC, is an Internet trade association whose members

include Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, and Nextdoor.

NetChoice asks the Court to preliminarily enjoin Act 689 from taking effect. NetChoice

does not dispute that social media usage poses risks to minors’ physical and mental well-

being. Rather, NetChoice claims the Social Media Safety Act does not provide a

constitutional way to address the dangers that minors face online. According to

NetChoice, Act 689 is unconstitutionally vague because it is impossible to determine

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which social media companies and platforms fall within its purview. In addition,

NetChoice contends Act 689 violates Arkansans’ First Amendment rights. NetChoice

argues that Act 689’s age-verification requirements are not narrowly tailored to address

the harms that minors may face on social media, while at the same time placing an undue

burden on both adults’ and minors’ access to constitutionally protected speech.

The Defendant (the “State”) is Arkansas Attorney General Tim Griffin, who is sued

in his official capacity, because his office is tasked to enforce Act 689 on behalf of the

State of Arkansas. The State maintains that Act 689 is a constitutional way to curtail

minors’ access to social media platforms. The State contends that Act 689 is narrowly

tailored to address the harms posed by social media, while the alleged burdens are

neither too costly for NetChoice members nor too intrusive for Arkansans who wish to

open social media accounts. The State concedes that social media platforms host a wide

range of protected free speech, but it contends that the slight burden to protected speech

is justified by the important goal of protecting minors.

NetChoice’s Motion for Preliminary Injunction was fully briefed by the parties, see

Docs. 17, 18, 34, 38, and the ACLU submitted an amicus brief in support of NetChoice’s

position, see Doc. 31. In its response, the State lead with an argument that NetChoice

lacks standing to assert the First Amendment rights of Arkansas social media users. The

Court ordered additional briefing on this issue. See Docs. 39–41.

On August 15, the Court held an evidentiary hearing. The parties introduced

documentary evidence, witness declarations, and stipulations of fact. The State also

4
presented the live testimony of its expert witness, Tony Allen. Afterwards, the Court

engaged counsel in a lengthy period of oral argument.

Having taken these matters under advisement, the Court now concludes that

NetChoice has standing to assert a constitutional challenge to Act 689 on behalf of its

members and its members’ users. Therefore, for the reasons explained below, the Court

finds that NetChoice’s arguments are likely to succeed on the merits and its request for a

Preliminary Injunction is GRANTED.

II. BACKGROUND

A. The Social Media Safety Act: Objectives and Requirements

According to Act 689, “social media compan[ies]” will be required to “verify the

age[s] of . . . account holder[s]” using the age-verification methods sanctioned by the

State. See Ark. Code Ann. § 4-88-1102(b)(1). 1 Further, the regulated companies “shall

not permit an Arkansas user who is a minor to be an account holder . . . unless the minor

has the express consent of a parent or legal guardian.” Id. at § 1102(a).

Not every online company or platform will be subject to the State’s new age-

verification requirements. Under Act 689, a “social media company” is defined in terms of

what account holders may do on the company’s platform. A “social media company” is

one that permits its account holders to: (1) create a public profile “for the primary

purpose of interacting socially with other profiles and accounts”; (2) upload or post

1 All citations to Act 689 in this Opinion refer to particular subsections of Chapter 88,

Subchapter 11 of the Arkansas Code. For brevity’s sake, the Court will cite only to the
subsection, e.g., “Act 689 at § 1102(b)(1).”

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content; (3) view content of other account holders; and (4) interact with other account

holders “through request and acceptance.” Id. at § 1101(7)(A) (emphasis added). The

State offers no guidance on how it will assess the “primary purpose” of account holders.

Furthermore, Act 689 specifically exempts any company that “[d]erives less than twenty-

five percent (25%) of [its] revenue from operating a social media platform” and “[o]ffers

cloud storage services.” Id. at § 1101(7)(B)(iv)(a)–(b). This exemption shields Google (a

subsidiary of Alphabet, Inc.) from compliance. Neither Google Hangouts nor Google’s

video-sharing platform, YouTube, will be required to verify the ages of their account

holders.

Act 689 defines “social media platform” as a “public or semipublic internet-based

service or application” of which the “substantial function . . . is to allow users to interact

socially with each other within the service or application.” Id. at § 1101(8)(A)(ii)(a)

(emphasis added). Once again, the State does not identify the criteria it will rely on to

determine the “substantial function” of an online platform. Act 689 exempts platforms

controlled by businesses that generate less than $100 million annually. Id. at

§ 1101(8)(C). As a result, platforms like Parler, Gab, and Truth Social will fall outside the

scope of Act 689, even though they may host the same potentially harmful content with

which the State is concerned.

Act 689 is littered with other exemptions. For example, companies that exclusively

offer interactive online gaming, cloud storage services, cybersecurity services,

professional networking, career development, or educational tools need not comply. See

id. at § 1101(7)(B)(iii)–(v). Platforms that predominantly or exclusively provide users with

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email or direct-messaging services are entirely exempt. See id. at § 1101(8)(B)(i)–(ii).

Act 689 also gives a free pass to streaming services (for licensed movies or music);

platforms that pre-select news, sports, entertainment, or other content for account holders

to view; and online shopping or e-commerce sites—provided that the type of user

interaction on these sites is limited to posting and commenting on product reviews or

displaying lists of goods. See id. at § 1101(8)(B)((iii)–(v).

During the hearing for preliminary injunction, the State called Tony Allen to testify

in support of Act 689. Mr. Allen is an expert in age-verification trade standards for the

United Kingdom. He serves as the technical editor of the international standard for age

assurance systems used in the UK and has global oversight over the operation of the

UK’s age-assurance standardization program. See State’s Hearing Exhibit 1-A. Mr. Allen

testified that he was familiar with the sort of robust age-verification requirements Act 689

would likely require, in part, due to his work on the UK’s Online Safety Bill (“OSB”), which

is expected to pass the Houses of Parliament sometime next month. He noted that the

OSB is similar to Act 689 in that both laws are likely to require social media companies to

tighten their age-verification procedures. However, unlike Act 689, the OSB’s age-

verification requirements will be triggered by particular content, called “primary priority

content,” which the UK has determined is damaging or harmful to minors. Arkansas, in

contrast, will require age verification for particular companies at the time of account

creation. Examples of the UK’s “primary priority content” include adult pornography and

information about suicide, self-harm, and dieting.

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Mr. Allen analogized a social media platform, like Facebook, to a shopping mall

consisting of various “stores” full of content. For example, a Facebook account holder

may use the platform to read the news, interact with a favorite actor or author, share

family photographs, watch videos of people dancing or singing, review books, order

products, or comment on important political events. None of these topics appear to be

obscene, illegal, immoral, or otherwise concerning for minors to view. According to Mr.

Allen, the OSB will only require rigorous age-verification methods “when the primary

priority content risk is triggered”—in other words, when a user approaches the door of a

harmful “store” within the “mall.” Act 689, in contrast, requires age verification at the “front

door” of the “mall” of online platforms, regardless of the content within.

Mr. Allen also testified about the technology used to perform age verification and

the commercial entities that provide age-assurance services in the UK and the European

Union.

Act 689 generally permits a company to utilize “[a]ny commercially reasonable age

verification method.” Act 689 at § 1102(c)(2)(C). Mr. Allen explained the current state-

of-the-art capabilities in online age verification. He testified that a typical scenario would

involve a user being asked to verify his or her age online. Then, the user then would be

shunted to a third-party servicer that collects official documents, such as digital

identification cards or digital driver’s licenses. The user would upload documents to prove

his or her age. 2 Mr. Allen also explained that artificial intelligence programs could be

2 The Act authorizes the use of digitized identification cards or driver’s licenses, as well

as other digitized forms of government-issued identification. Act 689 at § 1102(c)(2). A

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used to verify age as an alternative (or in addition to) the user providing an identification

card. For example, a user could be asked to upload a selfie of his or her face to prove

that the user was the same person pictured in the official identity document. In addition,

selfies or voice recordings could be required for the servicer to estimate the user’s age

using artificial intelligence. Mr. Allen opined that uploading and scanning a digital driver’s

license would take less than a minute, while age estimation using biometric scanning

would likely take even less time.

Mr. Allen further explained that once an age-verification servicer gathered enough

proof to know that a user was either an adult or a minor, the servicer would generate an

encrypted “token” that answered “yes” or “no” to the question of whether the user was an

adult. After the “token” was sent electronically to the social media company or platform

requesting it, the third-party servicer would then delete the user’s documents, images,

and other data used to verify age and retain a record of the transaction for billing purposes

only.

Mr. Allen identified at least one critical gap in Act 689’s regulatory structure: How

will a regulated company prove that it obtained parental consent for a minor to open a

“digitized identification card” is defined as “a data file available on a mobile device that
has connectivity to the internet through a state-approved application that allows the
mobile device to download the data file from the Office of Driver Services that contains
all of the data elements visible on the face and back of a driver's license or identification
card and displays the current status of the driver's license or identification card, including
valid, expired, cancelled, suspended, revoked, active, or inactive.” Id. at § 1101(4). Mr.
Allen testified during the hearing that Arkansas was still in the process of developing its
“state-approved” online app for downloading data files from the Office of Driver
Services—which means that this technology is unlikely to be available when Act 689
takes effect on September 1.

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social media account? He testified that in the UK, online parental consent is only required

when a minor seeks to perform some action online that the law forbids, such as enter into

a contract for the sale or purchase of goods. By contrast, Act 689 will require social media

companies to obtain “express consent of a parent or legal guardian” much more

frequently—whenever an Arkansas minor seeks to open a social media account—and to

use procedures reliable enough to ensure that these companies avoid incurring civil and

criminal penalties. See Act 689 at § 1102(a). Implementing these parental-consent

procedures will not be an easy task, according to Mr. Allen:

I think the biggest challenge you have with parental consent is actually
establishing the relationship, the parental relationship. It’s easy to say that
this person who is giving the consent is, let’s say, in their 40s, versus the
person that’s asking for the consent being under 18. But actually
establishing that that is a parent or a legal guardian, that’s the challenge
with those processes.

B. Social Media Use Among Minors

“There is broad agreement among the scientific community that social media has

the potential to both benefit and harm children and adolescents.” U.S. Surgeon General,

Social Media and Youth Mental Health 5 (2023), https://www.hhs.gov/sites/default/files

/sg-youth-mental-health-social-media-advisory.pdf (last accessed Aug. 19, 2023) (State’s

Hearing Exhibit 5). Moreover, “different children and adolescents are affected by social

media in different ways, based on their individual strengths and vulnerabilities, and based

on cultural, historical, and socio-economic factors.” Id. Still, experts agree that social

media use carries significant risk to minors’ physical and mental well-being.

10
The State’s medical expert, Dr. Karen Farst, notes in her Affidavit that in her

practice, she has encountered numerous examples of children “active on social media”

who “thought they were communicating with a same-aged peer, and instead it was

someone posing in that role in order to gain trust of the child.” (State’s Hearing Exhibit 2,

p. 3, ¶ 10). 3 Adult predators frequent the internet, and children “from homes where there

has been abuse, neglect, or family discord . . . . look to social media for attachments and

relationships they do not have within their family.” Id. at ¶ 12. This “makes them more

susceptible to being lured into a situation they think is supportive.” Id. Dr. Karst also

cautions that youth experience “cyberbullying” while “on social media” and “can become

so consumed in their online image that it can lead into unlawful and criminal behavior.”

Id. at p. 4, ¶ 14.

The State observes in its Brief that “[a]dult predators often create fake accounts,

posing as minors, and then take advantage of real minors’ comfort in online environments,

coercing them into sending explicit images of themselves.” (Doc. 34, p. 17) (quotation

marks and citation omitted). Moreover, an FBI report the State relies on found:

Financial sextortion schemes occur in online environments where young
people feel most comfortable—using common social media sites, gaming
sites, or video chat applications that feel familiar and safe. On these
platforms, online predators often use fake female accounts and target minor
males between 14 to 17 years old, but the FBI has interviewed victims as
young as 10 years old.

3 Dr.Farst practices in Arkansas and is a licensed pediatrician and member of the
American Academy of Pediatrics’ counsel on child abuse and neglect.

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FBI Nat’l Press Off., FBI and Partners Issue National Public Safety Alert on Financial

Sextortion Schemes (Dec. 19, 2022), https://www.fbi.gov/news/press-releases/fbi-and-

partners-issue-national-public-safety-alert-on-financial-sextortion-schemes

(last accessed Aug. 19, 2023) (State’s Hearing Exhibit 6).

In addition, several recent studies have highlighted a possible link between social

media use by young people and negative effects on youth mental health. According to

an article published by the American Academy of Child & Adolescent Psychiatry, “On

average, teens are online almost nine hours a day, not including time for homework.” See

Am. Academy of Child & Adolescent Psychiatry, Social Media and Teens (updated Mar.

2018), https://www.aacap.org/AACAP/Families_and_Youth/Facts_for_Families/FFF-

Guide/Social-Media-and-Teens-100.aspx (last accessed Aug. 19, 2023) (State’s Hearing

Exhibit 7). And according to an advisory report issued this year by the U.S. Surgeon

General, a longitudinal cohort study of U.S. adolescents aged 12–15 found “that

adolescents who spent more than 3 hours per day on social media faced double the risk

of experiencing poor mental health outcomes including symptoms of depression and

anxiety.” U.S. Surgeon General, Social Media and Youth Mental Health 4 (2023)

https://www.hhs.gov/sites/default/files/sg-youth-mental-health-social-media-advisory.pdf

(last accessed Aug. 19, 2023) (State’s Hearing Exhibit 5). Yet another study conducted

among 14-year-olds “found that greater social media use predicted poor sleep, online

harassment, poor body image, low self-esteem, and higher depressive symptom scores

with a larger association for girls than boys.” Id. at 7.

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The amount of time minors spend online appears indicative of negative mental-

health outcomes, and studies indicate that the content minors find online may be to blame.

The Surgeon General’s report observed:

Extreme, inappropriate, and harmful content continues to be easily and
widely accessible by children and adolescents. This can be spread through
direct pushes, unwanted content exchanges, and algorithmic designs. In
certain tragic cases, childhood deaths have been linked to suicide- and self-
harm-related content and risk-taking challenges on social media platforms.
This content may be especially risky for children and adolescents who are
already experiencing mental health difficulties. Despite social media
providing a sense of community for some, a systematic review of more than
two dozen studies found that some social media platforms show live
depictions of self-harm acts like partial asphyxiation, leading to seizures,
and cutting, leading to significant bleeding. Further, these studies found that
discussing or showing this content can normalize such behaviors, including
through the formation of suicide pacts and posting of self-harm models for
others to follow.

Id. at 8.

C. Types of Speech Available on NetChoice Members’ Platforms

The parties jointly stipulate that adults and minors use NetChoice members’ 4

online services to engage in an array of expressive activity that is protected by the First

Amendment. See Court’s Exhibit 1. Social media companies and platforms “allow[] users

to gain access to information and communicate with one another about it on any subject

that might come to mind.” Packingham v. North Carolina, 582 U.S. 98, 107 (2017).

“[U]sers employ these websites to engage in a wide array of protected First Amendment

4 As previously stated, NetChoice, LLC, is an internet trade association consisting of

members such as Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, and
Nextdoor.

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activity on topics ‘as diverse as human thought.’” Id. at 105 (quoting Reno v. Am. Civil

Liberties Union, 521 U.S. 844, 870 (1997)). “On Facebook, for example, users can debate

religion and politics with their friends and neighbors or share vacation photos.” Id. at 104.

On “Twitter, users can petition their elected representatives and otherwise engage with

them in a direct manner.” Id. at 104–05.

According to the Declaration of Carl Szabo, Vice President and General Counsel

of NetChoice, minors routinely use the services of NetChoice members “to read the news,

connect with friends, explore new interests, and follow their favorite sports teams and

their dream colleges,” as well as “showcase their creative talents to others,” “raise

awareness about social causes,” and “participate in public discussion on the hottest topics

of the day.” (Plaintiff’s Hearing Exhibit 1, ¶ 6). Adults use Facebook for various reasons,

including taking part in religious services. Id. at ¶ 9. Users of Pinterest share ideas for

recipes, style, and home décor. Id.

According to the Declaration of Antigone Davis, Vice President and Global Head

of Safety at Meta Platforms, Inc., Facebook and Instagram provide online platforms for

users to engage in speech for the purpose of making social connections, showcasing

creative talents, gathering information and news about the world, receiving education,

and participating in the democratic process. (Plaintiff’s Hearing Exhibit 2, ¶¶ 11–20). Her

Declaration cites to a number of surveys that indicate social media may promote

connectedness, reduce social isolation, establish online-only friendships, assist

individuals in finding support and inspiration during times of depression, stress, and

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anxiety, and allow users of all ages to engage with differing viewpoints on civic issues.

Id. at ¶¶ 22–25.

With all that said, it cannot be assumed that NetChoice members host only

constitutionally protected speech. Despite these entities’ efforts to self-regulate, it is

undoubtedly true that social media users of any age may still encounter some speech

online that is not entitled to constitutional protection, including real threats, child

pornography, obscenity, defamation, fighting words, or speech integral to criminal

conduct. See United States v. Alvarez, 567 U.S. 709, 717 (2012). In addition, minors

may encounter speech online that is constitutionally protected as to adults, but not as to

minors.

D. Existing Parental Controls

Of course, parents may rightly decide to regulate their children’s use of social

media—including restricting the amount of time they spend on it, the content they may

access, or even those they chat with. And many tools exist to help parents with this.

Cell carriers and broadband providers provide parents with tools to block certain

applications and websites from their children’s devices, ensure that their children are

texting and chatting with trusted contacts only, and restrict their children’s access to

screen time during certain hours of the day. See, e.g., Verizon, Verizon Smart Family,

https://tinyurl.com/ycyxy6x6 (Plaintiff’s Hearing Exhibit 17); AT&T, Parental Controls,

https://tinyurl.com/3ypvj7bv (Plaintiff’s Hearing Exhibit 6); T-Mobile, Family Controls and

Privacy, https://tinyurl.com/57run7ac (Plaintiff’s Hearing Exhibit 16); Comcast Xfinity, Set

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Up Parental Controls for the Internet, https://tinyurl.com/5acdsnat (Plaintiff’s Hearing

Exhibit 7).

Wireless routers, which provide internet connectivity, also offer parental control

settings. See Molly Price & Ry Crist, How to Set Up and Use Your Wi-Fi Router’s Parental

Controls, CNET (Feb. 11, 2021), https://archive.ph/wip/uGaN2 (Plaintiff’s Hearing Exhibit

15). Parents can use these settings to block certain websites or online services that they

deem inappropriate, set individualized content filters for their children, and monitor the

websites their children visit and the services they use. See Netgear, Circle Smart Parental

Controls, https://archive.ph/wip/0GbB5 (Plaintiff’s Hearing Exhibit 14). Parents can also

use router settings to turn off their home internet at particular times of day, pause internet

access for a particular device or user, or limit the amount of time that a child can spend

on a particular website or online service. Id.

Additional parental controls are available at the device level. For example, iPhones

and iPads empower parents to limit the amount of time their children can spend on the

device, choose which applications (e.g., YouTube, Facebook, Snapchat, or Instagram)

their children can use, set age-related content restrictions for those applications, filter

online content, and control privacy settings. See Apple, Use Parental Controls on Your

Child’s iPhone, iPad, and iPod Touch, https://archive.ph/T68VI (Plaintiff’s Hearing Exhibit

5). Google and Microsoft similarly offer parental controls for their devices. See Google

Family Link, Help Keep Your Family Safer Online, https://tinyurl.com/mr4bnwpy

(Plaintiff’s Hearing Exhibit 8); Microsoft, Getting Started with Microsoft Family Safety,

https://tinyurl.com/yc6kyruh (Plaintiff’s Hearing Exhibit 10). In addition, numerous third-

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party applications allow parents to control and monitor their children’s use of Internet-

connected devices and online services. See Ben Moore & Kim Key, The Best Parental

Control Apps for Your Phone, PCMag (Mar. 29, 2022), https://archive.ph/HzzfH (Plaintiff’s

Hearing Exhibit 12).

Parental controls on internet browsers offer another layer of protection. Apple

Safari, Google Chrome, Microsoft Edge, and Mozilla Firefox offer parents tools to control

which websites their children can access. See, e.g., Mozilla, Block and Unblock Websites

with Parental Controls on Firefox, https://tinyurl.com/6u6trm5y (Plaintiff’s Hearing Exhibit

13). Microsoft offers “Kids Mode,” which allows children to access only a pre-approved

list of websites. See Microsoft, Learn More About Kids Mode in Microsoft Edge,

https://tinyurl.com/59wsev2k (Plaintiff’s Hearing Exhibit 11). Google has a similar feature.

It also provides parents with “activity reports,” allowing them to see what apps and

websites their children access most frequently. See Google, Safety Center,

https://tinyurl.com/kwkeej9z (Plaintiff’s Hearing Exhibit 9).

To be sure, parents may or may not use these tools. Mr. Allen’s Declaration

explains that even though these filtering controls can be “applied in the home, on the

router or on laptops, tablets, and smartphones through family cellular plans,” research

indicates “that many parents are unaware of this technology” or “do not know how to use

it, or discover their children also know how to use it or have circumvented it some other

way.” (State’s Hearing Exhibit 1, p. 5). Furthermore, he attests, “Children can be very

persuasive, and parents might release the controls to allow them to play a game designed

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for 18+ within a social media platform, unaware the game or platform may be a portal to

pornographic or other unsuitable content and dangerous functionality.” Id.

NetChoice members have developed their own policies and practices designed to

protect minors who use social media. Facebook, Instagram, Twitter, Pinterest, Snapchat,

and Nextdoor require users in the United States to be at least 13 years old before they

can create an account—though account holders are asked only to self-report their ages.

See Declaration of Justyn Harriman, Plaintiff’s Hearing Exhibit 4, ¶ 13. TikTok offers a

limited app experience for users under 13 called “TikTok for Younger Users” where

children are provided a viewing experience that does not permit them to share personal

information and puts extensive limitations on content and user interaction. (Doc. 2, ¶ 17).

TikTok also partners with Common Sense Networks to try and ensure that content is both

age-appropriate and safe for an audience under 13. Id. Facebook, Instagram, TikTok,

and Pinterest default to private settings for teenage users when they sign up for accounts,

and these platforms claim they encourage their teenage users to choose more private

settings through prompts and suggestions. See Doc. 2, ¶ 17; Declaration of Antigone

Davis, Plaintiff’s Hearing Exhibit 2, ¶ 31.

NetChoice members also attempt to curate the content that users post on their

platforms. See, e.g., Declaration of Justyn Harriman, Plaintiff’s Hearing Exhibit 4, ¶ 9.

Members attempt to restrict the uploading of violent and sexual content, bullying, and

harassment. See Declaration of Carl Szabo, Plaintiff’s Hearing Exhibit 1, ¶ 7. Several

NetChoice members use age-verification technology to try to keep minors from seeing

certain content visible to adults, or to keep younger teens from seeing content visible to

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older teens. Id. NetChoice members implement these policies through algorithms,

automated editing tools, and human review. See Declaration of Antigone Davis, Plaintiff’s

Hearing Exhibit 2, ¶¶ 27, 36. If a platform decides that certain content violates its policies,

it may remove the content, restrict it, or add a warning label or a disclaimer to accompany

it. See Declaration of Justyn Harriman, Plaintiff’s Hearing Exhibit 4, ¶ 10.

Evidence received by the Court demonstrates that NetChoice members also

provide users with tools to curate the content they wish to see. Facebook users can

control the content that Facebook recommends to them by hiding a post or opting to see

fewer posts from a specific person or group. See Declaration of Antigone Davis, Plaintiff’s

Hearing Exhibit 2, ¶ 41. Instagram users can use the “not interested” button or keyword

filters (for example, “fitness” or “recipes” or “fashion”) to filter out content they do not wish

to see. Id. Parents can use Instagram’s “supervision tools” to see how much time their

teens spend on Instagram, set time limits and scheduled breaks, receive updates on

which accounts their teens follow and the accounts that follow their teens, and receive

notifications if a change is made to their child’s settings. Id. at ¶ 28. Instagram also uses

online prompts and safety notices to encourage teens to be cautious in their

conversations with adults, even those they may already know. Id. at ¶ 30. Further,

Instagram informs young people when an adult who has been exhibiting potentially

suspicious behavior tries to interact with them. Id. Instagram claims that if an adult is

sending a large number of friend or message requests to people under age 18, or if the

adult has recently been blocked by people under age 18, the platform alerts the recipients

and gives them an option to end the conversation and block, report, or restrict the adult.

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Id. TikTok also has a “family pairing” feature that allows parents to, among other things,

set a screen-time limit, restrict exposure to certain content, decide whether their teen’s

account is private or public, turn off direct messaging, and decide who can comment on

their teen’s videos. See Declaration of Carl Szabo, Plaintiff’s Hearing Exhibit 1, ¶ 7.

Mr. Allen offered helpful testimony about his impressions of NetChoice members’

internal parental-control features. He agreed that “the vast majority [of member platforms]

have . . . family control centers” and similar features that allow parents to “set [their]

preferences and controls [they] want to have in place for [their children].” These controls

are available “on the individual platform” or “can be programmed as part of the device

that [is being used] to access them”—i.e., through the user’s phone or laptop computer.

Mr. Allen believes the key to keeping children safe online is to age-gate harmful content

through rigorous methods and to dramatically increase parents’ use of filtering and other

control methods to curate and monitor minors’ activities online.

III. LEGAL STANDARD

In determining whether to grant a motion for preliminary injunction to a plaintiff with

standing, the Court must weigh the following four considerations: (1) the threat of

irreparable harm to the moving party; (2) the movant’s likelihood of success on the merits;

(3) the balance between the harm to the movant if the injunction is denied and the harm

to other party if the injunction is granted; and (4) the public interest. Dataphase Sys., Inc.

v. CL Sys., Inc., 640 F.2d 109, 114 (8th Cir. 1981). “While no single factor is

determinative, the probability of success factor is the most significant.” Kodiak Oil & Gas

(USA) Inc. v. Burr, 932 F.3d 1125, 1133 (8th Cir. 2019) (citation and quotation omitted).

20
In particular, “[w]hen a Plaintiff has shown a likely violation of his or her First Amendment

rights, the other requirements for obtaining a preliminary injunction are generally deemed

to have been satisfied.” Phelps-Roper v. Troutman, 662 F.3d 485, 488 (8th Cir. 2011)

(per curiam), vacated on reh’g on other grounds, 705 F.3d 845 (8th Cir. 2012).

IV. DISCUSSION

A. Standing

To bring a cause of action in federal court, the plaintiff must establish standing to

sue. City of Clarkson Valley v. Mineta, 495 F.3d 567, 569 (8th Cir. 2007). “In essence

the question of standing is whether the litigant is entitled to have the court decide the

merits of the dispute or of particular issues.” Warth v. Seldin, 422 U.S. 490, 498 (1975).

The “inquiry involves both constitutional limitations on federal-court jurisdiction and

prudential limitations on its exercise.” Id. Constitutional standing addresses who has the

right to invoke the power of a court (e.g., by filing a lawsuit), while prudential standing

addresses what arguments a party may raise as a claim or defense. See Curtis A.

Bradley, Ernest A. Young, Unpacking Third-Party Standing, 131 Yale L.J. 1, 26 (2021).

For a plaintiff to prove it has constitutional standing to sue under Article III, it must

demonstrate it has suffered, or will suffer, and injury-in-fact that is concrete and

particularized, actual or imminent, fairly traceable to the defendant’s actions, and likely to

be redressed by a favorable decision. Lujan v. Defenders of Wildlife, 504 U.S. 555, 560–

61 (1992). Requiring a plaintiff to establish constitutional standing to sue “ensures that

the Federal Judiciary confines itself to its constitutionally limited role of adjudicating actual

21
and concrete disputes, the resolutions of which have direct consequences on the parties

involved.” United States v. Sanchez-Gomez, 138 S. Ct. 1532, 1537 (2018).

NetChoice contends that its constitutional standing enables it to bring two separate

claims. First is a due process claim made on behalf of NetChoice’s members. NetChoice

argues that certain pivotal terms in Act 689 are too vague to be understood by the

regulated parties and uniformly enforced by the State, which makes Act 689

unconstitutional. The State does not dispute that NetChoice has constitutional standing

to assert this claim, as it clearly arises from economic injuries that are fairly traceable to

Act 689’s regulatory requirements.

Second, NetChoice asserts a constitutional claim on behalf of Arkansans. It

argues that Act 689’s regulatory requirements unconstitutionally burden Arkansans’ First

Amendment rights. The State maintains that NetChoice lacks prudential standing to

assert this claim.

1. Constitutional Standing

As the Court previously noted, NetChoice is an internet trade association with

members who are subject to Act 689’s requirements. Though an entity like NetChoice is

not directly injured by a law, it may nevertheless assert associational standing on behalf

of its injured members. See Higgins Elec., Inc. v. O’Fallon Fire Prot. Dist., 813 F.3d 1124,

1128 (8th Cir. 2016). To establish associational standing, the entity must show: (1) its

members would have standing to sue in their own right; (2) the suit seeks to protect

interests germane to the association’s purpose; and (3) neither the claim asserted nor the

22
relief requested requires the individual members of the association to participate in the

lawsuit. See Hunt v. Wash. State Apple Advert. Comm’n, 432 U.S. 333, 343 (1977).

NetChoice establishes associational standing on behalf of its members due to the

non-speculative economic injury members must incur to comply with Act 689. Economic

injury associated with state regulatory requirements forms a sufficient basis for first-party

standing. See Virginia v. Am. Booksellers Ass’n, Inc., 484 U.S. 383, 393 (1988) (finding

that a booksellers’ association had constitutional standing to challenge a state law “aimed

directly” at it, since the association would “have to take significant and costly compliance

measures or risk criminal prosecution”).

If Act 689 goes into effect, the member entities will have three choices: incur

expenses to implement an age-verification system in compliance with the Act; bar

Arkansans from opening accounts on all regulated platforms; or face criminal penalties

and civil enforcement actions brought by the Arkansas Attorney General. See Doc. 18,

p. 45 (arguing that those entities “covered by the Act will face a perilous choice between

exposing themselves to massive liability for disseminating speech to minors or taking

costly and burdensome steps that will drastically curtail access to their online services,

all before a court decides the merits of their claims.”); Doc. 17-2, p. 21, Declaration of

Antigone Davis, Vice President, Global Head of Safety, Meta (explaining that Act 689

requires “substantial and burdensome changes to the design and operation of the

Facebook and Instagram services”); Doc. 17-4, p. 11, Declaration of Justyn Harriman,

Senior Engineering Manager, Trust & Safety and Verification, Nextdoor (explaining that it

23
would take Nextdoor “at least six months” to implement Act 689’s requirements and would

increase costs “by up to 3000%”).

While the State quibbles with precisely how burdensome Act 689 will prove in

practice, it does not deny that compliance will impose some costs. The injuries here are

sufficient to establish that NetChoice members would have standing to sue in their own

right, and thereby satisfy the first prong of the associational-standing test. See Dakota

Energy Coop., Inc. v. E. River Elec. Power Coop., Inc., 2023 WL 4834598, at *2 (8th Cir.

July 28, 2023) (finding a “risk of direct financial harm establishes injury in fact for standing

purposes” (brackets and quotations omitted)). 5

As for the second prong of associational standing, the relief sought by NetChoice

is central to its organizational purpose of “mak[ing] the Internet safe for free enterprise

and free expression.” (Declaration of Carl Szabo, Plaintiff’s Hearing Exhibit 1). And as to

the third prong, the resolution of NetChoice’s claims does not require the “individual

participation of each injured party.” United Food & Com. Workers Union Loc. 751 v.

Brown Grp., Inc., 517 U.S. 544, 552 (1996) (brackets omitted) (quoting Warth, 422 U.S.

at 511). NetChoice’s “claims can be proven by evidence from representative injured

members, without fact-intensive-individual inquiry,” and, under these circumstances, “the

participation of [certain] individual members does not thwart associational standing.”

5 As NetChoice has standing under an economic theory of injury, it is not necessary for

the Court to evaluate its non-economic theory of injury at this time.

24
Ass’n of Am. Physicians & Surgeons, Inc. v. Texas Med. Bd., 627 F.3d 547, 552 (5th Cir.

2010). 6 In sum, NetChoice possesses constitutional standing to challenge Act 689.

2. Prudential Standing

Prudential standing asks, “who, according to the governing substantive law, is

entitled to enforce the right.” Abraugh v. Altimus, 26 F.4th 298, 304 (5th Cir. 2022). “Even

when Article III permits the exercise of federal jurisdiction, prudential considerations

demand that the Court insist upon ‘that concrete adverseness which sharpens the

presentation of issues upon which the court so largely depends for illumination of difficult

constitutional questions.’” United States v. Windsor, 570 U.S. 744, 760 (2013) (quoting

Baker v. Carr, 369 U.S. 186, 204 (1962)). Accordingly, the “prudential standing rule . . .

normally bars litigants from asserting the rights or legal interests of others in order to

obtain relief from injury to themselves.” Warth, 422 U.S. at 509. However, there are

exceptions to the rule—which, the Court concludes, enable NetChoice to properly assert

both a due process challenge based on direct injury to its members and a First

Amendment challenge based on indirect injury to Arkansans.

“There is no prudential standing bar when member-based organizations advocate

for the rights of their members.” Memphis A. Philip Randolph Inst. v. Hargett, 2 F.4th 548,

557 (6th Cir. 2021). By establishing associational standing, NetChoice also establishes

6 Many courts have found the third prong of the associational standing test to be
prudential. See Housatonic River Initiative v. United States Env't Prot. Agency, New
England Region, 75 F.4th 248, 265 (1st Cir. 2023) (“The first two prongs of this test have
constitutional dimensions; the third prong is prudential.”) (citing United Food, 517 U.S. at
554–58 (1996)). However, the prudential nature of NetChoice’s associational standing is
not at issue.

25
itself as the appropriate party to raise a due process challenge to Act 689 based on direct

injury to the due process rights of its members.

The Supreme Court has also held that a litigant may assert the rights of a third

party “when enforcement of the challenged restriction against the litigant would result

indirectly in the violation of third parties’ rights.” Warth, 422 U.S. at 510. Here, the State

contends no such exception applies because NetChoice members cannot adequately

advocate in favor of their users’ First Amendment rights. According to the State:

Social-media companies are businesses that seek a profit, and they do not
have the same concerns as parents and children. This is a “substantial
conflict” of interests that would make NetChoice an ineffective proponent of
the rights of the users and thus defeats any potentially close relationship.

(Doc. 41, p. 3) (cleaned up).

The Court disagrees. The relationship between NetChoice members and their

users is analogous to the relationship between vendors of goods and their customers—

and the Supreme Court has held that vendors have prudential standing to advocate in

favor of their customers’ constitutional rights when those rights are burdened by the

state’s regulation of the vendor. For example, in Craig v. Boren, a licensed vendor of

beer and her underage male customer challenged the constitutionality of gender-based

distinctions in Oklahoma’s liquor laws. 429 U.S. 190, 193 (1976). During the pendency

of the lawsuit, the customer, Craig, turned 21, so his claim became moot. Nevertheless,

the Court held that the vendor, Whitener, had standing to assert constitutional equal

protection claims on behalf of Craig and other underage male customers. The Court

explained:

26
As a vendor with standing to challenge the lawfulness of [Oklahoma’s liquor
laws], appellant Whitener is entitled to assert those concomitant rights of
third parties that would be ‘diluted or adversely affected’ should her
constitutional challenge fail and the statutes remain in force. Otherwise, the
threatened imposition of governmental sanctions might deter appellant
Whitener and other similarly situated vendors from selling 3.2% beer to
young males, thereby ensuring that “enforcement of the challenged
restriction against the (vendor) would result indirectly in the violation of third
parties’ rights.” Warth v. Seldin, 422 U.S. 490, 510 (1975). Accordingly,
vendors and those in like positions have been uniformly permitted to resist
efforts at restricting their operations by acting as advocates of the rights of
third parties who seek access to their market or function.

Id. at 195.

Just a year after the decision in Craig, the Court took up a similar prudential

standing question in Carey v. Population Services International, 431 U.S. 678, 682–84

(1977). There, the Court decided that a vendor of contraceptive devices had standing to

challenge the constitutionality of a New York law that restricted the sale of such devices.

The vendor “ha[d] standing to challenge [state law], not only in its own right but also on

behalf of its potential customers,” as was “settled in Craig v. Boren.” Id. at 683.

Since Carey, many circuit courts have found prudential standing to exist in the

context of vendor-customer relationships. See, e.g., Postscript Enters., Inc. v. Whaley,

658 F.2d 1249, 1252 (8th Cir. 1981) (finding that a vendor had standing, not only in its

individual capacity, but also with respect to its ability to assert the rights of its present and

potential customers in challenging a municipal ordinance that banned the sale of

contraceptives and related products except by certain entities); Md. Shall Issue, Inc. v.

Hogan, 971 F.3d 199 (4th Cir. 2020) (holding that firearms dealer had third-party standing

to pursue claim that Maryland’s handgun qualification license violated its potential

27
customers’ Second Amendment rights); Kaahumanu v. Hawaii, 682 F.3d 789, 797 (9th

Cir. 2012) (agreeing that a wedding planner had standing to challenge permitting

regulations on behalf of those seeking to marry); Ezell v. City of Chi., 651 F.3d 684, 696

(7th Cir. 2011) (allowing a vendor to challenge city ordinance banning firing-range

facilities for third parties who sought access to those facilities); United States v. Extreme

Assocs., Inc., 431 F.3d 150, 155 (3d Cir. 2005) (holding that a vendor of obscene

materials had standing to challenge a federal obscenity statute on behalf of its

customers).

Another Supreme Court case, Virginia v. American Booksellers Association, Inc.,

is particularly compelling. 484 U.S. 383, 393 (1988). In Virginia, a booksellers’

association challenged the constitutionality of a state law on the ground that it infringed

on the First Amendment rights of book buyers. The trial court dismissed the book buyer

plaintiffs after finding their claims were too speculative. Id. at 392. When the case finally

made its way to the Supreme Court, the state argued that the booksellers’ association

lacked standing to bring a First Amendment challenge on behalf of its book buying

customers. The Court rejected that argument, reasoning:

Even if an injury in fact is demonstrated, the usual rule is that a party may
assert only a violation of its own rights. However, in the First Amendment
context, “‘[l]itigants . . . are permitted to challenge a statute not because
their own rights of free expression are violated, but because of a judicial
prediction or assumption that the statute's very existence may cause others
not before the court to refrain from constitutionally protected speech or
expression.’” Secretary of State of Maryland v. J.H. Munson Co., 467 U.S.
947, 956–957, 104 S. Ct. 2839, 2846–2847, 81 L.Ed.2d 786 (1984), quoting
Broadrick v. Oklahoma, 413 U.S. 601, 612, 93 S. Ct. 2908, 2916, 37 L.Ed.2d
830 (1973). This exception applies here, as plaintiffs have alleged an
infringement of the First Amendment rights of bookbuyers.

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Id. at 392–93.

Turning now to the instant case, the State argues that the vendor line of cases

cited above is inapposite because those cases involved existing customers, while Act 689

seeks to regulate hypothetical future users of social media platforms. During the hearing,

the State pointed the Court to Kowalski v. Tesmer, a case in which the Supreme Court

found that criminal defense attorneys lacked third-party standing to challenge the

constitutionality of a Michigan statute on behalf of hypothetical future clients. 543 U.S.

125, 130–31 (2004). The Court finds Kowalski to be clearly distinguishable from the case

at bar because the contested issue there was Article III standing—not prudential standing.

The Supreme Court dismissed Kowalski upon finding that the attorneys who filed

suit had no injury-in-fact and, thus, no constitutional standing in their own right. Here,

NetChoice asserts a cognizable economic injury-in-fact that directly arises from

compliance with Act 689. In addition, NetChoice has asserted the constitutional rights of

its users and the injuries that users are likely to suffer as a direct result of the State’s

regulation of NetChoice’s members. These concerns are not speculative. Moreover, the

Court finds that NetChoice members are well positioned to raise these concerns. They

have a thorough understanding of the content hosted on their platforms and the ways in

which their customers exercise their First Amendment rights on those platforms. The

Court therefore concludes that NetChoice—like the booksellers’ association in the

Virginia case—is in a unique position to advocate for the rights of Arkansas users and

may appropriately do so here.

29
B. Likelihood of Success on the Merits

1. Void for Vagueness: NetChoice Members’ Claim

NetChoice argues that Act 689 violates the due process rights of its members

because pivotal terms are unconstitutionally vague. As the Supreme Court explained in

Grayned v. City of Rockford:

It is a basic principle of due process that an enactment is void for vagueness
if its prohibitions are not clearly defined. Vague laws offend several
important values. First, because we assume that man is free to steer
between lawful and unlawful conduct, we insist that laws give the person of
ordinary intelligence a reasonable opportunity to know what is prohibited,
so that he may act accordingly. Vague laws may trap the innocent by not
providing fair warning. Second, if arbitrary and discriminatory enforcement
is to be prevented, laws must provide explicit standards for those who apply
them.

408 U.S. 104, 108 (1972) (footnotes omitted).

A regulation “violates the first essential of due process of law” by failing to provide

adequate notice of prohibited conduct. Connally v. General Constr. Co., 269 U.S. 385,

391 (1926) (citations omitted). A court should find a regulation unconstitutional if it

“forbids or requires the doing of an act in terms so vague that [persons] of common

intelligence must necessarily guess at its meaning and differ as to its application . . . .” Id.

Although the “void for vagueness” doctrine often applies to criminal laws enacted

under a state’s penal code, see Vill. of Hoffman Estates v. Flipside, Hoffman Estates,

Inc., 455 U.S. 489, 498–99 (1982), the doctrine is applicable here because Act 689 not

only imposes possible criminal and civil penalties on companies that fail to comply with

30
its requirements, 7 but also interferes with their customers’ access to constitutionally

protected speech. The void-for-vagueness doctrine provides that “regulated parties

should know what is required of them so they may act accordingly . . . [and that] precision

and guidance are necessary so that those enforcing the law do not act in an arbitrary or

discriminatory way.” F.C.C. v. Fox TV Stations, Inc., 567 U.S. 239, 253 (2012) (citing

Grayned, 408 U.S. at 108–109). The stakes are even higher, however, “[w]hen speech

is involved.” Id. at 253–54. It is critical “to ensure that ambiguity does not chill protected

speech.” Id.

“It is essential that legislation aimed at protecting children from allegedly harmful

expression—no less than legislation enacted with respect to adults—be clearly drawn and

that the standards adopted be reasonably precise so that those who are governed by the

law and those that administer it will understand its meaning and application.” Interstate

Circuit, Inc. v. City of Dallas, 390 U.S. 676, 689 (1968) (striking down city ordinance

imposing misdemeanor penalty on movie theaters for showing films “unsuitable for

minors” as impermissibly vague); see also Joseph Burstyn, Inc. v. Wilson, 343 U.S. 495,

497 (1952) (invalidating state law banning motion picture distributors from distributing

“sacrilegious” movies due to vague standards); Winters v. New York, 333 U.S. 507, 518–

7 Act 689 states that a regulated “social media company” is to be held strictly liable for

“fail[ing] to perform a reasonable age verification.” Act 689 at § 1103(a)(1). The Act
contemplates the imposition of a Class A misdemeanor penalty for non-compliance, see
§ 1103(b)(1) (cross-referencing Ark. Code Ann. § 4-88-103), a possible civil enforcement
action by the Attorney General, see § 1103(b)(2) (cross-referencing Ark. Code Ann. § 4-
88-104), and civil lawsuits brought by aggrieved citizens, see § 1103(c)(1).

31
19 (1948) (finding unconstitutionally vague a state law regulating the distribution of certain

commercial publications).

Here, Act 689 is unconstitutionally vague because it fails to adequately define

which entities are subject to its requirements. A “social media company” is defined as

“an online forum that a company makes available for an account holder” to “[c]reate a

public profile, establish an account, or register as a user for the primary purpose of

interacting socially with other profiles and accounts,” “[u]pload or create posts or content,”

“[v]iew posts or content of other account holders,” and “[i]nteract with other account

holders or users, including without limitation establishing mutual connections through

request and acceptance.” Act 689 at § 1101(7)(A) (emphasis added). But the statute

neither defines “primary purpose”—a term critical to determining which entities fall within

Act 689’s scope—nor provides any guidelines about how to determine a forum’s “primary

purpose,” leaving companies to choose between risking unpredictable and arbitrary

enforcement (backed by civil penalties, attorneys’ fees, and potential criminal sanctions)

and trying to implement the Act’s costly age-verification requirements. Such ambiguity

renders a law unconstitutional.

Even when speech is not at issue, the void for vagueness doctrine
addresses at least two connected but discrete due process concerns: first,
that regulated parties should know what is required of them so they may act
accordingly; second, precision and guidance are necessary so that those
enforcing the law do not act in an arbitrary or discriminatory way. When
speech is involved, rigorous adherence to those requirements is necessary
to ensure that ambiguity does not chill protected speech.

See Fox, 567 U.S. at 253–54. “[A] regulation is not vague because it may at times be

difficult to prove an incriminating fact but rather because it is unclear as to what fact must

32
be proved.” Id. (emphasis added) (citing United States v. Williams, 553 U.S. 285, 306

(2008)). Here, NetChoice argues that the actions and intentions of platform users drive

whether a platform is subject to regulation, and because the motivations of platform users

are varied, it is impossible for companies to know whether they are subject to regulation.

The State argues that Act 689’s definitions are clear and that “any person of

ordinary intelligence can tell that [Act 689] regulates Meta, Twitter[,] and TikTok.” (Doc.

34, p. 20). But what about other platforms, like Snapchat? David Boyle, Snapchat’s

Senior Director of Products, stated in his Declaration that he was not sure whether his

company would be regulated by Act 689. He initially suspected that Snapchat would be

exempt until he read a news report quoting one of Act 689’s co-sponsors who claimed

Snapchat was specifically targeted for regulation. See Plaintiff’s Hearing Exhibit 3, ¶ 8

(citing Brian Fung, Arkansas Governor Signs Sweeping Bill Imposing a Minimum Age

Limit for Social Media Usage, CNN.com (Apr. 12, 2023),

https://www.cnn.com/2023/04/l2/tech/arkansas-social-media-age-limit/index.html).

During the evidentiary hearing, the Court asked the State’s expert, Mr. Allen,

whether he believed Snapchat met Act 689’s definition of a regulated “social media

company.” He responded in the affirmative, explaining that Snapchat’s “primary purpose”

matched Act 689’s definition of a “social media company” (provided it was true that

Snapchat also met the Act’s profitability requirements). When the Court asked the same

question to the State’s attorney later on in the hearing, he gave a contrary answer—which

illustrates the ambiguous nature of key terms in Act 689. The State’s attorney disagreed

33
with Mr. Allen—his own witness—and said the State’s official position was that Snapchat

was not subject to regulation because of its “primary purpose.”

Other provisions of Act 689 are similarly vague. The Act defines the phrase “social

media platform” as an “internet-based service or application . . . [o]n which a substantial

function of the service or application is to connect users in order to allow users to interact

socially with each other within the service or application”; but the Act excludes services

in which “the predominant or exclusive function is” “[d]irect messaging consisting of

messages, photos, or videos” that are “[o]nly visible to the sender and the recipient or

recipients” and “[a]re not posted publicly.” Act 689 at §1101(8)(A)–(B) (emphasis added).

Again, the statute does not define “substantial function” or “predominant . . . function,”

leaving companies to guess whether their online services are covered. Many services

allow users to send direct, private messages consisting of texts, photos, or videos, but

also offer other features that allow users to create content that anyone can view. Act 689

does not explain how platforms are to determine which function is “predominant,” leaving

those services to guess whether they are regulated.

Act 689 also fails to define what type of proof will be sufficient to demonstrate that

a platform has obtained the “express consent of a parent or legal guardian.” Id. at

§ 1102(a). If a parent wants to give her child permission to create an account, but the

parent and the child have different last names, it is not clear what, if anything, the social

media company or third-party servicer must do to prove a parental relationship exists.

And if a child is the product of divorced parents who disagree about parental permission,

proof of express consent will be that much trickier to establish—especially without

34
guidance from the State.

These ambiguities were highlighted by the State’s own expert, who testified that

“the biggest challenge . . . with parental consent is actually establishing the relationship,

the parental relationship.” Since the State offers no guidance about the sort of proof that

will be required to show parental consent, it is likely that once Act 689 goes into effect,

the companies will err on the side of caution and require detailed proof of the parental

relationship. As a result, parents and guardians who otherwise would have freely given

consent to open an account will be dissuaded by the red tape and refuse consent—which

will unnecessarily burden minors’ access to constitutionally protected speech.

For all these reasons, the Court finds that NetChoice is likely to succeed on the

merits of its vagueness claim, and the law is likely to be unconstitutional on that basis

alone.

2. Burdens on First Amendment Rights: Platform Users’ Rights

a. Level of Scrutiny

NetChoice contends that Act 689’s age-verification requirements target speech on

social media websites and platforms based on content, speaker, and viewpoint, so the

Act is subject to strict scrutiny. The State disagrees and argues that Act 689’s age-

verification requirements are merely a content-neutral regulation on access to speech at

particular “locations,” so intermediate scrutiny should apply. According to the Supreme

Court’s seminal opinion in Ward v. Rock Against Racism:

The principal inquiry in determining content neutrality, in speech cases
generally and in time, place, or manner cases in particular, is whether the
government has adopted a regulation of speech because of disagreement

35
with the message it conveys. The government's purpose is the controlling
consideration. A regulation that serves purposes unrelated to the content of
expression is deemed neutral, even if it has an incidental effect on some
speakers or messages but not others.

491 U.S. 781, 791–92 (1989).

Deciding whether Act 689 is content-based or content-neutral turns on the reasons

the State gives for adopting the Act. First, the State argues that the more time a minor

spends on social media, the more likely it is that the minor will suffer negative mental-

health outcomes, including depression and anxiety. Second, the State points out that

adult sexual predators on social media seek out minors and victimize them in various

ways. Therefore, to the State, a law limiting access to social media platforms based on

the user’s age would be content-neutral and require only intermediate scrutiny.

On the other hand, the State points to certain speech-related content on social

media that it maintains is harmful for children to view. Some of this content is not

constitutionally protected speech, while other content, though potentially damaging or

distressing, especially to younger minors, is likely protected nonetheless. Examples of

this type of speech include depictions and discussions of violence or self-harming,

information about dieting, so-called “bullying” speech, or speech targeting a speaker’s

physical appearance, race or ethnicity, sexual orientation, or gender. If the State’s

purpose is to restrict access to constitutionally protected speech based on the State’s

belief that such speech is harmful to minors, then arguably Act 689 would be subject to

strict scrutiny.

During the hearing, the State advocated for intermediate scrutiny and framed Act

36
689 as “a restriction on where minors can be,” emphasizing it was “not a speech

restriction” but “a location restriction.” The State’s briefing analogized Act 689 to a

restriction on minors entering a bar or a casino. But this analogy is weak. After all, minors

have no constitutional right to consume alcohol, and the primary purpose of a bar is to

serve alcohol. By contrast, the primary purpose of a social media platform is to engage

in speech, and the State stipulated that social media platforms contain vast amounts of

constitutionally protected speech for both adults and minors. Furthermore, Act 689

imposes much broader “location restrictions” than a bar does. The Court inquired of the

State why minors should be barred from accessing entire social media platforms, even

though only some of the content was potentially harmful to them, and the following

colloquy ensued:

THE COURT: Well, to pick up on Mr. Allen’s analogy of the mall, I
haven't been to the Northwest Arkansas mall in a while,
but it used to be that there was a restaurant inside the
mall that had a bar. And so certainly minors could not
go sit at the bar and order up a drink, but they could go
to the Barnes & Noble bookstore or the clothing store
or the athletic store. Again, borrowing Mr. Allen’s
analogy, the gatekeeping that Act 689 imposes is at the
front door of the mall, not the bar inside the mall; yes?

THE STATE: The state’s position is that the whole mall is a bar, if
you want to continue to use the analogy.

THE COURT: The whole mall is a bar?

THE STATE: Correct.

Clearly, the State’s analogy is not persuasive.

NetChoice argues that Act 689 is not a content-neutral restriction on minors’ ability

37
to access particular spaces online, and the fact that there are so many exemptions to the

definitions of “social media company” and “social media platform” proves that the State is

targeting certain companies based either on a platform’s content or its viewpoint. Indeed,

Act 689’s definitions and exemptions do seem to indicate that the State has selected a

few platforms for regulation while ignoring all the rest. The fact that the State fails to

acknowledge this causes the Court to suspect that the regulation may not be content-

neutral. “If there is evidence that an impermissible purpose or justification underpins a

facially content-neutral restriction, for instance, that restriction may be content-based.”

City of Austin v. Reagan Nat’l Advertising of Austin, LLC, 142 S. Ct. 1464, 1475 (2022).

Having considered both sides’ positions on the level of constitutional scrutiny to be

applied, the Court tends to agree with NetChoice that the restrictions in Act 689 are

subject to strict scrutiny. However, the Court will not reach that conclusion definitively at

this early stage in the proceedings and instead will apply intermediate scrutiny, as the

State suggests. Under intermediate scrutiny, a law must be “narrowly tailored to serve a

significant governmental interest.” Ward, 491 U.S. at 796, which means it must advance

that interest without "sweep[ing] too broadly” or chilling more constitutionally protected

speech than is necessary, and it must not “raise serious doubts about whether the statute

actually serves the state’s purported interest” by “leav[ing] [out]” and failing to regulate

“significant influences bearing on the interest,” Republican Party of Minn. v. White, 416

F.3d 738, 752 (8th Cir. 2005) (citations omitted and cleaned up).

Since Act 689 clearly serves an important governmental interest, the Court will

address whether the Act burdens adults’ and/or minors’ access to protected speech and

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whether the Act is narrowly tailored to burden as little speech as possible while effectively

serving the State’s interest in protecting minors online.

b. Burdens on Adults’ Access to Speech

“The right of freedom of speech . . . includes not only the right to utter or to print,

but the right to distribute, the right to receive, the right to read and freedom of

thought . . . .” Griswold v. Connecticut, 381 U.S. 479, 482 (1965) (emphasis added and

citation omitted). An individual has the “right to read or observe what he pleases,” and

that right is “fundamental to our scheme of liberty” and cannot be restricted. Stanley v.

Georgia, 394 U.S. 557, 568 (1969). “[T]he State may not, consistently with the spirit of

the First Amendment, contract the spectrum of available knowledge.” Griswold, 381 U.S.

at 482.

Social media sites are, “for many . . . the principal sources for knowing current

events, checking ads for employment, speaking and listening in the modern public

square, and otherwise exploring the vast realms of human thought and knowledge.” See

Packingham, 582 U.S. at 107. Requiring adult users to produce state-approved

documentation to prove their age and/or submit to biometric age-verification testing

imposes significant burdens on adult access to constitutionally protected speech and

“discourage[s] users from accessing [the regulated] sites.” Reno v. American Civil

Liberties Union, 521 U.S. 844, 856 (1997). Age-verification schemes like those

contemplated by Act 689 “are not only an additional hassle,” but “they also require that

website visitors forgo the anonymity otherwise available on the internet.” Am. Booksellers

Found. v. Dean, 342 F.3d 96, 99 (2d Cir. 2003); see also ACLU v. Mukasey, 534 F.3d

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181, 197 (3d Cir. 2008) (finding age-verification requirements force users to “relinquish

their anonymity to access protected speech”).

Other courts examining similar regulations have found that “[r]equiring Internet

users to provide . . . personally identifiable information to access a Web site would

significantly deter many users from entering the site, because Internet users are

concerned about security on the Internet and because Internet users are afraid of fraud

and identity theft on the Internet.” ACLU v. Gonzales, 478 F. Supp. 2d 775, 806 (E.D. Pa.

2007); see also PSINET, Inc. v. Chapman, 167 F. Supp. 2d 878, 889 (W.D. Va. 2001),

aff'd, 362 F.3d 227 (4th Cir. 2004) (“Fear that cyber-criminals may access their [identifying

information] . . . may chill the willingness of some adults to participate in the ‘marketplace

of ideas’ which adult Web site operators provide.”). The Court agrees. It is likely that

many adults who otherwise would be interested in becoming account holders on

regulated social media platforms will be deterred—and their speech chilled—as a result

of the age-verification requirements, which, as Mr. Allen testified, will likely require them

to upload official government documents and submit to biometric scans.

c. Burdens on Minors’ Access to Speech

Act 689 bars minors from opening accounts on a variety of social media platforms,

despite the fact that those same platforms contain vast quantities of constitutionally

protected speech, even as to minors. It follows that Act 689 obviously burdens minors’

First Amendment Rights. The Supreme Court instructs:

[M]inors are entitled to a significant measure of First Amendment protection,
and only in relatively narrow and well-defined circumstances may

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government bar public dissemination of protected materials to them. No
doubt a State possesses legitimate power to protect children from harm, but
that does not include a free-floating power to restrict the ideas to which
children may be exposed. Speech that is neither obscene as to youths nor
subject to some other legitimate proscription cannot be suppressed solely
to protect the young from ideas or images that a legislative body thinks
unsuitable for them.

Brown v. Entertainment Merchants Ass’n, 564 U.S. 786, 794–95 (2011) (internal

quotation marks and citations omitted).

Neither the State’s experts nor its secondary sources claim that the majority of

content available on the social media platforms regulated by Act 689 is damaging,

harmful, or obscene as to minors. And even though the State’s goal of internet safety for

minors is admirable, “the governmental interest in protecting children does not justify an

unnecessarily broad suppression of speech addressed to adults.” Reno, 521 U.S. at 875;

see also Brown, 564 U.S. at 804–05 (“Even where the protection of children is the object,

the constitutional limits on governmental action apply.”).

d. Act 689 is Not Narrowly Tailored

Using the State’s analogy, if a social media platform is like a bar, Act 689 contemplates
parents dropping their children off at the bar without ever having to pick them up again.

As described above, Act 689 burdens both adults’ and minors’ access to

constitutionally protected speech. The State asserts an important governmental objective

for doing so. To withstand challenge under intermediate scrutiny, then, Act 689 must be

narrowly tailored to avoid unduly burdening Arkansans’ First Amendment rights.

The Court first considers the Supreme Court’s narrow-tailoring analysis in Brown

v. Entertainment Merchants Association, which involved a California law prohibiting the

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sale or rental of violent video games to minors. 564 U.S. at 802. The state “claim[ed]

that the Act [was] justified in aid of parental authority: By requiring that the purchase of

violent video games [could] be made only by adults, the Act ensure[d] that parents [could]

decide what games [were] appropriate.” Id. The Brown Court recognized that the state

legislature’s goal of “addressing a serious social problem,” namely, minors’ exposure to

violent images, was “legitimate,” but where First Amendment rights were involved, the

Court cautioned that the state’s objectives “must be pursued by means that are neither

seriously underinclusive nor seriously overinclusive.” Id. at 805. “As a means of

protecting children from portrayals of violence, the legislation [was] seriously

underinclusive, not only because it exclude[d] portrayals other than video games, but also

because it permit[ted] a parental . . . veto.” Id. If the material was indeed “dangerous

[and] mindaltering,” the Court explained, it did not make sense to “leave [it] in the hands

of children so long as one parent . . . says it’s OK.” Id. at 802. Equally, “as a means of

assisting concerned parents,” the Court held that the regulation was “seriously

overinclusive because it abridge[d] the First Amendment rights of young people whose

parents . . . think violent video games are a harmless pastime.” Id. at 805. Put simply,

the legislation was not narrowly tailored.

In the end, the Brown Court rejected the argument “that the state has the power to

prevent children from hearing or saying anything without their parents’ prior consent,” for

“[s]uch laws do not enforce parental authority over children’s speech and religion; they

impose governmental authority, subject only to a parental veto.” 564 U.S. at 795, n.3.

“This is not the narrow tailoring to ‘assisting parents’ that restriction of First Amendment

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rights requires.” Id. at 804. The Court also expressed “doubts that punishing third parties

for conveying protected speech to children just in case their parents disapprove of that

speech is a proper governmental means of aiding parental authority.” Id. at 802.

“Accepting that position would largely vitiate the rule that ‘only in relatively narrow and

well-defined circumstances may government bar public dissemination of protected

materials to [minors].’” Id. (quoting Erznoznik v. City of Jacksonville, 422 U.S. 205, 212–

213 (1975)).

The State regulation here, like the one in Brown, is not narrowly tailored to address

the harms that the State contends are encountered by minors on social media. The State

maintains that Act 689’s exemptions are meant to precisely target the platforms that pose

the greatest danger to minors online, but the data do not support that claim.

To begin with, the connection between these harms and “social media” is ill

defined by the data. It bears mentioning that the State’s secondary sources refer to

“social media” in a broad sense, though Act 689 regulates only some social media

platforms and exempts many others. For example, YouTube is not regulated by Act 689,

yet one of the State’s exhibits discussing the dangers minors face on “social media”

specifically cites YouTube as being “the most popular online activity among children aged

3–17” and notes that “[a]mong all types of online platforms, YouTube was the most widely

used by children . . . .” See OfCom, Children and parents: media use and attitudes report

2022, Mar. 30, 2022, https://www.ofcom.org.uk/__data/assets/pdf_file/0024/234609/

childrens-media-use-and-attitudes-report-2022.pdf (cited in Declaration of Tony Allen,

States’ Hearing Exhibit 1, p. 23 n.10).

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Likewise, another State exhibit published by the FBI noted that “gaming sites or

video chat applications that feel familiar and safe [to minors]” are common places where

adult predators engage in financial “sextortion” of minors. See State’s Hearing Exhibit 6.

However, Act 689 exempts these platforms from compliance. Mr. Allen, the State’s

expert, criticized the Act for being “very limited in terms of the numbers of organizations

that are likely to be caught by it, possibly to the point where you can count them on your

fingers. . . .” He then stated that he did not “want to be unkind to the people who drafted

[Act 689],” but at least some exempt platforms are ones that adult sexual predators

commonly use to communicate with children, including Kik and Kik Messenger, Google

Hangouts, and interactive gaming websites and platforms.

The Court asked the State’s attorney why Act 689 targets only certain social media

companies and not others, and he responded that the General Assembly crafted the Act’s

definitions and exemptions using the data reported in an article published by the National

Center for Missing and Exploited Children (“NCMEC”). See 2022 CyberTipline Reports

by Electronic Service Providers (ESP) 1, National Center for Missing & Exploited Children

(2023), https://www.missingkids.org/content/dam/missingkids/pdfs/2022-reports-by-

esp.pdf (State’s Hearing Exhibit 9). This article lists the names of dozens of popular

platforms and notes the number of suspected incidents of child sexual exploitation that

each self-reported over the past year. The State selected what it considered the most

dangerous platforms for children—based on the NCMEC data—and listed those platforms

in a table in its brief. See Doc. 34, p. 16.

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During the hearing, the Court observed that the data in the NCMEC article lacked

context; the article listed raw numbers but did not account for the amount of online traffic

and number of users present on each platform. The State’s attorney readily agreed,

noting that “Facebook probably has the most people on it, so it’s going to have the most

reports.” But he still opined that the NCMEC data was a sound way to target the most

dangerous social media platforms, so “the highest volume [of reports] is probably where

the law would be concentrated.”

Frankly, if the State claims Act 689’s inclusions and exemptions come from the

data in the NCMEC article, it appears the drafters of the Act did not read the article

carefully. Act 689 regulates Facebook and Instagram, the platforms with the two highest

numbers of reports. But, the Act exempts Google, WhatsApp, Omegle, and Snapchat—

the sites with the third-, fourth-, fifth-, and sixth-highest numbers of reports. Nextdoor is

at the very bottom of NCMEC’s list, with only one report of suspected child sexual

exploitation all year, yet the State’s attorney noted during the hearing that Nextdoor would

be subject to regulation under Act 689.

None of the experts and sources cited by the State indicate that risks to minors are

greater on platforms that generate more than $100 million annually. Instead, the research

suggests that it is the amount of time that a minor spends unsupervised online and the

content that he or she encounters there that matters. However, Act 689 does not address

time spent on social media; it only deals with account creation. In other words, once a

minor receives parental consent to have an account, Act 689 has no bearing on how

much time the minor spends online. Using the State’s analogy, if a social media platform

45
is like a bar, Act 689 contemplates parents dropping their children off at the bar without

ever having to pick them up again. The Act only requires parents to give express

permission to create an account on a regulated social media platform once. After that, it

does not require parents to utilize content filters or other controls or monitor their

children’s online experiences—something Mr. Allen believes the real key to keeping

minors safe and mentally well on social media.

The State’s brief argues that “requiring a minor to have parental authorization to

make a profile on a social media site . . . . means that many minors will be protected from

the well-documented mental health harms present on social media because their parents

will have to be involved in their profile creation” and are therefore “more likely to be

involved in their minor’s online experience.” (Doc. 34, p. 19). But this is just an

assumption on the State’s part, and there is no evidence of record to show that a parent’s

involvement in account creation signals an intent to be involved in the child’s online

experiences thereafter. Mr. Allen testified to that effect in the following colloquy with the

Court:

THE COURT: Okay. Let’s say that the parental consent is legitimate.
The 17-year-old goes to mom or dad and says, “All my
friends are on Facebook, I want to be able to
communicate with them on Facebook, will you sign this
consent, will you provide your driver’s license, will you
sit down for 10 minutes,” or however long it takes, and
mom or dad says, “yes.” Does that automatically mean,
just because the parent has given their consent, that
the 17-year-old won’t surf to content that is harmful to
them?

MR. ALLEN: No. It will answer the question that they were asked:
“Can I have . . . consent to have an account.” But . . .

46
it’s then down to the company’s policies of how it treats
users that it knows are under 18 and what material it
makes available to them.

THE COURT: So, you are saying that the parents will still have to stay
involved in overseeing the content that their minor child
views?

MR. ALLEN: They may do . . . . Those controls can either be web-
based or device-based and they can be tailored and
they can be—some of them are quite advanced in
terms of what they will and won’t allow you to access.
And they can be updated as well by the parents.

THE COURT: Parental controls?

THE WITNESS: Yes.

Finally, the Court concludes that Act 689 is not narrowly tailored to target content

harmful to minors. It simply impedes access to content writ large. Consider the differences

between Act 689 and the UK’s Online Safety Bill. Mr. Allen, who worked on the UK

legislation, testified that the UK’s main concern was preventing minors from accessing

particular content, whereas Arkansas will require age verification at the time of account

creation, regardless of the content. It appears the UK’s approach is more consistent with

Supreme Court precedent than Arkansas’s approach. In Packingham, the Court

observed that it was possible for a state to “enact specific, narrowly tailored laws” targeted

to “conduct that often presages a sexual crime, like contacting a minor or using a website

to gather information about a minor”; but it would be unconstitutional for a state to unduly

burden adult access to social media. 582 U.S. at 106–07.

Age-verification requirements are more restrictive than policies enabling or

encouraging users (or their parents) to control their own access to information, whether

47
through user-installed devices and filters or affirmative requests to third-party companies.

“Filters impose selective restrictions on speech at the receiving end, not universal

restrictions at the source.” Ashcroft v. ACLU, 542 U.S. 656, 657 (2004). And “[u]nder a

filtering regime, adults . . . may gain access to speech they have a right to see without

having to identify themselves[.]” Id. Similarly, the State could always “act to encourage

the use of filters . . . by parents” to protect minors. Id.; see also United States v. Playboy

Entertainment Group, 529 U.S. 803, 809–10, 815 (2000) (finding that voluntary, “targeted

blocking” of certain content by viewers “is less restrictive than banning” the same content).

In sum, NetChoice is likely to succeed on the merits of the First Amendment claim

it raises on behalf of Arkansas users of member platforms. The State’s solution to the

very real problems associated with minors’ time spent online and access to harmful

content on social media is not narrowly tailored. Act 689 is likely to unduly burden adult

and minor access to constitutionally protected speech. If the legislature’s goal in passing

Act 689 was to protect minors from materials or interactions that could harm them online,

there is no compelling evidence that the Act will be effective in achieving those goals.

C. Irreparable Harm

Because Act 689 contains terms too vague to be reasonably understood,

NetChoice members are likely to suffer irreparable harm if the Act goes into effect. It is

unclear which NetChoice members will be subject to regulation, and several terms that

are pivotal to NetChoice members’ compliance with Act 689 are undefined or subject to

multiple interpretations. Separately, Act 689 is likely to abridge the First Amendment

rights of users of NetChoice’s members’ platforms, which will cause those users to suffer

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irreparable harm. No legal remedy exists to compensate Arkansans for the loss of their

First Amendment rights. Nat’l People’s Action v. Vill. of Wilmette, 914 F.2d 1008, 1013

(7th Cir. 1990). “Loss of First Amendment freedoms, even for minimal periods of time,

constitute[s] irreparable injury.” Ingebretsen v. Jackson Public Sch. Dist., 88 F.3d 274, 280

(5th Cir. 1996) (citing Elrod v. Burns, 427 U.S. 347, 373 (1976)).

D. Balance of the Equities and the Public Interest

When the government opposes the issuance of a preliminary injunction, the final

two factors—the balance of the equities and the public interest—merge. See Nken v.

Holder, 556 U.S. 418, 435 (2009). The balance of the equities and public interest

decidedly favor NetChoice, given the likelihood that Act 689 will infringe the public’s First

Amendment rights. Act 689 is not targeted to address the harms it has identified, and

further research is necessary before the State may begin to construct a regulation that is

narrowly tailored to address the harms that minors face due to prolonged use of certain

social media. Age-gating social media platforms for adults and minors does not appear

to be an effective approach when, in reality, it is the content on particular platforms that is

driving the State’s true concerns. The many exemptions in Act 689 all but nullify the

State’s purposes in passing the Act and ignore the State’s expert’s view that parental

oversight is what is really needed to insulate children from potential harms that lurk on

the internet.

V. CONCLUSION

For the reasons explained herein, Plaintiff’s Motion for Preliminary Injunction (Doc.

17) is GRANTED. Act 689 of 2023, the “Social Media Safety Act,” is PRELIMINARILY

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ENJOINED under Federal Rule of Civil Procedure 65(a), pending final disposition of the

issues on the merits.

31st day of August, 2023.
IT IS SO ORDERED on this ____

_____________________________
TIMOTHY L. BROOKS
UNITED STATES DISTRICT JUDGE

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Source: Frix Law Library, https://www.frixlaw.com/law-library/cases/10012363. Public record. Not legal advice.
